[inaudible]
Speaker 2it is possible, but with your five hours, this is no nonsense. No surfing, no half business, no. I'm going to take a walk and I'm going to be responding to emails. This is like I'm working and this is my work time. You have to protect that time. You can not resent that time. Welcome to the Jasmine star show. My name is [inaudible]
Speaker 1Jasmine star, a photographer and business strategist from Newport beach, California and I am so happy you tuned in to the podcast today. Okay, so now let's work down memory lane. Just kidding. The show is a little over three months old, so not much of a memory lane, but I just love serving you with juicy business content every single week and it feels like we've been walking this journey a while, so thank you for being here. In this episode you get a front row seat to coaching sessions that we have on the inside and the social curator membership community. In today's coaching session, we discuss everything from how big your audience has to be before you start selling your products or services to. Also, what are you going to do if you're multi-passionate and you want to start a few businesses? This is just a sampling of what happens on the inside of social curator, my monthly group coaching program that includes community accountability and social media resources including lifestyle photos and caption templates and a proven marketing plan every single month that all of us follow in order to ensure that we're doubling our business. So I also want to let you know that if you are a dedicated subscriber listening to this episode the day it airs, January 21st, 2020 a a then today is your lucky day because for the first time in social curator history we are closing the doors to the membership tonight at midnight. So to get in before it is too late, you can head to social curator.com and I will see you inside our private community for more coaching sessions just like this one. And who knows, maybe you will be featured on the Jasmine star show in the future. So only time will tell. But it all starts with getting your booty on the inside. So you can head to social curator.com to save your seats. I can't wait for you to hear these business owner questions to show you the quality and the caliber of members on the inside. So let's jump right and because the water is fine.
Speaker 3Right ? Hi, my name is Kendra swells. I am a photographer and online educator. I host a podcast currently for women in business and basically I work with women to help them find their power, their passion, and their purpose in their personal life, in their,
Speaker 4Oh, nice alliteration. Although the peas girl, you're winning. Yes. Okay. Wait , what can I, what can we chat about?
Speaker 3So my question is, I, as I mentioned, run two businesses. So I have my photography business and then I'm also doing the online education with the podcast and helping mentor other female business owners. My photography business, I love both businesses. I really do am very passionate about both of them. Both of them serve women primarily. And my photography business is about nine years in, so it's very established.
Speaker 4So you're having an affair with your coaching and you feel bad for cheating on photography. I didn't do that. I was like, we'll cut straight to the chase. This is like a therapy session in here. I love it. Yes,
Speaker 1Kendra, there should be no guilt. There should be no shame. There should be nothing but excitement. I'm Elizabeth Gilbert in the book. Pig magic says that it is okay to have an affair with creativity. Like it keeps things exciting. It keeps things. And let me just back this up real quick. I am a proponent of monogamy. I have been happily married. I've been with the same man, just almost more . I'm almost half my life. So I am talking about having a creative figurative affair with something because we should express gratitude for the career that got you here, right? So we know that photography is going to be a revenue generator. We also know you have been successfully put yourself in a position that you've systematized and now you have the choice. Kendra, you could say, I could take a step back. I know the photography business is going and I could start getting massages every day. I can go on long walks, I can do three hours of self care. But instead you're saying I want to try something else in addition. So no , your photography business will not suffer. I don't think so. And how I actually think it will have the opposite yours photography business can flourish as a result of you finding creative creativity and fulfillment in a different Avenue. So there's that. Was there something around like the business marketing structure or was it like help me not feel guilty.
Speaker 3No, I, yeah, a little bit of both. So the guilt part definitely is there because I feel like I'm splitting my time. But that also falls into the, the logistical side of it where I'm also a mom so I have two young children and I already was struggling with time management when it comes to running a photography business and then you add in. Now I am doing this other business that I love and I'm struggling to balance it all and have time to really feel like I'm giving everything I can to both businesses.
