Jasmine Star (00:00:00) - Welcome to the Jasmine Star show, y'all. I start episodes when I'm feeling very energetic and like, somebody better hold me back because I am like eight cups of coffee removed from my morning caffeine fix. But I have to tell you, when this queen walked into my house, I was like, oh, the game is about to change. So before I get into the introduction, I have to say, you know, I bring people on to the podcast that I have like known, seen, experienced, watched, basically plotted to get on the show. And I will say the plotting has come to fruition because I am a part of an executive coaching program and inside of a slack community, we all get to see what people are doing and how they're showing up. So in a way, you get to assess the other people and get a good sense of who they are. So I came across this really incredible person and I thought to myself, I need to get to know her more. And before we get into the backstory and the origin, I'm really happy to have a two times TEDx speaker.

Jasmine Star (00:00:48) - She is the CEO of Change Global Glitter Shoe. I'm just gonna keep on rolling with it. Change enthusiasm global. That's right. Because the enthusiasm goes wherever she goes. I'm so happy to invite and have on the show Cassandra Worthy. Thank you. What it do? I'm so happy to be here. Hey. I'm okay. Wait a minute. She comes back, she goes like, hey, Jasmine. And then all of a sudden it's like, hello, I'm on. I'm on the podcast now.

Cassandra Worthy (00:01:13) - I gotta keep it real. So disclaimer to everyone listening, watching. So I've been on a like a binge a show for the past two weeks. Okay? And I love it. I love what you do. You were so listener focused and what you bring and making sure it's action oriented. Yes, but your energy is incredible. You're on a 9 or 10 and I know it because I have it exactly. Disclaimer to all y'all, I'm trying to stay chill because if we both go online, just be mindful of the volume dial.

Cassandra Worthy (00:01:40) - You know, if.

Jasmine Star (00:01:40) - We both go nine I'm only expecting an 11. Like please, I say like we're not too much. Sometimes people just aren't enough. That's why we got to raise it up. It's true. It's like Reaganomics. Like our trickle down energy will bring the whole room up with us. Yes.

Cassandra Worthy (00:01:53) - Y'all ready to go?

Jasmine Star (00:01:54) - Yes we are, yes we are. Okay, so, you know, we talked a lot about well, part of the reason I was very attracted to what it is you do and how you see the world is this idea of change. And it took me a very long time to embrace or even like or even, dare I say, like, think about change in a positive way and we're going to get to that in a second. But I really do want to dive into this idea that on this show, we talk about the business of the business, and as an extension of that, we talk about how a business owner is looking at marketing and looking at the future.

Jasmine Star (00:02:24) - So the value add is for listeners to look at your business and say, she has a business like mine, or she has a business that's very different than mine, but I'm really interested in seeing how is she playing in that world and how might I contextual it to my own. So we're going to get into your origin story. But like you and I right now are on an elevator going four flights down, and I'm like, oh, so what do you do? How do you explain your business to me?

Cassandra Worthy (00:02:44) - I'm in the business of maximizing human growth potential through change.

Jasmine Star (00:02:47) - Okay, we'll see that again. But slower because you don't talk fast. I was listening slow. I just need to let me see when I. When I hear a good pitch, it's like, oh, I need I need to hear it. I need to hear it twice. It's like sipping on like at the first sip of tequila and you're like, oh, where does it hit the notes? Yeah. Gotta go back a second time.

Jasmine Star (00:03:04) - Give it to me one more time.

Cassandra Worthy (00:03:05) - Yeah. I am in the business of maximizing human growth potential through change.

Jasmine Star (00:03:09) - See, that's why I wanted her on the show. Human growth potential. I want to be 2 or 3 weeks after this 60 minute conversation. Okay. And so then we're on the elevator. I was like, oh, well, how do you do that?

Cassandra Worthy (00:03:18) - Yes, I do that through data based, research backed mindset, skill set and toolkit. And it's all around empowering individuals to harness the power of emotion to fuel and accelerate their growth through change, and granting permission for those really difficult emotions that we feel when we go through change like fear, frustration, anxiety, to use that as guidepost that signals as fuel to move us forward as opposed to hold us back.

Jasmine Star (00:03:44) - So ladies and gentlemen, if that is not a podcast hook I have ever heard, but before we get to that stuff, that's why the podcast was created. It's for that. But before we get there I want to talk about the business, about what it is you do.

Jasmine Star (00:03:55) - And so I know that the origin story is going to bisect this at some point in time. But like your business is what? Yes, like beyond like the the tagline, the marketing. Talk to me about your business.

Cassandra Worthy (00:04:07) - Yeah. So it's leadership development, it's consulting. And I also do a lot of keynotes okay. So three there's.

Jasmine Star (00:04:12) - About three arms to it three revenue.

Cassandra Worthy (00:04:14) - Streams. There's three arms. And the core of it. It all started with keynote. And I thought that that's what I would do. I would be a keynote presenter. But because of what I was bringing and the pull that I got from my clientele, I saw that there was something different. There's something bigger that they want to sustain the energy and the message, and that's how the leadership development element grew out of that. And so we create these really incredible learning experiences for our clients, where really we're bringing the meat of what I wrote in my book to life and all the things that we've learned in our research, bringing that to life through these transformative experiences.

Cassandra Worthy (00:04:48) - And we have programs at every level in an organization, whether you're an executive, whether you're a leader of someone who wants to become a practitioner of the knowledge that we bring, or someone who just wants to get in it and become a practitioner. How can I be a practicing change enthusiast? How can I practice the skills that you all have researched and know are foundational to leading and executing through change with excellence? And so we have a whole menu of learning experiences. And then as a part of our business approach, we also do cultural discovery with clients. And the idea behind that is not to do like the typical cultural assessment where you're thinking about what are the behaviors in the organization, I want to go elevate higher than that, and we want to understand the stories that people are telling themselves as it relates to how they move through change, and ultimately the overarching narratives that are inspiring the behaviors that you see. And so we staff world class journalists to do these, these cultural discoveries. We're interviewing individuals within the organization to understand those stories and those narratives, which informs our work moving forward.

Cassandra Worthy (00:05:46) - How deep do we need to go? How many practitioners would we recommend bringing to the organization? And who do we think the early adopters might be to actually gain some momentum as we move through the organization?

Jasmine Star (00:05:56) - Okay, so I'm going to repeat back what I think I heard. Yeah. So when we look at the business of your business we have a product suite starting perhaps book. Yeah. Book keynote. Yep. Transformative learning experiences. Yep. Cultural assessments. Yep. And stories about change. And who might be the early adopters in the organization to implement and continue that change.

Cassandra Worthy (00:06:20) - Correct. And the cultural discovery. That's where the stories are baked in. So we learn the stories through our discovery process. And then once that process is done, it informs what are the products that we need to bring to the organization. Those products are a learning experience.

