How I Run My Business, Stay Productive, and Avoid Burnout

Ever feel overwhelmed trying to grow your business?

Wondering when to delegate, how to stay consistent on social media, or if you really need to niche down?

Oh, friend—you’re not alone. And today, I’m answering your biggest business questions in this solo Q&A episode.

I took to social media and asked what you wanted to know about marketing, productivity, delegation, and scaling—and wow, did you deliver! In this episode, I’m giving my unfiltered, straight-to-the-point advice on everything from social selling to staying motivated when results feel slow.

Inside this episode, we cover: 

💡 How to know when it’s time to delegate—and what to outsource first

💡 The best way to stay consistent on social media without burnout

💡 Why social selling is going to be huge in 2025 (and how you can prepare)

💡 How to niche down without feeling boxed in

💡 My daily business non-negotiables that move the needle

💡 How to stay motivated and unattached to the outcome

This episode is packed with practical takeaways and real talk to help you streamline your business and take action today.

👉 Loved this episode? Tag me on Instagram (@jasminestar) and tell me your biggest takeaway!

Click play to hear all of this and:

02:10 - How do you know when to start delegating?

06:05 - How I structure my week for maximum productivity

10:51 - What is social selling, and how can service-based businesses use it?

15:21 - My daily business non-negotiables that actually move the needle

18:35 - How to keep up with social media trends without burning out

22:55 - Should you schedule social posts or post in real-time?

26:50 - How to stay unattached to the outcome while staying motivated

30:50 - Scaling your business while staying aligned with your core values

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode527

Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

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I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Transcript

Jasmine Star 00:00:00  I actually don't want you taking, adopting, or accepting somebody else's ideas or opinions before you've consumed. I want you to consume. I want you to watch so much social selling that you could say, this person is strong because of X, Y, and Z, or this doesn't seem to be like a great social selling feed because of x, Y, and z. You need to be able to understand the game before you listen to somebody else's ideas or opinions. Welcome to an episode of The Jasmine Star Show. I went out on social media and I asked for your questions, and based on your questions, I'm going to be giving responses. If you happen to see if you're watching this on YouTube and you happen to see my eyes kind of flip away, it's because I have screenshot your questions and a few of my responses. And so if you are listening on the audio experience and you would like to watch this YouTube, you can get the visual. But we're going to dive right in. First and foremost, I want to say thank you for following me on social.

Jasmine Star 00:00:50  I don't think that we follow as much as we just engage with each other. So thank you for doing that. Thank you for your questions. I am only as good as the questions you provide and the questions you provided were awesome. So on that end we're going to start off with our marketing and business strategy Q&A. Oh, another thing that I did is we're all democratic like good ol America US of A for people's comments who were upvoted quite the most, I indexed those because it showed that other people wanted to hear that question. So thank you guys for doing that. It's really cool. Lacey's best life as a leader in the industry. What pieces of your business did you decide to delegate first? What was the tipping point? How do you keep your branding consistent even with a team? And what does a week in the life of business look like? Like, what's the back end of your business? Okay, that was a lot of questions. And I'm going to try to unpack this as much as possible.

Jasmine Star 00:01:40  So first things first. How do you know when to start delegating? Whenever I felt deeply overwhelmed, it was an indication that what I was doing was no longer in alignment for me. I've realized that overwhelm is simply doing a bunch of things that no longer serve me. So if you're in your business and you're like, I am so overwhelmed, are you really overwhelmed and burned out? Or are you just doing things that are the wrong skillset for you at the time? As you grow and mature in business, you will start seeing the things that used to give you life and really amp you up. Are no longer doing that and you want to bring a team in. So in order to fight, figure out like who should I bring in first? I suggest step number one to list everything that you're doing in your business and then rate it from one. Like, I absolutely hate this to ten. I love it. Okay, so what you're going to be doing is you're going to be creating a hierarchy of things that are not in alignment.

