The Jasmine Star Show

Overcoming Doubt, Building a Brand, and Owning Your Power with Ed Mylett

• Jasmine Star

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If you’ve ever felt stuck, overwhelmed, or like you’re constantly hitting roadblocks… this episode is for you.

I sat down with my friend Ed Mylett on his podcast, and we went deep—so deep that I knew I had to share this conversation with you.

We talk about:

✅ The sneaky ways a victim mindset keeps you stuck (without you even realizing it!)

✅ How to shift your beliefs so you can change your reality

✅ The truth about personal branding and social media success

✅ The #1 thing that makes or breaks your business growth

And here’s the thing: at one point in my life, I was unknowingly holding myself back. I thought I was doing everything right, but my mindset was actually keeping me from the life I wanted.

When I realized I was operating from a place of powerlessness, everything changed.

So if you’ve ever felt like things aren’t working—no matter how hard you try—this episode is your permission slip to rewrite the narrative and take back control.

Listen in, take notes, and get ready for a major breakthrough.

Click >>PLAY<< to hear all of this and:

[00:00] Welcome! Why this conversation is a must-listen.

[01:45] Jasmine’s journey and what’s changed in the last 6 years.

[03:28] Breaking free from a victim mindset: The realization that changed everything.

[07:21] Social media and branding: What actually works (and what doesn’t).

[09:15] Consistency is the key to success (and why most people get it wrong).

[13:45] Mindset leaks: How limiting beliefs in one area affect your entire life.

[17:30] How to shift your perspective and start believing in new possibilities.

Listen to Related Episodes:

Connect With Ed Mylett:

Ed Mylett is a globally recognized peak performance expert, entrepreneur, best-selling author, and podcast host. His podcast, The Ed Mylett Show, is one of the top-ranked business and mindset podcasts, featuring high-profile guests who share their secrets to success.

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📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

For full show notes, visit jasminestar.com/podcast/episode553

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I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Katie Haahr 00:00:00  Hey there. Welcome back to the Jasmine Star show. I'm Katie, president of social curator. And today we're bringing you something extra special. That's right. A conversation that originally aired on the Ed Millette show. And it was just too good not to share again. Now, if you don't know him, Ed is one of the most influential voices in personal development and business. And when Jasmine had the chance to sit down with him, y'all, they went deep. They talked about everything from overcoming a victim mindset to building a powerful personal brand, to what it really takes to show up when people are doubting you. So if you've ever felt stuck, overwhelmed, or like you're trying too hard. Buckle up my friends. This episode is for you. Let's get right into it.

Ed Mylett 00:00:44  Welcome back to the show, everybody. So this week I'm so excited to share a great friend with you. And you know, not a lot of people get invited back on the show. It's pretty rare that we have someone on two times, and if they have been on more than once, it means they crushed the first time and or I love them.

Ed Mylett 00:01:02  And in this case it's both. And so my guest today has the best name in all of the business world and the personal development world. Jasmine star joins us today. And most of you know Jasmine. But if you don't, world class speaker I mean, unbelievable. Speaker. One of my favorites to listen to, thought leader, podcast host, CEO, entrepreneur. Wife. Mother, friend, sister, daughter, incredible human being. Jasmine star, welcome back to the show.

Jasmine Star 00:01:31  Add my let me I can't.

Jasmine Star 00:01:32  Get those Ed Mylett gangster tears too early in the show man. You know gangster tears like when it comes up in your eye but it doesn't fall like gangster. Thank you for that intro, man. Thank you. It's just warms my heart. Thank you for calling me a friend. That is exactly what I consider you.

Ed Mylett 00:01:45  Thank you. You know what? You know, the more we've been around each other, and this is a little group that we're into with Brendan and some other people.

Ed Mylett 00:01:51  I've just watched you blossom the last few years. The first time I had you on the show, because I thought, you know what? If this one was a stock, I'd be buying because she's going to go up and you have. And a lot of things in your life have changed, say, since 6 or 7 years ago. And you're on the first time. I'm just curious. Interesting. First question, what have you really learned, like some lesson major takeaway that surprised you the last 6 or 7 years and either life or business. Just something you're like, whoa, I had an epiphany about something. What would it be?

Jasmine Star 00:02:18  Oh, are we going here? We're going to get a little bit ugly. I'm going to be very honest. And it's probably you're going to people listening right now are either going to love it or hate it. But I will absolutely admit that I was dwelling in a place of victimhood, and I couldn't even see it as such. I was saying that I was rendered powerless around a situation.

Jasmine Star 00:02:37  And when you say that you are powerless, what your mind is telling you is what you actually believe. So at the time, the last time we had the ability to film together, we were in person and nobody knew behind the scenes the depth and the amount of time that I was waiting to become a mom. My husband and I had started the adoption journey 2017 ish. And by the time we filmed, I think it was like 2019. We've been waiting two years and it was a series of no, no, no, no. And I will tell you, I didn't think that I was saying that I was a victim, but the voices in my mind were saying, well, it's this person, it's this thing. It's this system that's rendering you powerless. You can't get what it is you want. Despite my best efforts at I mean, we hired the best lawyer. We went through international adoption. We were looking at foster to adopt. We did it all. And it was always closed door, closed door, closed door.

Jasmine Star 00:03:28  And it wasn't until I started understanding that my belief made my reality. So if I believed that something was in my way, it was. And if I chose to believe that, I just had to find a way around it that was true to. So I started choosing a different system of belief that rendered me powerless and started asking myself, can you not just trust? And can you not just believe that the right child is going to find you at the right time. Instead of saying, I will never be a mom because guess what? Energetically I was never going to be a mom. Could I not just say that in the right time? The perfect child at the perfect moment, on the perfect day, will find you so that you can create your version of a perfect family? When I started choosing different thoughts, I went from feeling powerless to a lot more powerful. But it took me years to actually learn that.

Ed Mylett 00:04:16  That surprises me that you didn't have that already. You know, it's interesting.

Ed Mylett 00:04:20  I think sometimes I don't know if it's a mask or whatever it is, but there are certain people that I would have never known that you struggled with the way you thought or your mindset or anything like that, because externally you put off this incredible energy. You're obviously very pretty. You have unbelievable vocabulary. You know, Jasmine's unique. You guys in the sense that there are not enough Latina influencers. And, you know, I'd love to see more people that look differently step into this space and flourish because it's needed. And that's one of the reasons that initially I had Jasmine is I thought, she's so unique in this space. And by the way, we're going to get into this in a minute. If you ask the average person Jasmine's expertise, I think they would tell you branding in social media, I know well enough that it's far beyond that now, but we are going to get into that because I know if I have Jasmine Star and I don't ask her some branding and social media stuff, people are going to be really frustrated with me about it.

Ed Mylett 00:05:12  Is there something?

Jasmine Star 00:05:13  Yeah. Okay, okay. Two things. Number one, thank you for highlighting that. There should be. And we really want to have more representation with female founders, women of color, Latinas, all of that. But there was one thing too, like, oh, you know, Jasmine, I would never have guessed that. And you know what? And you're right. I am a woman of integrity. What you saw was 100% my truth. But all of us, and this was the thing I couldn't see, is that when it came to business, I was growth mindset. Rather, I was like anything, let's go all the time when it was a project, when it was to set a goal, when I said, oh, this is some impossible dang crazy dream, I'd be like, we're all in. And for some reason, we can compartmentalize aspects of our life where we're growth mindset or we're a limited mindset. Very true. I had no idea that the narrative in my mind was growth in some aspects and limited in another.

