The BEST AI Strategies to Grow Your Business with Chris Winfield

You won’t believe this…

The CEO of Google said that AI is fundamentally more important than fire and electricity. (Excuse me, come again…?)

As a SaaS (Software as a Service) Founder who even has an AI feature as part of my service, I learned so much during this conversation with Chris Winfield and Jen Gottlieb.

Whether you’re brand new to AI, logged into ChatGPT a few times, or use it in your everyday work — this episode is for you.

In this episode, you’ll learn practical tips on utilizing AI tools for tasks such as summarizing email threads, transcribing audio and video, website creation, and of course…copywriting.

Click play to hear all of this and…

(00:01:30) Chris's “quick-start” approach and how he embraces the theme of starting before you’re ready.

(00:02:43) How Chris stands out on a panel and delivers actionable advice.

(00:07:40) How Chris helps people connect with the media and build relationships.

(00:14:46) How Chris got started with AI and what the evolution of AI has looked like.

(00:17:07) The intersection of AI and social selling and how they go hand-in-hand.

(00:17:25) The impact of AI on social selling and the success of the AI social challenge.

(00:22:01) How to use media to establish credibility and exposure on social media.

(00:25:06) The most UNDERUTILIZED AI tools that’ll save you a lot of time and money.

(00:27:08) Google Bard vs. ChatGPT: Which one you should use and why.

(00:28:21) The importance of crafting effective prompts for AI and the process of using prompts to generate specific content.

(00:35:18) How AI will help you “start before you’re ready!”

(00:35:51) How to use AI to quickly create a website.

(00:36:41) Do THIS to transcribe your video/podcast into 183 languages.

(00:38:50) An AI tool that’ll help you create pitch ideas.

(00:40:45) How to use social media to establish authority and expertise in a specific field.

(00:41:26) An AI tool you can use for analyzing personalities on LinkedIn.

(00:46:33) An AI tool to use for summarizing and organizing emails.

(00:49:36) Chris’s WHY and how he aims to achieve his life’s purpose.

For full show notes, visit: https://jasminestar.com/podcast/episode411

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Transcript

Jasmine Star (00:00:01) - It's a. Welcome to the Jasmine Star show, where I could not be, like, more excited because what we're about to debut is the first time ever in Jen Gottlieb and Chris Winfield history. I just I spilled it, I spilled who was our guest. I want to bring everybody up to speed. If you are tuning into this one episode. I am so honored to be joined by guest co-host Jen Gottlieb. She has curated the most incredible, brilliant, kind, forward thinking mind of our current times, and she's brought us all together here in Miami. She is joining me as a co-host, but today's special guest is none other than CEO of Superconductor in understanding AI. Chris Winfield, her husband A. And just before we recorded, I was like, Jen, have you ever have you ever interviewed this, like, fine specimen of a good man?

Jen Gottlieb (00:01:03) - I have not, not technically, no. So this is a first. So everyone's going to get to hear me interview my hubby for the first time.

Jasmine Star (00:01:09) - Yeah. This is fantastic. This is fantastic, Chris. Thank you for being here. Thank you. I mean, you know, a lot of times what we talk about is making people comfortable in the uncomfortable. And I'm going to invite Jen again because I said, Jen, when we have an intention, we have a theme. When we have something to focus on, we're going to connect all of the conversations that we've been having with our guests today around this singular theme. Jen, can you bring us up to speed?

Jen Gottlieb (00:01:30) - You're gonna love the theme. So when I thought about all of the guests that are here this like for today, doing these interviews, every single person had this one thing in common and that was that they're really good at starting before they're ready.. Chris has a tattoo on his arm that says start before you're ready. Come on I got it. Not if this was not like a set. It wasn't her man. Not at all. I actually just just realized that it all is about taking action fast.

Jen Gottlieb (00:01:58) - And you are such a quick start and you always I mean, I've, I've watched you do this again and again and again with all of the different companies and concepts you've come up with. It's always not really knowing what's going to come of what you're doing, but taking that first little tiny action step with fear, with doubt, with uncertainty, and allowing the path to pave as you take action. And so you definitely encompass that and have the tattoo on your arm. So good or.

Chris Winfield (00:02:19) - Bad.

Jen Gottlieb (00:02:20) - Hey, well.

Jasmine Star (00:02:21) - You want to know what good, bad. We're definitely stronger, you know what I'm saying? So 100%., I remember the first time I met you and I. Well, actually, I met you. You didn't know I existed. You didn't know I was in the room in Las Vegas for an event, and I saw somebody, and we were talking about,, publicity, getting people to know you, and you were just standing in your superpower of making sure that you were drawing how to become a super connector.

Jasmine Star (00:02:43) - And I watched somebody on stage and it was a panel. But for some reason, Chris and I don't say this because you're in front of me. You had this thing that popped off away from a panel, which the the goal of the panel is that everybody has the same, has the same amount of time to say roughly the same answers to slightly different questions. But, Chris, you had a way of like turning it around, giving people actionable advice, making feel like it was like bite size, making sure that it was aspirational. And so I couldn't think of a better person. As we enter into this conversation. And I'm going to start off here, and some people may be like, oh no, this is not for me. It's the open right to start before you're ready. If we genuinely agree that the future is changing, how might we start before we're ready and want to have a conversation around AI? But before we get there, I've come to believe based on a lot of conversations I'm having, some people are like, yeah, I get I it's I'm about another.

Jasmine Star (00:03:32) - People are like, oh no, like I'll pray like this is not for me. But before we get there, I want to get into who you are and then how you got into AI, because normally in the podcast, I don't like to start with the origin story. I want to know, like what's in it for people. But I think that this can be a powerful place to say, this is who I was. This is when I decided to change. This is how I embraced, and then look at what the future has unfolded for me. So yeah, okay.

Chris Winfield (00:03:52) - And it's quick. I'm going to do it quick. So first of all, I remember that Las Vegas. And I also remember like the next year with you at TNC and we were walking and, you'd wanted to meet somebody and I introduced you and yes.

Jasmine Star (00:04:09) - Okay. So quick update. So TNC is traffic and conversion. It's,, you know, like industry lingo. We're like, at the bubble. This is the worst.

Jasmine Star (00:04:16) - The one to infinity., yeah. No no no no. So traffic and conversion is a, I would say like a higher level entrepreneur working around building out, like marketing, branding, getting top of funnel awareness and Chris being the super connector that he was. You know, we met in Vegas, like briefly in passing. It's not like we went to dinner. It's not like we had long conversations. And yet there in San Diego, you went out of your way to say, okay, what do you want to get out of here? What's the most? And you're like, you got to connect. You got to connect. And then you just walked away. And I was like, he's like a fairy., well, I mean, I don't know, it's like the coolest, most masculine trend, like, trendy.

Jen Gottlieb (00:04:50) - Fairy.

Jasmine Star (00:04:50) - I guy. I could have come up with a different word.

