Hi
Speaker 2friend. I'm about to ask you a very random question. I want to know what was the craziest thing you bought for life in quarantine? When all this started, my husband and I made a mad dash for the store and by mad dash, I mean we leisurely made our way through whole foods and just tried to pick up whatever was left over for me. I purchased the most random foods for herself . Isolation. Like why do I have a jar of olives and pimentos and coconut oil and cheese crisps? I mean, and please, let's not talk about how I could really use extra toilet paper right now. I mean, if anyone's got his dash, holler at your girl because Isabella to get dire up in here. Um, as far as my business, I've been using this time to create twice as much so that I can run twice as hard when this corn paint ends. Now I know not everybody functions like that and that's okay. Some people just need to sit and be quiet and some people need to think and some people need to spend more time with their families. We are all processing differently and that's totally okay. I make sense of the world when I create my head and my heart. My soul feels better when I create, but while I'm creating, I've been faced with the question that many people have been asking in my DMS and a lot of people are struggling with what to talk about on social media during this time. Like do we go on like business as usual. Some people say like it feels really slimy to sell, you know? But the last thing that anybody wants is more covert news. So how do we create content? Luckily this is the biggest question I answer in a workshop and conversation I had with chase Jarvis for the creative life community. In this conversation we also discuss how to make the best of this period for the rest of your business and the mindset you should have in order to push through. So let's listen in on this candid conversation with chase about building your business during this crazy, unexpected and unprecedented time in human history.
Speaker 3Hey everybody, what's up out there on the internet, your good friend chase Jarvis here, founder and CEO of creative live. Welcome to another episode of the chase Jarvis live show here on creative live TV. Very, very happy to be in your ears and in your face if you're watching this. Um , on the video side of things, which I believe most of you are. Um, we're also broadcasting in addition to creative live.com/. TV. We're all over the place. I think Facebook and YouTube and maybe LinkedIn and I don't know if Instagram is figured out yet, but anyway, happy to be with you. And I'm very, very excited to have a conversation within my favorite people on the planet. She's been on creative live since the beginning. I think she did the second or third workshop ever and our largest attended of all time, I think. Yes, largest attended online event. And I'll say one other thing in the world, like 155,000 people. Um , tuned in to watch my guest today, Jasmine star, do one of our first ever , uh, photography classes at creative live. And we have had a, I think this is maybe a 10 or 11 year , um, friendship journey since then. So it gives me great pleasure to welcome , uh, this amazing photographer and now business strategist to the live platform today. Jasmine, welcome to the show. Thank you so much for being here.
Speaker 4Oh , thank you for having me. It is such, such, such an honor to hang out with the friends, to create magic and have good conversations and just spread some really good vibes on, on the internet and on video in Rome . Whoa.
Speaker 3Uh , wow. Well, plenty of new things in your world. I don't know if you're talking about a lot of that very publicly. Is that fair to bring into the conversation as early as
Speaker 4absolutely. Everything's fair game.
Speaker 3Congratulations on being a mom. I've enjoyed your , your pictures and what you've been sharing on the internet. Um, wow. What an experience. Can you say something about that for us or , uh , I mean, I dunno , you probably could talk forever about it, but it's such an incredible thing to watch.
Speaker 4I could talk forever. I have been a mom for all of five weeks and they have undoubtedly been the best five weeks of my life. I am, I have the honor of having a daughter who chose us to usher her into the world and I'm so thankful for her birth parents. I'm thankful that , uh, God put her in our arms and she is so fantastic. Chase. I literally look at her and I'm like, I finally, I have a real ID unicorn . Like she's just so red . She is just, Oh so, so red. And it's like with everything that the madness that's going on in the world instead of looking at things, you know, pessimistically or being overwhelmed or being scared or trepidatious , all of those seem , all of those things seem to pale in the light of her because no matter what is going on in the world, you look at her and she's just happy. Yeah, yeah, yeah.
Speaker 3What an amazing perspective to have right now in a crazy time. And you know, I think that you are bringing that to this conversation is one of the reasons that I wanted to have you on, in addition to your brilliance in so many other ways as a photographer and a business strategist , um, social curator is a company that you cofounded with your husband and uh , now run. And that is an amazing venture where you create a social plan and assets for people to deploy against their audiences and businesses to help them grow. And it has been such a privilege and a treat to watch that grow from. Um , gosh, it seems, I know you've been doing it for a while . It feels like overnight and I know you have a huge community online. Um, and it's, with all that sort of , um, experience, you know, from being a mom to being an entrepreneur and, and what I think of as the , the one of the best people on the planet with respect to , uh, social media that I know , um, all of those things made me want to have you on the show today because it's, we're in a uncertain times as basically you hear on every single thing that's mentioned in the media, whether it's here at creative live or elsewhere. And it's our goal , um , being in, you know , um, as an usher to so many creators and entrepreneurs, you know, 20 million of 'em on the creative life platform. How do we, how can we add value and help? So we're doing a bunch of things but this experiment here, creative life TV and going live into the living rooms, the couches, the kitchen counters of the people in our community, the world's top experts, you , um, to help us navigate these crazy times. And um, I have been lurking, I'm not, I guess not even lurking cause I, I'm always sending you them wave emoji. But , um , I mean listening to what you have been helping people navigate and it makes a ton of sense. And so I thought it would be amazing to have you have you on creative ITV to talk a little bit about it.
