Jasmine Star 00:00:00  Welcome to the Jasmine Star show. I couldn't be more excited because back in 2020, I met for the first time online when we were all in our homes, connecting online. And so to have a full circle moment to be able to connect in person on the podcast and just see how much growth has existed for this beautiful human being. And I'm here not just to talk about what she specializes in, and I'm not even here to talk so much about the business that she's created. I am here to talk about something that is so beautiful, so unique, so big, that when I asked her about it, she's like, yeah, like it was a thing she just did. And I'm like, no, no, this is huge. And so many people have really big opportunities to expand their businesses in new ways. I couldn't be more excited and more honored to welcome back to the show. Geraldine. Hey, Jackie.

Jera Bean 00:00:49  Hi. Thanks for having me. This is so fun.

Jasmine Star 00:00:51  I'm so happy you're here.

Jera Bean 00:00:52  I'm so happy I'm here.

Jasmine Star 00:00:54  Okay, so let's go back to yesterday when we're texting each other about the show? Yes. What were you feeling? Like, let's start here. What were you feeling about the show?

Jera Bean 00:01:03  I'm glad we're starting here.

Jasmine Star 00:01:04  Okay, I want to be. Just be honest. Yes.

Jera Bean 00:01:06  Let's lay it all out there for everyone. I texted you because, you know, I was thinking about the podcast. I'm getting ready, and I realized, oh, my goodness, I'm actually feeling very nervous for today. I've done a lot of podcasts. Yes. I'm not nervous to be in podcast.

Jasmine Star 00:01:20  Huge stages.

Jera Bean 00:01:21  I've spoken on stage. I mean, I still get a little nervous for that, but when I'm on podcasts, I'm speaking about the subjects that I always speak about, the subjects I'm an expert on.

Jasmine Star 00:01:30  Don't talk to me. Let's just bring the audience up to date. Yeah. The subjects you normally go on podcast to speak about. What are you most known for?

Jera Bean 00:01:36  Social media.

Jera Bean 00:01:36  Yes, we're talking strategy. We're talking short form video content. TikTok reels, authenticity mindset. That's kind of my expertise in packaging and armpit farting. Cheese and crackers. If you're listening, you're like, what the heck? I just post that on my stories a lot.

Jasmine Star 00:01:51  Yes, absolutely. And part of part of why I made that mention is because there's certain things that you do that What you call your secret sauce? Yes. It's your secret sauce. And everybody should be stepping out in and sharing their secret sauce with the world. And it's not going to be sauce that everybody likes. Yeah. But for the people who are really about it, they're asking for it at restaurants. Yes. They're saying we want more of the secret sauce. Yes. And they're okay with it. And you have empowered people and you do that. So it appears effortlessly. But because I know you, I know you do a lot of hard work. I know you practice your messaging. I know that you really hone in on what it is you teach.

Jasmine Star 00:02:22  And so that has become a defining factor. You are a true professional. Somebody once explained that a business professional is very similar to like a golf professional. You know, when they get up on the greens, they're going to hit the ball right down.

Jera Bean 00:02:33  And like that, every.

Jasmine Star 00:02:35  Time I've ever seen you speak the content you put out. And I was so fortunate because you joined my mastermind. Yes. And when I saw you and I think I've told you this multiple times, but when I look at you, I see the professional, I see the professional on the green. And I know that you are going to hit the ball and this is what you practice for. And so I knew that asking you to come on the podcast to talk about this topic was going to put you in a very different position? Yes. Because this is not a green that you have ever, you know, hit a ball down.

Jera Bean 00:03:00  I'm playing baseball or golf.

Jasmine Star 00:03:02  Yeah, I don't know.

Jera Bean 00:03:03  I don't play baseball with the metaphor.

Jera Bean 00:03:05  We went for golf and now it's baseball and.

Jasmine Star 00:03:07  It's all good because it's like we're just like, is there, is there a ball to be had here? Is there a game to win? Is there a professional to be? And so I knew that that was going to happen. And I want to say thank you. But what exactly was making you nervous? I want to call it out. Let's leave it out here. At the beginning.

Jera Bean 00:03:21  What was making me nervous is that I realize it's been a long time since I have had to speak to someone on a podcast, on a stage, whatever it is some sort of situation that's not just a normal. I'm sitting with someone and having a conversation like it's a little bit higher stakes, where it's a topic that I haven't really spoken about yet, not on social media, not on a podcast. And so I realized today is a really great day to take in some of my values and really live them. I love messy action, feel the fear and do it anyway.

Jera Bean 00:03:52  And I'm like, okay, I'm a little nervous and messy action, because I don't feel like I'm fully an expert on this subject yet, but we're going to go for it and share my experiences and hopefully help someone along the way.

