Jasmine Star (00:00:00) - Let's make this like a power punch, but, like, bring our secret sauce and stuff. Yeah, cool. I'm into that. Okay, I'll just ask you. But there are some things that would be fun just because I'm here. Yeah. Like, I mean, I know you do podcast, but I want to ask a couple questions. Okay. Oh, my God. It's. Welcome back to the Jasmine Star Show. I am with my co-host, Marcus Murphy, and this has been a good run. I have felt so good with the conversations that we had. And I kind of want to take an opportunity to number one, thank you for this. And let's like bring this full circle. I'm so happy that we had that conversation on the front end because when Johnny mentioned interviewing at Yelp, like listeners were able to put that in context and then a few different times. Yeah. And then Matt was talking about LinkedIn learning and like people were on the journey with us. And so I think that that was really good and we got to know you and we got to know the dream that you put up on the dream wall.

Jasmine Star (00:00:59) - Yeah. And I think later in this episode I'm going to pull out a favor and I want you to practice your late night interview skills with me. Yeah, absolutely. Yeah. Yeah. I already have 20 questions for you. Okay. Okay. Okay. So I want to start, though, Like, now we're up to speed. And so we left the story where you were doing consulting, right? And then you were like, I need to find myself and you now. I mean, I jokingly like, poke fun and I do it in love. But you're a CEO of a bonafide bomb business, and I want to start about, like, that origin story, right? You know, I feel like it's actually something that maybe you relate to as well. There was a bit of personality in there, like a bit of like where I was becoming a personality saying, okay, I'm a speaker, I'm going to shows. And that was a big part of who I am. And then there was a new identity, one I stopped posting on LinkedIn, which I don't know if anybody really noticed, but I didn't for almost a year and a half to the point where like LinkedIn was going, Are you okay? Like, are you all right? Because you were a major contributor in this way or just some of that circuit that I used to do, but I felt like I needed to figure out what it's like to be a technology CEO.

Jasmine Star (00:02:02) - And I spent a ton of time just interviewing, finding other people, like there's a couple pivotal people that are worth shouting out. But David cancel. He started a company called Drift and they grew like a rocket ship. And I just look at these people and I'm like, How are you doing this? And so gracefully and all that stuff. Guess what? They're not they're not at all. They're just people who have put on the new identity that that's who they are now. And they're still using that vehicle to accomplish their goals. So it doesn't matter whether it's a technology company for me or it was an event or it was me speaking, it just had to be able to be the vehicle to get me to where I want it to go. And I think that's where the story probably is now, is that I am developing something that aligns with where I ultimately want to go in life, that I have a fun time building with people that I actually care about. And it's led us to five, which is in the sports world, a closed source community application for athletic organizations.

Jasmine Star (00:02:55) - And it sounds super boring to say it like that, but it's a lot more fun because it is. It's like who puts business in sports, like business, education and sports together? But if you look at the alternative, the worst catastrophic things that are happening to athletes in the world is because they're under-resourced and disconnected and isolated and alone. Okay, okay, okay. Wait, hold on, hold on, hold on. Okay, so we went through, like, the fancy stuff, but we need to have a moment and give a shout out to our girl, like, reread because Rihanna disappears. Yeah. And then she comes back. Oh, please, let me be Rihanna. I'll take that. Like, you kind of went silent to go back and find out, like, the new version. And so I kind of just want to, like, honor that space because so few people actually have the courage, like, and for people who don't know, like you were like a voice on LinkedIn, like a force, actually.

Jasmine Star (00:03:37) - And so for you to go quiet, it's for you to do like the inner work. And then can I repeat back what I think when you talk about the five like what that actually is? Yeah, sure, please. So athletes have been good most of their life at their particular sport, great at it. And so then they get to a point and then they get people around them who know more than they do. And then it's very common to abdicate a lot of the other stuff so that they can focus on what their skill is, and that is to be an athlete and that is to be like a standout, right? And then a lot of athletes get to a point in time where like they're entirely different people, like they have more money, they have more resources, they have more following like that overnight. Yeah. And then they didn't develop the skill set to actually understand what that life looks like as celebrity. And then thereafter and then as 100,000 or millionaire like 100 millionaire thereafter. Yeah.

Jasmine Star (00:04:26) - And so you saw a gap in the market? Well, I saw a gap in two ways. So, one, there's an education gap. Okay, so wait, how did we get there? How did we get there? How do we get to the education gap? Yeah, like you're like watching the NBA and, like, there is an education. No, no, no. So I am very uniquely placed in this last two years of kind of going silent. I happened to become friends with some massively influential elite athletes in the world. And what I realized is like, wow, you're not that different than a lot of these high capacity people that I meet in our business world. It's just that they understand more of like what they're supposed to do, and that's what they're focused on. How did you become friends with these athletes? Yeah, so a funny story is I have a silent business partner named Ben Bellucci. Such a cool name, that is. Yeah. So he's my cousin and he's he's a really it's funny because if you see him and what you guys are probably you can look him up and he's like this tall model.

Jasmine Star (00:05:13) - He's beautiful and oh I see him on your Instagram all the time. Yeah. He's like literally were like, Yo, are you carrying that guy's bags? Because that's really cool. But he's an NBA trainer. So when we we when I. Started saying the idea behind I want to create world class education. I want it to be a certain pillars, like I want it to be sales, marketing, leadership, wealth and wellness. Like that's what I felt like was the core foundational elements that every entrepreneur should have. And then I started saying, Well, that makes sense for every entrepreneur to have those foundational elements. But then I started meeting these pro athletes, these people that literally have all those commas that you talked about but are going bankrupt and don't know how to do social media and like literally don't know what to do with brand deals when they come through. They had no idea. And that's at the highest level of sport. And so I said, wow, I wonder if this is a problem at lower levels through the middle.

