Hey there. Welcome back to another episode of the Jasmine star show. This podcast is meant to educate and inspire business owners just like you to build a brand marketed on social media in design a life you love. And I am so happy you're here. Today's episode is another social character coaching session that has been actually quite popular. So thanks guys for the feedback. You know, I love hearing from you on Instagram or when you tag me in stories or on Facebook and Hey, yeah, I can get in those message out there on LinkedIn too . Thank you guys for that. So this curator coaching session has been put together with lots of love. Today I'm talking to Amanda, Megan, Lynn and my on various topics such as how to use IgE TV and tips for running a business while educating others to build their businesses and a lot of stuff on the in between. I know you can't wait to get into this content, so let's dive right in. I will talk to you on the other side. Hi, my name is Amanda [inaudible] and I am a travel writer and travel professional based in Marrakesh , Morocco. Um, and so my question is, so I have a website and I also own a culinary tourism company. Um, and my biggest question is how to best use Instagram or social media in general to find clients who are planning trips to a destination and not people who are already in a destination. I think that, well, let me first before I answer, tell me what you are doing now to attract what you want, which is the proposed destination to where you're going or where are your future plans are going? Yeah, so for right now, I mean I'm looking to attract people that are coming to America. So it's just putting out constant content about, you know, inspirational type of content about this place and you know, an occasional throw in and like, Hey, Oh by the way, I have a travel company, we have a tourism company if you're interested in this. But as we grow, I just want to be able to reach people who are in the planning stage because once they get here, it's already too late. That is absolutely fantastic. I love what you're doing and I think that my answer is going to be great cause it's easy and it's going to be not so great because you're probably already doing it. But let's see if we can go through and change a little bit of the minutia . I want you to put yourself in the shoes of your dream customer. What is he or she thinking about before they plan a trip to Morocco? I would guess speaking from my terms is I am planning a trip for my husband and I, I first and foremost start in a geographic location of where I want to go. And then I look for uh , hotels within that geographic area. Now if you were to look at Morocco and focus on, let's just say the top three destinations that you believe your dream customer would go to. And then within those three destinations you itemize the hotels that you think your dream customer would stay at. We theoretically , we know theoretically a customer can stay at a litany of hotels in the area, but what you want to do is really focus on the hotels that you believe they will stay because you want to intercept them before they start making those arrangements on their own. So when you make a list of the types of hotels that they would be staying at, I would highly encourage you if at all possible to create content content that is your own at those locations because it solicits validity of somebody with their feet on the ground. So this is going to local tea shops in Marrakesh and your have Instagram posts like a week long of the top tee tops tea shops in Marrakesh and it's you and you can literally create all of this content in a one to two hour span and create multitude, multitude of posts within that timeframe . So it's going to be the thing you like about the tea shop. What's the order of the tea shop? Your hands holding the tea or you holding a glass within that. Then what people will do is as they're searching geographic hashtags, there's a possibility of them coming across what it is that you do. So this just takes time on the front end and I have to ask them , what are you currently doing this type of content? Now I do, I do do some, but it's not as deliberate, I guess I would say it's not as focused and planned out. And maybe that's where I feel like it's falling short a little bit because sometimes I feel a bit scattered and it's, and , and the good thing is so many people are in your exact situation. There's many people who feel scattered because it's as if I am telling you, can you go and boil the ocean, right? Like can you please collect all the grains of sand in Morocco please? They were like, where do I even start? But if I said, Hey, but this specific Palm tree, I want you to start collecting sand, then all of a sudden you say, I can do this. And so I know it probably feels counterintuitive to go really, really, really niche. But that is how you are discovered and that solicits validity because when somebody looks at Amanda and says, wow, she just didn't go to one tea shop over a span of like three months. And you can have a very specific hashtag that is referencing your company and you could what ? What is your business name? That's called Marrakesh food tours. Oh look at this Mary . You can hashtag, you know , [inaudible] food tours, T Mary food tours , um, and kebab or whatever, right? We're going to start segmenting the hashtags so that if somebody happens to stumble upon hashtag Marrakesh food and then they come across your post and then they see a segment in hashtag, they can go deep within that specific content about something they've already expressed interest. So even if they found your account by way of a broader hashtag, when they get to your, your account can see a further segmented hashtag. It then immediately positions you as an as American authority. So this is going really, really, really deep in very, very, very small verticals. But that immediately sets you apart from everybody else.
