Jasmine Star (00:00:01) - Welcome to the Jasmine Star Show, a place where we talk about life and business mindset. And today we are talking about day trading attention. I have to tell you that this moment is so much better than I could possibly imagine, because not only am I meeting a person who I have looked up to for years, and somebody who I have regular conversations with with my friends like he is my friend. But the fact that I get to do it with an industry peer somebody. I'm so happy and proud. Welcome back our co-host Amy Porterfield as she introduces Yes Girl. So we're back. We have a day full of empowering conversations around business, but today we're really focusing on marketing. I am so happy and proud to introduce founder, entrepreneur, multi-time New York Times bestselling author who's coming back yet again for another punch to our marketing face, Gary Vaynerchuk. Gary, thank you and welcome to The Jasmine Star Show.

Gary Vaynerchuk (00:00:51) - I'm so happy to be here. Thanks for having.

Jasmine Star (00:00:53) - Me. Okay, so I asked Amy to be the co-host and I said, Amy, can you curate a group of people who are so well known about going against the grain? So, Amy, can you introduce us how you and Gary got connected? Yeah.

Amy Porterfield (00:01:07) - So, Gary, you do not know this, but I would say 12, 13 years ago. Well, when did Crush It come out? How many years ago is that?

Gary Vaynerchuk (00:01:15) - 2009. So 15. Okay.

Amy Porterfield (00:01:18) - I was going to say 15, but I thought it was too much. Gary. Geez, we're getting old 15 years ago because here's it just kills me. Because here's the thing. 15 years ago you wrote Crush It and you did this special promo that if people bought bulk of your book, you would make them a video and we could put the video out in our audience. Well, I had just left Tony Robbins 15 years ago. I had no audience yet, so you can bet I spent money. I didn't have to buy all these books. And then you made a video for me. I got to give all the books out to people that bought my new program. You made a video and I just cherish that. So that's where we started. You didn't know? We started back way back then.

Amy Porterfield (00:01:56) - But of course, I've been a fan. I've read every single book and I've loved everything you've done. But also the reason I wanted to have you on here is, as Jasmine said, she's a huge fan. But you don't know that. She calls you Gare Bear and I think.

Jasmine Star (00:02:09) - You are her.

Amy Porterfield (00:02:10) - Business crush. I mean, I think is your husband okay? Thank you, thank you.

Jasmine Star (00:02:15) - Professional business, fresh like. So this is it. And I'm happy that Amy brought up the book buy as part of something that she did, because it was 2015 and I was at an event and somebody generously, graciously handed me a book and said, hey, you really need to read this book by this Gary. And so I get on the plane, I start flipping through the pages, and I will tell you that jab, jab, jab, right hook forever changed the trajectory of my life, my career. Here's why. And this is why I'm so passionate about day trading attention. Because I can't wait to give this book to other people where I was in that journey.

Jasmine Star (00:02:48) - And as I was sitting on that plane, I'm flipping through the pages and for the first time in my entire life, everything that I had said was ghetto. Everything I said was like, shortsighted. Everything I was like, I didn't have a lot of money, but I'm just doing what I can here. I saw somebody who had built literally an empire, doing the very things that I had done. So not only did somebody validate it, you made it beautiful and you made it real and you made it tactile. So then when I started reading Dating Attention, you had said the alternate title of the book was jab, jab, jab, Left Hook. Dude, Gary, I thought that was good.

Amy Porterfield (00:03:15) - I thought it was good, but we're here for.

Jasmine Star (00:03:18) - Radiating attention and we just want to say thank you. You are of our people and you are for our people. So we want to dive deep into marketing, get some really practical tips to get us going. So when we're talking aims, we're talking about the theme of going against the grain.

Jasmine Star (00:03:31) - Let's start here. Before we actually get into marketing, we want to have a mindset shift. How do we open ourselves to have the courage to do against what is the typical and the norm? Yes.

Amy Porterfield (00:03:38) - So Gary, we have a theme for all the interviews we're doing today, and it's going against the grain, and I feel as though you are the perfect person to talk about this. Tell me a time that you went against the grain in order to grow what you have today, and also what kind of risks did you have to take to do it?

Gary Vaynerchuk (00:03:55) - First of all, ladies, thank you so much. You don't even you can't comprehend how humbling and warm that all just felt. So thank you. I have a pretty fun answer to this. I'm not sure I've ever not gone against the grain. I agree, I'm not grain, you know, like. Yeah, and I think this is more of the weird thing is I have not gone with the grain because the grain is not by definition entrepreneurial.

Gary Vaynerchuk (00:04:19) - It tends not to be consumer centric. It's definitely never of the moment. It's always grounded in. Yesterday I was at a more a big marketing conference in Miami last week, and I said this was for a fortune 500 companies. So the BMW, the Coca-Cola's, the biggest brands in the world, the Nissans. And I said, the thing with big brand marketing that's crazy to me is the industry. Is that romantic about yesterday? They love to do television commercials and all this crazy stuff they're obsessed with. Tomorrow they're thinking about building stores in the metaverse and I and we suck it today. This is what I was saying to the industry. And that's I would say that everything I mean. When I told when my father told his liquor store contemporaries, other guys he grew up with in the liquor store game in new Jersey that I was building a website. For him. Multiple guys that he grew up with asked him not to do it because I was going to put him out of business. When I started watching library TV in 2006, my father and my best friend Brandon and my cousin Bobby thought I'd lost my mind.

Gary Vaynerchuk (00:05:28) - And I'm not kidding. Like, genuinely, they thought it was weird. They weren't sure what I was doing. I don't know, like again, Amy, because we've known each other a long time and actually, I think you can really put a pin in this. I think a lot of people back then with crush and all this other stuff, I was saying this stuff in 2008, right? Because it came out oh nine people thought I was crazy when I said that people were going to be able to make $100,000 a year talking about things they liked. I mean, I'll be honest with you, ladies, I don't I don't ever think I am conformed to the norms. It's I got D's and F's my whole life. Right. Like, I just I knew school wasn't practical. It wasn't right for me. And I'm so obsessed with the end consumer. But I think with the consumer at scale in a way that most people aren't. Thus, it seems what I'm doing is crazy. Here's a big one.

Gary Vaynerchuk (00:06:22) - This one's going to land with you too. Remember when I started filming myself 24 hours a day?

Jasmine Star (00:06:27) - Yes, yes.

Gary Vaynerchuk (00:06:28) - When I started doing daily B and doing D rock and all that. A lot of people had a lot of things to say, but behind my back. Who does he think he is? This is so ridiculous. Charlatan. You know. And now it's the norm. It's, you know, to for so many like so you know, it's the story of my life.

