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Speaker 2Hello. Hello. Welcome to part two of the Instagram themed social curator coaching session. You heard part one of these incredible questions yesterday and today I have even more goodness to share these amazing curators. Seriously brought the fire from how to use IgE TV to making Instagram stories interesting without making it too busy. Frankly, I don't want you to wait any longer. Here's part two of a coaching session I had with some curators.
Speaker 3Hi Jasmine. I am so honored to be here and to be getting coaching literally from you. You're like the queen of social media, so I am so freaking excited. I, like I said, I'm Chelsea rent Meister and I am in the network marketing industry and I help ambitious mamas , the ones that want more, the ones that don't want to have to decide between staying home and raising their babies themselves or going out and working away from home. They want to have the best of both worlds. I help them to leverage social media and build a thriving beauty business with their babies right beside them. So that's what I do. My question for you, Jasmine, is how do we do live videos and IGT vs on Instagram? What is best practices for that? Because I'm kind of overwhelmed with it, like I do them right now, but I'm so lost in like how to edit them and I'm doing them consistently and getting engagement and all of the things. I'm really new to it.
Speaker 2Okay. So my question to you is how many IGTs have you done as of today? Like a general, like idea,
Speaker 3like four .
Speaker 2Good. Okay, good. So to me, to me that's like a solid number for you to understand what the main pressure points are. So , um , IgE TV is still very much like this beautiful testing, fertile ground on Instagram, but specifically a huge, huge, huge piece of the platform for me. So as we continue testing, the things that we've discovered are you have to make a statement within the first three seconds of your IgE TV because after the three second Mark, it then counts as a view. So the very first thing that we have to make sure that we focus on is what I call the hook. So for instance, when, as I'm going through, I'm , let's say I'm giving a speaking event. This speaking event could be recorded as like maybe 35 minutes, but perhaps the most intriguing part is not at minute zero. It's not in the first three seconds. So what could be powerful would be Chelsea for you to record what you want to do and then probably you've gained some momentum when you get to your final point. I would take that clip and put it on the front end of the video and then move into making a statement. So you can just in , I believe mama's should not be having to make the choice between staying at home or following their dreams. Boom. That's the hook. And then you go into, hi, my name is Chelsea and I do this. So first things first would be the hook. And then what we like to , I'm sure that this is not a formal name, but we'd like to call it the cliff hanger at at second 58 this is when somebody's going to make the decision of whether or not they're actually going to click over and watch the full ID TV. So you have the hook at second three and then you have the cliffhanger at second 58 now these are optimal situations. I don't want you editing and be like, it must comment second 58 like you know like that's like a perfect scenario, but if you're hitting that cliffhanger somewhere in like the 50 to 58 second Mark, it's going to be good cause someone's to be incentivized to actually click over. And so one thing to take into consideration is, well, let me ask, I'm assuming you're recording these, how are you recording these videos on your phone or on a DSLR? I'm doing it a little bit of both . I have a DSLR, but majority of them are being done on my phone right now because to my DSLR to great , I have to tell you if that 2020 has been like a really wild year and things that are completely unexpected and I will say that what we've seen is that there has been a total upswing in people consuming my content when it's done in my iPhone. So as you know, we made a very big decision. I was going to a promotional period that I will be recording all of like my webinar invites on my iPhone and I will personally be editing all of these videos on my phone because I recently, I'm not rather recently within the past like three or four weeks posted two videos from my iPhone to IGT V and they've been so far some of the best performing videos. So I'm not going to tell the market that it's wrong. I'm just going to keep hunker eating more of what the market is responding to. So anybody who's listening, it feels intimidated like I can't do this is just telling themselves a false narrative. So I'm going to give you the exact same advice that I'm actually taking now and I am using an app and I yell, I really should be an affiliate for this app. I mean the app is like four 99. I would be like, I'd get a penny every time I recommend it . But um , it's called video shop . I am not tacky whatsoever. I think the app is, I think the app is like four 99 and what you do is you go through and you select the video clips that you want and then each clip can be individually edited. It could be shortened, you can remove the audio. So best case scenario is what I'm doing now is I'm thinking of what I call cutaways. I call like it's Holy would call them cutaways. Okay. Like I didn't make up this name . So these things called cutaways. I don't want to have a talking head. Studies not studies my audience, they don't want to see me talking for more than three seconds on my camera. I don't know what it is, it's just this is what I see and I don't take it personally. So if they don't