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Speaker 2:her where she can go back and talk to your teenage self and tell him or her that everything will turn out okay. If I can go back and talk to 17 year old Jasmine, I would tell her that she'll be fine and that if she works hard and has the right attitude, she can do what ever she puts her mind to and okay, fine. I get it. It might be impossible to speak to 17 year old Jasmine. Well, Oh, life took a funny, amazing turn because that is exactly what I told a group of high schoolers last month. Now before you kind of like pause the podcast or maybe you're going to move it forward, I have to say, wait, wait, let me back up. Let me explain that. The same message I tell them is the same message I would tell anybody of any age. So I was invited to speak at spark U. This was an event hosted by Brandman university and the Royal society and I was invited to speak to high school senior girls about the difference between building a business with influence and being an influencer. And yeah, you know, I sprinkled a little love in a little tough love. Um, but I hope that when you listen to this keynote that you take to heart what I say, because sometimes just sometimes us adults need to hear it too.
Speaker 3:Hi ladies, how are you? Okay, good. You know, I have to say, you could be anywhere else right now. So if I ask you how you're doing, you could be on the streets of East Los Angeles. You could be in the snow in the Midwest, you could be on the cold East coast. You just had an amazing lunch. You've been busted and you're not at school. How are you guys doing today? Good. I am, I'm so excited because when I have the opportunity to stand in front of you today, it is an honor because for so dang it, look at me. I'm already getting choked up. This is like, I never cry on stage and you put me in this room. All of a sudden it's like, Oh, let's see. Jade Electra left her energy, right? I heard y'all cried. I heard that some crying. So my dad was a college cook and he flipped burgers and he took me and my sister and he walked us through a college campus and he said, you will be here. He was an immigrant and he walked asleep at college and he said, you will be here. We had no idea how it was going to happen. So can you just imagine all these years later I walk in and I have the opportunity to speak at an university hot dang, that is just amazing. And here's the thing y'all, I didn't cry. We call them gangster tears if your eyes fill up but they don't fall. Okay, so I to note where the emergency exits are, we have them here to the left and to the right. And it's at this time where I would love for us to leave our supplications, our requests, our desires, our intentions outside. Because what happens is at school, and probably in this room, there are some of us who are popular. There are some of us who are thinner. There are some of us who are more talented in acting or in sports. And because of those titles, you come into a room like this and you think that there's this hierarchy. We call this this moment that I'm going to get to in a second, and I call it the totem pole of success. But before I get there, I have to just come out and tell you, I never in my wildest dreams ever thought that I would be standing in orange County, California. I didn't have the capacity to dream this big. I never, ever thought that a girl from the hood cannot just live out here, but thrive out here. Because whenever people talked about orange County, the only idea I ever had was this police that was close to Disneyland, not literally close to Disneyland, but in my mind it felt like Disneyland and this town and the far away land called Corona Del Mar. And my dad, we had this, we had this beat up Volkswagen and it couldn't go up Hills. So we would go to Corona Del Mar down the flower street and he'd park up and we would put our backpacks and we go walking down that big Hill. Does anybody know the big Hill. Okay. And then after a long day in the sun, eating homemade sandwiches, it decline back up the Hill to get to the car. And in my mind, Corona Del Mar was like a place that we would never ever live and now I get to eat there. It's dinner with my husband. I get to take my dad back and treat him to dinner. I never thought that this would be my life. I grew up in a rough and tumble kind of neighborhood. My dad is an immigrant from Mexico. My mom's in Puerto Rico and they met on the eat on the streets of East Los Angeles, California. That's where they met. That's where they fell in love. That is home for me. When people talk about, Oh where are you from? Well I'm from California but I'm an LA girl. Through and through and when I had the opportunity to move to orange County, one of the first things my dad said, Oh you're so fancy now. Oh you didn't drink like this cause you live in orange County. Yeah daddy I am. I'm going to get you there too. Okay, so let's just talk about how I grew up. I grew up very, very, very simply, and I say that with honor to my parents. My family was the family who got government assistance. You will never ever eat good cheese until you've had government cheese that refuses to melt in the microwave. Does that, can anybody attest? Government cheese is the best cheese. Thank you back there. There's one person who's being honest. We had a tin of peanut butter. It probably weighed like 15 pounds. We would get bags of Pinto beans. That was how my family survived. The church took donations for my family. They left gifts on the porch for us. We were so poor living in the body of that. Our neighbors were us food. That's how poor we were. You know, it's bad when if people in your neighborhood are giving you a box of lemon yogurt, guava juice, whatever, was in the bargain bin at Lucky's grocery store. That's what we got now. My family though, we had nothing. We're rich. We were rich in culture. We were rich in love. We were rich and support and what my family didn't have. My parents made up for it. My mom homeschooled us because she didn't like the neighborhood that she didn't feel safe with us going to school, but we couldn't afford textbooks. So in the summer my mom would walk herself down