The Jasmine Star Show

How to Thrive in a Post-AI Economy with Amy Sangster

• Jasmine Star

Share episode

 In a world racing toward AI, real human connection is your superpower. 🔥 I chat with Amy Sangster, CEO of Member Up, about building profitable communities, launching memberships, and future-proofing your brand. Ready to grow with impact and heart? Visit JasmineStar.com/memberup to get started.

Click >>PLAY<< to hear all of this and:

[01:22] Why every entrepreneur must adapt to a post-AI world—now.

[03:23] The biggest shift Amy sees coming—and how she’s preparing for it.

[12:45] What AI can’t replace: the power of YOU and your community.

[20:18] Amy’s framework for launching a profitable community in 30 days.

[35:12] Why connection beats conversion when building long-term business success.

[47:10] Acting like a $100M community leader (even before the revenue shows up).

[48:32] Get Amy’s 200 business ideas + training at memberup.com/200 and /training.

Listen to Related Episodes:

Connect With Amy Sangster:

Amy started her career working at a bank in Australia, while also creating YouTube content sharing her life and teaching simple personal finance strategies. Her videos reached over 100 million views, empowering more than 80,000 students to take control of their finances. Today, she is the CEO and Co-Founder of MemberUp.com, a community software platform that helps creators build and monetize thriving communities around topics they love.

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

Click >>PLAY<< to listen now!

For full show notes, visit jasminestar.com/podcast/episode541

Jasmine Star 00:00:00  Welcome to the Jazmin Starr Show, where today we are going to be asking big questions about what connects us all as entrepreneurs, what makes us stand out as entrepreneurs, and what is the one thing we all have in common? Or let me amend that the one thing we all have in common very successful entrepreneurs. Welcome to the Jasmine Star show. I couldn't be more excited to introduce you to a woman who blew my mind with a presentation that got me thinking in entirely new ways. She stepped on the stage, a riveted audience, and she said, there is one thing we all have in common despite the stage of business we're in, despite the revenue that we have acquired, despite the industry. And I was like, oh, do tell this Queen is showing up. She did not come to play. I could not be more excited to introduce you to Amy Sangster, CEO of Member Up. Thank you for having me. We are starting that conversation because I said we're going to go down multiple paths.

Jasmine Star 00:00:52  But to start there, I was so intrigued how you laid it out where we are currently as entrepreneurs and the future of entrepreneurship and what continues to drive the best businesses forward. So thank you for being here.

Amy Sangster 00:01:04  Thank you for having me. I so appreciate it. I'm so excited for this conversation.

Jasmine Star 00:01:07  Okay. So let's set the stage. Yes. You walk on a stage and there are people who are looking at you and they're possibly questioning this, your big, bold statements. What could she possibly say to me? That's going to make me realize that the best business owners play here, and we all have this in common.

Amy Sangster 00:01:22  Good question. So I was recently putting together a presentation, and it was for a room full of entrepreneurs at all different stages. And I was thinking about what is the common thread that we're all dealing with right now. Number one, if you're an entrepreneur, you want to make money. You're in the business of making money. But secondarily, we're all in this massively changing world right now, and it is shifting rapidly, and we're all trying to figure out how it's going to end up and how do we adapt our businesses so that they thrive, not just survive through this shift.

Amy Sangster 00:01:49  And so I put together this presentation on how to thrive in a post economy. And it's been something that I've been thinking about a lot myself, because even in the business that we're both in. It's changing. It's shifting. You know, nowadays.

Jasmine Star 00:01:59  How are we? And one of the things I want to point out is that Amy doesn't talk about, like, how do we survive? How do we navigate the words that she's choosing very carefully out from one speaker to another issues choosing the word. How do we thrive in a post AI economy? And it sounds like very high level, hoity toity, but I'm just going to have you hang on a second because she's talking about thriving with massive changes that are facing a ton of industries at once. So I wanted just to drill that point home.

Amy Sangster 00:02:25  Absolutely. And I mean, even if you just look at the most simple level right now, I bet everyone listening can say that they've used ChatGPT for something. Most of the people listening are probably using it in their day to day lives.

Amy Sangster 00:02:35  Like, I know, for me, the way that I operate is completely changed. Like ChatGPT is integrated in every single thing that I do now. And so even just that minor shift that's happened in the last six months to a year, it's happening really, really quickly and it's going to change things. And it's only accelerating every single day that goes by. And I heard this stat where Elon Musk was saying that by 2040, there's going to be 10 billion humanoid robots around the world, which is crazy like that blew my mind. So we're thinking about oh, ChatGPT, it helps me write my social post. It helps me with my emails. Like that's one stage of AI. Imagine what changes in the workforce in the world, in your house, in your day to day life, when there's robots everywhere and there's nothing that we can do to stop it. So I think that there are people that are going to try and fight this change. There are people that are going to hate on it, but it's coming for us all.

Amy Sangster 00:03:23  So the logical question is, well, how do we protect ourselves against this? How do we thrive in spite of this?

Jasmine Star 00:03:28  And then pause there for a second, please, because one of the things that I really want to hone in and understand is one of the things that you had said, well, it's coming. And you said the, the people who do. And I want to pause because not everybody does. And so I just want to highlight that not everybody is ready to embrace it and not everybody jumps ahead. And so I just want to like say thank you for talking about the reality of it, even if it makes people feel uncomfortable. So there is the reality that I is changing entrepreneurship. Period. Yeah. And then there's a group of people who are going to be early adopters. So whether or not people believe there's going to be robots and like humanoids. To what degree. By what date. It will happen. Yeah. And we know that AI is replacing humans in actually the work that we do.

Jasmine Star 00:04:13  Yeah. So there are some facts debatable around date and perhaps to what extent. But it's happening. So there's a small group of entrepreneurs who are going to say this is changing. And then your perspective of the change is what.

Amy Sangster 00:04:26  My perspective of any change is, that supply and demand is always going to be in effect. So as something becomes more scarce. The opposite of that is going to become more valuable. And, you know, even in kind of the Covid era, we saw this where, you know, in 2020, we couldn't leave the house. Human connection was really, really scarce. Now we're seeing this with AI. And I think, you know, when I go on LinkedIn, for example, I see all these AI written posts or whenever I go to my email inbox and it's all I written. Like, it just doesn't feel human and I desire that human connection.

Jasmine Star 00:04:57  I decide how, so people listen and some people might be using it. Ish. How can you tell that it's I on LinkedIn and on an email? I have a few tells, but what are yours?

Amy Sangster 00:05:06  Okay, so my first tell is the I don't know what it's technically called grammatically, but the double dash.

