Jasmine Star (00:00:00) - Welcome to the Jasmine Star Show, a place where you talk about life, business and today we are getting into the nitty gritty of running and having and being really successful at a lot of businesses all at once. I have to tell you, the first time I met and interacted with our guest today, we were seated at a mastermind in Beverly Hills, and it was a dinner the night before the event started, and there was a quiet guy at the end of the table, and we went around the table, and then the objectives were to say something you were great at, something you might need help with, and what you could offer to other people. And this guy spoke so confidently and quietly and humbly, and then broke it down for everybody at the table, at the multitude of things he knows. And I thought to myself, how does one person be so humble, do so many things at once, and still have a handle on life, business, and everything on the in-between? I couldn't be more excited and happy and honored to have the one and the only, Dan Fleishman.

Jasmine Star (00:00:55) - Welcome to the Jasmine Star show. Thank you, thank you.

Dan Fleyshman (00:00:57) - Yeah.

Jasmine Star (00:00:58) - Let's do this. Okay, so here at the show, we are in the business about the business. Yeah. So while your origin we're going to get to that. And that's super important. We always want the listener to immediately know like we're here to dissect somebody else's successful business. And the thing about you is you have a bunch of businesses, a ton of experience. We'll get to the origin story right now, but let's say you and I are on an elevator. We go for flights down relatively quick amount of time, and I'm like, so what do you do? What do you tell me?

Dan Fleyshman (00:01:26) - I'm an angel investor in 43 companies. I own a social media agency. We spend around $60 million for brands, products and mobile apps, specifically with social media influencers. I throw a lot of trade events, throw the world's largest toy drive, make backpacks for the homeless and a whole bunch of charity stuff for the last 14 years.

Dan Fleyshman (00:01:41) - And I like to buy things and scale them. So I buy existing companies, restaurant chains, like soluble chains. I just bought a gym, like a boxing gym. So I'm into investing in companies, and I raised $44 million for these companies over the last two years, 3 to 6 million bucks at a time. And I think we just got to the bottom of that. There are.

Jasmine Star (00:02:01) - Ladies and gentlemen, if that ain't a hook. so. So I wanted Dan on the show because of the wealth of knowledge. And then also to kind of create this really big, aspirational push at what we can do. And then, you know, we were on, like, floor to when he mentioned that he runs the world's biggest toy drive. And he also makes kits like backpacks full on, like heavy backpacks full of stuff for people on the streets. And to me, I was really struck by his dedication and really focus on giving back. And I can't help but believe that, you know, you give and then you receive on the back of what that is.

Jasmine Star (00:02:37) - And so thank you for all of that work. Thank you for exposing this to all of us. Now, one of the things I want to talk about is business. And we talk about the business of your business, and we hear about you investing in all these companies. If you look at a pie chart of your business, would you say it's like a holding company? Or what do we.

Dan Fleyshman (00:02:52) - Say that we're a venture studio? Okay.

Jasmine Star (00:02:53) - Venture studio. Okay, how much of that pie chart? What takes up the most of your time and energy group chats?

Dan Fleyshman (00:02:59) - Okay, so my social media agency has a CEO, my sports card store chain has a CEO, my events company has a CEO. So I have a quarterback is what I call them for every company.

Jasmine Star (00:03:11) - Okay, wait, wait. Pause, pause. Okay, I we have the sport card trading company. So you have a physical location.

Dan Fleyshman (00:03:19) - No, we have a national chain.

Jasmine Star (00:03:20) - National chain. But so this is like different in that a national chain sports card.

Jasmine Star (00:03:24) - So I did a little homework on this. Can we talk about that for a second. In addition to the events company and in addition to the social media agency quick little paid the picture.

Dan Fleyshman (00:03:33) - All right. So Gary Vaynerchuk Gary Vee, he named cards and coffee. So he's the one that came up with the concept of it. And I just ran with it and built the first store. October 2020, when the whole world was shut down, I put in 1.6 million in my own money because I didn't want to raise money because the world was shut down. Yeah, I didn't want to raise money at the time. Okay, eight weeks did a million sales, eight months hit 10 million bucks in sales. So I say, okay, now.

Jasmine Star (00:03:55) - You have a you have a physical shop, Hollywood.

Dan Fleyshman (00:03:57) - Boulevard, during the middle of the shutdown. Yes. My neighbors have boards on their windows and I open up a retail store. I don't recommend it, but. Well, you.

Jasmine Star (00:04:06) - Did a million.

Jasmine Star (00:04:07) - In how long?

Dan Fleyshman (00:04:08) - Eight weeks.

Jasmine Star (00:04:08) - Yeah. Why would you not recommend it?

Dan Fleyshman (00:04:10) - Because there was rise and protests and shutdowns. Okay. So okay. Don't recommend that. But then we opened a second store anyways. Hit 10 million sales after eight months. Then I raised a round of funding.

Jasmine Star (00:04:22) - And what was the valuation and the raise?

Dan Fleyshman (00:04:24) - I raised 4 million out of 36 million free money because we were on pace for 18 million sales at the time. So when I did the raise ready 2 million. So I just did two zero sales. Nice. Normally you could raise it for x to six x gross sales for the.

Jasmine Star (00:04:35) - For you, but you.

Dan Fleyshman (00:04:35) - Did that to X. Good for you. And I brought in a bunch of friends and you know Ed Mylett and Post Malone and Steve Aoki, interesting characters and then VCs, you know, business people, etc.. Yeah. And so I brought in all these investors into this company to help scale it. We go from two stores to nine stores.

Dan Fleyshman (00:04:51) - We've done over 30 million sales now. Wow. So that one was a passion project. You know, we're selling Pokemon Magic The Gathering, sports cards, etc. and I'm building that one two exit. Most companies I build, I'm not designing them to exit. I'm not designing them to sell them. One day this one is built to exit Bravo. And so probably around the time the show comes out, our TV show comes out called Going Public TV shows where I'm competing and I'm pitching investors live on the show. I'm literally boxing with Floyd Mayweather and pitching him. I'm doing a lie detector test with Baron Davis. Like, it's an interesting show.

Jasmine Star (00:05:24) - Oh, wait, wait, you were you were the Winstons. Oh my God, Dan, I actually thought you were when I saw the preview for it. I actually thought that you were the investor. Oh, that's why it's fun. Serious. Oh, that's.

Dan Fleyshman (00:05:35) - Why it's fun. Yes. Okay.

Jasmine Star (00:05:36) - But bringing the audience up to say, you see, like, yeah, this man runs a million miles a minute.

Jasmine Star (00:05:41) - Y'all ain't slow. He's just hella fast. So there is a TV show like, give us the premise now of the TV show.

