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Speaker 2so friends, I could not be more excited to be sitting and having a conversation with my dear friend and mentor James Wedmore. I know that I have spoken on the podcast plenty of times about my journey as a photographer. And what many people know me as now would be a business strategist, a photographer talking about social media and all of those things are true, but there was somebody that I met in my path that really transformed who I became in the future. So in 2016, I had this idea that , uh , Oh, Hey, I wanted to learn how to actually run a digital business, not just a business online, having a business online meant having a website. People can contact me via email, but what did it mean to have a digital business people that could actually buy and consume things in a digital format from me? Something I had never done before. So I I'm just searching on the internet for how to find information and get help. And I stumbled across an invitation for an online class. Now at the time, this online class was something called a webinar. This is 2016 and I had never heard of the word webinar. So I sign up and I get an email with a link to join. And I get in like four minutes early. And this gentlemen , his name is James. And he's like, hi, welcome to this class. And he's like, tell me your name and where you're from. And I nervously type into the chatbox Jasmine star Newport beach, to which I hear this guy on the internet say , Hey, Jasmine, from Newport beach, I'm in Laguna, we're neighbors. And I turned to my husband and we're standing in the kitchen and I'm like, he knows I'm here. And so that was the first encounter of all time of me actually consuming a piece of educational content on the internet. Y'all this isn't 1996. This is 2016. And so I'm listening to this guy and he's talking about what it takes to have accountability and grow a business and do all these things. And I'm like, this guy is amazing. And then he invites listeners to join something called a mastermind here. Again, I didn't know what that word mastermind was, but I'm like, huh? And so my husband and I are eating pasta and we're watching him give a presentation online. And my husband says, I think this is going to be expensive. And then I reply. Yeah, totally expensive. And I'm like, I think it's going to be $5,000. My husband's like, no, I think it's going to be $10,000. I was like, you're crazy. There's no way somebody on the internet is going to ask for $10,000 when we don't know him. Well, this guy surprises us when he says we can join his mastermind for $20,000. And I just lost my trash. I slammed my laptop close . And I was like, get behind me, get behind this guy. This is, this is false. This is blasphemy. No way this would ever exist. An hour later, my husband says, you're thinking about the mastermind. I was like, I am. And I was like, see , but I have to apply like you are . It's very, it's a rigorous application program and you have to pay him a thousand dollars just to apply. And I'm like, I won't get picked. My husband says y'all get picked. So the next day I put down a credit card for a thousand dollars. I send this application and how I justified that decision was I asked myself, do I believe that this guide would help me make at minimum $20,000 more in my business, would that investment pay off at minimum of $20,000? And I thought the answer was yes. So first time we all meet there's about 15 of us. We fly to San Francisco. I'm writing in a journal, how excited I am, this is going to change my life. And then I walk into the Clift hotel in San Francisco . I take the elevator to a very high floor and I walk into a room and I realize I'm completely out of my league. I'm petrified. I am sweating and regions, I didn't even know existed. And then this gentlemen stands up in front of us and he gives this riveting powerful conversation about digital business. And then the next day, people are talking about EPLs and CPLs and layered ad strategy and a funnel and a lead page. And I'm sitting there scribbling notes, not seeing a single word because it was all Japanese to me. I had no , when I say I had no idea what people were saying, I am telling you, I, they were speaking English, but it was not the English I had ever heard in my life. And I texted JD on a break. And I said, I think I just wasted $20,000. And he said, you better go and make the best of it. Ladies and gentlemen, the man standing in the front of the room was James Wedmore. And not only did he transform my business, he transformed my life. And what we're going to talk about today, how he took somebody who was wildly unqualified for his mastermind and helped shape what , what would become a huge shift in my life. So, James, can you describe our first meeting? Cause that was my perspective .
Speaker 3Yeah. Well, I wouldn't describe you as wildly unqualified, but that's your choice in that way. Um, but yes, on that, I actually had forgotten the name of the hotel. That's great,
Speaker 2dude . I have, I it's like embodied in my brain. It's like one of those moments, you're like, Ooh, the day that you were like, am I going to survive this? Do I want to crawl back home?
Speaker 3Yeah. And it's funny because it's 2016 and it's 2020 and the time of this sequence . So it's really only like years of growth . And I think the biggest thing before I get into answering that is, it's just , it's a Testament. And I want to talk about that more. Hopefully today is how much one can grow and evolve three years of your life folks. Like what can happen in one year, let alone three. And , um , and you're just the Testament to that. So yes , uh, I ran, I ran this , uh, this first retreat. There's like the penthouse floor in that hotel in San Francisco. And the way a mastermind works is it's , it's it. And this is why someone like Jasmine who'd be new to it at the time could get very intimidated because it's not someone speaking at you in the front of the room. It's a, it's a collaborative experience is everyone is contributing. And so, you know, yeah, I did notice that there was one individual that was extra quiet in the room. And , um , and I'm aware of these things because people are new and some people are a little bit more shy. I'm a, I'm a shy person myself. And um , so I just do, I remember at one of the breaks , um, we were all walking to lunch together and I pulled up beside this quiet, shy person, Jasmine, I just remember being like, Hey , um , how's it going? You can , um, you can talk if you want, you know , like, just know that you have , like , you have full permission to just like, you know, raise your hand or ask a question and not , and I remember what she said, which was , um , I'm just taking it all in right now. Of course, revealed later that she was talked too much. It might reveal that didn't belong in the room, but the , the response you told him is I'll just take it all in. And I'm just like, you know, again, like never judge a book by its cover. Right. And , um, and so, you know, I'm, I am, there's that judgment . I'm just like, Oh, you know, she's, she's just coy and shy and nervous. And one of the things that we do is we ask our members to teach content , um , and , and share what's working for them. And so of course the next day, this super quiet person gets up there to share a presentation . So she gets up there and, you know, I'm just like, well, we'll, we'll see what happens . Cause she hasn't said a word for two days, and now here she is with the microphone. Right. And the power points and the , and all eyeballs on her. And all of a sudden it was like a , a switch just flips. And she goes from this like quiet, you know , silent individual to like, all right , here's the deal at every I look around and people were just like jaws drop eyes, wide open sitting on the edge of their, as Jasmine came alive. And anyone who has seen or experienced Jasmine, you speaking at an event, which if you haven't yet, you got to do that. Um, she's, she's , uh , we've had the honor and privilege of, however , on our stages before one of the most dynamic speak , I've told you this to your face, one of the most dynamic speakers that you'll ever experience. And I don't think you're like some, you're not a trained speaker, are you , you didn't go. Not at all. You need to remind , like I did one Toastmasters about 12 years ago. I , and there were three other people in the room and they were all over the age of like 70. And , uh, I was , um , I'm good. It's kinda boring. Um, but you are unbelievably dynamic and , and it, and it came through in that, that experience. And I was just like, well , who is this Jasmine star? Um, and so that was, that was our first experience together. That's how we, that's how we met.
