Mind Pumped: The Entrepreneurial Truth About Value, Vision, and Monetization with Adam Schafer

In this episode, I sit down with Adam Schafer—co-founder of the Mind Pump Podcast and serial entrepreneur—for a real-talk convo on building an 8-figure brand without outside funding. We dive into how he and his partners grew a scrappy podcast into a thriving business by leading with value, staying consistent, and building community.

We chat about why bootstrapped founders often downplay their success, how to monetize after proving your value, and the key differences between business, team, and personal branding. If you've ever questioned whether your slow start is worth it—this episode is your reminder to keep going.

Click play to hear all of this and:

[03:58] How two bootstrapped entrepreneurs realized their path was the one others envied

[05:41] The mission behind Mind Pump and how they started with zero expectations

[08:18] The 3-part framework Adam used to build value before monetizing

[13:20] How they monetized their podcast after proving the market

[15:45] Navigating business with multiple partners—and still liking each other

[21:11] Why consistency and community matter more than polish at the start

Listen to Related Episodes:

• How to Build Your Personal Brand as a High-Achieving Entrepreneur
• He Built a Multimillion-Dollar Business Using THIS Content Strategy ft. Richard Ryan
• How I Built a 7-Figure Brand: A Conversation About Growth, Pivoting and Scaling

Connect With Adam Schafer:

Adam Schafer is the co-founder of the Mind Pump Podcast, a widely downloaded show aimed at demystifying fitness and health through candid, value-packed conversations. Alongside his partners, Adam has built a business empire that includes educational content, coaching, and training programs—all without external funding. He’s a straight-talking entrepreneur who values honesty, grit, and authenticity, and brings those qualities into every business decision and podcast episode.

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode556

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Transcript

Jasmine Star 00:00:00  Many people know today's podcast guest from a litany of other things. I happen to live under a rock, and I had no idea who he was until our paths intersected by way of an executive program that we were a part of. We're going to get to all of that in a second. But you might know him from Mind Pump podcasts. There's hundreds of thousands of downloads. They're getting hundreds of thousands of downloads a week. Mind pump training resources and deliverables like this is stuff that I was training to work out with, as well as mine pump fitness coaching. I had the honor and privilege of speaking in that community, and I couldn't be more excited because the person I'm about to bring on to the show right about now has multiple arms of his business, along with three other business partners. We're going to talk about brand building, and we're going to talk about personal brand versus team brand and business brand. Welcome to the show, Adam Schaefer.

Adam Schafer 00:00:50  So glad to be here. I your episode, by the way, is still doing incredible.

Adam Schafer 00:00:53  I still get DMs about you coming in the studio, so it won't be the last time we do.

Jasmine Star 00:00:57  Yes, I was a guest on mine. I have to say, I was so intimidated. I was so intimidating.

Adam Schafer 00:01:02  Gosh, it's just it's the way the lights are all so.

Jasmine Star 00:01:04  I mean, and the three of you guys, I mean, it was just the four of you guys, but I'm looking at the three of you guys and I'm just like, wow, you are definitely outmatched.

Adam Schafer 00:01:11  You know, I think people underestimate what that feels like. I people we get a lot of people that always ask us, like, you should have your wives on the show and all of our wives are like, hell, no. There is no way I'm sitting in there. I go in there and visit. I'm like.

Jasmine Star 00:01:23  Thanks, guys. I got thrown to the lions den. No, it was a great episode. Definitely. We'll link it in the in the show notes. We're talking about my journey as an entrepreneur.

Jasmine Star 00:01:30  But today I want to talk about your journey as an entrepreneur. And before we get there, we probably established you and I have a rapport. We joke a lot like, I just want us to be 100 with each other because, okay, because Adam is a little bit like hard nosed heel, heel, heel. He's. I want to say he's mean to me. He's just, like, straight out shot caller, like no B.S.. And so we met as part of Hampton. Hampton? Yeah, yeah. It's like, how would how did you describe it when people ask.

Adam Schafer 00:01:57  So. Well, the irony. It's it's kind of like a mastermind group. Yeah. And anybody that anybody that knows me from my show knows that I've talked a lot of crap about masterminds. So it actually, it really it shifted the way I thought about them. I mean, and I know you've done a lot. So it was it was great meeting somebody who has had a different experience with it for my.

Adam Schafer 00:02:16  My experience with it was like, man, there's a lot of shysters out there that are just grifting. And it just didn't feel Hampton didn't feel that way. I mean, I felt the way that it was structured where you needed to, like a lot of other masterminds, will sell to anybody that's, you know, that's willing to spend the money on it where they they curate the founders and CEOs, and you have to have benchmarks together. So I felt like the group, I was added to your group, I really felt like, oh, man, I could learn from a lot of these people. And that instantly, like was valuable to me. I was like, okay, you put me in a room or a zoom with ten other like minded successful entrepreneurs. I'll learn something. And this is where I feel like you and I connected so much. Is that.

Jasmine Star 00:02:59  Explain why. Why did we connect? I mean, everybody connected. We all gelled. But there was like, immediately you and I had.

Adam Schafer 00:03:05  Well, first of all, you and I were the only two bootstrapped. I mean, we. Everybody else was, which I think. And I don't remember if you have communicated this or on your podcast or not, but that was really an important time in my life, because up until that point, I would say we had pretty, pretty good success building our business and.

Jasmine Star 00:03:25  Being a little bit modest, but we can get to that in a second. But like a lot of success building your business. But go.

Adam Schafer 00:03:29  On. But, you know, but I didn't think that right. So I actually still looked at like the VC world and the startup people and thought, and you know, you hear numbers like 100 million valuation. Oh yeah, we exited for this much. And I'm like, yeah, I'm doing I'm doing a couple million over here. You know, I didn't feel like I was really doing it. And they all were. And then when we got in that room, I mean, it was interesting to hear all the wildly successful people, people that exited companies for millions and millions, hundreds of millions of dollars.

Adam Schafer 00:03:58  And on their second or third company. And then they listen to my story. And your story. Yeah. And I felt they all kind of wished they were in our shoes. And so that was really it was really good for me to hear that at that point in my career, because I thought that the grass is greener on the other side. I thought that's what I needed to do to prove that I had made it. And yet here I hear all these other guys going, oh no, I, I'm trying to build towards what you to have. And I'm like, oh, okay. So that was it was good. And that's what we had in common. I mean, you and I are both gritty. I think we really came from kind of nothing and and built and through a lot of trial and error. And we're both, I think, very blunt and direct like that I love that. So I'm, I'm drawn to people that like, I'll take somebody that maybe someone else perceives as rude or too direct or I like that.

Jasmine Star 00:04:49  So.

Adam Schafer 00:04:49  Do I. I am a no bullshit. like shoot it to me straight. I've got thick skin. And so when I meet somebody else that is like that, I'm naturally just attracted to that.

Jasmine Star 00:04:59  Okay, so this is why I want it. This is the perfect place to start. And so before we get into your origin story, because most of the podcasts that you do, everybody talks about origin story when I get to that in a second. But one of the reasons I want to do on the pod was because we were sitting in Jackson Hole. Yeah. And we're all in a group, and we're talking about the moves that you're making on behalf of your business brand. And so just to be like very clear. So, Adam, actually describe, describe the arms of your business and not not the revenue numbers but the percentage like what is the core of the business. Because I want people who are watching right now to be able to see, like, I can build a business with people I love on the back of passion, on the back of just starting super scrappy and build seven eight figure business on the back of that.