Jen Gottlieb (00:04:53) - , but yes.

Chris Winfield (00:04:55) - That's perfect.

Jasmine Star (00:04:55) - Yes. That is what you do. You absolutely like, make a big splash, empower people to connect.

Jasmine Star (00:05:00) - And you're like, cool. I did what I did, what I did, and.

Chris Winfield (00:05:03) - I think that's where I come from. I come from the opposite, you know? So I grew up in a very chaotic household and, you know, very disconnected., in terms of, you know, just how it was growing up. And I felt very unsafe a lot. And I think that I just started to realize that when I would talk to somebody, when I would meet somebody new, you know, whatever it was like, I would feel better. And, you know, especially if I'd help somebody, you know, it was a weird thing. And especially at that time, you would not think that that was who I was. You know, I grew up in a little tiny town, so I became an entrepreneur, even though I had never heard the word entrepreneur ever, ever, ever at all. And then, you know, built different companies. I'm going to fast forward to how we get to AI before we do.

Jasmine Star (00:05:49) - Before we do. When was the first time you built a company? Like, how old are you here? Like, I love story. Story to me, Chris. Is the thing that the mechanism that allows somebody to look at you and say, I'm going to trust him to help me navigate into the next level.

Chris Winfield (00:06:02) - So I graduated from college and I had a job, and a job was at a startup where I thought I was going to get like, you know, like, this was it. I was set and the startup was the most corrupt guys that ever, like four guys. The guy who brought me in,, he wound up leaving halfway through, like, this first year because he had a terrible coke problem, and he had left his family and he was the most stable out of the four partners.

Jasmine Star (00:06:29) - Oh, okay.

Chris Winfield (00:06:30) - So okay, so these guys stopped paying me,, for a while, and I just left one day, and I started an agency., I started a, like, a web design agency, and then I started to learn about SEO because I was like, I never want to have it where I have to rely on somebody else in any way.

Chris Winfield (00:06:50) - So meaning, I didn't even want to have to rely on having to pick up a phone and call or anything like that. I wanted all the leads to come to me. Then I learned about viral marketing. So like and I worked with some of the biggest publishers, some of the biggest companies, and you know, I did those types of things,, those types of companies, agencies. And around six years ago, I started to do this thing where I realized that most entrepreneurs were really bad at getting press for themselves, like sticking up for themselves, anything. And it was always so easy for me. It was just something where I would build a relationship with somebody and, you know, as a as a result of that. And I would treat them like they were my best friend. And I got so much,, press and I got so much as a result of the press, not just press for a secret press, but, you know, multi-million dollar clients and, you know, things like that.

Chris Winfield (00:07:40) - , so I started doing this event called Unfair Advantage Live, where I would basically teach people how to get the media. And then I would bring in media and then say, hey, here, meet the people. And you would they not only would they learn it, they get these relationships.

Jasmine Star (00:07:57) - And can I pause because this is the for me, I went from you making that,, traffic and conversion connection and you being working your magic and then picking up the story when I'm seeing you take on and really leading cultivate unfair advantage. And so from an outsider's perspective, I'm going to repeat back what I saw and say, yes, that was our business model because I was fascinated with it and I thought, so cool, they're doing something different. So to the best of my knowledge, you had created deep, robust relationships with, from my perspective, were the insiders, right? These are the publishers. These are the writers. These are the gatekeepers. That's it. So you got connected with the gatekeepers, and that was just you being you, and that was you building a business.

Jasmine Star (00:08:37) - And then all of a sudden you saw this need. We're like, wait a minute. There are people who need access, help, communication to the gatekeepers. And then you realized, I'm in between the two, and then you start saying, not only am I going to be teaching you how to appeal to a gatekeeper, how to speak to a gatekeeper, how to get attention from the gatekeeper, what I'm going to do is I'm going to put you in the room with the gatekeepers. So you can practice your skill set so you can pitch. And if they like you, that's on you. So you're just saying, I am creating the petri dish where magic is going to be made, but then it's on you to do the work and on you to pitch the press in a way that they would actually see you favorably, 100%.

Chris Winfield (00:09:11) - And you got to do it in a way that is like at a happy hour or networking, like, you know, where it's like completely you're not doing it to get media.

Chris Winfield (00:09:20) - Yeah, that's what I'm telling them. Don't go in asking for media. Go in. You know, what can you help them with. And then as a result, they would get so much media because it was like a at a different level, the person didn't look and be like, oh my God, this person just wants something from me. So I started doing that and every I didn't even I wasn't even selling anything at the beginning of it., and I did it again. I met my wife, who actually she was my wife when I met her, but,.

Jasmine Star (00:09:48) - Smooth dude. Smooth. So.

Chris Winfield (00:09:51) - And Jen started coming to the event, and then she started going, and because all of a sudden, I had a company. And what I mean is people kept asking for something, and then I would, you know, figure out how can I give that to them?, so it would be like, you know, at the beginning it was just like consulting. And then it was a group program.

Chris Winfield (00:10:09) - And then Jen started coming with me when I would go to speak and, you know, she had a job where she could just do whatever a company,, do whatever meaning like.

Jen Gottlieb (00:10:18) - Travel, where I could do.

Jasmine Star (00:10:19) - Whatever.

Jen Gottlieb (00:10:20) - I had my personal training company and my health coaching company.

Chris Winfield (00:10:23) - And then she would wound up selling more than like anyone else. So, like, just by by natural.

Jen Gottlieb (00:10:29) - I wanted to help. Yeah. And I loved.

Jasmine Star (00:10:31) - It.

Chris Winfield (00:10:31) - And so then I.

Jasmine Star (00:10:32) - Asked her, hold on, hold on. Not only from an outsider's perspective. Not only did you help and you loved it, but you believed.

Jen Gottlieb (00:10:38) - In it so much.

Jasmine Star (00:10:39) - It's so easy for somebody else to sell something if they just believe in it. And I think that she believed in you. So I wouldn't say from an outsider's perspective that you guys had different sales skill sets just for her. She's just like, he's the lilypad like he's the connector. He's the conduit. So heck yeah, that's such a.

Chris Winfield (00:10:56) - Good takeaway to forget like what I'm talking about, but how easy it is to sell if you believe absolutely so. And most people, though, don't believe in themselves enough, but they'll believe, you know, for somebody else. Like I'll always say like, do it as if it's like your kid, you know, like, yeah, like you asked me about my daughter. I will brag, I will say, you know, it doesn't matter. You'll see. But like, then, like, if I have to go to sell something, maybe I'm going to be quieter, so. Right. Anyway, that's a good that's a really good point though., so we were in San Diego and I said to Jen, hey, would you like to become partners and let's start this company together.

Jasmine Star (00:11:32) - Let's back up a little bit, because I think it does play into it. At what point in the relationship are you guys at this point, like, are you at the point to you're like, we were together.

Chris Winfield (00:11:38) - For a couple of weeks?