want to see me talking directly to camera, I need to think of cutaways, which is otherwise known as B. Roll my hands, typing me on my phone, me walking towards the camera, me laughing. And so if you decide to put together a two minute video, I would probably venture to guess that you'd want one minute of B roll. Things that visually show what you are talking about. So when you edit your video, you can put a piece of B roll. That's a , I don't think moms should choose between their babies in their job. And you on your phone with your right hand are filming your left hand holding your baby's hand, right? Like that little three second clip. I know. Chelsea, you just went on . I know. So when you think about, when you think about having a visual representation of the thing you're talking about, you get all of those clips, you put them into video shop and there you have your edit. Now, the first time I made , um , I guess I think it was like a two and a half or three minute video. It took me like an hour and a half to create. The learning curve was really sharp for me. Now I've been able to shorten that learning curve, but I don't want anybody to feel that misled. It's like when you see a really good iPhone video, like please know it took a very, very long time. But right now you get a lot of organic reach with IgE TV . So it is worth, I get better organic reach with IETV then so I get better reach with the 61 second video because that goes to IGT TV than I do with a 58 second video that stays within the feed. So those things that I've learned, I know I'm seeing a like light bulbs going off. This is great. This is great. I'm just like brain dumping, but I'm hoping that this is just putting the pieces together. So number one, you want to start off with a very clear point, right? You want to make a statement? I GTV you want to make sure whenever possible to use a hook in the first three seconds, you want to make sure that you're paying attention to somewhere of the cliffhanger between second 50 and 58 and you want to think about creating visual representations about the things that you're saying a K a B roll . And you want to give yourself a heck of a lot of grace when it comes to editing your first 10 IgE TVs on your phone.
Speaker 3Wow. I just feel like I had like a whole like epiphany like the entire time you were talking that phrase stinkin helpful. I like you am very tech challenged and it's just overwhelming. And so I kind of shut down and I don't want to do it because I'm like, I'm so overwhelmed and I don't, I, it didn't have to be perfect, but I want it to look good and represent my brand and my business. And so it's a lot of it is overwhelming.
Speaker 2Right ? Okay. Okay. Okay. So this is good. This is real good. And now we're getting to the real stuff. Oh , we'll get into like real life stuff. So number one, you know, I'm a , I'm all bossy and I just, I'm a straight shooter. So overwhelm is a choice. It something that you say, I will be overwhelmed and I will be frozen with a big question Mark or I will be overwhelmed. I will channel that energy and then I will give myself the permission to explore with the child. Like wonder, when you look at your, do you have , I'm assuming you have children and how old are they? I have a four year old little girl, a two and a half year old little boy and then a 10 month old little boy. Okay. So if your four year old came up to you with a piece of paper and broken crayons and said, look what I need. You wouldn't say, you know what your visual perspective is off. You know, you sh those colors are not complimented . Of course not. You would say, I am so glad you created something you loved. And if you can look at your IgE TVs and tell yourself, I'm so happy you created something you love with this theme , love and grace that you gave your daughter, then all of a sudden you wouldn't be thinking about what it should look like. You would be saying, I'm just making movement at this point in time. Chelsea, let me just deal it to you straight the public in a sock . Like I mean I know I should be like uplifting right now, but like I'm telling you that the first hundred videos that I put out like sucked. And so if you could just give yourself number one grace and number two, you talk to yourself kindly. And number three you create with childlike wonder. And number four, you just say, you know what? Got lots to learn. But the longer I take to do these, the longer I'm going to get to where I want to be. When you embrace all of that, all of a sudden you hit the ground running. That's awesome. Um , now there's those things that you just said. Did they kind of apply to live videos too? Except for without the B roll . I'm assuming that's a different beast. Obviously you wish you could have like a three second hook at the beginning of alive that I do lives every week. That doesn't happen. Um, you know, obviously you wish that you had like a cliffhanger. Every 50 seconds doesn't happen. So very different objectives for what you're doing, but the strength of how you present and the strength of your thinking and the strengthening in the strength of you giving concise answers is no better displayed than when your life like you're a gangster. Like it shows power in what you can do as quickly as possible. And that just comes to practice that just comes to practice. Okay. Chelsea, how can people find you on Instagram and look at all your glorious IgE TVs that are to come? Yes. So it's at more than a mom bun more than all of that. That is so cute. Chelsea, thank you for being on the inside of social curator. Thank you for saying your genius with the world and girl, give yourself lots and lots of grace. Thank you. That was really great. Thank you.
