What 7-Figure CEOs Know About AI That You Don’t with Rick Mulready Artwork

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The Jasmine Star Show is a conversational business podcast that explores what it really means to turn your passion into profits. Law school dropout turned world-renowned photographer and expert business strategist, host Jasmine Star delivers her best business advice every week with a mixture of inspiration, wittiness, and a kick in the pants. On The Jasmine Star Show, you can expect raw business coaching sessions, honest conversations with industry peers, and most importantly: tactical tips and a step-by-step plan to empower entrepreneurs to build a brand, market it on social media, and create a life they love.

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The Jasmine Star Show

What 7-Figure CEOs Know About AI That You Don’t with Rick Mulready

May 27, 2025 • Jasmine Star

I used to think I was ahead of the AI game… until my friend Rick Mulready blew my mind. 😅 In this episode, I sit down with Rick—digital marketing expert, business coach, and AI wiz—to talk about how entrepreneurs can actually use AI to grow their business without sounding robotic or getting overwhelmed.

This isn’t your average "AI 101" convo. We’re diving deep and keeping it actionable! Rick and I cover:

Why most entrepreneurs are using AI backwards (and how to fix it)
The #1 mindset shift to save HOURS every week
How to prompt like a pro (yes, it’s a skill!)
How to use AI to sound MORE like you, not less

Plus, we share how to build AI into your workflow, why starting small matters, and—of course—a few mic-drop mindset moments. 🔥

If you’ve ever opened ChatGPT and thought, “This just isn’t me…”—this episode is for you. Let’s stop letting the overwhelm win and start scaling with clarity. 🚀

Click >>PLAY<< to hear all of this and:

[03:10] Why Most People Use AI Wrong (and How to Flip It)

[07:33] How to Use AI to Save Hours on Weekly Tasks

[10:54] Why You Don’t Need to Learn Everything About AI Right Now

[14:20] The Power of Operational Thinking in AI Workflows

[23:12] How to Prompt Like a Pro and Avoid “Vanilla” Output

[30:18] Jasmine’s Favorite AI Prompting Hack (You’re Gonna Steal This)

[37:40] How to Uplevel Your Team’s Productivity with AI

LINKS MENTIONED:

Jasminestar.com/Rick (Get 7 days free in Rick’s AI community)
Rick’s youtube video: Stop Learning Prompt Engineering

Connect With Rick Mulready:

Rick Mulready is a seasoned entrepreneur, business coach, and digital marketing expert with a deep expertise in Facebook ads, online business strategy, and (most recently) AI implementation for entrepreneurs. Formerly running a successful agency and coaching business, Rick took a sabbatical and came back reborn—obsessed with helping small business owners integrate AI into their daily operations in a practical, scalable way.

Find Rick at: www.rickmulready.com

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

Click >>PLAY<< to listen now!

For full show notes, visit jasminestar.com/podcast/episode547

Ready to create a powerful brand, high-level marketing strategies, and build systems that scale alongside a group of talented 7-figure entrepreneurs?

I’m hosting a mastermind for 7-figure entrepreneurs who want to build their business to 8-figures (and beyond) alongside others committed to doing the same - if it sounds like a good fit, I’d love to invite you to learn more and apply here: https://jasminestar.com/mastermind

Jasmine Star 00:00:00 Welcome to the Jasmin Starr Show, where today we're going to be talking about business. We're talking about growth, but specifically leveraging AI. Wait, wait, it's only getting good. Why? I have a particular guest here who's not just going to lay the foundation, because around here we've talked a lot about how we're using it in our business and how we're using it to grow, but specifically next level strategies on how we can start implementing it in our business to not just save time, not just save money, but get more done with a higher threshold of productivity, organization, and a lot of hell bent on getting it done. And did I just make up that word? Of course I did. But nobody better is allowing me to make up that word than Rick Moretti himself. Welcome to the Jasmine Starr Show. Thanks for having me. I'm good to be here. Okay, so Rick and I, we go back. We go back many years. We were in masterminds together. We have grown our businesses together.

Jasmine Star 00:00:46 I've seen Rick grow and evolve and being able to have conversations with you around I. And I actually think I'm an early adopter, but me and compared to you is just like child's play. So I wanted you I know. Listen No no no no I'm creeping, I'm creeping, I'm creeping, you know. So Rick walked in and I said, oh, I've been seeing you lately. And he's like, we haven't been around each other in a while. I was like, don't you forget my pet. I'm watching.

Rick Mulready 00:01:11 I've been watching you. I haven't.

Rick Mulready 00:01:12 Looked around.

Jasmine Star 00:01:13 So I'm like CIA status creeping in, following what it is you're doing. And so to say, objectively, the amount of work and knowledge that you have with AI and implementing in business, it's unparalleled. I'm inviting you to speak to my mastermind around that. But today I really want us to walk away. The goal for the show is always action. Action begets more action, and I think what we'll do if it's okay with you is we'll lay the foundation of basic AI conversations, because there's a lot of people having basic AI conversations.

Jasmine Star 00:01:45 But just to make sure we're all on the same page, then we're going to get a little bit into what has lit you up so much around AI, because this is positioning you as the authority why you're so good at what it is you do, I got you. And then the main part of it, it's like, let's cook with gas. Let's talk about like predictions. Let's talk about how we're going to use it. Let's talk about ways that we can uplevel and specifically next level prompting for I. That's been like where I've been kind of like growing a muscle. So we're going to hit the ground running. So talk to me about the typical shtick that we see a lot of people talking about AI. This is how you use AI for a business owner. Let's just start there. Let's lay the foundation.

Rick Mulready 00:02:21 I think a good place to start with that is the the problem that people go to or the problem that people have is they look at the tools, they look at ooh, ChatGPT, ooh, Claude, ooh, Gemini or whatever.

Rick Mulready 00:02:35 And they start there rather than understanding the thing or the problem or the challenge they want to solve in their business. So they're.

Jasmine Star 00:02:45 Like.

Rick Mulready 00:02:45 Pause. Yeah.

Jasmine Star 00:02:46 It's we go to what does this thing do? And what we need to ask is what do I need to get done.

