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Speaker 2Hi there and welcome back to the Jasmine star show, a business podcast for dreamers like you who are hustling every day to build a business and a life you are proud of. I am so happy you are tuning in today. You are tuning in and you're probably being joined from Becky from black Creek, Wisconsin. Mrs Becky bottles left a five star review. She said, I especially love your larger than life voice and booming laugh. We have that in common. Uh , one do I have a booming laugh if I do, boom, boom, boom. Also K S K S DDS left Jasmine's energy and knowledge is so heartfelt and inspiring. I love listening to her every week. Thank you for that five star review and shout out to gypsy girl Lisa . It felt like Jasmine was walking right alongside me, watching my steps in reading my mind. Her message met me right where I am and then she added practical steps. Hey Lisa, I can be a little creepy. I have my eye on you. Okay. For those of you who are leaving reviews. I read them all and the team and I appreciate it because you're part of spreading a much bigger message. Speaking of big messages, I have to be a little transparent right now. This episode is hands down the most embarrassing episode that I have released and that's saying a lot. I am basically roasted and toasted by my good friend on a platform that I feel a little insecure about. Dun, dun, dun, LinkedIn. I mean for so long I was like, why do you even post on everybody's so buttoned up on LinkedIn? Only the intellectual business owners over there. But in 2019 I made a big effort along with the team to show up on LinkedIn. So I was kind of doing my thing and I decided to have an interview, an interview with Marcus Murphy. He's a sales expert, LinkedIn board member and head of business development and partnerships at digital marketer. Basically this scar is really legit and he explains why business owners need to be on LinkedIn. Um, that's, you just listen up. I'm going to convince you why. He's also going to talk about the five things you absolutely need on your profile. And he also went into ripping me a new one and said, girl, these are all the things that you need to change about your profile. Yeah, he went to my profile in the podcast step-by-step or ripped me apart. So yeah, friend, I you enjoy this episode because I took some heat for the sake of our collective education. I know you're going to love this interview. So let's listen in on my conversation with Marcus Murphy. So I want to start a little bit of a story about who the following guest will be. He kind of went out of his way to really reach out to me via email. And , uh , we started this great conversation and one thing that I noticed was that this complete stranger had a real skill set for writing. And this was back in the day when I was a photographer. He reached out to me, he , uh , and his fiance or planning a wedding. We had some really great conversations and one thing led to another. And myself and my husband and business partner, JD flew to Syracuse, New York on a very, very rainy Halloween weekend. And so why are you embarrassed? It was one of the funnest days that I had and I really met this incredible human being who was so well spoken. He was just my Vaishyas and your dance moves. I could show you a few things, but they were pretty good. They were pretty good. Marcus. They were, they were,
Speaker 3no , I don't have that natural rhythm like you do. Okay,
Speaker 2well, you know, not everybody can be Puerto Rican, like who are , you know, let's just be real like, you know,
Speaker 3you know what's funny though is because you actually just said this, like here's the deal. I wrote an email basically begging Jasmine and JD to come shoot our wedding because we were too poor to afford them. And somehow my sob story got them to get on a plane and come to Syracuse, New York, which by the way is not like a major tourist destination in the U S
Speaker 2it is not. It is not
Speaker 3the little grimy. But my wife, it's her fault. But we were basically like, Oh man, that was such a massive, huge deal for us because not only just like the amount that you poured out for us and just like the friends you became, but man, like it really gave us kind of this hope that more people were like you too. And I think that's where really, you know, the biggest benefit of having that pin power relationship was just being like, Oh my God, there's still good people in the world who want to bless other people. And I was like, man, that gave me hope and that gave me, it spurred me on. So I think that's, you know, that's a missed thing. Jasmine wouldn't say that in the store . It's like we were pen pals and he was articulate, but she would never be like, no, she was the most generous person and like totally huge blessing for us. So yeah, many, many moons ago.
Speaker 2I know, I know. And speaking of amazing, amazing people and blessings you after that. So at the time, you know, you were a client and I was a photographer and then our paths went their own ways. And you did amazing stuff at Yelp. You were at infusion soft . Now at digital marketer, you're head of business development and partnerships and that's when our paths crossed again, started really connecting with you and you are like the like LinkedIn guru. And I know that's like a big thing to say, but I really mean it. And I wanted to bring you on because I wanted somebody who was like a homeboy, somebody who knew me back in the day, somebody who saw me grow my photography business on the struggle bus and kind of like do my thing. And here I am venturing out into a new [inaudible]
Speaker 3on the struggle rocket. I'm understanding what it's like . Yeah, I got , I got to bear witness to no bus movement. Like I got to see this space shuttle go off. Um , so yeah, I've been there, I've been there from the, from the on the sideline and all involved and I love that we circle back around because it's so interesting. Like , you know, when you have a friend that you have nothing you can offer them at all. Right. But I've always been waiting for opportunities to be able to be like, ah man. Like how does my world intersect where I can continue to push my, the people I care about and their message forward and illiterate . I've been focused on that for the past five years and it's just so great that somehow this lined up where I can actually like go, Oh man, yeah I can actually talk about LinkedIn and help in some way. Like that sounds good.
