Laying the Bricks for Your 2026: Lessons from Quarter 4

In today’s episode, we’re diving into the behind-the-scenes of my last quarter of 2025—a whirlwind of decisions, mindset shifts, and lessons learned. The theme? Laying bricks—small actions that lead to big breakthroughs.

I’ll share a personal moment walking my daughter into kindergarten for the first time and how it symbolized growth in my life and business. You’ll hear about my unconventional partnership with JD, where he’s the primary caretaker and I’m the CEO, and how I’ve built a business that serves my life first.

I’ll also talk about surprising lessons from a sales call, balancing business with personal life, and my plans for 2026. This episode is packed with mindset shifts, behind-the-scenes stories, and actionable tips for your own business journey.

Click play to hear all of this and:

[00:00] How volunteering at my daughter’s kindergarten and aligning my schedule taught me valuable lessons for business.

[02:00] The decisions JD and I made as parents and entrepreneurs to design a life and business that serves our family first.

[05:00] Why being in the right rooms and investing in experiences—like the Hampton Executive Retreat—can pay off in unexpected ways.

[08:00] A deep dive into my class on “The Three Money Beliefs That Made Me Millions” and how a major technical issue taught me the importance of mindset.

[10:00] The importance of getting clear on hiring decisions and understanding who you need on your team to scale in 2026.

[12:00] Why I spent $5,000 on a two-hour consult and how it helped me avoid costly mistakes while accelerating my growth.

Listen to Related Episodes:

• Quarterly Review: Behind the Scenes of My Biggest Lessons of Q3
• My Raw and Real Q2 Business Review
• Quarter One Review: Inside My Podcast Monetization Strategy + Course Launch Wins

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode618

Transcript

Jasmine Star 00:00:00  You can control what you can control, and you cannot control what you can't control. I can control the effort. I can't control the outcome. So if I couldn't control the outcome, what did I need to do to become a different person? And that is the energy that I brought in to 2026. One of my favorite quotes is by Bill gates. And he says, we have a tendency to overestimate what we can do in a year and underestimate what we can do in a decade. That's why I have made the dedication to share my quarterly reviews. At first, it just started off with this random idea. Like, I'll just share what I did over a quarter. And then I started realizing that the greatest gift that I can give myself and bring you in on the journey is to document the journey to show you the ins and outs. Because at some point in the future, I can't help but wonder that maybe, just maybe, something in quarter four at the end of 2025, you could look back and say you did something without knowing the outcome, and it yielded something pretty dang incredible.

Jasmine Star 00:00:56  So with that. Welcome to the Jasmine Star show. My name is Jasmine Star and I empower business owners to scale businesses to six, seven and eight figures. This show is all about documenting the process and finding ways that you can do the exact same thing that I'm doing in your business. Big themes that came up in quarter four is saying yes, having conversations and taking a break. Okay, how does this all work together? So I just want to start off by saying that the small things you're doing now can turn into big things. This was just a note that I have in my notebook to make sure that I'm understanding what I'm doing, who I'm doing it for, and the why behind of it. When I look back at the end of 2025, that was October, November and December, I had a mantra. That quarterly mantra was, how you do one thing is how you do everything. So one of our core values here at Jasmine Star Brands is extraordinary is our baseline that if somebody doesn't walk away from event or a mastermind or a course and say, that was extraordinary, then we didn't do our job.

Jasmine Star 00:01:59  So how do we pursue extraordinary. Well, we focus on excellence. So how do you do one thing? That's how you do everything. So every meeting, every project that I wanted to take on, I asked myself, how can you be excellent at this, my version of excellence. So I kind of want to take that into our theme. So the question that I had was, how are you fostering excellence so that you end excellence with 2025 and start 2026 on a new chapter? So let's begin with October. So there was a mix of business and personal. I'm going to start off with the personal because for some reason when I shared this random thing on social media, it got a lot of questions. So my daughter is in kindergarten and every week, every day there's a parent who volunteers in kindergarten. Well, I aligned my work schedule to be one of her volunteers, and some people don't know I was homeschooled my whole life. I never went to kindergarten. So as I walked my daughter into her kindergarten, it was my first day of kindergarten too.