Rick Mulready 00:02:52 Exactly. So they say, yeah, like ChatGPT okay, cool. I've heard of it. What does it do? And then they try to like, it's like fit something into their business or from their business into it. I love that rather than the other way around. I love it just being like, oh, my email newsletter takes me four hours a week. I wish there was an easier way to do that. Then how do we use AI to solve that? And it forces, it forces us to think in.

Jasmine Star 00:03:23 Solutions.

Rick Mulready 00:03:23 Operational.

Jasmine Star 00:03:24 Oh yes.

Rick Mulready 00:03:25 Thinking which, which like most business owners don't want to do. But it's, it's almost kind of come full circle where it brings us back to like oh we have this task to do.

Rick Mulready 00:03:35 What are the things that go into doing it.

Jasmine Star 00:03:38 Okay. So we're going to get super granular here because we're somebody who's literally on this journey who said, I've tried Gemini. I've tried ChatGPT. It's just okay, fine. We we're not here to argue. Yeah, we are here to make a case. And you can do whatever you want with the case, however. Okay. So let's say operationally, there are things that people are doing. And so you say go through and make a list of everything you're doing and all of the things that you are doing that feels like it takes a very long time or it feels very heavy. Now, how many of those would you say we start off with? Are we starting off? We focus just on one. Yeah. Focus on one. Okay.

Rick Mulready 00:04:10 Because it's the big reason why people. I mean, you talk about foundationally, foundationally, people are scared of AI for for a variety of different reasons. The biggest one is that I don't even know where to start.

Rick Mulready 00:04:21 I hear about all these tools and I don't even know which one to start with. And then, you know, ChatGPT obviously is sort of the OG and they're like, well, okay, cool. I don't know how to even use it, or I've tried using it and it doesn't work, doesn't work, or I don't get the results that I want, and then I give up on it because I don't have time to learn it.

Jasmine Star 00:04:46 Okay, so let's say we've listed all the things that we get done. And let's go back to the example of a newsletter. We know that communicating with our audience is important. Yep. And so traditionally what I have seen is somebody will go to ChatGPT. We'll use ChatGPT just as a general benchmark. The, the godfather of of of AI. Right. They go in and they're like, I need to write a newsletter about marketing. Yep. And then it comes back with very vanilla copy. 18,000 emojis. Yes. The wrong. This doesn't sound like me.

Jasmine Star 00:05:19 And then we say this ChatGPT thing. Not not my thing.

Rick Mulready 00:05:23 So you know that, like, I started out with ads and it was.

Jasmine Star 00:05:27 Hold on. Time out. Time out. What Rick isn't saying was he's basically the godfather of ads. This guy did it for over a decade. This is how we initially met. He's so brilliant. He went from agency work to starting his own business, to becoming a business coach, to teaching the ads professionals about ads. This guy knows so much. That is how our paths intersected. Then there was a bit of him taking a step back and saying, what do I really want from life? And the minute this guy just went in, after a sabbatical of four months, a deep dive on AI, he emerges as this new being in creation. And I'm just like, this is you. This has always been you. So thank you.

Rick Mulready 00:06:01 Thank you. I still remember, by the way, sitting in a hotel room and you being like, what's a webinar?

Rick Mulready 00:06:06 Wow, wow.

Rick Mulready 00:06:07 Just nice things about, you know, do you remember that you were in San Francisco from the perspective.

Rick Mulready 00:06:14 Of like, look how far.

Rick Mulready 00:06:15 Away. Where are you? Thank you. Look at that. No, I love that, I love that.

Rick Mulready 00:06:19 So yeah, I don't remember what you're talking about. But going back.

Rick Mulready 00:06:21 To talking about how.

Jasmine Star 00:06:22 AI doesn't really work and I've.

Rick Mulready 00:06:24 Tried it.

Rick Mulready 00:06:24 Oh, I was making the yes with, with ads. So people used to say, oh, I tried like my ads don't work. And I would say, well, how long did they run for? Like, what did you how much effort did you put into it? And they were like, well, I ran it for two days and it doesn't work. This is sort of the same thing. It's like you have to be willing to put the effort in, to test and to play around with it. The cool thing is, is that it's free. You can do it for free, and it's very easy to mess around with meaning.

Rick Mulready 00:06:53 Like, I can open up ChatGPT and I can just start talking to it literally. You can use the advanced voice mode, which is just basically just talking to ChatGPT on your phone, and it's your therapist, it's your coach, it's your. I had a crappy day today and it will just talk to you. So that's that's a really important thing that I want to make sure that people get is like, you need to be willing to get in and start using it.

Jasmine Star 00:07:19 Okay. But let's still before we get into that. To me, that's like mid tier conversation. Let's go back to the basics and get us still off the ground. Somebody is here and says, okay, I want to learn how to make it a part of my workflow so that the for our newsletter turned into a 20 minute.

Rick Mulready 00:07:33 So we take that newsletter and we say, so. So can I use my newsletter as an example.

Rick Mulready 00:07:39 Great.

Rick Mulready 00:07:39 So it has four sections. So it has a news section at the top.

Rick Mulready 00:07:44 So like I filter out the AI news for online businesses because there's you know I don't care about stories about I mean I do robots making coffee you know I robots. But not for online business. So there's a filtering process of that. So it's that is one section. And then that section has steps in order to get their meaning. Okay. This is what the newsletter section is. This is what how I get the the news. So these are the steps to do that. So you break you just write them all out. It's like it's like a mini SOP for that section.

Jasmine Star 00:08:16 Okay. Buzz buzz buzz. Yeah. Hold on. So what Rick is doing right now is outlining the overall framework of his newsletter. Yep. Newsletter is broken into four sections. He's only talking about section number one. He showed an example in section one. He begins sharing stories about AI. But in order for him to share the stories about AI, he himself is using AI to organize that section. What he is just describing right now is the organization of section number one.

Rick Mulready 00:08:44 Yeah. Okay.

Jasmine Star 00:08:45 Absolutely. And how are you organizing that? How are you putting it into AI to organize that for you?

Rick Mulready 00:08:50 Well, with that specific section, I've developed a prompt that will. I mean, this this gets next.

Jasmine Star 00:08:57 Let's keep it basic now, because then we can come back to this for the advanced conversation.