Jasmine Star 00:05:40  Yeah. Okay.

Adam Schafer 00:05:41  So first of all, the the original mission before money ever came into play was we believe there's three of us trainers that have been trainers for over two decades. Fitness? Yeah. And fitness that we had a lot of value to give that when we looked at the landscape of what what was being communicated on Instagram, YouTube, a lot of the information was stuff that I think we kind of felt like, oh, yeah, I remember when I thought that, I remember when I thought that was the way or whatever, and that was, you know, year 5 or 8 into my career, and we didn't feel like we were hearing the conversation that we were communicating with our clients. And so we came from a place of, we have a ton of value to give to this community of people that want to learn this information. Let's go prove that. Let's go prove that we do know what we're talking about and that we can help a lot of people. Now, let me tell you, we sucked.

Adam Schafer 00:06:35  I mean, we I mean, I barely feel like we're coming out of sucking, but after ten years, it took a long time to get comfortable with pretending you're talking to millions of people when you're really just looking at a mic in a camera. that was very awkward for us, and so we began to do that. And as we thought, the information, even though it was terrible as far as the, you know, the slippery. Yeah, choppy. And I mean, we were cussing a lot because we were nervous, but you would walk away from every episode going like, oh damn, I didn't, I didn't know that or that was really valuable. And that's kind of what we hung our hat on was like, we'll just keep doing this and see if we can grow an audience and actually grow a community of people that want this information. And so that was the mission. And we did that 3 to 5 episodes a week for well over a year. Not trying to monetize and watching it grow.

Adam Schafer 00:07:32  Downloads download was just and it started with hundreds and then it became thousands and then tens of thousands. And when we started reaching the tens of thousands of followers, we started to realize, okay, we're on to something, we got something. And then really it was okay. And by the end, it should back up a little bit because people ask a lot like, well, when did you decide to monetize? And you know, if you say you didn't do it at first, like what? Why did you do it? Well.

Jasmine Star 00:07:57  Okay. Pause. I want just to before we get into the monetization conversation, I want to give the framework that you had just said. First, you had a belief, like there's this belief that we as a group of people have value to give. Yes. So for somebody who's watching and you think yourself and or group of people have value to give. Step number one. Step number two is we have to prove a hypothesis right. Like we think we have value to give.

Jasmine Star 00:08:18  But we're not sure the market's going to actually perceive it as to be valuable. Yes. And so then you did the awkward reps of just doing the work without expectation. Yes. So 3 to 5 episodes a week of a podcast ghetto is all get out. I've seen those early episodes. They're just rough. They're just rough.

Adam Schafer 00:08:33  That was rough. Lighting was rough. Our communication was rough. But. But in every episode you would. If you actually stuck through it, you would walk away and go, oh, I learned.

Jasmine Star 00:08:42  Something, I learned something. Okay, So if you're watching and you're wondering, can I build an eight figure business on the back of providing value in the form of a podcast or content? The answer is there's proof here. Now let's talk about the monetization. You've been doing it. How long before you guys decided to monetize?

Adam Schafer 00:08:56  About a year and a half. So we've got hundreds of episodes up uploaded for free by this time. And the only reason why, like, we kind of always said, I'll never forget this day.

Adam Schafer 00:09:06  We all walked into the little 300 square foot smaller than this room we're in right now. Like in in when we first started and we all had walked in and each guy said this like differently. I came in and I go, man, I've got a bunch of people messaging me. And a bunch was probably 3 or 5, you know, that are DMing me. Can I give you money? I didn't know what a Patreon was. And then people were like, do you have a Patreon? You have a Patreon. I'm like, what is a Patreon? Didn't even know what that was. Had to look it up like, oh wow, there's an opportunity that people can just donate money to our cause. Like, and these people, do you have a shirts or anything we can buy? People were asking to buy from us before we were even trying to sell anything. And we each had stories like that on the same day when we walked in. So it was like, okay, we, we, we haven't seen each other for only like 2 or 3 days.

Adam Schafer 00:09:52  We're all in that short period of time. We're all getting messages like this. I think it's time to offer something. And why I think this is so important is that so many times people think of their idea of how they're going to make money, and they try and build their business around that. And I just don't think, at least for me, that that's not the pathway. It was go build a community and you build a community by providing value to others. Go prove that first. Believe it or not, the making money part is actually kind of easy if you know how to do that first step. If you can do that first step. Most people buy from people they like. And so if you if you provide enough value for free to build a community, then the services or the thing you decide to sell is one of the easier things. And for us, the natural thing was, well, what have we all done for 20 plus years? Well, we've written programs and helped people.

Adam Schafer 00:10:44  Every type of person I've trained, you name it, I've trained that. And not just 1 or 2, but ten, 15, 20, 100 of those type of people. And then I've got two partners with the same type of a background. So it's like we understand the average consumer who's trying to get in shape and how to do that correctly. And so it was like, well, write programs okay.

Jasmine Star 00:11:04  Can I pressure test it? Can I poke holes? Can I take a sword. Go ahead. Okay. Because I always think that I'm the voice of people who are listening. But you and I are on the same team. I do believe you build a community first, and then you monetize. I 100%. Okay. Now, just yesterday, I was listening to a podcast with Aaron and Sarah Foster. They have something called The World's First Podcast and what they were talking about, and they do very well in the pop charts very, very well. Okay. And so they were talking about how they've done their 200th episode.

Jasmine Star 00:11:29  They're investors. I mean, they're they're killing it. Okay. But they had said that what they think that they're missing is a community whereas other podcasters. So there's another like pop culture podcast called The Toast, now the Toast. They have a community. They sell merch like these people ride or die. She's filling out arenas of people just coming to watch a live podcast. And that's what a community does. So there's listeners and there's community.

Adam Schafer 00:11:50  Yeah.

Jasmine Star 00:11:50  Huge difference. How do you build. Like okay, so we're not even talking about podcasts. If you're sitting here watching me like this does not pertain to me because I don't have a podcast, I'm talking about anything. Anything I want to sell.

Adam Schafer 00:11:59  Instagram, Facebook, LinkedIn, I don't care.

Jasmine Star 00:12:01  Blog writer okay okay okay. So based on what you know now and what you see, how do you start building community? Because it's one thing to say build a community, then monetize. But people are like that's the hard part.

Adam Schafer 00:12:12  So there's a couple of things you said that I want to elaborate on, because a great example and I, I have the numbers and the data to share show this is that you take somebody like Joe Rogan.

Adam Schafer 00:12:22  Obviously I'm not Joe Rogan size podcast. We have a good sized podcast, but nothing compared to him yet. We have similar partners. So some of the people that advertise with.

Jasmine Star 00:12:32  Joe, let's go. I know where you're going.

