Hi ,
Speaker 2welcome back to another episode of the Jasmine star show. I'm your dog loving coffee, drinking big dreaming host and I'm happy to have you here. Today's episode is the Q and a segment after a keynote. I gave it to Thrivers society live in January. Thrivers society is a business coaching event for hairstylists, the CEO, Brits , Eva. She is my personal friend and she has an incredibly brilliant mind. She also happens to be a member of a social curator, so it's easy to assume she's nothing short of awesome. Even if you're not a hairstylist, these women ask questions that can be applied to any service based business. My answers are a combination of strategy and a loving kick in the pants that I know you will love. Let's listen in on my Q and a session at Thrivers society live .
Speaker 3Thank you for being in the room in our space. We're excited to have you. Can I ask you some questions before we throw it to the audience and is everybody thinking and marinating about what you want to ask? Okay, good. Um, how do you find your voice on social media? You know how it's like you want to portray a specific persona or you want to be perceived a certain way. Do you think that there's a way you find that? How do you tap into that? Knowing how to speak to your audience authentically and making it comfortable.
Speaker 4So oftentimes people say, well I'll, I'll write those captions and I'll go live when I'm confident. But you don't get confident until you do it. You can't do one without the other. When people say, I want to show up authentically, then show up authentically and don't overthink it. Like right here, I'm just trying to build a brand. No, you couldn't build a brand on Instagram in like 2009 and built up a fake life and done it really well. And then all of a sudden when you're out there Instagramming that you're on a private jet and then somebody takes a picture of you and coach, they, it got real smart and now we smell it. We smell when people are funky. We see that they bought their likes . We know when they bought their followers. There's no faking the funk. Don't posture be you. Sorry, you don't book that high end luxury client. If that's not you booboo, they were never meant to be in your chair. How do you show up ? Authentic, do it and be unapologetic. That's just it. And that's hard and I empathize. But when you first wrote a Bari bike, that was hard when you first learned how to talk, that was hard. When you first got in the driver's seat, that was hard, but the more you did it, the better you got. If you were having a hard time writing captions, write more captions, write more captions and more captions and more captions until it's not so hard. That's just it.
Speaker 3I love it. Okay, so you're somebody with a mega following, let's just call it what it is yet, you have a really effortless way of making everybody feel and heard. So some people in this room are feeling like they're growing, which is exciting, but they're having a hard time keeping up with the growth. Like how do you still make your audience feel like you're there? You're connected, you're the same person and you're acknowledged.
Speaker 4I do it in a few ways. Number one. I can't say that this will always be the case and nor am I proposing that it should be, but I still answer all of my DMS. Many of you, I'm DMD or tag me and I made sure to respond using more than four words because why? I want you commenting on futurists but stuff more than four words. Some people ask questions, Jasmine, I'm going to Thrivers and I don't know what to post when I'm there, so I went to her account and she didn't follow me. That's fine. I'll still share what I know and it better be so good that you become a follower after. Yes, I am in the one to one conversion. I'm going to win you over. I'm going to smother you with goodness. I'm going to make you feel a certain way. I laid it out for her. I don't know about you, but I designate if you have anybody here, anybody can post nine if you got a DM earlier than 5:00 AM at any other point in time from me. One person, thank you for testifying. I take time every single day built into my TAC , my workflow of when I respond, I think we can all do the same thing. What would it look like for you not to go into the break room with everybody else and step outside, get some vitamins, eat Lord knows you can use it right cause you're in behind the chair all day. 10 minutes, respond to the app . What would it look like for you to wake up 10 minutes early and respond to dance ? People want to make a following, but I'm telling you that the mega followings don't necessarily mean that you have more people in your chair. The strongest stylist are those who care about their clients. Build out a clientele, crate organic evangelists in their local demo and the people who are having six figure businesses and success are those with 400 500 clients who think, who think the world of them. So that transition like how do you be? You continue to manage as much as you can and then you're going to be teaching your assistant. Obviously you're blowing up to that capacity and Instagram, there's probably a lot of people in your chair or there's something working. We're going to be talking to an assistant and saying, Hey, in between foils, what I would like you to do is stand next to me and this is how I would respond. Why not? We can do so much. Sometimes I see assistance like sitting in chairs and that's fine, but like the hustlers are the people who are like, what can I learn? What can I do? How amazing. If you had an assistant, can I record some stories of you doing foils? Right? Am I , Oh my God. Right? Why don't they think about that? Their assistants , you think of that for them and then you ask them, was that mean? Yeah, probably.