Rick Mulready 00:09:01 We'll leave that section alone and then we'll go to the next section. So I have what I call AI insights. So it's just a little paragraph. It's whatever 3400 words. That is about something I'm thinking about or something that maybe has happened in the past week or two weeks. And I give my thoughts on it. Great. So it's so it's okay. I need to figure out what am I talking about. So topic and then do I need to do any kind of research on it. That's another step or it's okay outline right. So we'll call it four steps. So I simply do that for each of the sections of the newsletter. So going back to the I oh then then the other one was actually probably better to to talk about.

Rick Mulready 00:09:45 The main section is the I use case of the week. So I take a common online business challenge putting together a newsletter, and I break it down step by step. So it's basically this conversation here in the newsletter every week. And so it's okay. What is the use case going to be? What are the steps that are going to go into doing it and then writing it out. So I can help with all that? With coming up with the idea of the use case, I can have it outline what that use case is going to be. I can have it do any kind of research if I needed to, then I can have it write the whole thing. And then there's always the human element, always. And that is a misnomer that people have is like, well, I'm going to use AI to write whatever it is, and it's done, but it's never copy paste. Like you shouldn't be caught, like taking what I gives you and like, copy this in my whatever, my blog and my podcast, whatever it might be.

Rick Mulready 00:10:47 So I'm just breaking each thing that I need to do down into the steps and then figuring out, okay, where can I. Help me with these steps?

Jasmine Star 00:10:57 Okay, I'm going to repeat back what I heard. So you went through and you're like, what feels very heavy hypothetically in my business that I would like to leverage, I we've identified for this example. It will be writing a newsletter, your newsletter, which you can find@ric.com. You absolutely want to be getting these updates for somebody like me who cares deeply about AI, who is using AI but does not have the opportunity to stay with my pulse on the ground. Getting this newsletter is so helpful because I can skim and I know where I want to go, but the use cases are so phenomenal. If you've ever said I don't know how to think in these terms, just subscribe to the newsletter and use the case studies alone. They're powerful. So he went through and said, I have sections of my newsletter. He uses AI to aggregate news and data.

Jasmine Star 00:11:39 He uses AI to have. What type of things should I be talking about? Insights based on my perspective. And then he uses AI as a thought writing partner to help break it down and outline. Then he has a different section for use cases of AI, and is using AI to ask it questions so that it pertains not to the world using AI, but to business owners using AI. So here is a person who is asking everybody here to do the same thing in your business. First outline what do I need help with? Secondly, what tools would help me get the thing I want? Third, how do I build this into a system so that when you go back to your ads days and you were sending newsletters, how long was that newsletter taking you? And now that you've really systematized your weekly newsletters, what are we looking at right now? Apples to apples.

Rick Mulready 00:12:23 Well, I can go from where I was with this current newsletter, which was literally five hours a week. That's how long it was taking me to.

Rick Mulready 00:12:33 I mean, we do it now in 45 minutes. 30 minutes. Yeah.

Jasmine Star 00:12:38 And we know that the more you do it with the new tools that are.

Rick Mulready 00:12:41 Coming.

Jasmine Star 00:12:41 Out, it'll get faster.

Rick Mulready 00:12:42 Yep. Absolutely.

Jasmine Star 00:12:43 Okay.

Rick Mulready 00:12:44 Yep.

Jasmine Star 00:12:44 So that's the framework. The basic framework. If you've ever heard an AI podcast, that's basically what people are saying. They're applying this to newsletters, they're applying this to podcast episodes, they are applying this to social media. They are applying this to building out SOPs, standard operating procedures. This is most of the conversation that I love. It's been so helpful. Yeah. So before we get into the next level, let's just brainstorm. And for people who are not completely intimidated, I want to pull you in a little bit more. So, Rick, how did you get started with AI and then what has been your learning curve, and how have you really positioned yourself as a leading authority in the field, where it seems pretty saturated for people who want to be breakouts?

Rick Mulready 00:13:25 Yeah.

Rick Mulready 00:13:25 How did I start? I just well, you mentioned before I went through a, I did a four month sabbatical in 2013 and I just burned.

Jasmine Star 00:13:35 Out 2013.

Rick Mulready 00:13:36 Was it wasn't it 2013.

Jasmine Star 00:13:37 2013 that you went on a four month sabbatical?

Rick Mulready 00:13:39 Yeah.

Jasmine Star 00:13:40 What was I sorry, I thought about the sabbatical after you sold your podcast.

Rick Mulready 00:13:45 So I went on the sabbatical and sold the podcast in September of that year of 2023.

Jasmine Star 00:13:51 2023. You just said 2013.

Rick Mulready 00:13:54 Oh I did.

Rick Mulready 00:13:54 Yes, 20 2023.

Jasmine Star 00:13:56 Rather, I was like, wait.

Rick Mulready 00:13:58 23. Done, dude. Okay, I think.

Rick Mulready 00:14:01 I needed.

Rick Mulready 00:14:01 More.

Jasmine Star 00:14:02 We all.

Rick Mulready 00:14:02 Do.

Jasmine Star 00:14:02 We all do. And as a side note, as a side note, the fact that just as a fellow compatriot, as a fellow entrepreneur, the fact that you took four months off, that you'd set your business up, that you set your family up, that you said four months is the thing that I'm going to do. It is such a gift.

Jasmine Star 00:14:15 And it's also so empowering to see that you built a business in that in that way.

Rick Mulready 00:14:19 I don't take that. I mean, I know that it was a privilege to be able to do that. I don't take that lightly for sure.

Jasmine Star 00:14:24 That's amazing.

Rick Mulready 00:14:24 And I, I originally said, okay, I'm going to take three months off. And I had people who were in my audience at the time who were like, burnout special. Like, that's what they do. They write and all like. And they were like, it's not long enough. And I was like, oh, I'm going to start here. And I knew, like, I remember getting the last week of the 90 days and I was like, I need at least another month. So.

Jasmine Star 00:14:48 So this is 2023 2023. And you start at that time. Is there that crossover where I starts just kind of calling you?

Rick Mulready 00:14:55 Yes.

Rick Mulready 00:14:56 Because everyone right now is coming out with like they think it's they think it is a big deal, but they think it's like this new thing where they're coming out with coaching chatbot versions of themselves.

