Finding Joy in “The Build” to Grow a Massive Business with Jason Phillips

Wanna know the most important move you’ll ever (EVER!) make in business?

… The first move.

… And then it’s the next move.

… And then it’s the one after that.

Here’s the thing: I know (I know, I know) that making business moves before you feel ready FEELS very counterintuitive… and that’s why few people do it. But it’s necessary.

And one of my favorite examples of this is Jason Phillips, CEO and founder of the Nutritional Coaching Institute.

When he started his business, he didn't wait for the perfect moment or until he felt completely prepared. Instead, he took action. He launched his coaching program, refined it through trial and error, and adapted based on feedback.

Spoiler alert: He actually just decided to shut down a $6M revenue stream in his business.

In this episode, you’ll learn the beliefs Jason holds to be (extremely) successful, how he overcomes obstacles, and the strategy Jason is using to create his new offer.

Click play to hear all of this and…

(00:04:25) How to overcome self-doubt and limitations.

(00:05:29) Jason’s ONE belief that helps him achieve anything he sets his mind to.

(00:08:00) How Jason overcomes obstacles.

(00:13:29) Our thoughts on if we’ll ever feel like we have "enough".

(00:16:48) How to find the joy in the chase, anticipation, and achievement rather than the end result.

(00:22:45) Developing the drive to constantly improve and surpass previous levels of success.

(00:29:18) The role selfishness and selflessness play in achieving success.

(00:32:24) Jason’s story about his card declining at Starbucks (and how it changed his mindset.)

(00:33:50) Jason's decision to offer coaching for free to a national champion weightlifter and the surprising impact on his business.

(00:35:24) Jason's perspective on authenticity in marketing and sales, and the value of offering free services.

(00:42:48) Jason's decision to close a $6M revenue stream due to feeling out of alignment.

(00:45:00) Jason's plan to “build a whisper”—a concept Alex Hormozi writes about in his book.

(00:47:31) Jason developing his offer (in real time!) and his strategy behind it.

(00:51:41) The mindset of expecting failure and using it as a learning opportunity in business.

For full show notes, visit: https://jasminestar.com/podcast/episode408

Transcript

Jasmine Star (00:00:01) - It's a. Welcome to the Jasmine Star show, where over the last year I've had the opportunity to invite guest. Co-host? You might be familiar. Jen Gottlieb and I just had a conversation on the podcast and she talked about amazing guests she is curating Just For You now. As a quick reminder, the theme that we're focusing on is taking the first step without knowing if it's the right first step, battling the fear and just taking action. Today on our show, I am very honored to have just met and already been wowed by Jason Phillips. So first and foremost, Jen, welcome to the Jasmine Star Show. Jason, I can say we are so happy you're here.

Jason Phillips (00:00:52) - Yes it is, it's an absolute pleasure. I was telling you guys this before we started recording. I am completely honored to be here. So thank you so much.

Jasmine Star (00:01:00) - Thank you, thank you. So Jen lay lay the foundation. Talk to me about how he was one of the very first people. You're like, Jasmine, I really want listeners to connect with Jason.

Jasmine Star (00:01:07) - I think he was the first one, so I yeah, that's right. Then the first person that came to mind, I met Jason through a mutual friend. We were connected through our friend Randy Garn, who you also know. Randy. Um, because Jason was throwing an event and Jason throws massive events for personal trainers and people in the fitness industry and coaches. And I used to be a personal trainer, and I used to be a fitness coach. And then I was teaching people how to build brands and do PR, and I was like, this couldn't be a more perfect audience for me to speak to. And I had never gotten to speak in front of an audience full of fitness professionals other than the very first time I ever spoke, which was in front of 12 people sitting on the floor, and they were all fitness professionals. And so I was brought back to that moment where that was the first time I ever spoke in front of a group. It was 12 people. And then I got to go to your event and I walked into this event.

Jasmine Star (00:01:55) - I didn't really know who he was. There was, what, 500 people there? 800, 800. Sorry, I couldn't do it justice. 800 people there. It was an unbelievable room. The energy was insane. Everybody was sitting there like, so excited to learn. I see you take the stage. I'm like, who is this person just owning that room. It was such a community. I get on stage and you told me that my event was your favorite stage. Your event was my favorite stage because I had this flashback of when my very first time speaking was in front of fitness pros, and then I got to be the person that I am now, speaking to the person that I used to be, and it was so special, and you just treated me like gold there. And I was like, this is someone I want to know. And then I learned more about you and your journey and I'm like, damn, everyone needs to know who Jason Phillips is.

Jason Phillips (00:02:40) - Well, I appreciate that.

Jason Phillips (00:02:41) - I think, um, hey, I'm glad that we treated you like gold. That's the biggest thing that, like, I took away from that is I always want people that come to that come to our events to feel valued. I want them to walk away with things. You know, it's. I know I feel like as somebody that coaches people in the fitness space to get to where they want to be, be it more impact or in color or a combination of the two, like I've, I've always had that visionary aspect. So I was like, all right, well, Jed is the best at what she does. And I knew that my audience wasn't overly familiar, but I'm like, man, as soon as they're exposed to jangly, they're going to be floored. And I told you this in complete candor, after the event, you were, if not the top rated like one of the top rated speakers of the event. And everyone's like, I need to know more about Jenn. And so I was like, I need to know more about Jenn.

Jason Phillips (00:03:25) - Like we had had that brief connection through Randy, but I was like, I need to be closely connected to you. I wanted to learn from you. I've been extremely fortunate that you've just opened up your world to me, and so I thank you for that day, but I thank you for the value that you've brought to our community and that you're bringing to everybody. You know, I, I've been fortunate enough to go on some podcast before, and I always say like at the end they're like, well, I just thank the host. So like, thank you both, right? Like you guys, I don't think people realize that you have made this happen, like flying it and getting it a studio like, you know, quickly across the country for you. And it's like you're taking so much time and effort to pull these guests together to to do these things. A lot of people are like, oh my gosh, like the logistics of flying across the country and getting a studio. And it's like they they feel like it's so much.

Jason Phillips (00:04:10) - But in reality, it's like you just do it right, like you find the way you just go, like you just make it happen. And so I'm eternally grateful for the opportunity, but I'm eternally grateful for obviously, the impact that you guys are paying forward through, through things like, I love this.

Jasmine Star (00:04:25) - So I want to pause. Sometimes I pause and I repeat things just so it hits with me. Is just doing it. Yeah, just taking that is going to be the through line. And so oftentimes people will watch or they'll hear and they say, well, I wish I had that thing. I wish I knew how to get the fire under. I wish I was like Jason. And then he says, well, you just do it. And oftentimes people were like, well, how so? When you think back and you look back at the arc of your life, what was the muscle that you started honing to say, well, then you just do it. Like, what is that? Get us into that mindset.

Jason Phillips (00:04:59) - It's so funny.

Jasmine Star (00:05:00) - Hold on. I'm so sorry. Forgive me. Yeah. For people who are watching and they think it's going to be like a fitness podcast, I mean, take well, I want to say it's like a soul fitness podcast. Like we're gonna be talking about mindset and entrepreneurship and by mechanisms of the things that you do. But I don't want someone to be like. We're not going to make you do like burpees, right? Like, this is like.

Jason Phillips (00:05:16) - I'm not gonna make it do burpees because I'm not doing it with you these days. So, you know, we said years ago, baby, but, uh, no, it's, um. No, I'm actually going to take you anywhere but fitness.