to the elementary school and she would dumpster dive because the teachers would throw away books because they were missing pages. My mom would get like eight books and she would read, assemble a book for us. That to me taught me how to take whatever you have and make it work. Everything I have in my life, everything I have in my business, my parents taught me to take what you have, however little you think it is and turn it into something magical. Still to this day, my father says, I took every job so that my children would never have to do a job that they hate. My father with no experience would climb a tree with a belt. Okay. This is jacked up climate tree with a belt for$30 a day to cut trees. He was a cook at a university and to make ends meet, he also worked at big five sporting goods during the holiday season. He was putting shoes on families of kids and he knew himself. He couldn't afford the same shoes. He taught me the value of showing up and doing whatever it takes to work. So you just imagine when I was 17 years old, I completely and totally felt scared, lost and completely unprepared. My parents, my dad barely graduated high school, my parents didn't go to college. They had no idea what FAFSA was. They had no ideas for scholarship. They had never even seen a college application. So I got to this point in my life and I'm like, who do I ask? I know no one. Nobody in my neighborhood went to college. My biggest dreams with that, I would be able to wear like high heels with a briefcase. I had no idea what that meant because everybody in my neighborhood, trash collectors and gardeners and housekeepers. So in my mind I had nobody to turn to. So as we sit in this room, the thing that I want to bring us back down to is the total pool of success. I started off the conversation by saying, Oh, there was other people who had more and did more in high school and guess what ladies? It's going to be in life. Somebody will have a bigger house. They will have a nicer car. They will have a smaller waist, they'll have a better looking partner. They'll have perfect little kids and you could say, well, they succeed because of that. You see Jasmine, I can't succeed because look what life dealt me. I'm living with 18 people in a one bedroom apartment. You see Jasmine, I'm just wearing the same clothes every other day, Washington at night because I hope that people aren't going to notice that this is the same thing I've worn for every other day, the past year. I am telling you here today that what you are going through is making you who you're supposed to become so you can sit here and be like, life dealt me at short stack. Or you could say, I have the stack that I need to get me to where I want to go. Today is different. We're not putting people above us or below us and a totem pole where you think they have a lot of social followers, less social followers. Really smart. I'm really dumb, really popular. I'm not known to know this totem pole of who's above you, who's below. Let's turn it on its side and let's create a circle and let's look to the girl next to us and next to us and in front of us and behind us and say that today we're doing this different and we're going to do it together. That in this very room there is one person who will transform your life. It could be the girl who completely unsuspected and five years later and 10 years later and 20 years later too. But do you remember that day that we were at Brandman? I'm going to tell you a story rather quickly, but I want to start here. I told myself I wasn't able to do what I wanted. I told myself I couldn't go to college cause I didn't have money and then all of a sudden I got scholarships. I told myself that I couldn't pursue a degree in art even though I wanted to be very creative because that's not what girls from the hood do. When you get out of the ghetto, you don't say I'm going to be a starving artist. No. You go and say, how do I get a job? How do I make money? How do I get my parents out of the hood? That's, I told myself that I couldn't go to law school because I couldn't afford it. I was too dumb to get in today. Ladies, let me save you a lot of time and energy. If you tell yourself you will not be able to do something your right and if you tell yourself you will be able to do something, you're right. The choice is yours. I'm asking you today, what will you tell yourself? Because I am living Testament that the minute I changed my mindset, the minute I said, you know what? Let me prove them wrong. Everything came possible. When you walk out of these doors, whoever doubts you, whoever questions you, whoever fills you with fear, prove them wrong. That is a decision that only you will make. So for the next 25 minutes, I'm going to talk to you. I'm going to lay a case. I should also let you know I'm a beat you to the punch. I dropped out of law school. We're going to get to that in a second. I'm a proud failure, but I'm going to show, I'm gonna walk you through real quick 20 minutes because I want to use the most of our time to answer questions. This is what I do professionally. People pay me a lot of money to ask me questions. I'm like, I want to show up to Brandman. I want to do it for free. I'm going to be like, what can I do for you? Use me. Have the courage to raise your hand and ask for any thing you want. So I'm going to ask a question. If you guys have your notes, can you write this? Great. The answer to this. If you could do one thing for the rest of your life and be happy, what would it be? If you could do one thing for the rest of your life and be happy, what would it be? Now y'all, no one's going to look at your notes. If you want to join the circus, right? Join the circus. If you want to be a professional dog Walker, right? A dog worker. If you want to be an actress, right? An actress, I don't care right now. There's nobody looking. If you could do one thing for the rest of your life and be happy, what would it be? I'm going to return to this because I want you to write it in your notes. I want you, there's actually, there's a science actually shows that when you write something, your brain sees it and when your brain sees it, it maps your actions to it.