Jasmine Star (00:06:04) - Like where are they getting their education? And I'm not talking about colleges, universities. I'm talking about the real functional world stuff that they need to know to navigate. Like what? Like investing, balancing, investing. Yeah. Balancing a checkbook is so wild. But there are a majority of people that I've met adults that still don't do that, don't even look at their bank accounts like I'm talking about fundamentally different mindset shifts. So not not financial literacy, like wealth building money teams, like what's the market saying and how do you even read it, right? Like, what's your portfolio's? Those types of financial pieces are big. But then if you go over on the other side, it's like leadership leading yourself, the ability to have a conversation, communication skills and then you go wellness, wellness. So the idea of like mental health and putting it in the forefront of the conversation. So I knew that there was a gap not only for elite athletes, but just people in general. And so we needed to come and build a format that was educating in those pillars and then being able to deliver in a way that they get it.

Jasmine Star (00:06:57) - Okay. So I find it intriguing. Like if you look back at it, did you know that you were going after one of the most lucrative markets? Like, you know what I'm saying? It's like you're not the first person to think of like the need and gap of education. And then what you went is like, I'm just going to target millionaires. Yeah, like the total addressable market for this is billions and billions of dollars, right? Well, here's a crazy thing. Total addressable market is billions of millions of dollars. But how many like users? Yeah. Yeah. So it's it's it's a small, small market, but it's a domino. So. Right. We knew that if we could get the elite athletes and major professional sports leagues across the world that everyone else that is in an organized sport that gets money. So think about this. There's 500 NBA athletes in the world, period, right? One of them is my business partner, which is cool in this event. His name is Admiral Schofield.

Jasmine Star (00:07:43) - You guys will meet him here, him, whatever. But the whole point is, out of those little 500, that's a very small percentage of everything I'm talking about, because on the university side, there are 700,000 athletes that are in a university. And like I'll give you an example. So like you went to Where'd you go? UCLA, UCLA Law School. You still law school? What did you mean? It wasn't like the Harvard cafeteria, the Harvard of the West, four letters. But I do think that if you look at a program like that, they have 27 varsity sports, okay? They have a thousand student athletes and all of them are getting like their actual budget, their operating budget for UCLA sports. What do you think it is? I have no idea. 250 million on average. Okay. Right. Per annum. Okay, so why is it so high? Why are we putting so much money into athletics to these big. I'm talking about student athletes, right? Why are we putting that much money in the entertainment, the eyeballs, the way that they're putting money in? Because that also feeds all the students who come and pay hundreds of thousands to go there.

Jasmine Star (00:08:39) - Right. The alma mater, the I mean, it's a big deal. So I know that if we get the elite athletes of the world at the top level to start saying using this and practically functionally becoming like not only the education part, but organizing their lives. I'll give you an example. This is totally funny, but Admiral, who we're calling him right now, I'd say, Admiral, what team you have to explain like, what team does he play for? Like Admiral plays for the Orlando Magic. Okay. And he played he was an all-American at the University of Tennessee. And we met because of my cousin through my good looking cousin who doesn't look anything like me. And when we met the first time, we knew when he started talking to me about the current state of his world, he was like, We still send text messages to each other, not to miss the plane. And I'm like, you're at a hundred, like $1 billion industry and these guys are sending each other WhatsApp group messages in terms of communication when they need to get like some type of, Hey, hey guys, here's some wealth education.

Jasmine Star (00:09:33) - It's a speaker who comes in every once in a while, right? But if I went into every front office, which I have and these big amazing, like the magic and I say, hey, do you care about your athletes? Their unanimous answer is, yes, we do. And if I say how it gets into, well, we kind of do whatever. And I'm like, that's a problem. That's a solvable problem. So we can solve it through education, we can solve it through platform and we can give them the community they so desperately deserve and what's going to help them at that level and also the education that they've missed most of their lives to enable them to have this really flourishing, amazing experience. And when they flourish, the whole organization flourishes. Okay.

Marcus Murphy (00:10:10) - But let's go back. Let's go back. You have this idea like these five pillars and you're like, it's going to be education and how do I get that? Like, and then like, so then you meet Admiral and you're like.

Jasmine Star (00:10:18) - It all kind of it kind of clicked for me because when I first went into it, I wanted to create a community of entrepreneurs. I want to teach people, right? But then I realized that that's such a broad stroke. Yes. That it needed to find something that was kind of like my carved out niche. I needed to find something to apply it. And even if it grows to something big, I still wanted to start in like a myopic way, right? So sports, which I very passionate about, when I saw that, I was like, Huh, So there's no real entrepreneurship education in this world.

Marcus Murphy (00:10:44) - Dang.

Jasmine Star (00:10:44) - Marcus Yeah, So here's the cool thing. So like the show that we're about to do, I know I'm skipping ahead, but the show that I'm launching is taking that distilled version of business education from some of the most elite athletes and elite performers. Think of actors, artists, people that we really think are like essentially the skyscraper version that all of us love. But I want to go to the dig version of that skyscraper and find out what foundations they set up to make that look like.

Jasmine Star (00:11:10) - It popped up overnight and it's so great and successful. And we don't talk about that. We celebrities. The end result is typically the journey is not sexy.

Marcus Murphy (00:11:19) - Okay? So you figure out it's the niche. And then you said, Oh, lucky for me, I'm going to pick a niche that's worth billions. Smart move. And then you get a co-founder who really does legitimize the inner workings of it and can speak to that experience. And then you're able to pull on connections from previous.

Jasmine Star (00:11:37) - My board right now is full of Hall of Fame athletes and the NHL, the NFL, the NBA.

Marcus Murphy (00:11:43) - Because they understand the need for it.

Jasmine Star (00:11:45) - Because they are literally sitting there going, I wish I had this when I was playing.

Marcus Murphy (00:11:48) - And did you.

Jasmine Star (00:11:48) - Fundraise? Oh, we did, yeah.

Marcus Murphy (00:11:50) - And have you ever fundraised before?

Jasmine Star (00:11:52) - Never. I had to figure it all out, which is a wild world, but.

Marcus Murphy (00:11:55) - It's basically like you're on the trafficking conversion stage again and again and again and again pitching.

Jasmine Star (00:11:59) - Yeah. So what's interesting is a lot of people have money, but it's not everybody's money you want. So that's the new world for me. We were raising $2.5 million as a seed that's like pre-revenue, No platform. It's like buy our idea. Yes, exactly. And you're saying at that point that our valuation is 10 million for just an idea. And the people that are involved, the $10.

