The Jasmine Star Show

How to Prioritize When Everything Feels Important

• Jasmine Star

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If your to-do list feels longer than a CVS receipt, this one's for you. I’m sharing the exact prioritization framework I use with my 7-figure mastermind clients to help you get clear on what truly matters. We’ll reflect on what you’ve already accomplished, define what must get done by year-end, and create a plan that’s focused—not frantic. Grab a journal and let’s stop being busy and start being effective. 💥

Click play to hear all of this and:

[00:00] Why prioritizing is the real productivity hack

[00:55] The moment I realized I needed a prioritization system

[02:19] A personal story about Luna that mirrors my business reality

[03:53] A reminder: You don't need to do this alone

[05:01] The journaling exercise that led to massive clarity

[06:50] What MUST be true by year-end for you to hit your goals

[07:41] Creating a strategic, focused priority list for Q4

[08:55] Why white space is where your next breakthrough lives

For full show notes, visit jasminestar.com/podcast/episode576

Jasmine Star 00:00:00  By prioritizing your initiatives, it will help increase your productivity. You know what to do and when to do it, and then you're going to get those clear results sooner. Do you have a long list of things to do in your business? Are you not quite sure which one should take a priority? Simply put. Do you want more time to get more done in the best and most strategic way? I'm happy you're here. Welcome to the Jasmine Star show. My name is Jasmine Star, and I empower seven figure entrepreneurs to scale to eight. And today I want to talk about a common struggle productivity and prioritization. Those two double P's. Today I want to talk about both. And for years I have struggled with having way too many things to do. I don't know about you, but do you ever walk out of, like a CVS or Duane Reade and you have like 18ft of a receipt? That's my daily to do list. And so I always started asking myself, what could I do that I would get the strongest and the fastest results? Is there a framework or something that I would be able to do to encourage me to prioritize what I should be doing next in a very long list? So during my last in-person mastermind that I hosted in Newport Beach, as a side note, I host a mastermind for female entrepreneurs who are making seven figures scaling to eight, and I shared with them my prioritization framework, and I did it as a live exercise.

Jasmine Star 00:01:25  So if you're listening to the podcast or watching it, if you want to do this exercise, I would love for you to do it right alongside of us. All you have to do is pause and then unpause whenever you're ready to move forward. So I'm going to share a video snippet from that event and what we did, and I want you to put yourself in the room. So let's get started with that video now. On that note, I want to walk through a few things to get us on the same page about what we can expect. So this is the story of my life. Yesterday, Jade Akio, who you will meet. We're going to get a breakdown of how we started working together, what I started working with, and then now what she does in the organization. I picked her up yesterday from the airport and she was asking about JD, and she's asking about Luna, how things are going. And I said, you know, we might be doing like a co-op homeschool program because homeschooling for us is she's just so much of a boss, like she has her way of doing things.

Jasmine Star 00:02:19  And we joke in her home, which is going to be a nightmare. I'm sure the hierarchy in her house is a flat line. Our daughter, her dad and her mom are all the same. And so I was saying that when J.D. was trying to go through and trace letters and things of that nature, that there was three lines of letters, and he said, okay, we're going to do we're going to outline a each row. And she progressed slower and slower, so that by the third line her head is on the table. And she says in Spanish, daddy, grab my hand and trace the letters. And of course, my husband, who the firm advocate that he is, says, okay, of course I will hold your hand. And that is the story of my life. I can't even judge my daughter because my husband has a daughter that is just like his wife. It's to hold my hand. I can't do this alone. So what? You'll see, Katie. And what you'll see, Jade.

Jasmine Star 00:03:10  And what you'll see Jade do is you hold my hand. I can't do it entirely by myself. Years of therapy, of codependency. And you want to know what? I love my team for it. I want us to be able to look at our team and say, hold our hand. I just can't do this. So what would it look like for us to build teams in that way? You'll see a lot of that happening. I've told the team that we are 100% open books. You can't ask us a question. That would be too much. The reason you came into this room is to get an inside look of how people do it differently. So on that note, welcome. I'm very happy that you are here. And there's this emphasis or some might say emphasis. Where do we put it?

Jasmine Star 00:03:53  What a day, what a day.

Jasmine Star 00:03:57  I want us to be very conscious of the stories that we tell ourselves, because it's what you make of it. I want you going into your room tonight and choosing despite it all, because we're going to have highs and lows.

Jasmine Star 00:04:07  This is total normal mastermind experience, the highs and ecstasy of all these ideas. And then we have the low of I don't have time. My team isn't big enough. Where do I allocate resources? How long will it actually take me to be? Why are other people with less doing more? Okay, normal. Totally normal. But I just want us to start by saying.