Jasmine Star (00:05:26) - Center the muscle. Like, how does somebody say, okay, how do I do?

Jason Phillips (00:05:29) - I've always had I don't know if I want to call it like, bravado, false bravado. Like, I've had this thing in me my whole life, like, dating back to four years old, that I'm like, if somebody can do it, I can do it.

Jason Phillips (00:05:43) - Like, not like maybe it's why not me? Maybe it's maybe I was too dumb to realize how hard things were, but, like, I genuinely have always believed everything is possible. And so, like, I started soccer when I was four years old and like, if you would have asked me at four years old, what are you going to do with your life? And then maybe you ask every kid, I'm gonna play pro soccer, right? But I played for the US in 2000. Like I represented our country. I went to Germany. You left that like, so we play. I played in the Harlem Cop. I represented the US. And then, you know, I, uh, I picked up a golf club for the first time at the age of 14, and it was like a stupid summer thing. And with my boys, like, we were at the driving range, I missed the ball more times than I hit the ball. And I left that session like that very session and I said, no, I'm going to play on the PGA tour.

Jason Phillips (00:06:31) - Like I'm going to be a pro golfer. Well, I turned pro and uh, what was it? I don't know, 2005 I played a couple pro tournaments for two years. Right. I played two years on tour. I got into the personal training world and I saw these really successful personal trainers, and I was like, dope, I'm going to make $1 million being a trainer. And, you know, my first online business, I scaled to 3 million. And and then it was like, great, I'm going to help other coaches. And I saw people talking about eight figures. And I was like, cool, I'm going to build a $10 billion business. And so, you know, we crossed eight figures two years ago. And so I don't know if it's just like, I, I don't know what I don't know. I don't know if I'm just too dumb to not see like the roadblocks ahead or I don't know if it's just like a bullheaded vision where I'm not going to accept no is the answer.

Jason Phillips (00:07:17) - But I have this very firm belief that if it's been done or if it needs to be done, there is a human in the world that will figure it out.

Jasmine Star (00:07:25) - I want to just ask a question really quick, because I'm thinking about all of these little things that you've or they're not little, they're actually massive goals that you've set and that you've accomplished throughout your life. And I have many of them I didn't even know about, which is incredible. It seems really simple to say, okay, I'm going to go do that thing. And then, okay, I just went and did that thing. But what I want to know about is there's got to be, like you said, you missed the ball a zillion times the first time you played golf. So there had to have been a bunch of roadblocks that came your way on each of those journeys to getting to where you wanted to be. Now, the difference I find between somebody like you and somebody maybe that doesn't hit their goal is the person like you.

Jasmine Star (00:08:00) - You keep going through that roadblock. So what do you think it is inside of you that makes you keep going, even when maybe you fail or you mess up or shit hits the fan? Can I add on to that? Because I find myself wildly inspired hearing you say I look at something and be like, you know what? Pro soccer, pro golf, million dollar training, $10 million. Okay, cool. And then the other half of me is like, I wanted to punch you in the face because I am not. I don't look at something to be like, it's me. So for me, I think a lot of the listeners or even the people that you coach who don't maybe have the bravado or false bravado, whatever, we want to label it, we don't have the thing that you have. How do you coach people beyond that? I'm missing the ball, and I believe I could be a professional to the people who are just like, I could never be that. And why would I think, like, how are you coaching people to get off that if they don't, if we don't possess the thing that you have?

Jason Phillips (00:08:45) - Yeah.

Jason Phillips (00:08:46) - So I think to address both of them, there's a couple of universal truths in this world, like we're going to live and we're going to die. Like that's it, right? Garyvee was once asked, like, what are the three like, give me three inspirational words. And he looks back at the woman. He says, you're going to die. And so at some point we're all going to exit this earth, right? Regardless of what your beliefs are, at some point we're going to and so we can either go and continue working towards those things, or we can 100% wake up with satisfaction and say, okay, well, I'm okay where I am today. And that's a decision that you have to make each and every day. And I grew up in a very lower middle class family, and I grew up, you know, like rest in peace. My father is the greatest influence in my life. But I was repeatedly told that everything was quote unquote, pie in the sky. That was his favorite quote.

Jason Phillips (00:09:36) - Right. And so, you know, I would tell him about all these dreams and aspirations I had. And it's like, it's like just not for people like us. It also cooler we, you know, and so I literally had to redefine who I was, and I had to define myself as a person that achieves success. And so for me, it was almost assuming a new identity or an identity that perhaps I didn't grow up in, or maybe I did and I didn't even realize it. But my identity is just of somebody that is going to achieve. And so I never looked at Gen to what you asked. I never looked at things as roadblocks. I always looked at them as things. I just did it. Though, yet like there are a lot of things I don't know in this world, and there are very few things I do know and those few things I do know. I am ethically obligated if I want to stay true to my mission, which is to change a billion lives through the vehicle of health and fitness, to to share those things with as many people as possible that also want to know those things.

Jason Phillips (00:10:32) - There are a lot of people in the world that don't care at all what I have to say. That's great. Like, I hope they're living a fantastic life. I hope they're healthy, I hope they're happy. I hope they're successful. Right? But the people that want to learn about health and fitness, that want to learn about how to change lives through the vehicle of nutrition, I'm ethically obligated to get this in front of you. And, you know, obviously there's a demand on all of our time. And so, sure, I need to be compensated for that at some point. But, you know, to speak to the the roadblock thing directly, like, I wish I had an amazing answer, like I really do. I wish I was like, I am this all knowing, like motivational person that can wake up in the morning and be like, it's these affirmations and these, you know, I think Tony talks about incantations and I don't know, man, because I'll do this shit like I don't wake up in the morning with an affirmation and, you know, and to be completely honest, I probably doubt myself more than the average person would think that I do.

Jason Phillips (00:11:22) - But I think that it's I realize at some point life is going to be over, and am I okay with where I'm at today? No, I'm not like, I'm just not. And if you're okay with where you are, stop trying to change. That's half the problem. If you're okay with where you are, why are you complaining that you don't have these things? So you're either okay with where you're at or you want to be somewhere else, like there's really no middle ground. And so if you want to be somewhere else, you have to stop acting as if you're okay with where you are. If you're okay with where you are, you have to stop desiring shit that's going to make where you are more miserable. At the end of the day, it's just a choice. And I've always made the choice of I want more and I make no. Like I make no bones about it. I like having nice things in my life. I'm okay with saying that. Like for a long time I was like, oh, I'm so shy.

Jason Phillips (00:12:11) - Like, I don't, I don't want to say that I wanted a big house or a nice car or. But at the end of the day, if you're in my circle, you know that the only reason I want nicer things is to share those with the people around me. I think that anybody that has spent time with me will tell you I'm the most giving person on the face of the planet, you know? And because of that, I can't wake up with any level of satisfaction or content. So I have to wake up and I have to work even when I don't want to. It is what it is. It's the life I've chosen, not that was chosen for me. It's life I've chosen. I woke up with those desires and I have to order them.

Jasmine Star (00:12:42) - Okay, so I thought I was gonna take the conversation in a different way. And so I'm going to pause here because I want I want to really listen to my intuition and take this conversation here. It's for those people who are like, no, no, no, it's going to be about the business.

Jasmine Star (00:12:55) - Don't worry. We're going to talk about his eight figure business. We're going to talk about why he closed down a $6 million revenue stream a year later, more or less like already doing 60%. I mean, the guys we're going to get to the business of it, but I don't know if we can hear somebody talk about, you know, multiple millions and not feel something in relation to us without anchoring what we believe in know to be true. So the question I have for you is, I know that what you had said, if I'm repeating it correctly, I know that what I have right now, I'm destined for more. Is there a point to where you reach enough?

