Jasmine Star 00:00:00  The way I think is different and the way that we all think is different. But what I think is the more we talk about how we look at things differently, the faster we're going to grow, because we could see different vantage points. Welcome to the Jazmin Starr Show, where we talk about business mindset marketing. And today we're going to be speaking specifically about how to optimize every experience for business growth. Now, if you happen to be watching the podcast on YouTube and you see that my face looks a little bit funny, I'm just going with it. You know, on Instagram, my algorithm serves me things. I just don't need it in my life. I love good skincare and I was constantly being fed. Oh, the benefits of not just a facial because I love facials. I get a facial every six weeks. Like skincare is my jam. You know, before I go to bed, my husband will give me about a 45 minute heads up. He's like, hey, I'm going to be turning in for the night and it's 45 minutes before because he knows my nightly skincare routine is not for the faint of heart.

Jasmine Star 00:00:56  Like, guys, I am like massaging my face. I am doing like facial yoga. The balms that I have for my skin are next level. And so when I'm being served up these laser facials, I think to myself, where is this laser facial been all my life? So I try this laser facial called moxie and let me tell you, bless it all, it was so painful, like, oh my God. I was like, Think I'm going to quit? I'll just walk away right now. I didn't I stuck it through because your girl can do hard things in life and business. All of that to say, if my face looks like, I don't know, I got, you know, really sunburn while skiing in the Alps, let's just pretend that's the case. Or, I mean, literally, the goggles that they had on the laser. I have a goggle tan along the side of my face. I've really cranked up the lights here in my home studio because you want to know what? Nothing is going to get in the way of me recording this podcast today.

Jasmine Star 00:01:49  Just like I hope for you, you're not gonna allow anything to get in your way. Here we are talking about business growth, and we just spent the first four minutes talking about my skincare routine. Okay, speaking of really inside and personal looks, I will tell you that in 2024, I dropped a podcast at the end of quarter one called Laying Bricks, and all I did was literally go through and explain everything I did the first quarter to build relationships, to build the business in the future, and the feedback we got was so great that I decided to do it again at the end of quarter two. And lo and behold, the responses were even stronger. They came back with, hey, thank you so much for doing the second time. We like being able to clock what's going on, because there were things where I might have said in quarter one, you know, I met with this person, I'm not really sure why or what have you. And then in quarter two, I said, you guys, that person that I met in quarter one, I followed up with him and they opened the store for me unexpectedly.

Jasmine Star 00:02:43  And one of the things when people were sending me DMs on LinkedIn or Instagram and I'm responding and they say, thank you so much. I actually got a little bit nervous, but I asked the question I really wanted to know because to me, laying bricks episode, it just felt like I'm just regurgitating the history of my work life. Whereas other podcast episodes, I mean, the team and I, we spend a ton of time, hours preparing for our framework style episodes. And while we do get a lot of great feedback and, you know, people will share them on social media, thank you so much for that. That is the way this podcast grows. We by far get the most feedback from a show that I'm literally like just cataloguing the history of what I did. And so it's beguiling to me. It's hard for me to see what makes it so special. So I started asking people. Thank you so much for the feedback. What specifically did you like about it? I am literally trying to understand because if I understand what people like, well, then I can go and create more episodes like that.

Jasmine Star 00:03:37  So a couple things that people had said, and what we're going to do first is we're going to link in the show notes back to quarter one and quarter two laying bricks. If you haven't checked those podcasts out, I think you're very much going to enjoy them. People were saying, I had the opportunity to sink my teeth into what it means to run a business at that level, and so I'm literally writing down quotes. I learned what I could do differently in my approach. Also, the DMs that I'm getting are the most questions driven. People come back with very specific questions, which I thought was very empowering because it's allowing me to think about future podcast. And a lot of times what people said was, we want to understand why you think that way, which is a very cool question, and I'm working through on how to answer it when people say, well, why do you think that way? It causes you to take a step back. And I'm like, I don't know why I think that way.