Jasmine Star 00:05:59  It wasn't until I flipped the script and I started understanding. Girl, the voices that you're listening to align to you. So that was just like the main caveat. I'm 100% myself, but it took me a while to realize that I was not in the best place mentally, in a different aspect of my life.

Ed Mylett 00:06:12  It's interesting you say that because you can't compartmentalize these things. Right before you and I went on air today, you were asking me about my health, and I was listening to myself talk about my health. And I'm like, I would not talk about myself or anybody in that light, any other area of my life other than my health. And I wonder if this week mindset I've gotten my health is contributing to my weak health. I was literally just thinking this when I was introducing you. I was still kind of in our previous conversation before we went on. And so you're right, you can have one mindset, you know, as a mom and think you're incredible and you're growing, but in business you're not or in your body you're not in your spirituality, you're not super true.

Ed Mylett 00:06:48  Is there something That on social media or branding. I'm curious in that one space because you are, to me, one of the very few gurus in the world on this. Is there something that you're doing differently now than you were doing years ago, because your life is your social media like I did her podcast, you guys, I went to her home. It looks like her social media, it's just it's beautifully curated and everything's in place. At least when I came in. When you cleaned up, when I came over. But is there something that you would say is a lesson you've learned in the last 5 or 6 years that's grown your social that maybe you didn't know before?

Jasmine Star 00:07:21  No. I'm actually going to say the complete opposite. It's the very things that I started early in my practice that I still do today, and it's just brick by brick. I think that there's this temptation for us to say that there's going to be like a tipping point. It's like the overnight success, the magic pill, and what it has always been has been a level of consistency.

Jasmine Star 00:07:41  And so when people say, well, have you done anything different in regards to growing your social media? And people say, oh, Jasmine's an influencer and you can tell me anything you darn well please. As long as you know I'm serving you well. I like to call myself an entrepreneur with influence, because what my leadership is and the things that I'm building are on the back of a business that has influence, where as an influencer, no tea, no shade. What they're doing is they're building out themselves, and then they get to be compensated for the things that they sell for other businesses. I want to ultimately sell and promote something that is going to be generational wealth for me. I want to build my acumen as a female entrepreneur. Having said that, what were the key cornerstones? Let's just be real. The key cornerstones when it comes to building social media and or a personal brand are the key cornerstones when it comes to building your mental health, your physical health, your spirituality, your family life.

Jasmine Star 00:08:26  Consistency. Be a person of your word. If you say that you are going to post one time a week, eight times a week, 18 times a week, stick with it. My second part would be have a plan. My mom always said, if you fail to plan, you plan to fail. Like that was just the truth. And so what happens is we want that level of consistency with our social media, with our spirituality, with working out. But if we don't plan it into our day, guess what? It's not going to happen. Yeah. And lastly, ask people what they want that we think oftentimes when it comes to social media is like, well, we need to be interesting and we need to be vivacious. Actually, part of the reason why you have excelled is because your content is less about you and more about what you empower people to do. It's true. So when you ask people, hey, what do you want to know more of? What are you interested in? And content begets content.

Jasmine Star 00:09:15  You create enough times, you're gonna get one person to ask you a question, and then you're going to say, oh, you know, Stephen from Chattanooga had asked me this. And all of a sudden, when you're putting out that content that people are asking of you, you're prepping your audience to start asking you more. So then, you know, you can be like, Ed, do an ask me anything, go on stories, put out content as you see so fit. And so Ed and I had a conversation before we had started, and he's taking a little bit of a step back in regards to some aspects of social, but he is still consistent with his podcast. He has a plan for his podcast, and he's listening to what people are seeing, watching and saying in regards to serving them better.

Ed Mylett 00:09:49  Yeah, I also listened to you. Here's how you ended up coming back on one. I've wanted to for a while, and then a couple weeks ago I was watching your stuff and you had talked about some hate you had gotten online.

Ed Mylett 00:10:01  I want to talk about this, though. And someone had said, oh, she tries too hard and I think someone looks at you. You had a great husband, beautiful family. You're financially successful, you really live in a good life and you have influence. You make an impact. And I think maybe they think maybe someone like you has thicker skin than they do. And then last night, one of our really good mutual friends, I won't say who, but had called me and she had thought she was left out of a meeting we were all having. It turns out that meetings not happening, but she was very hurt. And I'm wondering how you deal with criticism and hate, because I think the reason people don't keep their word on some of these things is they're afraid. They're afraid they're not enough. They're afraid they're going to get criticized. They're afraid they're going to be rejected. Some of them may even be afraid that they're going to be successful. So how do you deal with that? Because even to this day, even someone like you, it affects you.

Ed Mylett 00:10:54  I assumed, like you even posted about it. So tell us about that.

Katie Haahr 00:10:58  It absolutely.

Jasmine Star 00:10:59  I am. I would just not lie. It never feels good to read something about yourself that was said directly to you, or said to somebody else that you had come across, and the chasm between who we are and who we want to project ourselves to be on. Social media is so wide, so that if somebody drops a tiny kernel of truth that has a little bit of a sting. So when somebody says, oh, she's trying too hard because so this is what happened. Somebody had sent a DM and they responded to my story, thinking that they had forwarded that story to somebody else. But that comment came to me, oh, look at my dad always said time got in truth, everything is revealed with time. God in truth. And so I knew exactly where this person stood. And that's totally fine. And the reason why it hurt was because it felt a kernel of truth in it.

Jasmine Star 00:11:48  I do try hard and I am not the most talented. I am not the smartest. I am not the cutest. I am not the richest. I'm not the thinnest. I am not the whitest, the blackest, the brownness, the purple. I am none of those things. So you know what I do? Try. It doesn't come easy to me. And if I exude trying, then so be it. I would rather be criticized for trying and failing than being criticized for doing nothing at all. And here is the irony of it all. And if we try or we don't try, they're going to judge. If we sit on the couch or going to run, they're still going to judge. If we eat the pizza or a green smoothie, they're still going to judge. So people are going to judge anyway. Do you? Going nothing less doesn't keep you safe. Doing something less robs you of the purpose you were put on this earth to do so. Let them judge. Let them see me try.

Jasmine Star 00:12:40  I will be unapologetic about it. It doesn't mean that it doesn't hurt, and it doesn't mean that I have thicker skin than anybody else. I just choose to continue doing me because I was put on this earth to serve somebody. And if you ain't that person, no problem. But if somebody is hearing this right now and I'm serving them, girl, I did what I was supposed to do today.

Ed Mylett 00:12:57  That's it. Yeah. By the way, you are. I can tell you right now, that was one of the most fired things on the podcast in like five years right there. And by the way, girl or boy, trust me, because that's right. That's right. There's a boy right here. Very fired up. You know, that sounds incredible. And like I my blood's pumping even a little bit better than when we started. But let's talk about how a little bit like how you do it. So I know that one of the things you really wanted to do more of, but had some trepidation about was more stage speaking.

Ed Mylett 00:13:27  So I remember back in the day, in fact, you're so generous to Max one time. Who? Yeah, she ended up buying my son a ticket to an event she was speaking at. And I mean, literally buying the ticket. Not like comping a ticket. She bought my son a ticket to an event. I did not know that until after the fact. However, at that event I asked my son sincerely. There's like 20 speakers. I said, who is the best speaker? And he said, your friend Jasmine was dead. But I know at that time you still had a lot of anxiety about stepping out on stage and speaking for whatever reason. So do you still have it and what did you actually do to overcome that fear? I'm sure. I'm sure you stepped out and did it, but was there anything else, mindset wise, thought wise? And then what did you learn from stepping into that uncomfortable place?

