The Jasmine Star Show

Plan Your Breakout Year: Identify Top Objectives and Build a Winning Team

• Jasmine Star

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Ever feel like balancing your personal life and business goals is a never-ending tug-of-war? Same. But here’s the thing—it doesn’t have to be.

That’s exactly why I recorded this episode—to pull back the curtain on how I map out my year, align my goals, and prioritize what truly matters without losing sight of what I love most.

This time, I’m bringing you along on my recent business planning retreat in the breathtaking Park City, Utah. And let me tell you, it wasn’t just about setting big goals—it was about merging personal aspirations with professional dreams in a way that feels authentic and doable.

From building snowmen with my family to hashing out bold strategies with my team, I’ll share the lessons, frameworks, and honest conversations that have reshaped how I approach yearly planning as a founder, a leader, and (let’s be real) someone still figuring it all out.

Click play to hear all of this and:

(00:02:29) How my COO and President bring the perfect mix of systems, strategy, and heart to our business planning sessions

(00:05:21) Warren Buffett’s 25-5 rule: the game-changing prioritization method that’s reshaping how we work smarter, not harder

(00:06:10) The magic of focusing on just five key initiatives—and how it’s transformed our approach to scaling

(00:08:02) Why building your business like a marathoner (not a sprinter) is the secret to long-term success

(00:11:31) The inside scoop on our exciting new offer designed for ambitious entrepreneurs ready to take things to the next level

(00:13:14) Why redefining core values isn’t just about words—it’s about building an organization you’re proud to lead

(00:18:27) A candid and heartfelt team conversation that brought clarity, connection, and big-picture alignment to our goals

Listen to Related Episodes:

For full show notes, visit jasminestar.com/podcast/episode514

Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

Jasmine Star 00:00:00  We're having conversation. Me and you. And I ask you, do you want to attend your goals this year? If your answer is yes, welcome. Let's have a conversation. Because I recorded how I plan my business year, how I align the goals, and how I make sure that there's a balance between everything I want to do, who I want to become, and then pushing myself to be the best version of who I can be as a leader, as a founder, and also in my personal life. Okay, so you might be wondering, why am I looking at photos of you in the snow? Building snowmen and things like that? Are we talking about goals? Yes, but let me back up a little bit here. I have always wanted and desired to find a way to merge my personal life and my business. I don't want to be two separate people. I want to be able to build my dreams, build my business, and also build my family. So as a personal decision, I went to have a business planning year with my team.

Jasmine Star 00:00:53  But what I decided to do was add a couple days before that to spend time with my husband and daughter. So we went to Park City, Utah. Before the team arrived. And so I did this because mostly for one main thing, my daughter had never seen it snow. Yes, she's four years old and she's not even never seen it. Snow. She's never seen the snow. I know, born and raised in Southern California. So snow is a big thing. So she'd been asking us, can I build a snowman? And you want to know what Anna, Elsa and Princess Luna were going to build a snowman. And that's exactly what we did. So we spent some time just deep diving, family time, relaxation and enjoying the moment before I got into business mode. A couple days into the trip, our COO, her name is Jade and the President of Social Curator. Her name is Katie. Flew to Park City in Venice there at the Montage Deer Valley. So we're in the lobby.

Jasmine Star 00:01:45  We're waiting for Katie and Jade. They should be arriving any minute now. We're going to spend the next two days going through all the details for 2025, and I'm very excited. They play a really integral part in the business because as COO, Jade has purview of every single one of our businesses and our projects and our revenue streams. She is literally the most analytical person I've ever met in my life. Only ever thinking about systems, logistics, plans and so having her to be in a yearly planning meeting is a very big part of the strategic perspective, because as I sit as an advisor to other businesses, she's also seeing the picture from an entirely different perspective. Katie. Katie is very unique in that she is the president of Social Curator, but Katie has been on the team now five years, and so she has seen every aspect of the business. And the beautiful thing about Katie is that she sits right in between my vision content, experimentation, getting out and getting messy to Jade's other end organized systems operations.