Speaker 4Hey Jasmine, I thank you for letting me do this. Um, I empower 20 something women with a practical life skills and game changing mindset . They need to do life well. So this looks like everything from helping them build a budget to make friends in their twenties to move across the country. All the things. Um, and I would love your thoughts on Instagram life . Uh, specifically how do I increase the engagement and the views of my Instagram live? So I've done a few things. So I try to go live every single week. Um, I try to promote the day before, it's like a really specific topic, what I'm going live , give the exact time. Then I use slides, which I love that feature. Thank you for teaching curators how to use that. That's amazing. Um, and so then I have like, you know, two or three little points. So it was a slide for each. And , um, then afterwards I put in my stories like, Hey, just had a great conversation on this, you know, say it again, watch the replay. I normally get about one to two people per live, like live and then maybe another to watch the replay. So I'm consistently getting like four or five people watching lives. I get way more engagement if I do it in my stories. So I know lives are like good to do. Um, so I'm trying to figure out what can I do to like up my game , um, and like get more engagement and views.
Speaker 2Okay. So I'm going to ask, how many followers do you have on the account that you go live on? 215 so the fact that you're vetting for people and your total followers is two 15 for a live is actually not that bad. It's actually statistically floating right along the average point. Very few people watch live. Very few people. In fact, there are so many means like you know, you know, back in the quarantine days when people were like, listen, I'm quarantined and I'm still not watching your life. Like I've seen that me meme floating around on the internet. It's just not for some people. In fact, there was a conversation on the inside of social curator that just like who watches lives, what a waste. And some people do and some people don't. It's not as active as stories are. But here's the thing with stories is that with stories, studies have shown that people are getting anywhere from two to 3% of their followers watching stories. So if you're having more than that, that's a really great thing. It shows that your stories are highly engaging. So when it comes to live, like getting, getting 1% of your viewers is a really great thing. So there's that. Secondly, we , um, one good thing that I have noticed would be that you're doing all the things, you're coming out with a very clear statement of what people could expect. And then what I would suggest if you're not doing this already is to the best of your ability, keep them on the same day with any very specific amount of time because then people become like creating patterns around that. And then making sure that when you go live to the best of your ability to do it in a somewhat familiar space, that you're close enough to the wifi because doing a live like in a car or in a public place becomes wildly unpredictable and becomes frustrating for people to watch because it's, you're in a very loud environment. So these are just the basics. Now let's talk about uploading the inner game. The fact that you're using slides, you're so ahead of the curve and you're using this as an instructional component. This is going to grow your audience with time, which leads me like the one point if there's just one thing you walk away with but don't worry, there'll be more would be that consistency is the thing that will change the game. Just showing up and as you get more followers, your live viewers are going to be increasing as well. But now let's tap into things that are beyond Katie's reach. So what I have noticed is that when you bring somebody on live, their followers are getting a notification that they're going on live with you. Now, not all of them, but if you happen to bring, so let's say you bring me on your live , people who follow you and me are much likely to higher likelihood of getting a notification. So because you have less than 300 followers, there's a really good chance that the person you bring on live will have more followers than you. So you've strongly positioned yourself to be in a total windfall of gaining new viewers. Now you might be thinking, okay, but I don't want to or be me. I have asked if people want to come onto the live and ask me questions and people aren't there yet. Because, because I know you, I know that this is still a very new venture for you. So a lot of your followers are like, I'm in my twenties. I'm not sure if I trust her to be like my coach, my GoTo 20 something coach. So what would it look like for Katie to bring on an expert who can help facilitate a deeper conversation to empower 20 somethings? And so this could be a psychologist, it could be a taxi , uh, an accountant. It could be. Yes, exactly. It could be somebody that you're already speaking of and be like, okay, what are the three tips that people need to get ready for April 15th or whatever the case may be. And I think that, you know, specifically even like creating content that's really culturally relevant for people who are maybe an unemployment in a downturn economy. Who are you bringing in ? What ? How do you file? How do you prepare for that? Things of that nature. There's a lot of other people too , specifically women in their twenties if they're getting married, they want to know what's the easiest way to change my last name? If I decide to do that, bringing on a specialist, these people will likely have larger audiences and by that, by you bringing them on your they , you are positioning yourself as the facilitator and getting more exposure for the thing that you're doing. But for all intents and purposes, Katie , you're doing everything right now. Let's just see how we can leverage your experience and your platform to bring other people on with you.
