Recently, I actually ,
Speaker 2She got into a pretty serious chat with a friend. She started a business and she experienced a pop of momentum and then it plateaued. So we chatted over SIE bulls . And I asked her if she had taken the time to create a profile of her ideal client, I'm a huge proponent of creating a profile for who your business caters to. Because when you do this, this is going to help, you know, how to market to that person or those people and serve them. Well, you must be able to see, identify and know who you want to sell your product or service to. If you don't start with that, I am telling you the biggest ad budget, the flashiest viral Instagram video, having a powerful Facebook live , like all of that really is stopped. It's shrunk. It's held back without you having a clear idea of who was actually supposed to see it to begin with. So often I see entrepreneurs and they get excited. They're going to start a business, but then they don't take the time to outline who their business is best suited for. And my friend was no different. She admitted she didn't spend the necessary time to create an ideal client profile. I mean, she knew loosely who she catered to, but she couldn't commit to stating outright who she wanted to target. Later. We spent two hours in my backyard working through how do I identify her ideal client? I asked her a litany of questions. And in the end, not only did she create the client of her dreams, she had a much more specific marketing approach and branding techniques. Yeah, isn't that awesome. I wanted to help more business owners get to know their ideal clients like I did for my friend. And what better way to do this? Then coach members , a social curator. In this episode, you're going to hear me, coach business owners in all different industries, how to identify their dream customer from their age to the places they shop to all of those details in between. This is one of the most hands on tactical episodes I've ever put out. And I'm so excited for you to hear it. So without further ado, here is a coaching session I had with social care members on how to identify their ideal client. And you're going to learn how to do the same. Hi Jasmine. I am Brandy Daniels with San Diego. I run a social media marketing agency called passionfruit marketing. I help anxious entrepreneurs who are overwhelmed by social media, learned to streamline their marketing quickly produce great content. So they never run out of things to say to their customers. Dang that elevator pitch. I'm here for it . Queen I here for a
Speaker 3Queen. Like if I didn't feel like so like warm and fuzzy about my own stuff, I'd be like, give me your rate sheet. All right, let's do this. I'm happy. You're here. Thank you, baby. Thank you. So tell me, what's your question?
Speaker 2So my question is I am transitioning my role in my business and now I'm a little confused on who I'm talking to. I feel like I'm talking to millennials, but my, my, my analytics and my, my customer tells me it's more of like 40 plus.
Speaker 3Okay. This is fascinating. Okay. Love the question. I think it's brilliant. I think it's high level. I think it's so smart because even if people aren't in your exact position, many of us, including myself have been at a point in our business to we're saying I'm attracting one type of customer. But my question to you is who do you want to serve? Like let's not consider money quite yet. Is who do you want to be working with?
Speaker 2Honestly, whoever needs my service. So like, I , I want to speak to everyone. I know that's not correct,
Speaker 3Girl. You say, you know , no, no, no, you better come. Correct. Cause you can say you learn from the vest . If you're coming to me and saying, I serve everybody, no you don't. You better pick somebody now.
Speaker 2Okay. My heart tells me, my heart tells me it's it's more of like the 40, 40 ish range. So yeah, because I feel like they need the most help with social media as well. And there are a lot of times just in their head too much about their business. Whereas, you know, millennials, it's like, they grew up with it. They , they know how to go online and just, and be real.
