The Jasmine Star Show

Inside our 8-Step Sales Framework for Consistent $10K Months

• Jasmine Star

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Ever feel awkward when it’s time to sell? 😬 Same. But what if you had a proven 8-step sales framework that took our team from zero experience to a 60% close rate?

In this episode, I share the exact process we used to build confidence, train our team, and sell everything from masterminds to coaching programs—without feeling sleazy.

You’ll learn how to isolate desire, avoid common sales mistakes, and create a process that works for any offer (yes, even hot dogs 🐶🌭).

Let’s ditch the awkward and sell with heart, strategy, and results. 💥

Click play to hear all of this and:

[00:00] Why understanding deep customer desire transforms how you sell

[00:54] Childhood story: Watching kids sell chiclets at the border taught me this powerful sales lesson

[04:16] Our close rate went from 20% → 60% (here’s how we did it)

[05:16] Step 1: Isolate their desire — people buy a result, not your offer

[06:09] The real reason people want to make $10K/month—it’s not just about money

[08:15] Why most people fail at selling (and how this framework fixes it)

Listen to Related Episodes:

To learn more about The Consistent $10K, DM me “10k” on Instagram and I’ll send you the details to see if the program may be the right fit for you!

For full show notes, visit jasminestar.com/podcast/episode587

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If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Jasmine Star 00:00:00  When you understand what somebody wants, like deep down, it'll ground the way that you serve that customer. And it's going to give you clear steps on how your offer is going to show up and serve them differently or better.

Jasmine Star 00:00:13  Do you want more sales?

Jasmine Star 00:00:15  What about learning how to increase your conversion to like 50, 60, 70%? Like I have learned to do better yet. Let's talk about a proven framework that you can apply to any offer, even if you yourself aren't selling them. Maybe you're working with the sales team. That is what we're going to be doing here today. Welcome to the Jasmine Star Show, where I empower seven figure entrepreneurs to scale their business to eight figures. And today we are going to be focusing on increasing your sales conversions. Let's do this strategically. I am going to be sharing a framework that we have been able to develop. So in order for us to talk about how great this thing is and the work that would be required, let's go back to July 2025.

Jasmine Star 00:00:54  I want to be very clear here. At this point, the team and I have zero, zilch, Built. Never. We have no sales experience. Okay, so this is literally taking nothing. And turning it into something. But I want to back up a little bit and talk about my first experience with sales. So when I was four years old, my dad took myself and my twin sister to Mexico. We would go to Mexico twice a month, Baja California, specifically Ensenada, and there was an orphanage, and my dad would go with the church and build this orphanage every other week. So my sister and I, starting at four years old with go with my dad, and we would play with the kids there at the orphanage. But the ride home, we'd be sitting at the border for hours. Like every single Sunday. We would be sitting at the Mexican American border for like 3 or 4 hours and, well, you're sitting at the border. There's a bunch of people selling anything and everything from blankets like us to churros.

Jasmine Star 00:01:51  Okay. And there's also a bunch of kids selling things. Now, they would be selling anything from friendship bracelets to chocolates, these small, little tiny packs of gum. And you would think, how are all of these kids selling the same thing? Like, who's actually buying? And growing up, I would notice every other week being there that the kids who were selling the most, you just saw that they'd be going from car to car. They'd be the one exchanging their pesos and dollars for what it is they're selling. And even as a kid, I didn't get it until I started noticing that the most effective kids, they had a shtick. They had a way of talking. Some kids would even stand at the border and they would sing and they would have like these, like wooden, kind of like, like thick sticks. And they'd kind of build out like a baseline, and then they'd sing about like the chiclet, the gum that they were selling. And I was like, wow. But those kids got attention.

Jasmine Star 00:02:42  Sometimes kids would go up to the driver's side, ask the driver to put down the window, and then they'd come in, unbeknownst to me. But these kids had a hook. Like a sales hook, like something it could be anything from, hey, struggling with bad breath to like, you're sitting here and you're bored. Why not have some gum? They came in with, like, a pitch. So what I started learning as a kid at a very young age is despite a bunch of other kids selling the same thing. The kids who sold the most had a way to sell it, had a methodology of selling it, and every other week I'd see them selling it the same way. Now into adulthood, I can clearly say those kids had it right. So while I might not be a kid at the border selling chocolates, churros, or VHS. Welcome to the Jasmine Star Show because we are going to talk about an eight step framework on increasing your sales conversions. So what we did is we started learning.

