The Jasmine Star Show

The Power of Blank Space: How I Doubled My Growth by Doing Less

• Jasmine Star

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What if the best thing you could do for your business this year… was do less?

In this raw, behind-the-scenes episode, I’m sharing how intentionally creating blank space in my calendar—not a break, not a vacation, but a purposeful pause—completely transformed my business growth.

You’ll hear how stepping back led to major clarity, a game-changing mastermind invite with Brendon Burchard, and a bold new approach to my product suite and funnels. I also dive into the power of Deep Work Days, why “busy” isn’t always better, and how to stop overcommitting and start expanding.

This isn’t a framework. It’s real-time documentation of a massive mindset shift.

If you’ve ever felt stuck in hustle mode, this is your permission slip to do things differently in 2025.

Click play to hear all of this and:

[00:01] Why creating blank space—not hustle—is the most powerful thing I’ve done in 2025
[02:45] The distinction between rest, recharge, and true blank space
[04:10] What happened when I blocked off three weekdays and actually honored that time
[05:30] How a random text to Brendon Burchard led to a game-changing mastermind invite
[06:45] The major funnel and product suite shifts we made because of that blank space
[08:15] Why courage (not time) is what you need to create space for your next level
[09:00] What I do during my new “Deep Work Days” and why they matter more than I expected

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For full show notes, visit jasminestar.com/podcast/episode557

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Jasmine Star 00:00:00  Can I share the best thing that I've done for my business this year? This very thing has completely skyrocketed my growth. And guess what? It is not what you think. Welcome to the Jasmine Star Show, where we're going to be talking about a lot of things with a lot of people in a lot of ways. So one of the things that I wanted to do was to give you a front row seat to my mastermind. Now, inside of my mastermind, there are seven figure founders, and everybody is there with the goal and ambition to scale to eight figures in a way that feels joyful, in flow, powerful and very intentional. So last year and I made this conversation and I had this conversation here on the podcast. This is the thing that the podcast has been able to do. It just calls me out. It holds me accountable. So if you've been listening or watching the podcast for a while, last year I talked about how I was going to create Blank Space and how I was going to use that blank space for growth in 2025.

Jasmine Star 00:00:54  I made a few podcast episodes about it, but one of the things that I wanted to do for this particular episode is instead of curating like this perfect storytelling narrative of all the benefits that I've done with my blank space, which is good. Like, those frameworks are good and I'm happy to share them. What I wanted to do was to have a raw, real conversation with a real time update. What is actually happened by me adding blank space for growth, and why I want to continue to add more blank space. It has been the thing that has skyrocketed my business and I'm like, how did I wait so long to do this? So I'm going to be giving you a front row seat inside of the mastermind there on the day of the room, and I want to share the results that have truly blown my mind. So what you're about to see is a private insider's look into a small piece of the mastermind. And I'm going to be sharing a few personal details about what has transpired since creating this blank space for growth at the top of the year.

Jasmine Star 00:01:50  I had prepared for this.

Jasmine Star 00:01:52  Mastermind weeks ago, and then when I heard Susan talk, and then Rick repeated it around creating time audits and creating blank space, I thought. Well, they couldn't have. Like, they literally could not have prepared me for this conversation any better. So just like just a place of receipt, this is just an open conversation to document. I'm not going to teach anything. I think we've done learned a lot today. This is just documentation of where I am in the process and how it has been such a game changer. And if I can go back and do something differently in my business, this would be it. So I want to talk about the thing that we need the most, but our actions betray. We refuse to give it to ourselves. Now, we might not say, I'm refusing to give it to myself, but in actuality, our actions are betraying that. We are refusing to give it to ourselves. So blank space, blank space. And it seems like, well, there's going to come a point in my career, in life where I'm going to give myself the blank space when I get to that point.