Rick Mulready 00:15:10 Well, that's what I spent my four month sabbatical on, building my own. So I was working with a company and I still have it. It's brain coaching AI because everyone's always like, can I pick your brain? So I this was brand new, right? Like, ChatGPT had just came out in the end of the previous year and I got approached about like, hey, there's this, you know, why don't you take all your previous ten years and create like, this brain of all this knowledge? And so it's much easier now. But I had four full time Vas. We did it for five months. Working full time. Aggregating all this information. And at that point, I could see the opportunity with it. And people were like, oh, this is going to be a great lead magnet. And I was like, I'm not giving this away. This is like my ten years of knowledge. And for that specific company, I was like, no, I'm going to use this.

Rick Mulready 00:16:10 I'm going to do this, create a membership out of this. And they're like, you're going to sell this. And I was like, yeah, absolutely. So at that point I started to see the opportunity with it. And because I remember very specifically January of 2023, ChatGPT had just come out, I mean, quote unquote just came out like the previous month. And I had people in my mastermind at the time like that were using it, and they were sort of talking about it a lot. And I remember telling them, I said, don't be distracted by the shiny object. I remember at the time, and I mean, obviously now I look back and I was like, good for you guys because you were ahead of the time at that at that point. So anyway, it was kind of the all right, I need to take a break. But I knew I could already see on the other side of that sabbatical what was coming. So I had been in discussions to potentially sell the business was going to sell the business that fell through.

Rick Mulready 00:17:05 And then I ended up selling the podcast, and it was a great it was a smart move at that point. People were like, what are you doing? Like, you have 700 episodes or whatever and like, what do you do? So anyway, when I came back from the sabbatical and sold the podcast, that transition lasted until about the end of the year. So 2024 hit. And I was like, boom, let's go. And then I was trying to figure out, okay, what am I going to do in terms of content for I, I had podcasts for so long that I was just like, you know what, let's try YouTube. My friends had like, dude, you need to do YouTube. You need to do YouTube, like for like two years prior to that. And I never listened. Then finally I started and I was just starting over. I was reinventing myself with it. And so I just did what I always know to do. Like, all right, what's my offer? How am I going to help people? How am I gonna let people know?

Rick Mulready 00:18:01 And what's my offer?

Jasmine Star 00:18:03 Who is it for? And how are you going to get people talking about it? This is a this is a classic.

Jasmine Star 00:18:07 And so the reason why I want Rick to talk about the origin story is because, yes, he is a leading authority in AI. And but specifically what I wanted Rick here on the show was AI for online business owners. Okay, so now we're just niching it down, which is beautiful. And then I want to talk about baseline, the most of the conversations that are being had right now for business owners, which are not really inciting people to a lot of action. Then I wanted to talk about the origin story because he is a founder who is starting over. He's had success. He sold out part of his content media, and he's starting over now. And he is facing many times the same question that you're asking yourself. He's asking himself, even though he has a ton of experience and success behind him. So what are we selling? Yep. Who is it for? And how are we going to get people talking about it?

Rick Mulready 00:18:50 Yeah. And I wanted to choose online businesses because that's who I've been serving for ten years at that point.

Rick Mulready 00:18:55 So that was an easy part. Okay. How am I going to help them with AI? Well, at the time it was like people. I mean, still is like people didn't understand how to use it. So I said, okay, well, I'm pretty good at explaining complex things to people so that they get it. And then how am I let people know? Like all right. I had I had a little bit of people left over on the email list. Okay. And I let them know like, this is what I'm doing. Like you can unsubscribe now. So I had a little bit of the email list, but then I went all in on on YouTube. And of course I'm using AI in that process as well. And it was, you know, the the membership. It started off very slow. And I actually am not a fan. I've never been a fan of memberships myself.

Rick Mulready 00:19:40 Okay.

Rick Mulready 00:19:40 Because it's constant work, okay. You know, and but I knew that if I was going to be teaching AI and talking about AI, of course, is not just like it changes tomorrow.

Rick Mulready 00:19:52 Yes. So it has to be a membership. And so and then people are like, why aren't you doing, you know, a high level offer with it? Because that's what you've done in the past. And it's like, I don't want to do that right now. Like I've done that for years and I want different. And so it's I have one offer, I have the membership. That's it. And it's great.

Jasmine Star 00:20:11 And so a couple things, a couple of things for people who just want to start dipping their toes and seeing how they can start applying AI to their online business. Rick mulraney.com free newsletters. There's also a lot of other freebies there that you can get in and specifically prompting. We're going to get into that in a second. And then if you go to Jasmine star.com/rick, you can check out his membership for seven days free. And so definitely check that out if you know that what you want is constant education strategy on the inside of a community, very proud member of it and our team has been watching it.

Jasmine Star 00:20:46 So prior to you getting on, the podcast had to happen. Prior to getting on the podcast, one of our team members, Katie, we actually did a podcast around I. And she's like, Rics membership looks like creme de la creme. And she's like, when you meet him, can you tell him, can you tell can can you just. And I was like, Katie, yes, I gotta play it cool. I got to play. And she's like, no, no. I've been checking out memberships. His looks like the best. And I was like, okay, Katie. Okay. So just being able to sit here and see the entire inception and then the reasoning behind the membership and then seeing how much value is derived in there because AI is changing so fast. My concern, Rick, is that the episode I recorded with Katie and this very episode, we this will come out in a few weeks, not months and a few weeks, and we actually think that the stuff we're going to talk about is going to be old by then.

Jasmine Star 00:21:25 That's how fast it's changing. Yeah. And so when you're in this membership, what are the common pressure points? Because in my mind, which is where I want to take the conversation, is next level strategies that people are going to be in the membership are people who are serious about it. You're not paying this every month just to kind of be a casual watcher. You want to start implementing now. And so what are you seeing is the common kind of pulse on these higher level AI business users?

Rick Mulready 00:21:46 I mean, it's a very natural progression that I see. They come in the people that are just beginning its overwhelm. I don't know where to start. I don't know even what's possible. Then they learn what's possible and then they start getting into it and they're like, Holy cow, this is a lot of fun. Meaning like, I can make this easier. I can cut ten hours off my workweek. Like, within a very short time. Yes. Then it becomes organization. Like, how do I organize all of the.

Rick Mulready 00:22:15 How do I organize my prompts? How do I organize my tech stack?