Jasmine Star 00:03:31  We just jumped in. Yes, we paid for a consultant to come in and teach us how to framework our sales. But the truth of the matter is, and this is what they told us in the beginning, you are not going to learn how to do sales until you are doing sales. So we could study and we could prep, but the best way was simply to get the reps in. So that is what we did. We started with a ton of sales calls. Now, if you've been watching the show for a while, you will know that this was behind the scenes. It was beta. Nobody really knew about it. It was to a small, tiny waitlist. And so what we were doing is every time we had a call, we would go back and we would take copious notes. What worked? What didn't work? What do we need to tweak? How do we make it better? And soon enough, after about three weeks of consistent sales calls, myself and a teammate would do sales calls every single day, 5 or 6 days a week, all day.

Jasmine Star 00:04:16  And we got our approach dialed down so that we were taking our sales calls and we were improving our close rate, which how many people bought from like 20% to 40% to 50% to 60%. And we're like, okay, we became so confident that we were able to navigate a sales process that we then created a team and we said, hey, team, use this framework. We know this framework works for this particular offer. So that's what I'm going to be sharing with you today why I want you using this framework. I don't care if you are selling hot dogs. I don't care if you're selling wedding photography. I don't care if you're selling an item at a boutique. These sales processes work for anything that you are selling. So this exact framework has helped us sell over $1 million in less than four months on two offers a mastermind for seven figure founders scaling to eight, as well as an offer called the consistent 10-K. So we know it works. Let's dive in with step number one. Step number one is to isolate their desire.

Jasmine Star 00:05:16  If you are selling something, if you're selling a hot dog, a wedding photography or a t shirt at a boutique, somebody's coming in. They have a desire for what it is you are selling. But the key here is to listen to what they want and people buy a result, right? The result might be a wedding album. The result might be £10 lost. The result might be, hey, I'm coming into your mastermind because I want to build an eight figure business. The result might be like, hey, I'm joining your program because I want to build a business that gets ten months consistently. They are buying out of a result, right? They're coming in with a desire, but what they want to buy is not something to do. They don't want to buy friction. They want a result. But oftentimes somebody might come in to the consistent 10-K and say, I want to make $10,000 a month. Great. That's what you want. But sometimes what people really want is beyond just money.

Jasmine Star 00:06:09  Money in itself is powerful. But what is the money represent when you listen to what they really desire? Like maybe they want to retire a spouse. Maybe they want to take their family on vacations. Maybe they want to buy their first rental property. Maybe they want to write a book. The money is just a means to get what they really want. So when you understand what somebody wants, like deep down, it'll ground the way that you serve that customer, and it's going to give you clear steps on how your offer is going to show up and serve them differently or better. Now let's get into step two. And that's to isolate the challenge. Here again the main key is we have to listen. Oftentimes people will say what they're struggling with and they will say like the easy ones I'm struggling with I just don't have enough time or I just don't concentrate enough, but like, really listen, what is their struggle? I want them to talk. Now, I did the same thing when I was a wedding photographer and people came in wanting to book me.

Jasmine Star 00:07:08  I would let them do most of the talking in the meeting, because there is a difference of somebody vocalizing what it is they want versus just thinking, and that difference really helps the sales process. So most of the time, people who are coming in for a sales call, they know what they struggle with. But this is the first time they've actually said it out loud. A lot of times what I think would do like early in the sales calls, I would do most of the talking. No way. I want this person to do most of the talking, because what we're going to do is we're going I'm going to carefully listen to what do they desire, like deep down, what do they struggle with? Once I hear that, then I repeat it back. I will say, so what I hear is, this is what I heard you want, and this is what I heard. That's getting in the way of what you want. Do I understand that correctly? What was the time? They say yes.