Jasmine Star 00:04:27  What a day.

Jasmine Star 00:04:29  I have a clear idea of how to get to where I want to go. So I want us to get started. Right? And I want us to do something different because I've spoken to each one of you one on one. And let me tell you, the number one common theme that we don't have is blank space. Once I get this done, then I'll do that. And then other things happen and we don't have the space for it. So what I'm going to invite you to do. I understand the temptation to be like, whoa, wait. I flew all the way to Newport Beach to Journal for ten minutes.

Jasmine Star 00:05:01  Oh, yes you did. Hey, you want the white space in place to dream? That's what we're going to do. And we're going to do it in small pockets. I'm going to ease you on into this. For some of you who are coming in from cohort one, the joke was like, oh, Jasmine's a little bit woo! I was like, no, no, we've tapered down the woo! It is my job to intersperse versions of differences of the things that you're here to do, so that you don't go home the same way. So you ask unconsciously for what you're going to get. So for ten minutes you're going to open your journals. Or if you prefer to type, you do you do you. But what we're going to do and I'm going to use an exercise that I used in a mastermind that I hated and then ended up being the biggest breakthrough for me. I want us to understand that here we are at the top of August. So if you look from January to July, that's seven months.

Jasmine Star 00:05:59  And what we're going to do here is we're just going to list everything you've done in the last seven months. Now I will tell you when to predict your future. You're going to list your launches. You're going to list your debuts. You're going to list your press. You're going to list your team hires. You're going to list the team fires of the person who just, oh, every time you just looked at them or they spoke, made your skin crawl, and you're going to list all those things, and then you're going to run out at about minute four, and we're going to keep you going another six minutes, because this is where the deep work goes. It was taking on a project and completing it. It was having that hard conversation. It was how you rallied after a launch that didn't go as well. So for ten minutes, we're just going to write down all the things in the last seven months that you've accomplished. And then I'm going to come back up and we're going to work through starting there.

Jasmine Star 00:06:50  So we'll get some music going and we'll give you a two minute heads up. All right, ladies, there's plenty of time later. We have a break later this afternoon. If you guys would like to go back to that, I am going to ask you. And we're all leading up into, like, a very clear objective. Everything is leading us to an end result. And I've been told by the results of many of our print assessments, you women want to know where we're going. So we are going to a very clear destination, and it is a destination for us to thank you, Katie, for us to have a very clear outcome and a prioritization of the things that we're going to do, because right now, you're coming into the mastermind with a lot of things to do, and you're going to leave the mastermind, and there's a very good chance you're going to add to that list. So what we're going to have a focused outcome would be a priority list of things that you can achieve when we're done.

Jasmine Star 00:07:41  So until the end of the year there's five months. We're here at the top of August. But I would like you to do is what what must now I know there's want, but let's hone our focus. What must get done by end of year for you to hit your goal. What must be true. And then I want you to list them. And in this for this exercise. Because the next step I'll get to that. But I think it might be nice to bullet point. So visually we can go back and address it. So what needs to get done by the end of the year. To start listing let's go crazy. Let your mind go. Let's be free. But I want us to be very strategic. So here again we'll think about 8 or 10 minutes. I'll gauge by the the pacing of the crew. Here again. Here again. We have a break later today. You can add to this if you would like. So now what we're looking at is first and foremost proof of what you can do in seven months.

Jasmine Star 00:08:35  And then what you're looking at is a desire to do something for the next five. So I want you to carefully assess them. And then we're going to remove any stories we have attached to what's too much, what's not enough. We're just looking at the possibilities. And so now that we have what we've done and we have what we want to do, what I would like for us to do is for us to do something with what we call tech issues. There it is. Okay. One domino. I will often refer to this on the team. Sometimes I'll say, what's the one lever? Or sometimes what's the one domino? What is the one thing in a system of operations that get us the greatest amount of impact? What one thing must we do in order to achieve the big end of year goal? So now what you're looking at is a list of what needs to be done over the five months, and what things would alleviate the greatest amount of stress. So let's pause here for a second.

Jasmine Star 00:09:30  I'm going to ask two people to write what they think might be, or share what might be their domino. Does anybody just want to. And we don't need to do the mix because it's just probably one thing. And I'll repeat it back for audio. Yes, Kelly.

Jasmine Star 00:09:46  Great. Promoting somebody internally to marketing director.

Jasmine Star 00:09:49  Great. So Haley, in the next five months would just happen. She's going to promote somebody to marketing director now. The challenge, the invitation I have for you is that person is there. What is a domino? That when you look at all the things that you want to do for the next five months, what needs to get done first, that very first domino to push a series of things to happen. Now that we have a marketing director that might be isolated, she might need to hire. She might need to have operationalized her business. I'm saying, hypothetically, she might need to operationalize her business. And she also probably thinks that she probably needs an operations director or a COO.

