Jade Hall 00:00:00  What if your next business pivot could lead to your biggest breakthrough yet? Hi, I'm Jade, COO of Social Curator in this episode, which originally aired on The Jen Gottlieb Show. You'll hear how Jasmine strategically guides her audience through different iterations of her business, turning obstacles into growth opportunities. Whether you're facing a pivot or planning your next big step, this episode is packed with practical advice you can start using today. Jasmine. Hi dad! I feel like we're so excited.

Jasmine Star 00:00:28  And we're ready for this conversation. Thank you.

Jen Gottlieb 00:00:30  We didn't even have any pre talk like it was literally like 2.5 seconds. You sat down and we're like yeah, well this is because.

Jasmine Star 00:00:36  We're actually friends in real life and we can just land with each other. And you had said let's talk about things that you haven't talked about before. And I said, or actually, maybe this podcast should be about the stuff I haven't talked about before, like the show should just be about two friends having real conversations about life, business, and everything else in between.

Jen Gottlieb 00:00:54  I love it, I love it because I know that a lot of people that listen to this show, if you're listening, there's a good chance you know Jasmine, if you don't check out all of her things. She has an amazing podcast. But you. Here's where I want to start. I've been a fan of yours before. We were friends. And I remember when I first found you, and I don't know if we've ever talked about this, so I want to tell you how I first found you and what I first thought about you when I discovered you on Instagram. It was, I think, well before I really got into this space in a big way. I think it was a personal trainer at the time and I discovered.

Jasmine Star 00:01:21  What year is.

Jen Gottlieb 00:01:22  This are man one roughly, roughly. I'm so bad with years. This was it must have been over seven years ago. Okay, okay, okay. Was there a chance that you were transitioning from being a photographer? Absolutely.

Jasmine Star 00:01:35  That's exactly what it was.

Jen Gottlieb 00:01:36  Okay, that's exactly the transition.

Jasmine Star 00:01:38  Yes.

Jen Gottlieb 00:01:38  Okay, so I find this adorable woman on Instagram with all these, like, your photos were just so poppy and so colorful, and your captions were so great and you were a photographer, but you were also making, like, content kind of about social media. And, and I remember just seeing you and being like, oh my God, I want to be just like her, and I want to take you back to that time, because there's a lot of people listening to this podcast that maybe are in the version of you that was the photographer transitioning into what you are today now, Jazmin Starr, and you probably could have never seen this coming. When you were making that shift and that pivot. Where were you in your life then when you were known as one of the best wedding photographers I think in the world. And you knew that you loved it, but it wasn't quite it. And you were posting content and you're kind of in that messy middle and you were figuring it out.

Jen Gottlieb 00:02:31  What was life like then and how much did you know about where you were going to end up when you were in that space?

Jasmine Star 00:02:39  You know, it's crazy because I think that you and I, if we could go back to our 14 year old selves and we could be able to see where we were today, we would. I think I could safely speak for you. As for myself, our minds would be blown, like, wow, I can't believe like that wasn't even in your like, your sphere. You couldn't even imagine stuff like that. And when you're in it, you battle. The more what is enough? The aspiration, the push, the pull. And what I've noticed in my career is that I seem to be making a very strong pivot every six years, and I never thought it was intentional, but it actually is just my life cycle. I'm becoming different versions of myself. So when you go back and you're like, Jasmine, it was probably seven years ago, and that's when I felt like a calling.

Jasmine Star 00:03:24  Something about my life was changing, and I had been a photographer at that point in time, 13 years. We had built multiple businesses within the business, so I was educating photographers. We had products and resources for photographers. We had a digital store. I was working with high end clients. I was working with luxury magazines. We were traveling the world, and for all intents and purposes, if I was being really, really nice to myself, I would look back to that version and say, you were the 1% of the 1% in that industry, and why is it not enough? And I don't think that in any way, shape or form, it was a matter of enough with a capital E, it was. Am I going to get to the end of my life, get to the pearly gates and say, I gave it all I had? And I felt like there was something in me that there was something more. And a lot of times people couldn't understand it. I didn't understand it.

Jasmine Star 00:04:12  So here I was, what the version of me, who you saw was going through this transition, saying, there's something else here. And if I went back at the time, it felt like this big, massive change, a big pivot. But what I really think it is, it was like a small shift in direction. But they had there's been a lot of examples, like a plane leaves New York to L.A. and it's two degrees off. You end up in Alaska or something, right? So when we make these small, little tiny changes, that's where you met me. And I was making this small, tiny change that will ultimately lead my life to an entirely different direction. But I knew there was something more what exactly it was, I didn't know, but I knew that I had to start speaking to a different audience, and I taught photographers how to build better businesses. I taught photographers the resources. I sold things to help them, make them, yes, better photographers, but better business owners.

Jasmine Star 00:04:57  And so I decided to do was to take what I was teaching to photographers and start applying it to small business owners. And I didn't know. But I have a knack for business. I just was like, okay, I'm working through it, I'm working through it. And I started realizing, wait a minute, I can teach business principles, I could teach marketing and branding. And so I decided to go into the next market, which was small business owners. That's where our paths intersected. And I think that you aptly described there was beautiful photos and it was very punchy. I mean, don't hate me. I probably had a cappuccino with some art on it, my hands in it, always our feet in the sand somewhere, you know, it was like the first time they were actually turning a camera back around ourselves. And like, this is like really the advent of a new word called selfie. It's around that time that it's actually put into the dictionary as a word. And so we are at this like crazy time in history, in technology, in business building.

Jasmine Star 00:05:48  And that's where our palates intersect. And I think on the outside very much. Still today, it looks like punchy, bright cappuccino feet in the sand. And behind the scenes it's, you know, like an espresso. Long late nights, feet in the sand, but like, messy bun and like, life is not together. And so I think that every six years there's a pivot. And I think it's beautiful that we're at this point now because I definitely distinctly feel like in a pivot. And if I go back to that person, I had no idea how big and beautiful it could be. And so that's the thing that I want. Like insanity is repeating the same thing and expecting a different outcome. So if I can look back and I can distinctly see four significant pivots in my life, what I tell myself is don't repeat the same pattern of wondering, what if you now know it's going to be bigger and better? Right now it is uncertain, and right now you battle imposter syndrome. But imposter syndrome is really just a key indicator.

Jasmine Star 00:06:46  Does it mean you're not enough? It just it's telling you you need to learn more about this thing, not you can't do it. It's just an indicator. You need to learn more about this thing so you do feel confident. You're right. You're not prepared, but you can get prepared. That was a really long answer for where I was. But it kind of just like really dovetails to where we are right now, 1,000%.