Jasmine Star 00:02:53  Katie sits right in the middle. She is so systems oriented, but she can immediately see opportunities. His humanising of projects and approaches. And so Katie sits very much as my right hand when it comes to thinking and ideating for personal touches to everything I do. I wanted to be in the room because I was like, I see our funnels and I see opportunities and I see a pathway. And about an hour into this. Katie kept on asking a series of questions and I'm like, just Katie. Trust the process. Trust the process. And Jade was sitting like this, quiet in her chair. I was like, no, no, no, we're gonna take this. The flow, this is the flow, this is the flow. And about an hour into it, she had said, I don't think this is going to work because what you want us to do as a team and what you want a user to do is jump over a pretty significant gap. She's like, so my proposition is we build a short ladder.

Jasmine Star 00:03:43  Option one. My second option is that we have a ladder that leads to something that has yet to be built. So we bridge the gap in the customer journey and then get ultimately to where we want to go. She's like, so you just tell me what conversation we're having because I cannot just assume that everybody's going to jump over and we're going to get the results without filling the gap. Oh, oh, and you want to know what? I freaking love that. I need people to poke holes. I need people to push. I need people to challenge. And it was there an hour into how we know we've won is we have all of this as I was like, oh gosh, okay, I'm not here to build short ladders. I'm here to build an empire. I'm here to build a structure. I'm here to do something big. And if you're saying that there is a gap and guess what? I agree, there's a gap. We got to address the gap far before we can ever get to scale.

Jasmine Star 00:04:32  Period. The end. And so I said, okay, this is absolutely a big shift in what it is we're doing. So now we're going to ideate and we're going to prioritize. I am not prioritizing getting the result that I want this year in 2025. I am prioritizing the pieces that we need in the flywheel to get us the results that we want. So what's your first step in planning your business year? If you have a team or if you don't have a team, it would be ruthlessly set your focus. I actually recently read an article about Warren Buffett, and he refers to this as the 25 five methodology. Let's break this down real quick. Sit down with a piece of paper. And this is what I asked Katie and Jade to do prior to us going to Park City is. I had said, I want you to list everything you think we need to do in the business. Like I am talking about a complete brain dump. How are we going to be set up to scale beyond what we had anticipated? How do we have a breakout year? We know how we can scale, but how do we blow our own dang minds? I want you to brain dump everything that needs to be addressed.

Jasmine Star 00:05:33  And then what I want you to do is, of that 20 to 25 things Warren Buffett says, list 25 things most people Won't Get to 25. We think there's more than 25. But studies show by the time you actually bring up, you're sitting somewhere between 10 and 15 things that need to get done for you to hit your goals. Okay, he says. List out 25 things that you need to do. Then mark your top five. And once you mark your top five, everything else on the list is do not touch. This is your. Do not touch it. These are amazing. They're needed. They're powerful. You're not going to touch it. You're going to focus on the five top initiatives. So when I went into the room and I was like, you guys, this is our top initiative. I can do all these five things. We can do all these five things. But the number one thing is we got to get this like funnel thing up and going. We gotta revamp it.

Jasmine Star 00:06:20  I see it, it's crystal clear. And it was and it is. But the issue in my funnel really fundamentally went down to there's a gap and if there is a gap the funnel doesn't work. So of our top five initiatives I had to reorder the top five as did they. So now let's make this all about you. I want you to take Warren Buffett's advice. Don't listen to your home girl like Warren Buffett. That man knows what he's doing. List your top 25 things that you need to get done this year. Just go. Let your brain go. So now let's focus on your top five. What do you do next? Once you've prioritized each one has to have a system. Each one of them has to have a flow. There is an order of operations. You can't simply say, now let's use this in an example that we can all kind of understand. Let's say you want to lose weight, right? The same process that I would take to lose weight is the exact same process that I would take when it comes to a business project.