Jasmine Star 00:04:03  Absolutely. And it was not lost on me. So we arrived in Austin yesterday. We're driving down the freeway and I kid you not, when I was sending you that voice memo, Eminem was on the radio. Oh my God. So I told you I was like, Jared, here's what I want. I want us to be like eminent on Eight Mile, where we call out everything that somebody could ever throw at us and say, you don't know enough or you don't know what you're talking about. So we're just going to say that here there is a good chance that we because I'm on Team Jerry. We don't know what we're talking about. And there's a really good chance that we don't have all of the information. Right. But true to your principles, it is messy action and true to your principles.

Jasmine Star 00:04:39  You're going to do it despite the fear anyway. And so that's where I want to start the conversation. So in light of fear, can I take you back to February 2023 when you joined the mastermind? Sure. And one of the things that I really wanted to be a part of. The memories that we had a clear, like a goal, an outline, yes. Something you wanted to achieve. And it was in the middle of the mastermind or at the beginning. You've always had an idea. Yes. Of this course you wanted to create. You already had the idea of the course you came in or actually you speak to me. Where were you at in regards to the mastermind? The course of the starting. Let's get a timeline here.

Jera Bean 00:05:13  Yeah. So where I was at was okay, I just wrapped up my group coaching program that I ran for three years.

Jasmine Star 00:05:20  And when you see wrapped up.

Jera Bean 00:05:22  Like the door is closed, that doesn't mean I'm never going to open it in the future.

Jera Bean 00:05:24  But it was permanently closed for a good amount of time. I needed to move on. It was a group coaching program I ran for three years. It was amazing. It changed lives. It was a pivotal part of my journey, but it kind of took over my life and became unsustainable. So I'm like, okay, let's shut this down. And now let's actually shift to considering creating a product suite, which is something that I didn't have at that point. And in order to make a product suite, you gotta make your first product. So I'm like, okay, what's a course that I can make self-paced, evergreen. And what's something that people are really needing right now? Yes. Social media, but what's the missing link? And what I identified was video editing. And video editing is something that I've done ever since I was like five years old. That's what my mom does. So I've been sitting in her lap from a young age, so that's all come very easy to me. As social media has shifted into short form video, however, I very much recognize that is not the case for most people.

Jera Bean 00:06:18  And it's really, you know, you can have an idea, but if you don't know how to execute it and bring it to life via video, then you're kind of lost. So that's where I wanted to dive into and start with my very first course.

Jasmine Star 00:06:30  Okay. And so were you saying, going through the mastermind, I'm going to start the course, I'm going to create the course. I'm going to think about the course. Where were you at in the gestation period? Because what I want to show is timeline. I think that your story is really beautiful because there are goals, there is anticipation and there's execution, and sometimes they don't all align. Right? So we're sitting here and you've executed. So I really want to go back and I want to share like what does that look like. Because there's people who are watching who have goals, ambitions, execution. But they're somewhere like, oh, I don't know if it's going to turn out for me. So talk to us about where were you in that process?

Jera Bean 00:07:01  Yeah.

Jera Bean 00:07:01  Well, I'll preface this. It was a long process. So we'll start with that. And I was I think I was still in the ideation phase because it was mid June that I started actually creating the course. Okay.

Jasmine Star 00:07:14  So we start the mastermind in March. Right. You knew like part of like this undercurrent kind of goal was like, I'm going to start on a product suite. Right. And then June. So we're looking at three months of just like chipping away, thinking, really outlining a.

Jera Bean 00:07:26  Little bit and doing behind the scenes. But yeah, it took it took a little time to get there.

Jasmine Star 00:07:31  But there's no timeline. That's the point here. Like says, oh, it took a long time and I'm like, I know I did it. Like there are some people who are like working on something or they can't create a course until they've actually had a decade of experience. So, right, right. Everybody's on their own path. And that's the thing I want to say.

Jasmine Star 00:07:42  It's like there's no silver bullet. Like a course should take you three months to build. Who said that? That's a good.

Jera Bean 00:07:47  Point. And I will just say I'm I'm hard on myself so that that stuff comes out that's, you know, Jerry's hard on herself, personality, drinking. I mean.

Jasmine Star 00:07:56  There's no room on my podcast for being Jerry. Sorry. Jerry.

Jera Bean 00:08:00  Jerry.

Jasmine Star 00:08:01  Okay. So then June.

Jera Bean 00:08:02  Okay, June, we start making the course. And I think sometimes when I create things, I think, oh, this is not that it's going to be easy, but it's just going to be faster. So I think I originally thought perhaps by August I could be launching this, and that was simply not the case. I decided to make editing 101, editing 1 or 2, editing 103, and by the time I finished editing, 103 were close to December at this point, because, you know.

Jasmine Star 00:08:30  Sending me voice memos in August. So the mastermind officially closed at the top of September.