Speaker 2That is how we met. And I think that's like the really great part of the journey. So oftentimes I've spoken about the reason why we like like big blockbuster movies are they're really the reason why we are compelled to read novels or oftentimes what is so irresistible when you're watching or reading or hearing something is the hero's journey. It's that somebody who starts at one place in their life and then has to go through a myriad of things and trials and tribulations to end up being their highest self and what I want to talk about. And I couldn't think of like a better person, somebody who's just going to completely call me out because James did just say right now in three and a half years, look what has been accomplished, but I it's easy for us. Brittany Brown calls it gold-plated grit. It's when we make it through something hard and we look back and make whew , that was really hard, but I made it out. But what I want to use this conversation for is to really outline the three pivotal stages of growth in my business that James helped facilitate so that he could do the same for you. And I have news for you. It has nothing to do with your business and has everything to do what's going on on the inside. So I'm going to break this conversation up and I really want it to be a conversation like it's James and I in a pretend coffee shop. And we're just giving him just be going back and forth, having a conversation. And we want you to be a part of it. And for every story that you've ever told yourself that that three years isn't enough or three years is too long or too short, like we're here to change that narrative and think that's the place that I definitely wanna start the shift for me. Number one was that I now believe that there is no such thing as failure and my whole life. I had defined myself by my failures and I never defined myself by what I thought, what was success? So I met James and during the first year he told me, there is no such thing as failure. You're learning a lesson. And I want to say, I really wish , like what I want to do, James is be like, I heard it, my life changed and I was never the same, but it took a couple years for you to really reprogram, like what that was. Can you help us? Like for people who say, I don't want to do this, cause I don't want to fail or I have failed in the past or worse. I am a failure. How then do we change that narrative?
Speaker 3Yeah. Well, and I want to take a step back. Cause I think it'll create another context for the context you've created for this episode. So you can almost hear what Jasmine was saying from like two different vantage points. There's a lot I'm doing behind the scenes that Jasmine still doesn't know that I was doing with her and the other, other members. Um, I'm a , I'm a contrarian by nature. And um, how that serves me, working with clients is that what we have to understand is that there's a reason why success is not common for entrepreneurs. It's becoming more common, but it's not traditionally it's most, you hear most people fail. Most people don't make it. And we have to start looking at why . And there was a lot of reasons, but what we can pinpoint or the angle I take on it is this based on what we would like to call your model of the world. In other words, if you imagine that we all have a model of the world that we've already kind of established is the way the world is. It's not, it is not the world. It's just our model of it. And you can even hear it in the way that Jasmine's talking about this first big breakthrough for her. What did she say? She goes, I ha I developed the belief of, and so what I do when I'm working with someone is I challenge the F out of their model of the world. And I start to break it down and crumble it , um, in the ways that serve them. And I've challenged a lot and it can get, it can be a little bumpy. And now Jasmine is someone who's uniquely coachable. And so what would take someone else maybe a few years, more years, she was able to do very fast because you'd want the most coachable open-minded and open-hearted , um , entrepreneurs I've ever had the privilege to work with. And so she was ,
Speaker 2can I, can I stop you there, James? Because do you know that in my entire life, nobody has ever said that I was coachable. And when you told me, but Jasmine and you just see it, like it was flippant . It was so passing as if it was something I had heard ever before in my life. And you're like, Oh me , you're just coachable. Yeah . And I just nodded my head and I'm telling you, it felt like if I was wearing like a girl scout, like sash, I would have put a pin on it and say, I am coachable because it was the first time in my entire life that I heard truth about myself with a capital T that I had never, ever acknowledged before. And that was
Speaker 3a big shift in my enlightening , along my journey too well. And so then what does that mean? What it means is, is that you're not attached. You're not , um, you're not committed to a model of the world that isn't serving you. That's what coachable means. In other words, we go up, we grow up, we have these experiences and you look, you have to understand that what are the two primary contexts in which most people experience life, they're a consumer and they're an employee. We work for others and we buy. And what people do is create that a context of life that is based on rules, that , that we create. We create rules for our life, from that paradigm. Okay. I'm like selling is bad. It's a great example. I was dealing with a client with that today. Selling is bad, right. And where did that come from? That came from a time or a series of experiences where you had an experience of being sold to, and you didn't like it. So you created a model of the world. You created a set of beliefs and a perspective from the vantage point of a consumer, a student and an employee. And then one day we said, I want to build a business. I want to start a business. I want to grow a business. Yeah. We held on to that same model of the world. We operate from that same set of rules that we created when we were an employee, when we were a student. And when we were a consumer and that is synonymous, analogous to learning your whole life, how to play football, learning all the rules of football, American football, and then saying, great, let's play some basketball and then wondering why you suck at it. Right? And it's not, you, it's just, it's a different set of rules. And I go into all of these and stuff, but so what's happened . Well , what would happen is someone like Jasmine come in with a set way in what she thinks business works, marketing works. This is the way it is, you know, common sense, but you know, common sense, isn't that common. And so I just start chiseling it away. You just start challenging it. You start breaking away that old mold, that old paradigm and create a new one. And so this first one that she's referring to is this idea that we developed from a very young age, which is that we shouldn't fail. Failure is bad. A failure is a failure. And then , you know, failure means failing, right? Like it just seems like nothing good about that. And that's got to go, that's got to go so fast. Cause that's a one that is such a big one. Um, the first piece of that and the thing is, is we know it conceptually. So what, I will