Speaker 4Oh yeah. I'm very proud and I'll say it loud again and again is that there have never been a better time to grow your business on the internet and leverage the power of social media than now. This is great and incredible news for anybody who has ever said they don't have enough time, they don't have the resources and they don't know where to begin their search. So what I see coven bringing out are two types of entrepreneurs. Those who will say that there was opportunity in the land or those who will come from lack and want and desire. And for anybody who wants something without mapping their actions to it, Colby is going to start separating those who will grow and thrive and those who will be left behind. But here's the even better news is that studies have shown that there are twice as many people now online spending twice as long online than before. So what does this say? This says that there are more people spending more time to hear the thing that you can say about your business or your future dream or your message or your poetry or your political platform. The choice now is friend, will you rise to the occasion? Well , you turn off Netflix, will you do some pushups? Will you make a green smoothie? And will you choose to see the light and the opportunity? That's the question.
Speaker 3Wow, I love that. You just walked right into that without like no apologizing. No, it's because it's facts, right? Those are, those are, there's data and we can also, we can simultaneously hold everything that you just gave us and acknowledge that the , this is a , uh , it's a tough time for a lot of people and there is, there is pain in the world, there is loss, there's grief, but it's fair and it's, we are able, as humans, we have complex brains and we can hold these two things together. Both can be true. Um, but what I appreciate so much about you is the seeing the opportunity and I embedded in there are some things I want to unpack. Um, one is stop doing these other things. A lot of just binge watching Netflix , um, and start paying attention to, you know, you listed a bunch of things. So let's like, let's, let's acknowledge all the things that um , we might be inclined to do when we are scared or uncertain or um, lazy. And then we'll shift into the, you know, now what, what do you want to start doing? So first, what are we stopping and what are you seeing out there as a, as a business strategist and as a head of a community of lots of people in your orbit?
Speaker 4Um, so oftentimes people will say, you teach the thing you have to learn and I want to be very forthcoming and I don't want to come across like I have it together or I am like a health coach or like a life coach or a guru in any way, shape or form. I'm talking about the things and the decisions that I have had to make to change my outlook from a fixed mindset to a growth mindset. Because it wasn't until I heard our mutual best friend , she's really your best friend, but I just pretend she's mine. Renee Brown had mentioned that we need to give ourselves the permission to mourn the loss of normal. And that somebody like me, you know, I , I'm looking around and I'm a doer. I take action, I process by action and an action is the antidote to fear. And so when I started feeling very fearful of what was happening, I started doing more. But in the process of doing more, I was actually stuffing down real emotions that I did not want to address. And the real emotions that I didn't want to address was I brought, I have a child in the world at this point in time. I , uh , made big changes in my business. I bought a house unexpectedly. I sold the house unexpectedly when covert had actually landed, none of the construction could take place and we couldn't get architects in place. So then we got home after adoption process that pulled us away from the state during our home closing to having less than a week to pack up our entire house with nowhere to go. So we moved into an apartment, which I've haven't within the apartment in a while and I felt bad for my dog and things have been changing my business and all of a sudden I just kept on doing and I didn't take the time to say it is okay. Yet life can be really bitter sweet to acknowledge that what got us here, we will never be the same from and for us to start there is the only place that we can actually grow, make a business decision or a life decision from there. Wow.
Speaker 3I mean any one of those things that you just described like bringing home a new baby or buying a house or selling a house, changing your business, any one of those things is like a gigantic thing and you had all of them happening at the same time.
Speaker 4Oh yeah . Yeah. So the minute I was able to address those things, I made very big changes in the big changes were to have a regular work day and a big change for me. Like I was never a person who slept eight hours a night. Not because I don't believe in eight hours. I believe that eight hours is what you should do. My buddy had always only never functioned on six hours. Like that's where I was. I didn't take, I didn't have an alarm. It's just that's what time I functioned. They'd been like this for years, but during this time I needed a very distinct priority to take melatonin earlier in the evening and get a full eight hours. I found myself, I'm not even like a drinker in any way, like a big drinker in any way, shape or form, but I just felt like I'm on a perpetual vacation, friends pour me a margarita. Like I was like, you know what was like , I need a Gardner with like a martini glass, like you know [inaudible] a gallon martini glass. And I realized that I was like, yo, you're doing this just to take the edge off instead of actually addressing like the underlying feelings that you're feeling. And then I noticed that there were a lot of people in the business world in the news and like the health and wellness. I mean in every world there was, there happened to be a lot of fear mongering, but fear mongering without any backstory history credence to what it is. We've never dealt with this in recent human history. So we have a lot of people pontificating . We have very few facts and I felt like myself turning from one channel to another channel to reading this article and this article. And I was just feeling it with everything that was negative. And so I decided just to , to, to, to, to focus on two sources that I trust and then to build out a pattern of creativity and development and, and the act of creating without anything on the back end of it. So a very simple example is I started seeing people having at home cooking shows and chase, you know, like, bless my heart, I do not belong in the kitchen, but I started cooking. You know, it's like I started doing things that would help release a sense of creativity when as a photographer, I'm not out in the streets shooting, I'm not taking commissions. I'm not doing and creating videos the way that it had before. So we need to channel our creativity in a new way. And I will say that there's unexpected blessings of changing your patterns. And one of those things was I started noticing specifically the way that very effective like , um , Instagram or chef cookers , like they actually can live stream through a device with multiple cameras. And I thought to myself, huh, I don't think I can actually do this in the future. So doing things out of the norm really helps you see things in any way to ,
Speaker 3wow. So you talked early and just a , at the beginning of, of your rant there about um, about structure and you said you started to set up some like beginning of the day, the end of the day, less about what time is the margarita and more about, you know, how can I think you called the development? Um, although I do like, you know, this about me, I do like a good margarita.
