Why No One is Clicking Your Content (And How to Fix It)

Want to know the real reason some content gets clicked while others get ignored? It’s all in the TITLE. Whether you’re naming a podcast episode, YouTube video, masterclass, newsletter, or even your next big offer—how you title it makes ALL the difference.

In this episode, I’m breaking down the 5 must-know strategies for crafting titles that stop the scroll, attract your dream audience, and ultimately drive sales.

These aren’t just ideas—I’ve tested them in my own business, my podcast, and my YouTube channel, and I’m spilling everything so you can use them, too!

Click play to hear all of this and:

(00:00:38) Why benefit-driven titles attract more clicks

(00:01:54) The right way to use keywords without sounding robotic or gimmicky

(00:03:40) How to frame your titles positively to inspire action

(00:05:23) My go-to title formulas

(00:06:10) Real-life before-and-after title makeovers so you can avoid the mistakes I’ve made

🎧 Listen to the full episode, Get Your Content Discovered: How to Optimize Your Titles for 2x Intrigue, >>HERE<<

Episodes Mentioned:

• The BEST AI Strategies to Grow Your Business with Chris Winfield
• How to Price Your Offer to Increase Sales
• Business Lessons That Will Make You A Better Entrepreneur

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For full show notes, visit jasminestar.com/podcast/episode522

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Transcript

Whitney Carmichael 00:00:00  Have you ever poured your heart into creating amazing content only to have it fall flat? Could be because your title didn't grab attention. Hey there, I'm Whitney, content director for Jasmine star and social curator. And let me tell you, you are not alone. So many entrepreneurs struggle with creating titles that truly stand out. But here's the good news. There's a simple way to change that. And in today's episode of The Jasmine Star Show, you'll learn the power of clear, compelling titles that not only capture attention but also increase your discoverability. If you want to learn how to create titles that make your content impossible to ignore, keep listening.

Jasmine Star 00:00:38  So here's where some tips that I have personally learned throughout the years. And I have five hot and ready for you. Tip number one. Keep the titles benefit driven. Here's why benefit driven titles will appeal to more of your audience. A lot of your audience, they're looking for a solution. They're looking for something that's going to benefit them. So let them know that your content is going to do just that.

Jasmine Star 00:01:00  So instead of describing, oh, this is what my content is about, focus on highlighting the benefits of what your audience will gain. Let's break this down by an example. Instead of quote ten tips for Better Time Management, you could use quote. Find more hours in your day. Ten. Time management secrets. Okay. This instantly communicates the value of your content to your audience. So if you want more examples, let's let's break this in even more. I just pulled up some benefit driven titles from my podcast. Now I'm going to link them in the show notes just in case. This title is like so good. And you're like, wait, I want to listen more to it. That way you could put two and two together. The title and how we use them to to really push benefit driven. So here are three sample titles that I pulled. You can find them in the show notes. The best AI Strategies to Grow your business with Chris Winfield. How to price or offer and increase sales and business lessons that will make you a better entrepreneur.

Jasmine Star 00:01:54  Do you see what we did there? All value driven there preparing a listener or a viewer? What's to come, what they can expect. So. Tip number two use keywords. But I don't want you to like stuff your title with keywords like. This is like a hack and it just doesn't work. It just sounds unnatural and they seem over jargony. Which totally turns your audience off because they can totally sense it. So what do I mean by overly jargony? Let me give you an example. Quote ultimate SEO title Optimization techniques and hacks. Crafting compelling headlines to dominate search engine results and explode your click through rates that has way too many keywords, which can actually hurt rankings because algorithms don't like to be manipulated. Instead, you can use keywords that strategically work things like a quote, SEO title secrets, creating click worthy headlines that rank and get views. Okay, it sounds way more like natural. It sounds like a human. It's not as repetitive and jargony as the first one. So tip number three.

Jasmine Star 00:02:51  This is something that I've personally noticed on my own personal podcast episodes, and I want to share with you just so that you're aware, and then you can start seeing if this helps you too. Now I'm going to pause here, and I'm going to remind you that this episode is not about titling podcast episodes. It's not about titling videos. It's not about titling blog posts. It's not about titling an offer. It's not about titling a course. It's about titling. Period. Now you're going to see a lot of these common themes. And so when I'm sharing these tips, these are tips that, yes, I'm using my podcast and yes, I'm using on YouTube. And yes, I'm using when it comes to offers and yes, I'm using when it comes to a blog post. So you're going to start seeing how it's strung through all of the titling principles. And so even if you don't have a podcast or a YouTube channel, I want you to start thinking, how can I title things, even titling your newsletters as you send them a week? That is your subject line.

