Hey, Hey, welcome to another episode of the Jasmine star show. Today I am bursting with excitement to let you in on another private coaching session on the inside of the social curator membership community. Last month's group coaching was centered around holiday promotions where I invited nine business owners to ask me a question live about how to best position their business when sales are high. And so is the competition in this episode, you get to listen in on four of the conversations I had that focused in on three main areas. Number one, how to stand out in a saturated market. Number two, what to do when your calendar isn't quite as full as you would like it with a steady flow of customers. And three, being strategic on social media to talk about your business without having to sell your business, right? So it's like say hello to real conversations and good buy used cars. Salesman, yes, and amen. I know that you can't wait to get started on your seasonal promotions. So let's dive right in. Well, let's get a , come on now. Here's the thing for people who are watching at home. I don't know who's coming on. I don't know the question. So I am watching this right alongside you who let, thank you for being here. How are you? Oh thank you. Oh, I'm so thankful you're here. So we are going to be starting this new format in January, but we're going to start warming up the audience. So Lula , congratulations. You are the first person. I'm going to walk through this class. You're my kind of girl. You're my camera . You don't know what you're getting into and you're like watching it home. I don't know what Lola does and neither do you, but I don't want you to look at her business and then immediately disqualified her question from your business. What I want us to do is step number one, identify the question that is being asked. And then step number two, I want you to ask yourself and understand the underlying question. Step number three is what action will be taken? And step number four, what is going to be accountable? So I'm going to number one, I'm going to follow this same framework. So you're going to watch me go through this with Oola because this is exactly how I coach myself in business. So question underlying question, what is the action and what is the accountability? So LA queen, let's go right in. Okay. Um, so my question as a nutrition coach, I offer nutrition coaching online and my question is how I can um , sell my product were there was so much people selling the same product. That would be one question and quickly another question is how I can connect better with my potential clients . So what I want to do is I want to framework this specifically around the holidays, right ? Right. Now we'll let this is the most popular time of year for you to really step into your power. So the question that bill is asking, so we're going to go through this coaching framework, the coaching, the , the question that was asking is how do I stick out? Is that okay? Yeah , it's pretty much yes, because there's so many people who do. Now, what I'm hearing is the underlying question is, am I unique enough or different enough to stick out in a saturated market? Would that be fair to say? Yes. Okay. Okay. So for those of us who are watching at home, she's asking a question you could be asking right now is how do I stick out? And then the other underlying question is, am I unique enough to stick out from a crowd? And the answer is yes, you are. You just have to show it. So now let's put this in the context of the holidays. You are a nutrition coach and during the holidays, what is one thing that people typically do over the holidays over it ? Exactly. So what I want you to do right now, like let's use this four week frame, this four week period, right? We want to get people conscious about the temptation going into the holiday season. So right now for one week, it's just are you, where are you based? Um , Michigan. Okay, perfect. So you know that Thanksgiving in the United States is coming up, right? Yep . So overeating. So what I want you to do is just go out and think I put out are you thinking about what you'll be eating on Thanksgiving? Are you worried about what you're going to be eating on Thanksgiving? There are three tips to enjoy a Thanksgiving meal without getting stuffed, right? So all I want you to do is just bring top of mind that I your reader and read this and say maybe I don't have to experience Thanksgiving the way I always have. Always overeating, always making myself sick, always regretting it the next day. So all I want you to do is put yourself in the shoes of your dream client . What is he going through? What is she going through and your content from now until Thanksgiving will only be here's I can help you. Here's a free tips. Here's like an help you Kate. That alone hula will start positioning you favorably. You're not selling anything yet. And then after Thanksgiving, what are people thinking? I ate too much. How am I going to go through another month of over eating? And now all you're doing is positioning and saying, what would it look like for you to invest in nutrition for your Christmas gift to start the new year the way that you want. So for two weeks you just have to ask people what would it look like for you to care for yourself? What would it look like for you to take time for yourself? What would it look like to commit? Do you ever start the new year? Always saying you're going to lose 10 pounds and then by February you give up on it. Like what you have to do is first give a lot of content, build trust, and then you start positioning yourself as asking them in the context of Christmas, in the context of Hanukkah, in the context of Kwanzaa . Are you willing to give yourself the gift of health? And then you're going to incentivize people because at the beginning of the year, you and every other nutritionist are going to say, hire me, hire me. But we didn't want to beat everybody to the punch and say, if you commit before Christmas, you will get, and that week that leads us to week four. The deadline sequence, the holiday again like sequence is give them a bonus. Give them an extra coaching session, give