Jasmine Star 00:04:27  It's just the way I do. But that has never been an answer to suffice. In fact, if somebody says, you know, it's like that age old thing that your mom probably said, or maybe it was just my mom, what she said to me was like, I'm the mom. That's why. To which in my childhood mind, like that answer made no sense. Just because you're my mom, you get to make the rules. Like I needed a logical explanation as a child. And so I'm challenging you to challenge me. Why do I think that way? So as we go through this episode, what I wanted to do was use a few examples of things I did in the past that will hopefully open my mind and yours to why I think a certain way. And then I want you to start applying it to your business if it resonates. Okay, I'm going to start off by saying I am not making this podcast because I think I'm somebody special or I do things special. Not at all.

Jasmine Star 00:05:12  I'm going to reframe this because at first I didn't want to make this podcast because I was like, well, you know, it's it's not easy being a special snowflake. No. But the reframe for me was the way I think is different and the way that we all think is different. But what I think is the more we talk about how we look at things differently, the faster we're going to grow, because we could see different vantage points. So as I created this episode, what I did was I journaled for events that had a positive impact in my life and what I did differently to maximize the investment. So for events that impacted my business and my life and what I did differently so that I would maximize that investment. Okay. So we're going to start off with the goal. The goal of this episode is that you start thinking differently about how you are going to maximize your business investments. Cool. Easy peasy. And it's going to follow a little bit of that same framework that we did for laying bricks.

Jasmine Star 00:06:04  I'm literally just going to chronicle what I did in the past, and then we're going to start letting things rise at the top. Now, here's the thing. Now, before anybody thinks that like this intention is just purely altruistic, it is I want to help you. But what I have noticed is that I learned the most when I teach somebody else. And in fact, science proves that if you want to learn more about what it is you do, teach somebody how to do it. And so in the process of me understanding why I think a certain way when I'm able to teach it, and then you come back with feedback, challenges, questions, I can further define my overall objective and the pathology of why I do what I do. So the goal is to have you start thinking differently about maximizing your opportunities. Let's dive into event number one immediately. What came to the top was I journaled a mastermind experience that I had invested with a gentleman by the name of Lewis Howes. Now, currently, Lewis has one of the biggest and multiple podcasts around the world.

Jasmine Star 00:06:59  He has a massive YouTube channel, massive podcast, and what he does now purely is the podcast. Now, when I joined his mastermind a few years ago, he had a few arms of his business. One of them was helping and empowering entrepreneurs and so I joined his mastermind. Now, when I was there, Lewis, I believe to the best of my recollection, hosted three live events a year over 12 months. And the first event I went to it was in Santa Monica. And a gentleman by the name of Rory Vaden. I didn't know who Rory Vaden was. A gentleman by the name of Rory Vaden came in and for about an hour and a half broke it down. He actually in addition to like, breaking down concepts, he broke my framework of reality. Like he broke the way that I saw things. And I have to tell you again and again, a mastermind is best suited to break your frame of reality. A mastermind is not good at telling you what to do. You know it's not the best at giving you a step by step didactic framework.

Jasmine Star 00:07:52  Not at all. It's the best at breaking your framework. And then you have to go and figure out how to put it all together. So Rory came in and he broke down three main concepts that really blew my mind. He became a time multiplier. He actually has a viral TEDx talk. Around time multiplication, he started studying what made very productive people wildly productive. And so that was very interesting. And he was sharing insights in that. And so I started thinking to myself, where can I multiply my time? Literally, in about those first 20 minutes, I started thinking to myself, oh, I can multiply my time here. I can get more done by doing this. Then he also broke down the five x rule for hiring. And so at this time in my career, it's like 2017, 2018 and we're really starting to build out our team. And I felt myself very frustrated with the fact that I couldn't onboard and train people fast enough. And he said one thing that just really shifted the way that I saw things.