Speaker 2And this is actually even better because that's where we're actually going to start the conversation is like Marcus says like is there a way that I could show up and like help people and this is a scalable way of showing what he can do. He's basically, I wouldn't say this to his face cause you know, but okay, Mark is, you could take your, you can take your headphones off. But this guy's brilliant specifically when it comes to a lot of things. But LinkedIn right now is his jam. He's recently come off just off a plane from San Francisco talking at LinkedIn about LinkedIn, doing a lot of really amazing things. So I'm like, Marcus, can we just have like a real conversation? Let's not get flashy, let's not get fancy. And um, you know, him and Christy , our podcast manager had this great idea. Not so great idea. I really want, I'm , I'm wearing like big earrings today cause I'm about to like, someone needs a whole my earrings cause I'm about to tell somebody something. Marcus is like, we're gonna, we're gonna roast Jasmine's LinkedIn profile. They, I mean just prepare your hearts ladies and gentlemen. It is going to be a hot mess. This is going to be the revolution of all revolutions. But before we get that, how's that for a hook? How's that? So we keep it to the very end. I'm like, Marcus, convince us why we need to be on LinkedIn.
Speaker 3So the reason why I've gotta be on LinkedIn and why you want to pay attention, there are 675 million people on the platform. And if you think that's a big number, their goal is 3 billion. So that means that you, if you double down right now, it means that you're going to be an early adopter. But it's the people that are winning on the platform. And the reason why you need to pay attention to it is because brands both on the actual business side and the personal side are being built on this platform right now. And there's a viral effect. It's like Facebook five years ago. It's like when you actually could get your posts right and what happened, right? 2011 happened and they went public and then they need that cash. All of a sudden now it drops down to 0.05% of your posts are actually seen in an organic way on Facebook. So we're seeing the same type of effect with content on LinkedIn. So here's the crazy numbers. The stats are 9 billion content impressions a week in the feed on LinkedIn. Now, I told you 675 million people, but 3% of that entire population are the ones that are driving 9 billion content impressions on LinkedIn. So 3% of the entire population of the only people they're sharing content and what that's called is an opportunity that's also called viral. That's the reason why you see people with hundreds of thousands of views with a hundred or 50 comments on their posts. It's because every time that you post or interact with a piece of content on LinkedIn, everyone in your connection group, everyone in your community sees that you interacted with that activity. So I would say this, the biggest reason you should be paying attention is if you actually have something worth saying to the world and you're really good with your content and it's relevant and you want to build that community, that tribe of really well educated professionals because they're in a professional platform, then this is the only place. This is where you play. This is 100% where you play your B2B, B to C, all those things don't matter. It's H to H if you want to build a human to human relationship, like this is the platform and you can't sleep on it. And in fact, if you're a really good content creator, then you understand that it's not just about the content. It's not just about the noise, it's about content that starts the right types of conversations or it is just noise. So I'm saying like, yeah, I put my flag in the hand in the sand. I knew this five years ago this was going to happen and I doubled down. That's all I did. I just learned and threw myself into the platform. And now, yeah, I just think everybody else is starting to see that it has amazing potential.
Speaker 2And I want to take a step back and also mentioned to the people that are listening. It was because I was listening so much to Marcus that in 2019 I haven't had my, like my, like I haven't had a legit LinkedIn profile for a full year quite yet, but I started paying attention and I can now say it is the fastest growing platform of all the platforms I'm on. And that just goes to say something. So oftentimes people hear LinkedIn and they're like, Oh, it's like stodgy business suits and women, you know, with like the bold lip and a shin Yon , you know, it's just like, like talk to me now, I know what you'll say is every business should be on LinkedIn. But what if we kind of flip the script? Like what business is , wouldn't work for LinkedIn because that's where a lot of people are coming in from. Let's say, Oh it's not for me. You know, I'm a this or you tell me some really wild and crazy success stories of like antelope farmers, you know, like how we're linked using LinkedIn. Like you tell me like prove the doubters.
Speaker 3Okay, so listen, most businesses on other platforms are business first. But he, or if you have, like somebody asked me the other day like, Hey man, what's the best way to have a , what kind of sales conversations for B2B? Like enterprise, what should you do? And I said, you should treat it like B to C because the people that are buying are people. So in this case it's actually really the people that are winning the businesses regardless of avatar, vertical, whatever the reason why they're winning is because they're treating it as like my personal brand is attached to my business. That is what's driving it. Like you are going to have a business page on LinkedIn. Totally, but it's almost like a website. It's like the integrity cone , right? It's the, it's where you go after people find you and they go there just to make sure you're a normal human being like this. This is essentially what is going to happen and what people in winning is. Take your B to C approach, take your personality, your brand, your personal brand and who you are and what you stand for, what you're interested in. Make sure that it's completely optimized and then that points back to your business. Now, the business is not necessarily something we lead with, but the perfect cycle for that is that the business starts to share content, right? And the only reason why that's really important is because good organic engagement there can be boosted, right? That can be paid. That's the advertiser angle. On LinkedIn, it's like boost your content if it's good and people engage with that organically, but there isn't really like something that falls outside the sphere. Like brick and mortars are not like the best thing on LinkedIn. Um, but I will tell you that people having a presence personally on LinkedIn can drive people back to any type of business. So I know for a fact that if you go to my LinkedIn right now, which many, many people do all the time , um, that points back to digital marketer. That points back to anything that I'm a part of. The other things that I own being a on the advisory board at LinkedIn, all that stuff comes up only because I have a really strong personal brand. So not, not that that, I only think that answer your question. But what I do think it does is it puts it firmly in like squarely on the shoulders of the individual and how they're tied and how they point back to the business regardless of like brick and mortar, et cetera. Like , but the businesses that are doing really well have really strong groups of people who have strong personal brands that point back to the business.