them an extra class, give him extra meal prep, give them something that's irresistible to say, Oola is the person I want to learn from beloved. Oh my gosh, I love everything. Everything what you said. And it's like it stands so much. That is exactly what's going to happen. January comes, everyone would be say sending them the diets. Yes. So so your now your unique, your unique positioning is that you're going to ask people to make a decision both for other people. Social curator is preparing you to be first to market and top of everybody's mind instead of following the crowd and Oola and to anybody else who's, who's watching what I just told you there's a really good chance that 100,000 nutritionists are going to follow my plan because it works because it works. We know it works, right? So there are three M's to take into consideration when it comes to positioning your business during the holiday season. Number one, the message, and you just said, I know my message now I feel excited. Okay, I just told you, guess what will look 100,000 other people are going to have the same message. But let me tell you the upside. The messenger is different. You and I could say the same thing, but somebody needs to hear it from you and somebody needs to hear it from me. And let's just say hula that we had the same message and we give it the exact same way. But then the medium, maybe you do writing much better than I do and maybe I do video better than you do. So I have to tell you and anybody else who's watching the three M's, the message, the messenger, and the medium hula step into your power because nobody can do what you do, how you do it, and showcase it the way that you do it. So if we go through this coaching session, we just had question, how do I stick out in a saturated market during the holidays? The underlying question is am I unique enough or am I going to sound like everybody else? Now it comes back down to action. What is hula going to do in the next four weeks to move the needle in her business? I can't make that , I can't tell you what to do, but right now, what do you think you're going to do in the next four weeks?
Speaker 2Uh , so definitely I'm going to follow the plan, eh, from issue 29 so I will be posting every day and my , which I actually started doing this about two weeks ago. So I think I w I ma I wonder if I should go back and start again from the week, from week number one and then and redo the messaging. Yes, I think I will . The message was fine, but it wasn't as detailed as you just pointed out. Like talking exactly about the yeah. What people do, they're afraid of over eating. They want to fit in a dress for new year Eve . They don't want to feel guilty because there are so many parties. And yeah, I can, I can definitely help them and convey the message.
Speaker 1I love that. So now we have your action for the next four weeks. Now here comes the accountability. Can you reach out to somebody in the group? If there's anybody who's watching who is in the health or nutritionist space, can you shoot Bula at DM, a personal message on Facebook and the, and whoever reaches out, you guys create an accountability pod. I don't care if it's one other person, I would give it to a hundred people. Imagine if a hundred curators who are all in the nutrition space went to Lula and said, let's do this. And they're rooting for you. We're rooting for them and you're all pushing each other. Good. So now we have the question, the underlying question, your action. Four weeks of posts speaking directly specifically, or you're going to start over again starting this week and you're gonna be able to do it . Accountability with people who reach out to you via personal message on Facebook.
Speaker 2Awesome. Thank you so much. How can you not wait, how can people find you on Instagram? Uh , it's eat , move a revive. Beautiful. Eat. Move around and make sure I leave a comment so that people can find you too . Okay. Wonderful. Thank you so much. Thank you. Okay, we're going to bring on Heather. Hi, how are you? How are you? Good . I had to come outside because my house is crazy right now. Um , but my question was about gift certificates for the holidays cause I , I know I'm originally a massage therapist, but I'm branching out into my business of helping moms , um , find like holistic healing. And so I'm doing packages where they can do a zoom call with me, do some meditation, do some healing, some, you know, a bunch of stuff. And then at the same time they could also even purchase a pendant that didn't make the house with crystals, with the healing. So I kind of have products, but I don't necessarily always want to sell it as a product. I want to sell it as a gift. That makes sense. Yeah. So if you wait, so I'm sorry you want to sell the product? No ball . So I have um , gift certificates that I would like to sell as the holistic healing package for the new year. So I'm going to like advertise it as, you know, get yourself in gear. Let's jumpstart it with some of these meditations, some of these things that I can do on a call with you and give you assignments and homework for you to get prompted. And then in addition they could also purchase , um , like a crystal pendants that I make that helps from the call that we discussed, what areas I think they might need.
Speaker 1So they, so they could do kind of both at the same time. Great. So what do you think would be the lead in your dream customer? Is your customer in the market for like, I'm tired, I'm overwhelmed, I'm stressed. Like I really just want to change my life in 2020. Or do you think she is looking for like I want to splurge during Christmas. I want to do something for myself. Like I want the whole enchilada . What do you think? So
Speaker 2from a mom of four boys, my, my message is to help empower mothers that feel chaotic and need some grounding. So that's what I'm trying to get to for them as well is to give them a sense of calming in the tools they can use in 2020 to kind of get more grounded. Does that make sense? Yes. But who's buying it? The moms? Well moms or dads for the moms, but mostly I would say moms probably cause they don't want , who's going to hear it?
