Jasmine Star 00:00:00  Welcome to the Jasmin Starr Show, where today we are going to have a special episode. I had the opportunity to speak to podcast host, brand photographer and educator Angie McPherson. We talked about longevity. We talked about creating not just fans, but evangelist for your business. We talked about what a customer journey looks like and how do you have people stay with you with every iteration of your business. And then we got really deeply personal. She shared how we first met. She shared how and why she stays in contact with my business, and then how she made a very big investment decision to go deep with my business. I hope you enjoy because she definitely spilled the tea.

Angie McPherson 00:00:38  Okay friends, we have my girl Jasmine Star on the show. Hey, Jasmine.

Jasmine Star 00:00:43  Angie, you know, you prepare me for the show by saying this is a conversation between two girlfriends. We're going to keep it casual, but we're going to go deep. And I was like, I'm here for it.

Angie McPherson 00:00:54  I cannot wait to chat with you.

Angie McPherson 00:00:55  I really want to talk to you. Let me just do a quick little brief intro and how I found out about you. Jasmine started as a wedding photographer and that is how I found her. I literally googled how to become a wedding photographer in the world of Jasmine Star. I remember your website, your blog, everything. I remember how it looked and that was over 11 years ago for me. And Jasmine was a CEO world class speaker, thought leader, podcast host, mom, wife and just an inspiration to hundreds of thousands of entrepreneurs, including me. And we've seen so many pivots in your business. And like me, I was buying your $12 digital downloads ten years ago and as recent as last year. I mean, I think I probably invested in every single thing that you put out there. Like, I'm like a long time fan client. And last year I invested in your mastermind. I was like, Jasmine, I want to have you on and have you talk to my audience about how to create needs in your business, like long term clients who, no matter what you're putting out there, need the value and everything and how it can move their business forward.

Angie McPherson 00:01:58  I don't know what you can't do. Everything I listen to, you've done it all. And so I just want to talk about how we can create those long term fans and clients in your business.

Jasmine Star 00:02:05  Okay, But can we go real, real real quick? Yeah. Okay. Because you said, Jasmine, you know, over a decade ago, I was buying these $10 downloads that you were selling as photographer resources. Yeah. And then you said, I've bought basically everything that you put out, including your mastermind. But if we're going to get real, real, you and I, you were in my mastermind, and we were out to dinner in the group, and I like to. I like to float at different seats so that I can talk to everybody. And so then you and I end up sitting next to each other, and then you tell me about the conversation that you and your husband had before you were going to invest in the mastermind. So why don't we just start there like we need to, like we're getting out there.

Angie McPherson 00:02:46  Let's keep it all the way real. So keep in mind, like I said, you've had products from $12 997. I think I've done, you know, I've done social curator since the beta group, like so many different points of investments. And you told me you were launching a mastermind, and I told my husband I was like, Sean, I don't care what it cost. I have to invest in this. I've invested in everything she's done and it just comes back 300, 400%. And he's like, okay, well, how much is it within our marriage? In my business, I usually don't run any investments by him. Questions like ridiculous. But this one, I was like, okay, I'm going to have to tell him. And so I said, well, what do you what do you guess, what do you guess? And he's like, oh, you know, I'm thinking $5,000 and not like.

Jasmine Star 00:03:34  Yikes.

Angie McPherson 00:03:38  I'm like, okay, bro. And this was he guesses before you put it out there.

Angie McPherson 00:03:41  But I knew I knew it was not going to be $5,000. And email came out. I saw the prize and showed him the price. And I don't think I've ever seen his eyes go that big. So let's drop the number. Let's drop the number. You want to drop $200,000?

Jasmine Star 00:03:59  $5,000, right? I didn't, I know I did.