Jasmine Star 00:05:11  Oh an m dash. Yeah yeah yeah, exactly. Loves an m dash dash.

Amy Sangster 00:05:15  Exactly. So that's one giveaway. But everything is so perfect. You know, humans are human. They make mistakes. They have these little unique inflections that are unique to them. They use double exclamation points. They use emojis like it's it doesn't all feel cookie cutter and the same. And yes, you can train AI to speak in your voice. And I think that it is an incredible tool, but when it's not edited at all, it makes me it gives me the ick a little.

Jasmine Star 00:05:39  Bit when it's devoid of a human. Yes, there is ick. And we're very early in detecting. So I always think back to there's patterns that repeat themselves in history. So in early social media, people were showing up in their crappiest and only using photos that came from their phone. And then as it grew and matured, beauty became dominant. So people were uploading really beautiful photos or really inspiring things, or then curating their life heavily.

Jasmine Star 00:06:03  But right now, people who are using AI are literally using it, posting it. Now we have the IC and we could spot it. Exactly. So without the human element, we aren't getting our truest sense of selves and people can see it.

Amy Sangster 00:06:15  Exactly. Exactly. And I think that connection is the scarce resource nowadays. True human connection. There's always going to be a realm for online connection, but it has to be real. It has to be human. I can go on LinkedIn and not feel connected to anyone, even though there's so many different people on there that I can connect to. And it's because it's AI that I'm trying to connect to in their posts. It's not them, the human. And I think that one big shift that we're going to see is people are going to desire more of that human element, but also they're going to desire more in-person events, that actual in-person connection to someone. So my big hypothesis is basically that human connection is going to become, and it is becoming more and more scarce.

Amy Sangster 00:06:52  People are going to desire it even more. And as a result, if we build product services businesses around facilitating real, true human connection, then that is something that's going to be in demand as AI takes over, potentially even more in demand. So that's my my big idea.

Jasmine Star 00:07:07  And so well, one of the reasons I was so intrigued with it was because I having been in a few cycles of entrepreneurship, it seems like there's like a 7 to 10 year cycle when you see some big profound changes. So having been through a few cycles, I absolutely, wholeheartedly, fundamentally believe that the human is going to be the scarce resource. Absolutely in excess of content where people are like, I don't know what content to create, therefore they don't. Now we have resources where you can create websites, copy photos, videos. You can create a whole artificial world. And that people are going to say, but who is the person behind it? And so I believe that wholeheartedly with my heart being in soul, I wanted you to have a common conversation, but now it puts us at a place where we're business owners.

Jasmine Star 00:07:47  And so one of the conversations that we've been having behind the scenes is as consumers. When we see AI, we kind of repel or have a big question mark. And so you and I are looking for, well, what's the soul of the business? Yes. So despite how long someone's been in business, despite their revenue, despite their industry, how are people able to put themselves in their work? How do we show that in business?

Amy Sangster 00:08:10  Good question. I think it's always, as far as you know, the beginning of time stories, storytelling. And I think you're seeing that shift from the people who are thinking future forward now where they used to be posting more educational, authoritative type content, where it's, you know, the five ways to do X or the three things I learned. Now I can write that. So that is not a scarce resource anymore. Everyone's doing it. And you're seeing people who are recognizing this shift more into what's the story behind the brand. What are the challenges that you're going through? What are these unique lessons that you're learning specifically as it relates to you and your business? And so I think storytelling is huge, But naturally just building an actual community of people.

Amy Sangster 00:08:48  So instead of having, you know, a social media platform only building a true community where you can be authentically yourself, where you're not just showing up as, you know, the social media influencer, but the person behind the scenes that's connecting people, that's adding value and bringing people together.

Jasmine Star 00:09:03  So when was the first time that you started seeing the power of community from your perspective? So you see how I'm inserting a story here from the story.

Amy Sangster 00:09:10  This is great. We're not just doing the three ways to X anymore. Yeah. So I mean, I've been building communities since I was 22 years old, and I kind of started in the storytelling realm, and that's where I realized how powerful it was. So I got my start back on YouTube back in 2012. I was making these really cringey. Please don't go watch them lifestyle videos back in the day where me and my partner at the time, we were sharing our life. We were young, we were lucky enough to be successful, and we shared that really candidly online.

Amy Sangster 00:09:36  And we had this massive audience. 100 million people saw those videos, and there were people who wanted to know how. How were we achieving this life? How will we breaking out of societal norms? And so I actually ended up kind of delving into online courses without even realizing it, because I just had a whole bunch of people asking me how I made all the mistakes. I spent like a year building this course. It was all tech space. And, you know, from there I learned the online business side of things. But I started with story and content and, you know, kind of content marketing without even realizing it. So that's what taught me the value of story. And then from there I had an online course. And then I realized that, oh, actually, these people, they don't just want to learn, they want to learn and be around people that are on the same journey as them. The real value in teaching this isn't just in the education. The real value is in bringing these people together, giving them friends that they never would have had access to, giving them, you know, business partners.

Amy Sangster 00:10:26  We even had some people in my first company that ended up getting married from meeting in that group, my partner Hunter, I met him through a mastermind. So it's not just one turning point, I think, but I've seen it consistently for the last 14 years. Now. What it's done for other people, what it's done in my life. And I think also like real human connection, the people moments. That's what makes things special. You know how it is like you build, you build every day, and the winds are not as fun when you're not sharing them with people that you really care about. So I think I've had many, many, many different kind of recognization recognitions. Realizations.

Jasmine Star 00:11:00  Yes. Recognizing and realizations. Recognitions. Recognization let's do that. Let's try to come up with that. Yes, you are the I can't make mistakes.

Amy Sangster 00:11:07  Exactly, exactly. It's making me human. But yeah, I've had many different realizations over the years that like, okay, community is it and it's, you know, now building a community platform.

Amy Sangster 00:11:16  It's only increased my focus on that and looking at AI and what's coming to you.

Jasmine Star 00:11:20  I think that's probably a really good introduction to explain where you are now as an entrepreneur, because I'm going to repeat back, what I heard as a story was I started off sharing stories I made highly personal. I shared where I was, people asked how I created resources on explaining the how I made every mistake in the book. I created digital offers, and the thing that I realized that made the journey so successful wasn't the course wasn't just the resources, wasn't just the story. It was the fact that you had the ability to aggregate a group of people with similar shared interest and desirable outcomes. And then you started saying the thing that was making the multiples of your businesses so successful was community. Absolutely. And so then you decide to say, I'm going to create a platform that is building communities. Yes. Okay. How does that start?

Amy Sangster 00:12:09  So I never thought that I would be the owner of a SaaS company.