Speaker 4Same here, same here on the same here.
Speaker 3Um, and it is also well known on the internet that you and your husband J D taught me how to make corn tortillas and now I have a corn tortilla press in every different like corner of my universe. We got one here up at the beach house. We had like we, and we give it as a gift now by the way.
Speaker 4Okay, this is a total, this is a total side note, but if you think the tortillas were a game changer, what we're going to teach you the next time we're at the cabin is getting those tortillas and then turning them into chips and having welcome away with the margaritas. I'm telling you, we're going to blow your dang mind. That's what we're gonna do.
Speaker 3I can't wait. This is time . Simple pleasures. I'm back on track from margarita is , which is now like shaking my margarita upstairs afterwards . But I , I do like so many things that you've said resonate. Um , one grieving the old world. Uh, also acknowledging that it's never going to be the same. Um, I was a little bit behind. We usually get together for a few minutes before these calls and I was a little bit behind because at creative live, our universe is completely being impacted in a very positive way because more people now than ever before. You talked about how many people learning the internet is, is like , um, it's alive with people realizing that this is the time with their home. They can consume the , you know , classes and content that they hadn't before. Also the virtual conference, like art , we're swimming in new opportunity but we're still having to swim and it's, we are in a sink or swim. So I am usually a person who defends my mornings like crazy. I have a very, like a reasonably strict routine that I do. I think probably nine out of 10 mornings, every once in awhile I'll get thrown off and in this world, like I'm on my, I out a bed into my laptop, I don't have my phone and I just go and then the cue that I need to eat something is when it gets dark. And then I'm like, Oh my God, I know wonder . I'm dumb as a box of rocks I haven't eaten. So my routine is completely blown up. We have an apartment in our house. I just had to move off the dining room table because I had my whole work world had dominated the main floor of our house Gates. Like , um, I think you need to go down to the apartment. And so here I am down here, I've got a new office. I, I'm, I don't have my zone figured out yet. And of course, you know, you have a new child, new house, sold a house, bought a house, building this stuff. And it seems like you're , you were reasonably dialed in. What are some of the things that these changes that you've made before we even get to the social media? Like what's your online presence? What are you doing at home? What are some of your routines? And then I want to of course jump to the, some of the things that you are doing to create, as you said before, in a new way with the cooking stuff. And then specifically let's talk about how your , um, interacting on social, because for so many of the creators and entrepreneurs are watching, there's a paralysis. Like as, can I sell some stuff right now? Or how do I talk to my people? Are they still my people? Are they worried about their health and wellness and where their next paycheck is going to come from or their unemployment check or whatever. So first talk about routines then taught . Let's move into specifically what you're recommending people do for their business and professional personality online.
Speaker 4So , um, I have always had a virtual business. When we founded social curator, the team was a virtual team from the beginning. So in a way it was an unexpected blessing to have the ability to keep business running as normal. The big things that had changed is then primarily like the workspace that we have. Um, and the routine has really stuck closely to what it was before. I am an early riser. I normally wake up when it is dark outside and I pray and I meditate and at that time I usually will go and work out. But because I can't work out and we are definitely quarantined in Southern California, I will do an online workout. So I am doing like cardio in my living room and my living room is my office. And the office is the dining room and I mean we're literally, it's like, you know, a couple of days ago I was on Instagram and I'm doing a live teaching people how to show up for the business and girl said, well that must be really nice when you have a house and an Instagram and a life. It's not easy. We have an apartment. I was like, bro, I am living in a spot that has been smaller than like my average dorm room. Like if you want it bad enough you can create content. So when we talk about how our , our , our daily structure empowers us to be creative in new ways, let's just use this exact conversation as an example, I am screen recording from my computer. Our Skype conversation is currently split screens and then I have a logging camera set up to the side and we're recording on Zencaster. I firmly believe that this will be about a one to two minute IgE TV that will be spliced up and put on Instagram and then a portion of this conversation will be repurposed into my podcast as long as my good friend, she started, this gives me permission and we let it all roll out, but we're creating content with what we, I go live on Instagram a few times a week on the floor of my apartment. I do believe that now more than ever before, there's this boomerang effect of everybody who was posturing to have this big, beautiful, perfect life with your private jets and your two twin poodles and you're on a Swan blow up in a pool. It's like, that can't exist right now. So how are you going to show up, honey? How are you going to make your room look really cool when everybody's in quarantine? It has been a massive leveling of the playing field and you have one choice to show up and be all of you or try to cower and live behind a facade of what used to be.
Speaker 3Wow. And well, obviously. Um, that is a reality check for a lot of people. And I've always known you to come with the goods and show up and say, speak, speak truth and you know, truth. When you hear it right, it resonates. And that is I think , um, a that's a quality that I've always appreciated in you, the beats, the medicine. And I think a lot of people need to hear right now. And so thank you for saying it. Um, the fact that you're able to share with us , uh, that social curator and your baby's new life and your workout room and they're all the same room, that's real life talking right there. Um, has your, you, you went rather quickly over the, your schedule. Do you feel like it's very similar and are you, is there a time when you, like you switch gears to like, okay , this was like morning time and we're, you know, feeding the, our, our child and um, when JD is doingX or I'm working out or whatever, and then you go into work mode or how are you, u m, how are you doing all of those things in one room that you just described? Like what's your, what's the tactic there?
