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Speaker 2[inaudible]
Speaker 1welcome back to the Jasmine star show. I have dubbed it this week, business boutique week because on Tuesday I shared with you what I think was probably the best keynote ed gave all year and that happened in national tenancy . And today I'm going to share with you a Q and a session that I participated in at the event as well. And this is the first time that I've ever shared something like this like me in real time with other amazing entrepreneurs. So this panel consisted of me, Christie, right? Kelsey Humphreys, Minyard Francois and Stu McLaren for other brilliant business owners and they are all in completely different industries and they amaze me with their insights and I think you're going to be equally as amazed during this session in this panel, we are taking you to business charge. I kid you not, you might be driving your car being like preached a man. Okay, we chat about everything from how to narrow down your focus when you're a multi-passionate, what to do when you're spinning your wheels and not moving forward, launching your business before you're ready. And I mean so much more. You are in for a treat. So let's dive into the recording.
Speaker 3We've got some questions that you guys have pre submitted and so we'll take those first. Then we'll just kind of wing it from there. But I'd love to start by introducing everyone here. Some of them you have already heard from and some you will hear from. We'll start with Kelsey. You guys, everyone knows Kelsey from our MC , you know her story and she did an amazing job and MC job is a really hard job anyway, but especially when you have so many notes and so many things to cover like should we've kind of thrown in the deep end and she's absolutely rocking it. So we're so glad she's here. And then next to her we have Jasmine star and I'll tell you guys I have. Yes, I have been just such a fan girl of Jasmine for years and like I was talking about with the band, anytime we dream up the event I'm like we got to get Jasmine and this year we got her. So I'm so, so excited. She's here. She's an expert in social media. She has an amazing story of building her own photography business and incredible awards. And now she's just has a heart for helping you build your business. And what's really cool about everyone on the stage is they've either built their own business or love helping people build businesses or both. And so you're going to get some really unique perspectives, which I love the variety represented here. And then of course Manion who you just heard from a powerhouse, our CEO of the cupcake collection. And then at the end we have Stu McLaren and I want to tell you about Stu. Stu, you're going to get to hear from also, wow, a lot of fans. Stu has helped us in business boutiques so much. He is brilliant when it comes to marketing. He's brilliant when it comes to membership sites, but he's also brilliant when it comes to launching. If any of you heard the podcast where I interviewed Stu, I've got some Academy video training lessons with Stu . Um , but it's just amazing how you can be so much more effective in getting something to market. If you launch it, like don't just kind of soft throw it out there. You have an actual event with intentional planning and you launch something that's going to be a lot more successful and he's brilliant at that. So we're going to take your questions and guys, I've got some and I'll just toss it to you guys and then everybody can jump in on, on any of them. This'll be fun. All right . Our first question is from Mariah. Mariah, are you in here? Yes, there's Mariah. All right, here's Mariah's question. She said, I have so many passions and dreams. How do I combine them enough to feel fulfilled but narrow them down enough to create a focus that creates more success? Kelsey, I feel like you've been all over the place. I'll start with you then. Menu on you. Take it from there. I'm sorry. I
Speaker 4want that one. I want that one. Okay . Um , because that's me. Like, so I all of my life , um, was considered to be sort of like a ditzy blonde because you know, this is natural. Um, and they treated me like stick to something, you know, stop changing up, stop coming up with stuff you need to do some one thing and I learned in a class that I was taking that it's actually a gift that what people tried to make me feel small about was a gift from God. It's called ideation. Some people have the gift of ideas and so my encouragement to you is stop trying to not do all of them if that's what you want to do. Some of them won't be for you to make a business out of. Some of them won't be for you to keep for yourself. Some of them will be for you to share with someone else and activate someone else's idea that all you have to do is focus on one thing and all of the rest of them will get their platform. God says, I will open you up a window of having import you out a blessing that there will not be room enough to receive. And so that's my encouragement to you is don't try to throw any of them away. Use them for what it is that they, that they sort of like rise from the ashes to do. Does that make sense?
