The Jasmine Star Show

5 Reasons People Aren’t Buying (And How to Fix It)

• Jasmine Star

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Why aren’t people buying? That question woke me up at 3:30am—and by 9:00am, it showed up again during a coaching session inside Social Curator. Coincidence? Maybe. Or maybe the universe knew it was time to get honest about what’s really blocking your sales.

In this episode, I break down 5 powerful reasons people aren’t buying—from unclear transformations to misaligned messaging—and how to fix them. No fluff. Just real talk and practical strategies you can apply today.

If you want to turn crickets into conversions, this one’s for you.

Click play to hear all of this and:

[00:00] Why I wrote this episode at 3:30am (and what happened 6 hours later!)

[01:32] The business coaching session that changed everything

[02:32] Reason #1: The transformation isn’t clear enough

[04:17] Reason #2: Uncertainty around outcome and effort

[06:10] How to help your audience believe the outcome is possible

[07:12] Reason #3: You’re speaking in your voice—not theirs

[09:38] Why misalignment can kill conversions

[11:01] Reason #5: Confusion is killing your sales

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For full show notes, visit jasminestar.com/podcast/episode554

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Jasmine Star 00:00:00  Do you believe in coincidences, specifically business coincidences. Do you ever wonder why people aren't buying? Well, I'm here to share with you three reasons why people aren't buying. But wait. I realize that there are actually five reasons I'm going to get to that in a second. But before I do that, I want to make sure that, you know, at the end of this episode, you're going to get to know exactly what you need to get people to start buying. Welcome to the Jasmine Star Show, where today we're going to be focusing on getting sales and getting people to buy what it is you're selling. Welcome. We're going to hit the ground running. Okay. So I want to back up a little bit. It's a couple of weeks ago and I couldn't sleep. It's around 330 in the morning. And I was like, you know, I'm awake. I'm going to do the dang thing. I start my morning routine around 4:00, and by 430 I am sitting at my desk and I am writing this podcast episode.

Jasmine Star 00:00:45  So I'm just head down doing the dang thing, coming up with the three reasons why people aren't buying. So then it hits around 515 and I'm like, I'm done. I'm done with this podcast. I'm going to head to the gym. So I go to the gym, I work out, I get ready for the day, and then I do business coaching on the inside of social curator starting at 9 a.m.. And would you not believe that at 9 a.m. I sit back and I get asked this same question from Amanda.

Amanda Dillon 00:01:12  Why am I not getting sales, and how can I figure out why they're not coming through?

Jasmine Star 00:01:18  So I want to be very clear. When I do business coaching on the inside of Social Security, I don't know who's going to come on camera. I don't know what questions are going to be asked. Everything is coming out of the blue. So I'm asking myself, well, isn't this a.

Jasmine Star 00:01:29  Little bit of a business coach.

Jasmine Star 00:01:31  That I sat at that same.

Jasmine Star 00:01:32  Desk a few.

Jasmine Star 00:01:33  Hours earlier and came up with the three reasons I showed up, and I was like, Amanda, I got the three reasons ready for you. So instead of sharing that bit of the coaching, I'm going to share the three reasons why people are buying and then how this coaching session actually changed. The three reasons in to five. Prepare yourself. Okay, so I understand that in this session that I'm about to show you, I am going to show you a clip of that. It was in the moment that I realized that sometimes when I am speaking about business, to many people it sounds high level and esoteric and I don't want that. I want us to know that the biggest and the best businesses are built on foundations, the same foundations done extraordinarily well. So reason number one, why people aren't buying it is an unclear transformation. So people buy things for a desired outcome. Nobody wants to spend money to spend money. They want to say, I have a problem, I have a desire and I want to become or have something different.

Jasmine Star 00:02:32  We are buying a transformation. Now, if I know I'm going to use this example, and I want to go to three different business examples through this podcast, so you can kind of find yourself in the middle and say, okay, I think I'm understanding this a little bit more. So if there's an unclear transformation and people want to buy something, they want to go to a conference so that they become a better person. They want to go to a dentist so they don't have stinky teeth. Okay. So if we were to use an example of a parenting coach, a parenting coach is feeling frustrated, or the parent who wants a parenting coach is frustrated. Totally overwhelmed. That's who they are. But who do they want to come? They want to become somebody who's thoughtful and patient. That's why they would be investing in a parenting coach. Now, let's say that you're a veterinarian. Well, you have a sick pet. And what you want is a healthy pet. You're paying for the transformation from a sick pet to a healthy pet.