Speaker 4:Okay? So
Speaker 3:for those of you who don't know who I am, my name is Jasmine star and I'm a photographer and business strategist from Newport beach, California, and myself and my husband are the cofounders of social curator. This is a business that empower small business owners to build a brand and market it on social media. Now you know like how I'm on Instagram. You have like the Instagram versus real life. Anybody? Anybody? Am I just talking to myself here? Okay. So this is Instagram. This is real life. Hey, yes, I married my high school sweetheart. So for all of y'all who are like, your parents are like, you're just going to stop dating him, you're going to grow up living proof that when you find a good one, like a good kid and you get your claws in you, I'm me. You boot me new. Um, we've been together. Now I'm not, I'm not going to actually tell you, cause then you could do the math. We've been together 20 days and ah, we've been together a long time and I have to tell you that this photo wouldn't happen if it wasn't for somebody sitting in the room.
Speaker 4:Brianna back there,
Speaker 3:that woman back there. She's my best friend since we were 14. When I tell you that somebody in this room can change your dang life, I'm not joking. So, uh, I'm a girl who, my parents didn't give us money in high school and I really wanted to be involved in sports and I really wanted to be involved with activities. My parents didn't have money, so I got a job in high school and she got a job in high school and she was a lot better at the job and we worked off commission. Right. Commission is like, we give you a piece for everything that you do. She was really good at it. And so prom came and I was just so into this guy, I was like, Oh, I just, I was my dream to go to prom with this guy and I couldn't afford it. And in a white envelope, she put$100 and I went to prom and they ended up marrying him and she was at her wedding, you know. Um, so when I tell you that somebody in here can change your life, I'm a living Testament to it. So in order for people to understand why I'm so passionate, this crazy Latina standing in front of you being like, yo, whatever you think it is are right. Go do it. How bad do you want it? So for me, the story starts in 2005 were all of a sudden I had to start thinking differently because what got me in my life, 2005 I was tired and I was stressed and I was overwhelmed. And I don't know if you guys have ever felt like that, but I left my, I lived my whole life tired, stressed and overwhelmed. But I'm a first generation Latina, first generation college student. I got into UCLA law school on a full ride scholarship. But I looked around and everybody else was tired, stressed and overwhelmed. And I was like, okay, I guess this is life. It wasn't until my mom had a relapse with brain cancer during my first year and I went from being tired, stressed and overwhelmed to be really depressed and I didn't know how to get out from it. So I drop out of law school and I'm like, I'll go back. I'll get my scholarships but I need to be with my mom. And so I moved back home. My mom was 50 years old and I was 25 and I was struck with the realization that life is short. When my, when we thought my mom was lying on her death bed, she wasn't talking about the things that she did with her life. She was talking about the things she didn't do in her life. And there I was in law school and I'm like, I hate it here and what? I'm going to be here because I have to, I'm going to be here because this is what society thinks I'm going to be here. Cause I put all this pressure on myself as a Latina to support my family and move us out from East Los Angeles into West Los Angeles. Fingers crossed. Sweet baby Jesus. I hope so. That was a joke. Do you guys get it? Like, you know, LA, you know, if you're an email, you go to West LA, you're like coma. No, no. Yeah, I, it's what I thought. And I went to law school in West Los Angeles. I was like, it's happening. And I was just like, is this it? Is this it? I hope not. I got married in three months to my high school sweetheart because I wanted my mom to see us get married and I should note that before I walked in this room, my mom FaceTimed me. It was a butt dial. But it's okay. She's like, what are you doing? I was like, mom, I'm about to go speak. Okay, call me after I am telling you that everything happens for a reason. She had to be that sick to stop me in my path to say you're going the wrong way. And because she's stopped me, I can stand in front of a room of you to say you're going the wrong way if you are not happy, if you're not excited, if you're not passionate, you're too young to throw your life away. And she taught me that. So we got married and my husband and I mean poor thing, he's like married a hot mess, right? Cause I was like, I don't want to go back to