Jasmine Star 00:08:43  He said, it's going to take somebody you hire five times the amount of time it takes you to do a current thing. So if it takes you an hour to write a newsletter, the person that you bring on, a creative director, a copywriter, well, it's going to likely take them five hours to write that newsletter. And then over time, what happens is the time begins to truncate. The more they become accustomed and the faster they learn those things, that time gets closer to what you were doing it at. But because you've been doing it for so long, it's just ahead of the curve. That, of course, is taking you less time than the person you just hired. And so that framework helped me really be so much more gracious with myself and with the team that I'm onboarding. He also talked about a messaging framework. What is your message as a leader? What is your message as an entrepreneur? And he was so compelling. I mean, he went over all of these things in about a 90 minute session, and then we went into Q&A and in the back of my mind I lodged.

Jasmine Star 00:09:41  I'm going to work with this guy. I don't know how. I don't know when time budget will afford me that opportunity to, but I'm going to. And that was in 2017, 2018. And then I had the opportunity to fly to Nashville in 2023. And I met one on one with Rory Vaden and it was for two days. We took the president and social curator and I was working on messaging for rebranding Jasmine Star Brand, and Katy was working on re messaging for branding for social curator. And I have to tell you that one of the things he said that has stuck with me is he said, you are most powerfully positioned to serve a version of who you once were. You are most powerfully positioned to serve a version of you who you once were. Also, in addition to another speaker that I was introduced to at Lewis Houses, mastermind was a woman by the name of Aaron Weed. But here's the crazy thing about her introduction was that she actually wasn't at the event. Lewis spoke so highly about how he had worked with her one on one to actually find a deeper purpose to his work.

Jasmine Star 00:10:50  And Aaron, I come to find out, was her big question is what is the purpose of what it is you do? She says when you clearly identify the purpose of what it is you do, you find different and powerful ways to continue pushing forward, to continue growing. To have less opportunities for burnout or overwhelm because it's anchored in purpose. And so what? She had then walked Lewis through, and this is Lewis talking to us about this experience is how his purpose is related directly to his brand. And I thought to myself, I don't know how and I don't know when, but I am going to work with this woman. So her reputation preceded her and I ended up in 2018 or 2019. I booked a one on one session with her. I flew to Boulder and I worked with her on a deep dive. She calls it a dig. I worked with her and invested in a dig to figure out the deeper meaning of my purpose. By that point in time, I had already had three pretty significant career pivots innovations, exploration, and I wanted to find the tie that binded them all together.

Jasmine Star 00:11:58  Because once I understood that, it would empower me to continue to scale and change thereafter. And one of the things that she had said right when we had met was the following quote. When you're tired of the success you have achieved, what do you do next? I can't explain to you that in 2019, for all intents and purposes, I couldn't even dream of the level of success that JD and I had achieved. Now, to some people who are watching or listening to the podcast, you know, what we've done is just like, oh, that's Guppy play like go and play in that little pond. Oh, there Guppy out here where the sharks dwell, the ocean is a very different game. Fine, fine. But considering that JD and I came from a lineage of polar bears, the fact that we could be a guppy in a pond is just mind blowing, right? And so by this point in time, I almost was dealing with the weight or the embarrassment or the guilt of saying that the success I have achieved, I'm tired of I want something different or I want something more.

Jasmine Star 00:13:03  And so her big push is when you're tired of the success you've achieved, what do you do next? And she strongly believes that your purpose is the thing that drives you. Okay. So we're talking about maximizing your investments. Totally understand that. But I'm going to tell you now I just explained event number one that really had a transformative effect around me learning how to maximize investments. So what's my biggest takeaway from event number one? Number one, look for ways to go deeper with highly specialized results. Now if you notice in both of the situations I went in Lewis's Mastermind 2017 2018, I didn't invest with Aaron until 2019. I didn't invest with Rory until 2022, but what I'm doing is I'm collecting little tiny pieces of building blocks in the future that I think I'm going to use when I'm ready. And number two, from the first event, my biggest takeaway and how to maximize results is you don't know what you need until you're in new rooms. I had no idea that I needed to become a time multiplier.

