From Etsy to Empire: Dylan Jahraus’ 7-Figure Pivot

When life threw Dylan Jahraus a curveball, she didn’t fold—she built a 7-figure business instead.

From climbing the corporate ladder to becoming a stay-at-home mom, to scaling a multi-million-dollar Etsy shop and pivoting into digital education, Dylan’s journey is packed with lessons in resilience, reinvention, and unapologetic growth. 🙌

In this episode, she shares:

• How she scaled to $2M+ in under 2 years
• Why she walked away from physical products
• Her biggest hiring mistake (and what she’d do differently)
• The mindset shifts that gave her peace and profit

If you’re ready to lead with intention, build systems that support your life, and grow without burning out, this one’s for you.

Click play to hear all of this and:

[04:00] Why Dylan walked away from a successful corporate career (even when it didn’t make sense)

[11:32] The moment she knew she had to pivot from Etsy to digital education (and how she made the leap)

[21:15] What she learned from hiring too fast and the cost of misalignment in team culture

[32:49] How automation helped her regain her time and scale to multiple 7-figures

[43:00] Why Dylan says the goal isn’t work-life balance—it’s building a business that supports your LIFE

[50:27] Dylan’s #1 advice for entrepreneurs who feel stuck in the “scattered zone”

Listen to Related Episodes:

• How I Scaled My Personal Brand to 7 Figures

Connect With Dylan Jahraus:

Dylan Jahraus is a multi-7-figure entrepreneur, former corporate professional, Etsy shop owner, and founder of a digital education company teaching others how to build successful online businesses. She’s known for her systems-first approach and passion for helping women scale sustainable income streams. You can learn more at dylanjahraus.com or follow her on Instagram @dylanjahraus.

Download Dylan’s *Organic Growth Mastery Checklist ,* your ultimate guide to building authority and scaling revenue without relying on ads.

For full show notes, visit jasminestar.com/podcast/episode589

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I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Transcript

Jasmine Star 00:00:00  Have you ever bought something from Etsy? Every time you do, there is a small business owner who, behind the scenes does a happy dance, and there is a very good chance that the person who is doing that dancing has been coached by our guest here today. So if you're tuning in and you think this is a show about Etsy, you're absolutely wrong. We're actually going into building a business. And if you're at home and you think you might have a business that's not so glamorous, not so scalable, I am here to radically change your mind. I couldn't be more excited than to invite Dylan to our house to the Jasmine Star show. Thank you for having me, Jasmine. I'm so happy you're here. I am so happy you're here. Okay, so this is not a story about Etsy. It's not a story about coaching. It's the story of a business owners journey to building a $12 million business and beyond. And you're just getting started. And you started off very simply. And that's the story that I want to hold on to.

Jasmine Star 00:00:55  So the show is all about business and the show is about building businesses. Now you happen to build your business by way of like infused with Etsy. So we'll kind of tie that in together. But before we actually get into the business of your business, which is what the show is about, let's tell people how we met. Yes. Okay, so I.

Dylan Jahraus 00:01:11  Think I slipped into your DMs. Let's see. It was back in the spring, and we somehow hopped on a 30 minute call. Right. And we just started talking about our businesses.

Jasmine Star 00:01:24  And how did our paths from your perspective? Because my my story with you starts in the DMs. Yeah. And so this is just like a note to anybody like DM people. Like absolutely DM people now. Back in the spring of 2000, 2025, I was opening registration for the mastermind. So when you sent me a DM, I thought, is she interested in the mastermind? So I was like, she's DMing, blah, blah, blah, blah.

Jasmine Star 00:01:50  And then in the in the DMs, like the conversation kind of sort of switched and I'm like, oh, wait a minute, there is something different here. Deeper here. And where did you intersect my path in the beginning? So prior to sending the DM. So I want people who are listening and be like, oh, I could reach out to somebody and get the same thing. Where were you at? How did we how did we connect?

Dylan Jahraus 00:02:08  Yeah. So I think I was just following other people in this space who I saw were doing big things and making changes and and doing innovative things. And you were one of those people. And I think I said something like, I love what you're doing. something like that. I love what you're up to or something like that. So it was so simple. I wasn't like, pitching. Hey, get on a call. Like, let's let's talk. But it was very casual and just supportive of someone in the space.

Jasmine Star 00:02:34  Yeah, absolutely.

Jasmine Star 00:02:35  And so that's like, the main thing is, like, I bring people on the show that I know personally or that I have a direct tie in connection to. And I know a lot of people and not everybody come on the show. But the more we got to know each other and the more that you built your business, I'm like, oh, there is a through line here that I think people can get and sink their teeth into. Like, here is somebody who started off simply. So I know most of the shows I don't start with the origin story, but here I think it's like really important. So let's start around where you were before you actually thought of yourself as like an official entrepreneur.

Dylan Jahraus 00:03:05  Yes, I was climbing the corporate ladder. I was Miss Corporate Girly, working for big companies like Zappos and Zulily, and my career was everything to me, and it was really that way until I met someone in the military. And I didn't realize that you move a lot in the military.

Dylan Jahraus 00:03:22  And so there went my corporate ladder climbing. I had to pivot, I had to try new things. And Etsy was one of those first entrepreneurial things that I tried.

Jasmine Star 00:03:31  Okay. So one of the things that because, you know, I know that you started in corporate and it was a focus on e-com. Yes. And so were you saying, I want to get into Ecom? I think I could build my business on E-com or how did Etsy get started for you?

Dylan Jahraus 00:03:43  Yeah. Jasmine, I was desperate. I felt like such a failure. I was 25 years old. I felt like my career had peaked, so I was doing anything to really cover my monthly costs. I was doing dog walking. I was picking up dog poop in people's backyards. I was house sitting. I just wanted to feel productive and I was desperate. So I was applying for jobs. Etsy was just one of those many side hustles. I threw something, just a picture of something I'd made for our wedding up on Etsy.

Dylan Jahraus 00:04:09  Two months later, it sold. And then I thought, oh wait, I do e-commerce. I'm an e-commerce girl.

Jasmine Star 00:04:14  Okay, so for people who are listening just on audio, but for shout out to our YouTube fam, for people who are just on audio, can you describe what you put up? Because this is actually so here's the thing. From my perspective, I get a lot of DMs, I, I respond, I try my best to respond to every single DM. There was something about the way that we had interacted. And then I went to your profile and I started deeply understanding, like what you were about. And one of the pieces of content that I happened to see just at that time was your origin story like how you did get started? And so tell the audience like what that photo was and then what you ended up selling.

Dylan Jahraus 00:04:44  Yes. So the photo was of a floral letter. So fake flowers on the shape of a letter J for our last name. And we had it at the wedding reception and it was just one picture of it.

