Thanks
Speaker 2for tuning in to the Jasmine star show. Today you're in for H read because in this episode you have a front row seat to listen in on a coaching session. I did. Okay, so I need to take a moment to reveal something about my personality and it's not exactly nice. I mean it's just really honest and sometimes my honesty ain't pretty . Okay, so here it goes. I coach business owners for very selfish reasons. There I said it. I'm selfish. I mean, yeah, okay, sure. Coaching feels good for me. I get fired up and I'm excited for the future and the changes people could make, but I'm going to be real with you. Who needs empty feelings? I don't coach for feelings. I do it for the results. Now, as a coach, my goal isn't to make you feel good. My objective is to get you results, plain and simple. I selfishly push you very hard. Sometimes I spit such honest truth that it hurts your feelings. Sometimes I push back and I challenge your beliefs and I do that all because I'm selfish. I selfishly want to see your results. I want to see your results. Like Heather Johnson who left a five star review and she said, my entrepreneurial journey began five years ago with no friends or family to show me the ropes. I turned to podcast and Google. However, I quickly realized that a lot of the business podcasts I came across were purely motivational. Jasmine will inspire you and then tell you what to do with that inspiration. Oh, Heather Johnson, thank you queen. But when we actually get into like results, results, yes I want to tell you what to do, but then you got to do the work. Like Coleen Thompson art who left a five star review. She says, I've been following Jasmine for a year and she's made a huge impact on my life in business. Thank you Jasmine. Highly recommend social curator. I've more than tripled my following with like minded business women like myself. Okay, so Coleen is tripling but Ebony Kellogg is going to be right behind her with a five star review and she says that her engagement doubled. She says, Jasmine is my virtual business and social media BFF. Yes, queen. She says, I've been a part of social curator since November, 2019 and my following an engagement has doubled. And I want to put a pin there because Ebony and anybody else who's an associate curator who's doubled your engagement, that's worth its weight in gold. So not only did you double your engagement, people talking back to you, getting, you're growing with people who continue that behave , you're okay. See y'all results, results, results. For those of you who leave reviews, I just want to say thank you. Truly. I read them all and they mean the world to me. And I think that it's just proof that a wild group of people doing things were not qualified. I don't say under-qualified , I'm just coming and saying we're not qualified. We're not qualified to do the things that we want to do. And yet we continue to show up and do them anyway because impossibilities are just possibilities in disguise. And when you look at other people being like, Whoa, sister, Hey their boyfriend, homey home skillet, like you're doing that by other people testifying that they can do some impossible feat . It gives us the courage to do it on our own too . So let's get back to why we're here today. I am excited because I want you to join me for a coaching session I had with social curator members. No , y'all. These questions are so good and I know you're going to learn something from these business owners in all different stages in different industries. If you're the note taking type, get out your pen and paper or your iPad, computer, your phone, and you're going to want to write down these actual tips. Why? Remember all I want you getting results. Let's do this.
Speaker 3Hey Jasmine, I'm Chelsea Craig and I run the fairytale family. We are a Disney lifestyle brand to help busy working mamas create magical memories with their kiddos. And my question is entrepreneurial. So I'd love to know if you were starting all over again and you had $5,000 to start your business, what would you spend it on and what might you advise other new entrepreneurs like me to spend it on?
Speaker 2I wish, I wish I had like more than 30 seconds to answer this question. I wish I had like I was like I wish I would have been emailed this question cause I can come back with some like pretty bomb numbers. I'm not very good people always, people always say Jasmine, you shouldn't say you're not good at numbers. It really dissuades from your authority. I'm like I'm not great at numbers and I'm still good at what I do. I'm like there's calculators for that. So just in case I'm a little bit off, feel free to call, call me out on it. I'm not a problem. So can I get a little bit, cause I would actually want to run my advice parallel to what your , your business is show instead of, so what do you actually like what do you sell?