Jasmine Star 00:02:51  And I just have to tell you that with every iteration of my business, it was never a priority. I am embarrassed to stand in front of you telling you that a cognitive blank space was not there. I would take vacations. I would take breaks. I did not create blank space and those were all very different things. So it wasn't until late 2023, early 2024 that Jane and I started creating distinctions between the trips that we were taking. There was a recharge, and there was a rest when we were going to go on a rest vacation. This is margaritas if we so choose. This is copious amounts of guacamole. This is books. This is we're going to sleep when we want. We're going to wake up when we want. We're going to do spa. We're going to just do nothing. And crazy enough what happens? Ideas start flowing. Day 3 or 4 days. Ideas start flowing. Now we have recharge. Recharge means we're going to go away and we're going to relax. We're going to have fun.

Jasmine Star 00:03:43  We'll go to Napa and sip wine, but we're going to talk. What do we need to do differently? How do we need to recalibrate? We go in with different intentions, and on the back end of both we get the results we want. But the intentionality really changes energetically how we refuel. So in the summer of 2024, I blocked three week days off. Ooh, she's getting crazy. I was at a point where I was like, this is so much going on right now. And I looked in my calendar and I was like, I can't take three days off. That's not the business I wanted to run in the summer of 24. I couldn't take three business days off until November. I was like, that's ugly. I don't want that. But I took those three days off and I said, we're going to do something, but it's not going to be work. And what happens is I started realizing early was when I created space in my calendar. They became filled with the most insane opportunities that I would not have been able to say yes to had I been committed.

Jasmine Star 00:04:42  So in November, literally a couple weeks before I randomly text a gentleman by the name of Brendon Burchard, somebody I have wild admiration for, literally a leader thinks so differently. I very inspired and I sent him a random text message just saying thank you. Thank you for being you. He says, what are you doing a couple weeks? I want to be in Napa. I'm having a mastermind come. Okay. We're going to Napa. And that was it. I would not have been able to spend that time if I didn't have that blank space that months prior, I had designated as being that. So I went and it completely changed our perspective on funnels. I even had mentioned it during one of our mastermind calls. And what we've done is we've restructured and we're looking at our products and what that looks like, and then we'll work on funnels. So we thought we'd go to funnels first and we realized, no, no, no. In December, Katie God bless. Katie asked all the hard questions and she's like, we're building funnels, but the suite isn't complete.

Jasmine Star 00:05:36  Oh she's right. So we peeled back, but it radically changed how we're using funnels. A massive shift in our ICP and in our product suite. On the back of that event, it revealed big holes that we just hadn't had time to address. Also at that event, I had to ask myself, do I have the courage to make more space? Your word might not be courage. For me, it was courage because I feel safe when I'm doing. I feel safe when I'm busy, sick, distorted. This is this normal that I accepted. And I was like, whoa, whoa, wait. The courageous decision that I am saying to myself is the opposite is the antidote. When I want to do and I'm feeling unsafe, the opposite is the antidote. Stop, stop. So for me, it was a courageous decision. Yours might be fun. Yours might be incentivizing. Whatever. For me, it was a courageous decision. So in early 2025, we're talking about just a few months ago, I had made the big, bold declaration that I am changing how I am approaching blank space.

Jasmine Star 00:06:37  So I am new to this. I am one quarter in and I am like, hell yes! When do we start adding more? Here's why. I have a monthly deep work day. In the future, I would love two of these, but right now, the third Wednesday of every month is blocked out. Now, going back to what Susan said, I get to fill it with whatever I want. My first deep work day, it was more of like, what do I do? Oh my God. And so all of a sudden I just took time to journal. I took some time to ask questions about where we were with the product suite. What's what, what is our GAAP, when can we execute? But then also at that time I had this like extra time and I was like, well, what do I do? And I was like, you're not getting out. I went to a co-working spot. I had to get out of my energetic space because I'm on an extra day.

Jasmine Star 00:07:21  I got to spend time with my daughter and have a tea party. I would love it. That's not a deep work day. So I planted my butt in this chair and I was like, well, what are you going to do? So I just started going through my phone and texting people. So I made a list and I said, people I can serve people who maybe one day in the future I would like to ask something. I don't have anything to ask from now, but I don't want to reach out to them when I need something. So I'm going to cultivate these relationships. So I just went through, I literally was just scrolling through my phone. I was like, oh, look at this person, this person on each side of the list. Then I stopped and I just sent personalized messages. In the middle of sending those personalized messages, somebody responds back. And that's the thing about text messages. If you text somebody, they know you're on your phone. Yeah. So I text a person who'd been on my podcast who had opened a lot of doors for some really cool guests who would never have said yes to the podcast.