Dylan Jahraus 00:04:56  And then I put it on Etsy and people started ordering it for themselves, their own custom letter.

Jasmine Star 00:05:01  So they're ordering a letter with fake flowers on it, and you're like, I sold one, so I better make it.

Dylan Jahraus 00:05:08  Yeah, yeah. And so we it was literally made out of foam and toothpicks in my motto in life is put the food in the oven before it's preheated. That's how I live my life. I do not wait until I'm ready for anything. I will put that frozen pizza in when the oven is ice cold. Like that is how I operate in so many things. But that's what I did with Etsy. I threw up the picture. It was foam and toothpicks. We couldn't ship that to anyone. So then it sold and I'm like, looked at my husband, what are we gonna do? And he figured out how to make it with wood.

Jasmine Star 00:05:39  Oh, okay. That's amazing. So you started doing this, and then I did some research and it took about four months to get consistent ten k months.

Jasmine Star 00:05:46  So you go from picking up dog poo and and how sitting. And for months after this. Toothpick and foam and flour. Yeah. Listing on Etsy. You're doing 10-K months. What does the 10-K month mean to you. What does it change for you.

Dylan Jahraus 00:06:02  The 10-K month. I have goosebumps thinking about this because that was when I realized I can make more than I could in corporate. Like, I can be more successful on my own than I could working for someone else. And that's what that meant to me, because that's what like 120 K a year. That's a little bit more than what I was making in corporate. So if I could grow that or sustain that, wow. Like I'm onto something. So that's when I really decided I'm going all in. I had actually another job offer for Petco headquarters. I rejected that, I went all in with Etsy and it was actually the same week I found out I was pregnant with my first son, where I realized I do not want to put a six week old or a, you know, 12 week old in daycare.

Dylan Jahraus 00:06:42  I want to work for myself.

Jasmine Star 00:06:45  Okay. And so you are creating these Etsy listings. And then you continue to add Etsy listings. So what changes to your store like when is the next big significant jump? Because for people who are still watching right now, Delaney is moving into the digital space and she doesn't know that she is yet. So I want to just to pause here and say, wherever you are in your business, you can't foresee what's coming. And so you are adding multiple listings. You get consistent ten months, and then when's the next big significant jump for you? When do you start crossing big numbers in the store?

Dylan Jahraus 00:07:17  Yeah. So with any business I've started, this is always the way it's grown. It's listening to the customer and focusing on the customer first and the product second. And for me, that was what it was. It was suddenly I'm making these for weddings and then nurseries and then I'm thinking, okay, these are girl moms, I have boys, I'm not the customer, but I'm looking.

Dylan Jahraus 00:07:37  What else are they coming to Etsy for? Who are these people? They're the people who are spending, you know, thousand dollars on their Pottery Barn personalized crib sheets. That's the mom I'm targeting. So I start selling these big flower walls for their wall decor. They're like $600. I would not buy that. Probably for my kids, but hey, my customer would. So I started serving this customer in many areas of her life for at least 4 to 7 years and focused on how can I serve her. You know, when the baby becomes a toddler and has those birthdays and then goes to school? So I built the product mix really to serve her for a good chunk of time.

Jasmine Star 00:08:12  And so as you are getting upwards of six figure months on Etsy, you are making them. You are fulfilling them. Your husband jumps in and starts helping in the business when he's not deployed. What does life look and feel like for you at that point in time? Like when you're already over a million? Yeah.

Jasmine Star 00:08:31  It took. Like, how long did it take for you to cross the million dollar mark in Etsy?

Dylan Jahraus 00:08:35  4 to 5.

Jasmine Star 00:08:36  Years.

Dylan Jahraus 00:08:36  Okay, yeah, 4 to 5 years. And at that point, I started hiring. So I hired my first assistant to be packaging orders. But it's very much like a solo business at this point. You know, my husband's on a submarine. He's out at sea. And this is like. It felt like my purpose at the time. So I was hustling, hustling, hustling so much to the point where 14 to 16 hour days on my feet, I got vascular disease in my legs. And that's when I really ramped up hiring and outsourcing.

Jasmine Star 00:09:05  Okay, so you build a million plus dollar business on Etsy. And then what do other Etsy sellers start asking you for information? How do you move into the digital space? What actually is the light bulb that says, I have a seven figure business and you want to know what I want to do? I want to go and do more.

Jasmine Star 00:09:22  What happens there? What's that transition?

Dylan Jahraus 00:09:24  So it was back in 2022. Back in the summer of 2022. I had had this leg surgery to fix the veins in my legs from standing so much that I realized I can't keep doing production. So I completely outsourced 100% of the Etsy shop. And I'm not the kind of lady to sit around, right? I want to like. I want to build something so ended up creating a YouTube channel. I took a course to learn how to use YouTube to kind of create digital products, and within my first month of putting up daily videos, I had people asking for guidance. And I saw this, this gap in the market on YouTube because everyone teaching Etsy, they didn't have e-commerce experience. They were like a nurse or a teacher and they got lucky. Or they they have tips and tricks for Etsy, but nothing that's like hard core business principles. So I saw that gap and I just went right in and started teaching everything I knew from e-commerce in the corporate space and Etsy, and we had people asking for help that first month.

Jasmine Star 00:10:29  And so people are asking you for help and then what do you do?

Dylan Jahraus 00:10:32  I created a course. I started selling it with, let's see, I just had my first module made. I started selling it.

Jasmine Star 00:10:38  So here again, ladies and gentlemen, she's putting the pizza in the oven and the ovens on the frozen pizza. So she's like, I'm going to create a course, but I'm only having one of multiple parts of it done. Yeah, like I'm going to build it. I'm going to build the plane on the way down.

Dylan Jahraus 00:10:51  Exactly. And that was what I was taught there. Like create the course and then build it as you learn more about what they need. So I'm like, okay, this makes sense. Now the course, you know, there's two ways to go. Low ticket. High ticket. I had no idea. I was like, sure, high ticket maybe. Really?

Jasmine Star 00:11:08  Yeah. Okay, so I did this too. I built a course and I was teaching it as I was building it out so I would learn.

Jasmine Star 00:11:14  But this was an Instagram, a course for business owners who wanted to learn Instagram. But I went low ticket. What made you say high ticket? Just.

Dylan Jahraus 00:11:21  They said that or my mentors at the time said that if you want to make a lot of money and you have a small audience, high ticket is easier. And I didn't have a large audience, I yeah, less than a thousand followers. Okay. On Instagram. Great. Like a thousand YouTube subscribers. I did not have a large audience at all, so I went high ticket. It was like $2,500. What? Yeah. Oh my God, why.