Amy Sangster 00:12:12  It certainly didn't play out that high five two.

Jasmine Star 00:12:14  People never saw it coming. Right here we are, for better or for worse. On the downside.

Amy Sangster 00:12:20  It's no it's exciting. I'm so I'm so grateful that kind of my career has progressed from sharing cringey videos on YouTube into where I am now, because without that I wouldn't have. And you want to know what goes on.

Jasmine Star 00:12:29  In this journey, Amy, that we look back at this and we say, look how cringey that was. We think we're like, we're and we are. We are evolving. But what was once our PR is going to be our warm up, and we're going to look back at this and we're going to say, Amy, we were building communities in a really cringing way, but it didn't stop us.

Amy Sangster 00:12:46  Absolutely. I mean, if you're growing and you're truly interested in growth, you should look back at your content. The last year, the last month. The last.

Jasmine Star 00:12:52  Yesterday.

Jasmine Star 00:12:53  Exactly.

Jasmine Star 00:12:54  Okay. So side note, I actually didn't think I was going to say this.

Jasmine Star 00:12:56  There is very many occasions where Amy and I will send a text message to each other and we say, keep producing the cringe. Yeah. Keep making the cringe, because the thing that you don't want to post, actually, is the thing that moves the needle. Yes. And so sometimes you need a friend, especially in the SaaS space, especially as females, especially when we're uncomfortable posting the stuff that people are like. Yeah. Look at.

Jasmine Star 00:13:18  Her. Exactly.

Jasmine Star 00:13:18  Try so hard. And this is a constant reminder to stay cringey.

Amy Sangster 00:13:23  Yes. And I think we can get as business owners and especially like the older I get. It's easy to fall into the trap of like taking yourself too seriously and like I'm doing these big things and so I can't post content like that. And I think, you know, a lot of business owners feel the same way. And ironically, the most marketing power I had was in the beginning, when I didn't have any of these notions about myself, I just showed up, I didn't care.

Amy Sangster 00:13:45  And I think every day I kind of try and get back in that mindset because I had it and I didn't even realize it. And I think when you don't care, when you're unaffected by the opinions of others and you just show up and share and you do it in your own way, that is when you are most successful. Absolutely. So I couldn't agree more. You got to embrace the cringe.

Jasmine Star 00:14:03  Embrace the cringe. And so you go back and you decide, I'm I'm an unexpected SaaS founder. I didn't think this was myself. What was going on in your life at that time?

Amy Sangster 00:14:10  So I was actually I had my first financial education company because that was, you know, what we were teaching is we actually bought Lambos on YouTube. And so naturally.

Jasmine Star 00:14:19  She bought Lamborghinis on YouTube like she was the Lambo girl on YouTube.

Amy Sangster 00:14:24  Girl, I can't get away from it. But yes, I should say that I started working at a bank and I was very interested in finance, and the only reason that I did that is because I wanted to live a life different to what I was seeing out there.

Amy Sangster 00:14:35  And so I was like, okay, finance learning that. Surely that will teach me how to live a different life. I worked at a bank and I was like, wait, I'm part of the system? Still, this is not what I had envisioned. And so that just led me down this road of like figuring out all these alternate, different paths. And it led me into online business, led me into YouTube. And so I'm grateful for the journey. But, you know, ultimately, the finance education, it didn't really it was teaching me how to have a job. So, you know, I started actually teaching personal finance as my first business, which is an interesting footnote, because I teach people business now, and people, a lot of the time, they think they don't have an idea, they think they don't have skills that they can monetize. I'm like, well, wait, what are you doing for work? What are you trained in? There is a way to pivot that into a digital product, into a community, into an online course.

Amy Sangster 00:15:18  You just have to look for it. And so that traditional education that I had, I pivoted that into teaching people, you know, what they wanted. Their dream outcome was, well, how do I get ahead financially, which I had demonstrated through my content. So it's actually, you know, it's quite simple. When you look back on it, you know, all the pieces that kind of came together to make that work. And if someone's listening right now that, you know, is trying to sell a course online or a digital product of some sort. Just remember your story is your marketing. And so show up. Tell your story. Show people what's possible and they will start asking you how. That's how it happened for me. I had no plans of selling anything when I first started showing up.

Jasmine Star 00:15:52  Okay, let's.

Amy Sangster 00:15:52  Pause here.

Jasmine Star 00:15:53  Before we actually move to the next story, because you had said somebody who's listening and my mind immediately went to I've met very few people who can actually didactic say, well, let's just start here.

Jasmine Star 00:16:03  So somebody is listening and they're like, I've been training this. I don't have an idea for a community. I don't have an idea for a digital resource. What what do you suggest? Because this show is all about taking action. Yes. You listen to one show, you have one piece of main takeaway. What would that be for somebody right now?

Amy Sangster 00:16:17  So the first takeaway would be you don't have to have the perfect idea to start, because a lot of the time that's what stops us. I certainly my idea was not perfect. When I started looking back, I had all the elements that that pulled it together. But I learned so much through just starting. So number one, if you're waiting for the perfect idea, you just got to start. Number two is look at the intersection of your unique skills. So what are you trained in? Like what do you have an actual skill set in. Whether that's just a like a high school degree, what did you really excel at. Whether that's a college degree, whether that's you know, you went and studied something.

Amy Sangster 00:16:49  So look at your like tangible skills that you have. Then look at your life okay. What are the people that are around you. What are they asking you for advice on? What do people come to you for? Because there's probably a reason that they're doing that. You're demonstrating expertise in this area and people want it. So the market demands. Another thing is what are you really interested in? Because a lot of the time we can kind of go through that list and rattle off a whole bunch of skills, but then be like, you know, none of these are really lighting me up. So it has to be the intersection of, you know, what? You tangibly have demonstrated results in what the market sees demand in and what you're actually interested in.

Jasmine Star 00:17:23  So as long as they have two out of the three or do they need three out of three.

Amy Sangster 00:17:27  So a lot of the time I think that we have this notion of, you know, it has to be something I really, really love.

Amy Sangster 00:17:33  I didn't think that way. And it really depends what you're optimizing for. And we've talked about this. I always go, what are you optimizing for whenever we're trying to make decisions together. And, you know, for me, I was just desperate for a way out of my bank job. So I was like, I don't have to love it. It can be a gateway to something else. I'm willing to do whatever it takes. And some of the people listening right now might be in that situation where, like, I don't have to love it. It's totally fine. I just want my time back. That was that was it for me. I was like, I just want my time back. And then I will find the thing that I love. And naturally that kind of evolved into what I'm doing now. So I don't think you have to love it. That's just my personal opinion. What would you say though? Do you think you need all three or you don't have to love it? You've just got to.

