How to Prepare, Create, and Deliver Your Pitch

Have you ever been captivated by a pitch? Like, you couldn’t look away even if you wanted to?

And I’m sure while keeping your attention the presenter just effortlessly wove in and out of a narrative making you forget you were even being pitched to.

Well, I hate to spoil the enchantment for you, but it’s not effortless.

The preparation, the storytelling, the follow-up: It’s all VERY strategic.

So, ready to learn how to create a pitch that converts (or just helps you get your way in life?)

Ahhh, I know you well, my friend.

In this episode, you’ll learn how to prepare, craft, and deliver your pitch in a way that captivates your audience and makes them want to fling cash money at you.

Click play to hear all of this and…

(00:00:01) The first pitch I ever heard and will NEVER forget.

(00:01:18) The different types of pitches in business.

(00:02:15) The pitch process I used as a wedding photographer to book clients FAST.

(00:04:05) How to keep attention and inspire action during your pitch.

(00:06:57) Why you must use a framework when creating your pitch (and how you can apply my framework in your business!)

(00:08:42) The three things you MUST know BEFORE you pitch your offer.

(00:12:37) How to craft your pitch.

(00:16:37) How to elevate your pitch.

(00:18:43) The impact of using your tone and body language when pitching.

(00:19:46) The BEST thing you can do to become confident when pitching.

(00:23:35) How to follow up after your pitch.

(00:25:45) Examples of really good follow-ups.

(00:27:40) Bonus tips for when you’re following up.

(00:30:30) My personal action step for you based on what you learned in this episode.

After you listen to this episode, learn the BEST follow-up tips in >>THIS<< episode, The BEST Networking Secrets to Grow Your Business with Jen Gottlieb.

As mentioned in this episode, >>HERE<< is a link to the episode, Investing, Fundraising, and Podcasting: How Perseverance Leads to The Greatest Successes with Josh Muccio.

For full show notes, visit: jasminestar.com/podcast/episode407

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Transcript

Jasmine Star (00:00:01) - It's a. Welcome back to the Jazmin Starr Show. And today we are talking everything about your business when it comes to pitching. Have you ever heard or read a pitch that left you feeling captivated, inspired, and ready to take action? Like. Better yet, it seemed like this pitch was so natural and effortless for the presenter. Okay, so I will never forget going with our neighbor to Palm Springs. We lived in this town called La Quinta. It was just a little bit on the outside of Los Angeles, and our neighbor convinced my mom to let us go with her kids for a day trip to Palm Springs. Now, we had never been to Palm Springs before, and it sounds like this amazing, beautiful desert oasis. And it was. But what our neighbor didn't know at the time was that she was going to have to sit through a timeshare presentation before her kids and the neighbors she took along with her, like, got access to the pool. We had to sit through a timeshare presentation.

Jasmine Star (00:01:18) - Now, I was a kid and I don't remember all of it, but I will say that was the only last and forever hold my breath. Will I ever attend a timeshare session for the rest of my life? Amen. I remember sitting there being like, who would endure this ever? And I still have that same question as an adult. Now, on the flip side, now being a business owner, I have had the opportunity to listen to pitches. Now, pitches take forms in many different ways now, the traditional way, if you hear the word oh, she's going to go pitch. Oftentimes that might mean somebody who's going to ask for money from a venture capital firm, which totally could be the case. But when I first started a business, I didn't even know venture capital existed. In fact, I didn't even think I could get a loan for my business. That is how little I knew about growing a business. And so when I started using the word pitch, I was using it in terms of selling prospective clients.

Jasmine Star (00:02:15) - And so JD, my husband, business partner, I would be like, I gotta practice my pitch and practicing my pitch looked like, how was I going to convince a bride and groom to book me for their wedding day? So what I started noticing happening is when prospective clients would meet by way of phone. Or maybe we would meet in a coffee shop. It's like they would read every wedding magazine and clip out every. Top ten questions to ask a wedding photographer before you book them. And I realized I was getting asked the same questions again and again and again. Now it's no fault of the bride and groom. I mean, this is the first time they're getting married. They don't know what questions to ask, but the more interviews I sat on, I started to realizing now I could sit here and I could answer every single one of the same questions every single time as if I had never heard it before. Or I could take these top ten questions and put it into almost an answer in a free flow conversation.