Jen Gottlieb 00:07:05  And it all connects. And I can't wait to talk about the pivot that's happening now because clearly this is another cycle. A question that I get a lot and I want to ask you actually because I just, I personally would like your advice on this. When you started pivoting from talking to photographers to talking to small business owners, and you started pivoting your messaging on social media, a lot of people ask me, how do I go from talking about one thing to talking about another thing? Do I have to, like, announce it to the world that I'm going to start talking about something else? How did you make that shift? Maybe with imposter syndrome there? Yes, with a little bit of maybe resistance there and maybe like, oh my God, can I do this? But you did it anyway.

Jen Gottlieb 00:07:42  So I want to hear the mindset and I want to hear the tactical.

Jasmine Star 00:07:45  Oh my God, you're so good. Because you said mindset and tactical. And I call it like there's the holy version in the.

Jen Gottlieb 00:07:49  Hood version, I want both. Okay.

Jasmine Star 00:07:51  Okay, okay. He's like, let's go for the. So in my mind when I say hood, it's tactical. This is like street smarts. It's like you're gonna find a way to get where you want to go. Like, that's how we were raised in the hood. Now, the holy side is where we would be, like, very high level. And I think that the holy side of me, it requires courage. And it's courage enough to make the decision that people are not going to go with you. In fact, people will stop that journey with you. And now it's I understand it's not personal. So I had created a business and a brand around a particular topic. That was photography. That was how people saw me.

Jasmine Star 00:08:25  That was my value proposition to them. When I decided to start speaking about different things in relation to business, that not was the business of photography, but it was just in business in general. People said, that's no longer a value to me. And I think that looking back, there were times where I was just like, well, wait a minute, it applies to your business. How are we not still here? And then I realized, well, I can't control what somebody else thinks or feels, but I can control my actions, So it's the courage to understand. Like if somebody is now in the middle of a pivot and say, I want to talk about other things, it is the courage to say, I'm going to burn the ship that took me to this island. And if some people go to the island with me, that's amazing. And the ship will go on in another way. And when you see the numbers drop and you see the engagement drop, and you see that people are not sure what box you fit in anymore, a lot of times people go, go back like they will.

Jasmine Star 00:09:10  I got to go back to the ship like the ship made me feel safe and the ship made me had my identity. But you have to strip the identity that you were in order to become the next version of yourself and that, you know, sitting alone on an island or sitting on an island with very few people, you're like, okay, now we build. And I think that that's distinctly where I am right now is like, people really don't know what box to put me in, and not everybody's coming with me and my engagement has totally dropped and my open rates have totally dropped. And I'm just like, you've been here before, you've been here before, and it's going to take longer than you think, and it will look different than you expect, but it'll be bigger than you imagine.

Jen Gottlieb 00:09:48  I love it okay.

Jasmine Star 00:09:49  So yeah I'm sorry. That was that was the courage decision. That's the Holy moly. Now the hood. The hood the hood is a reintroduction. So I just look at this strictly through numbers.

Jasmine Star 00:09:57  If I were to stop talking about X, which is what I've built my business and my brand about and started talking about Y, and I just made the the change overnight, that is possible, but people don't know how to contextualize anymore. I do think that there is this nice kind of way that we as business owners, we as brand builders, can actually create synergies. If we connect the dots for our followers to come along with us, then we're going to have more people come to the island with us. Not everybody, but more. And so for me, I start off simply by looking at a grid, right? If we look at a grid of nine, one out of nine posts are going to be introducing a new topic or idea. And I keep on repeating that until I'm actually getting enough input engagement feedback on that one out of nine. And I'm like, oh, this is a small tweak I can make, and I think this is actually going to parlay well. So after doing one out of nine for a few weeks, I then say it's going to be two out of nine for another 4 to 6 weeks.

Jasmine Star 00:10:52  And I'm just seeing how are people engaging. What do they saying? It's kind of like a quiet zone. How do I need to reframe this package so that we get more engagement. And I'm going to stick it that two out of nine until I start seeing an upward trend or people starting to connect the dots. Then I'll introduce three out of nine. This is a long process. Now it's not the same for everybody. It's how good you are at being a storyteller. And connecting the dots is how quickly you can pivot your content. But you're looking at a big, big, big shift anywhere from 12 to 18 months.

Jen Gottlieb 00:11:20  So funny that you keep saying connecting the dots. I call it connecting content. So telling the story of where you were before and why it connects to where you are now and consistency. And you did that consistently over time and you still blend in your artistry and everything that you do today. I hope so yeah. Oh my gosh. We need to talk about your like content and your strategy around your content later.

Jen Gottlieb 00:11:40  But I want to skip to where we were just going before we talked about the hood and the holy and all of that. Because you're talking about now and what's happening now, and I feel like we're at a really important moment in time in the world of Jasmin Starr right now. And so I'm so grateful to get to have this conversation, because I think that this is going to be one that we look back on and document.

Jasmine Star 00:11:59  Baby.

Jen Gottlieb 00:11:59  We're documenting this moment because this is a really important one. So like everybody screenshot this right now because this is when we were like, oh we were in it. We're in the pivot. So you mentioned and I we haven't really had a sit down until now, which I'm so excited about because we get to record our like friend talk. What's been going on in the business up until this point, the highs, the lows. And how did you get to this decision of something's coming? It's not where I'm at now, but I think I'm at another one of those seven years.

Jasmine Star 00:12:27  Oh, wow, Jen, we're really going to go there. We're going there. The story. Oh not the one.

Jen Gottlieb 00:12:32  That is, you know, the pretty one.

Jasmine Star 00:12:36  Yeah. And I'm glad I'm glad we're talking about this. In a few days we are going to be meeting with a group of women, and we have been by each other's sides consistently for two years. We meet about roughly every six months. We spend a few days together. We go hard, we go deep, we tear apart each other's businesses, we speak into it. And so I've been on other friends podcasts talking about what it looks like and not having the words for it, and what I could say between I did Lindsay Schwartz's podcast, powerhouse podcast back in January, and then what I can say now at the time of this recording months later, is I still don't know how to speak about it, but I'm finding more words and so bear with me as I don't really have all of the right words to describe what it is.