Speaker 3Perfect. Okay . So you have this beautiful habit of waking up at early five in the morning and it's like top of your day. You're acknowledging those who are acknowledging you. About how much time does it take you to do that, would you say?
Speaker 4Um , I respond very fast. I respond very there . I can probably get through very three to four dams in a minute, right, because we're overthinking it, right? Like we think we have to write back like the Gettysburg address. It's like people just want to be, people just wants to be seen and you can enable your talk to text on your phone and I just talked to texts and I go through them as quickly as possible. After this event, I will be tagged hopefully by the people in the room and you will receive a spot, a response hopefully in the next 24 hours cause I'm out here just trying to build your trust, trying to make you believe that you can do something you previously thought was impossible. That's my purpose. People are like, Oh Jasmine's Instagram doesn't Facebook Justin's ready ? No , I'm not talking about the next app, Bobby . And I was like, Bobby's amazing. Watch me blah blah blah . I don't care. I use it to say, do you believe? Because if you give me your trust to believe
Speaker 5he came over, do you believe
Speaker 4everyday I show up wearing a different Instagram dress asking you the same question.
Speaker 5Do you believe that's it?
Speaker 3Jasmine can do it. Any of us can. That was amazing. A question that I get a lot is, should we as hair stylists be following our existing clients? How do we interact with them on social media and if we were to pick and choose, do I nurture my existing clientele on social media and nurture the existing relationships or prioritize building new ones? What would be your preference?
Speaker 4I feel like this is a trick question like I don't want , well , Oh , 1000% who I have dance with, the boy who took you to prom. We spent so much time trying to get a pretend audience when we know our hottest audience is somebody who's bought from us before. Treat them well, that one person will tell to other people in your local neighborhood and prequalify . Instead it's like , can I set up a consultation call? Do you work with my really unique hair? When you know, listen, it's like eight types of hair haircuts . I don't need to sit down eight, maybe , maybe, maybe eight has a hair type . You don't have to sit down on the phone and be like what type of follicles you have, how long will it take? Four sessions. You're losing money, your current clients will get you more current clients. We take care of them. Well I am all about, I do not want to be popular. I want to be profitable. I go deep with the people who respond to me and I'm less Darcy about getting other people. Although it could be part of my strategy, it's just not my priority at this point in time.
Speaker 3Anybody else's mind blown on that kind of shifts your social strategy right there? Yes. Okay. I want to take some questions from the audience. I see you right here. Can I get a Mike render ? What's your name? Stand up in the blacktop . Ellie , let's get a mic. My question is I am a full time stylist who is looking to become an educator so I essentially have two target markets. I'm trying to reach clients and potential students or people I want to take my class so how do I
Speaker 4Instagram I have a question . How much of your current income, percentage wise, I don't need numbers. How much of your current income is a derivative of education and how much of your current income is a derivative of your chair? Zero from education, cause I don't start till March . How much in the future do you want it to be 50% then in the future you will start posting. You're slowly going to work up to every other post will be education driven. And the beauty about sharing the education because when somebody says Bali , ours tanned up 2020 don't know what that means. If you give a tutorial for somebody who's in the industry, me as a prospective consumer can walk through the tutorial and not understand it entirely, but have an appreciation. I speak first of all was as a practitioner when I was a photographer, I was creating tutorials for other photographers. But what I found out was that clients were coming to me and be like, so you know that thing that you said when like lights behind them. And I was like doing it right is different than just using it to take in space. So right now I'm guessing all of your social content is to get people in the chair. If I want to have break up your income, then you're going to be moving towards that slowly. But it's not going to happen overnight. I would suggest currently Eggers posting like six days a week right now on Instagram, one of those for the next four weeks is going to turn into education and then the next four weeks, two of those are going to turn into education. And next three months, three of those are going to train to educate . So you're slowly moving the tides. So nobody's like, Whoa, what just happened right here? Okay, that's perfect. Thank you.