Speaker 2I love this. Okay, so now that we've established that , I'm just going to mirror back what I've heard. So number one, you said I was a really nice person, can't forget that. Number two, you're a really brilliant savvy, you know, leader in your space and when it comes down to LinkedIn and who should be on it, it's people who are H to H human to human who are talking and sharing their insights, which would ultimately point back to their business. But they're not out there selling their business. So this is something that I have been a huge advocate and evangelist of on Facebook on Instagram. And then it just, I couldn't connect the dots and I look back and I'm like, I wish I did earlier because this is exactly everything that I preached . So let's talk about things that you either see people not doing, right. So not optimizing, cause you had mentioned this thing, you're like optimize a profile, which all of a sudden I'm like Oh God, please don't look at my profile cause I don't even know what that means. We'll get there, we'll get there. Tell me what is optimizing look like or would, what should you not do?
Speaker 3Yeah, so look, there are tons of ways like you can go through any training. Gosh you could Google all my free ones online on how to like populate your profile. That's not the point. Optimizing the profile means you're optimizing for something. So for me I realized that we have a ton of real estate on here. We can personalize this, which is the key is personalization. But it's not just personalization. It's like, how can I create content and use my profile to start the right types of conversations with the right people so that when they do find me, they want to connect with me and they send me a relevant kind of like request with a message and it's people that I truly want to connect with that are going to get a benefit from being connected to me. And so let me just tell you this, like people get this wrong a lot. They think that their profile photo doesn't matter. And it's funny because it truly does. When you're going through the feed, all you see is someone's beautiful mug and a little snippet of information about them. And typically that little snippet by the way is called your headline. And usually it's just like VP of whatever, CEO, founder or whatever. But it's actually 120 characters of real estate that you can tell people. Like it's a conversation starter and we'll get there in a second. But the photo, the photo is interesting. The photo is like don't catfish people. I know that sounds weird, but a lot of these online relationships turn into [inaudible]
Speaker 2the voice Savage you Savage , she just laid it out.
Speaker 3I don't want to show up for a coffee date with your 1989 profile photo. Like girl your hair was big. But like I mean like you know all I'm saying is like your profile photo is important cause people make an immediate impression like pay 50 bucks, get a head shot. Like you know what I mean? You're , you're, you're most of you on here. If you're listening to Jasmine like I have no excuse you photographers but you have to have a good photo that says something like it has to be welcoming, it has to kind of articulate who you are. And then you also have like this header photo, which is nice and I think header photos are actually for branding purposes because they should only reiterate what your profile doesn't say and so should communicate more about like what you do, who you are and kind of just give people a snapshot because they only get that. They get a quick thing. Like if you look at my profile or my profile photo, it's like me speaking hi . It's like me speaking, which is everybody. But I actually do, I speak a ton. It's like last year was 300,000 miles on the road speaking. So I love people to understand that they can talk to me about that. That is a conversation starter and a lot of ways now the headline, Jasmine is super important. People get it wrong. They love to just put what they do now, what they can do. And I think that's a big difference. It's like what can you do for the person that stumbles across what, what would start the conversation? So like if I just said 120 characters for me that would be something similar. Like, Hey I'm, I'm, I'm only , I'm interested in helping businesses double the size or like I'm , I'm interested in helping agencies double their business. I'm, I asked me how are any of those little snippets that allows you to have a little bit of a conversation starter . So somebody really does see that profile photo and they're like, Oh, okay. And then they like go and read your headline, then it's an enticing moment to be able to like start a conversation or someone at least wants to connect with you or take that conversation to the next step.
Speaker 2Okay. The more you speak, Marcus , don't forget that thought. Don't forget that thought. Don't forget that thought cause I interrupt all day every day and twice on Sunday. I'm getting so nervous right now. Everything you say, I'm like, Oh I got that wrong. Oh I got that wrong. I'm really only one. I'm one for one. Okay, well you won't Kate , you said my bio . We don't look at my profile yet. You have to go in and go like lean in real hard. My bio photo, whatever. Bro. I'm a photographer. I should have a good headshot . I'm, that's the only thing that I got going for me right now with my profile. I just want the audience to know that I know I'm calling myself out first. Okay. So what we've gone through so far is bio photo, head of photo is an to say to show things that you can say immediately and then you have your, what did you call it, your not just your title, 120 characters for your headline headline. Okay.
Speaker 3Okay, so the next thing, so it's interesting, they just launched this new thing which is called basically like your highlights and your highlights are articles, media posts that you've put out and you can actually go in and out curate those, which I love. You love that word. I love to curate and be able to take it in troll of my information because previously it was like they would just show the most recent posts or the most recent engaged articles, but really now what you can do is go into like, here's the photo. This says something about my brand. Here's the article that I wrote. They got a ton of engagement. Like I want that to be seen. Here's the post that I just did that got massive engagement. But also it was really amazing. I don't want to go away and for people to kind of miss it. So now you can go through in this highlight section to intentionally curate your content that you put out there, which previously you couldn't do and now they just launched it. So most people on here haven't even looked at that section yet. And that's a really great opportunity to give you that control to be able to tell your story.