Jasmine Star 00:03:23  Now, let's say you own a yoga studio and you're selling a yoga membership. Well, the people who you're selling to, well, they're flexible, they're stressed. They feel very overwhelmed. And who do they actually want to be? They want to be healed. They want to experience peace. They want to experience health. You're selling the transformation. If you are not sure what you're selling as the transformation, that's one of the reasons why people are probably not buying. Now, when people are unclear or uncertain about the transformation, they don't buy because they're like, I'm not sure that I'm going to get the thing that I want. Not because they don't think that you can give them what they want. They actually don't know exactly what it is you're selling. So if you don't have a clear transformation, I want you to pause and think real clear. What is it that somebody wants or who do they want to become? After investing in my offer. Reason number two why people aren't buying. The outcome, likelihood and the effort required.

Jasmine Star 00:04:17  Okay, let me just break this down. People want to know how hard is this going to be? How much do I have to work for it? Okay, so a reason why people might be buying is when people understand the transformation, when they say, oh, I'm currently this and I become to that, the next thing we need to do is address how likely is this transformation and how much time or effort will it be? So when you're thinking about this in terms of business, the best case scenario, the best case scenario is a guaranteed outcome and very little effort. Okay. That's like the best business. If I could sell.

Jasmine Star 00:04:51  A magic pill.

Jasmine Star 00:04:52  That will get a guaranteed effort with little outcome, I'd be a billionaire, right? And so I need us right now to find out where are we on the likely outcome and effort spectrum. So let's go back to our examples. Let's say I'm a parenting coach, and what I want to sell is my parenting coaching. Now parents who are considering buying my offer, they have to, number one, believe they can change.

Jasmine Star 00:05:19  And then number two, they have to think, okay, how likely is it that I can change? And how likely is it that I can be thoughtful and patient? Oh, is that going to take a lot of work? We have to address those things. How likely can you become a better parent? I have to believe it. I have to show you and I have to tell you it's possible. Now, let's just say, if I don't believe that I could be a thoughtful and patient person as a parent, then a parenting coach is going to have to come to me, and they're going to have to share things like testimonials to increase my belief, to share examples or stories of other people who didn't think that the outcome was likely, and they weren't sure if they could actually become that person. And they want to show the long term benefits. They want to say that when you invest in parenting coaching, it's not just helping yourself with a three year old, but a 13 year old and a 30 year old.

Jasmine Star 00:06:10  And then you also, when you have an outcome that I believe the outcome is likely, I can become a better parent. But it's going to take a lot of effort in this type of situation. You want to talk about an idealized future, so you're going to use testimonials to shift my beliefs. You're going to show the long term benefits of investing and doing the time now because it pays dividends in the future. And then speaking of the future, the idealized future, who do you want to be? Okay, so now let's apply the reason number two why people aren't buying. Right? How likely is this and how much effort is going to be required? Let's apply it to a veterinarian. Now, if I take my sick pet to the vet, there's a likely outcome that the vet is going to help me. Average likely outcome and how much effort is it going to take for me to take my pet to the vet? Average effort. So average outcome, average effort. Okay. If you have a business where you're putting something out there where it's average outcome, hey, there's a likelihood that you're going to get this outcome and it doesn't take too much work.

Jasmine Star 00:07:12  It'll require you to do a little bit of work. Great. Then when we're dealing with this type of offer, we want to focus on the quality of the product or service. We want to know that of all the other vets that you can go to. We are going to offer quality care and quality service. Now I want you to think about your business. If you have an average like outcome, you have an average effort. You want to focus on quality. You want to highlight the ease of what it is that you're selling, how professional, how simple, how effective it is to use your offer to buy from your business and if possible, if I was this vet, if I had any awards, if I had won any sort of press, if I have reviews or testimonials, I'm also sharing that. So right now. Reason number two why people aren't buying is. How likely is this transformation and how much work is it going to be? So we went to the parenting coach and this is like oh, it's a likely outcome.