Speaker 3I love that too because I love that you gave her permission to , to experience those but, but the, there's a lot of wisdom and everyone won't be a business. And I think some people make that mistake because one of the things that said earlier is because it's so easy to get into business, then we want to turn every idea into business. And I am an idea person too and Oh my gosh, all of my ideas are brilliant at the time. Right? But then I love that, that you, as you focus, some of those things will have a place at Kelsey. You were talking this morning about pivoting and so talk about that a little bit because I've even seen you in the last like six months. Like really bravely kind of going a new direction . So talk about that. Well brave is a nice way to put it. Uh , dabblers don't dominate, but there's a difference between being a dabbler and an Explorer. And if you look at my journey, it's like Kelsey's doing 8,000 things and I have explored and explorers are somebody where they, you just want to do all the things, you to learn all the things
Speaker 5you enjoy that and you're not making a business like you said. I think there's a lot of people who dabble in there trying to make them into businesses and you're not going to dominate. However, the difference between a dabbler and someone who is going to do multiple things well is that you are full out. And that means you can't go full out on 50 things. You can do 50 things over the space of a decade or whatever, but which with each one you are all in. So I think if you look at your top priorities of what you want to do most, what's most fulfilling where there's actually some cash money to be had and then go full out. Let yourself have seasons and focus on one at a time. But that doesn't mean it's forever. And I think a lot of times entrepreneurs at the beginning feel like they're picking something for the rest of your life and you're not. You're picking what you need to do right now.
Speaker 3Jasmine, talk a little bit about kind of the evolution of business because what you started was one thing and similar to a lot of you. Um, and now what you're doing is different and it's just a lot of that. It's not, you had so many ideas, but it's naturally evolved and you've responded to that.
Speaker 1Thank you. I didn't want to take the mic because Mariah, I don't want to Rob you of the blessing, so I want you to receive this, but I'm going to take it from myself too because I am not, I do not have the gift of ideation. I have the gift of doing, and I think that's probably not in the Bible, but God gave me the gift and I'm just going to claim it as my own. And so I am lucky enough to be paired with a human who ideate 85,000 ideas a day. And thank God he is strong enough to be like, he's a fortress in . All I say is no, no, no, no, no. And then I hear one and I'm like, maybe so Mariah may be, you can speak ideas into others and you just gotta be strong enough to say that, that the idea was bad. The idea is just not right now. And I think that in every iteration of the business, because I feel confident enough to say as a woman in the 21st century, what you are doing now probably won't be the same thing you're doing in a decade. And the sooner that we embrace our ability to say, I can try and test new things, I just never forsake the golden egg in my business. So whatever your golden egg is, don't walk too far away from that. But try other things in equal proportions. When I take my eyes off 10% of whatever is my largest revenue generator and I can explore and give myself the permission to do that, I can then tap around and see is can I inculcate, can I protect my next venture by testing it without depending on it.
Speaker 3I love what you said too and one of the things all of you guys were talking about, and we've said this, I think in other places, but coming up with ideas, if you're a person that has that gift, cause I really believe it's a gift. Some people have the gift of ideas and some people they just struggle. Like whenever I'm working with dreamers. Are any of you in the room? Dreamers? Anybody? Okay. Oh wow. There's a lot. So what I've realized with my dreamers are there's two types of dreamers. There's the blank slate. Betty, she has no ideas. She doesn't know where ideas come from. She wants to start a business but doesn't know but doesn't have an idea. The Jane of all trades has 400,000 ideas and they're all brilliant and she's not sure which one to choose. I always in my coaching with my dreamers, pair them up, Jane's and Betty's because the Jane's can speak. The Janes can pull out of Betty's. Well, what do you like? Well, what do you do? Well, what about this? You could do this. The Jane's , we'll have that five thank you. 5,000 ideas for the Betties in a , in a minute. And it doesn't mean they're all great ideas. It doesn't mean they're all businesses. Thank you guys. Um, but there's such a gift in the community there. And so I love how Jasmine talks about that because you really can be , um , such an asset to someone that doesn't have that gift. Stew , I thought of something even in this , this isn't a followup question that they asked that she asked, but a question I get a lot of times that's similar to this is a fear of being too niche or niche. Which one is it? Um, a fear of being too specific in their business. They pick their idea and they're just worried. It's just too specific of a business. It's too niche niche. You work with membership sites that are the most niche sites I've ever seen in my life and they're incredibly successful. So can you speak to that a little bit? Cause I think a lot of people have that fear.