Amy Porterfield (00:06:46) - Okay. So question for you then. A lot of people are listening and they do not have the kind of courage or confidence you have to go against the grain. So it was just it's part of who you are. I think you came out of the womb going against the grain, but a lot of people listening in, Gary, our audience, they're making $100,000 in their business and they want to make a million, but they are so afraid to do something different. So they continue to do what everyone else is doing.

Amy Porterfield (00:07:11) - What would you say to them? How do you give them that advice? To go against the grain?

Gary Vaynerchuk (00:07:15) - Against the grain is actually the practical thing to do. What I say to them is, I know a lot of people that have gone from 100,000 to 0 because they didn't want to stop doing Google AdWords or email marketing or pamphlets or courses or like what I would say to them is, if you don't put yourself out of business, someone else is going to do it for you.

Amy Porterfield (00:07:36) - Amen.

Jasmine Star (00:07:37) - So, right.

Gary Vaynerchuk (00:07:38) - Just because I want to make sure everyone understood what I was saying there, when I say put yourself out of business, it means you need to try to do different things that might not work. You're not going to put yourself out of business. But what I mean by that is you need to innovate new things for you, because if you don't, someone else is going to do it, and then you're going to be out and you know, and like, I mean, look at search.

Gary Vaynerchuk (00:08:00) - We're literally living in the pre-dawn of, of AI, the meta AI, the ChatGPT, these like, you know, many people run their entire business by Google AdWords. What if people stopped going to Google to search.

Jasmine Star (00:08:14) - Right?

Gary Vaynerchuk (00:08:15) - Right. That's like all the people that lived on Yellow Pages when I was doing websites and I said, you're going to lose. You need to have a website and search engines are coming. But now people make fun of all those people like what I would do talks and everybody like the Yellow Pages people, they would all laugh, but now they become the Yellow Pages people. They're one dimensional. Google search.

Jasmine Star (00:08:34) - So when you talk about, if I may, we share a mutual friend in here. And when you talk about doing the things that are practical, that the thing that is going to keep us in business, that's going to keep us moving forward is doing the things that is unexpected. And yes, it does take a little courage, but oftentimes we look at that as like the nitty gritty work.

Jasmine Star (00:08:53) - And there was an observation that I read from Sawhill Bloom, and I feel like if I could read it, it perfectly encapsulates what it is. You've got to love the dirt. Gary has had an incredible longevity in his career as an entrepreneur and creator. We were chatting about what one allows and continues to thrive in their business over long periods of time, and his reply is, you got to love the dirt. The dirt is where you start. It's where you build initial success doing the things that don't scale, talking to customers, spending time in the details, testing and learning fast. It's where you find the early gold. But too many people get a taste of that gold and leave the dirt behind. Head up to the skybox and never build down in the dirt again. This is why they don't last. The dirt is where the game is played and the dirt is where the gold is found. When somebody here is listening and they see what you have done and they see what you have built, what does the dirt look like for Gary now? Like here you are with this amazing book, and we're going to actually get into the amazing practical marketing applications.

Jasmine Star (00:09:48) - But before we actually get to somebody doing implementation, what we have discovered so deeply and distinctly is that so many people can't get past that initial fear or the stigma of what it means being in the dirt. And so here you are embodying it. What does the dirt look like for you now? Because we know there's YouTube Days of Wine library. What does it look like now?

Gary Vaynerchuk (00:10:04) - You know, I think the reason, for example, there still is a Garyvee brand is because I want to be in the dirt. I mean, what is the dirt look like when I post social media content? Right? When I post it, I'm literally I'm writing the copy to my team of the post, right? Like that's right, that's right.

Amy Porterfield (00:10:25) - Yeah.

Gary Vaynerchuk (00:10:26) - I am like literally writing the copy. Right it is. I don't know what else to tell you. Like I'm reading. I mean, literally here is the post that all of you do like I obviously this will come out, but here's the post and there's the copy to the post.

Gary Vaynerchuk (00:10:39) - I'm the copywriter for my social media post I'm giving. I'm also reading the comments. I'm DMing people. I'm, you know, in the book I talk about this rule called the pieces the post Creative Strategist. This is the person that reads all the comments after you post. Yeah, I don't think I do that. I'm a PC. As I strategize the first second of the creative, I talk to the team I. I like to your point, it's happening right now in the meta I'm going to point in my career, thank God, where this book will sell very well. If I did no podcasts and no content, it will. But I want to do it for two reasons. Very frankly, I'm so flattered that I know this is like a nice thing for you to like. I don't know how to not continue to do that. I want to give back to the game that built me. And number two, there are many people that are going to listen to this that are really hearing me in detail for the first time, or might not even have a great perception of me.

Gary Vaynerchuk (00:11:45) - But I love you too. And we're like, wait a minute, I never got past the loud or the curse. And like, there is more debt, so I never have. I never have a part of me that isn't interested in leaning into humility at all costs. And another way to say the hurt is having the humility to keep doing the core principles that allow you to have the pulse of the consumer.

Jasmine Star (00:12:07) - Yes. And amen. Okay, so let.

Amy Porterfield (00:12:09) - Me be devil's advocate. So many business teachers and mentors will say you have to leverage so much in your business. You can't be doing it all. You can't be in the comments, can't be writing the copy. You hire someone. So you're never going to scale if you try to do it all. But I feel like you're so different than that. So what would you say to that?

Gary Vaynerchuk (00:12:28) - That both work? I have 43 full time employees on my personal business.

Amy Porterfield (00:12:31) - Really? 43 employees on your personal brand.

Gary Vaynerchuk (00:12:36) - 29 hour. We're sending a lot of them into VaynerMedia.

Gary Vaynerchuk (00:12:39) - Okay? A lot of them are on my team. And then but I believe in both. I didn't make all these videos. My team post produced it. Dustin's filming me right now. There he is. There he is.

Amy Porterfield (00:12:49) - Crazy. Hi.

Gary Vaynerchuk (00:12:52) - So so I think both are true. I think I think that, you know, first you have to be able to afford a team. I didn't all my own stuff for the first seven years. Yes. Then once you can afford a team, this goes back to what Sahil captured from our drinks. Like pool. But you're also allowed to be in the dirt with your team.

Amy Porterfield (00:13:11) - Yes.

Gary Vaynerchuk (00:13:12) - That's because you think of it as like farming. So at first you have a little farm and you're the farmer. And then, like, things get going and you're corn is selling, and then you have enough money to hire someone and they're in the. Field with you, but you should be in the field with that.