Speaker 6[inaudible]
Speaker 4um, I have a question about, I am really anal things to Britt and just branding and what my social media or Instagram feed looks like when it comes to it . So I really want to be myself and so like if I were to take pictures here, am I going to guess? Here's the thing y'all, I've been around the block. You're wondering like prioritize a Brady aesthetic feed or me showing up personally on Instagram. Yeah , I see. Yeah . I'm like a mind reader. There was a time and I reserve the right , I still stand by that in 2016 you would hear me say Instagram is like a magazine. Instagram is like a museum you curated so people instantaneously know who you are and that worked. Then game change . Now people smell the people want, I don't say people want ugly, they want real. Right? So if you're taking a photo and it's maybe not the best light and it looks a little bit like it's off the grid, there was a time where it'd be like, Oh, put another foot on top of it and swipe right now I'm like show you, show your show your show your studio with a filter. Sure. And light room. Light room app is free. You do not need to be a photographer, but what you can take an iPhone photo and go into light room and you guys, I promise you eight minutes. Go do you do watch any light room app tutorial and you will change your lighting, the orange lighting in your studio, and you push the little thing on light room and it makes it look prettier . You bring up exposure, you take up the shadows, y'all show up. Maybe I'll just do a tutorial on the inside of Thrivers prioritize engagement. That's what the algorithm wants. Okay. My question is a very Asian of the other ones. I'm trying to attract a new tribe, new stylists, right? So, but I still have to attract clients using Instagram. So how do I flip that to say it's me. I'm here. Come work for me and Oh , we still need to do your beautiful Bollea . Oh, I mean, here's the thing, what I want you to , so I showed you an example of what it felt like as a consumer to get into your chair. What I, what I could do with , I put a little bit more time and got to talk to a few of you for five minutes. What , how are you going to position your studio and your account as a place you want to work? So you could still talk about what you're doing on your client's hair and say , um , whatever. Last night had a conversation or last night saw the show, had a conversation with Sally, wind up , lightening her up. But what, what happened in the break room with Sarah is that she lost her mom, but we sent her flowers. I'm so happy to be working with the team. I love people who are currently in your studio and you want more people coming in like repurpose their posts and say three unique, amazing, thoughtful things about them. Highlight others. People are so worried that they're going to take their new [inaudible] business and turn it over to somebody who doesn't care about them. It's going to take them for all their worth . You highlight others and you're building up your social. They're like, wow, I like her. Be the boss you wish you had. And show it on. It's good . Hi, did JD too. I saw you in here. Hi, I'm , I'm in a place where I'm not really looking to continue to grow a clientele but I also don't want to like stifle growth. Yes, I like that. Kills your business fast. Uh , so how much should I have? That's personal when I don't want like a ton of new clients but I'll still this to be like, Hey, I'm a stylist, I'm here to each their own and you have to think about your end user. Like I don't want to share too much about like my personal examples, but I think my stylist would be okay with it. She has a business Instagram account and a personalized program account and if all of her personal like I'm happy that she's out working, but like I really care about her kids. So if you have the luxury of not trying to put a bunch of people in your chair, share personal stuff like that is what drives engagement. You will not hear me. Say posture. You will not have me say can have a perfect feet . You will not have me say become an influencer. You will never hear that from me. That's good. That's not what I preach. It's build a clientele of people who like you and then they follow you and then they support you. You are in a glorious position. Share who you are. It's a game changer . Thank you. Hi Jasmine . First I want to say thank you and I'm so happy to see you the second time and I am in position where I'm stepping away from the chair and I'm trying to grow my tribe. I want to become full on CEO and not be behind the chair, but I need to like how do you do personal and do the stories and still bring in a tribe and yet clients health for all of my time . What are you planning on selling your tribe? Like what are you planning on selling them? People who come in will want to know, so I'm sorry. Just so that I'm clear, you said you want to build a tribe, a tribe of people to be in your seats or a tribe to educate. All right , stylist, I want to