Jasmine Star 00:08:06  And I said, I just want to say thank you so much for seeing me where I am. I really appreciate you. I see his name pop on my screen. I was like, oh, okay. I'm like, hey, how's it going? And he's like, great, hey, I'm flying to Miami right now. I'm working on the sales page. If I sent you a link, can you just go through the sales page and jump from marketing? Like, sure. Okay. So go through this. I was like on the phone. I was like, okay, well, I would do this, I would do this. Hey, great job, blah, blah, blah. Okay. I want to make an introduction to you. I was like, thank you so much. That's it. He ends up making an introduction to a woman that works. I'm not going to talk about the company. We'll just say that they do $500 million in a specific financial vertical. And she had seen me speak by way of him.

Jasmine Star 00:08:42  And he said, you need Jasmine to come speak. She comes to me and says, okay, what are your speaking fees? And I said, well, hold on, let's pull this back. What do you actually need? We come to find out that there is an opportunity not just to do an event, but to create education that's white labeled as from their organization. As this would not be anything I have to promote on the outside. I'm leveraging my unique skill set, creating content specifically for this organization. And the more I heard from her, it wasn't just for marketing. She saw me doing something for sales. She saw me doing something for customer support. So that's what happens on a deep work day. We just create space for the stuff we can't see when our head is in the ground. That's one deep work day, and I have a feeling that I am going to at some point in the future, go back to some of the text messages that we had been tracking that that was just not I only did it for that one person.

Jasmine Star 00:09:32  No, no, no, it's going to result in something in the future. So that in Spanish is to give. And I just decided randomly I would call this a day from people who don't speak Spanish. So it's just like the dark day. The dark day is a time for me to balance what I deeply feel called to. To giving back of my time, my energy, and my wherewithal. But I kept on saying no to organizations and people that I really wanted to help another. But I was like, I'm too busy. I was like, wait, wait, who are you? If you're stepping away from the thing that you've been called to do, I believe for me. For me giving a portion of my skill set and the thing that is hardest for me to give is not money. I'm very proud that Janey and I are very happy to write charitable checks at the end of the year. We freaking love it. Light us up. It's not hard to give as a sacrifice for me is time.

Jasmine Star 00:10:19  And if I wasn't making the time or protecting the time, I would never be able to give it. So the da de da to give. I have one day a month where I tell my executive assistant these are for the people who couldn't afford a consulting, but I really think they're doing amazing things in the world. This for charitable organizations where I can sit and consult and give them my time that they would not be able to afford otherwise. This is, and so do I do other tasks that day. Absolutely. But those days are protected. And if we don't book anything a week in advance of like, I'm not doing like nine hours of da day calls. Normally it's about two hours on those Da days. And so if we don't book anything for that Da day a week before, then my EA will go through and put other tasks on that day. I'm just leaving this space for me to walk in integrity to what is important to me. So there's two days out of the month, one full day just for me.

Jasmine Star 00:11:03  One is a mix depending on how. What's the demand? The last is the quarterly for week day break. And what I have discovered is if we leave on Wednesday, Thursday, Friday we can stay out Wednesday, Thursday, Friday, Saturday, Sunday, and then that Monday I'm back home. But I'm like easing in back into my work week, catching up on things. I take no tasks on those days, but Monday I gotta go back and be like, okay, catch up, day breather. Amazing. And what happens on the back of these breaks is we had anticipated we like to travel. It is where our brain goes. JT has this dreaded word. I've mentioned it before on our calls, the B word, and he talks about a budget and I'm like, you're having my style, I just. And he's like the long term effects and protecting it. And I was like, I'm dead. And so my, my my my response is I'm a revenue generator. Don't give me a budget.