Marcus Murphy (00:12:17) - Million idea domain.

Jasmine Star (00:12:19) - But you know, what's wild is it's a game because in the technology world that is a very common. Yes, it is. So what is the best story that we can tell? What is the best team that we can put together that says that people can confidently go, these guys are going to go execute that and figure it out. Yeah. And so, yeah, one of our CFO is a former VP of software at Apple, right? Like we have a team that looks like they can execute on this very specific thing that is timely. And that's what we raised money off of.

Jasmine Star (00:12:47) - And I had so many meetings with people where they're like, Yeah, I could write you a check for 250,000. And I remember all of us sitting there going, We don't want that person on our team, right? Yeah. And that's tough because sometimes in the beginning you're like, Well, I just want that money because that legitimizes this whole thing. And then eventually we're like, No, it's not about the money. It's about the people that can make it go faster.

Marcus Murphy (00:13:04) - So let's break down the business and then move into the dig because like, I want to know the purpose of the dig. Yeah. So if I'm a student athlete, I will be able to download an app.

Jasmine Star (00:13:14) - Correct? It'll be on their mobile.

Marcus Murphy (00:13:15) - Yeah. And I go through the app and then I am they're able to find like, so let's say I'm a college athlete. I mean, look at me. I'm like all of five two on a good day, you know, it's like, yeah, like no one's giving me a ball.

Marcus Murphy (00:13:25) - The girl, the iron lung. Make sure she shoots.

Jasmine Star (00:13:27) - So, like, Wait, wait, wait, wait, wait. I see you. You're athletic. Maybe you're not an athlete. You're athletic, though, right?

Marcus Murphy (00:13:33) - Hold on. Let me. Hair flip. Yes.

Jasmine Star (00:13:37) - All these all these workout fake videos, like Instagram, it's like, Yeah, Really? It's a sham, guys. What a shadow. No, I know.

Marcus Murphy (00:13:43) - You Photoshop. Yeah. No, no. And I do appreciate it. Okay, So anyway, I opened this app. I'm in the basket Weaving athletic Club at UCLA. And so then I open the I open the app and I'm just like, Yeah, maybe I get an endorsement. Now that with the NCAA, I am able to get money and monetize my name and likeness and I'm sitting on $32,000 and I'm like, I can buy myself a car or I can go in and get some education On what I might be able to do for a long term investment.

Marcus Murphy (00:14:10) - Yeah, it's.

Jasmine Star (00:14:11) - Prescriptive in that way. So the admin version, so somebody at the organization similarly to having like a CRM or somebody that manages a Salesforce organization, there would be an ad. In that organization.

Marcus Murphy (00:14:21) - So the UCLA athletic department is going to have somebody. Yeah.

Jasmine Star (00:14:24) - Who's technical director or any of those people and they run the community. So on the back end, they're looking at all the profiles from all their players, all the data and inputs for that player. So you can literally, depending on the integration, see if they slept last night. You can see if they went to their physio based on their calendar integration. You can look at if they're active or not active. You can see if they've consumed content, how much of it, how long, how far you can do all these things by being literally by pushing that to their application. The secret though, is, is it's private. So I'm not building a social network. We're building a platform and a community that's closed circuited because one of the biggest fears of every sports organization is that something leaks outside.

Jasmine Star (00:15:01) - So I'm not talking about Twitter right now. I'm not trying to connect Instagram, which I know probably breaks your heart.

Marcus Murphy (00:15:05) - No, not at all.

Jasmine Star (00:15:07) - Not at all. I want this private experience where they don't have community. They have community teams, right? They have community, but they don't have a way of having that community outside of a physical space. So in lies an opportunity to create community. And best guess what? The best education in the world is inside of a community like all this disparate, kind of like whatever. If you put it in there and now you've got a captive audience and you can start being prescriptive with, Hey, you want to learn about investing, Here you go. Hey, here's a whole series of talks around Nil. Now you've got everybody right here in their world that they live on, which is their phone, right? And so I think that that's really great. And the fact that it's mandated from the universities or the sports organizations. So it's not an option to download it.

Jasmine Star (00:15:48) - That's where we communicate. That's where your calendar is. Push notifications go there. So it's not like texting about don't miss the plane. It's like, Hey guys, it's workout time, don't miss practice. Here's your physio appointment. Like all of those little things that currently don't exist. And so what's wild is I'm speaking about it because there are some things like it. We don't want to go into a competitive market and be the first ones. I always laugh because people are like, I want to be a pioneer, but many times when you're the first person to it, you got to ask yourself two questions. Why am I the first person here? Yeah, because one, because that's expensive to be the first person there. Yeah, it's. It's expensive because you have to educate the market. And then the other part is when you show up and all of a sudden, like, nobody else is there, did somebody else try it? And it was just.

Marcus Murphy (00:16:28) - Like, has anybody heard of the Oregon Trail, you know, like dying all the time of gangrene.

Jasmine Star (00:16:34) - Gangrene? I ate the wrong tree.

Marcus Murphy (00:16:36) - Yeah. I didn't want to be part of the first wave, you know?

Jasmine Star (00:16:38) - Yeah, but there is a beauty in that. I was just saying this off camera, but, you know, there is somebody that sits there like you've been to Phoenix, Arizona. Yes. Times in your life. Right. But you've also been in that. That's a desert. Yeah. So somebody had to walk across that desert and look out there and go, this is home, right? I can make this work, right? You're an insane person, right? But they're not so insane now, are they? Right. So I think that what we're looking at is kind of like, I'm not afraid of being first, but I want something that's like in the category, but I can be just outside adjacent to category.

Marcus Murphy (00:17:07) - Okay, So you fundraise, you assemble a team, you've cast a vision, you've got people onboarded. There are students and athletic technical directors running this.

Marcus Murphy (00:17:17) - No more text messages. Get on the plane and here's your physio. This is all in here.

Jasmine Star (00:17:21) - Yeah. Stays in one like one app to rule them all, essentially. Okay.

Marcus Murphy (00:17:24) - And so then you're like the wheels and the bus and it's moving. Yes. And then you're introducing the Digg. Yeah. As what? Brand awareness. Funneling what's going on there.