Jasmine Star 00:08:06  We believe you can change, but it's gonna require a lot of work when it's requiring a lot of work. We had to show testimonials. We had to show an idealized future. Now with the event, we have an average likely outcome and an average effort. In this case, we want to highlight service quality, ease, how much better you are than the competition and other people in the neighborhood. Now let's use the example of a yoga membership. It is an average likely outcome if you go into practice yoga, it's an ongoing practice. You will likely feel more calm, you will likely get progressed, flexibility, and it's kind of an average to high effort. It's going to require a lot of people to be the consistent yoga member. Now, if that is the case, then what we want to do is we want to make sure that we are highlighting the idealized future. What are the benefits of putting forth this effort? How can we use community? How can we use other people within the business to validate and co-sign on their ideas? So reason number one why people aren't buying.

Jasmine Star 00:09:10  We went through and we talked about, well, we're not sure actually what we're getting the unclear transformation. Reason number two why people aren't buying is what's the likely outcome. Like am I really going to get this and how hard is it going to be? And we went through ways that we can say, okay, if it's going to require a lot of effort, then we have to talk about it. We have to sell it this way. We have to market this way. Now the third reason why people aren't buying is the ideal client hasn't been identified. I actually heard Alex Hermosa say that sometimes he has to schlep people. Niche slap. Like we got to know our niche. Like we got to know exactly who it is. You know, oftentimes when I'm doing consulting or I'm speaking, people will tell me, oh, my ideal client is middle aged men. Okay. Well, what age is it that. Oh, you know, middle age, like 38 to 58. And I'm like, that's that's a big spectrum because how you sell to a 38 year old man and how you sell to a 58 year old man are wildly different.

Jasmine Star 00:10:09  People say, well, I my niece is busy moms. Okay, well, busy moms of teenagers or busy moms of toddlers, because how you're selling to them is entirely different. People say, oh, you know, I'm a recruiter. I help people who are looking for a job. Okay, cool. Are you are you helping people in C-suite executives find jobs? Or somebody who is looking for a cashier at the grocery store? Like, these are two wildly different sets of people. So we have to be very, very, very clear who we are selling for, because the more specific you are with who you're selling for, the more likely you're going to get a transaction. Better yet, the clear the transformation, right? I help C-suite executives land in a fortune 500 company. That's the clear transformation and the outcome likelihood. And we have a 90% successful placement rate okay. With very little effort turned over. And we will optimize your resume for you and a specific niche for high performing peak performers in the corporate world.

Jasmine Star 00:11:10  Okay. When you have all of those things in alignment, you should be able to move sales, right? When we have a clear transformation, we know what it is you're buying, when we have a likely outcome and not so much effort, and when we have a very clear, ideal client. So those are my three reasons. So as I'm sitting in this business coaching session with Amanda, guess what? She had all those three things. She should have been getting sales, but she wasn't. So with her permission, I'm going to be sharing a snippet of our business coaching session from social curator right about now. And then we're going to come back and go.

Amanda Dillon 00:11:49  Oh my God, so good to see you too. I was like praying that I would get ready to talk to you.

Amanda Dillon 00:11:53  Oh, well.

Amanda Dillon 00:11:54  That's what I wanted to ask you. Okay, my question is, why am I not getting sales, and how can I figure out why they're not coming through? And I wrote down some stats just to give you, like, an overview of how the first quarter has gone.

Amanda Dillon 00:12:10  If you want to hear those. Yes, please. Okay. So in general average, my website is getting a thousand views per month in 412 visits. My weekly newsletter has a 50% open rate. I got 100 new followers last month on Instagram, and my reels are getting anywhere from 1000 to 3000 views. But my sales have been zero and I don't understand, like with all these eyeballs, like nobody wants anything like. And I have 50 products, so it's like it's a wide range of really great stuff. So I'm just. Do you have any insight of like what could be causing this? What I need to look at like ways to just figure out like why people are not clicking the purchase button.

Jasmine Star 00:12:53  Okay, I hand to heaven. This morning I woke up very early and I started working on a future podcast. These are my notes. Like you think it'd be, like, very fancy. It's not. It's just a note card. And it said this is why people aren't buying. I don't know if you could see it.

Jasmine Star 00:13:07  This is why I have, like, main points.

Amanda Dillon 00:13:09  It's like I'm.

Jasmine Star 00:13:10  Like, freaking prepared for this.

Amanda Dillon 00:13:11  Like, okay. I was like, I like those vibes. And you're like, yeah. I'm like.

Jasmine Star 00:13:15  Shout.

Amanda Dillon 00:13:16  Out. That was like my alignment.