Jasmine Star 00:14:11  You know, and for better or for worse, for better or for worse, there is the fear of the known and there is the fear of the unknown.

Jasmine Star 00:14:18  And every time I get up against those two options, I have trained myself to choose the unknown. This goes back to the thing I just said I would rather fail at something I love. I would rather be judged for trying. I would rather try something and not do it, than to get on my deathbed and wonder, what if that had happened, because I think that the last time we were on your podcast, we talked about my mom's battle with cancer. And what I didn't say on that podcast was my mom is still here with us today. And so all of that was a training of my mind to break my frame of reality that if I at the time, I was 25 years old and my mom was 50 and she was diagnosed with brain cancer and cancer of the central nervous system, her diagnosis was terrible. It was beyond bad. She had battled for nine years and then they said, this is it. The time of her life had come and we had to make some very hard decisions at that time.

Jasmine Star 00:15:06  Lo and behold, there was a miracle working on in the background. But at that moment I had this reconcile that we are not guaranteed time. And so if we aren't guaranteed tomorrow, if we're not guaranteed an hour from now, then why would I ever rob myself of trying to do something if it was put inside me? And I have firmly believed that I wouldn't have the idea or desire to step on a stage and help other people if I didn't think I had the capacity to do it. And I didn't wake up this morning and say, you want to know? I want to be like, I want to go on the PGA tour. Of course not. I didn't have that idea. Right. So if you have an idea you want to become a baker. You want to become a teacher. You want to become a lawyer. I want to become a videographer. You want to become a supermodel. You wouldn't have that idea or desire in you if you didn't have the capacity to achieve it.

Jasmine Star 00:15:52  So when I talk to Ed, who I write to me and Ed and I say this to anybody, I don't just say this because we're on your podcast. You are hands down the most phenomenal speaker I have ever sat and studied because, boy, I study you, I study you, I study the hands, I study the back, I study the lean down. And I'm like looking at what it is. And I feel like when I watch you speak, I am studying the game of Venus and Serena Williams. I'm watching somebody at the prime height of pure and utter Clydesdale perfection saying, that's the bar. So when I have the opportunity to ask you, like, hey, how do I get better? How do I show up? It was just exposure therapy. It was just saying, like, the more I do something, the less it scares me. Yeah. So back in the day when Max went to that event, I'd just say, you've got to get your reps in, girl.

Jasmine Star 00:16:39  You got to speak at these small, little tiny stages before you ever get to a big stage. And still to this day, I had a speaking event last week. I was dripping sweat. I was doing deep breaths, deep breaths, and I said, the minute you get in, if you make it through that first five minutes without fainting or passing out, you're going to be okay. And so, you know, people ask us, so what's the secret? The secret is reps and reminding yourself your life is not in danger. If you fall flat on your face, you're going to have another opportunity to do it again. This is not the last and only or final time.

Ed Mylett 00:17:07  Jasmine. My gosh, this is so good. I'm just watching you. I mean, you're at a totally different level. You're. And by the way, thank you for saying that. I'm just listening to you rip right now. I'm like, my gosh, she's so good. You bring massive energy. Like, even today.

Ed Mylett 00:17:22  Like I'm trying to even get to where you are energetically today. Seriously. And and and yet I know you well enough to know, like any of you listening to this man or woman, like a lot of life runs a company, has to do all of her social media posting. wife, mother. Like I said early sister, she's got a twin. Like, I know her life, right? I like a lot of you. Like there's a lot. And and I wonder what you do to protect your piece. To quote our friend Trent Shelton, is there anything that you do as a ritual or a practice or habit so that when you do show up, it's pretty much your A game? When you show up? Do you think a lot of moms or dads out there, like I'm so spent at work, it's kind of my see game with my kids? Or, you know, I'm so busy with my kids and work. It's I work out, but it's like a D workout.

Ed Mylett 00:18:10  What do you do to show up like you are today and your A game? Do you take breaks? Do you have a ritual or prayer thing? You do mental health stuff like what do you do?

Jasmine Star 00:18:18  I would say three things keep me at this energy level. Number one, it's rituals. So every single morning without fire, I will get up and I will pray and I will meditate and I will journal now before anybody is like, well, that must be nice. How long are you spending doing that? Honestly, it's about 15 to 20 minutes. I'm going to get in what I can get in, but I have to start my day that way because it's super grounding. I get into a gratitude practice, I get into a meditation, I pray, and then I read. And the second thing that without fail, six days a week I am working out and I am waking up early. I'm having my quiet time and I'm working out before my husband or my daughter are awake. I am really highlighting that time as just solo me time.

Jasmine Star 00:18:56  I have to fill my cup because my team, people who I serve my business, my daughter, my husband, my family, my friends, they're all taking for my cup, which I love. But if my cup wasn't full, if I didn't take care of myself first, I couldn't serve and be in that place. So between the prayer, meditation, gratitude, between working out and then it's a little bit difficult for a lot of people and I respect it. But I have to say, I live and die by my calendar. My team feels every single moment. If you were to look at my calendar, people would look at that and be like, that is disgusting. I could never have a calendar like that. But literally minute by minute by minute, my productivity is really high because every minute of my day is calculated in planned. And I think that that level of discipline. So we restrict ourselves so we can indulge. I think that shutting my computer at 5:00 every day is an indulging opportunity.

Jasmine Star 00:19:49  I get to hang out with my daughter who gives me life. I get to hang out with my husband, who gives me life. I get to cook together, or we go out to eat, or we go to the library, or we go to the park. That gives me life. My energy is filled in the beginning of the day, and my energy is sustained at the end of the day, because in the middle of the day, it's take, take, take, take, take. So I like to protect my energy and to sustain my energy on both sides.

Ed Mylett 00:20:08  Of the day. It's so good, you know, that's a secret. Everybody is. If you watched elite performers, how they manage time and use time and how precious it is to them, there's it's funny, some of my most popular clips or how I talk about my mini day and compressing time frames. Also some of the funniest clips online. There was an interview I did where I misquoted time and stuff and it's just just like got millions of views.

Ed Mylett 00:20:30  But it's the same clip actually twice. It's my most liked and my most laughed at. But the point that is that I think if people spent a day with you, like even scheduling the show today, first thing I said to you before we got live, as I said, hey, you're hard to book. And she's like, I got an hour here. I got an hour next Wednesday. And what I loved about that is I didn't feel guilty because that's how I am. Like, my days are like, bang, bang, bang, bang, bang, bang and I love that. But I also have these practices like you do that feed me. I think there's levels to this game in life, and if most people knew the way that we viewed time, they would begin to see it as more precious and use it a little bit differently, or frankly, not waste it as much so that when they so that you can indulge, like you said, that other thing you said earlier, by the way, about exposure therapy, I'm stealing that about, you know, just exposure therapy.

Ed Mylett 00:21:17  On getting more comfortable doing something was brilliant. All right. We better do some social media and branding stuff or I'm going to get in big trouble. So give us some advice on social, like your social looks like you. What I mean by that is like even how your office is set up there, the look, the colors, there's something when you go to your page that it's pleasing, it's pleasant. My mind when I was posting it was just a, just a just a mess. But I'm kind of a mess. So it sort of fit me too. Right? But what advice would you give? Someone's listening. Okay, look, I'm not a big social media person, but I probably should be doing more of it. What would be something tangible you would tell them to do?

