Welcome back to another episode of the Jasmine star show. I'm your host, a photographer and business strategist from Newport beach, California. And y'all get ready because today we are talking about one of my all time favorite topics. Okay. One of my all time favorite topics is really ice cream. We're not talking about ice cream today. My second favorite topic is how to build a brand, not just on social media, but across all of your marketing efforts. Yes. All your efforts. It's going to be a good one. Not only will I walk you through what a brand is as defined by my pretend online spirit animals slash boyfriend Seth Goden. Okay. JD, if you're listening. Seth Godin is not my boyfriend, but it's a joke. Um, Seth Godin defines a brand and it , it has revolutionized the way that I think about building a brand. I'm also going to be talking to my top tips for creating a brand that turns your customers into raving fans. And if that ain't enough, I'm also going to answer questions from business owners just like you. Um, regarding my thoughts on like things like scheduling content on Instagram. How to determine the best hashtags for your brand and balancing your personal life with your business. This content is coming at you in the form of a recording of a talk I did at connecting things and connecting things is a creative entrepreneur networking event located in orange County, California. Now I have always wanted to speak in my hometown and I haven't really had the opportunity until this event. This event usually boasts around 150 creative entrepreneurs, which is really awesome. I have attended them in the past and I made the kind of casual mistake of mentioning that I would be speaking at the connecting things here in orange County and like 600 people RSVP. So that made for an interesting night. You know what I'm saying? It was standing room only, but I met amazing people and we made it work. The audio is a little sketchy because legitimately I gave a presentation in a brewery, like we were standing around vats of beer to beer, come and vats . I'm not even sure. I don't even know what those are. I don't even drink beer. I get this visual y'all. I am standing in front of an illuminated six foot sign that says beer. And then my conservative Christian mother is sitting in the front row pretending like she ain't, and I'm looking like a billboard, you know, promoting alcohol. That's , you know what? You know what friends, you just do what you gotta do and say the Lord will forgive me, right mama ? Okay. See, this is what happens. I get off track but we're bringing it all back. Now I am about to get tactical up in here. So grab a pen, grab a notebook and if you're driving or multitasking, please be safe. You can head over to the show notes linked in the episode description@jasminestarshow.com. Now, I don't want to ramble anymore and I don't want to make you wait any longer. Here my friends is how to build an unforgettable brand.
Speaker 2[inaudible]
Speaker 3I have conversations. I am passionate. If you aren't half as passionate and me, guess what? Maybe who someone's going to beat you because there will always be somebody who was more talented. There will always be somebody who's cuter and richer and younger and funnier. And when you're, when they eight you are you ready to build a brain ? Seth Goden describes a brand as a set of expectations, memories, stories, and relationships that account for a consumer's decision to choose one product or service over. Another. Does that , I wouldn't say that your website is your brand, your business cards, your social platform. What did he say? You eat by your brain . It does it cost money. What did he say? Expectations. Stories. Experiences. So then my question comes to you. What are you doing online to create experiences to foster a brand? Because if you keep on pouring money into something that isn't working, it will work. So what can we boil it all down to? A brand is not defined by a business, but by the consumer's perception of the business. I once heard somebody say that your brand can be described as what somebody says about your business when you walk out of the room. So while it might not cost you pains is worth millions. So today I'm going to talk about how I built my brand. I hope you guys thought in your mind, I don't care. I don't care how you build your brands . I want to know what you can do for me. If you thought that were on the page. I am not here as a dog and pony show. I am here because I do and people in this room should walk out and immediately have at least three things to do to change how your brain shows up online. So how do you build a brand? You must create content. That's it. If I dropped the mic, which I call because Brayden's an hours setting this thing up, you can walk in your car and know I can build a brand. If I can create content , what does that really look like? I'm going to take you on a social media journey so that you can take little tiny bits and pieces to say, I can do that today. My goal is three things today, three things tomorrow, three things the next day, and guess what? They can all be repeatable and it's all for brains . Let's dive into that. In 2006 I started a blog, why? It was free, couldn't afford a website. Social media wasn't around, nobody was hiring me and I was like, all right, I'm going to start a blog because I think I am destined to fail. So this blog is going to be proof that I put myself out there and