Jasmine Star 00:11:56  I'll just make more. And he's like, well, if you make more we'll invest more. And I was like, So we're talking about these things and we just decided to make a business decision. Let's stay local, let's do a staycation. We will still get away, get away from our home, but we'll stay local. And I was like, okay. And I speak at an event in Austin, Texas. I am speaking at an event. I am giving the keynote. Unbeknownst to me, there was a woman in the audience who's watching this. We meet backstage. She comes up to me, tiny, petite Malaysian woman speaks like a gangster and a sailor on the street. And they didn't know which way was up. And she's just talking to me about women and money and wealth and investing in family offices. And I was just like, this is amazing. And she's like, women need to take debt. And she's like, women are afraid of debt. But debt is how we grow.

Jasmine Star 00:12:39  And there's like logical ways. And I was like, okay, pause. You need to come on podcast. I don't even know you and you need to come on my podcast. When you're in LA, let me know. I will make it happen. And this is how you convince people when you're on the OC. Nobody wants to come to the O.C., ever. And I was like LA and I was like, I'm 45 minutes from LA. Like, okay. So anyway, so I was like, yeah, I'm marketing in marketing. So I was like, when you're in L.A., let me know. And then she pauses and she's like, what are you doing on March 27th? I have those days blocked off. I was like, why? She says, I'm hosting an event with Gloria Steinem. I want you to be my plus one. She's like, do you know Gloria? And I was like, I don't.

Jasmine Star 00:13:14  Know, Gloria.

Jasmine Star 00:13:15  But I know Gloria Steinem, leader of the feminist movement, who radically changed, like philanthropy and business and women's rights in the 1960s, 70s, 80s, 90s and up until today, because she was about to turn 92 years old.

Jasmine Star 00:13:28  I know Gloria Steinem. She's like her. The events at her house. Would you like to come? Yes. I leave that event. I was like, JD, we're going to New York. It was two weeks later. I am in the Austin airport on my Delta app, being like, we're booking these flights, we're booking flights. I'm going. That just wouldn't do. Just given the my calendar, it would not have existed. Sure, I could have tried to move things, but there are some things you cannot move. And I was like, what is going to be the energetic space for me to go and create blank space when I'm out on the strip? Because if I thought about this, if I had things and I said, you guys move everything, that's like, not humanly, humanly possible to move and I'll take some meetings. I'll take that coaching, I'll take that and I'll find a way. And so all of a sudden, I find myself doing the thing that our brain always hates to do the flipping, the flopping, the flipping, the flopping.

Jasmine Star 00:14:15  And so am I in a place of growth and receipt. It's possible. Is it the best these breaks? Like I'm on break too. I did one in November, did one in March, and I'm like, the best thing to ever freaking happen. We go to this event and I will say that energetically, because your girl just does not know how to not do. I was like, oh, I'm gonna be in the I'm going to set up some podcast interviews. Like literally reaching out to people like two weeks in advance. Are you available? Lend really great podcast interviews. I turned to JT before leaving. I was like, why do I always do this to myself? Like why am I so stressed all the time? He's like, you did this. I was like, you're right, I did, I did, and at the end of it, once it was done, once it was done. And we are beautiful our age in Meatpacking District and it's the beautiful cafe and we have a glass of champagne, I think to myself, oh my God, this is the life.

Jasmine Star 00:15:03  Nobody has to see this. Those long days and nights of eating crap, the ability to bring out an app and book a flight on a moment's notice and have a team say, go run. And I give them literally less than 24 hours to say, I need a studio. I need a book. Four hours in that studio, I need the green room. Make it happen, and then it's done. This is the freaking life. Nothing about the business had changed. I met people, I worked, I interviewed. Nothing about the business had changed, except for the fact that the infusion of energy was the very thing I needed to say that following Monday or Tuesday or Wednesday, when another tooth gets knocked out. This is why I'm doing it. Yeah, the blank space. The blank space. The blank space I had mentioned. I did the time audit. I hated every freaking second of it. And it revealed around 33 minutes a day of available time. I was like 33 minutes. I can I can do something in 33 minutes.