say, two people here in this moment, as you're listening to me, you will agree with me, but there's a whole difference. And this is why someone has to pay 20. And now the mastermind's 35,000, right? So it's gone up considerably. It should be more than that for we're going to get into that later, but it seems raise your prices, but there's a difference. And you can do this to yourself. You don't need to pay somebody a ton of money, but there's a difference. There's a gap that exists with people. So first they're operating from the , a model of the world or a perspective that does not line align with the outcomes they want. Like I want to be successful, but I don't want to fail. That model does not work. It is impossible. That is like saying, I want to go surfing, but I don't want to get wet. I want to be successful, but I don't want to fail will not happen. Can't do it because your life and the context you create for your life ends up becoming, how do I not lose? How do I not lose? I don't want to lose. I don't want to lose. And you get what you focus on and what do you get when you focus on, I don't want to lose, lose, lose, lose. Right? So that's what I did. Right. I did my fear . There was something and there was something else you were doing, which we'll , we'll see if we get to that , um , shoot , he's about to spill the tea, but it's in the same vein of this. And so , um, so she, you know, challenging that model world, but then once you understand it , the new model as a concept, nothing happens because knowledge isn't power. It's just, it's the potential for power. Nothing will happen until you apply that knowledge until you operate from that knowledge. So it's one thing to say, okay, James, I get it. Failure is a stepping stone to success. Yeah. You've heard it for a hundred years. Napoleon Hill wrote it and think and grow and grow rich. The real question you have to ask is why are you not applying it? Why wouldn't you do that thing? And it didn't work. Why? When someone laughs at you, why wouldn't you get a criticism? Why when someone says, I don't agree, or this is stupid, or it doesn't get the results you want. Do we immediately curl up into a ball and recoil and shame ourselves, beat ourselves up and say, I knew it. Right? And so until these things become something that is applied action and put into practice, we're still operating from that old paradigm. And so it's as simple as this. We'll talk about the failure thing in three seconds now. And then it just becomes a choice for anyone who's actually committed as a choice. You operate from this new paradigm, or do you keep operating from the old model world? That's what we're going to keep going back for . You're going to choose to your old model and you choose the old model. You're going to keep getting the old results. You want new results. You're going to have to start operating from a new model because as Jasmine said your business, while she, she alluded to it, the reason, all the things that going to share today have nothing to do with your business because your business is simply a reflection of you because who's the one creating it. You, so your business is a reflection of you. If , if you went and built a house today and you know nothing about building houses, that house is definitely going to be a reflection of your craftsman skills. So your business is a reflection of you. You want to grow your business, we got to get to work growing you, okay? And it's, it's not growing in the sense that you would really think like you need to be smarter. You need to hustle more. You need to work harder. It's we need to shift the model. And it's like a set of links or blocks of beliefs made up of beliefs about how you think success, money, sale, sales, business, et cetera, how it works. And you change that model. You change the results. So failure is a big piece of this failure does not exist. This is what really gets people. There's no such thing as failure. And the reason we can say that is in three D reality, anything that you can touch or taste or smell or holding your hand is something that we can see at least exists in the, in, in the 3d. So failure is not something you can put in your hand. You can't put it in your pocket, can't put it in a wheelbarrow. So then what is failure? Failure is a label judgment or opinion that we place on an event or circumstance or situation or ourselves. So we are choosing to call something a failure. That doesn't mean it is. And the problem is, is people collapse. It, people say this thing happened. It's a failure. And they collapse that. So they just say, this is failure. And then they do the worst thing you can ever do is you say, I did this thing. Therefore, I'm the failure. And now the new model that you've created for yourself is that I am failure. And the fact is is that you are such a powerful crit and this is everyone's problem. And I love you so much cause it was my problem. So I can see it is that we don't know how powerful that we are. We don't know how powerful our thoughts are. We don't know how powerful that we are at creating our world. That we will literally create ourselves in the moment we say, I am a failure. We are literally creating that and bringing that into existence and then finding evidence of that everywhere. And then we become the creation of, of, of what we created, which is failure. And if someone feels like a failure right now, the very fact that you feel like a failure is all the evidence and proof that you need to, how powerful that you are, because you created yourself as that. And when you get present to that fact, you have the choice, the opportunity to create again and again. But remember to just that anything deemed a failure was your choice. As a label. It's like putting a sticker over over that launch , that promotion, that idea, that product and it, and it just collapsing the two together. And what I like to do is say, let's pull that label off. It's peel that label off and just look at the situation. Leaders are those that have the ability to deal with what is without, without opinions and emotions and fears and doubts. They just look at what is, and until you're able to do that, entrepreneurship is going to be a little bumpy.
Speaker 2Hmm . James, can I jump in what you just said right now? You said we want to put a sticker over it and label it a failure. And I want to talk about the complete opposite perspective because James is saying, I am lifting the sticker. And from my vantage point, I did not know I was subconsciously telling myself, I don't want to look at that. It's easier for me to label it a failure. Yes. And then just say it is what it is, but James wanted to lift the sticker. And when you lift the sticker, you're bringing up the you're bringing up your skin cells. You're bringing up the tiny pieces of hair. You're bringing up the shack , the shrapnel from your, like your pursued perceived failure. And he's lifting it up. And you're like, I can't bear to look. I can't bear to look. And he's like inadvertently saying, look at the wound. You could heal it. If you just look at it. And I feel like for the course of like our years together, you were also, you were always saying, look at it and learn from it. And the more I became accustomed to he's going to rip the sticker off. Then I became empowered to rip the sticker off.