bring on more stylists and bring one more clients for my tribe who's already there . So it's kind of like dual purpose but I don't want to come up and do as much personal on that page cause I don't necessarily want clients myself. Yeah, I think that that's great. So the same advice for the woman who stood in front of you. If you want to build a tribe and you want people at your door and you want a wait list for it before your chairs , it's sharing. They are content and if they don't, because we're very small and I share, it's only two others plus myself. So right now like there's not a whole lot of content. Even if they [inaudible] I'd have to do though filler. I love this question. So if anybody here is going to hate what I say, I don't give a rip because you need to empower your salon owner to really give you business and have him or her do their job. So if they say, I need you to come in 10 minutes early and we're going to do a sing along on tick talk or do a Q and a on Instagram, we're going to go on Facebook live and I'm going to ask you questions. You got a show so you as you build your offer , as you build your tribe, you have to become a content creator and does that annoy you? Probably. Does it take out your time? Probably, but once it gets going, the dividends are priceless. You have to think, what does my dream customer, who I want walking in the door want to see? And if that is literally like um , it's one of the , it's why the stylist his birthday, 50 cent go shorty, it's your birthday. I want you to wear your aprons, only bring out your brushes. Usually like a microphone. You guys look stupid but it works. You tell me to do a jumping Jack and throw confetti in the air and I book clients, watch me jump Jack and confetti all day long. How hungry are you for it? You have to think of the content that will get people in the door. And then you have to tell your two stylists , Jerry Maguire style, help me help you. Thank you .
Speaker 6Okay.
Speaker 4Oh , I have this big roadblock every single week I have time dedicated to social media. And what I do is I sit down and I look at all my beautiful pictures I've taken for the week. I plan them out, I schedule the day and the time and I have all of this. And then I look up the blonde volley OSH picture and I blank and I'm so blank. And all I can think of is the stupid captions of batter blonder 2020 and that's literally all I got. And so I don't know, is that trip in the up staring at the soft Bali OSH picture? Should I write the caption and then pick it to a picture or should I look at the picture and write the caption for the picture? And here's the thing, I'm going to answer this. And the answer is what I give you. You're going to feel good. That works. Cause I love the idea of you writing captions ahead of time. Like you will see that I will bring up my Gmail app when I think of something and I send myself an email and that's the idea or what they call it , a trigger to oppose. So if you're there and you had like a really great conversation where a client just told you, don't worry, you're a really great mom and your hands start quivering cause you're just like, ah . The minute she leaves, all of that emotion is everything that needs to be online. You go behind and you send you something , email, you bring your notes app, Evernote and you just say, she said I was a good mom on the days that I stayed late on the Saturdays that I miss a soccer game. I know that my son or my daughter is watching me build a life for them. Nothing means more than having you sit in my chair. Don't say this to me.
Speaker 6Yeah, you're getting her in the fields right now. You nailed it.
Speaker 4Okay. She's crying over my pretend studio.
Speaker 6Can we not do that on Instagram ? Yeah ,
Speaker 4just speak your truth and know you're going to put some people away and they were never supposed to be in your chair. Thank you.
Speaker 6Golden nugget. Everyone caught that? Yes. Hi Jasmine.
Speaker 3So excited to see you. Uh, okay . So I have a question about Instagram stories because every time I look at other people, Instagram stories and I do my own and it's like, Oh, it's inspired by that person. And I almost look at all of them like they're all the same. How is mine different? It's the same. How do I spend out how we are ? Do I get, how far are you ?
Speaker 4Can I ask you a question? Yes. Were you born here in the United States? Where were you born? In Russia. Okay. I don't know about you but I heard it and I was still intrigued. I couldn't get to her question cause I was like, I like the way you see
Speaker 6[inaudible] .
Speaker 4So if I had an Instagram story and I said I'm a driver, society line , half of this room would be like, this isn't wait . And you could say cyber society law , somebody wants to hear it from you.
Speaker 3I've been working so hard not to have that accident.
Speaker 6[inaudible]
Speaker 4I think we , okay. I think she might be deaf in her left year . How many of you want her to lose her accent?