Rick Mulready 00:22:18 How do I.

Rick Mulready 00:22:19 How do I keep track of all this stuff?

Jasmine Star 00:22:22 Because and what's been your solution for that?

Rick Mulready 00:22:24 So we have a notion database that has a prompt library. I have a library of roles like when you're putting it into a prompt, we're building out our tools database. So it's the more organized that you can be the the better. Like a central. This is something we should definitely talk about, but having like a central repository in the business, whether it's Google Docs, whether it's notion, what doesn't care what it is as long as you have it, so that like this is going to this is going to be the differentiator. And it is already the businesses that are going to be winning, if you will, with I will have an aggregation of all of their information, call transcripts, all that stuff in one place so that you can give AI access to it and that it will help you do any number of things.

Rick Mulready 00:23:15 Create content faster, come up with ideas, customer service.

Jasmine Star 00:23:19 So to me, like I'll pause just from like a business strategist perspective when I hear that it absolutely should have never been a course. It absolutely should not have been high level, because then they're going to be super specific around their business, and it's going to be more of like an agency deployment. Can you do this for us? And abdication, which is fine, just a very different structure. So the fact that you have a group of people who have these common pressure points, and then you're filling the gap to me, that leads to the next business. The next business would be to streamline how one creates a repository based on what that business is. High five. Are we going there?

Rick Mulready 00:23:51 Are we going? Are we going there? Are we going? Literally going.

Rick Mulready 00:23:53 That's literally what we're talking about.

Rick Mulready 00:23:54 That's right.

Jasmine Star 00:23:55 And you only get that on the back of quick feedback and on the back of what. Where people commonly get stuck and then once there is a churn.

Jasmine Star 00:24:02 Not that anybody would ever want to leave the AI playbook community ever. But if there is a churn, we understand that the hurdle became too high and the cost of using it. So we're like, okay, how do we then fulfill as an added benefit and as having that person pay that? So right now I will say on our team with how much we're leveraging it, we have disparate sections and we need to understand how do we aggregate all of this so that it becomes the repository that you're talking about.

Rick Mulready 00:24:26 This is sort of the next. You talk about like the different levels like this is and I don't know if you notice, like I perked up a little.

Rick Mulready 00:24:33 Bit.

Rick Mulready 00:24:33 With this conversation because like, this is where it's at. This is sort of the next level of I wouldn't even say technical because it's not technical.

Rick Mulready 00:24:43 It's not.

Rick Mulready 00:24:43 It's just in how we think about it. And that's where I did this video on the YouTube channel. And it is all the tech bros comments, the hate.

Rick Mulready 00:24:53 And they're like, oh, this is clickbait.

Rick Mulready 00:24:55 All this.

Rick Mulready 00:24:55 Other stuff. Bring it on.

Rick Mulready 00:24:56 And the video is the end of prompt engineering and.

Jasmine Star 00:25:01 The end.

Rick Mulready 00:25:02 Of.

Rick Mulready 00:25:02 Of prompt engineering.

Jasmine Star 00:25:04 Prompt engineering. We'll find it on YouTube.

Rick Mulready 00:25:06 So, so there like like what you're doing is prompt engineering in this and and maybe so and yes, I want to get eyeballs on it. But the point of that whole thing is that the people who are going to be successful with I have to change how they think about it.

Jasmine Star 00:25:23 Pause for people who are still with us, and I is maybe not.

Rick Mulready 00:25:28 At that level, still with us, because what.

Jasmine Star 00:25:30 What happens is it's content fatigue. Yes, AI is going to increase content fatigue. And so even though you and I are using and deploying. I we haven't we haven't reached fatigue. We haven't reached market saturation. So if everybody's using, let's say ChatGPT or Claude to write their newsletters, people are going to stop reading newsletters unless we go through.

Jasmine Star 00:25:47 So this is like a different philosophical, so when I say, are you still with us? It's like, I have to make sure that people are coming along. Okay, I understand this. I could take a smaller bite. I can take a small bite. So when we talk about the end of prompt engineering, basically a prompt is what you are asking ChatGPT for or any other, any other AI. What you're asking for that is called a prompt. And so when Rick says the end of prompt engineering. Side note, because my brain is going a thousand miles a minute, this is a masterful adze person. So, you know, this is the world he lives in. And so when the tech bros are saying clickbait, Rick's like, bro, I know how to get people to watch my videos, bro. And so he's doing this, and there's no such thing as gonna be an end of prompt engineering. AKA you're always going to ask your AI for something. And so when we talk about asking for something, the reason why the results get better when we ask is because we know how to ask.

Rick Mulready 00:26:37 Exactly.

Jasmine Star 00:26:38 That's the game changer.

Rick Mulready 00:26:39 And that. And we know what to ask for. And that sounds easy, but that's actually really.

Rick Mulready 00:26:46 Hard.

Rick Mulready 00:26:46 To describe what it is that we want.

Rick Mulready 00:26:49 Yes.

Rick Mulready 00:26:49 That's really hard to do for a lot of us, like myself included. And so that's the point of that video is like the people who will get the best results from I know how to clearly articulate what it is they want, and that's most people have such a hard time with that. So it's and that that kind of comes back to, you know, organizing information. Because when we have this library, if you will, of I mean, how cool would it be? Like right now, for example, I'll give you a perfect example. I am I have some old grand person in one on one coaching clients from years, right? So I've been working with them, and I'm just finishing right now so that I can fully, fully focus on the AI stuff. So what I've done is I'm taking all the coaching transcripts and I'm creating.

Rick Mulready 00:27:43 I mean, we can go there. I'm creating a GPT for them, but in essence, I'm creating a library of all the coaching transcripts for that person that they can go back and ask questions against that, all the coaching calls. But if I don't have those transcripts and again, this is not AI. This is like simple an organization of the information so that I can then leverage AI to glean powerful information from my past calls. That's that's like all right. Number one, how am I thinking about this? And then number two, in order to get the types of helpful information out of the past call transcripts, I have to be able to clearly articulate what it is I'm looking for. And again, that's it's a it sounds easy but it's a hard skill.

Jasmine Star 00:28:37 And so when we think about this from a business perspective because I think always in terms of business is that if I was one of your one on one clients and you were grandfathering me out and let's say we've been working together two years and we had, let's just say biweekly calls, hypothetically biweekly calls.