Jasmine Star 00:10:25  Maybe hypothetically. So what is the point of saying I need to operationalize the business without actually having somebody to take it or work alongside her? So the domino in this situation would not be I need to operationalize the business. That's one thing that we have to do. What's the domino? She's going to have to hire the person to come alongside her and or do it. Does that make sense? Let's try it. One more. Talk to me, Heidi.

Jasmine Star 00:10:51  Sorry, I don't know.

Jasmine Star 00:10:53  Okay. No problem. Let's. Let's envision a series of 25 dominoes. And each domino represents something that needs to get done before the end of the year. Right. So we need to probably finalize your live event for the Tea Party. Right. There's going to be Tea Party things related. There's going to be a launch related. We're going to have a churn initiative, and we're going to get that evergreen funnel going. Right. There's a lot of things that you want to do before the end of the year, but there's going to be one thing that when you look at the list of 25 that says, this has to be done first.

Jasmine Star 00:11:28  What is the point of executing on the Tea Party Live event? That doesn't actually happen until next June, when what we really need to do is, well, we need to address churn. And that was part of the 25. But what is our idea? How are we going to really address churn? And if we went back to the edge assessment that you and I had, one of the things that we wanted to do was to get an evergreen funnel going and you're like, I'm not sure this evergreen funnel is working. And then we dove into the numbers and I'm like, this thing actually might have some feet. So we have the party, we have churn, we have an evergreen. I don't want you to prioritize the party because it feels fun or it's a lot of stress. We there's one thing that will actually push that domino and get the other things so that so that by the time you go to your live event and you're pitching the membership, you feel really good because your churn is on point.

Jasmine Star 00:12:18  And how are we knowing our churn is on point, or we're going to get an evergreen funnel going, then we're going to look at what's happening with the churn from that evergreen funnel, so that when you pitch it next year at the live event, you feel really good about the time and investment. So what is the priority thing at that front end that we that first domino that we need to push, that would have ramifications for everything else in the business.

Jasmine Star 00:12:39  Does.

Jasmine Star 00:12:41  You. Oh you're what, the dumbass deal. Let's go. Hold Hello. Let's get a mic for the dumb ass deal. Wait. You know, like, last time we were here. Heidi said she needed to have Jake. Can you get her the mic? she. Last time we were here, she had just bought a farm in Nashville. A lavender farm. She used to have her events there, and she said that I'm saving money for a cow, but just not any cow was a very special cow. And she's going to call it her cash cow.

Jasmine Star 00:13:04  So Heidi has these Heidi isms. So we have her cash cow that's on the horizon, marching us, marching to us. It's just like baby baby hairs away from that. And now we have the dumbest deal. Explain to us the dumbass deal.

Heidi 00:13:15  So I was writing down, all of my things, and I need to make sure. So, like, basically, the dumb ass deal is I'm a dumb ass for offering it, and you'd be a dumb ass not to take it. Okay, so I need I need the Highlander to be a dumb ass deal. I need my upsell for honey, the Highlander to be a dumb ass deal. I need HQ to be a dumb ass deal. I need my upsell on HQ to be a dumb ass deal.

Jasmine Star 00:13:38  Dumb ass deal. Great. So this is actually what we're going to be working into. So Is the domino, the dumbass deal. So let's ask ourselves this is how we know if the dumbass deal is the domino. If we get the dumbass deal to work and off its feet, and you look at the rest of the 24 dominoes or however list, you're like, maybe your list is only seven, whatever.

Jasmine Star 00:14:00  But if we get the dumbass deal going, does it impact everything after that, or does something else need to go in front of the dumbass deal for the dumbass deal to really be executed? Does this make sense? Are we following along? Okay, great. So when we work through that and this is where we workshop questions, this is where we really get it going because we have a hard time seeing the soda label from the inside of the bottle. Or in this crew we have a hard time seeing, like the sparkling water or green juice label from the inside of the bottle. So I know that dumbass deal is going to be real good and it's real important. But what needs to happen in front of it so that the dumbass deal is set up and it might not be the thing you're being called to, and it might not be the sexier, fun thing, but the Domino is going to set everything else in a list of priorities. And so that's what we're going to do right about now.