Speaker 4I love that. That's so helpful and it makes so much sense. I even brought, I just brought my little sister on, but she has a bigger following because everyone loves my little sister. She's Disney princess of the world. And that was the one that I got the most the engagement on. Right. Um , and she was just my little sister and we just did a fun thing where I was asking her like what she was doing, the corn team , she has a one year old baby. So like what life like that looked like and people were curious. So I can only imagine bringing in an expert how that would help like so much.
Speaker 2Absolutely. And here's the thing, like the long tail here is that, let's say that you, let's say I'm in my twenties because really I'm not over 29 every year, so I'm in my twenties and I'm just planning to get married or an I watch the live that you did with the person who will help me change my last name and change passport and all that stuff going and then all of a sudden I could DMU you as Kate. Katie, thanks for bringing Sarah on that one time. This is what happened. You're like, can I bring you on for four minutes on the live to talk about your experience? And so all of a sudden you're bringing in future guests who can testify on past lives and therefore like certifiably positioning you as an authority and as a tastemaker. I think that's powerful.
Speaker 4That's so, so helpful. Thank you Josh .
Speaker 2Thank you Katie. How can people find you and how can 20 somethings change their life and how can they find you on Instagram?
Speaker 4Yeah, they can find me on Instagram at Katie dot. Har which is H a. H. R. yeah, think about three times cause everyone looks at me weird when I say it . And then my website is just Katie hired.com where I have weekly blogs and all the tips and videos and everything that you might need to get those practical life skills . Well thank you Katie. I appreciate you saying,
Speaker 5my name is Ann Watson and I currently coach ambitious communicators and entrepreneurs to use business strategies to increase their network and their self worth. And I have the most fun ever doing this. But my question is when I'm live with a client or if I'm standing in front of somebody or if I'm speaking on a stage, I am hellfire and passion, like I am just lit up and oozing bossiness like you like and I'm just not putting up with excuses.
Speaker 2Hold on, hold on. And you're not bossy. You're a boss. Like we need to, you know, take that. Why all I'm a boss. Okay.
Speaker 5Yeah, that's true. But when I sit down in front of my computer and it's just me and the computer and I'm trying to write captions for Instagram, I just cannot seem to muster that same energy and passion. I feel like the caption, the content isn't really representing my passion and I'm just not sure how to close that gap.