Jasmine Star (00:17:33) - So and then.

Marcus Murphy (00:17:34) - Explain the show. Explain the show like I'm five.

Jasmine Star (00:17:37) - Okay. So. I think every single company needs a top of funnel awareness play, right? Because attention is hard to get. Yes. And you have to have if you're going to do a show or launch a podcast or launch something, it should be tied in directly to aggregating an audience of potential avatars, but also just the brand recognition as well. Yeah, basically, yeah.

Marcus Murphy (00:17:57) - I'll repeat this. You want to get famous for people who will buy from you, right? That's it. Okay. Yes. Well, you're like the top of global awareness of classified avatars.

Marcus Murphy (00:18:06) - And I was like, let me do a little interpretation and expeditiously.

Jasmine Star (00:18:10) - But I do think I do think that what's wild is at the top of the funnel. It also itches a major, scratches an itch. Yes, guys itches a scratch. It's just a.

Marcus Murphy (00:18:19) - Scratch. Yes. It's been a long day. Yeah.

Jasmine Star (00:18:21) - But I do think what it is, is like I know that one of the things that gets me up in the morning that I love is this. I love this. I could do this all for the rest of my life. And I want to if I can create the narrative at the top and I can enter, interview and speak with really interesting people for the rest of my life and extract information that I know my community wants, especially in this sports. Yes, it's the strategy. Now, here's here's what the dig is. You said five year old. Yes.

Marcus Murphy (00:18:46) - Like explain it. Like you're explaining it to Pearl.

Jasmine Star (00:18:48) - Okay.

Marcus Murphy (00:18:50) - Your daughter.

Jasmine Star (00:18:50) - Pearl, sit down.

Jasmine Star (00:18:51) - Okay. Put the knife away. The best way I can say it is I had a talk that I did about skyscrapers, and I used to say it to early people in their careers, or I would use it if I was going to do everything. But the skyscraper is this. I was in college once. Remember that place we ever had a dorm? Yes. Okay. Like a jail cell with like a window, right? Yeah. Yeah. So I was at a dorm, and I used to look out of our one window, and there was always a hole in the ground, and they were building some building, but there was a big hole in the ground, and they just moved dirt from here to here and here to here. And then it would never nothing was being built. I thought it was like the biggest scam because the entire semester was like there was nothing that ever was built. But there's basketball. So I always thought something was wrong. And then I leave for a break and I come back and it was the middle of the night and I remember getting in and going to bed.

Jasmine Star (00:19:33) - And when I woke up in the morning, my view is gone. There was a building there almost seeming like it was overnight and then I started being like, Well, that's crazy. But if you look at architecture or you look at buildings and especially skyscrapers, the majority of the work is done under the surface. In fact, you have to go down as far as you want to go up. And so when you do, sort of you don't have a skyscraper under the ground, but they go down.

Marcus Murphy (00:19:55) - I'm so gullible. I was like, say less.

Jasmine Star (00:19:58) - Earthquake, Empire State Building underneath an Empire State building. No, but they do have to go to the bedrock. So they have to drill down to the bedrock. So like in New York City, all those buildings are literally down on the bedrock to keep them erect, like, wow. So when you think about Skyscraper, the one thing that always resonates with me as an entrepreneur or anything that I do is that this should take longer.

Jasmine Star (00:20:22) - But we don't know what they're doing down there. So like when somebody wants to go start a business, we always throw them a hammer or we say, Go jump off the thing and build the plane on the way down, right? But instead of handing somebody a hammer, you should hand them a shovel because it's actually not about building something quick. It's about building to the necessary foundations so that that thing that goes up stays right. So for me, I want to know the dig story for these people. Like I want to sit down, like with Jasmine Starr and sit here and go like, tell me your big story. Tell me all the stuff that's not above the surface that it took for you. And how did that foundationally develop?

Marcus Murphy (00:20:57) - Is this a talk show?

Jasmine Star (00:20:58) - Yeah, it's a talk show.

Marcus Murphy (00:21:00) - Oh, yeah. And so you're bringing on famous athletes.

Jasmine Star (00:21:05) - Famous athletes, famous people, and.

Marcus Murphy (00:21:06) - You want to know their dig story.

Jasmine Star (00:21:08) - I want to get to their dig story.

Marcus Murphy (00:21:09) - Mm hmm.

Marcus Murphy (00:21:11) - That's okay. I got it. What's the goal? Season one. How many people?

Jasmine Star (00:21:16) - There's ten. There's ten people in the first season. Okay, Already? We've already been working on it.

Marcus Murphy (00:21:20) - Yeah. And so you have them lined up?

Jasmine Star (00:21:21) - Yes, we have a couple of people that I'm still like. They have publicists and people to navigate, but big time huge folks who have like, by all means, if we look at them and go, Wow, they did something huge, but we know the thing they did huge, but we don't know the like. Steph Curry Right. Yeah. So Steph is the best shooter in the NBA. So good at everything. But he shoots 1003 pointers a day like his actual preparation we aren't in love with because we want the game and the lights. But he can unpack that part. And then here's the other part. It's not just about that stuff. It's about how they set up their lives. So these people will be speaking about business. They'll be speaking about the business of their life, how they invest their teams like they will.

Marcus Murphy (00:22:00) - They're going to speak about the pillars that are on the inside.

Jasmine Star (00:22:02) - The foundational pillars. Okay.

Marcus Murphy (00:22:04) - Great. And then but you had said you want to build awareness for the person who's going to buy from you. Yeah, Yeah. But the person who's buying from you is essentially an athletic department.

Jasmine Star (00:22:12) - It's an athletic department, but also in addition to that. So that's one avatar of our business, okay? The rest of it is a learning community of people who want to learn from elite athletes. So business owners are a big one. They can one to many buy into a community.

Marcus Murphy (00:22:24) - Did you just get the model and leverage it to an entirely different audience because stop right now.

Jasmine Star (00:22:30) - Yeah. So the the idea was that we start one to many inside of organizations, but we knew that we were going to build a learning platform. Where we bring in these elite athletes who teach business and also these elite people that teach business but only principles of their foundational elements. I mentioned just the five. Now you're getting my name.