Speaker 4Um, it's very much a schedule. I will say that earlier in the conversation I joked and not so joked that our daughter Luna is a unicorn. And I know I, every parent should, every parent says it and every parent is right. But a little bit of proof that this child was really perfectly suited for entrepreneurs is that she's currently sleeping 12 hours a night and she has four, two hour naps each day. And so because if , and y'all like, she's like, goodness gracious, she's just two months old. Like this baby is like so divine that she's so much like clockwork that we can actually build out a schedule. So I get a workout before wake up and then I do her morning feeding and I do tummy time and I do play. I put her down JD and I wake up and he walks the dog and he comes back. We plan on our day, he gets her next shift and then I get most of the afternoon. I'm very selfish, you know, you know me, chase w I did to do, I get to do like an afternoon feeding, but he's doing the diaper changing and um, he's doing a lot of her physical work and things of that nature. But at four o'clock I will do her feeding, I'll do her time, I put her down and then I have a , just about an hour to finish what I have to do for the day. And if I don't get it finished because we're not getting out in the same capacity and because we can't decompress outside of this space, what I'm sitting on right now, I actually will post a picture of this on Instagram. I'm, my computer is currently on a bar cart, like a bar cart that I got on clearance from target. Okay. I am sitting in front of a chair in front of this background next to a window because there's no other light in this apartment. And so what I will do at the end of this work day is close my laptop, put the bar cart back, rearrange our furniture, and then I'll play with the baby. And then JD and I will cook together. We have a conversation, then we do bath time and then we just catch up on very glamorous things like laundry and then we decompress. Then we like, we'll then that's just our time to sit down on a balcony and a by balcony. I'm in a four foot by five foot space and uh , in the West wig . Um , and I will say that through it all, the structure has been a gift. And I know that that's a luxury, but if people are listening and create , can create any sort of structure, even if the structure requires you waking up earlier or even if the , the structure requires you to ask things of people when you normally wouldn't. Like, Hey, dad needs to go to the basement and write on his manuscript for 45 minutes. Mom needs to go into the tub and I need to listen to a podcast and myself, like what you would normally wouldn't ask for a structure because times have changed and needs have changed. It's so important that you take care of yourself before you're ever expected to take care of somebody else. Because I owe it to my daughter and other parents owe it to their partners, to their business partners, to their team, to their children, to show up in the fullest sense of themselves.
Speaker 3[inaudible] spoken. It's again, you, when you hear truth, you, you know, it, it's, it just resonates. Um, I'm working on that schedule. I'll get back to text you tomorrow with how I'm doing.
Speaker 4No, I actually, I actually want to get a boomerang of you going and doing your ice bath and then your jacuzzi. Cause you know, and then at some point in this, and I get it, everybody's in hustle mode. Chase, you had said, you know right now it's a sink or swim and we're swimming and I'm like bro, welcome to the club. Everybody is swimming. Now our objective is to swim but also to rally people around us and say how can together we build a rat, there's a tidal wave coming. Like I don't want to sound like doomsday but it's going to get worse before it gets better. So we're not taking care of ourselves now. We're going to be like really jacked up in the future. So chase, listen, hit it hard this week, but somewhere on Saturday or Sunday in the afternoon, if you could bring up that green hooded barbecue fancy thing that you do and put a big of meat, I don't even know the type of meat that you cook cause I'm a vegetarian and then you just salt it up and you sit with your gorgeous wife and you just talk, not about business but about life, you'll do yourself a solid.
Speaker 3Um , I'm, I'm on it and I want to acknowledge that like I am , this is part of why I'm confessing right here is because I'm , I'm usually pretty militant about my time in the morning. And you're right. I do. Um, I do do 106 degree hot water dunk and then a 40 degree ice bath every morning. And I have missed more mornings in the last two weeks and I have in the previous, I would say six months. And um, the amount that I'm cooking is uh , lower. We're trying to support, some friends of ours were pretty connected to the food scene here in Seattle, so we're trying to do that. But I also, there's a little hole in my heart and my stomach. It'd be will that , um, I need to get back to the, the, the cooking, which I do really, really, really enjoy. So I will take this as a challenge and I'm on it. Uh, let's shift gears though if we can to the second half of my two part question, which is clearly you're an advocate of structure. You just articulated really well what you and JD are doing. And I took some feedback on what I might be doing differently starting tomorrow.
Speaker 4Hey Kate, you're welcome.
Speaker 3Right. If she hadn't relegated me to the downstairs apartment entrance , uh, I would, she would walk over and say, but I had to get out of the main floor of her house cause I was dominating it. So , um, but part two of the question I think is , um, new for people. Like very few people have been around long enough who would be , um, articulate on social media that have encountered something of remotely close to this magnitude. A lot of us were around for nine 11 for the financial crisis of seven, eight, nine. Um, and those were big, but they were more regional than we gave them credit for at the time. And this is truly global. And , um, and I think the impact on lost life on economies , on, on all of the walks of life that we have historically talked about is going to be orders of magnitude greater. And I'm with you. I think it's going to get lot worse before it gets better. So in my point, this is, this makes the, the, the part of this discussion even more relevant . How do we , um, manifest ourselves online? You talked about being, you know, keeping it real and all of the things that you're doing, but, but give me some specifics. How are you talking about the ways that your life is different or you're not talking about, are you, do you feel like you have the ability to be in full sales mode or do you feel like that is counterproductive? Are you, you know, presume you have a subscription business with social curator? Um, presumably people are saving money. And so do you respond to trying to go get more customers or do you let you know, are you just trying to cut expenses in your business? Like let's get real tactical with the, the entrepreneur , um, individual creator side of you know, that so many people have to consider right now in our community.