Speaker 1I think so too. I think so too. And here's the thing, if you believe that the moms are buying for themselves, which I think the thing around Christmas is so good. Like you just say, I am a mom of four boys. I know how chaotic it feels. And I find myself buying gifts that I love for everybody else and I don't give myself the permission to buy an amazing gift for myself. What would it, and then you fill in the blank for what they do with you. So you write this copy that is really resonate with them and they don't need to buy it, give certificate, they need to buy it gives it to the , it gives the kind of teaching that they have to give it away. But as a mom, she might be like, Oh my sister could really use this or my best friend. But you want her to do is buy for herself. Exactly. Because
Speaker 2I think too is self care that as moms we don't do stuff for ourselves. So I want people to know it's okay, you can splurge on yourself or saying, Hey hun , this is what I'm buying for my Christmas or putting in my stocking for myself know ,
Speaker 1and that's all of your copy. Now, let's see. Now, let's see. So I'd love that that's dialed in. Like I would carefully removed like the ideology of a gift certificate. It's just buy . So your action is to book yourself a session or book yourself a packages of obsessions. Then what I want you to do is on your checkout page, how are they buying this? Is it like a Shopify account? Like, yeah, it'd probably be, yeah, Shopify. Yeah. Either Shopify or something. Now most of these checkout merchants have the opportunity to add something on. So you'd be the perfect opportunity during the holidays to frame it as a holiday sale. Like here's a stocking stuffer appendant for yourself that normally retails for 99 but if you buy now is 69 no did that. Then what you could say is do you know somebody who could use a session for themselves? If you add on another session as a gift, you get a 10% discount and guess what? She might even buy it for herself. That's awesome idea. Yeah, love it. Okay, good. So the coaching for this came down to how do I, how do I position the idea of gift certificate? Underlying question is how do I speak for themselves? Exactly down to the action. What is Heather going to do in the next weeks that will move the needle in your business throughout this holiday season? What are you going to show up? Be consistent, like really try to get, I want to get to the heart of moms like I feel them. I know them so I just, I want them to know it's okay. It's okay. They can purchase for themselves. So Heather, if they purchase like if I wanted to buy right now, do you even have the button set up? Do you have the transaction page? Not directly. That's something I have to get started. Yes , so any, so Heather is here and Heather knows what she's going to sell. Heather knows how she's going to frame it and Heather knows how she's going to upsell. Anybody is watching this right now and your ability to see Heather, the logistical component of setting up or checkout page and then when I want you to do to go into the group , you're going to put a post and say on this date I am making the decision to set up my checkout page. Then when you set up your checkout page ready to go, you're not going to talk to me. I'm going to say on this day you guys and everybody on that thread is going to commit alongside you. Hey Heather, just like you, I know what I want to sell. I know the message, but I haven't even made like a purchase button. So on your thread, these are just people stay accountable to what they're going to do in 30 days. Perfect. Yay . You and your mom awesomeness on Instagram. It's called mystical underscore mamas . Oh, why not? They're all right on . Aww , she's cute. I love her energy. Watch these posts. Go up in that group today. Watch it. Go on. Watch us change our businesses in the next month. And then just wait till 2020 comes around. Hi Robin . How are you? I'm great, thank you. I'm so nervous. Okay. Sorry. I'm so, I don't know where to start. I'm a photographer. Um, I kind of do it all. I am, as I've been listening to everyone else's stories today, I've been learning as I'm going and getting ideas already and answers. Uh, but basically question
Speaker 2was how do I get my family and lifestyle sessions like on the go for November and December because my calendar is empty when it comes to those sessions and do I do I discount my services, which to me feels wrong because I'm discounting my talent. Like do I, do I discount my , my pricing or do I try to offer more stuff to entice people?
Speaker 1And this is what we spoke about , um , when it comes to an irresistible offer and the thing is you don't have to discount what it is that you're providing but you could provide a little bit more in regards to incentivize somebody to book something for the holidays and it's so easy buy them because one of my really speak friends reached out to me and she was like, I'm desperate to find a photographer for family photos during the holidays. Who would I reach out to? And I'm like, Oh well you should be following these photographers because oftentimes people will have mini sessions and this is what like I just feel like you don't have to discount it, but a lot of times people don't need a two hour family session, a lot of minute session . So in regards to that, that's what I would a hundred percent double down on in the next few months because if they haven't booked something now they're really not trying to spend $2,000 before the holidays. Micro session at a local park and then back put it back to back to back sessions. I feel like people think , Oh yeah, I think pay $75 for that where they probably wouldn't for something else. So in regards to November and December, you really want to start putting out content and then you want to start finding out people in your local community. Where do you live?