Speaker 2Oh, I love it. Okay, so I'm like one for four . Um , and we're not even, we're not even in the other stuff. Anything else? Anything else when it comes? Okay,
Speaker 3the next biggie. Um, so they give you this section. If you're a great writer and you've been around a while and you have a huge following on Instagram, there's no excuse to not have a wonderful summary section with 2000 calories .
Speaker 2Will you please stop with the summary? Okay. Because when they told me, because when Chris told me you're going to do that , I immediately was like, well, let me go and change stuff. But I was like, you know it . That's just in Genuis. You need to own your stake . I'm going, Oh my saying I know it's terrible. It's terrible.
Speaker 3I'm not going to say it's, I'm not, we're not there yet. Can we wait till the end? I'm gonna I'll talk about your thing. I'm just giving general advice.
Speaker 2Oh, the shade. You're literally said you're , you're teeing me up bro. You're teeing me up.
Speaker 3Well listen, so the about section for everybody else, not Jasmine is 2000 characters, which means that there's a ton of real estate on there to be able to tell a story. Most people get it wrong because they want to put their online resume up here. Bullet points and accolades in this section. Like guys, that's so boring. No one wants to read that. And in fact I'm going to tell you the reason why. Like for me, if you go to my actual, my, my, I'll read a little bit just so you have it . Yeah .
Speaker 2Okay. So I , you know, I started this conversation by myself like listen, this brother's a go rider. You out here going to like, are you going to like Def poetry jam? Are you just going to drop the mic and be like, okay .
Speaker 3All right , I'm going to, I'm going to say it and then explain it . I want to say where's bobbing in the booth. Right. Okay. So the about section, like I said, it's 2000 characters, which means the real estate is there for you to be able to tell a story, write a narrative, and writing is what people, I mean people respond to good writing, they want to engage in the conversation, but you need to give them the invitation. And so for me it's like I'm on a mission. Overcome the stigma of selling is the first line for me because I want people to understand like I'm out here and I've got a mission and next thing I need to do is say, when I was a kid, I didn't dress up as a sales person probably . And I certainly didn't ask for sales training for Christmas. Why do I say that? Because I'm identifying the person I'm actually targeting with my writing and I'm also saying, Hey, I accidentally got here. I didn't wake up and go to college and be like, man, I can't wait to be a salesperson . Like I accidentally got here. And that is a very relatable and empathetic thing for any salesperson out there. They're like, Hmm , double major psychology philosophy. Perfect. I'm going to go sell knives door to door. Like that didn't, that was not on the radar even that , that was my first job. Um , and then I said unfortunately no one wants to be a salesperson even though it's the largest profession in the United States. I'm talking about the problem. Like if the stigma is there, I have to unpack it. And also I'm writing by the way and non block text, like I'm writing as you would read it in a book. So there's spacing so that your eyes can follow and you want to continue to read. But I've already asked you, I've already said, Hey, this is my mission. I've inserted personality and said this is who I am and don't, don't worry. I also got here and if you're listening to this, you probably got here too . And then here's the real problem that we're trying to overcome, which is like, we hate it, but it's the largest profession. People hate being sold to love, to buy. People need salespeople , but equally hate them. There's the problem, but here's my solution. Even with all the other jobs out there, here I am, a sales guy trying to escape the thoughtless, pushy, untrustworthy reputation that have has been ruined by countless before me. Like by this point, Jasmine , people are super bought in. Like if you're my people, if you're my tribe, you're sitting here going, [inaudible] , [inaudible] , [inaudible] like you are in it in it, and then this is when you actually do basically like, Hey, I need you to move now. I need to invite you into my story. I said, here I am, and this is what I put it in quotations. Hey, what do you do for a living in me? I say, whispers, I'm a sales guy because it's embarrassing. And then I said, I'm here to take sales back to a store. Teaching Uplevel the sales profession. It won't be easy, but nothing worthwhile ever is today. The strategic helpful, empathetic salesperson wins. And then the final thing I say, which is my call to action, is it's time to put thoughtfulness back into the sales process and I'm ready for the challenge. Does anybody want to join me? Now listen, when you do this and you started to set it up as a narrative, you're telling a story, you're telling people who you are, what you stand for, you inserting your personality and then your help . You want them to be a part of it so you ask them to be a part of it. I get probably 30 messages a week on average of people being like, I love your summary and you're like, wait a minute. People in the United States don't read anymore. Why is anybody reading this? It's like, no, people are literally combing through your profile to figure out whether they want to have a conversation with you, but you have to give them the invitation and this is the doormat , this is the doormat for your conversation. And you got to make sure that people understand enough about you, that they want to engage in it and you have to invite them intentionally. So using this 2000 characters, really using the real estate, writing in a narrative format, telling people what you're about and what problems you're solving, and then ask them to join you and you'll get that response every single week. Okay. Marcus, you , I
Speaker 2mean your first job was selling knives door to door. Cause homeboy you a Slayer, you slay it. It was just like your life, your first job dictating what you were going to do.
Speaker 3Then cans , I was selling vacuums, I worked at the, I had an illustrious working NBA enterprise rental car. We'd talk about find any of these jobs on LinkedIn.