Amy Sangster 00:18:10  Do you know what it takes?

Jasmine Star 00:18:12  Well, I'm an Enneagram three wing for so loving actually has to be a part of it and loving in that. Like, oh, it's my life's purpose. No, but I actually have to love a component of it, or else I know I'm out of integrity. So I don't necessarily think it's like a right or wrong, but for me, an element of it does have to exist. However, the caveat is I don't do things purely out of love. If I know I can't make money of it from it, if I can't make a living, then I'm just not doing it.

Amy Sangster 00:18:37  Absolutely. I mean, business is solving problems for profit, right? So you want to make sure.

Amy Sangster 00:18:40  That you're you're solving.

Amy Sangster 00:18:42  Problems that you're inspired.

Amy Sangster 00:18:43  To solve.

Amy Sangster 00:18:44  And there's actually a profit element to it. Oh, so, so good.

Jasmine Star 00:18:47  So I just want to take a little bit of a break away and then break this down tactically, because what you had just said was an exact exercise that I started doing with my friends early on.

Jasmine Star 00:18:55  This is before I got into business strategy. So my friend was at a juncture. She was very successful and selling medical device sales, so she was great. She was being flown around the world on vacations because of how well she was doing. Except she hated her life. She made a ton of money and had no life. And so what she liked to do is she would make enough money so she could take all these long vacations, and she would plan her vacations meticulously, and she would talk about them and she would share them. And she had a personal blog where she was sharing the things that she had done, so much so that people who knew her started asking her for advice, aka a friend like me saying I'm going to Amsterdam. What do you think I should do? And so she would just spend so much time meticulously planning out these itineraries, and so she would then share the itinerary that she made for me out online. And people said, well, I'm going to Rome, I'm going to Antigua.

Jasmine Star 00:19:39  And so all of a sudden, when we go back to the three part framework that you had applied is what are people asking you for? Yeah. And so that's sort of coming to her now. What has she been trained in? We could say medical device sales has nothing to do with planning people's vacations except for the fact details. Yeah. Organization. Yeah. Big picture thinking. Yep. And so when I. That's the one caveat I wanted to add. You went from banking into finance, but I don't want somebody to be so literal. You have skill sets that can parlay into a different industry that people are asking you for. And she happened to really love travel. It all intersected, and she knew that there was a market who could afford what she wanted to sell.

Amy Sangster 00:20:16  Absolutely. And it's so funny. I was smiling because you literally described my mom. She was a teacher, and every year she would look forward and plan out. The entire year she would plan out her end of year vacation.

Amy Sangster 00:20:24  She became a pro at it. She knows every little bag to like every single thing that you could want in someone that would be giving you travel advice she had. I'm like, mom, why don't you start a travel community? She's like, oh no, you know, and it's sitting right there in front of her. And so much of the time I think the idea is like right there in front of us, we just have to be brave enough to actually grab onto it and say, this can be me. Okay.

Jasmine Star 00:20:45  So on that note, yes, when we say there's an idea in front of us, I can grab it. And this could be me. When you know the power of community and you've seen it and you see that this is the connective point between any business, strong community changes, profitability. Yes. You then say, I'm going to reach out and this is going to be me. You decide to start a platform. What? How? Where do we begin? What what were you drinking?

Amy Sangster 00:21:08  Good question.

Amy Sangster 00:21:09  So how long do we have together.

Jasmine Star 00:21:11  I know right.

Amy Sangster 00:21:12  So I mean there's there's a couple different things, but in general I like to keep things simple. And I think that again, so much of this comes back to mindset because if we overcomplicate how we're even going to start. Then we're just never going to start. So I like to pre-sell anything before I build anything. And this is because the first year I spent building a course before I even validated it, thankfully it worked out for me, but had it not, I would have wasted a year of my time. And so with anything we do, even with, you know, member out with the software company, with anything that I create nowadays, it's always pre-sold and all you need to do that is a couple simple things. So the first thing is you need to find that intersection.

Jasmine Star 00:21:46  Hold on. Amy, I'm so sorry. I want to pause here for a second. What Amy just said is pre-selling. And if anybody is even slightly remotely confused, that is a very smart way to say I sold something that I was creating while I was flying the plane.

Jasmine Star 00:22:00  I was building the plane while I was flying the plane. And so sometimes that throws people off. What do you mean, what is presale? Presale means that she had an idea. She bought people to buy into the idea and it had not been entirely created. Correct?

Amy Sangster 00:22:11  Yeah. And that happens on platforms like Kickstarter. You know, we see it all the time. Yes. Founder brings a product to the world, says this needs to exist. Yes. People say I agree and they put their money where their mouth is and then they go and create the thing.

Jasmine Star 00:22:23  Amazing.

Amy Sangster 00:22:24  But when it comes to digital products, people are like, oh, I don't know. You know, I don't know if I should do that. Right. And it's the exact same thing if you say, okay, I've got this idea for this product, this community, it needs to exist. I want to bring together this group of people. This is the vision that I have for it. This is what we're going to achieve together.

Amy Sangster 00:22:40  This is what it's going to look like. And you become confident in selling the vision of that. People will buy into it. Now, in terms of how there's a lot of tangible strategies that you can use to do this, but the simplest one is reach out to your circle of influence. So people that are in your phone, on your Facebook, on your Instagram, wherever you have people. Those are all leads. So reach out to them and start doing some initial market research with them so it can start as just a conversation. It could go, hey Jasmine, I'm thinking of creating this thing. I'm just curious, like you're someone that's interested in this thing. Would love your $0.02 on it. You know, ten minutes of your time. That's all it's going to take. Make it so it's easy for them, and then you have a conversation with them. Number one, just to get data, you just want to understand what they're struggling with, how they describe it, what they're looking for.

Amy Sangster 00:23:24  What would make the community a win for them. So you do these little conversations and I would recommend doing, you know, 5 to 10. That's going to give you a really good gauge of the people that you want to support. What are they actually struggling with before you go and try and create anything? And before you even get into the pre-selling, because you're going to know the words they're using about what they're looking for, because a lot of the time what I see is, you know, if you're launching any kind of digital product, it's not that what you are selling is not what people want, but it's the way that you're communicating. What you're selling is not in a way that someone can go, oh, that's for me. So that's why these market research interviews are so helpful, because you just learn and can use the exact words that that person is telling you. So that will help you kind of formulate how you're going to actually communicate the value of this, this offer, this community.