Speaker 6No,
Speaker 4but now this is not a warm good feel good . What ? You know I ain't no Tony Robbins . So let's get into the granular stuff, right? Three M's message you and I might see the exact same thing, but it's not going to stop you from speaking. Why? Because you're a messenger and I am a messenger. And even though we could be saying the same thing, there are people in the room who need to hear it from you and need to hear it from me. And when you don't share your message, you're robbing God and the universe and a customer and your child to see what you have to say. And even if you and I are identical twins saying the same dang thing in the same dang way, the third M is the medium. You might be really good at writing captions and I might be really good at video. Those three AMS queen are going to be the thing that all day, every day are going to empower us to show up different. So do not lose your accent. Do not overthink it. There is no new way to show up on stories under the sun. The Egyptians, if they had stories, would be showing up the same way that we are today. Nothing is original. You do you the three M's will always set you apart. What'd you just say? Not though . Compare yourself, be yourself. Basically. Go back to this slide . Yes. I love the three . Okay. Hold on. The three AMS again. You got it. Yay. Method , messenger medium. Yes. I love this note writing. Thank you. Thank you. Thank you so much. So we got about three minutes. I just wanted to make sure that we watch the clock. Yeah , we're good . Hi Jasmine. Thanks for answering questions today. Um , my goal for 2020 is to conquer any live on Facebook or Instagram. Do you have any recommendations how to get over the nerves come up with content and what should be on live? Exactly. Yes. So the short answer is when you want to be confident to go online is to ask a couple of your fellow Thrivers. Just show up. Like when you go, like return the favor, create a little pod, go into your Facebook group and say, I need two other people to commit with me. I'm going live every Monday at this time. Can you, can you show up? And when you will live, you tell me and I will show up and you gotta be real. I don't care if you just turn on your phone in your salon and you tell your client, Hey, I'm doing my friend this solid good like it every so often comment , right? So it makes me feel not so alone . Secondly, you realize that your life is not for the people who watch live, but for those on the replay, the replay is where all the gold is. So I do not care if for three months you do a live and nobody shows up because the people who watch are those later in the day. And I speak from my truth, I should've lied when nobody was showing up. I called my mom, I made her get an Instagram account. I was like, can you just go on and like leave a comment? And then I would have a sticky note with three questions around the topic that I think my dream customer wants answered. And then you get very accustomed to saying, so I was asked the other day, no you weren't. It's all good. Did I start my business risk ? And then I was asked like how do I get people to share or, or how do we choose the music in the salon? Some people really like hip hop and then there's somebody always trying to change it to country. Tell me, what do you guys think ? Hip hop or country let me know. Nobody's in respond and your knee sweating profusely through your shirt and you're gonna die and somebody is watching you and you know that they're watching. Cause you get this little like Stacy raves is watching you and you're like not her, not her, please not hurt . And you still gotta show up. And then after three months of doing it, when nobody's watching you get one DM question from somebody watching on the replay and you're like, you go on live next time I was really asked this and you say, shout out to Robert for asking. And all of a sudden like, Oh, she's paying attention. So how do you get over the nerves? You just do it again and again and again. And again. The sticky note is your prompts and I would encourage you, if we're going to go live, you're going to say, Oh I can totally do this for eight minutes. And you go on and you look at , it's like two minutes past and you're like, Oh God, this is like an Instagram story. And I'm like , okay, I want you to sit in the sun . We want to immediately push it away and be like, glad I did that. Check it off. See Brit , I'm doing my homework. No, you're not. No, you're not. Sit in stop say a couple of days ago , I'm on Instagram live and I'm not getting the questions that I need to move my trajectory forward. My husband, my poor , sweet, beautiful, amazing business partner. I was cleaning up the pantry and we said, we're going to do it together and then I say, I need to go on Instagram. He's with the pantry and I'm not getting the vibe, you know , not really. It's not landing. And I was like, you want it away ? Who wants to see random stuff in my pantry? Okay. Oh you did. Oh, and she blogged about it. She just did it and she blogged about it and you want to know what? Finally I got an uptick of people saying , yeah, I'm showing bar napkins from target who free flour from like four years old. I know. All of a sudden people are like, this is so funny. This is so random. And I got the engagement and then he finds her getting the questions that I wanted. If I would've said, Oh, you know what, I gotta get off. I wouldn't sit through this up . So sit through this up . Promise yourself 10 minutes on a life. That's great. Thank you. One final question. I know we could do this all day. One more guys. Hi. Thank you so much for being here. Um , I feel like my question might have partially been answered, but you waited in line so I'm going to ask it anyways. Um, does the caption need to match the photo? No, the captain does not need to match the photo. However, hashtags are very encouraged to match the caption or the photo. So please don't hashtag you know I was going to say Seattle, he's Seahawks, but they lost yesterday.