Speaker 3Okay. Wisdom. I hear wisdom. I hear wisdom because there's wisdom and actually looking at desire. In fact, if currently who you're attracting would be a perfect demographic for you to serve and up demographic that is by and large, more qualified in a millennial market because people specifically business owners in their forties who are trying to get onto social media is by and large in extension of something they've already established. Whereas statistically millennials, if they're starting a business, number one, the thing that they defer to that they think is the easiest lifting is going to be social because they grew up with it. It's something they do naturally. And so they come from a generation where it's leading with social and the business on the backend where the market that you're currently serving is leading with the business and socials on the backend . So if your heart is in serving that demographic, it's beautiful because you already have a demographic of people who are looking for the thing that you're providing. So the minute that you acknowledge that your preferences of who you would like to hang out with, who you would like to work with and probably who you would like to have a drink with is very different than your customer. And you're okay with that then fantastic. Then I would lean real hard because the, the reason why I pushed back a little bit on you, when you said, I want to talk to everybody is the, that you're speaking to a 23 year old millennial, who's building their first business. The nuances of what you're saying is you probably graduated college. You have very little money. You feel a little directionless and you're wearing 27 hats in your business, right? You were speaking to the 40 year old it's marketing is changing so quickly. You have a small team, but you're not quite sure where to go in social. You have more things to do than you have time. All of a sudden, the way that you speak to the person changes differently based on their pressure points. Because I want Brandi to be not us solution. I want Brandy to be the solution. And the way that you become the solution is if you speak to their language, highlighting the pressure point and guiding them towards the solution. I think you do that brilliantly. You and I chat on the DMS all the time. We also met in person in March at the very last, like in person event that ever existed in like America for social media back in San Diego. I know this queen. I do remember. I do remember. I remember curators. I remember the hustlers. I remember who people who reach out to me. You're a good person with a great head on your shoulders. I want you, I'm going to invite you to stop double stepping, not double Dutch. Let's get down to one jump rope right here, queen, and I want you to jump towards your target market. So now what we have focused on is liberating that who you're serving has nothing to do on a personal perspective and a professional perspective. And then we're liberated by saying, you are already speaking to the people who want to buy your service. Now the onus is on you. How then are you gonna change your copy? How then you're going to change your content. How then are you going to choose podcasts to speak on guest blog posts , to write about how then are you going to be reaching out to other people who are serving a very similar demographic and then crafting your offering as a value to that person, not to your customer and not to you. It's a value to that person. All of a sudden, you start knowing exactly where you should go, exactly where you're going to be guiding. So my question to you, beautiful sweet curator is what are the actions that we're going to do? I love numbers. So I'm going to look at like a month. What are we going to do in 30 days? What is Brandy going to do for 30 days from now that you look back and be like, I made the brainy Daniels of this day proud because I had done what in 30 days to get me closer to my target demographic.
Speaker 2Well, definitely. I feel like I need to be more active on LinkedIn. I feel like my target is going to be there at a girl . Shelly . So LinkedIn focusing now .
Speaker 3So when you say focusing, let's get, let's get specific. Are we going to do one a month, one a week, one a day? What are we doing there?
Speaker 2I would say at least minimum 300
Speaker 3Post a week. Brilliant. Right? So in 30 days you're going to have 12 posts that are going to be speaking to pressure points of women in their forties who have that luxury income to invest in somebody responsible for their social .
Speaker 4Great . Yeah. That's big. That's big.
Speaker 3I love that. Okay, good. And we jinx and uh, let's, let's talk about like, I know you're gonna do other stuff, but this seems like a nice big chunk. What I would like and encourage you to do is to focus on your LinkedIn content. That's what we're going to call your anchor content on your main platform. Now you probably came in here and say, girl, I love me some IgE , you and me, both kid . But if your target demo is existing on another platform, then you're using Instagram as your secondary or tertiary platform. So we're going to build out your anchor content on your main platform. The long form content that's helpful on LinkedIn kills all day, but you try putting that on Instagram and people are like, girl, you write long captions that post though, could we break it into a three or four part series on Instagram? We're going to work. We're going to work smarter. And then I think to myself in regards to S E O because as a search engine optimization can print. He put this beautiful article that she wrote on LinkedIn maybe a week or two later and put it on our blog because when somebody's searching for that thing, it's coming back to you. So what are we doing with this content? We're taking the same content and we're purposing it strategically. Just like we teach them on the inside of social curator.
Speaker 4I love it. I can definitely do that
Speaker 3Of love. Love. I know you will. I have no doubt. I have no doubt. So then when not if, but when it happens in 30 days, you're going to send me a DM and we're going to clap that up. I'm gonna say great. What's going to happen in the next 30. How can people find your brilliant self on social media?