Speaker 2But here's the thing, Mark is you sold knives because you are a Slayer. You sold canned goods because you can't in the truth. And what was the other job? What was the other job? I had it. I had it. I had it was the other job. No, no, no.
Speaker 3Oh the vacuum cleaners.
Speaker 2Vacuum cleaners cause the truth . Don't live in a vacuum. Hey , I'm out here writing LinkedIn summaries for the people. Um, it was, it was good man. That was real, real, real good. But this is stuff like even when we email, like we've been emailing just like last week about something random, I always lead with, I don't want to give you a compliment because you used to like in high school, wear a shirt, a red shirt that was emblazoned with the stud stud. Much more refined. Even worse, even worse. Cause I think you paired it with Pooka shells. Pooka shells. Okay. Poker sounds we out here, we out here. Not judging you on your fashion.
Speaker 3We're there. Okay. It's not like if you were in your 30s or in your early forties late thirties. All right. Hey, it's, you were there, you were there. You were walking around looking at the [inaudible] .
Speaker 2Marcus, Marcus, you know I got nothing but love for you and Gina, but your girl has never worn puka shells. Okay. This Brown girl ain't wearing Pooka shell son . I can't do it. I couldn't do it.
Speaker 3All right, cool guys.
Speaker 2Exactly. Exactly. It is, it is. It is. It is. It is. It is. Okay. So now that we know like we have the foundation, so now when you come in hot like people are going to be like that. Marcus was salt rude to my girl Jasmine. No, I asked for this. This is what I want and like listen, I own like if I can dish it , I better take it. I'd be ripping people new ones with their Instagram and Facebook and YouTube strategies. But out here I am a student, so, so gracious. LinkedIn, Socrates, are you going to, are you going to lay the smack down ?
Speaker 3I won't. I let's, let's do two. Let's do two more quick things. Oh yeah. Oh yeah. I'll go there. So it doesn't stop there. Like the summary section allows you to insert your personality and write in narrative format. But a lot of people don't do that in their experience section. Either. Experience is actually the closest thing to a resume or CV. For my , my , my European folks, it is an interesting thing that you would want to just go ahead and put your title in there and then really not talk about it. But they also give you a bunch of real estate to literally write a story about what you have done, not the things you do because you're not necessarily , most people, by the way, most people on LinkedIn are trying to get a job. Like most people like , Oh I'm going to go on there to get a job or I need to go find somebody to get a job. Most people are on, they're consuming content being part of the conversation. And it's interesting that 3% of the people are sharing 40% of the people who are engaging. So it means like the content creators are getting 40% engagement no matter what they put out there in the world with the right people that that actually write on it. So I mean, gosh, I hope people were hearing like a major opportunity here.
Speaker 2Well hold on, hold on. Let me anchor that with something because there's so many of the listeners I like a large part of the listenership are creative entrepreneurs and so a number one platform at least right now or desirable a platform would be Instagram, which at best case scenario is 4% engagement organic and then and secondary it would be Facebook and right now Facebook is hovering around 1.8% organic reach and Marcus is saying 40% on LinkedIn. Like that should just like really blow somebody's mind that if you're going to be investing time in a platform, this would probably be a really good bet.
Speaker 3Yeah. But also at the same time like it will change. We saw, so why not get in now be the benefactor of the early adopter at six eight Oh one to three and use these strategies to , to start the conversation and keep them going. And what you're going to see is like, wow, I've built a pretty great platform and I'm inoculate against the change because I got an early and I started do what this crazy dude told me to do. So I think that's a big part of it. And honestly at the end of it, they all , there's only two more things you need to do for your profile to start conversation member . You're always writing to start these conversations. It's not about just putting stuff on there. It's like man, do I put the right things in there are the right people moved by that to engage me. And the last thing that you need to think about is skills and endorsements like skills and endorsements is like you ever seen that on your page by the way Jasmine? It's where people basically go in and say , uh, Hey, this is, she's really good at this. So I'm going to just go in here and click on this and say, you know, she's great at it. And um , well most people don't understand is like you can actually go in and control those top three that people see. And as people start to click on them, they're actually, it's so much more powerful because you can go tell everybody how great you are. This is telling the world how great you are through other people. And you get to control what people click on. And then I'll tell you, people ask me all the time like, how do I get more endorsements? And honestly , honestly, it's reciprocity. It's you going out there and endorsing other people. If you want endorsements, you gotta go give them. And you build that. And then as you start to build a platform like Jasmine or you build a platform and people kinda , there's some crossover between communities. People will come over and immediately endorse you for what you're great at. And I get conversations started all the time. My top three are leadership management and public speaking. So I have people hit me up and they're like, Hey, I saw this, you spoke this. Somebody endorsed you. They said that this, this like, can you speak here? What do you think? Like those have happened all, all along the way. Um, and then the final thing is recommendations. Man, just ask for some, just put them on here. I know they're like, I just spoke at a real estate convention, which is wild by the way. It was basically like 10 acts and grant Cardone on crack. But I'll tell you, it was basically them going, how do I use this? And I go, do you have clients that bought houses from you and they loved their experience, put their recommendations here. Oh my gosh, they're the best thing. This is reputation management at its finest. And you can have people write about you, your business, anything you want here and then there's no filter for it. So go ask people and only adds to your credibility. So Jasmine, that's a lot of info. That's a lot.