Adam Schafer 00:12:33  I know some of these some of these partners advertise with Joe Rogan also advertised me, and I've built incredible relationships with these people for the last decade. And so I'm very familiar with the type of numbers revenue that he does and we do for these companies. And I can tell you, we out produce what he does, yet we're a fraction of the size. But that's because people tune in to hear from us and what we have to communicate, not for our guests. Granted, they love when I bring a guest like you on the show, but I don't care if we've had Jordan Peterson. We've had lots of big name people. It doesn't outperform the three of us talking about health and fitness because that's what we built it on. We built it on helping people with that.

Adam Schafer 00:13:14  And yes, all those other people are great, but most of our community is tuning in to get that value from us, to get that from us. And so my point of that is that you can get a lot of attention through doing gimmicky things or being a great interviewer like Joe Rogan, but you're not tuning in because of him. He didn't really build community. He's a great podcaster. So there's a huge difference in getting attention. And then building community. And building community means you're providing value and you're serving others. And so focusing I would rather build value and service 100 people than have 100,000 people. Just paying attention to me that that's how how much more powerful serving a small community of people that you can actually help and provide value to, versus just lots of people are paying attention to me. That's so good. And now in my and I've learned a lot of this over ten years, I didn't believe that or know that until I had enough people with millions of followers coming to my studio and then get the opportunity off camera to talk to them about business and revenue.

Adam Schafer 00:14:21  And so many of them were struggling and they didn't have a real business. They had a lot of attention. They were famous. If him and I or her and I walked down the street, I wouldn't be recognized. They would. But if you looked at our business versus there, it didn't even it didn't even compare because they hadn't built a business. So to your point or your question is that building a community is literally just servicing a group of people that you can provide value to, and it doesn't need to be that big for it to be really successful.

Jasmine Star 00:14:51  Yes and amen. Yes. Okay, good. So we talk about that. And then I do want to point out this totally. As a side note, when I was at the studio, I flew up for the podcast and Sal had just walked out of the front door and I was walking in. And unbeknownst to anybody, there's a woman who's walking by and she looks at Sal. She's like, I know you. I listen to mine pump and now your studio is you guys.

Jasmine Star 00:15:12  It's a gorgeous studio, but on the front side of it, it's very obscure, like you would never know, like the magic that's made in the studio. And so Sal is like, oh, yeah, you listen, come on. And we're going to we're going to record a podcast live right now and watch how you do that. So then she sat there in the back of the room and watched our podcast. And that's community.

Adam Schafer 00:15:30  Yeah, I know. where you're going. I know where you're going with this. And this is something that I try and tell. A lot of these entrepreneurs are built like when you are. I don't have the same luxury today as I did when we first started. But if you commented on my Instagram or you feel like I'm having full on conversations with you, regardless if you buy anything or not, like that's how I how we built this crazy community is. There was a time when the three of us talked to all hundred people that listened to us, right? I mean, those people feel like family because they had so much of our time when we had all that time to communicate to them, because the way we looked at it, and I guess I think this is difficult for the young generation, if you're my age or older, you I think you get this because these are rules of business.

Adam Schafer 00:16:17  Before social media came around, if you were building anything brick and mortar and you open your store day one and a person walked in like, would you ignore them? Would you? And would you just say hi and then walk away? Hell no. You would in like, you would be so excited that somebody walked through your door that you would go over and be the best version of you and find a way to give them value and answer any question they had. And we have led and built this business that way. Yeah. Because that is what builds a strong foundation, a strong community. And then then there comes a point where it gets very difficult. And we still we talk in our meetings. This is the stuff we talk about to our staff. And our team is like, hey, we need you guys to be an extension of us. If we if you see somebody commenting or you see somebody on the street that know, like, do not just ignore, talk to them, help them, bring them in and bring them to me.

Adam Schafer 00:17:11  Let me talk like so I think those those values are so important when you're trying to build a community versus what I feel like I see a lot of today, which is just trying to get attention. because by default, if you do have millions of people paying attention to you for whatever thing you do that's gimmicky and gets attention. I mean, I guess you could sell some t shirts and make a few hundred thousand dollars, which somebody might be going, oh my God, a few hundred thousand dollars. Yeah, but for millions of eyeballs on you, when all you would need is a few thousand eyeballs on you that are your community to do. Significantly more revenue than that. So I just.

Jasmine Star 00:17:48  Okay, so this is a good point because you said selling t shirts, but you guys talk to me about when you decided to monetize, like what was that jumping off point?

Adam Schafer 00:17:54  Okay. So that was like a year and a half in. And it was let's provide. And by the way, this part I didn't share I haven't shared this a lot, but Sal had already written the program before we even met.

Adam Schafer 00:18:04  So he had a digital program. So I know we're bouncing a little bit here, but before we ever even met each other, Doug and him were were he was a client of Doug's and they were selling pies.

Jasmine Star 00:18:14  So mine is for business partners? Yes. And Sell and Doug were co partners. Business partners? Yes. And Adam and Justin We're homies. Partners.

Adam Schafer 00:18:27  Yeah, we were building just. And I were building an app, and Sal and Doug were building a digital program to sell online.

Jasmine Star 00:18:33  Okay, so I want you right now just to kind of start thinking, what am I doing or creating that's in alignment, perhaps of other people that were together. We create more value than us independently.

Adam Schafer 00:18:45  So that was the original idea. We actually weren't going into business with each other. We originally were like, hey, yeah, we have this thing, this app, you've got this digital program online. You, they and they already kind of gone out to the internet and tried to sell, and they had sold a handful or whatever over the course of like a year.

Adam Schafer 00:19:03  And they realized like, oh, this is not going to be as easy as I thought it was going to be. Justin and I were building an app. I knew that, hey, when this app is all done, I'm going to need a community to at least start using it. And so the thought when we got together was we agreed we had value to give to an audience. That would be both would serve both of our visions.

Jasmine Star 00:19:22  So same demographic, same audience, different offers, but together we're stronger. So I really want to use this conversation. Like, how do we start thinking differently about our business when it's hard to get attention, hard to build community? And so this is why I think you guys did it so beautifully. So originally we have two separate offers. And then when you decide to monetize, yes. What happens.

Adam Schafer 00:19:39  So we decided to monetize. We just and just to to seal that or close that door. Like I quickly realized the app world was horrible.

Jasmine Star 00:19:48  It was less my heart for.

Adam Schafer 00:19:49  Getting into it.

Adam Schafer 00:19:51  Yeah. Anybody who does it, I do. I have a tremendous amount of respect for anybody who can even finish the. Because I had spent so much money and I quickly realized this thing that we were building. This Mind Pump podcast had so much more potential that I was willing to walk away from almost $100,000 investment that that's like, that's how powerful I knew where we were going versus what I thought we were going to do, which is also why I love to tell people like, love your ideas, be passionate about them, but don't marry them. Be open to pivot and change. Because I thought I would be selling an app today like that nobody's even heard of, and I was willing to walk away from almost $100,000 that I put into it, because I now had a more clear vision of like, oh, this is the path, this. Let's keep doubling and tripling down on this building, this community of people we're serving. And I'll come up with the what we're going to sell.