law school. I know what I'm doing in my life. Who am I? Oh my gosh. All the things. And he's like, Whoa. He asked me what do you want to do with your life and be happy? And I said, I want to be a photographer. He said, okay, but you don't have a camera. I know, but if I did, I think I could do it. This question changed my life and I hope this question today changes yours. Do you have the courage to say something crazy? I wanted to be a photographer and I didn't have a camera, but on January 1st, 2006 I opened my very first digital camera and let me tell you something. I was terrible. I was awful. My dad is a pastor of a church in East Los Angeles and I tried giving away my photography services for free and people still said no. I was like, you're making God so sad. Okay. I went to Google and I taught myself how to become a photographer and I took my camera with me every where I went and I shot everything and when people wouldn't post for me, I would go to orange trees. I still have pictures of the orange tree when people wouldn't sit for me. I take out a pair of shoes and shoot the shoes because I can never get to where I want to go if I didn't have the humility to shoot the things that note when nobody was watching. So whatever it is that you want to do today, I want you to do it when no one is watching. So then if you could believe how crazy life is that by 2009 I was voted one of the top wedding photographers in the world. By 2010 voted the top most influential photographers and by 2012 most socially influential photographers, these are people saying who is listening to her. So this is a public point in this story where like, Whoa, you taught yourself on the university of Google and now you're out here winning awards. Yes, I am living proof that you could be terrible and still do what you want to do because people will say, Jasmine, you are unqualified. No, no, no. I wasn't unqualified. I was unprepared. I was unfunded, I was unconnected. I was all of those things. I didn't know a single person in my life who had ever started a business, not one. So not only did I not have connections, not only did I not have money, not only did I not know what I was doing, Hey, I can't argue with it, but I did it anyway. I had no business starting a business, but I did and you probably have no business doing the thing that you want to write down in your notes today. The question is, will you do it? I've come to believe that impossibilities are actually possibilities in disguise. How hard do you want to work to discover your truth? Everything you want is yours. Have the courage to say it and have your Mac, your actions map your desires. How will you show up? I ended up just talking so much about what I was that I did. It's like, okay, but doesn't mean how did you get those awards? I just started talking. There was this crazy thing that happened that didn't exist for your grandma, for your great grandmother, for your mother, for your aunties. This didn't exist, the internet and it was free, and I just started saying, I have opinions about starting a business and I became such an avid proponent that I started getting my very first large scale interview was with USA today. Then I got featured on MSNBC, started getting featured in outlets like, and just in January I was named an entrepreneur's go to guide for social media presence. Now let me tell you something. I do not say this because I think I'm cute. I'm fashionable, I'm fine. I'm an Instagram or yeah, no, I say that because I have the audacity to dream. I have the adaptive to say I don't know what I'm doing and I'm going to talk about it and bring you along in the journey. I have the audacity to put myself out online, and when people criticize me, I say, okay, I can't hear you. Over the din of those beachy, like the crashing waves of Corona Del Mar. Hey, like the loop round. Okay. I'm going to start this conversation here and let you know that I am not an influencer. A couple of weeks ago at a conference. Older gentlemen. Oh Jasmine star. I hear you are an influencer. And I said, Oh no, I'm so sorry. I'm, I'm not. I'm an entrepreneur who has influenced, thank you for the golf club. That's very orange County. You guys are blending in so well, you know, cause done. My daddy's charged I back. Yes. Speaking back to me. My question to you is, will you say I am the thing that I dream of with influence? I believe you could say that. How hard will you work? Because we're gonna have a moment of real talk. Some people can't stand me to which I say I'm okay with that. I just need you to trust me. So ladies in the room, if I'm rubbing you the wrong way, I'm cool with it. I ain't trying to be your best friend. I got one or 10 when I am going to say let's go ruffled some feathers. Is influencers without their own product or service or just poorly paid billboards for rich business owners?