Amy Porterfield (00:13:26) - I agree, and don't you think? Tell me if you agree or not with this.

Amy Porterfield (00:13:29) - Where when you're first starting out, I was just like you. Jasmine is to. We did everything in the beginning. But I sometimes work with people that the minute they start a business, they want to outsource a bunch of the stuff, especially the marketing.

Gary Vaynerchuk (00:13:43) - Because, well, first of all, yes. And and there's a couple reasons. First of all, most people start a business to buy a Lamborghini or a beach house, right? So they're already dead on arrival because they're not doing it for the game. They're doing it for the money. And so the reason they get out of the dirt is because they don't like the dirt. They don't respect the dirt, they don't appreciate the dirt. They're trying to get to the penthouse. And in fact, they're a lot of people try to not be in the dirt ever. They get somehow miraculously like it's it's very funny out there. And that happens in everything. There's parents that are like that. They never really wanted to parent. There's there's coaches that think they're going to hire two assistant coaches, and they're going to do everything, and they're going to walk around and say they're the coach of the baseball team.

Gary Vaynerchuk (00:14:27) - Like all things come in all shapes and sizes. There's people that think that they'll be in great shape without eating right and going to the gym, like, okay, like knock yourself out. It's not going to work out like so yeah, I mean, I think and marketing to your point, they want to outsource because a lot of people don't know how to do it. Marketing is hard.

Amy Porterfield (00:14:44) - It's hard, it is.

Gary Vaynerchuk (00:14:46) - It's hard. It's a dirty secret that people don't want to admit. Like, this shit's hard. This is what I mean. Did it did the two of you or just one of you get to skim in the book or read the book? Where are you at with it?

Jasmine Star (00:14:56) - I read the book.

Amy Porterfield (00:14:57) - And I got it a little bit later, but I've started it.

Jasmine Star (00:15:00) - So here's the thing. One of the one of the things that was cited in the book was like, kind of like three movements in social media. So we started off algorithmically, so we'd be posting posts and you saw it whenever you logged in until you'd be able to catch up with whatever that looked like.

Jasmine Star (00:15:12) - And then the algorithm really changed. Whether you had the edge rank or you're being shown content by people who you know, it's who you follow, and then you express in the book the TikTok ification of what it means in the algorithm. It's not just showing you people who you follow because your time over time, your interest change. It's actually showing things that you have engaged with. So can you explain that in a little bit granular detail. Now we're going to get in the dirt. And I think we'd like to close the close the show with up in the clouds with what's next for us. And like how implementing these strategies, really being in the dirt, the dirt in our hair and underneath our fingernails is empowering us to do the next level thing, both inside and outside of VaynerMedia.

Gary Vaynerchuk (00:15:49) - So, ladies, I think the thing that's really crazy is, you know, crush it in a lot of ways. This is the follow up to jab, jab, jab, right hook, but there's a lot of crushed elements, which is like, if you do this well, if you want to be known for being a peanut butter expert or being, you know, a businesswoman boss or being a landscaper or known for, you know, beauty like you implement this, you will get awareness, you will have opportunity.

Gary Vaynerchuk (00:16:16) - But what's interesting about it is it's easier now than when I wrote Crush It or jab jab, jab right hook because to your point and you broke it down beautifully, just like it used to be. Email marketing, you would try to get as many people to follow you as possible, and then a percentage of them would see your content. Now individual pieces of content find their audience gets the interest graph right. Back to visuals. This is Facebook, Twitter, and in the Tumblr stock. There were companies that I first invested in. When I invested in Tumblr, I thought that Tumblr was going to be bigger than Facebook and Twitter because I was obsessed with this idea of following interests, not people, because adult interests had more evergreen than people. Because I knew that a lot of people were going to be young. And things change a lot. With your social graph between high school to college, college to post college and even your 20s into your 30s and so pre kids. So it made sense to me that like my love affair with the New York Jets or hip hop or video games or trading cards would stay with me much longer than maybe the kids I grew up with.

Gary Vaynerchuk (00:17:22) - But then when I moved away, or my college friends and we moved like and so we are now in the interest graph world. And so for everyone who's listening, this is very exciting. You got three people and you put a lot of work in to building audience and being known. The fact that you at home, if you're good enough with your content. This is why I wrote the book with such detail of how to be good at the content. Your speed in getting awareness is much faster. I had to build a slow building over time to become a big building. People can get it faster now because the algorithm like if you're that person, you can go from 0 to 1 million followers way faster now because your content will be seen. And so we now live in the interest graph algorithmic TikTok application world, meaning TikTok started that trend musically. TikTok. And now every single platform from LinkedIn to YouTube shorts to Facebook to Twitter to Instagram, the threads like you're you're it's the content is reaching an audience.

Gary Vaynerchuk (00:18:23) - That might like it. Not. Who followed you? Yes, a percentage of who followed you. But it's a whole different.

Amy Porterfield (00:18:29) - Game, you.

Jasmine Star (00:18:29) - Know. You start off the book with such a palpable story with dog face and the reason why it hit home for me. And I want to be very clear if you are looking, if you're a business owner and you're looking for a manual, an sop of digital marketing right now, this is it. At the end of the book, there are a litany of examples. You do not have an excuse, after reading the book to know what to do or what to try. And I want to just, like, hone in on one key point. If there's one sentence out of this whole book that you could walk away with is there has never been a greater time for you to get attention on social media, because you're no longer on the outskirts of getting people interested in you. All you need to do now.

Amy Porterfield (00:19:06) - Is this.

Gary Vaynerchuk (00:19:06) - Is insane, ladies, because, you know, I'm starting to up.

Gary Vaynerchuk (00:19:09) - Which is insane because you would think it's counterintuitive. Everyone listening right now would think, oh, these three are really earned over the last decade or a half decade, this spot, how could I have done nothing? I don't even have an account. Oh my God. Or these.

Amy Porterfield (00:19:28) - Things blow.

Amy Porterfield (00:19:28) - Us out of the.

Amy Porterfield (00:19:29) - Water.

Jasmine Star (00:19:30) - Exactly.

Amy Porterfield (00:19:30) - Yes. Great point. That's insane. Insane? That's insane.

Gary Vaynerchuk (00:19:35) - When I think about what I believe in, I'm like, oh my God, this is like the greatest gift ever. And people are going to blow it because they're going to come up with excuses. Your point is taken. I wrote this book to suffocate every excuse, and yet people won't do it. And I know that because, look, the foundations of being in shape are out there with eating and exercising. We all know it's not like you don't know. It's not like I'm walking around being like, no, I think if I eat a ton of carbs and don't exercise, it's all going to be epic.