Speaker 3So, because failure , when you're saying, I don't want to look at it, I'm just going to call it a failure and look away. It's a form of resistance. You're not accepting what is as the facts. And when you resist it, it will continue to persist. You guys have heard that before. What persists , this is what we're talking about. And the reason why it will persist is this. I operate from a context and I believe this as, as truth, as, as gospel, as fact, that life is happening for you and whatever desire is born within your heart, like it's what you want. Not what your parents want, not what society wants, not what your spouse wants, but what you want. If it came from your heart, then you already have within you, whether it's the RA or UN you know, a master talents , but the raw talent skills and ability to turn that desire into a reality, which then would mean that if you're willing to commit to it, commit everything in your being to that outcome, that your success is inevitable. And when you begin to live your life from a place of absolute knowing and truth, that your success is inevitable. That's a new power that you find power, because what most people are doing is that's where the fear and the failure comes in is they're operating from a place of, I don't know if this is gonna work. What if it doesn't? What if I've wasted my time? What if I'm going in the wrong direction? So when you choose that and that's a choice, it's just another one of these choices. Life is choice, and that's a choice to live from my success is inevitable. Inevitable means it's going to happen. Then one of two things is going to happen. When you put yourself out there, this is what we call at bat moments. An ad bat moment is when you put it on the line, you and you're either going to hit a home run or a strike, right? It's a, it's a baseball analogy. And for the non sports geek in the room, okay, I'm going to use a baseball analogy when I didn't play baseball. It's an at bat moment. When you step up to the plate, everyone's looking at you and you're either going to strike out or you're going to hit that home run, right? So when you're doing that launch in that promotion, or you put it all on the line, one of two things will happen to you guaranteed. You will either get what you want or better. You'll get the result that you wanted or even better, right? That's option one. Or, and this is so important for people to get this, or you'll get the lesson you need it . I'd like you to consider that if your success is inevitable and the only reason you don't have what you wanted yet is because there's still something there for you to learn. But how, this is the question, how the heck are you ever supposed to learn it? When you're too busy, covering it up and calling it a failure, failure does not exist. There is no such thing as failure. There's either getting what you want or learning what is required. It's required. That's why you didn't learn the lesson. So you're doomed to repeat it. And it, and this is my last thing. And I'll shut up for a second, but what that will inevitably take you to, and when you can operate from this as well, because what I'm doing is I'm changing. People's hopefully for those that are listening, and this is coachable, as you were, I'm getting people to operate from a different context in their life, changing their model of the world. And here's a great example of that. People have said maybe at the end of the episode, failures , bad failures to be avoided, right? Are you playing to lose? Are you playing to win? You're going to get what you focus on. But the other one is that pain is a blessing. And who is that? A really tough pill to swallow pain is a blessing. Success is a crappy teacher. I think some of us have heard that. And ain't that the truth success is crappy teacher, but pain is a blessing. Isn't the , it just seems like everything's a fricking paradox and it is, life is a paradox. It's one giant cosmic joke. It makes me laugh every single day, but pain is a blessing because pain forces us to pay attention. Doesn't it? So when you do that thing, you do that launch, that webinar , you do, that you put that offer out there and it just falls flat on its face. And you just feel so ashamed and embarrassed and just like how much time and you just get into self-loathing like what a gift, what beautiful experience of the, of the human condition in this range of emotions . Because at one point or another, you'll hit such a low and it might happen in five minutes, five days, five years, where you'll have to look at yourself and say, is this really what I want to keep doing? Right ? You start asking a better question. And if it is, I got to figure this thing out. I got to figure this out. What happened here? What am I missing? And it's those questions that leads you to where you want to go. And you wouldn't be asking those questions. If life was, and life would be really boring. It's just like instantly, you just had a magic wand or a genie and everything just started appearing. And I want a car . Now , I want a house. I want this. I want that. Boom , boom , boom , boom , boom . Right? Like life becomes rich. When we have contrast, when we have the ups and downs, the full range of, of emotional experiences, we came here to experience and we came here to grow. So you grow through those low moments so that you can reach higher highs and you'll have more of the low lows. Those don't go away. Disney lied to us. There is no happily ever after. There's just more highs, higher highs and more lows . And hopefully the lows get a little less low and the highest get a heck of a lot higher.
Speaker 2And you've seen me as some really low lows . Like you see me awful, ugly snot nose. I'm going to pull my hair out. I'm wailing like a wild banshee, like failure.
Speaker 3You know what I'm saying ? The whole time in the back of my head. Cause what most coaches and mentors do, which is the biggest mistake is they go, Oh no, I failed this person somehow. Right. And instead I go, ah , we're so close to something really big and juicy. And that's what you said. I was still excited. Every time my students, my clients, my customers, they fail. They have a bad day, bad launch, bad. I'm like, I get so excited. Yeah . It's really sick. It's it's just ,
Speaker 2I remember calling because I had never, I would never ever, like, not, not who I am. I number one, I hate asking for help. I hate owing anybody. So I don't ask her favors, but there's this whole thing that James had really broken down for me. And he says like, if I am here to coach you, then you have to let me know when it's not always perfect because I only want to tell James like James, it's all going. Great, great, great life is great. So then I think I texted James, like at nine 30 at night, I was in the middle of a new project. We're announcing it. I had all these high hopes. I'm like, we're going to break the internet. And then the internet done broke me. I call him. And I'm like, it's done. Like I have. So royally screwed up on a personal level, on a character level, on a sales level, on a business level. I was so low. And James was just like, there is no such thing as failure. You're choosing to title this and you add , you said, and I'm getting ahead of myself. I'm getting ahead of myself because I'm going to come to this back right now. But you had said, who do you want to be at the end of this launch ? What do you want to, who do you want
Speaker 3to be? And what are your actions you have to do to choose that. So I don't want anybody listening and being like, Oh, failure. Okay. I got it. And I'm like, I want people to hear it. Quite honestly, that what this man is saying is that he's had to drag me out from those darkest points multiple times so that he can really like lift your chin at the lows and then high five at the highs. But when he's high five , me at the highest , he's like, okay girl, you know, what's next, right? Like you go, what's next? Like, what's the next lesson that you got to learn? Well, and it's, it's, it's actually, it goes both ways. And this is hard for people because it's like the book, the alchemists , where you go and you search for this thing and you go on this whole journey. And then I don't want to ruin the book for people. Would you come back and what you were searching for was there all along. And so people start this entrepreneurial journey. Cause they're like, I want money. I want fame. I want people to follow me. I want people to listen to me. I want all these things. And so what we do is we give significance to all those things, right? And then you start to go on that journey and you hear a podcast like this. You're like, okay, great. I'm not my failures. Failures don't exist, no significance and failures, but guess what? And this is a hard pill to swallow. Same goes for your successes, your successes don't define you. That's not who you are. That doesn't make you a better person. That doesn't make you more valuable. That doesn't make you more worthy, right? Because so much of us are chasing more money, more success, because we think so sad. And I did this for a long time. That's why I can say it because I see it in others. We think that will make us more worthy. We think that'll make us enough. We think God will make us better than, and you, and you see it. You see it everywhere. So many people that have this entitled self-importance because of what they've created, the most beautiful place to stand in is you are whole complete and perfect and loved and worthy and valuable. Whether you have a hundred failures or a hundred successes, and those external things, don't say anything about you. They don't define you. They don't change who you are because only you can do that. Only you can choose to say, I am enough. I am perfect. I'm loved. I'm here to serve. I'm here to help. And , um , you know, these are some, some deep concepts. And again, like I said, you'll hear this and it'll sound really good, but most of us are not living our life that way. You know? So this actually ties in really well to the next big