Jasmine Star 00:16:13  And those are the kinds of margins that I'm running in. For many of us, it's going to be a hell of a lot more. So the results of this decision, I wish I had done this. Sara. Yes, this is a conversation. No. Mike. Mike. Mike. And this is an open conversation. It's not a presentation at all. It's not a presentation.

Jasmine Star 00:16:30  I just want to make sure when you said you found 33 minutes was that of unstructured time. Like that was the blank space on a regular day when you don't have these that you were able to identify or was, I just want to make sure I understand what the 33.

Jasmine Star 00:16:41  Okay, 33 minutes was. I was overestimating some things that was taking me time to do something versus another. So I had allocated on an on a task. I had my e allocate times and it's just like ten minutes to record a promotional story for group coaching on the inside of social character. I'm doing that in length two, but I love that ten minutes.

Jasmine Star 00:16:59  I'm like, I love an eight minute margin right now. There will come a day that I am not playing in the eight minute game. There will come a day. That day is not today. So every eight minutes I started picking up things. I'm like, I can do this faster. I need to get better with quitting my time. Yeah. Thank you for that question. Thank you, I wish I had done this earlier. Please do this as soon as possible. So deep work days. I built a bridge for a pipeline to an ICP, and when I say I. Please understand that this is on the back of plenty of time and conversations with the team. But any time recently, a couple of days ago, I met Cara for the first time in person and we were talking about systematizing her sales. And I'm like, you got to do it first. Like do it first to turn it over to the sales team. And so now we're looking at things in our business that we're like, I just can't wait to bring this person in.

Jasmine Star 00:17:46  If you have not done it and mastered it and know it. Now, I understand that when you think about this Myopically like, do I think that a CEO of a $50 million company is doing it first? No. But when you're scaling from let's just be real, when you're scaling past 2 to 5, you're still doing it first and then you're finding somebody to replace it. That's just the truth of it. And so I would just definitely say, hey, let's get in and let's do this. And so as we were thinking out a pipeline, there was too many big question marks that only the CEO could answer. I didn't need to have a team meeting. I needed to answer, and I needed time for us to do that. We were going to be launching a program in June called the consistent 10-K. It's going to be focusing on getting people to be making consistent $10,000 per month. It is our system. It is our approach. We co-created it with member Up. I sit as an advisor to Member Up.

Jasmine Star 00:18:35  And so we're creating pipelines where we have a business that wins and they have a business that wins. And it's using Instagram DM to land and cultivate clients. This is just the back end. We teach you the methodology, you show up consistently. I will be doing a training twice a month. We're doing all of the curriculum upfront. I only do coaching twice a month. Katie will be doing coaching twice a month, the first million framework. So when we went back to December and realized that the pipeline was missing, we had a $59 offer and then we had a $2,000 offer, and then we had a $25,000 offer. The gaping holes between that, I was like, okay, if my goal is to create female millionaires and it is, I got to build the pipeline. So what you'll see is a $59 offer. You will see wildly as the possibility of being evergreen, but we're not sure if that's in direct alignment. But then we're really going to push to is the consistent 10-K. We want to get them past the six figure line.

Jasmine Star 00:19:29  The first million framework will be for people who are doing over 500,000, trying to scale to a million. We have the frameworks, we know the patterns. And what they'll be doing is going through a curriculum on the front end. I will be doing once a month programming in that Katy will be doing once a month programming within that. So the quarterly break I talked about, I went out of order and I got very caught in way. This is all oh, let's talk about Oliver. So Oliver was the organization that co-hosted with Gloria Steinem. What is Oliver? I had no idea what they were. They are a marketplace for female fashion. So let's say you're a fashion designer, your fashion designer, and you're a fashion designer. I am Oliver, and I come to you and say, I would like to sell a few of your pieces on my marketplace, where when people buy from my marketplace, 20% of the proceeds will be going to female funded businesses and or female run philanthropy. So what they have built is a tech stack that facilitates this.

