Jasmine Star (00:00:00) - They saw that somebody who wasn't the best or the most qualified or the most talented could legitimately show up like a broken gangster and do the damn thing. That is what they saw. And then on top of that, they saw somebody making magic out of beans and being a luxury photographer on top of that. Welcome back to The Jasmine Star Show, where we discuss business mindset and today, breaking the rules and taking risks in business. Okay. So to be very, very okay I almost start off here. I grew up in a very conservative home. Like we had rules for rules. We had a rule for how we should answer the phone. Thank you for calling the white House household. How may I help you? Yeah, we had a rule for how we behaved when guests came to dinner. The kids cleared all of the plates, and then we set out coffee and creamer for after dinner drinks. We had a rule for what we were allowed to watch. Basically, as a rule of thumb, if it wasn't on PBS, it was basically off limits because, well, the Smurfs practice witchcraft and Scooby Doo.

Jasmine Star (00:01:01) - Oh, they had too much, too many ghosts. And saved by the Bell showed promiscuous teenage relationships. Even though, as I pointed out as a kid, I'm like, promiscuity. Since when is kissing promiscuity in my conservative household? It was so. As you might imagine, I broke almost every rule. Not because I was a troublemaker, but because mostly if the rule didn't make sense to me, I would challenge it. I challenge rules with so much frequency that my mom would start almost every conversation with Jasmine. I don't want to hear a peep from you about this, so you just listen without a single word. Legitimately. That was her script. So there were so many times that I challenged the rules that my parents, they just came to expect it. But one time I talked back to my mom so much that while she was sweeping the kitchen, she got so angry she lifted her broom like she was going to swap me. But I like juked. I ran away, like literally.

Jasmine Star (00:01:53) - I sprinted and then I noticed that she was running after me. My mother chased me out of the kitchen, out the front door, down our gravel driveway, past the neighbor's house, until she, like, realized that she was standing on the sidewalk in bright pink sweatpants and she was barefoot and her hair was in a rat's nest, and she's holding a broom. And I was like, oh God, she could finally, like, I'm running. And I turn back and my mom is like, red in the face. And she yelled down the street, just wait until your father comes home. And I was like, oh God. So I remained a challenger through high school. And then later, when I announced that I was going to go to law school, my parents are like, yeah, obviously. So even to this day, I challenge rules or norms that don't make sense. And this is exactly why in this episode, we're diving into my healthy, rule breaking framework that I put together for this episode.

Jasmine Star (00:02:53) - We're also going to be covering a theory called the Rule Breaker Mindset, and one of my favorite stories about someone who built a legacy, breaking the rules. And then finally, we're going to end this episode with an action step that will help you start embracing your inner rule breaker so that you can build a business that stands out in your own way, even if you're not a natural rule breaker. Maybe you love following the rules. Cool. Embrace a little bit to start seeing things in new ways. So I want to make sure that you stay until the end, because that's where I'm going to be giving you a very specific action step to ensure that you break rules that benefit your long term growth. Now, before we dive into the Rule Breaker mindset, let's have a quick conversation about the role rules play in business. I like to think of rules in business, like training wheels on a bike. They help keep you steady as you learn foundations and processes, but eventually you got to take them off, right? And that's where things get good.

Jasmine Star (00:03:49) - That's why they get juicy and fun. And it's where you learn tricks and find your own style, your own secret sauce, your savior. You know, you do it your own way. I do believe that rules can be beneficial, but I also believe they can be kind of limiting. So here are two of what I am sure are many reasons why. Number one, rules can stifle creativity. Have you ever heard someone say which might be the worst phrase ever? Well, it's just always the way it's been done. I don't know if anything can shut out new and innovative ideas faster than that one sentence. So this is a real life example. My husband and I took our daughter for the first time to Hawaii a few months ago, and we love, oh, we just love waking up early. Well, he doesn't really like waking up early. I love waking up early. I love going and getting his coffee. And I like returning to the room saying, good morning, coffee's ready.

Jasmine Star (00:04:47) - And then I sit out out on the balcony and I watch the sunrise, or feel like the sea balm air floating through my hair. And there's one morning I go down and the resort had complimentary coffee. As long as you poured it before 7 a.m., not very many people were there, I have to tell you. But the coffee station, I just went through the coffee station thinking, okay, this is a little bit weird, but. I didn't think anything of it. Well, the following day JD was ever so sweet. He woke up, he went down to the coffee station, and he noticed that there was a line of people who were waiting. And then one guy, while there was a woman who was kind of cleaning or updating the coffee station, he had said, can I can I offer you a piece of feedback? And she turned to him and she's just like, sure. He's like, do you notice that in a self-serve coffee station, normally there's not a line of people waiting, but here there's a line of 5 or 6 people waiting.