Jasmine Star 00:14:09  I had no idea that the time that people need to train five times that amount. I had no idea that I was going to have to do deep, heavy lifting of understanding what my purpose is. I never knew any of that, and that had such a transformative effect in my life and my business. Until I got into that room. Now I have great news because Rory has been on this podcast, I'm going to link to it in the show notes. He's amazing. And, I invited Aaron to fly out and be on my podcast. She flew from Boulder to Newport Beach for the day, an incredible podcast she's going to be showing and walking you through a version of what I did in the dig, and she's gonna be walking you through that process. It was transformative for me. I can't wait for her to share that. That is coming soon for your Hertz. Okay, now let's talk about event number two of four. The first one was the Lewis Howes mastermind. The second one. You guys are probably tired of hearing me talk about this.

Jasmine Star 00:14:54  It's the Vive Leadership and Growth Accelerator. I know y'all are tired of me talking about this, but this is a mastermind program that's offered with VaynerMedia. Gary Vaynerchuk had this idea where he wants to get five CEOs and five CMOs, for a total of ten people to go through and talk about leadership and growth acceleration for their businesses. I decided to do it this year. They call it their maiden voyage the first time they ever do this. Basically, maiden voyage is AKA you're the guinea pig, I love it. I did a full recap of the very start of the program. I'm going to link to it in the show notes. People gave a lot of great feedback because we shared the T on what it was like to hang out with Gary and hang out with his team and the things that I learned. Again, building blocks for the future. Okay, so I want to highlight something different that I didn't talk about this podcast, because on this podcast we're talking about how to maximize that return on investment, right.

Jasmine Star 00:15:41  How do we get a different result from maximizing our results? So I look at the live event in New York City, different because I went in specifically looking for ways to improve my own mastermind. So this current offer, it's very much on the high end. It is $50,000 for four months. And so when you look at the spectrum of growth accelerators and programs, it's definitely on the higher end. And I thought to myself, well, if they're stating the standard, what pieces can I take from this experience and apply it to my future mastermind? So here are the top three things that I'm taking away. Touch points with team members for detailed feedback. So in my last mastermind, the story I was telling myself was that I needed to be like a beacon. I needed to be air traffic control for all feedback. And this growth accelerator, that's nothing at all the case. The Vayner team is in there and they're answering questions with such specificity. And it's so powerful that I don't feel like it's lacking.

Jasmine Star 00:16:34  I feel like it's even better. So the thing that I'm applying to my mastermind is my team is going to be in there, and they're going to be able to give far better answers around specific topics. There's specific topics that are my domain that I'll be answering, but I'm not going to say, well, hold on, let me go and ask this person. You have them give me feedback and then I'll go back in. No. Hey, team member, hop in. Give them what they need. Tell them what they want. Number two is I want to uplevel the experience by getting sponsors for the event. So the first point of what I'm going to do to implement the things that I have learned to maximize this experience was, number one, to touch points with team members so that I'm not air traffic control number two, up leveling the experience with sponsors of the event. Y'all. We ate great food. We drank great wine, we had great facilitation. And it was because sponsors came in to facilitate meals and just uplevel the whole experience.

Jasmine Star 00:17:22  And I never thought to myself that I would be able to find a sponsor to sponsor a small group of seven figure entrepreneurs, but boy was I wrong. I got some good stuff coming. Okay, number three mindset mindset. In my last mastermind, it was very focused on marketing. It was very focused on a very specific way to market your business and those strategies. And while my next mastermind will absolutely be benchmarked with go to market strategies and facilitation and how do we innovate? How do we stay ahead of the curve? Yes, we'll talk about all of that. And we will also talk about building a brand. And we're also going to be talking about systems and scaling. Yes, yes and yes. But what I don't think I really allowed myself to step into was the mindset component at Viv. It was for all of programming. Mindset took up the most amount of it. Here we are talking about a leadership and growth accelerator like growth, as in, how are we going to grow your business in this four months together? And the most amount of programming at their in-person event was mindset.