shift that happened in the course of our friendship and relationship. Mentorship is I had a big shift in beliefs. Yeah. James had to shift my beliefs. And so first it was the first time I had heard this was that a belief is a thought thought over and over and over again until you, until you're no longer consciously thinking of it. And it's like, it becomes this, this rule. And I'll just, I'll add one more little piece to this. That's going to really mess with people. So first of all, there's only two types of beliefs that exist , um, beliefs about , um, it's kind of really interesting. It's I almost kind of create this timeline of linear time. So you have the past, the present and the future. So their beliefs about what the past means. So something happened, right? Like my launch got no sales and that means what that I suck. Okay. So you've created a belief in the present based on something that happened in the past, and then there's beliefs about the future or rather predictions about the future. I was working with someone on my coaching over coffee inspired by, by Jasmine. Um, and I like it. What's your, what's your it's coffee and conversations. Yeah. Wow. What a total. I love it. Hot Rose over coffee. So the first belief is a belief , um , formed from something that has happened in your past that you made it mean something and you're still making it mean it today, whether it's about yourself, something that happened , um, or someone else. Right. And then there's beliefs about predictions of the future, which is , um, and causation in general. So like it , this was the belief that we were working with. So it's meaning beliefs and causation beliefs. So the, the a , and that's worth writing down by the way, if anyone's really wants to get the most out of this, cause that's huge. Cause beliefs predicate our behavior and our behavior determines our results. So that's why most people aren't changing and getting the results that to change in their life because they're only focused on behaviors and actions. What do I do? What do I do? What do I do? What do I need to do? Tell me what to do. Jasmine told me what to do. No, James, that was my, that was that w you just did an impersonation of me right now. Yes. What do I do Dames ? I do cause cause like, I'm like, no, cause you've heard the phrase over and over and over and over again, you teach someone to , uh, to are you feed the person to fish. You feed them for a day, right? And then if you teach them how to fish, you feed him for life. So if you teach someone or you tell them what to do, you feed them for that launch or promotion or that while you're working with them , but you teach them how to think for themselves. And that's the thing is school school taught us what to think, not how to think, teach them how to think for themselves. And they will feed themselves and their business and their customers and their clients and their team and their family for the rest of their lives. Okay. So two types of beliefs, this is about meaning and believes about cause and effect and the cause and effect, belief , the prediction that this person I was working with today, most of us have this, that is, it's a James . I want to make more money. I said, great. So what's the problem. I said, well, I'm scared of success. And I said, and what are you scared of? Exactly. And they said, I'm scared that I won't be able to handle the workload. I'll be overwhelmed. And so I said, Oh, you're operating from the belief that if I want to make more money, then I'll have to work more. That's just to Bali . And so you think about that, that's not truth, but we don't experience beliefs, beliefs. We experienced them as facts and neuroscience tells us that your brain doesn't match the beliefs in your head to your life out externally. No, it's the other way around that it matches your life, your experience of reality to the preexisting beliefs that you already hold. And if people got that is life changing. That's why your thoughts create your reality. It's like you're wearing belief, goggles, something that I was doing in my business that you saw me. Like , let's like, that's like a big, deep waiting needy thought. Is there like a personal example that you saw with me doing that? Yes. I'm putting on the spot, but Oh no . Okay. So there was like a big, big belief that I like to call context . I love this con this concept of a context. Context is a, is a belief. And I like to say context is like a belief about how you think the world works. That's like a context. So for example, there's a context that like, people are evil. People are greedy, people are bad, right? And so that becomes something that shapes your world. And as a result, shapes your behavior, you're less, you're less , uh , hesitant to maybe hand money to a homeless person. Cause you're like, Oh , he's just going to use it for drugs or alcohol. Right? So you can see examples of that everywhere. And so Jasmine to call her out and I have called her out on. This was when I started working with her. She was operating from a context in her life from a context of survival. So everything in Jasmine's business, it was about survival. And she did that because she was really good at surviving. And she even created a belief about who she was, which is she's a fighter. I am a fighter. And it, and it's, she's heard me say this a million times. And she probably rolled her eyes at this point. I say, well, what got you here? Won't get you there. And so being a fighter got her somewhere. And the problem is, and you can go read the book who moved my cheese. And it's the same thing who moved my cheese is this whole concept that if you put a, it's a funny title, isn't it. If you put cheese in a maze , somewhere in the middle of the maze, and then you take a rat or a mouse, I don't know if it's rats or mice, but whatever, a little rodent and you have it find the cheese, it will eventually inevitably find the cheese because you know, your cheese is inevitable. And then what the scientists did is they would put the rat back at the beginning of the maze and they would go again and they'd find it instantly. They wouldn't do the same trial and error. Nope, not here. They would. Every time they did it, they would learn and memorize the maze until they got to the cheese without any mistakes, then they would move the cheese. And when they would move to cheese, the rat would go back to that original spot and go, it's not there. And then it would start looking again. And then it would that pattern. It would say, there it is. And they put it in and go, ah , there it is again. And they would get, they would be lined for the cheese and they would keep moving the cheese, the different things in the, in the maze and the, and the mouse or the rat rat or the Roden would inevitably get to the shortest way to get to the cheese and the whole, that whole analogy. It's so powerful because it it's there to serve as this example that that's not what humans do. The cheese moves. And we keep going back to the same spot that we were going to, and there was no cheese there. And I don't understand, I keep doing this thing and it's not working anymore. And so we say, maybe if I go to that spot faster or harder or quicker, then I'll get my cheese. But the cheese is moved and we need to move with it. Life is a moving target. Our , our values change, our desires, change. Our path changes. We are this moving dynamic, beautiful, unfolding, you know, whatever we are, you know, evolving bean and the cheese is moving is constantly moving. And then we're trying to do the same thing for 20 years. So one phase in Jasmine's life, what got you here may have been, I got to fight through this. I got to fight through generations of , uh , stereotypes and beliefs about, you know , what it takes to make money or how much, what, what, you know, I'm supposed to be making or what my role is supposed to be in society. And I had to fight through that. And then we keep going that way. Cause it worked, see, it works. We got rewarded for that. And so we just say, well, y'all just keep fighting. And so what I started to challenge Jasmine a lot on was, well, what, and I remember, I'll never forget asking you this cause you didn't get it right at first. And I , and I rarely use the word right or wrong, but I was kind of , it was a lesson, James, I guess when she failed , um , what must always be present? What must, what must every fighter have in order to be a fighter? And I forgot what your answer was, but it wasn't what I was looking for in the answer. Wasn't opponent, something to fight against a challenge and adversity, a competitor, a problem. And that's what I was like. Maybe it's time to hang up the gloves. Maybe it's time to move to a new model of the world, a new paradigm where you don't have to fight anymore where we can move from this context of survival into one of thriving. I remember this conversation, James, that conversation, we were standing in the hallway ,
Speaker 2um, or in like this , uh, yeah, in the nomad hotel and we're standing outside and I am literally, I am having like a business breakdown of Epic proportions. Like I thought it was, it was, it was a rough go. I didn't sleep a whole night. There was a lot of personal stuff that had happened. And then I'm telling James, if everything that's transpiring on a break, no less. So we are like seven minutes for me to like, yeah. Be like, Oh my God, what's going on? And James said, you need an opponent. And I wish that I can say, like I had a breakthrough then JD and I finished that weekend in New York. And then luckily like our flight was delayed. So we were able to grab brunch with James and his wife and a mutual friend of ours and we brunch. And we went back and I maintained the fight. It took me almost a year for me to actually unravel that. I liked the fight because the opponent unknowingly was me,
Speaker 3was always,
Speaker 2I was always in the ring with me. I was always beating myself up and I liked it because the story I was telling myself was, you're not enough. You're not working hard and you could do better.