Jasmine Star 00:14:51  I just we're going to not journal or anything. I just want you to look at what you might think would be the domino. And if you're like, I'm not quite sure. Okay. Just put a little star against 2 or 3 that you think will be dominoes. And then I'm going to walk you through a framework that we use internally to help us keep the main thing, the main thing, even when it's not fun and even when it's not sexy, and even when we don't want to do it, we understand that one domino topples all of them. It's our job as CEOs to prioritize. What is that thing? Cool. Great. So as you're kind of just going through your list and you're getting those things ready, I want to walk us through a prioritization a prioritization framework. Will this be the end all be all for you to walk home and know how to prioritize? Probably not. Will it get you started on a path that sturdier than where you currently are? Yes. So I want us to have a very clear conversation around what is urgent versus what is important.

Jasmine Star 00:15:53  The urgent is constantly getting your attention. The urgent needs to be supposedly handled right there and then. The urgent is a wonderful distraction. Sometimes it's really fun. Sometimes it's very stressful. Sometimes it's agonizing. But that's the urgent. The important things. The important things are often overlooked for the urgent things because the important. Nobody's really on your arse for the important. No one's really demanding the important. Because our job as operators and as CEOs and as visionaries is we know what's important. We know that where we need to go. But the team sometimes as a hard time understanding, seeing or even getting behind because it feels like, oh, everything's on fire, everything's on fire. So what I want us to do as we're assessing the domino is understand that urgent keeps us stuck. I want us to understand that urgent keeps you in the business and not on the business. One of the biggest breakthroughs that I had when I was masterminding is how I believed that I had to address what was urgent because it would keep me from what was important.

Jasmine Star 00:16:58  And then I quickly realized that when I focused more on what was important, the urgent stuff figured itself out. It was just like, sorry, it's going to get a delayed response. Sorry, I can't solve your problem right now. I'm sorry that we don't have the SOP that's needed. I'm going to get back to you the next day. It's just understanding. We have to prioritize the important. So if we had to ask ourselves a real question. Because all we need to do is have a lot of clarity and reality here. How much in a given workweek, let's just say, hypothetically, 40 hours. We know many of us work more, some of workforce less. This is not a right or wrong percentage wise. How much are you working on important versus urgent? Write it in your notes. Just an assessment. What comes up for you? Naturally. And I'm seeing business partners look at each other and give looks across the room that is just like it's the Gettysburg Address of looks of oh my God.

Jasmine Star 00:17:56  Oh my God.

Jasmine Star 00:17:58  Oh, this is interesting. This is a new a new experience. If you guys might be open. And y'all, I'm going to be real with you so that you are real with yourself and that you are real with this other people. Because we don't get rooms like this very often. I've said it before and I do. I'm going to say it a thousand times over. Only 4% of business owners in America in a given year will cross seven figures. 4% of business owners will cross seven figures, point 7% is female. And so we have to be so thankful that this room exists. We have to be thankful that we're in this room. But I'm imploring you to please use this room for conversations that you likely. 99.3% will not have with other people in your daily life. So let's have a little bit of a fun exercise, if I may, with Meg and Katie. Katie, what's your percentage? We're going to cross compare and Katie. Keep it real. Keep it real.

Jasmine Star 00:18:55  this is fun, this is fun, this is fun. This. Okay. Okay.

Jasmine Star 00:19:03  So, Meg, what what is the percentage of I spend my time as co-founder and co visionaries of this organization? Are you spending on. No. We're recording, we're recording, we're recording. Yes yes yes. That's why I'm so sorry. I should have done that for a little bit of housekeeping. We're recording everything so you can watch. Anybody can watch this back at a later point in time. So what is the percentage of urgent versus important that you would say. What's your guess.

Jasmine Star 00:19:28  Together or.

Meg 00:19:30  Me personally, individually in the company like the two of you together working on it or me separately. You 50%.

Jasmine Star 00:19:35  50% urgent and 50% important. Katie. We have a mic for you.

Jasmine Star 00:19:40  if you were asking me from the last month, 75% is urgent and 25% important. Great.

Jasmine Star 00:19:48  Our goal by just doing this exercise and priority is for us to focus on the domino. Even if it doesn't feel urgent, even if you're sitting here and saying, Jasmine, we got other things that are important, I understand, but urgency in business will always be there.

Jasmine Star 00:20:04  It will always exist. So this is the first time accepting urgent will be there and choosing important. So I want us to focus on earning the results and not just getting them or expecting them. It's one thing of putting it on a list. I need to get this done. I look forward to getting this done, but we actually have to change our behavior to get an entirely different outcome. Many of you have been in business for over 4 or 5 years, and so what got you here and what got you into this room will not get you to the next level. So what does that mean? Ruthless. Illuminati elimination. Ruthless. And some people on your team will say, I don't know if I like the person who came back from Newport Beach. If they look at you and they say you've changed, then you could say thank you. I'm not supposed to be the same person. Ruthless elimination of things that are distractions. I want us to learn how to say no to our team members, to new projects, to anything that's going to get in the way of the domino we have to please.