Speaker 2Way up Northern Saskatchewan and Canada.
Speaker 1Okay. And so are people, you're normally doing family sessions this time of year
Speaker 2for Christmas? Yeah. Like it's winter already here. It's snowing . And so the romantic idea of the Christmas sessions are starting already, like people are on it. So yeah, definitely.
Speaker 1And that's great. And that's great. I would, I would reach out to a few people and say, Hey , um , you could DM them after you like them falling for a while and be like, I'm having a family session if you guys are interested. And if you bring a friend, I'll extend a 10% discount to you create people to go and bring in their friends and then they get like a discount. So imagine if you extend a 10% discount for every client that books, she could theoretically get a mini session for 50% off if she brings five clients your way. But guess what? Those five clients are full paying clients. Oh wow. Somebody here just like who's like a mover. Maybe somebody , maybe you know a mom at a local school who could reach out and be like your queen D and she could start organizing because she knows that the backend it's going to be beneficial for her is an awesome idea. I never thought of it . Oh go ahead .
Speaker 2I do mini sessions and I have like dates set out and like advertised already and all I'm hearing is crickets and it's like, Oh, okay, what's going on here guys?
Speaker 1Like okay so here if anybody's like Robin and they have a promotional, they have some sort of promotion coming up and all they're hearing is crickets and they're like, what do I do? My advice has only ever been go out and do something right because what you've been doing right now isn't working the way that you want it to. So you have to change your actions to get different results. So Robin , what I want you to do is I want you to go into the Facebook group and I want you to say in the next, well for you, like you're going to have to start like booking the session . So instead of saying 30 days, I'm going to say in the next 15 so I'm gonna put the fire in your bum, say for the next 15 days, I am going to reach out to eight to 10 potential clients who would be interested in booking a session and then offering them an incentive for their friends to come and book. Now, if I were you, I would go to people I already knew. Like a cold call is a really hard on social media, but you know, offering these sessions and going out to PTA meetings, waiting, like instead of waiting in the car, get out of the school carpool line or at school or ever walk into the school, see if there's any other moms hanging out. Take your camera with you everywhere for the next 15 days. So any photographer who's watching this right now, Robin, I want you to go into the group and put a post for that 15 days. You're going to reach out to eight to 10 people to personally ask them face to face if they would like to book a session in mini session. You're going to take your camera with you everywhere you go for the next 15 days because you would be so surprised that people are going to come up to you and ask if you're a photographer, please take your business cards, 15 days dedicated and then in that, in that post , 15 days from now, I want you to go back and tell us the results because here's the thing, Robin , you , you're saying you hear crickets. If we get one person to book, then your efforts were worth it. So now you know what to do next year and the year after to increase it. Okay? Awesome. Thank you so much. People find you on social media, so I am under shy horses photography util thank you. Dot. Thank you so much. Woo . All right , we have Juliet . One last question. Thank you . What is your question? No , my question is , um , I'm an interior designer and I sat said woman courses in a membership where I teach women how they can create their own happy, colorful homes that feels like them. So my question is, I'm now, I'm getting lots of attention on Instagram because I'm on Netflix, so my Instagram is going crazy and I want to leverage it. So let's think about using IgE TV , but I don't really know like the best way to use the IgE TV . Do you have any like any tips for me or do you think maybe that's not the best way to do it? Yes. So, so that I , so they understand that the question clearly you got featured on Netflix. Yes. And as a result, you've got a whole new batch of followers and you're saying these followers need to see more of me and I need to capture the attention that I have. Yes, exactly. I love this. So tell me what were featured on Netflix for? So I'm , I'm, I'm, I'm one of the contestants in the new interior design show. Ooo . Mazing and where are you located? I'm the UK. Okay . So , um, ah , this is amazing. Yet the answer is yes. 1,000 times over. I have said, I have a video where I quoted this months ago that IgE TV is your own Netflix series. Oh, do I think that you should be on IGT TV ? The answer is yes. Now the difference between stories and the difference between going live is that you can keep them candid and you can keep them real and fun and there's no pressure because they disappear. But when it comes to IGT TV , this is your opportunity to create tiny little television shows all about Jew . How do you pronounce your name? Jew . Okay. All of that is you . And what you want to do is to highlight yourself as an authority and as a professional. So your tagline right now was I empower women to create spaces that like bright spaces that feel like home. Is that what you said? Happy color . Oh , I love that. So I love that. So if that