Dan Fleyshman (00:05:47) - So the TV show is called Going Public. And there's three companies that are pitching to raise capital from the audience. So we're pitching to the athletes and VCs that come on the show, but the audience can actually invest.

Jasmine Star (00:05:59) - Very cool.

Dan Fleyshman (00:06:00) - So I normally don't do crowdfunding. I only do things for accredited investors. All my deals are for credit masters except on this show. So I raised 8.7 million, leaving 1.2 million available for the audience. Okay, for the world. I already raised all the 8.7 million. Got it ahead of time. Okay, so the audience can put in like 100 bucks, 500 bucks, a thousand bucks, right? So crowdfunding. And so the show is really fun. You can see it's going public.com and yeah, literally episode one it's me versus Floyd Mayweather okay. Episode two I'm the only one that passed the lie detector test. Well episode three they kidnapped me and I got Navy Seals beating me up and throw me in the back of a car.

Dan Fleyshman (00:06:38) - I can't explain what happened, so there's a lot of interesting twist in there. Got it. Then they did some human dynamics, which were really interesting. On one episode, I'm sitting on a couch and a lady walks in and she's like, oh, can you help me with my designs? And she had like a big fashion book. And then she leaves the room and I'm explaining to her and showing her and teaching her about how she can raise capital, how she could fix things, whatever the secretary walks in and she's like. Hey, can you water the plant? I don't know, I'm being filmed. I'm just. I'm just in a room like this. It looks exactly like this. Like, really nice, fancy room. And so it was strange because there's only one plant. She could have watered it, right? I don't blink, I'm like, of course I can go out of the plant. She leaves the room and there's water all over the floor because they didn't tell me I'm being set up.

Dan Fleyshman (00:07:18) - There's holes at the bottom. Okay, so now there's water all over the floor, so I run, I go to grab the towel, come back to clean it up. And here's why it's important. I come to clean it up. Another lady walks in and she's like, what are you doing? I said, I spilled the water, so I'm cleaning the water. I'm cleaning the floor. She's like, yeah, but why don't you have, like, the secretary do that? And I looked her dead in the face. I said, I spilled the water, so I'm cleaning the floor. And they said that that's going to resonate really well in the episode because the other guys didn't do that.

Jasmine Star (00:07:42) - Oh, stop.

Dan Fleyshman (00:07:43) - No offense. The other guys, because they're great business guys. But from the human element, that's what they were looking for is what would you do in real life situations if you don't think there's cameras around? Here's why. It's interesting. Oh, this is so good.

Jasmine Star (00:07:52) - This is how we're getting the tea.

Dan Fleyshman (00:07:53) - Okay. So then I get then the secretary comes back in, she's like, hey, it's time for your meeting with the investors. I walk in, it's those two women. One of them, her husband, is the founder of PayPal, and she is the first investor in something called Uber. Oh, that.

Jasmine Star (00:08:08) - Little company.

Dan Fleyshman (00:08:09) - She put in 50 K and got back, like $300 million. Wow. And so she was enamored with me because she was like, you're the only one that actually helped me with my designs. The other ones, like, I can't believe you cleaned the floor, nobody else, you know. And so so I'm excited for the show. Yeah, you should be.

Jasmine Star (00:08:24) - I'm excited for the show. Okay, so we now know about the trading card company. No, I do have like a pick up question. So Gary Vaynerchuk named it and you ran with it. Does he have any involvement in the expansion of it?

Dan Fleyshman (00:08:36) - He's like an advisor and a friend of mine.

Dan Fleyshman (00:08:37) - He didn't have any equity in it because I wasn't raising money. Okay, so we have a group. We have four group chats together. Gary and I created one group chat, then the second one, the third one, then a WhatsApp chat. Okay. And Gary and I would host zoom calls to bring people into sports card space. Yes. Not to buy anything from us just to like, get them into the category because he is obsessed with sports cards. Yeah. And so that's how it happened.

Jasmine Star (00:08:57) - That's crazy. So I was at I was at Beacon in Minnesota and I didn't it was so big and like so massive. I actually only knew you were there because of the content that you were creating. Like, your content team is next level. And I think that's going to be a nice pivot into what you do for your agency. Yeah, but you guys were it felt like I mean, I felt like you would take a breath and a piece of content was done. Talk to me about that.

Jasmine Star (00:09:22) - The agency, your experience with it, because I try to create content ASAP. And then you guys laugh at that. I mean, it's just incredible what you guys do.

Dan Fleyshman (00:09:31) - So here's the problem for most people, why they're slow on content perfect is not relatable. Yeah, they want it to be the perfect situation, with the perfect fancy camera and the perfect editing and the perfect lighting. Perfect is not relatable. And so if you see my content, I will be walking through VidCon and I'll have my cell phone out, or I have my videographer filmed me from a phone, and then two minutes later I can add closed captioning and post the video while the same people at the same exact show aren't going to post that content for eight days until they get back home and have their editors do all the fancy work. Yeah, I am just much more raw and real now in between there, sure, I'll have a fancy video. Yes, that I filmed from a podcast or from a stage or a speech or whatever.

Dan Fleyshman (00:10:12) - But most of my content is from cell phones. Interesting. And so I got over the idea of like, I don't shoot it five times, I shoot it once, right? Unless something major happens, I shoot it once. Okay? Meaning like, I don't really know what I would shoot it for, right? Like, unless I completely forgot to say something, I'm not going to shoot it.

Jasmine Star (00:10:30) - I find this interesting because when we get into the business of the business and we talk about your agency and you have clients, are you selling them on the perfect isn't relatable or talk to me about that methodology.

Dan Fleyshman (00:10:39) - So we have 3500 influencers that post for us. Okay.

Jasmine Star (00:10:44) - Yeah. Let's yes I want to like pause there because when you stood up at that mastermind dinner, you are a master of getting influencer marketing and mastering it for brands at scale. Yes. And so I wanted to add clarity for that for like the listeners and the watchers.

Dan Fleyshman (00:11:00) - So Elevator Studio started 14 years ago. We were posting on Twitter like Instagram was just getting started.

Dan Fleyshman (00:11:06) - And so we pay influencers for brands, products and mobile apps to create content. And most of the time we even write the captions for them. We want them to create the content, though, because influencers know how to do it better than the brands do, better than we do. They know their style. Yes. If you are a furniture influencer, I can't tell you how to make furniture content, right? Right. If you're a cooking influencer, I'm not going to tell you how to make cooking Flint. Yes, I will say, here's the products that fit for you. Would you like to be paid $1,000, 5200 bucks, 200,000, whatever level? Yes, influencer you are. The brands come to us and then they stick with us for years. We're the only agency for Oracle, btw, television supplement companies, CBD brands, health brands. And then we've done it for Postmates, DraftKings, Lyft, all these brands over the years for one main reason. We're hyper focused on social media influencers, and we're really fast.