Jasmine Star 00:02:54  I don't know why I was nervous. I like told my husband we were driving and I'm like, what am I doing? Like I around five year olds and I'm feeling so intimidated. It was a really cool experience. Now first things first. Anybody who works with children in the elementary school system. God bless you. My daughter goes to a co-op, so it's like half homeschool, half school. And so she was there for three hours. I left that class three hours in, and I was like, I need a vacation. I need to drink maybe a martini or ten. I need a nap, I need Calgon, take me away, take a nap. I always every three hours. I do not know how kindergarten teachers do it, so God bless all y'all that do it. I wanted to also take a step back and distinctly say that it's a gift to be able to build a business that serves my life first, and this is where people have questions. So I'm just going to answer them all here.

Jasmine Star 00:03:47  I know that I have built an atypical life, and I know that I have an atypical standard relationship when it comes to gender. My husband and I are co-founders and business partners. However, he is her 100% primary caretaker. We had an open conversation around what our business looked like when we became parents, and I made the decision and he made the decision, and then we made it together and said, this is the decision we're making. So it's a little bit atypical. I can't volunteer as much as I would like, but when I do, I keep it a priority and I know that it is a luxury. And I've said this before on the podcast and it rubs people the wrong way, but I'm going to keep on saying it because I think that somebody out there possibly needs to hear it. I am an entrepreneur who's a mom. I'm not a mom who's an entrepreneur. During the workday, I act and function like an eight figure CEO. I happen to work at home. I have the luxury most days of doing breakfast, lunch, and dinner with my daughter.

Jasmine Star 00:04:42  I get to wake up with her. I get to put her down at bed. I get to do bathtime. We get to read books. That is a gift. But make no mistake, during the workday, I treat it like I am building an empire because that is what my husband and co-founder have done and decided. I also realize it's not for everybody, and I also realize I don't have an opinion about your opinion about how we roll. I have chosen to live an atypical life, so I make atypical decisions. Hey, okay, that's going to be the probably the only personal thing we're going to get into. Let's get into the work. October 11th through the 14th, I went to an executive retreat called Hampton. We flew to Austin, Texas. I recorded a whole podcast with a deep dive on what this did and how it transformed my business. I will be sure to link it in the show notes, but as a brief recap, there was a change. A change around. I thought I was going just for a business perspective, and what I came to find out was a lot of mindset.

Jasmine Star 00:05:34  Let me tell you, I would say 95% of this event were men. And there I am with guys who are crying and they're doing breathwork like hollow tropic breathwork, and they're finding their purpose and their why. And it was a really cool experience to step out of what is like my normal day to day and be around other people who think really, really big thoughts. Now. I didn't know then. Only when I look back is I went to this event because I wanted to have expansion from an executive perspective, but I was laying bricks. So what happened at that event is that I landed two podcast interviews with totally new audiences. I hired an executive coach. I'm in the process of hiring an executive coach for our COO from that event, and I landed an interview with Inc magazine as a result of being at that event. So this is just another way that it's me documenting, so that when somebody at some point in the future is like, oh, Jasmine's in ink, must be lucky. Well, it is an element of luck, but it's also putting yourself in the right rooms.

Jasmine Star 00:06:34  It's also making investments and bets on yourself to be in places that are a little bit uncomfortable. I had a lot of growth opportunities there, which is why I get into different rooms to meet other people, because if we just stay in the same spot, we will always be getting the same results. But the best thing I walked away with, which is what I documented on that podcast, was a lot of internal growth. There was a lot of opportunities for me to let people in to accept help from other people and to have conversations that would not have happened otherwise. I might have mentioned in the podcast before that our goal, my husband and our goal was, every time I'm traveling for business, 99% of the time we're going to be traveling together. So my daughter and husband were with me in Austin, and I was able to walk away from the event kind of like digest, go through some notes, ideation him, kind of strategize, and then he would take her out to dinner, go to the library.

Jasmine Star 00:07:17  And then I was back at the event. So here again, blending of an atypical life with atypical decisions. October 17th. This was a podcast recording day. Now I batched my podcast content as 2026 takes off. We're looking at new ways of creating this because the podcast is, yes, a bit for me, but it's mostly how can I share and help people along in the journey. So on that podcasting day, I'm taking particular note because I interviewed a woman by the name of Dylan Yahoo's. She talked about how she's built an eight figure Etsy empire. She teaches people how to build their Etsy stores, and it was during one of the breaks that we began to talk about content. And she told me, hey, I have this friend. You should check him out. So randomly, I just followed him based on her advice and he didn't look any more into it. Here again was another brick I had laid. Without knowing. I'm going to talk to you about what had happened just a couple of weeks later.