Jasmine Star 00:02:37  So I want you listing everything from answering emails, sitting on team meetings, sales calls, everything that you do. And I want you to read it. Secondly, you have to ask yourself, is this something that only I can do? There were a lot of times in my business where I was the only person, like, I was the only person who could actually take the sales call, right? Like when I was a photographer, I was making and creating these client meetings. I couldn't abdicate that because I was going to be that bride and groom wedding photographer. I was the only person in the business who could do it. But now with a sales team, like for instance, when we launched your biggest launch ever, we had alumni from the course take sales calls. I was no longer the person who had to do that. So what we're asking here is, is it something that only you can do? Question number one was to rate it 1 to 10. Question number two is is this only something that I can do.

Jasmine Star 00:03:29  And question number three is can it be outsourced. Can somebody else do it as a third party, as a contractor, as a VA or assistant, or can you give it to a team member? If the answer is yes, we're already in great alignment. Question number four is it ready to be outsourced? Now, this is a sticking point for most entrepreneurs that I see is you can't stand what it is that you're doing. You don't need to be the person doing it. Yes, it can be outsourced. And then all of a sudden you realize, I'm just going to hire somebody and they're going to be in my inbox. I'm just going to hire somebody and they're going to do my social media. And you want to know what I hear? Eight out of ten times those people suck. They said they know how to be in somebody's inbox, but they don't know how to respond to emails the way that I would. Oh my gosh. That's social media. They call themselves the social media manager, but they don't even know what they're doing.

Jasmine Star 00:04:16  If you get a series of people who are doing the job wrong, it might not be them. It actually might be the system. Can somebody get into your inbox? And do they know how to respond? Do they know what to respond to? Do they know how to adequately provide lead time and responses? When somebody when you delegate your social media. Do they actually have a brand guide? Do they know what your business is about? Do they actually have content and assets that they could be sharing on behalf of your business? Do they know how often you want to be posting? Listen, anytime you hand something to somebody off, you actually have to. You must pass it off with a system. You say, this is how I've done it. This is the way in which I do it. do it. This is my expectations. Now you can go and do it. Then you're cooking with fire. So what you're looking at here is an overview of a week. So I right now I am doing tasks.

Jasmine Star 00:05:11  If I love it or hate it, it doesn't matter if it's only tasks that I can do right. If I'm the only person who can do this, like I'm the only person who could record this podcast. I am the only person who can create frontward facing visuals. These are things that I have to do and it can't be outsourced. Great. So what you're looking at is an overview of my week and how my week is timed out. So everything that I must do to stay in alignment to be in high productivity. Am I doing things that light me up, or am I the only person to be able to do it? Great. Then what my E will do was go through and create tasks in asana, and then we itemize, like how long might it be? And then she adds that into my calendar. Is that for everybody? Heck no. Some people look at my calendar and be like, that just makes me want to puke. No problem. It's not your calendar, but to maintain a higher level of productivity to be able to stay in alignment, to be able to work actively towards my goals and only focus on things that I am intended to do that cannot be outsourced and delegated.

Jasmine Star 00:06:05  That's what an average week looks like. What you're looking at now is an average day. Everything in my calendar is scheduled so that I can be optimizing for productivity, but then the team can look and see. I know exactly when Jasmine's going to do what it is we need to do. So my podcast manager doesn't have to come to me and say, hey, when are you going to record podcast? 527. Well, she knows the day of which I'm going to do it because she can look at my calendar or she can ask my E hey, when is Jasmine going to be doing that? We already have it mapped and planned out. That is what we're going to be doing. And so for instance the team is okay. What does Jasmine need to know and how are they running the ball down the field. So what you're now looking at is a sample task. It says record a mindset moment. If I'm to record a mindset moment and this is something that's going to go into the social curator community, I community.

Jasmine Star 00:06:55  I create these small micro videos for inspiration. Quick action items. Staying in alignment with your goals. Then what I'm going to do is I'm going to have everything that I need to say, everything that is in my tasks. I have the team preparing me to keep running as fast as humanly possible. So they do that by first and foremost. Only task that I can do. Then they are scheduled, and they're scheduled with a certain amount of time in which I will do it. And then all of the details are there within the asana task and also in my Google calendar. Okay, that was very extensive, but you asked for it. If you have any other questions, please feel free to leave them in the comments or ask a follow up. We can definitely do more Q&A based on your Q&A in the future. Belki coaches asked. Gary Vee mentioned live social selling is going to be big in 2025. How would a service based business capitalize on this one thing before we get even into social selling? And then before we get to social selling for service based products before we get there? What I want you to do is number one, consume before ideas or opinions consume.