Speaker 3So we are launching next week and the next week and a half or so we're launching a Disney inspired subscription box for millennial moms and their daughters. So it's a whole like matchy, matchy cute Disney situation going on. Um , that is our very first physical product. So that is currently what we're selling is several items in the subscription box that I am making from home. Um, and
Speaker 2I'm obsessed. I have my plan to expand. Okay . Okay. So I would get the most basic subscription to Shopify. I would set that up most probably with um , a very basic template, a website and make sure it integrates cleanly with Shopify. And then what I would a hundred percent do is hire a graphic designer or a designer of some sort to add slight changes to the website. So it looks and feels on brand and not entirely cookie cutter. So I would probably guess we're already somewhere in the ballpark after setup . Design thousand is gone from the 4,000. I would go to Craigslist or I would put it out on social media. In fact, this is how I find videographers is where do you live? Cape Cod. I live in Massachusetts. Okay. So I would probably go to hashtag Cape Cod videographer, a hashtag Cape Cod videography. I would go to other like maybe local hashtag areas. I would go through Instagram feeds and find somebody who would resonate with your target audience and you would say, I have a thousand dollars I need two 56 50 excuse me, I want to 61 second videos. Why 61 seconds? Because that officially counts as an IETV, but it's not too long to burn somebody out from a five minute. This is my origin story. I want you walking down the beach with your daughter wearing a shirt. No, it's a millennial. She wants to know how cute am I going to look on Instagram and can I buy these shirts for her birthday? Right? Like we know the pressure points. So you're going to reach out to the biographer and say, I have a thousand dollars for two 61 second videos. I would like to film in three hours. I will have a four outfits. I'll have two moms and two kids and what are you going to give those two moms and two kids for modeling? You're going to give them the video footage that they're going to want to share on their Instagram feed. You will not pay them. Now we're working with $3,000 at this point in time. I would then come back and hire a photographer and a photographer, I think somewhere in the ballpark. Now I know us photographers are listening. They're going to be like you undervalue photographers. Listen, I was the photographer who took any job that came my way because I was hungry enough for it. Those people absolutely exist and you could say, I want a three hour photo shoot and deliverables. How many photos do you need? You can take a long to the photo, shoot a white background and have this photographer take very lightly stylized photos of the products that go into the subscription box. You will also have the mom and daughter where I imagine clothes and ears and then platelet those cute little lifestyle types, photo photos, and you're going to ask if I gave you $800 if I gave you a thousand dollars what would I get in return? Chances are you'll get a full gallery and then just in that gallery alone will have at minimum three months of curated images that are just of your content. You want to go in though being very, very, very repaired. You will have a shot list. I want the box laid out entirely. I want the box up close. I the box vertical and horizontal. I want a child's hands going into the box. I want the child in mom's hands going into the box. I want the mom holding the box. Like you go in and you lay out every single photo. Go in looking at your Instagram grid over 90 days and you're gonna say, I need this. I need this. I need this. I need walking. I need talking. And by rates of engagement average, the amount of people seeing an Instagram post is somewhere around 4% organically. You can say, Oh, but Jasmine, it looks like the one photo shoot. I don't want it to be so much in my feed, but if only 4% of your audience are actually seeing the post , you can post it a few times and you can still run the risk of some people not even seeing that post to begin with. So we want to be very strategic about what we're doing and people know it's a business account. They're not being like, that feels so inauthentic. People want to know, what am I getting, how do I actually use it and what are multiple uses of it? Then you're going to have a photos of just like the two , uh , the two young model girls wearing two different t-shirts, the two model moms wearing two different t-shirts, the moms and the girls. And you just go through and say, what do I really need in this feed? So right now we have $2,000 left. I would a hundred percent sit down with , um, yeah, I would sit down with a copywriter, I would sit down with a copywriter and I would have a conversation and say this is who my consumer is. And then I want you to just describing words to her, to the copywriter about your dream customer, talk about her pressure points. So we have this worksheet on the inside of social security about, about your ideal client, how to find your ideal client. If you opened that up and you didn't even do the work, but you were reading the questions, where does she shop, what does she do? And you're answering them to the copywriter. The copywriter is just writing all of this stuff down and then you say, I want you to draft up three separate paragraphs about how I could talk to this person. And that will then turn into copy that you could use on your website copy that you can