Jasmine Star 00:13:18  Okay, so there's actually when I heard this, I probably wasn't going to go through and add another point to your question, but what I had written down is and this goes back to one of the things that we just spoke about with Michelle is we gotta get very clear on the transformation. Now you're and you're saying I sell products. I'm not really changing people's lives, but the.

Amanda Dillon 00:13:38  Transformation.

Jasmine Star 00:13:39  Becomes the transformation. Who are they now and who do they want to become? So who are they now? Amanda. And then who do they want to become?

Amanda Dillon 00:13:48  Who they are now is someone who's interested in miniatures, women in their 40s that want to get into doll housing and have really cool, amazing designer doll houses but don't know where to go for like designer approved products that are very cool and to purchase from someone who's passionate.

Amanda Dillon 00:14:04  So the way the business is set up is kind of like Etsy. So I'm Etsy and I own the mini mall, and then each of the girls have their own little shops in there. So it's like a collection of other miniature artisans, and they have their own little shops with different products and things. And then I promote them and use my interior design skills and like, showcase them and do lives and send out newsletters and all of that.

Jasmine Star 00:14:28  So you have a marketplace for dollhouse goods?

Amanda Dillon 00:14:32  Yeah, strictly for miniatures.

Jasmine Star 00:14:34  And if I went to actually. All right, let's bring this up. Can I have your URL?

Amanda Dillon 00:14:40  Yeah. So would be the main URL is the designer doll house. But there's the doll house. Mini mall goes directly.

Jasmine Star 00:14:46  No no no no no no. actually, let's go back. Let's go to Instagram. And what is your Instagram?

Amanda Dillon 00:14:53  So the dollhouse mini mall. Let's do that one.

Jasmine Star 00:14:57  This is the one that you're getting. 1000 to 3000. Okay, great.

Amanda Dillon 00:15:02  I land on your page.

Jasmine Star 00:15:03  I had come across from this adorable staircase. Or this mug.

Amanda Dillon 00:15:08  Yeah. So that staircase one is a great example. That's something that I created. And then I show the products and how people can use it in their own. And that one was like pretty popular. That's got like 35 or 30,500 views.

Jasmine Star 00:15:21  Yeah.

Amanda Dillon 00:15:22  That's great. Cheers. But it shows the products and like links to it. I always put a thing at the end where like, promotes the mini mall and it was like fun. But it like shows like how to set it up. This one, we flip it and show two different ways, like, and this isn't a bookcase, so it's like way that someone could incorporate miniatures, which is good. If I wanted this staircase.

Jasmine Star 00:15:45  I'm going to come up here.

Amanda Dillon 00:15:47  You can't buy that one. That's part of the tiny house. But you can buy the goodies in the staircase.

Jasmine Star 00:15:51  Okay, so right here you ask why people aren't buying. If you have to explain to me that it doesn't exist or it's part of a different collection, I'm confusion is the number one reason why somebody won't buy.

Jasmine Star 00:16:05  So I'm going to do what I would do if I saw that. Okay, I would come here and I'm like, I want that dog, I want that staircase. I want it for my books. I would come here and I'd be like, I'd probably go to shop mini mall. So I'm going to go to mini mall and okay, so I can read that it's going to be the house of my dreams. It's unique. And then I would probably go to okay, I'd go to shop. This is I'm just talking you through what I would do. And I was like, okay. And I would say vendors, product types, okay. And then I'd be like, I got one more search in me. This is what I do all the time. I'm an avid Instagram buyer. I want to know user journey. This is the stuff that I study. People think that I'm weird. I probably am, but I love understanding what are people looking for? So I would immediately go to.

Jasmine Star 00:16:55  I'm trying to find where I can search.

Amanda Dillon 00:17:00  So there is a search on the main page.

Jasmine Star 00:17:04  You can't explain it to me.

Amanda Dillon 00:17:05  Yeah.

Jasmine Star 00:17:06  So? So you're literally. And this is what we this is what we do and did for Social Security. We would watch people come in and they wouldn't know how to navigate the site, and it would break my heart. So as you're watching this and I'm like, okay, wait, I want to search for staircase. So I would come down and I'm telling you right now if I got if I did those three clicks from Instagram to the page to the product type, I scrolled. I didn't immediately see what I was looking for. I'm now looking for a search button and there's no such button. I'm off the page.

Amanda Dillon 00:17:44  Right?

Jasmine Star 00:17:45  I'm off the page.

Amanda Dillon 00:17:46  Right.