Jasmine Star 00:08:07  In a second, we're going chronologically through the quarter. October 20th, I taught a class called the Three Money Beliefs that made Me millions. It was a free, no pitch class. Okay, so I love teaching these classes. We called them inside of the business. We called them brand classes. So what is a brand? A brand is what you make somebody feel. Now we also have master classes where we teach somebody a topic and then we have like a directive, what we call a CTA, a call to action. What do we want somebody to do when they watch those educational classes? Okay, this was a brand class, which meant I didn't need anything from anybody. I just wanted to come in and share things that has wildly helped my business. I have this big mindset shift in my business going from making $10,000 a month. That was the biggest thing for me in my business. The minute I was able to make $10,000 in my business, I felt like, game over. This is the start of something.

Jasmine Star 00:08:56  And then I was like, well, can I make six figures a month and what can we do? Seven figures a year. Can we do seven figures in one year? Can we do seven figures in a month? All of these things started happening over time, and this past summer I went away and I kind of just had the download of there were decisions you had to make in order to get to where you want to go. What was the mindset shift that you had to make to make those millions? So it was literally on a flight home that I'm like, the whole class came to me. I was like, heck yes, let's go. I'm going to teach this. I don't want to ask anybody for anything. I was ready to go. I felt like, oh, quarter four, I'm going to do this thing because brand is how you make somebody feel. So if I can get online and make somebody feel something to take an action towards building $1 million lifestyle, then heck yes, let's go.

Jasmine Star 00:09:35  Okay. I was fired up. Clearly I was. And then the day of the class comes around and AWS has an outage like unprecedented. I mean, when does Amazon fail? Hardly ever. Doesn't happen on this day. It did. So the thousands and thousands of people who've registered for this class, we couldn't send text messages, we couldn't get emails, we couldn't send emails, we wouldn't resume was going to work. So we had thousands of people who signed up. And literally minutes before the class happens, I realized there was about 20 people here. That was awesome. That was really great. I was so excited. I was just like, oh, isn't this the irony? It's like my millionaire mindset beliefs. They got super challenged right there. Like, what was the mindset I was going to be taking in there? So we decided to go through the class. About 100 people were there live and I told myself, okay, this was meant to happen. You could choose to fight, you could choose to be upset, or you could just choose to say, was the class teaching about the class? Or was the class simply raising your hands, saying that you were going to do something different in a different way? What did I learn? Who did I impact, and how did I need to get better? Okay, that was a mindset shift that I had on that day, but I was like, I did all this work.

Jasmine Star 00:10:46  No, heck no, we're going to do this again. Okay. So then the following week, just for the people who signed up and I'm like, we're going to do this again. We will like we'd love to see you online. and I think that the class was highly attended and the class got a really great piece of feedback, and it was me stepping into becoming the person I needed to be to end 2025, so that starting 2026, it was another tool in my tool belt. Because you can control what you can control, and you cannot control what you can't control. I can control the effort. I can't control the outcome. So if I couldn't control the outcome, what did I need to do to become a different person? And that is the energy that I brought in to 2026. Okay, so I believe that everything was happening for me, but as a business and a business perspective, the people who signed up for the class and they didn't get any reminders, they couldn't access the class, I didn't want there to be like a breaking of trust.

Jasmine Star 00:11:34  They said, I'm going to give you my time and then you're going to ghost me. So from a business perspective, it was one thing for me to have a mindset shift. Everything's happening for me. But another thing is I had to clearly communicate from a business perspective what happened, how we're making it right and how we could fix it, how people can join on that journey. Okay, so now we're towards the leader of the month. It's October 21st to the 26th, I went to Santa Barbara for a personal event. A friend had a baby shower and I just needed a break. I was like, JD, we just need to get away. We've just been hitting it a little too hard and I like to have just long weekends. So we went to Santa Barbara. We had a great time. Why am I talking about a baby shower in a lang Breaks? Here's the theme I'm going to tell you. Like a good independent movie maker. What they'll do is they often start the movie with like the end at the beginning, and they immediately pan over to the start of the scene so that the viewer is a little bit like, wait, what's going on here? And so then you have to reverse engineer everything that's happening and why the movie ended that way.

