Jasmine Star 00:00:00  I have seen people build businesses in addition to their personal brands, and I've realized that their personal brand acts as a moat to the business. So here's the perfect example. Apple. Chef's. Kiss. Undisputed. Amazing. Internationally recognized brand. That brand would have been successful, period. But when you add on the moat, that was Steve Jobs. The business even became that much more attractive. Welcome to the Jasmine Star show, where we talk about business. And today we're going to be talking about building a personal brand. But wait, there's more. Here's what I want to discuss. If you've been around the block with me for a minute on the podcast, you know I'm a huge advocate for building a personal brand. But here's the thing that content has been done and said, I've said it every day and then twice on Sunday, and so many other people are talking about the importance of building a brand. Okay, so we get it. You're either at the point in this conversation of saying or thinking, yes, I have started building a personal brand and I'm actively pursuing it.

Jasmine Star 00:01:04  Option two yes, I've started building a personal brand and I've floundered and I kind of sort of do it when I remember or three, I know I need to build a personal brand, but I'm not quite building it. Okay, so once you've identified where you are one, 2 or 3, let's actually get to the same question that all of us will come to at some point or another, either when we're actively building your brand. We have tried kind of floundered and started and stopped again. And or we know we need to do it and yet we're not. So I wanted to ask a question what stops us from building a personal brand? I am a part of an executive group coaching program, and there's about 2000 people in the inside of this group. Then you're broken up into cohorts of 8 or 9 people. I've now been in that program now two years, and I'm a big advocate, and I post in the group when I can remember. And I love reading and learning, but it was really a delight and an honor and very much a surprise when I was asked of all 2000 members if I would be able to create a training on creating a personal brand.

Jasmine Star 00:02:08  So I was like, cool. But here's the thing. When I'm speaking to seven and eight and nine figure entrepreneurs about building a personal brand, they know they need to do it. So what actually stops them? What makes it hard for somebody like me, and what's stopping anybody else? So before we actually get into what's stopping us. Let's start off with the important thing. Why does it matter? Why do I even care about building a personal brand? Well, I'm going to read some data and statistics. And for those of you who are watching the video, you will see my ever sturdy Moleskine is back. Your girl takes notes. You will see my obnoxious pop mic that is about, I don't know, £87 and I'm hoping the audio comes in nice and crispy. Let me know if we can get any better. Maybe I need a larger mic. Who knows? All right, let's get into data and analytics. Why it matters 77% of consumers prefer buying from a brand they recognize. This is from Forbes.

Jasmine Star 00:03:05  77% of people prefer to buy from a brand they recognize. So question number one for you, do you think your personal brand is known and or recognizable? Statistic number two, 67% of people believe a personal brand is very important. This is not just from people who are in the professional world, like they're asking people out on the street, and 67% believe that a personal brand is very important. That was from PR daily. So what actually does this mean? Number one, people, consumers and creators alike understand that a brand is important. People prefer to buy from a brand. And if you aren't building a personal brand, please know that your competition is. So if we know that people prefer it, and we know it's important, and we know a case could be made for a personal brand, I kind of want to get into what actually started me on this journey, because I feel like I kind of backed myself into creating a personal brand. So when I first started creating content in every iteration of my career, every business I've ever started, it came on the back of creating content.

Jasmine Star 00:04:15  What I didn't know at the time was I thought I was creating content on behalf of my business, and I was. But at the same time I was creating content about me. I had very clear ideas about how when I was a photographer, one should be running a photography business when I got into consulting. How does one start off in consulting? In very creative, niche environments. I was creating content on digital marketing. I was creating content on how to provide resources. I was creating content on how to start a SaaS company. So the whole time that I have been creating, people are not just looking at the content, they're also looking at me as a division of the content. Now, when I first started, the only reason I was making content was because I had no money or no other options. However, now that I have had a few successful businesses under my belt and I have options, I can hire content creators to create on behalf of any one of our businesses as well as creating content to build.