Jasmine Star 00:21:09  I'm begging and imploring you. Trust the domino. Trust that the answer is inside of you. And if this domino keeps on coming up, we have to say I've never at once ever focused on something that wasn't on fire, that wasn't sexy or glamorous. It didn't really call me to it. But I actually believe this thing will have an impact on everything I want to do from now until the end of the year. Lastly, we're going to reprioritize our time so that the domino, because we've already went through the framework is important. So we're going to reprioritize, even though we can say, I have a launch coming up and I need to do this, I get that, but you will stay on that launch treadmill. If we haven't prioritized where we're going in the business, we are going to sprint in place. If we have not prioritized where we're going in business. And I want us lastly to focus on results, to push through the pain. Oftentimes things come at a cost. And when we focus on the urgent with our team, our team feel seen and they feel very supported because it's like, oh, I asked for this and Alex Godfrey, I asked for this and green did it.

Jasmine Star 00:22:16  I asked for this, and I got this feedback when I needed it, right when I needed it back. And so there urgency is not our priority. So when we are focusing on the results, what do I want as an outcome of the domino? Despite how uncomfortable I am, I choose this. And so I know that we're starting the day and everyone's like, whoa, she came out with a bazooka. I did, I did because there's no more playing around anymore. We are at a time in the education space, in the digital space. We are at a time where businesses are really turning upside down. And I will tell you that for probably 4 or 5 months, I felt really nervous. I felt very scared. I felt very uncertain with the nature of the types of businesses that we were building. And then what happened to me was nothing about my knowledge or the reality changed, except that all business owners are on the same starting line. Every business owner is looking at AI and saying, TFW, every single one of us.

Jasmine Star 00:23:18  I see people who are doing nine and ten figure businesses and they're making these offers for like $1,000 consulting call where I put you into a customer service line, and then I run it through my AI end and that's my offer.

Jasmine Star 00:23:31  I was like.

Jasmine Star 00:23:33  Interesting. We're all on the starting line. So if we're all on the starting line, ladies, hear me quickly and very clearly. We can win. We can win and we can win. The the playing field is a lot more level now than it has ever been. And so what I want you to do is to focus on the domino. I want you to say it's important. I want you to push away the urgent because you see a vision of where you can be when, for the first time in a very long time, the playing field is shaky and yet very standardized. What I would like to do now is spend a couple minutes on Q&A. And even if you don't have a question, but you have a feeling that needs to be out of you, please understand that we're here for that.

Jasmine Star 00:24:16  Totally and completely. Any questions, any breakdowns, any confusion? If you are feeling confused or not sure about the domino. I'm going to walk us through a domino framework real quick, but let's get that clarity. If you are feeling confused, somebody else in the room is to. Yes. Hell.

Jasmine Star 00:24:31  Okay, so my domino may be changed a little bit. because, yes, Fiona is instrumental, I think doing everything my marketing director doing everything that needs to happen this year, and it's already starting to happen with her in place and my co back from maternity leave. But we are implementing Holly AI. So now you're saying this and I'm going. That might be the catalyst. Like that might be the domino. By implementing that I think it's going to touch every single other piece of my business. And we've had this year that you're talking about that's like what is happening? We're still making money, but it's not we're not scaling the way that we had hoped to this year. Right. Pause.

Jasmine Star 00:25:03  Yeah.

Jasmine Star 00:25:04  Has anybody else had a year where you had plans to make X? And based on about halfway through the year, you're not trending towards those financial goals anybody? This is very much the norm. Okay.

Jasmine Star 00:25:15  Yeah. And from being in a mastermind with other online business owners, I've known that. And I think that was my saving grace because I was like, if I'd been on my own, I would have been like, it's broken.

Jasmine Star 00:25:24  That's why it's so important that we're in the rooms. That's why it's so important in these rooms.

Jasmine Star 00:25:27  Please. Yeah. So I guess my question is in terms of AI, like, do you have any forecast or visions of how to implement it in a way that we still want to keep the human side of the business? Everything is going to be married together. But I was sitting next to this random guy on the plane yesterday, and he was like asking me what I do. And I was telling him he's like, but everyone's implementing AI, so don't you think? Like even with implementing it, that may also just become something people like turn their eyes to, kind of like, well, everyone's doing that.

Jasmine Star 00:25:56  That's not cool anymore. and or it'll just completely take over. I mean, I don't know, like, I don't know what direction it's going.

Jasmine Star 00:26:01  I don't know, the beautiful thing. And the terrible thing is that nobody knows. Yeah. And so you're taking you're taking a strategic bet, and we get to watch and have a front row seat and support you and see how does that parlay. Now she educates people who are transitioning to a different level of professionalism as they become what's the exact word.