Speaker 1Oh girl. Okay. So I love this question cause you know I ain't got nothing to do business this question zero with business and this has everything to do with permission and understanding because what you're saying is you came into this ain't Jasmine. I have two beautiful things that I really love and then we got over. It's okay not to give them both equal attention. And then what you came in and said is I'm also a mom and then you followed that up with some icing and a cherry and said I'm having a hard time giving it, giving all options, getting all three options. All of it. And I'm like, well that's, that's impossible math. Like you can't give 100% to three things when you only have 100% to give. And so now it just comes back and instead of beating yourself up for not giving three main passions 100% of your time, which is impossible, now you have to make the very luxurious decision. I was going to say hard, it's not hard. I mean this is a luxury girl. This is a luxury to make a decision of where your time is going to go. So if Kendra, your saying, let's just say hypothetically you want to work eight hours a day and in those eight hours a day you have to run your two businesses. And are your children in school during those eight hours or, or one or two of them at home with you? One's at home, one's in school. So we know that eight hours is a little bit of a stretch, right? Eight uninterrupted hours of work time. So if we're being real because we are like I just want to be 100 cause there are people like you listening and being like help me. And so Kendra, you are representation of many, many women who have children staying at home who have multi passions. So how many hours do you think you can work a day? Realistically about four . Four to six probably. Cause I do work, you know in the evenings too . So I'm an early in the morning so let's split the difference. Let's put the difference. Let's work with five. Let's say you can work five hours a day. And how many of those hours, because we know no , at least I'm, I'm guessing that photography is your golden egg, right? This is the thing that probably brings in the largest revenue stream. So we got, we got it. We got to treat the spouse. Right. So how much time do you need to adequate adequately keep your golden egg business running per day? I mean it's an appointment . It runs itself for the most parts are probably two hours, maybe a day for emails and follow ups , all that kind of stuff. Great. And so then am I too, am I hearing that you have three hours to invest in what it would take to actually elevate your coaching into being a strong revenue stream? Yes. Okay, so now we're working with real numbers here and so when you're saying I'm trying to give it my all to all we know that's not the case because our why's , you're probably giving a lot of time to your child at home and then both of them when they come home and that's great. If I'm , I'm looking at you were chatting and I could feel that's where you want to be and that's a great decision. So now we're working with five workable hours and this is where the test of will and determination in organization come into play because when you have five hours, I'm a look across at you and say, girl, you want to get two businesses the ground for five hours a day. You're asking a heck of a lot of yourself. It is possible. It is possible. But with your five hours, this is no nonsense. No surfing, no half business, no. I'm going to take a walk and I'm going to be responding to emails. This is like I'm working and this is my work time. You have to protect that time. You can not resent that time. And so if I were you, what you have to do five days a week is set aside your two hours every day . And then let's be real. Like I'm a photographer, I know clients, I know seasons, I know deliverability and I know snafoos. So there's going to be some days where you actually have to dedicate four hours to it. Right now on that day, your love affair, passion coaching project will get one and you don't say, dang it, Kendra, you're just, you're dropping all the balls you're doing. No, you actively and cognizantly made the decision to say, I'm spending more of my largest jet revenue generator and I'm going to give myself grace for the other project. So when you take a step back, okay , what? Okay. So what I want to do is Kendra of 2025 okay. You have your photography business, you probably have like an assistant or associate like running things for you from admin and you have your coaching business and you are feeling fulfilled and they're both bringing in equal amounts of revenue. So you have like a 50 50 revenue split stream. Both of your kids are in school by then you have a little bit more time management. What does Kendra of 2025 say to Kendra of today? Like what does she tell you?
Speaker 3Take things as they come because I tend to jump ahead. I tend to look at 2025 and go, I want that right now. And I realize that's not necessarily feasible at the time that I will have when my youngest daughter's in school, I don't have right now and I don't want to wish that time away too quickly because in a year and a half she'll be in school and I'll be missing that time with her. So right now I just need to give it what I can give it and then not stress about the time. I can't give it right now because it's going to something way more valuable.