Jasmine Star 00:13:21  I will say that when I decided to become a photographer and somebody asked me what I did, I couldn't even get the word out. I was like, I'm a, I'm a I have a camera. and so you'd answer it with a question mark. I'm a photographer, and I feel like I'm at that point in my life right now as an entrepreneur is I know the thing that I want to do, and if I look at the past as evidence of what I can achieve in the future, then I should step forward confidently. But there's the should, and then there's the reality. And so, in lack of moments of confidence, what I will simply do is take small steps. It's just the small step, and the small step leads to the next step. So back in 2023, it's January and I'm sitting in a room. And it is a mastermind, very, very successful, talented people. And I felt very intimidated being in the room. I felt very lucky to be in the room.

Jasmine Star 00:14:07  And so whenever I'm in those situations and even I think when we hang out together as a group of women, I think I'm very outgoing, but I'm not like a big talker. I just am really there to like, focus. And I want to speak with intention. And so I'm there and it's very quiet. I'm very quiet and I'm seeing all these businesses and I'm hearing all these business ideas. And then in my notebook I'm like, I think I want to do this thing. And I kind of drew like an amoeba. Like when I look back at it like an octopus, there was like this big kind of thing, and it had like, just like arms or tentacles. And I was just like this shape, like there's this thing that I want to do, and I'm like, in my mind there's like this big company. And then underneath the company we have teams or people and they're running these things. And I'm just looking at this. And then in an off conversation, somebody had said, Jasmine, what if you could go out and build your big dream? And I'm like, okay, so it's like this octopus and it has like these things.

Jasmine Star 00:14:59  And he looks across from me and he's like, that's a holding company. And I literally had my notebook and I just wrote Holding Company and I started asking him questions. How do I set up a holding company? Okay, I need to get independent LLCs. What breaks up with that? What constitutes what goes into one of these things? So I just started asking whatever questions I could. It was literally 5 or 7 minutes. And then that kicked off something in January of 2023 that I just went on this wild discovery zone of, how do I set up a holding company, why do I want a holding company? And it's this thing, Jen, where every time in my life where I feel like I'm pushing something, it takes this massive amount of effort. and when I feel called to something, it literally is pulling at me. And so there's these ideas and things that I feel like are pulling at me, and I'm like, I don't even know how to describe that. It makes no God-Given sense why I would have these multiple businesses under.

Jasmine Star 00:15:49  And yet I feel like so distinctly called to it, like, I know is this thing and I know that I have a skill set. And so if I go back and if I were to cast a future version of what I believe my life and my business is intended to be and who I'm intended to serve, we have a holding company that is Jasmine, Star Brands and underneath Jasmine Star Brands, we have a series of companies that we've either started or have a significant amount of equity in. And the content that I create then becomes a lift to the other businesses that are part of the holding company. And so my job is to be a visionary, and my job is to hire talent, because in each of the arms of the holding company, I'm going to be responsible for putting in operators for that, creating synergies between the operators and then cultivating a community that services all or some or majority of those businesses. Well, that.

Jen Gottlieb 00:16:35  Sounds way more clear than an octopus like.

Jasmine Star 00:16:38  Well, I mean, at the time it's recording, it's like years, right? And so you sit in stasis, Jen, and you have seen me.

Jasmine Star 00:16:44  You've seen me take pivots and shots and tries. And my job also as a CEO is to really look at revenue and to look at timeline and to look at cash flow and to look at projections. And then you're just like, okay, what kind of bets are we making here? How do we be as strategic as possible? And then how do we give ourself the grace to say this might not work?

Jen Gottlieb 00:17:07  How do you know that you've done so many different iterations within your business, right. You've got a lot of different courses, a lot of different launches that you've done. And like we all do, we all are trying a lot of different things. And you are so unbelievably courageous in going all in on an idea. And how do you know, though? I know there's people listening to this right now that are like, I'm pushing and pushing and pushing on this idea and I believe in it, but when do I give up and move to the next one. How do you know when it's like, okay, this isn't the thing, I'm going to move to the next thing, man.

Jasmine Star 00:17:38  Well, okay, so I'm going to answer my truth. And I know it doesn't resonate with a lot of people. I, I feel like I'm very spiritually in tuned. And so every morning I just write down, I spend about maybe not long like maybe ten minutes, and I'm just journaling, but I journal it to God. I'm like, God, this is how I'm feeling. And I've always had always since childhood. Like when you grow up, the daughter of immigrants, when you don't grow up with much, you've learned to like, live your life with open hands. And in a way, it used to feel like it was a liability, like I never trusted. I never believed that what I had was going to stay. And then all of a sudden I started doing a lot of work and I was like, oh, no, open handed is really beautiful. It's come in or come out. I'm still good and this is still good, and I'm still okay. So what's in my hand or not in my hand? It has nothing to do or be baring of who I am.

Jasmine Star 00:18:23  And so now I like okay, God, it is open handed. And there have been times in projects in the business where I look at it and I'm like, I don't need this, I want it, I want this, and I want this to work more than I wanted anything to work. But if it doesn't, I'll still be okay. And I think that that when people talk about courage, I think that the only reason I can be courageous is because I've learned to live with much, and I've learned to live with little, and my happiness is not tied to either of the two.

Jen Gottlieb 00:18:51  Can you give me an example of recently when that when you maybe were journaling to God and you had a realization where this is a no for me.

Jasmine Star 00:18:58  Yeah. So okay so the brand my, my personal brand for better or for worse, became so closely tied to social media and during the time of this big social media push. So we're going back. You're finding me in that pivot, and I'm speaking to business owners, and I'm trying to find my voice, and I'm trying to become like, I'm trying to determine when people like.

Jasmine Star 00:19:17  So when somebody was saying, I'm looking for photography education or I'm looking for photography resources, my name was distinctly put into that, into that. And it felt good the way that Brené Brown was known for vulnerability and shame. And Dave Ramsey is about saving and not being in debt in the photography world, which is a small, small, small, micro micro microcosm of it. But to be known for that thing. Right. And so as I was pivoting, I was trying to figure out, like, who am I about when somebody says a topic, how is my name associated with that? And for better or for worse, it became very much about social media. I took that on and I just started creating so much content, and I felt like I could teach people how to create content. Still, to this day, I can I could do it in my sleep. It has become a superpower. And so I'm like, great, I'm going to teach people how to do this, which is awesome.

Jasmine Star 00:19:55  And then we created courses around it. Then we created a membership around it, and then we realized that the membership couldn't scale as much as we wanted because we weren't integrated with the social platforms. And so we became a tech company with our own tech stack. I hired a CTO, I hired a team. I said it's head of product, I did UI, I did UX, like how to build a SaaS company. You build software. I built software which is so freaking like stupid and amazing. No, it's well, it's stupid in that I'm like, I want to be a CEO of a SaaS company, and I don't know, a line of code, and I don't know how to hire a CTO, and I actually don't even know how to assess who's a good developer or not. Right. So you get into these things and you're just like, we're going to figure it out. And then going back to it, it's like it might not work. We're going to figure it out and it might not work.