Jasmine Star 00:26:21  So either feeding therapists or myo functional therapists.

Jasmine Star 00:26:23  Great. So she's guiding people in their therapist journey AI for that. When a therapist was sitting outside of a parent's house and has a question that might be a lot more useful than, you know. Jasmine AI for somebody who has a social media question, we're not sure. We're not sure. But if you believe that by launching that and carefully, carefully framing the messaging, carefully framing the deployment, carefully getting in front of carefully running nurture ads, carefully having content around that, and that becomes a domino that will affect the rest of your launches this year.

Jasmine Star 00:26:55  That will affect the churn or not churn of the membership in the air. That sounds like a beautiful domino. And so what we just did was saying, okay, we have to launch healthy AI. Great. But what we really did with the Domino is what do we need to do to make sure that Domino is right on point? How good and strong does the mezzanine need to be? How am I empowering my team to make these decisions for those deployment? That's what happens when we create a hierarchy of our need to say most time greatest impact.

Jasmine Star 00:27:21  I want to go back.

Jasmine Star 00:27:22  To that five month list, and you might have if you didn't have a very clear idea of what your domino was, you might have a couple initiatives, like 2 or 3 that I had said just a few minutes ago. And if we were to do that, I want you to first ask yourself if what you denoted was urgent or important. We need to make sure that what you select is important and not urgent. And we discussed what those urgent things could be.

Jasmine Star 00:27:46  Things that get in our way. And then of the things that you had highlighted, maybe you had two, three, 4 or 5, whatever they were. I want you to rank those initiatives just by looking at a number and saying, this is my number one. And you might think, man, number three is the most important thing. But if what needs to be true for three to be a success, we got to keep number one the number one. This goes back to our ruthless Illuminati elimination. This goes back to prioritizing what is important and not urgent. So as you're looking at your things and you're ranking them, if you have a very clear one. Amazing. If you're struggling with what? It could be great. We're going to work through that. That's what we're going to be doing here, and we're going to flesh it apart and then through lunch and then through happy hour. And then on the third day, you're like, the domino came to me. Amazing. Fantastic. This is what we do.

Jasmine Star 00:28:42  This is the very thing you need as a visionary. It is to be this uncomfortable and get support from other people who see and understand those really tough decisions. So what we're going to do is the collective power of the women in the room, the collective power. I want you, and if you're not ready to. Don't worry. We're going to have this easel up the entire time. But the goal here, the goal here, is for you not to have to achieve your domino alone. I want you to write your domino. Maybe it's to hire an integrator. Maybe it's to get an executive assistant. Maybe it is to nail down your messaging for your offer in the fall, whatever it is. But what goes on the post-it note has to be clear if you have to add an explanation. We're not putting it very clear. And specificity always wins. When you ask a specific questions, you get specific answers. So I did this in a mastermind with a bunch of tech founders, and we did this exact exercise.

Jasmine Star 00:29:48  And I put on that board, hire an executive assistant. And then what we did throughout the rest of the time were gentlemen who felt, yes, I was the only woman in the room. The guys would put their name underneath my post-it note. For an introduction, they can make a recruiter. They can place me with, or perhaps like one of them be able to work with. Very a because he was only working with her 20 hours a week. So what I would love us to do is to look at our dominoes. We will put them up on a poster board and if you can help another woman in the room, help push, strategize, or incentivize that domino. Katie. Yes?

Katie 00:30:29  Put your name on the post. Yes.

Jasmine Star 00:30:32  Thank you.

Jasmine Star 00:30:34  Great. Because by the end of this, I'm going to encourage all of you to grab that post-it note, and it's going to be on you to either connect with them here in person, or set up some time with them, or ask a question, or ask them to make that intro.

Jasmine Star 00:30:45  The collective power of this room is we have networks. I want us to make sure that we're leveraging each other's networks. So that is going to be the framework of how we're going to ask and support each other. But let's go back to CRE. Great. You had said you struggled with what your domino was going to be. Do you have a couple initiatives that maybe are there that are vying for the attention, or do you just feel like I'm good? I have. And actually, ladies, if that is where Grace is at. We're going to clap her up, I love it. It's very clear what she needs to do. Amazing. I just like us to talk about prioritization. So Gary, anything that's popping up for initiatives.

Grace 00:31:23  Yeah, so I need the oboe, but I don't know if I need to fire the OBM I have for the third time, or I actually have to to just make her better.

Jasmine Star 00:31:33  Great. So I'm going to walk you through a framework that a woman by the name of Theresa.