means your tagline, your first 10 videos should be only about happy, colorful places that feels like them. And you could work with me past clients or you could just show 10 spaces in your home and if you don't want to open your home then to a workspace and you we, you don't have to do a whole house tour. People don't have time for that. Say this tiny corner. I don't know what I honestly do. I don't know what I'm looking right now, but it's so adorable. I just want to think here. That was , you're saying your IgG is, this is the spot where I do interviews where I do podcast , where I go and I have conversations and this background and then you do a measurement. Bring out your, your measuring tape and say this is five feet by eight feet. Do you have a five by eight foot house that you really want to make, feel like your own at a professional division of as you have your phone conferences or your video conferences and people look at them like, Whoa, I have five feet by eight just wallpaper, dimension, Papa color. And you want you three steps. So your first 10 shows are going to be about spaces that are fun and bright and feel like you. That's it. So I need you to first think about what are your 10 spaces. Then what I need you to do is to put a limit on the video, because you could probably make a video about your space right here. That's 17 to 20 minutes where you bought everything, how you sourced it, what was the inspiration in the beginning, people are not sure if they want to spend that much time with you. So each video will be between three and five minutes. So in order for you to get three to five minute video, you're probably going to be working with a videographer for about 45 to 65 minutes. So I know that's crazy because the videographer needs time to light it and then to move it and to explain, okay, so if you want to do 10 videos, then you're going to have to book a videographer from anywhere from eight to 10 hours. And you could do that over two days, four days, six days. So now you know this is what I need and now as you, you need to go to what part of the UK do you live near? London. Okay. So then you could probably use hashtag London video or London videographer or London videography. This is how I find all of my videographers when I travel somewhere I go and then you look at your videos and then you have to find somebody who style represents you and then you give them, you're probably going to have to do around 30 videographers before somebody has the time availability and fits into your budget. Now here's the thing, you have to determine your budget. So when I say, Hey, I'm going to need you to film for three hours, I need a two minute video. This is my budget on this date . Are you available? Cause then it just cuts out the in between, right? It's like they either say yes or they say no most of the time. And you think like is it worth getting a videographer ? That's how they do it myself. Cause I, I'm used to making videos like takes a lot off my time. Exactly. And here's the thing , if you have the time, if you can do , you could say, Hey, I have 10 hours that I could dedicate to this project and you build it into your workflow. Go right ahead. But if I think that where I would spend your time is like right now you have all this momentum from a push on Netflix, I might spend that time responding to DMS, putting out content, leaving posts , leaving comments on posts for people who use the hashtag for the show. So you're going to be your own personal, like your PR campaign for shoe , and then the other time that you would spend editing, I would pay somebody to do that because right now the attention that momentum that you have, Oh my God, okay . You have to follow up with us. Like you have to tell us in the group the show and you have to tell us some things are going. I'm like, we just wanted, we just want to root for you. And so in the next 30 days, for anybody else who's watching June is going to go in the group and she's going to put in a post of what she's going to do in the next 30 days. Now, anybody who would like to try their hand at IgE TV , you don't need 10 videos. Maybe it's just like, I'm going to create one IGT video and the next month I don't care what the number is, but put it in that thread so that you can keep you accountable and she can keep herself accountable and we can all celebrate your successes when you hit your goal. How can people find you on Instagram, Bluebird , anything cold ? Uh , I love that. I love that. I love that we cannot wait for you to win the entire competition. Thank you doll. So we look forward to seeing your videos. I appreciate it, man. Oh man. I love these coaching sessions with social curator members every single month. I mean, can you feel how excited I get? They have the most amazing questions and I feel so blessed to work alongside them in their businesses, celebrating their wins and learning. Hey , from inevitable mistakes we all make. To learn more about our guests, check out the show notes linked in the episode description, wherever you're tuning in from today. And if you'd like to learn more about social curator, you can head to social curator.com and get all the juicy details. I hope today's episode helped you with your holiday promotional strategy so that you can start implementing right away and we are going to be cheersing and clinking and hosting to your success in no time. Friend, thanks for listening. And if you've really enjoyed what you've heard this day and in the past, feel free to leave a review. It would mean the world to me.
Speaker 3[inaudible] .