Jasmine Star 00:08:01  So right now people are saying, well, Garyvee says this and X person says this, and y person says that. Great, great, great. I actually don't want you taking, adopting or accepting somebody else's ideas or opinions before you've consumed. I want you to consume. I want you to watch so much social selling that you could say, oh, this person is strong because of X, Y, and Z, or this doesn't seem to be like a great social selling feed because of X, Y, and Z. You need to be able to understand the game before you listen to somebody else's ideas or opinions. So if you're watching, if you're listening and you're not quite sure what social selling is like, a brief overview was TikTok introduced and we are going to be we already see on Instagram. We're seeing it on Amazon as well. Social selling are just average people, people like you and me getting on and selling something that we use. So I believe Side note that social selling is really going to eat the lunch of what influencers have become.

Jasmine Star 00:09:00  I was recently reading some case studies around people on TikTok who have built out entire incomes not being an influencer, but by having one piece of content that went viral on the platform. They did a case study of a stay at home mom who was looking for ways to build ancillary income. Now on TikTok at the time of this recording, as long as you have 1000 or maybe recently they changed it to 500, as long as you have anywhere between 500 and 1000 followers on TikTok. At minimum, you are eligible to become a social seller on the platform. So she was at home and she said, I'm going to make ramen for lunch. So she was on TikTok and she started seeing these pieces of, like, ramen content. She bought the ramen, she recorded it, Tik Tok. It went viral. And that month alone, she made an additional $8,400 based on a TikTok piece of content. She had less than 2000 followers, but she had made $8,000 that month. What we're going to see are a lot of people who can create content.

Jasmine Star 00:09:55  And even if they don't have a large audience, even if they're not technically an influencer, they have influence based on that content. So that's what social selling is. It's having products that companies are willing to pay for. So many companies will be sending you free product for you to make content just so that you can test it and see how it's going. Okay, so Garyvee says social selling is going to be huge in 2025. I am 100% in agreement and alignment with it, but I have consumed so much for me to understand. Oh my goodness, this is QVC, this is a swap meet and this is like town square all rolled into one. On a digital platform, y'all. This is like gasoline and dynamite. Secondly, if you're sitting here and saying, okay, wait a minute, social selling works best for physical products, I agree, it just does. If you don't have a clear barometer or measurement of how you're going to get your digital product to sell socially, I would just kind of like just wait on it.

Jasmine Star 00:10:51  But if you're like, no, I need to figure this out right now, then my first piece of advice would be to pair your service with a physical product. But if you're like Jasmine, I don't have a physical product. Well, can you pair your service with somebody else's physical product? So maybe let's just go back to this ramen example. Let's say that there is this ramen company that does like vegan, organic, healthy versions of ramen. And you are a nutritionist and you want to sell your digital nutritional services. Well, you could social sell this ramen and say, oh, in addition to this, you're going to get my digital resource right. You're going to be pairing your service with a product, if you're, like, hellbent on social selling. A second idea that I might suggest is to pair your service with somebody else's product. That was what I had just given an example of the ramen. But if you by any chance are sitting here as a nutritionist and you do not have a physical product, have you ever thought about maybe doing a cookbook on demand or a workbook.

Jasmine Star 00:11:54  That's a physical book. This is the first time in 2025 for our course, your biggest launch ever. We provided a physical book workbook to go along with the course. If I ever wanted to move directly into social selling, I would probably start thinking how might I create my digital resources, turn them into a physical book, go onto social selling, and then add my service with the physical product. All right, let's dive into question from Mrs. Janessa Stewart. What are your daily business needle moving non-negotiables? That was upvoted four times and Lacey's best life said, hey, I love this one. And mommy said, please answer this one. So your wish is my demand. Okay, let's get into some daily business. Needle moving non-negotiables. Try saying that three times fast. What you're seeing now on the screen is an overview. My non-negotiables. Things that I do every single day. I start my day with prayer and meditation. It just grounds me six days a week. I am working out. Now, I am not the person who thinks you need to work out six days a week.