Jasmine Star 00:12:27  So this is the end of the movie. The end of the movie is if you don't talk about your business, nobody else will, even if it makes you awkward, even if it makes you feel icky. You must be talking about your business, especially until the audiences are talking about your business. Okay, flash forward. This is Montecito, California. This is just lush oak trees and eucalyptus. This is driving up through horses, in stables and writers and sun dabbling light through the trees. This is fresh bottles of Veuve Clicquot opening and this gorgeous little like China. It's like I don't even fancy tea. Teacups. China. Teacups. I think that's what they're called. I'm so not fancy. I don't even know the proper thing of them. They have these little tiny gold spoons and these, like, little sugar cubes. And this is like, oh, this classy. This is classy for a girl from East LA. I showed up, I was like, girl, just being here. You've seen it.

Jasmine Star 00:13:16  I'm not even thinking about business. I'm just sitting here thinking about fingers. Okay, there's this one part. It's not even in my notes. They have food out on a food station and I don't see the cutlery. I don't see the rolled like forks, spoons and knives. So everything there's finger sandwiches, there's credit, there's all this other stuff. And I'm just like, okay, I guess we're just gonna just eat with our fingers. So I put it on a plate, I sit down and I don't know anybody at this baby shower. I know the woman who's having the baby shower. I don't know any of her friends. I don't know if they're in her family, but I show up because I'm a ride or die. I'm gonna be there for her. So I sit down by myself and I'm eating with my fingers. And then other people join the table and they unroll their independently cloth rolled cutlery. And there I am with a soy bean or a green bean, whatever it was, and hummus.

Jasmine Star 00:13:59  And I'm chomping away and I'm like, oh my God, are you going to wipe your hands on your pant leg right now? Because what other option do you have? So how do you lay it up. Like, oh yeah, I just see I don't like forks. I just stopped eating and I was like, okay, no more lunch for you. How's I'm sitting there. People started talking and like, I don't know anybody. They start asking me what I do and then I start speaking to a therapist. It's they're the therapist she's built this wildly successful practice in, I'll just say, Southern California. She works with a lot of Google executives. I mean, the girl has it going on wildly educated, so well-spoken, just like you want to know. It's just I'm at a point in my life, in my career where I wish that I could do things in scale. Right now, I'm trading very well. I'm getting compensated for a one on one therapy session with an executive. I wish I can do this better, I wish I can do this online and I'm like, wait, wait, are you saying you would like to teach a concept to a group of people who pay you so that your hourly rate meeting with 5 to 10 people at a time is more than meeting with one person at a time.

Jasmine Star 00:14:59  And she's like, yes, exactly. I was like, girl, you have no idea who you just sat next to. I do this for a living. Like the digital world is my space. So we start talking and I want to bring in a little bit of a framework, because as I walk people through the consistent 10-K, one of our program offerings, a lot of times people are very nervous about talking about what it is they sell. And I have to go back and like reverse engineer Jasmine, when you first started off and you became a photographer, you had a very hard time saying to people that you were a photographer because you kind of sort of didn't believe it yourself. You had camera, you had passion, you had a way to make it work. But did you actually believe that? And so I always joke that when I became a photographer, I was a photographer. Like it was like a remix. I was like I was rapping, I'm a question mark. I'm not sure.

Jasmine Star 00:15:42  And with every iteration of my career, that's the same thing that always happened. So I look at her and I know that she wants to say something that she really wants to do, and I have the opportunity to not repeat the same mistake. I'm not going to say, well, I'm an educator. No, I'm like, I have a holding company. And inside of this holding company, we have different divisions of businesses that we help elevate and amplify somebody's trajectory. And she's like, well, how would that look for me? So now let's go through a framework. When somebody is talking to you about what it is you do, I want you to look at this as a brick. You are laying a brick. So let's go down. When people ask my best tips and advice for somebody, when they're asking you what it is you sell or what it is you do when it's done right. When you have this engaging conversation, people are going to say, well, who is it for? What do you sell? How do you do it? Great.

Jasmine Star 00:16:32  When that is happening, number one, you always want to answer who it's for. When I was speaking to her, I said, well, the consistent k k is where business owners who'd like to create an offer online that generates consistent ten months. Great. Number two, always answer what your process is because people immediately want to start aligning. Does that work with me? Does that vibe with me? So consistent? 10-K is a 90 day program and every step is listed out detailed. And you are working with a coach and live leaky coaching. Now here's where most people get stuck. They start explaining the process in great detail. That would make somebody say, oh no, no, no, that's not for me. So when they ask about the how my kind advice and framework would say, you know what? It's very detailed and we want to make sure that it's in alignment with you. What I would love to do is set up a separate time to talk. Now, I sent her, I invited her, hey, book a call with one of our sales team.