Jasmine Star 00:05:13  Yes, I'm going to say this in third person the Jasmine Star brand. I'm actually not doing that. Here's why. I have seen people build businesses in addition to their personal brands, and I've realized that their personal brand acts as a moat to the business. So here's the perfect example. Apple. Chef's kiss. Undisputed. Amazing. Internationally recognized brand. That brand would have been successful, period. But when you add on the moat, that was Steve Jobs. The business even became that much more attractive. When you look at Tesla, I know people. It's arguable about the reputation that Tesla has as a company, and it's even more arguable about the reputation that Elon Musk has. But say what you will about it. The brand that is Tesla has its advocates, has its hardcore fans, and they're even even that much more advocates and hardcore fans of Elon Musk. So Elon Musk's personal brand becomes a moat to Tesla. So I'm thinking if I just see some of the best companies do it. Cannot the business create a brand which consumers want? And then my personal brand act as a moat to that business and or businesses I'm creating now.

Jasmine Star 00:06:30  I wanted to see it modeled in a little bit less of this, like really illustrious form. Like when you look at Steve Jobs, when you look at Elon Musk, you're like, yeah, great, I'm not in that category. And I'm actually not also in the category at all with Gary Vaynerchuk. However, Gary's ascension, I look at that and I see what he's done and I think to myself, oh, I get what he's done. And he's not so much of an outlier in my personal story that I could look at his story and say, I think that in a way I could follow his path. Now, whether or not I'm ever going to reach that level of success, it's neither here nor there. It's a path that I looked at and I can follow, and here's why. So when I decided to invest in their Leadership Accelerator program, it's called Vive. It is focused on leadership, yes, but it's also focused on building personal brands. So it is a group of ten people.

Jasmine Star 00:07:17  Five of us are CEOs and five of us are CMOs from fortune 500 companies. And so it was a mix of people doing things in different organizations in very different ways that we're learning to leverage. And what does leadership look like within that? But then also having CMOs who are a part of a different organization, who are a part of LinkedIn, who are a part of Michaels, who are a part of bugaboo, right? So when you have them creating their personal brands, their personal brands are also acting as moats for the business that they're representing. And so I looked at what Gary had done, and I had to ask myself, what about his personal brand resonated deeply, and at the end of the day, what it boiled down for me was that his personal brand represented optionality, and that word probably may or may not have resonance with you. But let me tell you that the word optionality to me, means freedom. I have lived the majority of my life with, you know, one option.

Jasmine Star 00:08:17  Survive. Make it through. Push through. And with every subsequent or stacking level of success, I've realized that I've had more options to do different things and grow in different ways. And what I saw with Gary was that the bigger his personal brand got, the more optionality he had for revenue streams. So Gary has sold his wine company. He's sold. He has started like a big movement during Web3 at its peak, created a series of NFTs and then sold off a large percentage of the equity to a different firm. What I'm saying is his personal brand and his co-sign gave him options in a way that very few other entrepreneurs had. And to me, when your personal brand grows, you have more optionality. And for me, optionality means power. It means freedom to do things the way that I want to do them. So if we believe that a personal brand is important, what at the end of the day is stopping us? Because if a personal brand can also represent optionality for growth in opportunities, why would we not want to leverage it well? From my experience and research that I'm about to share now, two things get in our way.

Jasmine Star 00:09:33  Number one, impostor syndrome. Dun dun dun. And then number two, what I call the time versus results ratio. Okay. We're going to break these down each one by one starting with impostor syndrome. This was pretty powerful when I started reaching out to people. So when I say I do research, like I really do research, I'm literally sitting on calls with people. And let me start summing up some of the words that people were telling me in their description. Because I preface this conversation talking about building a personal brand and what are the things that get in their way. Like, I might have a hypothesis, but who cares what I have to say. I want to get a bunch of people speaking into it so I can see the common patterns. So people said that they don't like wake up. I'm talking to specifically eight figure business owners. So these are people who, for all intents and purposes, have so much stinking success that anybody would be looking at them and think there is no way they go through imposter syndrome.