Speaker 2Yeah, I really liked that a lot. Thank you. It gives me a lot of direction.
Speaker 1Okay, that's good. So I am all about doing right. And so it's , it's , we spend a lot of time in theory and what I am going to invite you to do is to maybe workshop with me a couple ideas that you want to get done in the next 30 days. So what could you do in the next 30 days that I can keep you accountable to, to actually deploying on these new found strategies of going really deep and not so wide.
Speaker 2I think something that really has worked and has attracted people is when I tell the stories of like different vendors, like the people that are selling things. Um, so I think it would be cool to do a series like you're talking about tea shops, but like with people, so shots of people in their shops, the stories, the food that they're selling. Um, some video that goes along with it.
Speaker 1I am on done. Like I just love this. I love this idea because number one, just from like a math quant statistic perspective, photos of people perform better on Instagram, photos of people with an accompanying strong story about why they do what they do and what they specifically sell. And the benefit to the visitor in Marrakesh , it would just kill all day. So in the next 30 days, how many business owners do you plan on profiling?
Speaker 2I'm going to shoot for five. Um, and and if I can do more, great, but I'm going to set five as my goal.
Speaker 1Beautiful. So in the next 30 days, will these stories be shared on Instagram or will you just be doing the work but and then share?
Speaker 2I think I'm going to do the work in the next 30 days and then I will share it in as like December comes in as kind of our slow season. So I'm thinking that that would be a good time to kind of just like ramp up the engines a little bit to get interest generated.
Speaker 1I absolutely love this. So four weeks from now and then in December we're going to start seeing this content. On your Instagram? Yes ma'am. Good. So Amanda, if you know me, and I'm pretty sure you know me pretty dang well, when you say what you want to do, I'm going to do something to push you a little bit farther. So you told me what you're going to do the next 30 days and I love it and I co-sign. What I'm going to invite you to do is in addition to taking a photo of the person that you interview, I would love if you ask their permission and then set up your iPhone on a tripod and let's say it's a, it's a spice store. You will put your iPhone on in video mode on a tripod, and then it's just video of you and this person talking just, okay , Oh, this is what I do. And you introduction, he's shaking of the hands or it's like you do the double kiss on the cheek, right? So then when you go to Instagram, you will showcase the picture of the vendor with his or her goods and then when they swipe right, you are going to upload that awkward, ugly janky iPhone video. Because what it does is that it positions you as your feet on the ground. You're different, you know your people and your recommendations aren't out of like planet travel. You are, I am of the people and for the people. And this is what makes me different. So all the things you're going to do and then we're going to Uplevel it to show just how authentic and legit you are. Okay. I love it. I love it. I'll do it. I love this. I adore you. How can people find you on Instagram? Sure. I'm a at moroch mama or at Marrakesh food tours. I absolutely love that. Thank you Amanda. Thank you so much.
Speaker 3Hi Jasmine. Um, so , uh, my name is Megan Seibel and I am a plant based nutritionist and online health and fitness coach. Um, I've been coaching for a little over four years and I'm also a mom. I have a six year old and a three year old. So I'm doing it all. And my question for you is how do we use IgE TV in a way that's different from stories , um, to build our business, to create content that is both educational but also entertaining. Cause I also have a background in acting. I was a performer since I was a little bitty girl. Um, and I really love, I love creating video content. I love entertaining people. I love being fun, but I also have a lot of knowledge to share and I feel like I've been shying away. I'm great with stories, stories, I'm on it, but I shy away from live because I also am a bit of a perfectionist, so like a home myself back there. So I need to commit to that. But I really want to create an IgE TV that is just awesome. You know.
Speaker 1Are you pretty seeing videos on HGTV right now?
Speaker 3I produced my first one two days ago. Thank you . Yeah. And I got a lot of comments and I was surprised and I, I shared it to my feet and it's just like my face like, right. But , um , so I'm, I'm going to learn how to do like a little picture in the beginning and edit it better obviously.