Jasmine Star 00:11:46  Am I just learning about this right now? Oh, gosh. Okay. Yes. Yes. I'm shook. Okay, great. Tell me more.

Dylan Jahraus 00:11:53  Okay, so it was $2,500. I started putting a calendly link in the comments of my YouTube videos saying, book a call if you want to join my program. So I started getting a couple calls booked, I didn't. They call it closing.

Dylan Jahraus 00:12:08  That's kind of, you know, crass, maybe, but I didn't close my first 13 calls and I thought, okay, I gotta go low ticket. I'm going to slash it to $200. And this was a coaching program. But I felt like, oh gosh, I'm failing at closing people on these sales calls, so I better go low ticket. My mentor watched one of my calls and he said, Dylan, you don't sound confident in what you're selling. And I said, yeah, because I only have one module made like, well, I don't know what the rest of it is. I was kind of just talking and these calls were like four hours. Yeah.

Jasmine Star 00:12:43  Oh, my. Wait, so you had 13, four hour calls?

Dylan Jahraus 00:12:47  I11 went four hours.

Jasmine Star 00:12:49  But like, there were definitely like an hour and a half or something like that.

Dylan Jahraus 00:12:51  I did not understand how to sell. Okay. Yeah. Okay. We'll see.

Jasmine Star 00:12:54  Incredible.

Dylan Jahraus 00:12:55  Okay, so 13 didn't close anyone. No one signed up.

Dylan Jahraus 00:12:59  And then he gave me some advice. I took the advice. And then 80% of people started signing up.

Jasmine Star 00:13:04  Give me like, the three main things. Like pieces of advice. Because somebody right here is saying I have an offer, it's not selling, it must be me. I'm going to cut my prices. Yeah. And so what about what changed?

Dylan Jahraus 00:13:15  Understanding their pain points, asking more questions. I was talking my way through that sales call. I wasn't asking questions through it. I wasn't leading them. They were leading me. I was like, not in control of the call. So that alone changed everything.

Jasmine Star 00:13:33  Oh, okay. That's so good. So the minute you change, you start booking calls. Yeah. And you start building out these modules. And it's selling for $2,500. Yeah. How long does it take for you to get consistent? Ten months in a digital offer versus Etsy?

Dylan Jahraus 00:13:49  A couple days. Okay. So my goal with this whole course was to make 40 k a month like my Etsy shop did.

Dylan Jahraus 00:13:56  I thought that would be worth it. You know, maybe by next year I'll replace my Etsy income. We did that within a few weeks, so I realized, wow, like this is a whole nother way of making money. I had no idea. No idea.

Jasmine Star 00:14:10  And so you are having this program. How long is the program?

Dylan Jahraus 00:14:14  It was actually six months of coaching. Okay.

Jasmine Star 00:14:16  So six months of coaching. Until all of a sudden, you. I can I can forecast the future. You start booking a lot of students, but it's based on your coaching. Yeah. And so you are starting to grow the business. At what point when you are already doing ten 2030, 40 k months, do you realize, okay, I want to go bigger. I want to go to $100,000 a month. What has to be true for Dylan and the business to get to 100,000?

Dylan Jahraus 00:14:41  Well, the next month we did over 100. So we scaled so rapidly and we started raising prices a little bit because.

Jasmine Star 00:14:48  When we say we, it's you and your husband or just you or.

Dylan Jahraus 00:14:51  We, I always say we, we do.

Jasmine Star 00:14:52  It because I'm like, wait a minute. I've listened to multiple conversations about this and.

Dylan Jahraus 00:14:56  Yeah, it was me and my husband was working, but, you know, on the submarine. But he was he was there for me, you know, supporting me.

Jasmine Star 00:15:02  And so you're doing sales calls, you're doing content creation. You are doing teaching. Yeah. You're doing support. Yep.

Dylan Jahraus 00:15:09  Okay. Building out the course, doing the sales calls, coaching everyone, creating the YouTube videos, owning Instagram, closing people through Instagram DMs. We were doing over 100 K just in DMs where they didn't even book a call. So I learned a lot from that. Wouldn't do that again for sure, but I ended up really getting to 600 K by myself in one month and realized I've waited way too long to hire. It was about six months in, and I went to this event with Alex and Layla Hermosa and they were like, you need an operator.

Dylan Jahraus 00:15:42  Like you've gone way too deep into this without hiring anyone.

Jasmine Star 00:15:46  Wait a minute. Hold on. Let me just back up. So you hit 100 K by month two and 600 K by month six. So essentially, you're adding $100,000 every single month.

Dylan Jahraus 00:15:58  Exactly.

Jasmine Star 00:15:58  So by month three, you're doing 300,000. And by month five, you're doing 500,000. By month six, you're doing 600,000 every month.

Dylan Jahraus 00:16:05  It was about that.

Jasmine Star 00:16:06  Yeah. That cadence. So then if we just do, like backwards math in six months, you're well over $2 million.

Dylan Jahraus 00:16:12  Yeah, I didn't even. We were going so fast. I never even totaled it. Wow. I was like, oh my God, we just hit 600 K like this month. Like, oh, no.

Multiple Speakers 00:16:22  I mean, most people be like, woo hoo! And you're like, oh no.

Jasmine Star 00:16:25  Where does the oh no come from?

Dylan Jahraus 00:16:27  Because I knew we could not sustain it. God. And I was so frozen and paralyzed, like, what do I do? Who do I hire? People are going to be mad if I hire someone to help me with coaching.

Dylan Jahraus 00:16:38  And how do I not make people upset? Because now I had all this pressure on me.

Jasmine Star 00:16:43  So you go to an event? Yep. With Alex and Lila. And they say you need an operator. Yeah. And does this sound familiar? Does it sound foreign, or is this your like. Okay, I'm going to just put another frozen pizza in the oven.

Dylan Jahraus 00:16:56  Another frozen pizza. Okay. Another frozen pizza. Yeah. So we hired well sales team as well. So my first sales person we hired that week, and then we hired our first coach about a month later, and then started recruiting for an operator that summer. Yeah.

Jasmine Star 00:17:11  Okay. So at what point do you start crossing over $1 million a month?

Dylan Jahraus 00:17:17  That was month 1314. Yep. And that was with about nine people on the team. Yeah.

Jasmine Star 00:17:28  So what happens. Like what is the pressure point as you are growing that much that fast every single month? Like, who does Dylan have to become? Yeah, because you started off already a very successful business owner, but making $1 million in a year is different than making $1 million a month.

Jasmine Star 00:17:44  Yeah. What were three mindset shifts that you had to make to sustain that level of growth?