Jasmine Star (00:06:32) - That's so interesting. So you started off with the book.

Cassandra Worthy (00:06:35) - Yep. Well, actually, no, I started off with keynote.

Jasmine Star (00:06:38) - Okay.

Cassandra Worthy (00:06:38) - And then I got again that pulled.

Cassandra Worthy (00:06:40) - Have you written a book? Do you have a book? Do you share this in a book? And I'm like, I don't have a book, but I need to write it. And so I had been keynote ING for about a year, and that I ended up linking up with a mentor who was actually the president of hey House and told him, look, I'm getting yes, dude.

Jasmine Star (00:06:55) - That man moves. You know, he is like the G and lasagna silent, but you need it right? Is he.

Cassandra Worthy (00:07:01) - Not? He is so well.

Jasmine Star (00:07:02) - Connected and.

Cassandra Worthy (00:07:03) - Such a beautiful soul.

Jasmine Star (00:07:05) - So he gets business. I'm telling you. Here's the thing. If you want to write a book by somebody who gets business, reads that person. Yes, and I say that. And I'm not even trying to pitch a book or, like, be like Reid Hoffman. Do you hear me? No, not at all. But he gets it. He really.

Cassandra Worthy (00:07:16) - Does. He's incredible. He's incredible.

Cassandra Worthy (00:07:18) - So he was a mentor of mine because, you know, talking to origin. And I was following my curiosity. I'm a chemical engineer. I spent some years in corporate, but I always heard this.

Jasmine Star (00:07:27) - Way, way slow down, slow down. See, people say, I talk to you. And all of a sudden now I'm telling you, I was like, now do I understand how people are saying no? I wanted her to say it again. Thank you. Okay. Chemical engineer correct? Yes. I mean like black unicorn. Yeah. Girl magic. Okay. So. Okay, so. So you're a chemical engineer. Correct. Let's go to the origin story. Let's just I usually hold off, but like. No, it makes sense here okay. Let's go.

Cassandra Worthy (00:07:54) - So what started out as chemical engineer okay. And I pursued that in corporate I worked for Procter and Gamble large consumer packaged goods. And I went through a lot of big change in corporate mostly acquisition.

Jasmine Star (00:08:07) - Can we can we back up?

Cassandra Worthy (00:08:08) - Talk to me.

Jasmine Star (00:08:10) - you're in high school.

Cassandra Worthy (00:08:11) - Where? I'm in.

Jasmine Star (00:08:12) - High school. Let's go back to high school.

Cassandra Worthy (00:08:13) - Great. Where are you? High school. I'm in Potter Springs, Georgia, and McEachern High School. I am very much so into sports. I'm doing Shotput discus. I'm doing basketball, I'm doing volleyball. I have career pursuits of pediatric neurosurgery.

Jasmine Star (00:08:26) - Well, wait a minute. If you're into sports. Yes. And you're doing the sports and probably doing well. Yes. Is anybody looking at you as like scholarship, like sports scholarship potential. And you just know that that's not for you.

Cassandra Worthy (00:08:37) - Well, it is for me, because I'll take the money. Thank you. so I got the scholarship. I went to Georgia Tech with shot putting, discus.

Jasmine Star (00:08:42) - You got that key point? Yes. Oh, so you're a visitor.

Cassandra Worthy (00:08:47) - I'm very competitive. I'm very.

Jasmine Star (00:08:49) - Competitive. Well, congratulations. Okay, so you get to Georgia Tech on a sports scholarship. Correct. And do you know your major going in because you have a game plan?

Cassandra Worthy (00:08:58) - I do it's it's pre-medical biology okay.

Cassandra Worthy (00:09:01) - And I had a very clear game plan and one that I had had since I was in the fourth grade knowing I was going to be a pediatric neurosurgeon. And so I started in pre-med biology. But then by the time I got to sophomore year, I started to really think to myself, what am I doing and why do I want to do it? And I started looking at the amount of schooling that I would have to do complete. My bachelors, go through medical school, 9 to 11 years of residency at the time for neurosurgery, and I'm thinking it's going to take me a long time and a lot more of this schooling that I'm already tired of before I can actually be this neurosurgeon making the type of money that I want to see. And I'm like, wow, that's a lot. It's like, what if I switch to something like chemical engineering? I could still pursue medicine if I wanted to, but I also could get paid really well with just a bachelor's degree. So I switched my major and I never looked back.

Cassandra Worthy (00:09:49) - I started interning with research firms, other, you know, innovation, research and development, and I decided to go full time with chemical engineering. Okay.

Jasmine Star (00:09:56) - So you're at Georgia Tech at this time. And when you make that change, I'm trying to look at like the. Yeah. At that time. Yeah.

Cassandra Worthy (00:10:05) - Oh my God. No no oh no. So I was one of maybe 2 or 3 females in my chemical engineering courses. Certainly the only woman of color, okay. Certainly in most classes. And so the diversity certainly wasn't there. I found the diversity in in athletics in my track and field folks. And that's that's predominantly where my friendship circles were, is with with the athletes.

Jasmine Star (00:10:27) - So at this point in time, we see you graduate college and you have a great experience. You are academic. And at that point, what do you decide to do at that point?

Cassandra Worthy (00:10:38) - I decide to go with P&G because I'd already interned for them a couple times, and beginning my senior year they'd already given me a full time offer.

Cassandra Worthy (00:10:45) - And so I started my final year knowing that I am already going to make all this money and I already have a job.

Jasmine Star (00:10:50) - Now where where is P&G?

Cassandra Worthy (00:10:52) - P&G, this is headquartered in Cincinnati, and so that's where I was going to move to Cincinnati.

Jasmine Star (00:10:56) - Oh, so you're like 22, 23 ish. Yes. And you moved to Cincinnati. Yep. Yep okay. Yep.

Cassandra Worthy (00:11:03) - From Atlanta. And I was ready to go. I was ready to go because I thought I was going to go to college out of state. I wanted to go to Duke, but I got waitlisted and then rejected. And so I didn't go out of state for school, but I was ready to go for my professional career. And so I went to Cincy. P&G learning, corporate learning, how to tailor my style for the audience that I was presenting to. I learned a lot at Procter. They are a culture and a company that I just that I love, that I just love, and I honestly thought I was going to retire with them, but life had other plans.

Cassandra Worthy (00:11:33) - But yeah, so I spent about four years in Cincinnati, and then I transferred to a different organization and moved to Boston. And it was because of that transfer or the reason behind that was an acquisition. I was going to work in a business that we had recently acquired, and that was one of the toughest, most challenging.

Jasmine Star (00:11:49) - So when you say at this point in time, you're like, I was going to work for an organization we had recently required. P&G had done an acquisition.