Speaker 1Well, here's the thing man. I'm just going to tell it to you straight. You're asking this question really prematurely, right? So what happened is Instagram gave you a bike and you got on the bike, all wobbly and you rent around the block and then you came and now you're asking me Jasmine, how do I train for the tour de France? Great . That's, that's really what you're asking them . So, and it's all good. And I love this. Why? Because you're still gonna ride your tricep goal for a minute before you start training. But why not train strategically? And that's the conversations I want is bring us all down instead of being theoretical about this approach. So Instagram made it very easy for us. Instagram said we have Instagram, we want Instagram TV to feel like wait for it. TV. So when you are producing content for IgE TV , it would behoove you to think in terms of the shows that you really like. So as you're thinking about these shows, how often are you tuning in to HBO or Bravo or TLC? And you see one person looking at the camera, the whole 29 minutes of the show , right? There's different angles. There's texts, there's cutaways. And so when we think about IGT V we shouldn't be intimidated by it because we see people putting out IGT videos shot on their iPhone that look saying testing . It is not the tools. It is the theory behind the approach. What is going to keep people watching over time? And we think about this contextually from a television perspective, but before you even get to that point, I look strongly at what stories have done really well to me. I look at IgE stories and IgE live as testing grounds before I invest the time, the money, and the wherewithal for IGT V. okay, so when I put out stories, so let's walk this through a real example. I put out a story randomly behind the scenes of how I create an Instagram stories . I did a screen recording on my phone and I got a lot of DVMs about like, Oh, I didn't know you're gonna do this and Oh , I didn't know you can do that. And I was like, this seems really basic to me. So then I went live on Instagram like I do every Tuesday I'm answering questions and I talked about, Hey guys, I, you know, shared a story about how I create my stories. Would that be something of interest to you? And then all of a sudden all the heart start going and people start commenting and their comments showed their pressure points. I don't know how to get discovered. What are the right hashtags to use? Should I be adding geotags to all of them? And I was like, Oh, they're building out my content right now in front of me. And so it's important for us to use stories as the test or see what's getting the most engagement. You can use a live to test out these ideas and when you feel like, huh , I'm pretty confident with this, then you could spend the time, the money and the energy to produce a video that works really well in long form ID TV . Okay.
Speaker 3Thank you. That is , I've never thought about that like that. Like it cause it is like TV but you do see people using it different ways. Um, and I I knew intuitively I knew that it w it, it's different than stories and and so you made it so clear. Thank you so much. That makes so much sense.
Speaker 1I appreciate it very much. Now once you start producing, okay, so how many ING TVs are you going to produce in the next 30 days?
Speaker 3I want to do more than one a week, so cause I could batch
Speaker 1shoot three a week. Okay. It's like every other day. So in the next four weeks you're going to have 12 IgE TV videos. Is that what I hear you say? Yeah. Perfect. Once you start putting those out, I'm going to get a little geeky with you. And in the upper right hand corner of your Instagram app, you can look at something called insights. Um , you get insights if you have a business account. And if you don't have a business account, there have been times where I would pay like $5 like in an Instagram ad because anytime you have an ad, you can get access to your insights. So I would pay $5, run an ad, you get insights. And what I want you to do your insights with your IETV is to watch the dropoff point of your viewers. Because what happens is Instagram , um , counts a view at three seconds, but we want to know where they dropping off at 12 seconds. How many of the people clicked on the see more button when it got to 59 seconds. And so now what I want you to do is start refining. So this goes back into this , um, analogy of training for a tour de France, right? If we're not getting people to click on the, on the Seymour, the view more, or like, Oh, what do we need to do? We need to add something at at second 57 that makes it so suspenseful that they have to click over because any action that somebody takes, the longer they watch the video, the more likely they will see future IGT videos when they click on the Seymour. Much higher likelihood that they will be shown your future videos. We're always about understanding the minutiae of how people are viewing our content. Okay. I love this Megan. How can people find you on Instagram? Cause I know you got, you got a loyal tribe, mega wellness. Um, and yeah, I'm on stories every day and I , I love my people so, and I , they love you back. It's very clear. Thank you so much Megan . I appreciate it.