Speaker 2Okay. It's so important for you to go back to who Anne is when she's talking in front of somebody. And I know that this sounds really like woo or like hard work. But like after an event, when you walk off the stage and you fill those jitters and there's like that hot sweat that was dripping down your back with now it started to cool and it's like crystallizing and your hands are a little sweaty and they're taking the mic that you know like that. Like the mic that's from the side of your face and they're taking it off and you're taking deep breaths and somebody says, thank you so much, I feel this. And you go into that mode, go to that and like that. And that's there. And every time you write a caption, write it like you're talking to that person. And I know that in in theory you're like, okay Jasmine, I try. Okay, so we need to practice that. It's just like a muscle. The writing muscle is a muscle. Now, just like when you work out, there are some days where you're just like, I'm filling this workout . And some days you're just like, I get going. No problem. On the days that you're just like, it's just not happening. I don't know if you're familiar with like the voiced text , like voice to text. Like there are times where, yeah, there are times where I'll go into like my notes and I will just start talking. I will just start brain dumping because I can talk and I feel it in a visceral way than in a way that sometimes I can't because I don't know how to type Mike. I legit don't know what to type it takes me. So I'm one of those people who uses one thumb as I text, you know? It's like, it just, that's just my brain. So all this go. Okay. Okay. So we're weird. We're awesome and we're weird and we're bosses. But when you go in and you just say what you have to say, you read it back and nobody, nobody would make sense of it, but you're like, Oh, this is it. Then I go through and I add proper punctuation and they fix typos. Although if y'all have seen my Instagram captions, they'd be typos. Like, you know, I just gotta roll with it. But between those two things is when I put myself in the shoes of the person who needs to hear from me. The minute I walk off feeling like my highest version of myself helps me right in that space. And then number two, the voice to text and then a little tiny bit of a hack that probably won't work for anybody else's . I put on emo music like let me tell you that when I listened to fleet foxes and Bonnie bear , I get very in touch with like my soul and these are, you probably have not heard like they're just like these hipster bands like and sometimes if I want to get like the revival I, you know it's like Mumford and sons but their live music. I saw them play in Nashville once life changing. It was like a hooting , hollering like he's in church and I am just like, I put that music on in like something happens like when JD hears fleet boxes, like I'm writing an action plan, I am writing a letter to like whip somebody booty into shape. So though that's the only advice I have. But and as somebody who's like a visceral, somebody who a feeler, like those are the things that I do. But it's also a practice. It never just is a muscle that's developed without a lot of repetition.
Speaker 5Okay. I totally get what you're saying. I do. And I even have a playlist called magnate that is like the goal playlist. So I can do that. I can get that height . But I'm wondering because I T I guess I tend to write professionally like business-y and maybe that's the, the problem is I I I just want to write like I sound but I'm trained to write professionally and succinctly. So I guess like you said, it's just going to take practice and being willing to stuck for awhile .
Speaker 2Yeah. Be willing to sit for a while but also at the same time like I wonder if maybe changing the way, cause you're just like when I write, I write like professionally. And you made these if hadn't fixtures as if you were typing, like typing on an invisible keyboard. I wonder, could you write your captions like using your phone as if you were text message , text, texting. Like I feel like sometimes when I'm in front of my computer it feels very collegiate scholarly. And then sometimes when I'm writing my caption on my phone, it just feels like I , my brain is triggered in a different way. I don't know if perhaps that could trigger something else for you so that it doesn't feel like as professional.
Speaker 5Yeah. Okay. That's good. Well then my last follow up question for that would be if I'm really being truly me, there's some potential there for me to offend people. How do you just get over that? I don't want to offend or alienate anybody, but you know, some people are just not going to jive with it.
Speaker 2[inaudible] right. I know. I never, ever suggest that people set out to be offensive, but I also know that you just being, you, you having Brown hair is offensive to blondes and you being bossy is offensive to docile women . Uh , you choosing to have children or not have children is offensive. You choosing to be married or not be married is offensive. You choosing to be a Christian is offensive and non-defense of you choosing to be Republican. Democrat, libertarian is offensive and not that by nature people would be offended if you aren't in alignment to how they see the world, but you're not going to be in alignment with everybody's opinions 100% of the time. And so in my mind, I have only ever set out to do one of two things in my business, in life and on social media. I am here to attract or repel. I do not want you being lukewarm about who I am or what I do because lukewarm is forgettable. Safe is forgettable. Vanilla is forgettable. I would rather you say, I just don't like her. Good. You don't like me. You also won't forget me and I would rather say you like me because if you like me, then you trust me and if you