it didn't work. So what does one new with no money, no education, no connections, and wants to start a business who has a camera? No lenses, no CF cards because I can't afford it. I will rent those. True soar February 6th, 2006 so here begins an online journal where I'm headed. I need to document the deep Wars and the pit stops . One of this mingled and gnarled photographic path. I'm writing to never forget the humble beginnings of my great feature and celebrate my mistakes. I've always been keen that making a mistake sooner rather than later is always a good thing. If you are here in the perpetual state of February six 2006 stuffing, afraid of the mistakes, the thing that I could look back on is safe. That it wasn't magnified by the pressure of social media to always get it right. So what would it look like for you today? Say come on, let's face. The more I make and the faster I make them, the sooner I get to where I want to go. Crazy thing about blogging that I didn't know when I was doing that then is because I had, I didn't have a business and because I didn't have customers, I still wanted to show up on a blog. So I would write about what I was doing and photographers at the time would be like, let's your hurt . Nobody cares about your mind. And I'm like, I know, but you ain't got business. And I got time . So here I go, here I go, here I go again. What's my weakness? So my blog randomly about a date I went on with my husband, I talk about how we work in Hollywood. We spent some time in Korea town looking at the cool hairstyles and what didn't you know that a girl sitting in her job typed in Hollywood, a Korean hairstyles and comes across this blog of a girl she knows nothing about and sees a few random photos and she is getting married at young Shiro in Hollywood and she's Korean and she was looking for hairstyles book that way because I was good. No, because I put out content enough for her to get to know me and make an emotional decision about an emotional purchase. Yes, to number one of three create searchable contents. When we talk about creating content, make sure it could be found by random strangers sitting in their cubicles at work. I learned the art of engagement when I stopped caring about my life and started asking people about, there's the girl in 2008 who couldn't get a single person to respond to a post or like a comment one by one, develop the following of the result of 245,000 on Twitter. Seeing themes over 100,000 not because I'm cute, funny or waiting . A lot of you look at my content and the room is like her. Really? What is she doing? Talking DME responding. What do you need? How can I show up ? You got it. Okay. Yes. Shawna Ryan's had this year. Yes, and I looked at her and I said, my whole life is good , but like, no. What would it look like for me to stop saying no to my dreams yet to what I want to go? Yes. How can I get you to get to where you want to go? How can my business review? So this leads to branding . Tip number two, create personal connections. All I did every day was how did I make somebody feel that was it. You can do that. How did my Instagram post make somebody feel today? How did they be suppose ? How'd that YouTube video make somebody feel? Because if day after day you say, I think they feel like I'm selling them, you are. If you can say they felt happy, they felt empowered, they felt educated, they felt fulfilled, they felt like there was an aspiration. They felt hopeful. I have friends who are building a brand in 2010 this is a quick iteration of what is happening with my brand and what I'm leveraging. In 2010 I started understanding the value of education. You want to build the brand, educate. I saw this thing called YouTube and I was like, sure, why not turn on a camera, have no lights, no mind , no teleprompter, no idea what I'm doing and you want to know what Brett horn today and we're going to be talking about. What do I think my customers will know? It was ridiculous. They're a hot mess. They're overexposed. They're muscles . Yes . When I first posted them a hundred views, 50 views, the same videos today have 26 to 35,000 views on these terrible videos, which is why when people call into my YouTube channel now with 55,000 followers and like you must have bought these followers cause you only get like a thousand views. That's how YouTube works. It's called the search engine. I create content where people can search it two or three years and have my stuff up here at the top of the feet . That's what I do. Are they the best? They don't have to be. Do I show up? Yes. Do I put myself in the shoes of my customer who's looking for an answer? Yes. Okay . You do the yes. Open up your laptop. Speak your truth. Good, good, good. There is somebody who wants to know the thing that you know. Share that. So you . Tip number three is to share educational context . Now we're going to wrap this up. We're going to bring this up to present day 2015 role's going to move into Q and. A because you engaged Q and a is like our jam. This is where we did regular 2013 is I wanted to understand the value of platform synergy. All of a sudden Instagram comes out and I'm like, huh, what is this crazy new thing? Well, this is my Instagram. Ellie . Rufus did Laguna 12 likes , snow commons , rinse and repeat life in Laguna beach, 34 likes and no comments. And then I wonder with this platform that's nobody's talking back. Hmm . Well look at what I was posting in 2014 um , by the looks of it. I like wines and I like friends. It's like brunch live . Oh look at it again. More in French LA 2014 he's at the pinnacle of my career. I'm getting paid top dollar. I even internationally recognized award winning photographer. And this is my Instagram thing. I was on Instagram. I wasn't using Instagram. I got sick and tired of being sick and tired of other people building their business. When I finally put a stick in the ground and I was like, stop giving yourself excuses, figure out how to make this work. You did it before, you'll do it again. You don't have to be the best, you don't have to be the most popular. You just have to serve more people. So then I thought in 2016 how can I combine everything I know about building a brand on social media and extended it to Instagram? So here's the punchline from blogging. I learned how to create experiences from Facebook. I learned the one to one conversations from YouTube. I learned sharing education. Now the challenge for me and the challenge for you is how consistent will you be? The winner is the one who shows up again and again and again. It is not the person who removes the pulse because it didn't get alone lights. It is not the person who spends two hours debating over writing a caption and they close it get any way because I'm just not feeling it today. I took everything I learned and that's the thing I'm passing onto you today. Are you willing to rinse and repeat? Are you willing to show up every day when you have a mediocre photo? Are you willing to show up and go lie on Instagram knowing, Hey, nobody, gosh , I am. Wow, I want it . Do you? I've given you every tool. It doesn't cost you money comes with time. Ego and pride. Let me tell you, at one I put a stake in the ground and decided to make changes. It opened the doors for me to be featured on USA today. Not because I had a big following, but because all I did was share everything I knew about the platform I was talking on, which later on , but when the doors are made to be featured on Forbes, which later opened the doors for me to be featured and missing. You see, I am not the best. I just show up. That should be the thing you walk away from. That's the only thing I want because of brand extension is taking note everything, photos, videos, IgG , live ID stories, IETV , everything you have is on the fingertips. Nobody's expecting it to be good. They're expecting you to show up and give them something, which is something you can do. So people here , but Jasmine, it's too late on Instagram. It's the algorithm on Facebook. Who's going to see me on YouTube start now because the next social platform and told to 24 months is where you're going to come in like against her. But don't sit here and tell me I'm going to wait until the time is right. Great. So while you're waiting, other people are growing in making money. I am not incentivized to share with you everything I know because there would be more cake for me. Guess what? I'm looking for you . I don't like cake anyway. I want to share everything I know. So let's tie it all together before we get into Q. And , a . The way that QA is going to work out, we're gonna yell at like we're in church. I'm gonna repeat it. Mike's . We'll be having audio on video. Okay. Our objective build agreement, that's it. We will create experiences. We will create contents. We will create authentic connections. We will share education and we will remain consistent by being undaunted and dedicated and understanding. It ain't about me. It's about the people who want to serve it. I served them well. I'm doing the thing I want to do because building a brand is how you succeed despite the odds. It steps against you. That's it. I'm here to tell you, you're not the cutest. You're not the smartest. You're not the wittiest, you're not the strongest. You're not the most reading, you're not the most profound. You are [inaudible] . And that when you show up every day is building a brand. Will you give yourself the permission to build a appraise ? Friends, we're getting into QA. Let's do this thing . I really hope that there an ice staffed because I can draw me . This is so odd . Glamorous. I mean, let's go baby. Boom . We yell it out. I have a big brand. I have 40 2005 constantly just started making money from online courses. But um, large following is exhausted from creating content. She just monetize. You want my answer? What got you here won't get you there. So the amount of content that you've just made got you. To this level. If you want to upload your course , we want to get to 85,000 and double down the content. So now let's, let's go there, right? So I tell you, double down on the content. You're like, Oh my God, no, I'm already in a creative rut. This is where the gold rises to the top. When you are in a creative rut. My best suggestion is make it harder for yourself because how many of you are fitness professionals? You're like, I need to do one more video about a slot if I have to do one more meal planning, Instagram site done . I felt that was photography. How many I have over 2,500 blog, long form blog posted on photography. I was done. How do we keep it interesting? How do we keep it fresh? How legal authority, you make it harder so you're doing it. You're doing a squat and you're doing, you're doing your spotlight . Now I'm going to do the 10 squats in 10 seconds. This meal planning, let's see if I can remove one of these things that