Jasmine Star (00:05:41) - And he says, if you notice, you have the cups, the creamer, sugar and lids all on the right side of the station. He's like, so what happens is somebody goes, they get their cup, they move down the station to the left where they pour their coffee, but then they have to go back to the right to get their sugar creamer and, and lid. He said. If you were to put the coffee cups on the right side of the station and the creamer and sugar and the lids on the left side of the station, the line would move. So much faster because everybody's moving in one direction. To which she replied as she looked at him and said. But it's always been done this way. And he said, oh, well, who created it? And she's like, oh, well. And she mentioned somebody. We'll just say, Cynthia, Cynthia's been doing it this way for 16 years. But she retired two years ago. To which he looks befuddled. And in response to her.

Jasmine Star (00:06:34) - Wait, are you telling me that you've been keeping in a system for 16 years, built by somebody who's no longer here when it actually doesn't make sense? Just like I'm going to have to talk to my manager to see how we can do to make this change. So JD knows, like, we're just that weird couple, like, we talk about like, efficiencies and we talk about business and we talk about strategy in our free time. Y'all, we're on vacation. So at breakfast later on, he tells me he recounts the story. And I looked at him and I said, you want like, I bet, I bet like 99% sure. The guy who had that suggestion was a business owner himself. Like pure, the only business owners are like, how do we make this more efficient? These rules that like building out this coffee station don't make sense. Okay, so we talked about how having rules stifle new ways of thinking. Well, it's just the way we've always done it. The second way that rules can prevent is adaptation.

Jasmine Star (00:07:23) - The business world and the marketing world you all know, especially in social media, it's constantly changing. Rules that worked yesterday might not work tomorrow. So adaptation is so important in business. From what I've seen, the companies that embrace experimentation or the companies that they just win. So what's the answer? Healthy rule breaking. Now, what's the key difference between healthy rule breaking and reckless wheel breaking? Well, I'd say it boils down to two things intention and consequence. Think of it this way healthy rule breaking is more like bending the rules, and I feel like it's often done with good intentions. Think of it like bringing a birthday cake into a restaurant that has a sign outside that says no outside food, but it's for your sister in law's birthday and it's a cake now. Reckless rule breaking like on the on the weak, other hand, would be like sneaking in a whole pizza into the restaurant. There are different types of rule breaking with intention. No, I actually want to share a real life example who's somebody who brilliantly defied convention and transformed an entire industry by using healthy rule breaking.

Jasmine Star (00:08:26) - And it's a story of Coco Chanel. Now, here's a side note. This is a story that is literally in one of my daughter's books called Little People Big Dreams. For parents who are listening, I highly recommend this entire book series. It's so amazing and beautiful, and I really love this historical story, especially because Chanel wasn't born into privilege. She grew up in poverty, which a lot of people didn't know, and she had this fire inside of her and his skill for thinking outside of the box. Chanel believed that fashion could be about comfort and elegance and above all, freedom. Now, keep this in mind. This was the 20th century in France, where women were wearing corsets and frilly dresses, and basically the only clothes that they were wearing was like, oh, is this appealing to a man at the time? So what did she do? She started designing clothes that were simple, sleek and stylish, so no more sucked in. Ribcage is just clean lines and timeless elegance. And let me tell you, the whole world took notice.

Jasmine Star (00:09:26) - But Chanel didn't stop there. She went on to break even more rules. She chopped off her hair into a short bob, which was unheard of at the time. She rocked menswear inspired outfits, and she even dared to use jersey fabric in women's fashion. Yeah, Chanel is a gangster. But here's what I want you to take away. Those, you know, Double C's, those two Chanel C's that you see on those luxury black and white bags. They represent fearlessness, innovation, and doing things your own dang way. Chanel's proof that sometimes the best way to succeed is to break the rules and take some risks. So as we dive deeper into the topic of breaking rules in business, can we please embrace our inner Coco Chanel and revolutionize the way that we do business? Can you think of rules that govern your industry and simply ask, why? Why are we doing this that way? And then can you consider, if you're willing to break a rule as a test? And I kind of think it's better for us to think and act like Coco Chanel than act like Jasmine running away from her mom and pink sweatsuits being sweatpants and a broom.