Angie McPherson 00:04:02  I stutter $25,000 By far the biggest investment I think I've ever made. I think the biggest before that I've done was like $10,000 for maybe like a year. Mastermind. And his eyes just glazed over. And you know what? As I don't want to say it cheap as he is because he's not cheap. He's frugal, he's frugal as he is. He did not try to talk me out of it. He said, okay, well, how are you going to make it work? And literally this is how I do my investments. It's not like, oh no, how can I afford this? It's how can I make this happen? You know, literally the next day I launched a branding photography retreat.

Angie McPherson 00:04:41  I found a house on Airbnb. I put it out to a waitlist and I sold it out within 12 hours. This is how you make things happen. When you know something is valuable, you literally just make it happen. Whether you, you know, and this this podcast is for all types of entrepreneurs and not just photographers, but whether you book a shoot, whether you do many sessions, whether you work one on one with a client, anytime I see an investment and I'm like, okay, how can I make this work? I just make it work. I literally figure out a way to make it work. And it was a very, very scary investment. It was so worth it. And I literally made the investment back and then some within four months. The biggest investment but the best investment ever.

Jasmine Star 00:05:21  One thing about you, Angie, is that you and I have this in common. Yeah, it is not. How can I afford this period? Because the inflection is how can I afford that? Right, right.

Jasmine Star 00:05:32  And the way that you and I have learned to ask that is with a question mark. How can I afford this? Right. And then you're like, great. Now, we went from a dead end thinking, well, how could I ever to how could I ever afford that? Let's go. And so I think that that's a very telling point to the people that I attract in my orbit. And so we had the conversation about how does Angie attract more Angie's in her business. How does anybody attract an Angie into their business? Right. And, you know, I have to say that more than anything. And I've heard this. Told about myself, I want to make sure that I'm very aware that people have said to a person holding a hammer, everything's a nail, right? And so when I look at myself, it's like, your girl is like, what is that, like Armand Decker or Hammer? What is it? What is the Decker brand like? Decker and Decker, whatever.

Jasmine Star 00:06:24  Yeah, that's that's really. Uhhuh. I can use tools. Maybe there. There's some famous Decker. Hammer. And basically, like, the gold plated version of that, like, I am very much a hammer. And so people will say, well, Jasmine's responses to everything is content. And maybe to me everything looks like a nail. I can own that. Right. But what I will say is the thing that has attracted and kept people like you and like others in the orbit, has been content And I feel so sure of that answer because I actually haven't done anything else right now. That is a blessing and a curse. Like, I wonder what could I have done to keep to attract other people? But for the lifespan, like you and I met at four different iterations of my career, right? You have gone with the business every single point of that. And the way that that has happened, Angie, is we don't pick up the phone and call each other. We don't have regular conversations.

Jasmine Star 00:07:24  I mean, we dmn, right? But as far as regularity goes, it is a direction that content flows from me to you, from me to you. And occasionally you'll engage back, right? And then occasionally you'll be putting out content and you'll start realizing that there's going to be a group of people who follow you. So when we like focus the conversation of how do we create not just fans, people who like us or what we do, but how do we create evangelists? Right. And that's a very big difference, because the people who are evangelists in any business, well, they are your gold mines. And I can look at you in this podcast and say, you're a gold mine. And so let's have that conversation. What is it that you would like to know knowing I've already called myself out. I'm Golden hammer, but we can actually distill down more of what we need to do in order to attract more people who aren't just fans, but evangelists.

Angie McPherson 00:08:18  I love that, I love it, and my question is, I would love to know the type of research you do.

Angie McPherson 00:08:24  Like you said, we have touched points at different iterations. What type of research do you do to see, oh, this person is now in this stage and this is what this person needs. As far as content in this stage versus 2 or 3 years ago, how do you find that in your audience?