Speaker 4:Oh
Speaker 3:right. We don't want to talk about this, but let me tell you something. As an entrepreneur, I'm going to tell you this and I'm going to say it again. So just in case the people in the back didn't hear me, you have value and somebody is going to not compensate you for it. So people are like, that's so rude, Jasmine. You just don't even know. You're so out of touch. Okay. Okay. So let's talk about how much do influencers really make? Well, let's take a look at this industry stats. How about one penny per follower? So if you have 200,000 followers, there's a good chance a company will pay you$2,000 a post. However, companies have gotten that much smarter because not all 200,000 followers are the same. We now have bots and we now have accounts where people aren't engaging. If you have a 200,000 person account and your engagement rate is 1% you're not getting one penny. If you have a 200,000 person account and you're getting 3% engagement, you're getting a penny. But here's a big, how many posts can you post again and again and again cause you're like, Oh my gosh, Jasmine, I could do 30 post at$2,000 you won't get any followers because people just say, you're just always selling to me. So we have to balance being an influencer with selling, with being ourselves and growing and engaging. So let's actually get into some real facts. Numbers from having pelvis. Let's take a look at Mallory 28,000 Instagram followers, 109 YouTube subscribers. Her annual income from social media is$12,000 and the money she makes from YouTube is five thousand seventeen thousand dollars a year. That is about, I wasn't very good at math ball. I don't know, 1300$1,400 a month. Can anybody live on$1,400 a month? So you know, I read the article, her husband is funding her Instagram account. Let's talk about glow. 30,000 followers on Instagram. Average annual income from social media monthly bumped up from 1000 to 2000 this month, baby. Boom. I don't know if I believe that. Let's put the difference.$1,500 a month in New York city. Do you think being an influencer is making money? She probably can't even pay for Uber's in a month with that money. Let's talk about a feet. 16,000 Instagram followers. Average annual income for social media is$6,200 all of these are coming from Huffington post, so my question often is, I believe influencers promote businesses that make a ton of money from their endorsement, but is the payment fair? I am taking a big stance against anybody who thinks that they can live their dream life. I'm an influencer and I go to like Tahiti and I go on vacation. Do you know that as an influencer, when you go to Tahiti and you're on vacation, you're spending most of your days in sales pitches because when they come they're like, let's talk to you about our property. Let's talk. Give you a tour of the spa. No, you can't get as much from it, but we would love an Instagram photo in this bald treatment and then we're going to walk you down. You have to go horseback riding. But only for five minutes so you can get the photo your working for every minute on that. Such a good business that I could pay for my own trip to Tahiti. Thank you very much. Okay, no, see here's the thing. I lost half the room, but don't worry. I'll bring you on back. Here's a real email. I blurred out their names cause no tea, no shade. I ain't try and drop dime. Hi Jasmine star. I hope you have a great week. I'm just following my previous emails because there were plenty. I was wondering if you'd be interested in promoting blank on your Instagram account. The link is a leading marketplace to buy and sell fashion. The campaign I am offering is commission-based. Y'all know I'm terrible at commission. Remember the story back in the day? Uh, the commission is based at$2 per install. It's a great easy way to make extra cash while promoting our amazing app. You only need to upload a story with the video that we provide or you can create your own with a swipe up. Let me know if you're interested.