Jasmine Star (00:10:30) - Okay, so now that we've talked about healthy rule breaking, let's dive into the Rule Breaker mindset and how you can adapt it. When you've embodied this particular mindset, it means that you're embracing change, embracing uncertainty, and embracing the overall opportunity to make a difference by challenging the rules. In some instances that hold businesses back, it means like doing things in your own way and refusing to be constrained by the limitations that somebody else sets. Somebody who doesn't know you, they don't know your business and they don't know your ideal client. Like they have set this. And all of a sudden you're going to like, say, okay, that's the way it's done. Heck no. So how do you embody this mindset? Well, here are four steps that you can take. Step one question everything. Now I don't want you to throw out like whatever the rulebook in your industry is, I don't want you to throw it out entirely. Not at all. But I really want you to think critically about. Why a rule exists, even if it doesn't serve your business.

Jasmine Star (00:11:24) - Like don't worry, in a few minutes I'm going to tell you exactly what questions to ask so you can make the best possible decisions. Step two. Think creatively. I want you to challenge yourself to look for unique or never been done solutions to problems, and be willing to experiment with new ideas. I've always believed that creativity thrives when you're open to new perspectives and unafraid to take risks. Now, when I think back to like, oh, what was the time that you actually did this? Right? Because it's one thing to be like, take some risks, put yourself out there. But it's a different thing when you can actually use an example. So we had a launch a few years ago and we wanted to spark new attention and engagement. So I hosted an Instagram Live where I taught thousands of people how to create a real, in real time. Like we were saying, I know that making a real is hard. Let's all do it together. So people were watching me on Instagram Live, create a real now.

Jasmine Star (00:12:22) - We thought creatively and we got so much attention and new interest for what we teach on the inside of Social Curator. Like there were literally the best of my recollection, over 5000 people at one time watching and creating a real alongside of us, 5000 people on an Instagram Live that we didn't broadcast. We just said, hi, I'm going to make a reel. And then people really started engaging, and then they're like, I want to do this with you. They would bring out their other phones or they would have their friends be doing it with them. And all of a sudden, in front of 5000 people, we got new attention for people who were completely unfamiliar. And then I pitched on the live to join Social curator, and we got even more sales during that launch period. That was doing something by taking a risk, because when you do something live, all bets are off, right? Like you're kind of nervous, you're worried, what are people going to say? How is it going to think? It's like, is it going to make sense or people going to actually do it? That was breaking the pre-existing rules of, well, the pre-existing rule that we had said was people say keep the best stuff for what's behind a paywall.

Jasmine Star (00:13:24) - And I thought to myself, well, what if we show some of our best stuff for free and say, if you want more, it's on the inside. Okay, let's get into step number three. What we want to do in step three is embrace experimentation. And this is my love language. I have to tell you, the game changes when you make a shift from being afraid to try something different, to loving and being excited that it's different. I wasn't always like that, but once I started embracing and becoming a different person, I realized that's what winners do. I want you to remember that some of the biggest breakthroughs, the best businesses, the most groundbreaking products and services derived from challenging the way that things were done. And this brings us to step number four take calculated risks. This means researching new ideas, testing them on a small scale, and being prepared to learn both from successes and failures. It also means, hey, I got to weigh the odds and I have to make informed decisions.

Jasmine Star (00:14:19) - If you think something is going to benefit your business but you're worried about, well, like what other people might say or think or do, okay, fine. That's normal. Analyze the pros and cons and trust your instincts. So I was invited. This was back in 2009, 2010. I was invited to teach the first ever live five day course on Creative Life. Now, for people who are not familiar with creative life, this was and is an online creation education hub. But I was the first person ever to teach a live class on the internet over five days. Now it doesn't seem like that's a big deal now, but if we go back to like 2009, nobody was broadcasting live on the internet. You needed so much technology and bandwidth. It just didn't exist at the time. Now, at the time there was something called Ustream. Now Ustream was used to broadcast live events out on the internet. So I flew up to Seattle. I said I was going to teach this class and they pitched me.