use the newsletters and copy that you can regurgitate and use in different ways on Instagram. Okay. So depending again, again, depending on the copywriter, I would guess we're going to be somewhere in the ballpark for , I would get out , say $800 to sit down and do the things that you want them to do, so now we're looking at anywhere from a thousand to $1,200 leftover. On average, I would make the commitment to go live. Does, does, does your business have a Facebook page? Yes, we do. Great. I would make the commitment to go live Monday, Wednesday, and Friday in a week, all with a very specific topic to learn . What do you know what to wear to Disneyland, the Wednesday planning spring vacation, how to pack the extra change of clothes as you walk through Epcot center Friday. Do you want to bring Disney to your right? I'm just coming up with random topics. You're going to go live and it can be five to eight minutes and you'd be like, it's going to be a hundred percent helpful. You're not even going to talk about your products, but what are you going to do? You're going to use photos from your photo shoot and you're going to add text on top of them. And people are like, where did you get those years ? Where did you get those shirts? How cute. And then all you do afterwards is you go back and you respond to them. And then at the end of the week , so the following Monday, a full seven days later, you're going to go back and you're look at your analytics, which video did best. Okay? And then you're going to turn that video into an ad. Okay? And so as you're, as you're going through these Facebook lives, you're gonna be talking or giving helpful content. At the very end, you're going to have a very clear call to action. And the call to action could be sign up for your packing list to Epcot center. It could be how the whatever you're going to come up with two to three topics that you think somebody is want to give you their email address to get. When they do that, you're going to send them that resource. And that is what we're going to do with the remainder thousand to 1200 we're going to have what we call opt-ins or freebies, a resource that a millennial mom will want to get from behalf of your com on behalf of your company. So you can either write it yourself or you can get taken pieces from that copywriter and incorporate it. You kind of fill it in and then you're gonna hire a graphic designer and it could be relatively cheap. You can go to Fiverr , you can put out and say, Hey, I have $80 I need a two page PDF. Who's going to bid on that? Right? Whatever the case may be, or go to Upwork, they're going to bid on it. You're going to get it back and you'll go to a very inexpensive email service provider. Most of them are free to start. You're going to plug in that PDF or your freebie. You're going to embed it in your blog, and when you go live on Facebook, you're going to say, Hey, sign up for this free resource. You did the live and you might have one person sign up for it, but the minute you turn that winning video into an ad, that becomes a lead generator, it becomes the brand builder and becomes a way for you to connect with people over time. Awesome. Thank you so much. That's so much information. I it was a lot. I'm sorry. I was like, Oh, this is going to be a real big gnome . It's perfect. It's perfect. It's recorded so you can listen back to it however many times you need . I am so, so you know, I have a daughter now and you know I live in orange County, California. I'm about 20 minutes from Disneyland, so I'm out here going to be living my best life wearing matching outfits. You might want to expand your subscription box to include men's t-shirts. My husband will say, I'll never dress the same. I was like, watch you turn up for your baby girl at Disneyland. Oh, watch you turn up Chelsea. How can we find you on Instagram? So we are on instagram@thefairytalefamilyandourwebsiteischelseacraig.com slash shop I love that as an unsolicited piece of advice, the fairytale family, you need to also get a domain and find out it. Okay. That's where you would have spent $5,000 yes. Okay, good. Thanks doll . I appreciate it. As Sabrina run back, I am a surgical advanced practice provider and the peak performance coach and speaker. So I empower young professionals with demanding careers, feel like they're ambitious but overwhelmed under, appreciate it to reduce stress, restore wellness, then reboot that efficiency so then we can truly feel both powerful and passionate and our life on work. So my question is that I know one way, what I always say is ask your audience what do they want, but why ? I round some of the questions out after workshop and whatnot. Where do I find even more things that I can serve them better? So let me repeat back the question. I think you're asking. So I sign up for one of your workshops, I attend your workshop and then you're sending me a question or survey. And I respond is it , did I follow that correctly? That's one way. And then also about content creation on Instagram when we go live to discuss topics and posting, because I do agree with you people like the engage more on the content that are fun, that are liked , um , instead of more educational. So I wanted to make sure I get the content actually serve the purpose. Hmm . Okay. So let's just break this down in a really practical way. I actually don't know the content that will perform really well until it does. And once I determined , once I see, Oh, it performed really well, can I add a variation to this? Can I , um, use like the same framework but