Jasmine Star 00:20:26  And so I got into the room with women who were writing checks, multi-million dollar checks to organizations and people who were running family offices. Just as a complete side note, a family office gets money from wealthy families and invested on their behalf. Multiple family offices means that they're aggregating a group of wealthy families saying, we're going to take your money and we're going to act like a micro venture capital firm. We want to scale your returns, and we do that by aggregating money. Now, by 2030, there will be a two thirds shift of finances from men to women. 2030 a two third shift of finances from men to women. Because of the decline of boomers, boomers had a tendency of marrying women who were about five years younger. Men are passing their wealth is moving to the women, which most women would say, hooray! Except for the fact that women are getting money, they're not managing money. So it's really important for women to be sitting in family offices because it's not like men are like the she woman hater club.

Jasmine Star 00:21:28  They just don't actually understand how women would use an offer. So what they started realizing was that women who were sitting in family offices could see the use case and say, this is really incredible. But what wasn't happening was the women who were sitting in family offices were creating a network effect of other women and family offices. They're very rare. Finding a woman leading a family office is like finding a unicorn. You find a unicorn. So what they did for Ola Vela, Gloria Steinem and the Billionaire Network came together and they said, we're connecting family offices. I was not supposed to be in that room. Like, I'm not even like pretending like, oh.

Jasmine Star 00:22:02  I'm not supposed to be there. I'm like, factually, I wasn't.

Jasmine Star 00:22:05  And then all I knew was I was sitting there and I was like, I'm supposed to be in this room. I don't know why the answer will come to me. The answer will come to me. I was supposed to be in that room. And so I was like, If I'm like, if I play like the dream case scenario, which.

Jasmine Star 00:22:20  Never.

Jasmine Star 00:22:21  Works, but dream scenario is I get to sit as an advisor and equity holder for tech SaaS components for female run businesses, and I have networks with family offices that I can call and say, can you put me in contact with this person? Let me go here. Because once the deal flow starts between family offices, you get the momentum. And I thought to myself, I'm supposed to be in this room. So if we know that blank space is what we want and what we need, the question is, why don't we carve space for it on our calendars? And so that's all. That's the only conversation I wanted to have. I'm not coming from a place of authority. I am not coming from a place of an expert. I am simply saying, I've done this and it is frickin life changing for me and my family. So I was listening to a podcast with a behavioral scientist, and he had said if we wanted to do something, we would say, it's like the shortest clip that just stabbed me in the heart.

Jasmine Star 00:23:16  And I had just simply said, if I wanted to, I would. So I'm not to get like super psychological. But why do we not want to stop for me? Not for you, for me. Stopping. Felt unsafe. Stopping. Felt irresponsible. Stopping. Felt like I was letting people down or not working as hard as I could. So that my whole goal was to look back and say I did.

Jasmine Star 00:23:38  Everything I could to make it work. As if action.

Jasmine Star 00:23:42  As if action dictates an outcome. It does to a certain extent. And sometimes inaction is wise. It's not smart, it's wise. And I think that it took me a minute to realize that. So do we not want to sit and be? Do we not want to pause and look from the outside in? I think that's why we like these in-person events, because it forces us to look at it from a different perspective, and it forces other people to look at it from a different perspective. But if we know how valuable this is, how do we if I gave you a fish and you're eating here in Newport Beach, that's amazing.

Jasmine Star 00:24:17  But I think a good leader will teach you how to fish. Like ladies, take time to look at your business as if you're at a mastermind of one. Are we afraid of what we're going to see? I did a business program for Latino business owners at Stanford University, and it was one of the best things I could have ever done. It was really incredible. It just took so much time. I was going to school like five hours a week, and then I'd go to in-person events. At the beginning of the program, they made us write a post-mortem, which means at the end of this program, six months at the end of this program, I need you to write a reason why your business will go under in a year. I was like, this is a downer. Oh, and you had to turn it into your mentor and it had to be done. You had to predict the downfall of your company. I did it, and it wasn't the white space that I realized. What a freaking beautiful gift to make the hard decision to put yourself out of business.