Jasmine Star 00:21:55  Well, what we've seen. And so I'm going to geek out for a second. And this morning and you start yawning, you just say, girl, let's move on to the next thing. And so I love I love history.

Jasmine Star 00:22:03  So I didn't learn how to read until I was 11, I was homeschooled, I was never like the smart or the intellectual kid. And that's okay because you found ways around to find things that were actually interesting. So coming from like a storytelling oral family, my dad loves history, so he would talk to us a lot about history. So there's this deep, ingrained love of history. So I started realizing that into adulthood, one of my greatest assets as an entrepreneur was to be able to understand that history repeats itself, and if history repeats itself, cycles of business repeat itself. So what we've seen is a cycle in which marketing existed. Let's go back to Oprah, right. Oprah. Foundational. The channels of marketing at that time, during the 80s and early 90s, newspaper, radio ish and television. Those are the only three ways. Now, if you didn't have cable and a lot of people did not have cable, when Oprah started getting up those markets, you were really dominating television at 3 p.m. every day.

Jasmine Star 00:22:58  Very few other things could be distracting at that time. If you wanted to have some sort of education, entertainment or enlightenment. Oprah served that really well. And then all of a sudden, if we were to flash forward into the timeframe of Paris Hilton and Kim Kardashian, well, then the platform started diversifying. People were no longer just watching TV. They were watching TV, they were watching cable, they were on Facebook, they were on Instagram, they were on Twitter. They were on YouTube. Ish. So what happens is Kim Kardashian and Paris Hilton were able to capture a new market that didn't exist in the open market. So they found rich right plan that not a lot of people were paying attention to. So because people weren't creating content at that time, they went through and they said, we're going to create so much that we're going to dominate this platform. Shortly thereafter, MrBeast comes on with long form YouTube content, but as you've noticed, there's been more platforms and more ways for people to become attention driven on what they find important.

Jasmine Star 00:23:54  No longer just the newspaper, just the television. Now you have a litany of ways for people to find information, get educated, entertainment or enlightenment. So if you are understanding and saying, I need to be on social media, the temptation is to think I need to be on everything in all ways, of all things, and you get burnt out, overwhelmed, and you don't see any traction. But that is like deciding, I'm going to go to the gym and I'm going to swim on that day. I'm going to work on my arms, my back, my calves, my toes, my lats, and all of a sudden you're like, why don't I have a six pack? You were doing a lot, brother. Like, so what we need to do is we need to say, how do we focus? And the good news is that what we're starting to see now in marketing trends is people want deeper content, not wider content. People want to choose their platform, and they want to go deep around niche content, fitness, comics, cooking, whatever your shtick is, don't think that you need to talk about all the things on all the platforms in all the ways.

Jasmine Star 00:24:49  If you're just saying, I want to prove myself that I can be consistent, great. Let's start simple. Pick a platform and pick topics. If you are building out personal development, what about personal development? Do you really want to talk about? Is it mindset personal development in regards to a belief system, personal development in regards to positive thinking? Whatever it is, pick your lane, stick to that lane. Go deep, deep, deep. Build a small audience, not a fans. People who like what you do, but of evangelists. People who will tell other people about your account. You serve that small group of people, and then they go and tell their friends and their family to really be about you. That's true growth. And that will take a long time. Which leads me to set like the second point about social media and where we need to be. Patience, patience, patience, patience. You will not get results in three months. You will not get results in six months.

Jasmine Star 00:25:42  You might not even get real results for a year. So if you go in and saying, I'm going to go on one platform, I'm going to serve a small group of people, I'm going to be consistent, I'm going to have a plan. I'm going to ask people what they want, and I'm not expecting anything for a year. All right. Now we could talk.

Ed Mylett 00:25:59  I, second every single thing that Jasmine just said. One of the mistakes I made that I got away with was broad content when I started, because mine was. And it still is broad. But I think a lot of times my audience particularly looks at me and thinks, oh, I can talk about everything I can do fitness, spirituality, business, marketing, you know, personal development, wellness, and I really don't believe that's the way to go. I believe what you just said is deeper, not wider. I totally agree with that.

Jasmine Star 00:26:26  Well, well.

Jasmine Star 00:26:27  Ed, if I might, and correct me like I love, I love, I love being corrected.

Jasmine Star 00:26:31  I really do. So there's this theory called Sheehan's Wall, which in order for you to be able to earn the right to talk about a lot of things, yes, you have to break the wall. And so, Rory Vaden, explain this to me. It's like if you want to talk about tennis and you want to talk about chocolate, and you want to talk about cooking, and you want to talk book reading, well, you can't break the wall with four bullets. But if you decide that you're going to talk about cooking and be the best and go deep and find that platform and stay consistent and have a plan that becomes a cannonball and that will break through the wall. And once you break through the wall, you can then talk about golf, cooking, book reading. So, Ed, he earned the right to go broad with his content because on the front end, for many years, behind the scenes Pre-social media, he built out a business and built out a team of evangelists who knew him as one singular figure about one topic broke through the wall.

Jasmine Star 00:27:22  So what many people saw is the podcast and the social going broad. But what they didn't see all those years before was how deep and wide his audience went. He broke through the wall, which earned him the right to talk about those.

Ed Mylett 00:27:31  You're 100% right. You're by the way. You're you. I'd like to correct you. You're 100% right about that. You are. And also, I probably a little bit older and had had some I don't it sounds like I'm, I don't I'm not bragging when I say this, but I had had some success in I had some credibility in multiple areas before as well. But like you're.

Jasmine Star 00:27:49  A.

Jasmine Star 00:27:49  Yeah, just jealous just a wee bit there just to add my.

Jasmine Star 00:27:52  Life. Just a wee bit, you know. You know. Yeah.

Ed Mylett 00:27:54  But you're not a lot. But but thank you I appreciate you saying that I truly do. I want to go back to life stuff in a minute. I got to ask you one more thing on just business and marketing.

Ed Mylett 00:28:03  First to.

Jasmine Star 00:28:03  Yes. Yes.

Ed Mylett 00:28:05  What is guerrilla marketing like? What does that term mean? It's like in my notes. And one of our mutual friends is like, you got to ask her about two things. So I'm going to do them back to back, ask her about what guerrilla marketing is, because I've heard the term, but I don't really understand it. And then the other thing I'll ask you after this. The same friend told me to ask you two things. So I want to ask you guerrilla marketing first. What the heck? What does that term mean?

Jasmine Star 00:28:24  I mean guerrilla marketing. And for a while, I mean, so this is how, you know, like, I backed myself into business. I don't have an MBA. For all intents and purposes. I shouldn't have started a business. And then yet I did and found success multiple times over. And so now having the ability to sit as an advisor for companies, I'm an investor. I have a holding company. What I could see are trends and patterns.

Jasmine Star 00:28:44  And anytime that I see a marketing rut in a business, I immediately think of guerrilla. And for a long time I thought guerrilla was guerrilla. Like, oh no, no, it's guerrilla like Che Guevara. Okay, so it's guerrilla guerrilla marketing, which means subversive, different, going against the norm, doing something that's so polar opposite than what we are constantly seeing that it can't help but stick out. And so a very common example that I'll use. Many of us are familiar with an app called Bumble. It's a dating app where girls pick the guys. Okay, well, in the beginning, Whitney, the founder CEO, well, she didn't have a lot of money for traditional marketing at the time. You have match and you have hinge, and you have all these other apps that are going out there using traditional forms of marketing and social media. But what she decided to do is say, okay, we don't have a lot of money, but we can get really creative. So she printed out yellow, bright yellow shirts that said Bumble.