Speaker 4That's one of the biggest questions and the most frequently asked questions I'm asked during this time is how do I show up? And the good news and the not so good news is that there's not one answer for all businesses because the way that I would speak to a travel professional is very differently than the advice that I would give for somebody who is in selling children's clothes. So case in point, this is the very first Easter in my entire life that I actually get to create an Easter basket. Now I know that in this day and age, in this specific economy, it's not like I don't want to frivolously spend, but I also don't want to be Rob of the joy of something that I've been waiting for for so long. This just goes to show that even in the darkest times of human history, there were basic needs that people wanted to still take care of, food safety, appearance, entertainment, education, even in much smaller ways than there had before. But those never went away. And so what I did on Instagram, I just did an Instagram story and I said, Hey, I can't go out and I can't shop for an Easter basket. What small businesses would you recommend that I would be able to purchase from to put items in the Easter basket? And I had all these overwhelming responses and I was so excited to support around eight small business owners. Now, if they were on Instagram and they hadn't posted because Oh goodness, we shouldn't be selling or promoting our Easter items during this time, I would've, they would've lost an amazing opportunity for collaboration from somebody who actually wants to buy. And invest in their business. So I do think that you can show up for your business if it is in a place of service. Now people are like, but Jasmine, I don't want to sell. And I was like make no mistake booboo . I have never not once ever preached to people to sell. I am not a sales woman. I'm a service woman. I stand by my services and if you stand by your services because you know that they're valuable to somebody who needs your business, do you get into food prep? People need to know how to food prep on only going to the grocery store twice, once every two weeks. Are you in the fitness space? People need at home workouts buy and there was this one thing that I saw on Instagram that I actually did is like to do a leg lift with like a bottle of tide and I was just using household items on how to stay in the fitness space. Are you a photographer and you're like, all of my business is dried up and I don't know what to do. Can you think outside of the box? Can you do an at home posing on your iPhone tutorial? I saw this post on Instagram of somebody like 10 poses to do on your couch and under 10 minutes it was so funny and Jaguar and so culturally relevant that this person's business was still staying top of mind people see , but Jasmine, I'm a wedding photographer and like, let me just say that pressure is real. Weddings have been canceled, period. The wedding world has taken such a massive hit. But the thing that I like telling people so ardently, which I believe with all of my heart, it's not a matter of if, it's a matter of when we rebound and weddings at the end of 2020 will not look like weddings at the start of 2020 there will be people having Thursday weddings. There will be bad people having weddings at the courthouse. There will be Monday weddings, there will be an early Saturday wedding and light Saturday wedding. So how about right now as wedding photographers, you rest up your feet because you're going to gotta hustle twice as hard to get half of what you were going to get in the beginning of the year, but if you want it bad enough it will be there. During this time. If I was a wedding photographer, I would reach out to venues, to coordinators, to florists , to collaborators to stationers and I would say, can you please send me your items? I want to shoot photos for free for your social media. So I would be creating content for social media for myself. I would also be creating marketing collateral for these other businesses to still shout out my business. I've also seen of like portrait family photographers having what they call the front porch sessions to where in their local community they put it out. You'll get paid via Venmo and the family sits on the front porch and you get family photos done while you're socially distancing away. Like listen, we have seen restaurants do pickup, we've seen restaurants do family dinners. We have seen nail technician sell at home manicure kits. Innovation is here for those who want to take it. And for those who want to survive, do you think you should be selling? I don't know. I've never said you should. Do you think you should be serving your potential customers with all of your heart and being respectful to their particular financial situation? Yes, but I've been saying that since the beginning.
Speaker 3No , it's true. Nothing's changed and yet everything's changed. But the core principles of a , you said something early on that I want to echo, I think it's especially relevant is like showing up for your business. Like you believe that what you've created is a value. And I think they use the word stand by your business. And that is um, to me that is a lens that you can look through, look at this situation and actually make sense of so much. Are you willing to stance, like stand by your homie and if your business is your homie , for so many people it's their livelihood. It's their personal passion. It's an area of expression. It's, it's, you know, more than just a homey . It is like, it serves a lot of needs. If you can think of it in terms of that, that just it to me reframes and basically everything. Um, what about people who are not entrepreneurs or who've always aspired to be and they have a nine to five and that nine to five allows them to , um, operate more safely and express themselves with this hobby or a future like thing that they ought to want to pursue. So , um, is do you have a , a lens through which to advise them on how they show up online?
Speaker 4Yes, yes, yes, yes, yes, yes. Listen for all the people who were [inaudible] , who were afraid to bet on themselves for all the people who listened to doubt and fear and shame and other people's opinions, you now have a cart blank . You have a clean slate. You can try anything. You darn well please. And if at some point in the future it doesn't work out, y'all , you can say, coven made me do it. You know, I wasn't, I wasn't thinking straight or I just wanted to experiment with the extra time I had. Listen, we now have an opportunity for people to look at their business or the business that they want and say, what type of business do I want to build? One of the upsides of COBIT is that a lot of entrepreneurs are asking, okay, what can I do now to keep my business going? And I want to encourage people to say, what can you do now to change your business in the future? Because if there were things that you didn't like about your business or the structure or the systems you had in your business and you're not changing them, and now you're going to be trying to save a business that you're all not that excited about, but what can you use this opportunity to say, you know what? I have a new opportunity to reframe and regroup and build the business that I want. And for somebody who doesn't have a business, now you have an opportunity to say what kind of business do I want? You have the extra time you have the resources. Creative life has a bounty of education. Like this right now is an opportunity for those who want to take it off, like build your business. And if it doesn't work out, hashtag blame it on Colbert .