Jasmine Star 00:20:40  And I think that being in that place has made me so much of a stronger entrepreneur, which is setting me up for the holding company, because what has transpired in this time of, again, pivot, like, what am I going to be known for, is there have been companies who are coming to me and asking questions and of course like, great. I'm not necessarily trying to build long term consulting relationships, but in the tech world that I only know now is like people are offering me advisory roles. So I get to sit alongside that company with a tiny bit of equity in that company based on the information that I have. And so I do believe that I could not be ever brought in an advisory role in a tech company or even a company at scale. Had I not have, I know enough to be dangerous. Now with tech know I don't know enough to be good, but I know enough to be dangerous because I'll call you out. I'll look at budgets, I'll look at timelines, I'll look at roadmaps.

Jasmine Star 00:21:32  I'll do a lot of questions. And that wouldn't happen had I not gone through school of hard knocks. And so to have the SaaS company, we have a president who's sitting in and she's running and she's killing it, and it's allowed me to step back and really do a deep inventory. What do you want? What do you want? And if from my lipstick ideas, if we could create a powerhouse team and duplicate it the way that we have done for social curator inside of the holding company, game over. Because I'll fall on a sword. That team is full of scalpels. Hardest working, smart, brilliant. They're the tiny and mighty. And I think to myself, if we've done it once, we could do it again. And now I just need to figure out what does that thing look like? And sitting in the patience of that, I'm not a patient person. I want it yesterday. And I think that's been the journey of like holding the balance between I know what I've been called to.

Jasmine Star 00:22:27  I'm nowhere near that isn't going to happen. And when and that's that's where we're at right now. Okay, I know, do we need a martini? You don't even drink. I'm going to give you, like, a, like a shot of mustard. Oh, yeah. I shot a mustard for your grilled chicken. Oh, you're.

Jade Hall 00:22:41  Rolling out here? Yes.

Jen Gottlieb 00:22:43  No, there's so much because I'm so freaking proud of you, and I'm. I'm seeing this energy in you that. Seriously, you guys timestamp this episode because this holding company is is going to be a massive thing. I just feel it. I feel it in my bones. I would never say that on my show if I didn't know it in my heart to be true. And that is just so in alignment for you. And you want to know where it's all. And I want to ask you a question where you can help me and our listeners, because I think that creating a holding company, definitely you have to have a good eye for people and talent, and you have an amazing eye for people and talent.

Jen Gottlieb 00:23:13  And I know we've had these conversations before because you've always it's for me, I had a really hard time hiring people and you have found superstars in your company. You just said you have a president. You've been able to step back. I know that you have a CEO or CEO that's incredible in your company, and you've been able to step back and find clarity. And you're a mom of a beautiful little girl and you have time for your family. And this is because you know how to hire team. And everyone I've ever met on your team is incredible. Thank you. So what goes into finding a powerful team. How do you do this.

Jasmine Star 00:23:46  Well 100% 100% will say I need to get better. I receive that as the highest compliment because it's come on the back of so much hard work and self-evaluation, I don't think that I can attract really self-aware people without myself learning how to increase my emotional intelligence as well as self-awareness. And I will say that two things. I guess the whole in the hood.

Jasmine Star 00:24:08  Right? So we're going to get to the practical in a second. But really, if I see a good person, I catalog them, I keep a human Rolodex and I'm like, I don't have a spot for you, but.

Jen Gottlieb 00:24:17  You.

Jasmine Star 00:24:18  You're magic. And so then I'll follow on social. I'll follow up in on DMs. I'll send emails randomly just like, hey, I was thinking about you. How is everything going? I'm cultivating relationship, caring about them as a human and I just want to plot with them. What are you doing? Where are you going? Where's the pressure point? Is there an opportunity? And so I just keep a cache of people so that if a role opens up or a specific talent that I think this person would excel at, I'd be like, I'm gonna call this person like and and pitch them a wild, crazy idea. That is how every every scalpel. So there was a time in your business, like, as you're scaling your business and you get to like 1 million or 1.5, you're wearing so many hats in the business, and there's a good chance that you're working with contractors Vas.

Jasmine Star 00:24:57  And then after that, like 1 million mark, you start maybe bringing in like a 1099 at like, you know, that 20 to 25, maybe you're at the W-2, right? So you're really proud of this, like tiny team, but the size of the business in the team, you don't have a lot of other revenue to invest in expanding the team. So what you do is you say, I need you to do like four different things, right? And so you have this really talented, amazing Swiss army knife, but sometimes in the future, which really does happen, you really don't need the spoon or the corkscrew in the Swiss Army knife anymore. What you need is a scalpel. And as the business grows, you start attracting other scalpels. Who? A scalpel is worth three Swiss Army knives. And so I'm always looking for. How do I attract a scalpel? How do I caught a scalpel? How do I compensate a scalpel? And I think that a scalpel has opportunities, and they know they're really good.

Jasmine Star 00:25:45  And so you have to just cast a vision that is so clear about their opportunity and growth within an organization. Like this is what it could be like. This is where we're going. How is that an alignment? Which leads us now to the practical part, which is the hood is like, how do you get it done is to literally list everything you need that person to do. And we've seen it so many times on like LinkedIn, a very fancy job description. And you're like, okay, lots of words. What does it mean? And we have been totally, totally at fault for putting out these types of job listings too. And really, what you need is like it's friend to friend language. Like this is what you're going to do on a Monday. This is like you're doing a Tuesday I need you to do like, it's so simple that a fifth grader can understand it, but it's a very clear description of the role of that person. So let's give an example. For a while I've been looking for an E for the size of the business that we are.

Jasmine Star 00:26:33  I can't tell you how many times people had said, Jasmine, why don't you have an E? And I'm like, because I like everything. I got like 85 plates and I don't have time to train somebody else to alleviate some of the plates. That's the story I was telling myself I had tried in the past and it was unsuccessful. I tried to ease executive assistance in the last two years. Both of them didn't work, of no fault of their. Oh well, one fault was it wasn't clear enough. The second fault was that it was so clear. And it was beautiful in a way, because like a skin blemish, like a zit, it will either go back in or it will be pushed out. There's only 1 or 2 options. Yeah. So when we had hired an E, we had such a clear description of the role, we knew exactly what she needed to do. We even gave time estimates of how long it would be taking. And the more you do a task, the less time it takes.