Speaker 3And then it was, and then it was coupled with, and look how hard I'm fighting for this. Look how hard I'm working . See I deserve this and I, and I have suffered through this. So that means I do deserve it. And yeah, the only real opponent was yourself. And when we, when we can hang all that up and just move to a new context, a context of thriving, it started with someone asked me on a podcast. What's, what's your favorite quote, you know, and how hand down without batting an eye is a quote by a roomy . And it says, it's all rigged in your favor. And if you began and it's hard, it's hard because we can go into a whole , you know , brain science of like neuroplasticity. And , um, and , and how you think a thought over and over until it becomes this road or grew , that is automatic because the brain needs to conserve energy. So you're not doing all this critical everyday . You don't remind yourself of what do I believe in? What do I need to think today? 90% of our thoughts are , are automatic. So it just goes into this automatic. This is the way the world is. And then, like I said, your brain will match your life out there to the thoughts you're having in here. That's why your thoughts create your reality because there are her flection of your reality. And so if I'm a fighter and I got to fight to win, you're creating in your hologram. You're creating a fight. You can't be a fighter without a fight, without an opponent. And this new context, which would change my life was it's all rigged in your favor. So even that this is a great, that's roomy , right? It's all rigged in your favor. Smile. It's all rigged in your favor. So even if you still chose to be a fighter and imagine you're in a boxing ring and , and your, your coach comes, Hey , Hey , or Rocky comes up to you. I like to do impressions, Jasmine , sorry. And , um, and comes up to you and says, Hey, I know you're about to go into the fight of your life, but I just want to tell you it's already been rigged. You're gonna win now, obviously that it's kind of the, not the perfect metaphor. Cause it's like, Oh, is it cheating? Hi . Oh , is that illegal? As I'm going to talk , I'm not talking about that. But as a metaphor, play with me to suspend disbelief for a moment, would you have the fear, the urgency and the desperation and that heaviness and that pressure that we put on ourselves every day as we go and fight for our success, or would we just sit there and kind of have a secret smile and be like, it's , it's all gonna work out. Cause it always has. And it always will. And I think it's just my job to just like chill the F out a little bit. Okay,
Speaker 2James, like that could not. Okay. So I didn't, I didn't know that that's what you were going to talk about. Like what was like a belief that you had to challenge? And the challenge was that I am a fighter. And what I realized was that I was beating myself up and you told me you have to have a breakdown before you have a breakthrough. Now at the time in New York, that was the last thing I wanted to hear. However, in New York, as a result of canning a project that had already been expedited, we were about to launch it, this whole big thing, we stopped it immediately. And I felt like I was the lowest of low. And I said, what does this mean about me? What does it mean about the business? How are we going to survive? And that was the weekend that we fully put into motion, social curator. Yeah. So when you say that it's rigged in your favor, it is. Yeah.
Speaker 3And all of that was happening for you. And I do want to throw in there is I actually, I actually don't believe I'm an absolute that you have to have a breakdown to have a breakthrough. Um , you really don't, you don't have, I mean, I've trained myself today. I don't have to wait until there's a problem. I don't have to wait until ish has hit the fan before I want to grow. Um, but, but by and large, most people experience the biggest breakthroughs in their life after having the biggest breakdowns. And so even if you could begin to train yourself to recognize, cause awareness is so much of all of this up, I am breaking down right now. I'm in a problem. This is it. That must mean the biggest breakthrough. My life is right around the corner. And that's, that definitely was the case for you
Speaker 2a thousand percent, which leads me to the last and final pick a big shift and breakthrough for me was , um, I first encountered you by this random video and you were sitting in a , sitting on a couch and the video itself was older. It's probably something you did before. And you had said that you have to make decisions for the type of business that you want in the future. And I had only ever been making decisions for the business I had in that moment. And this was before I had ever invested in you. This is before I consumed like long form content. And that was, that had planted a seed. So that now it's today in 2020, the decisions I'm making in my business would not make sense to any other entrepreneur, but they make sense to a CEO who says, Oh girl, you're mapping where you're going and not where you are.