Jasmine Star 00:18:19  Now we meet every single week, and the programming has a lot been more around AI and marketing and brand building. Yes, but the in-person events mindset and I thought, that's 100% what I'm going to be moving for in my in-person events. Now, I will say that the biggest feedback I'm a big fan of feedback. And the culture that I created with my last mastermind was, hey, deal it to me straight. Like, we don't know how to make this program better if you're not telling us exactly how you feel. So the biggest feedback that we got from Last Mastermind, because after the live events, after the mastermind had concluded, I asked for follow up and number one at our live events. People wanted more time to chill and talk with each other. And, you know, I was like, okay, you know, our lunch break was 90 minutes and we had a cocktail hour and we had dinner. But what they wanted even more beyond that was more time for them just to talk.

Jasmine Star 00:19:04  And I was so worried about like, well, they got to get the most out of it. But what they actually wanted was more time to talk with each other, brainstorm. And then the second thing is that they told us most specifically that the in-person events were the most valuable. Now, my last mastermind, I offered it for six months and we had one in-person event. My next mastermind were having two in-person events because they said that was the most valuable. Now, here's the crazy part. I'm a firm believer that in order to facilitate or make an offer, it's really good if you experience yourself. So here I am in the Vive Growth Accelerator, and when Andrea and James reached out to me, they said, okay, we're just doing a check in. What would you like more of? Guess what? I said? I would like more time to brainstorm and talk with our fellow members of the accelerator. And number two, I would love if we had more time in person. The very thing that I was told as a host was the very thing I was saying as an attendee.

Jasmine Star 00:20:01  So it just serves as double confirmation to really lean in to what I want as an experience and then what I want to provide as an experience. Speaking of masterminds, I'm opening early applications for people on the waitlist. If you want to join that waitlist so that you are the first to know and you are very interested in snagging a seat, you can go to Jasmine star.com/waitlist here. We are talking about this now. My biggest takeaway from event number two was to look for ways to uplevel your business offers by expanding what's possible. I never considered having sponsors for a very small, intimate event. I never considered bringing in facilitators that are specifically specialized in mindset. I never thought about bringing in like specialists on our team who are gangbang like they're ninjas in their specific field to come in and start facilitating those conversations within the group. The second biggest takeaway from event number two was to put yourself in the shoes of your customer and experience things that you're providing, not to put yourself in the shoes of your customer for your offer.

Jasmine Star 00:21:09  You can't see the forest for the trees when you're in your own offer, but when you go out of it and say, I offer something similar, oh, this is how I can make it better. So the biggest takeaway from event number one was to look for ways to go deeper with highly specialized resources and to get specialized results. You don't know what you need until you're in new rooms. The second event really taught me to uplevel my business offers by expanding what's possible, and to put myself in the shoes of the customer by way of a different event. Let's get into event number three. Remember, our podcast focus is doing things differently to maximize results. So I went in to Louis Mastermind, and I ended up doing things differently by pegging who I wanted to work with in the future. I've gone into the Vive accelerator looking for things differently, because I want to scout the land on how I might be able to uplevel. How can I offer more things in a better way in my business to grow in scale? Now, event number three was James Wedmore, mastermind.

Jasmine Star 00:22:09  Now I want to say again, I don't think I'm special. I don't think I am unique. I do understand that at least in this group at this time, in this one moment, I did things differently and I want to break down what happened. So during the mastermind, I noticed a similar theme with questions from a group of people. So his mastermind at the time, I believe it, had like 25 people in it, and I started pegging certain people who were asking similar ish questions to me. Not my exact question, but a similar question that maybe tapped around a similar pressure point. And so then what I did is of the people who were asking some of the questions, I just made a list in my notebook, and during the live events I would go and I would have one on one conversations with people who are asking similar questions around similar pressure points as I was. And then I collected their answers. Right? I was asking them more about their question, I collected their answers, and then I synthesized what they and myself, what we were kind of sort of asking, was there a common theme or was there a pattern, what we were asking? And then I said, would you be willing to meet in person so we can brainstorm number one, one on one conversations? Number two, I asked questions and created follow ups to be like, what is the common theme? And then number three, would you be willing to work in person? And then I said, if I can get five of us around the same similar topic, we would be able to get an answer in a scaled way.