Jasmine Star 00:17:47  So and so. Yeah, that's 100%. You know, we're sitting here talking about transformation and I'm like, oh, I can just walk you through ease of flow. Now let's say I was very, very, very dedicated to I was okay, I'm going to come back.

Jasmine Star 00:18:03  And now I want to come back here. And now what I'm going to do is I'm going to shop for what was listed on Instagram as a staircase.

Amanda Dillon 00:18:12  So I don't yeah, because I don't sell it. But in the Instagram post, like I list the products and who made it. But I thought about just selling the staircase separate. But that's like part of the tiny house, which I'm not really selling either. So you think that's it?

Jasmine Star 00:18:28  I mean, absolutely, like if your consumer like in the best case scenario, in the best case scenario, you get three clicks that somebody actually wants to be on a checkout page.

Amanda Dillon 00:18:41  Right?

Jasmine Star 00:18:41  Three clicks, anything over three clicks. There is a drastic drop off of what somebody will buy. And so I would just think I'm inept or I'm dumb because I can't get I can't find the thing that I'm actually looking for. And so I would 100% if I were you. I think that the best Instagram accounts and the best merchant accounts will come here and have.

Amanda Dillon 00:19:04  A link.

Jasmine Star 00:19:05  That says Shop Instagram. When I go here, it's just a feed that pulls from Instagram or just like, okay, so then today, like whatever, let's just say, okay, so this tiny vase.

Amanda Dillon 00:19:18  Right.

Jasmine Star 00:19:19  This would go in into where I would be able to click and it says like up here we shop Instagram, I would click on that. And then what I would see would be how I buy the vase.

Amanda Dillon 00:19:29  Thank you.

Jasmine Star 00:19:31  Making it easier is going to move product.

Amanda Dillon 00:19:33  So I do have like if you go to furniture like those stories have a shoppable link, but I wasn't sure how to do that to create an Instagram store since I'm not like selling and distributing like the orders go directly to the girl. So like if you were a seller, it would go to you. So like, how do I. I couldn't figure out the tech to link all the things.

Jasmine Star 00:19:52  Okay, so real quick when I go to Etsy and I buy three different items from three different stores, it's one transaction.

Jasmine Star 00:20:01  Is that what you provide?

Amanda Dillon 00:20:03  Same. Yeah.

Jasmine Star 00:20:04  Great. So then if like in a dream world, like if you really want to move product, then what you would do is you would say that the shop Instagram and you might and this might be a total pain for you, but it would help with SEO, it would help with conversions is minimum. At minimum I would create a blog post that's dedicated to that Instagram post or it is literally the same. I would upload the Instagram reel and then I would link to every product because we want to buy what we see. And if you just make it easy for us to buy what we see, you will absolutely see your sales go up.

Amanda Dillon 00:20:42  Okay, so how do I link it to a product? Because when I do a reel you can't do a link in it?

Jasmine Star 00:20:46  No. You would say like available now in the unbroken in the mini mall. I don't know what the mini mall is. Right. And so we have to assume that people on Instagram are seeing us for the first time.

Jasmine Star 00:20:56  We just. You always have to play to the lowest common denominator. We always have to assume that people actually don't know what they're looking at. Because from my lips to God's ears, I hope you have a real go viral. But if your store is not set up for virality, you're going to be buried under Customer Success tickets or DMs of people being like, how do I buy this? And you're like, of course you can go to the mini mall and you're.

Amanda Dillon 00:21:17  Like.

Jasmine Star 00:21:17  What the heck is the.

Amanda Dillon 00:21:18  Mini.

Jasmine Star 00:21:19  Mall? Like, so what we need to do is we make it essentially, and forgive my language, we need to make it dumb proof. Yeah. So me, I am a dumb consumer. I'm looking. I'm like, I don't know, like where to go. So here I would say link in profile and I would 100% like I wouldn't have the vendor application here. I would put that on my website. I would have two links. One it's shop mini mall and the other one is shop Instagram.

Jasmine Star 00:21:45  If your goal is to get people to buy. It's 1 or 2 directives. Shop mini mall, shop. Instagram. If I clicked on Instagram, I would be taken to very much similar to a page.

Amanda Dillon 00:21:56  Like a landing page, like.

Jasmine Star 00:21:57  A landing page.

Amanda Dillon 00:21:58  And on that landing page.