Cassandra Worthy (00:11:55) - P&G acquired a multibillion dollar organization that was headquartered in Boston.

Jasmine Star (00:12:00) - And they wanted you to go to Boston. Correct. And your feelings about that?

Cassandra Worthy (00:12:04) - I loved it because at the time, my girlfriend at the time was leaving Procter and was going to MIT Sloan. Oh, so she was going to to be school. And I was like, this move makes sense because I can go work still with P&G. And she can be, you know, at business school. So it made sense.

Jasmine Star (00:12:19) - Okay. So then now you're at this organization in Boston.

Jasmine Star (00:12:22) - Yes.

Cassandra Worthy (00:12:22) - And and mass hits the fan. Okay. And it was the most challenging, stressful, frustrating experience I've ever had in my professional life. Feeling that us versus them, bringing the best of my ideas, the best of myself, my excitement about what the melding of these two incredible companies could mean and met with such resistance because it's like they were feeling you all are coming in and trying to tell us what to do. We've been doing this for over a century. We know what we're doing. We don't need y'all. And I felt that. And yeah, I was going down the bitter path and I was frustrated. I was angry. It was that type of situation where I felt like, this is the day that I quit. Like every day, I felt like that was the day.

Jasmine Star (00:13:03) - I want to pause and like, clearly denote that there's going to be a segment of watchers and listeners who are at their version of P&G who just acquired an organization. So you might be in your workplace and you might know these feelings or the sentiments of resistance and us versus them or somebody holding you down or somebody marginalizing, whatever the case may be, you know that you're in a spot where the opportunity is there and you're like, this might be the day I quit.

Jasmine Star (00:13:29) - This might be the day. So if you're there or even in your own organization, I've been, quite honestly, in places in my business where I'm just like, it might be the day I quit today might. So we know these feelings of that. And so I just want to clock that, identify that emotion. And then let's go back to how did you deal with it in multiple different ways. What were the different options. Yeah.

Cassandra Worthy (00:13:49) - Beautiful. Bringing them into that spot. So I decided to reach out to a mentor because I was lost in myself and that I, I ultimately wanted to leave this company that I had grown to love, but that I felt like I had already left when I was working in this, in this new business. And I vented to the mentor and told her everything short of fire my boss, fire this other dude that I'm really struggling with, promote me so I can fire some more people on my own. And she told me this powerful thing that I'm sure she had heard from a mentor at some point, but has stayed with me and has been the seed of this thing that I have built and change enthusiasm.

Cassandra Worthy (00:14:25) - She said, Cassandra, you have a choice. You can either get better or you can get better. It's up to you now. In that moment, I didn't take it as the sage wisdom that it is. I took it as a slap in the face and I was pissed. I was pissed, I was like, what are you talking about? It's my choice. You are the one who is a director. You're the one who has the influence and the power to change my work experience. It's not me, it's you. But better. Better stuck with me. Better, better, better, better. And I started to think to myself. I do have a choice. I have a choice on how I show up and how I experience this change, and how I recognize the emotional energy that I'm feeling. And I have the power to shift that through how I see the world and the. Choices that I make. I have the power to do it, and it set me on a completely different trajectory.

Cassandra Worthy (00:15:09) - It changed the way that I engage with my colleagues. I was always seeking first to understand. I was always trying to understand where they were coming from. And I actually was inspired to write. We had an Inter company article platform where you could just put thought leadership out to the company, and I decided to interview a whole bunch of my working team colleagues, a whole bunch of peers, executives really seeking to understand non-judgemental curiosity. And I ended up discovering, because I interviewed a lot of these individuals, what the cultural differences were, why we were feeling that tension, why I felt like I was hitting a brick wall and it was so healing for me. And then come to find out, it was the words that so many in the building were yearning to hear and so many people, after I published them out, it got like over 6000 reads all over the country, all over the company, people who weren't even in that particular business. It resonated with them, people thanking me so much for writing them.

Cassandra Worthy (00:16:04) - That's what I needed to hear. This is inspiring me to have a dialogue with this person that I want to get fired as well.

Jasmine Star (00:16:12) - We all want to be flamethrowers. Fire him! Fire! Fire me!

Cassandra Worthy (00:16:16) - It's them. If we can get rid of all this. But ultimately, the reports got recognized by the president of that organization. And he thanked me in front of a large women's networking event. Thank you for writing the reports. It's helping me understand that our glaring mistake was not recognizing these cultural differences, but you were pointing out the tension points, and we're working to do something to address it. So it's like here I am, a junior female black queer engineer taking control of my work experience, non-judgmental curiosity, seeking to understand, knowing the inherent value that I bring and that I have something for this business. Changing the culture, changing the culture from the bottom to the top. And it was just a transformative experience for me. And, you know, don't get me wrong, I continued having some challenges.

Cassandra Worthy (00:17:01) - I continued having those really, really difficult days. But with that mindset shift, I had more good things, good days and bad days, and I came to recognize that I was able to land a growth opportunity, which actually got me back home. And I wouldn't have been able to get that opportunity had I not been in that business. And so I, you know, I tell my audiences, and this is the thing that I learned, all this change that feels like it's happening to you when you're in your darkness, when you're in the storm, it's never happening to you. It's happening for you. It is there for a reason. There is learning. There is growth that is available to you. And that is like the main key message of the practice of change enthusiasm. Yeah.

Jasmine Star (00:17:41) - Okay. So one thing that I thought was pretty interesting was you have the choice to be bitter or get better. Yeah. And then what you turn to was content. You turn to content within an organization to have nonjudgmental curiosity.

Jasmine Star (00:17:56) - And then from there create culture change from the bottom to the top. Yeah, yeah. And the, the principle that that I think anybody could apply at any point of their business right now working for somebody else, like in their 9 to 5 or in their 5 to 9. It's happening for me. This is happening for me. And so when somebody is in a situation and you're like, when I started harnessing those mindset shifts for the person who has a very hard time believing right now, know, Cassandra, this right here, what's happening right now, that's not happening for me. When somebody says, no, I'm certain this is not happening for me. What's the mindset shift that we have to adopt and change in this moment?

Cassandra Worthy (00:18:31) - Yeah, it's a matter of trust. And this is the most difficult part, because you have to trust in the storm that something is there for you. And, you know, trust is is is it's belief, right? It's belief in the unseen. And I always like to nurture that trust and the difficult times by experience that you've had where you were in that darkness and some light came from it.