Jasmine Star 00:08:39  So this is a pretty significant difference is I don't look for it in the audience. I create from where I'm at. Right. And so as I continuously evolve. The question I'm asking is what did I need to know five years ago? Then I wish I knew or you know, what do I wish I knew two years ago. Right. What do I wish I knew two years ago or five years ago that I could be creating content about. Now here's the beautiful thing is ING along with my evolution, you have evolved, right? As people are growing along my brand, they themselves are growing. Now there's a group of people who didn't evolve alongside me. Not that that's good or bad, but I never said, hey, how can I create content for that person? It simply became, how do I create content for the previous version of me? Larry Vaden said it best.

Jasmine Star 00:09:32  He says you are most powerfully suited to serve a version of who you once were. And so all of us, you know, instead of me, like, I want to go after that person. But if I don't actually know that person, I don't really understand their pressure points. It's going to come off as like thirsty, desperate, different, uninformed. But I know who I was two years ago and I know my struggle points five years ago. And so that is the current answer. But let's get into like the brass tacks of it. At this point in time, as us having this conversation is, I am not foolish enough to believe that my journey looks like everybody else's journey. I do know the journey getting to $1 million in your business. Becomes a very different pressure point for the people who are trying to scale from 1 million to 10 million, right. Because that that growth path from, you know, 0 to 1 million is hard. You are just going to do so. You're gonna where so many hats in your business, you're going to do all the things you might be able to get away with 1 or 2 virtual assistants.

Jasmine Star 00:10:32  You can get away to a million. Then when you reach that inflection point of a million, what normally happens with a lot of the data and research that I have been doing pretty extensively, if you will, either burn yourself out because you're burning the wick at both ends. Yeah. Or you get to a point to where your Vas are doing as much as they can, but without you managing every part of the puzzle piece, you're still going to be in the business and you're not going to be working on the business. Right? And so up until this point in my career, I feel like I've been doing a lot of content for that 0 to 1 million. And so as I've evolved and as the business has grown and so many things have changed, that I started asking myself, well, what did I need from that journey? You know, past one, two, three, four, 5 million? What were those things that I needed at that point in time? So now I find myself creating content for that.

Jasmine Star 00:11:17  But here's the main, main point that I want anybody to take over is when you are actually creating content for a future offer, even if you don't know what that offer is quite yet, going to be so important that you test your assumptions. And so right now, what I have done and this is super scrappy, but you know, Angie, like, I don't listen. I want to be high class. I want to be luxury. You know, it's like I literally I literally would love, love, love, you know, to be like a G6. But I'm out here like a class on southwest. But it's all good. We're still getting here, we're still getting there. And so what I have done is like, how do I start talking to other seven figure entrepreneurs that actually see if my hypothesis of the struggle from 1 to 5 and 1 to 7 actually is true. And so that market research is really difficult because any business owner who starts any business that you have, only 4% of business owners will ever cross $1 million.

Jasmine Star 00:12:12  Wow. And of that, 4%, point seven of them are women. Wow. And then of that point 7%, point 2 or 0.3 or women of color. And so when I'm trying to do research, finding 4% of people to talk to in all of the entrepreneurs, it's actually a lot more difficult. So I just look to resources and platforms. So I really started focusing heavily on LinkedIn and heavily on my existing audience and Instagram. So I just started going over to people's profiles. And actually some people actually say, I'm a seven figure entrepreneur or I have built multi-million dollar revenue streams. So I started following them, I started engaging, and then I was like, you want to know what I want to do? I want to get research, but it seems a little creepy if I'm just going to, like, reach out to me like, hey, can I chat with you how you built your business? That was weird. And so what I decided to do is in the future, I'll be creating a series chronicling the stories and journeys of seven figure entrepreneurs on my podcast.

Jasmine Star 00:13:09  I love that, so I reach out to these people and I was like, I'm getting data. I want to know people's struggles and journeys. And so then I said, would you be willing to have a 15 minute conversation? But what am I really doing? Research and development. Right. And so I just send a calendar link and then there are certain days of the month that I'm just like, I'm gonna talk, talk, talk, talk, talk. And so my calendar looks like a zebra, right? It's like I'm just going in and all I'm doing is asking three questions. And the reason why I'm sharing the three questions is because, you know, when people listen to your podcast, I don't want them just learning. I actually want them doing what they're doing. And that first question is, what has been the greatest way that you have scaled your business past 2 or $3 million?