Adam Schafer 00:20:38  And now, luckily, Sal had already created a digital program. He'd already written it. It was already done. And he decides like, okay, let's let's use that. We all agree. I think this is a perfect product for us to sell. And because none of us were making any money at that was the point where we all said like, should we just do this together? Like, I mean, we built the podcast since we and we agree this podcast thing is more powerful than our other two businesses by themselves, let's just do this thing together. And so we kind of put all our money in the pot, which was nothing at that time. A thousand bucks, I think was what it was. And we go, okay, let's build this together. We launched a program, and I always like to communicate this to you because it wasn't like I was rich overnight. I mean, we we sold like, a few hundred, I mean, but a few hundred. The program cost $117.

Adam Schafer 00:21:24  Do the math for guys. Divide that like we weren't quitting any of our other jobs. You know, it wasn't that kind of money, but it was enough to us to go like, okay, we're on to something. Yeah, we're on to something. And let's keep going this way. And then again, it went back to let's keep building this podcast. And so for the first. So there was the first year no money. Second year of monetization. Only thing that we were selling was that one program was that one program and building the podcast. And it was still not enough money for any of us to walk away from our day jobs. We all were still, you know, running, running a studio, training clients like we had other businesses to keep us afloat. And but we were starting to really pour ourselves into this. And so it wasn't until year two of monetization that we all looked at each other and went like, okay, I would have walked away sooner, but I also was the single guy with no kid.

Adam Schafer 00:22:17  I had no kid. I have a mortgage at the time. I think I had a mortgage at that time, but I was a single guy. No kid. They both had families and a mortgage and way more overhead than I did. And and the reason why I wanted to go then was because I think there's something to be said about putting yourself in a corner. I think that if you have this, I have this self-belief about myself, and I do have this self-belief about my partners, that the best version of us comes out when it's the scariest.

Jasmine Star 00:22:45  I hate that I agree.

Adam Schafer 00:22:46  It's so.

Adam Schafer 00:22:47  True.

Jasmine Star 00:22:47  I hate that.

Adam Schafer 00:22:48  I agree.

Adam Schafer 00:22:48  It's so hard to to go towards that. You know the it's natural for us to go. I mean, it's like see a lion go the other way. You don't go towards it, right? Right. But the truth is the the greatest fight in me is going towards the lion.

Adam Schafer 00:23:01  Why do you think that's the case?

Adam Schafer 00:23:02  I think it's because it puts you.

Adam Schafer 00:23:05  Life or death is probably a little exaggerated, but it kind of life or death of the business. It puts you in that. It's like I'm all in on this. It can't. It's got to work because I need to feed my family or I got to pay my bills. And so there's something to be said, I think. I think all of us, even myself, anybody, we can always give a little or do a little more, but we always leave a little something on the table. Even when you're hustling and grinding, there's, there's there's a difference between hustling and grinding to make it versus hustling. Grinding to live. And when you're hustling and grinding to live and survive, I think the best part of you comes out. The best fight in you comes out. And so I still to the and by the way, I still think when I look at ten years now that's gone by and lots of great success, I still think our Achilles heel is because we didn't ever push ourselves to that.

Adam Schafer 00:23:56  I think there's another gear that we all have, but because we kind of waited until we were comfortable to do it, we tend to do that in the business and not to bounce all over these stories. But there's been very pivotal moments in the business where we had to make decisions of like, okay, things are slowing down or we got to do we're in the middle of that right now And we drug our feet because we've been comfortable. How do we I mean, I knew two years ago that we needed to make a move. In fact, when Hampton started, I was already communicating it to you guys in my peers, and that took way longer than it should have. I think it took way longer because we were comfortable. I think if it was do or die or hey, if you want to pay your bills, we got to build this, solve this thing now. There would have been more urgency and so it's all worked out. But I do think that there's something to be said about throwing yourself in that fire.

Adam Schafer 00:24:43  especially if you got that self-belief in yourself.

Jasmine Star 00:24:46  Okay, I agree. Now when you go back to that and say, I'm ready to go all in, we've monetized. So this is year three of the podcast, but year two of monetization. And so when you flash forward to today and you look back like, I want to show people what it could be like, what content could be in somebody's life. And so from my outsider's perspective. So I'm going to say what I think your business is and the arms of it. And then you'll go back and like tear them apart. Yeah. Go ahead okay. Because, I mean.

Adam Schafer 00:25:13  Because I haven't done a good job of telling you that yet.

Jasmine Star 00:25:15  No, no, not at all. I have I have all the details because you and I go deep. And so I want to come here and I want to talk about how one of the most mind blowing things for me is about a year. Oh, my gosh, it was a year ago.

Jasmine Star 00:25:28  I called you with my CFO and I said, Adam, I don't know what's going on with my podcast. It's costing me so much money. It's costing me so much time. I love the podcast so much, but it doesn't make any business sense. Yeah. And you had said do it your own way with a lot more choice words do. It's your own way. Give a big middle finger to anybody else. Pull out some partners and just say, I want to work with you. And here's the thing. Because you know how you said, oh, I waited too long because I was comfortable. Yeah. That's what I did. So here we are, you know, a year later. And it took me so many months to move. And the thing that actually kicked me in the arse was when you and we could get this out. We can. We can cut. This part was when you signed a seven figure contract for a sponsor for your podcast. I'm not going to get into those details, but ladies and gentlemen, his podcast signed a seven figure deal just for one.

Jasmine Star 00:26:16  Just for one partner. They have multiple. And I think to myself, oh, that's what it can grow into. And it was this thing where you had said, and I don't know if I had enough confidence in myself or enough confidence in the show. And you said, jasmyne, we started reaching out to partners when we had just a few thousand downloads and we were able to outperform. And I heard you and it made sense, but I didn't listen. And then a couple of months later, you're like, okay, so we signed this seven figure deal for this one or this one sponsor, in addition to all the other revenue streams that you have in your business. So those revenue streams are going to be you have podcast sponsors. Just one is seven. Figure just one. Just one of them.

Adam Schafer 00:26:57  We do have we have about 25 partners.

Jasmine Star 00:26:59  Thank you.

Adam Schafer 00:27:00  Thank you. They're not all they're not all that big. But we do have 25 partners. And there all of them are six figures or above.

Adam Schafer 00:27:07  Yeah okay. It's a nice piece of the business.

Jasmine Star 00:27:09  So that's a nice piece of the business. Then you have like hundreds and hundreds of digital training programs for people who want to better their lives. This fitness fitness training program. So that's another multi seven figure revenue stream. Yep. And then you have a training for people for trainers who want to build businesses. Correct. Yes. Is there another arm of the business that I'm not seeing.

Adam Schafer 00:27:29  Yeah. There's so since you and I've talked, we've built a in-person and virtual coaching business for clients. So I now have five trainers that work underneath us who actually are coaching people one on one that is the newest leg in arm and only been monetized for two months now. And it's it's already the first month it did six figures. So it'll be a seven figure revenue stream by the end of the year for sure. So that's the newest arm okay.

Jasmine Star 00:27:58  So we can do back of the napkin math. This started now. This is on the back of ten years ten years of work and ten years of showing up.

Jasmine Star 00:28:05  How many podcasts are you guys dropping a week? Five. So you're dropping five podcasts a week right now. So you started at 3 to 5. You're currently at five. You build out multiple seven figure revenue streams to build an eight figure business. Okay. So we're doing all of this stuff. But there's somebody at home right now who's getting in the way of creating the content. When when you had said we were awkward and it was bad. Yeah. So how do we speak to those entrepreneurs to say like, this is the future, like, this is possible?