Jasmine Star 00:31:36  Oh, you remember Theresa? She spoke at our very first mastermind. I invited her back for our second live event, because the feedback we got for her was just phenomenal. She taught me this framework. Right person, wrong seat, right person, right seat, wrong person, right seat, wrong person, wrong seat. Those four variations of when we look at our team. And I can tell you that when I look at our COO, I say right person, right seat. There have been times in the organization where I see this is the right person culturally. Work ethic. They're freaking amazing. They have so much potential. It's just not their skill set. We thought that they would be able to be here in this way, and they're kind of very special. We have to put them somewhere else in the org. That would be the right person, wrong seat. And so my question to you agree, is this person right person wrong seat or is this wrong person right seat? I know that you needing an OBM is the right seat.

Jasmine Star 00:32:48  We're not even questioning that. So we just now have to ask ourselves is this? And we just have to know. We just have to know, is this person right? Or is this person wrong. And we can work through that. We can work through it. But oftentimes you have to ask yourself, do we have clearly denoted KPIs? Do we have a shared language of expectation KPIs, key performance indicators? So that if I had a key performance indicator, let's say with a kati, a key performance indicator is that we have emails responded to from the mastermind within 24 hours. That's a key performance indicator. If she's taking 48 or 36 or whatever the case may be, not including a weekend to respond. This is a clearly denoted KPI that was missed, so I want you to start thinking in terms of your OBM. Are there clear KPIs that you could say this is the expectation. This is where you missed it. If that's in case if that's in place, you need to ask yourself, do I believe this person has the capacity to hit this KPI? If you're saying the KPIs are clear, the expectation seems strong enough and I feel confident in it, then what we just need to ask ourselves is does this person have it in them? Does the time that it's going to take me to train this person and guide this person? Do I think I'm going to get them to the KPI level? And if you think you can, by putting a little grit behind it in time and intentionality, great.

Jasmine Star 00:34:09  Then what I would do is I would put them on a Pip, a performance improvement plan, and you're going to tell them, I'm going to be spending more time with you, because at this point in time, you are with your OBM because we are very important to your business, an online business manager, OBM, and you're going to tell her or him, I'm going to be spending more time with you because I believe that you have the capacity to reach this KPI and you haven't. So we're going to work on this for 30, 60, 90 days. I'm going to need to see this much improvement in 30 days, this much improvement in 60 days, and this much improvement in 90 days. And then is very clear. And then you say, can you repeat back to me what the expectations are? And then she does. And then on day 30, if you go back and you say, great, you hit the 30 day benchmark, we're trending. Well. If this person does not, it's clear.

Jasmine Star 00:34:53  Literally people squeeze themselves out in a pip so we don't have to. And when it comes to firing, we're just like, well, it's just we didn't get it. We have yet to have a person on a Pip go to 90 days. They know by 60. Everybody knows by 60 if it's going to work or not. So my question to you, and this is a phenomenal domino gree because I know the inside of your business. This is the domino. Do you think this person is a right person? Wrong seat or wrong person or right? Wrong person. Right seat.

Grace 00:35:30  I'm not sure that's the. I'm just not sure I might be the one that's the problem, that I am not leading her well enough. one of the key KPIs she had was having a hired two people within 60 days, within 90 days. And and she still hasn't done it. And it's always not always. It's a lot of excuses why that's happening, but there's no a new deadline. And I feel like that's her job and not for me to push it.

Grace 00:36:00  So it might be me not being clear enough that it's been 90 days now.

Jasmine Star 00:36:06  Beautiful. This is great. This is great. This is a very clear indication it's time to put her in a performance improvement plan. But what does now? This goes back to the domino. Who is the woman that she needs to be to hold somebody accountable. You're going to have to prioritize. And this grates on all of us in the room, sitting with somebody else to watch them do their job and check in with them and have regular check ins, like so. Generally, when somebody is on a Pip, you're going to have like A3X more time with them. Sometimes it's five x depending on like if you really love this person, you're like, you're so freaking good. I just need to get you there. You're going to get them there, get them the other way. But if you're kind of like and you're spending one hour a week with your OBM, there's a good chance when you're in there you're going to be spending three hours with them, which grates on you cause you're like, what am I going to get through three hours? Well, if you really want to determine and be very fair that this person that you did everything you could to bring this person there, it's going to have to be that this person has exerted zero in self initiative to identify that she has the capability.

Jasmine Star 00:37:02  And so here's the thing. Who's more at fault? The person who's giving the excuses or the person who accepts the excuses without accountability. So.

Jasmine Star 00:37:16  But this is not about gleam. All we do is learn. All we do is learn.