Jasmine Star (00:11:39) - , no. Just kidding. I was like, oh God, no, that wouldn't be available.

Chris Winfield (00:11:44) - We were like, basically we were in a long term relationship. After two weeks. Yes.

Jen Gottlieb (00:11:50) - Like two. We met and then two weeks later it was like, I love you's. We're in this to win it. And then we were. What was it not even it wasn't even a year.

Jasmine Star (00:11:57) - No, it was nine months.

Jen Gottlieb (00:11:59) - Nine months. We were at this event in San Diego and I went and I was like, helping. And I was excited about it. And from my perspective also, I was a performer. I was an actor. That, and I left that to become an entrepreneur and have my business. And I saw this man, like doing this thing called like speaking. And I was like, oh, wait, this is the thing. And you can like, sell stuff and you can speak on stage. And he was so good at it.

Jen Gottlieb (00:12:22) - And this whole thing, like a way of him helping people from being on stage was like, I want every part of this. Like I was like, oh my God, I want to be on that stage with him. I want to be doing this. I want to be helping people be seen in that way, because he was teaching them how to do that. And there's all these experts there that were like, they were doing incredible stuff. And I was like, you need to be up on that stage. You need to be doing this. And so I believed in what he was doing so much on so many levels that I was just like, and I'm a pretty good sales person. So I was selling everybody and we were closing everybody and was having having the best time ever. And then he said to me like, hey, what would it take?

Jasmine Star (00:12:54) - Okay, so you and Jen are together nine months when you offer her the ability to partner in. Prior to that, how long did you have the business? Like how old is the business?

Chris Winfield (00:13:02) - Yeah, it was like only four months old.

Jasmine Star (00:13:06) - Got it. Okay. So yeah. Okay. Got it. And so then it.

Chris Winfield (00:13:11) - Was a multi-million dollar company in the first six months without. And here's the craziest thing I didn't change. Like our website. It was just my personal website. I just had to be Chris Winfield. It was like a self-development website. Like all these things. I wouldn't change any of it because I wanted to remove the excuse that people were going to have about building their personal brand, that, oh, I gotta wait till everything's perfect. So what I did was I wanted to show people how you could do it so imperfectly and still make a lot of money and make impact all this. So Jen had like her email was Jen Chris winfield.com very bad.

Jasmine Star (00:13:48) - That was.

Jen Gottlieb (00:13:51) - Jen at my boyfriend. That was my email. But we came together and we decided on that walk that we were going to grow this and build it into something we didn't really necessarily even know what that thing really was like. Again, starting before you're ready, we just knew we were going to grow it, and we knew we were gonna bring, like, our superpowers together and, like, make it into something.

Jasmine Star (00:14:11) - And when you guys joined forces, it exploded. I mean, I mean, it took off, not exploded. Sorry. Yeah, it took off. It was like a rocket ship. Yeah.

Chris Winfield (00:14:17) - And then we built an agency group programs, all these things. And then just to fast forward, because I want to get to the I, they we realized one day we're like, we don't even like PR agencies. Like, we don't like this business., and, you know, we had unbelievable clients. It was unbelievable profit margins, you know, across the board. But we just it wasn't our, our passion. So last summer we sold the agency in the.

Jasmine Star (00:14:44) - Summer of 20.

Chris Winfield (00:14:46) - 2022. Yeah. Yeah. So it would be yeah. Yeah yeah. And a big part of that also was I had started to get into AI a lot., but completely like I didn't talk about it. I started using KPI, Jasper AI,, all these different programs. And I was just like, this is crazy.

Chris Winfield (00:15:09) - Like, you know, the how just it just blew my mind. And the weird thing is with AI, it's people think it's like brand new. It's been around since 1953. So think about that. Like if you think you're late, it's 1953, like it's been around and but it didn't really like everyone thinks that OpenAI, when ChatGPT came out, which was November of 2022, that's when it just went insane. You know, 100 million users in the first,, 90 days or something like that., so but think about that 1953 to 2022, and then it just all of a sudden like, you know, rocket ship beyond rocket ship and that I just all I was doing was. Is like spending all my time just learning all I could about I.

Jasmine Star (00:16:00) - Was there a reason? Was there like a push? Was there a reason behind it? Or you just like, I think this is fascinating and for the love of it, I want to learn it. Or you're like, I see something here that maybe other people aren't seeing.

Jasmine Star (00:16:10) - Yeah.

Chris Winfield (00:16:11) - So it was like, really like, you know, you ever hear the term follow the hockey puck? You know that? I just knew that this is where we were going. And it was. So that was a part of it., I didn't have an idea around like, alright, I'm going to build something specific. I just wanted to learn like that. Sometimes this, like, happens to me where I'll just, like, get obsessed with learning and, you know, and that's what I did with with AI and it, you know, it wound up being the right move because,, you know, when it was really ready,, you know, we we were ready as well.

Jasmine Star (00:16:48) - So did you see a gap in the market for how. Because you're coming off of,, professional speakers, thought leaders, business owners with the super Connector world and the hybrid of the two, and then you sell it. And then, lucky for you, a few months later, the thing that you were already obsessed with and interested in studying was really taking off.

Jasmine Star (00:17:07) - So you were following the hockey puck, and then you're following your intuition, saying, I'm heading in the right direction. Are you looking at this through the lens of still serving the same audience that you have in experience with? Like you're saying, can I bridge the gap? Were you asking yourself, can I bridge the gap between thought leaders and business professionals and I, or talk to me about how exactly?

Chris Winfield (00:17:25) - That's a good question., really? So the we were we were doing this challenge. I was called,, social selling system. And so to teach people how to sell more on social media. And, you know, a big part of that was their personal brand and how important the personal brand is. And so what I realized was, all right, if we take AI and combine that with what we're doing here, we're going to be really doing people a better service, meaning that if we're instead of it just being called like the I challenge, you know, we take something that's relatively simple, you know,, straightforward,, social selling.

Chris Winfield (00:18:04) - And, you know, there's people can see like, why do I want to do that? Right? And then we just put the word AI in front of it. So I social selling system and that became the challenge. And for us is the challenge is it was a three day challenge. And that's like our front end, you know that's our top funnel. And what would happen is that every single time, including up until this day,, there's so many people that would join that we would say, who's like used AI before. And you know, me who has never done anything me, me, me, me like it's unbelievable how many people. So and I'm sure a lot of people that are listening to this,, are also in that camp where they just haven't done anything with it.

Jasmine Star (00:18:47) - Or very little.

Chris Winfield (00:18:48) - Or very little. Yeah, but there's a lot of people who have never like, it's like Damien even logged in to ChatGPT. Okay. Like I'm really it's really interesting, but we kind of give people that permission and, you know, they like.

Chris Winfield (00:19:02) - All right, you can be a little bit messy and that type of thing.