Gary Vaynerchuk (00:20:04) - Like we know it, but can you do it?

Amy Porterfield (00:20:08) - So true. So what are the.

Jasmine Star (00:20:09) - Common things that you see stopping you. You speak on stages. You go from the boardrooms to warehouses to schools. Well what is stopping.

Gary Vaynerchuk (00:20:18) - How are you talking to like this. This is how I evolved into the Gary Vaynerchuk I am now. I used to think it was tactics and all my books were written like that. And then I realized it was insecurity.

Amy Porterfield (00:20:28) - Absolutely. Because even in your story, in the beginning of the book, Dog Face almost didn't even post that video. That got the millions and millions of views. And Gary, I've got to tell you, I'm very guilty of not posting videos because I think I look like an idiot. And I know reading your book, I know that's one of the biggest mistakes, because you say someone else is going to find it valuable, just get it out there. But many of us stop.

Gary Vaynerchuk (00:20:53) - Yeah. And look, it's hard. Like many of us stop because we're insecure about yes, we love.

Amy Porterfield (00:20:58) - Yes. The way we sound like.

Amy Porterfield (00:21:01) - Whatever it.

Gary Vaynerchuk (00:21:01) - Is. Yeah. People don't like this. Like I hate it. I hear people saying, I don't like the sound of my voice. I like.

Amy Porterfield (00:21:06) - Wanting it makes.

Amy Porterfield (00:21:07) - Me want to cry for them. It makes me emotional. So what do you say to them, Gary?

Gary Vaynerchuk (00:21:12) - Just yesterday I say that I'm desperately scared of regret. Everyone's going to be like, you got money and you're going to be like, why didn't I?

Amy Porterfield (00:21:20) - Yes, yes.

Amy Porterfield (00:21:22) - Just yesterday I had a gentleman tell me on a live video, Amy, I want to post these videos. I'm making them, like you say, I need to make them. But I look at myself and I'm 60 years old, and I look so old and I look around and everyone's young on TikTok, and I just can't do it. And you're saying, but it's that regret if you don't. That's correct. Yeah.

Gary Vaynerchuk (00:21:42) - Because he's going to be 80, not 60. And he's going to think he looked phenomenal.

Gary Vaynerchuk (00:21:45) - Let's see.

Amy Porterfield (00:21:46) - Yes. Amen.

Gary Vaynerchuk (00:21:50) - Number two, I live my life out of the great fear of regret. And I think everyone ends up there. Whatever you're scared of now, it's not going to be as scary as being 91 and realizing you never followed your true self.

Jasmine Star (00:22:04) - Yes. Okay, so I didn't think we were going to go here, but here we are. So when we talk about making scary decisions, I've talked openly on my podcast about how back in 2017, there was an opportunity for an event through VaynerMedia called 4D, and it was $10,000. At the time, I don't even know. It's probably a lot more now, but at the time it was $10,000 to spend a day at VaynerMedia with the Vayner team, and then you would come in and you would do a one hour Q&A at the end of the day, and I got this invitation via email, and I don't even think there was a website. I don't even think there was like a sales page. And I thought it was the craziest idea.

Jasmine Star (00:22:36) - I asked my best friend, I asked my dad, I asked my husband, business partner. I'm like, I think this is a crazy idea. And I made the commitment and I went. It was phenomenal. I had the best time. I sat around a conference table with 19 other incredible entrepreneurs, and I walked away from that event asking a question and knowing that I would get an answer that would change my career. And it did that year, based on a lot of conversations we had in the room, had built out a team and then yet another seven figure revenue stream in the business. So I look back at that event and I was like, wow, that was game changing. Well, a little bit ago, we talk about making another big decision. I got an invite to be a part of a program called Vive, Vive Z. It's so new I don't actually know how to pronounce it. Oh, Vive! And it was a considerable investment to join a four month program through the team with Vayner and having.

Jasmine Star (00:23:22) - Access and proximity to you. So I went through the application process. They told me how much it was going to be and I was like, oh my God, this is crazy. Is this crazy? And then my husband looked across from me and he said, looking back now at who you were at 2017, having invested $10,000, you wouldn't even blink an eye to do that today. He's like, what if we were to build the next level of this business, to look back at this investment and think it wasn't even a thing? So when we think about making these big decisions and big investments, leveraging your personal brand, talking about what you're doing on the back of social media, I have consistently followed suit. I will continue to post. I will continue to show up. I will continue to still feel awkward, but not want to live with regret. And so then we get to this point where somebody says, okay, now it's time for me to bet on me. Is there a time in your life or career where you said, I'm going to bet on me? And then what came out from that opportunity?

Gary Vaynerchuk (00:24:12) - I mean, I've I've only bet on me, right? It's like the biggest bet I probably made was the first one, which was I believe that I'm so remarkable.

Gary Vaynerchuk (00:24:21) - Thank you. Mom. I think I can actually spend the first 10 to 15 years of my career building a business for my parents and then leaving with nothing and starting over. You know, my story is been massaged for. I mean, many people know my actual story, but there are many people, because I read the comments who like to think like my I mean, I read a comment the other day on a TikTok post. They're like, how do we listen to this guy? He inherited a winery. I laughed so hard when I read that.

Amy Porterfield (00:24:52) - I'm like.

Gary Vaynerchuk (00:24:52) - First of all, it's a liquor store in new Jersey. The second mom who owns it now I sure don't like. I think the biggest bet I ever made on me was actually that I wouldn't would resent my parents. And that's probably the biggest bet I made. I knew that I loved them so much, and I admired them so much, and that I thought I was so capable. I mean, it's pretty insane in hindsight.

Gary Vaynerchuk (00:25:15) - At the time it seemed really logical to me, but it's pretty insane to like, decide when you're me that you're going to go work in your dad's liquor store for what ended up being every day for 12 years, and I'm still close to it. Every day, 6 or 7 days a week, 10 or 15 hours a day. Give up your entire 20s of enjoyment and joy and never get paid $100,000 a year while you build them a massive business and then leave and start VaynerMedia. And I had so little money, I had to start it in Buddy Media's conference room because I didn't have money to pay for rent. That's. Crazy.

Amy Porterfield (00:25:54) - Yes.

Jasmine Star (00:25:54) - So, as we.

Amy Porterfield (00:25:55) - Might emotionally.

Gary Vaynerchuk (00:25:57) - Say, not what I do, I bet on myself emotionally. I thought I would be emotionally strong enough to not be upset that I did that. And I ended up being very right.