Jasmine Star 00:08:37  And so in August, I'll never forget, I was sitting on we were on vacation by a pool, and you had sent me a question about something, and you're just like, it's taking so much longer. And I'm like. No, just be where you are created. Make it so that your thumbprint is on it and you feel good. So we talking about strategy, and I think that there was a little bit from my perspective, an undercurrent that like could still talk to me after the mastermind. Would those questions still be there? And I just wanted at that moment to say, like, I'm Team Jerry, I'm down for you. This course needs to be out into the ether and so get it right and get it good. And I'm going to be here for the ride of it all.

Jera Bean 00:09:11  And to that point, I remember getting to the point of editing 103 being done, which was where I originally was going to stop.

Jasmine Star 00:09:20  And I got here, go here.

Jera Bean 00:09:21  And I wanted to launch it.

Jera Bean 00:09:22  Is that what you're thinking? Yes.

Jasmine Star 00:09:24  Yes. And then I crushed all of your dreams. Crushed? I crushed.

Jera Bean 00:09:28  My dream. And I remember you saying, you're like. You're going to kind of hate me for this. You can be mad at me. You cannot like me for this because I was kind of over it at that point. It felt once again just to bring that thing back. I felt like things were taking too long. And I'm like, I just want to get this out there. And I'm like, I'm just going to launch it. And you're like, no, you're not, you're. I said, can.

Jasmine Star 00:09:46  I invite you to? Which is basically like.

Jera Bean 00:09:49  Very.

Jasmine Star 00:09:50  Yes, a very trained way of no, you're not. But may I invite you to look at this differently?

Jera Bean 00:09:55  Yes. Which I'm so thankful for. Now the time has passed and I can reflect. But you said, let's do a beta round. This is so important because you want to get feedback.

Jera Bean 00:10:04  You want to make sure the course is right, because once you do launch it, it's to a large audience and might as well get the wrinkles ironed out and just set everything.

Jasmine Star 00:10:12  Straight and get testimonials.

Jera Bean 00:10:13  And get.

Jasmine Star 00:10:14  Testimony. You got a girl? Okay, I'm jumping ahead. I'm jumping ahead. What I do, I'm sorry. Go ahead.

Jera Bean 00:10:18  So I did I ran the bait around begrudgingly, but it was invaluable. I got a lot of great feedback. I got some feedback that wasn't bad, but I did have constructive, constructive feedback. It's really hard for me, so it was tough to receive, but it allowed me to revise the parts of the course that were there already to make it better, stronger, clearer, all the things.

Jasmine Star 00:10:43  And so I want to pause here and say the reason why I was really I was pushing you on that was because I had done beta rounds and like you getting the constructive feedback, you know, it's never about us, but you're like, this is not what I want to hear.

Jasmine Star 00:10:56  I just spent four months creating this and they're telling you the order of it. I'm not sure what they told you, but to me it was the order of it. Or this could have explained differently, or this was confusing and I was like, how could it be confusing? I know, just look and you're like, okay, if I hear it more than three times clearly it's confusing. And that's what the beta round does. Exactly.

Jera Bean 00:11:12  Okay, exactly. So I made those changes. But here's what I realized as well with editing 101 to 103. I don't want to say the course was basic and beginner, but it was leaning more towards the beginner. And I realized with my plans, as I was starting to think of other things that I could do with the course, there needed to be some additional information. It needed to be a little bit more comprehensive. So in addition to, I think the beta round ended mid-January or so. So from January to. Oh, gosh, June.

Jera Bean 00:11:46  July. So just in case.

Jasmine Star 00:11:49  Anybody's not doing the math, 12 months later. Yeah, Jerry's working on her course.

Jera Bean 00:11:54  Yeah, yeah. And I also added in editing. 104105106 boom. So the course doubled. And then I mean, it took a while, but the, the process and the beta round and all those details contributed to what it is today and the and the testimony and the testimonies.

Jasmine Star 00:12:11  I really like. We have to live and die by the same sword, right? The sword that felt like it was killing us was also the thing that made us better and had other people talking about it before somebody made investment in the course itself.

Jera Bean 00:12:23  Exactly, exactly. And yeah, those testimonials, I mean, once people finished the course and got through all the, you know, the components that were originally there, it was amazing. The feedback I got there, social media lives were changed with these tools that I was providing them and I'm like, wow, if editing 101 to 103 could do this, imagine what happens with the rest of the course.

Jera Bean 00:12:43  And when it's in, it's like full blossomed state.

Jasmine Star 00:12:46  Okay, so you are getting ready to launch it, but before you launch it, can we pause the story here? Of course. And then what we're going to do is we're going to have like in a movie, how they do a cutaway to a different time. We're talking to editing. Yes. Oh my God, are we being meta? Yes. Are we annoying the audience because they're like, guys, you guys are making a big deal out of nothing. We love video. Just leave us alone. Oh my God, this is the cutaway. Yeah, this is a different time and a different version of JIRA. And this different version of a jacket is being hired by companies. And I'm not sure if you'll if you say the company names, I'm not going to do that. If you can't, I love that. But you're being hired to speak and teach to other Mega Fortune 500 fortune 100 companies teaching their associates, their distributors, their teams how to create short form video content and enhancement of the overall brand.