Speaker 4:[inaudible]
Speaker 3:$2 if they install. Here's the shitty part. There's tens of thousands of people who look at my stories and you're not going to pay me for that exposure. Get the heck out of here. Are you kidding me? I want to have an Instagram account that serves you, that makes you feel seen, that makes you trust me. And if I'm going to sell something, it's going to be my own. Ladies, what do you want to do? Do you want to be a ballerina? Do you wanna be in direct sales? Do you want an artist? Good. Do it well. Make your own money along the way and use social media to build that up. Now here's one thing I know some people give me stank. I see. You just don't know. You just don't get it. I can see it. I can see. Yeah, good, good. Okay. I am not saying that being an influence or bad thing. What I am saying is I would prefer if you were influential because what has happened is that 10 years ago social media didn't exist and then all of a sudden social media has made celebrities. But let me tell you something about celebrities being made early on is that Instagram gave it to you and Facebook gave it to you and my space back in the day for the oldies gave it to you. And guess what? We have seen Mark Zuckerberg gives and Mark Zuckerberg takes away. You're gonna be like, Oh my God, I have 5,000 followers. And all of a sudden you're like, how did I only get five new followers? It's called more people being on the platform and they're going to have you pay for you to be a celebrity. So you could be popular this year and next year. And then what happens when Instagram is no longer the thing or what happens if the only time somebody will ever see your post, you have to pay for it. What happens then? If your business is based on somebody else's platform, it is not. If it is a matter of when your business will start declining. So everyone's just like, Oh my God, this sucks. Okay, let's go back to your happy place. If you could do one thing for the rest of your life and be happy. What did you put on your notes and if somebody wrote influencer is, does anybody, Hey, I'm a straight shooter. I already, here's the thing. Um, I'm an Intuit. I feel, I know people put influencer on their account on the paper. Does anybody have the courage to admit it? Anybody? I'm an aisle straight. I'm going to point you out. I know who you are, but I won't. Everyone's like totally freaked out. No, I know who you are. I could see it in your, I could see it in your energy. I do this professionally. I know when I'm speaking to somebody, it's like when you're in church, I know like the pastor is like over here and it's like their eyes on you like, Oh yeah, they're talking to me. I know that. What's happening right now. Now if you want to be an influencer, baby, boo, less talk, we'll get you there. Build something on your own influence that I'm here to deal it to you straight because I don't want you coming back to me in eight years and be like, dang it. I spent all this time building on a platform that was never mine. So look back at your notes and if you want to say, I want you to influence her. Great. Tell me first what you can build influence around. Then let's have a conversation because my question is, can you be influential doing what y'all walking, jewelry making graphic design, blogging. The answer is yeah, the big bold statement that I'm going to come out and say is, you could be influential doing anything you want, but you have to choose something. You can't just say, I'm just like a Kardashian in the making. What that proves to us is that it is possible to be popular for being popular, but it is not likely. It is not likely for you to become a Kardashian without having all the money it took in the beginning to be a Kardashian. So my advice to you ladies is what can I do to build my own path? So how, how do you build influence? Well, what I wind to first do is, um, I don't know, write blog posts cause that's free posts on social media because that's free. Create videos cause that's free. Take photos, go live, tell your friends posted votes, host events, ask for collaborations. Now you might be saying, okay, but Jasmine, I don't, I'm not really that great of a writer. Okay, don't blog, it's free and Google can search it but don't worry, we can get away from it. I'm post on social that doesn't take any money. It just takes time and effort for you to show up and be exactly who you are. Create videos doesn't, I don't have a video camera turn on Instagram and record some stories or y'all tech talk is just like it. Tick-tock, is it? And I'm like for sure fine. You can do like the dances. Like that's great and you can do the limps thinking, that's great. But could you do a lip sync around the thing? It is you want to do. Because I honestly, if I was trying to book photography gigs, I go to tic-tac. I was like, here's a camera. I love it. Yes, I do. Oh yeah, like I don't care. I do it. I would do whatever I needed to do to get me to where I want to go. You don't need money now. You're doing your grandma, you're doing your ABO Letha as you're doing everybody a disservice not to take the tools that you have right now and say, I'm going to change. So I believe you must become an authority for a small group of people, small group of people. I think you need to care about them. I think you need to help them. I think you need to support them. I am telling you, you will to gain influence. When you stop caring about you and you start caring about other people, that's the next generation. The generation that God is here was like, look at me. Look at me. Oh my gosh. Look at me. Right? How many times I'm on vacation, I'm