Speaker 3Um , my name is Lynn [inaudible] and I am a certified cat groomer. I own a cat explosive grooming and boarding business in New Jersey and I also teach cat grooming with the national cat groomers Institute. As cat wasn't mentioned enough in that conversation, it's going to be a dominating theme in my life. I love it. I mean we are, we're , we're getting, you know, I don't want to, I was going to try to think of a pun. I was like, should I go? I'm gonna bring out the claw pond . But no, nothing was working. But I'm so happy you're here. I'm still having to get to go really niche specific. So what is your , um, so I teach a cat grooming and I also have a cat grooming business and I kind of wanted to ask how do I balance running that business as well as also teaching to other people who run a similar kind of business? Um , how do I know when not to overshare or, cause a lot of the times I'm just kind of figuring it out myself and they just automatically see me as an expert and I don't want to lead them down the wrong path either. Oh, well let's start there. Let's start with reframing what an expert is because I think there's this temptation to prequalify what you think an expert is versus what your followers think an expert is. Because I am, I literally sitting in front of you thinking I'm not an expert on cat grooming businesses. Lynn asking me this question, but you have positioned my thoughts and my approach and my teaching methodology as being an expert in business growth. And I have to come to believe that people who follow you as well aren't thinking you're perfect, but they definitely think you're professional. And they definitely think you're a leader because how many cat exclusive groomers are there out in the world and how many of them are killing the game in Jersey the way that you are? So if you were to reframe that and say, yes, you're holding up your whole new Jersey's, there's, there are others around the world that I've had a lot , but not an interesting question. Can I hear you say, I am a thought leader and a professional cat groomer. I am a thought leader and a professional cat groomer. Yes, yes. Oh , I love this. Now that we're starting off, now that we're starting off on a good footing, now we can grow from here because we have the foundation intact. So my question becomes, I don't need to know the specifics, but what I would like to know is what percentage of your business is derived from your cat roommate and then what percentage of your business is derived from other cat groomers investing in your business? Just a percentage. It's tough to tell because the way that I teach is actually for an organization and I'm an employee for them. And so that's not a business for me. Um, it's about a 20, 25% is the teaching as far as my personal income. Perfect. Now the next question is, do you want that income to be more than 20 to 25% coming from educating cat groomers? Yes. How much more? Like we're in a dream world, right? Like let's say in a dream realm. Um, I eventually, I know that, so cat grooming is a very, very physical business. I've got bruises and scratches and I know that eventually I'm going to have to retire , um , or I might be forced into retirement because of a bad injury. So eventually I would like to completely just focus on teaching and speaking and doing more of what I do now and um, yeah. So I would like to eventually, I also have a boarding business where I do cat grooming and boarding and I would like to build that. It's just I need to step back from doing all the physical. Okay. So I'm going to say like since we're living in our dream world, we're going to hypothesize that currently 20 to 25% of your income is derived from educating other cat groomers. And within the next 12 months we would want it to be somewhere in the 40% and then in 24 months, maybe the 55 60% and maybe 36 months, we want to be me hovering around the 70% is it safe to make that dreamlike assumption? Yes, I think so. Yeah. Then what I would recommend is using that same percentage to create content or that audience. So 40% of your content, which is like basically every other post would be educated. Now, here's the beauty specifically about what you do is that if I had a cat, our podcast producer, Kristie has two cats and I just want to steal them. I'm obsessed with her stories because she's always holding her back and I never get tired of it. So hypothetically, if I owned her cat CV you, I went to your Instagram account. I am not looking to grow my own cat, but I would be paying a premium to somebody who's teaching other cat groomers, how to groom cats. I would look at your content, even though it's not for me, but I would look at it as a point of validation, industry authority, thought leader, somebody who's passionate about what it is that she's doing and as a result of you creating education, not for me. I would look at that and be like, you're the person. I want to grow my cats, period. The end. So that's really great news that the content you're producing for a separate market actually will probably grow your business. And so if you're saying I'm in the game, I'm at a pivotal point in my future where I want to get into education, I might be pulling back from Grameen due to a few circumstances. I would possibly encourage you to think about bringing in an associate or two and then you teaching them, but setting up your iPhone, recording some of the conversations you have there, and then turning that into an IgE TV , turning that into an Instagram post. So it's one thing to talk about what you're doing to a viewer. It's an entirely other thing to show what you're doing to an associate. Now you might be thinking, why am I going to be creating content, showing people exactly what I'm doing. It's counterintuitive when you teach people everything, you know, they're willing to pay a premium for you to teach them everything you know. So I just think girlfriends , you have a runway of 12 to 24 months and all I want you to do is content, content, content, content with the goal of you stepping further and further away from actually doing the cat grooming and you do cat education. And you do cat grooming associates on management and education for your boarding and grooming services. So I, I kind of do that already for the organization and I technically have a noncompete agreement to not do it on my own. And I'm actually would love to do more education for the average cat owner because that is a field that no one is in. And so that's what I've started trying to compile content. I just went to this like big marketing conference where they're talking about video and like creating all your educational materials. And so I've started stockpiling but instead of aiming it to other cat groomers, cause I already do that and I already do it with the organization and I don't want to blur those lines, but I'd really rather focus on cat owners because there's no one from the industry that's doing it. I love it. I love it. Like here's the thing, even if I hated it, you shouldn't care. Cause I hear you talking to me and hear how excited that makes you. So, and , and from a business perspective, what market is bigger? The cat groomer market or the cat owner market. Definitely billion dollar industry. I just see it . There's so many growth and so many opportunities. So now that you went to that marketing conference and now you talked to like, now that you know what you need to know and what you need to do, it's a matter of doing and I have no doubt Lynn , you're going to do it. Like I firmly believe we're going to have this conversation a year from now and you're like, you know what? I have these resources. I have these PDs, I have videos. I mean like you are the cat grooming like best friend to every cat owner. Like I love it. I think you're going to kill it. Awesome. Thank you. Awesome. I think it's just good to get someone else to say that instead of just my husband. I hate that . I don't want my husband to hear me say listen to your husband. Like how can you go home on Instagram? It's a catnaps and Jay cause my business is catnaps cattery I love it. Thank you so much. I thank you.