Jasmine Star (00:19:06) - So Jen, I've been dominating all of the questions when you okay. So now from a different perspective. So I'm going to repeat back what I heard you guys were working towards the social selling system. That was a challenge encouraging people on how to sell via social. And then when you saw AI and how it could lift the load, you decided to bridge the two worlds AI social challenge.. Yeah. And so then you're bringing in waves of people and then you're making an offer on the back end. We won't have to get there at least not yet. Because what I want to see from Jen's perspective is somebody comes in and what are the typical pressure points. You guys both see this, but there's something different about,, I think you and I, Chris, identify in when we're teaching about the thing that we know we're so in it and we're like, we're going. And then there's people like JD, my husband Jen, your wife, who was like, why are you not seeing this? Or how can we look at it? So what's going on during this dynamic when you start seeing this?

Jen Gottlieb (00:19:58) - That's exactly what the dynamic is.

Jen Gottlieb (00:20:00) - So during the challenge this is what happens because Chris is the one that's been obsessing over I love I use it to create my content. I'm no I'm not even close to being the expert that Chris is. So what's really interesting about our challenge is he's the expert teaching and I am the eyeballs of the audience. So I host and I pretend that I don't even pretend I actually am. So I'm learning every single time we do this. But I'm like, oh, wait, just like how you're the eyeballs of the audience on this podcast right now and you're like, wait a second, can we pause? Let's reiterate what this person just said. I do that for Chris a lot because Chris, his brain goes so, so, so fast and he gets all of this and he understands it. And he's been playing with and using it and implementing it for so long that it's like, oh yeah, do this. This is I'm like, wait a second, I'm the beginner and I'm using this to build my content online.

Jen Gottlieb (00:20:45) - And so I know the person that's watching this is also the beginner using this to build their content online. So I'm not getting what you just said. You just skipped over a really important part that he might think is like, duh. But I'm like, that's not. That's so important. So I'll be like backup. Chris. Why? Hold on. What's ChatGPT? 3.5 and why did you click for, like, the simplest thing? Yeah. And that's a huge for the person. So I have the eyeballs of our customer of our audience. Because I am them. Because I am learning how to use AI to build my brand as a speaker and as an author and as a content creator. So it's a really cool dynamic that we have on this challenge, where he's really the expert and I am the eyes of the the school.

Jasmine Star (00:21:26) - And so now what I've seen a lot is really cool opportunities. And I don't know, it's just a guess. It feels like you're blending your history with your current to create your future.

Jasmine Star (00:21:36) - Because I see when a lot of press outlets, I see you featured in a bunch of places on television, podcasts, all this other stuff. And so talk to me about the difference between somebody coming in through a challenge and then the differences of when you are on a news channel and they're asking these questions, what are the reoccurring themes? Like? What I essentially want to do is I want a listener to identify and say, well, I am of the average, I am intimidated or I got this and I want to uplevel like Chris. Yeah.

Chris Winfield (00:22:01) - So I first started going public with going public with my yeah, he's coming out. I love in like February, January, February. And so I realized that I was going to have a lot of,, people be like, okay, who are you? Like, you know, in terms of like, I, I so I realized, like one of the fastest ways that and what I've always done to whenever I've built different careers or, you know, different companies is use media.

Chris Winfield (00:22:32) - Not so much for the leads, but so much for the credibility. So what I started doing was exactly that. I started getting in TV like I was on Fox and Friends and the host, she said she started it out. Ainsley. She's like,, you're one of the only artificial intelligence experts in the world. How does that feel? Like? I was like, I don't know. I didn't say that. Like, you know, I would never describe myself that. But like, you know, how do you think? Like, wait a minute.

Jasmine Star (00:23:00) - Go back to that. How did you, like, did you just say thank you? I am, unless.

Chris Winfield (00:23:04) - You kept talking. Then she said, do you guys get together or, you know.

Jen Gottlieb (00:23:08) - You get invited to the UN chest or wherever you get.

Chris Winfield (00:23:11) - Like, invited to, like,, like, you know, get togethers that you guys do. And like Holland, it was it was really weird. And I was like, I don't remember.

Jen Gottlieb (00:23:19) - What you said. Did you say, no, I don't get it.

Chris Winfield (00:23:20) - I kept talking, so I mean, I didn't I didn't have a chance to say anything. It was like.

Jasmine Star (00:23:26) - People are thinking is like, he's one of three in the whole world. He's a rare species. They meet in Holland, perhaps.

Chris Winfield (00:23:31) - Exactly.

Jasmine Star (00:23:32) - Or maybe not. I'm going to.

Chris Winfield (00:23:33) - Play for you after she and she. I love her. She's awesome., so, like, I would have people saying stuff like that. I was in I've been in everything, Psychology Today, Forbes, anything you can imagine and all these different angles around it. And the whole idea is really simple. It's just like, my thing is to make AI easy so that people are not intimidated by it, you know, whatever. So yeah, so I got started getting the media,, you know, and that's been like something that just like then that meant,, you know, more speaking, you know, keynotes around that.

Chris Winfield (00:24:10) - And it's wild. It's like it's like the same thing always works. And like for people, like, as much as the media, like is not,, you know, the same impact in terms of leads. It's still the same in terms of credibility., you know, I really see that, like, people get so excited,, with, you know, that as opposed to just like a normal post or something like that.

Jasmine Star (00:24:34) - Very cool. Okay. And so let's go put ourselves in the shoes of a listener. Yeah. And I think I'm going to spend the majority of the time for somebody who is somewhat familiar. Maybe not. I know every tool, I know what every one do. But it's also like I've logged into ChatGPT like, okay, so for that person and this business owner, what are like all about taking action? What do you think are some an underutilized tools that we don't know about to say like, hey, if you want to save time, money, like what are the things that we should be keeping our eyes on.

Jasmine Star (00:25:06) - Yeah.

Chris Winfield (00:25:07) - So, so first of all, ChatGPT is, you know, still great, right? It's amazing., but there's Google barred,, which most people don't even know about, even though it's really it has amazing usage., but most people don't know about how good it is. So recently they did a upgrade to it., and basically Google took like, all their best engineers and just put it on to this because they were losing so bad, they were getting crushed. So they put everyone in there because the CEO of Google, he said that AI is fundamentally more important than fire or electricity. Think about that. We're using look at how much electricity is being used. You know, it's probably fire somewhere in here. Those are big things. So you know. So anyway, Google Bard is very similar to ChatGPT, and a lot of times it's even better, so it'll give you better results.

Jasmine Star (00:26:08) - Okay, let's pause here for one second. If I may. I'm going to be looking and talking to you.

Jasmine Star (00:26:13) - Oh, listener who hears Google barred and doesn't even understand what it is in the context of what AI is. So OpenAI came out as the frontrunner. People know it, and they saw it very similar to how, oh, when Xerox came out, Xerox came out, and then any other copy machine, people would refer to it. Oh, you just got a Xerox, this paper, you know, and so it's just like a Kleenex, Pampers, Xerox. It became the embodiment of the terms that people were using. And Google and actually a few other platforms are doing not the same, but something very, very, very similar to what OpenAI is doing. But Google is saying,, you're not going to dominate this space. We are going to add an alternative. And what Chris is saying is, yo, it's not just an alternative, it's yielding better results. So we look at OpenAI, Google barred same, same different. And so what Chris is saying is, hey, if you're just getting started, why not start at Google Bird?