Angie McPherson 00:13:46  I love that.

Jasmine Star 00:13:47  What has been the thing that hasn't yielded the best ROI? Like maybe you wish you had done differently or just wasn't worth your time or money.

Jasmine Star 00:13:53  And then, number three, if I am your Latina fairy grandmother, and I can grant any wish that will help you scale past 10 million. And here's the thing it doesn't have to make sense. You can make up the craziest thing. It doesn't have to make sense. But if I can grant your wish, what do you think is going to scale you past 10 million? Those three questions will give you so much information about what people have loved, what do they need, and what do they actually want? Right. Because nobody sits there and says, you know what I really want? But actually when you start imagining, you know what? And I started realizing there are very distinct patterns, very distinct patterns between the entrepreneurs, between 2 and 5 and then five and ten. And so now it's my job to start distilling that information and then start saying, well, where is the gap? And can I create something to fill that gap?

Angie McPherson 00:14:38  I love that, I love that because there have been points in my business where I think and many people can relate, where you have offers out there and you feel like, you know, this is it.

Angie McPherson 00:14:48  These are all the offers I have. I just need to get new people into my business. And you're talking about doing this research and development and seeing how you can help people, even you know more than you already are at different stages in their business. And let me just say this you have given me the best business advice ever. It was at the first time I met you in person at the social curator event. You did a giveaway from your members. I won. It was like the highlight of my career and I was telling you I was like, you know what? People are asking a lot of questions about brand photography. And you said, you need to buy where the land is cheap and build a high rise. And I wrote that in my notebook and I still have that notebook. And I look at it all the time, every time I'm thinking about a different offer or a different concept or perspective or something, I'm just like, okay, where's the land sheep right now? How can I bring my influence and impact and value and build a high rise? And that's when I pivoted into education.

Angie McPherson 00:15:40  I didn't even have an idea of pivoting education. I was just doing a lot of free content, didn't know what was coming. And like you said, you might not know what's coming, but still create the content and do that research and development. So I love this because it makes me want to take some time this year and think about that photographer who wants to go to the next level and what I can create for them. So I love that.

Jasmine Star 00:15:59  Absolutely. It's a different revenue stream. But you know, I want to have two points of clarification. Number one is I'm a big fan of a product suite, right. Because it's easier to sell to somebody who's already bought from you. Statistically, I think it's like obscene. It's like more than 50% like if somebody has already bought from you, there's a much higher likelihood. And so then you have an opportunity, not just you as an entrepreneur, but as anybody who's looking at their business and they look at a product suite. There's going to be needs as people progress throughout their journey.

Jasmine Star 00:16:27  And what you just said is, oh, I see the next step in their journey. I think I can create something for that possibly. Right. But what I want to be very clear is, is we don't want to build out. And this is not something for you. Yeah, because I know your journey. I know your business, and I absolutely know that whatever you put out is going to slap because you put in so much time in building other programs. But what I see a lot of is like, well, I can have this program and I can have this one, and then I'm gonna do this and there's gonna be membership and then I'm gonna switch here. But what happens is, if we don't actually spend time to build out the systems for each offer, right, then we're going to be building a lot of short ladders. And so one, I just really want to give you your flowers, because what you've done with your program is that you've drilled it down. You have the journey.

Jasmine Star 00:17:05  You have the transformation. You know how it sells. You know your conversion rates. You know what your list building. You have those things. And so now that that's in place, we can actually hire somebody to come into your team and really take over the tasks that don't need Angie. Angie's system works. We just need a mini Angie within the business to make sure that the ball is moving that line. And then we got to get all of Angie's magic and power at building the next offer in the product suite, because nobody can do that. You're the only person in your business who could build out that next offer. At least right now. My dream in the future is to build out a team who sees the demands, who creates the offers, and I'm like, oh, I could see this and let's start running with those things. I'm not there yet, but I could see the future of that existing. And right now you and I are in the position to be we're going to lead these new projects, but we're going to make sure that we're replacing ourselves in the business.