trust me, you stay with me. And if you stay with me over time, there's a much higher likelihood of you investing in me as a person. Either be it donating to the charities that are, I'm very fond of the businesses that I'm a part of or investing in. The thing that I sell. Those are the people who I'm here for. My business will go farther with 12 curators on a single call. Then trying to get 1200 people interested in what I'm saying out on social media. I am here to attract a small group of people who will change my life in business than trying to be important to millions and I'm willing to, I'm willing to repel with that too. I'm willing. I'm willing to have people be repelled and they are an , and they are. There's this terrible comedian who, I mean my mom would be an arms as you heard, his name is Kat Williams, and if he says, if you don't have haters, you ain't doing enough. If you have eight haters today and you have eight haters tomorrow, you ain't doing enough. Like you need to do something in your life that makes somebody so upset at what it is that you do. Because, let me tell you from my experience and I'm getting hot and bothered, is when the people who hated me the most spoke the loudest, my business had never done better because the lies that people put out, the negativity that they put out when they linked my name and spelled it right, and somebody came over like, let me have an opinion about this Jasmine girl. Nine out of 10 of them disagreed with what the person had said online. They being a follower and became a customer. So if you want to have an opinion about me, go right ahead. Blink my website, spell my name right, say whatever it is you want to say. I'm a convert them on my own. That's just it. Girl. I'm on fire like I'm ready to hang up and just start typing like a mad writing . Good doing it. That's awesome. Guess put on your, your magnet playlist . Use your one finger as you text, like you're typing into a friend and channel the Anne who walks off the stage. You do you. How can people find your awesome is on Instagram. Uh , right now I met Anne Watson , TX, so that's an within the Boston and then TX. I love it. Thank you so much and I appreciate you. Thank you. I appreciate you girl.
Speaker 6Hi Jasmine. Thank you so much for having me here. I am Chelsea and I am a lifestyle family photographer. Um, I personally keep all of my stuff super private and super locked down. I was a former teacher and so I did not want my kids finding me and so I've still kept everything private. Now, as a business owner, I 100% acknowledge that that is okay to have all of your stuff private. So I don't know now to my private customers or ideal clients, do I go and like them? How do I DM them without being like super creepy because I don't like it when people do that to me. And so I just, I don't know where the line is on how to approach private ideal clients on Instagram.
Speaker 2Is your account private? Your personally ?
Speaker 6You know , my business count is a not .
Speaker 2Okay. Oftentimes when people have like a , a private account, it comes across as a little bit weird. Like there has to be some tight between, and perhaps it could be like reaching out to people in their local community and say, art , our kids play on the same sports team, or we go to the same church, or I saw you at city hall. We need some sort of connector to lessen the cold pitch. Now, if for some reason you want to get into a destination market and you're not really in that neck of the woods, there are private accounts that leave their stories , um, viewable. You can actually send a preliminary message by way of a story that seems less creepy or like voting on polls or doing actions without saying anything for a while so that somebody can become familiar with it. And then far before you ever position yourself as the photographer that's going to document their family dreams. It's to offer insights and feedback that have nothing to do with your business. It's if you see them going on vacation in Florida and you found this really great sun block, you used very four-year-old , you're sharing that. It's like if this person says like, where do I get like the best floaties? Oh Amazon $12 send her a link there and then she's going to be like, who is this person and how are they giving me such great insight or feedback. And then when she's just like, Christmas is around the corner and I just didn't have time to make Christmas cards and be like, I'm having mini sessions next week. It is the long, long, long game for people who don't have public accounts for people who are not following you. And for people who don't even know they want a family photographer. So it's just the work. Yes.
Speaker 6So okay. If their account is private, am I still able to see their stories or do I see their stuff through hashtags? Like how do I,
Speaker 2depends on their privacy settings. There's going to be people who you can't see their stories and their account is private. Like in that case, I just, I know I wouldn't,
Speaker 6no , that makes sense. Cause I don't like being creepy and I really don't like when people like cold call me or send me a thing like, Oh my gosh, hi, how are you? I don't know you like, I don't want to be that person either.
Speaker 2Right. Although, although here's like the loop around. If this person like let's just say , um , your dream customer, you'd been following her for a while and you kind of came across her account and then for some reason she left a comment, say on my account I'd be like, Oh my God, that's her. You could send her a message and make, Hey, I saw on Jasmine's account you saw this. Like, it's one of my favorite shows. It's one of my favorite. This is one I've ever , that like creating the commonality that you saw a public action of hers becomes far less creepy than trying to be like, hi, I'm warning you. You know?