Jasmine Star 00:29:34  And she had a contingency of girls and colleges around the United States where they would all wear this shirt. And traditionally a class would start at noon or at two. The class would go about ten minutes. She would have a girl walk into a large auditorium, walk in while the professor speaking. She stands in the front with her bright yellow shirt that says Bumble, and she kind of looks around and says like, oh, sorry, wrong classroom and walks out. This contingency of girls wearing yellow shirts with the word bumble people are like, what is that? They started getting people talking. We're like, yeah, this girl walked in. She was wearing yellow shirt. Yeah, this girl walked in. She was wearing a shirt. Wait, wait wait, what? And so people started searching for what Bumble was. That's classic guerrilla marketing. Getting people asking, what? Wait, how is this going on? And rather recently in the UFC. I know you love the UFC. My husband, JD, I mean, so there was a recent rather guerilla marketing tactic.

Jasmine Star 00:30:20  It says like we can predict the next president and it was actually like a crypto exchange. But people were so interested that they just saw this ad and we're like, wait, what is that? Anytime somebody's saying, wait, what is that? What's going on? Guerrilla marketing. And it's fine. It's when you have people searching to find the answer and hitting your website. That's guerrilla marketing at its finest.

Jasmine Star 00:30:38  It's so good.

Ed Mylett 00:30:38  Are you guys listening to this today? By the way, those of you that have not been listening to the show for like 6 or 7 years, go back at some point and go watch my first interview with Jasmine, by the way. You'll see she was incredible. She truly was. That's why I had her on. I had Jasmine on when she was just really getting going. But I want you to watch that episode and then put it next to today and you will see what hard work and reps, exposure therapy, learning associations, getting around the right people will do for you.

Ed Mylett 00:31:06  I mean, you're talking about someone who has grown tremendously in the last few years. And so this is where I want to go back into, like growing as a human. I want to get into the the juice here. Now, what is self-actualization? I know what the term means, but they said, ask her about this. She's got a good message about this. I'll tell you after the interview who it was that asked me to ask you that quote.

Jasmine Star 00:31:25  Oh, good. Yeah. I have to thank this person putting me in the hot seat over here. Yes.

Jasmine Star 00:31:29  But clearly, clearly, I even.

Ed Mylett 00:31:32  In my own case, like I think I've just gotten so busy over the years that's sort of been like on the back burner for me in the way that I look at it. So what does that term even mean to you and teach us something about it? Because I want to say who it was, but I'm not going.

Jasmine Star 00:31:46  To say.

Jasmine Star 00:31:46  I'm so I'm so happy that we're actually talking about this right now, because you had said, and I think I'm going to actually challenge and invite you to apply a different label to this, because you said I'd put this on the back burner.

Jasmine Star 00:31:55  And after we actually talk about self-actualization, I think you're going to choose a different way to say I put it on the back burner. Here's why. So self-actualization. So there is a social scientist by the name of Maslow. He created Maslow's hierarchy of needs. And so if you're just listening this on on audio, picture a triangle with the apex at the top. And then what you're going to do is you're going to divide that triangle into four parts, the largest at the bottom. Now at the bottom, Maslow says, we have this hierarchy of needs. We cannot find success, joy, happiness. If the base of our triangle isn't covered. The base of our triangle is safety. Do we have food? Do we have a place to live? If if people don't feel safe about having a place to live, or having food or taking care of their family, if they don't have that, they cannot experience true enlightenment, joy, purpose. So once we go through the base things covered, then we're going to go into the next smaller area on that triangle.

Jasmine Star 00:32:51  And that's love. Once we have our basic needs met and we feel safe, we can then accept the love that we think we deserve. Now after that, we then want we go up that triangle a little bit. We want success. We want pursuit of things, but we cannot feel successful if we don't have our safety needs and if we don't feel truly loved. This is why we see a lot of rich people who are crying in their Ferraris. Yep, because they actually think that money or success will get them love. But what it will get would be bot friends and transactional relationships. And so beyond having safety, love, success at the very top, you get to purpose aka self-awareness AKA I'm standing in the light that I am supposed to be in. And so when Ed you had said, oh, I think I put it in the back burner. No, Ed, I truly believe because I know you as a friend, you are safe and my God, you are loved by the people who matter the most to you and you absolutely have found your version of success.

Jasmine Star 00:33:53  Who cares if I think you're successful or not because you've defined your version of success and you've met that, so that when you are actually living in your purpose. So when you're actually finding joy by choosing the stages that you want to speak in and the business ventures that you want and the time with yourself, you're actually at a point of self-actualization and so much confidence that you're standing in your purpose that it's not in the back burner. You're just dwelling in a higher energy level and a higher confidence than most other people. And that, my friend, is power.

Ed Mylett 00:34:18  No, I totally agree with you. I would say in my case, we agree on what the term means to. And I love Maslow's hierarchy of needs. What I would tell you like just being transparent. Sometimes on the show there's like these moments where I say things, I'm like, oh, you're recording this, by the way? I have lived the way that you just described fully for many, many years. But this last year, I sort of went back to safety in the sense that I was so scared about my life and my health.

Ed Mylett 00:34:41  If I'm just being honest with my audience, I sort of, I sort of, I went all the way back down to, you know, in all candor, like, am I safe, am I breathing, am I going to be okay? And so I did put a little bit of all the other elements of my life. Because you are right. I mean, I certainly live my life that way. But this last year, I'm just sort of getting back now to like, okay, it turns out I'm probably not going to die. So let's, let's, let's live now again. Let's live fully. Let's not play defense all the time. So yeah, 100% I by the way, it's one of my favorite conversations we've had on this show. And as long I'm getting emotional sorry. And as long as I can remember because it's important for me what I want to ask you about something.

Jasmine Star 00:35:20  Because you can I repeat back something because I want to document it for me. And so I find myself that I have to repeat.

Jasmine Star 00:35:25  Yeah, you said I realized I'm not going to die. So now it's time to live.

Jasmine Star 00:35:30  Amen.

Jasmine Star 00:35:31  And I just think to myself, if we can all, like, repeat that again and again, that if there is breath in my lungs and my heart is beating, that now is not the time I'm going to die. So why not choose to live, you friend? Oh, Amen.

Jasmine Star 00:35:46  Amen.

Jasmine Star 00:35:46  You're a gift, homie. You're a gift out here.

Jasmine Star 00:35:48  You're a gift.

Jasmine Star 00:35:49  Gangster. Cherry got a little gangster to you coming out again.

Jasmine Star 00:35:52  You cracked.

Ed Mylett 00:35:53  Me up. But thank you. I'm glad you did repeat that. Because you know what? Everybody. I mean, at one point, we're all going to go. And I said this to the person the other day, I said, I already kind of know the end of the game. I get to go to heaven, so I might as well play. You know what I mean? Like, I already know the end of the story.

Ed Mylett 00:36:07  And in my case, in my faith. You know, the case has already been made for me. So why not take some risks in your life? The case has already been made. You're going to heaven.

Jasmine Star 00:36:16  So I already won.

Jasmine Star 00:36:17  Yeah, already won, I already won.

Ed Mylett 00:36:19  It's just true. It's like. And that's what I mean about that. Now I'm getting back to the self-actualization in my life.

Jasmine Star 00:36:26  What holds.