Jasmine Star 00:13:34  Right. Okay, so imagine the scene. Jerry's on stage, and she's teaching anywhere from 20 to 2000 people as part of an organization, short form video content. So they know Jerry, they like Jerry, they trust Jerry. So Jerry talked to us about this idea that you have a course and you have a very unique connection point to a lot of big companies. Take me to that point, because up until that point in the story, I don't know what happened there because you came back to me with this endpoint and there's this gap and I'm like, look what just happened. What freaking happened here?

Jera Bean 00:14:07  Sure. I feel like I need a little bit of a backstory just to give context. Great. So if we go back to 2020, which is one of the first time I was on your podcast, it was such a pivotal year for me, for the world, of course. And that was the year. At the very beginning of the year, I pivoted into the world of social media, coaching and education from being a content creator and influencer.

Jera Bean 00:14:27  It was also when I first started my TikTok account. And so I am blossoming into this new role, evolving into this new chapter of my life, and this new platform is supporting me in that. In addition to Instagram as well, and being the person I am, I share my life on social media. So I'm talking about my group program that I'm running. I'm talking about being on TikTok. I'm sharing things as they're happening and people start to notice. So people start to invite me into their group programs to guest coach more podcasts, digital conferences that were happening. And then, interestingly enough, I get a text from my friend who was a SoulCycle instructor. I used to be a SoulCycle instructor as well, wanting to connect me to someone who used to ride in both of our classes. He's like, he's interested in having you come into Estee Lauder to teach TikTok to all of S.R. Lauder's creators and ambassadors, and that was a door that just opened so many doors for me because I had this ongoing relationship with Estée Lauder.

Jera Bean 00:15:29  I've done like ten different presentations and masterclasses and workshops for them over the years. And then that led to their sister brands Mac, Bobbi Brown. And so I had an ongoing connection with Mac cosmetics as well. And I did, you know, all of these master classes, I worked with smaller groups and more intimate settings. And so they got to know me, trust me. And not only did they know, trust and like me as well, but they saw the results that their students were getting from learning from me and then sharing about Mac, which was supporting the brand. So that relationship was there. If we go back to September in 2023, Mac.

Jasmine Star 00:16:09  Is the end of our mastermind. Yeah, this is like I, I should have already launched my course. Yeah. I mean, Jarrett is saying, girl, you should have launched your course already. You should have already had six figures. You should have already done all the things. And you're just like, but yeah, okay.

Jera Bean 00:16:21  So then Mac sends me an email, which is normal. We talk a lot, and they wanted to get on a phone call and discuss what does 2024 look like for us? Do we have in-person events? Do we have more digital stuff? Is there more? Do you work with our creators? One on one. And I said, yeah, absolutely. Let's get on a phone call and talk. Also, I have a course, it's called the Video Editing Rodeo, blah blah blah blah blah. I would love to tell you about that as well. So I get on the call with them and tell them about it, and they're just instantly excited, like they realize, wow, Jara has taught strategy to our students, but they are lacking the technical side of editing. So that was the first conversation, and we continue to have conversations over the rest of like those three months of 2023. And then things got more serious in 2024, which then led to if I get to the endpoint, which was more around April, where it became official, an actual licensing deal with Mac cosmetics.

Jasmine Star 00:17:18  Okay. So we're going to pause, drink some water because I'm gonna have you talk a lot more. Okay. Drink, drink. I want to go back and look at 12 months, because if we were actually looking at this from a very high view. We're at SpaceX, we're looking down on Earth. We're looking down in Austin in a beautiful decorated home and her geriatric dogs and her beautiful, kind husband who makes phenomenal coffee, or so I've heard. His coffee art is like next level and he is supporting you in your supporting him. And you're here and there's this version of you who is saying it's not fast enough and it is not done enough, and it is not perfect enough. Right. But what we see from September to April was that work had to be done in order for you to cultivate the relationship in order for you to have space and bandwidth, for you to think that there was a possibility of a licensing deal of a course. And I am not saying you're the first person, although I wouldn't be shocked if you were.

Jasmine Star 00:18:16  I've been in the game. I hear about these things, but for you to license a course as a somewhat, if we look at the spectrum of influencers, right. And there is the person with nothing and then you have the Kardashians of the world. Jared falls somewhere. Maybe in the lower half of it, right? Yeah. Okay, definitely. So if we look at what this is, there is a very beautiful, dare I say, normal creator who has built a life on creation. And it opened up an entire new revenue stream and opportunity to work. And I just want me to say like, sit down, because the real Jarrett had to come through in order for that to happen. Right. So before you even launch this course to the public, before anybody out on the internet knows you have a course before this idea has ever hit the radar of anybody at any other time. You have sold a license, which means people who are unfamiliar, you sold essentially seats you sold explained to us.

Jasmine Star 00:19:16  Like what? You actually, I don't need all the details, but explain to us what you sold them.