Amy Sangster 00:24:10  And so you do your market research. Then you go out to your circle of influence and you say, hey, I'm actually bringing this to life, and this is what it would look like. I'm going to give you a discounted rate. So just like on Kickstarter, you get some great deal on it because you're funding the idea early. So it could be that you're going to give them lifetime access for a discount. It could be that, you know, you're going to allow them to bring three friends in, like whatever you feel will be most valuable for them, make it an amazing deal. And the best people to go back to with this offer are the people you just had the conversation with, because they literally just told you, I have these problems. I want this thing to exist, so now you can go back to them and say, hey, I'm actually creating it. Go to those people first, then expand from there. The people that you haven't spoken to yet that fit this demographic, a person that has this problem that you feel would be a great fit for your community.

Amy Sangster 00:24:57  And one thing that I will say is a lot of the times with community, people find it hard to kick off because they're like, oh, what if I invite people in? It's just like a room of two and it's not big enough, right? We're also scared about the vanity metrics nowadays, and I have kind of a tangible thing and a mindset thing on that. So a tangible thing is, invite a couple people for free. Call them your VIP members and vitamin for free. Kind of seed the community and we see this happen with like masterminds all the time. You'll invite a couple people in for free. They kind of form the foundation of it. So that's one thing you can do. The second thing is oftentimes we think that something is not valuable if there's less people in it. But think about someone that you really admire and would absolutely love to work with. Right. Someone that you would rather be in a room with. And they have this big idea for a community, and you get there and you're like, oh, it's going to be like a thousand people and me and this person.

Amy Sangster 00:25:46  And then you get there and it's like three other people and this person that you really want to connect with. Isn't that a better situation for you? That's right. But so often we're so embarrassed and we think like, oh, we don't have the numbers, we don't have enough. Not realizing that that is actually more valuable for the person themselves to actually come into a smaller room where you actually get to connect deeply with people.

Jasmine Star 00:26:05  Can I add one thing to that, please? Is that if the group, even if there was three people and you're the you're the host or hostess of your community and the story you tell yourself is there's not enough people. I actually look at it as the people who are with you in the beginning are on the ground level as you build the culture of the community. And so the more you get to pour into a small group of people, the more potent their ability to capture your vision and share it with others. The community is going to get bigger. Yes. Period.

Jasmine Star 00:26:31  The end. If you don't quit, it will grow. And when you have those people who are disseminating the culture, that really only happens in a small group to begin with and then spreads from there. So in addition to the tangible, there's also the mindset. And then, hey, there's a different way of looking at the culture building that goes behind. Absolutely. And I will say, Amy, is as we get into as you build out, your community is I always shied away from community. I would have digital offers and resources, and for a while I didn't have a community because, oh, the extra work or oh, the connection or oh, if I let people down or oh, can I never quit. And then what I did is I started testing as I would make a digital offer, and then for a limited time there would be a community component to it, and so people would pay extra for the community component. And then I realized this deep satisfaction of seeing testimonials, people doing the work, people showing up, people getting results.

Jasmine Star 00:27:23  And I thought to myself, there's something magical about this community. But I didn't learn, Amy, because I launched Social Curator initially as a membership. But the community component, it was more of just like there was offerings. And it wasn't until we added the community that I thought to myself, oh my God, we have a SaaS offering that is driven by community. Yeah, and the community.

Amy Sangster 00:27:43  Yeah. And it's truly, you know, once you start making money and your basic needs are met, it is truly the thing that keeps me going is the people the actual ripple effect that you're having, seeing people connect, seeing the testimonials, being able to support that person throughout their journey, not just at the very beginning when they're the most excited. And I think it has a huge impact not on the community themselves, but also on me as the founder or whoever's community it is to actually keep them invested in their business, too, because it's no longer you just talking to an audience and there's no feedback loop.

Amy Sangster 00:28:14  Now it's it's a collaboration. People are working together on this common goal.

Jasmine Star 00:28:17  Absolutely. And and I don't want to be very careful. I want people to think like, oh, they're doing it for the warm and fuzzy. Well, sure, that's the benefit. But when you serve people really well and they're the drivers of the community, you end up making more money over time because people aren't leaving. They're actually bringing their friends in. So from a business strategy perspective. A community pays itself tenfold. You have the right people in the room. Absolutely. So you start seeing, okay, I am building out the SaaS platform. I'm going to get into it. How does this get off the ground?

Amy Sangster 00:28:47  Yes. So good question. So kind of backtrack for two seconds because I had my own finance community and then I didn't immediately jump into let's go build a SaaS platform. I accidentally did all the wrong things and recognized a huge problem. So I actually built a WordPress site. So I had all these courses, these membership.

Amy Sangster 00:29:04  I had everything going on and I was like, okay, I need to bring this all together because at the time, everything was separate. You know, you had your events hosted somewhere, then you had your Facebook group and then you had your course on some platform, and it was really confusing for the customer. And so I was like, okay, we need to bring this together. So I built on WordPress, you know, at the time that was kind of the common thing that people were using before I realized how much of a headache that is. And I think when we were initially quoted, it was going to be, you know, expensive. But we were like, all right, it's going to be one and done, you know, a couple hundred thousand dollars and that's it. We're going to have this great platform. It's going to be so easy. I didn't know at the time that with anything you develop, there's so much upkeep of it. Yes, a plugin will go out and something will break.

Amy Sangster 00:29:43  Something will not work. And then now you've got more development and then all of your time as a business owner, instead of running the community and experiencing all the woman fuzzies and focusing on the profit side, now you're focusing on tech headaches. And that became my reality pretty quickly. So although we had built this WordPress site that externally might have looked really cool, it was a headache to deal with. So that was like in my first business. Then I actually kind of transitioned away in my older 20s and I was like, I don't want to be the Lambo girl anymore. We're going to move on from here. And I actually ended up doing something I never thought that I would do. And I partnered with a company called Boss Babe because we actually met during Covid. We just went on a walk together and they were like, hey, actually, you have a lot of complementary skill sets. Let's build this together. So we started building together and lo and behold, they're using WordPress as well. And they're in the exact same situation that I was in.

Amy Sangster 00:30:30  And again, externally, amazing community internally, lots of headaches, lots of development time, lots of nightmares. So it kind of the wheels started turning at that point. And I'm like, why is there no solution to this? There were half solutions, but there was nothing that was really a aesthetic because that's a value of mine. I know it's a value of yours as well. There's nothing that's really aesthetic, really, really simple to use and also inexpensive. Like, I don't want to have to pay hundreds of thousands of dollars for it.

Jasmine Star 00:30:54  Can I add one that I also. We kind of we're building our businesses around the same time we were bumping into those same things, I started creating my own SaaS solutions for problems that I started seeing. But one of the the difficulties with the community was that the community that you bought into, it would be labeled as that community. I couldn't label it as my own, and that was one of the things I'm like, I don't want to be promoting somebody else's product or service when people are when I'm bringing them in.