Speaker 6Yeah, I'm a, I'm not a Betty or Jane, I'm Maura , Molly momentum, because I'm more focused on creating momentum because we don't know where things are going to lead. But what I do know is that you will gain more traction for yourself when you get going. Now how do you do that? I'm actually going to talk a little bit about that in my breakout session, but I'll give you an example. So I was sharing right before we came up here, I got a message on Wednesday from a woman in our tribe. Her name's Tara, and she in the last 16 months, built a brand new business from scratch. And it, she just sent me a message that she had just crossed $450,000 in 16 months. Now here's the crazy part. Okay? And we talk about going niche or niche. She helps lash preneurs and I was like, Oh , what's the last preneur ? It is a person who has a business that helps women put on eyelashes. I mean, that's a problem, right? I mean like you're solving a problem there. Yeah. I was saying , I don't really know much about this industry, but what I do know is that when you go niche in the beginning, you become known for something specific, and I'm telling you, my friends in the beginning, it is better. You will gain more traction and more momentum when you are known for something specific. Now here's the fear. The fear is you have a stew . If I go down that path, I'm going to be cutting off all these people, all this potential, and I'm here to tell you, you will gain way more momentum. When you become known for something specific. Does that mean that you will only do that one thing for the rest of your life?
Speaker 3No, but what that does do is it allows you to attract people into your world. And so my advice to you is the more specific you go in the beginning, the more traction you will create for yourself and when you create momentum and traction, it will lead to all the other stuff. But the fear is that you're going to cut yourself off, that you're not going to have as much potential. And I can tell you, I know it's counterintuitive, but I see it day in and day out, whether it's people building businesses for lash preneurs or whether it's teachers with lesson plans or whether it's dog training or whether it is massage therapy, you name it, photography, fitness, finance. I see it all. And the more specific, the more success they have. I love that word too , cause people do, they feel like they're leaving money on the table, but it's amazing too because as you gain momentum in the one thing, you think that if you're going to do something new, if you switch courses, if you pivot that you're starting completely cold and you're not, that momentum carries over funds. You know your base. All that stuff plays into you starting that next thing a little bit further along, so I love that. All right, we're going to keep rolling. We've got some more questions to get through y'all. Renee says, and where's her name ? Is Renee here? All right . Oh Renee in the front. I love it. Renee says, I know I need to set goals but I don't know how or where to start. How do I learn to create goals from our business? I'll start with this and then whoever wants to jump in from here. Renee, for me, one of the things that I talk about specifically is starting with the end in mind. So you're not setting a goal today or this week just based on what you think you should do on a, on a micro level with your to do list. Because that just keeps you in the weeds of just keeping up with your to do list, which isn't real fulfilling and isn't going to get you necessarily where you want to go. But if you start with the end in mind, so what is your vision for next year? What is the vision for three years, five years, and you back out of that and your goals really just become the stepping stones to that vision. The goals become the mile markers, the plan on paper to get you to that vision. But it really, it's hard sometimes. I don't know if you're like me, it's hard to imagine three years. I'm like, I don't know what I'm going to be doing in three years. Like I'm kind of a commitment phobe and I want to have options and all that. But maybe start with one year. What do you want your life and your business to look like at this time next year? Okay, I can envision that a little bit more than back out of that. What must be true today to get me to that vision? I love that question. We asked that question a lot of times around our office. What must be true if we're going to get there, if we're going to pull off an awesome 2020 business boutique event in November of next year, what must be true today? What must be true next month? And so on. What work do I have to do? What effort do I have to put in? What sales do I have to hit to get to that end game? So I love starting with the end in mind, but what about you guys? How do you guys set goals or teach that , um , in your lives and businesses?
Speaker 7Okay.