Jasmine Star 00:22:00  Is just yep. And it's and it's just a post. And I could scroll down and.

Amanda Dillon 00:22:05  Be like.

Jasmine Star 00:22:05  Oh, okay, here is just like this. Here I would have the screengrab of the vase. Here I would have the screengrab of the staircase. Here I would have. And so I was like, oh great. Now I can click here, I can buy my staircase I promise you.

Amanda Dillon 00:22:18  Okay. That would be and.

Jasmine Star 00:22:20  And and and a point that I want to go through my points and I want you to tell me if they're terrible or not because they're going to help me make myself better. Okay. So number one was the transformation. I think you killed it. You know who they are and you know who they want to be.

Jasmine Star 00:22:33  And then we just did a deep dive of your business, and I was like, you're making it real hard for people to buy.

Amanda Dillon 00:22:37  Okay.

Jasmine Star 00:22:38  Yeah, you have to clean. And this is for anybody watching. Please, please, please do. Please ask somebody who does not know anything about your business to go to your website and watch what they do. And if you say, oh no, no, no, you have to go here, then you already know any explanation means you got to fix it. I've learned this the hard way. Okay, then the other reason. Reason number two, why people might not be buying is how likely is the outcome and how much effort is required. In your case, Amanda likely outcome if they receive their package very little effort. High dopamine. That's great. You're doing well. You know your transformation and you know how much effort is going to be required. People prefer less effort. Generally if you're buying from Instagram, less effort is a good thing.

Jasmine Star 00:23:23  Lastly, is an unclear ICP or you're not niche enough. I actually think you're very niche. You are going after women who want dollhouses. That's a very specific niche. So what I would go through and add based on this conversation was how easy is it for somebody to buy, right. And then number two for you, I would go back and have like a very like serious come to Jesus moment. You have four you have less than 500 followers now on average, on average a website with lower ticket items. How much on average is an item for a miniature doll shop?

Amanda Dillon 00:24:01  I would say they range from $6 and some are up to 60. And last, during Christmas, those were our high ticket things and they sold through somebody else's newsletter that was promoting at one of the shop vendors. I mean, so.

Jasmine Star 00:24:15  We can say we can say, generally.

Amanda Dillon 00:24:16  Speaking.

Jasmine Star 00:24:17  Generally speaking about a $20 price point on average, right. So because that price point is rather low, there is a high likelihood of somebody being able to make a transaction on that website, which would be great.

Jasmine Star 00:24:30  So then it leads me just by process of deduction, that you are very clear of the transformation. You're very clear of your ICP. How likely is the result? Ten out of ten. How easy is that transformation when they get that doll piece? ten out of ten. So it leads me just by process of deduction, just by walking through your website. It is so hard to buy on your website.

Amanda Dillon 00:24:50  Okay.

Jasmine Star 00:24:51  I would immediately go there and this is for anybody who's watching. This applies to everybody's business. How easy is it for somebody to transact from social media to your sales page?

Amanda Dillon 00:25:03  Got it. Yeah, that's a great idea. Yeah. Amanda.

Jasmine Star 00:25:06  You're incredible. It's so good seeing you and seeing how much your business is progressing and just how you're just staying consistent and doing the same thing. When we first connected, you did not have the marketplace and to evolve into the marketplace. I am so proud of you. You're doing the impossible and you're serving a very specific niche market so well.

Jasmine Star 00:25:25  Congratulations. Job well done. Stick to this. Think about making it easier, and then bring on strangers to watch how they're navigating with your site.

Amanda Dillon 00:25:33  Okay. Yeah. And on the inside.

Jasmine Star 00:25:35  Of the community. Amanda, if ever point in the future when you make those updates, you're like, I'm looking for somebody to test it. Can you test mine? And I'll Test yours.

Amanda Dillon 00:25:42  That's a great idea. Yeah, I like that.

Jasmine Star 00:25:44  Amanda, how do people find you or how do people find you online?

Amanda Dillon 00:25:47  Well, you can do the designer doll house or the doll house mini mall on socials and website. I thank.

Jasmine Star 00:25:53  You so much, I appreciate.

Amanda Dillon 00:25:54  You.

Jasmine Star 00:25:54  You're awesome. I want to come back here and say, I didn't actually think I was going to be sharing that business coaching session, but I think that I should because I literally showed in real time. Now you're listening to this in audio, it might make more sense for you to go and watch this on YouTube, because I was literally doing a deep dive diagnostic of her website.

