Katie Haahr (00:00:00) - Have you ever witnessed a speech that left you feeling energized and just ready to take action? Hey there, I'm Katie, president of Social Curator, and in this short into the point episode of The Jasmine Star Show, you'll learn the six elements that Jasmine incorporates into her own speeches to keep engagement high and the energy in the room even higher throughout the whole presentation. Let's listen in.

Jasmine Star (00:00:23) - Okay, so I'm gonna give six foundations while you're writing a speech or a presentation that are going to keep people engaged. So if I am giving a presentation, I never call it. I know on a team meeting, I'm never like, ladies and gentlemen, I'm going to give a presentation. Not at all. I'm like, hey, I just want to talk about a few things. I am though, giving a presentation. I need to have the team bought in on what it is that we're doing. So I'm going to name each of the six foundations first, and then we're going to go into detail about each one.

Jasmine Star (00:00:50) - So foundation number one is the hook. Foundation number two is the main content. Foundation number three is supporting content. Number four is segment structure and transitions. That's a good one. Number five is engagement techniques. And then foundation number six is the call to action. So starting with the first foundation which is the hook your hook should grab the listeners attention. And this can be a statistic. This could be a thought provoking question. It could be a bold statement that makes them stop what they're doing and really listen. Now, this is just my personal preference, but I've also had a lot of lean in moments is when I start my hook with a story. It is hands down, the most compelling way to begin a presentation and really get people engaged at the get go. Now I've learned. I mean, now you're going to see it, y'all. Y'all are going to see this. I have learned that politicians do this when they visit different cities because they want to find like, relatable ground with their constituents.

Jasmine Star (00:01:47) - Okay, so here's an example. And I'm going to leave this very broad because I don't want somebody coming up. Are you Republican. Are you.

Katie Haahr (00:01:53) - A Democrat or are you independent.

Jasmine Star (00:01:54) - Like I'm not I'm just saying whatever party you're about, y'all watch them do this. Sorry I was late Saint Louis. There was a line at the door at mama's on the hill, and I had to get some fried ravioli while I was here. Do you see what they just did? They said, oh, I'm going to subtly drop that. The line describing out the door at a very specific place that's famous in that city, because I had to get what the thing they're most known for. And then what are you going to get from the people in Saint Louis who and hollering child memories, your parents taking you there, late night college runs for fried ravioli. Do you see what's happening? So when the politicians do this, they don't just gain the audience attention, they gain their trust. We've all heard people saying, people do business with people they know, like and trust.

Jasmine Star (00:02:48) - But what we don't always hear is that people like, know and trust people who are like them. That's why being relatable is so important. That's why a good story told right allows the listener to put themselves in the story as an observer. that's a good hook. So the next time you're speaking to a crowd, your team can be virtually online. I want you to ask yourself, what are the commonalities in the audience and how can I create a relatable moment here? Okay, so I was hired for an organization called IBC. It's an organization for people who sell and buy and put in hair extensions. And their conference was going to be in Las Vegas. And the venue that I spoke at was Las Vegas Convention Center. And so as I was preparing the presentation, I really wanted to get grounded in the room and explain why me being at that event was very important to me, and I was able to explain how my grandfather moved his family to Las Vegas and lived in a trailer park. And every morning, even though he was supposed to be retired, he wasn't able to retire, and he took a job as a security guard there at Las Vegas Convention Center.

Jasmine Star (00:04:09) - And I started the conversation there to let people know that there are people who take nominal jobs that people often overlook, and they don't know that they're ushering the next generation of leaders and thought leaders and people who are a part of the American fabric. So the story allowed somebody in the audience to be sitting in a room that potentially my grandfather could have locked up at midnight. So after you earn their attention and maybe a little bit of trust, you should provide a brief overview of what the live or the episode or the training or the speech or your presentation is going to cover a brief overview. Okay. Why preparing the audience for what they're going to learn is going to help them contextualize and digest the information we have to prepare our brains for what it's about to take in. And this helps us pay better attention and retain that. Okay, after you hook your audience and prepare them for what they're about to learn, you can move on to the second foundation, which is preparing the main content. This is going to be likely the bulk of your presentation, and there are several ways that you can organize your information.