Cassandra Worthy (00:18:54) - Something good came from a prior challenge or prior situation, a connection, a job that you didn't think you were going to get a new relationship, moving to a new geography that you loved. And now that you're sitting in the storm, reflect back and I call them seeds of trust. Reflect back on that challenge and that good thing and trust if you're feeling it right now, something else good is coming its way to you. But it's all, you know, this this mindset is anchored in trust and in and for me, because I've been practicing it for almost two decades, it's transcended in a certain knowing. If I'm feeling this depth of frustration, of anger, I'm in this darkness. I am trusting something is here for me. There is something here for me. Whether it means I need to let go of a relationship that's no longer serving me, I need to leave a company that is not aligned to my personal core values, because I feel that tension and that ickiness every time. And I've been feeling it for a year.

Cassandra Worthy (00:19:43) - Right. It's something is there for you to learn, for you to grow, and for you to continue to become better and reach that best self.

Jasmine Star (00:19:50) - Do you have frameworks, skills, suggestions for somebody who who knows? Yep, something is here for me. Yep. I'm going to have my seeds of trust. I'm going to nurture these seeds of trust in the middle of the storm. I actually don't know what to do right now. How do I test like is it do I leave my job? Is it I talk to my boss? Is it I change divisions? What? Yeah. What do we do?

Cassandra Worthy (00:20:09) - Yeah. So the mindset that's changed enthusiasm. So the first step is the acknowledgement and the awareness of your signaling emotions. The fear, the frustration, the anger, the grief. You know, all those difficult, icky emotions. We call them negative. They're very difficult to handle the recognition and the acknowledgement that they exist and they exist for a reason. Granting grace for that to to be allowed through your body, not trying to suppress it, not trying to think, you know what? I shouldn't be feeling this way.

Cassandra Worthy (00:20:33) - There's other things going well in my life. No, if you're feeling it, it's okay, grant, grace. It's valid. And then the next step is the opportunity. This is where we have tools that we use something called a perspectives wheel, where you're thinking about what are the options that I can take? I could leave my job. I could slap this man across the face. The next time that I'm in the office, I could take the next step to understand how can I build my own business, weighing out what are all those options? Thinking about what might the possible outcome be? How will that shift my emotional energy if I were to make that choice? And then I also love engaging with mentors, trusted colleagues, loved ones. When you're in this opportunity, exploration, when you're in that perspectives wheel, and then the. Final step is a choice. What's one little choice that you can make to start shifting that energetic signature and allow each choice to inform the next? But it's a process.

Cassandra Worthy (00:21:21) - And you know, the mindset is always about practice and in change. Enthusiasm. It's a practice of those three steps the signal, the opportunity, and the choice in the face of the darkness and the face of the challenge. And honestly, in the face of the elation and the gratitude as well, it's always applicable.

Jasmine Star (00:21:35) - Okay. I'm going to repeat back what I heard. I'm going to when I'm at a place where I can actually absorb that it is happening for me and I'm given an opportunity. I'm given a luxury, I'm given a luxury to take ownership of my situation and embrace the change. I'm going to acknowledge that emotion. I'm going to grant myself grace and accept it. I'm going to be looking for opportunities in that perspective. Will I freaking love this visual? Like to say these are some options for me, and then I'm going to consult with people around me to say, if I may maybe pick like three options. And I ask people who are trusted, what do you think about these options? How do you see these options? And then I'm going to have a choice to shift my energy.

Cassandra Worthy (00:22:11) - Absolutely. You got it.

Jasmine Star (00:22:12) - Yeah. The ladies and gentlemen if you're stuck or you want change. Cassandra's just giving you a gift. What you do with that gift is not on us. But she just shared nuggets of wisdom. We can end this podcast right now. And what I want to say is like, let's just stop because do not pass go or collect $200 like you need this right now. But because we're about the business podcast, I'm so fascinated with when you now as an entrepreneur, you gave everybody this gift. Like I'm sitting here and I'm just like, this is why I give Ted talks, today. That is good. I felt like I was watching Venus and Serena, like, they just, you know, when you're when they're when they're doing that, like, mastery. That mastery. Yeah. And I have a person who's gone through her frameworks, knows her frameworks can interweave this frameworks with story and the voice, and it changes in the change and consult and pause and move up and then down and bring it.

Jasmine Star (00:23:02) - So I was like, we only missing. We're only missing. Slides up in here. Jasmine. Just just hear me. Just read and feel your sweet. Yes I did that. They're like pinnacle. I'm like, you're you're that like you're that in this. So amazing. So now we get into the business of this. So you get out and your keynote. Well actually let's go to at what point do you leave. Yeah. Yeah.

Cassandra Worthy (00:23:21) - So I mean where are you at financially.

Jasmine Star (00:23:24) - What does this look like? How much of a risk is this?

Cassandra Worthy (00:23:27) - I mean, leaving would be a massive risk. You know, if I took, you know, that urge that I wanted when I walk in, you want your perspective? We'll. Yeah.

Jasmine Star (00:23:34) - And you looked at your.

Cassandra Worthy (00:23:35) - Perspective, I did, I did I was at six figures healthy, six figures mid-level management at that point. And you know, I was very secure, paid benefits. And I didn't have if I were to leave, it would be to go to another company in hopes that the grass would be greener.

Cassandra Worthy (00:23:50) - And so I felt like I didn't have that many options. It would just be running away from this thing, as opposed to walking towards something that I know that I'm meant for. But and having the mindset shift, it was it was truly a gift, and it was something that I began practicing when I didn't have language for it. I didn't know it was called change enthusiasm, but it helped me move through my career. And so I stayed in corporate for another ten years or so. And within those ten years, I went through yet another multibillion dollar acquisition. This time I was an executive. This time I was having to lead an organization that was being acquired by a different business and understand those cultural dynamics and shepherd an organization through it. I had to put change enthusiasm to work in a really, really big way. And I'm so grateful that I had already been practicing it for so many years, because it served me well. And so going through that experience and honestly, the thing that woke me up, the thing that really allowed my curiosity to start blasting at me, was sobriety, was when my drinking and my alcoholism brought me to my whole.

Cassandra Worthy (00:24:56) - And I hit the brick wall, and it was saying yes to my alcoholism, stepping in full sobriety, full clarity, feeling all the fields going through an acquisition. I picked a wonderful time to get sober. But it was like the depth of the learning and the value of the mindset. Like, I know it firsthand, the power of this thing, but that curiosity that had been a whisper and that I would drown out with alcohol and drugs, was now a shout. And I couldn't ignore it. So I started to step one foot of the other. In curiosity, what does this mean? I'm hearing this whisper. There's something different. There's something better you can be doing with your talents and gifts. What could that be? I went to a big conference put on by hey House and Tracy was there. It was called a Movers and Shakers conference. And ironically, it was back in Boston. And for that.

Jasmine Star (00:25:44) - Conference. Hold on. The storyteller in me is like, hold up, you are with P&G.