Jasmine Star 00:26:17  I brought it up in real time and I showed, hey, it's really hard to buy from your website. And then I had a lightbulb moment. I am sitting there after this coaching session and I thought to myself, wow! On my podcast I create these like lessons. I call them master classes. I'm literally teaching the things that I know about building my business, like how we've scaled to seven and eight figures and the things that we're doing. And these are all very basic and foundational, but every arm of the business, every new business we've ever started, we started off with what was the clear transformation? What is the likely outcome? What is the ease of that transformation? And we have a very specific idealized client like we have all of those things. So why am I talking about this? And for years Amanda has been on the inside of Social Security and some reason it didn't click are I have come to believe that sometimes this stuff sounds esoteric, like very high level. It wasn't until I looked in her business and on her website that I saw very obvious gaps that probably many of us are too busy or too overwhelmed to even take the time to do so.

Jasmine Star 00:27:19  What does this mean for you? I want you to invite somebody who's unfamiliar with your business. I want you to watch how they go through your website. Now, I know it's going to be tempting for you to say, okay, now click on that now. Okay, go over here. But just like how I just did with Amanda, I said, Amanda, I can't have you tell me how to navigate your website, because if you have to tell me how to navigate your website, then we've already lost. So you need to watch. Where are people getting stuck? What's not actually working. And so we want to do something that's going to make it as easy as possible for them to add things and check out. So this leads me to the final two reasons why people aren't buying. But just because we've been here a second, I'm going to review. Reason number one was there was an unclear transformation. Reason number two, what was the likely outcome and the effort required to get that transformation? And reason number three, if we do not have a specific niche, I want to pause here and say, thank you so much for listening to the show.

Jasmine Star 00:28:17  If this has been at all valuable or you know somebody who wants to increase the sales, would you share this podcast with them? That would mean the world to me. And it makes you look really good because you want to grow your businesses together. Okay. Reason number four why people aren't buying. Well, like we just showed you, Amanda. It's just too hard. It was very difficult to find what you're looking for. We just experienced that on Amanda's website. And reason number five why people might not be buying is we don't actually understand average stats. So let's get a little bit nerdy out here because a lot of times business owners will set goals and say I should be converting at this. And I ask, well, how did you come up with that? So I want to explain. Amanda shared the following statistics during the call. She said last month she got 412 unique visits to her website. She said she had a 50% open rate for her newsletters. That's incredible. And she also said in the last month she had 100 new Instagram followers.

Jasmine Star 00:29:14  Okay, so if we're sitting here and we're talking about this, I asked Amanda, great, now that I have these stats, what's the average cost of an item in your store? And she said the average cost of an item is $20. I said great. So when people are checking out what is the average cart order, what's the average bill like when somebody is paying your business, what is the average? And she said, it's about $50. I said great average item is $20 an average cart order is $50. Okay, so then I went to ChatGPT and I said for a sales page with an average product of $20, what does it convert between. And it said 2 to 5%. So the things that Amanda is selling for $20 on average, that website should be converting at 2 to 5%. Then I went to chat GPT and asked for a sales page, and it gave specifics about her business. And then I said, for a sales page with an average cost of $50 for a product based business, they said, ChatGPT said it should be converting between two and a half and 3%.

Jasmine Star 00:30:12  Cool. So Amanda got 412 unique visits to her site. If we converted at the low end, if we convert it at 2%, Amanda should have gotten around eight sales. Amanda in the last month should have gotten eight sales based on those stats alone, but she got zero. Now, if she had those eight sales and she averages $50 per sale, she should have made over $400 in the last month. And so we know something about why people weren't buying. And we just broke down those five reasons why. So now we have a benchmark for Amanda. Hey, Amanda. We know that we're going to be moving the needle when we start converting at minimum at 2%. So that's going to be our very first goal. And then we have a very clear way to set that goal. So I'm very proud because after the coaching session Amanda wrote the following. She sent me a DM and she said I did my homework. I added search bars everywhere I could on my website. I also went into the social security community to see what other people thought, as I suggested, based on those insights.

Jasmine Star 00:31:17  I feel really good about the direction I'm headed. I love this and I look forward to you saying the same thing as to you understanding truly the reason why people aren't buying. And now you have those five reasons to go and deploy. I want to say thank you for watching and listening to the Jasmine Star Show. It is always an honor and a privilege.