Jasmine Star (00:05:20) - It just depends on the type of brain you have. There's not a right way. Your job is to say, how do I remember this content to disseminate it the most effectively? So you can, number one, divide your content into segments or sections. Number two, you can create frameworks or do step by step processes. Number three you can give tips. Number four you can give reasons why. So this would be an example like the four reasons why you should stop drinking alcohol. And then you've got to give them the benefit for better sleep higher productivity to make more money. Whatever the case may be now, it's going to be totally up to you in this podcast right now I'm building on foundations, which is another example of how you can organize your main content. Based on my personal experience, frameworks and step by step processes work best for me and it's just how I'm delivering it. So you'll notice in a lot of my solo podcasts, what I am doing to break down a lot of information is to create a framework like this podcast.

Jasmine Star (00:06:22) - Right now, this is a framework I'm giving you step by step processes on how to become a better speaker. Now, this for me is beneficial because it helps me remember it. And then in the future when somebody says, how do you become a better speaker? I'd be like, oh, let me tell you, I already created a framework on my podcast. Okay. This leads us to listening to Foundation number three, which is the supporting content. We spent most of our time building out the main content. Now you can support your main points and you could do this with facts, statistics, examples, anecdotes, expert opinions. Because when you include all of these like science factual things, you can build credibility and strengthen your main points. And it also shows that you are listening to the cultural conversation of what's going on at that time. For example, in January of 2023, we launched a Business Mindset course, and this was just on the inside of social curators. So people signed up and it was like a four week course.

Jasmine Star (00:07:15) - And we're focusing on how to change our business mindset now in order for somebody to believe me and I am not a doctor, nor do I focus on like, the mind or the brain, it was important for me to anchor my beliefs in science, so I was able to cite by the National science Organization that the average person is thinking about 60,000 thoughts a day. That's a stat from a science organization. And then I included another stat that Doctor Joe Dispenza says that we think 90% of the same thoughts the next day. That's a fact by a doctor who studies the brain. And then I added my own conclusion. This means that about 46% of every thought we think. Is the scene from yesterday? I don't know if I did that. I don't know if I did that math right. So 60. Oh no, 48,000. Right. So we think 60,000 thoughts a day. And 90% of the thoughts that we think are negative. And 90% of the thoughts that we think in one day are repeated the next.

Jasmine Star (00:08:26) - So 40,000 thoughts that you thought. Are going to be repeated the next day and 90% of them are negative. So what did I do? Statistics. Facts? Interpretation. So what then does somebody do with this? If you're a business owner and you are thinking the same thought day after day after day and those thoughts are negative, it won't happen. I'm not moving fast enough. Why is it not happening for me? You're going to stay stuck. in order for me to make a claim like that, I had to route it. These are things that you're called supporting content. So you can also even tie in your own personal stories if you think that this supporting content proves your point. Okay, so before we move on, I want to recap because we're going through a lot right now. Foundation number one is the hook. Foundation number two is the main content. Foundation number three is the supporting content. And now foundation four is transitions. Now I did not I did not learn this until way too long.

Jasmine Star (00:09:18) - Ladies and gentlemen, let me just save you some time. Like I would go through, like a point and then I wouldn't have like a smooth over to the next point. I would just be like, so next. Ooh, that's a little brutal. As a listener. Okay, so here is an example of a smooth transition to guide listeners from one subject to another. Now that we've covered the main challenges of fighting food hunger in America, which are X, Y, and Z, let's go over five potential solutions are what do we just do there? We cover this problems. Now let's go into the solution. If you were paying attention, whenever I feel like I don't have a clean transition and you're in a pickle like I just was right now on the podcast, I go back to, let's review what we've just learned so far. Right? Because then it recalibrates the brain that we're going to take on another piece of content. It is always so helpful to summarize the key points before moving on to the next one, because it helps the listeners digest information.