Dan Fleyshman (00:11:54) - And so someone gives us a budget 25 K, 100 K a million. It doesn't matter. It's just math. And then we implement. For them. We take a 20% fee and we don't arbitrage. Meaning if Jasmine is willing to do a post for $10,000, I don't tell them it was 17,000 or 20,000. It's 10,000. Got it right. Got it. And I don't take any percentage from Jasmine. So if I give you 10,000, you don't pay me a fee for as an agency, I could I don't do it so I could double dip, which a lot of agencies do instead. Jasmine will always take my call because I give her a full rate. Yep, I only bring her products to fit her and I have the budget to wire same day, so I will not tell Jasmine. Hey, do you want to post for this water company unless they're ready to wire that day? And so because of that, I've streamlined social media influencer marketing, where most agencies, they work off of fancy platforms and tech and they're like, yeah, we're going to send a message to 3600.

Dan Fleyshman (00:12:43) - No, no, no, not yeah. Jasmine just gets an app notification. She's not responding. That's right. But if Dan Texter do you want $10,000 plus about water. Right. She's going to send you back. Yes. With a happy praise emoji. Hands. Right. And we streamline it because I already have Jasmine's wiring info. Yep, I know her PayPal her cash app, her Venmo, her Zo. I've got her Social Security, her W9 form. I know her height size, address, wait, bam bam bam. So if she says yes, the box will be there Fedex the next day.

Jasmine Star (00:13:10) - And talk to me about the scope of the type of guidance. Because you are fast and because you are fast and your influencers know you're fast, are you expecting that same level of fast from them?

Dan Fleyshman (00:13:20) - So I give them their deadline when they post it. And I will tell you, out of 110,000 paid posts we've done, no one's ever messed up. Never. Because I'm really clear.

Dan Fleyshman (00:13:29) - I'm very, very detailed. And so I don't leave room for a mistake and error or I didn't know this or I should have done that. No, no, no, our scope is so clean cut. Here's the dates. You can post the times a day that you can post. You can only post between 8 a.m. and 8 p.m.. You cannot post on Saturdays and Sundays like we explain. Got it? Whatever the brand wants or needs. Like if it's Chick-Fil-A you can't post on Sunday. Let's just be clear. Yeah, there's very simple things that we just really clear upfront. So nobody says, oh, I accidentally posted on Sunday. No, there's no accidents, right. We don't have accidents. Right. And so because of that they get a very detailed text. Their caption explains exactly what to copy and paste or what to say. It tells them there are three options of how they can post. So you might be the furniture influencer. I'm not gonna tell you what to post, but I'm going to tell you what I need in the post.

Dan Fleyshman (00:14:17) - Got it right. I need you to be wearing white. I need you to be standing up, not sitting down. I need you to do XYZ and I need to be under 60s. All of those things are just super, super clear to remove the I didn't know or I got. That doesn't happen. It doesn't happen. And we call it Overcommunicate. We're going to overcommunicate in every aspect of this in advance, and we don't need a back and forth. By the way, you don't have to text me back after you say yes. I don't need to talk to you again, because I'm all I need from you. And I'm going to get it. Is my screenshots of your post after the fact outside that you have no questions for me, because in advance I send you everything in one shot. Because think about it, if I onboard 90 influencers for a campaign, just an extra 3 or 4 texts back and forth is a lot of action. Yes, and it leaves room for error.

Dan Fleyshman (00:15:06) - I do not leave for ever for error. Got it? Ever. I want my staff to interact with Jasmine, pay her $10,000 Fedex the box the same day she gets the package. Here's the fashion of address. Or here's the water company. Bye to Bing bada boom. And when she's done screenshots, I need your screenshot of your post and I need a screenshot from your stats. That's it.

Jasmine Star (00:15:26) - And some of your insights that you were sharing were having brands not tell influencers. Oh yeah, talk to me about that. Because here's the thing. A lot of my listeners are not the people who are going to be spending like a 90 influencer campaign. However, I do think that there are some nuances that like a business owner in Wisconsin who's trying to get their business and work with micro influencers in the local area, can apply. So can we talk about telling people about their content creation process?

Dan Fleyshman (00:15:49) - So let's say you're a small business in Wisconsin. The influencers for you to go after are not Kylie Jenner, right? Or not a fashion girl with a million followers or a buff guy with 500,000.

Dan Fleyshman (00:16:00) - Those are irrelevant to you. You want the local quarterback. You want the lady that's been the weather reporter for the last 12 years. That's good. You want the girl that's been hosting the radio show? That's good. You want the people that are the local ballers, local legends, local influencers? Yes. That over the last 20 years people know of them in your city. They will crush. Having someone with a million followers post to you that lives in LA. Not even close. Like seriously. Not even close. Because to those million followers is not relevant about your business in Wisconsin. So that's one thing is getting people in your city, getting them in your area or from your area, like a local legend that maybe there used to grow up there, or they were the Heisman Trophy winner, 20 years old. That's all fine just from your area to a lot of times they'll do it for much more realistic rates than you think. But here's a very, very important thing. I do not ask influencers their rate, I tell them.

Dan Fleyshman (00:16:53) - Out of 110,000 paid posts. We've never asked an influencer how much to pay them. Got it? I didn't ask Jasmine how much she charges because Jasmine might charge $50,000. Right? I told her $10,000.

Jasmine Star (00:17:03) - And then I get to accept it or.

Dan Fleyshman (00:17:04) - Not. That's it. That's right. And $10,000 is fair. Now, has she gone 50,000 for someone? Probably. Maybe there are clients that are pay for that furniture company could afford it. But in this campaign I've got 100 grand to work with. Ten of it I can give to Jasmine. She can say yes or no. That's right. They always say yes. And so I say that because I don't negotiate with terrorists. If I ask an influencer how much they charge, they can just make up a number, right? Jasmine's like 50,000. I'm like, you have X amount of followers, I can't rationalize, I don't want to devalue you. Now we have a discussion. I don't want to say that. Yes, I just start off.

Dan Fleyshman (00:17:35) - I always. Hey, Jasmine, it's $10,000. Da da da da da da. Got it. It removes a lot of the friction because so often people ask these influencers, how much do you charge? Whether they have 50,000 followers, 500,000 followers, 5 million followers? They just making up a number, right? Of what someone, whoever the highest person was, paid them ever in life. Right. They might have had 40 campaigns they've done, and the one time they got a lot is the what their rate is. Yeah. And that influencer, by the way, is missing out a lot too. So if you're an influencer listing, you're missing out on a lot by overcharging.

Jasmine Star (00:18:06) - So is there like a I know okay, I'll ask this. And I'm pretty sure that there's not a standard rate, but like what's like a general rule of thumb.