Speaker 3I , um , I love goals and I have goals. I have goals on my phone, on my screensaver , so I see them every day. Um, but one of the things that I have learned over the last few years is to give yourself grace with goals. I think
Speaker 6we can beat ourselves up a lot if we don't hit our goals or we're not making progress towards the goals. Um, now with that said, one of the things that's helped me is I've gotten real clear about, you know , uh , what the goal is. Um, I've got real clear about like, how do I get to that goal? So for example, you know , um, when we do a launch for our products and services, we have a launch school. But what I know to be true is that in the way that I, it's the way that I show up in the strategy, the strategy have and the way that I show up will lead to that goal. And so for me, it's like I'm more concerned about how I show up and, and who I'm going to be serving and how I'm going to serve them. And that's the focus because at the end of the day, like hate to break it to you, but there's 1,000,001 things that can happen that can derail a goal that we have no idea it's going to occur. And so because of that, you've got to give yourself grace. And so for me it's about like how do I need to show up in order for , to give myself the best possible chance for that goal to happen. And so I'm more focused on how I show up than the goal itself. Um, but obviously , uh , it, they're , they, they're tied together, if that makes sense. I think it's also too , even like you're talking about so many things can go wrong. It's, you're constantly reassessing them because I think we think of, we interchange goals and resolutions, like new year's resolutions. I'm going to set goals in January, never revisit them. I'm holding myself accountable in November to something that no longer matters to me or my life has changed. My business priorities have changed. I use this example, it's silly, but in every single spring I run the country music marathon or the half marathon and I love this race. And so I was training for it last spring and in March I was actually on my way to a business boutique event and a man dropped a suitcase on my head and I had a concussion. And so I couldn't keep training and I had to stop training and not run that race. Now that may seem like the most obvious thing in the world like, well of course you wouldn't run. But it was so hard for me to let go of that goal and I think we do that, apply that to any area of your business. You set a goal and then we don't give ourself grace. We're holding ourselves our feet to the fire. When something in your life, big or small has changed or maybe you just changed your mind, maybe you changed your priorities. And so I love that of giving yourself grace and reassessing is this still the right goal? Am I still on track for the right thing? That's the most important to me. So I love, I love that example. I was just going to say too , I think more than anything, goals just give you the clarity in terms of which direction you're going, you know? And that is the most important thing for all of us as entrepreneurs is just having that clarity of direction. And I think, you know, so for from a goal setting perspective, that's why I love goals. It gives me clarity in terms of the direction I'm heading and then it's all about how I show up to be able to get there. We've got a question here from Elizabeth and I actually love this question because I would bet that everyone in this room has felt like this at one point or another. Elizabeth, are you in here? Where's the Oh awesome. Right here in the front too . She says, what do you do when you feel like you're spinning your wheels and not moving forward? So you're talking about momentum, but just in general, we've all been in that spot where you feel like I'm running and I am on a, on a treadmill and I'm not going anywhere. So let's talk about how you , how you get through that. Let me go
Speaker 1stew as much smarter than I am. So I would like to hear him talk, but I know that something simple that works for me when I feel like I'm spinning my wheels is I give the thing I want to get in in a very simple term. Many of us in this room are frustrated with maybe not getting the type of engagement that we would want on social. Very simple, very simple example in often , oftentimes we wonder, it must be about me, my contents not good. My family's not cute. My house is messy. It's, it's not. People just don't know who you are in. So if you were to walk into this room in , stand in the corner and say, why is nobody talking to me? Because you're not talking to anybody. So you give what you want to get and when you want grace, you have to give grace in. When you want your business goals to be achieved, the fastest way you get there is by helping somebody else achieve theirs. That is the thing that I have learned. I have made many mistakes. I never want to hold a Mike and not be say like, Oh, there was a few things in my past that like, Oh , still really embarrassed, kill me. But the grace that was extended to me has served as a marker. That girl, you got to show up 10 times for that for others. So we miss give the things that we want to get.