Jasmine Star 00:37:20  Most of us in this room were never taught this. Most of his rooms started businesses at different places, and we just pieced it all together. And so gree. The beautiful thing about us working together now in cohort two is I know deep down you have it in you to guide this person. And I know deep down you're looking at am I doing and being enough. So maybe this pip is less for her and more for you so that you can say, I do have it in me. I am that leader. I just now need to hire somebody. According to what I've learned, the three of us who have gone before, you have all been reps for you to establish what you like and what you don't like. Every time we go through another interview and another hire, much to our chagrin, we're just better for it.

Jasmine Star 00:38:03  We're just better for it. We're hiring a closers, a team of closers for us, for an offer that we have. And I just looked at the team and they're like, well, we just don't know if this person's a fit. I'm like, you're freaking right. We don't know. We haven't put in any reps. We've interviewed like seven people. What am I going to do? Like, yeah, I want to marry you I don't know. So we're going to do is we say.

Jasmine Star 00:38:21  Given.

Jasmine Star 00:38:22  Our amount of information and given to our dedication, is this person a good fit? We said, okay, and guess what? It might bite us in the arse. And then we have another rep. This is just the game. So good things are coming. Great because it's only another rep. Or you have thus proven to yourself that this person and your standards can bring her to where you need to be. So just for the next few days, all we're going to do is reflect is this person the person I want to spend three x time with? Do I believe that she can get by based on me giving three x time? Can she get at least A2X result? Can we see her moving every single month? Anything come up for you?

Grace 00:38:56  I know I think you're totally right, and I need to look at what I'm doing and say no to more things, because I'm doing 20% of the important work and 80% of that urgency.

Jasmine Star 00:39:09  Beautiful. So beautiful.

Grace 00:39:10  So that's where I need to put this as the important work.

Jasmine Star 00:39:13  Great. So then maybe what you're listing on your post-it note as your domino. I'm just throwing a bunch of bad ideas out because your good will come from up from inside of you. But maybe your domino is frameworks for accountability. Ideas or advice on having a Pip a performance improvement plan. Maybe you have a conversation with Alex since her skill set is leadership of saying, what am I exhibiting or not exhibiting as a leader, that somebody would just think that what I ask is a suggestion. She might give you different insights that have an unlock for you. So does that make sense for our dominoes so far? Great. So there are post-it notes on your table. If you would be able to write what your domino is. And we could work if you don't feel confident for it right now, hit us up on the break. We're going to be going into a break. You're gonna hit.

Jasmine Star 00:40:04  Us up on a break.

Jasmine Star 00:40:06  And we can help work through that. But the goal here is throughout our time together is to have your domino on the board and then put your name underneath. If you could support that fellow mastermind member getting them the result that they want. Does that make sense? Great. So now I want to hear from you. What was your domino? Send me a direct message on Instagram. I'm going to share a few of the dominoes that I heard from the women in the room. One of them was to hire a crew. One of them was to ruthlessly prioritize what to get done and resist the urge to get distracted. Also, I saw somebody else write. Their first domino was going to be to hire a marketing manager. So I want to know, what is your domino? And I hope that beyond all else, you have a lot of clarity around what needs to happen in order for you to get it done. Now, if you need more time to think about it, that's totally okay too.

Jasmine Star 00:41:04  In fact, our mastermind was three Days live in Newport Beach, and there was were some women who decided not to list their domino until the second day. So on that first day, I said, this is where we need to start. If we have a thousand things to do. Our greatest priority as CEOs and as visionaries is to know that if we do one thing, it triggers off a series of other things that are successful in the business. It's just knowing and focusing on the priority of which one. So by prioritizing your initiatives, it will help increase your productivity. You know what to do and when to do it, and then you're going to get those clear results sooner. Okay, so in a surprise turn of events, I personalized dominoes for every woman in the room. I knew I was going to do this exercise, so I bought Domino's there. Black Domino's with a gold numeric on the front and on the back. I bought a gold pen and I personalized each one of their Domino's.

Jasmine Star 00:42:03  Yes, to hire a CEO, to hire their marketing manager, to ruthlessly focus on what their priorities are, and I placed a domino at their chair during the mastermind to take home as a reminder. So even though I'm not personalizing a domino for you, you could write your own domino, right? You can write it on a post-it note. You can have it as a screenshot on your iPhone. What can you do to ensure that your focus is on the main thing? Now I always ask myself, am I focusing on my domino? And if I'm not, I need to say no to everything else and keep the main thing the main thing. So I want to say thank you for watching and listening to the Jasmine Star Show. I'm going to say thank you in advance for sending me a direct message on Instagram, letting me know what your domino was, and I'll also say thanks in advance for sharing this episode with a friend. Doing business is sometimes lonely and isolating. Doing it with somebody else who understands the journey makes life and business a lot sweeter.

Jasmine Star 00:43:03  Again, thank you for watching and listening to The Jasmine Star Show.