Dan Fleyshman (00:18:16) - So what's hard is because of micro and niche influencers, it changed everything in the past. It was easy.

Jasmine Star (00:18:22) - So break down a micro and niche influencer real quick or niche?

Dan Fleyshman (00:18:25) - Sorry niche a micro influencer.

Dan Fleyshman (00:18:27) - Someone with less than 25,000 followers? Yes. When you start to get to 30,000, 50,000, a hundred thousand, you are still small compared to influencer influencers. And what's the.

Jasmine Star (00:18:36) - Classification of influencer?

Dan Fleyshman (00:18:37) - Influencer 100,000 or more? Got it, got it. And when you start to get to 500,000 a million now you're you're not just an influencer. You have real, you know, impact. Got it.

Jasmine Star (00:18:46) - Oh interesting micro influencer influencer impact.

Dan Fleyshman (00:18:50) - Yes. And there's also niche influencer.

Jasmine Star (00:18:52) - That those.

Dan Fleyshman (00:18:52) - Are moneymakers. I was saying you do furniture for example. Yep. Yep. You are a furniture influencer or you are a cookie influencer or you were the influencer is motorcycle skin motorcycles, makeup, hair. Like you do one thing. Oh my god, yeah, I will pay you so much more than someone with a million followers. Let's talk.

Jasmine Star (00:19:09) - About that. Okay, so what is like a general like a generalization. And you know that there's so many factors that go into it and don't like this is not hand to heaven Bible.

Dan Fleyshman (00:19:15) - This is so I'm looking at a generalized influencer. For every 100,000 followers. I'm going to pay them between 300 and $1000. Okay, okay. And a niche influencer blows it out of the water because they could have 30,000 followers. And I'll pay them more than when some of them want the million, because they have 30,000 followers for bikes. And so if someone has a bicycle company or a motorcycle company, those 30,000 bike related followers are going to crush it. You're a personal trainer with 18,000 followers. I will pay you way more than just someone that has a million followers every time. Because you're a personal trainer with 18,000 followers that follow you for personal training. Right. You're a makeup influencer. Forget it. Like I'll pay the most. Makeup influencers are hands down far and away the number one highest performing and highest paid in the game. And it's not close. Number two is way down here compared to the makeup because their followers trust them. Because the reason they trust them is they start off with raw face.

Dan Fleyshman (00:20:16) - We start off with a bare face, and they walk them through an 80 minutes of putting their makeup on, 40 minutes to makeup on, 22 hours putting their makeup on, half an hour putting on their makeup on. And so they get to see them in their rust moment. And so they believe them. They trust them. It's not Photoshop. The makeup influencers that just post final versions of makeup do not do well compared to barefaced. Oh my god, I'm not even close. I can't even explain it. Wow, a girl with 70,000 followers that just does that type of content will, like sell tens of thousands of dollars or even more hundreds of thousand dollars of products, Where another girl? Gorgeous 1 million followers won't want one because every picture is photoshopped. Got it. And so they're not following her for that. They like her look, but they don't necessarily trust her to buy the same Revlon makeup.

Jasmine Star (00:21:04) - So in the business for the agency, you are visionary. And you have an operator.

Jasmine Star (00:21:09) - Yes. And so are you in the game of relationships. So what do you do in that business? What is the business of that business for you?

Dan Fleyshman (00:21:15) - So the first eight years I did everything, I would drive to Kylie's house and jump off fashion. I would drive to Kim's house and explain how to post about 50. I would drive to Tyga and be like, hey, this is what you do for X, right? Like I would drive to their houses. Got it. Like for eight years I wrote every caption for everyone. All of them. I was obsessed because I thought I had to. Nobody else can write a caption better than me. Nobody else can drop off these clothes. I had to do it. That's what I told myself. And then I finally had a wake up call when I couldn't leave the office, right? Everything I did was writing captions, talking to brands, talking to influencers, doing the contracts. I did everything myself. We were doing 18 million revenue and I was like, oh, I'm finally going to go hire a CEO.

Dan Fleyshman (00:21:59) - And I found this guy 30 years in the TV game. He was a CEO for Bunim Murray. So he created real World, Simple, Live Parasites and Keep Up With the Kardashians. He was there for all of it for the first eight years at Buena Murray, ten years at Sony, ten years at Fox, like 30 years, TV game legend, Doctor Phil, all of it. And I'm like, oh, I'm going to get this guy. He's got 30 years experience. He's going to be the CEO, not just my agency, but my elevator studio. That's a venture firm, and it's a very expensive thing to go get, you know, 30 year veteran in the game. And for two months I was fighting with my own ego of like, no, I'm going to do it. Oh, no, I'm gonna have to teach him everything. No, he's going to have to do it my way, blah blah blah blah blah. We tell ourselves these things. Yeah, I brought him on.

Dan Fleyshman (00:22:43) - I went from 18 million to 60 million. And how long? Next year? Here's why I got to unclip my butterfly wings and fly. I started a mastermind 100 million. Mastermind sold 100 spots for a hundred grand each and three months, did $10 million in sales. So was it expensive to pay him six figures or.

Dan Fleyshman (00:23:00) - Are.

Dan Fleyshman (00:23:01) - I going to start speaking at events? I started my next charity, I started, everything started, and all these new clients came in because I started speaking at events. Instead of being locked into the office and driving to Kylie's house, I got to fly. And so we hold ourselves back by thinking we have to do everything. Yeah. And then we're like, oh yeah, an 85% version is better than me. No, they're probably better than you do. They might be 120% of you. Well, we tell ourselves that no one else can do it. It was captions for Instagram. Someone else can do it, right? It was fashion dresses. Someone else can figure it out.

Dan Fleyshman (00:23:35) - Like. And so for the last five years, I don't know any of my clients. I'm not on a single email. All I do is introduce them to my CEO and my team. Our team is not scaled, by the way. It's the same 18 people doing 60 million bucks, 20 million bucks, 50 bucks. I just run it smooth and efficiently. And I don't know how to say this. We don't take on most clients, and it's because the question you were going to ask me earlier about brands telling influencers what to do. Oh, yes. The reason I don't take on most clients is any client that thinks that they're going to have any input. I can't do it. The reason you hire us is because we live and breathe this stuff. Yes. And they're like, oh yeah, but we have an in-house team. Your in-house paid ads. People can't be that good. And here's why. Anyone that's really good at paid ads. Can go make 800 bucks a day selling pillows, two granite, selling chairs.