Jasmine Star (00:03:11) - So when the bride and groom would sit across from me, we would make pleasantries, and then they would I would ask them, how did you meet? I would get to know them. I would ask a few questions. And so then I would say, do you have any questions for me? Starting off? And 99.9% of the time they would say, oh, well, why don't you just start? Which gives me the great opportunity to kind of go into a 3 to 4 minute pitch, who I was, what I did, why I did it, what type of photography I prefer, how would I describe my style? Do I like sunset weddings? How many photographers go? How many images are there in a day? Like I was answering every possible question on the front end as part of a hey, I'm going to give it to you all right here. So you have every single thing you need to make a decision. That is when I started understanding that I could command somebody's attention by way of something they wanted in a very effective way.

Jasmine Star (00:04:05) - Well, being friendly, informative and getting me closer to what it is, what I want. So now, later on in my career, I've mentioned before in the past how I went to an event in Miami and I interviewed Josh mucho. I'm going to link to that show here. In the show notes, he is the founder of the Pitch Fund and the Pitch podcast. I went to Miami and I had the luxury, the privilege, the honor of hearing business owners pitch venture capitalists to invest in their business. And I have to tell you, there were some people who were so strong they knew what to ask for. They knew how to create a story. At the end of their pitch, you were like, here, take all my money, take a credit card. Let me just fling Benjamins at you. They were that strong in their presentation, answering any prospective questions. You might have painted a story and got you to. Yes, that is the power of a pitch. Similarly, when I stand on a stage and I give a keynote presentation, what am I doing? I'm pitching.

Jasmine Star (00:05:05) - I might not be pitching something to buy from me, but I'm pitching an idea, a thought, a state of mind. My goal when I stand on this stage is to get people to see things in a. New in different way. Just because I say the sky is X doesn't mean you believe this guy is X. I need to set up a case. I need to share data. I need to tell a story. I need to create a captivating and compelling reason why you two should think this guy is X. Now, I regularly teach online classes, master classes, and oftentimes at the end of a master class, I will make an offer to buy something or go deeper in with my business. In those cases, what am I doing then? I am pitching. I am getting somebody by way of education, building trust and confidence and showing my expertise them to convert into a sale. So pitches exist in every way, shape or form, and I mean even go as far to say that if you have been in a relationship longer than a decade, right? I've been with my husband more than ten years.

Jasmine Star (00:06:03) - I pitch him weekly, you know? I mean, like, I pitch him on why I don't want to cook dinner. I pitch him on why we should book a vacation. I pitch him as to why he should not have any opinions about how much I spend on my manicures. Yes. And amen. So the idea of us pitching is something we do quite often, and it's something we can get better at. In fact, I've come to believe that the better I get at pitching, the stronger I am as an entrepreneur. And I am here to tell you that behind every seemingly effortless pitch, there lies a carefully crafted strategy. And in this episode, you're going to learn the secrets behind those captivating pitches and how to create one, and how to deliver one on your own so you can inspire action, too. Now, no, please know that I was tempted to create a podcast on how to create a pitch for venture capital, how to create a pitch for a webinar, how to create a pitch for a client meeting.

Jasmine Star (00:06:57) - And then I realized it got too into the details when I wasn't even sure people wanted that information. So what I'm going to do is give an overarching, very high view of like pitch ideology. And then if you would like me to get into more specific details, shoot me a DM. I literally create these podcasts for you. If you don't like what I'm talking about, I don't want to talk about it. If you would like to know more about specific things, please shoot me a DM. We always love your content ideas. Okay, now you might be here and you might be getting to this point thinking, I don't know if this episode's for me. I'm going to tell you if you're in business or you just really want to get your way in life, this episode is for you. When you're pitching yourself to be a guest on a podcast, a speaker at an event, pitching your business in a room full of investors, you should use a framework to ensure that your process is consistent and you've checked all the boxes to effectively communicate your value.