Jason Phillips (00:13:29) - It's interesting. This is a question that's been eliminated the most in the last six months.

Jasmine Star (00:13:33) - On my mind. Sam, going into this year.

Jason Phillips (00:13:36) - Same, I would argue like same time. I think the answer is no. I think the honest answer is no. And I think that the cliché answer that the universe wants us, or I'll say the universe, I'll actually say like, you know, the the public, if you will, right.

Jason Phillips (00:13:51) - Public opinion. I think they want us to say yes. And I think that they want you to say yes because they want to get closer to where we have achieved. Right. And so it's like you always want the next person to kind of slow down so you can catch them. I want the people above me to keep winning so that I have something bigger to chase. Like. I love seeing the people above me win and I want to be their biggest supporter. Like I promise you. And I think Jen can attest to this. Like you could text me at 11:00 at night and be like, I need a favor by midnight. And I promise you all come through guaranteed, right? And I want you to win. Period. Like you could have told me, like we're going to do this podcast in Africa and I would have been in Africa, like, I want you to win the end. And so I think for me, if I want to see people get to the highest levels and I want to remain as a high achiever at that level is the bar for me.

Jason Phillips (00:14:39) - And I don't think there will be. I think that the connotation of what I desire today is different than what it was ten years ago. I also have a five year old ten years ago. The five year old wasn't in the picture. Today. I feel as though 95% of what I do is for my five year old, is paving the way for her. But how? What is that going to look like when she's 25? That's right. Right. Like where? What will my role be in her future when, you know, I have the last 18 months from me were a lot of lost or I lost my father, I lost my uncle. What is it going to be like when I get to those last ten, 15 years of my life? How will I feel about what I'm achieving, what I'm doing with the things that I have achieved, how I'm using those to set up the next generation? I don't know those answers, but I can only assume that I'm not just going to sit and and rest on.

Jason Phillips (00:15:26) - Well, I did this for X number of years, so. So now I'm good. Like, I, I'm the self-proclaimed laziest person on the planet. But even in all of my laziness, I don't think that I'll ever stop wanting or achieving more. And that might seem oxymoronic, but that's just how I approach everything.

Jasmine Star (00:15:45) - So there's no such thing as enough.

Jason Phillips (00:15:47) - In my world, and I feel like now I'm painting myself as this person that's like, just wants all the things, which is probably terrible. All your listeners are like, wow, this guy sucks. No, I, I don't think there is like, I think that, you know, if your partner in your life, if you say, are they loving. Well, yeah. But I think you can always show more love. I think I look at a billion people through the vehicle of health and fitness. That's our goal, is that enough? So a lot of people are going to say it's a lot, but a lot and enough are very different.

Jason Phillips (00:16:18) - I don't think that's enough because there's 9 billion people in the world. So why am I okay with leaving 8 billion unchanged? You know, I think there's there's levels for sure. I think that there is what most people would consider adequate but adequate enough are also different. So no, I genuinely do not believe that the word enough will enter my vocabulary because I think it triggers complacency. And I don't ever, ever want to find complacency.

Jasmine Star (00:16:48) - I will back this up for a moment cause I've been thinking about this so much. This is a it's a really big concept when you start to get the things that you desire, when you start to win, when you start to set a goal and achieve the goal, then you're like, wait a second, now I have a goal that's a little bit bigger than that goal. So the faster that you get to the goal, it's just the faster the goalpost moves and the right and it gets even bigger. But the reason that that happens is because we get the most dopamine from anticipation.

Jasmine Star (00:17:14) - We get the most joy from the chase, from the achievement, not from the thing I just launched. Like not from the shiny thing. Right? It's from I want to talk about this later, but I subconsciously I'm getting a hint of feeling that like, you dropped that other source of revenue so that you could build another one because you love building. And I think that it's okay to love the build and love the game and love the growth. And there is a lot of conversations out there where it's like, no, you should work less and and not love that. But I think that if you're listening to this and you really do genuinely love achievement and you love the chase and you love helping people, and you love setting the next goal and you love working towards it, and you love anticipating the feeling that's going to happen when your friend wins because you helped them, or all of the people that you're going to impact. When you take that next step and you do that next thing, or you start before you're ready, like, that's the juice of life.

Jasmine Star (00:18:04) - Yeah, that's the juice of life for me. And so when I sit here and I listen to you say it's never enough, that's what I hear, that you just genuinely enjoy the work of being a human on this planet and putting in the work and chasing and achieving and doing.

Jason Phillips (00:18:20) - Can we also say that? I think that when we hear the word enough, we tend to place we almost place it like in a container where it's like in a single vertical. And can we say that the connotation of enough will evolve throughout the course of your life? Meaning, you know, when we say enough, I think viscerally people are drawn to finance for whatever reason, right? So we say, are we achieving enough? Have we created success? And everybody immediately goes to financial success, right? Is there enough money? What's the connotation of money? Because growing up, for me, money was a method of paying bills. Once I could pay my bills freely, then it became a method of freedom.

Jason Phillips (00:18:58) - Once it became a function of freedom, now it's become a function of philanthropy. Once it becomes a function of philanthropy, like what's the next level of it? And so do I have enough to pay my bills? Yes. But do I have enough money to do all the things I want? No, I currently do not today. And so I think that there's an evolution to the word enough which to what you said, the goalpost is always moving and I think, yeah, 100%. I can absolutely tell you I love the chase in all things in life. And I think that like maybe connecting the dots now, like here, live in person. Maybe that's why I was dumb enough to always believe that I could achieve the highest levels of everything, because I love the journey so much. Like, I think back to when I was playing professional golf. I liked practicing more than I like tournaments, like I did one bodybuilding show. I loved the prep way more than I hated the day of the like.

Jason Phillips (00:19:54) - I hated the day of the event. Hated show day. Absolutely. Like just nothing.

Jasmine Star (00:19:59) - Jen, this is a co-hosted podcast. You can't whisper people that I hate. She's mouthing me too. I'm gonna go. Maybe there's a mic in front of you, like, oh my gosh, because I don't want to interrupt him because he's just on a roll. But I totally get it. I'm with you on that. I had the same experience.

Jason Phillips (00:20:14) - Yeah. Like. But every day I loved and, like, you know, you wake up and anybody that's done anything like that, you wake up in the morning, you're tired, you're exhausted, you're you're doing cardio that you don't want to do, but like, you know, you got your music on and you're thinking about what it's going to feel like to walk on the stage, but it never lives up to the hype. It never does. And honestly, it was just the journey of getting better. It was the journey of improvement. It was the journey of commitment.

Jason Phillips (00:20:33) - And.

Jasmine Star (00:20:34) - You know, okay, but hold on, hold on, hold on. Okay. If you're still with us and you want to know how this man has built this massive business, we're getting there. But the Jesuits are show, and your girls going to be a little bit jealous. I mean, jealous, not jealous. Excuse me. Selfish? What was that? Freudian? Yes, I'm jealous.

Jason Phillips (00:20:51) - About that.

Jasmine Star (00:20:53) - Because. Oh, you know what? I want your bar to hire. Uh, you and Jen kind of cut from the same fabric. Yeah, the luxury silk fabric. That's, like, hand-woven. Yes. Uh, and I, I want that three days ago, I'm having a conversation with my husband, and we're driving, and I casually mentioned. Oh, I know the hand poker your mom would play. I know the hand of your dad will play. Your dad will fold him until he has a full house. Like, he'll just fold his cards. And your mom, well, you know, she likes her safe bets.