Speaker 1That is what I want you to say to yourself every morning, but that's it. You answered your question. Now you have a clear path to productivity, determination, hutzpah and grace upon grace upon grace for you to hang out with your daughter to build a two businesses and be really successful along the way. Congratulations. You answered your own question.
Speaker 3[inaudible] I needed the permission though. I love this. Kendra , how can people find you on Instagram? So my photography business is at Paisley lane photography and my coaching business is at girl means business with the podcast being in the same name.
Speaker 1Perfect. Thank you. Thank you. All right , who's next? Thank you. Kendra. You started off with fire girl. Bye . Yeah, Kathleen veers . Yay. Okay. I am Kathleen
Speaker 3verse . I am a psychotherapist in private practice and I also teach busy women have to stay mentally healthy online and my self care membership once a month.
Speaker 1I love that. I love that. Okay. So what is your question though?
Speaker 3So my question is, how big does your audience have to be before you start selling a product or service? Or does that matter?
Speaker 1No, it doesn't matter. Like we , we have seen way too many success stories of people who , you know, selling with like, Oh I have 15 people on my list and they have a great phenomenal launch. So numbers don't matter, but numbers help. So I always am a straight shooter. I always want to say anything is possible because it's the internet. But statistically they call it the 2% rule . So 2% of your audience will invest in something you put forward. And of course there's limitations like outliers. Like if I put out an offer for $100,000, there's a good chance that people , you know, 2% of my audience is not going to buy into it. Um, and then if you put out something that's really low, like say 99 cents, there is a chance that more than 2% will buy it. However, statistically it's hovering at that two to two and a half percent rate, which is why you've always seen me as an advocate on the inside of social curator, not to depend on one platform, right? Like I think people , um , knowingly unknowingly say , Oh well Jasmine's all about Instagram. And I'm like, no, I'm not. I'm , I'm all about diversifying my Easter egg basket. Right? And so when we look at your business, we look at your social platforms. I know you're active on , um , Instagram. I know you're active on Facebook and I know that you are growing your newsletter, like your , your list. Correct. So if you were to add all of those together, and then what I like to do is I like to back out somewhere around 15% because I do know people who follow me on Facebook, probably also follow me on Instagram now, all of them. And then I do know that some people on my newsletter list probably follow me on social, right? So I take an aggregate and then I take out around 15% just to, I just put , I know I just pulled that number out of thin air. I just don't want to say that all of my platforms equal this when I know they don't. So 15% sound a little reasonable and then I take 2% of that. So that is why I'm a big proponent of creating content, both free social media and then creating opt-ins, free gifts, guides, videos, eBooks, which I know you're doing to your audience to grow that list. And I always, I always definitely want to come in and really be straightforward and forthcoming about what it really looks like because when we go into a promotional period, we like to create clear identifications of the source of the lead. So when we have people sign up for a free class, we create links, one for people from my newsletter list, one for people from Instagram, one for people from Facebook, and we could do this for however many sources you have. But I felt like it's really important because the first time you want something, a new product and new offering, a new service, or even if you're promoting a current offering, it's really important to know where are your leads coming from? Because you could say, Oh, I have you know, 2000 followers on Instagram and I only have 500 followers on Facebook. But if your followers on Facebook are actually converting, it's a very clear sign. Whoa, I need to spend more time because more of my audience is here. So that's a very long answer to a very straightforward question. What is the percentage, the nutshell version? Cliff's notes version two to two and a half percent. That's why we advise growing all platforms. But when you do go into promotional period, not to be emotional about the source, but to actually start measuring it if you have the capabilities. Perfect. Thank you so much. Oh Kathleen, I how can people, how can people find you and hold on a second, I have to bet I have to take a step back. Did I answer? Did I , is there something lingering? No. I mean, the only thing left was just cause my, my membership is growing but very slowly. So you did answer it just like what is, you know, what should I expect with the audience size that I have? So that really did answer the question. Okay, good, good. I just want to make sure that I don't leave you hanging and girl, how can people find more of your awesomeness? You can find me on Instagram at self underscore care underscore bestie . Thank you. Self care bestie. I appreciate you. Thanks so much. Hi Jack . Hi Jasmine. How are you doing well, I do well. Awesome.