Speaker 2Okay, so what , what, see what I hear is if you like this podcast episode and you find me on LinkedIn, feel free to
Speaker 3I my stuff, I have nothing for you to buy. Like go on there and just rip off all my stuff. Don't copy me verbatim, but like go in there and do whatever. Like I wanted to build the prototype. That's what I was hoping to do.
Speaker 2And that I think that is, that shows the Testament of like your heart , um, your confidence and then overall your swag. It's like I'm so good that nobody can do what I do. How I do like look at it, measure it, but you know you're going to do your own thing. So now that we have that foundation, I tried being nice. Now did you catch that? I was trying to like butter you up. I don't know . Did you , did you see how I shifted gears there? Um, okay, so done. Dead at an unveiling of the hot mess. Jasmine star LinkedIn profile as critiqued by Marcus Murphy.
Speaker 3Well here's what I'm going to do. I'm going to go through what I like first. Okay.
Speaker 2Smokey like a true dad smoking like a true dad.
Speaker 3Like, okay, so let's focus on all the right answers and then talk about, okay, so here's the deal. I love your profile photo as you should have one. I like your header photo. I think it could be branded even harder depending on like what I love about you. You're diversified and I think that that should be reflected on the first thing that people see. So you have tons. It's not just like, I mean, how many things are you doing now? Like you've got, do you still have, you have groups, you've got, I mean trainings, you've got a whole team, like you're a great leader now. Gosh, what , like this stuff should be represented a little more. And I love that you have a picture of your dog up there because he is everything .
Speaker 2No, he is, I have two babies now. I have two babies. He's still, he was my first baby. Feels hurt . Stop it.
Speaker 3So , um, so I think that there's probably an opportunity here for branding and what I would communicate here is just saying that like, yeah, you represent a lot of brands . Like you have multi multi-brand , that should probably be reflected in some of these photos and some of this real estate up here. But that is not even close to like where I really want to get to. So your headline says CEO and owner at Jasmine star. Cool. No , no , it's fine. Like if I was scrolling through, you know, millions of people and thousands of people, I would be like, Oh look, a really nice photo. And then Jasmine is a CEO and owner of Jasmine star. So if people don't understand that Jasmine star is a property, they think that you're just like the most redundant and hilarious person. They're like, she's this ,
Speaker 2she's special, she's special,
Speaker 3we're special. Um , and I want to say this because I like your highlights section. There's nothing really there, you know, let's put it on a spot. What would you say at 120 characters by yourself that might get people to want to have a conversation with you? I don't want to put you on the spot, but I am going to put you on the spot.
Speaker 2Um, like I empower small business owners to build a brand in marketing on social media.
Speaker 3Boom. Great. I know exactly what I and why I would ever want to connect with you in a heartbeat because here's a deal. A millions of people know who you are. If they don't hear and just a new community and you are growing fast, it's super good at the first touch thing that they see, the first little snippet they see, they get exactly who you are as in what you can do for their business. Cool. All right , cool. You're giving me really mean eyes.
Speaker 2No, I have no, no, no, no. I have RBF. I was born with it. Okay. It's just like my , my resting face is not pleasant. So this is me just soaking it in. No , no, no, no. I , this is me soaking in and I'm being, I'm doing, I'm being a [inaudible] student relayed on me. Let's go. Huh ?
Speaker 3Okay. So listen, my fist hideous student . Okay, so the about section, you are one of the best writers I have. Just, I don't know , man . I just need to stop. I just want to say this, a compliment, but it's backhanded. Okay. Now I know more so good. You are like, Oh, you're one of the best storytellers. You're , you get people motivate. You're , you're an incredible writer. Like all those books that you're going to write someday. Like I'm gonna read every single one of them. Right. This is real . Yeah , no , that's cool. I want to read a little bit and see how interesting is it ? I'm sweating as a photographer and a business strategist from Newport beach, California. She dropped out of law school to pursue her dreams of being a photographer and just a few years she built an internationally recognized and award winning business later founding your , so look at you. You're like , I'm dying, but the way I love how it ends. Hold on. Wait for the end website. WW dot Jasmine star.com so w associate curator , Instagram , Facebook , and guess what? They're not hyperlinks.
Speaker 2Oh, I'm dead. I'm literally dead. Okay,
Speaker 3this is my expectation. My expectation is that you're going to get back in here. You're going to optimize this and write something that everybody just feels in their soul, which you're totally capable of, and invite them into what you're doing because these are your brands, right? You've got social curator, you've got an incredible following across all of your social media followings. Now, this is about the built , by the way, because I've seen this, you've had this for less than a year. You're already at 11,800 followers. Like that's also incredible growth. By the way, everybody 11,000 followers on here is like 100,000 on Instagram.