Jasmine Star (00:21:19) - And he said, what hands do you play? And I said, I just want to be the house. And then I said, I know what cards you play. I was like, you love. You love winning on the river. And he said, no, I love the game. And it hurt me because I'm at the table, gritting my teeth through my freaking hands because I'm like, I'm a I'm going to be the house, watch me be the day in the house. I believe I'm going to be the house. I hate the practice. How do y'all love practicing more than you love the show? Help me help listeners. Y'all out here. And I'm like, help me. Love it. Help me love that.

Jason Phillips (00:21:57) - So I'll give you something when you're I'll give you the golf analogy, okay. When you step inside the ropes on the first tee, there's no way.

Jasmine Star (00:22:05) - Hold on, hold on. Okay. Daughter of an immigrant brown girl. When you step inside the ropes.

Jasmine Star (00:22:09) - Yeah, I'm not okay. A little bit more.

Jason Phillips (00:22:12) - So at a at a pro tournament, everything's roped off, meaning only the players are inside the ropes. Okay, so, like, when you're inside the ropes, it means you're playing or you're a caddie.

Jasmine Star (00:22:21) - That's like this. I'm going to make an illusion when I'm. When I one day when I'm speaking in front of a, like a bunch of rich white guys and be like, so when you step in the ropes, yeah, you step.

Jason Phillips (00:22:28) - Inside the ropes and you're stuck to the first two, you know, it's all they're gonna be like, damn, you know, in golf.

Jasmine Star (00:22:33) - Anymore. The only golf I know, and they don't have that.

Jason Phillips (00:22:36) - Inside the ropes.

Jasmine Star (00:22:37) - Okay, okay, now I know, now I know. Okay. When you step inside the ropes.

Jason Phillips (00:22:40) - You're inside the ropes. You're on the first tee, the next 18 holes, the next 4.5 hours of your life. There's no improvement. That's going to happen.

Jason Phillips (00:22:45) - You're not going to get better. You have what you have that day. There's no opportunity to get better now. Afterwards, you can get better. You can learn from all the mistakes you made. You can look at all the victories you had inside those 4.5 hours and say, this is what I did, right, but you're not going to get better in those 4.5 hours. I like to get better. I want to be better. I know I'm not good enough yet. I know there's another level for me. I know there are people out there doing more that I believe I can get to their level. I can surpass them. This is actually an issue for me early on in my life. Like I had mentors and I'm like, I'm gonna find a way past you. And like, but.

Jasmine Star (00:23:21) - Isn't that when, you know you had a good mentor because had they had themselves. Oh, listen, the ones that were more than they were, the.

Jason Phillips (00:23:26) - Ones that were cool with it.

Jason Phillips (00:23:27) - Yes. The ones that like, as I surpassed the word go with it. That's another conversation. But the ones that supported the journey, absolutely. Like there are people that know definitively, they're like, man, he passed me like, now I want to learn from it. And that's amazing. And and so like, I think those are the kinds of people you want in your life. But that's how for me, it's always the pursuit of just getting better. Like, I know that on show day, like that's it. All the hard work that like, you don't get to work hard that day. Like you don't get to become better at your craft.

Jasmine Star (00:23:58) - How long does that win last for you? So, you know, when you you're prepping, you're prepping, you prepping. You have the show day, whatever that is the golf tournament. You want it, you've got the trophy like you crushed it. You were on stage and you have the body of your dreams and you just you did it.

Jasmine Star (00:24:11) - You're on how that winning moment when you finished it. How long is it, man?

Jason Phillips (00:24:18) - I don't even know if it exists. I'ma be honest, I, I think back to the last. The last tournament I won two years ago, I still, I have the picture holding like the little championship belt. I don't even remember that moment. I don't at.

Jasmine Star (00:24:32) - All. You're immediately going to. Okay. What's next? Yeah.

Jason Phillips (00:24:35) - I'm already thinking about how do I get better. And I'm actually thinking about all the areas where I was not very good. Like, I don't know, like I always had this thing, so like, this is going to sound completely different, but I suck at Christmas, right? Christmas morning. I'm not good at opening gifts. All I care about is like everyone else's gift they anticipated. And I just like, I know I put so much effort into like, you know, like the gift I got you and the thought that went into it and like, like I sacrificed everything to be able to give, like, what I can give on Christmas Day and like, so like when people give to me, I'm like, I probably suck.

Jason Phillips (00:25:11) - I'm like, I don't have a big. It's like a big like, oh my God, that's so nice. Like, because all I care about is like the journey of, like, making you happy, like giving to others. And so I'm like, I, I am not good. This is massive character trait. I like celebrating victories and like receiving. I'm not good at it in any way.

Jasmine Star (00:25:30) - So would it be fair to say that you have become as successful as you've become? Because there is no win? You just keep going, just pass it. You just keep going and keep going. Because I'm thinking about the person right now that's listening to this, that's like, so then what's it all for? For you. It's for the journey. Yeah. And if what I'm getting at this is I'm listening to somebody speak that's unbelievably financially successful and I'm just speaking financially right now. But you're successful in so many areas of life. And I like to take apart what makes people successful.

Jasmine Star (00:26:00) - Like why? Why did this happen to you? And what I'm getting out of this conversation, which is very, very interesting and actually proves a lot of the things that I've been thinking lately, very correct, is because you are obsessed with the journey, not the outcome. And so the journey never really ends. It's it's your life experiences. It is who you are is the anticipation and the work towards it. So you just don't stop until you get it because you love the not stopping. Yeah.

Jason Phillips (00:26:29) - And I think that you understand there's levels to it. And so I think it's like, you know, I just recently saw somebody beat the game of Tetris. Like beat the whole game, like the game shut down because like, there wasn't before. I think this was like the first time that a human has ever done it. I think a computer did it, but a human just did it right. How many years is Tetris been in play? So I would be willing to bet you I'd be willing to bet you that the users of Tetris will now go down because the game has been beaten.

Jason Phillips (00:26:56) - It was perceived as an unbeatable game. And so like, if I had to track use of this thing, it was perceived to be unbeatable. So the journey was infinite, right? If it's unbeatable, the journey is infinite. I think that people will stop playing because they know there's an end point, right? And so like any I grew up as like a little kid playing video games, any game I had beaten, it was no longer interesting. I didn't care as I was. I always wanted the pursuit of like getting to that. Right? And I loved like those, like infinite loops, like it's it's fun. You know, I think for me, as you said, that I was literally having visions of my life and it's like I'm always I mean, this is somewhat counter, but I've always just wanted to find new ways of making people happy. I think that anybody that knows me like that's, that's my jam. Like, that's how I got to where I am. And like, I'm literally having visions of like, I was so broke.

Jason Phillips (00:27:43) - I was like, somebody would want $500. And I'm like, I don't have $500. How can I make $500 to that? And like my food, you know, who cares about like, my house or my car? But like, yo, you need $500. I gotta make $500 for you. Like, this happened to me in high school. Like, literally like there's a time. Fun fact. Like, my high school girlfriend was a pair of Jordans she wanted. And so, like, I got them, and, like, she was like, she just wolfie. So the kid size. But, like, they didn't come in like the suitcase, right? It was like this, like, special release, like. So she wanted, like, one size bigger so she could have the suitcase with. I was like $200 more and I'm like, I don't have $200. So, like, I picked up a shift that worked that day and I was like, cleaning every golf club, like the best I could.