Chris Winfield (00:27:07) - Exactly.

Chris Winfield (00:27:08) - And all you have to do is if you're going to use like you want to get the best results, you use ChatGPT in one tab and then Googlebot in the other. You put the things the same query and both of them, and then see which one gives you better. You're going to crush it.

Jasmine Star (00:27:24) - Wow. And how different are they. Like how different are these results.

Chris Winfield (00:27:28) - , not very different but different enough. Wow. Yeah. It's really and I kind of feel like I'm cheating on ChatGPT like when I say that, like, I love ChatGPT so much.

Jen Gottlieb (00:27:39) - And a new conversation in our house where you're like, oh my gosh, I.

Chris Winfield (00:27:42) - Feel horrible.

Jen Gottlieb (00:27:44) - Again. You like it? Beat it again.

Chris Winfield (00:27:46) - Yeah, exactly.

Jasmine Star (00:27:47) - Interesting. So I want to get into a couple other of those things. But before I do this action item for somebody right now and they are going to go to Google Bard, what is a query? And so for those of you who stole a.

Chris Winfield (00:28:00) - Prompt, it would be a better way to say it.

Jasmine Star (00:28:01) - And here's the thing, Chris is like you say query and then you say prompt. And people are like, still not bro. Yeah, exactly. Basically, you're having a conversation with your friend called Bard. Yeah. You want to talk to Bard like you would Chris, Jen or Jasmine. You're going to ask or talk. So query prompt you're having a conversation with the homeboy.

Chris Winfield (00:28:21) - So here's what you want to do. Like here's how you'll get better results. Every single time is very important. So the prompt just think of it as you're prompting it to do something. Yes. So that's the easiest way to think about it. And the first thing that you want to prompt it to do is who you want it to be. So for example, these,, I have been trained on every single thing ever written or, you know, a movie, whatever it is. And what you do is you have to tell it who it is. So, for example, let's say I'm trying to do,, I want to find out my,, avatar, my client avatar.

Chris Winfield (00:28:58) - An ideal client avatar. So what I'm going to tell it is you are one of the best researchers in the world, and you're trained in client behaviors. You know, all these different things. You tell it that it's going to take that on. So that's like the first thing that you always want to do, no matter what is like tell it who it is. If you don't tell it who it is, you're going to get a really subpar result. The clearer you are about who and like, and it can be pretty much anything like you could tell it, you are Steve Jobs. Help me come up with something that's better than the iPhone. You could tell it that and you're going to get unbelievable results as a as a result of that., so so the first thing is yeah, tell it who it is, prompt it to be who, whoever it is., and then you want to prompt it to be exactly what you want it to do.

Jasmine Star (00:29:49) - Beautiful. So, Jen, if I can incorporate you.

Jasmine Star (00:29:52) - So,, Jen and I had an opportunity to hang out with a few people, and I love just learning. I'm an avid learner, very much like. Right. I just want to get in. I want to get a little messy. And so Jen and I were hanging with a group of people, and a lot of people hadn't even ventured into the world of AI. And so Jen sat down and she said, I don't know if you remember. If you do remember, take over the conversation. But she had said, because they had said, I don't know what to put into it. And Jen had said, you are the world's most renowned copywriter and you've been trained in conversion copy and you work for Jasmine Star. And so what she's essentially doing is telling her, AI buddy. Yep, who that buddy is. Yep. And then Jen, give me a question. If that was the prompt, what am I adding to it to get the result that I want? If I'm wanting to write a piece of conversion copy for an advertisement.

Jasmine Star (00:30:40) - So we set the prompt who they are copywriter, world renowned conversion training. What's the question?

Jen Gottlieb (00:30:45) - And we wanted to write a caption for an advertisement, maybe for a Facebook ad. Okay, so you in the voice of Jasmine Star. So you say in the voice of Jasmine Star, but don't say her name, because sometimes if you say. In the voice of Jasmine Star. It'll say, hi, I'm Jasmine Star and you don't want it to say her name. Exactly. Say her name so in the voice of Jasmine Star. But please don't say her name. And then I would also tell it the tone that I want it to use. So then make sure you tell it the tone. Because if you don't tell it the tone, it could create something completely like even though it probably knows Jasmine stars voice because it can search the internet like the things that you've written by now and know your voice, but you want to make sure, like, let's say you're saying somebody that isn't as well known.

Jen Gottlieb (00:31:20) - It might give it too much of a formal tone. So your ad is going to be more conversational and more fun. So I would say really fun conversational Facebook ad that is incentivizing the reader or the audience to click the link below. And then also what you can do is copy paste exactly what the offer is. I'll copy paste the offer below, like some bullet points of what the offer is, and then use the information below to write like the most engaging, the most viral ad that you possibly can for this offer. And then the most important part that, like even Chris taught me, is your first outcome might not be that great. So then you do multi shot prompting so you can say that sucked. Do it again. But this time make la la la la or I really liked point number two. Can you go a little bit deeper into point number two or something that we teach people in our challenge, especially with like client avatar. So to really create an ad that's amazing for your dream client avatar is to do the avatar first, get ChatGPT to create the avatar, go really deep into it, making sure that it knows exactly who it is.

Jen Gottlieb (00:32:24) - Say create a persona, what's their name like everything about them. So it's in the chat and or Bard or whoever you're talking to. And then after you've taught ChatGPT who your avatar is, they know who they're speaking to, then go in with the prompt to create the ad for Jane or Sarah or Billy, whoever they just created, so they know who they're talking to. So the ad that they create for Jane, Billy, Sarah, whoever your avatar is, is going to be way different than the ad that it creates for anyone. We want to talk to our dream client avatar.

Jasmine Star (00:32:53) - Thank you. Thank you. So one of the platforms and then we went very deep and robust. So like very clear action items right here. Check out Google Bard. Give me something else for a business owner that you say hey this is kind of creating some really cool wins. Yeah.

Chris Winfield (00:33:07) - So there's a great tool. It's called MCSo AI. And so what this is, is basically it'll ask you what's your idea, what do you want to create? And you will give it whatever you're like.

Chris Winfield (00:33:22) - Let's say you have an idea for a company or an idea for a product or an idea for a service, whatever it is. But you tell this thing, MCSo what, whatever it is. So,, you know, like dog clothes for, you know, whatever. And you put it all in and from like literally a sentence, it will create an entire website branding name. It'll create good copy, not great good copy. So you can go talk about start before you ready. You can go from, having an idea to having a full website and like literally you can test that, you know, if you want to run cold traffic to it, whatever to like, so you can go and see if something's going to work really well before. But it's unbelievable how well like it works and like it will create like the names that it comes up with are unbelievable. Like amazing, amazing.