Speaker 2[inaudible]
Speaker 3Oh , difficult to get followers on here. But the reach goes just, it might as well be 100,000. The reach is crazy. So I would say you've got some work to do here and I'm, I'm excited to come back and read your amazing, amazing story that you write that is not , uh, that isn't not there. And then the other part is, I think that the rest of your profile is pretty by the book. There's really no recommendations, even though I think that for your business. Interesting. It's like you could actually ask them pretty amazing people. Like the one thing I love about you is your network is massive. You have, we have some very exciting , uh, mutual friends in there and those people could really come over and blow your life up by writing your recommendation on here. Because if they write, you're like, imagine if , um , some guy that rhymes with Gary wrote something on here or like, you know, happened to like something of yours. Then all the a , I don't know, millions of people that follow him, see that and all of a sudden now they see you. That's kind of the most amazing thing. Like Jeff Wiener, who is my North star, the guy I want to be like when I grow up. Uh, he , he's the former CEO of LinkedIn, unfortunate surname, but amazing human and he literally has written on multiple things that I've put up and it has gone crazy viral, like wild and he's at 12 million followers. And so I sit around, I'm like, man, how are you with your network positioning yourself and letting other people know who really matter with their followings that you're on here. And I think that you could totally do that in a really thoughtful way by even asking for recommendation. Ask me for recommendation as flattering. I even, no matter who you are, it is unbelievable. When you get one of those and you can, you can sit there and go, Oh my gosh, of course I would write one for her. She's amazing. And that would mean so much because then they would come to your page and then they would go, Oh, look at all this great content, look at her summary section. It's so good. Oh my gosh. It just totally is like drawing me in. I love it. Look at her photo. I mean I totally get all the brands and stuff that she reps like I get it and when they see that they're going to engage with it because they have no choice at that point. You have, you have optimized for conversation and those really big ball are amazing. People in our networks have an opportunity to blow you up and I think that you might miss that opportunity here. Does that make sense?
Speaker 2That makes a lot of sense. That makes a lot of sense. Now before we get into a couple other things, I do have a question for you. How often are you writing articles? Like how often? Like what is the recommended like updating cadence?
Speaker 3Yeah. So you know, it's really crazy when LinkedIn, basically the reason why they have articles is because they acquired a company called pulse and pulse was like, Oh my gosh. I was like amazing. I can write articles and now it's 30,000 characters and I can get crazy. It's just like no one reads those. It's just like nobody reads your blog, not your blog, but like most people's blogs because they're not really saying much. It's, it's the article doesn't, isn't a scene as much as the feed because the feed is where people are living. It's where they want you to go. It's where most people are consuming information and all those posts are max 1300 characters. So you've got a lot of space also. Um , I would say two things. You want to double down on that actual cadence of when you post and how much, because it's not like other platforms. Like it's not, Hey, the more the merrier. It's actually no the most important piece of content that you put out and then let it, let it work. If it's working, like if it builds momentum and it's starting to get a ton of views and people are starting to engage with it, you don't want to actually take away from it by posting something else. And that's a very different strategy than most other platforms because most of the platform it's like why wouldn't I just put out a ton of content? Because content is King and yes it is, but you want to not distract other people or bifurcate their focus because you have something that you want to build. So you're replying to their comments and your tagging other people in that you know in your network and you're starting to really build that conversation and you know you've done it when those conversations don't even have anything to do with you anymore. Like when people are writing on that post and talking to each other, you are a winner. Like you are a winner and that thing is going to go multi viral because comments are weighted very heavily in the algorithm and you're going to start seeing a ton of movement on these posts. But I'll tell you, I've, I put together a content plan and I think everybody should have this. Like you should go and say, okay, who am I talking to? What is the goal? How do , what are the different topics that I want to talk about this week? And then what is the goal and how do I measure the effectiveness of this post? Is it likes, is it comments, shares, all that stuff should be written out ahead of like going in and just saying, Oh Mark , but here's the thing. Desert . Everybody gets so caught up cause they're like, well what do I post? Marcus, you just have all the stuff in Jasmine. You guys create content, you just put it out all over the internet and it's so easy for you. No know. Naynay um, most of it is actually, I just talked about my everyday life and I'll give you a perfect example and I won't harp too long cause I know this is a long podcast episode. I'm sorry. Uh , I write about things that come to mind. Like I wrote this post last week and believe me, you've got to know my character diamond to understand why this is remotely appropriate. But I wrote this and I said, okay, I found something better than cocaine. And it's called shredding, right? And there's a picture of me shredding papers and I was sitting there going like, Hey, is anybody else feel me on this? And I have , Jasmine has 142,000 views everybody wrote. And they were like me too. Like, Oh my God, my people, I found you right? Everybody's loving it. And then they're like, yeah, does he drink like ginger ale only on airplanes? Like is this a good spirit to see? It's like crazy. And then all of a sudden like not everybody loved it. Somebody else wrote, they're like, Oh, and you would know how a Coke, what's better than cocaine hashtag sobriety society? And I was like, Oh no. So I replied, I only liked the smell, which doesn't help that situation. But listen, everybody's like, well how can you do that? You guys are the executives at a multimillion dollar Greg global company. And then our CEO Ryan Deiss wrote on it and he said, that's very surprising cause I know how much you love cocaine, which did it help me ? He has a massive following. And all I'm saying is guys, I don't love cocaine. I'm not a drug user per se, but I will say this, I 100% am interested in testing the boundaries of how conversations are built. And I also think the character diamonds are super important and kind of riding through those lenses with your content. I want to talk to people that think that's funny. I do. I think that it's okay. Like we do that a lot. We might've lost some people. We gained a lot. And I also think that when I post things like that, I give it time to breathe, which is super important. Um, and you never know. The best posts are when you can be inclusive and other people want to get involved and say, me too. And man that has, where I have built the majority of my authority on this platform is just kind of having that simple content strategy and being able to understand how to measure it and doing it consistently. Because that's the real thing. Jasmine, honestly, 3% of the population are sharing content, 9 billion content impressions. The reason why they're winning is because they're actually doing it. Most people want to engage, they don't want to create. And so if you understand that, then you're going to be out there. The person that's creating day in and day out and letting things breathe and really seeing that you're actually going to win and you're , it takes some time and sometimes it is just one your one or two comments or connections away from the right people. They're just going to blow you up. And I think that's where , um, where my strategy kind of comes full circle on content.