Jasmine Star (00:25:51) - Yes. And then there. Then instead of being the acquirer, yeah, the organization becomes the inquiry. Correct. You decide to get sober. Correct. During this acquisition. And when you look at past evidence, you say, I've been here, I'm going to take these tools and apply them here when I'm. Totally sober. When do you see, find or discover the Movers and Shakers conference? How does that come about? Because I just I don't ever believe in in like, lightning strikes. Like when it comes to life change. So what happens here? How do we see this? Would we know?

Cassandra Worthy (00:26:26) - Yeah. And honestly, for me it was I had always had that whisper all the time that I was in corporate. I had had that whisper, but I just kind of ignored it because I was having fun, you know, I was having fun. My drinking career was flourishing. But but so it's my professional career. I was traveling the world with Proctor. I was solving really complex problems.

Cassandra Worthy (00:26:45) - I was designing, you know, blades and razors and and, you know, hair care, shampoo technology. It was fun. It was a lot of fun. And so I just, you know, quieted the whisper, know, I'm having fun and I'm sharing my gifts and I'm doing something that I love. I love science and math, you know, and so I just I didn't listen to it. But in sobriety, it became this thing that I could no longer ignore. And so because I couldn't ignore it, that's when I got curious, what could this thing be? And I actually I went through an exercise and I thought to myself, okay, if there's something better I need to do with my gifts and my talents, that's the whisper. What are my gifts in my talents? And I and I had a day where I just thought about what are the things that I hear from people, the compliments that I hear consistently. And I just started writing them down, and there was a consistency, and it started to paint a kind of a different picture than leading innovation in a big corporation.

Cassandra Worthy (00:27:33) - I heard a lot about my energy and how I can get on a phone call, say hello, and the other person on the side of the side of the phone will say, oh my God, your energy. Oh my goodness. And it's like, what? Real? But I hear that consistently. I hear about the ability to influence, inspire and motivate and empower individuals. And I also knew that I just love being on stage, and I've known that since I was a little girl. And and so I started to follow that path. Okay, I have this energy. People like the way that I make them feel. Maybe I'll just I'll write books. I'll write self-help books. Who's the biggest self-help publisher in the world? Hey, how's what's hey, how's got going on? There's a conference. I've got plenty of money. I'm gonna go to Boston. I'm gonna go to this conference. And as a part of going to that conference, you could submit a video sharing what your hopes, dreams, endeavors were and potentially be selected to get mentored by Tracy and one of their New York Times bestselling authors at the time, Cheryl Richardson.

Cassandra Worthy (00:28:30) - Yeah.

Jasmine Star (00:28:31) - Does the video come before the conference after?

Cassandra Worthy (00:28:34) - And because I was sitting in the audience at the conference, we had come back from a break where we were supposed to be working on, like our pitch. The thing that we were passionate about, we care about. We're in this beautiful, like, shopping plaza area in Boston. I'm back to this place, my stomping grounds. I didn't do the exercise. I didn't do the work during the session. I went shopping instead. And when I came back, I'm sitting in the back of the conference and Cheryl Richardson, who's up front, you know, she was like, all right, let's have some people come up and stand in front of the entire group and talk about the thing that you did during the session, during the breakout. And I didn't have my hand raised. And she was like, I want you to come up you back there with a big smile. I want you to come up here. And so I go to the front.

Cassandra Worthy (00:29:15) - Well.

Jasmine Star (00:29:16) - Did you put those shopping bags underneath your chair? Well, I had already put them on my car. Okay. I am literally picturing this in my mind's eye. Are. And what's. So she calls you out? Well, what's the thought? Before you get on that stage, you're not afraid to get on the stage? Nobody. Nobody thinks you're afraid of getting on the stage. No.

Cassandra Worthy (00:29:30) - Everyone thought I had just written in my journal that I want to lean into this, and I want to become more of an active participant. I had just written that in my journal, and then she calls me to the front of the room, and I was like, okay, I just wrote that into existence. Let's do this. And so I walked to the front of the room and I tell her I was like, Cheryl, I'm gonna get straight up with you. I did not do the homework. I didn't work the session. I went shopping instead. I was like, but I can wing it like nobody's business.

Cassandra Worthy (00:29:55) - And so I talked to them about how, you know, I want to bring bliss into the world and allow people to find their bliss and bring joy and happiness and share my energy. And she was like, Cassandra, you need to be on a stage. You need to be in front of people sharing this energy. That's what you're meant to do. And she asked like 200 other people, don't you think so? They're like.

Jasmine Star (00:30:12) - Yes, oh my goodness. I would sit behind her and I want.

Cassandra Worthy (00:30:15) - Her energy and it's like speaking. And I had seen motivational speakers because I work in corporate. I've.

Jasmine Star (00:30:21) - Yeah. And I always just assumed.

Cassandra Worthy (00:30:24) - This is not what they do for a living. They have another job. They just come here and do this because it's fun. I didn't realize you can get paid really well to speak professionally. It wasn't until then and while I was up there, she was like, I want you to submit a video. I want you to submit a video.

Cassandra Worthy (00:30:38) - Talk about the thing that you want to do and do it. And so I submitted the video and I won, and I became one of their mentees, and I went through a six month mentoring program where they talked me about the ins and outs of the speaking industry, the importance of carving out a niche, the importance of video, the importance of website, and introduced me to what it means to be a professional speaker.

Jasmine Star (00:30:57) - Oh, hold on a second. Yeah. Hey, how's his books? Or do they also represent speakers?

Cassandra Worthy (00:31:01) - So they don't they don't represent speakers, but so many speakers have.

Jasmine Star (00:31:06) - Books, right. That's like a calling card.

Cassandra Worthy (00:31:08) - Yeah, exactly. And so they still operate in that.

Jasmine Star (00:31:10) - Spacey dude. Reed dude, man, they get it.

Cassandra Worthy (00:31:14) - He gets it. Very well.

Jasmine Star (00:31:15) - Very well. Okay. Yeah.

Cassandra Worthy (00:31:17) - And so they helped me understand the workings of the industry and help me find a niche that's actually sellable. So still true to who I am, my pain points, my experience and what I want to bring to the world, but something that's packaged in a way that a corporation would buy it.

Cassandra Worthy (00:31:33) - And so those six months was like a springboard for me. Okay, rocket ship this six months.

Jasmine Star (00:31:38) - Are you doing this while you're still.

Cassandra Worthy (00:31:40) - Still in corporate, still selling.

Jasmine Star (00:31:42) - And this is your 5 to 9.

Cassandra Worthy (00:31:43) - Yeah, absolutely. Yeah I'm on the side and I'm loving it. I'm loving it. And they're guiding me. You need to find anywhere that you can to speak. Getting anywhere where people will sit in front of you and you can say something, do it whether you're getting paid or not. So what was the first thing? So the first thing was actually through the company.

Jasmine Star (00:31:59) - Oh my god yeah Ken.