Jasmine Star (00:07:50) - And this is why I'm recording this episode. I want to share my framework with you. And the best part? Hey, this is very high view. It's high level. You know, it's like 30,000ft in the air and it could be applied when you're pitching yourself for free or even paid opportunities. Okay. So in this framework we're going to go over elements such as the structure of a great pitch, how to deliver it and how to properly follow up post pitch. You guys want to stay till the end because the post pitch,, that is where the magic is. Okay, so in addition to the post pitch, I'm going to give you three action steps to help you nail your pitch so that when the opportunity arises, you're going to be ready for it. Okay. So like always when we get into these frameworks on the podcast, the pitching framework is research, craft, deliver and follow up. Now we're going to break them down. And in each one I'm going to tell you if there's that point or not okay.

Jasmine Star (00:08:42) - So we're going to start off with our for research. It's important here to understand that the people you're pitching to and the opportunity that is given, you have to understand them and the opportunity as much as possible. If you have any opportunity of knowing who is going to be in that room. So if you're going to be meeting clients, it's totally okay to search for them online. Figure out if you know what school they went to or their social media handles or what sports teams they like. If you're going into a room full of investors, how diverse is the investors? Is it mostly female? Mostly male? Do they traditionally invest in underrepresented founders? Do they not? Are they tech forward? There's a lot of things that you can do, because the more you know about who you're pitching to, the better you can craft it. So research is going to be a big component. Now you can do this by researching basic Google or asking questions to three questions before you start crafting your pitch. So if you're in the research mode and you're like, I don't know where to begin, three questions.

Jasmine Star (00:09:39) - Number one, what are the top three specific needs, challenges or pain points of the audience? And how can your skills, expertise, or offerings address those needs effectively? Question number two what are the preferences, priorities, and the goals of your audience? How can you align your pitch to resonate with their preferences and priorities? And question number three who are the decision makers and what factors influence their decision? How can you make it easy for them to say yes? When pitching to investors? You want to know your business backwards and forwards, specifically your numbers, as much as possible. Now this could be an episode fully out on its own. We might get there if people want to ask for it. But to get you started, you're going to want to know at minimum, these four things in depth. You're going to want to know your business's sales and revenue growth over time, profitability, cash flow and outstanding debts, projections for future revenue. And the LTV, which. Spoiler alert, I'm recording an episode on this in the next few weeks, so be sure to look out for that now.

Jasmine Star (00:10:43) - If you're pitching to clients, it's so important to know who you're actually pitching to. When I was a photographer, it was common for me to meet with the bride and groom. But over time, I started to realize that the more luxury weddings I began shooting, that the parents were often involved in making the decision about the payment to the photographer. So while the bride and groom might have been smitten with me, I had to know who am I actually selling to? So it was very common for me earlier in the conversation to know, okay, so great. So talk to me about your wedding. Where is it going to be? Are you guys making this investment on your own, or are there other people I should be including this conversation? Because far be it for me to invest an hour meeting with a couple and they're like, okay, this is great, but I really need to go back and tell my dad, no problem. But I should have known about that on the front end, because I could have facilitated the dad being there on that meeting or having a conversation with the dad prior to the meeting with the bride and groom.

Jasmine Star (00:11:37) - Remember, a pitch is getting people to yes, anything that's going to get in the way of the yes, you want to best prepare for it. So after you've conducted research on your audience, the opportunity and your numbers, you can move on to the next step of the framework, which is craft. This is the step where you're going to create a tailored pitch that highlights your unique value proposition. An important word here is tailored. I cannot stress this enough. Every word you speak needs to iterate how you're going to make their life or business better, easier, or more successful. This is not about how they're going to help you, right? Oftentimes when you're pitching, it is always this is for you. Go into a pitch thinking, not me, this is going to benefit you. But creating a tailored pitch doesn't mean that you have to recreate the wheel over and over again. What you're pitching isn't going to be changing only who you're pitching to. So you can write like a shell pitch with room to customize and tailor it for your audience and the opportunity that you're pitching for.