Speaker 2So, Hey Jasmine, my name is [inaudible] and I'm a hand lettering artist, mother of three and a creative business coach. I teach artists and creatives how to make a living online using their art and doing what they love to do. So for four years I have been producing hand lettering work and working for clients, you know, book covers and stuff like that. But then last year I started developing my facial pain syndrome so I could not do a lot of hand lettering anymore because it pains me so much. So instead of stopping what I love to do, I shifted from doing hand lettering for clients to teaching people how to do hand lettering and make money from it. So before I share a lot of my hand lettering work and Instagram. So my question is also about Instagram and I've gotten great engagements when I, whenever I started posting my hand lettering works, especially the raw and made artwork, people like it, they get inspired and I grew my following. So now that I'm changing my brand from being the artist to being the teacher and the creative business coach, I want to change my Instagram strategy as well. So I probably will not be posting a lot of hand lettering work anymore, but I'm so scared of sharing too many pictures of myself. So how, how, how would I elevate my brand on Instagram without really sacrificing what my audience wants because I feel like they want to see more art instead of my face. So that's scares me the most. So
Speaker 3Mike , I want to invite you
Speaker 2to take a step back and look at things objectively
Speaker 1because if you and I are sitting here and we're having a conversation and I know that it's 2:00 AM in the Philippines and I am so thankful that you and I are chatting right now. So I'm going to , I'm going to speak to this as clearly as possible. Is that the contract? I'm gonna use air quotes here. The contract that you and your followers got into was I am following my, because she's a hand letter artist and you're saying, I'm thankful you're here to watch my hand, let her artwork. And then somewhere along the line you are deciding to change the terms of the contract, right? You're saying I no longer going to be doing that in the same frequency in which I did. So we have to understand that if people no longer engage or if they unfollow the account, it's not because of you, it's simply because you changed the terms of the contract. And I experienced this same thing as I was pivoting my career from being only a photographer to also an educator. And one thing I also want to invite you into to kind of just take a step back and realize that you said, you know, I'm changing from being an artist to um, I'm a business coach and educator and I want to tell you, you will never stop being an artist. People say, Oh, Jasmine used to be a photographer. And then just like I was a photographer before anybody called me a photographer. And I will be a photographer even if people don't consider me that way. I get to choose my title because I walk with my camera everywhere and I have no doubt mind that when you go out to eat with your family, you're sketching on a tablecloth. If there's paper, you might have a receipt and you're sketching on the back of the seat . So you will always be an artist. So I want you to never back away from that title because you worked very hard to earn that title. But now as you step into what it is you want to do, it's going to be very important to understand that the thing that got you to where you are today and that was your art. So I do not think you should forsake the thing that got you to where you are. But I don't think that you need to be posting your hand lettering artwork with as much frequency. And you said, I'm afraid of that . You know people like what they'll see with lots of pictures of me. My question to you is when you post a picture of yourself, does it get the same engagement, more engagement or less engagement than your artwork? It typically has less engagement than my artwork. Oh no . Okay. So like percentage wise, does it get like half the amount of engagement? Not even half. It's basically wait lists like 10 ten five percent okay. So this is your audience saying that we really like your artwork and when you need to say to your audience is my artwork got me here? But it's not going to take me to where I want to go. And I have to tell you that the visual pivot people say, Oh Jasmine, you were able to if it so quickly. And I'm like, it took me over two years. It happens so slowly that people didn't, the ship was turning until we were facing a different direction. So four months. So hypothetically when I was solely a photographer, I was