Speaker 4Oh my goodness. I am on Instagram. That's my jam. And under it's branded Daniels underscore and on LinkedIn, you can find me at Brandy Daniels as well.
Speaker 3That's right, queen you better point them to that main platform queen. Okay . So they can keep you accountable. I appreciate you. Thank you so much for your love and your light.
Speaker 4Thank you Jasmine. I really appreciate you. I love you. Thank you. Love you back. Hello. My name is Christina Harmon . I'm from Tulsa, Oklahoma, and I am a jewelry designer and maker. And I have recently taken my jewelry business from hobby to working towards career. So my question is how do you get in the head of your ideal client when they're different from you demographically?
Speaker 3I love this question because I was in this exact position. So I'm going to use before I ask you clarifying questions, I want to come to you and just like be a complete open book about how it worked for me. And then we're going to try, we're going to draw similarities and we're going to draw commonalities. So I may, as you may or may not know, I'm the daughter of an immigrant girl from the hood Brown through and through my biggest dream was like not having to take the public bus. My biggest dream was to have our parents buy as Christmas gifts and not get them donated by the church. My biggest dream was to walk into a store and buy something off a rack that wasn't the rack of a thrift store. And so that's what I came to. And then throughout my life, miracles on miracles got some money to go to college on scholarships, got money in scholarships to go to law school. But I have to tell you the vast majority of my life, more than half my life, as I'm speaking in this moment has been on the benefit and generosity of other people. And so could you just imagine my , my, my mind frame as I am getting in my late twenties and early thirties, as I'm trying to start my business and I realized that my target demographic is in a luxury market. Now the luxury is defined differently by different people. And so at the time, you know, luxury market for me was like, dang, these people will be shopping at Mervyn's and Kohl's , you know,
Speaker 2That was my version of luxury. And so I get in the game. Okay. Okay. And Hey, Hey, nothing against Kohl's or Mervyn's or the JC Penney. Okay. I think they did. They read the book
Speaker 3Brand is like pennies or something, but anyway, nothing, no tea, no shade, no Tino shade . Like that was like the dream shopping at Mervyn's was the dream y'all okay. I realized though , as I get into the business, is that luxury. There's a whole world that I know nothing about. And so I became, or I harnessed my skills as an observer. Now I have to say an observer in person, but we have, now you have now is the observer and the luxury of doing it in a social capacity. There's so much information that people put about their personal lives out online that I'm like, Whoa, this is scary. Like people geotag exactly their apartment building.
Speaker 2Like yo, maybe, you know?
Speaker 3So anyway, for, for me in person, let's break this down. Okay . I had the opportunity to like intern, this is what we call second or third shooting as a photographer. And people would say, Oh, my lube Utahns came in . They're like their bag . And I got 5% my weddings and brought my phone right out Mo L O B a H T AWN Lou Butan . Like I'm literally like, Oh yeah, we were on the Cape. We went to move to Aspen, Aspen. What happens in Aspen? You know, they're like, Oh, rot the range. And then they said the Oriel range and no clue . And I'm like Oreo range, Google Oreo range, which comes up as the range Rover with the black top and the white bottom, no clue. And I was like, Oh, this is how rich folk do. I didn't know like what the Hamptons were. And I didn't know about Hampton's parties. I didn't know they were all white. And you want to know what Google became my best friend. I still do this now. I don't, I I'm happy. I love my market. I have zero aspirations to serve a luxury market when it comes to social curator, listen like, are you building your business? I don't need you to be a millionaire. There are millionaires on the inside of social curator, but like our resources and tools and education isn't necessarily for that. So you as a jewelry designer, now let's trip away with this is if you don't know your luxury market or you don't know your any market, you could be 85 years old and building a product for 25 year olds , whatever it is, if you don't know who your ideal customers and you don't know what they do, Instagram, Instagram, hashtags, it is a rabbit hole. Now you have to put your mind, you have to put this vision of, I gotta give myself the luxury to do R and D research and development. You're not wasting time. So now let's give you a starting off point. And as these are just suggestions, I'm going to invite you to do whatever you want to do. So you sell jewelry and you're telling me that you know who you want to serve, but you really don't know where they hang out. Did I hear that correctly?