Jasmine Star 00:12:56  I don't. I don't. I am just saying for me, what moves the needle in my life and my business. I'm just going to do me and that is working out. After I work out, I come back and I review my tasks on my Google calendar. You just saw that right now. Like, you know what my test looks. So I'm going through and I'm looking the day before I look at them. And then I come home after my workout. After my prayer, my meditation. I'm just reviewing my task. Got it? I know where my day is going. After I review my test, I haven't started working in. I go in and I connect with my team. We have a virtual team, so on slack I'm going through and I'm like, what conversations are the urgent versus what are the conversations that are important? If it's an urgent task that Jasmine, I need you to answer this, this and this. Listen, if that is going to distract my attention and take up time, I'm going to leave it to the end of the day.

Jasmine Star 00:13:38  I only focus on what's important. What does the team need to know if I'm the bottleneck or a pipeline? Like, they need to know this. That's important, and I'll answer it at the beginning of the day. And non-negotiable for me. Six days a week I'm posting on social. That's a non-negotiable for me. And some people hear that and they're like, that sounds like a nightmare, perhaps. But I also know that content has changed the nature of business, and I want to be on the forefront of it. For me, that is a non-negotiable needle moving lever in my business. Also for me is I engage on social. I engage on social every single day. Again, somebody might hear that and be like, there's just no way. That's disgusting. I never want to do it. I totally get it. Engaging on social are. It's time consuming. Sometimes people are mean or rude, or sometimes people are demanding. But you want to know what also engaging on social does. It connects you with people in a real way.

Jasmine Star 00:14:32  I firmly believe that the content I'm creating on the podcast and on social, it's resonating not because I'm a resonant person. It's resonating because I'm just listening to what people are saying, and then I'm creating content for it. Engaging on social, for me is the richest, most valuable research and development that I can do as an entrepreneur. Again, maybe not for you, but non-negotiable. Needle moving. I got to engage on social. I need to hear from people. I need to create for people, and I need to connect with people. And for me, a needle moving thing is once a day I make a personal message connection. I'll go through and I'll send somebody an email or a text message and I'll just say, hey, I'm thinking about you. I think you're really amazing. And I just want to tell you, like, how incredible you are, or this is how you impact my journey. Once a day I'm reaching out to one person and just saying thank you. I have no expectations, I have nothing.

Jasmine Star 00:15:21  This is me cultivating long term relationships. But here's the thing when I cultivate these relationships in a deep way, they become very big needle movers for me in the future, when I absolutely need to ask that person for a favor to do a collaboration, I believe that they know I am about them. Period. Now, if we can do business together, that's even better. Miss digital T, everyone says to niche down, but I'm all about niching broad, so as long as you have a cohesive theme and a target audience in mind. Sure, the success journey may take longer, and at times the path feels lonely, not wanting to niche down. Would love to know if it's just me or if anyone else out there feels the same in your thoughts and any tips on this matter. So miss Digital T, there are, without a shadow of a doubt, riches in niches. I heard this told to me years ago, and it's true. When you serve a very specific small group of people in a highly specific way, they will pay a premium for the value or the service or the time that you save.

Jasmine Star 00:16:28  Like this is friends the truest thing. I wish there are. The biggest mistakes that I think about is when I didn't enter the market with a new product for a niche. I just want you to hear that my biggest mistakes as a founder was entering with a new product without a Aneesh. A new service, without a niche. I should have always hands down niche first, then expand. So if you're asking me. Oh, is it hard? Well, yes, but it's hard because you do the hard work on the front end and then you just repeat that model in a slightly different niche as you expand. So she had said niche and broad, but with a target audience in mind. Yes. But you have to understand that a niche means small niche is actually a carve out from the old like Grecian areas. A niche is a small little part of a building in which somebody would put a statue normally, or some sort of like goddess or something that appraise. It was small. So it's like niching broad, but with a target audience that's actually saying two different things.