Jasmine Star (00:34:20) - , give me an example.

Jen Gottlieb (00:34:21) - So. Oh my gosh. What?, our assistant would star created with her business.

Jen Gottlieb (00:34:25) - She created her entire business using MCSo. Yeah, this is a great example.

Chris Winfield (00:34:29) - My,, I,, she we, you know, we were like, at a point where it was like going to be a good for her to move on. And so I was like, all right, let me help you create. Like she was going to she still does the events for us., but so she was I was going to help her create that business so she could do it, you know, for, like, that's all she could do. So,, okay. And so literally, I was like, all right, here's, you know, whatever it was like, you know, the special way she does events. And it created her whole, like, her company. She was like, okay, perfect., she bought the domain, she bought the,, it created.

Jen Gottlieb (00:35:06) - The name the copy company Biz Boost.

Chris Winfield (00:35:09) - Biz booster.

Jen Gottlieb (00:35:09) - Created that.

Chris Winfield (00:35:11) - She started.

Jasmine Star (00:35:11) - Out, she used the.

Jen Gottlieb (00:35:12) - Branding. She used everything that it created everything.

Chris Winfield (00:35:15) - So all of a sudden, five minutes. Exactly.

Jasmine Star (00:35:17) - Wow.

Jen Gottlieb (00:35:18) - So what I love about this is, more importantly, like the overarching mindset of I think that entrepreneurs get into trouble with is they can't start before they're ready because there's two dialed in and obsessed with like, oh my gosh, I need to have the perfect idea, or I don't have the strategy, or I don't have the plan, or I don't have the mentorship or I don't have the tech. There's no excuse anymore. Now, you don't need to use AI to build your entire business and write all your copy, but you can use AI to help you come up with the idea and listen. You can create an entire website. Do you know how many people have said to me, I can't start my business until my website's ready? Oh, I can't, okay, so I.

Chris Winfield (00:35:51) - Say so chris.com.

Jen Gottlieb (00:35:53) - You now can create a website. In literally probably three minutes. You type in what it is.

Jen Gottlieb (00:35:58) - I mean, it's not going to be perfect exactly as you want it. So then you go in there and I call it Jennifer buying it. So I'll have I create something for me. In fact, when I get really stuck creatively, I'll go to AI to help me kickstart my creative juices. So I'll ask it a question. I'll maybe put in some copy that I really couldn't like, really figure out, and I'll just say like, just judge this up a bit and like, make it a little bit better or give me an idea for this, and all of a sudden I'll be creative again, like, oh yes, yes, yes. It's like having a writing partner. So with, with with our old assistant, she put that in and she had kind of an idea for a business. And then the entire thing got painted out for her. And she's like, great, I can go with this because this gives me confidence. Boom. Website name. And she's making lots of money in five minutes.

Jasmine Star (00:36:40) - Wow.

Chris Winfield (00:36:41) - Here's a cool one. It's called roof Sky and that is, it'll take anything that you say and translate or automatically into 183 different languages. So and it will make it will make your mouth like so also moved to like go with that. Oh I started seeing this. Yeah it's.

Jasmine Star (00:37:05) - Crazy.

Jen Gottlieb (00:37:06) - This your whole podcast, this entire episode could be done in any language and it would look like your your voice, your mouth is speaking that language in everything that we just said.

Jasmine Star (00:37:15) - Interesting.

Chris Winfield (00:37:16) - 183 languages. It's crazy.

Jasmine Star (00:37:18) - Okay, so the theme that you are so adequately wearing is to start before you're ready. And so we've just discussed three tools that would expedite tenfold doing the dang thing. And so at this point in the conversation it would be cool for the next level entrepreneur, perhaps the entrepreneur who's like, okay, that those are cool and I'm going to incorporate them. But I have my website, I know my business, I know my avatar, I feel pretty strong with my copy, whatever.

Jasmine Star (00:37:46) - But what they want to know is how do they do what Chris Winfield did by saying I was known as one thing. I became obsessed and I love this new thing. And now what I'm going to do is I'm not going to use press to validate me, but I am going to use press to expand me. How does somebody do how does somebody do what you did in relation to what it is they want to do? Yeah.

Chris Winfield (00:38:08) - So it's actually easier than ever. And which is interesting because people a lot of people think it's the opposite. It's like become harder because there's less people meaning in the media, but it's actually easier because there's so many tools. So for example,, every single person, it's so easy to get their contact info. It's unbelievably easy to get just about anyone. There's a website called Contact Out. It's a little plugin for Chrome, and you can go basically on anyone and you'll just be able to get that,, there's I mean, they're seamless,, not seamless where you order,, you know, hamburgers, but it's called seamless.

Chris Winfield (00:38:50) - I think it's seamless. I and that's another one that's even better than Contact Out, where it'll show you anyone's info. So I think the thing is, again, it's about building the right relationships. So when you use social media, use AI to do those things quicker. So if I wanted to go and, you know, get a whole bunch of different,, media, I would come up with what my idea was,, I would use ChatGPT or I would use Google Bard,, or Claude, which is another one., I would use that to help me come up with exactly what my pitch is. And then I would, you know, and one when it did the first pitch, I'd say, all right, make it ten times better and half as long and keep doing that until it's really, really good. You can tell it things like that, like how do you make it ten times better and half as long? Because people want things to be really, really short. So and then I'm reaching out to people on social media especially, you know, like every single person is still on Twitter X, whatever you want to call it.

Chris Winfield (00:39:53) - But it's still, you know, especially for the media. It still is important.

Jen Gottlieb (00:39:57) - I want to make a really important, important point to another thing that you did that you're not talking about. So he's making relationships with people in the media to get him featured about I. But it was really important that he simultaneously also transitioned his brand on social and started talking about AI on social. And it's important because not not because of necessarily the people that are going to find him directly from his social posts, the organic algorithm and stuff like that. That's great. But it's more so important because when he pitches himself to the media, he needs that person to be able to go to his online resume, which is his social media, his Instagram, and see, oh, he does know what he's talking about. So there's reels and there's posts of him talking about the things that he's actually using in his business now related to AI and giving his expertise. So the person that's listening to this right now that wants to start getting media in a specific genre, and everybody can evolve and decide that they want to become an enthusiast or an expert in something that they're learning or something that they're teaching and they're exploring.

Jen Gottlieb (00:40:45) - At any point in time, you just need to make sure that you are communicating that through your social, because they're going to come and they're going to double tap there to see if you really know what you're talking about. Are they good on camera? Do they really? Know, like, are they giving value and creating that brand that's built around AI? So he was doing that for a really long time, and then simultaneously making these relationships with the media so that they would go, wow, he is the AI expert. And then pretty soon it just started to become like a wheel where people were like finding you on Instagram. They were finding you on LinkedIn, they were finding you because of a relationship from another person, from other media. And then you start to become the expert. And that's really it's a kind of an omnipresence kind of a thing. Yeah.