Jasmine Star 00:23:40  So who did I want to brainstorm with? Yes, I wanted to brainstorm with the four other people who kind of had the same pressure point I did, but I wanted it to be facilitated. By who? I had nothing to lose. I was going to ask James, so I pitched James a meeting of five of us around a similar pressure point that we had in all of our businesses. Now, I want to be very clear in a mastermind, a mastermind is hardly ever one on one. Now, you might have like a one on one conversation here and there, right with Gary. As part of Viv, you get one 15 minute, one on one, and with James it was never denoted one on one. But what I thought it would be like, this would be a value add for him, because it was going to be a five on one. And I wanted for us to be able to work as a group. Him kind of sort of guiding us, us being able to pull different answers, find a way to scale.

Jasmine Star 00:24:32  And then we all brainstormed. But here is how I believed I pitched the value ad to James at the time in this mastermind. This was year two of his mastermind. He was creating different offers for people at different stages of their buying journey. Now, the questions that I was asking in the four other people in the mastermind they were asking, they were very early in our scaling journey. Like all of us at the time, we probably had businesses around 2 or 3 million and we all are experiencing the same pressure points. And so I said, hey guys, the five of us will get together. So one person flew from San Francisco, two people came up from Santa Barbara, and then one person came from San Diego. I'm local to Laguna Beach, and so we all got together. We brainstormed for about three hours. He guided the conversations. Now we didn't get answers. We just got information in a scaled way. We went out to lunch. We all went in our own way, and then the five of us would just casually like, check in like, hey, how's it going? What did you see? Oh, I did this.

Jasmine Star 00:25:24  Oh, what about this? This is a way to get better. And so the biggest takeaway for me, of me doing things differently was number one to be a connector, how might you and how might I connect disparate dots in a group. Number two to be a synthesizer. What are people saying? We're not all exactly saying the same thing, but is there a way for us to get pieces and draw correlations, to find a pattern that would be able to suit and empower us, and then to try to find a scaled win for everybody involved? Like, I'm a huge fan of a win win win. So if you're still with me, why do I feel like when I'm recording these podcasts, I'm like, you're probably thoroughly bored of me right now. That's a story I'm telling myself. And you want to know what let's think. If you are bored, you're probably not even at this point in the conversation. And if you're not bored, then you're my people. Welcome to the crazy house that we call Fun Event number four.

Jasmine Star 00:26:15  This was a program that I invested in in 2020 called SAS Academy. So what is SAS Academy? SAS Academy is literally an academy teaching you how to build a SAS company. Now their product suite starts off with a course, so it's a course on if you're starting from scratch, how to build this company, and then it goes into like a group education. I wouldn't even say it's like group coaching. It's like a group education offer. And then their highest tier is a SAS Academy mastermind. And so when I first found out about SAS Academy, I think they have a very specific sales structure. And like when you're in the online space, you immediately start pegging, oh, this is the methodology for sales. Like, oh, I know where I'm being guided to. And so I filled out like a questionnaire information form, and I was guided to set up a call with somebody who was going to pitch me on the course. I think the course is, I don't know, like a few thousand dollars.

Jasmine Star 00:27:07  And when I got on the call with him, he's like, okay, the course is this. So what are you know, you know, the sales calls. So what are the things that are standing in your way from saying yes. And I'm like, I'm past the course. I don't need the course. I have a SaaS company. What I want to do is to get into the group education program. He's like, well, I'm not sure. And I said, listen, I'm doing X million in my SaaS company now. I think I can afford a group education program. And he's like, oh, you know what? Let's set you up with a different sales call. I got on a different sales call at a later point in time. I was pitched into the program and I said, hey, I know you're going to go through the pitch. I know you're going to do all that. Let's just save some time. I know I went into the program. I don't need to know the expectations.