Cassandra Worthy (00:32:01) - Yellen they had a deal with a local college. And they wanted people in like professional life to come and speak to their students about their journey and kind of why they got into what they do. Okay. I was like, oh, I'd love to do that. I'd love that. So I was able to do that. For that, I brought a videographer. I brought a photographer.

Jasmine Star (00:32:20) - Yes, you did create my.

Cassandra Worthy (00:32:22) - Very first speaking reel, speaking in front of a classroom of students. And, you know, I had my videographer come in. I'm doing on camera interviews, answering questions as if he's just asking me, like, what am I passionate about? Why do I do what I do? I'm making up the questions and I'm just talking to the camera, you know? but I mean, that's how I, how I started until I created my first real and still learning. This is the thing I'm meant to do. So I'm doing all this in 2018. So 20 18th January is when I launched my first speaker website. and is.

Jasmine Star (00:32:53) - This still while you're working for P&G?

Cassandra Worthy (00:32:55) - Still, I just want to buy Berkshire Hathaway because that business has been acquired. So I'm with Berkshire, I'm leading innovation. I'm working my organization through the acquisition.

Jasmine Star (00:33:04) - Know that you have this side hustle.

Cassandra Worthy (00:33:05) - They know that I have a passion for for speaking, okay. And they know that it's something that I'm interested in.

Cassandra Worthy (00:33:11) - They don't know that it's a business that I'm looking to build. Okay, I'm not completely divulging all of that, but that's exactly what I'm doing. I'm getting better at, you know, what is the niche? How do I talk about this? Trying to get on podcasts, talk about the thing that I do, trying to understand what is the thing, what should I call it? I hadn't had come up with change enthusiasm yet. And I'm learning and I'm growing through 2018. I'm doing cold calls. I'm reaching out to people on LinkedIn, I'm reaching out to my network, getting a lot of no's, getting a lot of just blankness, sending stuff out and nothing's coming back. And what are.

Jasmine Star (00:33:42) - You sending out? Like? I'm a speaker. I want to speak at your organization.

Cassandra Worthy (00:33:44) - Yes. I'm beginning to pivot my career. I'm speaking in the in the realm of emotions and change. I think there's value that I can offer the thing. Right. But. But little to no door knocking.

Cassandra Worthy (00:33:54) - I'm door knocking. That's exactly what I'm doing. Okay. And it was challenging. It was frustrating because I was met with so much silence and so much no. But I still held the belief that this is what I'm supposed to be doing. I know that I have a gift for it, and I know the knowledge that I'm bringing is something that can solve a pretty major problem in corporations. And it's that belief and the joy that I was having in the journey that kept me going. And I kept telling myself, even if I never leave corporate, if I continue doing the thing that I do as an executive, as a chemical engineer, and just do this on the side, I'll do it because I love it, because I enjoy it, and I feel like it's what I meant to do. But life had different plans, and as I kept in the grind, things began to fall into place. I did my first paid engagement back with Procter and Gamble, leveraging my network. Yeah, first paid one.

Jasmine Star (00:34:47) - And are you are you at Berkshire? And you're hired by P&G.

Cassandra Worthy (00:34:50) - And I'm hired by P&G as a speaker.

Jasmine Star (00:34:52) - Yeah that's great.

Cassandra Worthy (00:34:54) - Yeah. Hired by P and she's a keynote speaker. And after I got off the stage and so many of my colleagues that I had worked with in the past, they're like, Cassandra, this is what you're supposed to be doing. They're like, this is your gift. They said, have all of these conferences that we've been to. That was one of the best speeches that we've ever heard. And the meaning of that, because these are people that I know. These are people that I've worked with, that have seen me work as a chemical engineer, and now they're seeing me show up in a very, very different way. And they are validating the work. And it was like, okay, this is it, this is it. And I felt that magical moment, that feeling where this divine energy that I feel flows through all of us. That same energy I feel in myself came and bounced out of somebody's face, out of their smile, out of their eyes and out of me to greet itself.

Cassandra Worthy (00:35:49) - And it was like this magical moment of authentic connection that I inspired because of 60 minutes on a stage. And I was like, okay, that's what I want to live for, these magical moments.

Jasmine Star (00:35:59) - Okay, so from magic moment to quitting, what's that timeline?

Cassandra Worthy (00:36:02) - let's see, my first paid engagement was in February of 2019, and I turned in my resignation march of. 2019. So it's like a month later. But let me let me give some more context. So I had already had enough keynote engagement bookings lined up that I didn't have enough vacation. To take to do the speeches.

Jasmine Star (00:36:27) - So your pipeline outpaced your vacation days.

Cassandra Worthy (00:36:30) - You got it, you got it.

Jasmine Star (00:36:31) - And so then it was just it was called to you make a decision.

Cassandra Worthy (00:36:34) - It was like since I started in 2016, late 2016, back at hay House, walking one foot or the other, one for the other. Curiosity, curiosity. It just came a point where the next step was leaving corporate setting as I had known it, and continuing full time.

Cassandra Worthy (00:36:50) - Okay.

Jasmine Star (00:36:50) - And so then you get into the business of keynote speaking. Yep. And then you write the book. Yep. And after that point, there becomes like a next iteration of you being an entrepreneur, because you have to add beyond because you're trading time for dollars, right? Absolutely. You can get you can get to like a high rate of speaking. But in order to increase your revenue, you have to speak more. And that requires days on the road and tax and toil and time away from family. Yeah. Okay. So then does the next iteration of your business come to you or you you happen to it.

Cassandra Worthy (00:37:23) - Oh, does it come to me? I would say that it came to me. And I do believe it was because of the client asking and the pull. We love what you're doing on the stage. A lot of our our people are beginning to practice the mindset, but we want to take it deeper. We want to bring it to people in a much, much deeper, more meaningful way.

Cassandra Worthy (00:37:40) - And so I was like, how can I do that? I can bring the content to life through some type of classroom experience, whether it be a course, whether it be a training. And I think because the work lies at the intersection of change and emotion, for me, the importance was for it to be in the classroom, to create that transformation. Because this is a mindset shift. This is a shift in a belief system that we need to to inspire. And so I knew that that's the route that I wanted to take. And I thought, okay, let me just start facilitating these learning experiences. Let me be a workshop facilitator, I do a keynote, and then I can come and do some workshops. And I landed really big contracts doing it solopreneur on my own. And I realized facilitating is not my jam, man. Oh, that's that's not that's not where I'm best talented. That's not what gives me the most energy. The content is there, but I'm not the one to be the guide in that type of a context.