Jera Bean 00:19:20  Essentially, they said, we have this many creators who we like to go through the course, and that requires a certain amount of logins to the course. So just like you said, you're selling seats, you're selling logins, and you are creating a volume discount. That's where the benefit for the company comes in. And that's that's really the skeleton of it.

Jasmine Star 00:19:40  Hundreds and hundreds of seats.

Jera Bean 00:19:42  Right.

Jasmine Star 00:19:43  So before she launches her course she has sold hundreds of seats. Right. So before it's out into the ether, you have money in your bank account. Yes. And so I just want to just have a moment because that is so huge that whatever happened in the launch, you had already won. And so there is this thing here that I always go back and I'm like, had she launched it earlier, would she had had the time and bandwidth to actually build out the structure of a licensing.

Jasmine Star 00:20:12  Because here again, if we go into this and I do not think your average in any way, shape or form, but I want us to actually say like this is you're not this like standout celebrity who has like a PR team and a marketing. It's just me and my husband. That's right. Okay, so. And the dogs. How dare you cheat on them? You know that? They're like the little dogs.

Jera Bean 00:20:30  You're right. They get.

Jasmine Star 00:20:31  Some credit. They're the lifeblood, man. They keep you going. But when we think about what this is, this is a this is a two person and and multi dog show. How are you saying okay I literally sold something I don't know how to deploy on. You literally said let's license this. Gotcha. And then you go back into the kitchen, you're like oh my God how are we licensing this thing?

Jera Bean 00:20:51  Yeah, that's pretty much how it went behind.

Jasmine Star 00:20:53  The scenes movie of my mind.

Jera Bean 00:20:54  Yeah, I know you have this. The scenes played out.

Jera Bean 00:20:56  That's great. So fortunately I have my wonderful husband Aaron, who works with me. And so we had a conversation. Both of us have never licensed anything before. We don't really know how to do it. We understand the bones of it. But what actually goes into it? What's required. So my husband, Aaron, had the task of really doing a deep dive into the world of licensing, learning about it, understanding it so we could come at it from a really well-versed perspective and feeling confident with the information. What we found is that there is not a whole lot of information about licensing out there, which is so interesting because the internet is just full of stuff. You look up how to make a reel, you look up how to scale your business like there's so many different sources and opinions and perspectives. But when it comes to licensing, there's not that much out there. We found one woman we're so thankful for. Her name's April Beach. She is a podcast. She is, I think, blogs.

Jera Bean 00:21:53  She's a lot of information about licensing, but that's the only person and only source that we really found any solid information from. We learned as much as we could from her, just from her free resources and podcasts and the rest. We kind of had to scrape together and figure out ourselves.

Jasmine Star 00:22:10  Did you bring legal into it? Like, did you get like a contract? What did that look like?

Jera Bean 00:22:13  We didn't bring official legal into it. We did a lot of research. I have some.

Jasmine Star 00:22:19  Like agreements or. Yeah, I have.

Jera Bean 00:22:21  Templates that I purchase from a lawyer, so I refer to those all the time. So we reference that Aaron uses ChatGPT to, to reference legal stuff.

Jasmine Star 00:22:29  That's the third creative who said like they get the templates and then they go in and they explain the situation, what they want and it's basically legal ease. That's okay. Yeah, yeah, yeah.

Jera Bean 00:22:38  So I almost want to say like we scrape things together, but that, that doesn't really give justice. Yeah.

Jera Bean 00:22:43  It doesn't do it justice because we didn't scrape together. But we were scrappy in our research and and really realizing there wasn't much to lean on. And we had to figure it out for ourselves.

Jasmine Star 00:22:54  That's so beautiful. And I want to go back and just say it again at the beginning is we are literally memeing this story, like we're saying, like, listen, we did the best we could and we're going to go through it and then we're going to fix whatever didn't work out the way that we had wanted. But up until this point, things have worked out very favorably. You are working and licensing with these companies now for hundreds and hundreds of seats, and they're saying, we really appreciate the work that our creators now get to do because of your help. Yes. And how does that feel like when you look at it? Have you ever just. I mean, I don't know, I was like, I was driving on the freeway yesterday and I sent that message to you. I was like, I don't think that you actually, like, realize, like how big of a deal this is.

Jera Bean 00:23:35  I think you're right. I think you, you know me well at this point I always say I'm like I need Jasmine in my back pocket like.

Jasmine Star 00:23:42  You always be there. I mean sure as long as Aaron makes me coffee. Sure.

Jera Bean 00:23:46  She's my biggest hype woman. And it's moments like these where you stop me and allow me to like, just whoa, whoa, whoa, wait a second. Do you realize the magnitude of this, what you've created? And and truthfully, I don't always stop very often to appreciate that. It's like, okay, we achieved this. We did this onto the next thing. So I could probably take a little bit more time to self-reflect and be proud of.