Speaker 3Okay, so I'll introduce myself. Let's pull up a chair. Okay. I am Jill Christianson and I am a coach and mentor for women entrepreneurs who want to launch and grow a successful side business.
Speaker 1I love that. Well thank you for being here. How can I serve you today, Joel ?
Speaker 3Yeah, so one of the projects that I'm working on right now for my community is uh , we've been talking a lot about the importance of having an influencer brand in order to grow a successful side business. And I've been teaching a lot of the concepts and principles, but what I found is that it doesn't necessarily translate the principles that I'm teaching and how I'm practicing them in my business. Influencer brand isn't exactly translating for them when it comes to building a product based brand. And so I put it out to my audience and asked them if they would like to watch me build a brand from the ground up. And the response was really just phenomenal and my audience loved the concept. And so I am committing to building an influencer brand from the ground up on Instagram and I'm documenting that for my audience. And so my question for you is, what is the best way to leverage the project and to leverage the documentation that I'm going to be doing via video?
Speaker 1I love this. Okay, so explain this to me like I'm five. When you say are you building a brand from the ground up and it's your own,
Speaker 3it will be my own. Yes.
Speaker 1Got it. Got it. Okay. Well, here's one thing, Joel, do you think that people are going
Speaker 3to say, well yeah that works for Jill because she's chill , right? Like if you did it like I'm a firm believer, you're like if you did something once before, you can do it again, but faster and easier because you've learned from the first time around. How then are you going to say that you building a brand up is like an agnostic test test, right? Like how do we say it's not the Jill factor, but it's the build a brand factor. Exactly. And so is that question for me. You want me to answer that?
Speaker 1Well, just so I can give clarity and I mean unless, yes , yes, yes.
Speaker 3So currently my brand is all around business and helping women build a side business. But I also want to build a brand and the beauty and the fashion space so that I can promote products. So the vehicle that we use to monetize women in their side business is network marketing or the leverage sales model. And so what I'm going to be doing is building a brand up in the beauty and the fashion space as it relates to self care. And so it's an area that I don't have a following in yet.
Speaker 1Got it. Yeah . Perfect. Perfect. There . There's clarity around that. My question then becomes though, but is this the Jill factor? Like you know like if I said, Hey guys, I'm going to start like a new Instagram account and it's going to be about food blogging. Like one I suck at food, cooking, food, cooking. I don't even think it's the right thing. I, I'm terrible at cooking but I think I could probably kill it because I get it like the like I get how it works. So are you preparing yourself to buttress this new venture by saying it isn't that X factor X being Jill, right? This is an X factor. This is w what it takes period. Like are you going to bring other people along? Like, cause here's the thing. I am trying to prepare Jill for the best possible scenario and the best possible scenario is yes, Jill does it. But can Jill take along two or three other businesses and apply the same principles and get met with the same results?
Speaker 3Oh , so even doing it like alongside a couple of other businesses as part of that part of the documentation. Yeah, I love that idea.