Speaker 3Wow. Spoken. And I like that is such a refreshing perspective and that's the same thing we're trying to uh , advocate for creative live. Part of what is paralyzing. So many people is the way they used to be, right? Because they've told themselves a story and they're still attached to that story. And what I'm hearing you say is all bets are off honey or booboo as you'd like to say. And Kate and I call each other booboo all the time. Like all bets are off and now is this great. You have the great excuse and what got you here certainly is not going to be the thing that gets you where you want to go. So what are you going to change? What's new? What's different about your existing business? I'll use creative live as an example. What we're doing right here, creative life TV, the fact we're piping in real time conversations and performances like again pianos and cooking and things like just our community has shown up in ways that we never even expected and we're trying to celebrate that. The fact that your one of the best in the world that talking about how people show up on social media, that's not an accident but we like, great, let's give you know point the camera at Jasmine. All this is new and we were like, Oh we're going to launch this. We're going to see if it's, Oh yeah, yesterday was like we've been in beta for about a week and but yet we did this yesterday for real with a lot of people and resources pointed at , and this is like we just like literally had a debrief at 11 o'clock this morning. We were like, Oh this is 100% never going away. 24 seven like performances, music, acting, exercise like that is absolutely a core piece of creative live and how well now we're like today there's a whole work stream this kicking off about how is this going to manifest itself on the website. So in a world where we see ourselves as being able to add disproportionate value in a time, because we didn't know that thing we've been building is going to , you know, that it could show up and help a lot of people. We're going through the same thing that our community is going through, train , reinvent. And we basically had that card in our pocket like, Oh, this thing is a total bust. And there was lots of, it was rough around the edges for sure yesterday, but we hadn't , that card we could play like, Oh well it's an experiment and it didn't work. But what we found was, Oh my God, this is here to stay. So validation of,
Speaker 4so let's put, let's play the opposite of that because somebody can look at you and be like, Aw , that chase Jarvis has the Midas touch. He's like a cat always landing on his paws . Okay, fine. People could say that, but let's just say that somebody wanted to be a calligrapher or somebody wanted to be a photographer and so they start consuming content. They start creating, they even started own dedicated Instagram account and let's say six to eight weeks from now, let's say 12 weeks. People say, okay, it's time for you to go back to work and dah, dah, dah, dah, dah. And you look back and say, wow, nothing really came of the time that I had spent pursuing this thing that I wanted to do. Well, you now had a creative experiment. You now know whether or not you actually want to have a business on something that brought you life. What if you really wanted to become a Baker and you realize that when you had it 12 orders of your pies, it became a job and became overwhelming and you didn't know how to process and then you didn't know how to package and you didn't know how to put everything out there and you realize , I don't really know if I want to create a website. I don't really know what I want to do. Returns or answer questions about ingredients would. If you wanted to create dog colors and in the process of you creating dog haulers , you became enslaved to a sewing machine. You're like, I just don't really like this life. I don't want to do this. Or what if nobody wanted the dog colors? Well, there is a local dog salvation pound agency that's going to be so blessed with your new found gift and you're going to put out good in the world. There is only good that will come from you pursuing a creative venture. You actually have more passion to pursue it professionally on nights and weekends or you realize you just want to keep it a passion or three you took time to create something and express it with the world. All three of those are wins in my book.
Speaker 3So true. How do we, what should we be doing differently to help the world understand that? Like how do we shout this from the Tom ? Sorry , we're just going around here one at a time. You and me trying to make some content and share it with someone like is that the, is that what we can do or should we be amplifying this in some way, shape or form? Like this is, this is helpful information for so many who are paralyzed. Are we doing enough right now? I guess we're doing all we can, huh?
Speaker 4I our , I believe that our objective is to do the most we can with what we have, but also for people who don't want to hear the message, don't try to convince them. Our time is so valuable. There's like this like biblical illusion that says do not cast your pearls to swine. Like I believe that what I'm dropping are pearls of wisdom and experience. But if someone's like, this girl is tripping, she's not actually aware of what's going on. If that doesn't work for everybody, listen , I'm not going to waste my time trying to convince you. I'm going to waste what I'm going to take, whatever time I have and I'm going to spread the message to one to one hundred thousand one million people who actually will listen. So, no, I don't think that you should feel the pressure of doing any more than what you can with what you have. And you approach it with humility and with grace and with abundance and the people who want to pay attention. Well and those who won't won't.
Speaker 3Hmm . This is the, if this Mike wasn't attached I would drop it, but it's just , I think it would break some shit if I did that. Um, wow. Thank you for sharing your genius with us. What, what questions have I not asked that I should be asking? Cause I've always, I'm a little bit behind but what, what like what, what are we not covering that folks at home are thinking about?