Ed Mylett 00:36:26  Everybody back. So like, it's two of us talking here today. We have all these things about what you should do to make your life better and improve. And then yet someone gets out of the podcast today. So excited feeling in this beautiful state. They're optimistic. They're dreaming. Their energy level has been shifted by you today.

Jasmine Star 00:36:46  And then something.

Ed Mylett 00:36:48  Happens, right? What do you think that something happens is that holds people back? If you were to define even in your case or in most people's cases, what holds them back and whatever that it is, how do they overcome it? I'm asking you difficult stuff today.

Ed Mylett 00:37:02  I'm pushing you.

Jasmine Star 00:37:03  Well, and this is really good because I feel very confident in my answer because it is not of me. There are people who have studied the patterns that occur of why things happen. When do we feel like that? Bummer. When do we feel like, oh, we got hit? When we feel like, man, I just got jolted. And oftentimes it's triggered by what we see. And in recent history, in the last less than two decades, we are holding not just what our friends and family are doing at that very time in the palm of our hand. But millions of millions of people whose lives look beautiful and perfect and amazing. And so even if they're listening to this podcast and somebody out in a walk or sitting in the carpool line or making dinner or listening in their cubicle while they're getting their work done and they're feeling good, well, what happens is immediately after or sometime in the near hour or so, we're going to pick up, I'm going to have a dopamine hit where we look at the thing that will jar us back and make us realize that we're not where we thought we would be.

Jasmine Star 00:38:01  And Doctor Benjamin Hardy and Dan Sullivan wrote a book called The Gap and the gain. And this is why we feel bummed with where we are right now. If you were to look at yourself right now, I don't care if you're in a car that you are not. You don't really want to drive or a car you love. I don't care if you're sitting in a cubicle or the white House. I want you to look at yourself, and I want you to go back to who you were when you were 14 years old. Picture yourself as a freshman in high school and you're walking. You see yourself walking up to your locker, and you shut the locker with your right hand, and you look at your 14 year old self in the face and you say, this is where we live. This is who we got married to. Yes, she drives me crazy, but we married her and we have a kid. And you want to know what that Honda Accord you wanted to buy? I got that in oh seven.

Jasmine Star 00:38:51  I now have, like, a Honda Odyssey. But you want to know what? We're still in the Honda family. If you were to go back and tell yourself what has happened since you were 14 years old. Chances are you would blow your mind. Are that person you are today to who you were. Well, that's the game. That's who you've become. Now, if you were to go into this alternate self, this future version of yourself or the self who you think you should be, you're out here and you're 37 years old and you're working in a cubicle, and you thought that you'd be working in the uppermost left office in a high rise in your city and you're not there. Well, what happens is this other idealized version of yourself who should be thinner, richer, drive nicer cars, going bigger, vacations, have perfect kids, never have dirty laundry or dishes stacked up in your sink. You're comparing yourself to who you think you should be, and the distance between who you are today.

Jasmine Star 00:39:43  And that idealized version of yourself is called the gap.

Jasmine Star 00:39:47  Yeah.

Jasmine Star 00:39:48  And we can choose every day to live in one of them. We will either live in the game, look at what has happened. Look at all this stacked proof. Look at how God never let me down. I thought many times that my life was over that I couldn't get back up. And yet here I stand. And despite it all, it's better than I actually thought it could be. If we live in that place and we live in the game, that our energy, our interactions, our belief system become aligned to our divine purpose in life. Now, if we live in the gap, the things that we don't have and the person we're not, and the way that we think it should be, and the amount of money we should have in our bank account, guess what? They're going to be out of alignment because it will never be enough. So every day we get the choice. And if at the end of this episode, for some reason, you're feeling yourself and then all of a sudden tomorrow, tonight, next week, you open it up and you're like, man, I went to high school with that guy, and then all of a sudden you find yourself in the gap.

Jasmine Star 00:40:46  You say, no, no, no, I'm in the game. And what got me to this point, it's not going to get me to the next point. So I'm going to change my system of beliefs and the way that I show up, I'm going to be consistent. I'm going to create a plan. I'm going to ask others, and I'm going to serve well. That, my friends, is how we continue moving forward. But we have to make the choice. A lot of us, we live in the ether of I don't know why I feel this way. Yes you do. You and the gap identify the gap and choose to get in the game. That changes everything.

Jasmine Star 00:41:13  Oh my gosh, so good.

Ed Mylett 00:41:16  So good. You're blowing my mind. So I'm I'm getting back in the game and I've been in this rut and I just got to start like right now I gotta start I gotta do something today. If you were my coach and I was that person, what would you say? Start doing this? I've changed my mindset.

Ed Mylett 00:41:35  I'm going to be in the game. I'm not going to be in this gap. I'm not going to be comparing. I'm not going to be lamenting that ether thing. You talked about all of that. So okay, now I got my head. I think it's coming together. Right? I'm in the rut. What do I do now?

Jasmine Star 00:41:50  So talk about two things. Our brain loves proof. So our brain is a supercomputer. And so what our brain wants to do is go back and say, what were the patterns in my life that brought me this result? And so what I want to do is I want to stack proof, I want to shape my computer code to make what I have is enough. And gratitude is a shortcut. I want you to have a quick win if you're like, okay, Jasmine, I'm ready to live in the game. Good. Let's not make it about you because you are going to let yourself down because you beat yourself up. But if you were to live in the game, I want you in a professional capacity.

Jasmine Star 00:42:23  If you're like, okay, I'm going to show up in my business for a different way, go back to anybody, somebody who believed in you when nobody else did, and send them an email, a text message, or write them a note and a text message. This is the quickest win. And just be like, hey, thank you so much for being specific about what they shifted in you and when they believed in you. And if you want to start mending personal relationships, reach out to somebody who, oh, it hurts. You know, it's like the person where you're like, I gotta be the bigger person, and I'm grown. I'm over it. And yet you hear their name like, oh, if you are in a relationship with somebody, you just want to reach out and be like, hey, I just want to say, I hope you're doing well. Thank you so much for who I became in the process. Or text your kid that annoying kid who argued with you 12 years old.

Jasmine Star 00:43:05  No, I don't need to take my soccer cleats. And then all of a sudden you get a call at 230.

Jasmine Star 00:43:08  Mom, I need my soccer cleats.

Jasmine Star 00:43:10  Text that child and say I love you. Yes, I get annoyed when you forget your stuff, but I will always love you. Reach out to people who impact you and I promise you the way that they show up will co-sign in your computer system. Gratitude makes it enough. We're going to start stacking those small wins. And then secondly, make a plan for consistency. What do you want to be consistent about? Communication, working out your business, posting on social media, whatever your plan is, and say I'm going to be consistent, going to the gym three times a week. I'm going to be on consistent social media four times a week. Whatever it is, choose your number and then in integrity, stick to the number. But how do you stick to it? By creating a plan. Now, your plan could be as simple as going into a calendar and saying from 1 to 2 is the time that I'm going to create two social media posts this week.

Jasmine Star 00:44:00  From 1 to 2 is what I'm going to go to. The gym from 1 to 2 is when I'm going to meal plan, because I want to make a difference in my life. If you don't have a plan of how you're going to deploy on your consistency, you're going to lose. So gratitude, consistency in a plan, that is where we start taking action today.

Ed Mylett 00:44:17  That's so good. You know, I have to tell you, sometimes when you get a little bit older like I am.

Jasmine Star 00:44:22  You.