Jasmine Star 00:10:26  And to their own admission, they don't wake up and say, you want to know what I have today? Imposter syndrome? Not at all. But this is how they describe the way that impostor syndrome is showing up in their lives and business. Are you being authentic? Is what you're saying different than anybody else? Is what you're saying better than anybody else? Maybe you snuck in through the back door. Nobody knows yet. They've been doing it longer. They sold their business. They've sold multiple businesses. Do you even have the time to take that on? Are you in the financial position to make that decision? Can you imagine what they'd say when they read what you post? Do you have enough experience to do this? These were the questions that they heard in the narrative of their mind, and yours might look the same or sound a little bit different. But what I really want to point out here is these questions are appearing for six figure founders and seven figure founders. And you would think that, oh, if I got to that level, well, then that would change the game for me.

Jasmine Star 00:11:27  And that was actually not the case. In fact, when I said, hey, so what is actually stopping you from building your brand in addition to your business plan? Like what about this moat? And people have said things like, quote, it's been easier to be consistent when things are going well, but when they're not and the internal team know it's not, it's hard to reconcile it to reality and it makes me feel disingenuous. End quote. Here's another quote. It's the culture I can create, the right content that people want to read. That doesn't jeopardize my internal team culture, because I'm concerned that if members of the team see it, they might think I lack humility, I lack empathy, I'm disingenuous, or I'm taking a polarizing position. End quote. Another quote I believe the biggest things for me are imposter syndrome, for sure, but followed by being too close to my expertise and experience and not being able to pull out what is unique enough to share and not being sure if it's the right message.

Jasmine Star 00:12:23  And I have to say that the ironic part is that the voice for eight figure business owners, it's not telling them you're a fraud, you're a fake. It's actually telling them what you've done is normal. You're really unoriginal. And when you're boring and unoriginal and not that special, who actually cares about what you have to say? And I have to say, one person summed it up this way. He wrote, for me, it's more of what I do as normal. Of course, anyone can solve complicated problems on a few hours of sleep with partial information while doing for other tasks I don't feel like an imposter. I just feel like I'm doing what anybody else can do. And so I want to take a second and really identify and call to the surface that, by and large, the reason why six, seven and eight figure business owners are not building their personal brand is because they don't think that what they have to say is unique or interesting. And so I really want to say that you simply have to decide if you care.

Jasmine Star 00:13:29  I know that I'm oversimplifying the journey that is imposter syndrome because it is real and it is intimidating. But I've now looking at imposter syndrome simply as a decision I have to make. We all face imposter syndrome in one degree or another, but instead of saying oh, imposter syndrome owns me, I am now looking at imposter syndrome as a symbol, as a highlight. That is telling me, hey, maybe you don't know enough about this topic conversation situation. Maybe you don't have enough data and analytics in your business to make a decision. So instead of saying I feel like an imposter, I'm going to back away. What I simply do is I make the decision to say, what must I do to get the data that I need to help me make a confident decision, or speak confidently into a decision, or in terms of creating a personal brand. I simply need to make a decision. Number one, do I care about building my personal brand? If the answer is yes and then I still feel intimidated, then what I need to do is say, okay, what are the things I need to know, do or learn to make me feel less intimidated? And then the more I learn, the more I'm informed, the more confident I feel.

Jasmine Star 00:14:40  So it lowers that level of imposter syndrome. Now this leads us to the second point why many people are not building a personal brand. And that is the time versus results ratio, how much time it takes versus the results that you get. I have been interviewing branding agencies because what I wanted to do is I wanted to start creating content around things that are getting in the way of business owners, period. But specifically business owners. For all intents and purposes, nobody thinks that they're hiding behind or having difficulty with anything at all because they're so successful. Now, I want to be clear that when I was doing these interviews, I was not working with consultants. I was actually working with agencies. So consultants come in and they will lay out a strategy for how you might deploy a personal brand. They tell you these are the steps you need to do, and either you and or your team will go and deploy against it. That's a consultant that is different than an agency. An agency is a lot different in that they're actually in the weeds.