Speaker 3I love that. And that's such a great life lesson. Like that's not just a business lesson. Like it's amazing how reciprocal things are. This sounds so silly, but even as you were talking, I felt God or me to do that with my husband. Y'all know, I, I joke about how my husband has no feelings. I think he has feelings. He just doesn't show them and he's an Enneagram five. You'll learn about that. I don't know that they have feelings. Um , he, but I was, I was going through this phase where I was like, Lord, I just wish you would like see me or like express his feelings or calling me . And I felt God, say, give the thing you want to get. And I just started showering my husband with compliments and it worked. He just reciprocated the crap out of that. It was awesome. So, but it's funny, it's true in anything. It's not a manipulation thing. It's taking the focus off of being a taker instead and being a giver. And that's really what we're doing in business anyway. And as believers . So go ahead. I am an artist and a creative, so I'm just like always making things and it's all very, you know, butterflies and fun times. So when I find nothing's working, I actually stop and make a chart of what I've been doing. What has been the ROI on that? How much time am I actually spending? How much money have I actually invested? And I look at all the different things I've been putting my energy into. And usually on paper in black and white, you're going to see, but sometimes in our head and in our heart we can't see straight anymore. But on paper the numbers don't lie y'all. So if you're creative like me, I challenge you to actually write down and actually say, what have I actually done this week, the last week? Where did I spend my time? Where did I invest my money? Et cetera. Yeah, that's really, that's really good word. We do that around. Um , our business. Dave is always challenging the leadership team, but it's hard when you put it on paper cause it could be the thing you love so much. That's just so much fun, isn't working at all. And you're like, but I love it, but the market doesn't love it. So that's a really, really good words . Do , did you want to jump in on that one? Spinning wheels.
Speaker 6It's back to a Molly momentum. Um , just look at like where is the energy, you know? And so for me, again, when I'm spinning wheels, I want to get the quickest wind possible because winds create momentum. And so what could be the, you know , the biggest win today? Like real simple example. Um , when I travel, one of the things that I find difficult is fitness. I love fitness. Like at home, I'm a runner. I play soccer a couple times a week, but when I'm on the road, I don't know what it is, but it just derails me. And so I was sharing this with my mastermind group and they encouraged me. They said , well, what could be like one little thing that you could do when you're on the road? And I'm like, well I could do 50 pushups in my hotel room. They were like, great. And I know that doesn't sound like much, but that creates momentum. And so I did the 50 pushups and I was like, sweet, you know, for you ladies here today, you know, and , and , and, but in all honesty and what it does and now it creates a rhythm of my ex . My mastermind would check in and they're like, did you do another 50 today? And I was like, no, not yet. But I did another 50 cause it doesn't take me a couple minutes, you know? And so at the end of the day, success and momentum, it happens when you just start doing something, you got to start doing something. What kills me the most is when I see entrepreneurs spinning their wheels, thinking, thinking, thinking, thinking, thinking, thinking, thinking. And I just want you to start doing, just do something. Anything. Just start doing something because it will lead to the next thing which will lead to the next thing and then you'll create momentum for yourself. And that's the most important thing in business is creating momentum for yourself.
Speaker 3I love that. We have a question here from Bridget . Where's Bridget? Hey Bridgette . All right. I love this question and I think a lot of people have been in your shoes regardless of the type of business. Um, so I'm going to read this as a little bit longer. She says, I'm in the research phase of a wellness coaching business with a focus on whole foods nutrition. I have the story, the knowledge, the training, and an unstoppable desire to help others. I love that . However, my personal journey is not finished yet and my appearance doesn't match that of others in my field. Perfect role model of health and nutrition. If I launched before my journey is complete, do I risk failing from the start or is this simply a case of imposter syndrome? I'm going to hop, I'm going to start and then everybody, I'm sure we'll just bring it on this cause I can feel it. Um, where you are is your unique position. Where you are is your connection point. Where you are is your credibility. Where you are is the thing that's gonna make someone choose you over someone else. It's not a weakness. It's actually the strength that God wants to leverage in you of connecting with people as you walk this out. So I just want to encourage you, the thing that you feel like is holding you back, I think can be the thing that can propel you forward. But everyone else hop in on this one because that's it . But people feel that. They feel like I have to be, let's apply it to any, I have to be the expert. I have to be , uh, have X number of followers. I have to have X , Y , Z experience, income, whatever. And the truth is you don't even have to be the best to add value. You're better than someone you have more knowledge than someone you can help someone that's a little bit behind you in their journey, regardless of the business. So, but y'all hop in on here on this. I think a lot of people feel that that holds them back until they're some level of perfect or some standard regardless of the business. I guess for me,
Speaker 4I'm the prime example of exactly what you just said. I mean, I'm going to open a bakery and I don't know how to bake. You know? I think that it goes back to what I said from the stage. We are arrogant to believe that we came up with these ideas anyway. They're not yours. They were, you were tasked with it and so you've been called into something. I think a lot of times we're so busy thinking that we've been buried when we've actually been planted, that God is wanting us to grow into what he's calling us to do. And so I want to encourage you that you're probably the most amazing one yet. Because what would I have ever thought when I started this? I wanted field trip money. That's all I wanted. I wanted to help with the light bill sometimes so that we could have it all the time. And now we are sending other people through school and helping with college funds and all of that kind of stuff and voted best wherever we are because of God, not because of us. And so if you, if you realize that it's when you go in obedience to what he called you to do, you already said it. You have everything. But when you go in obedience to the path that he's led you on, he is responsible for the outcome, not you. I disliked it .