Speaker 1Okay. Cause then this goes back to my answer in how we're going to leverage this. You're going to leverage other audiences. You're going to have people apply to be the three people who you're building the brand with. I love it. Okay. Oh hi . Love is, I just, this is like a reality television show I want to watch. I'm honestly , okay, so Jill, so I'm just one number one, I would just want to say thank you. Thank you for allowing me to push and prod and poke holes because then it changes the scope of my answer because if it was like, no, I'm just doing this on my own. Okay, then the answer is to look a little different. But if you are open number one, that is so much digital swag, I can't even deal with it because you're saying, Hey guys, I'm going to do this. And watch me not just do it with me, watch me do it with Sarah , Joanie and Michelle and watch what happens when we all apply this and here's this ankle . Don't know, right? We don't know gel . We don't know if you do this. And like in the first month you have 8,000 followers in the first month they have eight followers like we don't know. But then your only objective then would be to assess what is going on and how do you fix it. And let me tell you from a thousand times over, people learn more from what's not working than what's working. So don't be afraid of that. Like just think of how do I make a win ? Now you're going to make a win. Now you're going to have like um, uh , an opt in page like an application and you could do this on Google forms and you're going to be sending people there and they have to fill out an application. What is their current size, what do they want to do, what are their objectives? And I want you to make this like they are applying for like scholarship , like the road scholarship, right? Like they need fiery hoops because if they can't number one follow directions and if they can't, number two put forth a proper application. They're already showing they're not of the ilk that you want who can actually do the work for the transformation. And so you then start creating promotional swipe ups for ads on Instagram because I'm pretty sure you want to build that influencer brand on Instagram, correct? Yes. So you would just start doing swipe up ads and now you don't need , um , you, if you, do you have a business account? I have a Facebook business account and personal Instagram. Okay, no problem. You can create an ad inside of Facebook and Facebook ads manager and run that into Instagram. I have a personal account and you can have a swipe up as long as it's an ad on an Instagram account because you're paying for people to see it. It's not like one organic swipe. So you'll be doing that and you're gonna be speaking to your audience and you're going to be making a video and it doesn't have any fans that you can be like, Hey guys , um , I'm building a brand from the ground up and I want to show how you could do it too. And you are going to position yourself as the guide. Everyone's gonna be like, Oh my God, I want Jill to make over my business. And then all these people. And then I would put one of the requirements that they post on Instagram, their video application. Oh cool. So now what you have is you have anywhere from 10 to a hundred to a thousand to 10,000 women who want to be, have their brand revamped by you. And all of those people are putting out a video on Instagram saying, Hey, and on the application they have to drop the URL to the video on Instagram. Cause you know how people put it on stories and they just want to hide it. [inaudible] like they only share the story to close friends. No, no, no, no. We need to keep this on Instagram. We need to make it public and then you need to keep it public until a certain date. Cause I need time to go through and review all of those things. So application process of fiery hoops , um, make the application robust, make them make a public declaration. And that when you're saying like, how do I get eyes on it? Oh you get eyes on it by having other people promote it. Okay. Super cool. I love it. This has totally blown my mind. I am so excited for you Joel . I can't even deal with this. Okay. How can people find you on Instagram? So on Instagram you can find me at hot mess with finesse. Hey, I love that. I love that. I look forward to seeing your journey. Make sure and share the outcomes. Right? Like what I would like to do is maybe you can shoot me a DM once you've closed application process because I'd like to synthesize and then present it on the inside of social curator, like the learnings, what happened and if people would like to maybe put their own spin on it in their own way, I think it would be super valuable. Okay. Thank you doll . I appreciate it. Well
Speaker 5my name is Sarah Bredesen . I am a Tupperware business leader and that means I get to work with everybody in my company to help bring their dreams to reality through the in home demonstration in our products and social media. And the question I have is what are some of the best practices that I can use to share with them? How can they bring their demonstrations and their products to life on social media and make it authentic and real to them?
Speaker 1You know, you can, people will ask a similar question and if you ask 10 different people they will get 10 different answers. But what I would say so strongly and we see this on the inset is social curator, is that stories are the mechanism of marketing in the 21st century. And the good news is that stories have been the mechanism of marketing since cavemen were drawing pictures on walls in caves. Like we understand and we learn by story. So how then do we articulate the customer journey of story selling Tupperware in a digital format. And Sarah , I have no doubt girl, I am looking at you and you, I have a feeling you could probably, if I give you like duct tape in some pipes that you could probably build a plane. Like I look at you and all I see is like utter professional. Like you, you're , you're a doer and I think that it's powerful. But I also think that somebody who's watching see Sarah and is just like, I could never be that or do that. She's special. But what if Sarah became the curator of very powerful stories of other people with seemingly similar backgrounds telling their story in a compelling way. So all you need to do now is be the aggregator of [inaudible] Tupperware stories from distributors. Is that, can I use that and can I use that distributor? What's, what's the right terminology?