Jasmine Star 00:15:45  They're doing the work. They are the people creating the post writing they're implementing. They're facilitating how the content is created. They actually actively do the work for the personal brand. So I wanted to make sure that as I'm talking about this data in research, it's coming from people who are doing the work, not having ideas about the work. So my question became, as a personal branding agency, people are coming to you and they're paying you to help them build a personal brand. But what actually stops them? Because to me, this is a different question. Like right now you might be listening. You're like, I know I need to build my personal brand. It's really important. And you know, you do. And it's just this is one of like 89 things that you have to do in any given Monday. Cool. There is also a subset of people who understand and have the money to pay an agency to help them do the work, because they're very busy and very successful. And then after paying, they actually don't use the agency.

Jasmine Star 00:16:39  And that's like making me ask why? So I spoke to five different agencies. Now I know I could be speaking to a lot more, but I'm going to tell you there were three main things that every agency said again and again. And the top three personal brand struggles. Number one, you need to build a video team. Now, some branding agencies, if they're local to you, they might help you with that. But a lot of times they don't. And if you're working with a branding agency that's not local to you, they're going to tell you you need to go and find a video team. That right there, over 90% of people are just like, I don't even know what I'm looking for. How do I even know? And the video team can't just say, I'm going to show up with a camera. Ideally, when you're building a personal brand, you need to have a video team that they need to be flexible because your schedule is often changing. They need to be available when you're available.

Jasmine Star 00:17:28  And here's the hard part they need to be encouraging. Here's why. I worked with videographers and I hear it from other people. It's like you have a videographer and this band will come in and they set up their cameras and the lights are looking great. And they say, okay, begin. And you're like, okay, I have a script, I have a teleprompter. And then they just go and they're sitting there and the videographers are on their phone and not making eye contact, looking at their camera as it's recording you completely deadpan and you're like, this is worse than trying to do a comedy show with one person sitting in the audience, and that person's like half drunk and half asleep. It's hard. So when you're finding a videographer, that's step number one. And that is the thing that will put most people completely overwhelmed with even beginning the personal branding journey. Number two, the reason why branding agencies, even if they've successfully paired a person up with a videographer, why people don't actually build their brand, is you have to be willing to do the work.

Jasmine Star 00:18:24  And when I press them on, like, what is the work mean in terms of what you've seen? You need to prepare your own content because very few people will ever know what's inside of your head. And if you are a specialist or really good at what it is you do, you're You're the only person who can say that you need it to be able to arrange your content days, or have your e arranged content days. And then in the spectrum of really growing a successful business, you're like, wait a minute, I have to take a few hours to make content. Number three, you need to review the content because you know your editor is editing to the best he or she can. And then you get back the footage and you're like, how did this make the edit? Well, they don't actually know what's the most important because they're not your ultimate audience. You need it to be able to post the content. So number one was building a video team. And then number two was you need the ability to actually do the work to build your brand.

Jasmine Star 00:19:16  This will then, you know, 90% of people will just stop because they don't want to or they don't know how to find a video team. And then number two, the next 8%. So now we're 98% of why people won't do it is you got to do the work. And number three is when people look at themselves on camera after, they don't think that they're dynamic enough. So on average, an agency is keeping a client in a really good situation three months. And that was crazy to me because they'll keep somebody three months. And in those three months, one or all three of those factors played into why they turned. And on top of all of this. Making personal branding content is expensive, especially if you're doing it on video. It just is. It costs money. So not only do you have to do the work, find a video team and you have to get over the hurdle that you don't think that you're the most dynamic. You actually have to have a budget that's going to serve you a long time as you make the content.