Jasmine Star 00:07:18  I actually have to have an order of operations. I can't say I want to lose weight, so tomorrow I'm going to run 25 miles. No, not at all. There is an order of operations. I'm going to have to learn how to run a slow pace and a short run, and then I'm going to start realizing I'm going to have to start eating differently because I'm burning more calories. And then I'm actually going to have to plan for how I'm eating. And then I actually have to plan for the time that I'm working out, and then I have to plan for how I'm going to offset muscle deterioration from running by muscle building. Right. There's an order of operations now. Once you have your top five business goals laid out, and you've prioritized them one through five. The beauty about this is that you just have to build a system. But once you've built a system for one, there is a very good chance that that system looks pretty similar. Not exactly the same, but similar for projects two, three, four, and five.

Jasmine Star 00:08:09  So first things first, you prioritize your top objective. And let's say your top objective is to say I need to build lead flow. I actually need to get people into my business. Great. Well, there's an order of operations. What are all the things that you need to do? Now you just brain dump again. What are all the things that you need to do to get more leads? Do you need to start creating content consistently? Do you need to start networking? Do you need to start running paid ads? Do you need to get a sales team? Do you need to get a setter? Like list it all down. Now here's the thing. You're not going to hire a setter before you start running your ads, right? Because in the setter, without any ads or deal flow is not going to do anything. So the order of operations is what needs to happen first in order for me to achieve my goal. So you have project number one, your main focus. You list everything you need to do.

Jasmine Star 00:08:54  Then you go back and say the order of operation is this. Then you start at number one of the order of operation, and you start doing that. And then you go to step two of project one and you do that. I think that what happens is when I talk about this, I say a lot of, oh, this is what you should do, and this is how it has to be done. Number one, this is just a suggestion, but number two, it is a suggestion that is really anchored in me doing it the wrong way and losing a lot of time and just spinning my wheels, feeling like I wasn't going anywhere. And if you feel very overwhelmed at the thought of saying, wait, I need five goals. No no no no no. Strip it all away. In fact, if you can strip all of your goals away and focus on one thing, you win. When people say, oh, I'm focusing on my goals this year and I'm like, okay, tell me about your goals.

Jasmine Star 00:09:41  And they're like, okay, then I want to do this. I want to do this. I want to do this. Great. If I asked you to focus on ten things at once, each would have 10% of your focus, right? 10% of focus over ten things is 100% of your focus. If you're like, I have ten goals this year and I'm like, great, well, your focus is on 10% on each of them. If you were to tell me that no, no, Jasmine, I only have five goals. Well, great. That's that's incredible. Now you're focusing 20% on each of your goals. But if you tell me, Jasmine, I feel so overwhelmed. You're just talking too much. This is like I have a hard time just staying consistent and goals. Give me one, baby. You focus all of your attention on one goal. You will be unstoppable. As long as you don't stop. If you focus on one goal, you will be unstoppable if you don't stop.

Jasmine Star 00:10:32  So here, right now of all this advice, this is simply honing your focus and prioritizing and ruthlessly saying, here is an order of operations. Now I just need to do. Okay, okay, let's talk about what I'm really excited about because they're like, what I'm excited and what I'm nervous about. They're basically they're just they're related. Okay. Like they're related. What I'm excited and nervous about are like really related. And I'm excited for a new offer. And I'm specifically excited because it's something that we have been using and testing behind the scenes, and I love it. It's not for the faint of heart. And I really love that we're creating an offer for a business owner who has either really big ambitions or has a strong business and really wants to scale it. It's like the first step in scaling. So okay, let's just let's get down into the nitty gritty as an entrepreneur. I have a product suite. I have different ways for people to invest in what it is that I provide.

Jasmine Star 00:11:27  Now, outside of the product suite, I sit as an advisor to other companies and myself and my co-founder, my husband, JD. We invest in other companies, so that's outside. But when I look at the product suite, that is things that I provide for people to buy. Well, people come in, buy a free resource on a PDF. They come in by way of the podcast, they come in by way of YouTube. And I just want to build trust. I want to build. And then we also have an offer for $59 a month called Social Curator. That's on the lower end ticket. And then on the highest end ticket, we have a mastermind for $30,000 for seven figure entrepreneurs. And so all of a sudden, we've noticed that even though we have other courses, like your biggest launch ever is $2,500, and then we have other courses that are within $100. We realize that there is a gap in the person who's not necessarily beginning with this small team. There is somebody here in the middle who wants to have a closer connection, higher touch points, to be able to network with other people in that space, to be able to uplevel their digital prowess, their marketing prowess, how they're making an offer, how they're leveraging their resources.