at Coachella, I'm jumping cappuccino, I'm in bed. Oh my God, we've seen it all before. Right? Like it's so predictable. We laugh because how many times have we seen it? That's old. That's what God is here. But what will get you to influence is creating something new and the new is caring about a small group of people. Because there are people, cause you're saying no Jasmine. There's other people who have more. I am telling you, I see it every single day. There are people who are doing more with less than what you have. And you say, Jasmine, I have nothing. Oh, you just wait and see. There's people who have a lot less like less than 2000 followers. Stephanie, she's in breathwork. Breathwork. You ever heard of breathwork? Well now she's doing collaborations with a Lulu lemon yoga journal. Anatomy trains less than$1,500 she's a makeup artist. She's not an influence, but she has, she's not an influencer, but she has influence. She scored a free six page magazine with$10,000 and she's doing collaboration's less. She has 119 followers and she's a farmer and Missouri and she has a farm and a local chef wants to collaborate with her. She's living her dream with less than 200 followers, less than 2300 followers. Leah, she quit her job. She works from home and she doubled her income. There are people who have less and are doing more. So in closing, cause everybody's like Jasmine, what is your point? Well, my point is I believe the way you get what you want in life as to go after your dreams and create influence. That's it. My whole point, what you walk away from, you can get what you want. When you help others, when you serve them, when you create content about them and not about you, and you focus less on vanity metrics and more about how they will impact your life. Especially right now cause you got time. I want you to go after your dreams today. I want you to look at your notes. I want you to for some reason, bring up these notes in a year and be like, I wrote that and go back to that cause that is the truest point. Nothing more than right now is what you're putting is truth. It's not affected by the fact that you walked in your graduation aisle. It's unaffected that you're taking like a job at like sunglasses hut and you're like going to school part time at ICC. Like this is you. So I want you to go after that. And I don't want anybody, not me. Now your mentor, not your mama, not your cousin, not your dad and your brother, not your sister. I don't want anybody stopping you from the thing that you should and could be doing because the thing that I want everybody to walk away from it in this moment is I don't care the story that you told yourself when you walked into this room, but as you walk out from Brandon min university, I hope that the thing that you know is that the world needs you. The world needs your head, your brain, your heart, your soul, your eyes, your ears, your hands, your feet, the world needs you. We've all been placed here for a very specific reason. The question becomes, are you willing to use it? Are you willing to let people see you? Are you willing to let people criticize you? Are you willing to take big risks? Are you willing to stop telling your story of I came from less than. That's why I can't get here the minute you get there ladies, the game changes. So I don't know how much time we have 10 minutes. We have 10 minutes. I talk fast. Does anybody have a question? Because we could probably get through about five questions. Yes. Thank you for being here and congratulations on your baby. Thank you. Get a month time, like in a month. Do you ever have, how many bad days? How quickly do you get over? The question is in a month, how many bad days do you have and how quickly do you get over them? Okay. We got real, real. Um, for years I struggled with depression. That's like real talk and I think that people see like me as like very outgoing and extroverted. I'm not, I'm actually an introvert, but I stand up in front of people and I talk because I feel like my purpose in the world is to empower people to believe that what is not possible for them is so I get out of my own way. But prior to getting to that, getting out of bed was very hard for years. Um, and so we'd be Alaska. How often do you have a bad day? Well, I've become so in tuned and done a lot of work. I went to therapy. I worked with a lot of people, did a lot of praying. I do a lot of meditating. Um, I believe that every day I'm on the cusp of a bad day. That's just my truth. And so I have to wake up and I have to tell myself a different story. You're enough. You got this. Try again. It's a new day. Love yourself. When I say nice things to myself, I know that sounds super crazy. That was not how I was raised. I told my dad I was going to a therapist and be like, Oh, that's so orange County. And I was like, it is dad. It is. And I'm so happy. I'm happy. I'm doing the hard work to admit that I'm hurting. So every day could be a bad day. But if you prepare yourself for success, you have the opportunity and the power to turn it into a good day. Ooh, those gangster tears be almost did it. Damn blah blah. Is there another question? Yes. Cultural feedback. Doing something that was outside of what was normal in your family. No, I just didn't care. You get to such a point in your life, and here's the thing. I was gifted by watching my mom. We thought the doctors said she was going to die. When you watch the person you love the most die, you're just like, I don't care. I don't care. I don't care about you and don't care about you and I don't care what you and I don't care about. You care about this. So how do I get past