Speaker 4Absolutely. Yeah. So Tom , tell me a little bit more about your dream customer. Okay. My dream customer so far probably stock stockbroker type professional type woman , uh, 43. She has a she's independent. She's not necessarily trendy she's she goes for more classical look because she is in a professional environment. So she's not going to be, she's not, she's looking for quality rather than, than the latest trend. Um , where do , where does she live? She lives in New York. What part of New York? Uh , Manhattan.
Speaker 3Because you know, like the 43 old stockbroker who living in Albany is different than the 43 stock world. Like who's Manhattan. So these nuances are super important. I feel strongly. I feel like strongly and just gut, just intuition. I'd love how you're answering. I'd love you have it. This is good. This is you don't need to be confident in everything quite yet. So now what we do, let's get a little research, right? Let's type in gone to Instagram. Can we go into NYC, finances, NYC, financial broker NYC, and all we're just going to do. And guess what? These first, these first searches are gonna be terrible. You're like, I'm wasting my time. I'm finding a bunch of, you know, six year old white guys who are trying to give stock market things. Right. But what happens is that these people are opening doors for, let's say females in their market. So it's emails on their podcast. It's gonna be females giving advice. It's going to people who were in the stock market game and then got out of the sacrament game and they're creating information for other females. And so then that alone, that search that trying to find like, who is the female stockbroker? What is she listening to? What is she doing? And chances are like nine out of 10 accounts that you're like, I finally found a female stockbroker in Manhattan. She's gonna have a private account. And you're like, Jasmine, this doesn't work. No, it works. It just takes time. And we don't like time, but here's the thing you put in the time on the front end and everything after is so much easier because does this stockbroker go to the Hamptons in the summer? You might say, no, she's going to Florida. She's going to art Basel in Miami. Then you go to art, Basel, Miami, a art Basel, Miami you're switching to those hashtags and the large amount of people who are at art Basel. And you want to know why I know about art Basel. It's actually not spelled the way you think it is. I Googled it . This is where rich vote from New York, go to like party and show off their yachts. And they say, it's in the name of art, but they're just there for like the life. And like the who's who look it I'll probably will never be able to go to art Basel. I'll probably never be able to go to con that's spelled cans . I will probably never be able to go to like Utah. What does that like Sundance film Fest? Probably not gonna go there, but I know a lot about it . You want to know why the ticket called Instagram was the stink and passport that got me in the freaking door. I now know the next movies that are coming out that are big time. I now know where Gary Vaynerchuk is speaking and how he has his audio from an event I didn't have access to that. People pay to get into his free on his podcast. Your stockbroker is a guest on somebody's podcast. She's doing a guest post. She's getting featured in an article and you're to find out what are you doing? What are the magazines? Are you, are you, are you in, what are the podcasts that you're listening to? Because she will reveal herself. And it's in that, that you just regurgitate that. And blog posts and Instagram posts, Facebook posts, guess what ? Maybe the occasional LinkedIn posts . How do you dress for the office? What is an accent? What's the power piece that you can wear in a board meeting. What's the power piece that you're going to wear when you pitch for investors, you're making all of this stuff up based on what aggregate data that you got that people shared already out on the internet about themselves.
Speaker 4Awesome. Awesome. So when you do this search, are you searching, are you doing a hashtag search through Instagram, hashtag search through a Facebook or , um , a Google search.