Adam Schafer 00:28:31  So I know it's cliche to say this, but to me it's so important. I mean, this will be one of the lessons I teach my son is to become a master in anything they say. It takes about 10,000 hours. And so I, we literally were not focused on anything but that. I know how long it took me to be what I considered a master trainer. I was a trainer for 5 or 6 years, training hundreds of clients, and still didn't think I was very good.

Adam Schafer 00:28:56  It wasn't until like almost year ten did I go like, okay, I know what I'm doing. I'm really good that long time. And so because I understand that and I know that this podcast thing is totally new to me, even though I'm talking about something that I'm comfortable with. This this is way different and scary and uncertain and I suck. And so it's like all we had, like blinders on is like, the reason why we chose five episodes a week is not a strategy other than get to 10,000 hours. That was. And so not only are we shooting five of those a week, we're also shooting clips for YouTube. We're shooting clips for like, any chance we can get to sit down and practice, that's what we're doing. And that's I didn't learn why I didn't get a I didn't hire someone who taught me how to do podcasting or do that. And later on we hired people to sharpen our skills. But it was literally like, get out there and do it. You're going to learn so much along the way of failing.

Adam Schafer 00:29:52  And as long as you're comfortable with that word, that failing and getting back up and doing it again. And I'm always I'm a huge fan of make peace with the worst outcome and go. It's like, what's the worst? I'm going to spend a year making all these episodes and we don't make any money. Okay, so what? I'll have been better. And at that, at that point I can look back and go, okay, do I want to keep doing this? And that was the idea was just go get better, go get good at whatever it is you think that you can do for others. And so you may be sitting at home right now going, okay, I have this thing I'm passionate about and I'm good at like, okay, cool, go, go help people, go show people and expect to suck. Expect they don't care at first. Expect that you won't do it right. That's part of this. And so if you understand that, then your greatest advantage is the fact that you do have time right now, that you don't have a business that you don't like.

Adam Schafer 00:30:44  Go all in on that. Like do it as much as you can, practice as much you can. Get in front of as many people as you possibly can. And along the way, not only are you going to start to get good, but you're going to learn so much about so much of our success is, I know to do that because I did it all the other wrong ways first, and you just can't do that without practice. So this idea that, you know, you're sitting at home and you're listening to people like us talk and you're like, oh, I have this idea. And and then you go try it once or twice and it doesn't work out the way you're like, oh, it's I failed. It's not good. And you're done. It's like, no, if we thought like that, this would have never happened. Like we had to fail so many times before. We really found our path and figured it out. So, yeah. Get up. Move. Go! Practice.

Adam Schafer 00:31:26  Go do it. Go suck. It's part of the process. I mean, I just.

Jasmine Star 00:31:30  I love it, I that to me right there was like a social media clip like that little like Adam Shafer rant was like, heck yes. Okay, let's leave that up. Okay. So one of the things that we were talking about in Jackson Hole that I wanted to bring people here to is there's a trepidation and I feel it, too. And you and I even spoke about it. We're sitting on the couch and we're talking about our personal brands and how they're so attached to the business. So each of the guys of mine have their own personal brands. And then there's the mind pump brand. And we always think to ourselves, okay, do we have to be on the treadmill? Like, are we building out our personal brands, and they're so good and so successful. But when we stop showing up, then the business stops. And so we've been having a cool conversation around mind pump and like, what do you cast the vision.

Jasmine Star 00:32:09  So somebody is watching. They're like, I don't know if I want to do this for 10 or 15 years. And you're at that point ten years in so much success. What do you see the vision and the vision of the business living on outside of just you guys constantly showing up?

Adam Schafer 00:32:21  I don't know if you realize what a great transition that is from the last conversation, because complete transparency. I don't know what I'm doing.

Jasmine Star 00:32:28  Welcome to the club, bro.

Jasmine Star 00:32:29  Let's go. I mean, no, I mean.

Adam Schafer 00:32:32  Honestly, I have ideas, I have a vision, I have a plan. But I also could very much so fall on my face. And I'm probably going to get some bumps and bruises along the way of this because I had a vision for us. That, and it's kind of a crazy one, building a personal brand that I wanted to scale up and scale out. And I had that since day one. Like, I knew I wanted to build this brand And that was obviously around us and provides incredible value to a large community.

Adam Schafer 00:33:03  But I also didn't want to get stuck doing it, doing the thing forever. And so in the back of my mind, every time I make a decision in the business, I'm always thinking about that, like, okay, yeah, this makes more money. Yeah, it helps the business. But is it is it working towards my other goal of scaling out also? That is probably the most difficult thing that I'm doing right now that I'm always working on, because we've reached a level of financial success that is already hard to like. Yeah. Keep it going. And we hit ten years in a row of growth. We've not ever taken a step back. And that hasn't been easy, especially the last three years. And so I'm in this year right now where I am not on pace to outperform for the first time ever. And that is a huge burden and stressful and challenging, all stuff I love. But I'm uncertain of what that that is going to look like. but I still use that as my, you know, the lens I look through when I go, okay, here's a direction we go.

Adam Schafer 00:34:01  Hence also why I really moved into this trainer side. I've always known that's not the most profitable, it's not the best margins. It takes a lot of people and a lot of work to make a little bit of extra money, but it's actually one of the better ways for me to to remove myself. I'm not needed when we're so we're servicing probably I don't know, we're, we're a fortune about 150 people in our community now that is getting one on one coaching from my trainers where they have day to day contact with these trainers. But I don't have to do anything with that. I mean, I do things like pop my head into the video and say hi and do stuff like that to, you know, a lot of these people are obviously listeners and fans of the show, and so it's a way I can add a little bit of value to what they're currently doing and help my trainer. But for the most part, I'm not really a part of that. I mean, other than providing the community that we that they can serve, it's so it's allowed me even though it's a smaller, you know, growth trajectory with his with the margins.

Adam Schafer 00:34:57  It's another way for me to step out. So that's one of the hardest things right now, is because I do understand the things that I communicated when we first started. Like, man, when you first start, you're building brand, you're building community. You better be talking to everybody. And and so there's a plus and a minus to that. The plus is you will build a very it doesn't even have to be huge a very strong community of people that could provide a very good livelihood for you. But then it also is like those people want you because they love you, they like you and they and that's why they're here. That's why they're spending money. And so how do you then continue to do that? But while you also kind of back yourself out of it, I mean, complete transparency. I'm not an expert at this. I'm figuring it out as I go, and I probably make mistakes. I will make mistakes. And so but that's a major vision for me right now, is can I continue to sustain this kind of growth while also removing myself from a business.

Adam Schafer 00:35:54  It's probably. I'm sure there's probably somebody who's far more wiser and successful than that's gone. You're an idiot. You know that's not going.

Jasmine Star 00:36:00  To work if you're if you're that person, you're watching the show right now and you think Adam's an idiot, send him a DM and give him some.