make twice the amount. So what you're doing is you're making it harder for yourself as a point of differentiation so you stay hungry, you stay leader, you stay innovative. Guess what? You can't rest at 43,000 why Instagramming your business? They moved when Instagram goes away because they will. Okay , what are you going to do? You're going to take what you've learned here to show up on your platform for your business. That's it. It doesn't get easier. If anybody's here expecting to go home and build a brand and have it be easier, I'm so sorry there's the door [inaudible] if you don't like it now as your friend run away, that's true and you want to know what I am working more now than I have from fork and I'm on fire . I'm the boss. I write my own check. I have a team. I take my family on vacation. I told my dad find years ago, whenever you eat with me, you're never picking up the tab half day [inaudible] to that so it doesn't get easier. You create more, you work more, you live it more, you're fulfilled more . That's the answer. Let's go into here , shout it out. How can you turn it the best path? How do you tell me the best hashtags? You put yourself in the shoes of your dream customer because if your hairstyle is in your foot , hashtag eight modern salon. Really gotcha . We must think about what our customer is doing on Instagram. And guess what? She's not looking for you. Can you win a broad and proposed to J lo help on that. A Rajai low hashtag and talk about your wedding photography. Do you think the Jameson higher , you know, did he , the sales is creeping on. Her love story is maybe if it's really easy for you to find your hashtags, you're choosing the wrong ones. So I know, I mean what is wrong with me? I'm looking a machine gun of love today. So what I have done to find it the most efficacious for me is to take time and build out segments of hashtags. No, do not repeat the same hashtags. You must have an interest . I was cracking down on it. The hashtag must reflect what is in the photo itself. So you cannot hashtag Kim Kardashian Kanye. Yes , if they in your photo. So what do you do? What are the things that you're commonly posting about creating the segmentations of hashtags around that? When it comes to dog , a fifth photo of my dog, he's a Maltese. The kid Tankeri stalk in the world. He's the worst. Okay. My talking is so me and I love him. He's so perfect and he's white and fluffy and everybody thinks he's so nice. He's a total jerk. I love him. And when I post a photo with him, I have my list of multi Sasha eyes. Put yourself in the shoes of the customer culture hack. Figure out what he or she is talking and doing, and insert yourself into conversation . Not by selling up , by creating content. He or she wants to see what platforms do I like to post all my content on all of them. Oh , all in every, I'm looking at take time to home . Like, what am I going to do? Lip sync. All right, let's share it . That's not my demo. What you got to go on? You gotta learn the platform because ultimately they're going to age up with you. So what do we do? Large piece of long form content, like a video. So let's walk through this. Let's just get super granular. This is my jam. This video that we're recording tonight will be edited down, preferably below five minutes because I know my demographic, I create content for other people to share it. Then I format the video for Facebook, which also happens to be the seat for YouTube, but I'm only adding subtitles to Facebook. It's separate edits for IGT, which can now be embedded in my log. So I'll kind of outline for SEO capabilities and then in my blog, then go from YouTube to post it onto Twitter. Then it will do a long form newsletter based on what I learned and people want to know more. I hyperlink to the video one basic content, all platforms and staggered at different times and formatted specifically using for the user experience on that platform. If you have hashtags app mentions on Facebook that aren't links, no one people think of , they're eavesdropping on Facebook from a conversation on Instagram. Our duty is to say, I can hear in your presence on Facebook, on the platform you decide to be on, and I'm gonna talk to you like we're here. All of them. Yes, queen . So the three apps that I recommend, well, social period, we're building an app, so there's that. I know, I know. Let me just tell you start with life is a grind and you look at a bill for proposed API, you're like, Oh, I'm so sorry. There must be a title. There's too many zeros . They're like, no, that's really it. Um , I'm just going to be real. I posted real time. I do. Why the algorithm favors organic posting and I don't know if y'all noticed, we didn't happen to watch my be some live that I go live every single week. In addition to going live twice a week on Instagram. I talked about this new update as far as Instagram goes, you can now post, you can schedule your pills to Instagram from Facebook creator. What are they doing? They don't want third party planners to be taken a piece in there by , I don't know if any of y'all notice . And here's the thing, I'm a total data nerd. This is the one thing. I was homeschooled all the way until I was 14 I'm really glad I did my own backyard. [inaudible] I don't know when multiplication tables still to this day have no idea how I got through math. I got a graphing calculator in 10th grade. I ended up graduating high honors and calculus to