Speaker 6That's perfect. Okay. So I just need to like slightly stock on other people's feeds versus their own feed
Speaker 2perhaps. Or you should really just try putting a lot more effort into people who have public accounts that will like make it make that mountain half the size, you know. Okay Chelsea. That's right. Okay. So do you have any other questions? It was, it was it just like how do I professionally creep on people
Speaker 6because I'm , I'm very, I'm like two years into this so I just like just taking steps on how to put myself out there is difficult cause I want to create like a natural following. So having to like D I mean people is, I'm fine, I'm good. Like I just, I don't know how to take that first step into being like, hi, how are you?
Speaker 2But here's the thing, Chelsea, I think that the energy that you take in , Oh no , I'm gonna talk about energy cause I'm from California and I'm super well , but like the energy that you take into something, it really, really shows for a girl who is getting hundreds of direct messages a day. I can smell the fog real quick. And you, if you're getting however many DMS, one a hundred a million, you can smell when somebody is just being like, Hey, how's it going? I like what you're doing versus I'd like to make an introduction for you for $499 you know? It's just like, gosh, you know, so I just like, yeah, and that's not going to be you. That's not going to be you. But you have to know that if someone has a private account and you're going to send them a DM, 99.9% of them are going to say like, no, or I don't want to engage. Versus somebody who has a public profile where you can create a contextual direct message, then you become a lot less creepy and a lot like, Oh, this person did her work in personalize the message game game over this. That's why I come to you. You have all of the answers like hardly hardly. I might have some social media answers. Everything else in life, hot mess. Don't ever ask me anything. Chelsea, how can people find your amazingness on Instagram? I'm Chelsea. Dot. West. Like kanye.photography. So tells me dot. West stock photography. You know what? I'm officially going to change my Instagram to Jasmine. Dot. West like Kanye, boom, like Kanye. You're the best . Chelsea. Thank you. Thank you.
Speaker 4Hello. Hello. My name is Brittany Miller . My husband and I are realtors in the mid cities area of Dallas. Fort worth and typically realtors will show you where to find your home. For my husband and I, we consider ourselves the digital mayors of our area. We want to show you not only a home that you love, but also the neighborhood that you love, the community that you love. It's not just about where you stay, it's also about where you play. So we do a lot of interviews with other companies, local businesses, shops, restaurants, so that people know exactly where they're going to end up. So my question for you, ms Jasmine, I love social media. I'm all about it. It's such a powerful tool. I go through these waves where I'm like, okay, she says, be consistent. She says, do this. Like I know exactly what I need to do. I mentally know it, but I post something. It does great. The next one doesn't do as great. And then I get like this analysis paralysis where I'm like, well why didn't they like that one? This one got 102 likes and this one only got 98 likes. Like what is wrong with me? I like freak out and then I start to reel it back in. I'm like, people are answering my question. I took so much time to write this content. You don't appreciate me followers. What's going on? And then I like ghost my followers. So that's probably the first answer to the question.
Speaker 7You all here answering your own questions? Okay. I just don't know.
Speaker 4I'm married to the results and I don't know how to not be married to the results.
Speaker 2Oh, okay .