Jasmine Star (00:12:37) - Okay, so let's kind of divert a tiny little sub point here. If you're taking notes, I want to talk about your shell pitch. Kind of like this is kind of like what I would call the foundation. Right. Or this is the thing that encloses everything. This is like the core of it. So your shell pitch should include your intro, hook, problem, statement, solution and call to action. Now, if you've been listening to my podcast for a while, you'll notice that a lot of this follows the same frameworks that I use on social media. In social media, we have Hook Insights call to action here when you're pitching it. Hook problem, statement, solution, call to action. They're very similar because we really do want these to be conversations. And we like to start them the same way and end them the same way with a hook and a call to action. I'm going to dive into each one. So your intro right. This is going to be your intro hook.

Jasmine Star (00:13:28) - I want you to begin your presentation with a hook to grab attention, and then introduce yourself and establish credibility and a bit of connection with the people you're talking to. Your hook can be a question, a statistic, a fact, or a beginning of a story. So let's do an example. Let's say that there's a travel agent named Jane. Now Jane could start her pitch with, okay, I'm going to use a different voice for Jane. So you can clearly denote when I'm talking and when Jane's talking. And please, I don't need any DM's about how terrible my accent is. I know I'm a brown girl from LA. I do not pretend to actually know how to speak with an accent, but in the light of making this podcast easier to listen to. Okay, so Jane, she is our travel agent and if she was starting a pitch, it could look something like, did you know that over 80% of people wish they could travel more, but often feel overwhelmed by the planning process? Hi, I'm Jane, a seasoned travel agent who has explored cultures around the globe.

Jasmine Star (00:14:24) - Okay, that was her intro. That was her hook, and she asked with a question, did you often know that people were overwhelmed? Okay, now we're going to move on to your problem statement here. You're going to clearly define the problem or the challenge you or your business addresses and solves. So, Jane, she could say with so many options available, travelers can feel overwhelmed and unsure about where to begin. And many people have a fear of spending too much time and money on a trip that's just not worth their while. Then you're going to present your solution. Or if you have solutions and how it solves their problem. I simplify this process by providing personalized travel itinerary options tailored to each person's preferences, interests, and budget. This makes travel more accessible and enjoyable so that you can create an unforgettable experience without the. Dress. Okay, now we're on to the call to action. And this is so important. People need to be told what to do next and how to do it. Whether it's investing in your idea, partnering with you, booking you as their professional or some other action, you have to make it easy for them to say yes at the end of your pitch.

Jasmine Star (00:15:37) - Your goal is to get them to yes now, like bonus points if you give them a time frame to do it in. Okay. So let's go back to Jane. If you're ready to expand the world in a whole new way, I invite you to schedule a consultation with me. And if you do so in the next 24 hours, I'll send you a box of essentials tailored to the location that you choose. Okay? And that is what you need to create your shell pitch. You could literally be swapping out these lines as you pitch your partner, clients and investors, you know, following along. Okay, so now you can start customizing and tailoring it to your audience using these four key elements. Now we have the shell pitch. Now we're going to dress it up with key elements. Now this is going to be expert level. If you're just getting started don't worry about this next section. Listen to it. But don't put any pressure. But if you're a seasoned entrepreneur and you want to uplevel and you want to increase your closing rates, here are four key things storytelling, empathy, resonance, and social proof.