Ed Mylett 00:44:23  Do things sort of reflexively and automatically that you just you don't even realize that it's probably a strength of yours. So anytime I just want a second, which what Jasmine just said, like anytime I kind of come up with like a new clear vision for what I want to do, I automatically like immediately. It's the same process. I make the plan. That's right. And I didn't realize that there are actually a lot of people who actually make decisions and then leave the decision without a plan and then like, but they're going to get back over to the plant.

Ed Mylett 00:44:50  I'm telling you that it's like one slowed process for me. Like if I decide I made a decision even, like about 4 or 5 weeks ago on something with my money, like, I just strategically going to do something with my money. I didn't leave that decision without the plan to do it. Who are the people I need to enroll? Who do I need to text? Who do I need to call? What's the structure? So you're so right. I think maybe sometimes some of us take for granted some of the things that we've built habitually into our lives that we do well, assuming everybody does that, but they don't. And so the plan part is massive. Everybody speaking of the plan part, like we're going to go a little longer because it's too good. Sorry for you, but what's too good? My audience is going to be the benefactor. So I'm grateful in advance. But I got to ask you one more thing on on posting and branding and life like scheduling, because I want to merge the two worlds of social branding business and sort of scheduling like what you said with your calendar.

Ed Mylett 00:45:40  I want to ask you two things about your posting a and answer them together. A it looks to me like you're doing way more Video stuffed in like stills, like you used to. You used to do because you're a photographer. Background. By the way, if she had the, like, most perfect photography business of all time. But like, is that accurate that like maybe video is doing better and that's why you're doing more of that? Correct me if I'm wrong about that. And B, you do have a lot of content. I think the average person listings like I don't have the time. So do you actually schedule like twice a week? We shoot content. These are the two windows we shoot because it looks like you're shooting. I know you don't, but it looks like you're shooting every day, all day, all the time. And I think that's what causes a lot of people not to want to do it. So lot in that question, I'll just let you take it and run with it.

Jasmine Star 00:46:26  Yeah. And I'm going to start off by saying that the answer, when somebody says it looks like it's a lot, I don't want to do it. Well, we first have to change that because whatever my answer is, I'm going to tell you it's probably a lot more than what the average person is doing now. However, if you want outsized results, there's a good chance you're going to have to give outsized effort. And if you are not committed to an outsized effort or an outsized change, you cannot complain about the results you don't have through the work you don't do. So we just have to first acknowledge it's going to be uncomfortable and it's going to take time and it's going to suck and you're going to feel awkward and it's going to take more time than you anticipate. And then when you post it, you're not going to get the results that you want. Of course.

Jasmine Star 00:47:13  Not.

Katie Haahr 00:47:13  Because life doesn't.

Jasmine Star 00:47:15  Work like that. Last night, my neighbor, she's Caucasian and she's like, jasmyne, I want to make media.

Jasmine Star 00:47:20  And it's just like basically shredded beef. But it takes a process and this whole thing. And so she's sending me photos and videos of her process. And then last night she's going through and she send me a video and she's like, it's not coming out. I said, this.

Katie Haahr 00:47:29  Is the first.

Jasmine Star 00:47:30  Time you did it. Did you want to have restaurant quality beauty at tacos? Having done it.

Katie Haahr 00:47:36  The first.

Jasmine Star 00:47:36  Time, we got to do this a lot more. Same thing with social media. So let's start with question number one. Right now I am creating more video. Not because I want to, but because that is what the algorithm is. Indexing. Yeah, I am not creating social media because I love it. I actually am not a fan. I actually do it as the cost of doing business. It is a part of my business that I must do if I want outsized results. That's just the facts. I cannot wait for the day that I get to throw my phone in the water and never have to create another piece of content again.

Jasmine Star 00:48:07  I can't wait, but until that day comes, I'm going to shut up, buttercup, and buckle up. Why? Because we need to do things that other people are not willing to do. That is how we win when we run in the margins and we stay consistent when other people quit, you win by default. I don't win because I'm the best. I win because I'm the last person standing. And if that message isn't resonating with you, the rest of what I'm about to say, it's not going to resonate with you either. However, we talked about consistency and a plan. If I say I want to place like, I'm going to just choose for right now one social platform and let's say that's Instagram. If I say I want to post every single day on Instagram and I do on average, I need to create at minimum 30 pieces of content. So what I do is I block out two days a month full workdays, and that's when I'm batching my content. So I will do all of my iPhone reels.

Jasmine Star 00:48:55  Talking to camera. Simple. That is what I'm actually doing today. So I start my days traditionally at 9 a.m. however, on my content days I go from 8 a.m. to 5 p.m. but then because Ed's like, Jasmine, do you wanna record a podcast? I was like, sure, I'm gonna move my schedule. I'm gonna work a little bit later today so I can get this podcast in. But literally from 8 a.m. to 5 p.m., I'm banging out content. Content. I have all of my outfits laid out. I don't take any other meetings. I don't do anything. This is my day. On another day of the month, I'm recording all of my podcasts now. My podcast will get small clips from that and turn it in. So every single month I have at minimum 30 pieces of content every single day. But that's twice a month. So the rest of the 28 days I am building businesses, I am building teams, and I am building my dream.

Ed Mylett 00:49:35  You're a force like this is so good.

Ed Mylett 00:49:37  I know sometimes you listen to the show guys. I'm like, hey there. So I.

Jasmine Star 00:49:40  Just so.

Ed Mylett 00:49:41  Grateful when I have people on that serve.

Jasmine Star 00:49:44  I only do this show.

Ed Mylett 00:49:46  And every year around this time, quite frankly, jazz, when I go.

Jasmine Star 00:49:49  Do I want.

Ed Mylett 00:49:49  To keep doing it? But it keeps growing and growing and growing. And then days like today, or I'll meet fans of the show and I just know it's making a difference. And I'm like, I'm so great. I get to do this. Like right now, in this moment with you, I'm like.

Jasmine Star 00:50:03  I.

Ed Mylett 00:50:04  Get to do this with her right now. That's how good this is, my friend. I just want you to know, okay? I've got I've got one. Everyone. By the way, if you want help with your social media, this lady has a business that could help you. So really quickly, tell us about social curator. And then I got a question for you that I know everybody wants to hear at the end.

Jasmine Star 00:50:20  Well, you know, Ed, okay. So if you're interested in social curator, it is a social media marketing agency in your pocket. It's for business owners to help them show up consistently. That's all I'm going to say about that. Here's why. Because in the world that we live, everybody is asking, asking, asking. And that's fine. That's business. You don't get what you don't ask for. I'm a believer of that. So I'm going to ask you if you'd like more information. You can check out social curator.com.

Ed Mylett 00:50:40  I.

Jasmine Star 00:50:40  Love it Okay.

Ed Mylett 00:50:42  I want to ask you two last questions. I don't think I've asked this in a long time. Or maybe if I've ever asked it. Is there something that I wouldn't know as a guy that I should know about anything that's different about being a female in business that you would want to share? That's easier, more difficult, a different path. And then even on top of that, being a woman of color or being in a minority group of people, that is just different about doing business or navigating, or if you wanted to speak to that group for a minute and say, this is sort of a little bit unique to you, or is all of this stuff neutral? You know what I'm saying? Like, it's the same for everybody.

Ed Mylett 00:51:23  I'm just curious as to your view on that, because you're you are one of the few. Incredibly, you're one of the few prominent Latina influencers and business women on social media. Now, there are others, but.

Jasmine Star 00:51:35  There should be.

Ed Mylett 00:51:36  Hundreds of thousands. And there's such a it's such a big consumer group as well. So that's a broad question and probably a weird question, but it's like something.