address it from a slightly different perspective? So I can sense that you're probably already doing that and you're striving to strike the balance between in edutainment, entertainment and education. And I think that that's like the gold mine. And that is an art. Like that is like a practice. That is you being an actress, you being a comedian, you being a speaker, you being an educator, you being a professor, you being very entertaining like that takes so many different pieces. So the fact that you are even attempting to try like we all are is so powerful. But I also, before I actually get into the application, like take a deep breath and give yourself grace. Like this is a whole new language and manifestation of how to learn how to show up on social. So I would try something very basic. Let's say that you talk about peak performance in your public speaker. There might be part of your audience who wants to be peak performers in their industry and perhaps speak in some capacity, speak in a boardroom, speak in their community, or perhaps speak on large stages so you can set up your phone and record a boomerang. You can hold down the boomerang and you can come back. You can have somebody just do something really silly to where you're standing in an awkward position and you stand in the right position. Awkward. I should stand by the mic. Awkward position. Standard position. And that's just the boomerang. And you could say that in position number one, you trusted me 37% less. And in position number two, I looked like an authority and all the boomerang is, is position one, position two, position one, position two. So you have the like entertainment kind of catchy, Oh, I'm catching. And then you're giving them the thing that positions you as the authority, which is I'm going to talk to you about why your body language matters when you're speaking to a group. Another thing that you can do, do you use an iPhone? Um, I have a Samsung. Okay. Um, you can download an app and it's called a time lapse app. And what you do is you will turn that your phone into selfie mode and you will use the TimeLapse app. Now a time lapse is just getting around. I think every minute becomes three seconds. So you're going to let your camera just record you and you're going to prep and you're going to bring in like your desk, and then you're going to bring in a light and you're going to bring your computer. You're going to put on your headphones and you're going to pretend like you're talking, you're going to be writing your notes and you're going to be recording for three minutes. But what you're actually gonna get is somewhere around eight to 15 seconds of footage and that video is going to look really fast. Sabrina's moving really, really, really fast doing all these things and what you're going to write in the caption is, this is my basic setup as I do work and teach online classes and it's a balance of visual stimulation. It doesn't have be glamorous, it just has to be interesting. And then you go into the content. You will see me do this . Like I always say, I'm not just a preacher, I'm a practitioner. Like if you go to my recent Instagram posts, I put on the TimeLapse feature to show a behind the scenes of how I made a photo. I'm catching people's attention. I make the photo, but what am I actually really saying? Find a way to show up even if your ice situation isn't ideal. So this is the thing that I just like and it works. And it works. And the best part is I used the time lapse in my stories and pointed people to my Instagram post. And what I noticed, and so this is me getting really analytical is I did a story of like do you cause at the time of this recording I am living in a very small apartment like do you live in a small permit and you think you can don't know how to shoot in this particular place. Watch how I do it. Then I included the TimeLapse and then the third story was a call to action. Click here to see that Instagram post. But what I noticed was I had X views on story number one. I had three X views on story number two and X views on three which made me think, huh, people were watching the story multiple times. So if I'm seeing, Oh people want to see the beginning, middle end, Oh they want to see behind the scenes, what is this teaching me over time include more behind the scenes but with a very clear call to action. That is how you're incorporating very simple eye catching content with the content that will actually position you as an authority. Awesome. Thank you so much. I appreciate you. How can people find you and your awesomeness and high-performing greatness on Instagram? My hand though is my full name, Sabrina runback , R U N B E C K and I have a website that's just my name as well. I love it. Thank you so much. I appreciate you. Thank you.
Speaker 4Hi Jasmine. And I'm grant bought ma and I own a company called stewardship and we do home loans, insurance and investments with wisdom and love. Uh, so I have been following your advice for quite some time and not focusing too much on the number of followers, but focusing on the engagement, just trying to engage with my audience and they're engaging with me and it's worked and it's been so fun. It's a loss . And I'm so grateful for your advice. But at what point do you think it's wise for somebody who's trying to grow their audience to pay to play? At what point should somebody transition their Instagram account? Maybe from a personal one to say a business one or one of their creator ones to try and increase views and maybe potential increase of audience on some of the posts.