Amy Porterfield (00:26:06) - Absolutely. Gary, I was thinking when you were saying that, I'm sure you've been asked this question a bunch of times, but I've got to ask it.

Amy Porterfield (00:26:12) - Let's pretend that today you are starting from scratch. Let's pretend that you do not know all you know about social media. Like you, you know every which way compared to most people. But you're the average person just starting out. You want a dog walking business, but you want to teach people how to train their dogs online as well.

Jasmine Star (00:26:34) - Okay. Can I actually can we actually workshop this? Because, Gary, you have a ton of examples in the book. So we're going to look at this as like an ambush. Like prior to the the filet mignon arriving to the table. When you get that book, what we want to do is give somebody who right now is sitting with just their phone, yes. They don't have a ring light, they have a virtual assistant who helps them 5 to 7 hours a week. They are at $100,000. They want to explode their dog walking business. They feel very stretched for time. This is likely a side hustle that has taken over some of their full time work, but they still have another job.

Jasmine Star (00:27:07) - What are you telling this person to do? So three action items that they can do this week to get from here to there. Great. Let's go okay.

Amy Porterfield (00:27:14) - Let's go.

Gary Vaynerchuk (00:27:15) - Number one strategy. So let's talk about this. The way you set it up I'll give you the actual answer. Hey Sally or Jonny. You got him to $100,000. And as a side hustle, we're we're halfway home. By the way, I'll make this even more exciting if somebody has made $11,000.

Amy Porterfield (00:27:33) - Yeah, let's go there.

Gary Vaynerchuk (00:27:35) - I'm gonna go there. Yeah. So you're telling me you made $11,000 either in ads from YouTube or you sold a t shirt or done two brand deals? And. Wait a minute. You're telling me you're doing that with 1 or 2 hours a night because you got a family and you need some rest, and you actually work 9 to 5 to begin with it, and there's a commute, and you've been able to make $11,000 with just an hour or so. Like that means you already have the propensity and the knowledge that this could easily be $200,000 if you just amortize out the hours, right, or 400,000.

Gary Vaynerchuk (00:28:09) - So first, it's just a strategy of realizing it can happen because most people don't think it can happen for them.

Amy Porterfield (00:28:14) - What do you.

Amy Porterfield (00:28:15) - Mean, amortize the hours?

Gary Vaynerchuk (00:28:16) - Well, if you make $11,000 and you only spend an hour a day on it, and that means you're putting five hours a week, because on the weekends your kids have three different sports and this, that. The other thing, well, if you're spending five hours on it a week to make 11,000, what happens if you spend it 60 hours on it?

Amy Porterfield (00:28:33) - Okay.

Gary Vaynerchuk (00:28:34) - Right. Yes.

Amy Porterfield (00:28:35) - Come on.

Gary Vaynerchuk (00:28:36) - Now. The average amount of money you make per hour, what happens is once you give up the job, then you go full time on it. And of course, we have to talk about savings and be able to afford to make the leap. There's things to talk through here, but the first place I go to, to the person you just talked about is making them realize that there is a high percentage chance that if they've already made 11,000 not zero.

Amy Porterfield (00:28:58) - Right.

Gary Vaynerchuk (00:28:59) - He was saying I'm gonna I don't want to hear your I'm gonna, I'm only talking to people that have done and have made over $10,000 as a one hour side hustle a day. Now if you tell me no, no Gary, I actually put 29 hours into 10,000, then I'm like, okay, let's take a step back. You're not as good as that other person. Right? Because it's just math. But what I what I want them to know is they can. They need to know they can.

Amy Porterfield (00:29:27) - Okay. So what are the three.

Jasmine Star (00:29:28) - Things this person right now. What are the three things that you're saying. Listen, buy the book after the book. Here are the three things I need you to do or try this week.

Gary Vaynerchuk (00:29:36) - Real, real talk. And you know this, ladies, if they buy the book, all the answers to my question are in the book. And I don't mean that as a book plug and go to pirate Bay and steal it.

Amy Porterfield (00:29:44) - I don't think they're buying the book.

Amy Porterfield (00:29:46) - It is.

Amy Porterfield (00:29:46) - Very actionable. It is.

Amy Porterfield (00:29:48) - Very accurate.

Jasmine Star (00:29:48) - It is. It is an it is a homework look.

Gary Vaynerchuk (00:29:50) - Here's what you to know because you guys are deeper. Like this is even deeper like jazz. This is really fun. Like you may know, you probably agree with me on this. This deeper than for these.

Amy Porterfield (00:30:01) - Oh, yeah. Oh, yeah.

Gary Vaynerchuk (00:30:03) - This $20.

Amy Porterfield (00:30:05) - Great. Right.

Gary Vaynerchuk (00:30:06) - So what do I think? The answer is very simple. I believe whoever makes the most amount of meaningful content in the world wins. Whether that's YouTube, me, Alex URL, Charli D'Amelio, Logan Paul. Like like I don't know, like it's not complicated. Whoever is best at social media created organically, not paying ads. In that scenario, the dog walking person needs to make as much content as she or he can about dog walking. Now there's ways to do that. Someone's like, well, how we're everyone getting stuck is what do I make all the time?

Amy Porterfield (00:30:36) - Gary? It's the number one question.

Gary Vaynerchuk (00:30:38) - Well, just green screen alone. I can literally right now Google I'm going to do it. Actually I can Google dog walking. I'm going to do this on the spot.

Amy Porterfield (00:30:48) - You might as well do it.

Gary Vaynerchuk (00:30:50) - All right. When I type in dog walking now I'm going to go to a very important place on Google News.

Amy Porterfield (00:30:55) - Okay.

Amy Porterfield (00:30:57) - Right. Oh, I see.

Jasmine Star (00:30:57) - What he's doing. I know what he's doing.

Amy Porterfield (00:30:59) - Prepare your heart.

Gary Vaynerchuk (00:31:01) - Kim Kardashian used to be Madonna's dog walker.

Amy Porterfield (00:31:04) - Hahaha, right? Yes, literally. I recently.

Amy Porterfield (00:31:08) - Saw that. I did see that online. Yes.

Gary Vaynerchuk (00:31:11) - Well, your dog walker, I'm screen shooting this like I just did, and I'm making a green screen that says, hey everybody, see what dog walking can do for you.

Amy Porterfield (00:31:23) - Are the fact that you.

Gary Vaynerchuk (00:31:26) - Respond to that way, that all of a sudden becomes a video that might get 80,000 views on TikTok from someone who's never made a video or has historically suck at it. They did a green screen.