Jasmine Star (00:22:48) - For our business?

Marcus Murphy (00:22:49) - Yeah. My mind is going in a thousand different directions right now.

Jasmine Star (00:22:52) - So imagine that if I can start in a way where it's like these organizations, these teams, they're running this app, they're using our content, and then I want that to be a general population thing where every person now can have a seat inside of a learning community where they're learning from some of the most elite people on the planet who are distilling down how they build the foundational elements of their life. So we know that.

Marcus Murphy (00:23:13) - Is there any proprietary information that goes to the athletic department outside if they create it?

Jasmine Star (00:23:18) - Oh, and the other part is we've been partnering with the Beta group in order like sometimes they're creating content that's good for everybody else and we want to buy that so we can actually evergreen it into the platform.

Marcus Murphy (00:23:28) - Or you can just discount how much they're paying for the app, right? And so all those things.

Jasmine Star (00:23:33) - But, but what I think is fun is this is the kind of stuff because if you're sitting here listening, somebody is probably going, this is really complex and crazy.

Jasmine Star (00:23:39) - But the fun part about it is, is like, this is uncharted territory. Yeah, it is. We get to be a little bit creative in the way that we do it, and nothing's wrong. Like whether I started that or I created a social media platform, it doesn't even matter. The fact is we've carved out a niche where we understand that there is an entrepreneurial educational gap in athletics, but there's also a lot of people who love those athletes who would love to learn. Like, imagine learning franchising from Shaq. I would listen. I also adore Shaq and I like him as a deejay. So but you see what I'm saying? There's an allure around sports that is different than anything else in the world. Like even celebrities, they will literally celebrities, musicians, like everybody wants to go to the game, sit on courtside. There's something about sports that is this interconnectivity and tissue that I just can't explain to you. But if you can now say those people are athletes, they're business owners, and here's all the things they can teach you about how they run their life and organize it.

Jasmine Star (00:24:31) - And if you.

Marcus Murphy (00:24:31) - Guys already worked through the rev model for the people who are creating like the.

Jasmine Star (00:24:35) - Yeah. How they, how much money they get and all that stuff. Yeah, yeah. Of course it runs on a similar model. It's like a master class or like it, who's our friend that did a creative life? Chase Jarvis Yeah.

Marcus Murphy (00:24:44) - Chase Right. So it's like.

Jasmine Star (00:24:46) - It'll be studios, it'll be, there's a creation element to it where we can partner with creators and experts, but also we have our own platform that will be a bit more of the marketplace.

Marcus Murphy (00:24:56) - That, Hey man, if I was wearing cowboy hat, I take it off and I just dust your feet. You just walk through that desert.

Jasmine Star (00:25:02) - All right. I'm going to deflect you.

Marcus Murphy (00:25:04) - Wait, wait, wait. I need not. Not yet. Because you did say I was athletic, right? You want me to teach?

Jasmine Star (00:25:09) - I feel like I need to ask you teach.

Marcus Murphy (00:25:11) - I don't see I don't.

Jasmine Star (00:25:12) - See anybody else affirming the athleticism, so that's good.

Jasmine Star (00:25:15) - Yeah, yeah, yeah. Okay. All right. Okay. By the way, everyone, if you're watching this and people listeners, I'm holding up a glass. This is coffee. Yes. Yeah. We're not boozing. I feel like we could be. We could. This is definitely something.

Marcus Murphy (00:25:25) - I don't drink. I don't drink. Really, I don't.

Jasmine Star (00:25:27) - Good. But.

Marcus Murphy (00:25:28) - Cheers, dude. Hey, cheers to that journey. Thank you. You came back like Rihanna, like showing off her fancy during the Super Bowl. You did not come to play baby. Like next day, you wake up $80 Million Richer.

Jasmine Star (00:25:38) - That was a great red outfit that she had on, by way. Oh, wait, real quick. But I've also done things where I've kept my foot in the game because events have always been my thing too. I now own two of them, which I think is great, not as a full owner, but I've finally. It was a dream of mine to own one.

Jasmine Star (00:25:53) - You're coming out to support it, which is pretty exciting. I love that. And I think that that's where I'm talking about. I feel like I can continue to do those things. My worlds can collide because they're all media content focused, and if I can continue to build a stable and have like access to great, incredible practitioners, then it all works really well together. And I can have best of both worlds there.

Marcus Murphy (00:26:12) - And I just have to say like how selfish I am because I just feel like if you're selfish but you call your selfish out ness, like you call it out for what it is, it's less bad. So I'll just call it out. Like, I really wanted to get into your brain and your network because you think so differently and I think that you're carving out your own path, but it's like you're the first person to look in the Phoenician desert and say, This is home. And like, I want to be part of that second crew to be like, did you not die? All right, all right, let's go, Let's go.

Marcus Murphy (00:26:38) - I'll be a part owner of an event. You know what?

Jasmine Star (00:26:40) - No, you're not giving her to.

Marcus Murphy (00:26:41) - Speak in advance. I want to own one, too. So, actually, I was thinking Johnny should have his own gallery.

Jasmine Star (00:26:46) - Johnny should have his own. His own gallery all the time.

Marcus Murphy (00:26:48) - Feature other artists. Yes. But then have his show charged the same prices as any other gallery and get 100.

Jasmine Star (00:26:54) - Okay. But Johnny's also kind of person that would just want to do that to put people on for free. So there's a whole different.

Marcus Murphy (00:26:59) - He needs to consult with you.

Jasmine Star (00:27:02) - I'm just kidding. I will say this. So the thinking that we just talked about, like seeing a city in a desert. Yes. Right. The habitation of that. Yeah. I actually feel like there's two different types of people. There's the first person who climbed Mount Everest, and then there's the person who shows everybody how to do it.

Marcus Murphy (00:27:18) - Oh, oh, oh, is.

Jasmine Star (00:27:20) - That.

Marcus Murphy (00:27:21) - So good? That's so good.