Jasmine Star 00:24:09  We all can. So I can only speak to the things that I get through myself. And so that's like our job, right? Is like to point it out to each other when we can't see it. Right. So two things that I really want to tap in on. Number one, at the end of the mastermind, I was going to launch cohort two of the mastermind, and then I announced that I was not going to launch cohort two of the mastermind.

Jasmine Star 00:24:27  And it didn't make sense. There were people on the waitlist. Some people from the mastermind wanted to go into round two. I was just like, there was too many things that we had spoken about in the mastermind around launching that. I said, if I can create an offer for launching, that would be like in the mastermind, I could be like, well, here's these resources that we don't have to continue to like go back and loop back to. So it didn't make any sense. The team was like, wait, what are you doing? And I was like, I know, but I think in my gut, this is the thing we need to do. In January of 2024, we launched your biggest launch ever, which I thought was a really great timing because as you and Aaron were planning your launch, you guys were able to go through Weebly. Yes. And you were able to follow the frameworks and apply it to your launch, correct? Yeah. So let's go back now to your launch.

Jasmine Star 00:25:11  So you've listened this. You've already made money And it's not even out in the open. And you and Aaron take it out into into the world. And you follow the Whibley model. We did. So you do live classes, you have email funnels. Yes. You're going live.

Jera Bean 00:25:30  Oh yeah.

Jasmine Star 00:25:30  You're doing the social media content. Yes. And you get to the end of the launch. How are you feeling? Where are you at?

Jera Bean 00:25:38  truthfully, I mean, Jared is going to come out for a moment because I.

Jasmine Star 00:25:43  There is no room for her here. Yeah. She's not invited. She's not invited to this studio. But yes, we could speak. Jason, this is me, Angela and me, and I need to speak. And then and then.

Jera Bean 00:25:52  And then we'll move past me and. Yeah, and let her exit. But just to give context, I have never launched in this way before. I launched the social media saloon seven times, but in a very casual way.

Jera Bean 00:26:04  Put up a post, send an email, and you weren't.

Jasmine Star 00:26:06  Being volume for the saloon.

Jera Bean 00:26:07  Right? Because it was high ticket. So not as many people.

Jasmine Star 00:26:11  Not even close. Not even close. Not even a Roman candle to the amount of people that you are going to serve through the rodeo. Just saying. Right? Yeah. If me and Jerry is here, your Latino homegirl who's wearing hoop earrings is going to show up too. So okay. Next. Yep.

Jera Bean 00:26:24  So this was brand new for me to. So basically I'm setting it up that I shouldn't have been so hard on myself because I'd never launched in this way. I'd never launch a product like this before. Honestly, I only had the social media saloon. That was the only thing I ever had. That was my identity for for three years. And so in building a product suite, everything is going to be new from that point forward. So creating the video editing rodeo was new. Having a lower well, it's not lower ticket, but lower than my high ticket group coaching program.

Jasmine Star 00:26:52  Which is part of the products. So pausing the product suite is you want somebody to come in with like a low ticket medium, medium, large, then large, and then one on one. So you're building that out. Yes. Yes. Okay.

Jera Bean 00:27:02  And then on top of all of that I never launched in this specific way before, which by the way, yeah. Freaking amazing. And like the most detailed resource ever. So like following that to a tee or mostly was just I was so thankful to have that. But it was still new and we had a lot to figure out. There's so much check. Like in thinking of launching again in the future, it's going to feel so much easier because we've been through this process once and we've ironed out some of the first time things that were really hard to, you know, just setting up Tech and Thrive card and Zapier, like the amount of the amount of tech testing that Aaron did, and he's not really a tech person, but he threw himself into it and figured it all out like it was a first for both of us in a lot of ways.

Jera Bean 00:27:47  So anyways, we get to the end of the launch and I set some really high goals for myself, but I realized now that they weren't based on anything concrete because maybe. Right, I've never done this before, so me setting a good, better, best goal is great, right? But what is that based on? Nothing in the past. Beautiful. So we're kicking me out of the door because originally I was feeling disappointed because I had really high standards for myself and for the launch. But realizing everything, I just explained that this is the first time I'm doing this and there's nothing else to compare it to. It's like, okay, let's just be proud of ourselves for frickin doing it. That's right. And there's it still was an amazing launch. If I actually step out of the meanness and look at it in sort of a high level, more like respectable, proud way.

Jasmine Star 00:28:38  Oh, this just in, y'all. I have to interrupt this podcast for a little bit of an update. Since I recorded this podcast, things have been happening very fast for Gera and her husband, Aaron.