Dylan Jahraus 00:17:51  Yeah. So at about month 12, we almost went through an acquisition, a partnership. And this was something that for the previous like 3 to 4 months, I was just holding on. I was holding on saying, like this acquisition, this partnership will change everything.

Jasmine Star 00:18:07  What did you want it to change?

Dylan Jahraus 00:18:08  I wanted them to show me how to hire the right people and to plug the right people in. That was my hope. So I was like, kind of paralyzed, waiting for this day that now I'd have people to help me hire the right people, which was like the big scary thing. Yeah. It fell through. The whole thing fell through. It was, oh gosh, we were on our way about to leave for Cabo for a little family trip, and the whole thing fell through in my I just felt like everything fell apart. I just shattered inside. I said this was my plan and now, like, I'm way out over my skis, I have to figure this out on my own.

Dylan Jahraus 00:18:46  And it was kind of that moment where it's like everything falls apart and then you have to like, put on your big girl pants and say, I'm going to do this. I'm going to figure it out. I'm going to hire these people. So I hired a recruiting agency that way.

Jasmine Star 00:18:59  Let's pause, though, because this storyteller in me, I'm like the three mindset shifts and we're like, mindset number, mindset shift number one, which is put your big girl pants on and figure it out. That's mindset. Like, no one's coming to save you, right? But let's go.

Dylan Jahraus 00:19:11  Back.

Jasmine Star 00:19:12  You hear about this as you're going on a family vacation. Yeah. And so how are you on that vacation? Are you working? Are you stressed? Like the show is really just to talk about, you know, you can come on and be like, yeah, she's going to do 12 or 13 million this year alone. And people hear that and then like, okay, but just a year and some change, you're on your way to Cabo and you feel like your world shattered.

Dylan Jahraus 00:19:32  Yeah. And that was one of those moments where I had to realize that God's plan for me was better than my plan for me, and my plan for me was to do this partnership and to have these people come in and like, save the day and help me. But God's plan for me was so different at that time, and I had to just I faced those moments in time periodically where I realized, like, I have to hold on to that hope, in faith, that what is meant for me and what is coming is better than what I had even hoped for. So what's coming is better than what I had been dreaming of, which is exciting. Okay, so hold on to that. And I look back at those pictures in Cabo and I looked so scared and like, with my kids and I looked, I looked scared and I looked like I felt like a failure. Like, was it me or why didn't this happen? Did I mess it up and. And I told myself all these narratives.

Dylan Jahraus 00:20:31  But I had to remember that my plan for me is not as good as God's plan for me. And that gave me hope.

Jasmine Star 00:20:40  Whoa. Did that shift happen in Cabo, or did it happen? You go to Cabo. You're trying to regroup. You come home and it settles. Like, how quick did that happen for you?

Dylan Jahraus 00:20:50  It happened for me, I think, after I talked to my parents and my dad. Actually, he's really sweet. He. He said, Dylan, I think they were doing you a favor. Favor? I think they knew you could do this on your own. And. And that his confidence in me reminded me, like, hey, maybe I can do this on my own. Like, maybe I don't need them. Maybe. Maybe they. It wasn't me that they didn't like me. Maybe it's that they knew I didn't need them. Possibly.

Jasmine Star 00:21:18  So he used to believe that.

Dylan Jahraus 00:21:21  It's so hard sometimes. Yeah, sometimes. Sometimes I think that it wouldn't have made a huge difference.

Dylan Jahraus 00:21:31  And looking back, I am so glad that didn't happen, because I don't think this business would have grown exponentially more than it has already with them.

Jasmine Star 00:21:42  That's right. Dang. That's real. That's the real real. Okay. Mindset shift number one is to like, no one's coming to save you.

Dylan Jahraus 00:21:50  No one's coming to save you. It's a decision. You either get up and you move, or you sit there and you. You sulk and fail, and you can't let the ship sink. So, like, you're the captain of the ship, you've you've got a lead. So.

Jasmine Star 00:22:04  Okay, so then what's the second mindset shift? Because you accept it, you accept I am going to get back up and I'm going to continue moving forward. Then what's the mindset shift?

Dylan Jahraus 00:22:12  I think the second mindset shift is the excitement that can come from realizing that your plan is not always the best plan. And for me, you know, I'm Christian, so I really believe that God's plan and I've seen this God's plan is always better than my own.

Dylan Jahraus 00:22:25  Like my my hopes and dreams for myself. My my hope was to make 40 K a month a year later like that, you know.

Multiple Speakers 00:22:33  In a few weeks.

Dylan Jahraus 00:22:34  So his plans always been better. And so I just had to sit in that.

Jasmine Star 00:22:38  And then the third thing.

Dylan Jahraus 00:22:40  And the third thing, oh my gosh. The third thing is that I wasn't going to fail. I'm not the type of person to fail. And I've got my husband at my side and he's built every he built the Etsy shop with me. He was, you know, he's locked arms with me with this business. And I wasn't alone. I thought I was alone, but I wasn't. Yeah.

Jasmine Star 00:23:03  So we get back up to this point. And so you have those three things. No one's going to be coming to save you that God's plan is better than your plan. And it felt like you were doing alone. But the reality was you weren't I wasn't. So once you once you become that version to step into the next version.

Jasmine Star 00:23:20  Then you go on to this like series of hiring. Tell us, like what? That was for you? Yeah. What lessons did you start learning? Because you had to learn them really fast.

Dylan Jahraus 00:23:30  So fast. Desperate hiring is never the worst.

Multiple Speakers 00:23:34  Yeah. Worst hiring. Oh, God.

Dylan Jahraus 00:23:36  Make the worst decisions I made. Yeah. Like our first. You know, the number two, the CEO. Like, that wasn't a good. That wasn't a good decision. It wasn't the right person. It was the second person I interviewed.

Multiple Speakers 00:23:49  Oh, for any job ever.

Dylan Jahraus 00:23:52  Like that was the second person I ever interviewed.

Jasmine Star 00:23:54  We obviously are not going to talk about the person, but what qualities were you looking for that was missed? Like when you look back at it, what happened? Why was it a mismatch?

Dylan Jahraus 00:24:01  I think understanding the brand a little bit and and believing in the mission of the brand. You know that was that was a big one. And I think their personal goals didn't align with the goals of the company.

Dylan Jahraus 00:24:15  So I didn't understand the person and in their why and what motivated them? Enough. Got it.

Jasmine Star 00:24:20  Yeah. And so for people who are listening when we start hiring and to take, does it matter that the person we're hiring understands the brand and the brand values? And then does their personal values align with the business values?