Jasmine Star 00:17:27  And she did. You might have a sales team, but you can be doing this. Let's set up a zoom call. Let's set up a phone call. Let's go on DMs so that you could follow through a very specific sales process. So reminder you are uniquely positioned to help people. If somebody asks, say your name. Say it out loud and say it again. Talk about the what the program is and who it's for. When you talk about the how, get them in byline to a way that you could follow a sales process and talk about your offer in a way that's about them. Now, I do this, it's people get this result that changes everything about the alchemy of that conversation. Okay, so now we are in November. a bit ago on the show, I had explained that I take once a month, I take a full day off and I call it a deep work day. No meetings, no tasks. I go deep and I ask myself, are we working towards getting the things that we need to get the results we want? This is kind of like a recalibration.

Jasmine Star 00:18:23  Time for me to cut out the noise and say, are you tracking on what you should be doing? So I went on this one day in November because I wanted to think about our big next hire. It was a pretty big role for us. It was an executive role. And I will tell you that in November I realized I had done it wrong. So what I did wrong, well, I created a role within the business that was very broad. Now my thinking, okay, this is my thinking. Well, somebody already does that role now. So we can hire somebody to replace her. Except for the fact that the person who's doing it now, she's kind of a gangster, like she's just a unicorn. Like everybody knows that her capacity is next level. Like she has atypical capacity, she has atypical skill set. And also she's been working in the business for over five years. She understands all arms of the business. So to bring somebody in to that role, it was just too broad.

Jasmine Star 00:19:17  I was expecting too much from somebody on the outside. So I worked with a consultant and we were working with a recruiter, and that consultant had said, listen, your job description is way too broad. You're not going to attract somebody. So on my deep work day, and I'm sharing this as a brick, because sometimes we're in motion. And the kindest thing that we could do for ourselves is just to stop and say, okay, this isn't working. How do I attempt to fix it? I might not get it right, but what's my attempt? So when I looked at the role, I immediately said, okay, I need to divide this role into two distinct and separate roles. So on that deep work day, I divided it out and then I said, this rules for this and this rule is for that. So what I decided to do was then set my focus on a sales manager with experience. And I wanted a sales manager with experience building an eight figure business in a specific amount of time.

Jasmine Star 00:20:04  There's a lot of other details that we can get into at a later point in time. So I got very specific around the role and who specifically I wanted to run the sales operations. There were three things that I dove in specifically qualities value map. I wanted to make sure that this person shared qualities as a human that we share on this team. Is she proactive? Is she communicative? Is she clear? Is she kind? Is she driven? Is she self motivating? All of these things that just created a bubble map? This is like the thing that I need to have this person do. I needed to clearly outline how I saw this role in the future and how I saw it expanding. Because yes, I could hire her for now with where we were in the business, but I wanted her to set her visions big on where we were going to go. And I needed that to come from her. Not from me or her or him. I'm kind of giving away the plot right about now.

Jasmine Star 00:20:52  And who was this person? Was she embodiment of our culture? Was this person could this person come in and land and just feel like, oh, I got this and I'm going to run? That was going to be very important for me because we're moving fast, and I don't want to hire somebody who's good without them being in alignment for who we are as a culture. Okay, so when I got very crystal clear on who I wanted this person to be, I said, Jasmine, these are your standards. If this person does not align on every single one of those standards, even if this person is great, it's not a higher. So I'm going to come back to this in just a second about how that that lens became what I looked through entirely on November 6th. So just a couple of days later, I invested $5,000 for a two hour consult. And I say this because when I lay down that break, it was an expensive break period. The end. I paid somebody five grand for two hours because this person had years and years and years of consolidated time and experience around a very specific question I had.