Jasmine Star 00:27:15  So in the beginning, we sort of first started here. It's going to be like five x, the amount of time that it usually takes me to do this thing. We allocated five x. So if something was taking me one hour I said it will likely take you five hours. Well it ended up taking her five hours. But then in the course of our 3016, 90 day check in, it didn't get any less. And I was like, okay, so we started having a 30 day check and saying, this is where we need to start shifting. We were very clear. And whenever you're stuck, please come to us. We're meeting with her once a week to make sure we're on the same page. By day 60, we didn't see anything, and by that time people are showing you their best in their first 60 days. If you're not happy in 60 days, there's a really, really good chance you will not be happy thereafter. But because I want to always on the side of consideration, caution and like, how do I get better? I said, we're going to start meeting every other day to actually see what's going on.

Jasmine Star 00:27:59  And I said, I need you to follow up with me. She didn't. By day 90 she was not surprised. And she had said, yeah, this is not a fit for me. So now let's juxtapose where we are now. Same job description, same role, same onboarding. But this time I had said, I want you to go through our onboarding process, and I want you to tell me how we make this better. As an executive assistant, I need somebody who's going to start seeing holes that I am not seeing myself. Because I think our onboarding is pretty locked in and tight. And so just last week we met this is her second week. And she says, I do think that. And it was so simple on our team. We have mental health days. And she said when I came in a mental health day is once a month, every day. It's on a Friday. So we want the team to have a three day weekend just as a way to like, calibrate, do you? And she said, I came in and that week was mental health day, but I didn't know what a mental health day was.

Jasmine Star 00:28:46  And so I wasn't sure what my expectations were. And I was like, I had a girl. Absolutely. And I said, great. So now part of your SOP standard operating procedures, I want you to make a video as an explanation of what a mental health day is and where you can find it on our team calendar. She deployed on that day. And so it's like these types of things. This is like understanding clearly what you want them to do, bringing them into the process, giving them small challenges. We're still in her first 30 days and she's coming up to me and she's like, but why is the asana task flowing this way? Why do you have this date? Can I move this? Can I get access to your calendar? So she's teaching me how to become a better boss because she's so good at what she is. She's an E scalpel. And so I think that being able to caught her for a while, watch her at a distance. I think that that warm up time is like I'm all in with her master class.

Jen Gottlieb 00:29:31  Master class in in hiring and team in explanation. Like how to explain what you need from somebody and how to actually get them to. I love that that person just kind of ween themself out. You didn't have to fire her. I know she made the decision for you.

Jasmine Star 00:29:43  It was very.

Jen Gottlieb 00:29:44  Clear. Yeah. It was it just became unbelievably clear. And that's I guess that's the perfect solution to a situation like that. So then you don't have to have that conversation. I hate having those conversations. All right. I want to pivot into your personal life a little bit, because I know that people watch you online, including myself, and I see all of your beautiful reels of you in the greatest outfits and like, you know, you just you create so much content and you look amazing in every single piece of content. And I feel like she's also getting all this stuff done. She's got a SaaS company. She's got, you know, social curators. You've got all of these things that you're doing.

Jen Gottlieb 00:30:16  You're speaking all over the place, you're traveling, you've got your podcast, which is unbelievably successful, and you're making all of this content in beautiful outfits.

Jasmine Star 00:30:22  And on top of it.

Jen Gottlieb 00:30:24  You have a daughter that's amazing. She's incredible. And you have a beautiful marriage to Jade. And you guys just, like, crush it. I mean, it's just it feels like you do all the things and it feels like it's so seamless. And I want you to take me behind the scenes of a real day in the life, so that people that are watching can understand and know how this is possible. Because I think some people are like, is this real or is that? And I think you have a lot to say about that. And I want to give you the stage to talk about what the day in life for you actually looks like, how you manage it, how you make it look like that, and what's really going on.

Jasmine Star 00:31:01  So well, first and foremost, I'll start here. So this is where the hood side comes out.

Jasmine Star 00:31:05  I'm not even wearing big hoops, but if I take them out, I'm gonna take them out because I'm going to come out swinging by saying, I will never change anybody's mind about an idea they have. So if they don't think it's possible, they're right. If they think that it's fake, they're right. I am not here to convince anybody, nor am I out trying to put any content that is intended to make my life look any different than it is in actuality. There is that. But if they choose to believe otherwise, that's. Listen, I am at a stage in my life where I ain't got no beef. I have no time for me. If you say I got beef with her, that's on you, I. I'm too tired to try to convince anybody that the way that I live my life is right, or what I do is right, or my methodology. I think we're all a little tired of that TikTok, Instagram. Like, here's like the four steps to being a great mom.

Jasmine Star 00:31:54  Here's the 18 steps to doing perfect content. This is how you stop. Like, I'm just we're all kind of tired of it. So I'm just going to do me and I post it out and I will say that on stories, what I'll do is I'll just record myself doing anything like making breakfast, working on my computer, putting on my makeup, and then I'll do a timeline of my day. I will literally minute by minute, tell people what my day looks like, and I get so much engagement on those stories in a ton of questions like, do you really wake up at 430? Do you wake up with an alarm? What time do you go to bed? What are your tasks look like? So it's literally like, wake up at 440 5:05 a.m. to 530. Pray, meditate Journal 530 to 6. Organize my email 6 to 730. Work out 730. Coffee with Luna until eight 8:00 to 845 is prep 845 to 10 is going to be outlining podcasts and then it's posting on social, engaging with social, writing my newsletter.

Jasmine Star 00:32:52  I'm literally like, here's an open book of my day when people are like, well, how do you get it all done? I'm literally showing you that my life is so structured and I work very long hours. This is.

Jen Gottlieb 00:33:04  So good. Scheduling out by the half hour, you get so much more done than you think that you could. So is that all in your calendar? Like wake up at this time and pray to this time and then.

Jasmine Star 00:33:13  Well, now it becomes so. It becomes so rote. Like I always joke, my husband hates when I say it, but I'm like, I'm a stalker's dream. I do the same thing. Like you will know. You will know what workout class I go to. You will know the path that I take. The days that I go walking, the days like everything is so structured and people hear that and they're like, I could never live that. I can never. I would hate that. Great. It's not for you. I crave structure because the structure allows me time to be creative, and the structure gives me time to flex in big ways.

Jasmine Star 00:33:49  I feel like I want to stop working at 3 p.m. and go on a walk with my husband, and then do a matinee. I get to do that because structure allows me to do that. I wish I had, like I need white space. I need to think if you do not schedule it, you will not get it. And so the structure is the key for me. Nobody else. You all do you. But structure is the path to freedom. It is how I get stuff done. People are like, how does she do it all? I literally show you, like I do the sucky work of sitting in a chair and working, and I don't get up until it's done and people are like, oh, but what about when things go wrong? I'll tell you every day something goes wrong. Every day things will take longer. And guess what? Some things take shorter. And sometimes I don't finish everything on my to do list. That's very common too. And so we just move it over to the next day.