Jasmine Star (00:27:23) - Because I feel like what we've all been obsessed with is being the first. But I actually think that most of us should be meditating on being a Sherpa. Like, there is some beautiful thing. You can never make anybody climb it. I always think, I don't know why I'm sticking with Mount Everest, but let's just use it. Mount Everest has been there. We know how to get to the top, so why don't we not all do it? And I think there's something about the ability to understand that the path is there. You can put people's feet on it, but you can't make them climb. And there's a massive need for the people that came after the person who put the path there to show everyone else where the path is and that it's accessible. Amen. So I love that I have this vision for how to build a city in a desert or whatever it is. But I also understand that that doesn't happen without people who would have said on the ladder there.

Marcus Murphy (00:28:11) - But you understand, you understand you're not doing that.

Marcus Murphy (00:28:16) - What's that building in public?

Jasmine Star (00:28:18) - Building in public is what you said. Yeah. Yeah.

Marcus Murphy (00:28:21) - Well, aren't you saying, like, I think strongly identified with it because I'm just like, I will not. I will never. I haven't ever. I don't think it's my makeup to be the first. But hot thing. Like I have learned the skill of being a Sherpa. Of course, I don't have to be the best or the fastest, but I'm a good Sherpa.

Jasmine Star (00:28:35) - Yeah, but I think. Yeah, I think you're. I think you're not just a good Sherpa, but I also feel like, What? Because you're in that position to be a Sherpa so much you are a pioneer because it puts you out at some place where there's a responsibility to be a pioneer.

Marcus Murphy (00:28:48) - Okay, But, like, if.

Jasmine Star (00:28:50) - We're just speaking.

Marcus Murphy (00:28:51) - About like, we're like, but you're holding to this idea that, like, actually, let me identify, okay, are you the first to Everest right now as you do this?

Jasmine Star (00:29:01) - Yeah.

Jasmine Star (00:29:01) - This will be base camp 1 or 2. Okay.

Marcus Murphy (00:29:03) - Okay. Because that's different. Because if you were saying that we are almost in some ways beholden to share the journey. Right. Do you believe that you are? Yes. How so?

Jasmine Star (00:29:12) - I think that what I've done now, I'm willing to share in people's experience. So like getting somebody to come into this experience. Why do I have a show? Yes, of course I will say no. As a business person, I'll say yes.

Marcus Murphy (00:29:26) - It's for top of funnel awareness for Avatar.

Jasmine Star (00:29:29) - And like, yeah, we can throw out a bunch of acronyms. The real thing is, is that it's an invitation. So I really believe that this is my invitation at the top of the funnel for people to come inside. What I mean by that is not as a customer per se, but to join in on the journey. And it's funny, I would love it's almost like I'm going up at first, but everybody can watch and I am going into some uncharted territory in the way that I'm choosing my niche.

Jasmine Star (00:29:53) - But I also believe that I can't get there without everybody else. So there is a part of me that's a little bit like I'm happy to go first, but I would love to go first with people behind me and making sure that I'm okay. Like I've been okay with that.

Marcus Murphy (00:30:06) - Well, I'm happy to be on that journey. I do think that I would like to see more selfishly. Yeah, like I had to feel bad to cajole you to come down to SoCal to record this. But like every so often I want to. Joel I mean, are you just impressed? I'm like a homeschooler. I mean, I don't know. It's like, should we give my mom some props or my dad could, you know, cajole, cajole, like my dad.

Jasmine Star (00:30:27) - Everybody's like a Joel.

Marcus Murphy (00:30:28) - Well, I just know you're going to go home and, like, see a jolly.

Jasmine Star (00:30:32) - K Joel All right. Yes.

Marcus Murphy (00:30:36) - My dad, Reader's Digest. Yes. He would read Reader's Digest and he was like teaching himself how to read.

Marcus Murphy (00:30:41) - And so he would go through these quizzes of like, words. And so thank you, Reader's Digest and Daddy late at night. But I feel like you are such a magnetic character. And yes, you're inviting people on the dig, but like, it already looks at you at Everest and you're putting a chair next to you, inviting another person who's climbed their Everest.

Jasmine Star (00:30:58) - If I would have had a camera crew with me this entire last year and a half and even what we're doing now, it would be really interesting to document our build. It would be really interesting to do that.

Marcus Murphy (00:31:10) - Well, especially it's like a black founder of a SAS company.

Jasmine Star (00:31:12) - Yeah, it's a.

Marcus Murphy (00:31:13) - It's kind of like so rare, like you out here, like a black unicorn, you know, like you're the extra rare.

Jasmine Star (00:31:17) - It's funny because some people don't know that I'm black at all, which is the breaking news. People are just like somebody just lean into their YouTube channel was like, I don't. I don't think so, bro.

Marcus Murphy (00:31:27) - Color correction.

Jasmine Star (00:31:27) - Yeah yeah Jasmine might be tripping. I, I actually do think that there's something about being a minority founder. There's something about that also being not my entire identity, right? But I also think that, yeah, I think there's a responsibility in that to be like it is something to be cognizant of. And.

Marcus Murphy (00:31:46) - And you don't need a film crew. No. You have your phone. You have.

Jasmine Star (00:31:49) - Your phone. Are you what is this, an intervention? Yeah, it is an intervention.

Marcus Murphy (00:31:53) - No, it's called no, it's called an excavation. There's no innovation like I'm trying to bring out like I selfishly want to see what it is you're doing. It is so powerful. And just to see the way that you haven't shared.

Jasmine Star (00:32:05) - I've been digging and I know that sounds so bizarre, full circle there, but that will come out. But I feel like yeah, I feel like I picked up the shovel for the last two years and I haven't hit my bedrock.

Marcus Murphy (00:32:16) - Just you.

Marcus Murphy (00:32:17) - Good for you. Good for you. Okay, so, ladies.

Jasmine Star (00:32:20) - Did we did we do.

Marcus Murphy (00:32:21) - I don't know. Everybody got lost. It's like we're out here, like you're Rihanna building on the Oregon Trail into Phoenix without water. Now you're climbing Everest with a Sherpa.

Jasmine Star (00:32:30) - Yeah, somebody got it. There's some poetry in there.

Marcus Murphy (00:32:32) - I mean. I mean, maybe we just think we're super deep. Like, we're, like, out here trying to be professional podcasters. I hope.