Gary Vaynerchuk (00:31:35) - There was no production value. I can do my own green screens. When I started doing them on my team chat, I'm like, all of you are in trouble. I might not need any more content, but here's why it's important when that gets 80,000 views. Because my profile on the Instagram YouTube shorts TikTok is perfectly done. My bio is right, my link is there, my phone numbers there, my emails there. You're going to get seven customers from it.

Amy Porterfield (00:32:00) - Okay?

Gary Vaynerchuk (00:32:01) - On, on and on and on. There's nothing more important than organic social media.

Jasmine Star (00:32:07) - Okay, I agree, but using your book because I write notes in my books and my friends, when I share my books, they write notes back to me. But I had written more relevant to a variety of demographics is what results in sales. So content isn't enough. Content that scales a brand revenue is the goal. But you had said that relevancy is the stuff that is going to get you the results that you want. That was the key thing that I took away as the biggest takeaway is not just content, it's relevant content.

Jasmine Star (00:32:33) - So using that, Kim Kardashian and Madonna, it would be, well, you can talk about dog walking and get attention from somebody who would never be paying attention to you, because if you could correct Ashton or Madonna.

Amy Porterfield (00:32:45) - That's right. I just wanted to make sure that we're.

Jasmine Star (00:32:46) - Connecting.

Amy Porterfield (00:32:47) - The dots.

Gary Vaynerchuk (00:32:48) - Let me give you another one. I'm just going to keep flowing. Let's go. Now, that was a dog walker. You make a video that's titled Why Dog walking is the perfect first job for your 14 year olds. And then the video is, hey parents, do you have a child that you're ready to get a job for? But they're kind of pushing back because they're cliche. Gen Z, let's talk about dog walking now. Why that's important. When you put that into the algorithms that's going to reach parents. Got it. Yep.

Amy Porterfield (00:33:13) - Yep okay.

Jasmine Star (00:33:14) - So can we go ahead. Let's go. Let's take this to the next level. Now this is the dog walker who is in Des Moines and wants to drive business using the green screen.

Jasmine Star (00:33:24) - So while it's great that they can get attention and go viral on TikTok, that's actually not their main goal. Their main goal is to get walkers there. How do we connect the dots between Des Moines dog walking green screen like, let's go easy.

Gary Vaynerchuk (00:33:35) - So now you do Kim Kardashian. Now he knew the 14 year old mom thing. Now you do something else about best practices for dog walking. Now you do something that's titled Why German Shepherds are perfect for Dog walkers and you do all this stuff. You put it all organic to your point, it's hitting the world. But the first four videos, including the Madonna, Kim Kardashian one only get 40 views because, you know you just started, right? But the one that says why every poodle owner should not get a dog walker in the first six months? It's titled that way. Okay. And you talk about when that one gets 8000. Now you're like, wait a minute, this video is better than the other ones. Then you take that video.

Gary Vaynerchuk (00:34:17) - You slightly tweak it. You take the original video and at the end you add another part of the video, and then you need a dog walker et Des Moines. If you need the dog walker, I'm available. Link in bio. Here's my email. You then run an ad.

Amy Porterfield (00:34:29) - There, right? That's right, that's right. In a ten mile.

Gary Vaynerchuk (00:34:34) - Radius or all of Des Moines, you spend 90, $90 on Facebook, Instagram, 90. You see how it does? You get four emails because of that. You're like, Holy, this is remarkable. You can then spend 200 more or 400 more. So that's why you have to go organic, because you can then turn it into performance and sales. After you see if there's interest in the general video and you make it localized, whether you're a barber or a hairdresser or a landscaper or flower stock or a liquor store or a bowling alley, you got it. You go, general, you let the algorithm confirm there's something there, there.

Gary Vaynerchuk (00:35:15) - Once you you make it slightly, you tweak it slightly to be localized and a little more silly because you're selling and then you run local low amounts of media, specifically on meta, because Facebook and Instagram perform better right now than TikTok and YouTube shorts. And then you could scale it from there and we go into that. But that's the.

Amy Porterfield (00:35:32) - Game. Okay?

Amy Porterfield (00:35:33) - This is why I'm loving your book, because one of the things my students ask a lot is, how do I know what to make an ad about? And when I was reading your book, you literally lay out this is how you decide if it should be an ad. This is when you should turn it into paying some money with it. I want to just make one more plug about the book. It's very actionable like that. And why Jasmine and I were so excited to have you on and talk about this is our audience are literally asking every single question that you are answering in this book. So I guess one of the questions, well, did we do the three though? Jasmine, I don't want to get us off track.

Jasmine Star (00:36:07) - No, we did, we did. We took the actual things and we went through green screen. We went through creating enough content organically to then see what actually works. And then what we would do is we'd get that, we would recreate it and run an ad set to it. So three action items that they could start doing this week.

Amy Porterfield (00:36:20) - And when you were saying all that, Gary, one of the things that I was thinking and I want to know what you think about this is a lot of times people don't post because they're looking for a post that will go viral. They're saying, well, I need one that's going to get me even like hundreds and hundreds of views. So they're thinking about how many views can I get with this? So they're not posting. I'm guessing that's a big mistake.

Amy Porterfield (00:36:38) - Yes. Look, this.

Gary Vaynerchuk (00:36:40) - Is a crazy thing to say, but it's straight video. I get more excited when my posts lot than do well.

Amy Porterfield (00:36:47) - Why? Why would you say that? But minimally.

Gary Vaynerchuk (00:36:51) - Equally dusted. Always snickers a little bit. But like I'm telling you, I don't communicate it to him or even the team. How much I deeply, secretly love it. It's because, like, I want the humility, I. I do believe subjectively, I'm at the tippy top of the game, and it feels incredibly validating to me, knowing how hard this is and why we all have to continue to work on it. It's why I called it Trading Attention. You've got to do this daily. It's a hard game. It's like if you're a day trader stocks, you've got to be hands on keyboard all day long to find those micro arbitrage moments. Same with this. Why do I like it? Because my self-esteem is not wrapped up in how many views I get on a video. Yes, that's.

Amy Porterfield (00:37:33) - Why.

Jasmine Star (00:37:34) - My self-esteem is not wrapped up in how many views I have in a video. Amen. So on that note, as we close this, we started off the conversation with the mindset shifts that we're going to have to take as entrepreneurs to show up as our full selves and do things that other people are not willing to do, and have the humility to be in the dirt and then build.