posting like seven days a week, photos of my photographic work of me shooting me shooting photo tutorials. And then when I decided to slowly start pivoting, I started introducing one Instagram post that was specifically around marketing and business. Now here's the thing, my, like you and I are in the exact same position. We became known and built a business and a brand around our creative work. And so people would come to expect that. But because you became so successful, there are a group of people who want to say, how did she do that? And I want to know more. Are they in the exact same percentage of all your followers? Absolutely not. And so my husband and I, business partner, we had this like terminology and it was burn the list. Like if you don't like where we're going, you know where the digital door is like, but we're going in that direction, but I'm not going to change it so fast. So people say, Oh, she's such a talented artist and you say, I am a talented artist, but I'm even more talented business person and I'm going to start sharing everything I know about creating a business and creating a business. And so every few months you would introduce a new Instagram post so you replace a post of your creative artwork. This doesn't happen overnight, like legitimately moving from seven posts about photography to a mix was like probably eight to 12 months and then the next 10 to 12 months was really spent on moving it from half of my posts being photography related, half of them being business related to them being mostly business-related. So it took us just over two years to really navigate and we lost a ton of followers. I say we, it's my account, but my husband is really like a strategic force behind it too. Um, we lost a ton of followers and let me just tell you, that sucks if you feel like it's personal, but let me tell you it's not. I changed the terms of the contract and you are changing the terms of the contract. You have to be okay sitting with the posts , not getting a lot of engagement. You have to be okay putting out content that is not related to your artwork but is related to the business that you do. And you have to say that this uncomfortability now is going to get you to where you want to go in the future.
Speaker 2Yeah. Wow. That was so powerful. It's super helpful. It's like these is the validation that I need for a long, long time. It's like I've stopped posting an Instagram for like months now because of that fear. So talking to you right now, it's like it gave me the energy and the boost that I really need to really start getting out there and put myself out. So I am also ready for that. So I mean, I know and I expect that I'm going to have a lot of unfollows and people are gonna talk about why I did what I did, but still I know that it will be better for the business. So yes , super thankful that I got to talk to you today.
Speaker 1I'm very thank you for that by , and I wanted to encourage you that people's opinions of what you're doing and people's engagement and liking your photos, that doesn't pay your bill .
Speaker 2True .
Speaker 1What pays your bills are clients. And so you need to serve your clients. So if there is just 2% of your falling and I know that you've worked really hard to develop, a very large following is that even if just 2% of your following are going to be the people who invest in your education, that 2% will become 20% when you serve them really well and they tell their friends about your advice and you speaking to them, so I don't care what you have to do my, you just need to create content that positions you as an authority to empower other small creative business owners to trust that you will be the person to get them to where they want to go. If you do not put out that content, if you do not show who you are, you will not book clients because you're cute or you're special or you know how to do hand lettering. They're going to book you because they think you're the person to help, but they will not know that until you show that and you need to have the courage to show up it regardless of what people say, think or murmur behind your back. That's just the truth.
Speaker 2Yeah. Thank you so much for that. It's like a burden off my shoulders.
Speaker 1Good. So tell me what's going to happen in the next 30 days for you to take action
Speaker 2in the next 30 days? I plan to sit with my husband and talk about photography styles because he's also a photographer and he does all of my tech stuff . So he's also the videographer and the fiddle
Speaker 4young . Very dumb girl. Yes . I don't want to let him go. I'll keep them around for social media.