Jasmine Star 00:28:53  He has been spearheading a project that Gera had mentioned loosely during the podcast. But I want to share with you an update from Aaron. So they're getting Jerry's course and they're licensing it in Western Australia. Here's a little bit of backstory. I'm going to read this directly. So this is for the Association of Independent Schools in Western Australia. There's about 165 schools total. And it will be primarily marketed towards the marketing department in each school. These school are schools are small. Each school's marketing department is about 1 to 2 people. However, in addition to that, other professionals can access the portal where the course is hosted. So it's not only schools that can access this, but other people. And this is where it gets super interesting. The schools are using this as a value add to their students and their community, and it's 100% a win for Jarrah and Aaron. So the course doesn't live in the portal for free. A school or a professional has to pay access for the course, so it's going to cost $299 Australian.

Jasmine Star 00:30:08  So it's about $200 American. So when when a school license it or a student at the school or an individual in the community accesses it, Jarrah and Aaron get the full payment. So just imagine this. There is another outlet that is selling Jerry's course for Jerry without having to be involved, and they get the full payment for that. The school just finds this course so valuable for their marketing students that they're telling students, this is going to be available. They're telling marketing professionals this is going to be available to help you teach students, and they're telling other people in the community this course is available. How amazing that Jerry and I hope you start thinking along these lines, is you don't have to be the only distributor for your course. So this is the end of the message. So then depending on how it works in Western Australia this could expand nationwide. I'm assuming in a similar way like the course would be available within systems across schools in Australia. But wait, it gets even better. So what has happened is that they're testing this in Western Australia with the possibility to take this and put it in portals all across Australia, which means Gerry's course can be accessed and marketed without her having to be the person to market it.

Jasmine Star 00:31:36  So this has Gerry and Erin thinking, wow, Australia is going to be a test case from Western Australia to all of Australia if and when they're successful. Jarrah has a system, a hope, a desire and a plan to start making offers to other independent colleges in the United States. Marketing programs within the United States. She is now thinking about how licensing works across schools in the United States, so I just had to pop in and share an update that it was not just a course for Jared to continue working and promoting. It was not just one launch for an end. All be all. There are so many opportunities and new ways to think about selling a digital offer, and I feel so fortunate and blessed to have had a conversation with Jared and Aaron, because they've opened my eyes in new possibilities, and I hope they've done the same for you. Okay, cool. And then there's also one thing that I just so distinctly want to speak to, because there's people who are listening, and we've all been in that position.

Jasmine Star 00:32:40  We've all been in a position where we took a shot in the dark and we said, based on nothing, this is what we want to do, which is endearing and sweet and like, bless your heart. Is that what you all say in Texas here? Bless your heart when you're like, you stupid son of a gun. Like, what the heck are you thinking?

Jasmine Star 00:32:54  It was essentially me that was that. We all been there, but we've all been there. A little bit of that though. Been there.

Jasmine Star 00:32:59  And so now what we have is data points, and data helps us make educated decisions in the future. But I will say that one of the things that I really want to point out again, because, you know, this is me in your back pocket, is siloed in our own sectors. We look at an outcome and we think, okay, I wanted it to be this. It was this. I'm still like so thankful. This is pretty incredible. But sometimes we need to pull even further back and say, in the spectrum of people putting out digital resources, in the spectrum of the way that the world is right now.

Jasmine Star 00:33:24  And I having very glued in, honed in ear to the ground of what that is, you had such a freaking incredible launch. I was like, oh my God, your launch was freaking huge! And to get it according to the number that we had made up, right, like.

Jasmine Star 00:33:40  Bless your heart and bless your heart and like.

Jasmine Star 00:33:43  You know, with like Hansel and Gretel and the magical forest and Candy land. Great, great. Okay. But you had such a freaking huge launch. And then if you couple that with what you are licensing and that's just beginning and then closing it out for a different way of looking at what this course can do. Or actually, I don't even know if I could talk about it, but the possibility of affiliates. Yeah, let's, let's let's end there because okay, so let me just pull back real quick for those people who are still with us on the show.

Jasmine Star 00:34:10  Are you what I know, I don't even know. I try talking like an Australian.

Jasmine Star 00:34:14  Like your husband here, and I sound British and it.

Jasmine Star 00:34:16  Shouldn't even.

Jera Bean 00:34:17  I have tried for many years, I can't.

Jasmine Star 00:34:20  Yes, yeah.

Jasmine Star 00:34:20  No, no, I know that instead of saying garage, the way we see it, they say garage. Garage? I still can't even say it. Now he's totally giving me dirty looks. I'm not even here. I'm not even here. So what I want to do for anybody who's still watching and like, following along with this is, is what we have is normalisation of a gestation process. Now, you might be working in a course and it's not taking you 12 months to take you 24 or 48. It doesn't matter. You're working on your course in your own way. And then what we spoke about is finding different ways to monetize what that course has become. And I don't know if Jerry's the first. She's definitely one of the first to license it in such a big way to a fortune 500 and or fortune 100 companies. She's been doing this and will continue to do this now as a different set of revenue stream for the same digital product.