Jasmine Star 00:20:12  And this leads us to the next thing. People had said that when you're building your personal branding content, it's going to take you 3 to 4 times longer than you even think. So if you're hoping to get results in about three months of making content, you won't actually see results from your personal branding content in the best case scenario for like a year. And when people say, well, it's going to take me a year to even see a result, it requires a lot of money in that time, and it's unpredictable results, because I actually don't know what's really going to resonate with people. Is this at all sounding familiar to where you are on your journey right now? I actually spoke with a YouTube agency. She is an owner and she had said that right now, her longest lifespan is three months for a client, and I asked for some specifics around her pricing and for her YouTube agency. She charges $5,000 a month And what she's noticed is that sometimes they are taking action against the strategies and the scripting and the building out.

Jasmine Star 00:21:11  And even when her team of editors will send them the edited video, it takes them too long to get feedback or approvals for the video. And so these people will spend, on average, $15,000 with a YouTube agency, and then they quit and they might maybe post 1 to 3 videos during that three month process. Okay, so you're sitting here and you're like, jasmyne, this is just sad news. I don't feel inspired and I'm not feeling warm and fuzzy. Well, you know what we do here on the show. We do it to you straight. No shooter. However, did I say it to you straight? It should be delivered to you straight. No chaser. Right? Am I saying it right or wrong? Either way, what you just did is I poured your shot. You threw it back. But because I'm kind, I'm going to pour you another half shot. Right the second time. It just gets better. Who are we kidding? Okay. How can you build a personal brand and stick with it? So we started off the conversation of it matters.

Jasmine Star 00:22:05  77% of people say that they want to buy from a brand they know in 67% a normal folk, regular folk and business owners, 67% of them say that a personal brand matters. So if we know what personal brand matters and people want to buy from somebody with a personal brand, we know the things that are going to get in our way. Well, if we decide I'm still going to show up, great. Let's talk about the five things you can be doing. Step number one is decide if you care. Hey, what are we doing? We're having a throwback to impostor syndrome. Imposter syndrome. The first step is for me to realize, do I care about this thing? And if the answer is yes, I care about building a personal brand, then what we need to do is say, what do I need to learn in order for me to make an informed decision? What do I need to do? Who do I need to become? And then all of a sudden, the more that you realize, hey, if I do this series of things, I actually feel a little bit more confident.

Jasmine Star 00:22:55  And confidence is the antidote to imposter syndrome. So step number two is to create three content pillars. Now oftentimes as you're building your personal brand you're like I can talk about so many things. We don't actually want you to talk about a lot of things. When you talk about a lot of things, you're known for nothing. It is the person in the people who can talk about things again and again and again that build trust and likeability with people. So when we think about people who have common themes in what it is they speak about, we can think about Brené Brown. She's most known for vulnerability. When we look at Gary Vaynerchuk, he started off being most known in the wine world, and once he became so known in the wine world, reached that professional brainiac of that zone. He was then empowered to talk about other things. How did you build your wine business as the leading wine professional? Then he was able to talk about building a business and once he became known as building businesses and known for that, people were like, well, how did you build the business so efficiently and effectively? And then he could talk about social media.

Jasmine Star 00:24:02  And so when people start talking about very specific topics, what happens is they become known for that and people begin to trust them so much so that when somebody is like, you want to know what? I'm having a hard time being vulnerable. They're going to recommend Brené Brown. You want to know? I'm not quite sure what social media I should be doing to grow my business. Well, likely going to recommend Gary Vaynerchuk. And so when we talk and we think about these things, when we talk about somebody like, I'm really struggling being with debt, somebody might recommend Suzy Orman or Dave Ramsey, okay. Step number three is to determine the frequency and the platform. Now at this point I want you taking action. And so if you tell me that your frequency is once a week, no problem. Just stick with it. If you tell me, Jasmine, I'm just getting started and I'm going to do one piece of content once every two weeks. No problem. I don't have a judgment. I just need you to pick a frequency, and then I need you to stick to it.