Jasmine Star 00:25:17  What a gift. So I treat this community like the cherished things they are. I love you, I will serve you. I will let you be here as long as humanly possible. But make no mistake, this is a linchpin to get us to where we want to go. Unless. Unless we decide to rebrand, that will always be on the table. It could always be on the table. It will not be rebranded as a social media tech company. It will be rebranded of what I think the future will be. Community. Community. Community. But make no mistake. We know where we're going, and we're very thankful that these people are going to be here to help us get there. So would we ever admit to being addicted to the high of doing instead of the painful, sometimes people state of being here we be. And sometimes that changes how we show up. So what if doing makes us feel safe? This is questions I started asking myself. I wonder what if the doing the addiction of doing what if being.

Jasmine Star 00:26:18  Reveals the underlying fear of seeing the reality of what's not working, and they don't want to end on a bummer. We're not ending. We got tomorrow. Okay, we have the upper tomorrow. Just. This is time for us to have, like, real conversations. We see the writing on the wall. Michelle said it best. We're all afraid of AI, but we all are. And so this is the space to be. This is a space for us to think. This is for us to write our own postmortems. So blank space has forced me to take a sword to my business. The kindest thing I could do is to strip everything that is not working and double down on what is. And that feels scary. At lunch, I had mentioned a few things of what happened when we made the decision not to focus on Social Security, leveraging my brand and what it meant. It meant not just a retraction of what we were doing for acquisition and growth, but it also meant that I wasn't being asked to come on podcast.

Jasmine Star 00:27:08  It also meant that the speaking event that I was like multiple six figures of revenue for speaking was now declining because I wasn't positioning myself as a social media authority. It was like a whole domino effect. And as you feel it going down, JD would say things that I was just like, not now. He's like.

Jasmine Star 00:27:24  We're going down more. We haven't stopped. And I'm just like, okay, okay.

Jasmine Star 00:27:32  Okay. If we map to the vision that we see in the future, it helps us navigate the decisions we have to make today. The workshop that you did with Susan today is for yourself. Make no mistake. It's for us to educate our team what our vision is, but it's for us to get hella clear on what it is, because we're going to have to make decisions in the blank space that force us to reconcile who we are and where we want to go. So what has happened in the first quarter? We let go of two teammates. We replace them with AI, and we have a VA offshore who's doing quality control.

Jasmine Star 00:28:05  The human in the loop. I make no bones and no apologies I don't feel. I feel like go and be blessed and do well. They have great jobs now. We have increased our profitability by that decision by saying, how do we take a sword to our own business? Hiring off a part time VA for QC hired a part time unicorn with extensive digital marketing and content. I could not believe we came across this woman. And here's how you know you have the makings of a unicorn. In the past, when we work with team members, we would send them rooms. We would say, here's your SOP, here's how we train you. Now we're going to watch you do it. Then we would have rooms going back and forth saying what was missing from there. And what happened was the longer you kept sending somebody a room, you're like, is it me? Is it me? It must be me. No, no no no. This is how you know the makings of a unicorn is after the third room.

Jasmine Star 00:28:53  What we saw was a marked increase 60%. Where we were saying, okay, this is what's wrong. This was wrong. Send a room less. This was wrong. This was less. So now we got her up into a very, very, very close mark. We're like great. We have so much less check in. That's a sign to the making of a unicorn. And that happened. We're going to get more done for less the cost. We're hiring a unicorn, and we know what she does in four hours a day. It takes somebody else about ten. It makes sense. So the blank space allows you to stand on the outside and see the business outside of you from an entirely different perspective. It is because of this love that you have to be willing to cut what is not serving the bigger vision. I have no advice. I have no stake in the game. I am simply walking you through the journey that I am on right now, letting you know it is not easy and it is the absolute right thing I know I need to do for the business.