Jasmine Star 00:28:52 So we have 48 at minimum, 48 transcripts from this call. And so when Rick says a transcript, it is literally a copy of our conversation, and he puts the copy of our conversation into, say, Google Drive. And then what we're going to use is I is to import and look at all of those conversations so that I, as a client, three months from now when I'm no longer working with Rick, but I see a pattern come up in my business again, I absolutely could go through as a value add to me as a former client to say, based on past conversations with Rick, here is what's going on. This is what I'm feeling. I'm trying to decide between this or this. What would Rick have me do? Yeah. And so now what we've done is we've extended Rick beyond just Rick. Now, is it going to be perfect? No. But will it get somebody closer to their. Yes. By knowing what to ask. Yes. So this is a value add from a business perspective.

Jasmine Star 00:29:46 And then let's say that Rick wants to find commonalities between all of his one on one coaches. He can get all of the transcripts from all of his clients, put them in, run ChatGPT. We'll run something against all of them and find commonality so he knows what to ask for.

Rick Mulready 00:30:02 That's just.

Jasmine Star 00:30:03 The beginning. Yeah, that's just where we're at.

Rick Mulready 00:30:05 So again, that's not I from a technical standpoint. It's just how we think about business. And it's if it's one thing that that AI is doing for us, it's making us think differently. Because part of this too is understanding. Like it's like just being in a membership. And let's just say you don't contribute whatsoever, but you're in there. You're lurking. One of the most powerful things that you can, that you can get from surrounding yourself with other people who are doing this stuff is just ideas. Like, I didn't know that was possible. Like someone's like, oh, I created a I have a framework from that I teach my students and whatever my course or my coaching, whatever, whatever it is, or I'm an agency and I have different templates, you know, in which I do things.

Rick Mulready 00:30:56 Well, somebody they might see somebody who's using AI to easily create those templates for their clients or whatever, taking. Oh, what do you mean? I can take my podcast transcript and turn it into 17 pieces of content. LinkedIn post. You know, TikTok outlines what have you like? I have no idea. Oh, I'm going to go do that. So it's it's the what I don't know, I'm going to put myself in a position to learn as quickly as I can. That's right. And then figure that out.

Jasmine Star 00:31:28 That's right.

Rick Mulready 00:31:29 But but again, it's going back to like what's taking so much time in my business that I can make easier.

Jasmine Star 00:31:36 One of the reasons why I particularly wanted to have you on at this particular time is because you have a proven track record of being a successful entrepreneur, and you've done a lot of different things in the course of your life, but essentially, for all intents and purposes, you're building a brand new business from the ground up, right? Okay.

Jasmine Star 00:31:49 So here you are, facing very similar cross points that many other entrepreneurs are facing. So let's just use you first as a case study. So you go from podcast to building out on YouTube. So you record a video and then tell me what you're using AI to do your podcast flow.

Rick Mulready 00:32:09 To do the the YouTube.

Jasmine Star 00:32:10 Flow. Yeah. I'm sorry I said podcast. I'm sorry your.

Rick Mulready 00:32:13 YouTube.

Jasmine Star 00:32:13 Flow. So you record a video, are you using AI to edit it or your video? Is your video team editing it.

Rick Mulready 00:32:18 With my video teams? Editing? Okay. I have somebody doing the thumbnails for it.

Jasmine Star 00:32:23 You haven't gone to AI for thumbnails and you haven't gone to AI for editing.

Rick Mulready 00:32:26 So what we're doing, what the primary way I'm doing it because I have a YouTube consultant that I work with. So I'd be with him every week. We come up with ideas and stuff like that. So the primary way that I'm using it right now, and this is I'm actually literally building a workflow for my membership for the YouTube production flow.

Rick Mulready 00:32:45 The way that I use it right now. So I've created the Cloud project, which is Claude's version of a GPT or a Gemini gem. So I've trained it. I've, I've, I've trained again, this is I'm taking information and I'm giving the cloud project context. I don't want to we can loop it back if you want. So I'm giving it context from which to work. So I am giving it sort of my framework for my script or for my outline. And I'm also giving it I'm going to my YouTube channel I'm looking at. So I have different buckets if you will, of topics. So use cases for example is a is a bucket that I have. So I go to my channel and I look at all right. These are my top five use case videos. I grab all those transcripts. I put them into the cloud project as examples of the types of scripts that I want, and then I have like a couple different frameworks that we're looking for for like hooks and that type of stuff.

Rick Mulready 00:33:46 And then I've written specific instructions prompt for it to follow. So now all I have to go in and do is if I've done research on a video and I just have a bunch of notes, random notes, I just stick my notes in there and I say, okay, here are my notes. This is the title of the video I'm thinking about go. And then it puts together three different hooks for me to choose from. And then once I choose the hook, it writes the outline. And then it asks me, do like what is what do I think about it? I'll give it feedback and I'll say, change this, change this, go here, whatever. And then once it's once, I give it approval to move forward. Then it writes me the entire script.

Jasmine Star 00:34:24 Okay. So we're going to pause there because what Rick just Literally said was the exact framework and model that I have used to hire somebody on my team. So there was a time when I was working with a podcast producer, and my goal was to produce more, faster, better.

Jasmine Star 00:34:44 But in order for me to bring somebody on, I actually had to give her a framework from which she'd work. And so then I said, okay, well, we start it with a hook. We talk about this, we do this. This is what I need. I need a short framework or I need one really long framework. So two short, one long. We need a thing. We need some action items. We need a plug. And it was the whole framework. And this is what I and this is what she would go back and she would come to me with a list of hooks. She would come to me with. Here's a few frameworks. She would come to me and say, now add in a personal story here. And what Rick just laid out right now, absolutely down to the 100% mark, took the role of what that person used to do in the business. Yeah. And so when we when we think about this, the thing that I have learned and what I hear you say was like, Okay.

Jasmine Star 00:35:28 It's only in retrospect that I could see things 2020, and how we have been able to use AI has been a truncation of our team. Yeah, but we've got very specific around what we're asking, and it's it's as if I had made an SOP, a standard operating procedure for AI. This same way I would have done if I was working with a real person.