Jasmine Star 00:31:18  And so that was another kind of friction point that I discovered as we were building community.

Amy Sangster 00:31:22  Exactly. You want to build under your own brand, not under Zuckerberg's brand. But people kept defaulting to a Facebook group because they're like, oh, well, the engagement is not there. If I build my own community like we built using, I think it was Buddy Boss at the time, which is like a WordPress plugin. People are not going to that website as often as they're going to Facebook. So naturally the engagement is less right. You know, it had its own headaches using Facebook, but people just kept going back to it because they're like, well, you know, I get the most engagement when I'm on here. So there was kind of this culmination of all of these problems that I know you've experienced as well, where I was like, someone's going to solve this. And I had also kind of met the right people, and it was all kind of lining up like the universe was giving me nudges like, hey, I think you could build this.

Amy Sangster 00:32:00  I think this would be viable. but I had never built SaaS platform before I'd had the WordPress experience, but I certainly wasn't, you know, qualified. And I'm sure you might have felt that was with social curators as well. Right. Is you're jumping into a whole new arena. And so I had to learn a lot of the things in that arena as well, and some some interesting lessons along the way. But that was kind of the initial thing. And I was like, this needs to exist. We need to make it simple, easy and beautiful for people to just host their online courses, community events, payments, chat like everything in one place. It shouldn't be so hard and that place should be engaged too.

Jasmine Star 00:32:31  But I just want to hear you say a community courses, events. I'm like, oh my God, that's huge. And so you say, oh my God, it's huge and it needs to exist and I'm going to build it.

Amy Sangster 00:32:42  Yeah, I think we underestimated how huge it would become in the beginning.

Amy Sangster 00:32:47  But I mean it really you can build as you know, with with software, you can build something to be extremely complex. You can add as many like as many things onto that millions and millions of things onto that. And so, yes, we're building a platform that brings together all these elements. But the frame that we're looking through always is how can we make this simple, not just externally for the users, but for us as well? Like we're bringing a lot of these elements together, but it shouldn't be complex. It shouldn't be like it's a million different elements. You know, when you go into a software platform like I remember using Infusionsoft one time and it has the name Confusion Soft for a reason, I felt like I needed a whole new degree to use it, and so we didn't want it to be like that. We wanted it to be just ridiculously simple, and I think that's allowed it to be a little bit easier in bringing all these elements together is because we have that frame of reference of how can we simplify it, can we make it simpler? And so I think, you know, it might sound a lot more complex than it is, but it's actually, you know, it's just a couple things coming.

Jasmine Star 00:33:40  Together, giving the solution. You created a solution for yourself that you saw a gap in the market after being around so many female entrepreneurs on the inside of Boss Baby, and there's a gap in the market, I'm uniquely qualified to fill that gap. We don't know what we don't know. So then we jump in feet first and then we figure it out along the way. Yes, it was on that journey that you and I had met. And I said, oh my gosh, I love this platform. I love what you're building. And so two female SaaS founders, we start connecting and then I'm sitting front row with member up, like watching, you know, up close but at a distance. And I'm like, I need I need this, I want this. How do we get more people building community? And that was why I brought you on the show because I saw it with you. I saw it with me. There was a resistance. Then I started building communities. I started seeing gaps in the market and what I want more than anything for this show to really drive home is when you add a community component, you are adding a moat to your business.

Jasmine Star 00:34:40  Yes. So when we look at those communities, what in the beginning stops people, what are the three things that stop people? And then what are the three things that actually, if you push through that are that the three almost immediate things that you can get as a result?

Amy Sangster 00:34:51  Good question. And first of all, I just want to say I'm so grateful to be building this with you and to have you on board because.

Jasmine Star 00:34:57  Well, in full disclosure, I partnered with membre. Like I, I became I became a detail that was not shared. And I was like, how do I how do I roll this up? Like, I don't I don't I don't know how to authentically talk about something that I am so enamored with. I feel like this is such a need in a gap in the market, and to be able to partner with you in the company. And I have kept my mouth shut for a while because I'm watching behind the scenes. I'm watching the build. I'm consulting on version two.

Jasmine Star 00:35:25  We're saying, what do we do and how do we serve more people? Because at the end of the day, the fundamental belief that I shared with Amy is it's community. Yeah, the future of business is community, and we have to be on the forefront of that, specifically with female entrepreneurs around what are we doing, what are we building? And let's go. Let's not get caught on the back end of it. So having said that, like, you know.

Amy Sangster 00:35:50  Not only a user, I am a part of it. She's a part of it.

Jasmine Star 00:35:53  I'm amazed. I'm amazed. Okay, so three things. The three things that happen when people get in and that would that stops them or keeps them stuck and then pushing through that. What are the three things that are like, this is the freaking win.

Amy Sangster 00:36:03  Let's go. Good question. Okay, so having not only made the mistakes myself, but the privilege of seeing inside everyone's communities, now that's building on member up. There's some common ones that stick out.

Amy Sangster 00:36:13  First one that I would say is people assume that if you have a community or a membership, and I think there's a lot of terms that get a little bit confusing, at the end of the day, you're just delivering a transformation and bringing a group of people together. Whether you call that group coaching, whether it's a membership, whether it's a community, there is, you know, a big misconception that a membership or a community means all this ongoing work. And I think the reality of online business is anything not set up to be systemized can be all this ongoing work, no matter what model that you're choosing. Good. And one of the biggest lessons that I learned in my own business and with Boss Babe, is that it's not actually about the content. People don't want more content nowadays. They have content for days on.

Jasmine Star 00:36:51  YouTube.

Amy Sangster 00:36:51  With AI.

Amy Sangster 00:36:52  Exactly. Especially with AI and especially with just social media platforms. It's everywhere, like you're bombarded with it 24 over seven. People don't join communities because they want more content.

Amy Sangster 00:37:01  They absolutely don't. So immediately that takes the pressure off you from going so good. My gosh, I have to produce all this content now. And we actually run a big test with this within our own as well. And what we identified is only a small subsection of people were actually returning each month for the content. The majority of people were returning for the community. So while the content is, you know, maybe one of the main value props, the content should only be focused on the transformation. Once you've got that dialed, and it's the simplest route to achieving that transformation for someone freaking good, no more content. People don't want more of it. So we call that like your core content. So once you've got that and that should be it's essentially it's a course, right? It's a success path for someone to get from A to B, because otherwise they'll just go to YouTube. If they just want to be surrounded by content, they want the step by step by step plan. So that's the first thing.