Jasmine Star (00:16:37) - Remember, this is for the advanced entrepreneur. So I'm going to explain. Let's start with storytelling. Our brains are wired to not only love but remember stories. So you want to create a narrative that engages your audience and illustrates the problem, solution, and the impact of what you're pitching. This is going to help you stand out and keep their attention throughout the pitch. Element number two empathy. Theodore Roosevelt said, quote, people don't care how much you know until they know how much you care. End quote. Okay, so when you put yourself in your audience's shoes and you understand their perspectives, their needs and the challenges, then you can better tailor your pitch to address their specific pain points and show your care and concern. Not only does this make your pitch that much better, but you're more likely to build trust and rapport with the people you're speaking to. And again, here again, that leads to a yes. Okay. Element number three for our advanced pitchers, number three is resonance. Make your pitch resonate with your audience by aligning your message with their values, their goals and their interests.

Jasmine Star (00:17:44) - By speaking their language and addressing their concerns, you can create a deeper connection and increase the likelihood of a yes and element. Number four relevant proof. Here again I'm going to say it. This is for the advanced pitchers. This is where you're going to want to provide evidence or demonstrations to back up your solution. This could be case studies, testimonial data, market size, things of that nature. So you remember Jane the travel agent. She could say something like, I know you're hoping for a romantic getaway. Let me share with you a couple who has been experiencing trouble in their marriage and wanted an anniversary trip to hopefully rekindle their flame from a secluded beach, resorts to romantic dinners, every detail was intentionally created for a romantic atmosphere. By the end of the trip, they felt closer and more in love. That, my friends, was an elevated bitch. Okay, so we have covered research and then we covered craft, including those four up level elements. Now we're going to move on to deliver.

Jasmine Star (00:18:43) - Remember as a kid when your parents would say, it's not what you say, it's how you say it. Or maybe my parents were the only people to say it because, like, I came out of the womb telling my parents, this is my opinion. Maybe it was just me. Maybe it's how I always said things. My parents always said it. Well, it's come actually back full circle now that I'm an adult and I pitch in a variety of ways in my business, the delivery of a pitch is just as important as the crafted presentation. Here's why. How you deliver your pitch, your tone, body language, confidence. It affects how your audience perceives it. A confident and engaging delivery grabs attention and builds trust. Well, you know, like a dull one. Oh, it's going to leave people disinterested. A strong delivery can make your message more memorable and more convincing. By speaking with passion and authenticity, you're going to leave a great impression and inspire action. Oftentimes, people are making a decision based on how you are coming across to them.

Jasmine Star (00:19:46) - Your delivery is so powerful. So how do you deliver a great pitch? I'm so glad you asked. Here are three tips that I have learned over the years to help you deliver your pitch confidently and persuasively. Tip number one you're probably going to hate this one. I hate it, but I use it. And they listed as number one because it's the most important practice and get feedback. This is how you confidently pitch. Practice delivering your pitch in front of a mirror to your friends or your family. Or in front of a mentor is going to be the best way for you to hone in your delivery. You can even record it and watch it back and like, tweak it and adjust. Whenever I give a webinar like a masterclass, I can't tell you how many times I practice it. There is a good chance that I am practicing a webinar at minimum 2530 times by myself. I'm also giving the presentation to my husband multiple times. I record it for the team multiple times, and I send it to people that I trust industry peers and I say, please help me make it better.

Jasmine Star (00:20:47) - What here is terrible about it? I want to get better. I need their feedback. Tip number two engage your audience. You want to capture your audience's attention from the start and keep them engaged throughout your pitch. So how do you do this? I can tell you guys, I can tell you the best thing from a stage on a masterclass in a pitch room, storytelling, relevant examples and interactive elements to make your presentation memorable and impactful. I'll never forget I was creating an illustration, I was giving a presentation and I was talking about comparison, how oftentimes we look at what we have and we compare it to somebody else. And so then, unbeknownst to anybody in the audience, I went and I bought a beautiful cake. But nobody in the audience knew that the cake was fake. So I carried this cake out into stage. And then I pretend to like fall, and I drop the cake. And then there was like an audible gasp. And I was saying, that's comparison. You're looking at a cake and everybody in this room, oh, we all want to bake our cakes, right? And then all of a sudden we look like, why am I not baking a cake? And then you see me come out with this like, beautiful cake.