Jasmine Star 00:27:47  I've done enough homework. Where can I send my credit card? That was as fast as the sales call was. Okay, so that's what SAS Academy is. I will say that I had no idea what I was doing when I was building a SAS company. I am talking about like a negative one out of ten. Well, who am I kidding? I'm talking like a negative three out of ten. I knew nothing. So getting into this program, I thought to myself it was a considerable investment and I was going to make the most of it. So let me walk you through how you get onboarded into this program. Now, this program is it's different. It is for a higher level entrepreneur. I mean, most of the people in the program are doing, you know, high six, seven figures in their SaaS offerings. So this is the way it looks. You sign up, you get into the educational program. Now, what they want is they meet with you. You're assigned not like a coach, a guide.

Jasmine Star 00:28:29  Right. Met with his guide. And then you go to the guide and then you say, here's our pressure points. Now, every SaaS founder has a different pressure point. Most SaaS founders, you know, they have some sort of technical background. And so they know the product strong and they're still trying to find product market fit. They don't know how to market it. They know how to get lead generation. And in my case it was the complete opposite. We knew how to get lead generation. We knew how to build a community, quite honestly, what we were doing with marketing for Social Security was unparalleled in the SaaS space. And I know that it sounds very like, oh, it was so great. No, I'm really going to tell you that we were marketing our SaaS offering the way that people market their digital products. And while it's not novel, doing it in this space absolutely freaking was. And that is what allowed us to really dominate social media planning and marketing for a very segmented amount of time.

Jasmine Star 00:29:20  So we went in and we said, this is our pressure point. And then what your guide does is they say, here are four classes that we think are going to help you with this specific pressure point. It was literally a PDF. So I printed out this PDF and they said you're going to want to go to this class. And so I'm circling these classes. All of them have already been recorded okay. Nothing of this is in real time. And then after you have completed and the you mark in the program which classes you've been doing after you completed classes, you're then eligible to have. I think to the best of my recollection, it was like a 20 minute, one on one session with a specific coach around your pressure point. And then once a month they had a live Q&A session where anybody can ask any questions. So that's the nature of the program. Cool, great. So I joined the program myself and our CEO. We had tasks for these classes. We had a task in asana to watch the classes.

Jasmine Star 00:30:10  We had task in a sonnet for the homework that we were going to do from these classes. We had tasks in asana because we had a weekly meeting to review what we had learned, to review our homework if we felt the same way, if we were progressing at the same rate, and then we had to assign a task for action items to do after the homework had been deployed. So this was us actually saying, okay, the action is going to be well, we need to put it on the product roadmap. We need to get buy in from our PM. We need to actually say, where does it fit? Because when you're building tech you have like product improvements. You have, you know, user experience improvements. You have to clean up your code base. There's tech debt. You kind of just have to say like, which one are we going to weigh the most here? Like which one's the most important? And at the time I was sitting as head of product, and so it was my job to really work with our product manager and say, what are we doing here? Like, how quickly can we add these things? All of this is happening during 2020 when I have a newborn.

Jasmine Star 00:31:02  The world is shut down. I am living and working in a tiny little apartment, and I feel, for all intents and purposes, that I am drowning in the Atlantic Ocean in the freezing cold month of November. Just gonna put that out there. I'm painting the scene for you here. Okay, so as we were going through this when you completed your classes and the homework, and if you decided to opt in to have a one on one meeting with a coach, you then go back to your guide and say, hey, I've done the work. Now I'm ready for my next four classes. And then they say, okay, are we still having the same pressure point? Has that been alleviated? You want to focus on something else? And if we say no, we still have the same pressure point. Then this person was a she. She said, great, I'm going to give you these four classes to move forward with next. And we're like, great. Now, probably around the nine month mark, we started getting direct feedback from people within the program, saying that what Jade and I might see, oh, what we were doing was different.