Jasmine Star 00:24:59  I need you to say I can stack my beliefs. I can stack my commitment. If I say I'm going to post once in two weeks on LinkedIn, I'm going to post every two weeks on LinkedIn. I'm going to stay committed to that. And so then after you figure out your frequency, whatever it is, and people will always ask, well, what do you recommend? My personal recommendation is to do as much as you can, however you can. It's like going to the gym. If you go to the gym once a day for five days, if you go twice a day for five days, if you go once every 30 days, you're going to get different results. It is the same thing when it comes to creating content. But people are like, okay, push comes to shove. If you wanted a pretty hard nosed answer for me, creating three pieces of content every week, that's a really strong place to start. So three pieces of content, but whatever, we're going to pick a frequency and then we're going to pick your platform.

Jasmine Star 00:25:46  Everybody feels like I need to be on every platform. Hey, I want the same for you as you're building your personal brand. But if you're just getting started, what we need to do is we need to stack a proof. You need to stack commitment to what it is you're doing. So if you say, Jasmine, I'm going to post once a week and my platform is LinkedIn. Great job well done. We've made that commitment. Step number four is to create an outline. And you're going to need to create an outline for every piece of content that you are creating. And if you are creating one piece of content a week, then you're going to need to add one outline per week. And here's the thing an outline just doesn't come to you, right? You need time, so you need to put it into your workflow. If you are here creating content for your personal brand, you actually have to put time in your calendar to make content for your personal brand. This is why y'all will never see me without a moleskine.

Jasmine Star 00:26:32  I take this thing everywhere. I come up with my podcast out on the road. When I'm thinking about things or questions come to me. I'm just writing it down and I'm keeping a log of how I might be able to serve you on the podcast. Number five now you need to take time to create. Now this could be a video. It could be a podcast. It could be a newsletter. It could be a blog. What I just mentioned those four things. Those are all four pieces of long form content. And I believe that long form content can be broken up into smaller, micro pieces of content that could be shared and reshared on social media. And number six is to share the content. So as a quick overview, step one decide if you care. This is how we overcome imposter syndrome to create three content pillars, for example, my content pillars and what I'm talking about specifically on my podcast and on YouTube is the business of running a business, go to market strategies and mindset.

Jasmine Star 00:27:28  I'm just using these same three content pillars Every video on YouTube, every newsletter, every podcast is going to fall into one of those three categories. Number three is the frequency. And the platform. Number four is to create an outline. Number five is to create and number six is to share. Now the plan is simple but it is not easy. But I am here to remind you that we're going to do things that few other people do so that we get results that they do not have. I recently was on YouTube. Now let me just tell you, I look at my YouTube and it's like one of those things I feel like YouTube is when I have a garage sale. You know, it's like you put your things out in your front lawn and you have like a moment of reckoning. You're like, dang. Like, my neighbors are going to think that this stuff was actually in my house. And it was right. You're like, why right now? Do I have this old Pokemon collection? Why do I have a bean bag? Why? For under God's great sky, what should there ever be? A lava lamp sitting in my front yard? Oh yeah.

Jasmine Star 00:28:30  Okay, that's how I feel about my YouTube channel right now. It is going through a process and a metamorphosis. I am telling you, we'll have videos that like do amazing and most of our videos do not. And you want to know why? Well, as I'm working on building my personal brand, I need to start focusing on platforms that mean the most to me. And currently my 2024 obsession is the podcast. It just is. And in 2025, we're gearing up for that yearly obsession is going to be YouTube, and what you are going to see is thumbnails are going to change radically. Design of the thumbnail is going to change radically that video titles are going to change radically. We're going to have a B testing. We are going to change the titles. As we see things go. We're going to have clear metrics of when people stop watching at the one minute, at the three minute and the percentage of the completion rate. It is like, friends, I know what needs to be done, I know it, and I'm just sitting in the ugly of it saying, not today, not today.