Jasmine Star (00:15:23) - They said, have you ever considered teaching a wedding live? And I'm like, well, what do you mean like a live wedding? And then teaching during it? And they said, yes. And I'm like, I think that's the craziest, most risky idea I've ever heard of. To which they replied, if we created the wedding and it was real, would you teach how to do it? And I was scared out of my freaking mind and I was like, heck yes! I said heck yes! Quite honestly, legitimately in less than a day because I knew that something unique and different was here. It was challenging the norm. It was giving people insights to just what didn't exist. And so I taught for two days. Then we did a live wedding of a live couple in Seattle and that was broadcasted. Now you could watch for free creative life, the whole thing for free, and if you wanted to buy it and rewatch it, then you could and. You would be able to stream it when you want it at a later point in time.

Jasmine Star (00:16:23) - What we didn't expect was that event went viral. And I mean like viral viral, like we were trending on Twitter, we exploded on Ustream. So we were the most popular like thing on Ustream for three days in a row. We had people who had no interest in wedding photography watching this, because it was literally watching a reality show in the making where I'm on a wedding day and I'm shooting photos and I'm talking into my mic. So this is where I'm metering now. Do you see his reflection? It started raining on the day. Where do we go in the middle of the day? There was a time during the reception that there was kind of like this dead kind of lag. Like during reception, people are eating like there's not a lot of action. So what they did is they created this little like side hub for JD and I. It was like a little tiny black box like it was if I was being honest, it was like very simple. Like this is the first days of doing it.

Jasmine Star (00:17:14) - So they created just like a pipe and drape. So it's like probably four feet by five feet. And I'm in there and I am in the process of culling, going through all of my images, and I'm making a same-day slideshow. So while people are eating, I'm going through the highlights of the photos, pulling out my favorites, making a slideshow, and then they're recording me do all of this. Then out on my laptop, I put out this slideshow and then they're broadcasting out on the internet, the behind the scenes of what's going on to producing and doing this wedding we shot that day, I think, my God, for like 14 hours. Then the next day, woke up, taught again, live. I went through and I showed every single image that I had taken on that day we shot. We were. The wedding itself was about ten hours, but we did two hours of pre-production, like two hours after, and I showed everything. I showed every single photo and walked through and explained, well, why did I choose this as my favorite? What am I doing with this narrative? And on day four? The internet was abuzz with how much I sucked.

Jasmine Star (00:18:17) - Like, people were like, whoa, I can't believe she showed all of her photos. Like I'm like, oh, you know, she was overexposed on on on this part. And there's going these things. And so I had showed a completely unrefined look of a gallery. Then I showed the selection that I was going to keep. And that night in the hotel room, we were going to be editing the photos to show what the client would get. Never before has somebody shown everything. Open the kimono to the most dramatic, awful parts of your business. On the morning of day five, I was reading what people writing on the internet and in the hotel room. I started to cry like I was on the floor of the bathroom, and I was like, I think I just ruined my career. I think I raised my hand to show people the inner workings of a business, and I feel like I'm being fried alive. And I told JD, I don't want to go back to day five and teach again.

Jasmine Star (00:19:15) - This is the most painful, excruciating experience that I've ever gone through. And I think that by taking a risk and challenging the norm and breaking the rules and the rule is we don't show all of our trash on the internet for us to have an opinion. We only show the best, we show the best as professionals. And then the rule was broken that you show everything. On day five, I go in, I start teaching, and I addressed it openly and I said, a lot of people have had an opinion about what the work looks like behind the scenes. What I am about to show you is, after I've edited all night and have a gallery of 900 images, you will see what the client gets. And the way that the narrative shifted was so frickin crazy. I went from being persecuted. I don't want to be persecuted. That sounds like a lot. It's not persecuted. I went from just. People were mean on the internet. Okay, whatever you want, however you want to call it.

Jasmine Star (00:20:09) - They were very mean. And then it went from. I can't believe this. This is so incredible. The clients are going to be so lucky. And I think to myself, well, yeah, the world sees and cheers the highlight reel without ever seeing the blooper and the behind the scenes. I put it all out. And what I didn't expect at the end of day five was that people saw themselves in the story. They saw that somebody who wasn't the best or the most qualified or the most talented could legitimately show up like a broken gangster and do the damn thing. That is what they saw. And then on top of that, they saw somebody making magic out of beans and being a luxury photographer. On top of that. The feedback from me being on the base of the floor in the bathroom, thinking I made the biggest mistake of my career ended up being the best move on my career. Because I say if you could do if you could make a career and make millions by not being the best, then what? Stopping you? Then that became like a mantra for every business and every iteration of my business thereafter.