Dan Fleyshman (00:24:30) - Yes, 400 bucks a day selling freaking lemonade sticks. Yes. Because if you're good at paid ads, that's what you would go do. You can do it for yourself. So when everyone people were like, oh yeah, I've got this whole team. I'm telling you very bluntly, they can't be that good, because why would they work for you? Why would they go make 100 K a year for you? And they can go make 100 K a month selling lemonade sticks, right? Or, you know, vitamins and supplements, whatever. Anyways, so the point is, when someone brings on agency for paid ads, for influencers, for marketing, for billboards, for whatever they need to listen to those agencies, the agency exists because they have way more data than you do, right? Your data is about, oh, I make the best water or the best coffee, the miss dresses and shirts and earrings or whatever. That part's fine. Once you tell us about your brand, there's literally no reason for you to talk to any agency.

Dan Fleyshman (00:25:19) - Let us do everything. Not just talk about my agency, other agencies that are good. And I'm saying all agencies, agencies that are good allow them to do what they do. And so whenever I see brands that come to us and there's been some amazing household names that come to us with huge budgets, I just turned them down without blinking. I don't even think about it.

Jasmine Star (00:25:37) - Because you're not going to tell the influencers what to do.

Dan Fleyshman (00:25:40) - It is not going to work. Yep. You know how many times I've turned down McDonald's and Netflix household name companies? I, I don't I don't want to promote McDonald's, but their budgets are amazing and. They completely overpaid for everything, and I've watched them spend millions of dollars and millions and millions of dollars on other agencies, and every time it gets screwed up. Every time.

Jasmine Star (00:26:03) - So what is your title now in Elevator Studios founder.

Dan Fleyshman (00:26:07) - Got it. And in every company. Founder. Founder.

Jasmine Star (00:26:11) - Now, one of the things that I found most interesting as I did it, you took a company public at 23 years old.

Jasmine Star (00:26:17) - How does that impact the way? And that's one of the youngest or the youngest person in American.

Dan Fleyshman (00:26:23) - History.

Jasmine Star (00:26:24) - Ever to do that. How does that shape the decisions that you make now? Like, how do you look at marketing? How are you looking at marketing then and then how do you look at marketing now? Like what's changed?

Dan Fleyshman (00:26:34) - Well, I noticed there was no smartphones back then. So I went public April 1st, 2005. I actually might be going public April 1st, 2025. I might be doing it again. I just announced yesterday I joined as a chairman of a brand, a beverage company. And so my first company was a beverage company, and it might be throwing my hat back in the ring, so. Well, congratulations. Yeah, it's all signed already. So it's just have to decide if we actually want to go public, but it looks like we're going to anyways. So going public back then is much different, right? There was Myspace. Yes. The Facebook was coming out, like coming out like there was no social media.

Dan Fleyshman (00:27:10) - And so because of that, I was doing ground marketing, marketing with NASCAR's putting shirts on football players and models and wrestlers and whoever I could. Like, I was out there promoting my drinks. There was nowhere I would go that I didn't have a backpack full of drinks. And it's heavy because they're 16oz, so everyone's a pound, you know? Got it. And I just traveled the country going to meet with distributors, going to meet with retailers, going to meet with people in the town, going to nightclubs, going to bars, go to restaurants. So from 2005 to 2009, I remember nothing but selling into those 55,000 stores. Nothing. I don't remember a date and I remember a birthday. I remember anything, nothing for four years. I just sold my drinks morning, noon and night. There was not a single time I didn't have my brand on. Even if I had to go to weddings and funerals, I would wear a patch of my brand. Got it on my suit. Got it.

Dan Fleyshman (00:28:02) - I had to be my brand because my life was online, and I had thousands and thousands of shareholders that I had to fight for. Yes. And so marketing was different back then. I was doing cross marketing deals with NASCAR. I was doing cross marketing deals like the Utah State Fair. It was the Coca-Cola State Fair for 16 years. Then I made it my brand, you know, as the state fair. And I would do deals with Smith's grocery store because I couldn't afford the $2 million they needed. But I made Smith's grocery store, order $4 million of products and then get, you know, like I would do cross marketing. I couldn't afford the NASCAR because it was going to be $3 million for fricking NASCAR, 180,000, a race for 20 races. And so I had circle K, the chain store, put their logo on the side of my NASCAR, order, $3 million a year for a two year deal. So I would make 3 million. Got it. I did a lot of those cross marketing deals because I couldn't, even though we were doing a lot of revenue.

Dan Fleyshman (00:28:52) - That's not net people. When you hear fancy people say, I did 10 million gross sales, that is not what they made, by the way. Exactly. Real clear.

Jasmine Star (00:28:58) - So that was the form of years of selling your drink and doing whatever it took. And then marketing today and going public today, the advent of smartphones, how does it change?

Dan Fleyshman (00:29:09) - So marketing says I can do it right now. I can get more views today in one day than I did the entire four years of my energy drink back then. Like legitimately, I could send out care packages to 200 jasmines around the country and they've got a million followers each, and I could do it in trade for product or a small amount of money. And all of a sudden 200 million people are going to see my stuff today. Like literally today. Not tomorrow, not next week, not next month, today. And it won't be that expensive. And tomorrow I'll have screenshots from Jasmine and 200. Jasmine's out there in the world with millions of followers.

Dan Fleyshman (00:29:49) - Time's up by 200, and all of a sudden people know about my brand faster than anything I could do for four years of like, yeah, backpacks full.

Jasmine Star (00:29:58) - Of £1.

Dan Fleyshman (00:29:58) - Drinks. Yeah, NASCAR had a couple of million viewers an episode. Yeah. Great. Right. But what about for Jasmine's? Yeah. Like if Jasmine star has a million and there's four of her. Boom. Yeah. Right. And so that's the difference is that marketing today is different. Also going public today is very, very different because everything you do is very public to the world. Right. And again, there was no social media back then. So running a public company is there's a lot of rules. There's a lot of regulations and there's a lot of scrutiny. Why did you buy $4 toilet paper? You could have paid 320. Why did you buy first class seats? You could just have business class. Like there's a lot of things and scrutiny that comes with the financials of running a public company. So in this case I'm going to do chairman, not CEO because I don't want to do the accounting side again.

Dan Fleyshman (00:30:47) - That's why I never go public again. I'm doing it one because it happens to be the 20 year anniversary, too. I really love the company that I'm doing it with. It's called Rise Coffee again. If we go public, and I like building in public and I'm a good. Boys. So, like, I'm not going to get in trouble because I don't do those type of things anyways. So I'm not worried about the public screening part of it. There's no amount of money that would make me do something bad, and so that part doesn't bother me or scare me, whatever you want to call it. And it's just it's different now. Like on the right here. We were doing Fox Business News from the back of a car. Like I couldn't do that in 2005. Right. How there was no smartphone. Right? It didn't exist. Steve Jobs did not make a smartphone yet. So like there's a lot of different dynamics of being public now respected.

Jasmine Star (00:31:34) - So when you look at the future.

Jasmine Star (00:31:35) - So we talked about the past. You're building in the present, the future of marketing. This is what you eat, breathe and do and you're good at it. What where are we going? What does it look like.