Jasmine Star (00:21:54) - But you know nothing about the cake. You don't know if the cake was given to me. And I said, you don't even know if this cake is real. Now, when I say that back, it sounds like a really lame visual example, but I'll tell you, it was really great when I used it. Okay, it's not so great when I tell it back right now. The point was that visual element got so much attention because it riveted people out from like a dreary state. Like they saw like it changed not just me standing on a stage. I carried something out. I pretend to trip. The cake fell. That was that gasp. Everyone's like, oh my gosh, what's happening right now? Oh, they were kept rapt with interactive elements. So small things like that could really change things. Or if you're pitching to investors and you can show a demo or you have a physical product, please always use it. Please always show it. Okay. Tip number three is to use your body language and tone.

Jasmine Star (00:22:39) - A friend taught me that when I'm telling a story and I'm talking about my husband, he said, when you are pitching or when you're standing in front of people and you want to create a different voice, a different voice to represent a different person, he said. When you're talking about your husband, you should deepen your voice, stand tall, bring up your chest, take up space. And I thought to myself, interesting. And he says, when you're talking about your daughter Luna, I want you to shrink down. Use a higher pitched voice, end your sentences with question marks. By doing those things, we're giving visual cues with our body language and tone to convey our point and get somebody closer to a yes. And this helps keep your audience engaged and then they understand the narrative. Okay, okay, y'all, we've covered a lot. You know what I mean? So now you know what to research, how to craft your pitch, how to deliver a pitch. And now we're going to go over the final step of the framework following up.

Jasmine Star (00:23:35) - Ladies and gentlemen, this is the magic. I read a study by the Harvard Business Review that said that following up with leads within one hour of contact increases the likelihood of qualifying the lead by seven times compared to waiting longer. Y'all. If you follow up with a lead in one hour, it increases the likelihood of qualifying that lead seven x. What in the world? Okay, so what does this tell us? We need to have a follow up email prepared and ready to go before the pitch. So here are five things you should include in your follow up. Number one a personalized note thanking them for taking the time to meet with you and consider your solution. Number two a recap of key points you discussed during the pitch to support your message and remind the recipients of your value proposition. Number three clear steps and action items to keep the momentum going and encourage further communication and collaboration. Number four an easy to execute call to action that encourages them to take the desired action like it could be anything from scheduling a follow up meeting, providing feedback, making a decision, saying yes.

Jasmine Star (00:24:46) - And then finally, what should also be included in that follow up is a sense of urgency or an incentive to encourage immediate response or action, such as a limited time offer or exclusive opportunity. Okay, so how did I do follow ups when I was booking clients in the wedding world? Well, I had an email template and I would keep this email template. And right after the meeting I would change the template to the bride and groom name and the bride and groom date and. The wedding venue, and any other details that I felt like might be pertinent to covering and addressing there. And I would thank them for their time, and I would tell them that I can place a soft hold on their wedding date for 48 hours without a deposit. If I do not hear from them within the 48 hours, then that wedding date is then free to be booked by somebody else. So what was I doing then? I was informing them of my boundaries. I was telling them what was going to be needed.

Jasmine Star (00:25:45) - I was thinking them for their time. I was encouraging them to make a decision. Now, on the flip side, I recently did a collaboration of sorts with an amazing company called ConvertKit. I reached out to the CEO. His name is Nathan Berry, and when I launched a course, a live course experience called Your Biggest Launch Ever. So freaking exciting. Love, love. Loving it. And I had said, I'm going to need a solution for our students for emailing. And I pitched Nathan this idea, this dream that we would be able to create automated action based templates for a launch so somebody can just plug in their copy and then have the entire launch funnel done. And so I pitched Nathan, and immediately after the call, I followed up with these five things I personalized note for thanking him for meeting me, a recap of the key points like what I wanted, what I needed, what I envisioned, clear steps. I was literally asking him to speak to his team and let me know if I need to follow up, or have another meeting with anybody else.