Rick Mulready 00:35:49 Yeah. And I'm and I'm not. You know, this is one of the things when it comes to AI, people have a hard time with like, oh, you're taking jobs and stuff like that. I'm not trying to do that. But it's like, look, this is the technology we have available to us. Why wouldn't we want to take advantage of it as a business owner? And so, you know, and so with that talking about the and I did this a few weeks ago and it was the first time I'd done it. And I was so impressed with it was I had a job, I was hiring for a role.

Rick Mulready 00:36:16 And I had, you know, I knew I, you know, again, I took some notes of what I was looking for and I knew roughly what the title was going to be. And then I had I write the job description, but then I then I took the job description, obviously edited and personalize it and all that other stuff. I then put that into.

Jasmine Star 00:36:35 Hold on. So you got a result from I. You went through and personalized it? Yep. What did you add. What did you keep. Like what percentage did I get right of the job description.

Rick Mulready 00:36:47 Well, I mean, for for me.

Jasmine Star 00:36:49 Yeah.

Rick Mulready 00:36:50 I mean, it was about 80%.

Jasmine Star 00:36:51 Okay. That's where I feel like that's where I felt it was pretty good. Okay. Okay.

Rick Mulready 00:36:54 I've gotten. I mean, even that, like, YouTube script right now that I've gotten to. It's pretty. I've gotten to about 90%. It's pretty good. But somebody just starting out is going to be more like, okay, I've got it to like 50%.

Rick Mulready 00:37:07 Okay. And that's like a little game you can play with yourself. It's like, okay, I had to take all this time to edit and get my voice, etc. and just like, okay, I want to get this up to 60%, 70%. So anyway, so I took the job description and then I put it back into AI and I said we can talk about prompting and so forth, but I gave it a role of a. What was the roll I gave it?

Jasmine Star 00:37:29 Well, Rick is thinking when he says I gave it a roll. What he and I love to do is you like to tell ChatGPT, or you like to tell your AI assistant what it is. So you're an expert copywriter? You're a world class keynote speaker. So you're telling it what it is. So I just wanted to say I wanted to clarify.

Rick Mulready 00:37:46 And the reason real quick on on this is like the the reason that you do that is become because if you ask it a question and you don't give it a role, then the the opportunities for the how it can answer you are just infinite.

Rick Mulready 00:38:01 Yes, it it immediately narrows it down. Yes. So everything now if you're like you're a world class conversion copywriter, your your task is to write me a whatever eight email sales, sales, email sequence. Everything it gives you is through that filter. Now. Yes. So I don't remember the role that I gave it for, for this particular thing. But I said what I was curious about is that how can I do this job?

Jasmine Star 00:38:25 So you created a job description that you fed into AI. And then you said based on this job description. Yeah. Could I do it?

Rick Mulready 00:38:33 Yeah. Oh. And so and so I gave it. It's really interesting. It's very important to give parameters to AI when you're when you're talking to it prompting it. And so I gave it a list of tools I gave it five tools. So I said if you were to use Claude ChatGPT, what else did I give it? There's a tool called Lex that I love, mind Pal and Macomb. So I said, you have to use these five tools.

Rick Mulready 00:39:00 I want you to break down this entire job description and tell me how you would do it with within the structure. And if there are prompts involved, I want you to write the prompts and also tell me in order to do this or whatever it is that you're that you're suggesting. Tell me what knowledge files, context files would be most helpful for this. And so it gave me and I always test all the different models. So I put the exact same thing in the ChatGPT, in the cloud, in the Gemini into deep seek I think. And Gemini surprising was the very best, not surprisingly anymore because I loved the model, but it gave me step by step. It broke down every key responsibility in the job description and told me exactly how I can do it. So it's like getting meta, basically. So I'm using used AI to come up with a job description. Then I used AI to tell me how I can do it. Okay. And then it broke it out step by step.

Jasmine Star 00:40:05 Now the question remains did you deploy against what Gemini had come out with, or did you hire somebody but in a smaller capacity?

Rick Mulready 00:40:12 I hired somebody in a smaller capacity, but we used some of the things that it told me.

Rick Mulready 00:40:18 Yeah. And that was part of my training. That's right. And then I used then I used it again because I'm a terrible on border. To my team, I said I had it created 90 day onboarding plan. Based on this job description. After, you know, we gone through it like, give me a 90 day onboarding plan. Wow. And then it broken out. Day one, day two. And then and then I call it you know, it's prompt iteration. Just basically like going back and forth with it because it gives me 90 days and I'm like, that's too slow or too fast or what have you. And I just tell it like in like, no, that's too fast. By day seven I want to be here. And then it gives me that output. And so it's just changed, you know, just think how, how fast you could hire somebody. Now for if you're getting 300 resumes, like how quickly you could use AI to process all those, to filter through, to come up with like five finalists or what have you to come up with a project idea, all this other stuff.

Rick Mulready 00:41:19 And so again, none of that is like earth shattering. Shattering. But it's how you think about it. Of like. All right, well, this is what I need to do again. So it's like, all right, I need to hire somebody. What do I want them to do? That's step one. Like I need to figure that out. Then write the job description. Then, you know, then do this then do this.

Jasmine Star 00:41:42 So this is just this is unicorn land okay. In our in our last few minutes together. Yeah. Can we go back and forth like a flash fire. I saw a business owner use I this way. So not like the back story about his mama's goulash recipe and then turned into like an automatic blog, but like something like quick. Totally. So I'll start to give you a bit of a time. Okay? I'm in a mastermind with tech founders. They needed to have a parting of ways between the two partners, and instead of getting their lawyers involved in the beginning, it used ChatGPT against state law codes and cases to say this is the this is the basis of what it is.

Jasmine Star 00:42:16 They imported their partner agreement. They asked what would need to be done. And instead of going to a lawyer and rendering what they expected to be around 25 to 30 hours, because based on all the work that ChatGPT did before, the lawyer was then coming in at the two yard line, what was like a 30 hour project turned in to be less than two hours. Yeah.

Rick Mulready 00:42:35 Love it. I mean.

Jasmine Star 00:42:37 You're.

Rick Mulready 00:42:37 Up. What do you want me to do?

Jasmine Star 00:42:38 Like, give me another example of somebody in your community who said, okay, I was doing this, or I had hired this, and I used I used AI to minimize it to save money, to get a better result.