Speaker 2I encourage people as soon as you can afford to pay to play, you do because it will never be cheaper in human history to be investing to advertise on platforms like LinkedIn, Facebook, Instagram. It will never be this cheap. I feel like there's going to come a time in the future where I look back and I say, why didn't I invest even more? Now I am not saying it's inexpensive. I am just saying it's the most inexpensive it will ever be and because you have a very targeted segment of followers, but then prospective customers, your ads could be so much more effective when you speak to a specific person who has a very specific desire in a very specific way. Your ads are so powerful. We're not talking about ads in a newspaper or in a magazine or even television the way they had in the past where we just crossed our fingers and then we hope that somebody had seen it. But somebody had dog eared it or somebody had ripped it out and put it in their pocket, then picked up the phone to call. What now people are saying in their phone is, I have the ability to call and get the financial resources, help assistant desires in an instant. So do I think you should pay to play? The answer is yes. And how much, and I think that if you are ready to make the commitment, it would behoove you and your business to break up your investments in two ways. Brand in marketing. Oftentimes the reasons why Instagram ads don't work is because what people do is sell. What we do as entrepreneurs is three things. Branding, marketing and selling and what people want to do all the time is sell. But the sale does not happen. And so that person has gone deep or at least connected with a company. So don't invest money to be like we're the people to solve your issue. It's um, a brand ad is simply get more eyes on your content. What's a really great video? What's a really great Instagram post? What's a really great piece of content that you're like, this is emblematic of our company. You're not asking anything from anybody yet. Just Hey, here's a piece of content to get us know who we are. I designate a piece of art marketing budget every month to just free content to boost a Facebook live, to boost a produced video. All we're just doing is testing. Hey, get in front of people, get in front of people. So that after a while , when they've consistently seen the brand building ads, but it's an ad doing nothing except exposure. When we go into a marketing now the difference between marketing and selling is that marketing is talking about the value or the benefits of what your business does. And we're not selling quite yet. It's just the value and benefits of what your business does. And when somebody's interested in the value and benefits, that's when they'll reach out. So you're not going into just any leads. You're going into the hottest leads because they've already seen you experienced from stuff that you've given her free. Then you've led with the value and benefits. And they're like, well, maybe kinda , sorta see. Then you can go on and properly sell them after the answer is yes. Always as quickly as possible. However your budget can afford,
Speaker 4man, I love that you have no idea how great that is to hear. Because our brand, as we mentioned where we are just trying to be out there with wisdom and love and , and for us, we don't believe that somebody should be sold a home loan, sold insurance or sold investments. We need to nurture them . We need to care for them. We need to love them and let them know that they trust us and we've had success in that way. But what I'm learning, especially from following you, is that I can continue to build trust with others and different audiences using Instagram and other places. But I love that idea. Not, not trying to sell anything. We just want more eyes on our videos, on our weekly blogs, on our podcasts . So then we can continue to educate people, grow that audience. And then when the time comes, when it's right for them, not right for us, but right for them, then they can buy from us. And uh , I love that idea of, of making that happen in a, in a unique way. As soon as possible. I'm going to pull the trigger. Thank you.
Speaker 2Oh, you're welcome. Can I, can I, can I tap here? Can I get you out for a little bit? Yeah. Okay. So I want to walk through , um, two things that have worked really well for us is when it comes to the podcast, I believe like organic and always in all the ways because organic is really testing and then we have like truly tests of which podcast episodes do better. And then if the podcast, if there's a particular podcast that's doing better than the rest, it's already indicated organically doing pretty well. If that podcast has a very clear CTA call to action, it would make a lot of sense. Not out of ego for more people to listen to the podcast, but it should have a strategy if already it's proven to be popular and we have a clear CTA which would then grow our newsletter list. It would make sense for me to run an ad to the podcast, not to the freebie, not to the thing that they're signing up for. So they go to the podcast, I love on them for 20 to 30 minutes about the content they want to hear about. And then I offer a solution to their pressure point at the end. It's the long game and we talk about ad strategy, but you're killing two birds with one. So actually I don't like to say killing birds. I'm a vegetarian. Let's just say you're getting two . You're doing two things. You're doing two amazing things with the same amount of effort. You're getting a download, possible subscriber and heck maybe a reviewer and you're also growing your newsletter list. So that has proven to be like very well for us when it comes to like layering those strategies. And then also , um , when it comes to to running brand building ads is in Facebook, is you can create a layered ad strategy. So for instance, I will create a video and I think over time, Hey, this video about building a brand could also work about extending your brand on Instagram. And this video is about Instagram engagement. What I could do is I can create a layered ad strategy. So I run a brand building ad to, Hey, do you want to learn how to build a brand? And anybody who watches more than 40% now, now Facebook will allow you to pick 10% 20% 30% 40% 50% or 90% if you're like, if this person watches 90% of video, wow, there's a much higher likelihood that they're going to watch a subsequent videos from you. I have a tendency like, Hey, if you watch 40% of a 10 minute video at a pretty good idea that you're going to stay with me for the next one. So anybody who watches 40% of that first video, then they're going to be showed the second video. They're already kind of sorta familiar with me. They might the following time watch 50% of video. If somebody watches 50% of the video, I indicate anybody who watches more than 50% we're going to show them the third video and in the third video there's a very clear call to action, sign up, do something, register. Because by this time they're familiar with me. They've gotten more than I've ever asked and those ads perform extraordinarily well
Speaker 4man. I love that. And here's the thing too, it's like we pour so much time and like the people on my team are, are so skilled at putting together some of this content, the videos, the podcast , it's just beautiful and it works well because the percentage of engagement that we're getting versus the percentage of views is good. But like how do we increase that percentage of use and we're just going to follow this advice that you, that you laid out. This is going to be, thank you.