Jason Phillips (00:28:24) - And I had like $220, like straight to the ball. God like, gave them to her. And I'm like, how many times have I done things like that? You know what I mean? It's like, if I have it or I don't have it, kind of find a way. And it's like, that mentality has served me so well because it's never been about me. It was never about me. It was like I just wanted to serve. And I think so many people think success is this selfish piece, and there are elements of being selfish that have to happen. But success ultimately is the most selfless thing in the world. You will become successful because of how selfless you can allow yourself to be, and becoming successful allows you to be the most selfless person in the world. And so there is nothing selfish about success. And it's like, I didn't know that at the beginning. It's something I came to the realization of. But for whatever reason, it's how I acted from an early point in my life.

Jason Phillips (00:29:18) - And honestly, I think a lot of it was like my mother instilled in me very, very early on.

Jasmine Star (00:29:22) - And there was a recent Instagram post and you talked about the eight figure business secret and what as a as a prep, it was when you just talk about success and you talked about making sure that you're in a position to make these types of decisions that would set you up and figuring out, how do I best serve you were sharing services for free and getting people results. Yeah. And so people were like, well, you got to, you know, eight figures in a business by giving stuff away for free. Yeah. And here you are talking about success in the same manner. So can you connect the dots for us?

Jason Phillips (00:29:52) - Yeah. I don't think that you should ever pay me until I prove that I'm worth being paid. I mean, I think that's just like the foundational element of, you know, you know, you.

Jasmine Star (00:30:00) - Apply this in, in, in different types of businesses that you've had over the years, that there's somebody who's listening.

Jasmine Star (00:30:05) - And it was like, okay, but I'm a makeup artist. Are you just not going to pay me? And then like that is up to your own opinion. Did I do a good job if I'm a. Dentist and as a root canal. And I'm like, I don't feel any pain anymore. I'll now pay you like.

Jason Phillips (00:30:17) - I think there's an element of, yeah, like I think, but like, I mean, I think there's an element of for sure. Because, listen, I mean, if left to our own devices, if we go to, you know, to anybody that's trying to achieve success and I say like, should somebody pay you, you should say yes. If you say no, like, that's a whole nother issue. Like, we gotta work on your skill set of, yeah, you know, fulfilling on your promises. But I think that. Yeah, like, I mean, the market dictates everything. I don't care how good you think you are. Like, at the end of the day, you should think that you're the best in the world.

Jason Phillips (00:30:47) - And. But the market's going to tell you how much you're worth. Period. And and the reality is like when here's the defining story and maybe this will connect with a lot of people is when I was at my lowest point that people will tell you I have a Starbucks obsession. I went to Starbucks every day of my life for over eight years, meaning I did not miss a single day like I ordered the same drink. And I watched the inflation happened because I think it started at like $3 and I was up. It's up over $4, right?

Jasmine Star (00:31:13) - Well, that but I'm a storyteller. What's the.

Jason Phillips (00:31:15) - Drink? Iced Americano with the extra shot.

Jasmine Star (00:31:17) - Okay. And would you have the whole Starbucks experience where you would sit there and drink it, or you just walked into Starbucks and got this always.

Jason Phillips (00:31:22) - Got to go, okay. Yeah.

Jasmine Star (00:31:23) - So is it an iced venti Americano extra shot? Is that four shot, five shots, five shots, five shot Americano.

Jason Phillips (00:31:29) - Okay. Every day, six shots.

Jason Phillips (00:31:30) - On Sunday when I'm speaking, we call this six shots on day six. Yeah, when I'm on stage. Okay, so eight.

Jasmine Star (00:31:36) - Years, four shots a day. Okay.

Jason Phillips (00:31:39) - Never missed. Okay. So my lowest point I go to get that drink. It's Thanksgiving Day. It's 2014 I think copper Colorado I am on a date like a my first like overnight trip with the girl I'm dating. And we go to Safeway to get Thanksgiving dinner. Right prep. Got to get the coffee first. So we go straight to Starbucks and I get to the front. They I think it was like $3.67. And I got declined and I was like, I tried to play it off. I'm like, man, something must be off. But I knew, like, I knew I got no money. I was like, I'm overdrawn this Thanksgiving. They're super nice. They're like, no worries, it's on us, right? Except now we're walking the aisles of the store and I'm like, what am I going to do? I'm about to have to tell this girl I'm dating that I have no money.

Jason Phillips (00:32:24) - Like, how am I going to figure this out? And so, like, I open up my bank account to confirm it. Sure enough, -$27.05. I'll never forget the number. And, uh, kept walking more and more things in the car too. Like, like, what am I going to say we get to the front just to, like, wallow in my old pity? I opened up the bank account again. A $500 check had cleared from like. Like it's not supposed to happen. It's a bank holiday. Money is not supposed to hit your account for whatever reason. It did. Okay. I'm like, swiped up. Like, I'm like, make sure it works. Yeah, sure enough, I paid for the groceries. You know, I ran back to Starbucks and paid for my drink. I'm like, karma is on my side, right? Pay for the drink for sure. And I'm like, all right. Like, that's my sign. I got to do it right.

Jason Phillips (00:33:04) - I have to figure this thing out, right? I got to figure out my life, basically. Okay, what.

Jasmine Star (00:33:09) - Are you doing at this time? It's. This is ten years ago. What are you doing a decade ago?

Jason Phillips (00:33:12) - Like, dabbling in, like, the online thing? I actually just left a corporate job, like, okay, maybe two months prior. It just. Did it feel aligned with it? Okay.

Jasmine Star (00:33:22) - When you say online thing, online training.

Jason Phillips (00:33:24) - Well, like trading okay. Yeah. So I actually I had a real corporate job like 200 grand a year. And I just rolled out. I just didn't get a lot. And so I'm in this position where I'm like, I got to figure out my life and I go home. In the first consult I have is with somebody. She's a national champion weightlifter, and I'm like, man, like, this is it. Like karma is on my side and I'm listening to her talk and tell me all these stories about all the things that have gone wrong with other coaches.

Jason Phillips (00:33:50) - And I'm like, cool. Like I'm confident in my skill set. I can help you. And, uh, I get to the end and something inside of me said, like, there's a chance she says no based on price. And so I said, all right. I said, well, I'm going to help you. I said, but I can't charge you. Like, let me rewind. Two days I was overdrawn in my bank account. I couldn't afford coffee. I have the opportunity to sell a national champion. It's not like I'm not even going to sell you. I'm gonna just. Just help you for free. And so I did. And within 48 hours, she was like, I've never experienced anything like this. Like, your level of detail is next level. And so she told everybody that she was associated with. And then the next week I had ten new paid clients. Um, and I was like, mad. Being really good at what you do always will pay.

Jason Phillips (00:34:36) - And I knew if I could go out and I could prove to people I'm really good at what I do. A they'll want to keep staying with me and pay me at some point and be they'll tell people that I'm really good at what I do. I didn't know marketing. I didn't know sales. I hated sales back then. I hated marketing, like, um, quite frankly, I wouldn't even go live on Facebook. Like I wouldn't even do a video. The first video I did, I grabbed my dog because I was like, yo, if they think I look stupid, they'll love the dog. Like, that was it. I was like, they'll like. That was how I honestly justified being able to put a video up on social media and. I think that was like that was my opinion. I've always been of the opinion that if you just put your services out there and you're really good at what you do, like, you help enough people, you start helping yourself.