Cassandra Worthy (00:38:34) - So I was like, okay, if I want this thing to scale, if I want this thing to really work, I'm going to have to find some world class facilitators, facilitators that believe in the content and the work, and that have the majesty and the power to inspire that transformative experience that I know was possible. Got it. And that is really when the infrastructure of the business started to get built out. I hired an instructional designer, a couple of them, to take what I had built in my little rinky dink workshop, you know, expansion and created this really transformational learning experience, these learning modules that we can plug and play. And we're building now this global network of facilitators that are certified in our content that are delivering these transformational experiences with clients.

Jasmine Star (00:39:14) - So you had to build out a certification program. Yes. Yep. And then do you license them. So as long as they are certified trainer they're licensing the content.

Cassandra Worthy (00:39:22) - So that's not happening yet.

Jasmine Star (00:39:25) - Oh did I just are we calling that into existence.

Cassandra Worthy (00:39:29) - So we are I know that that's that's a part of the vision. That's something that's coming I would say in the next year or two. But right now we're keeping it inside of CG. So are they.

Jasmine Star (00:39:40) - W-2s or 1089.

Cassandra Worthy (00:39:41) - So right now they're 1099. Yeah.

Jasmine Star (00:39:43) - Yeah. Interesting. Yeah.

Cassandra Worthy (00:39:45) - So I have one W-2 who's my chief operating officer. We're actually hiring three more by the end of this year because we're going growing so quickly. Three more, three more. So we're going to have a chief of staff who's also going to be doing a bit of client enablement, also a sales account executive, and then someone to lead all of lead. So the client centered product portfolio, they're going to lead that.

Jasmine Star (00:40:05) - Yeah. Interesting. Well you're going to double the size of your w-2s or even more than that. And some change this year. Yeah. Congratulations. Thank you. Thank you. And this is where the fear.

Cassandra Worthy (00:40:15) - And the anxiety creeps in in me as a founder, as a CEO and seeing, you know, the growth of this thing and knowing like, you know, I think I can envision these things.

Cassandra Worthy (00:40:27) - I saw the way that my speaking business could grow and manifested. I see how I can grow CG and the manifestation. It is exhilarating. It is exhausting, and it inspires so much anxiety and fear in me.

Jasmine Star (00:40:42) - Okay, can we pause there? Yeah, this is where we get real. This is your tea. So you see the future and the gap between the present you and the future you is filled. Not filled. Maybe like pockmarked with anxiety. Yeah. There is people who are listening right now and they're like the gap between who I am in the future and the vision of the. And where I am now is also pockmarked with anxiety. What are you doing? And help me do that?

Cassandra Worthy (00:41:10) - I am practicing change enthusiasm every day, every hour in the day.

Jasmine Star (00:41:14) - What does that look like for you, though, as a founder? Because there's one thing. Let's just be real. There's one thing sitting on a stage standing for the corporate and be like, we are going to be.

Jasmine Star (00:41:20) - We're going to embrace this. When we do this, it's like, yes, you're the most. And then all of a sudden, in your own business, you're like, all right, all right, what do we do? What are we doing? What does that look like every day? Yeah.

Cassandra Worthy (00:41:31) - So for me, it is taking my emotional inventory. It is understanding what are the emotions that I experienced in the day or in the week? What are the thoughts that are inspiring that what is the opportunity that I have that I'm trusting it's hurtling its way to me. And then what are the little steps that I'm taking along the way? So it really is the very practical application of the mindset. And for me, my growth edge is truly stepping into vulnerability and truly expressing, you know, when I have that that fear, when I have that anxiety about the growth that we're going to see, sharing that with my CEOs, sharing that with the executive team that that I'll form, sharing that with my advisory board and just being very open and honest, because even though I invented this thing, I.

Cassandra Worthy (00:42:15) - Step one signal, I suck at it. I'm terrible at telling people and expressing and sharing the more difficult emotions because I just want to run away from it. And I got really good at running away. You run into the bottle for many, many years and now in full sobriety, it's like, no, let's embrace this. It's a gift. I am feeling anxious. Let me talk about it with the board. I had my board meeting not too long ago and I told him I was like, yo, I just want to have a CEO therapy session, okay? I just need y'all to talk to me. Give me some words of wisdom as we're on this rocket ship and all the growth is happening, what can you tell me when I'm in my dark place? When I'm in my low spot. Give me your words of wisdom. And we had a little bit of therapy, which was, which was nice.

Jasmine Star (00:42:54) - What was one key takeaway from that? Because we could spend all day and talk about that therapy session because we can all use it.

Jasmine Star (00:42:59) - But you were in the fortuitous position, and you get to go before us and you got access to a room that many of us don't. So what was one key takeaway?

Cassandra Worthy (00:43:06) - Yeah, for me it was about really remaining laser focused on how I see myself in the business as the business grows. And it is my vision, is my desire that I remain that CEO, that I remain that operator in the business, or is the vision that I step away and I become a chairperson, and I find that incredible operator to run the business. And then I get to go and do the keynote thing, which is truly the thing that I love, that truly the thing that lights me up. And so for me, it was affirmation and reaffirming the fact that I do see myself stepping away from the business at some point, hiring a rock star operator and letting the business flourish under that person, with my guidance, of course, but then stepping away so that I can do this thing that I really enjoy and perhaps even do other types of ventures.

Jasmine Star (00:43:51) - Okay. So as we, as we kind of turn here, we talked about the business of the business that we're on the elevator together. And you explain what it is you do. And then we got into origin story and we had practical tools around shifting our mindset. And then we got into like the business of the business. Like what actually is it. We talked a little bit about the future and what you're building into. And then we had to reconcile the future of you and the present you. And when I juxtapose the version of the business that was the doorknocking version of you and that was marketing. Yeah, that was that was the purest undisturbed marketing is the door knocking. And then you build up this resilience and this ability to be told no and still move forward. And so now that the business has street cred. Yeah. What is marketing look like for you now. Yeah.

Cassandra Worthy (00:44:34) - This is the funny part that I've, that I'm discovering now. So that feeling that I had when I started my speaking business, the feelings that I had when I'm doing the door knocking, when I'm getting the nose still stretching and reaching and driving because of the belief I'm in that same zone right now, that feeling of wanting to create, the impact of wanting to grow up, wanting to expand.

Cassandra Worthy (00:44:58) - I'm never going to be rid of it. I don't think it's it's ever going to change. And for me, that almost is. It creates a peace within me because I know that it's always going to be there. So I need to know how to live in peace with it and in co-creation with it. And I'm actually revisiting old journal entries when I was starting my my speaking career back in 2018, because I'm feeling kind of the same way in many aspects within the business. Yeah, right. We're doing product market fit. We're learning as we get into these clients, and we're hearing the feedback and we're changing the products and the learning experience and its growth and its challenge. And it's that same feeling that I felt when I was building the business, the speaking business. And so for me, it is again, that piece that, oh, this is the zone that I'm just forever going to be in, because I am one who was always wanting to be on a growth edge, who was always wanting to expand and make greater and greater impact.