Speaker 2Thank you so much grant. How can people find you in all of your love of financial team? That's brilliant. Where do we, where do we go on Instagram ? You can follow me on Instagram at grant. G. R. A. N. T. B. O. T. M. A. I love that. Thank you. Thank you Jasmine.
Speaker 5My name is Bella hints . I am a casting director, so I cast for film, television and commercials. My social media is split between marketing to get new clients to hire me as a casting director. And then the other half is um , to actors. So I teach them acting classes, audition lessons , um , how to market their career. And so I go live on Instagram and Facebook every week and I find that afterwards I get tons of emails, tons of DMS asking for very, very personal or specific critiques, which really should be a private session or career consultation. Um , and you have taught us like we have to respond to every DM. So I'm not sure how to basically say like, you need to pay for that.
Speaker 2Oh, well I can speak very clearly to this cause I did it wrong for years. Um, so what was happening is as I was growing my social following, people would ask very specific questions to their very specific business. And then I ended up inadvertently becoming a coach for free in the DMS. And I started realizing that that wasn't a scalable business into people don't value what they don't pay for. Even if somebody pays a dollar, they value it differently. But at the same time, I had to balance making sure that people felt seen and known. So what I would recommend you do is to start spotting the patterns of the commonly asked questions. Now people think their question is really unique because they're a male, they're female, they're black, they're white, they're young, they're older, they're from the Midwest, they're from visit , like , Oh , of course it's not though everybody, when I get hit up on dams, it's like they have a very special question for a very special business. All the Nobu, that's just branding. Okay? So I can start spotting patterns and then I create resources for the pattern. So let's just say like for instance, what do you think off the top of your head is a commonly asked question, not specific, but what's a commonly asked question. Let's just sit here and work through this. How to get a talent agent, how to get a talent. Oh well that's amazing. I would create, and it doesn't even have to be fancy obviously I would love if you were to create a designed PDF, right? I would love for you to put this in a newsletter. So even if you were to use something as easy lifting as MailChimp, it's free for the first thousand people who sign up for a newsletter. So you can create a very simple resource, 10 steps to finding a talent agent. It will answer the question, but it will likely lead to more questions. So if I reach out to you and like how do I get a talent agent, like I created a 10 step resource for you, download it@bellahits.com forward slash this what you just do. You answered my question, but in exchange I had to give you my email address and then when they get that PDF, you're going to give them the 10 steps. If you have any other questions. I also do hourly consultations. Feel free to email and schedule it here. So you're guiding people to the answer, but it's not taking you any extra time. So they appreciate you. You saw them, you give them a resource, but you also incited desire and need. So oftentimes when somebody is deeming me , like how do I use Instagram or how do I build a brand, I will send them a full fledge resource. Here you go. But I'm like on the inside of social curator, there's this insight, the desire offer a longterm solution.
Speaker 5Okay, nice. Is it too pushy to say like, cause some of the times they're like, will you critique my self tape or give me feedback? Is it, is it too pushy to say like, well that's just a long ended answer, which is best suitable for a private coaching and basically just say like, to get an answer you have to sign up.
Speaker 2Um, you know, I would probably do something that's could probably, you'd consider even more pushy. Like if I said, can you look at my tape? I would say, absolutely. Here's a link to my rates and you can book online. Oh, okay. Cause then you , you, you didn't, you didn't say no, you didn't say it's long. I would have to charge for that . It's like no, visit my rates. Thank you.
Speaker 5Oh my gosh. I love it. Um, can I ask one more followup question? Do you offer like a mastermind class? Um, I know you've , you have talked a lot on your podcast about being , um , a part of masterminds. Do you ever one ?
Speaker 2I don't, but let me tell you , um, you know, I , I didn't mean to put you on the spot. No, I'm not put on the spot. I'm not put on the spot. I absolutely believe that there is power. I mean, I believe in the power of a mastermind. I think I would, I think I would love to have a mastermind. I would love to get a group of people together. I would love to kill business. I would love to keep people accountable, but I also know that if mean called to do something and if it's, if I'm not doing the thing that I've been called to do, however powerful that distraction is, it's still a distraction. And that hurts me to say because my, my calling is to empower 10,000 business owners to make six figures and I'm going to do it by 2023 I don't know how, but it's going to come. But everything that I do to , to generate revenue for my bottom dollar this year is slowing me from doing the bigger vision that I have. So the answer is, heck yes, I want to do it, but now is not the time.
Speaker 5I appreciate the honesty. Thank you so much.