Jasmine Star (00:35:24) - Can I get a little bit more granular, please? So do you, um, do you have online programs?

Jason Phillips (00:35:30) - I do, uh, today, yeah I do.

Jasmine Star (00:35:32) - Okay. So if someone's like, well, I want to take the course, but I want to pay for it after. Sure. What does that look like? Well, I've.

Jason Phillips (00:35:38) - Proven that I can make a lot of people a lot of money.

Jasmine Star (00:35:40) - Okay, so when you debut it. Because I'm putting myself always in the shoes of. Earlier this morning, I had a conversation with Jen and I'm like, oftentimes if we were just to get like very myopic, there's three types of people who are watching or listening, right? There's somebody who is in the adjacent strata who's doing eight, um, nine figures and they're like, this is my compatriot. Like, I want to see what he's doing. A little bit different to spice it is what I'm doing. Then you have a listener who's like, maybe like 3 or 4 years behind you who's like hitting their first seven figures if you're kind of vibing with it and then you have people like a few years behind, this is the former self.

Jasmine Star (00:36:10) - This is the person who's, I'm not being able to buy my Starbucks. Yeah, right. So as we speak to these things, I want to make sure that yes, I believe that once we put our stuff out, people are going to be like, well, there's enough concrete evidence that this person can drive results. But in the beginning, new offer or new entrepreneur, where are you speaking to them about like offering that like the free concept?

Jason Phillips (00:36:32) - Alex says in his book. He says, Start the Whisperer. So you got to start the whisper. I'll tell you openly at eight figures right now, I'm getting ready to launch a new offer. And I had the thought on the plane right here last night like, man, what if I just open it up for free to like, 10 or 20 people to start the whisper? That was the first thought that went through my mind. Like, I don't need to give away shit for free at this point. I don't have to. I know I could sell it and I'm good enough now at marketing and sales.

Jason Phillips (00:37:01) - I can make it work, but the authenticity of proving its value still connects hard with me. If you're a brand new entrepreneur. Now, listen, I think that you have to set parameters on free. I'm not saying like, hey, you want to work with me in fitness? Well, you got me for life. Like, that's not the free offer, right? But I am saying, hey, for the next 28 days, right? It's 2024. It's New Year's resolution time. You commit to you, I'll commit to you. Right. Meet me halfway. You commit to yourself. I commit to you to. Got it? It's 28 days. We'll see what we can do. Because I don't want you to invest money. And it ended up like last year where you said you were committed, but you weren't that committed. I would actually feel guilty that you gave me money and you backed out on yourself. Right? So instead, you commit to you. I'll commit to you.

Jason Phillips (00:37:46) - If we're at a good place for 28 days, and then we can talk about the future fair. Mhm. Right. And all of a sudden now it's like, hey, this 28 days actually is the beginning to something bigger right. Free is not always free. Free is the beginning right. Free is that it's that connection piece. But it's what allows us to, you know, to have a demonstration asset of success. It's what allows us to have deeper connection than just a marketing based connection. And I'm very everything I've ever done. I mean, my whole nutrition certification was called the connection based model. Everything to me is human connection. And I'm a big believer. That's how you know, that's the best marketers and sellers in the world. People you buy from, you feel very connected to.

Jasmine Star (00:38:23) - Can we workshop.

Jason Phillips (00:38:24) - Any time you want right now? Let's do.

Jasmine Star (00:38:26) - It. Okay. You're on the plane. You think about the Whisperer. What's making you say yes? What's making you say no? Are you looking at this beta? How long are they going to get a result? What are you wanting from them? Like, I want somebody who's listening to this.

Jasmine Star (00:38:35) - Me? Like I got into them. I got I had a conversation with a ten figure business owner called how he's Building a whisper, and I could do the same thing.

Jason Phillips (00:38:41) - So how you just projected him a future ten figures. Thank you.

Jasmine Star (00:38:45) - That's right. Oh, hey, you know what? That's what I do. Like. I'm an expander, bro. I'm yours. You were just dreaming. Too small.

Jason Phillips (00:38:50) - I heard it, I.

Jasmine Star (00:38:51) - Love it, okay. Yeah, but. So when he's listening right now, like, how are you workshopping this? Like, how long before this new offer that somebody gets results? How are you trying to leverage that talk?

Jason Phillips (00:38:58) - Okay. So yeah. So my last mastermind, which is the 6 million I shut down oh, is.

Jasmine Star (00:39:03) - Okay, let's go there. Let's tap there for a second. Yeah. So let's talk about building the whisper for the next thing. But closing down the $6 million revenue stream, I didn't know it was a mastermind, so.

Jasmine Star (00:39:12) - Thank you. Yeah. Give us a little bit of context there.

Jason Phillips (00:39:14) - How are you? Okay. So that so that started with the whisper I started that whole program. But basically 6 or 7 of my best producing clients from previous programs. I reached out to them and I said, hey, Friday morning, 10 a.m. here's a zoom link, get your assets. And the whole premise was, we are high performing entrepreneurs, and we do not have a place to talk about the things that come with being a high performing entrepreneur. That was it, like clouds, and it was just a selfish as it was selfless. So I'll never forget the very first one, one of my students that had gone 0 to $1 million, and Tony Woods, he comes in and he's like, I just crossed $1 million, and I want to burn the whole thing down. And I was like, that's why we built this. Like, that's why we're here, right? Because real talk like you hit your first million.

Jason Phillips (00:39:56) - That's not what you expect. Yeah. For most people. Right. Like yeah like yeah. You're like you're like, people are like you're a millionaire. You're like, I'm not a millionaire. I got $1 million. Top line. Yeah, right. And I got a lot of expenses. I ain't a millionaire yet. So. But it's like that was what that was. And then it kept evolving, and I just. Let it evolve the way it was supposed to evolve. Like what's good? What's bad? Like, what have we got to change? And all of a sudden, like, everybody was like, how do I get to that Friday zoom call? And I'm like, come on, come on. Like, keep coming.

Jasmine Star (00:40:22) - This was a free Friday. This is free.

Jason Phillips (00:40:24) - Like, I didn't charge any of these people. By the way, these are my highest performing clients. They're the ones that I could have been like, yo, five grand a month, and they're like, cool.

Jason Phillips (00:40:31) - No big deal, right? But just one of them in there. And then, uh, an event. I was like, all right, I'm gonna open up the doors. Let's see how this goes. So then I did like one of Russell's famous pictures. I did, uh, I was actually the scariest pitch of my life at the end of it. Like, I was like, this is everything you'll get. And I'm like. And now you have a decision. You can stay seated in this room, or you can follow me. And I, like, threw my pen across the room. I walked out the door and I was like, oh, God. I was like, you don't need me at the end of the window, or you'll stay in here. And if that's the case, goodbye. And like, I was like, oh shit, what if nobody goes with me? And, like, sure enough, like one person did and the whole like. I mean, it was actually one of my most successful pitches, like, honestly, it was during Covid, small room.

Jason Phillips (00:41:13) - I think it was like 16, 70 people there and they had converted like 30 and it was a 25 K offer. And I was like to him, like we did pretty good, right?

Jasmine Star (00:41:22) - And so I have a question though, I want to back up a little bit because you already had this group going with people, right? You had people getting results in that group or like, did you.

Jason Phillips (00:41:29) - Use any previous product?

Jasmine Star (00:41:30) - Were you able to? Because often I'll say to people or what we'll do sometimes is like, I'll let you in for free in exchange for an amazing case study and testimonial. So there still is like an exchange of energy. Didn't even ask, didn't even have any case studies or testimonials from the group. It was just like, okay, didn't even ask.