Speaker 1The minivan is so spiritual cause I feel like I'm going to heave in this place up a little bit. We like variety of tests . We did this on purpose. I know I , you know what? I just feel like it's holiness by osmosis. I was like, can she co-sign for me? God. So let's just break this down real quick step . I like to twerk too . Okay .
Speaker 8Amen. Amen. Amen.
Speaker 1I mean, she's like quote and philosopher, Kanye West on stage . I was like, I'm waiting . My PayPal. Okay, so let's that that is the truth with a capital T. like she could just drop the mic and walk out. But let's actually look at this from pragmatic business world in this tiny little land called Hollywood in California, they have coined the phrase the hero's journey because we don't pay millions and millions to watch Rocky beat the Russian in the first scene. We don't pay to watch Russell Crowe kill the emperor. In the first scene we paid a watch the struggle. Why? Because we self identify and we want to say that when
Speaker 3the lions come out from the din and when the Russians impede on us and when we're beating that cow in the freezer and when we're running eating up the Philadelphia staircase, we see us doing that and we say it is possible for us. Your story is waiting to be told. The question is, do you want to tell it? That's just it because we want the hero's journey. Boom .
Speaker 8We do book of Jasmine chapter three verse 17
Speaker 3sorry Lord, I'm sorry. I don't want to change the word of God so let's not have any books after my name. Okay. Oh I, I just am so happy right now. Um, Jamie, where's Jamie? I've got a follow up question for Jamie. Is Jamie here? Jamie's not here. Great. Well, all right , I'm going to ask Jamie's question anyway cause I think a lot of people, especially in creative businesses struggle with this. I want us to follow up since she's not here, but she asked what is the best way to handle copycats in your business? And I do see this a lot with online businesses of people stealing stuff and not giving credit. And even just in the online space, the Instagram's great space. It drives me crazy when I see the one quote going around from 5,000 people and no one's given credit. Even if you don't know, just put anonymous, don't know stole it from 5,000 other people. What do you guys see in your different businesses of just people stealing or copycats? Well, I put out two videos a week and it never fails later. I'll be like, Oh, wonder where that person got that idea for their video. Right. It happens a lot and I really had to pray through that to be totally honest with you. And what I realized was that if we are really trusting that it's not coming from us anyway, then we have to believe that the next idea is coming. Like when I started my video talk show, not very many people had video talk shows and then it was like, wait, this girl is a nobody and I really was is out here doing this. We have a whole video crew and all of a sudden like seriously everyone had video talk shows, you know? And I had to believe the next idea was going to come. The next interesting interview was gonna come the next interesting video idea. You have to choose. And that's when, if you hear like an abundance mindset, which can get woo woo and weird, but really it's trusting God. It's trusting God for the next thing is going to come. I love how my Angelou says you can't use up creativity. The more you use, the more you have. And it goes back to that abundance mindset. But I think that's a really good piece of advice. I saw or heard about an episode of shark tank. This was a couple of years ago where there was this issue of copyrights and someone's stealing, you know, a patent, that kind of thing. And the advice one of the sharks gave him, I think it was actually Mark Cuban said, yeah, you could take it to court. Yeah, you could spend thousands of dollars on lawyers. Yeah, you can pursue it. Yeah , yeah, yeah. Or you can just out business them. You can just be better. You can just serve your customers better, build a better relationship with your customers and your tribe. And that's not to say you're going to let people walk all over you. But I think the one person that stole your one idea that has two followers and one's her mom, that's probably a waste of your time to track her down. And you know, virtually beat her up because she took her like just go, go, come up new ideas and serve your customers better. That would be my advice. I mean obviously there's nuances to the situation, but um, but that's a real thing in the online world. Go ahead Sue .