Speaker 4Well I was thinking can we go through just like five ways that people can innovate? Because right now what I think which is creative live is in blending of this. This really goes back down to quick innovation. What can we do? So I want people to ask themselves, these are a couple of like a couple of notes that I had written down. Three main questions. Number one, what are people asking for? Now you might say, but nobody's asking me of anything about my business. But people are asking questions. People are asking about at home workouts , people are asking about meal planning, people are asking about what they could do with their free time or whatever the case may be. Number two, ask yourself what's culturally relevant? Like do I really think that you should be creating travel plans? Right? Probably not. I don't think that would be your quick innovation, right? You want to see something that's cultural relevant. And then number three, what is something that's new that I could do on business? I don't want somebody reinventing that didn't work in the prime time because if it didn't work at the prime time, it's definitely not going to work in this kind of like uncertain time. So it must be new. Those three questions will actually lead you to thinking about things in new ways. So let's use social curator as an example. So here's one of the good thing. Chase is like with social curator, it's closed enrollment. So this isn't even like a sales pitch. Like, even if you wanted to buy, you couldn't. However, we asked ourselves, what are people asking us during this time? So many business owners were like, I'm at home and I need to show up on social media and I don't know how. Let me into social curator and I'm like, I'm so sorry it's closed. Enrollment number two. What's something that can be culturally relevant? Well, teaching entrepreneurs how to show up on social media. That's a big pressure point. And then number three, what is something that's new? So the team and I had conversations and we're like, there is people who are hurting, there are people who need help and we are in the position to help them. What are we going to do about it? So we for the very first time gave free access to social curator. We created a sneak peak social curator experience where people can come in, get photos and captions and Instagram story templates and get a marketing action plan that teaches them how to show up on social with no strings attached. No trip wire, no, we're going to sell you on the backend. It's like, yo, we're out here to help businesses, period. Social curator.com forward slash sneak peak . And if you don't have a sneak peek, sneak peak because that's what we want people to do. Because what happens is that people are paralyzed by fear and if we have the tools to make it less scary, it is our moral obligation to empower entrepreneurs to say, get over it, buttercup. Fuck up, let's go. Here's what you can do now. Go now. If you choose not to use that, that's on you. You just didn't want it bad enough. And this is where I rub people really the wrong way. People say, but you don't get a judgment . I totally want it. Listen, if your actions don't map your aspirations, you didn't want it that enough. And that's okay. Say, I just want to keep it a passion, but don't sit here and complain as if the world was against you because there are people who have less and are doing more in dire situations and are winning. What is your excuse that is it.
Speaker 3Boom.
Speaker 4I know the Puerto Rican straight come out. You know, it's like my big area . I got to get bigger areas for this interview.
Speaker 3Social curator.com/sneak peak . Yes. The sneak peek . P. E. K. yes.
Speaker 4Well actually you don't, we did chase you . We did. People were having a hard time spelling it. So we did it. We vetted a URL for a peek , P E K and then peak P E a. K. so we got you covered on both ends. It's all good.
Speaker 3Oh, I love it. I was like, that's, that's time of day. It is for me right now. And that three 40
Speaker 4throw an Apple and some almonds please. That's all we need right now .
Speaker 3No, I , I, and I, it's also time to , for me to tell you like what you've done with silver curator is so cool and it's been so fun to watch you and J D create that from the ground up. It is a fantastic service. Um, provides so much value. The community's so tight. Um, can we talk about social security for a second? I know you're good at an in , it's closed enrollment right now, but um, UN unpack a little bit of it for us, for , for people who uh , might be , um , of course I know it well, but for people who, this might be the first they're hearing about it, just unpack a little bit of it for us if you would.
Speaker 4Our focus is on small and medium sized business owners, people who aren't necessarily working with digital agencies, but they want to know what social media marketing strategies are working. Now, I am first a practitioner before I've ever become a preacher, so I'm taking what I'm doing on social. I am breaking it down step by step and say this month in marketing, let's do this. And just in case you're like, Oh, I don't have any photos. We give you lifestyle stock photos and Jasmine, I don't know what to say on all my posts . Well we give you caption templates that are fill in the blank and fully customizable. Jasmine, I want to show up on Instagram stories or LinkedIn stories or Facebook stories. Then we give you templates that you can customize and make them for your business. So we're here with just turnkey solutions. What we saw a lot of people doing is there's a lot of education on the internet and I love that. I love educating, but when it came to actually giving the tools to get it done and people didn't have time, that's what we saw a gap in the market and we're like, Hey, I want to talk to business owners. I want to make people believe that the impossible is actually possible for them when they have a clear plan and the resources to do it.
Speaker 3It's, and that you know, as someone who's well acquainted with your product and with your journey to make it happen, like it is so effective. And the fact that you know, there's this, it's like community concept and tools all in one subscription, like adding that is incredibly powerful. And I know this, I'm going to go a little bit deeper here because I think it's probably the most insane . The subscription is probably the most insane value per dollar. I'm not even kidding. Like on the internet be like, Oh, Netflix, 15 bucks or whatever. I'm like social curator, a better value because the alternative is like very, very expensive. And the time and energy that you've put in over the course of the last 15 years in order to build up your, your strategic chops. And also you said you're a practitioner, you're executional chops. Um, can you give us a little bit of insight on the, how pricing is structured? Cause I think it's brilliant or you know , if you don't want , if you don't want to cause it's closed and people can't actually get into it right now, I get it. But just if you, if you're willing to , uh, it would be great.
Speaker 4Absolutely. It's $49 a month and one time on the back of a napkin, I actually calculated how much it would cost a personality to get, you know, at minimum 30 lifestyle photos and have a copywriter write captions and invest in like a mentor to teach them about marketing and to have a solution for Instagram stories that were done for you. And we came up somewhere in the ballpark of $6,800 and
Speaker 3the cheapest that it would be the cheapest.