Jasmine Star 00:03:40  Your subject line is a title. I want you to start keeping these things in mind. And so now that leads us like coming back to that third tip and to speak in the positive. So what do I mean by that. Well it's going to be similar to keeping them benefit driven. You want to frame your titles in a positive light. Instead of focusing on what your audience should avoid or problems they might face. I want you to emphasize positive outcomes or solutions they can achieve by consuming your content. Let's break this down by an example. Instead of saying avoid these common mistakes in marketing, you could use master marketing. Ten strategies for success. Now, not only does this sound more inviting and optimistic, but it also will likely resonate with your audience aspirations and goals. Now, I want to share just a few of my episode titles from over a year ago, and like what I would do differently now. Now remember I said I started really focusing this about like in this last year. So I made a ton of mistakes.

Jasmine Star 00:04:30  So what are we going to do now? We're going to go through my mistakes so you don't repeat them. Okay. Here's a title that. Oh I look at it and I'm like we need to go back and redo this. Okay. One episode is called ten Ways to Avoid Getting Stuck in Business. To frame it positive, I could call it ten Powerful Strategies to Propel Your Business Forward and Uplevel Your Business. Or ten Actionable tips for Unstoppable Progress. Okay, let's go through another bad example. Another episode title that we had was How Not to Get Business. Oh my God. Which was a lot about, you know, building trust and brand reputation and like, I just think, like, Jasmine, what were you doing? So let's now reframe it positively. I could call it building trust with every business owner needs to hear for sustainable growth. That sounds a heck of a lot better than.

Jasmine Star 00:05:16  How not to get business.

Jasmine Star 00:05:18  Or here's a different title. Reputation and trust. A huge lesson I learned by scaling.

Jasmine Star 00:05:23  All right, y'all, now what I want to do now is like, let's get into some frameworks. So you know we're all about action. I want you to grab your favorite pen. If you're driving you can like come back and you can listen to this and take notes okay. First let's talk about titling. Let's say you're going to title a master class right. Let's say you're going to teach something. It's tempting to make a title class like cute and catchy, but it's way more important to have your title be clear and concise. But how do you still get attention without sacrificing clarity? Well, if you're asking how I want you to try this formula, I'm going to pause because my good friend industry, her name is Danielle Canty, and I was going through titling and she's like, oh, but Jasmine, Haven't you ever heard of this formula? And I was like, what are you talking about? She's like, how to get X in Y without Z? And I was like, okay, Danielle, we gotta break this down.

Jasmine Star 00:06:10  So how did you get x and y without z? X is the desired result. Y is a time frame and Z is what people want to avoid. So here's the thing I'm going to say the y in this equation. Like that time frame. It could be optional. But if you can I think it makes a huge difference telling people how much time they should expect. So what does this look like. So we're going to pause. And I'm going to break this down into a formula. So remember how to get x in y without z. Here is an exact title we used using that formula for masterclass. How to transform your finances in 30 days without sacrificing your lifestyle. Here's another one. How to boost your productivity in one week without burning out. How to build your dream business in six months without quitting your day job. How to achieve your fitness goals in 90 days without spending hours at the gym. I'm going to pause. I said that those were titles that we used. Those are examples.

Jasmine Star 00:07:10  Here's the title right now that we just used in a recent launch, How to Scale Your Business in eight Weeks without a Stressful Launch. We use that exact formula. So by using this formula, you're not just providing a clear promise of what your attendees are going to get, but you're also going to address personal obstacles, concerns, and objections they might have.

Whitney Carmichael 00:07:35  That's a wrap. I hope you now feel equipped with the tools and strategies to create titles that spark curiosity, drive engagement, and bring more eyes to your content. Remember, a great title is your first step to getting noticed. If you enjoyed this episode, please send it to one of your business friends who could also benefit from improving their titles as well. Can't wait to hear all the amazing titles you create!