Adam Schafer 00:36:06  Money. I would, I would love to engage with you. I would love to argue with you. And and, see where poke holes in my ideas. But that's what I'm trying to do right now is. And you know this better than anybody. It's a heavy. It's one thing to prove that you've got the value and you can build the community. And then it's a it's a lot to continue to come up, show up and serve that community day in and day out in order to keep that sustainable business. That is probably the other side of the, you know, building brand and community and building it around yourself. That is challenging that not a lot of people talk about because it's hard to do it.

Adam Schafer 00:36:38  And like, who are we to complain? Oh, you have such a big business that people want you all the time. It's like, well, you know, do that for a decade or two and then, you know, maybe you want to do some other things that isn't around that. So that's.

Jasmine Star 00:36:50  Okay. So I did a business training program for Latino entrepreneurs at Stanford. Okay. And when you went in, the first thing they had anybody do was what they called a postmortem. And they said, you're going to have to look back and say what killed the business. And so if I asked you right now, five years from now, Adam is looking back at Adam of 2025.

Adam Schafer 00:37:10  And I killed the.

Jasmine Star 00:37:10  Business. And not that you killed the business. Not that you killed the business. What would you have had to do to keep the business alive? What right now do you have to do to keep this business alive? And so I'm asking because I'm like, I'm right here with you.

Jasmine Star 00:37:22  I'm right here with you. And I'm just like, what am I going to have to do to keep this business alive? So that it's like, wow, we could predict the future. And somebody who's watching right now can be like, that's the cost. I'm going to count the cost. And that's the thought, I'm going to die.

Adam Schafer 00:37:32  So this is a cool this is a cool way to to frame this because I'm not in that exact way. But I think like this a lot right now. And what I think what I need to do is the same principles and core values that we built this on. When there was 100 people paying attention to us. I have to instill that in my people. My people. Which I feel I'm so blessed right now. The way we hired, we took a we really caught and date someone before we put someone in the trainer business I'm telling you about. I have so much business there that it could overnight be doing 510 times the revenue. But I'm very slow to get there because these people are now going to represent me to the fullest because I hope one day they are the brand.

Adam Schafer 00:38:15  And nobody knows this because we don't promote this. But all these trainers are doing all the things that we do. And so so they're building their own Instagram, shooting the cameras. They're nervous as hell. They're terrible doing it. Obviously me getting on and communicating that message would do better, would go more viral, get more attention. But that's not the vision. The vision is can I get them comfortable enough to do the same thing and inspire them to want to do it, get excited about it and take them along that journey? It's going to be a long road. I know how long it took me, but that's okay if I'm really going to scale out of this and keep it going. They are the future of the brand, and so I am putting a lot of me and my partners into these people that we are growing and developing. And so that that to me is what will carry this on beyond me is they have to and I love it because, you know, we we tried a little bit of hiring about a year and a half ago.

Adam Schafer 00:39:08  And, you know, it's so funny because I've made this mistake before. I needed to learn it again, I guess, you know, was I was looking for someone who's already kind of famous online or is very comfortable in the camera, and it's not. And what I figured out was, no, I need somebody who is just in love with the brand and like the mission and the vision and is actually green, raw and not very good. Yeah. Like that person I can I'm and what I'm finding is shaping and molding them is obviously a longer path with the practice and reps. But their their heart, their their values. They're so aligned with us. And so I'm in it like I get it. Like that's what I feel like, okay, this is the path. It's going to take me a little bit longer to get these people, but if they can impact people the way we impacted people, they will carry this brand on long beyond us. And so that's where I'm at right now.

Adam Schafer 00:40:03  Right now it's.

Jasmine Star 00:40:03  Like, that's good.

Adam Schafer 00:40:04  Figuring that out. I mean, right before I came here, I just I just wrote a long text to my, to all of them to just I and I, and I have to remind myself of this, like, that's what I'm doing. And so reminding them of the vision and thanking them when I see things that they're doing well because, yeah, if it's if this is going to continue ten years from now, and I really did what I thought I could do, which is scale out. They have to become us. They've got to become us. And so I hope one day that you and I, the way it'll probably look is that. Well, and I think you actually gave me this idea because I was like, man, I don't see the three of us coming off the podcast completely and then three other trainers that come in. That just won't work. But if we introduce one of them.

Jasmine Star 00:40:46  That's what I said in Jackson Hole.

Jasmine Star 00:40:47  That's what I said.

Adam Schafer 00:40:48  Yes. And if I just introduce them periodically in there and see how everyone receives them, I can slowly transition that way. And then maybe it's only one episode a week and then maybe it's two. So I believe that. And but what I didn't know before was that I thought I needed to find a personality that already had this skill, and actually, that has not worked for me. What's working for me is finding these these young kids that are just we changed their life. They've been listening to us since they were 19, 20 years old. They've been listening for ten years or now, 30 year old adults. And they're like, I believe in so much of what you're doing. I want to do this and teach me, show me. And it's like, oh, this is the way, this is the way.

Jasmine Star 00:41:30  That's good.

Jasmine Star 00:41:31  That's so good. That's good. Okay, so I just want to do a brief recap and then we'll do some flash fire at the end.

Jasmine Star 00:41:37  Okay. Okay. So we started off by creating a community because you believe that you had value to give. Not necessarily that you had a business idea, not necessarily that you had like a skill set that you're going to immediately monetize. It's we can create value. Yes. And instead of selling one particular product, you've got a group of people to say, hey, we share an audience and we can create a win win. Yes. And then all of a sudden people started asking you, how do we go deeper with you? How do we give you money? That was a clear indication that we're ready to sell something. You guys start off with a digital product. It's a good testing ground. It has a lot of margins there. And you expand the business from there. Yes. And then along the way, when you are building a community by value, that's how you're actually going to create multiple revenue streams within this. And one of the things that you had said was to start small and get a proof of concept, have no attachment to the outcome.

Jasmine Star 00:42:23  And then another thing that you had said was your willingness to take action to get scrappy. Yeah. And fail. Yes. And so we start stepping into that. And then we talked about this idea of what is going to have to be the idea, the thing or the mechanism that will allow you not just to continue to scale and grow the business, but to scale out so that you are creating a brand that goes beyond just you. Yes, a brand that goes beyond just Adam. A brand that is mind pump. And we talked about the pathways. Now we don't know if that is the pathway. Right. But you're hellbent on learning what that's going to be. And so for people right now who are watching and they're debating media company content, do I have the value. Do I have the thing I want to ask three questions, and I want you to go back to not not the Adam that you were because you were like, Todd is scrappy out there in the streets making it. You are going to win.

Jasmine Star 00:43:11  Adam was going to win. But there's people who maybe don't have that level of confidence. Yeah. And so let's go to the person who says I have value to give. I know who I want to serve. I can't exactly get to that point.

Adam Schafer 00:43:23  Well, there's someone there's something that we haven't really addressed that I do want to address because I know I get this question a lot. You you have to also remember that the podcasting was its own journey of sucking and getting good at that. But what? But you also have to remember is I sucked as a trainer for ten years before that, getting good at that first. So a lot of people are listening right now going like, oh, I think I have value to give. And maybe there's a things, a couple of things I'm passionate about. It's like, well, how long have you been doing doing that? And have you become an expert on that yet? And so before you put the cart before the horse, and if you really have this vision and you want to do this, go get good or great at that thing, okay.