Jasmine Star 00:17:37  A niche is small. The question you have to ask yourself is, am I willing to absorb the difficulty of a niche before I can go broad? If the answer to that is yes, please understand it will take longer than you hope. It will likely be more expensive based on all the lessons that you have to learn in the investments that you have to make, but that success will run deep and will last a long time. You do that, and the benefit becomes once you've built out that model, once you've proven the systems within that niche, you can take the same thing and apply it to a slightly different niche. That is the path to expansion. Tricia Berg photo. How do you actually. This was upvoted five times. How do you actually keep up to date with what actually gained traction on social media without burning out? I find it exhausting that I often just stop trying because it takes so much energy. Okay, Tricia, you are not alone. Now I have come to learn and again, it's my opinion.

Jasmine Star 00:18:35  I don't think this is like the definition of burnout, but I have come to learn when I look back at my own career. That burnout happens when you don't like what you're doing. Burnout happens when you don't like what you're doing. So I will tell you, Tricia, there have been times in my career where I am working 15 or 16 hour days, and at the end of the day, I wake up, I pull my head up and I'm like, I can't believe this. This has been so incredible this day. Yeah, it was long, but it was so worth it. And it was amazing and I loved it. And then there have been days in my career where I'm working 15 or 16 hours and I'm like, I think I want to crawl in a hole and never come out. It's not the hours that you're spending that burns you out. It's the hours you're spending things that you don't want to be doing that leads to the burnout. So I need you to make one decision daily.

Jasmine Star 00:19:26  Am I going to post today? That's it. Am I going to post today? And if you say no, Owen, the no. It's okay. I don't need you posting on social media every day. I don't know if your business needs you posting on social media every day, but if you say no, I'm not posting. Then own that and understand. If you're not getting results on the back of social media, it's because likely you're not posting on social media. But if you make the decision to post at least once a day on social media, then you have to say, in order for me to post once a day, then I need to make the commitment to do that. In fact, recently over the past year, in 2024, and then as we got into 2025, I started realizing that I wanted to make myself be accountable to nobody but me. And I realized that when I was at the gym and I was sharing that, I was working out like I had always been working out.

Jasmine Star 00:20:16  That has never been the thing for me. But what I realized was that I was giving myself the ability to be inconsistent with my workouts. And so I told myself, I'm going to take a picture every day that I'm at the gym for nobody but me, and I'm going to put on stories because it disappears after 24 hours and people will probably be annoyed. But it's not for anybody but me. It's for me to stay accountable. And so on social media. I started posting a picture of me at the end of my workout, and my mantra every time I leave the gym is like, I didn't want to work out. I'm glad I did. Didn't want it. Didn't want to do it. Glad I did. I started showing picture after a picture after picture. And then slowly other people started posting the same mantra. And one day my business partner, my co-founder JD, had asked me, do you think that people know that your mantra is not just for working out, but for business? And I thought to myself, oh, I don't even think that.

Jasmine Star 00:21:12  I realized that that mantra was just as much for business as it was for working out. There are so many things in the business that feel so heavy. Social media is one of them. I don't wake up and I'm like, I'm so excited to post on social media today. This gives me life. This is amazing. You want to know what? Every time that I make a plan for social media, and every time I post on that day, you want to know what I tell myself? I didn't want to do that. I didn't want to make that piece of content when I made it. And I almost didn't want to spend the time to actually write a caption for it. And I didn't want to do it, but I did it, And I'm glad I did. So I understand, friend, that you feel overwhelmed and burnt out, but all I need you to do is make the decision. Am I posting? And if the answer is yes, then you got to make a way to do it.

Jasmine Star 00:21:57  Pare the end. And if the answer is no, hey, no problem. I'm here for you. It's all good. But you cannot complain about the results that you don't have from the work that you don't do. That's it. And I say that with a lot of love. All right. Melissa Gilbert asked, what's your advice on using scheduling software for posting? It feels very much like a set it and forget it approach. I find true connection comes from the moment, from the from in the moment post, or what's on our hearts and then engaging with others. So first and foremost, before I get into my answer, I'm going to tell you that as somebody who has advised and coached and taught and mentored entrepreneurs, I already know her answer. When somebody comes to me with their answer. I'm not going to spend any time trying to change your mind. Are we on the same page here? But because her comment, her question was upvoted three times, I'm going to honor this space.