Speaker 2Thank you, Bella. I think you're amazing. I can't wait for you to start killing the games and you know, creating revenue by seeing people and serving them. Well, that was awesome. Thank you. Natalie. Let's try this. Oh, sorry. Hotter find on Instagram. Oh, snap. Thank you. Okay. Yeah , yeah, we'll go back. Okay. Bella, tell us how we can find you on Instagram.
Speaker 3The company is named good faith casting. So is this at good faith casting for Instagram, Facebook and our website.
Speaker 2That's amazing. Thank you.
Speaker 3Hi Jasmine. I am Marla Marasco . I am a down syndrome mom advocate and I educate society on seeing the capabilities and not the disabilities while supporting the moms and getting comfortable in the chaos and living their purposeful life. And my question is how can I strategically grow my email list on Instagram?
Speaker 2Okay. So number one, I absolutely love you. I love your mission. I feel like the world, I mean like I just wanted to like just sprinkle fairy dust all over you. Um, so when it comes to being extraordinarily strategic to growing your list from Instagram, I have a thing that I have discovered is that users are very platform specific and they've noticed that if I am trying to grow my newsletter list, save from , um , Facebook, it's slightly different than how I want to grow or how it's best performing on Instagram. So I'm going to give you the advice that it kind of is or to give myself, and that is what do people on Instagram want to learn about what it is I provide? And it could because I am, because I'm not your end user. I don't have a very, for sure answer, but like we could test the waters by brainstorming. Um, what are the best Instagram accounts that are powerful and empowering for children with down syndrome to follow. You could talk about , um, the types of stories that work well to empower moms as they're dealing with children of downs on the daily basis. You can just start creating things because the mom is already on Instagram, so we know that like she's, they're probably looking for resources. Talk to me about what you think your dream customer is looking for on Instagram. Probably on some conscious, nobody's going to Instagram being like, this is what my surgeon didn't know. But what do you think is a conscious, like what does she want?
Speaker 3Well, and that's where I think I'm a little stuck because it's my, I guess, second the CTA, which you had talked about. Um, because I have a very beautiful picture. I have a very beautiful post. Then I asked for the CTA at the end and I don't really get anything. I don't get , I , it's like crickets, but then the next post of course will be my son. And it's not even like, well thought out strategically as far as opposed. And I don't even ask for anything like a TA at all. But I'm looking, I'm like, I get comments and I get engagement on that. But when you , when I'm sitting here strategically thinking about, you know, putting things together and what they would want and answering questions about IEP or routines and self care, it's like nothing. And I, that's where I'm getting confused because I'm like, I can't post about my son every day.
Speaker 2You , I'm so happy that this is , I was not expecting to go here. And I'm like, yes, we're here. So let's just get into this , um , into like the stats of Instagram. Is that statistically a photo with a human in it performs 60 plus percent better than not having so your son or not, it's going to perform better if there's a human in it. Also, I don't care what people say, my opinion is there is power in downs. There is power in looking at people doing something they wish they could and not care what other people say, and that's the power of downs. So people see our best selves in people with down syndrome and we don't know how to help and we don't know why, but we're fascinated. We're fascinated by what it means to see the world through their eyes. Yeah . So if you have seen that your audience loves your son outside of Instagram, feel real good. You created a really cute human right. Really cute human is driving stuff . Okay, good. I would also be very interested in what it would mean to reach out to some of your customers, even even people who haven't paid you to say, I'm creating an account to help, but I don't want all the photos to be of my son. Could you use user generated content UGC so that the pressure is not for you to turn into a lifestyle photo shoot of your son every day but to get aggregate to tell different stories. What if you became a curator? What if you cure rated photos and stories but then added your professional perspective because if somebody sees beautifully laid out colorful blocks and you talk about behavior patterns and like learning processes, if you show a child up a growing beautiful soul with colored blocks talking about learning processes, I am telling you guaranteed engage is going to be different because there's a way that cognitively we understand what's going on in the photo. I also happen to, I have to say this is coming out of nowhere. I recently bought my daughter. Oh , like a knit stuffed animal and this company on Instagram, it uses UGC user generated content, pictures of babies with the knit animals and I'm scrolling through the feed and I'm trying to determine which one I want to buy for Luna and I come across the cutest little girl who had downs and she's holding her toy and guess what toy I bought. You bought that one because I thought I was like, Oh, what we want to do is we want to humanize the thing that you're selling or doing. Now this is going to be a long process because there just might be some moms who don't want to share pictures of their children. They're not sure, but if you lead in with your why, if you lead in by saying, I wish I had an Instagram account to follow when my son was a child. Can we leave a legacy for other mothers who don't know how to navigate this? I think if you appeal to the, what can we do together? I am . I just think, wow, share your expertise. Use what performs really well and speak to the mission beyond just the product or service that you sell.