Multiple Speakers 00:24:34  Right. Yeah.

Dylan Jahraus 00:24:34  Because what do they say a fresh broom sweeps clean like the first couple of months. Oh it's great. Okay, well, that's as good as it was. And then, you know, things start to deteriorate because it's not sustainable if you if there not is not alignment.

Jasmine Star 00:24:49  And so how long was that person there. How long was your number two there. It's your second interview your first hire or one of your first key hires.

Dylan Jahraus 00:24:56  Yeah.

Jasmine Star 00:24:57  How long was that person there?

Dylan Jahraus 00:24:58  Yeah. So I had hired an executive assistant, and then this was the second person.

Multiple Speakers 00:25:02  Okay.

Dylan Jahraus 00:25:02  So he was there 11 months.

Jasmine Star 00:25:05  Okay. And then what was the conversation letting him go?

Dylan Jahraus 00:25:07  It was very challenging because I'd never let anyone go before.

Dylan Jahraus 00:25:10  Okay. So let's.

Jasmine Star 00:25:11  Go.

Dylan Jahraus 00:25:11  Back. So it was this. Yeah. This isn't in alignment. My husband was there with me. Of course, you know. Support on the call.

Jasmine Star 00:25:20  Yeah. Now, getting to that point, was it a long time coming? And it was just like more of the dreading. So I've been in two, two types of having to let somebody go. And one of is like it's just been this slow buildup and it's just like the drip that kills me, right? It's the drip that kills. And then other times I'm like, this is a clear no, and I'm going to make this decision for this role that first time you let go. So go somebody. Which one was it?

Dylan Jahraus 00:25:41  It was a slow buildup. It was the slow build up. And I think one of the biggest things that I learned was you have to document things, even if you're a small business and you're like a team of 5 to 9. Like you have to document everything.

Dylan Jahraus 00:25:52  Don't do phone calls. Put this, you know, in writing. And I hadn't been doing that and I felt like an imposter. Even it felt like I was trying to be some corporate company doing performance reviews. It felt like I shouldn't be doing that because I'm a small business. But I should have been.

Jasmine Star 00:26:09  Yeah. And so now what? What does your check ins look like for your key stakeholders?

Dylan Jahraus 00:26:14  Oh, yeah. 30 days, 60 days, 90 days. You know, constructive feedback. Like, not just glossing things over, noticing red flags and bringing them up to them.

Jasmine Star 00:26:24  It's like a common red flag. Like in the 30, 1690 period when you make a hire, what are you what are you looking for? What are like some things that you're like, okay, already I can tell I'm gonna have to bring it up.

Dylan Jahraus 00:26:33  Being a self-starter. If they're not a self-starter, if they have to be reminded of everything. And these are your next three steps. You know, that's that's not going to be the right person in my type of company.

Jasmine Star 00:26:47  Okay. That's good. So let's get into you. Get into your key hires. You're building out a sales team. Now you are doing all of the sales at this time. What are you looking for as you start building out somebody like this is the conversation of scaling. The show is really for helping people scale from seven figures to eight figures. But there are people right now who are in a similar situation. I dream of getting 40,000. I dream of 100,000. And and you would you say? I would say the minute that you start making that level of money, bringing at least one person in to help move the thing. Okay. Great to move the ball down the field. Great. But as you're diversifying, you are the person who is doing all the sales. You are the front line. You bring somebody in. What was some of the key learnings of bringing in and hiring a role to sell something on your behalf?

Dylan Jahraus 00:27:32  Yes. I think one huge thing is, is really locking arms with them and making sure that they understand me because they're representing me.

Dylan Jahraus 00:27:43  And if they even if they don't have the right tonality or something, or they come in with like some hard sales, you know, approach that's not really on brand. And so people feel like they know me from YouTube videos. So if they then get on a call with someone who's like, you don't seem like you'd work with Dylan, is this legit? that's that's where trust can break down. So to maintain that trust and have someone else sell for me, they have to be similar to me in some ways, so spending a lot of time with them, I went to. I led the sales team for the first two years before hiring a sales manager from within, and then I still kept going to the sales meetings every day. And then I finally started letting go last month. Oh yeah, it's super recent. Recent.

Jasmine Star 00:28:30  It's super recent. What caused that?

Dylan Jahraus 00:28:32  Seeing that the numbers are good. Yeah. And when I see results, I trust. Yeah.

Jasmine Star 00:28:39  So so okay, so you are building out key stakeholders.

Jasmine Star 00:28:43  You're building a sales team, you are continuing coaching and you're continuing building out content. Yeah. You had in many times in business something will come along and it feels like it hits like a freight train. Yeah. It's like you kind of sort of maybe saw it or you just totally didn't see it coming. So like the first big juncture in this arm of the business is having a partnership that didn't turn out the way that you had expected. So it forced you to kind of like regroup. Was there another opportunity or another instance where you were just like it shook the feet underneath you. And then. Talk to us about the build. Yeah. This is the stuff a lot of people don't talk about.

Dylan Jahraus 00:29:15  Yeah. So I think there's a lot you can shoulder on your own for a certain period of time. But then at some point you realize, like, this is not sustainable. Like I and this is not why I did this. And I got to the point where I was not seeing my kids in the evening.

Dylan Jahraus 00:29:31  They would say, mommy's on calls, mommy's doing Etsy business. That's what they called it Etsy business. And they could like, hardly talk. But they missed me and I missed them and I would. I was realizing like, this is not why I built this. I built this for financial freedom, time freedom, you know, location freedom. And to help people. And the structure that I have right now is not serving those needs in the long term. So it actually was a point where right before a a call with a prospective client, I got a phone call. This was back in January of the previous year, and it was that my dad had actually overdosed. So I know I just threw in like a big bomb to this conversation, but my dad has been a drug addict for well over 25 years, and he's in his 70s, and he had actually overdosed and he was in the ICU and I had to get on a sales call. I was like, crying. I had to get on a sales call, and I did not have the team in place to support me.

Dylan Jahraus 00:30:35  And I realized, hey, life is going to happen. My parents are older, my sister is disabled. I'm going to have to make sure I build this business so that I'm not needing to show up every hour of every day, just in case. And that's really when the team went from probably like 20 to now, 47.

Jasmine Star 00:30:53  Wow.

Dylan Jahraus 00:30:54  Yeah.

Jasmine Star 00:30:55  And so when you start leading a team where it's doubled in size, who do you have to become to do that? What do you let go of. What do you say yes to. What are the mine. Like I've always believed that every time there's been a jump for me professionally, I had to become a different person to step into that space or create that space. And I think that you and I know each other now personally. We've gotten to know each other very a lot is what do you have to what do you have to say to yourself? Who do you have to become?