Jasmine Star 00:31:55  And I was like, oh, what are we doing? What are we doing that's different? What I only know now that I didn't know then, is that we had systemized our education. We didn't go into a program and say, okay, well, I'm going to do a program. And then when I get time, what happens most often is that on the totem pole of importance, like whatever's burning in your company, I gotta put up that fire, gotta put out that fire. And if it is not systematized into your workflow, you're probably not going to deploy on the education. And we were very serious about getting educated on how to build out our program. So we systemized education. The second thing that we did that was different from a lot of people in the program. This is just what we were told. I'm not trying to toot our own horn do, dude. We systematized our action items by putting them directly on our tech roadmap. We didn't say like, okay, well, here's the thing we need to do.

Jasmine Star 00:32:45  It was, here's the thing we need to do. It's on our roadmap. We're itemizing it, even if it's not like, you know, eight months to deployment. It's here. And we're going to start moving this in direction because we were changing a membership into a SaaS platform. And the third thing was that we had systematized and optimized our one on one sessions with the coaches on the inside. We were not trying to have one on one coaching sessions because it was available to us. We said our way of showing up and optimizing the 20 minute coaching session is by saying, this is our homework, this is our action items. What are we not saying? How do we understand this better? We went in with very specific questions so we can get very specific answers. So after I spent some time journaling because I'm trying to figure out why do I think differently and how can I be optimizing what I do for better results? The biggest takeaway from event number four, it's that it is possible to create systems for results.

Jasmine Star 00:33:40  I think that this is very different than saying I'm going to set a goal that's different. The goal is, you know, it's optimal. It's very hopeful. It's best case scenario, but with results, they're very measured metrics. Can we deploy this by this date? What do we need to do to deploy this by this date. How do we know that this feature was actually beneficial by this date. And so we systematized a way for us to get results. And I'm not going to say at all it was easy, but we realized that it was possible. And I think that that alone really set us apart by the type of consumption and education we were getting on the inside of the program. And then, number two, by learning how to take a very streamlined approach to systematizing the success that we got from the program or found from a program, or getting a positive ROI in a very short amount of time, was asking ourselves, oh well, we got different results, or we were able to go through the content and go through the homework and go to the sessions at a much quicker pace than average.

Jasmine Star 00:34:41  If we were able to do this, is there a way for us to, when people come into our programs, be facilitated in that same way? And what I've realized is that our team is very strong at systematizing consumption of education to ensure that they get a result. Now, we cannot control somebody actually going and deploying on it. We can't. But we can tell you, do you want to finish this program in 90 days? Do you want to finish this program in 120 days? We've just mapped out everything you need to do, including including make up weeks, including a time for every single assignment. What the systems that we built to consume the education is what we built into our programs. So for instance, in a course that we offer your biggest lunch ever. No, it is not a pitch because it's currently not open right now. But when we offered that program, we said, would you like to launch in 90 days? If so, we're going to need 20 minutes on this day, 45 minutes on this day, two hours on this date.

Jasmine Star 00:35:37  We literally itemized everything because we know we can create a system to get results. And so as we're talking about these things, this was just an extension of me trying my best to create content that, number one, serves you and empowers you. Number two allows me to better understand my own way of doing things. Because if enough people say, hey, what you're doing is different, it's causing me to look and be like, whoa, maybe it is different. And if I were to believe that our approach was different and I didn't until you. Oh, glorious podcast friend that you are. Thank you. I started dissecting. What am I doing? Why am I doing it? If you have feedback on what you have seen, you know I can't see the forest for the trees. It's my life. It's my brain. If you have feedback, if you have questions, if you've liked this episode, shoot me a DM. If you are interested and eligible to be a part of my mastermind Jasmine's dot com forward slash mastermind.

Jasmine Star 00:36:38  Let's go. Let's go and build these systems. Let's get these results. What an honor and a privilege to create this podcast episode for you, me and my rather sunburned, laser burned face. Appreciate you. Thank you a thousand times over for listening to the Jasmine Star Show.