Jasmine Star (00:37:53) - And then we talked about taking risks and betting on yourself, and that comes very naturally to you. And we also talked about going against the grain, which comes very naturally to you. And part of that is anchored with where we just ended the conversation, which is having the ability to see oneself and not judge oneself. In addition to that cherry on top of the cake, we had three action items that people can start doing this week to have a profound impact on their business. And we talk about being at the Tippity top, and we talk about the things that you're doing. I have to say, if you don't mind, if you don't mind, back in 2018, I have been following your stuff. I've been investing your stuff, and I had bought a series of K-Swiss, and part of buying this, this bulk of shoes from K-Swiss was that I had an opportunity to ask you a question on Instagram Live. So this is from a slack message to my team in 2008. As some of you saw, I was slated to go live with Gary yesterday on Instagram and it felt like Christmas Eve.

Jasmine Star (00:38:43) - I was more than ready. I even hired a videographer to show up and record it for ten minutes. I tried unsuccessfully to join his life and he didn't see me at all. When he ended the call, I was shocked. We had been planning that call for almost two months. I was so sad. Okay, fine, I cried, which is so stupid. I know it was ridiculous. I know it was ridiculous. I couldn't get my trash together. I felt like something slipped out of my hands. But this is what I know. Something better is coming. I believe it yesterday wasn't meant to be, and I trust that something better is on the horizon to serve a bigger purpose.

Amy Porterfield (00:39:16) - And here we are. Hey Dan, I'm a fan. I like to right now. It's like we started from the bottom and now we're here.

Jasmine Star (00:39:25) - Gary.

Amy Porterfield (00:39:25) - Thank you, thank you, thank you.

Jasmine Star (00:39:27) - You are incredible. This book is incredible. I mean, I cannot say enough good things I have to know.

Jasmine Star (00:39:31) - I have you to know, Gary. Amy gets pitched a boatload. I get pitched a ton to talk about books. And the vast majority is no. But this book Amy's already. On it for her team. I am highlighting it and telling it to my team and I was like, yo, we got, we.

Amy Porterfield (00:39:46) - Got, we got the only issue, thank you.

Gary Vaynerchuk (00:39:49) - What in what stood what what made you know, it's funny. I the reason I'm jumping in is I'm so convinced that this is the book out of every book I've written, because I think the tipping point of everyone realizing social media marketing is now the absolute number one most important thing. Yes, it's actually the book that I think is going to most likely have the single buy, like, literally like I'll just use a cliche example, a flower store owner is going to buy it because they're a fan of you. You they're listening now. And when they read it, they're like, oh, and they're going to buy six copies for everyone that works at the flower shop, even the guy in the back that just like because they're going to realize, okay, this is something like.

Gary Vaynerchuk (00:40:30) - So it's interesting the reason I'm asking because I'm curious. Ehm, like what? Back to that point, because you actually just did the thing that I know, and I know that there's been other books like written that you bought, ehm, that you did not buy for everyone on the team. Which gets me to the point. What do you think made you want to buy it for everybody on the team?

Amy Porterfield (00:40:48) - Okay, two things. And I literally texted Jasmine last night like, oh my gosh, this book. And so it was two things. Number one, I am all about action. I want people just to get into action and do the thing. And so there's no excuse when you have this book, you tell them exactly what to do and how to do it. There is no question I feel like it's the guidebook for exactly what's happening in modern marketing today. So that was number one. And number two, you said it in the book. You cannot ignore this. You cannot run a successful business without this.

Amy Porterfield (00:41:22) - So let's go.

Amy Porterfield (00:41:24) - The time is.

Amy Porterfield (00:41:24) - Now. No more.

Amy Porterfield (00:41:26) - Excuses. I loved every minute of it.

Gary Vaynerchuk (00:41:29) - It's interesting. Like this is not a joke. You guys might laugh. I literally was weirdly bored at moments of reading the book for the audio version. Because it's so detailed. It started making me feel like I was in school.

Amy Porterfield (00:41:43) - And that is it. It is it.

Jasmine Star (00:41:46) - Honest to God is a textbook. So it's like you can't nobody has excuses anymore because I think in jab, jab, jab, right hook, we talked about it in theory and you gave examples and you profiled you profiled businesses.

Amy Porterfield (00:41:56) - But this is so.

Jasmine Star (00:41:57) - Much like literally screengrabs of content.

Amy Porterfield (00:42:00) - There's like.

Gary Vaynerchuk (00:42:01) - Screens.

Amy Porterfield (00:42:01) - There's. No hard and like lots of examples.

Amy Porterfield (00:42:08) - You bring it to life. Lots of examples. We're obsessed. We are.

Amy Porterfield (00:42:11) - Obsessed. And we are so excited. What did you like.

Gary Vaynerchuk (00:42:14) - This part where there's like the QR codes? I'm pumped about this part where, like I talk about it, but you could actually like pull it up on your own.

Amy Porterfield (00:42:20) - So for those of you who are not.

Jasmine Star (00:42:21) - Watching the video and you're just listening to the audio as you go through the book, this is so freaking smart is he's he's highlighting an example of a piece of content, but it's just a screengrab because it's like paper. And so QR code, you can scan the QR code and then it'll pop you up to that piece of content. And I just have to say, as a sidebar, any creator who Gary is featuring shout out.

Amy Porterfield (00:42:42) - Like, y'all, just y'all get.

Jasmine Star (00:42:43) - Like one of the greatest marketing books to go down in this decade and you're getting this shout out, let's go, Gary, you should get see exactly.

Amy Porterfield (00:42:50) - There's parents y'all there like Gary.

Jasmine Star (00:42:52) - Got D's in school and yet created a textbook. How's that for a full circle moment?

Amy Porterfield (00:42:56) - Right. There it is. There it is.

Gary Vaynerchuk (00:42:58) - I literally want you to hear this. Like, it really was the weirdest thing I could like. I, I'm always focused on, like, my wife works on why I talked so much about passion and doing what you like.

Gary Vaynerchuk (00:43:10) - When I like something, I'm like, so laser focused. Like, I know, like there's a piece of dust going by. When I don't like something, I glaze over it like. Like I have to have, like, real family members be my lawyers because I'm not reading a contract. I mean, I glaze over it after the first sentence starts. This was so school and in certain parts of the book, because I was dying to write the book that got the reaction that you two are giving me from people that look like you two, meaning I can write a social media 101 book in an hour every day of my life until I die. I wanted to write the 301 course, the one you take junior year of college where you're like, you know, like as the reason you said earlier, we get picked so many books. The reason you got to don't get excited is like, I knew that five years ago.

Amy Porterfield (00:44:04) - That is so true. It felt so. It felt elevated.

Amy Porterfield (00:44:08) - But still very doable that you hit it on the head right there.