Dylan Jahraus 00:31:21  Yeah. So I think for anyone who's kind of doing a solo business right now, they don't have a team.

Dylan Jahraus 00:31:26  It's kind of nice because like, you kind of, you know, you keep to yourself, you have your own thoughts, you keep yourself accountable and you don't have to worry about other people. So if you're an introvert like I am, that was really hard. That was so hard because I had to learn how to play into my energy in a different way, where meetings, I try to have them in certain times of the day or like certain days of the week, and I just had to make sure that in order to show up for these people, like I had to control my energy more and, and play into that how it naturally would.

Jasmine Star 00:32:00  It how how did you.

Dylan Jahraus 00:32:01  Do that? Yeah.

Jasmine Star 00:32:01  How would you control your energy.

Dylan Jahraus 00:32:02  Like morning meetings. That's better for me than, like a 5 p.m. 4 p.m.. You know, certain meetings I don't lead, but I'll be there. Got it. You know, so it's it's that energy where I would just be, like, sucked dry.

Dylan Jahraus 00:32:17  I don't know if you can relate to that. If, if you are on for 12 hours straight. Yes.

Jasmine Star 00:32:23  Yeah, 100%. And so now what I have done and specifically going into 2026, it will be that I am going to mandate for myself just energetically. I will not do meetings on certain days of the week. Nice. Like hopefully two days a week. It's just like this is because what I realized is like being on meetings is so soul sucking for me. It doesn't play to my strength. And then after I have given so much energy, I'm the best in the morning. But then I realize that when I do those morning meetings, I'm zapped of all energy to like, create or to think or to ideate. And so I'm just like, okay, this is this is backwards because my afternoons are rendered useless for me. I'm just like a like a pile of mud. Yeah. And so I think that starting next year, in order to conserve energy, because I think that doing the same thing that you had done is like starting to index.

Jasmine Star 00:33:09  When do I, when do I give my best, how do I show up the best? But then I started realizing, if I really want to scale this business, I need more time to be alone and do what my zone of genius is. And I wasn't giving myself time to do that. So those are your two tips. Maybe adding mine is like in order to help protect energy.

Dylan Jahraus 00:33:26  Totally protect energy. Yeah. So so. And realizing that just because you're an introvert, I think a lot of us think, well, I can't have a big team because I'm not a people person. I don't I'm so I shouldn't hire people because I'm not a people person. Well it's not that's not true. Like there's so many great entrepreneurs who are introverts and I. You wouldn't even guess, like, I assume everyone I meet in this space is an extrovert because of how they show up online in their content. But it's surprising.

Jasmine Star 00:33:53  Our last conversation, I think you there was two things that you were like, wait, what? When I had said, oh, I'm like super, like code Red read introvert like I am one.

Jasmine Star 00:34:02  I'm like level 12 out of ten. Introvert. And then the second thing that you said was surprising was you said you're really private. Yeah. And I was like, oh yeah, I'm I'm very private. Yeah. Like wildly so. And I think that maybe I give the impression that I am extroverted and like, I share all the things and I'm like, oh no, it's like the Elmo over here. It's like FBI. Yeah. Like people get like, this tiny breadcrumbs along the way. Okay. So what happens as you're growing your team, as you're scaling when you look at what's next for for yourself? Yeah. Where are you at with that. And how do you find the next the next path.

Dylan Jahraus 00:34:34  Yeah. So I think the fulfillment is different now than it was in the beginning. In the beginning, I wanted, you know, hitting these big numbers and, you know, having my sights set on certain financial goals. But now it's like, I'm not happier when I hit a record month.

Dylan Jahraus 00:34:51  I'm actually not happier. I'm kind of like, oh my gosh, I can't believe I got through that month. It's not necessarily a joy, a true joy that comes from hitting numbers. Really, the joy that I'm finding right now is from the team building aspect and the elevating other people and seeing them grow. That's what's giving me so much fulfillment. Whether it's a client like an Etsy seller that I'm helping grow or my executive assistant. You know, so.

Jasmine Star 00:35:19  Let's talk a little bit about the change of the business. In the beginning, you were doing all the things. One of them was to do your coaching. And now explain for people who don't know, like your coaching team is, is has grown significantly. And when somebody joins your program, they're not actually getting coached directly by you, at least up to a certain extent. They're not getting coached directly by you. Explain explain the nature of it.

Dylan Jahraus 00:35:40  Yeah. So it was all me for everyone all the time. And we do like daily 24 over seven coaching.

Dylan Jahraus 00:35:46  So that was a lot. That was a lot. My family definitely noticed. I was like, kids, be quiet. I'm making a loom video for this person. Hi, Sarah. Okay, so let's get into your shop and yeah, they they noticed. So it was a little bit over the top. So I hired a coaching team. We have 18 people on the team now.

Jasmine Star 00:36:04  Wow.

Dylan Jahraus 00:36:05  Yeah. They were all previous students. Biggest fear was people will be mad if I hire a coach to help. They were not mad. They loved it because they got faster responses. So if that's holding, if one of your listeners is held back right now, like I can't hire someone else to fulfill the service, they can actually improve the service because it can be faster. So that was a big like myth that I was telling myself. So the coaching team, 18 of them still daily coaching, and then I hop on calls twice a week.

Jasmine Star 00:36:37  And this is large scale group. So people, whoever is in any one of the programs, whatever tier they're in, yeah, they could still come to twice a week coaching with you.

Dylan Jahraus 00:36:44  Yep. They still get me live twice a week and I answer all the questions.

Jasmine Star 00:36:48  Got it. Yeah. And so is there a world in which you think that you would work yourself out of the business in that capacity.

Dylan Jahraus 00:36:56  Yeah. So. Alex Ramos. Alex and Leila. They they said okay. There's big key man risk here. Like, if you got hit by a bus. What would happen? And that was before we had coaches still now you know we played with bringing coaches into content, which I would love to do more of. But I do think there's something to be said for, hey, I still want to have this business. I'm not trying to sell this business. I'm not trying to work myself completely out of it. So I still like showing up. If I stopped showing up, I would lose touch, I think.

Jasmine Star 00:37:29  Okay, so I know that your expertise, your most depth of experience is with Etsy, but you have also created a tech component to what it is that you do.

Jasmine Star 00:37:39  Do you want to talk a little bit about that? Because to me, one of the things I found very interesting is our stories are very different. And then a lot of similarities is that you're finding ways to add different components. I always say it's a tool on a tool belt of business, and building a piece of tech is, gosh, like, not for the faint of heart. Yeah. Talk about why you introduced it. What you've learned. Because I want to talk about different iterations in the business.