Speaker 2I couldn't live this any, any more. So for people who are listening, let's kind of like tie this up with a bow . If you are going to be investing time in LinkedIn, there's a lot to be said. You don't have to have the pressure of posting every single day. The pressure that you have is to think about what you want to say and understand that it's a reflection of your personal brand, knowing that ultimately it will point back to your business, but you don't have to sell your business initially. Think about who you want to connect with. Think about who you want to position yourself in front of. Optimize your profile with Marcus's amazing tips, and by the time this podcast goes live, I'm actually happy and very distraught that he read my trash online. Because when you go back, by the time this puppy's published, we're gonna have a different, we're gonna have a different approach. I'm going to be out here and turn it up and it'd be like, I got to make Marcus Brown and I know Marcus won't ever say anything about that, but you should definitely check out Mark as his profile. He appeals , he walks the walk and he talks the talk. He also has courses on LinkedIn that are linked there on his LinkedIn page. He won't talk about that cause he doesn't want to sell anything nor do I want to sell anything for him. But there are people who want to know more and go deep with the topic. And he does have those resources. He's also a very, very nice guy who responds to the M's. So , um, where can people find you across social? Like how, how can people stay connected?
Speaker 3Gosh, if you want to see pictures of my behind the scenes travel and my kids, then yeah, Instagram. I just, you know what , Jasmine, at some point I gotta come back and be like, you know what, maybe I should actually put some attention into Instagram and you should help me. But honestly, I kinda love that. It's just like you get to see my kids and that's what we talk about. Um, yeah. So I'm a, I'm Marcus J Murphy on, on , uh , on Instagram to make it extra hard. Marcus Murphy is a very famous football player.
Speaker 2Well, you guys have the same, you guys have the same physique, right? The same like 18 pack and stuff.
Speaker 3Yeah . I love that . This is not a V this is not a video podcast. That's awesome. I would think radio everybody. Okay. Um, so the uh, yeah, so then, yeah, LinkedIn, I'm Marcus Murphy and I'm the first one. So if you look me up there as cool, weird .
Speaker 2Yeah, sorry. Athlete Marcus Murphy. There's a new, there's a new Marcus in town
Speaker 3you got on the platform. He would Trump me immediately. Um, and then , uh, and then on. Yeah, I think I , I'm sometimes on, but the reason why I'm telling you these things, it's actually cool if you're waving your hand trying to get my attention and I miss it or you email me or whatever. The best thing is to be omnichannel and like go where people are willing to have the conversation. Like I'm mr Marcus Murphy on Twitter and sometimes I'm sitting there getting at by people that are trying to get ahold of me and that's like, I'm like, Oh my gosh, of course, let me go find your email. So I only really tell you these things because I think that's a really good strategy. Like go where people are willing to have the conversation and be omni-channel with it on social. Um, and yeah, so Twitter , um, yeah, mr Marcus Murphy was just also just
Speaker 2you're so professional, mr I'm speaking of contacting mr Marcus Murphy. If you happen to be attending any of the digital marketing events, just look for the guy in a tailored suit who doesn't shy away from wearing pistol colored shirts and flashy ties . This is, this is your person. Um, in all honesty, thank you Marcus. Like you're a gift and I know that people listening, even if they just make 1% change to their profile as a result of this free knowledge bomb, I want to say thank you. I hope people connect with you and I hope that they leave recommendations on your page because you deserve every single one of them.
Speaker 3Oh man. Thank you so much. Gosh, so much fun.
Speaker 2It was. Thank you. Now I know you have a thousand things to do today. I know that you are in a very fancy sound recording booth and you're actually at an event. You took some time to sneak away, so you go and be awesome. I'll go out here and whittle away on my LinkedIn profile and try to do right by you. Thanks, Marcus . Oh my goodness. Oh my goodness, friends. Well, that was a little embarrassing when Marcus read my LinkedIn about vacation . I just about died, but you know how I do. I didn't just take the helpful critique without doing something about it to view my LinkedIn profile before and after Marcus edit head did Jasmine star show.com to read the show notes or you can simply click on the link in the episode description from wherever you're tuning in today, because the before and afters I really what I'm here for and not just my own, but for yours too. I want your before and after to be kind of like a magical unicorn that sits on top of a sugar free, gluten free cupcake that actually tastes delicious. Hopefully I'm making Marcus proud with my new and improved about section. And of course, I hope you connect with Marcus on LinkedIn because as you heard, he's unbelievably smart. He's an incredible guy and a wonderful friend, and don't tell him I admit it. He's kind of funny too. Thank you for listening to another episode of the Jasmine star show. I cannot wait to connect with you again.
Speaker 1[inaudible] .