Jasmine Star 00:07:52  Now that leads us to step number three of eight. Ask. Hey, what have you tried in the past? Or if I was a service provider, like when I was a wedding photographer, I was like, so tell me, what other photographers are you meeting with or who other photographers are? What other photographers? Who? Other photographers? I don't know the grammar, but tell me who else you met with and why. I was asking that was because I wanted to know what other styles they were interested in, and when they were meeting with other photographers who charged a lot more than I did then, I felt very confident proffering my prices. If they met with other photographers who had much lower prices, I immediately knew, oh, I'm going to be an outlier. And it's probably not as strong of a lead, but I'm simply going to ask, what have you tried in the past? And this is why you ask. You want context. You want to know what is worked, what is not worked, what was missing.

Jasmine Star 00:08:40  You want to figure out how much you have to unpack, because here's why. If somebody let's say I was selling a toothbrush and somebody said, you know what, Jasmine? I already bought a toothbrush, and I still got cavities. Okay. There is a belief that I have to unpack in order for me to sell the toothbrush as their solution. If I am selling a coaching program, getting people business results at ten months, they will likely come to me and say, oh, I've tried this before and it didn't work and I'm listening. Like, what beliefs do I have to unpack? So a belief is just a thought that somebody thinks again and again and again. Now the more times they think that thought, it becomes a belief. So if somebody comes in and I'm having a sales call and their belief is I can't lose £10, I can't start a successful business, I can't find the right wedding photographer. I'm listening because I'm like, ooh, I need to change their beliefs if I'm ever going to get them into a sale.

Jasmine Star 00:09:34  Now, what I am trying to do is to say, what other context can I add here? What do I need to unpack, and how quickly can I rebuild a new belief in them? Sales is getting somebody to believe that this option is new, different, and they themselves will show up in new and different ways. The key here again, listen, all three of the first points that I'm doing in any sort of sales mechanism is listen, listen, listen. Step four you ask what didn't work about it. What about meeting with those other photographers? What about that other weight loss program? What about that business program? What about that course that you took? What didn't work about it? Now, this helps me identify what they want by what they didn't get. So in sales, a lot of times you will be selling a highly sophisticated product or service, but people don't know what it is they want. They just know what they don't want, right? So if they're going to a gym, they're like, oh, I tried CrossFit and I can't stand it.

Jasmine Star 00:10:34  Okay, great. We know it didn't work. So we're going to start positioning the offer to make sure that like, okay, we're going to start creating differences between our offer and CrossFit. Oh I met with this photographer. And you know, there were just too quiet for me. So what am I hearing? I can position my offer as stepping into. So this person might not say I want an outgoing photographer, but they might say, I don't want a photographer who's too quiet. So what we're asking is what didn't work in the past, so that I'm carefully listening and saying, this will help me understand if my offer is in alignment to what they want and what their expectations are. If so, I'm going to hone in that point. Am I saying it right there and then know why I'm just listening. That leads us to step number five. Then I ask myself, what do they really want? So they'll say, let's go back and let's have a little bit of a recap. Step number one their desire.

Jasmine Star 00:11:27  Step number two isolate the challenge. Step number three ask what have you tried in the past? Step number four what didn't work about it? Then I'm going to ask again. Hey, but what do you really want? And so oftentimes when I was a wedding photographer, people would come in and they would say, well, I'm here for wedding photography. And I knew they were not there for wedding photography. That's the result they wanted. What were they really there for? They were really there to see. And for different brides, it was different things. I want somebody who's going to make me feel comfortable. I'm self-conscious. I want somebody who can really navigate a frictional family dynamic. I am somebody who's recently lost a lot of weight, and I'm so self-conscious. Or I'm a bride and I'm looking for a photographer who will do a lot of retouching because my skin is bad. What am I doing? I'm really getting to the root of why somebody wants something. When we started selling consistent 10-K.

Jasmine Star 00:12:20  I was asking again, yes, but what do you really want? It's not just about the 10-K. Oftentimes I would hear people say, oh, well, I really want my kids to go to private school. Okay. Got it. I really want to pay for my mom to have a caretaker. Okay, so I am listening to what they really want because right now, by this point, we've isolated the desire. We have isolated their challenge. We have asked what they tried in the past. We asked what didn't work, and they have laid out all in their own words. Because remember, right now we're doing way more listening than we are talking in any sort of sales process. We have invited them to dream about their future using their own words, which is why less is more. Then I'm going to ask once I know, hey, what is it that you really want? You want to put your mom and have or have, like, a private caretaker? Great. So what would you need to know to get what you want? Right? So if you want your mom out with a private caretaker, if you want to retire your spouse, if you want to take your family on a three week cruise in the south of France, amazing.