Dylan Jahraus 00:38:00  Yeah. So I will preface this by saying I'm not a tech girl at all. I do not update my phone. I do not shut down my computer. I have a million tabs open and if I need to update any software, my husband does that and I don't know about it. So the fact that we have a tech company is crazy. In the whole idea came about. It was actually a recommendation from the Hermes. They said create a software to go with the program for that same customer.

Dylan Jahraus 00:38:26  So it was the same idea of serving the customer in other areas. And their biggest pain point was SEO. So we created an SEO software. Got it. And it's called SEO. And we got the trademark thank God locked that in.

Jasmine Star 00:38:40  That's great. Okay. So you have this coaching layer. You have a tech layer. You are de-risking the key man player or the key woman player in the business. But it's not that much in the forefront because you're like, I'm not trying to sell the business right now, so it's okay that I am still being content for it.

Dylan Jahraus 00:38:58  Exactly. Now, the software company, that is something I would consider selling at some point. So we are not building me into the brand. I'm not necessarily the base of that brand. Okay. Yeah.

Jasmine Star 00:39:08  And so now that you have diversified the business in so many different ways, and then you look at like, what's next? And what gives you joy is developing your team. Yeah. What is the next version of you look like in the business.

Dylan Jahraus 00:39:22  Yeah. More connection connecting with people like you, connecting, getting on some stages, helping people in different ways, not only with Etsy, but beyond Etsy too. Like if, like we did that first 10 million without any ads. And that's something that I didn't realize was unusual. So helping people with things like that or doing a lot of team building. So we're planning a team trip for the leadership team doing things like that that I would not have thought of before because I thought, well, that's not profitable, but that's fun, and I want to have more fun.

Jasmine Star 00:39:55  And so you did your first 10 million without ads solely on the back of the content you were creating with the CTA to book a call.

Dylan Jahraus 00:40:02  Exactly. And I didn't have a ton of followers like the first 10 million. I probably had less than 30,000 followers. Yeah.

Jasmine Star 00:40:09  And so Etsy is a very specific type of business and specific type of business owner. But there's something that I find really fascinating about your insights. You talk to a lot of business owners now, some or most probably in Etsy, but a lot of other types of business owners.

Jasmine Star 00:40:24  What do you think are the three things that are getting in the way of people actually like they hear your story and they're like, well, that's her. Yeah, she's special, she's unique, and maybe those things could be true. But what I know of you and what I know of myself and what I know of the people that we hang out with, we have a set of qualities. Doesn't mean that we're better. Yeah. It just means that we're different. So what do you think that you have or other people have that you see like, man, these are the three things. Like, if these three things in business owners were to change, what do you think that is? Because you see, you have a lot of students.

Dylan Jahraus 00:40:54  Yeah. I've we've have over 4500 students. So I've seen what separates the successful from the ones who don't get that momentum. And number one thing is consistency. Like I always say, I'm not the smartest person in the room, but I will win on consistency.

Dylan Jahraus 00:41:10  Like I will show up. I will.

Jasmine Star 00:41:12  Say, man, that's my.

Multiple Speakers 00:41:13  Game, honey. That's my game. Yes.

Dylan Jahraus 00:41:16  How many years of consistency?

Multiple Speakers 00:41:17  That's right. Yeah. That's right. That is right. So I will every time.

Dylan Jahraus 00:41:22  I don't feel like showing up. Every time I don't feel like doing something. I think about my competition. I'm a little competitive.

Multiple Speakers 00:41:27  Okay. And I think.

Dylan Jahraus 00:41:29  They would watch Netflix right now. They would watch whatever. They would relax. They would, you know, do something that's not related to their goals. I'm going to show up because I know they're not and they're sleeping. And I will go all gas, no breaks when they are slowing down. And that consistency Game like that is everything that. That's why I'm so confident because I trust my consistency.

Jasmine Star 00:41:53  So one of three. First one consistency. Second reason that sets apart the people who go and get big results versus those who don't.

Dylan Jahraus 00:42:01  I think especially in the education space it's a fear of giving too much.

Dylan Jahraus 00:42:08  A fear even in e-commerce too. A fear of giving too much. And and if you hold things back, if you gatekeeper you're not going to be as competitive. My philosophy is give away for free what other people charge for. And that's how I grew so fast with the coaching business. I was sharing everything on YouTube that would be in someone's paid course, and then people thought, wow, you know, this is free. What's behind the paywall? So people are afraid to share too much. You know, even on Etsy, they'll put like a watermark on there on their painting. And I'm like, no one's bought it. Like no one wants it yet. like, just hold your horses. You know.

Jasmine Star 00:42:46  Oh that's funny. Yeah. So consistency. Giving away your best stuff for free.

Dylan Jahraus 00:42:50  Yeah.

Jasmine Star 00:42:51  And the third thing that would really help a small business owner, like, step into the next version of themself.

Dylan Jahraus 00:42:56  Is letting go of control of the things that you aren't the only one who can do it.

Dylan Jahraus 00:43:03  So. Control of emails admin. And I realize, like, what are the the 1 or 2 things that I can do that only I can do? Content. Sewing up even I thought for a while it was sales. It's not. It's really not. So the couple things that only I can do prioritizing that and then really letting go. And if you hire the right people. Like it's not going to make the business worse. And I thought like if I outsource, the results will go down. But they didn't, you know. So letting go of control, I think if you hold on to control for too long, you become the constraint of the business and people who grow the fastest, they get out of their own way. They constrain the business when they become the constraint.

Jasmine Star 00:43:50  So we talk about those two things, and those are three elements that you have maintained in every iteration of your business. And we talked about a partnership that didn't work the way that you had anticipated. We talked about a deeply personal, scary experience with your dad that caused you to go through something.

Jasmine Star 00:44:07  What right now is the hardest thing in your business? Because I think that I want to demystify what it looks like to build an eight figure business, because people look at that and we're like, oh, amazing, that's a walk in the park. Or imagine how nice it must be just to have money to hire when you want, but different levels or different levels. So what's really hard in the business right now for you?

Dylan Jahraus 00:44:25  People mean people on the internet. That is really hard. That is really hard. People are so mean when they they don't even know you. People assume the worst about you when you're successful in something. And it is. It is hard as a sensitive person to read comments or to see people make assumptions or say something's not true when it's legitimate, mean people. Like, that's the hardest thing that I've been up against and I don't have super thick skin. It's gotten thicker, but I think no matter how big you get, certain things will get to you.

Jasmine Star 00:45:02  So how long did you go before people started saying negative things?

Dylan Jahraus 00:45:07  Gosh, I think six months.