Jason Phillips (00:41:45) - Now obviously we started creating hype, right? The whisper started and I was like, so they're like, what is it? I'm like, I call it the boardroom. It's like, this is your board of advisors basically, right? We're all going to service each other's board of advisors.

Jason Phillips (00:41:57) - And so I documented all the things that were happening, all the wins that were happening inside of it. And so like when I made the pitch, I was like, here's all the things that have happened in like the last six months.

Jasmine Star (00:42:06) - So you had the proof. I had the proof from that. So that's it was working for you without having to ask. Yeah. So you basically invested your time, but you did make money from that investment because we were getting them results. So I love this actually this concept because you need to prove the need to be able to have those case studies in order to sell something.

Jason Phillips (00:42:24) - Here's the real magic to me is when I stood up there, I stood up there pitching with conviction.

Jasmine Star (00:42:28) - Yes, right.

Jason Phillips (00:42:29) - I'm like, yo, this is what we did in six months. Like, I don't want to sell you something that I don't yet believe in. So I'm like, I know this works. I got high performing entrepreneurs making more money with less stress.

Jason Phillips (00:42:41) - And you're a brand new entrepreneur, and I'm making lots of money and never have the stress, right.

Jasmine Star (00:42:46) - That's 2020.

Jason Phillips (00:42:47) - So that was 2020.

Jasmine Star (00:42:48) - And then you close it and you close that.

Jason Phillips (00:42:50) - Just closed it.

Jasmine Star (00:42:52) - 2023 less.

Jason Phillips (00:42:53) - Than six months. The board when was your event sick.

Jasmine Star (00:42:55) - Less than six.

Jason Phillips (00:42:56) - Months. Less than six months ago I closed it. I closed it like two, two weeks later. Okay, I left your event. It's something. Give me change. Something in me was like, I got to listen to my God. And like my God had been telling me like, something's off. Like, it just I didn't feel aligned and go.

Jasmine Star (00:43:10) - Deeper into that a little bit, because I think a lot of people listening to this can also feel that way about something. And I feel that way about some things, too, and I can't necessarily put my finger on it so I don't move. Sure, I stay stuck in it because I'm like, I don't know what it is.

Jasmine Star (00:43:21) - Did you know what the off thing was at all or.

Jason Phillips (00:43:24) - I do, I knew what product made me feel off. I didn't know.

Jasmine Star (00:43:27) - Off. Like what is off feel like.

Jason Phillips (00:43:29) - Like I didn't see trajectory. Like I didn't see growth. I didn't see evolution. I felt very stagnant.

Jasmine Star (00:43:36) - You or evolution and growth in your.

Jason Phillips (00:43:38) - Product, in the product, the product, a product felt stagnant. And so like I'm a visionary to the definition. And so I always have to be learning. I always have to be growing. I always have to be evolving. And I didn't feel that in that product. So anytime I was connected to the product, I'm like, it just doesn't doesn't feel good. Now, there were clients in that product that I felt very good about because we were basically doing one on one consulting, and so I've kept them. I'm still working with them, but the product as a whole, I'm like, I'm out. And so like announced overnight and then like my phone lit up like the day I did it.

Jason Phillips (00:44:12) - This is the crazy part. The day I did it, my phone blew up people. I didn't even know how my number. And they were like, are like, how are you doing this? Like, congrats. Like, I wish I could do that. And there's like I was like, there's a lot of people that don't feel alive in the mastermind space and they feel stuck. I'm so like part of me is like, well, let's just do it. And like, I guess, like financial security and all that stuff. But like, I was like.

Jasmine Star (00:44:34) - When you shut it, did you know the next thing. Did you have any inkling? No idea. Okay. So you closed it and blind faith, and then something comes to you. Yeah. And you're like, I think that this is an alignment to where I am now, and you have enough credibility to launch it without needing to build testimonials, but you're like, or case studies or whatever the case may be. But on the flight from Washington to Miami, you start debating about building a whisper.

Jasmine Star (00:45:00) - Yeah. Where are you at with that? I mean, the flight was yesterday.

Jason Phillips (00:45:03) - I'm probably going to do it.

Jasmine Star (00:45:04) - Really?

Jason Phillips (00:45:05) - Yeah. As long as we're talking now, like, I'm even more compelled. And so are.

Jasmine Star (00:45:09) - You going to handpick.

Jason Phillips (00:45:10) - I am okay, I will. It won't be like open enrollment now, like I'll say two phases, phase one and phase two. I'll open enroll and then that'll launch. And I know what I'll launch.

Jasmine Star (00:45:20) - Can we talk about the strategy there. Sure. So somebody is listening and they say, okay, well I want to build a whisper and maybe I'm not where Jason is, but I can use the exact framework. Yeah. So you're thinking about building a whisper. How many people do you want to start with? In a perfect world, I think five. Oh, wow. Somebody's listening right now. Five is. Five. Is a number. Like, five.

Jason Phillips (00:45:42) - Is my first.

Jasmine Star (00:45:42) - Number.

Jason Phillips (00:45:43) - Got it? Yeah. Now throw seven of, like, my ideal client.

Jason Phillips (00:45:47) - I mean, I'm not going to turn the lot.

Jasmine Star (00:45:48) - Right, right right right right.

Jason Phillips (00:45:49) - So I don't want to like, pigeonhole myself. Right. There's a magic like a great.

Jasmine Star (00:45:52) - But you're like five feels good.

Jason Phillips (00:45:54) - Five feels good.

Jasmine Star (00:45:55) - And then how long is that gestation period?

Jason Phillips (00:45:58) - I'm thinking, like, knowing when I want to launch. So I am deploying against somewhat of a timeline. Okay. Timeline in April. Okay. So I'm thinking 30 to 45 days. Now, my question to myself and this is I guarantee you like, I'll come back to you with you in a day with an answer. Because this is all I think about today. I'm going golfing after this. It's all I think about on the golf course.

Jasmine Star (00:46:21) - Because you're going golfing because you just want to get better. I just want to play you and just joy. I'll get you there. And the whole.

Jason Phillips (00:46:26) - Journey is like getting.

Jasmine Star (00:46:26) - Better. So when you get into the ropes, your goal is to. Yeah, yeah, yeah.

Jasmine Star (00:46:31) - Look at her.

Jason Phillips (00:46:32) - She pull it together quick when I get it. Except there won't be ropes to that because.

Jasmine Star (00:46:35) - No, it's not a competition.

Jason Phillips (00:46:36) - Not a target. But when I get to that first tee box. But I was good. Like I liked it like respect, respect.

Jasmine Star (00:46:42) - So we really building the next thing. Right now we are live in front of everyone like, wow. Yeah. I mean you're five so 530 to 45 days. Yep. These are your whispers. These will become your whispers. These will become the people who can stand up and testify. These will probably be the first people to follow you out of the proverbial room after you tossed your pen 100%. Got it? Yep. Are you talking about the offer yet? Uh.

Jason Phillips (00:47:04) - I'm not. Okay.

Jasmine Star (00:47:04) - Cool.

Jason Phillips (00:47:05) - Yeah. It's something. Actually. I feel like both of you will be involved in it, though.

Jasmine Star (00:47:09) - Cool. Oh, wait. Hold up. Am I being pitched to be a whisper? Yeah, we just have been pitching.

Jason Phillips (00:47:13) - You know, I.