Speaker 1So in the next 30 days you are going to are telling me like it's not enough to say you're going to talk to him about it. What are you,
Speaker 2yes, we're going to list out a strategy about what do we need to post. Like probably some style shots or whatever. I don't know. I don't know. I don't know about photos try to use yet because I, I really have no idea. I've not been sharing a lot of myself and Instagram. It's just always my hands with my artwork. So I'm used to that. So now that I'm changing and people think towards showing more of myself instead of my artwork, it's going to be a slight challenge for me. But
Speaker 1can I stop you there? I'm going to stop you there. I'm going to stop you there because your words not your actions. When you say it's going to be a challenge, guess what? My, it's only going to be a challenge if you say, this is going to be an opportunity for me and my husband took row , guess what? It's going to be an opportunity for you and your husband . Okay? And now what I want you to do is I don't want you to be in your head about this. I don't want you to be precious. I don't want you to be emotional because what you just said in the next 30 days is you're going to build out a plan. You don't need 30 days for a plan, but well , you need 30 minutes for a plan . Like I'm not going to give you that many days because the longer it takes for you to take action, the longer it is it's going to take for you to share and I know that I'm pushing you very, very hard, but I do this in love and I bully people because I'm like stop playing small. On the inside social curator we have actually it's free for anybody. It's Jasmine, star.com forward slash categories like what I want you to do is that we have the seven categories and social curator and then we have seven topics like my don't think about the plan the plan has been done for you. Use the seven social curator categories and then I want you to put your hand lettering you directly to camera. You working with your husband, you want to coach and call you like legitimately follow the grid. It's been done for you. Don't get in your head about this. This is going to be a matter of just testing and when you deploy against this strategy for three or four months, then you could take some time after you did the work. You haven't been on Instagram a month and you're over here like I need another month to think about it. No you don't . No , you're going to follow the, the grid that we've given you for action. And once you take action for two, three, four months, then you reserve the right to sit with your husband for a month and say, what are we going to change now? You can't change anything cause you don't know how it performed. Do the work, get the metrics, then change based on people's engagement with your content. Alright . You know how many fields it feels like I'm talking to myself
Speaker 3is exactly how I teach my students . It's like , why am I so scared of doing it myself? It was like nice . I was like, I'm
Speaker 1hearing myself right now in the next 30 days. How many times are you going to post? Give me a number so I can, so I can watch you. I'm going to hunt you down in the next 30 days. So right now I'm posting like three times a week. So I'm planning on making it like once a day at the very least. So in the next 30 days, you will have at least two weeks, at least 15 of the 30 days you will have posted once a day. I posted once a day. Okay, so you're saying that in the next 30 days there's gonna come a time where you're posting every single day? Oh yeah, yeah, yeah, yeah. Okay. Yeah. Sorry. This is why, this is why you don't leave me with math. I was like, time's infinity. Carry the one. Listen. All I need to know is that in the next 30 days, I will be able to look at your account and say, wow, my posted every single day for two weeks. That's what I need to know that in three days I can look back and say she kept it up for two weeks and then she's going to use the categories and repeat it, repeat it, repeat it, test it, watch the numbers and engagement. And then in four months reassess your efforts. All right. And that I know that I had ears eyes presently, so it's reasonably amazing. That's right. And it's going to work. Do the work and it will work. My thank you. How can people find you and your awesome Instagram account? I am mighta Eliana on Instagram. That's M. Y. E. D. E. L. E. O. N. I love that and we'll also add these to the show notes. Thank you so much. I appreciate you. You too. Thank you. I am theory I because they were renewed very happy. I did not have this confidence. Really. I am teaching about confidence and all of that when it comes to myself. It's different, but you know what my, we teach the things we have to learn and I think exactly, exactly. Amanda and Megan and Kristy and Leanne , we all feel the same way when we put ourselves out. We all do, but success goes to us who remain undaunted every, this is where everybody quits. This is where people in Leanne's industry say, I'm a too uncomfortable to post myself and really step into an educator role. This is where people like Megan said , you know what? I tried it. It's just embarrassing. It's so much hard work. I'm not seeing any traction. This is where people like Amanda who say, you know what? I going wide is just easier. This is going to be too hard. I give up. This is where everybody gives up. The reason you will succeed is because you kept going when everybody else gave up. That's just it. That's just it . [inaudible] friends, that last conversation with my about feeling overwhelmed got real and it's true. This is where everyone quits, right? Have you ever felt so exhausted, overwhelmed and confused that you wanted to throw in the towel? I know I have and all of these ladies have and it is normal. There isn't a single entrepreneur who hasn't thought at least once. Maybe this isn't for me after all, but I am here to tell you this is for you. You are meant to be here. You are meant to do this. You are intended to pursue your passion and you are here to create a life that makes you excited to get out of bed every morning. You are meant to do this thing that you love because why would you ever settle for anything else? So please, please, please do not give up. If this is resonating with you right now, it is because you need to hear it. So take a deep breath. Have a good cry if you are a crier, and go out and chase her wildest dreams with reckless abandon because you can. If you enjoyed this episode of the Jasmine star show, my name is Jasmine star and I would love to hear from you over on Instagram. Find me, tag me DME , do whatever you want to connect with me because I love connecting with you. Until next time, friend [inaudible] and take care
Speaker 5[inaudible] .