cultural norms? How to get past people's opinions. You stop caring. The minute I stopped caring what other people said about me, what other people thought about me, I literally, I literally felt like I was like their opinions of you don't pay your bills. Their opinions of you won't get you to where you want to go. So if you want to live your life being dictated by somebody else, go right ahead. But you did that. Will you walk out of this room and when you go home, let me just tell you something. There was an energetic shift. Everybody here is vibrating at a different level and everyone's like, Whoa, this is super woo. It is booboo. But you had a breakthrough for those people who cried at any point today, your body released some trash and you wanna know what's gonna come up when you get home that because God and the universe is going to ask you to step up and step out. They're coming at you and you have to say, I'm making the decision because now I'm a different person. I can't go back to who I used to be. I'm called to be somebody different. How then will I show up? So how do I care about the cultural differences? I stopped caring the same way I stopped caring about anything else. And that is an active decision every day because every time you open up social media, man, it's like a drive by shooting. You look like a man, fix your grammar. This is so stupid. And they're all anonymous. Every single one of them. And you want to know what I do? It's so petty. It's so catty. It's awful. I just picture them, you know, with sweatpants on a big overstuffed couch like wiping the Dorito orange stuff on their fingers. I'm going to type this a bye. Bye bye. Put some Bulletproof windows up at my house. Buy and move on. Delete and block, delete and block. That's my morning routine by, is there an any of the questions? Yes. Hi. To tell yourself to help with your self confidence. Ooh. All right. Gangster tears. No. Um, you have to tell yourself that you belong in that boardroom and you have to tell yourself that you belong in the white house and you have to tell yourself that you belong when you walked into Brandman university. I will say that when I went to college, I was one of the very few Latinas in the room. And when I graduated college, I graduated Summa Cohmad. It's the top of the top.
Speaker 4:Mmm.
Speaker 3:I was the only Latina and that was one of two women. I had to tell myself when I got on that stage, you belong. I belong there. Not because I felt like I was qualified, I belonged there because my dad sacrificed and his mom sacrificed and my grandma's sacrificed. They worked in sweatshops and East Los Angeles making bikinis and basketballs. They were bikinis I never wore. Thank you. Sweet God cause I'm not prepared for that and there were basketballs I couldn't afford to play with. So I tell myself you belong in that room because you are going to set somebody new ceiling. I hope that my ceiling that I break for you, you stand on my shoulders and I hope that someone else who comes up behind you, they stand on your shoulders. If you don't give yourself the permission to get in the room, you'll never get in the room. I am telling you all you guys are watching me at my lowest point. I hope that when you turn on the TV you see me and you don't see me cause I'm popular. Cool. You see me cause I'm trailblazing. You see me cause you said that is doing it. I never once saw a Brown girl stand on a stage. How do I tell myself to walk into this room for you, for you, for you, for you and for you and for you that you as a Brown woman can stand up to others and say I belong. I'm good enough to be here. And let me tell you something and don't get it twisted. The tear has not fallen. The tear has not fallen. We good. My makeup is still intact. Y'all, you will have to jump higher. Talk louder, be nicer. You will have to show up early and you will have to stay late. You will get paid less and you will work harder. They will be shutting you down and still you rise. Your story is to do twice as much work for half the accolades. And when you do it, you know that somebody coming up behind you is not going to have to work as hard as you. I stand in this room to tell you that you belong. No, God didn't do it. I want to say thank you so, so, so much to the Royal society for Brandman, annivers university and to Anna Ackerman for this warm and wonderful invite. Ladies, the future is yours. I am asking you and I am begging you to please stand up and do something and make a difference. You can make a difference at the pet shop you're working at. You can make a difference at the coffee shop you're working at. You can make a difference at an Ivy league university or at a community college. I just want you to speak your truth, build out your dream and be influential. Thank you. 1,000 times over.
Speaker 2:So what do you think, friend? Is your goal to be a business owner with influence or an influencer? Do you really care a whole heck of a lot about vanity metrics or do you care more about profitability on your end? I'm on statement. I'd love to hear what you think so you can find me on Instagram at Jasmine star and shoot me a DM because I love connecting with you. Speaking of connecting. If you liked this keynote, please be sure to subscribe to the Jasmine star show from wherever you're listening, because I am planning on sharing my keynotes full keynotes exclusively only on the podcast so you can get future episodes automatically downloaded to your phone, and then we could be virtual BFFs. Okay, so until next time, I hope you have the Udasity to be influential. Sweet friend, because you belong here
Speaker 1:[inaudible].