Jasmine Star (00:26:46) - And a very clear call to action. I said, I would love to hear from you. Either way, we're going to need to find a partner by this date. If you could let me know before then, that would be amazing. These follow ups make it so powerful. And better yet, I said, if you need another time to meet, do any of the following dates and times work. Like I was literally giving him options because oftentimes what I see a lot of times in business owners, they say, let me know what time works for you. And telling that to somebody who's very busy is super overwhelming. I'm like, okay, I'm just going to go and tell you every pocket of time I have. No, of course not. What you're trying to do is say, does my calendar align with anything that's available in your calendar? You're giving them already times and ways for them to make an easy decision. Now, I already said this is like a very high view, right? Well, just in case you want to get bonus points, I'm going to give you two things.

Jasmine Star (00:27:40) - This is for the people who did the extra credit in high school. Okay. I was one of those students. Okay. Two things for bonus points. Number one, find something special to include that you observed during the pitch so that it doesn't seem pre-written. And then two, follow up with a give. So whenever I would be following up with my bride and groom, I already told you I personalize a lot of those details. And then if we talked about maybe like the school where they met, I would make a reference to, you know, the Trojans if they met at USC or if they were getting married in New York City, I would say like, I can't wait for you guys for your love to take a bite out of the Big Apple. I was doing those small things to make it feel personal, and then when I'm doing pitches for other business owners, I'm always finding a way. Even if they say no, I still want to keep the conversation going. So it's very common for me to say, like, I would love for you to be on my podcast, or perhaps we could do a collaboration on social media, even if they say yes or no.

Jasmine Star (00:28:35) - So those two bonus tips, that is so good. If you want to know more about following up, I recorded a podcast with Jen Gottlieb, who is the queen of follow ups. She's impeccable at it, and I know you're going to find so much value from that podcast. I'm going to link that episode in the show notes as well, so you can listen to that one after this one. If you really want to get into a follow up sequence. Okay. So before we get into our three action steps, I want to review the pitching framework is research, craft, deliver and follow up. When you're researching, find out as much information about your audience and the opportunity that you're given. You want to do as much of that as possible. When you're pitching. Investors know your numbers. Now when it comes to crafting your pitch, tailor it to highlight your unique value proposition for delivering your pitch. Use body language, eye contact, and tonality to help paint a picture. And when you're following up, have your email ready beforehand to deliver it within the first hour.

Jasmine Star (00:29:34) - Okay, so you all know on the podcast we're all about action. We just don't listen to this podcast. We do a little something. Okay, so I have three action steps for you in the order of importance. Because if you can't do all three, let's just do one. Number one, craft your shell pitch using the structure we discussed. You don't have to worry about research unless you want to, but right now, what I want you to do is have a shell ready to give you a starting point so that you could be better prepared when opportunities come your way. Opportunities by meeting with clients, giving a masterclass, standing on a stage. Standing in front of investors. Taking a phone call. Taking a zoom consultation. Always be ready ABR. Always be ready. Number two get a business friend, mentor or partner or whoever and have them help you rehearse and refine your pitch. You can even give them criteria to use, like on a rating of 1 to 10, like confidence, content, clarity.

Jasmine Star (00:30:30) - Like you could basically put together your own pitch, kind of like dancing with the stars. Like, I want you to get a ten out of ten on all of them. Confidence, the content, the clarity, the delivery. Let's chef's kiss, let's go. And action. Item number three draft a follow up email to send following, you know, adhering to that follow up framework after a pitch. So if y'all are still here thank you. You know, it's like we're putting together these frameworks because I so desperately wish I had them when I was at this point in my career. And now when I look back, goodness, it's been almost 15 years since I started a business officially, and I've learned a lot of lessons, and I want to make sure that I'm sharing what I know with the hope that when you get to a point in your career, you could share what you know to somebody else. Let's continue paying it forward. I would be forever grateful if you were to leave me a review and a rating.

Jasmine Star (00:31:23) - It takes just 30s and I appreciate it more than you know. I'm telling you the reviews, y'all game changers. They're so simple, but they mean the world to me. Thank you so much for listening to The Jasmine Star Show.