Speaker 6I'm glad I did my pushups this morning cause we've got Rocky going on here. We've got Chrissy talking about beating the girl up. I mean I'm telling you, but here's the thing. Here's the number one thing that'll safeguards you against all competition. Are you ready for this? It'll safeguard you against any competition, your community. And so this is why I'm a huge believer in membership and community because your people show up not just for your product. They show up for you, they show up for the connection in your community. And so the thing is when you build that, it doesn't matter who rips you off. And the thing that I would say is that sometimes you want to give those people grace because what they're doing is they see something in you that they want a model and there's nothing wrong with that. We all, we all want a model, we all want to pick and choose and we all want to, you know , take from others and from inspiration. But what I'm saying to you is that at the end of the day, it doesn't matter. It doesn't matter when you have a community around your products, around your services and that my friend is who you show up for. Cause when you show up for them, they're going to show up for you and they show up for you in the way that they will reach out to those people and be like not in your original material. And they, it's way better when they do that. Then when you do it, you know, and I remember to give credit where credit is due. I heard a great quote from Tony Robbins one time he was in a, I was at an event and he was telling the story of how a young 20 something male came up to him in the audience and said, I'm going to be where you are in just a few years. And Tony looked at him and he said, that's awesome. You'll be where I was, but you won't be where I'm going. And I was like, Oh yes. So at the end of the day, it is exactly what Kristi said. It's just about at the end of the day, building a thriving community around you. That's to me, my, our safeguard. And then above and beyond that is just to out-market and out business.
Speaker 3I love what you said too , because you said they may try to be like you, but you have to. There's only one you, it doesn't matter if they copy your stuff, they're not you. And if you're coming, if you build a community that's showing up for you, then they can copy your stuff, but they're not you. So I love that idea of community. That's so powerful. And Steve's is going to be talking about that in his breakout. Okay. We've got a question here specifically for Jasmine, Jasmine. Uh , this is from Melissa. Sorry. Where's Melissa? Melissa. Great. Awesome. Melissa says, how did you gain so much knowledge about social media marketing and where's the first place that newbies should start to attract ideal customers? Um, I am just a girl from the hood with immigrant parents who was homeschooled that didn't learn to read till I was 11. Um, I was also never the person who was like a standout in the center of the room. I was never, the person who was talking was always a like a
Speaker 1Looker in a watcher. And I think that that served me well until I was about 25 when I realized that the only way you become a master of your craft is by doing. And then in just bracing the suck because it just really, really, really sucks. And people say, okay, so where do I go Jasmine? And I'm like, okay, so little secret website, Google. I'm like, if you want to know about social media, well you can follow me. And you know that those are derivatives of ideas of Mashable and Reddit and Forbes and tech crunch. I've come to believe that there are people who are curators and I'm curating what I have in M synthesizing it for the small to medium sized business owner because who of us in this room want to go through threads and threads of Reddit? And so you come to me for a distilled version and people say, how did you learn it? I read it. How do you want to know what you want to do? You read it and then you synthesize it from your point of view and people will invest in trust your point of view. And when it comes to finding your dream customer, I've come to believe and know with all of my heart, you have to know her like she is your best friend so you know where she is on the internet. So you know how to hack in to the cultural conversation. And I use this often and I will use it again. If I was a wedding planner or a jewelry designer or a florist, I would be inside of the bachelor hashtagging hashtag creating content that print that pertains to bachelor nation. But from my perspective with what I do, because if I had took a picture of my dog and hashtag the bachelor makes no sense, if I take, Oh, this is the color palette that I would choose for, I don't watch the bachelor. I have no idea who's there. But Bob and Jane, this is totally bobbing . Jamie did their great date in Thailand. I would have a tie based theme. I'm creating content that's pertaining to my dream customer, that's culturally relevant, inserting myself in a social conversation that I had no space and being, and yet she is there to find me. And that concludes business boutique week. Thank you for tuning in to the Jasmine star show today. I really look forward to serving you with more practical tips to build your business. So be sure to subscribe to the podcast where ever you're listening from today. And don't miss a single episode. And if you like what you hear, it would mean the world to me for you to leave a review from wherever you're listening. And I hope you have a crate
Speaker 2[inaudible] .