Jasmine Star (00:21:19) - All right, let's get into step five. And that is to stay resilient. This should be a step just about in every framework. You know what I'm saying. But you got to understand that breaking the rules means it probably won't always lead to success. And the chances are there's going to be setbacks and challenges along the way. But it's really important to stay resilient. What does resilient mean? Getting back up and persevering. Breaking the rules isn't just about I am here to break the rules just because no, it's about learning who you're becoming and what you're learning in the process. Now, a lot of times we expect like every time we break the rules, even with the best intentions are we should be rewarded for being the Joan of Arc of these decision making in the business world. But in every case, that is not what happens. But here's the thing playing by the rules guarantees. You won't get the changes that you want or get an outsized return. I've embraced that. Breaking the rules. Or let's just say, doing things my own way is the only way to leapfrog growth and get massive results.

Jasmine Star (00:22:20) - So what am I really saying? Learn from your failures. Adapt. Keep pushing forward towards your goals. So now let's chat about the right rules to break. Remember, step one in the Rule Breaker Mindset framework was to ask questions. Well, here are three questions to ask yourself now. These questions will help you assess if a rule should be broken. Question number one what's the rules? Original purpose. Was it created as a safety regulation, a legal issue, or is it an outdated practice? The reasoning behind the rule can help you determine its impact. So here's an example. A golden rule in social media marketing seems to be never post anything controversial on social media. Never, never do it. Now, if you've ever watched The Last Dance on Netflix, there's a scene where a reporter asks Michael Jordan why he never talks about politics. And then Jordan famously replied, Because Republicans wear shoes. Do you? Now, in the 90s and early 2000, appealing to the broadest audience was key. But times have changed.

Jasmine Star (00:23:24) - Discussing controversial topics depends on the business. It depends on the ideal client and the company's vision and mission. Okay, so let's say you're a women's marketing coach who specializes in faith based businesses. Your ideal client might be a Christian entrepreneur who wants to integrate their faith into their marketing strategy. Even though religion can be classified as a controversial topic. This is where strategic rule breaking comes in. It probably isn't the best interest of the coach to break this quote unquote rule. Breaking the rules actually helps her business. So question number two what is the risk and is it worth it? Could it create harm, damage your reputation or lead to legal trouble? After you answer those questions, compare it to the risk against potential rewards. Now, we don't want you breaking rules that get you into legal trouble. Clearly, right. But beyond those big things that could change your business, how does it really impact you? Okay, so for our women's marketing coach, the risk of discussing faith based topics on social media could be alienating potential clients who don't share her religious beliefs or sparking negative comments or online debates.

Jasmine Star (00:24:36) - But let's weigh those risks against the potential rewards. The rewards could be deeper connection and trust. With her ideal clients standing out in a crowded coaching space by offering a unique faith based perspective or increased engagement, trust and loyalty from her target audience. None of those risks are detrimental to her success, and I honestly think the rewards of connecting to her ideal client on a deeper level will outweigh those risks. So now she can move on to the question number three, which is is the rule still necessary? Does the rule still address the original issue or has the situation changed, making it not so relevant, you know, as it once was in this case, the no controversy rule in social media? It has changed. Back in the day, the focus was on casting a wide net and appealing to the largest possible audience. Today, social media is about targeted marketing. You know, that strategy is an appeal to like, one very specific person. Now, even asking and answering these questions, if I'm being totally, completely honest, you'll most likely experience fear and resistance with breaking the rules.

Jasmine Star (00:25:46) - You're going against what is considered best practices. You're venturing into unknown territory. It is natural to feel anxious or hesitant. But I also want you to remember growth often happens outside of your comfort zone. Coco Chanel famously said, in order to be irreplaceable, one must always be different. Ooh, okay, Coco, let's bring down the house Queen. So here are three common fears and hesitations that might come up when you're breaking the rules. Because if I call them out in advance, you will be prepared for them. And then you're going to know it's normalized. Number one, fear of failure. This one's a biggie. Stepping outside of the lines can feel risky, and the fear of things not working can be paralyzing. But I want you to remember, even failed experiments are valuable learning experiments and experiences. I have learned more from my failures than my successes. In fact, my podcast has been incredibly cathartic for me. I used to look at my failures as lessons for myself, but openly sharing my failures with you has made my mistakes so much more powerful.