Jasmine Star 00:13:26  But what do you need to know? Or what do you need to have in order for you to get that? The key is to listen because yes, they came in for a program called the consistent 10-K and they can easily say, well, what I would need to have is $10,000. Is it though, because other programs have promised them the same thing? What do they need to know? They need to know oftentimes that they can do it. They need to know that this is going to be different. But I can't say that as a sales person until I hear what is it that they want? So three main things when I'm asking these questions, I am number one, I'm holding space to to let them know it's okay. Say what it is you want. Number two I'm also holding space for their doubt. People come in to sales calls. If you've ever sold a weight loss program, if you've ever sold orthodontics, if you have ever sold therapy, they will tell you they don't believe, but they're there, which means that's half the battle.

Jasmine Star 00:14:17  And the third thing is, I am listening because I'm trying to determine, is this offer right for them? I know that there's different schools of thought that like, you could sell anybody anything at any time. I get it, I am not that person. I'm actually very honest. And I'll tell people, hey, the structure of your business isn't really ready for this, or I don't know if this is an alignment or this is going to be too much of a departure for you to make this level of commitment. Right now, all I'm doing right now is understanding what do you really want and what do you need to know or have in order to get the result that you want? Step number six of eight. I ask, why are you willing to do it right now? Here again, I'm asking questions so I can listen. I'd like to think of this in my mind as I want them to draw a line in the sand. Right? There is a good chance that this is like when we are talking about the consistent.

Jasmine Star 00:15:05  decay. This is a very good chance. This is not the first business program that somebody has done. Like the vast majority of people have done something in the past. So why are you going to make a different decision now if given the opportunity? I want them to use their own words. Why now? Is it time for change? I want them to self-identify. I want them to use their words to tell me why they're going to be committed to this program. I want them to say, who are they now and then? Who do they want to be? Every time I have asked this question, I'm like, hey, so tell me, why are you interested in this right now? I will tell you. They want to self-select to be a future version of who they are. Not right now. They want to self-select and be a future version of who they are. Not right now. I am telling you, when I sold insurance for farmers insurance as a telecommunication specialist in high school, when I was a waitress, when I was a photographer, when I was a course creator.

Jasmine Star 00:16:06  People are looking at a future version of themselves, like a future version of a bride. She's buying something and she's not a bride. The person who is placing an order for shrimp scampi as a waitress. They are imagining themselves with an empty plate of shrimp scampi. They're projecting who they want to be in this sales process. So here I want them to self-identify. And I'm telling you right now when I ask this question like, why now? Why is this program a big deal for you? Three main things. I don't want to live my life in regret. I don't want to say I didn't try. Second, Jasmine, I don't want to be in the same place next year. And the third thing. Jasmine. I'm tired of being afraid. I'm tired of not letting myself try. The line in the sand is just an opportunity for people to say I want to be a different person. And so all I want to do is keep my lips shut and let them hear themselves, who they want to be.

Jasmine Star 00:17:05  So at this point in time. We just finished step number six of this sales process in our sales framework. And this is where the energy is going to change. Why? Because right now what do we know as a sales team. Number one we know their desire. Number two we know their challenge. Number three, we know what they tried in the past. Number four, we know it didn't work in the past. Number five we know what they really, really want. And number six we now know now is the time. Great. The vast majority of the time I'm talking more than 50%, 60% of the call. They have been doing the talking. They have used their own words. They know their truth. They said they're ready. They know what they want. Awesome. Now let's get into step number seven. This is my opportunity or sales team opportunity. This is your opportunity to talk about why your offer works. And guess what. This is framed in their best interest. This is not like buy my cup because my cup is amazing.