Jasmine Star (00:32:37) - Somebody got that and was like, Yeah, this guy's.

Marcus Murphy (00:32:39) - Okay. So. So if you were still with us and you send Marcus like an Oregon Trail gif on Instagram. Like you will know like you a real ride or die. All of a sudden he's like dysentery gif. Why would you do that?

Jasmine Star (00:32:52) - I do like a good gift.

Marcus Murphy (00:32:53) - I do like we communicate in gifts. We communicate in gifts and memes. Yeah. Like, it's just we have a whole conversation.

Jasmine Star (00:32:59) - I have a group chat like that.

Jasmine Star (00:33:00) - And also, yeah, I feel like sometimes a gift says more than what you're trying to say. Okay. Okay. So am I allowed to flip the script and ask you questions? Yeah, do that. Or did you have another one? But we should.

Marcus Murphy (00:33:11) - Name your show. What's your show?

Jasmine Star (00:33:12) - What's my show? Yeah. In the future? Well, I think most people are just their name, so. Okay. It has to be like some kind.

Marcus Murphy (00:33:18) - Marcus Murphy.

Jasmine Star (00:33:19) - Marcus Murphy show? Yeah, I actually.

Marcus Murphy (00:33:22) - Marcus Murphy show.

Jasmine Star (00:33:23) - I like it. I want to say one tiny thing that I took on partners in the beginning of my business, and I've also wanted a co-host for a long time, and a lot of that was because I had never felt like I could fill the bill as an individual. And so I want people to understand that I don't have any part. I have some partners, but they serve all these different purposes. This new show is me, just me.

Jasmine Star (00:33:43) - I have rotating people that come through and will be kind of personalities on the show. But I think that if you're going to have a show, it kind of that dream I articulated earlier, you have to be okay with being the one. In some ways, I don't think I was ready for that. And just so we're on the same page. So. So you're ready? Yeah. So, Mayo. I love that. Marcus Mayo. I love it. Well, I am going to ask you a couple questions because you've been so gracious and opening your home and doing this really cool co-hosting thing, which I think is such a brilliant idea. And by the way, everybody is going to love this. The reason why they love it is because there are really intimate relationships. So this person also feels really like they want it to be really great people and they like really it's very intentional. And so I know your next co-host is going to be almost as good as me, but I feel like there's very.

Marcus Murphy (00:34:28) - Little yeah, they're small shoes to fill. I know it's going to be hard.

Jasmine Star (00:34:31) - But let me ask you a couple questions because I think that you're always the one asking questions. I have known you for 14 years and I did write you that letter. But I want to tell you a story you don't know. Okay. Are you ready for this? So my wife and I, we were becoming photographers, and I don't even know what that meant. I just knew that it was a really cool industry. And there was business owners with cameras. Like, that's what it felt like. And I was like, Oh, I can get down with this. I like this. But there was only one place to go if you were trying to learn both of those things. And it was called WPI, do you remember WPI? So this was like, by the way, this is a throwback, right? WPI doesn't exist, does it? Is it still going? We don't know.

Marcus Murphy (00:35:08) - It's yeah, if it is in the day, it was like it was it was the place for wedding and portrait photographers.

Jasmine Star (00:35:14) - Yes. But also like there was big time followings. There was a lot of photographers that wanted to check and see Jasmine, Right. They wanted to hear you speak. And that's kind of the first time I was like, Whoa, Jasmine is not my photographer for my wedding. She's like this personality who's sharing and opening her whole world to everybody about how she runs her business. And from that, everybody was like beating down the doors to hear you talk. So I want to share this. I was super poor, Gina, and I just got married. We moved to Arizona. This was happening in Las Vegas. And I remember we had no money and we drove from Phoenix to Las Vegas. We changed in the parking lot to like put on clothes as we just drove. And we went to just bump into you, see your talk. And then we got back in the car and drove all the way back to Phoenix. Did not stay, had no money to stay. Right. And the crazy part of the reason why I share that story is I think there is something about when, you know, you're supposed to be in someone's life, you do things like that, crazy, weird things like that.

Jasmine Star (00:36:14) - When I wrote that letter, this was before that, when I came and saw you, I didn't want you to know that we were coming there just to see you. So we acted like we were there for everything. But I just wanted to come and be like, I got to be a part of this person's life. And so I think that you're that kind of person. I tell that story because I think that a lot of people probably have that story. And I think that when we realized that we became friends, I think that Can I say this I think that you're one of the most selfless people that I've met. And I think that that's why I want your people right now in this space to understand that because of how much you give and it's not just about asking questions and doing this co-host thing. I would come from anywhere in the world to do this. Like, hands down. Yeah. So hold on. Don't don't do that yet, because I actually do have a question. That was the statement.

Jasmine Star (00:36:57) - Tell me this. You've been doing this for a while. You've been in the what's this you've been doing being a Sherpa for a long time. Yeah. And you've been giving and giving and giving and giving. And I just want to ask you, because I think people should know this is like, what can people do to help fill you up and to support you and what are the ways that give you energy in life from this community? Because I feel like people would love to know how to do that in a way that fits in with your world.

Marcus Murphy (00:37:23) - Mm I think the answer I'm certain the answer is a throwback to what Billie Jean was talking about. He talked about how what we do is we essentially make ourselves famous by what we share and the information we put out, and it's a strategy. And then he says that there are players like Kobe who could leverage media to make it part of that. And I don't know if it's in me. I don't know if it's the. Industry. I don't know if it's who I am that would be able to go behind that and get media backed money.

Marcus Murphy (00:37:51) - I just think that there is like this massive, massive, massive tectonic shift that I think I could be part of. Why am I crying? Why am like, why no gigs are here? No, no. I feel like. Okay, so you ask, what can people do? Yeah. It's like when you share it, when you share it because the show isn't monetized. We do all of this as a labor of love, like we just want to give to people and be like, You are the captain of your ship. Like, go in and do it. Like, how do we take our failures and turn them into lessons? And I'm like, my whole life, that's the only thing I want to do. And so anyway. Okay, okay. Got it together, got it together, got together is when people share the show and when people leave reviews and when people do that, it's just like, Damn, that 32nd review really has an impact for what we do in the back end.