Jasmine Star (00:26:54) - Whenever I make a bad call, or if I make a wrong guess, or I break a rule that didn't work out well for me, I now always ask, what am I learning and how can I share this with podcast listeners? They're number two. Doubting your own judgment. When you break the rules, you're essentially saying, I'm trusting that I know my business better than anyone else who's established those best practices. And then it's natural to second guess yourself. If you fill this out, I want you to remember that no matter the outcome, you're still at least one step closer to the business you want to build because you took inspired action and you did it differently. You did it in your own way. And the third fear that you could experience when breaking the rules in business is facing criticism or backlash. Okay, when you break the rules, especially established industry norms, you might face criticism from peers and colleagues. And let me tell you, this has more to do with them than it has to do with you.

Jasmine Star (00:27:55) - They they did things the way that they were told. And that's fine. That's great. But when people see other people doing something that they did not have the courage can do, it can trigger something in them. When you experience this, it can be really discouraging. Trust me, I know. The key here is to be prepared for this with different responses, and your focus should be on your results. If your rule breaking ultimately benefits your business, then the criticism will likely fade away and then other people will start following your lead. Ooh, let me tell you something. Your success will silence their doubts. All right, before I give you your action steps, let's review what we discussed today. We went over two of the main reasons that following the rules passed your foundational phase and what they are. Right? Like, why are we following the rules? Because they could stifle creativity and there could prevent adaptation. We talked about the rule Breaker mindset. And that four step framework is step number one question everything.

Jasmine Star (00:28:53) - Step number two think creatively. Step number three take calculated risks. Step number four state resilient. We went over the three questions to ask yourself to know whether a rule is worth breaking which are number one what's the original rules. Purpose. Number two what's the risk. And is it worth it. Number three is the rule still necessary? And finally, we talked about three of the most common fears and hesitations when it comes up with breaking the rules and of course, the mindset to keep at it when you are experiencing those things. Okay, so now for your action items. You know what? This podcast, we just take action. I want you to inject some innovation in your business. Right. Like what are you going to do. Step one spend 5 or 10 minutes brain dumping things in your business that might not be serving you that you're doing because you're like, oh, well, these were like established rules, or these are like the best practices. Here's a few ideas. Meeting frequencies, customer service protocols, or the do's and don'ts of social media content.

Jasmine Star (00:29:53) - Like, I have to tell you that there was a time like me going against the norm. I was getting so many photography inquiries when I started my business and it really grew. There was a lot of demand, and I was getting so many inquiries and I was wasting my time going through a bunch of people who are never going to be qualified to be my clients, because I charged a lot. So what I started to do, which at the time was unheard of, I just started listing my prices. I said, price is listing. And then I said my listing price. And people were like, oh, she's putting her prices out. Yes, I am, because I don't need to waste time going through inquiries for people who couldn't even afford half of what I was charging at the time. Okay. Step number two. After listing these areas of like, oh, why did these rules exist or are they still here? Think creatively about better ways to do them and then implement them. Here's an example.

Jasmine Star (00:30:39) - Instead of weekly meetings, maybe you can go to like bi weekly or monthly meetings to free up more time and focus on work. Just because it's always been done doesn't mean that it needs to be done. And then just send a short like like a lume. Maybe if you're not having weekly meetings, you could send an audio or a video with the weeks off that you're not doing it. Then there's your update. Okay, remember, when it comes to breaking rules in your business, you're the expert. You know your business inside and out, and you know which rules are holding you back. So trust your instincts and don't hesitate to challenge the status quo, because I want you paving the way for your own innovation and success. I want to say thank you for listening to The Jasmine Star Show. It is always an honor and privilege to share this time with you. Like always, the ask has always been the same, so don't turn off the podcast quite yet. If you have not left a review and you have listened to more than three podcast episodes, y'all hook a sister up and pay it forward.

Jasmine Star (00:31:31) - Y'all out here getting some of the harvest, making your own bread and selling it and not giving a penny back for where the wheat arrived. Y'all, I'm out here gardening a garden of goodness. And how I know that you're here. Being served well is by way of review or sharing it on social media. So y'all, let's get busy. Let's do the dang thing. Thank you for taking risks. And thank you for being the courageous few that will do things their own way to stand out in your market. Thank you for watching and listening to Jasmine Stars.