Dan Fleyshman (00:31:46) - So a lot of things are going to change. the algorithm is getting tougher and tougher and tougher. Yep. And it's really stupid. It's really, really bad what the platforms are doing. It's hard for them to realize because they're making more money than ever. Yeah, but the amount of influencers that have cut back or just stop posting on major platforms is shocking. and I did a post about that a week ago, and it got a ton of engagement because everyone felt it, because everyone across the board is getting less and less reach, and it makes it less fun or interesting. One less incentivizing. Yeah, yeah, only 7% of your followers see your post.

Jasmine Star (00:32:25) - I mean, not even that, bro. I mean, if you're getting that to see.

Dan Fleyshman (00:32:27) - It, not engage to see it.

Dan Fleyshman (00:32:29) - Okay. Yeah. To see it. And so when if you have 100,000 followers and seven of them 7000 see it and only x amount, a couple of thousand maybe interact or a couple hundred interact, it's not as exciting as it was in the past. So that part is 12I, I don't actually need Jasmine. Yeah, I can make a robot. Jasmine I feel like your your.

Jasmine Star (00:32:50) - Studio is going to be representing I.

Dan Fleyshman (00:32:53) - I, I've been avoiding it influencer two but they're really good.

Jasmine Star (00:32:56) - They're really I mean it's crazy. People are like predicting eight years and I'm like y'all I think it's like three and a half.

Dan Fleyshman (00:33:01) - No, I can do it today. Right.

Jasmine Star (00:33:02) - But then but so I don't know if technology is quite like you I but you can tell you can tell, you can tell I can make I.

Dan Fleyshman (00:33:09) - Can make a jasmine today. I can make a jasmine in an hour. Especially if I have Jasmine's consent. I can make one without your consent. That would make look fantastic, speak well, etc. that might have glitches if you actually talked into a microphone, right? Oh my God.

Dan Fleyshman (00:33:23) - Yeah. There's one main company that's doing it for a lot of our mutual friends. That company you cannot tell. I don't need Jasmine after that. If I get you for 20 minutes with these cameras like this, and you speak into a camera and you read X amount of words, I don't.

Jasmine Star (00:33:37) - I want to see that technology because I know of people who are spending buku money on it. And you could still tell it talks a little like this and it sounds just like them. But the pause isn't quite right, you know. So I want to I'm very.

Dan Fleyshman (00:33:50) - That's the ones that they're not proactively doing okay. If you actually go in and read X amount of words and you read it in a certain tonality, you will not take over.

Jasmine Star (00:33:58) - Okay. So do you see the AI version of like the Kardashians selling in that capacity, or do they think it's detrimental? I think that there's going to be a huge market for people who for fake influencers who are about super niche, super, and it's like, so soon you are representing 10,000 super niche influencers and people don't know that there.

Dan Fleyshman (00:34:17) - I don't want to I don't like it. I like the real person.

Jasmine Star (00:34:20) - Well, so do I. But do you not see that as the future?

Dan Fleyshman (00:34:23) - Well, it's already happening, right? I have a friend that has an agency that just does. Yes, he text me in the middle of the night last night. He's like, oh, I just got this huge contract and he's doing it for hotels and resorts. He's posting models, male and female, at resorts that aren't actually there. Yeah I'm serious.

Jasmine Star (00:34:36) - I know.

Dan Fleyshman (00:34:37) - Like they're experiencing the resort and you look like they're getting in the pool and they're going to the spa. They're going to the salon, they're going to the restaurants. They're not real. Yeah. And he sent me this thing. He's like, I just got a six figure contract from a resort. Yeah. To put not real people there. Yeah. Like, why do you have to go there then. Like you don't have to go. He's like, I know I'm not even in that city right now.

Dan Fleyshman (00:34:56) - It's insane.

Jasmine Star (00:34:57) - So are you saying you won't do it or.

Dan Fleyshman (00:34:59) - There's a reason I've been avoiding it and I have no interest in it if I don't have to. Yeah, but at some point, I just think that even when that happens, people will want real humans more than anything. And then how do.

Jasmine Star (00:35:08) - We verify they're real? I mean, I didn't think we're going to go here on the podcast, dude, but I'm just like this, like, this is the stuff that like, I think about.

Dan Fleyshman (00:35:15) - So TikTok and TikTok announced this morning that they will make a warning for any AI generated content. As of this morning, any AI generated contact, you will know that it's AI generated.

Jasmine Star (00:35:27) - Okay. So I mean this I'm totally going off script. Are you familiar with an account called Blog Lots or. Sorry. Yeah, blog lots. So she is a creator. She makes athletic apparel, started teaching pilates, amassed millions of followers and then came up with her own product line, patented the wear, and then she started seeing a bunch of dupes on Amazon and then dupes on TikTok.

Jasmine Star (00:35:49) - Now here's a crazy thing. It was eerie. I felt like I was looking at an episode of what is it that show like Black Mirror or whatever? It was freaking weird. She had her own content. She did a side by side and it was neck down and it's identical. And then in that same video, she takes a step back to reveal her face and her entire outfit. And then it was her exact everything. And the face was freaking blonde hair, blue eyes. But it was her and she took her account. She has millions of followers on TikTok, millions on Instagram, and she has a verified account on both platforms. And she's going to TikTok and saying, here is proof, this is me. This is a patented clothing piece that they're selling on dupes on TikTok shop. And TikTok responded and she posted it. She had receipts and they're just like, sorry, we don't think it's an infringement. So it's clearly done with AI. What do we do?

Dan Fleyshman (00:36:39) - How do you stop the robots? They can make music songs better than I know, you know, I know they can now blend Jay-Z, Eminem, Steve Aoki together with Drake and make a song.

Dan Fleyshman (00:36:50) - And there's weird rules to get around it for right now and just change some of the beats. I don't know, AI is coming and we can't stop it. And the hard part with AI, it's literally artificial intelligence. It's getting smarter. The time that we just talked about it for ten minutes. Yeah, it's gotten smarter. Yeah, smarter than most technology in the history of human society. That's how smart in the last ten minutes.

Jasmine Star (00:37:10) - So if you see the tsunami, you being who you are with every tool that you have, what are you doing? Like how are you telling business owners who are listening? And immediately you feel like, oh my God, what is coming? I'm going to.

Dan Fleyshman (00:37:21) - Tell you guys three words adapt or die. You don't have a choice. The problem is that most business owners, most influencers choose die. They choose death if you go out there. The reason I started sports card stores is because I'm up against Blockbuster Video. We're in Netflix. There's been all these stores.