Jasmine Star 00:34:36  It's simple. It's not easy to actually sit down and just do the work. Do the heavy lifting, sister.

Jen Gottlieb 00:34:42  This is what it's about. Thank you for sharing this so honestly and openly. Because and also I do also want to just acknowledge you for sharing something that I truly believe in is that there's no one right or wrong way to do it. It's only the way that you want to do it. You can share your truth, how you do it, what works for you. But there's no five steps to anything. That's definitely how everybody here needs to do everything. This is just Jasmin sharing your truth, and you can take a piece of it, or leave a piece of it, or take all of it or leave all of it. And this is how it works for you and I. I mean, just as your friend and as a fan of yours and just someone that admires you so much, you walk your talk. And I only have people on this show that walk their talk.

Jen Gottlieb 00:35:18  And that's why I'm so excited that you're sharing with us. Thank you. The walk that you do each day. And this is it. It's not you guys. It's not rocket science. You schedule it out. Yeah. Now, I have a real question for you, because I just had Steven Pressfield sitting in the chair and he talks all about the resistance that comes with doing the work. Yeah. And when you're sitting down to do the work, do you ever get that resistance? Like, maybe I should put this off until tomorrow? Or who are you to be doing this? Or maybe I should. Like, do you ever get, like, the. Oh, squirrel, I want to go do something else right now. Just because maybe doing that act that you're about to do as an entrepreneur that's creating stuff either becomes scary or difficult or hard or challenging.

Jasmine Star 00:35:54  Every day.

Jen Gottlieb 00:35:55  Okay?

Jasmine Star 00:35:55  Every day, every day, all the time. And I feel like your resistance becomes a lot more savvy when you become stronger.

Jasmine Star 00:36:03  So it's less about that. Typical, because I've gone through those phases of like, who are you to do this? Other people have done it better. I just feel like I've kind of like been there, done that. I was like, listen, baby, there's nothing new under the sun. So you you are going to repeat what other somebody said, but somebody needs to hear it from you, by you in the way that you said it, showing up the way that you are. So once you kind of move past that, the resistance is so much sneakier. It's oh, but you know what? There's this other thing that's just as important that I could be doing. And or this is very urgent. Your resistance becomes savvy when urgent takes over important, and your resistance becomes very savvy when it's. Yeah, but I'm actually engaging on social media. And so I'm working, which. Yes, but not all objectives in your business are created equal. If you are engaging instead of doing something that's actually going to move a lever in your business, they are both important, but they are not as important as each other.

Jasmine Star 00:36:59  And so by you literally time lining of your day. I have to get what is important and I will leave what is urgent. And if I get to the urgent, great. But I can't get off track. And I think that this could possibly rub people the wrong way. But I will say it is my actions have to map my ambitions. The reason why I literally have no vested interest in the amount of time or how hard work. I don't think that. I don't think that working a lot is like, oh, you get a medal. Not at all. I do think that your actions have to match your ambitions, and I have very big ambitions. And in order for me to remain at the size of my team, given our restraints, given all these things you have to put in together to keep yourself growing. But you're in a box. If that is what I have to do, then my actions have to map where I want to go. And oftentimes when I look at the resistance, I just simply have to say, where do you want to go? And if this is getting in the way of where you want to go, you don't do it.

Jasmine Star 00:37:53  And that just takes discipline. It's discipline when.

Jen Gottlieb 00:37:56  It comes down to it, all of this is discipline, all of it. And the more that you practice being disciplined, the more that you see that discipline actually does equal freedom, but you have to do it in order to learn that. Yes, I want to talk about this ambition that you have, because you have a fire inside of you and everyone that meets you can just feel that. It felt that from the second that I met you, it's this. Oh, it's it's you have this very strong ambition and I would love to know where that comes from. Seriously, have you always had this ambition? Does it come from something specific? Do you have a really strong life therapy?

Jasmine Star 00:38:26  We're about to unfold some stuff. We are about to unfold some stuff? Yeah. You know, I used to joke. So in my family, we always say, like, we put the fun in dysfunctional. Hey. So no, you know, I used to joke with my family, like, they were like, why are you always like, why are you why are you so ambitious? And I was like, because something in me is broken, obviously.

Jasmine Star 00:38:48  And I started realizing that it was as if the accomplishments would mean that I was worth or deserving. And I think that the it was almost like you're training through a boot camp. Of if I do this, then it will be enough. And if I do this, then it will be enough. And then and then I'll belong. And then I'll have what I want. And the sad, tricky part of the game is there are levels. And when you reach a new level, you see how big and far the next level is. And so now what I look at as my ambition is simply to say, did you give it your all? Did you use every opportunity in your life to make the most of what you had been given? And I think that that comes off the back of I don't watch television. I can't really tell you what's going on in Netflix. I don't really know a lot what's going on in politics or pop culture. I really don't do girls weekends as much as I would love to.

Jasmine Star 00:39:47  I am not the let's catch up over coffee after we dropped kids off at school. I am not the I do the PTA volunteer thing. I love all of that, but I feel like my ambition is simply to say I gave the most of what I had to leave the world a little bit better, and that comes with the cost of some other things. But the ambition now is simply to say for the greater good, because you, you alone are enough.

Jen Gottlieb 00:40:14  Goosebumps everywhere. I think it's really cool to talk about this, to say, you know what? I don't watch TV. I don't need to go to the PTA meeting. I don't need to know what's going on in politics like I do me, like I don't need to go lay on a beach for two weeks and not do anything. I have a feeling that you're the type of person that if you go on vacation, you're also creating content or reading personal development books or listening to podcasts or not.

Jasmine Star 00:40:37  But but I go in with the intention.

Jasmine Star 00:40:38  Sometimes it is working and sometimes on that.

Jen Gottlieb 00:40:40  So the intention of rest, because I think there's a lot of really ambitious people listening to this podcast, and there is an undertone of, oh, if I take a day off or if I rest, it's I'm being lazy or it's resistance got to me. But I, I think that we're on the same page when we think about intentional rest, because I know we've talked about this before. If you actually make the recovery a task and it's something that you have to do and it's intentional. Talk to me about how you do that and especially how you do that, like with your family, to be a mom, because I want to segue into the fact that you are also an amazing mother and wife.