Jasmine Star 00:12:24  And so, in my mind, I'm saying this is the thing I'm most excited about, and it makes me the most nervous because we've never offered it. So not only are we making a new offer, we're offering it in a new way, and we're making public what we have been doing behind the scenes. So that's a very long answer, but it's very detailed and I just want to put it all out there. A big thing I was very excited to talk about was reframing, redoing, revamping our core values. And so core values for an organization are entirely important because it becomes the benchmark and how you guide your team, but also the benchmark of how you improve or really hold your team in alignment. This is what you are about as an organization. And when we had created our core values five years ago, I've realized in the last five years our organization, not just the business, the entire organization has entirely changed. I have expanded and I'm doing a lot of different things. So we needed a set of core values that was a part for our holding company.

Jasmine Star 00:13:22  Like, who are we about as a holding company? All the people in each respective arm of the business are pointing to company core values, and it took us a while, and I just knew that in the past I had five core values and I felt like it was too much. They were too hard to remember and they felt very unattached. And so I sat with our CEO, and I sat with the president and social curator, who also sits on different arms of the business. And I said, we need to define who we are or as an organization. And this is how we know. All of us are running in the right direction. This is our benchmark. So when you sit with a team member and you run your team members performance against your core values, they have to hold true every step of the way. And our first core value is own it. We are a team of ninjas. We are a team of excellence. We run at an entirely different pace, and because of that, there is not room or space for anybody to say like, oh, I thought she did.

Jasmine Star 00:14:21  I thought he said, no, no, no. Owning it means that whenever you are assigned an entire project, a part of a flow, or even a singular task, I want you to own everything middle, beginning and end. It starts and it ends with you. If something or someone in your team did not head a deadline, you are owning it. And because you own it. If you see a teammate who's not going to complete on time, if you see a teammate who's slacking, if you see somebody who's in a hard spot, you go in and say, what do I need to do? So that together we get to the end point. So at the end of the day, we own it. It begins and ends with you as you own it. The second core value is play to win. We are really focusing on how might we become Olympic athletes within our organization. So when we ask ourselves how does an Olympic athlete train? How does an Olympic athlete perform? What sacrifices are they making? What diligence? What consistency are they making? So we want to say as a team there is competitive greatness within us.

Jasmine Star 00:15:24  Anything we set out to do is we are going to win. But here's the thing winning looks different for everybody. As an organization, it's our job to define what winning looks like and we play to win. We do not mess around. The last core value is extraordinary is our baseline. As a side note, just speaking very candidly, and I take zero credit for this in all of 2024. The thing I heard the most when it came to the team, when it came to the podcast production team. When it came to the content team, when it came to the marketing team when it came to our customer success. I'm talking about all the teams. The thing that I heard from people who were paying customers and not they said, your team is excellent. And that was the word we heard again and again and again. And with deep humility, I say thank you on their behalf because they are incredible. But I didn't want excellent to be our core value because for some reason, excellent doesn't resonate.

Jasmine Star 00:16:23  It's kind of like how do we actually how do we define that? How do we own that? And so we changed with this idea of what we were told. Your team is excellent to. Extraordinary is our baseline. Extraordinary means that you are marked with a distinct difference. You do things better different and go the extra mile so that when people invest to come to a live event, when they invest in one of our offerings. When I sit as an advisor, and our team is facilitating me sitting on those boards and speaking into that growth plan that they say. That team is extraordinary. And guess what? Internally, extraordinarily, is our baseline. That is where we get started. So if you do not show up extraordinarily, if you do not work extraordinarily, if you do not behave extraordinary. This is not the place for you. And that feels really big to say, and it feels scary to say. And it also feels the best to absolutely say, do you have a core value? If it's just like a core value for you, like your own personal core value, or do you have a core value for your team? I would love to hear from you.