Jasmine Star 00:17:51  We want to work ourselves out of a job so that we have upward expansion.

Angie McPherson 00:17:55  I love that work ourselves out of a job. I love that I wouldn't. I want to touch on your pivots. You've had such an amazing entrepreneurial journey. I mean, from wedding photographer courses, you know, SaaS company, and there's just so many different pivots in your business. What kind of comes up for you when you feel like, okay, it's time to do something new or pivot or create something different? Is there something that internally comes to you? Do you get inspired by something? Is there like a time limit where you're like, okay, I've done this for five years. This sounds great. Like, what is the secret to you moving on to something bigger and better?

Jasmine Star 00:18:31  I will say that it hasn't looked the same at all in every iteration, but I can say that around year five something happens. It's either that I see a gap in my current market, right? A gap in my business that kind of like sparks something as an extension that's happened.

Jasmine Star 00:18:51  I have also noticed an energetic heaviness when things start feeling energetically heavy that once gave me so much life. It's a very clear sign that I need to either rekindle the love affair that I had with building this particular division or arm of my business, and how might I do that? Or I need to start building something else. I have gone through a gap in the market gap in my business and like a just shift, like a thing that happens at so clear it's time. Yeah, it is absolutely time for me to change.

Angie McPherson 00:19:24  I feel that I think that's where I was when I pivoted from wedding photography to imprinting photography. I was like, okay, it's time. I love that because I, I get a lot of questions from people saying, you know, I'm I want to either pivot it into a different nature photography or I want to start doing online products. And people are, you know, sometimes they're just scared to try something new because something is just worked for so long and they're just they're fearful of, you know, putting eggs in one basket and going all in on something, which is usually how I move.

Angie McPherson 00:19:53  Kind of risky, but. So what can you say to those people listening who might be sitting on that fence, like, I want to try something new, but I'm just so scared it won't work.

Jasmine Star 00:20:00  Well, number one, I'm deeply empathetic to that. That is the way that I saw the world and I believe, and I have experienced at the only way I've been able to have like ten ex jumps in my life and business is when I realized my frame of reality, I had to break what I thought was my reality. And most oftentimes the breaking feels scary and painful and very unsure. But in order for us to actually see the same situation from different potential, we actually have to be like slapped awake as a result of it. Yeah. And so what I have realized is now I'm listening so much more intuitively to, oh, I'm seeing a gap in the market, I'm seeing a gap in the business, or I'm just feeling an energetic weight. And I used to think it had to be an all or nothing.

Jasmine Star 00:20:45  But over the years, I've realized that when the systems are tight enough and locked in, you can replace yourself in that arm of the business. And so year and a half ago, we placed a president on the inside of social curator. And what Katie has done has just been so smart that the systems existed. Now, there's still things that I can only do inside of social Curator, but there was a lot of things I didn't have to do. It systematized. And so by her putting her in there, it is literally, quite honestly, opened up 90% for me to start building and working on other things. And so guess what? The business is still going. And isn't that the dream of any entrepreneur would still be able not to feel like, oh, I have to sacrifice this revenue arm, Do you or can you find a really powerful operator, pay them well, bonus them on performance, and still you're allowed and empowered to do other things without saying, okay, I need to jump from one ship to another.

Jasmine Star 00:21:38  Why don't we just create an entire armada, right?

Angie McPherson 00:21:41  I've seen Social Security from the beta. Like, literally, I remember I think I got an email from from JD for the PayPal for $20. It was like a PayPal invoice. I was like, oh, are we.