Jasmine Star 00:29:44  Take what it what you will, but please understand that these decisions we make now are going to impact where we're going to go. So my questions to you. I don't need an answer. Will you take time each month to reflect even if you're starting with 30 minutes, y'all commit. Will you take a quarterly break for blank space? Could we do that even if it's just a Friday off and take that weekend to dedicate? Will you ask me your questions? You know, going through this mastermind, I realize that some people feel comfortable asking questions and some people don't. And I started to ask myself, was it about me not being welcoming enough? What could I do to get better? And so I'm not pontificating. I'm not pleading. I am simply saying if anybody has a suggestion, not now. Later on, anonymously leave it on my car windshield. I don't care. I want you to ask questions. I am an open book and I am available in here. To the nature of this mastermind was to say, help me help you.

Jasmine Star 00:30:50  Which is why we would send slack messages, and sometimes people would not respond or take a couple of weeks swipe. We literally have reminders to send you all text messages. Just check in. This is why when I got a random slack message early in the morning from page, I was doing my makeup. I'm like, I'm just going to call her because it's like, pick the phone and she's like, hello? I was like, you just said a message. Why are you calling me? Because we can get this done in five minutes. Let's go. Let's go. We have a month left. I don't know what I need to say to anybody to say. Please ring me for the lemon. I am, because I have an attachment. So we're closing. We're closing. Last night I said, JD, I'm on this new evolution of just being. And I think you're going to be so proud of me, because tomorrow I'm just going to be. I'm just going to be in all of it.

Jasmine Star 00:31:36  I'm not going to do. And I said, you know what I was doing? I was I woke up this morning and I said, okay, I'm thinking of all the things that I'm doing to get a specific outcome. And so I said, no, no more doing. You're evolved. So I'm going to be and there because I wake up at like 430 in the morning, he's talking with his eyes closed. He's like, no, you got to do. And b, I was like, oh my God, this is a whole new concept. I don't know how to mix the two. I'm trying to evolve and I feel like I'm working backwards. And he says the process of doing in a place of service is different than doing. In a place of belonging or desire or proof you must do to serve. Because that is what this business transaction is. And he says, but the outcome is different. Change the outcome and the energy changes. I will be honest. I had an outcome and I realized, oh, if I change the outcome to serving in a place where you go on or you stay, I've won.

Jasmine Star 00:32:34  I've won. I've won and I have won. So please, I don't know what I can say to you, but for the next couple of days, ask me every freaking question. And for the next month, ask me every freaking question. I don't know how to say it. Anything else other than I'm hellbent on seeing your business win. So if it was ever me in the last seven months that she's like, oh, I think she's busy, I am, and you want to know what? If you want something done, give it to a busy person. You know that, right? Every day. Every day. Thank you. Oh my God. Okay, okay. I was trying to make myself look super nice. No, no. She's right. We literally block time, and I go in and there's nothing there. No problem. No problem. I just want to make it very clear that if I had been somehow misleading the last seven months. No excuses. Please. I want to serve.

Jasmine Star 00:33:30  And I want to serve you well. And I want to wish you fricking best as you go. Because in the future, on your path to becoming a millionaire, I want you to look back and be like, I just want to tell Jasmine. I just want to reach out to Jasmine. I want a great deal for Jasmine. Yes. And a min. My outcome is to serve. Help me serve you however we can. Jade and Katie and Susan and Rick. I've opened up these networks. Ask, ask, ask and create the blank space. The more blank space you have the better questions you create.

Jasmine Star 00:34:06  Thank you guys.

Jasmine Star 00:34:07  Okay. Welcome back. That was a lot. And there was a lot of moving pieces. But a lot of people spoke up and into what the process was for me. I can't tell you how good this has been, how refreshing the process has become. And now I have people on the team asking me, so, Jasmine, when's your next like blank space time? Because it's in those moments that I come back with fresh ideas, with new perspectives, and with a really grounded, rooted version of what the vision should be for the future.

Jasmine Star 00:34:37  Now I'm talking about my mastermind, but it is not open for enrollment. Just as a reminder, if you would like to sign up for the waitlist, you can go to Jasmine star.com/mastermind. If you are a seven figure female founder looking to get into a room with brilliant other founders as they scale to eight figures, I want to say thank you for listening and thank you for being here. Be part of this very cool, amazing, brilliant, strong, courageous community. The Jasmine Star show.