Speaker 5Um, distributors of old are now business leaders.
Speaker 1Perfect. Thank you. So business leaders. So if I was a business leader and you were watching the stuff that I was doing and you just liked that I was doing meal prep, I did a four part Instagram story series on meal prep and you were following me and you're like, I wish more people did this. What I want you to do is I want you to DM me and say, Hey Jasmine, can you export your Instagram stories? We would like to share it on my Instagram and I'm going to run it by corporate to see if we can possibly feature you and tag you on Instagram, on Tupperware's Instagram account. So all you have to do now, now you go from teacher, now you go to um , museum curator and docent. You need to start getting those art pieces. You need to start collecting those stories and then you need to become the vehicle and you need to create the, the Tupperware Instagram account, the Tupperware like newsletter, the Tupperware Facebook groups. Like you need to become the curator of all these powerful stories and say, do you see, do you see Sarah in Minnesota and how she made popsicles at this time? Did you see Monica in New Mexico? How she packed up her husband's burritos in this like, but she told the story. It's not Tupperware's great. It's what made the Tupperware great. How did she use it? And your , your main focus probably for 12 months is to make yourself an in disputable authority on aggregating Tupperware stories and posts. That has to be your focus because when you become that, then people are going to start coming to you and sending you their stories. So there've been times where people are talking about social curator on their Instagram stories and they'll tag me, I will DM them and like, can you export this video and send it back to me? I want to save it. Can I share it? And people are like, yeah, of course. So I'm just collecting these. So when in in January, 2020 we go into promotional period. I want to start sharing their stories in a very concerted, logical, compelling kind of way. Okay. Is, do you have any lingering
Speaker 5questions? Um, is the same stories on Instagram, is that still, I know Facebook now does stories too. Could they use the same cause I want to be able to teach this to the people within my company as well. So it's not just me, it's them sharing their stories as well and be able to help them not be salesy and just share what they love about the products and things like that to help their families and whatnot. Absolutely, absolutely. Now as like a caveat
Speaker 1which will then position yourself as an authority is what I see a lot of people, I mean I see like 9.7 people out of 10 push their Instagram stories immediately over to Facebook, right? So you're creating stories and you have the OB and you have the ability to push them to Facebook. But what happens is like the voting mechanisms and the stickers and the engagement tools that work on Instagram don't carry over to Facebook. So people are trying to vote, people are trying to use a slider, people are trying to respond and it's broken. So what does that convey to a Facebook audience is, Oh you're the leftovers, not in Tupperware. You're the leftovers wrapped in saran wrap. You're not loved. You know what I'm saying? So we have to do is you have to explain the power in , in downloading the photo, uploading directly to Facebook, and then adding your own native Facebook engagement tools. And you can put it right on top of the story . You don't need to repeat it again, but just make sure that your audience on Facebook really feels like they're being spoken to. But the, at the end of the day, Sierra , if you were on LinkedIn and you saw a really compelling, like how to pack your lunch with Tupperware so that it doesn't spoil in the office, right? Cause we're wanting to make content native to the platform that we're using. I want you to get that content. And I want you to take it to corporate or send it to your people and say, look at here is Joni in Florida? And she made this specific to LinkedIn. How, what market are you missing for the whole corporate sector who aren't using and buying and leveraging Tupperware? I mean, you just, you gotta be, you gotta be the museum curator, the docent, and you know, the proponent, the patron all in one for the next 12 months. Thank you. Oh, thank you. How can, how can find you and your Tupperware awesome is on Instagram. Um , I can be found at infinite shine . E. N. T. I love that. Thank you sir. I appreciate you. Thank you.
Speaker 3I'll go next.
Speaker 1Great. Kara .
Speaker 3Hi, my name is carrot K Hill . I am an Instagram strategist and the creator of the Graham guide, which is my online course for teaching virtual business owners how to market themselves on Instagram. Awesome. Welcome. Thank you for being here. Yeah, thank you so much. So my question for you, Jasmine, is I just launched my course , um, this past week. So we're in the middle of launching.