Dan Fleyshman (00:37:40) - If you drive around for 30 years, it's a father and son. They have no blog, they have no YouTube, they have no Instagram, they have no social media, they have no videos. And they might have 1 or 2 of them that they haven't posted on any year. Their phone number is still old on Google. Yeah. The address isn't there. Yeah. They don't have a website since 1994. I'm up against blockbuster, and the reason for that is, is they don't want to change. Yes. And so even when I say to the camera, adapt or die and all of the people like, yeah, I'm gonna all learn I or I know they won't. Yeah.

Jasmine Star (00:38:11) - Why from your experience, you've been in the game a long time. Why do people accept death?

Dan Fleyshman (00:38:16) - Because they have to do some work, And they have to change their ways, and they don't want to change their ways. Think about how many years it took before your parents or grandparents felt comfortable putting their credit card on the internet.

Dan Fleyshman (00:38:28) - Think about that. Internet's been around for 25 years. Not 2 or 2 to five years. Over 25 years. Yeah, more like 30 years. Think about right now. Would your parents or grandparents feel comfortable getting into an Uber? Just kind of started happening, right? Yeah. What if I sent them an Uber and we weren't there? If I say.

Jasmine Star (00:38:47) - No, I literally did this and my mom's like, oh, I can't.

Dan Fleyshman (00:38:50) - Exactly I.

Jasmine Star (00:38:51) - Can't like, are you kidding me? And I'm like, mother, I basically live like Uber is my office. You're going to be fine. No, I couldn't. I was like, please let me get you an Uber at your house. Drive this way. Because I'm just looking at this from a business perspective. My mom comes here and then I get to be present and I don't have to lose the commute time. And she says, no.

Dan Fleyshman (00:39:08) - Yeah, that's how life is across the board. So that's why when people were like, Uber's gonna take over our whole society or driverless cars, you won't get in driverless car right now.

Jasmine Star (00:39:18) - Yes I would.

Dan Fleyshman (00:39:19) - Yeah, because.

Jasmine Star (00:39:19) - I adapt baby. I'm already looking forward to it. Like I am literally like, take me to San Francisco. I'm getting in one of those, like, hands down I will.

Dan Fleyshman (00:39:26) - The majority of society, right? Wisconsin and Texas and Alabama, etc. they're never going to get into driverless car. They're rarely going to even get on social media. They barely post if they have social media. So you just take down the layers of like how little people will change. They want to do the same thing. They don't want to change their ways. And it's really difficult for them to even adhere to something. And when they do, they barely use it. So every time I see a new social media platform or a new technology or a new company, it's going to change everything. It changes microcosms. Yes. It changes certain pockets of our country. I'm like, oh my God, everyone's going to use Postmates, right? Yeah, in LA, in Chicago, in Atlanta and New York and Miami.

Dan Fleyshman (00:40:10) - Good luck trying to get Postmates in Alabama. Yeah. How you live 46 minutes away. You live an hour and 20 minutes away. You're not Postmates ING that. How are you going to get an Uber when you live an hour and 20 outside? Yeah, I go to so many different cities that I can never use Uber because they just came. Hell, yeah. You were in Tennessee? Yeah. In Nashville. It works. Try to go outside? Yeah. By an hour. Yes. There are no Ubers. Yeah. There's no lifts. So technology is some aspects and some fashion is going to critically change the world in other places it won't be impacted at all. So many times people talk about AI is going to ruin millions of jobs. Do you know that most businesses don't have a Facebook account or an Instagram account? You think they're all of a sudden going to do I? They can't spell AI and they have to hire someone. They have to hire someone to run it. They can't run a Facebook page.

Dan Fleyshman (00:41:00) - How are they going to run? I like, okay.

Jasmine Star (00:41:02) - So somebody is listening. What are the three things that you do to embrace change? What are you doing to say three ways to adapt. Like how do we get ahead of this? How do we change? Because this is what you've done so well. I've been following you pretty religiously for the past year and some change since we met, and I see you freaking change fast.

Dan Fleyshman (00:41:21) - First thing is, I research everything before it even becomes big. I just want to know. I want to know why people are talking about AI. I want to know why they're talking about this technology. I want to know why this platform is causing buzz, even if I don't think it's going to work out. I want to understand why did it catch fire? Got it. Why do people care about it? Talk about it? Why did this situation happen? So learning and researching something right away. So if you hear like what is the bitcoin. Oh check out bitcoin.

Dan Fleyshman (00:41:49) - What is an NFT. Inventive tease didn't work out the way that people thought. What is it. Yeah. Understand it not just be like oh screw bitcoin screw NFTs. Yeah I'll screw that. Yeah. That's what people said about TikTok too right? Right. There's been dozens of platforms that came and went that weren't interesting, but study studies one okay. Two try it like make an account. So whenever there's new platforms or new businesses or new mobile apps or new technology, I just make an account. What is ChatGPT? Okay, go research ChatGPT learn all about it. All right. I'm going to start using chatbot GPT. I'm not saying I'm going to go on board it fully, but research it and start trying it out. And third is talk to people. When you start talking to people in the blogs and the forums, on social, at events, etc., about ChatGPT, about the new social media site, about the new change in real estate or makeup, whatever that thing is, research the thing, try it out, and then talk to people about it.

Jasmine Star (00:42:42) - So I'm going to repeat back how to adapt and embrace change. Number one study and research. Number two, make an account aka do it. And number three talk to people. So when we take these context about adapting and change and how we resist to do that, it's beautiful to me that the complete counter opposite of doing all this stuff is getting in person with your toy drives and with backpacks, because it is literally the opposite end of the spectrum. And I want to end the conversation there, because what happens is I feel like people are gonna be like, oh, he's so bullish and over here. And that's so not like me. And I'm like, no, no, no, the brother's on the ground. Can you talk about those two organizations? Because I feel like listeners are going to be super inspired to get a part of the toy drive, wherever it exists in their neck of the woods.

Dan Fleyshman (00:43:27) - So I like things that people can see feel in touch in person. I throw 42 events a year we didn't even.

Jasmine Star (00:43:35) - Talk about, I mean.

Dan Fleyshman (00:43:36) - You can tell the business conferences like I'm obsessed with live events because I want the human interaction. We can follow each other on social and I can put in clippy emojis and trophies. And for Jasmine, but it's different being in person, right? You create memories, you create experiences, you create emotional bonds. That will never happen through social media. You can carry them on in social media, because we'll remember these times that we're sitting in your living room. But it'd be if I never came here.

Jasmine Star (00:43:59) - I love that distinction. We create in person and we carry on on social. That's how we change and go deeper in relationships.

Dan Fleyshman (00:44:07) - And so I throw so many events because of that. I want people to come to my events. I'm throwing five events this week alone in multiple cities, a viewing party for the TV show, a charity event aspired to, a dinner with Dave Meltzer and all those guys. 100 Million Mastermind A tipping dinner where we all tip the waitress.