Speaker 3Great. I love it. I love this question because it's funny that you ask people often say like your, your pet place of power comes easy for you and you forget that. You're just like, you know, and like, maybe not. So the way that I do searches is different. According to platform, I do not think that Facebook is at all searchable. I know that Facebook has really been fighting for them. Hashtags. I know like, God bless you. It's like, bless your heart. Bless her heart, Mark Zuckerberg, those hashtags. Aren't really working all that. Well. However, Facebook groups are unparalleled. We're talking about depth. If you could find a group that's worth females , stockbrokers, great place to start join . If you can better yet you find multiple Facebook groups that are different ages and stages. So you learn the vernacular you learn, like, where are they going? Where are they shopping? What's like, what conferences are they going to? Why? Because then you can insert your jewelry, post around conferences to say like the Omaha stockbroker conference here, I would pair this blazer at this scarf and put a broach on it. I don't even think you birches , but like whatever, this is stuff that's easily coming off. The top of my head, you're inserting yourself with appropriate content for that specific conference that you never knew actually existed. That is what I would do. Facebook groups for depth for Google. I use Google searches when I know exactly it's called Google and Pinterest are search based marketing. If you know exactly like I went with the Oreo ranger, ranger, the Oreo, whatever the Oreo , I say , can't even say it . Like I went specifically to look for the Oreo range Rover, like, because I knew what I was looking for. I wouldn't be able to go to Google, put black and white car. Right. So Google is intent. It's search based when you know exactly what you're looking for. That works well for Pinterest as well for Instagram, hashtags. Now hashtags are like, they just lead you. I always look at hashtags as guiding me ultimately to where I want to go. So you're getting on the freeway with hashtags and you're like, this has a lot of traffic. I don't know where I'm going. I'm just kind of like choosing an exit at random. Yes. Release yourself to the process of just searching because it will ultimately guide you. Okay .
Speaker 4Okay. Perfect. Perfect.
Speaker 3How can people find you and your amazing jewelry?
Speaker 4They can find me@chrissyharvin.com and it's C H R I S S I H a R M O n.com. Find me on Instagram at the same Chrissy Herman , same Chrissy harmony . I love it. Thank you for being here. Thank you. I'm Rose from Houston, Texas, and I am a branding photographer. So I've worked with my ideal client before. And so my question is, can I use her to build my client profile? And if so, what questions should I ask her?
Speaker 3I absolutely love this question. And you're in the fortuitous position to actually build a profile off of somebody. You, my friends are so far ahead of the curve. Like you just need to raise some praise hands because often many times, myself and many other people who I coach are building it from thoughts , imagination. So you've worked with somebody. Now, what I would like for you to do is to fill in as many gaps as possible. You could actually say that your dream customer lives in Houston, or maybe, you know, like she's a Selena fan and is from Corpus Christi . I don't know. But you can, did anybody get like the bitty bitty by them ? Shout out. Cause right now I'm just like, I heard that song this morning. I'm all about that anyway. So you could build the profile based on what you know about her. And then you could prioritize a list of questions that you would love for her to answer that you just don't know. And so you have two pathways. One, if you feel comfortable enough to reach out to her, you actually have three. If you feel comfortable enough to reach out to her and say, Hey, X , do you have? And then you fill in the blank, whatever you're comfortable with 10, 15, 30, 45 minutes. Can I take you out to lunch? Can I ask you questions? Cause I'm really like, I loved our experience and I want to work with more like you. So you're basically asking for a favor without anything in exchange. Maybe you're getting our coffee. Maybe you're getting her sandwich. That's low. That's probably least likely that she would agree with that. You can also just go in and say, could I invest in your time? And then you give her a flat Mount, whatever you can afford. And most of the times people are like, Oh no, I would do that for you. But it's the gesture of you saying I'll give you $150 gift certificate