Speaker 4Oh my God. Congratulations. Thank you. Wow. All right . All right .
Speaker 3Ah , so , um, so yeah, so we're launching this week and I'm just kind of planning for 20, 20 planning ahead. So I would eventually like to relaunch again and like end of January. And my question is like, how do you , um, relaunch I guess the same product but not burn out your audience in the PR in the process? So , um , like if you're launching the same thing, how are you making sure that you're making it, like still relevant to the same audience ?
Speaker 1Well, this is, you know, I , I was asked as a similar question a few weeks ago at a conference and somebody had said, you know, Jasmine, like I had a very small Instagram following. I had a very small list and I ended up doing $28,000 on this launch. And everybody clapped it up. We were so thankful. Like this is like incredible, amazing. And she's like, and then I launched it three months later and I didn't break 10,000. She's like, I think it's because I was, you know, inauthentic on Instagram. And I took a step back and was like, that has nothing to do with it. The issue became you launched to the same audience, the same offering and just a small percentage of people who said no the first time will probably say yes the second time and it'll be half of that, a quarter of that. The third time you launch. So what we have decided to do on the inside of social curator is launched just twice a year and I'm not saying that's what you should do for a course, but what we have discovered through trial and error is that you have to let your, you have to let your audience breathe because if you're only known for selling and like let's just be real, like let's do some simple math. It's like you want to launch in less than eight weeks again, so you going through like a promotional period, then you're going through the holidays, then you do the new year and then you want to launch again and it's like statistically you're going to be putting your back up against a wall. I'm just, just my , that's like my gut unless, unless you decided to go so hard in creating so much free content to build your list and you were running ads to build your list and you were running ads to have people , um , engage more with your videos in your content because in order for you to have equal success from launch one to launch two, you probably have to double the size of your current following. And so when we just do math, and this is only us doing math ever, I refuse , like there was a while when I would take like a , a flop launch or something that we just didn't do so well. I would take it personally like it was me. Like they said no to me and it was like this whole awakening in 2018 that I realized they're not saying no to me, they're saying no to that offer. So I then have one of two options. I get to create a new offer that they may say yes to or two , I expand my list in such a way that when I present it to a brand new audience, they have the propensity to say yes.
Speaker 3Gotcha. Okay. So just focusing on like list building and do you think that's like a long enough time or do you think I should maybe push it out and really just focus on list building in that time?
Speaker 1I would say the max to launch a course would be once a quarter. Okay. Like yeah. Unless you have some other Avenue of really doubling, tripling your list and following. I would say like once every three months is going to be like that sweet spot because you have to do the warm up and then you have the closing of the card and then you have it . It's like it's a lot of promotional time and people, and here's the thing, the minute people feel sold to three consecutive times without any buffer time, they will tune you out or unfollow. So there's God, it's always like, to me it's always been like 75 to 80% give, give, give, give and when it comes time to ask, it's that 20 to 25% of the time.
Speaker 3Awesome. That's amazing. Okay, perfect. Thank you so much. Thank you so much. How can people find you on Instagram? Yeah, they can find me at , um , just at Kara underscore Cahill.
Speaker 1Thank you. I appreciate it. Thank you y'all. I love these coaching sessions with social curator members. They come to the table with such amazing questions, brilliant minds and beautiful hearts. To learn more about Kara , Jill, Sarah , Kathleen and Kendra, you can check out the show notes linked in the episode description wherever you are tuning in from today. So that's all for now. If you have enjoyed this podcast and you haven't yet, can you please be sure to subscribe or leave a review or hack if you want to do both. The Jasmine stars show will . Thank you. I just referred to this podcast in third person. I mean you guys, I'm sitting here trying to be cool and I missing the Mark. Okay. You'll forgive me. My apologies in advance, but Hey, if you're just as dorky as I am, you'll appreciate that. I hope you have a great week and I will see you on our next episode soon.
Speaker 2[inaudible] .