Jasmine Star 00:17:35  I want to see in the comments what that is. I'd like to know that together we're making changes that make us a little bit uncomfortable, but at the same time make us a lot better. And reminder, it's not a race. You're not on anybody else's timeline than your own. If it takes you one day, one month, if it takes you one year, if it takes you ten years for you to you to build this. That's your timeline. And it was the right timeline. You know, after sitting a few days with the team and Ideating and it's bittersweet. It's always bittersweet to look at how far you want to go and where you currently are and all of the work that is ahead of you. I will tell you that I couldn't sleep on the last day that we were there in Park City. I had a hard time sleeping. My mind was going, I was excited, but I was also very nervous. So I woke up very early. I was on 5 a.m. in the morning, and I went down to the lobby and I sat by the fire and I just started writing.

Jasmine Star 00:18:22  I just started writing. What's going on in your head? What are your intentions, what's coming up for you? And so then when I met again with Katie and Jayden, we were in the room. I said, you know, I woke up this morning and this is what came up for me. What came up for you? It opened us up to having a very honest conversation around the worries, our concerns, our excitement and our hope. Then we're all on the same page. And that night it was just kind of crazy. I believe that everything is in perfect timing. I had told you that I went to Park City and I had never been in the snow. We didn't pack the right clothes. We didn't pack the right things. We look like hot messes. We look like tourists. And I didn't care. But I knew that I was actually very unprepared to be there in the experience sense. And somebody I once heard on a podcast that the way that you end a trip is how you remember a trip.

Jasmine Star 00:19:11  And so I went down to the concierge at Montage Deer Valley, and I said, so we don't snowboard, we don't ski, we like good food, but like, I feel like we need to do something. And she said, Mr.. No, here's the thing in public. I'm a star. I don't really talk about my legal last name because that's like for friends and family to use. Like when you know my last name, you know, we think it's thieves. So she said, Mister, we have an opening for a sleigh. I said, you mean like Santa's sleigh? She's like horses and bells and the whole nine. I said, I need that sleigh, I need that sleigh more than I need anything right now. And she's like, we've booked you a sleigh. You will be dropped off in front of one of the best restaurants in Park City. I said, that's exactly what we need to do. So at the end of the day, I surprise Luna, Jade, Katie and Jade.

Jasmine Star 00:20:03  I said, we're going on a sleigh ride because we slayed the event. Hey, do you like mom jokes, y'all? We slayed y'all. Anyway, I told Luna that this lady was going to take us to Santa if she was a good girl. I mean, you guys, I was, like, winning on all fronts. I was bribing my daughter. We got the team excited, so we got on, and we covered ourselves in blankets, and we slid through Park City, and it was one of the most beautiful experiences ever. And we toasted at the end of the night. We got real about who we were as people got real about who we were as a team, and we got really real about what we wanted to accomplish together. What a gift. Thank you for watching this vlog. Thank you for being here. Thank you for giving me this space. More than anything, I am a firm believer in documenting the process. Because one day I will look back and I will say, Jasmine, thank you for doing the work.

Jasmine Star 00:20:58  Thank you for showing up. Thank you for pushing through. Having honest conversations. You're not gonna cry. I'm gonna cry. I'm gonna cry. I'm gonna cry. It's been. It's been a couple of hard years. Some of the best, most successful years. And they've been very, very, very hard. And so I think that I am making this vlog to be like, damn, girl, you still in it? Like you're coming back for more. And the answer is yes, I'm coming back for more. And I am coming back so frickin ready. Like I'm ready to build again. And it feels scary. And it feels good and it feels exciting. And I'm going to do it differently. I've realized I've made a lot of mistakes and I'm going to build differently. And this time I'm going to build and flow, and this time I'm going to build it with people who have a whole new set of core values. And we're playing a different game at a different level, and it makes me excited and nervous to say it, but I'm just really happy that it's being documented.

Jasmine Star 00:21:44  So we're back. We're back. We're back. Thank you for watching. Thank you for being on the journey. I really appreciate it. No, we're not back.