Chris Winfield (00:41:21) - Speaking of LinkedIn, you want to hear a cool one? I do okay, cool.

Jasmine Star (00:41:25) - I do I'm loving this.

Chris Winfield (00:41:26) - So there's this tool.

Chris Winfield (00:41:27) - It's called Crystal nose. And what it is is it will go to your.

Jasmine Star (00:41:32) - Nose like nose or crystal nose as in mental. Okay. I was like nose as an artist. Okay okay okay okay. Nose node AWS crystal nose.

Chris Winfield (00:41:42) - So what this does is they took the perfectly trained on the disc score. You know, the disc personality.

Jasmine Star (00:41:49) - Test Jen and I were talking about at the beginning. Yes. Okay. Cool.

Chris Winfield (00:41:52) - Okay. So what? So every single person they figured out how your LinkedIn is like your score for your disc is like based on LinkedIn. It's crazy. It's like 100. I've never seen it been very accurate. I have not seen it be wrong for anyone.

Jasmine Star (00:42:07) - Okay.

Chris Winfield (00:42:08) - And so what happens is so I could go to yours and it could tell.

Jasmine Star (00:42:12) - Me you would go to my LinkedIn.

Chris Winfield (00:42:14) - Your LinkedIn. Sorry. Yes, yes. Your LinkedIn., and I could go to your LinkedIn. And I have this plugin and it'll tell me, all right.

Jasmine Star (00:42:21) - She's the.

Chris Winfield (00:42:22) - Initiator or whatever it is. So not only does it tell me that which is helpful. Yes, but it tells me every single thing, like broken down, like, where do we match up? So, you know, where are you? Like a fact finder and I'm not. So then it'll tell me how to sell to you. It'll give me the templates to sell, like emails that I can use so that they're perfectly, you know, for you, as you know, because this is your this is your personality. It'll tell me,, you know, don't come on too strong at the beginning. Other people come strong like, it's just it's wild., and. Yeah, so, like, all that information is right there. So then I can, you know, put it and be like, okay, cool. Now I know exactly how to pitch that person or build a.

Jasmine Star (00:43:08) - Relationship and yes, build a relationship. That's what it is you do. I'm looking at this from a hiring perspective.

Jasmine Star (00:43:14) - Like if I saw somebody to apply and then I went to their LinkedIn page, I would be able to use Crystal nose to actually see how they are for compatibility or. Exactly. Wow. Exactly. Yeah. Okay. So I'm going to repeat back what I heard. Okay. And then fill in the gaps for me. Okay. I'm really passionate about making sustainable clothes. And I want to become like the authority in creating sustainable clothing. So one of the first things I'm going to do is I'm going to go and use and leverage AI sites that will help me come up with the business brand, copy identity, avatar, and then we're going to use that information, the visual identity. But perhaps the information that we get from who we're targeting, and then we're going to put it in to Baad, we'll say, and we're going to start creating copy that's going to become resonant for us to be posting out on social media, because before we start pitching, we want to make sure that our online credibility and brand has been built.

Jasmine Star (00:44:11) - And then I'm going to go and use a Google plug in, like what was it. Contact.

Chris Winfield (00:44:16) - Yeah. Contact our contact seamless or seamless.

Jasmine Star (00:44:20) - And then I'm going to think to myself, if I am about sustainable clothing, I'm going to go to media outlets that serve that particular demographic. And then I'm going to look for the name of the editor or editor in chief, or editor of staff or copywriters or anything. And then I'm going to be going to Crystal nose, and I'm going to be going to those writers, editors, copy editors profiles and say, how should I pitch it and what I'm going to do? And then I'll go back to Bard and say, for this one person, come on a little stronger, make it ten times better, make it half the size, personalize it, and then I can go back and I'm doing this and I'm not copying and pasting, but I'm using aggregate data from different AI tools to help me pitch myself to press in a very specific way, according to their personality and desires.

Jasmine Star (00:45:04) - Yep.

Jen Gottlieb (00:45:05) - One last step. After you've gotten the media, the most important piece of this entire thing do.

Jasmine Star (00:45:09) - Tell.

Jen Gottlieb (00:45:10) - Is amplifying the media and putting it onto social and putting it into your email list and incorporating into your ads. Because 80% of the value is the actual hit, or is what you do with it, 20% of the value is the actual hit, because nowadays people, their attention is not on the TV. People aren't necessarily watching Fox and Friends. Some people are, but not as many are. More people are on social media scrolling and need to see the clip of Chris on Fox and Friends being the expert about AI. So once you've gotten the hit, the only reason that you know that Chris has been featured in all these places is because we're.

Jasmine Star (00:45:41) - Not on social media, because you saw.

Jen Gottlieb (00:45:43) - It in the in the actual magazine.

Jasmine Star (00:45:45) - So that's probably.

Jen Gottlieb (00:45:46) - The most important part. And you can use AI to do that very, very fast. You can use AI tools for video editing.

Jen Gottlieb (00:45:52) - You can use AI tools for image editing, for writing the caption for your. Interesting taking the article, putting it into ChatGPT or Google Bard and getting a summary of it and getting bullet points and then putting that into your caption.

Jasmine Star (00:46:02) - Let's go actually. Takers? Let's go. Starting before we're ready. What were you going to say Chris? I forgot okay no no no that's okay, that's okay. So on a bit of a side tangent,, one of the things that Jen had said was, okay, once you get this press, you're going to she's talked about the ecosystem that exists thereafter, and she says you're gonna want to email them. And then I thought to myself, this triggered a different idea. Any tools that you would recommend for the entrepreneur in their inbox? Like, I look at my inbox and I am just waiting for the AI tool who is actually part human to be like, I'm going to start organizing, siphoning, responding.

Chris Winfield (00:46:33) - Yeah, yes.

Jasmine Star (00:46:33) - Any tools?

Chris Winfield (00:46:34) - There's a bunch.

Jasmine Star (00:46:35) - I know there's a bunch, but I want to be like the.

Chris Winfield (00:46:37) - One that I've used that I use. It's called Maxam Dot. I think it's.

Jen Gottlieb (00:46:43) - An X or how do you spell that.

Chris Winfield (00:46:45) - Max in me I think, Max, I mean I it's something, something like that. If you search you'll, you'll find it. Great., but that will take all of your emails each time and it will summarize them. So let's say you have a like you're getting in on it's like 15 times back and forth. It'll summarize the entire thing in like a only take the important stuff, the only things that you need to know. And then it will also help you write a reply if you want to., but it gives you everything. And that's a tool that basically it's, it follows you all over the web. So like you could use it at any time, but it's like that's one of its best things is using it right in your inbox.

Jasmine Star (00:47:29) - So can I give an example of how I wish I had that tool and related to this particular? Okay, so as we're doing the guest cohost podcasting, our big pitch to our co-host is we want to do the work you call to beat the relationship.