Speaker 3Yes. And it's, it's as simple as this circumstance versus possibility circumstance is what we're going to call. Like what's in your, if you were to like take a, what's the word I'm looking for? Like take note of everything that's in your life right now, how much is in the bank account? How much time you have the size of your audience or how many people are following you or what assets you have, you know, like, do I have a website? That's an asset, right? Like that's your current circumstances? And so what most people do, I did this for a long time. Jasmine was doing this. Most people do this and it's absolutely backwards is they take an assessment of their current circumstances and they say, I want something. They have that desire. I want something. And then instead of making a decision from that desire, they make the decision from their current circumstances. And I'll give you examples of this. But if you make decisions from your current circumstances, you repeat your circumstances. And here's why your sir, when you get to this place that you are 100% responsible, you don't have to take that or operate from there, but you get so much more power back in your life. When you operate from a place that you are 100% responsible for everything in your life and that you, that you create your reality, that you created everything that all of this is, is yours gets out of like a victim role of my life is the way it is because of my , my president, my economy, the economy, my neighbors, my brother-in-law, or my parents, or my spouse, that this is all your creation. When we get, when you step into that, you can argue that I don't care. You can, and you can be right in the argument, but it doesn't serve you. Right. You can say, no, it really is. My parents fall and say, that's fine. So I'll go coach them right now. And then, then your business will grow, right? So it, it, you can argue for that limitation, but it doesn't serve you. It serves us to step into a place of saying I created all of this. So every circumstance in your life right now is a past creation. And when we let our future be determined, by the past or past creations, you just perpetuate the past. This is why so many people stay stuck. This is why people don't grow. This is why they get the same result. Year after year, day after day, month after month, they're using the model of the world. They created past to create their future. And they think that for some reason, that would change anything. When instead we need to use the model of the world, of the future version of you. And so our operating from possibility and here's , uh , here's so many examples of this, but here's one that just comes to mind when we're working with a client. They'll , uh, they'll, let's say they want to start like a membership, right? And they say , they'll say something like, well, I want to start a membership. And I'll say, what's your goal? And they'll say, honestly, James, I want to get this thing to $20,000 a month in reoccurring revenue. So that becomes the possibility, the outcome. And I go, great. How can I help you today? And they said, well, I'm really struggling, which membership software platform to use. And I said, why are you struggling with it? I said, well, the one that you recommend, it's kind of a lot of money. It's like $200 a month and there's this free one over here. It doesn't have half the bells and whistles and you gotta connect all this stuff and you got to do it. You know, it's just like on WordPress, you gotta, you gotta do the support yourself and all these other things. So I think I'm going to just choose that one. And what they're doing is a perfect example of this is they're choosing or making a simple test , which seems like a simple decision for where they are not where they want to be. And that's where I asked a simple question. I said, well, what would the $20,000 a month membership site owner do? Would they have this freebie duct tape POS piece of software? Or would they get the right the right piece of software? And they'll say, yeah, they would get the right software, but James, and then they argue for their effing limitations and say, but you don't understand. That's a lot of money. Well, yeah, it's a lot of money to the old version of you, but it's not a lot of money to the person that you're saying. You're so committed to becoming. And so when we keep saying, but that's a lot of money or I don't have that, or I'm afraid to spend that, you're just arguing for your old model. You're arguing for that old identity. You're arguing for that old version of you and putting and feeding those beliefs, feeding that paradigm, feeding those, those perspectives. And then people wonder why they continue to stay in that old way. And it's not until we start stepping in like, like a new pair of shoes or something into the new role and the new perspective of how somebody that has what you want would think. And people's is still think that's, that's nuts and crazy, but it all started. And that was the big epiphany for me. When I found a study on the CEO of IBM back in the day and the day was like a Tuesday , uh, Tom Watson, who took IBM from a couple million to like a good Gillian dollar company. It was like billions of dollars, right? In the, in the eighties or something, IBM was like one of the corporations. And of course, some naive reporter who had never thought about being an entrepreneur asked that silly, ridiculous surface level, shallow question, Tom, Tom, what's your secret to success. And you're always like, Oh gosh , yeah. Like there's just this one secret. And sure enough, this old sob had an answer. He had , he had it in three, three steps in these three steps when I heard them change my life. And that can change yours too, if you want, is it step number one? I knew that if we wanted to grow and become the leader that we are today, we had to get really clear on what the business would look like when it was done. What does the done business look like? What does the end product, the destination, the outcome everyone's talking about, building their business, building, building, building, building, building. That's not an outcome. That's a process to what end? Where are we going? You don't hear an architect or a contractor saying, I'm just building houses, building, building, building, building. They have a blueprint and they go, this is what it'll look like when it's done. This is what I'm creating. And most people just say, no, I'm just building for what purpose? Where are we going? So he said, step number one, I had to get clear on what the done business would look like. You can take some time and do that in step number two, he said, then I needed to get really clear. Like, I mean, crystal crystal clear on how we would act a C T how we would act when that company was done. When we were done building that company, how would we act? How would we operate in every level? And in every sense of the word, how would we act? And then it was when he said, step three, that it just like, it knocked me back. He said, then I realized that in order for us to even come close to that done business that we identified in step one, I realized that step number three, we would need to act that way now from the beginning, act that way now. And that was it. And when I heard that, it , it blew my mind. Cause it is, it's so simple, right? It's so simple. It's not easy. That will be one of the hardest things you do because you were fighting years of that old paradigm, years of the, of the employee mindset, years of the consumer mindset, years of the student mindset. What do I mean by the student mindset? Look at , look at you. But most of you are like me and you went to a public education system and I'm not knocking public education system. People think that I am when I talk about these things, but look at what you learned. You learned to raise your hand, ask permission, do what you're told memorize, take the test. When you, when we let you, you can graduate permission, permission to go to the bathroom permission to ask questions, permission to graduate. And if you think that's the same emo, the same way that entrepreneurs successful entrepreneurs see the world. If you think that's how they operate, you got another thing common to you. And so what you're doing is you're, you're acting and operating from an entire lifetime, whether you're 20 or 80, you're acting from an entire lifetime of a completely different model of the world, a completely different set of beliefs and perspectives. But then we want to get a new result in our life without challenging, without changing, without letting go of any of the ways in which we think the world works in which we think marketing works the way we think selling works way. We think getting an audience, getting attention and getting results works. And that's, I think Einstein's definition of insanity right there doing the same thing over and over, or as I like to say, thinking the same way over and over, and then acting on those same thoughts, but expecting different results. And so when I took that to heart, I got to act that way. Now a couple years ago, about the same time I started working with, with Jasmine here, I said, what would it look like to be a M ? But I say , uh , uh, I even here said an eight figure CEO or a $10 million CEO. And I started doing that. Every single chance I could a question would come across my desk, a decision that had to be made at school . How would the $10 million CEO decide? What would he or she do? How would they think? What would I do if I were already at 10,000,003 things are gonna happen, one, you're gonna say, I don't freaking know, number two, you're gonna , you're gonna answer while they would do this, but circumstance, circumstance, circumstance, I can't. And then every once in a while , you're going to say, I think they would do this. And I think today I've got the courage to try that. And gosh, darn it. Wouldn't, you know, in 18 months we took our business from 2 million to 9.2, $5 million in revenue in 18 months. And it would have been, and Jasmine knows this. It would have been over 10 million, but we actually said no to one of our offers and one of our programs so that James could just dial back and, and work even less, which would have put us over that $10 million Mark. And I have a CFO consultant who works for us, he's retired. And he helped, he was the CFO for free credit report.com and helped that company go to millions and millions when they were just a fledgling startup. And today he works with all kinds of different companies. And he said, in my entire experience, I've never seen a company, a small business grow this fast in all of my experience can use what's your secret? And I said, well, there's an episode with Jasmine star. I mean, it really comes out. It's those three simple steps. And I just had Jim quick , you know, Jim quick, the brain training expert, he just got a new book out called limitless. Can't wait to read it. Jim Jones, brilliant guy. I love this guy. I think he's such an extraordinary human. It was just on the podcast last week, my podcast . And he said something so simple. And as if you want it , you just take this away. You just take this away. It will transform your life. And I can guarantee you that he said, and I've , I've believed this for years. James questions are the answer. Richard Bandler. He's the founder of NLP neurolinguistic programming and neuro linguistic programming was, was a methodology that was created that modeled back in the eighties, that times most successful life-changing therapists. Um, you know, like hypnotherapists, like Virginia, just a tear and, and Milton Erickson, I mean just were now they were changing lives. And so they sat down and they observed this at what are they doing? And one of the most infamous things that Richard Bandler's quotes is the quality of your life is determined by the quality of questions you ask. If you today, as an entrepreneur, simply began to ask better questions. And what I mean by better questions by the way are out. And this is worth writing down outcome oriented questions, not questions. Like why does this keep happening to me? But instead, what is it that I'm missing right now? What lesson am I not learning yet? Or what would it look like to double my income this year? Or how could I double my list or grow my business or get the opportunity to be on Jasmine stars podcast one day, what would I need to do accomplish and create so that Jasmine would reach out to me and say, I want you on my podcast. We so many of us do not take the time or take the courage that it takes to ask those types of questions, outcome oriented questions. And the reason is this, soon as we ask, we say, I don't know. And then it's , what's , what's followed after. I don't know is therefore I can't. And so it's not just a matter of asking better questions. It's a matter of living in the question. When you begin to live your life in the question from the question, you open up infinite possibilities in your life. It's the answer that cuts off all possibilities. Answers are finite answers are , uh , a period there an end, they're a cutting off. It's a pinching off. How might I do this? And then you answer it. Well , you've just pinched off and said no to every other possibility. But when we live in that question and we become uncomfortable or comfortable with the uncomfortableness of, I don't know. And instead of saying, therefore, I can't you say, and that's okay. I don't know. And that's okay. Magic stuff happens. And here's why this is the last thing I'll shut up your subconscious mind as a powerful part of you. You know, the part that this is part of your mind, it's just like breathing your heart right now, your breathing without thinking, I need to breathe in, breathe out, breathe in, breathe out, right. It's doing it automatically for you. The unconscious part of your mind. It does so much behind the scenes that you don't even consciously recognize part of what the subconscious mind has to do. It must answer any question that you give it. It must answer any question that you give it. That's why the questions are the answer and the quality of your life is determined by the quality of questions you ask, because that bigger part of you must begin to figure out the answer. And it's your job to ask the question and to receive. And that is a completely different paradigm than survival, where most people are at then fighting then struggling. It's thriving, it's receiving, it's being present. It's being unconditional love is being grateful. And that's something I've always commended you on is you're . You're always coming from such a place of love and gratitude that having that open heart and open mind, it's no wonder why you've grown and broken. So many records, really like, you know, if we had a Guinness book of world business records, you would, you'd be in there many times star James, but that's it. I just feel like, well, dare I say, love and gratitude. I feel so much love and gratitude that what we just did right now was give people a sliver into the work that you have some generously done with. And for me, I don't think that myself and JD can ever thank you for the role , um , of stepping in and really being the contrarian that you are, but with so much respect and us understanding that the reason why you were pushing so hard was to actually show our better ourselves . So you are amazing. I, if you enjoy this podcast, could you do me the biggest favor? And could you please tag at James Wedmore and myself, because we want to connect with you. Like I wanted, I started this conversation with James and like , I want people to see what is possible in three years. And then James showed you what was possible in 18 months, you know, going from 2 million to 9.2 9 million or whatever that was like, it's possible.
Speaker 2So other than following James on Instagram, James, how can people connect with you online?
Speaker 3Yeah, I absolutely appreciate hanging out with me on the grams . I've learned so much from you about you call it that the grams , um , the cool kids do at least. And , um , I wouldn't know, I'm not the cook head trying really hard. Um, uh , next I would say my podcast and your business, mind your business. I call it the, the first , uh, business podcast that has nothing to do with business is , is nourishment for your entrepreneurial soul. You know, and it's not just fruit , fruit , motivation. Like you can do this today. Like I take motivation. I , I that's. So external inspiration is when that energy comes from within it's a fire is burning desire that when you stoke that, it , it just your action and the right action is just the natural byproduct and expression of who you are. And how do we cultivate that? Um , not like you can do it, you know, like anyone can yell at you and say, go do something today. And then you're right back where you were the next day on board and in your beliefs. So mind your business podcast, that is the name and that's the game. And you can find me over there,
Speaker 2James Wedmore. I appreciate you. You're the best. And I can't wait for us to hang out in person again soon. But until that happens, I am wishing you health, happiness, and a lot of contentment, much love.
Speaker 3Thank you, Jasmine, congrats on the new podcast and so excited for you and all the value and transformations that are going to come out of this show and all the content you share with the world. Thank you.
Speaker 2If you loved this episode, it would mean the world to me. If you left a review for the Jasmine star show on iTunes, I was just reading through them and these reviews stuck out to me. So, number one, you got to give the people what they want. Danielle, Nicole, right ? More J D and Jasmine together. I love hearing both perspectives since you're both integral to the whole. Well, Danielle I'm specifically reading this podcast review because it's five stars. I mean, like let's just be real, but also I really want JD to come back on this podcast as well. And a shout out to five, five, five, seven zero one. Jasmine is a powerhouse and the most humble and approachable ways she provides excellent advice on her platforms, especially in the social curator program. I can't recommend this podcast enough. I am grateful for you. If you would like to be shouted out potentially in the future. I would love to see your review. Not because the reviews are anything to deal with, making me feel great. It brightens my day. I'm not going to lie, but also your help this podcast get discovered by other people. And then it empowers us to share a much bigger message my team, and I worked so hard to serve you with the best real talk business content on the internet and your reviews really push us forward until next time. I hope you challenge your limiting beliefs in live like a $10 million CEO, baby blue. [inaudible] .