Speaker 4Those things that you described of course, but I'm like we want to be practical. I mean you can't put a price tag. It's like this pretend price is 34,956 yeah, like, but like really we're like if you just bare bones this and hired a photographer and you had a mentor and you bare bones is with a graphic designer and a copywriter, you bare bones this with a mentor. It's like we bare bones it and we're like 1600 easy. The fact that we've been able to streamline that for small business owners who really need solutions and I'm not going to kid myself, I don't believe that it is a perfect fit for every business owner, but I always say to myself, if you use one to 5% of the resources, you have more than covered the monthly subscription. So
Speaker 3it's so true. People would ask like about a photography like Oh my God, commercial, high end commercial photography. So expensive could never like put in . It's like, yeah, but what if you sell 1% more and then you just like look at the cost of the shoot relative to 1% more of whatever your product is. And in the world where I'm working for large, you know fortune 100 or 500 country companies is just like, you know, and , and a photograph has the ability to do that. Or in your case like the, that's part of what's so mind blowing is like the, it's all of those things. It's the strategy, the tactic and the actual assets. It's bonkers. I remember talking with you guys about it .
Speaker 4I know, I know. I mean, I remember us, we were on, I don't even know if you talk about like your family boat, but your family has a boat but it's , you know, it's Seattle. Everybody has boats. Like it's what you do. So we're out on this boat and we're talking about this like kind of idea. We're tapping around this idea of what social curator is. And throughout the years and iterations, chase has always been the one to ask. Great. Insightful, hard questions that were really rising to the surface like we're finding what the idea is but I cannot wait chase that when JD and I when we can travel again, JD and I are going to take Luna to Seattle and we're going to get on this boat with you and Kate and I'm going to tell you what the vision for social curator is in 2021 and I am telling you come hell come high water come brimstone. What we do with social curator in 2021 is going to make the social curator of 2020 look so so, so basic like what we're going to do for business owners is a low down crying shame because we're going to be out here. Take yourself names homie , like just wait can think of what we had any like when we say like when you have this girl from the hood who wanted to become a photographer and didn't have a camera and then all of a sudden taught a photography class to 155,000 people like that girl was taught. That impossibility is just a title because everything is possible. If you all of a sudden think it work toward it and ask for people's help from it. So I just cannot wait. Like this Brown girl is going to build a tech platform for business owners just come. It's just , it's coming. It's coming
Speaker 3so much. And I think like there's, well thank you for sharing that and I can't wait to know the details and I realize I get to be in on the details sometimes before some people, but I'm grateful for our friendship and I can't wait to hear about the next chapter, but I think there's, there's for people who are watching right now, I hope you see the conversation that Jasmine and I are having friend of friend, entrepreneur to entrepreneur, but also there's something there that is unspoken but clearly present and that that is Jasmine has a willingness to stand up for her business. She knows that there is incredible value there. She's been to put in 10 15 plus years into creating the mindset, the tool set , the ability and the action around bringing that to life. And you can see feelings smell that. So my question to those who are watching right now and who feel paralyzed, we understand that it is an uncertain time, but if you can catch just a little bit of the magic that Jasmine's putting out, like that's what it looks like. That what it smells like, feels like to be able to play through that is this combination of mindset and action. Um , point of view, passion that , um, separates people who are going to , uh, create some sites say are going to create success for themselves. Try and say that five times fast. Um, and those who won't and that's what it looks like right there. So thank you so much for showing up for us, Jasmine. I mean obviously we have a lot of relationship outside of what we do on the internet, but um , every time we turn the cameras on, it's always a treat for me to , um, to learn and to be inspired by the work that you do. So thank you so much for being here.
Speaker 4You thank you. Thank you. Thanking you.
Speaker 3[inaudible] . I'm going to turn this off and then I have a couple of questions to ask you about. Maybe Luna,
Speaker 2if you enjoyed this conversation, please rate, review and subscribe to the Jasmine star show so you never miss a single episode of the business goodness that I am on a mission to share with you. For now, I want to finish this podcast with what I hope is a glimmer of hope. The other night in the darkness of our bedroom, JD felt me awake like he knows me on such a deep level that he can just sense when I can't sleep. So he whispered. There's light at the end of the tunnel if you choose to look for it. And you know what friend? That was exactly what I needed to hear and I'm passing it along because maybe just, maybe you need to hear that too. So here's to us, the crazy ones who find light in the darkness, who focus on good and powerful and hopeful ways to help others. Well , your business or life be the same after this time. No, not at all. Well you have to change. Most probably. Yes, but it can be a good thing if you choose to look at it that way. We all have bad days. In fact, my team and I are weathering this time in history and this unprecedented unpredictable time, the best we can with you. But the real question remains, will you join me? Will you join us in creating light? How can we be the light in the world that we cannot see? We must become the light we want to see. So if you want to join us and you're like, I don't know what to do next, well, I'm going to give you three ways to hop on this amazing crusade. Way. Number one, send a thank you note or thank you text to someone you appreciate. Let them know that you care about them. Way number two, send a text to someone who might need your help. Offer a phone call or a zoom chat or FaceTime or maybe just let them know that you have a shoulder to rest on. And I mean that proverbially because social distancing and way three to join us on this light crusade, send a text to a family member, a friend, or trusted peer, letting them know if you're feeling down, they might just be the person who will encourage you when you need it most. I'm going to admit, I wish I had the right things to say, whatever quote unquote like the right is, but I hope that this note from my heart and through my mouth is a sign that we can create the light we want to see in the world. I remain rooting just for you.
Speaker 1[inaudible] .