Jasmine Star 00:21:54  Really getting that ugly? We're getting that ugly. Oh, this is a story. This is a story that very few people even know. In the beginning, we're like, we're not sure this thing's going to work. And we were not even about commitment. We're like, you know, like if we do it a couple months and it's not a thing, it's all good. We didn't even have a payment system. We were sending links one by one 1512 people. Oh, that was so ugly. That was so ugly.

Angie McPherson 00:22:18  So to see to see it now, because I'm still a member and to see the system that you built and the launches and the text messages about reminders. Haiti's doing this. Jasmine was doing this during this challenge.

Angie McPherson 00:22:33  I'm just like, oh my gosh. Just to see the growth and how you scaled and how she's the president. She's running things and you're building other things in your business and in your life. I'm just it's like my mind is blown. It's like just I can physically see, visually see in my head the PayPal link from I think it was like Jade's email address, like it wasn't. And I was just like. And back then I was like, oh yeah, I'm in. And now I'm looking at that. I'm like, this girl was scrappy from the jump and she's you saw the vision like. And then I'm like, what's it going to look like ten years from now? You're always growing and expanding and there's different people coming into the community. And I'm just so inspired by how you've how you've done that. And that's just one leg of your business, like you are just on every stage, on every podcast and every event. And sometimes I'll see you like if like a James Whitmore event and I'm sitting there in the crowd and I'm like, girl, like you're killing it.

Angie McPherson 00:23:29  You're killing.

Jasmine Star 00:23:30  Me. Tell me, what I have to tell people is when we're talking about cultivating evangelists, right. Because this is the point. The point of this conversation is to serve other people and actually get super tactile is when, you know you have an evangelist as a CEO, as an entrepreneur, as a brand builder, it's going to be very important that they know they're different, that they know they're their special. And so you and I, I was speaking at an event and the event was going and due to a very busy week and a very busy schedule, I had agreed. But I said, hey, I got to land in, I got to take off right after. And so you and I were a DMing and you said, I'll see you at the event. And I was like, I'll see you on the main stage. And then you had said, if there's any time at all, can we connect? And I knew and this is what happens is sometimes if I get off stage and I'm in the back of the room or I'm the hallway, people will leave the event.

Jasmine Star 00:24:22  And it feels very rude to me because the person who's hosting the event, I'm having a group meeting on the outside. So it's like, no, you can't, you can't be that person. Like respect. And so I was like, hey, I'm going to be going out like the the delivery entrance in the back of the hotel. Can you meet me right outside of the valet to the right. And so we have, like this meet up. I needed you to know that. Like you understood that I was one. Not trying to be disrespectful to the event for having me. And number two, be really respectful. Like you're important to me. And like, I want to make time for a photo, a quick catch up. And so when we talk about how do we make people feel seen? Well, for the people who are key players in your life, your story, your origin, you want to make time for them because it pays back tenfold. And that's just being like the real, real about cultivating relationships with evangelists.

Angie McPherson 00:25:08  Absolutely. And I love how you do that directly, too. I remember before you were launching the mastermind, you reached out via DM and said that it was coming, and you even said that I would like your ideal client for this and that sentence alone. I that's what I told my I was I was like, it's just a wrap. It's happening because she sees it in me. She sees that this is going to be super valuable for me, that I'm ready for this. Like, you're just you reaching out and and saying that like I didn't care what it cost. Like I would have sold a body part. I don't know it would. It would have happened hands down. And so I took that. And I do that as well with a lot of my students who I just see the potential and I see that they can grow with me. And I see that, for example, the retreat, I reached out to people who I knew would just kill it, who who would come, have a great time, who would find value in it.

Angie McPherson 00:25:59  And I just, I feel like I learned that from you, just speaking that into me. I'm like, oh, we can actually tell our ideal clients that they are ideal clients, like done deal, done deal.