Jasmine Star 00:29:26  Today is not the day that I'm going to become obsessed about. You do, but I know it's coming. This is me like Babe Ruth. And I'm just going to point out to this dance. I'm going to be like, right here. This is where it's going to go. I was looking on YouTube, finding the clear metrics that we're going to need in 2025. And I came across a video seven years later, and that video was How to Build a Personal Brand. I totally forgot that I made this video, and I have to tell you that the video was pure ghetto fab. It was me sitting in front of my laptop in my living room talking about building a personal brand. And not only was the video so bad, I was actually recording from my laptop. It was an element where you can share your screen. So I was sharing a screen grab of something that had nothing to do with the video. So for like the first 30s, all you see is a screenshot and you hear me talking, but you don't see me until I realize, oh, my mistake.

Jasmine Star 00:30:15  And then I just went back and I'm like sitting there on camera trying to like, keep it together. I put that video out thinking nobody's going to watch it. Well, seven years later, it has 34,000 views. And in that video, I casually mention, oh, there's an option if you go to Jasmine's dot com forward slash ideal client, you can find my ideal client workbook. As you're working on your personal brand, you're going to want to know your ideal client. And I have to say that when you're building content for your personal brand, you have to understand that you might not see the results of that then, but I can raise my hand as a testament to say that the lighting was terrible, the quality was terrible. I started off with like a big mistake, and to this day I'm getting opt ins at jazzmaster.com/ideal client. So my encouragement to you is the results will take a long time to come, but when they do, they continue fulfilling on them. I'm going to tell you in closing that this episode, we entitled it a shorty and you want to know what I think? Listen, passion man, I have passion about this.

Jasmine Star 00:31:19  And I was like, okay team, I'm going to do this quick podcast. It's going to be like, I don't know, like 10 or 12 minutes. And here we are like, what is this minute 104? I'm going to tell you about the perks of my personal brand. Number one, we get inbound speaking requests. I am not actively positioning myself as a professional speaker. All inbound requests for speaking all Inbound podcast invites anytime I'm on a podcast. Those are all because they're coming to me on the back of personal brand. I am invited to invite only trainings, events, and masterminds on the back and strength of my personal brand. I am booking consulting clients without a sales call on the strength of my personal brand. Eye on quick credibility. If I walk into a room, somebody will immediately say, she's known for this, this and this. Have you seen this? That only comes friends after a decade of creating personal branding content. And I will say, another perk of building a personal brand is facilitated introductions in the form of a value add.

Jasmine Star 00:32:20  So like people saying, oh, you want to know Jasmine? She'll help you tend your business by getting new eyes on it. You want to know Jasmine, she's in ten, takes your business because she knows marketing and she knows the component of creating conversations and storytelling online. You want to know. And so the facilitated introductions become them. Then it becomes, I'm not even going to edit that out. You want to know why? It is the end of the day. And I am showing up because I made the commitment to make this piece of content. I am not going to lie, just before pushing record on this camera and on the podcast setup, I was with the team slacking them, saying like, is there any way? And I was trying to talk myself out of doing this today. And then I said, not today. Get out of your own way. You made a commitment you made saying that you are going to be creating two long form pieces of content visually every single week, and you are fulfilling in on that commitment.

Jasmine Star 00:33:12  It is not easy, but I am here and I want you to do it too, because the perks of it, the benefits of it, the fruit of your labor is not void. I told my mentor her name is Susan. I'm going to link to a podcast episode that she and I recorded together. It's one of the most popular of the year so far that I wanted to build my business, and I wanted to build my life for optionality. I believe that options don't keep me stuck. Options keep me growing. My options keep me uncomfortable, and my options empower me to think and to test and to grow fast. And if you want those similar options, I am telling you the strength of your personal brand would be one of the fastest ways to get those results. Thank you for listening to The Jasmine Star Show. I am making this because I'm fulfilling number one on my commitment. And number two, I'm building my personal brand as a moat to the other businesses that I am building. And number three, I'm in a place of service to you.

Jasmine Star 00:34:13  Thank you for watching and listening to the Jasmine Star Show. It is an honor and a privilege. Me and my black Moleskine notebook. We are sending you much love. Have a beautiful day.