Speaker 7This question ain't got a dang thing to do with Instagram. You know that, right? You know that, right? Like here's the beautiful thing . Well
Speaker 2thing is that like Brittany , you and every buddy else , whoever posts on Instagram ever, it is statistically not even normal for post to one stay the same or to get better. There's always a dip in. Sometimes. Sometimes if we take a step back, maybe after a couple of days, a couple of weeks, you could look back and understand why that post just didn't do well, but when we're in the thick of it, we are, we're emotionally attached, but my mentor James Wedmore, he says that success isn't the outcome. Success is the decisions and behaviors we embodied in process to the outcome. We cannot control who likes or comments or shares our content, but what we can control is the intention and the mindset and the dedication and the practice of what we are putting out. Because if you love what you are putting out and other people love it, great. If you love what you're putting out and other people don't like it, you have one of two options. You are never my person to begin with and you need better taste or number. Do I need to respond to the market differently? But there are also other things that come into play because if you are consistent and like let's just be real. What we hear quite now is consistency will be getting improved after this conversation, but up until this point it's been like hot and cold. Consistency is the greatest gift that you can give yourself in a form of discipline, but consistency is also the greatest gift from an, from an an analytical perspective, like the more you do, the more you see trends. It's when you take those gaps in time that you couldn't ever really assess. Well was it because I was posting at 5:00 PM on Sunday versus 8:00 AM on Monday? Was it because this was done on a DSLR, a professional camera versus my iPhone? Was it because the person who I interviewed had a larger social following than the person who I interviewed the smaller social following? Was it because me and my husband were doing this together? Was it because my hair was curly was because my hair was straight? It was because I was wearing pink was because it was wearing black. Was it because I included our dog? Was it because like there are so many factors that go into what makes content fresh and poppable, but the only way you start feeling confident with that approach is by doing it again and again and again. So if you put out a post and it goes viral, you cannot be upset when you post the next day and it flops like that's the nature of the internet. So the minute you become unattached to the way that people are responding and instead be analytical about how they're responding, then you hold the power, the power to adhere to their desires or the power to say it doesn't matter. I'm going to keep on producing the way that I'm going to produce. Because when you presented your whole layout of your approach, I was like, girl, yes, you're the digital mayor of your city. Yes, you're your coffee shops. Yes, with this. And then they were like [inaudible] but you see and I'm like, Oh no, momentum is built through consistency, period. The end. So you're doing all the right things. My only advice now is do more of it consistently and be an attached. Awesome. I can definitely make that happen and be analytical. Yes. But also what , what the underpinning is about this is that our social media has come to be internalized for many of us, myself included as a derivative of our worth of the derivative, our acceptance as a derivative of what we're capable of succeeding. And so when we see not one post , but three, four or five, and the numbers keep dropping and dropping and dropping. We think it's attached to our worthiness. It's attached to the product that we're selling or the service we're selling. It's attached to us. But that's not it. When we can look at what we're posting out in a visual public capacity, and you were to really say that is like 1% of my business, that's not even 1% of my life. It just becomes a mechanism. Like if you were to take a newspaper ad and you put it out, you don't know actually how many people saw the ad, right? So it's like, but all of a sudden we're putting a theoretical newspaper out ad on our feed and now all of a sudden we're like, Oh, they don't like me. Has nothing to do with what we're putting out. But the energy around the creation process, understanding that one day can get 150 people to like and comment and it doesn't result in a customer and the next post can have 25 likes and results in a perspective buyer because you just built that trust hot. Dang, you're doing the thing. You're doing the thing that social media for business owners should be done and you're doing it. But on the outside people are like [inaudible] I get Brady's Paul's , it tanked. Yeah. And I'm out here getting the 3% commission. Thank you. And by like do that all day every day. And I don't even know if it's 3% is that old school is 3% old school or is it still like the industry norm?
Speaker 4It's still industry norm. You got a girl .
Speaker 2Okay. I just want you, I just want you to reducing, I just want you to producing . I just want you doing you. I want you showing up again and again and again. I want you winning the game by volume, not by popularity because volume leads to customers. How can people find you and your adorable husband who throws a little bit of shade?
Speaker 4Yeah , my shitty husband and I couldn't be found at live the dash and that's lib the dash and our website is dash the town.com
Speaker 2cute. So cute. Thank you man . I appreciate it.
Speaker 4Gil .
Speaker 2One of the most inspiring things to me about this coaching session is how these curators are showing up for their businesses during a crazy, unprecedented, uncertain and sometimes difficult time and I hope you are too, if you'd like help with being more consistent with your content. This is my invitation to my free upcoming class, how to plan, create and execute a month of social media posts in one day. I haven't taught this class in a couple of years, but I am hitting the internet with it again because coven 19 ain't going to bring us down. Okay. And I think you owe it to your dreams to not give up or give in, which is why I'm showing up for you too. So yep, this free one hour class will show you my exact steps to create posts that attract the right types of followers and then those followers into customers and plan a month of content without the overwhelm. Can I get an amen to attend this free class and hit the ground running saviors? eat@jasminestar.com forward slash 30 days. You will also find a link to this class in the show notes. Keep showing up for your business, BU and I will talk to you soon.
Speaker 1[inaudible] .