calculus and college. Thank you calculators. What does this mean? It's the tool we're using. You don't need to understand the way that metrics and engagement work. The tool is Instagram at this moment. You want to respect the platform, so if you're using tools like later plan [inaudible] I love those do then you've been there. Fantastic. If you had the time to force their hand, you will be rewarded for it. That's just true and because I'm posting organically, I want to leave at least 20 minutes for me to respond as quickly as possible to people who are early adopters because the algorithm wastes early engagement differently than engagement that comes from 12 to 24 hours after the post is live. So what happens is if your schedule posted , then you forgot about it three hours later, four hours later, like , Oh shoot that post what ? Let me go back in. Hey, that's great, but it's not as good as if you were there talking to people. If you're thirsty for engagement posts and then wait and if nobody comments and somebody likes go to their account, like three of their lungs be present, be their creed , the type of engagement that you want. So as far as plenty app goes, I would a hundred percent recommend plan, plan a league later. I'm a big proponent of scheduling . I get it. Most of us have a side hustle. We can not be present on social media when we're at business hours. Uh , scheduling hot froms fantastic. If you're going to be scheduling posts on Facebook, use the Facebook scheduler period yet don't use a party. Um , as far as editing goes, I think that this though is absolutely the SCO , I think is it this service [inaudible] I'm not cool it up . I'm not like a great editing like software. Super easy. And also if you guys are looking to create and edit videos, same camera video shot, it's like four 99. It's really cool. I'm not techie , but editing photo. Nice . Getting editing of video from my phone. That hap has been a total game changer. Thank you. Questions? Yes. I'm sure you're like always blown up with questions and in your DM and all of that. So how do you not take away personal time from your husband or family to reply to people and how do you get back to everybody on your comments and DMS ? Well, how do I balance my personal life and my business when I'm constantly responding? Is building in time in my workflow, has it anybody here about in a response to the DN before 5:00 AM from me. Okay, thank you. [inaudible] testified I wake up at four 30 every single morning. I pray. I really take the , I read a day, I read in another tape . I wait to say it so announced . I read a day, I take a bath, I just do my morning routine and then I am in my DMS for 25 minutes. I go into my email, I walk the dog, I come back for 20 minutes. I'm in the middle of the day for 20 minutes. I'm waiting in line at the post office. Y'all . I don't want my DMS on the car right over. I was like, after this event , I'm going to get tagged . I want to make sure that I'm responding within 12 hours. So tomorrow I got a kid , told my thing I was on the right ride over. My husband understands when I'm working and it's work hours I'm working in, it's work hours. We have a rule six 30 please don't, please don't. I work a lot, but ours , my time is our time when we're off. And other than that, that's what I do because here's the thing, there are three types of entrepreneurs. You have a people on for work. You have a product function and you have a marketing entrepreneur. There is not one that is better than the other, but it's gonna be super boring for you to facilitate in aggregate people around you to fill in your gaps. I am a marketing entrepreneur products. I love that . I'm like, is it good? Get it out. I need to have somebody. My team was just like chairmen , there's like 47 typos. Okay, you guys exhibit people building culture. I love it, but I'm like, come on guys, aren't you know that Scott, I need to bring somebody in. You may or may not be the marketing lead. That's okay. Hire somebody to come in. You teach them your brand voice. You teach them your vision, you tell them what you want them to do, an advocate, their responsibility, know your strengths and double down on them. Thank you. Um, okay. Um, I think yes, we'll go back there. Can I also get a time check? You can ask them questions. You can give me the time. Oh gosh, this tiny was so good. My daddy's Marine. He would be so proud. Girl, you're on time. Okay, let's get to your question. So you've worked with Gary banner . What would you say for one thing that's been most helpful to you and your business from him? What you've learned? Susan mentioned, which I will , how should I cobble brag ? He's like, so you've worked with Gary Vader's drug , I should just let that float in the air. Like how coworkers, I think $3,500 to meet with them for five minutes. Yes. Widget . That's a true story worth every penny. I also pay $10,000 for a one day event and be intermediate to learn how he runs a company worth. Okay. I am not such a baller that I'm like, Oh, making it rain. 10 grand, not a thing. I don't get out of bed or bank . Then that was no, that was like, Oh my God , is this going to work? He's a savant. He gets it. He's seven and a half years in front of everybody else. I don't care what you think about him . Listen, I'm a conservative. My parents are Mexican Baptist like that to support shorts. They wouldn't roll over the fact that I listened to this guy as