to your favorite restaurant. If I can you lead with something that you want in return. So it's transactional yet. You're valuing her time because you want her to value your time. The third. And I think probably the juiciest way that you're in the position too , is like, Hey, X we've worked together before. I want to work with more people like you in exchange for a 30 minute conversation, we can have a 30 minute flash fire branding session. And what do you get more portfolio builders w in the middle of the shoot, you were also asking her questions that you did not ask her in your 30 minute transactional phone conversation. So if I were you, I would set up a video chat or a phone call, ask her those questions so that you're built up. You're framed up so that when you get the branding session, you're asking followup questions. You're going deeper. You're asking her why, what makes her tick? How did she find you? That to me is going to be the most, I think the most appealing to her. It's not coming cash out of your pocket. It's coming at a time, but then you also get content. And so to me like that, one's the bigger win for everybody involved. So let's flip back to the original question. Is it okay? Yes. Yes, but also anchored in the thought that there's no wrong way to do it because if she says, you know what, Rose, I'm just so busy or the world is changing. I don't I'm I'm okay. It's totally okay for you to look at what you do know about her and then guess what do you think she would do professionally? What do you think? Do you guess that she has children? Do you guess where she goes on vacation? All of that works, all of that works. And then you go on a search to find out how, if she's spending her time on the weekends, listening to podcasts, what podcasts, listen to those podcasts, follow the guests on this podcast , go to those social, have those guests on their podcasts , get into the brain and the minutia of why she's there and what she does. And then you create a fictitious profile. But the way that you speak on Instagram, Facebook, LinkedIn, Twitter, all the content you put out for her real or made up, there's not a right or wrong.
Speaker 4Okay. And is there , um, a particular question that I should, or particular questions I should ask her? Like, one of them that I have down is what a PA , what podcasts she listens to. So I guess more questions that are framed in that way. Like what kind of books she listens to or reads, whereas she vacations. Like those would be questions that are okay to ask her
Speaker 3If she's comfortable. But I would preface the conversation by saying like, I don't just say what your answers help me build out the people I want to attract. If you're not comfortable telling me what podcasts do you listen to or where you go on vacation, like, please, it's not a big deal. You make sure that she's feeling like really warm and comfortable around that. But also like, it's crazy if you follow her, oftentimes people who do listen to podcasts like these sometimes share about that podcast. And all you need is one little flicker of a match because that one podcast chances are, has a lot more guests and the guests leads you to other people. And the ghost guests leads you to other people like you'd need very little information to kind of create a whole picture.
Speaker 2Okay. Perfect. Thank you so much
Speaker 3Euros. Okay. But wait, wait, wait. We have to go back. Cause we're about taking action here. When do you think you're going to reach out to this person?
Speaker 2Probably today.
Speaker 3Good. Good, good, good, good, good. So, so when it happens today, tomorrow, next week, I know you're an action taker. Just hit me up on Instagram. Damn. Like, let me know how it went. Let me know where she landed in. Who knows? Maybe she's maybe she wants to give part instead. All good. It's only a win to you. Right? Awesome. So Rose, how can people find you? How can people find you on social
Speaker 2On Instagram at Rose Tello , R O S E T E L L O . I love it. Thank you for being here. Thank you. Yes. Hi Jasmine. So I am a, my name is Linda Putnam. I am a certified life coach and seminar leader, and I help ambitious professionals, entrepreneurs, and visionaries take their success the next level by giving them the strategies and tools to develop a strong mindset so that they can break free from their personal limitations to achieve their goals with confidence and ease. And my question, it kind of piggybacks from Christina's question, but you know, I finally have narrowed down my niche to mindset and goal setting, but I'm still not clear where and how to find the people that actually use my service.