Jasmine Star 00:26:09  Like, let's take that apart though, because I really want us to be nitty gritty about this. I want somebody listening and being like, oh, because I sent you DM. And I said, you know, I really do think that you're going to be perfect for this. And that was no B.S. that was just my truth. But the story I told myself was, that's a little bit ghetto. That's a little ghetto. I'd be like, hey, you know, I was like, I'm one step away from sending a PayPal lead again.

Angie McPherson 00:26:33  But you're so unattached, you're so unattached to the result, and you'll say that to you'll be like, hey, like, you know, I'm just I'm it's not like a sell at all. It's just like a hey, girl, like, this is happening.

Angie McPherson 00:26:43  I think it's great. Yeah, I didn't I didn't find it any part of a sleep. Yeah. I was like, honored.

Jasmine Star 00:26:47  Okay, I want one. I don't, you know, I'm pretty clear. I don't think it was sleazy, but I did feel like it's a little ghetto, right? Like it just is. Or at least that's the thing. At least that's what I was telling myself. But, like, let's just strip that away now, because what happened was something was modeled for you. You went and deployed the same model for people, and you're like, oh, I'm getting good results anyway. Like, okay, well, this seems good. And we can kind of hide behind the banner or the barrier of the shield that like, we're ghetto, but we're fabulous at the same time. But at the end of the day, there are things and ways that people are moving. Now that is very different because social media has allowed us essentially to have a megaphone, to have a very big waterfall, to have a big opportunity, a big platform to say, I am going to do X.

Jasmine Star 00:27:27  This is for any business owner. I can do X, but often if somebody is on social media, they see a lot of people saying, I can do X, I can do X, I can do X. But what people really want to know is, can you do X either with me, for me or empower me. Right. And so that was going on as a narrative. And then like two months ago, I got a personal email from the CEO of VaynerMedia. Now he did the same thing I did to you. He said, Jasmine, we have a leadership and growth accelerator. It's going to be $50,000 for three months. I think you're a perfect fit and here's why. And let me tell you, if I would have seen Gary Vaynerchuk make that offer or jeans or seen me make that offer, I would've been like, okay, cool, maybe. But the fact that he said, I see it for you because of this. And I was just like, yeah, I didn't even know it was 50,000 at the time.

Jasmine Star 00:28:17  But I was just like, I'm going to do this because they see something in me. And I feel like from a very sales tactical perspective now, this can't be because you can't be sending a thousand people, you know, for fancy coaching program, but you got to go to them. You have to have an established relationship with them. You and I had had a established relationship for years. James and I have had an established relationship for three years, and it was cultivated over time. And so I just kind of wanted to make sure that we put a line in the sand and say, there is a way that it has been done, and then there's a way that we have deployed on and it works. And we used to say, oh, well, you know, just us being scrappy, but then we see, you know, 100, $200 million company doing the same thing via email. Exactly. We're on to something.

Angie McPherson 00:28:58  You know, we are, we are. If you all take anything away from this conversation, it is that right there.

Angie McPherson 00:29:05  Because the different levels of your business it it works. It's authentic. And like you said, these are people that you know that would benefit from this and that you have a relationship with. This isn't just you going down a hashtag and sending messages. These are people that you have true connections with. Jasmine, before we start, can I do a quick game with you? It's a really quick game. It's because because we're talking about loyal client base, you know, dedicated customer base. I want to ask you a couple of different categories of what you are a loyal client, customer or member of.

Jasmine Star 00:29:38  So here are my loyalties. Got loyalty. I'll still go to the same gas station because I have a loyalty card. It's so stupid. It's so stupid. Okay, I want to play. I want to play. I got a.

Angie McPherson 00:29:48  Couple. So the first one is a musical artist. Like, who do you have to listen to? You don't care what you know. They put out.

Angie McPherson 00:29:53  You're listening to it.