Jasmine Star 00:17:56  No I am going to frame why buying this cup is in their best interest. Why I have all the information about what they want, what they've tried in the past, what hasn't work, what they a desire where the gap in the market is okay. So I want to be very clear that we call this area of our sales call a discovery. I want to discover who you are. I want to discover if this works and if in the process of discovery, it's not enlightenment. I've told myself and I've told the team, we are not selling people who are not ready for the program here at the end. Do I know it's going to have an effect on my bottom dollar? Abso freakin lutely. But guess what? I am not in the business of taking people's money. I'm in the business of transformation. I'm in the business of results. My offer gets better the more people that get results. If I don't think that a person is ready to make the commitment for a result, we're not making that offer.

Jasmine Star 00:18:40  Now, to each their own, but this is the decision that we've made in-house for the team. So we only want the right people. I have literally told people on calls like, listen, this is a clarity call. It's not a sales call. If you don't, if this is not a heck yes or a heck no, I didn't do my job. I am okay if this is a heck no. In fact, I'm so thankful for that. But ideally, I want this to be a win for you. Why? I don't want somebody completing it. I want to get results and I want to talk about future success stories, So I am explaining the offer in step number seven right here. But I am explaining the offer in terms of the words that they used, what they want, what their challenges are. And I'm telling you, this is how this offer is different than anything that you have tried in the past. And we want a way for them to see what they want, their desire.

Jasmine Star 00:19:24  We want them to see that they can get what they have not gotten in other offers. And number three, we want to see a future version of themselves. And that leads us to the final step. Step number eight. Explain how the offer overcomes their challenges. So step number seven was really getting into their mind and explain why it works. But what people want is but why will this work for me? And it's at this point in time because you spent all this time listening to what they've tried in the past, who they've spoken to the past, what they've done or not done in the past. We are focused here on how it overcomes their challenges by getting different results. We explain to people that this is not a course that you've done on your own or anything like you've tried before. We have. We also explain you've probably tried other memberships or things of that nature. That's not what this is. We have tried. We understand that people feel like they're on a content treadmill. What are we doing here at this point? Which is the same thing I want you to do in your point.

Jasmine Star 00:20:21  You want to frame what other people have done in the past and create your offer in stark opposition of what it is focused on the results. The offer is speaking to what they said they wanted. Friends, that is the whole caboodle. Step nine is the final. But it's just to make the offer. And I make it very clear. If we understand why this offer works, we understand why this offer overcomes challenges. Then the last thing is to say this is the offer. We lay out the offer. We lay out the price, and then we shut up. And we just sit in silence until they're ready to speak. Why? We held a mirror to their desire. We highlight the challenges. We made an offer that was completely different. now. It's up to you. That framework has empowered the team to be closing over 45% consistently. The people who are the strongest and been on the team, the sales team the longest are hitting closer to 55%. That's pretty incredible. And this is why us.

Jasmine Star 00:21:22  No, we actually keep track of how many people we don't give offers to. I take deep pride in that. And so that's what I want you to do. I want you to look at somebody and say, you know what? This is not in alignment for me. Or you know what? It's probably not in alignment for you. That sales framework is empowering you. It's building trust with other people. And I want to recap before we close. Number one, you're isolating your desire. Number two, you're isolating their challenge. Number three, you're highlighting what they've tried in the past. Number four, you're going to highlight what didn't work in the past. Then you're going to ask hey what do you really want. Then you're going to ask why is now the right time. You're going to explain why the offer works. You're going to explain how this offer overcomes their previous challenges, and then you're going to make the offer. It's at this point in the conversation where now people have all the information, and it's at this point where they're going to come up with objections.

Jasmine Star 00:22:14  People immediately go, oh no, no, no, this is why I couldn't do it or blah, blah, blah. Okay. That's called overcoming challenges. We can get to that point of the conversation, but I'm going to let you lead it. Really. I only create these podcasts in a place of service for you. If you would like to learn more about how we overcome sales challenges, send me a DM on Instagram or leave a comment on YouTube. I want to hear from you. We are literally creating content for people if there's not really a demand for it. No biggie. You guys are guiding me on what we should create, so if you want it, let me know an Instagram DM or on a YouTube comment. So speaking of Instagram, if you want to say hi, if you want to stay connected, Instagram is the place where I really love to dwell. I'm also looking forward in 2026 to start building out more YouTube content. So if you have ideas or ways that you would want to connect, please let me know.

Jasmine Star 00:23:00  I am just a single message away. I want to say thank you for watching and listening to The Jasmine Star Show.