Speaker 3This is okay. This is probably because they don't know they need your services. There are some businesses that people can clearly say, like I'm a business owner. I need a social media manager. Like I am going to an evening affair. I need jewelry. I need a dress. Very few people wake up and say, you know what I need today, a mindset shift. That's what I need. So, so since we know that you are in the business of selling something that people don't know they need, then what we want to go is understand two things, their pressure points and their pleasure points because people normally buy from pain or pleasure pain, and then you offer a solution to resolve it. Pleasure. I want more of what it is. It is that you sell. So if I were you, I would create a , get a piece of paper list pain on one side, pleasure on the other, like, what are these people feeling when it comes to mindset shifts, probably stress, anxiety, overwhelm, listlessness, feeling, lost, things of that nature. You're listing the pain point. And then you're listing the pleasure, abundance, a very clear action, things of that nature. So your gut reaction, just so that we can extend the conversation is what do you think your, your person, your dream customer, do you think that he or she is going to be buying as a result of pain or as a result of pleasure? Well, I would say I would say pain because I work with people who are kind of stuck. Like they don't know their next moves , right? So this is great. Perfect. So if you suspect that they're going to be looking for a solution, very few people are waking up opening their phone at 6:00 AM before they go to a job that they're really not happy with in a car that they really don't like with a spouse, who they once really loved and they feel slightly disconnected with nobody's like, you know what? I need a life coach. You don't , I'm going , gonna do on a search on Instagram. So most of the time, these people are going to Instagram as an escape, as a source of education as a source of aspiration. So the temptation would be to go to hashtags, like mindset, movers, powerful shifts, but they're not. If we, if we think about it, they may or may really not be searching those hashtags. What are they searching hashtags for? We don't know quite yet, but if somebody feels tired, stressed, and overwhelmed, they might, if they were cognizant to say, I want to go to Instagram to like learn what that is going to be the golden nugget. And as business owners, you have to be able to answer that. And chances are the first, second, third, fourth time. It's not going to be the answer. The way we find the answer is by doing the work and spending time to really understand that you might be on Instagram and people might find you as a result of Instagram, but is your customer existing and searching on Instagram for that? We don't know. We don't know quite yet, but could you create content around this idea that you can have content that's very straightforward ? Are you feeling tired, stressed, and overwhelmed. Here are these three things. It could be a very honest coming out. I did this because I was once this, I will guide you to that. We're going to be testing some behind the scenes of you being like set up your camera on a self timer and you just are doing coaching. You're going to let it go for a flower . You know, you're not going to share that for flower . What are you going to share? A tiny little micro clip that you were like, wow, that was really great for this student. And you're gonna go to camera after you're done recording and go to camera and be like, I know you're feeling tired, stressed, and overwhelmed. This is what I have to say to you. Clip it into that 10, 15, 32nd clip of you saying something pretty powerful. And that's the thing that gets shared. So when people are sharing your content, what are they inadvertently doing? They're giving you a thumbs up. They're co-signing they're saying this was good. And so their friends who didn't even know that a life coach exists , I have to be, I have to tell you something. I was in my thirties. I didn't even know what, like I was like, wait, what? You could hire a coach for your life. Like, dang, that is some luxury goods if I've ever heard. So here's the thing. There's a ton of people like me. I don't think I'm dumb. I just was never exposed to it. You have to create content that inspires somebody, even though they would buy or not buy, they just said, dang, homegirl moved me. And they will maybe not be your customer, but their friend who was unexpectedly watching a repurposed, Instagram live or video or story on somebody else's highlighted store like that highlights on their story. That highlights you. They click over like, who is this girl? See this scroll around. Who is the wait , wait, I can. So it's going to be about the content that is shareable and what we know on the inside of social curator. We talk about the seven categories. We know that tutorials, we know that value ads . We know that benefits. We know that motivation all of the seven categories. Like we share these because they're in alignment to what performs really well. We want people sharing your content so that it exposes you to their friends who had no idea. You exist. Had no idea what you need. So hashtag searches are great . If your dream customer is going to hashtag searching for that thing, you're in a unique position with lots of room to grow. But let me tell you, it's harder in some respects, but you get so much more worthwhile. Why a hashtag is random, no trust when somebody shares your content, what are they saying? She's legit. A co-sign from a friend means more than a really effective hashtag. So different games, different optics, still use those hashtags still think about what are they searching for? Stress relief, you know , anxiety, to know anxiety, whatever you figure out, use them, but understand that having people share your content. So when you put something out, be like, would somebody share this? Is this helpful? Do they care? If you can add like the more yeses to that. And then it's like a sure thing, put that out. Yeah .