Amy Sangster 00:37:49  Then you might go, well, how do I actually keep someone coming back if there's not going to be any more content? The community is a big part of it, but we have what we call ritual content, which is events. So in group coaching, you know, this might be a weekly Q&A, a monthly Q&A, something like that. In a membership. It could be the same thing. Maybe it's an in person in a mastermind could be a yearly or quarterly retreat. So there's all these words that I'm throwing out like mastermind membership courses, communities. But at the end of the day, you know, people get so hung up on them like they're all the same. They're literally all the same. People join because they want to transformation. They want to be around a community of people also achieving that transformation. And there's something that we provide on an ongoing basis, not content that keeps them coming back. And that's all it is. And so keeping it really, really simplified so that you're not producing this never ending content treadmill, I think is like one of the biggest tips that I can give to people.

Amy Sangster 00:38:40  And immediately it reduces the barrier to entry as well, because a lot of people don't have the time or the resources to be constantly delivering, like a new monthly master class or something like that. Good news is people don't want that. They want community and they want. You know, a periodic event that helps them achieve that transformation. So more is not better. You know, oftentimes we're like, I'm going to have a daily call and a this and that. And I'm going to add so much in that is actually just overwhelming to the member. They don't want more. They want more specific things to help them get from exactly where they are to where they want to be. So that's kind of like the first biggest thing that I would say the second. Oh, you want to add.

Jasmine Star 00:39:14  Oh okay. So I just I, you know, I keep notes so I, you know, me, we've been to events together. It's like I travel with my notebook everywhere.

Amy Sangster 00:39:22  Perfect handwriting. I, I was looking at your notebook like, damn, I do that.

Amy Sangster 00:39:29  I do, I do definitely.

Jasmine Star 00:39:30  Focus my handwriting, but I take this notebook everywhere. So was I heard three things there, but that was just one.

Amy Sangster 00:39:35  I mean, I.

Amy Sangster 00:39:36  Can keep going.

Jasmine Star 00:39:36  So I'm going to go with. Less is more.

Amy Sangster 00:39:38  Less is.

Jasmine Star 00:39:39  More. We don't need new content each month. We need content that's focused on the transformation. We are reiterating the transformation. And we're having the way that we reiterate. And the thing that goes back to it is the ritual content. Correct? Some. So we have the base content get you from point A to point B, we have ritual content that's going to go in and remind you of that transformation. Get people connected. All of that is number one why somebody might get stuck. And she's giving you all the reasons why. It doesn't have to be overwhelming. Let's get into point two of what keeps people stuck.

Amy Sangster 00:40:09  Good question. So tiered access. This is something that I have so many demo calls that I do with people.

Amy Sangster 00:40:16  And you know, on the application for for the demo, it'll say, you know, all the things that I really need in a community. So we ask them, like what features are important to you? And it'll be like tiered access, upsells, cross sales, like all these really, really complex features. So I get on the call.

Jasmine Star 00:40:29  Wait, hold on. For people who don't build tech, I want to be like, let me break down real quick. So Amy will do demo calls. I would do demo calls. As you're building a product as a founder, you want to know what people like, what they don't like. And so you could get somebody else to do the demo calls. You yourself will still take demo calls as often as you can, because you want to get in the mind of the person who's using it. So what she's saying is, I will sit on these demo calls. These are people who want to come in to measure up. And she says, what do you want in a platform? And they will ask for something called tiered access, which means people pay different rates depending on the access that they get.

Amy Sangster 00:41:02  Yeah.

Amy Sangster 00:41:03  Yeah, absolutely. And on the demo calls, like most valuable thing that I've ever spent my time on, you learn so much. That's my version of market research.

Amy Sangster 00:41:09  That's right.

Amy Sangster 00:41:10  So I get on these calls, and I expect that this person with a really established business is going to get on because they need all these like, super complex and advanced features. And we start having a conversation. And I learned that they're just getting started, which is great. But I'm like, well, why do you feel that you need, you know, all of these different things? Because essentially that's a different offer. Every tier that you add on is now a different offer. It's now a different decision. It's a confusing decision for your customer. What do I need this one or do I need that one? You know, when you go to a restaurant and the menu is huge and you're like, I just don't know what I want, right? Yes. But when it's just a curated menu.

Amy Sangster 00:41:45  It's the exact thing that you want. That's what you buy. And so instead of having, you know, very complex tiered offers which all of them require a new marketing funnel, new tracking, new like, there's so much operationally that goes into it. Why don't we just simplify it down to the one most potent offer? So I have a theory that one simple marketing channel. So be that Instagram, you know, some kind of social media platform. Stick to one. One simple offer that is the culmination of everything your ideal customer is like. Deeply desiring solves a big, painful problem for them. And then we've shown that to $1 million. Until we get there, we don't add on more. One simple offer or one simple marketing channel to $1 million. And when I have that conversation on these calls, everyone's like, oh my gosh, it makes so much sense. Why didn't I think of that? But I would say that is something that people get extremely hung up on, is thinking that they need this really complicated offer, stack or tech, when in fact they just need to focus on, you know, how am I solving this problem for a customer? Because that's what business is at the end of the day.

Amy Sangster 00:42:42  And I think we've so overcomplicated it with digital marketing and. You know, all the online business models nowadays. So keep it simple. Simple simple simple.

Jasmine Star 00:42:50  So good.

Amy Sangster 00:42:51  Number three.

Jasmine Star 00:42:52  So number one. Number one people keeping stuck is this belief that I have to create more content in the content overwhelm. And what we realize is like less is more. And people want true connectivity to the transformation. The second thing that gets people stuck is asking for a specific feature set. Right now we use tiered access in the case of your business example, but it's like, what do you actually need? And can we keep a business? And I love that. You know who says that to Brendon Burchard? Yeah. One marketing channel to one offer. Don't look any other way until you build it to $1 million. Yeah, I love that.

Amy Sangster 00:43:21  Exactly.

Jasmine Star 00:43:21  Okay, the third thing that keeps people stuck.

Amy Sangster 00:43:23  Oh, I'm like, in between a mindset one and an actual tangible tactical one. So I'll kind of give you both, okay.

Amy Sangster 00:43:31  Because it's so.

Amy Sangster 00:43:32  Hard not to bring mindset into it because.

Amy Sangster 00:43:33  It's so key.

Amy Sangster 00:43:34  To everything, because we can give you all the strategy. But if you don't actually execute upon it because you're blocked in your mind, it's meaningless.

Amy Sangster 00:43:40  Amen.