Jasmine Star (00:47:45) - We want to do the work. I think that there's no such thing as perfect or done. We got a long way to go, but we're getting there. Yeah, in a dream world, what I would have done with Maxim. Maxim? I mean, Maxim is I would have sent an email to Jen, and then Jen would have introduced me to her. E and then I would have introduced the team to Ria, and then the eeaS would be going back and forth organizing, and then the eeaS would be communicating. Okay, Jen landed,, Chris Winfield, Jen landed,, Sawhill Bloom and all of this stuff is going, I don't have to read it. And so then when I actually go back into that email, all the back and forth, who's flying in, what date, whose time they need to switch the slot, all of this, I would get a box or a paragraph at the end. Yep, the schedule changed, but here's now the schedule. Yep, that's what I would love.

Jasmine Star (00:48:32) - That's it. Oh, is that what it does?

Chris Winfield (00:48:33) - Yeah.

Jasmine Star (00:48:34) - There you go. There you go. It'll do all that interesting. Yeah. Interesting. Okay, so as we go through this whole mechanism of your origin story, how you knew that you guys were each other's lobster within two weeks, and then you,, created businesses. You filled the gaps. What? People were asking you questions about. You simply built a business around that. And then you realized that that business, while it was wonderful, amazing, made no sense for you to close it, but it just wasn't in alignment. We had conversations with Jason Phillips about the same thing with Jen and I. It is okay to close things when they're not in alignment. Then you had this obsession that had been fostering for a while, and lo and behold, within a few months, timeline like everything intersected. And then you learned that this was an opportunity to go where the puck is. Yeah, you start helping business owners. Then you use press to position yourself as an authority in the field.

Jasmine Star (00:49:21) - And then you have testimonials of people who their business has changed as a result. So not to sound like, so do you hang out at the UN, but what is the thing that you want to do overall? Yeah, like right now. Like what is it.

Chris Winfield (00:49:36) - Yeah I you know the my biggest passion is around,, the loneliness epidemic., so there's a loneliness epidemic in the world, but, you know, especially in us and especially with entrepreneurs,, and, you know, there's being feeling lonely, meaning like it doesn't. You could. I could be lonely right now, you know, with people around with whatever., but it's like the health effects. It's like the same as 15 cigarettes smoking 15 cigarettes a day.

Jasmine Star (00:50:08) - , loneliness is the same as smoking 15 cigarettes.

Chris Winfield (00:50:11) - And more and others. But there's. And this is like, it's a lot,, in terms of just how many people and like, what happened and, you know, how many suicides that I people I know, you know,, so I don't know what the big my big,, you know, play but that's my passion is helping people.

Chris Winfield (00:50:29) - That's why we do connection dinners. That's why I do a lot in terms of the challenges. Yeah, exactly. And, you know, also in personal life, in terms of recovery and,, so, you know, I know there's something there with I,, you know, we bring people together during the challenges and it's it's the thing that people really love is that they get to connect. And, you know, we do events. People connect at the events. They meet somebody that'll change their life. And, you know, that's the stuff. The AI stuff is really cool because they're getting results as a matter of that, but really it's that they are now quicker at being able to build relationships. It's wild., so, you know, I, I'm not 100% sure what it is, but,, it's something around that.

Jasmine Star (00:51:16) - I feel so honored and privileged because I feel like I'm going back to the Chris Winfield who said people keep on asking me about press and I always press.

Jasmine Star (00:51:24) - And it's kind of and I'm thinking, you have a passion for helping lessen the loneliness epidemic, and you have a passion for AI. Yeah, you have and you have a passion for connecting people. You're like, where that's going to all intersect at some point in the future is TBD. Yeah, but it's happening. Chris Winfield. And like we get to look back at this conversation, we're like, we got it documented, right? We got it talking. I feel so honored. I didn't know that that was part of your why. And now I'm like, this is powerful. And you will have very few greater allies than myself and champion for us to find a solution for the loneliness,, epidemic by way of AI or by way of connections, or by way of both at the same time.

Chris Winfield (00:52:05) - That means a lot.

Jasmine Star (00:52:05) - Thank you, thank you, thank you, thank you. For people who want to go deeper on your challenges. You want to follow you with all your press, all that other good stuff.

Jasmine Star (00:52:12) - Where do they go, Chris?

Chris Winfield (00:52:13) - , Chris Winfield on Instagram. That's right, that's right.

Jen Gottlieb (00:52:17) - It's funny how everyone has said that.

Jasmine Star (00:52:18) - You know what I wanted? Jen. Jen, I was like, I'm noticing this normally. I mean, I am talking about as of recently, people are like, well, you go to my website, you go to my newsletter. It's like now it's every single person said Instagram.

Chris Winfield (00:52:30) - It's the easiest way. It's the business card. It's that's what it is. It's 100%. That is.

Jasmine Star (00:52:36) - Yeah. Amazing. Amazing. Jen, you have just been curating. They just keep on, you know.

Jen Gottlieb (00:52:42) - And this one happens to be my favorite I know.

Jasmine Star (00:52:45) - Because I kept on looking over and like so Jen is like you know Jen Jen's just Jen yeah different league go go go. But with you she's like I'm you're so shy saying like no.

Jen Gottlieb (00:52:56) - Here's the thing. Yes. Googly eyed. So because I don't ever get to watch him in like be interviewed with me sitting here that much okay okay okay, okay.

Jen Gottlieb (00:53:03) - That's that's number one. I am in awe. I love him, but also I know all this stuff. So like, ask your question.

Jasmine Star (00:53:10) - That's true.

Jen Gottlieb (00:53:10) - Wouldn't be a real true question. It would be like here, Chris, why don't you talk about this Chris here, I'm going to give you the lamp, but I really wanted you to ask him the question. That's great. And then if there was something else that, like, maybe I was curious about, I would ask.

Jasmine Star (00:53:22) - And you hit that like a 12 out of ten? Okay, good. Like, it was great. It was great., y'all connect with Chris Winfield on Instagram in Jen underscore Gottlieb my dream and like we got to make this happen is I would love to create a piece of content on Instagram. That would be clips of Chris Power shooting off the 5 to 6 platforms that we discussed to get people to start before they are ready. So now the onus is on me and our editing team to make that happen.

Jasmine Star (00:53:50) - And then what I would love to do is add Chris as a collaborator and, you know, like, let's let's make magic, let's work together on changing the way that loneliness,, has become pervasive. We are going to somehow, in some way, without a doubt, change the way that people see themselves in relation to the world and surround themselves by people who love and care for them. For,, many things to Chris Winfield, many thanks to my amazing, beautiful, very kind and very smitten co-host, Jen Gottlieb. If this has impacted you at all, please feel free to subscribe and leave your review to the Jasmin Star Show. Like always, it is an honor and it is a privilege. Thank you. But.