Marcus Murphy (00:38:35) - So what do I want people to do? Share it. Because if you got one thing from it, somebody else can get one thing and that's how we make an impact. So even if the media dollars aren't necessarily there, there's a group of people who can become the media. Like, that's what I'm about. Like, you can take the girl on the hood, you can't take the hood out of the girl. You know, it's like, come on. Like there's like, there's there's a resistance. There's a movement, there's a thing, there's a big and I hate saying this because it sounds like I have a chip on my shoulder. Maybe I do, but we can give a big middle finger to the way that things are done. Right? And it's like, if I can become the pioneer of being like, that's the system. Let's freaking break the system and make anybody somebody. And like, to me, I'm like, I do that and I'm like, Oh dang, game over.

Marcus Murphy (00:39:09) - Yeah, but.

Jasmine Star (00:39:09) - It misses you. Don't miss it. Because the reason why this is welling up and this is emotional because it's a grind, like you've been doing this in sharing for so long, right? Yes. So the reason why I bring it up is like, one, I'm the greatest talk show host of all time. Right? And I got Jasmine to cry.

Marcus Murphy (00:39:26) - No, sorry.

Jasmine Star (00:39:27) - I'll be very sorry. I'll be very serious. I'll be very serious. So the one thing I love, that people can share it. I love that this is a labor of love. It takes a very long slog. The dig process for this, for you to be able to do that for a long. And so the last question I'll have and I'll just leave it here because we've been talking for a long time, what is it that. Makes you keep doing this. And let me say this because there's an evolution happening. Like I've seen it. I'm watching like, here's the crazy part.

Jasmine Star (00:39:54) - Like we talk, but I've seen this. There's a next phase of this whole thing, and it's not the podcast, it's not courses like you could give all this away forever and you will because that's who you are. But I could see that there's like a you're coming out of your skin, something's happening. Can you share any of that with us? Could you share like the fact that do you feel that like you're kind of transitioning into something else?

Marcus Murphy (00:40:20) - Yeah, I don't know what it is. It's been, you know, 20, 22, was it? Like the worst. It was the worst. And I knew that you have to be broken to change. And 2022 broke me. And so when I started 2023, my word of the year, like I never choose my word. The word comes to me. My word of the year was rebirth. And so I knew I was being called to change. I know I'm being called to change and I'm very uncomfortable building in public when you don't know what you're building.

Marcus Murphy (00:40:56) - Marcus It's been hard, man. Yeah. And so when I texted you in Santa Barbara and I'm like, I'm becoming a new thing, I don't know what I'm becoming, and I need a space to create it. And I can't create. I can't paint in my apartment. I got to paint in the front lawn and you don't know what you're painting, you know, And that's it's hard. It's really hard.

Jasmine Star (00:41:16) - Yeah. But here's the cool part, is that, you know, it's funny, when we were listening to Johnny talk about, like, where he starts on a canvas. Yeah.

Marcus Murphy (00:41:22) - Yes. Told you the whole word.

Jasmine Star (00:41:25) - I saw your whole body movement change in your face. Change Because I think that you're this close to the canvas right now. And it's really cool because I think the next best thing and the next evolution and how while you're, like, jumping out of your skin because you're in this crazy growth mode and everybody's just kind of coming along for it, is that you're going to probably step back and look at what you've been painting.

Marcus Murphy (00:41:49) - Does that make sense? It does. And I feel like when you hear things and you don't want to listen and so JD was the first to say, I think you need a break. And I'm like, No, I think I need to work more. I need to do more. And when Johnny had said, you know, you take a step back and I think hearing all of it is I do need to take a step back. But my concern is that I come back from the break and people say, so what are you going to paint? And I'm like, that expectation of taking a step back and then having the courage to go back and put your nose against the canvas and say, I still don't know. And I told JD, I'm like, I'm not ready for that pressure. I'm not ready for that pressure to come back and say, this is the thing that we're building. And so I'm going to take a break. I know I am, but I'm putting up a lot of parameters to say like, I'm taking a break without expectation and I need that for me.

Marcus Murphy (00:42:36) - And I don't know. I don't know if we're going to get to the end of the year. You know, we're recording this. It's debuting. It's August and. I don't know if I'm going to know what I'm painting by the end of the year, and I've had to come to that level of acceptance. It's okay. I don't know.

Jasmine Star (00:42:50) - Yeah, well, I'll say this. I'm proud of you. Thank you. I think that it takes a lot of courage to be able to step away from that. To be able to gain the perspective. The part is, is like there's always going to be an anticipation for what Jasmine does next. Sorry. Like, you're going to have to have that. But what you do, you have way more control of like understanding how it fits in and you get to now paint whatever you want. So that's the cool part is freedom in that. But I just want to tell you, I think I'm proud of you. I thank you, very excited for you.

Jasmine Star (00:43:17) - And just to be here in this space together and be able to experience kind of the evolution is Thank you.

Marcus Murphy (00:43:24) - So one thing that we learned was that community is important in people who just gave you the space to be. And so it took you a lot of work to get some of like a really talented, amazing friends down here. It took you a lot of work to get down here. It's on your time and your time. And I think I'm going to look back like I know it in me, Marcus. Like I know it in me. I know there's something like big in me. Oh, yeah, I see it. And I'm gonna look back and be like, it was the community who shut up. So I just want say thank you. Dang it. I love you. I love you like giving you it.

Jasmine Star (00:43:56) - All right, well, I'll see you guys later, everybody. It's been really. It's been really fun. What a way to wrap it. But seriously, though, thank you.

Jasmine Star (00:44:02) - This is. This is awesome. Please keep doing this. Bring in really interesting people. Biggest fan.

Marcus Murphy (00:44:07) - Thank you. Thank you. You want to close this.

Jasmine Star (00:44:09) - Out, everyone, thank you so much. It's a complete honor and privilege to be involved with friends who are doing amazing things in the world. And so I just feel like I hope you got something from my really cool friends that we got to be on your show. And until then, please join the conversation, be a part of the community and continue to watch and share this to get the message out there to everyone.

Marcus Murphy (00:44:31) - Thank you. Thank you.