Adam Schafer 00:43:57  And that's actually more important than the podcast media building the community, because you still haven't even proven that you're really good at the thing you think you're good at. Like go do that and focus on that. Then we can talk about the community and the podcast, and whether you use YouTube or whatever medium you use. It doesn't matter, whatever. But there's a lot of a lot of kids that like, oh, they hear the podcast, they're like, oh yeah, I want to, oh, me and my buddies will start a mining podcast. And it's like, well, bro, you're 20. And the thing you're trying to provide fitness is value because you've been a personal trainer for a year to tell you what you're skipping or forgetting was that I sucked as a trainer for ten years first. So and I don't want to discourage someone who's like, oh my God, so you're saying this is 20 years away from me? Well, I don't know, maybe, but I really sucked. So like.

Jasmine Star 00:44:40  I said, people.

Adam Schafer 00:44:41  Are way more talented. Pick up what? I took a lot longer. So it may not take you even a fraction of that. Like I wasn't I wasn't good in school. I came in this not very educated. So hopefully I can inspire somebody who's like really discouraged, who thinks like, by all means I shouldn't be doing what I'm doing. So that's my point. Somebody else could probably take a similar pathway and probably cut the time in half because they're smarter. They came in with way more education experience, whatever, or they're more natural at some of these things. But that's the part that a lot of these, these young entrepreneurs, miss, is they see the fame, the attention on social media, and they want to skip right to that part. And the reason why this is a bit convoluted is because there's people that are getting a lot of attention that are doing gimmicky or they're trendy or whatever, but they're not really providing value. And that's different. We have to like, learn, as is a young entrepreneur that's wanting to do this.

Adam Schafer 00:45:34  You have to learn how to tune out the. Just the flash. Flash in the pan. Attention. Because that comes and goes and it changes every month. What's the new trend or whatever? You need to look at people. And I think you're a great example of this, because by no means do you have tens of millions of people paying attention on Instagram. But let me tell you, your community is engaged and everybody that's that is following this new is listening to you. They are there because they want to learn from you, because you provide value. And those are the type of people you need to find. The people that don't have millions of followers, find the people that have maybe tens of thousands or maybe 100,000 followers or so, and they are talking to their community and they're serving people. There's so much more for you to learn from that person than the kid who figured out what song to put, with what background to put with, what gimmicky dance to like, get attention. Like that doesn't mean business.

Adam Schafer 00:46:23  That doesn't mean anything like. So pay attention to that. And so I think it's important to the kid that wants to to do this similar path. To understand that, you need to first prove that you have something value to give, and you can think it, but it's another thing to like, really know it. And if you don't really know it, then go put the reps in, go fail at it, go suck at it, get better, get better, get better. Now what's cool today is you can probably do that simultaneously while also practicing these things. Right.

Jasmine Star 00:46:49  So you can take that. Right?

Adam Schafer 00:46:50  Yeah. So you can take the thing that I, that I segmented, you know, sucking for ten years as a trainer get good and then go ten years and you could you could actually do the both of them. You could kind of suck as a trainer. And I mean, the example of that is what I'm doing with my trainers. I'll tell this audience so they know it's a San Jose.

Adam Schafer 00:47:05  Oh God, I'm going to mess this up. San Jose trainers, my opponent. Maybe somebody can look that up. It's something like San Jose trainers and mind pump. If you search that on Instagram, you'll see we don't tell anybody about it because we don't want it to be public yet. It's really serving as a tool for them to practice. And so here are a couple trainers who have the same drive and vision as we had that we're allowing to practice. And so they're getting good at their trainer skills while also getting good at this. So hopefully.

Jasmine Star 00:47:29  That's.

Adam Schafer 00:47:29  Good. I can accelerate everything that I had to go through over two decades in less than a decade, because I can show that pathway. So go do that first. I know I went off on a tangent there, but I think it's I know there's a person that is thinking like, oh, cool, I'll just go to the podcast. But then they still haven't even proven they really have something valid, or they know what they're talking about and whatever expertise.

Adam Schafer 00:47:48  And hey, if you're 20, you're not supposed to. Yeah, you're only 20. You're supposed to like, go figure that thing out and go practice it and get good. So do that. Like get moving. I think the things that drive me the most crazy is this the younger generation that is, is sitting still and asking all the questions but not taking action. Go take action, even.

Jasmine Star 00:48:06  If it's.

Jasmine Star 00:48:06  Not a generational thing, homie. It's not a young generation. It's just a it's like a belief system. Like I see this in 20s and 30s 40s I see it in people who, you know. Okay, so that tangent was money. Like that is the 100% needed to be said. But now let's flash forward you bought a gorgeous new home NorCal. You have, I don't know, like an 18 car garage. All of your performance vehicles. Okay, okay. You're collecting them now. Put yourself in the future, and Max, your son is coming to you and says, dad, I'm ready.

Jasmine Star 00:48:38  I want to do I want to do X. It could be business. It could be anything that he says. Yeah. What are you telling him? Like beyond business.

Jasmine Star 00:48:46  Oh, I love this.

Adam Schafer 00:48:47  So Joe Dossena, founder of Spartan. Do you know who that is?

Jasmine Star 00:48:50  I do my.

Jasmine Star 00:48:51  Name.

Adam Schafer 00:48:51  Have you you haven't.

Jasmine Star 00:48:52  You.

Adam Schafer 00:48:53  Know. Oh, let me make that will be such a fun interview for you. Okay. He's just a brilliant entrepreneur. And he came from nothing like us. Okay. Incredible story. He told this story one time. He took his son to meet the gold medalist Olympic wrestler. Forgive me for not remembering the guy's name. I don't know, that wasn't the point of the story. And he took him to his house to meet his father and meet this Olympic. And he and the the father took him downstairs into the basement, where it was all mats for wrestling and practicing. And on the wall were all these checkmarks. Marks and it was one hour, two hours, three hours every hour that he put into his craft.

Adam Schafer 00:49:31  He documented on the path to 10,000 hours to be the. And you can see well over 10,000 hours. And it's just just an I can only imagine walking in and being in that room and seeing that and the impact that hopefully made on his son. Whatever my son wants to do, I don't care what it is. I'm going to be all for it. Right? So whatever he says to me, that and then the thing that I'm going to teach him is that is that awesome? You want to do whatever, let's go get 10,000 hours. Because do you want to be? Well, first of all, put it back on him. Do you want to be great? Do you want to be one of the best at it, or do you just want to be okay at it? I want to hear him tell me, like daddy, I want to be great. I want to be the best. Cool. Let's go. Let me show you what that work looks like. And it's $10,000.

Adam Schafer 00:50:12  And let's start it. Let's start. I'll do it with you. Let's get going. And so I want him to be focused on the work that it takes to be great. Not the outcome, not the cars. And like all this that comes way later. It's. Let's go. Let's go. Be great. And being great, boy, it takes a lot of work. And it's going to be it's going to be a long road. But boy, it's rewarding when you get there. And so in most people's sun they give up after hour 50 hour a hundred. Very few people make it to thousands hours or 10,000 hours.