much as I do. I need to repent after I listened to this podcast. That's just the truth . He gets it. If anybody here is interested about how to create content, his content pillar done and done, showing them consistently done and done, you want to see how somebody who is so busy running a 45 $50 million company, he's still doing Instagram, right ? Okay . Same thing . What has Gary Vaynerchuk taught me? Shut up, do the work, serve people again and again and again. That's what I started the conversation with you . That's what I want to go to in my conversation with both for weeds zoo. There is one last thing I want to talk about. I know exactly how you feel like the Git , if there was any money in this room, who at this moment feels tired, stressed or overwhelmed? I feel you in a deep way. In 2005 I was undergoing the deepest and darkest depression. I was wanting a full ride scholarship at UCLA law school, first generation Latino , first generation college strip , first generation to go to upper education opportunities on the scholarship and I looked around and I [inaudible] I said, I , so here I seem overwhelmed . I hate this thing. I don't want to be a Boyer but I'm here. This is the golden handcuff. It wasn't until I got a phone call from my father, my first year of law school, my mom had a relapse of brain cancer and I was like done. I realized then when my mom was 50 years old and I was 25 then life is so short. If you have 25 years left in your life, do you want to say I'm going to retire once I lock in microloan K when I see we need enough then all and travel. When I feel confident enough, that's when I'm going to start my own business. Looking for short. What a fool I was to think that I had 25 years left in my life because friends were not guaranteed . 25 minutes. What are you going to do with your one wild and beautiful precious life? Are you gonna head your best or are you going to say, I would rather try it and fail than live my life in perpetuity. Wondering what could happen . I dropped out of law school. I married my high school sweetheart at three months and my mom and my dad walked me down the aisle . I come back and I'm sitting in a shady apartment without a parking spot. My husband, I get home late at night and he has to walk up to the street to walk back up because it's [inaudible] not that great of a neighborhood . We sit down at dinner, I get a letter from UCLA and it's time for me to go back and I sit there and I'm like, I can't go back there. I dine on the insight and he asked me, if you could do one thing for the rest of your life and be happy, what would it be? [inaudible] I'm have a camera to anybody else in the world. My dream was an impossibility and he held the space for me to dream. So now when people stand in line and they talked to me and they think this is a side hustle, I don't think it's going to work. You're impossibilities are civically possibilities in disguise. Are you willing to work? Are you willing to stay consistent? Are you willing to be vulnerable? Are you willing to let yourself be seen? All the risks that your family, your coworkers, your friends, the high school guy you dated and never bought over is going to look at you and watch you fail . You are not afraid of failing. You're afraid of what people are gonna say about your failing . Guess what? They don't pay your bills. They don't sleep on your pillow. They don't live your life. You reserve the right to live your life today. Friends, it is a full circle. I am in orange County, a place that us Brown folk went to twice a year to go to the beach. My dad drove a bus from El aide to Corona Del Mar and we got, dang, this is Disney and now I go there every night . Friday night for dinner. Get a stand in front of people to say, do you think it's impossible? Good. Oh, space for you . It's possible. Do you want it? My mom is here today. Yeah . [inaudible] I get to , I love that . My high school sweetheart, my business partner and my soulmate and I have to say thank you because you empower me to do what I love. Thank you. 1,000 times. [inaudible] .
Speaker 1So friend, is your notebook filled with pages and pages of notes, ideas and brainstorm scribbles? I hope so. But what I want more than anything is not just to listen. I want you to take inspired action. If you are feeling fired up, excited about building an unforgettable brand and putting together a marketing plan that will propel your business forward in 2020 I'd love to help you with my branding resource bundle@jasminestar.com forward slash branding. This bundle includes your dream customer profile, the fastest way to find your dream clients guide and a copywriting workbook to attract Jim customers. Yeah, y'all. That is how dedicated I am to your success. So be sure to grab it@jasminestar.com forward slash branding to quickly jumpstart your brand building with ease. I just wanted to say thank you, like truly on the reels. This is me looking at across from you over the sound waves and I am saying thank you for tuning into the Jasmine star show. I look forward to serving you with more practical tips on how to build your business. So be sure to subscribe to the podcast on the app you're listening to right now so you don't miss a single episode. If you do, I will be so grateful. Until next time, friends, I wish you all the best on your journey to building your business with customers who love what you do and more so love who you are.
Speaker 2[inaudible] .