Dan Fleyshman (00:44:25) - We all. Surprise tip the waitress, a charity event two hours later, and then a yacht day for business people in Miami. That's half a dozen very different types of events. Yeah, back to back to back to charities. Two social things. One business conference and one viewing party. Why? Because those are all different segments of my life, and it allows me to interact with people in real time and build relationships. And so when I asked them to show up, people show up. Yeah. And I hand invite them to things to like, hey, Jasmine, you come to my charity event. Yeah. Yes. Yeah. Right. And so that's the distinction for me, is I like to throw events in person. Now the same exact thing applies to my charities. Yes. See feel in touch. I started my model citizen fund 14 years ago. We make backpacks for the homeless with 150 emergency supply teams inside half of its food and drinks. The other half is cleaning supplies, a watch, poncho, sleeping bag, things like that.

Dan Fleyshman (00:45:22) - It's a 0% charity, so I cover all expenses, all staff, all payroll or shipping, all marketing, all events. I pay for everything. So if a dollar comes in, a dollar goes to a backpack, it's very clear and it'll always be that way. And then in between there I throw for charity events a year leading up to the toy drive, I do a report card day right before school is over so they can come in and get prizes based on their grades. Oh that's awesome. We do Back to school in August to get them shoes, backpacks, supplies, etc. that's called the Trina's Kids Foundation. We do a Thanksgiving food drive downtown and Hubble Studio. So all these are at Humble Studio in downtown LA. And then we throw the world's largest toy drive. For the last ten years. We won the Guinness Book of World Records for two years for two different categories of throwing the largest toy drive. One time we had 155,000 toys, 118,000 toys the first time, and SoFi Stadium like on the field.

Dan Fleyshman (00:46:11) - Wow. And then the last year we did ten cities in 15 days, and that was a cuckoo bird and flew around to ten cities. There are toy drives in each city, and so I want to be on the ground. I want to be in person. It's crazy to go to Atlanta, Phoenix, New York, Chicago, Miami, Phoenix. So we went to Phoenix, Salt Lake City, Jacksonville, Florida, Orlando, Tampa, Las Vegas to throw a freaking toy drive in every single city. But by doing that, I interacted with people and that memory will be live on forever. Yeah. And those children that got thousands of toys or tens of thousands of toys in certain cities, that wouldn't have happened if I wasn't there, if I didn't say, hey, I'm crazy, I'm going to go through a toy drive in all these cities, those tens of thousands of children wouldn't have got those three or 4 or 5, six, seven, eight, nine, ten toys per kid.

Dan Fleyshman (00:46:59) - And so knowing that makes me obsessed that if I don't do it, who will? And so my goal is, I know that I can't do it all over the planet. I want to inspire people to do their version of it. And so I break down through the toy drives. I don't need a pat on the back. I show them, here's how you can throw a toy drive in your city. You can't make it to Atlanta and you're in Detroit. You throw in Detroit with $0. Here's how you do it. And I walk them through how to do a toy drive with no money. You can't make them my Thanksgiving food drive. No problem. I would love for you to throw a Thanksgiving food drive with no money involved, I love that here's how you pick a location. Here's how you get a sponsor. Here's a pop pop pop pop pop. Because I want it to be bigger than me. Yes, our tipping dinners we did two weeks ago. Over 4000 dinners happen around the world because we organized everyone to do at the same time, 7 p.m. all over the world.

Dan Fleyshman (00:47:49) - There's probably more than that. We don't know because they didn't tag us. My goal for the tipping dinners, where we surprise the waiter or waitress with a tip from everyone in the room, is for it to be infinitely bigger than Dan, right? If you look at the world's largest toy drive, my name is not on it. You look at the model size infant, you look at the tipping dinners. My name is not on it. Yeah, I would cap it right. Meaning if it's about Dan, it's capped at how big Dan is. Yes. My name is nowhere. I don't. I don't want you to even think about me. I want you to go do them and you post about it. You share it. I don't have reference to me.

Jasmine Star (00:48:20) - That's right.

Dan Fleyshman (00:48:20) - Because if I can do that and 4000 tips that happen around the world, that means that hundreds of thousands of people got together for dinner because of me. That's fine. I don't need them to know that I did it right.

Dan Fleyshman (00:48:31) - The butterfly effect of that is crazy. The network effect of that is crazy. What happens when? And those 4000 waiters and waitresses and kitchen staff got those thousands of dollars. Time's up by 4000. That's millions, or maybe even tens of millions of dollars that got distributed two Thursdays ago at 7 p.m..

Jasmine Star (00:48:46) - That's right.

Dan Fleyshman (00:48:47) - That's crazy. And so my goal in life is to replicate that as many times as I can. So that long after I'm gone, people are throwing tipping dinners and toy drives and food drives etc..

Jasmine Star (00:48:58) - Ladies and gentlemen Dan just blew our dang minds. And that is just the tip of the iceberg. I want to hone in on one thing in particular. He started off by talking about how his wings were clipped as he was the CEO, doing everything in his business, thinking that man, can somebody even do something as good as 85% of what I am currently doing? You might be in that exact position of your business, and your business can only be as big as you. Those were Dan's exact words.

Jasmine Star (00:49:27) - So he brings in somebody who blew his mind and then allowed Dan to be the best version of Dan the connector, and he used the reference that he became a butterfly fluttering along. And at the end of the episode, he used the words butterfly effect. And I can't help but think how that all dovetails that he was allowed to become from chrysalis to butterfly to the butterfly effect. And I think to ourselves, if we could do that as entrepreneurs, then we won the dang game. Dan, thank you for teaching us and walking us through what it looks like to have multiple businesses. Thank you for talking to us about the history of marketing. That included carrying bags of liquid on our backs, to then creating content that multiplies over influencers, and how we might be able to do that in a smaller way for our businesses, wherever that is. Thank you for empowering us and creating and challenging us, and inviting us to the challenge of giving. As long as we continue to receive, and expanding our legacy beyond just our names.

Jasmine Star (00:50:26) - For people who want to get to know you more for your mastermind, your events, the toy drives, the charities, where is the place that you want them to go and connect with you?

Dan Fleyshman (00:50:35) - All my social media is the same. It's just an inflation. It's also important for you guys, have the same bio, has the same photo and have the same screen name across all the platforms.

Jasmine Star (00:50:43) - That's amazing. We'll also be able to link those in the show notes. For those of you who have been impacted by the knowledge and the business and the generosity of him sharing everything he's done, be sure to give him a tag on Instagram. And for those of you who've gained at least one thing from the show as you review, it makes a big difference. I ask for it every single episode. So if you've listened to two more than two episodes, your time has come. May we all create the butterfly effect that Dan has inspired in all of us. Thank you so much, Dan, and thank you for watching and listening to The Jasmine Star Show.