Jasmine Star 00:35:04  She's now expanding it to affiliates. So let's go back. There is a course that she spent months creating. She license it. She then launched it. It is now sitting on evergreen so people can buy it. So when she's on a podcast today, tomorrow, next year, she can talk about the rodeo, which means she's still getting money from that digital effort. And then there are other affiliates talking about her course. She's then making money off that, and she's compensating the affiliates to do that. How did this come about? I don't need, like, the exact backstory, but what's your goal when it comes to affiliates? Like, how are you thinking about what this does for not just your product suite, but for this particular offer?

Jera Bean 00:35:39  To me, it's all about getting it in front of new people, people that I wouldn't necessarily reach with my own audience because they're not in my audience. And this all came about. I wasn't even thinking about this, which just goes to show there's all these avenues to really maximize the things you currently have versus just all of a sudden going to the next shiny object, which I know you will appreciate me saying.

Jasmine Star 00:36:01  I do, I do. Yup, yup.

Jera Bean 00:36:04  And that's really what I'm trying to do now with the video editing rodeo. And there might be other things that I haven't thought about yet, but with affiliate marketing specifically, I was recently on a trip with some awesome business owners and some of whom specialize in affiliate marketing like they are amazing affiliates themselves, and then they teach affiliate marketing to their students. And I had a long car ride with them from the airport to the hotel and got to know them, and I was like, wait a second. Like, I really think that their students could benefit from the rodeo. And so I had time to sort of pitch it to them. And we just had a call the other day. I gave them a full rundown of the course, and they're so excited and they're like, this is exactly what our students need. We cannot wait to be affiliates for this course. And of course, they get a little bit of a commission when it sells. Their students get the benefit of getting a course that's going to help them be better affiliates, which is what they're learning to do.

Jera Bean 00:36:56  And I'm getting in front of new people. Maybe those people become affiliates for the course and then it goes on. So this has just opened a whole door literally two weeks ago that I didn't even know. It wasn't on my mind at all.

Jasmine Star 00:37:08  So can I can I say something a little cheesy, please? That number, that Hansel Gretel Candyland magical number that we pulled out of thin air. You're going to hit it in less than another 12 months?

Jera Bean 00:37:21  I do believe that.

Jasmine Star 00:37:22  So, yeah. The goal you said was actually too small.

Jasmine Star 00:37:26  Oh, okay.

Jasmine Star 00:37:28  I'm so excited for what is in store. I'm so excited that you're expanding horizons for other people who are looking, and you're challenging them to think in new ways. And I think that we came on this podcast and we said, we're going to get real and we're going to admit what we don't know, but we're going to say that we're out here carving our own path. Yes. And you're doing this as a gift to other people because there's people who are falling behind you who may never, ever, ever be able to reach the level that you are, but for them to license it to a local organization, or to think about licensing it in a different capacity.

Jasmine Star 00:37:54  What you're doing, your legacy on being a waymaker is empowering other people to do on their own. And I just want to say thank you. I had to bring you on the show and I said, I know, I know, I was kind of like pulling teeth.

Jasmine Star 00:38:03  No, no, no, oh my God, not on the show. I said, listen, I.

Jasmine Star 00:38:07  Know we're good. We're really good. We it's not pulling teeth to hang out.

Jasmine Star 00:38:11  No, it just it's expand. It's not it's not teeth pulling.

Jera Bean 00:38:15  It's more expanding to you know, here I am like 4 or 5 years into what I do. It's rare to be put in a position where you're talking about something that you haven't talked about before. Right. But I saw an opportunity in that in a way, to expand and grow so and thankful.

Jasmine Star 00:38:30  Help others.

Jasmine Star 00:38:31  Yes. And help others.

Jasmine Star 00:38:32  That is always that is one thing that is always stuck out to me. Your intention of leaving this space better than you found it.

Jasmine Star 00:38:38  I want to say thank you so much just for being such a hard worker. Thank you for joining the mastermind when you did. Thank you for doing the work for you. Like we literally just make you like people.

Jasmine Star 00:38:47  Please use it and then.

Jasmine Star 00:38:49  You use it and then you have success. And then the goal that you had set was actually too small. Yeah. And so to those of us watching, may your goals be too small and may you not hold yourself to these impossible shot in the dark numbers and then hold yourself accountable. We celebrate the progress we've made. We make ways for other people, and then we have moments of expansion. Where do people go and learn more about you, and how are they going to be finding all of that beautiful products that you've developed?

Jera Bean 00:39:14  Yes, some on social media, of course. Geraldine, Geraldine on Instagram and on TikTok, geraldine.com and geraldine.com/the video editing rodeo. If you want to learn about the.

Jasmine Star 00:39:26  Course, let's.

Jasmine Star 00:39:26  Go. Ladies and gentlemen, thank you for watching and listening to the Jasmine Star Show.

Jasmine Star 00:39:31  Like always, it is an honor and a privilege to show different ways to build a business. We talk about the business of the business, and more than anything, we challenge you to step into infinite possibilities, even if it appears right there at the beginning that it is impossible. It is, in fact, possible when you set your mind to it. Thank you so much.