Jasmine Star (00:10:14) - And you know, here I am doing my own podcast. Okay. So after transitions we can add in foundation number five which is adding engagement techniques okay. So when you can get an audience, when you can get your team, when you can get people who are watching you live, engage is such a powerful tool, because what you just need is one person who's brave enough to engage at the beginning, and then it acts literally like a domino. So we're going to be focused on getting 1 or 2 people to engage. That would then empower other people to follow suit. Now, I know we talked about a little bit about this in foundation number one, the hook, and you might already be naturally doing this without knowing that it's a foundation. Now, you can add engagement techniques by sharing engaging stories, by talking about personal experiences and relatable anecdotes. And then you say, how many people here have have you ever been in this situation? Tell me I'm not alone, okay, we're soliciting connection and having somebody else testify, okay? Engagement techniques can make the biggest difference in your presentation.

Jasmine Star (00:11:16) - I think that what it really helps is like not being over salesy or having your presentation be like to text booky like, it reads like I'm reading from a text, like you're sounding stiff. Like these foundational engagement techniques. They're a total game changer. Now, this foundation really leans into your personal voice, and it really does showcase your personality and your humanness. I remember hearing Simon Sinek, one of the highest paid public speakers. He's an author, consultant, has an organization, and he remembers a story where he was giving a presentation to a speaker's bureau. Now, for those of you who don't know, Speaker's Bureau are the people who handle about 90% of all professional paid speaking events. So they invited him. So basically every gatekeeper in the industry, like was at this event, he says he's giving this presentation and never in his history has this ever happened before or since. But in that moment, his mind went totally and completely blank. He says that he remembers standing on the stage and thinking, there is not a single thought in my mind.

Jasmine Star (00:12:22) - What did I just say? What am I going to say next? And as he's on a stage of the people who are responsible for this whole revenue generator, his business, he doesn't fake it. He just says, I am so sorry. I'm actually so embarrassed.

Jasmine Star (00:12:41) - I don't know.

Jasmine Star (00:12:42) - How I lost my train of thought. What was I saying? And everybody kind of tittered. And he said, no, I'm being serious. And then a woman from the front row had said, you just said this. And then boom, it kickstarted him back into it. And guess what? That showed his humanness. Like he literally won the entire audience over because he just spoke his truth. How many times did people not get on stage because they're so afraid that they're going to lose their train of thought? And here, number one, highly trained, most sought after, most paid professional speaker, and he's on a stage and just says, I don't know what I was saying. That's amazing. Amazing.

Jasmine Star (00:13:15) - So it sprinkles in a bit of you in a presentation okay. Now we're getting towards the end. Foundation number six is the call to action. Even though you should only have one specific call to action, this call to action should do two things. Now a call to action like this is basically what do you want people to do? What do you want your team to do after you give a presentation? What do you want a customer to do at the end of a sales call, like at the end of a live, what do you want them to do? What do you want them to do at the end of a keynote presentation? That's a call to action. Now you should only have one. You shouldn't say, sign up for my newsletter list, book a call and buy the course. No, no, no, it should be. What is the one thing that you want them to do? One call to action. But that CTA, it should do two things. Number one, it should really serve your audience in some capacity.

Jasmine Star (00:14:05) - And this could be providing a mindset shift. Maybe you could facilitate a breakthrough and inspiring action, maybe a thought provoking thought. And it should always feel. And this is how you know the strength of your delivery. It should always feel like they're getting something from that call to action. And then number two, it should serve you. It should serve your audience and it should serve you. You spend a lot of time putting together your speech, your presentation, your training, whatever you're preparing, it's okay to ask for reciprocation.

Katie Haahr (00:14:39) - And that's a wrap, my friend. Six powerful components of a great speech that will help you keep your audience engaged from the first word to the very last. If you enjoyed this episode, if you would take just a moment, just a tiny little moment to subscribe or leave a review, we would be so incredibly grateful. Thanks again for tuning in and we'll see you again real soon.