Jasmine Star 00:29:54  I know, girl, I'm so cheesy. I'm so cheesy. But like, my go to would be Fleet Foxes. You probably don't even know who I know. I know you might not even like. Don't. Just don't sleep like these brothers. Be sad. They'd be singing like folk music, but like, let me tell you, when it comes to writing and creative and going deep and, like, getting deep work, it's Fleet Foxes. I don't care what record. You just put it on and it's like, oh, I'm about to start crying, but start writing. You go, I gotta go.

Angie McPherson 00:30:18  A lot of guys, I gotta go to Spotify for that one.

Jasmine Star 00:30:20  Probably gonna hate it and I don't care.

Angie McPherson 00:30:23  Okay, what about a TV show that you are loyal to no matter how crazy you can get?

Jasmine Star 00:30:28  Girl, I don't really watch TV, but I will say I binged on the Dallas Cowboys documentary of them making a team. I just sat on that couch and I said, everybody, let me be.

Jasmine Star 00:30:39  I'm gonna be a burrito on this couch. Let me be. I sat down, I was like, I am dedicated, I'm watching this show. But let me tell you, I'm all about the Dallas Cowboy Cheerleaders now, I.

Angie McPherson 00:30:49  Remember they used to have a reality show back in the day on cable, and I thought.

Jasmine Star 00:30:52  That's that's child's play. I know this is shot cinematically. They chronicle the girls who are like, you know what I'm like by the Dallas Cowboy Barbie now? I mean, I was about it. This show's good. It's premium content.

Angie McPherson 00:31:05  I'm definitely gonna check that out. All right, I just have a couple more. One is an author because I know you're a big book reader.

Jasmine Star 00:31:11  I am a big book reader. I would probably read anything by Elizabeth Gilbert.

Angie McPherson 00:31:15  Okay, okay. And then two more. Second to last is a social media platform.

Jasmine Star 00:31:21  I'm agnostic. You know Angie, you know Angie, you know better than anybody else because you have seen me from the Twitter days to the Facebook days to the YouTube days, to the Instagram days, to the TikTok days.

Jasmine Star 00:31:33  Like I'm basically going, we'll have a full circle moment. I'm going to go where the land is cheap, and I'm going to try to build fast and build a high rise ASAP.

Angie McPherson 00:31:41  I love that, I love that, and last one is a brand. Oh, just any brand that you're so loyal to.

Jasmine Star 00:31:49  I mean, I mean, okay, so this is cheesy. I literally sound like I'm 87 years old, but there's this pajama brand called evergreen, Ebony, okay? And they're a little bit they're a little bit pricey, but it's it's like they're worth their weight in cotton. I mean, it is so soft like I look and I don't have a lot of them, but when I put it on, I'm just like, I'm just feeling myself. I just I just want to just rub my arms and rub my legs. And so I bought a pair for Luna. And so we have matching pajamas worth every penny. And it drives me crazy keeping somewhere extra. And I'm like, are we extra? Or are you just jealous that you're not a part of our pajama squad? I don't know, I.

Jasmine Star 00:32:25  Think I.

Angie McPherson 00:32:26  Love that, I love that Jasmine, thank you so much for talking with me today. This was so, so helpful. I have so many ideas moving forward and I know our listeners do too.

Jasmine Star 00:32:35  Thank you. Thank you.

Jasmine Star 00:32:36  I hope that you enjoyed watching and listening to this week's episode. If you found it interesting. Well, how about we go a little bit deeper? How about I take you and invite you on a different level of this journey? How do we go from podcast watcher or listener into perhaps joining my mastermind? Yes, that is what's going on. For all information to apply to learn more, this is going to be an opportunity for seven figure business owners to get into a room to figure out how to expand their brand market with a full, exposed strategy. And beyond all that scale, scale in two ways. We're going to be talking about scaling by way of our team and scaling by way of proven systems that empower us to simply pull on a lever, let the team run with the business, and allow us to work on the business, not just in the business.

Jasmine Star 00:33:25  Jasmine star.com/mastermind is where you will find all of this, and I'll be sure to link it in the show notes. I hope you have a beautiful day.