Jasmine Star (00:47:14) - Send you every single whisper. I want to close the episode. Like you. I've been listening to you. I want to prep myself for the option. Uh, okay, so then the golf course today, you're going to get in, and you're just get. What questions are you asking yourself? How are you getting to clarity? Because people say, I'm ready. And then they.

Jason Phillips (00:47:31) - Think it's making sure that I could deliver on the promise. Oh, that's always the first question. Okay. So the promise being that what I'm building is different is new, but has the potential to be more successful than what's currently in the space.

Jasmine Star (00:47:46) - When you debate on these things and you're making a decision to start and to build something new, what's your process when it comes to is it all within you or do you ask mentors? Do you ask other people? Do you let other people in?

Jason Phillips (00:47:57) - Yeah, let's talk about this because I think knowing like what you guys are doing with the podcast, I think this is like right now this is the gold like for 50 minutes.

Jason Phillips (00:48:05) - And like if you're still here, this is the gold and this is what you need to hear because the reality is like, yes, I'll consult. I'll ask questions to people I trust. And there's I can count them on one hand, um, I will also just do and and I'm open. And this is where my team hates me. Like my team is like Jason. But what about this? What? Don't shut up. Go. Okay. And like, ready firing and and so like, we're we're gonna go and we're going to course. Correct. But this is why I start with the Whisperer. Like, I got five people that are getting it for free. And if you're gonna bitch about something like, yo, you got it for free, like, I'm gonna remind you, you got it for free, right? This is something that ultimately I'll sell for, you know, at least five figures. And so I feel like I have the right for you to learn with me and I.

Jason Phillips (00:48:51) - And I'm going to learn with you. And I'm very open about that in the beginning. Like, this is this is a test. Like we're learning together. We're evolving together. And honestly, like those first few people that come in in like that whisper phase, they feel like they have ownership of the product. Right? Right. They're very loyal. They feel like they helped mold it. And I want them to feel that I wasn't like, I'm a big fan of that. So. So yeah, it's like for me, we're going to go and we're going to do we're going to course correct along the way. And I believe this is iteration one. I think that there will be several iterations. I think part of the reason we've been as successful as we have is I'm very, very open to pivoting anytime my certification is self-published for that reason. So like traditionally, you know what it's like, you went to a publisher for your book to get to launch a long process. Yes. If I self-published, I can put it out tomorrow.

Jason Phillips (00:49:37) - Right, right. So all of my competitors in the nutritional certification space, they'll have publishers. So they want to update their text once a year. Well guess what? Science changes tomorrow. Science is going to change their understanding of science. It changes tomorrow. Well dope, I can self-publish and I can update tomorrow. You can't update for a year. Who has the most up to date stuff? What we do. That's our competitive advantage, right? People don't realize. Are you self-published? It's a cheaper way. No, no, no, it's the most efficient way. It's the best way. And so like that's always what has allowed us to win. So we can unpack that a million ways. But that's like a you just do you have to be in a position to do. Hey.

Jasmine Star (00:50:13) - Jen. Do you have anything to close?

Jasmine Star (00:50:15) - I think that this just wraps up what we were talking about in the beginning, so perfectly and beautifully when it comes to, first of all, starting before you're ready.

Jasmine Star (00:50:22) - But where your joy really comes from is the pivoting, is the doing, is the starting, is the building, is the growing. And so you're about to start this new offer. And we just I'm obsessed with the fact that everyone that's listening to this just got to hear this business owner that has built multi, multi, multi-million dollar businesses create and offer in his head. And and what I really love about this is we all know that you're not clear on it. And you're just going to start to figure out that clarity. You're going to start before you're ready to get ready. And part of the whole idea of starting before your ready is because you freaking love starting the act of starting and not knowing and figuring it out as you go is the thing that you love. Not having a publisher and being able to go in and change and maneuver and pivot and grow, that's the joy. And if you're somebody that loves that but hasn't been able to acknowledge that, you love that because maybe society tells you that you shouldn't love, that you should be prepared, you should know the plan.

Jasmine Star (00:51:18) - You should know when it's enough, and then stop and rest and take a beat. And if that's not you, I know that it's not me. And I relate to you so much. So I want to just allow the listener right now that feels that way. And if it's not you, that's fine too, to embrace that a little bit and know that I think that there are people out there that really get the joy from the build and the growth and the starting before you're ready and then not knowing.

Jason Phillips (00:51:41) - Yeah. Can we also add to that and say, I think the reason a lot of people will fear this is they're like, well, what if I fail? And I'm going to tell you the mindset is not what if I fail? It's when do I tell? Because I'm going to tell you I will fail. I know I'm gonna fail. Like I know I'm going to hit roadblock after roadblock after roadblock. And so it's like, when am I going to get to my first failure? And and I think that that in and of itself, like, if you can just change that mindset, you'll become more successful.

Jason Phillips (00:52:06) - So many people are setting up what you said, that perfect plan, like, how do we lay this thing out and make sure that it's bulletproof? Nothing's bulletproof like the perfect plan. Like Mike Tyson said, you got to plan to get punched in the face. You got to get punched in the face. It's business. Like nobody had a plan for 2020. That's right. Covid happened. Some businesses won, some lost. The ones that lost, they're winning again. The ones that won, they might be losing now. It is what it is. And so the reality is it's not. If I fail, it's when do I fail. And it's like, how quickly can you get to failure? Because as soon as you get to failure, now you know what works and what doesn't work exactly. Now you can evolve and now you can build what will work. And that's all we're trying to do.

Jasmine Star (00:52:41) - Yes, Jason, how do people find you? How do they go deeper? When do they get to start saying, what's the whisper wizard and what's the whispers are whispering? Where do they go to go deeper with you?

Jason Phillips (00:52:51) - Yeah.

Jason Phillips (00:52:51) - Um, I guess Instagram is the best NCI underscore CEO underscore. Jason, uh, just send me a DM. Like I think that fortunately I don't have a big following, but I love connecting. Like I would love to know, like if you heard this and you had value or you had questions like, send me a message because I answer all those stuff. Like, admittedly, I have somewhere to post my stuff, but like, I answer all my other stuff and I like I love it. I love the engagement I do, I love meeting people. I think that, you know, I still identify as the 18 year old and are executed, so I'm no different than anybody. You know, I am who I am. It is what it is.

Jasmine Star (00:53:24) - Um, yeah. Thank you for listening to the Jasmine Star show. Jason. We just barely scratched the surface with who he is and what he's doing. And some of the high level stuff is I host a podcast because I want to learn how to get better, and I want to learn how to get stronger.

Jasmine Star (00:53:39) - And oftentimes when I have conversations, it takes different forms. And so here I am sitting in front of Jason, and I'm watching somebody who is so different than me. And what I want to do is I want to just open up his brain and say, how do I start thinking like you? But instead what I learned was, how do I start studying you? I might never have been born with the skill set of saying, I love the journey and I love the lesson, and I on show day, I'm already thinking about my mistakes. Like I want to be that thing, even if I wasn't born that way, I believe I could study and get those attributes and own them. So wherever you are in your journey, I want you to own that you were born or that you could be shaped. If this has impacted you in any way, please reach out. Jen, underscore Gottlieb, reach out to Jason, send me a message. Tag us in our stories. We want to see the improvement that you are making, and we want to hear about the whispers that you began creating.

Jasmine Star (00:54:31) - And like Mike Tyson said, I love it. I'm going to end it on this. We always got to plan until we get punched in the face. So until you get punched in the face, may we revel in where we are in this moment. Thank you for listening to The Jasmine Star Show.