Jasmine Star 00:21:51  And at the end of those two hours, I probably would have paid more. He didn't give me information. He collapsed time. He collapsed mistakes. I'm telling you straight out. I probably, probably likely would have made a mistake that cost $5,000. Not because I'm dumb, just I didn't know. So that alone I was ROI positive. The minute I clicked off my computer. So he sat down and he was creating a future vision for myself based on all of his experience. Because I can't tell you, I can't shake it, and the team's going to hate it when they hear this. I feel in my bones a live event. I just do, I don't, I just do. I'm not going to get into the details and know it's not going to be Tony Robbins large scale. Okay? You're not going to see me in the arena, at least not yet. We'll see that for 2027. But what I am saying is I definitely feel with AI, I definitely feel like people want high touch.

Jasmine Star 00:22:43  I definitely feel like, honest to God, sometimes we need to be in a room so that our butt gets kicked. Period. The end. Sometimes you need to shake up your life so you come to like, what is the thing I want? I see live events, but if I'm going to go to my team, if I'm going to go to our CFO, if I'm going to go to our account and say, we need to put up this money for these funds, I need to lay out a case. I spent $5,000 to lay out a case of profitability, of origin, of support, of what it would look like at collapse time. Okay, so let's go back. Remember how I just said I interviewed a woman by the name of Dillon Jar House? I get off this two hour console and I'm just like, I'm in my head and I'm thinking, okay, how do we do this? What does it actually look like? And then I open up Instagram in ICQ. Remember that person that Dillon told me to follow? I randomly see a reel and it's just like, oh, this is a diary of my daily life.

Jasmine Star 00:23:32  I didn't even know who this person was. I was like, how is this person in my feed? But I'm so drawn in by the content. I was like, oh, who is this person? He's on the beach with his family. He's talking about his work day. And I was like, okay. Then I go to his account and they start looking at all of his content. And I was like, oh, I remember this cat. He's kind of a vibe. I like the way he's thinking. He's just doing things in his own way. So I sent him a DM and I was like, hey, Dylan connected us. Nice to meet you. That one day, probably in the span of two hours, we sent back like 16 different DMs. And he's like, you want to get a call? I was like, great. Yeah, it's going to call. We're just talking content. We're just like two content nerds talking about content. So we're vibing. I'm driving back from therapy.

Jasmine Star 00:24:10  So I did this two hour consult, we start DMing, I go to therapy, I have a therapy session, I'm driving back. So y'all like, I like this spectrum of where my mind is. I had to be like I was on an emotional high. Like I was weird. I was just spacey all getting out because he says, oh yeah, next week I'm gonna be in Las Vegas. I'm gonna be creating content. And I was just like, do you have a day to create content? And he's like, in Vegas. I was like, yeah, like if I flew out there, could we create content? And he's like, sure. The break from the previous month happened all in a single day. So then I get home, I tell my husband, business partner, I was like, do you want to.

Jasmine Star 00:24:43  Go to Vegas? And he's like, yes. I was like, I'm gonna create content.

Jasmine Star 00:24:46  He's like, womp womp womp. Anyway, so I booked him.

Jasmine Star 00:24:50  November 14th happens like this is a very short amount of time. And his pitch, his pitch was that like, I understand virality. I ask you questions. No script, no plan. You come in, we record for four hours and you get short form content. I probably should have asked more questions. I'm not even like, I'm not even lying because we're in Vegas and I'm just like, oh my God, this is like a dream. Like I just get to create content. I don't have to do any preparation. So this is me preparing for 2026 of doing things in new ways and shaking it up so that I spend the full day or two studio Vegas. It's probably four hours of Q&A. It is a separate podcast interview. JD and I go out to dinner and I'm like, I can't believe we just created so much content. This is so great. And at the time of this recording, the content has not seen the light of day. More on that in a second. I'm sitting at dinner and then I'm like, my hands start shaking uncontrollably and JD is like, what's going on? And I start telling him some of the things that I said during this Flash Rider interview, and he's like, really? That's what you said.

Jasmine Star 00:25:49  And I was like, yeah, yeah. He's like, how does it make you feel? I was like, I feel like I'm gonna piss off a lot of people, but not intentionally, because what I've done is I've just created helpful content. Nobody really cares about my opinion and all this guy was asking about my opinion. And you see, like, for those who don't know me, like, the real rule is like my opinions have opinions and my opinions are not for everybody. And I think that the way I talk, it's set up. I have a voice like if I come in and I'm just like, well, let me just tell you what to do. See, let me tell you, when I ask you for a cup of water, I want you to say I to know what it's like to thirst. I know what it's going to take to do something. And when he's asking me questions that I have opinions about that have nothing to do with my business. And I said it.