Jasmine Star 00:22:55  But you and I are being real, right? What is she actually asking? When I do coaching on the inside of social curator. We have a coaching methodology and an acronym called Q, u a, and this is how I coach. Somebody asked Q a question, and then my job as a coach is to look at you. The underlying question there's always a question under a question. There's always a question under the question. Then the first A is action. Well, what are you going to do now. Because it's not enough to get an answer or insight. And after you take action accountability, how do you find a group of people to do it with you to keep you accountable? That's the question. Underlying question. Action and accountability. So when I read Melissa's question, what advice on using a scheduling software? That's her question. What's your underlying question? Do you agree with me? Can you cosign? I wouldn't try changing somebody else's mind, but I will say, based on walking through over 40,000 entrepreneurs on the inside of social curator, this answer is not a one size fits all because I actually do agree with Melissa.

Jasmine Star 00:24:00  Posting in real time allows you to engage and see things differently, and when you schedule it is. It doesn't have to be, but sometimes it lends itself to a set it and forget it. But the thing that I know is doing whatever you need to do to stay consistent is the best. There are so many entrepreneurs who, if they don't plan it and schedule it, it won't get done. So if you're asking me which is better to, you know, plan it, schedule it, maybe not engage in real time or not post at all. You know what I'm going to say, right? Overall, yeah, I wish everybody posted in real time because in social media would feel real and at times it just feels so acrimonious. And in January 2025, Mark Zuckerberg came out and said openly that they were changing the terms in which content was actually being distributed and what was going to be what he called censored. And it changed the platform forever thereafter. And so oftentimes when you set something and you forget it, you run the risk of kind of being tone deaf to what's actually going around.

Jasmine Star 00:24:57  So overall, if you can post in real time, well, great, I see you. I honor that. But for the vast majority of business owners and entrepreneurs and founders, it's very difficult. So I'm going to say do whatever you need to do to stay consistent. If that is using a scheduler, bless it all. And if it's not, bless at all, but do what you need to do to stay consistent first and foremost. Zach asked, what's your best advice for being unattached to the outcome and keeping motivated regardless of the outcome? Before we talk about what I believe I'm going to say, I need to come out and clearly outline when it comes to the outcome. The outcome is always unpredictable. The outcome is always Uncertain. The outcome is always a lesson and the outcome is always happening for you. So when you say or you ask, how might I be unattached to the outcome? Well, first we need to redefine that an outcome isn't a result. I can tell you the exact definition of an outcome.

Jasmine Star 00:26:03  Unpredictable. Uncertain. A lesson is always happening for you. If you say, how do I remain unattached to the outcome? Well, you can't stay attached to something that's unpredictable. You can't stay attached to something that's going to be like a little bit of a sore tooth in your mouth. So if you say, how do I say unattached? Understand it will never look or work the way that you had expected it. But I want you, Zach, to understand that everything is happening for you. If you say I have a goal, great. In fact, I would encourage you. When it comes to goal setting, I always encourage people to have a good, better, best goal. Because there's a range and a wide swath of how you might win. Oh, we did a good job here. Oh, we did a better job here. This is the best we've ever done. This is our big stretch goal, right? So I encourage you to have a good bet. Or best bet.

Jasmine Star 00:26:50  You want to know what the thing I hold true again and again is? I am in control of the effort. I am not in control of the outcome. I am in control of the work I do to get a result. But the result in and of itself is not controlled by me. So if I know that I gave it 110% and I stuck a fork in an electric socket and I learned a bunch of lessons and I did it wrong, and I totally messed up. You want to know what it was happening for me? Because the next time I do it, watch out. Because if you didn't kill me, I'll come back. Know what I'm saying? So how do I remain unattached? Did I do everything I could? Because if I did everything I could. And I learned lessons. Next time, we're getting better. How did this ask you?