Amy Sangster 00:43:41  So I would say a tangible one is having so much focus on building the product, because it's fun and it's new and exciting. I get it, I'm a product person, but completely neglecting the marketing channel itself. How am I actually going to repeatedly get members? And so making sure that you have an equal focus on, you know, really nailing the offer on the product, but at the same time allowing yourself enough time to craft out a sustainable strategy, because this is where you get into that trap where people will go, oh, I try to have a community. One time it didn't work. It was too much work. They probably were on a content heavy community, and they didn't have it structured in the way that we just chatted about, but they also probably focus so much on the product that then you have people that you know, this is normal in any business.

Amy Sangster 00:44:24  They start leaving and they didn't have a way to replace those people consistently. And this doesn't just happen in communities. It happens with courses. It happens with everything, is that we're focused so much on the product, and we don't focus on how are we going to get customers and how are we going to do that simply and sustainably over time. So having a focus on that in the beginning and knowing your marketing plan. I cannot say that enough. And there is many different routes that people can take. There's nowadays there's webinars, there's DMs like there's many different things. So it's about finding the one that works for you for your business model. That's probably a whole different podcast going into into sales strategies. And the other one I would think is just convincing yourself that you are not the leader, right? I think a lot of the times we have this perception of ourselves, this identity that holds us back where we don't see ourselves in our mind's eye as the person that can actually achieve that. And the only reason that I have been able to achieve anything that I have so far is because I've had that thought.

Amy Sangster 00:45:22  It's not that it hasn't been there, it's just that I've ignored it and said, well, let's see. Let's prove to ourselves that we can. So instead of going, you know, why would someone show up to my community? What do I have to offer? If you look at literally anyone who's doing the thing nowadays, who gave them permission? Literally no one. Just themselves. They just started acting like that person. And then people started to see them like that person. And so I think it's just about knowing that you're going to have fears and doubts. Like it's going to feel uncomfortable in any new thing that you do. But being okay to go, I see you fear it's okay. We're going to hang out today. You're going to be with me, but it doesn't mean you're going to stop me. I'm going to keep stepping and keep making progress. And over time, every single time you take an action in line with your desired identity, whether it's million dollar community leader, you know, whatever that might be, you just become that person over time.

Amy Sangster 00:46:12  Like, that is the the process of change. You just start acting like that person. It becomes your identity. It becomes your personality. And all of a sudden you look up and you're like, I'm that person now, but you have to give yourself permission and not get stuck in this mindset of I am who I am. I can't change because it's quite frankly, it's B.S., right? But we tell ourselves these lies all the time.

Jasmine Star 00:46:33  So I have like a thousand, a thousand thoughts right now. And one of them being it's it's May and in June. I'm so excited to debut everything that we've spoken about today. I'm excited to put forward a community of people who I'm excited and honored to build with. And then also, no, I don't need. I mean, one day it'll get to 10,000. One day I'll get to 10,000. I don't need 10,000 to start. I'm going to go back. And it's like as if you and I had this conversation to remind me that in less than 30 days, if it is me and three people, that's more than enough inordinate value for them.

Jasmine Star 00:47:09  Yep. That is the flip.

Amy Sangster 00:47:10  Of the script. Exactly.

Jasmine Star 00:47:11  And when I start behaving like that $100 million community leader, when I start behaving that way, that is in fact what will actually manifest as a result. Absolutely. And I think that I've watched you act and behave like a multi eight nine figure sass operator.

Amy Sangster 00:47:28  My best. That's right. That's my best. Even on our.

Jasmine Star 00:47:30  Worst days, I'll take us on our worst days. I will take you know, Gary Vee always says that you bet on the jockey and not on the horse. Yeah, and one of the reasons why we partnered and I say we because I get the privilege to be with my husband. One of the reasons we partnered with you is because I'm like, I bet on you appreciate it. I bet on you. Whatever you build, let's co build. And I like the way that you move in the world. And more than anything, I like the way that you serve people. You have served so extraordinarily well.

Jasmine Star 00:47:54  And when we talk about building community I said, okay, so I'm just going to be real. I sat down and I was like, Amy, how do we serve best? And I said, Amy, what do we want people to go to? And she says, well, what's going to serve people best? And like, that's the person who you are. And so if you are watching and you have a business that there's something in you, you got a little tingle in your left ear or something's going down your right arm and you're like, maybe I should consider a community as part of my business, even if it's a product based business, even if you're like traditionally a community doesn't exist. That's more the reason why you should, but that's a different episode. But if there's this little idea, there is a resource, Amy, for the 200 ideas for the community. Yes. Where are we going?

Amy Sangster 00:48:32  Member up. 200.

Jasmine Star 00:48:34  Member up. 200. You can get 200 ideas on businesses.

Jasmine Star 00:48:40  That would be so much beneficial. I just said you did it. I did it!

Amy Sangster 00:48:44  You did it! I did it. I'm not the only one.

Jasmine Star 00:48:48  You can get benefited.

Amy Sangster 00:48:49  I like that.

Jasmine Star 00:48:50  By adding a community, these are ideas just to get you moving in new directions. And Amy also hosts trainings for 30 days to a profitable community. You can go to member.com/training. So member.com/200. If you want 200 ideas member.com/training. It's a free training. And she'll just share all the entire outline of how you build to profitability. But then also if you go to join member up on Instagram and you send a DM with the word 200. We'll send it all over. We'll send it all over your way. So there's a lot of ways to get connected. We will also add all of this information on the show notes. I don't think that I could have ended any better with this conversation, because if we go back, the end connects to the beginning. And the beginning was coming in talking about how the future is changing and the future is now.

Jasmine Star 00:49:35  And we think to ourselves, well, how might I compare with, you know, 40 billion humanoids? How might we? And then we just realize that it is who we are that is the defining factor. And what we believe to be is the thing that we ultimately manifest. Amy, CEO of Member Up partner, I am so happy you're here. And for people who want to get the T on you, she doesn't drive a Lambo anymore. But she does have great taste in cars. She just does check out her cars. Where do they go? Where do they go on Instagram?

Amy Sangster 00:50:03  Amy Sangster, 53, on Instagram. And I just want to say it is an honor. It is a privilege. The reason that I am so excited to build with you is not just because of the insane amount of alignment and everything you bring to the table, but the person that you truly are as well. And so I'm grateful. I'm so excited to build the future with you, to build people connected.

Jasmine Star 00:50:20  Let's build. Let's build community. Let's look forward to doing what we're going to do. We're gonna create magic.

Amy Sangster 00:50:24  We're going to do thank you, thank.

Jasmine Star 00:50:25  You, thank you for watching and listening to the Jasmine Star.

Jasmine Star 00:50:27  Show.