Jasmine Star 00:41:15  That is like the kindest thing you could say. I think that's the thing I take the most pride in. Honest to God. So before I move on, I want to go back and say something. Because if you cut me open, a bald eagle flies out like I am America's girl.

Jasmine Star 00:41:25  Like I love this country. Just because I don't pay attention to politics in the finite way, I absolutely do enough research for me to make an educated decision and to vote important. So I just wanted to make sure, like I don't abdicate, that. I think that my father immigrated to this country and then earned his citizenship by enlisting in the United States Marine Corps. And we I deeply, deeply understand, like the right, the privilege and the power to vote. So I just want to clear that out. I was like, oh, bless America. Okay, okay, where are we going? Where are we going?

Jen Gottlieb 00:41:55  We're going with intentional rest.

Jasmine Star 00:41:57  Yes, yes. Okay.

Jen Gottlieb 00:41:57  And family time.

Jasmine Star 00:41:58  Yes. So we have gotten to a point in our relationship, JD and I, JD is my husband, best friend, business partner and we now classify our vacations and it's either going to be rest or it's going to be in tension. And we will take breaks to go somewhere with intention.

Jasmine Star 00:42:16  Sometimes we go together as a family and sometimes I go alone. So most recently I went to a facility called sensei and oh, we've spoken. Oh my gosh, we talked about this. I called you from sensei. Yes. And I said, I have no technology. I'm not eating anything. I lock my phone away in a case. I went back up to the room. I brought my phone out because I said when I was journaling, I saw something for you. And like we had. What is it like 5 or 7 minute conversation? I think you were walking and I was out by the pool and I was like, there's these things that are going on. So when we talk about that, that for me is to go in and to not have technology that is for me to go in and say, what do you want? are you mapping to happiness? Are you mapping to purpose what is missing and what needs to change? And I don't think that we give ourselves enough opportunities.

Jasmine Star 00:43:02  At least I didn't for years to actually simply say I have one life. Am I doing the thing I want to do, or am I doing it because it's been done? Then we have rest vacations where it's just, oh, I'm just gonna read my fiction books. We are going to make sandcastles. We're going to go to museums. We're going to be completely and totally off. And I make a lot of time for active rest, and I think it's so important to schedule it. And so when I go away to those like intentional, like, what am I doing with my business, my life, I actually schedule out when I'm doing like, I will schedule out Reiki, I will schedule meditation, I will schedule out health and wellness yoga. This is when I'm journaling. This is when I'm walking. This is when I do the museum walk. It's literally a structure because I have to break the frame because we come into it and we're like, social media work slack. And I'm like, no, no, no, I'm breaking the frame.

Jasmine Star 00:43:57  But in order for me to break the frame and not get tempted, I'm like, okay, so now I'm doing this and now I'm doing this, and now I'm doing this so that when I leave, I am inordinately recharged because I went in specific with what I wanted to do.

Jen Gottlieb 00:44:11  and you have an amazing husband who, like, takes care of your baby girl while you go do things like that. Yes. You have a quote unquote non-traditional. Yes. Family. Yes. Talk to me about that in, like.

Jasmine Star 00:44:22  So many different ways. Yeah. So our daughter found us in February of 2020. She picked us as her mom and dad. We met in Las Vegas, Nevada. Best, best thing to ever happen, man. See, I can't even talk about her. She's the best thing to ever happen to us. Change it. Us inside out has made me so much more purposeful, so much more intentional, a lot more a lot softer. I used to joke, you knew.

Jasmine Star 00:44:45  You've known me for years, far before Luna came into our lives. And I used to joke, I would be like, oh, like, what are tears? They just fall. Like. Why do some people have them? Because I don't really feel like I get them. And then I was like, I, I just say her name and then I start to cry. She's just this beautiful, beautiful human who has changed so much. So. And her coming into our life has really challenged the way that I see time and the way that I see motherhood and the way that we, barring some miracle, this is our family. We have a family of three and we get one first time of anything. And so I always remind myself in like the peaks and the valleys of business, I have it all in the, in, in the valleys, and in the darkest moments I have it all. I have a healthy daughter. I have a phenomenal husband. I have really, really, really good friends that I can call anytime.

Jasmine Star 00:45:32  I said, my family's dysfunctional, but we're very fun. And I say it jokingly because.

Jade Hall 00:45:36  They're such good, good.

Jasmine Star 00:45:37  People. I have it all and I never want the business to infringe on that. And I think having her has been a spotlight on really grounding. You've won, you've won. Wealth is defined by the health of your mind. And with her, I have a deep understanding of my wealth and my wellness of mine. And yes, we have a non-traditional marriage in that my husband and I are co-founders. We built every business together and we adopted her at the start of the pandemic. And so it was this really transitional point of our life. We had sold our house. We were going to be building another house. And then, like the city closes down in the record, we have nowhere to go. Nobody's renting houses because it's a start of the pandemic, so nobody knows. Like the world is falling apart. The only place that would take us in it was like literally like the inn we're in Bethlehem.

Jasmine Star 00:46:22  And I was like, there's nowhere for us. There's like this apartment complex and we're like, we're moving in and get a two bedroom apartment. This is where we were. And it was just the three of us, and I had no idea. I was so, like, worried. I was like, oh my gosh, like, what's going to happen? But it's like the best thing for us because it was just the three of us in a nest for over a year. It was just the three of us for over a year in this tiny little nest. Best thing that could have ever happened in our entire lives because the bonding was so rich and it was so deep, and that was our entire world, and that was her entire world. And so we are both a part of the business. And we would bring in a nanny during working hours, but it's the three of us at home. We had since moved into our home, and when Luna turned three, Jade said, over at night, he said, you know, I've been really feeling this call.

Jasmine Star 00:47:08  We have one first time for anything and I want her to have a full time parent. I was like, great. And I thought he was saying something to me. And then he said, I want to take a step back in the business and I want to be her full time parent. I was shocked, wow. And it literally felt like it came out of left field because we had had like, this really powerful system, like this thing that was working so well for us. And I felt like in a moment I had to mourn the current and then celebrate the current. And I was like, that's exactly what I want. You are the best, Best thing to ever happen to her. And so still to this day, just like, oh, just like three days ago, he's like, you know, I'm a full time dad. And I was like, yeah, well, over a year now you're he's like, right? He's like, I felt like I kept on thinking that part of my identity was tied up in the business.