Jasmine Star 00:27:29  What key strategies.

Jasmine Star 00:27:30  Would you recommend to entrepreneurs looking to scale their businesses while staying aligned with their core values and vision? When you want to stay aligned to something, Thing repeated.

Jasmine Star 00:27:42  If you want to stay aligned every time I go to the gym, I'm telling you, I do not want to go there. I do not want to go there. I do not want to go there. I do not want to wake up at 430 in the morning. I do not want to walk in the cold gym. I don't want to park in a parking structure and then take ten minutes to walk in. I don't want to go up and work on a platform or lift weights when all at the time that I go to the gym, it is 98% men working out in the morning, and I'm up there and I feel a little bit uncomfortable. I feel like I don't know what I'm doing. I feel like I'm weak sauce because I am. But the thing that I tell myself, which is my personal core value, is you are mentally strong and you are physically strong and you are strong for her, and her is my daughter. My core value is I decided to change my life in 2022.

Jasmine Star 00:28:25  I deeply struggled becoming a mom and an entrepreneur and building a tech company. In 2020, I put on a lot of weight and I didn't know that I had put on a lot of weight. I was wildly stressed and if I look back at it, I was like, oh girl, I think you were a little unhappy. It was a little hard, and I didn't know how much weight I had put on. I realized that if I want to live a long, healthy life with my daughter, I need to build muscle mass. I need to change my relationship with what I put into my mouth, and I need to celebrate the journey. My core value is I am strong of mind. I am strong of body, and I'm strong for her. That's my core value that I repeat again and again. So how do you stay consistent with your core values as a company? Repeat your core values. Let everybody know within your organization what those core values are. If I were to walk down a hallway and I am looking at a member of anybody as part of our organization, I'm going to ask them what.

Jasmine Star 00:29:12  Give me one core value. They need to know we have three core values and that is to own it. That is play to win. And that is extraordinary is our baseline. Repeat those core values. And I want you to use your core values as an anchor to your vision. How do you stay aligned. You ask yourself that's the vision. Have we departed or are we not being extraordinary? Are we not playing to our best? Are we not thinking and acting like Olympians? Are we not sacrificing the things that we need to do? Are we not going above and beyond to blow people's minds? Are we blaming or pointing fingers? Are we running late on our tests? Are we not dependable? Because if those are those things, those are the things that are going to keep us from the overall vision. And lastly, I want you to use your core values in team assessments. How can you tell somebody I think there's room for you to improve, or how can you tell somebody, I think you're killing the game.

Jasmine Star 00:30:00  You can't be like, I feel this way as a leader organization, as somebody who's giving feedback, you can't say, well, what I feel is feelings change, feelings are fleeting, and feelings are super individual. If I want to tell you you're doing a good job and I say, I feel like you're doing a good job, well, what what mood am I in? How does that say if I'm sitting across somebody, I'm like, I think you're doing a good job because here is how you have owned these responsibilities and you smashed it. Here's how you play the one I saw you show up in Times and Desperate measures, and you did incredible things like an Olympian would do in the last minutes of a game or competition. And I've seen you be extraordinary. I've seen you be extraordinary in this instance, this instance that is using your core values to reiterate what it is that you do in January of 2025. I debuted a podcast talking about how to build plans for your year, how to build and plan for your year.

Jasmine Star 00:30:50  And there I also debuted that we had released a new set of core values for our organization, and we're using these core values to reach a new vision and act in new ways. So that's going to be my encouragement to you. What are your core values? Repeat them again and again. Use your core values to point you to the vision and use those core values in team assessments. All right. That is going to be a wrap up. I mean, the questions that you guys brought were just your fire. And if we are not connected on any social media platform, please find me at Jasmine Star when I ask for your questions and you deliver this goodness, we could do this all day, every day. I'm here to serve. If you found this interesting, insightful. If you learned anything at all, it would mean the world to us for you to drop a review. It takes 30s, but I'm telling you, it will give you 30 years of good luck. Kind of sorted. Thank you for watching and listening to The Jasmine Star Show.