Jasmine Star 00:51:46  I'm not at all.

Jasmine Star 00:51:47  So. Well, okay. It actually dovetails into my answer. So we're going to put a pin in this. You said it's a big broad question and I want to go back to that in a second. But a couple stats of every business ever created, only 4% of those businesses will ever make over $1 million. And of that, 4%, point 7% of females began businesses, female started businesses, 0.7 percent will cross the million dollar mark. Oh wow. End of that 0.7%, 0.2% will be created and started by a woman of color.

Jasmine Star 00:52:20  Wow.

Jasmine Star 00:52:20  Wow. So 0.2% Ed.

Jasmine Star 00:52:24  Wow. The Latino market in the United States is the fastest growing market, but disproportionately to the amount of businesses that are started and excel beyond the seven figure mark. So what I was going to say was the frame at which we look and view. The world is our reality. So if somebody comes to me and they say, did you find that it was a disadvantage to be a Latina building a business or a woman building a business? And I said, yes, it was a disadvantage. That's my reality. That's the frame in which I view the world. And if somebody were to ask me, has it been difficult or different? And I say, I took what I had and I made it work, that's my reality and that's the reality that I chose. I don't know what it is like to build a business with opportunity, with never second guessing, with confirmation bias. I don't know that. So I'm not going to imagine. And so I'm not going to say, listen, if you are a woman of color, if you are a brother of your sister, I'm not going to say these are the things you should do, because I don't know the frame in which the reality that you're working or viewing the world.

Jasmine Star 00:53:23  What I can say, because I know Ed is asking from the bottom of my heart, talk to us about that experience. And I'm saying I am one small voice with a very, very, very small litany of the work that I have behind me. But I know Ed and I know people like Ed, and if there is a person in a place to invite somebody into a room, make a seat for them, make a seat for them. If you walk in a room and everybody looks the same, make a seat for them. And I mean this on both sides. If you're walking in and all the rooms are just brown, make a seat for a black person or a white person. A yellow, purple, green diversity makes a stronger business owners. Diversity is what made this country as amazing as it is. But if you find yourself with opportunities that are outsized and there isn't a woman or a person of color or a few of them in the room, and you have the ability to do that, please do that.

Jasmine Star 00:54:14  Understand that what we walk around, what you walk around as normal is what many of us look at as privilege. And you're like, it's not privilege. When you get to walk in a room like you belong. That is a privilege. And never forget, there's so many people who want to be in that room. If you have the ability to put a chair at the table, that is the most powerful thing that you can do. And dang it. And this night, this ain't even a gangster tier anymore. This ain't even a gangster here.

Jasmine Star 00:54:39  These are real to you.

Jasmine Star 00:54:40  That they're real tears. They're real tears. It's like I've been in these rooms. And Ed, you, my friend, have just opened doors for me so many times over. And I get choked up because I'm asking you to do the thing that you've done for me again and again. I just want to say thank you.

Ed Mylett 00:54:53  Oh, no, I love you. I love being able to know I'm going to get that way.

Ed Mylett 00:54:57  One of the one of the most amazing things about doing this show has been the blessing and been able to, gosh darn it, just think of all the amazing people that have graced me and my audience with their presence. But one of the really cool parts about has been opening and giving those seats to people. You know, actually them giving me the seat next to them, frankly. And by the way, everybody, you want to know some secrets for me. Most of you probably know this, but the president of my company, as a woman, the person who's led my social media and has had her hands on everything I've ever done, my podcast and my social media for the last eight years is Trevor, who happens to be an African American Woman. And so that seat has opened me up to different viewpoints in different ways of thinking and different strategies. Right over here to my left, who's the producer of my show is a Colombian man who runs my podcast, who's a producer. And so those seats serve everybody, including the person who provides those seats, which is me.

Ed Mylett 00:55:52  And then the benefactor is millions of people, which is you guys. So what a powerful message you just gave. Last thing, real answer and answer it in real time and not not the social media. And by the way, all your answers have been real. But sometimes you're on a podcast, you're like, yeah, it's great. I know about everybody in what I would call like our space. The I don't want you to call it the personal development entrepreneur, influencer, celebrity space. Right. I've been blessed that I, you know, I know most everyone in that space. And I also know how many of them are happy and how many of them aren't truly right, like behind the scenes, because so many of the people in our space are so good at helping other people be happier, more successful in their own lives. Sometimes, frankly, everyone the at their own expense. I'm wondering, has this been worth it? And I want you to really, you know, as I'm finishing the question all the hours, some of the criticism, the work, the emotional burden of carrying your family financially like you described earlier, the hours, the grind, all of it that comes with it, which the great part of it is obviously the helping the other people and the financial rewards and all those other things.

Ed Mylett 00:57:03  But is chasing your dream and getting at least a pretty good chunk of it, like you have what you thought it would be worth it? Different than you thought? How would you answer that if you're being completely transparent?

Jasmine Star 00:57:16  It also parlays to the advice when people ask me, like on podcasts, like if you can go back and tell your former self something, it's the same answer that I would actually give right this very moment. When you're saying, can you just be real and talk to me about the cost of pursuing your dreams? And that is. It will take longer than you think, and it will look different than you imagine. But it will be better than you can ever dream. And when you ask, has the cost been worth it? I could look at you and say, Ed, I would have paid tenfold for the opportunity for my life to change because a business became a passport, a business changed my family legacy, a business changed who I am as a first generation Latina. A business changed everything from my zip code down to the core of who I am as a person.

Jasmine Star 00:58:06  So if somebody is asking me, has it been worth it to chase your dream? I would say I'm unworthy of how good it has been, despite how hard it has been. And because I know that I'm looking around and I wonder how I'm part of the 0.2% of women who could ever build a business to this capacity. I can't help but think the reason I come on and create and the reason we have these conversations is because more people need to come with us, but we have to tell them and it will take longer and it will look different, but it would be better. And if you're at the point right now that you ask yourself, is this worth it? It's become too hard to be the last person standing when by default have people say you're trying too hard because you are, and the stamp on that passport to get to new areas in your life are going to be so beautiful if you don't quit. So yes, it has been so worth it.

Ed Mylett 00:59:05  Oh my gosh, this has been an extraordinary conversation.

Ed Mylett 00:59:08  Steven over here never gets emotional. I mean, he is a stone face as you get and he is all choked up and emotional over here. This is one for the ages. My gosh, am I grateful for today. I love you and I just man, I.

Jasmine Star 00:59:22  Just thank you.

Ed Mylett 00:59:23  Friend. You did this for me today and for everybody else, not the other way around. I'm here for you. Anytime you ever, ever, ever need me. And everybody go follow Jasmine Starr on social media, particularly Instagram. She's got an incredible following and her work obviously will help you. And check out her podcast and social curator and everything else. God bless you everybody.

Jasmine Star 00:59:44  Love you, love you.

Katie Haahr 00:59:45  Okay. Can we all agree that that conversation was everything? Ed has a way of getting right to the heart of what matters. And I hope you walked away from this episode feeling empowered, fired up, and ready to take action in your life and your business. Now, if this resonated with you, would you do me a favor? Would you screenshot this episode? Tag Jasmine on Instagram at Jasmine stars Rihanna super easy to find and let her know your biggest takeaway.

Katie Haahr 01:00:11  And if you haven't already, be sure to hit that subscribe button so you never miss an episode. You know the drill. Until next time, keep showing up. Keep taking messy action, and remember you are capable of more than you even realize. We'll see you in the next episode.