Jasmine Star 00:48:02  And he still does a few things in the business. Our CEO is really stepped up and done so much and taking on, and she's a mad orchestrator of the thing that we're building. And JD is very happy in his role as a full time dad. And it's beautiful. It's very untraditional and we celebrate it. We're like to just like hippies, like figuring out our way and like, she's four and a half. She probably should have been in preschool. She probably should be in TC. We're still figuring that out. I was like, listen, she's she's fine. I was like, she's going to be fine. And people are like, well, aren't you worried about social acclimation? I was like, I was homeschooled until high school. I didn't learn how to read until I was 11. I still to this day don't know my multiplication tables. I don't know the state capitol. Like, I don't know a lot of stuff and I'm doing just fine. I think she's going to be.

Jasmine Star 00:48:46  She'll she'll be okay. I know, untraditional.

Jen Gottlieb 00:48:50  Nontraditional, but doing it your way and about like, I guess where I want to segue now is an important conversation. And people asking me about this a lot, and I want to hear it from you. You're often in a lot of rooms where you're the only woman. A lot of you're in a lot of masterminds that I know that you were one of the only women you go to a lot of events where you speak and you're one of the only women. I'd love to hear how you go into those. Like the mindset around being the only woman in the room, how that feels, how people treat you, or is that empowering for you? Do you wish that there was more like, what's your take on on this whole concept of like, I've heard a lot of people say like, oh, you know, there's not enough space for women, there's not enough women in this space, there's not enough women speakers. I just I'm not going to say how I feel until I want to hear your outlook.

Jasmine Star 00:49:35  Well, I mean, I like to look at things from a non-emotional perspective and just use data and analytics. If you look at the business space and how many companies are women led versus male led, and then the representation of people in the industries who are leaders of said industries. It's wildly disproportionate. If you were to look at the amount of funding that businesses actually get, it's so wildly disproportionate to actual representation. So instead of somebody like who cares about my opinion, I'm just saying fact and analytically it's wildly disproportionate. And if there is a system, a game that is not supportive or rigged against one, I have a problem with it. But the only way you change the game is by playing the game and being a formidable force in the game. So do I wish things changed? Absolutely. But I believe that changes in activation from within. So if I want to change the system, get in the damn room. And sometimes that means paying to be in the room. Sometimes it means to barter, to be in that room.

Jasmine Star 00:50:36  Sometimes it means to ask a favor. And so you want to find your allies who say, can you? Are you going to make space for me in that room?

Jen Gottlieb 00:50:42  I think we have an unbelievable opportunity as women to get into rooms, and I find it very it's like, almost like my secret unfair advantage. I like going into the room, being the only woman I feel like we are. I just feel proud. And I feel like I feel like it's almost I have the opportunity to for more people to look at me, for more people to listen to me. Because I am different. Because if there's a lot of men in the room, I'm the one that's different and people are going to remember me, and if I can go in there and I can be like, look, this is how we're going to show up, and we're going to break the space open for all of the other women. Like, I am proud to do that. And I'm not like a woe is me.

Jen Gottlieb 00:51:16  There's not enough women here. I'm like, let's go, let's show them what's up.

Jasmine Star 00:51:19  But also at the same time, I think you need to give yourself credit in that you and I both come from the school and believe that we say other women name in those rooms always. And it's always like, now I make it part of my process. If somebody asks to speak, I want to know who else is speaking. I want to know, are there people of color? Are there women? And if not, then I'm like. Have you guys considered it because I have a great like, I'd love to recommend people or afterwards I'll say, like, I really love this. Here's a few other people who I think you should consider for next year's events, because I do believe that it's not enough to be a single representation. And you've embodied this plenty of times. I know I've seen it up close. It's not enough to be different in the room, and it's not enough to break a frame of what people perceive a woman to be in the space.

Jasmine Star 00:52:03  It has to be that you're opening doors for the people behind you. It has to be easier for the next person to get a place on the stage, or a place in the room, or a seat at the table. If it's not, we didn't do our job.

Jen Gottlieb 00:52:14  Amen, sister. Yes. Okay, so I don't even know what to. Oh my gosh. Okay, here's what I want to hear from Jasmine Star. Just like as we we close this up because we went everywhere. We went all over the sun. And I'm so I just I'm in awe of you I love I could talk to you for hours and hours and hours and.

Jasmine Star 00:52:31  We'll get to do that in.

Jen Gottlieb 00:52:32  A few days. I know I can't wait.

Jasmine Star 00:52:33  Oh my God.

Jen Gottlieb 00:52:34  So you're creating such an amazing, beautiful example for your daughter Luna. Every single day you just live. You live it for her. You show her by your actions. If you could tell her one piece of advice like she's about to go start her life, she's in her 20s, she's going to go do it.

Jen Gottlieb 00:52:50  She's excited. She maybe doesn't know what direction she's going to go in, but she's like going off and you're saying, okay, Luna, you know, have your wings and fly and go do your thing. If that was happening today, what would you say to her?

Jasmine Star 00:53:03  I would say, do it all and do it fast and take bigger risks than you're comfortable with. And do not revel in success and do not despair in failure. Continue pushing yourself, because life is about the experiences that you create and who you meet and who you help along the way. I hope that you bet on yourself. I hope that you take doubt and disbelief and you succeed, and that you show people what's possible.

Jade Hall 00:53:33  With the.

Jasmine Star 00:53:33  Little or the much that you have and never forget.

Jade Hall 00:53:36  To give.

Jasmine Star 00:53:37  To others who may not have had the same opportunity that you did.

Jade Hall 00:53:42  And that's where we will end today, because there is nothing else that I need from you that.

Jasmine Star 00:53:47  I preach wise on this podcast. Good God.

Jasmine Star 00:53:49  Oh my God, what is it? Did you cry if the tears didn't fall? I call them gangster tears. They kind of like. They kind of like build up, right? You get it together. Gangster. Okay. Those are the best kind.

Jen Gottlieb 00:53:59  Of because you don't mess up your.

Jasmine Star 00:54:00  Eyelashes. That's right, that's right. As long as.

Jen Gottlieb 00:54:04  I last are intact.

Jasmine Star 00:54:05  You. Thank you, thank you I think that sometimes people can see like a, a tough shell and that I am, but like, it's just like a pile of mush on the inside. And I think that this podcast just allowed people to see a different side of me. And I just want to say thank you, I love you.

Jade Hall 00:54:17  I love you, I know that side of you.

Jen Gottlieb 00:54:19  I get to see that side of you. And I wanted the world to see that side of you. So thank you for being here.

Jade Hall 00:54:23  I hope you found this episode as insightful and inspiring as I did. If you're ready to take what you've learned and apply it to your business, then don't forget to share this episode with someone who could use it.

Jade Hall 00:54:33  Thanks for tuning in.