Speaker 6Like dog [inaudible]
Speaker 4I'm not even from Seattle, but I'm like offended cause I don't even care in that capacity. But like somebody in green Bay. Yes,
Speaker 6yes, yes.
Speaker 4JD, plug your ears . We're not on these people.
Speaker 6[inaudible]
Speaker 4I'm just kidding. Um , you just repelled me at a girl. You just repelled. Yes. Okay. So Instagram has kind of cracked down that they do not want people using popular hashtags to insert their photo in a conversation that it does not pertain to. So do not hashtag LeBron James do not hashtag J-Lo unless they're in the photo now or when J-Lo got engaged and you happen to have a picture of enough do and you want to join the social conversation and you write a caption. Yo Jay lo, if you're looking for an update , here's some inspiration. Hashtag J lo hashtag a rod, hashtag a Rajai low get married and you insert your content in the social conversation, gang change. Can I get an amen?
Speaker 6Amen. Does that answer your question ?
Speaker 4No, it does it really well I think. I think basically like, cause we do, right? I mean I want to write about me, I want to talk about me, I want to, you know, like be real. Right? And then you know, you have this hair picture and you're like, so that's, that's kind of like let's get the let's, let's do that. Let's do that. I am standing next to you at your chair and you tell me about a camping trip as a childhood that had a profound effect that needs you realize you wanted it to be a stylist. And I say, well what does this have to do with the person sitting in the chair? What do you tell me? It's not a trick question I asked you what does have to do with the girl with the hair and what do you tell me? Real. It comes from the gut . I don't know . What's a connection like you cause you when camping when you were young and I don't know what connection whenever like, Oh man, what does this have to do with the photo you write ? Oh man, what does this have to do with the photo? Right. And you can't do that all the time. But the examples that I showed you, what you think people are thinking of, you talk about the camping trip. Yeah . Well I got you. I got you talk about the camping trip. It made you realize that you want it to be a stylist and you asked what does this have to do with hair? Well , the Ash from the fire pit reminds me, don't let your hair go Ash . She come in and get told
Speaker 6yes.
Speaker 4Thank you. Thank you . We got to make it work. Ladies, can I, will you allow me the honor just to say one last thing. Yes. I met Brits when she had a dream and yesterday on the stage she put that she wants to empower a million stylists and change the industry and I thought to myself, dang girl, you come a long way. The thing you thought was impossible far exceeded your dreams. And I think, and I believe that she goes ahead of you. She goes ahead of me to prove what is possible for somebody who shows up, continues to innovate and change what's not working. I want to thank you for that. I want to thank you for making the dedication to say, I am going to innovate. I am going to change because what got me here won't get me to where I want to go. Drivers . Thank you. A thousand hundred
Speaker 6[inaudible]
Speaker 2and there you have it. Friend, thank you for listening to the Jasmine star show today. I love accompanying you during your workouts while you're cooking, cleaning in the shower. Okay, me be not that last one, but seriously, isn't it so cool that we get to hang out like this? I seriously love podcasting and I hope you enjoy listening as much as I enjoy recording. If you do enjoy listening, please head over to iTunes and leave a review for the Jasmine star show ratings and reviews. Help this show get to the top of the business charts do , which we saw that one time for a flicker of a second, but you want to know what? If you have been there once, you can get there again and I can get there with your help. Okay, but seriously, please take 30 seconds to leave a review and I'll be over here blowing you virtual air kisses and or let me know on Instagram when you leave one so I can personally thank you for all this goodness . Until next time. Keep chasing those wild dreams of yours and I will talk to you soon.
Speaker 1[inaudible] .