Jasmine Star 00:50:42  But what happens, Max is 400 hours in and he's like, dad, I don't think this is for me. What do you do then?

Adam Schafer 00:50:50  It's such a great question, because it's not something that's even close to me of having to handle that. And maybe I'll articulate this wrong today and change my mind, because I have in so many things with raising a kid, as I'm sure you know, that'll be interesting.

Adam Schafer 00:51:02  I think if he's in a place like that, because I don't, I also don't want to force him to do something.

Jasmine Star 00:51:08  I'll clarify.

Jasmine Star 00:51:09  Yeah, he still loves it.

Jasmine Star 00:51:10  Oh, okay.

Jasmine Star 00:51:11  He loves.

Jasmine Star 00:51:11  It.

Adam Schafer 00:51:12  Oh, well that's easy. He still loves it. He says I'm just I'm almost going to laugh at the situation, son. This is part of it. You know how many times your dad wanted to quit or hated the thing he was doing, I just. There's hundreds of times that that will that is. And if I did a good job and I know we skipped to that part. That's the type of stuff that should be communicated at the beginning of it. So there's going to come a time when you don't want to do this, that that wrestler that was doing that. Oh, let me tell you, you talked to his father. He'll tell you there was many times he probably laid there crying, wanted to do something else, failed, got beat by somebody else.

Adam Schafer 00:51:45  That is going to happen on this journey, on your way to 10,000 hours. You're going to get beat up, you're going to lose. You're going to have weeks where you feel like you went back a hundred sessions. You're going to you're going to have those moments. That is part of this journey. That is why so many people quit. That is why people won't make it to 10,000 hours. And so if you love this and you truly tell me you love this, then like this is part of the game. So and I believe this is a lot of parenting is and this helps being a 40 plus year old, having it, raising a kid for the first time as a 25 year old, I wouldn't know what to do any of this. I know how important it is for me to forecast things for my son today. Communicating with him, what to expect, what it's going to be like being patient. So I a lot of that stuff when the day comes. I mean for me, the day that he just says he wants to be good or great at something, I can't wait.

Adam Schafer 00:52:35  I don't even care what it is. That that switch right there and now dad gets to come in. Now I get to go. Okay, let me show you the pathway to that and let me tell you about it. It's it's ugly and it's not fun. And most people quit. But, I mean, we have a thing. I'm going to give me all emotional time with my son. Give me a second. I didn't know that was going to come right there. He gets me like that. We have a saying that is Schaefer's never quit. And so my son, he's already had things in his life where he's been challenged with. And he already says that mantra, so he knows. So that if that day comes and he's telling me, the thing that will be hard is if he's decides after those 400 hours, like, it's not for me, I don't like this anymore. That'll probably be a hard conversation because I'll have to decipher. Is he saying that because it's hard right now? Or is he saying that because he truly doesn't like this anymore and sees a different path so.

Jasmine Star 00:53:26  That.

Jasmine Star 00:53:27  As a friend, can I speak.

Jasmine Star 00:53:28  Truth? Yeah.

Jasmine Star 00:53:29  You have done such a good job with your son, and you've done such a good job with communication, that when he tells you that it's not that, that you will ask the right questions and you will trust that your son will know. I think you're going to ask those questions and you're going to know.

Jasmine Star 00:53:43  I hope so. I hope so. I know it. I know it.

Adam Schafer 00:53:45  That's why it was a hard question to answer in an interview like that, because it's like, well, man, what did my son say that? And it's, it's it's hard because I feel like he does it now. Like because we've had that conversation, he'll have moments where he starts to get emotional. He's crying, he's challenged with something. And I don't even have to say it anymore like he says it to himself. And so it's like if I do a good enough job, hopefully my son, when that moment comes.

Jasmine Star 00:54:09  We'll know.

Adam Schafer 00:54:09  History. Yeah, we'll know. We'll know the truth. And no matter what I say, like I've already taught him that the what to expect and things like that. So good question. Hard for me to think that far ahead.

Jasmine Star 00:54:18  It was beautiful. It was.

Jasmine Star 00:54:19  Beautiful. Ladies and gentlemen, the passion that you hear in Adam's voice about not just fatherhood, but about building a business. If you guys noticed, there was a parallel in what he was saying. The advice that he's going to give his son is the same advice that he's giving you right now. And he initially had said, oh, what I see in a lot of like young generations. And I actually don't think that that's it at all. It's anybody who's watching who wants to do something great. We have to ask ourselves, are we willing to put in the 10,000 hours? Because if we're not willing to do that and want to quit, feel like we're regressing? Want to do something else? Want to throw in the towel? Become imperative that that is part and parcel of what it is that we pursue.

Jasmine Star 00:54:52  And so I want to say thank you for coming to the show. Thank you for speaking your truth. Thank you for just being like, bootstrapped people like, you know, roughneck brothers out here, just turning it up and doing a big thing and showing what's possible for people. Like what you have done has changed the game for so many people. And right here in front of the audience, I'm going to say thank you for changing it for people. Where do people go to connect with you? In my.

Jasmine Star 00:55:11  Book.

Adam Schafer 00:55:11  I tell you what, not enough people use this. And I think it's such a cool tool. Go to this is our AI tool that we built, I think five years ago, and it's really cool if you have any questions related to health and fitness and you type it in there. Not only will it kick off an answer like you're communicating to me, it'll also show you clips where we've talked about that in length. And so and I always tell people whenever you're meeting me for the first time or hearing me for the first time, like, don't go buy anything from me.

Adam Schafer 00:55:40  Go take advantage of all the free, valuable content that we've created. Go suck all that up. There's so much of it. And hopefully we can make an impact on you without you even spending a dollar.

Jasmine Star 00:55:51  I love that, and here's here's a side note that I didn't even think I was going to bring up because it's totally D. So he says go to ask him.com, which is what I did. And so we've been friends now for a couple years. And when we were in Jackson Hole, we're out on a hike. And I was like, Adam. I was like, I'm trying. I'm I'm trying to stay healthy for a long time for my baby girl. And I want to build muscle. I want it to be lean. I want to cut some weight. And I was like, so tell me, tell me. This is like the thing that every trainer gets so annoyed with, like, what's the silver bullet? And then you look across from me and you just say, listen, I don't care what you eat or what you do right now because you're lifting.

Jasmine Star 00:56:27  And all I need you to do is hit your protein goal. You're like, you can worry about all that other stuff. If you hit your protein goal for the day, you're fine. And I'm telling you, I was like, I didn't believe him. So I go to ask my puppy. I asked my dog, and I'm just like, I'm this many pounds and I want to lose this. And straight up it gave me the same dang answer, but with a lot more like resources behind it. And so as just save some time, you're going to be getting their answers from hours and hours and hours and hours of podcast and deep research work around health and fitness. And I'm Schafer, you're the best, homie.

Jasmine Star 00:57:00  Are you are.

Jasmine Star 00:57:01  Like, just.

Jasmine Star 00:57:01  You. We finally did.

Jasmine Star 00:57:02  This. I am so happy we did this. Thank you. Like so many impacts, so many people are going to be impacted.

Jasmine Star 00:57:06  I appreciate.

Jasmine Star 00:57:06  You. Thank you for watching and listening to The Jasmine Star Show.