Gary Vaynerchuk (00:44:12) - Because it is. But I think what was really fun for me when I wrote it, some of the people on my team so bad for me is completely exploded. Vayner x Sasha Group. All of it has exploded in the last three years and I mean exploded like you all share. Like we went from $100 million revenue business to 350 million. That's a lot of growth in a very short period of time.

Amy Porterfield (00:44:30) - Yes.

Gary Vaynerchuk (00:44:32) - But it's because we figured this out four years ago. Like I really got I really hit another gear, ironically, at the expense, a little bit of my own personal content. I'm so busy building the machine, and I'm so in the office all the time. And now on the ballot, I'm not giving my team the daily blog content to make like. It's really funny though. I think we're on the. We're starting to like. The reason I'm even saying it is because I think we're about to really crush to. But what's crazy about this book is there's multiple people in my company that are upset about this book.

Gary Vaynerchuk (00:45:04) - This is real talk because they feel like every advertising agency is going to read it. And like, I gave away our secrets.

Amy Porterfield (00:45:12) - That's when, you know.

Amy Porterfield (00:45:13) - And I hate.

Gary Vaynerchuk (00:45:16) - And I told them, I said, it doesn't matter. People aren't going to do it right.

Amy Porterfield (00:45:22) - Did you? These people are not.

Amy Porterfield (00:45:24) - Going to do it.

Gary Vaynerchuk (00:45:26) - Yes.

Amy Porterfield (00:45:27) - That makes me sad.

Amy Porterfield (00:45:28) - But it's true. Me too.

Gary Vaynerchuk (00:45:30) - But it's true. Like. Like it's what I. I definitely did what I always do. I simplify it in wine. I do it in marketing. I do it in life. I'm good at that. It's all there, as you know. I wrote it in a manner that would work for a lot of people that don't love my content, because I'm very macro. I went very micro. This is like there are there are people that are very different than me, that are straight-A students, that this is going to be their favorite Garyvee book. I already know it. Yeah, but I still know that people aren't going to do it because it's hard.

Amy Porterfield (00:46:02) - It is, but it's action.

Gary Vaynerchuk (00:46:03) - But it's easy. It's the same. It's everything in life. Going to the gym every day is hard if it doesn't come natural to you. But as someone who didn't do it for the first 38 years of his life, but he's done it for the last ten years of the life. But then there's a tipping point, and then it becomes easy. It's still kind of hard because it doesn't come natural, but you can understand how to do it. I used to tell people ten years ago that I didn't go to the gym because I was too busy. I am 400,000 times more busy today than I was ten years ago. I go, I go, I go every day.

Amy Porterfield (00:46:33) - Because you know the rewards. You know what it will do for you. You believe in it.

Gary Vaynerchuk (00:46:38) - And that's why I'm so obsessed with this one. Yeah, like, I know, just, like, crush it and jab, jab, jab, jab. Thank you so much for saying it.

Gary Vaynerchuk (00:46:45) - I get it every day. Every day of my life. I get an email or DM multiple by the way of someone telling me that rush it and or jab, jab, jab, right hook and occasionally crushing it changed their life every day. I think this book is going to do ten times, 20 times that by itself, because I know I pushed myself further than I'd gone with the others.

Jasmine Star (00:47:09) - And it.

Amy Porterfield (00:47:09) - Shows and it shows, and that's.

Gary Vaynerchuk (00:47:11) - Why I think YouTube reacted this way and I wrote it for you. Meaning I wrote it for people that really know me or really know somebody else that really knows it, like they themselves know it, they're actually winning, but they don't realize how much they're leaving on the table, because if I wrote it that way, it's definitely going to work for everybody who's listening, who's never done it.

Amy Porterfield (00:47:33) - I love that.

Jasmine Star (00:47:34) - I love that Gary. We want to say thank you for your time. We want to say thank you for inspiring us. And thank you for reminding us that it is simple.

Jasmine Star (00:47:42) - It is not easy for you saying it is hard. It's like fine. So we accept the hard and we drink from that cup. And so for those of you for those.

Amy Porterfield (00:47:51) - One.

Gary Vaynerchuk (00:47:52) - I apologize for interrupting, but it's also fun.

Amy Porterfield (00:47:55) - It is if you let it, if you let it.

Gary Vaynerchuk (00:47:58) - This is what I want people to do it around dog walking or pizza making or building jungle gyms or Legos or reading bedtime stories. Do the thing around things you like. Don't chase trends. Don't chase crypto or cannabis or real estate because you think that's where the money is. Do it around things you either a really no. Or B are just obsessed about. If you're obsessed about the Phoenix Suns, make your content about the Phoenix Suns. And oh, by the way, let me give you another one powerful part I talk about in the book. And it can be and I make content about the jets and garage sailing and v friends and business and marketing and wine. Too many of you listening think, you know, I need a niche.

Gary Vaynerchuk (00:48:50) - Your niche is you.

Amy Porterfield (00:48:52) - Yes.

Jasmine Star (00:48:54) - I love that. And Gary I think I can speak on behalf of Amy and myself. Thank you for seeing us as a niche as individuals, as entrepreneurs. Thank you for taking time out of your schedule to talk about a book we love, and we'll be giving away to people we love, for people who want to connect with you and give you a shout out your Gary Vee on all social platforms anywhere else, besides going to your local book retailer and buying day trading attention anywhere else you want to send people.

Gary Vaynerchuk (00:49:21) - Nah, I think that to personal.

Amy Porterfield (00:49:23) - Thank you. Okay. In the history of all.

Amy Porterfield (00:49:25) - Podcasts I've ever done, no one has ever said no. Yeah.

Amy Porterfield (00:49:28) - Like they're like, yes.

Amy Porterfield (00:49:29) - In this place, you're like.

Amy Porterfield (00:49:30) - No book.

Jasmine Star (00:49:32) - On social. Yeah.

Amy Porterfield (00:49:33) - It's so good.

Gary Vaynerchuk (00:49:34) - Honestly. It's weird. I really didn't want to do any marketing for this book because I think this is the first one since Crush It, that it's going to do the work by itself.

Amy Porterfield (00:49:46) - I will, I will, I will. Very glad that you.

Amy Porterfield (00:49:49) - Decided to do this because this was a delight to us. So thank you so very much, Gary.

Amy Porterfield (00:49:54) - Thank you.

Jasmine Star (00:49:54) - Thank you, thank you, thank you for watching and listening. The Jasmine Star Show Amy Porterfield and I are so happy and honored that you're here. Thank you for giving us a time to ourselves and Gary. And be sure to by day, trading attention wherever your favorite book seller is. Thanks again.