Jasmine Star 00:45:11  And then maybe the more successful the business gets. Does the rate of negativity stay the same or as the brand and business get bigger, does it also expand?

Dylan Jahraus 00:45:20  You know, the rate probably stays the same, but because the eyeballs, there's so many more eyeballs, then it feels like a lot more. But the percentage is probably the same. But you, you know, you told me something early on. I think it was our first call. Maybe you said, Dylan, I think you grew so fast that this that the negativity feels like it could come on fast. And people, people notice faster growth and they make other assumptions. And that kind of sat with me because it's only been three years that I've been doing this. And yeah, if this had been ten years, 12 years or like a slower growth, maybe I wouldn't have the same negativity, I don't know.

Jasmine Star 00:46:00  Has there been an instance where the negativity comes and then you learn something or what I've discovered is, so if I were to look at you and say you're a zebra, you would be like, okay, I'm a zebra.

Jasmine Star 00:46:13  Like, fine, does it mean anything to you? Because there's no resonance. But if I had said something that was a kernel of truth. I'm not saying for you. For me is people will say mean a negative things about me all the time. And I'm like, I'm a zebra. And then if somebody says something and it really stings. Yeah. And it doesn't cripple me, but it stings. I have to immediately go into a deep dive. I'm like, what about that comment? Is there a kernel of truth? And oftentimes, if I look objectively in the mirror, I realize, dang it, the reason it hurt was because it was a kernel of truth. And so I always think every time I get that, it hurts, it stings, I hate it, I do the deep work, I forgive myself and be like, game over, like game over. Thank you for making me better. It hurts and it sucks that it's out there, but I'm better. How do you come back and do you feel the same way? Or what about the mean comments? Because they're seeing how much you read and you're like, And then there's others that sting.

Jasmine Star 00:47:04  Yeah. What's the difference for you? And how do you bounce back?

Dylan Jahraus 00:47:06  Yeah. So one theme of the mean comments when I started was she's coughing in her course like she did. Yeah I know, I know.

Jasmine Star 00:47:15  Like coughing.

Dylan Jahraus 00:47:16  I.

Jasmine Star 00:47:16  Know, I know.

Dylan Jahraus 00:47:17  Okay okay okay. Because I actually, you know how I built the course as people were joining in. Yes. I had to do one module a week. Yes. I was filming this in my closet. I was burning the candle at both ends. I actually got pneumonia. I know, so I'm, like, filming the course, but I have pneumonia, and I'm. Yeah. I'm coughing. Yes, yes I'm coughing guys. I'm like, literally running a marathon with a broken leg. But I sold this program. I have to make the course. So. Yes. I'm coughing. Yes, I edited the course on my own. I'm not a video editor, but, So anyways, I filmed a new course.

Dylan Jahraus 00:47:52  Thank you.

Jasmine Star 00:47:52  Yeah, I'm better now. Yeah. This one. No coughing or quasi coughing or, like, are we the new? When you did it again, any coughing included?

Dylan Jahraus 00:48:00  No. Coughs. Yes it is perfect audio. So.

Jasmine Star 00:48:04  So they made it better. They made it better. Yeah. And so when you hear when you hear negative things now. Truth. Kernel. Truth no. Truth. How do you how do you come back.

Dylan Jahraus 00:48:16  Yeah. Honestly, I think about people like you. I think about people like Amy, you know, people who've who've been in this space much longer and who it didn't take them down, you know, and I know they you got through it. Look at you like they got through it. Look at them and I don't. I try not to take it personally. And I realize, like, it's not only me who deals with it, but people don't talk about it. And if you're gonna show up like you're gonna welcome those people, the crazy people who have time on their hands to to, you know, go through 100 of your videos and comment the same thing, like, how did someone have an hour to do that? Like, why were you that important to them to do that? So I just remember you've, you know, people like you've gone through it too.

Jasmine Star 00:49:00  I always tell myself that nobody more successful of me than me. I will say that again because it deserves to be said. Right. Nobody more successful than me is living a mean comment. Yeah.

Dylan Jahraus 00:49:11  Totally.

Jasmine Star 00:49:12  That's it. Like if you have that much time. Yeah. And that much work.

Dylan Jahraus 00:49:16  Right?

Jasmine Star 00:49:16  You are not doing anything right. So continue to say my name. Give me a link. Spell it right. I'm gonna keep on keep on doing my own thing. So right now you have created a lot of resources, but one of the ones that I was most excited to share, with your permission, is the Organic Growth Mastery Checklist, because when you told me you got to $10 million, a $10 million business without ads, I was like, this is amazing. I want to share this. So we're going to link it in the show notes. But what was the inspiration behind this? Like what are you sharing in this?

Dylan Jahraus 00:49:46  So the biggest question I get is how did you actually do that without ads? What was the secret? And it's not one thing.

Dylan Jahraus 00:49:54  It's not like YouTube was the only thing. There's a lot of things. And so this is a whole list of all the organic things that we've done and that if you add those in, like it's going to work because it's it's logic basically.

Jasmine Star 00:50:08  And we already know that you share your best stuff for free. I do. So you will find a link in the show notes. Dylan, where do people go to get more information and learn about you and just watch the growth of your business?

Dylan Jahraus 00:50:17  Yes, we're growing fast right now on TikTok and Instagram, so definitely check those out. We have some interesting strategies that we're testing live that I mean, one of them got like 15 K people in let's say two weeks. Not that's nothing compared to you. But for us, that was huge.

Jasmine Star 00:50:32  That's huge.

Dylan Jahraus 00:50:33  It was. It was. We're testing out some really cool things over there. So check out what we're doing. Yeah. Funnel hacker funnels. Come on in. Yeah. And check us out on YouTube because that's really the core of of our growth.

Jasmine Star 00:50:44  That's great. So where do they go on Instagram, TikTok and YouTube?

Dylan Jahraus 00:50:47  Dylan Jarvis for all of them. JH r us.

Jasmine Star 00:50:51  Great. We'll be sure to link all of that in the show notes. Dylan thank you. Thank you. I am so happy that we developed a a friendship, and I'm happy that you've spoken into my business. And I'm very honored that I've spoken into yours. But the reason I wanted you to come specifically is you've done something pretty magical. And I think that you're just proof things that I believe it is. No one is going to save you. It is. Your level of consistency determines your rate of success. It is getting the negativity and moving past it. It is stepping into new versions of ourselves and writing and holding space for the next version of us. So thank you for being along my journey and it's an honor to be along yours.

Dylan Jahraus 00:51:24  Thanks, Jasmine.

Jasmine Star 00:51:25  Thank you, I appreciate you. Thank you for watching and listening to the Jasmine Star Show.