Cassandra Worthy (00:45:50) - And so that's been a really nice realization for me.

Jasmine Star (00:45:53) - Okay. But what is marketing like? What what are you doing for marketing? Yeah.

Cassandra Worthy (00:45:57) - So we have a new agent that we just hired actually marketing firm who's going to help us with top of funnel. We have a different agency that's helping us with content creation. And for now it's really about laser focusing on top of funnel, filling the pipeline, getting the exposure out there so that people continue to understand what it is that we bring. And then laser focusing in getting people through the funnel and then the account executive that I'm going to hire, weeding through those. Leeds, bringing us the hot Leeds so that we can close them.

Jasmine Star (00:46:26) - And so who is your target demo like? Top of funnel. What does that made up.

Cassandra Worthy (00:46:29) - Yeah so predominantly it's cross. It's C-suite executives that are leading organizations through a lot of change and transformation. We're seeing some Dei leaders who are coming to us. Because if you think about, you know, culture shift, there's a lot of change and a lot of emotion that goes with that as well.

Cassandra Worthy (00:46:44) - And so there are Dei executives that are coming to us as well. Not as much lead, but honestly, I think it's amiss. And I want to use our marketing to inform that I want I want industries to shift the way they think about traditional change management, because it's not just this tool that you grab off a shelf when you're going through a change initiative. It's something that needs to be in the core of the lead that you do. And I want to create change. Enthusiasm pillars in organizations around the world. And these are skills and a mindset that everyone needs to learn and practice, whether you're going through a defined change initiative or not.

Jasmine Star (00:47:22) - Okay. So. The content creator in me. If we back up about 47 seconds, I want you to clip that. Put that on LinkedIn and run ads to that. Because that because you know who needs to hear that. And you know the gap and they're not listening. So let me just give your agency a gift to listen to this. That clip is a calling card.

Jasmine Star (00:47:46) - I will just take about an 8% commission fee on this, on this thing, because it's like I hear the thing and I just everything, everything through my eyes. Unfortunately, and unfortunately, my skill set is strategy and marketing. And I just see that everything you say is a piece of content. But how do you then get that content targeted to a very segmented audience? Because your goal is not breadth, it's depth. And so it's like your agency cannot apply a cookie cutter model to the marketing that you need. You're not there for awareness. You're there for notoriety with the world's smallest crows. Yes, that's it. And it's whoever that is. And so I want you to get that content and run ads to that on LinkedIn. Yes. All day or day. Yes please.

Cassandra Worthy (00:48:29) - Yes please. And I'm going to take this recommendation. Yes and no. Y'all hold her to this. We're gonna stay connected. Yes. So that you can continue to to give your brilliance to. Absolutely.

Jasmine Star (00:48:38) - And so your main platform for acquisition will be probably LinkedIn.

Cassandra Worthy (00:48:41) - Yeah.

Jasmine Star (00:48:42) - Yeah, yeah.

Cassandra Worthy (00:48:43) - I think that's where the decision makers live and that's where my clients live.

Jasmine Star (00:48:45) - That is beautiful. So you know we got into this and I feel like this is just been when I think about like what makes for me for me because I'm just being 100%. I got obsessed with the podcast. I got obsessed with creating stuff in a place of service, and I'm creating the podcast first and foremost for me. Thank you. When I look at a podcast episode and we get to do the things that I know are fully transformative, people come for the business and they stay for the mindset. You just oozed the mindset and your energy brought the creativity. And we started off with such a good hook and a value add to where they were. And your origin story, while so different, like many of us, cannot be you. You're so good at you. We could see slivers, slivers of ourselves in that. And there was one thing that you had said, and I had to write it down, is if you are in a place of wondering and you're looking at your perspective wheels.

Jasmine Star (00:49:40) - There was an exercise that Cassandra did, and she just simply said, what are my gifts and talents? And she said, what compliments do I hear now? I want to talk about how she had enough wherewithal. And this is the thing I want to really highlight. As she said, her energy, her ability to influence and empower and being on stage. And many people might hear that and be like, oh, well, maybe I need to be in my synagogue choir, you know, maybe I need to do PTA. And she just started asking yourself, how do I look at this and think bigger? And what she saw was write a book. And even though she had never done that, she put herself in situations that might amplify these somewhat disparate ideas and thoughts about what her skill set was. And then on top of that, despite the nordoff ING marketing structures of yesteryear door knocking, she said, I'm going to continue to do this because of belief and joy. And I had to write those two things down because I feel like I'm in a place of pivot and I'm like, no, I believe, I believe in my future.

Jasmine Star (00:50:39) - And what I do now is pure joy, even if I'm not. If I'm getting the nose, we're not getting doors. Opening the belief that I have in the joy that this brings is that's going to be the thing. So I have to say thank you for that. Thank you for just being a vessel and a thing for us. And thank you for coming out. Ladies, gentlemen, this queen came out just for the show. Got on a plane just for this show. She got here for you. So the way that you show joy. Where do you want? Where do people go? How do they go deeper with you? How do they support this beautiful thing that you're doing?

Cassandra Worthy (00:51:08) - Please go and change enthusiasm. global.com. Pretty soon we're going to have something on the site where you can actually register to become certified as a practicing change enthusiast itself yourself. And I'm going to send you the link specifically so that you can put it in the show notes.

Jasmine Star (00:51:20) - Yes, yes, yes.

Cassandra Worthy (00:51:21) - So you can go through one of our learning experiences, whether your company is paying for it or not.

Jasmine Star (00:51:26) - Okay. So again content and marketing. So Cassandra, do y'all see what she's doing. She's taking her superpower. She's finding ways to scale it and leverage it because she knows where the business is going. She don't even have the structure quite yet to get these people in place. But she knows the value of getting on a plane from ATL to come to Newport Beach to say, I'm going to tap into an audience of people who want to create change. And they might not be the visionary on the stage, but they're really good at facilitation. So now, part of her business marketing model is not just to create content that attracts the crews or the lads. She's creating content to build out a separate funnel and part of her business. I tip my hat to that, y'all. That's what we do. That's how I'm doing this. So that right there was like a perfect show. Jason. Oh, y'all. Like, let's just go connect with Cassandra on LinkedIn. Please, please, please, if you just want to be in this Queen's orbit and attracting her energy and be disseminate her and empower of change, connect with her.

Jasmine Star (00:52:19) - Thank you for being on the Jasmine Star Show. Thank you for.

Cassandra Worthy (00:52:23) - All you do.

Cassandra Worthy (00:52:24) - Shining a.

Jasmine Star (00:52:24) - Light. 3 to 4. Beautiful. Thank you. Thank you again for watching and listening to the Jasmine Star Show. It is an honor, a privilege, and I say it with much humility. Thank you for being here.