Rick Mulready 00:42:49 I mean, I have people regularly within, within seven days of being in the community. They I mean, they're they don't have to hire sorry copywriters. I have lots of friends who are copywriters, but like, I saved $20,000 by not having to hire a copywriter for my next launch, where I got AI to write all of my welcome emails.

Rick Mulready 00:43:12 I got it to write my entire webinar slides I had. I create the webinar slides, I had it write my sales page. I had it write my follow up sales emails.

Jasmine Star 00:43:22 Rick. Are we so old that we're going to tell people there was once.

Jasmine Star 00:43:25 A day I had to make my own slides?

Jasmine Star 00:43:28 yes. There was once a day to write all 87 emails that go into a lunch. That's crazy.

Rick Mulready 00:43:34 That type of stuff where it's like, you know, again, I'm sorry, copywriters, but like, this is completely possible. And, you know, you don't have to have somebody, you know. Again, social media has become so much easier. I have so many people taking, you know, like, oh, I don't have to pay whatever 1000 bucks a month for this social media person to create this content, because now I do one piece of content. Podcasts, YouTube, whatever it might be, blog post. And then I can basically repurpose that content into umpteen pieces.

Rick Mulready 00:44:09 I can create an automation that automatically kicks that, you know, information out to the platforms, and it's automatically scheduled.

Jasmine Star 00:44:16 You know, one of the things I want to be very cautious and very honorable of is the fact that the industry is changing. And so if anybody hears this and says, well, what happens to those jobs? Well, when when tractors came along, farmhands became less prevalent. And so we understand that technology will always change, but it doesn't mean that it's going to displace somebody in perpetuity. What I will say that on the inside of the business, just as an example from the podcast itself, it was the content creation and it was project management. We figured out a system of using AI, and I was now doing 80% of two jobs, and we hired an offshore VA. And this person is the the QA, right. Quality assurance is going through and we are getting more done with less time and less money. Yeah. And so I just really want to have everybody take a step back and say it is new and it might feel a little uncertain, but there are amazing places.

Jasmine Star 00:45:08 And it does absolutely sound like I'm a big fan of the AI playbook. I'm I am a big fan of community. I don't bring people on to talk about things that I am not a user or a consumer of. Rick and I go way back, and one of the things that I found particularly interesting is that we talk about these things and people are like, wow, yeah, of course that's what I want to do. But then when you actually go back on the back end of, wait, what's Zapier? How do I how do I connect all the pieces behind the scenes? And that takes time. It takes energy for free. Definitely check out Rick's YouTube channel. But if you really want to go deep and get into the how do I start organizing? How do I, as a solo entrepreneur or just myself in like two Vas? How do we act like a team of ten? It's possible. I've seen it. Our team has gotten smaller and we've gotten mightier, so we're tinier but mighty on the back of I.

Jasmine Star 00:45:51 And that's my big push. That's my real big push to getting entrepreneurs to use it.

Rick Mulready 00:45:55 It also opens up, I think, what gets lost in a lot of the talk around, like replacing roles. It also opens up huge opportunities for the people who embrace it. Absolutely. What I mean by that is like, you know, going back to the ads example, before, I used to tell people, just look, learn enough ads to be dangerous. Learn it first. And then if you want to go higher in ads manager, go do that. But it's the same thing with AI in terms of like, you've got to learn it. Yes. At least the essentials. The basics. I agree. Because you can literally learn enough and then be like, oh, I have this problem in my business that I can't figure out how to solve. I wonder if I can create my own app to do that. Yes, you can, and have it fully functional in like two days for nothing.

Jasmine Star 00:46:42 I think this is a full circle moment for me because when we first met, you were very much in the ad space. You were the go to authority, and that's the very advice you gave me. I was very intimidated with ads. It was a heck of a lot more complex than than it is now. And you said learn enough just to be dangerous. And I follow that advice to a tee. I know enough now to be dangerous, but I still hire an agency to work with it. And that's the advice that I'm going to pass on now that I've received yet again. Learn enough to be dangerous. Know exactly what it is you want to ask for, and then we'll figure it out the rest of the way. Right. And or join communities who help us do that very thing. Rick. We're going to send people to Rick. Com to get the weekly newsletter that is now, you know, the making of the sausage. Now you know what to expect and how he streamlined it.

Jasmine Star 00:47:26 Five hours worth of content. Now down to 45. It's a beast. But like myself, I go through. I love the case studies. I learned by example. I wanted this podcast to be like, let's get some examples. Let's break our frame of reality to get people into action. And then also Jasmin starr.com/rick. You can get seven days in the free community. I will see you on the inside there Rick. Beyond that give a shout out to your YouTube channel.

Rick Mulready 00:47:47 Yeah, just Rick I'm already great on YouTube. Great. Yeah, it's a lot of fun. It's a completely different skill set than I was used to. Yeah, and that was a whole other. That was a whole other thing. You know, like, look, if I can just leave, one thing is I, we talked about it earlier is spend 20 minutes, 30, whatever you have each day. Just play around with it. It's great if you're like, I don't know how to prompt, just talk to it.

Rick Mulready 00:48:09 That's great. and I mean talk about advanced conversation. But like, as these models progress and get much smarter and like deeper thinking. And so it's actually the simpler prompting, if you will. Meaning like just talk to it the almost almost like the less information that you're giving it yet concise it, it understands better and faster. So again, just get in there and start talking to it and you'll learn. And the other thing too is if you don't know how to do something, ask it. So it's that I always bring up the corny line and Jerry Maguire is like, help me help you. Yeah. It's like, ask AI to help you help it. That's right. Meaning? Like I want to I want you to analyze this PNL spreadsheet. But I don't know. I don't know how to ask you. Like, how should I prompt you to do that? It'll tell you. It'll ask you questions, you answer the questions, and then you'll get it done.

Jasmine Star 00:49:03 Oh, know enough to be dangerous and help me help you.

Jasmine Star 00:49:06 Ladies and gentlemen, thank you for watching and listening to the Jasmine Star Show. Please be sure to connect with Rick if AI is on your future. And absolutely it should be. Thank you again. Thank you. Rick.

Rick Mulready 00:49:15 Thanks.