Speaker 2I love that. That's perfect. And luckily it kind of affirms what I have been doing. I've been just making my posts around service, how to make people feel more confident or get clear visions for their goals, stuff like that. So that's a very affirmative to know that.
Speaker 3Can I ask you a question before we tie things up? Yeah. Are you doing Instagram live? I've done too. Okay, cool. So you're somewhat familiar with it how long ago? Um, a couple of weeks ago delving into it, but yeah . Good, good, good, good. And so on that , um , Instagram life , did you talk straight to camera? Like what it was? What , what did you do? I did it with another person. Um, so I went on her live and she interviewed me on confidence. And uh, so it was on her account? Yes. Good, great. That's exactly more of that. More of that. Okay. Have you ever done one on your account ? Um, no, not just for just me only now . Okay. What do you think if I invite you? So I created a video. You can find it on YouTube. You can find them at GTV . You can find it on Facebook. I created a video for how to insert slides into your Instagram lives. So to me, if somebody is new to experiencing Instagram live, these slides are like, you know, they're a cane and they're are crushed . Like they really help keep you on track because it is intimidating. I create slides either in Canva or word swag. And I just pull quotes on this is the thing I need to talk about today. So I insert those slides. So if you and N just testing the waters and say, I'm going to talk about this for five minutes or eight minutes and you know, good and well, ain't nobody going to show up live . That's just facts. And you're just going to sit within your own age because you have to be okay, talking to the one person before a hundred people show up and you have to be okay , understanding that nobody's gonna show up live. But if you decide to push that live to IETV, you're going to get one, two or three viewers on the backend . And then if they ask a question and you respond, they're like, Oh, she's like a real person. And she cares about me. And the next time you go live, they're going to come on and maybe ask you a question when it's live. And then after weeks and after months, and after years of you showing up with regularity, they're maybe going to share it to their stories. Maybe if you're lucky, and this is the game. Another thing that I think would be really powerful is people don't know what they want until they see it. And yet even then they want to see how it works. So if you feel you're strong and confident in coaching people, I would highly encourage you to arrange a five minute conversation with one of your past clients to come onto an Instagram live. Because if you know who's coming on, you feel less intimidated. And the more you do this, I can't wait for the day Monday . When you send me an Instagram direct message and say, Jasmine, I took somebody on live without knowing who that person was. Nobody loves nothing more than the potential of a car crash. Nobody. I mean, Nope . This is why this is why police chases are the most highly viewed thing on your local news. Are they going to get away? Do they get them? We know how it ends. They run out of gas. Like we know, we know that nothing's new, right? But we watch because we're like, how is it? That is Instagram life . It is the police chase when I do Instagram lives, which I do every single week. And people come on and I don't even know who they are. People are like, Oh, and it's compelling. And it works. Do I want that for you right now? Of course, am I gonna invite you to do that hour ? Now let's put a little bit of training wheels. Let's give you the confidence, but you have to show people what they don't know they want. And the way that you do that is giving them a test run is giving them a taste and showing them how great you are at giving advice. I love that. I'm going to do it. I know you are good. And when you do, you better send me DM so we can clap that up. Yes, I sure will . How can people find you on social media? It's Lindy Putnam, L Y N D I E P U T N am. I appreciate it. Thank you. Thank you so much. Y'all I love these coaching sessions with social care members. They come to the table with such amazing questions, to learn more about the business owners who were featured on the podcast today. Check out the show notes, linked in the episode description from wherever you're tuning in. If you're curious about what goes on in the inside of social curator , I'd love for you to head to social curator.com forward slash resources inside of this free issue. We've provided you with Instagram story templates, customizable, captions, lifestyle photos, and a marketing action plan to ensure you have all of the tools you need to light up your little corner of the internet. Yes, you can even get a glimpse into our amazing community that lifts and inspires and cheers each other on. This is what we do every day. You can find it for free@socialcurator.com forward slash resources. Have a great week, and I'll see you
Speaker 1Next time. [inaudible] .