Speaker 3Yeah, because that's the one thing that within the down syndrome community, it's all about our tribe. Um , you know, you know, we, we talk about that we're the lucky few and we talk about our tribe . So that's kind of what I kind of sprinkle in there. Um, so I'm kind of thinking if I can, I, I don't want to say use my son, but use my son to kind of again, help sell. Cause ultimately what I want to try to do is create a course for these moms to, like I say, get comfortable in the chaos because uh, to your point, I wished I had all this, my son's 14 now, so I wished I had all that when I was first starting out. And I want to be able to share my experience and my knowledge with, you know, with those parents who are just starting out in this journey.
Speaker 2Marla, another thing that I want to add here is perhaps I don't, I actually don't believe there's going to be any resistance. If you appeal to that, the greater good. Not everybody's going to say yes, but I think more yeses than nos. But if for some reason there's this consistent pattern of declining use, I would position yourself as an authority and I would use like an ask me anything or what kind of question would you ask? And so what happens is , um, Jennifer has the , um , Stephanie who's three and she does really well and the minute she walks into the grocery store, she has a complete meltdown and her mom doesn't know how to , to , to address that. So she says, Marla, Stephanie has a full breakdown and she'll send a picture of Stephanie. No , Stephanie will be happy to break down . She look nice and cute playing, laughing. They've doing a selfie. And then you say , um, you know, ask me anything. What happens to a child with downs as they walk into a grocery store when they're two and three? What you have to do is one, two, and three. So it positions you as an authority because all you have to do on Instagram right now is you have to build a tribe. We're not selling anything. Build the trust, give the value, give the benefits, and then over time when the tribe expands, you can then offer them something. But right now I would really, really, really user generated content. Position yourself in those Doroty appealed to the mission and I really do think it's going to change the way that you're approaching Instagram.
Speaker 3Great. Well thank you.
Speaker 2Oh , how can people find you and your 14 year old son?
Speaker 3Oh, thank you. His name is Jacob, by the way. I'm on Instagram. We are am D S mom advocate.
Speaker 2Very good. Amazing, very clear. I love it. I wish you all the best.
Speaker 3Thank you so much.
Speaker 2Okay, let's be real. Weren't these curators straight fire today or should I say fire? Like fire is hotter than fire. Oh, okay. I loved having a conversation with these brilliant minds, hearing their stories and empowering them to make massive action to see massive results in their businesses. To connect with the business owners you heard on this episode. Head on over to the show notes on Jasmine star.com or by simply clicking on the link in the episode description from wherever you're tuning in today. Now, before I go, if you're interested in getting a glimpse into what our members receive on the inside of a social curator, you know this coaching session is like, wow, how are these people getting these types of results and asking these types of questions. I want to give you a sneak peek like come on in the water's fine. Social curator.com forward slash sneak peak . Now what are you going to find there? You're going to find amazing turn key solutions for you. Like you are going to get 10 customizable caption templates so that you can start conversations on social today. Y results. You're gonna get 10 lifestyle photos to post on social media in case you don't have any photos immediately right now. Y results. You're going to get three Instagram story templates to drive engagement for your followers. Like you don't have time for stories. Guess what? Download these templates and in less than a minute you're going to have an engagement driver and people talking back to you. You will also get an action plan like you're like, I don't know how to show up on social. I don't know where to begin. Guess what? We got your back with an action plan. How to plan and schedule your social media posts for an entire month. Y results. I mean y'all can we can you on Instagram just hashtag results me. That's what I want to do. I want to shout out your results on a future podcast. How are you going to do that? You're going to get to work and if you're like, I don't know where to begin. start@socialcurator.com forward slash sneak peak . These resources are free. No strings attached. Yo , yo, I just want to see how it goes for you. Friend. I need to take a breath, right? Like you're just like, girl, take a breath. I don't need breath. I need my thoughts and my thoughts of my own oxygen. I am so grateful you turned into the Jasmine star show today. I'm a hot mess and I own it. And if you are another crazy inspired dream chaser who wants amazing results, thanks. I'm happy you're here. I'm happy here . We're going to tribe together. Don't forget to subscribe to this podcast so you never miss another episode. I can't wait to be in your earbuds again. Super Zune . [inaudible] .