Jasmine Star 00:26:39  I was like, oh my God, I think this is going to bite me in the butt. It's 2:00 in the morning that night, and I can't sleep. And I wake up and I'm like, okay, so then I said this other thing, JD, about this one thing, and he's like, okay, 4:00 in the morning. So you see, I said this other thing about this other thing. So here's the thing. I'll just be very clear. I don't talk about motherhood. I don't talk about relationships. I don't talk about my weight loss journey. I don't talk about my faith so publicly. What did I talk about on that interview? He's like, here's one question. I don't know if it's going to make the light of day, he said. So tell me, would it being fat help you as an entrepreneur?

Jasmine Star 00:27:19  What what what? And I was like, I don't even use the word fat. It's like fluffy, curvy.

Jasmine Star 00:27:26  And he's just like, well, I'm I'm asking the question, how was being fat? How did it help you as an entrepreneur? I was like, oh my God, oh my God.

Jasmine Star 00:27:33  So we're still working through that, but why am I talking about that break? I'm talking about that break because my husband sat across from me and I said, I just think that I might have spent too much money And not enough attention to the detail. And he said, okay, so you might have learned a really expensive mistake. We'll let it go and we'll see if it's a mistake, and then we get back on and we try something else again. So as you start seeing, we have opinions about whether or not children should have access to iPads.

Jasmine Star 00:28:00  Let me know. Yeah, okay.

Jasmine Star 00:28:03  November 18th I went to a female networking event here in Newport Beach. It was very random. I got a DM from somebody I didn't know, and she says, we're having this event and we're bringing in these investors. And I was like, okay, cool, how much is it? She's like, we want to give you a ticket for free, and then you can invite a friend. And I said, okay, I was going to go by myself.

Jasmine Star 00:28:19  It was after a very long workday. I'm the day of the event, somebody came into my mind, a woman who lives here in Newport, who I absolutely love, and she didn't cross my mind before, but she crossed my mind like three times in the span of three days before the event. I texted her and I said, hey, I really think you should be at this event. I don't know why I think you should. Her name is Laurie Harter. She's been a guest on the podcast, and she was also a guest co-host. And so the topic of this event was being an investor and getting investments. And so I went into this event, and my mantra for the event is you don't get what you don't ask for. I have a hard time asking for anything, for anything. I don't know how to ask for help. I don't even know how. I don't know, like for like the 1% of.

Jasmine Star 00:28:59  Guys who watch this show.

Jasmine Star 00:29:01  And for all the women, I have a hard time.

Jasmine Star 00:29:02  Like, have.

Jasmine Star 00:29:02  You ever been.

Jasmine Star 00:29:03  In, like, a bathroom stall and there's no toilet paper? It's like you need it. Like there's nothing else. Like you have to ask. And I'll sit there like, I don't think I can ask. I don't think I can ask to bother somebody with getting told it's a necessity. And yet I have a hard time asking. So that's to the degree that I have a hard time asking. So I went into this event being like, if you're going to be around investors and you yourself invest, you don't get what you don't ask for. So stay open. And so during this event, we were learning a lot sitting in the audience, and I kept on looking over at my friend, hold on in my notes. Shoot. Hold on.

Jasmine Star 00:29:30  I'm not sure if I was supposed to say her name. Okay, well, we're.

Jasmine Star 00:29:34  Rolling with it. Lori, I'll hit you up in a text message. I think I was supposed to keep her in my notes.

Jasmine Star 00:29:39  I was supposed to keep her vague. But you want to know what you don't get, what you don't ask for. Lori, I'm going to text you. They were in there having these conversations and they asked for live pictures. And I'm looking at her being like, oh.

Jasmine Star 00:29:51  What? Like pitch? Pitch. Your company glossy.

Jasmine Star 00:29:54  It's a hydration stick for gloss, glowing skin and bloat. And she's like giving her life to this project. And I'm like, oh. And she just sat there quiet, confident, doing her own thing. I was like, okay, cool. So then at the end, we go up to the investors and the speakers and I'm saying, thank you so much for having me. I introduced them to Lori. And then because it's getting a little bit late and I want to put my daughter to bed, I was like, hey, I have to go. Lori, I'll catch you on the flip side. And guess what happens the next day? That that next day, that night, Lori texted me and says, Jasmine, I pitched and they're going to be joining this round.

Jasmine Star 00:30:28  Hot dang hot dang. I just knew that beyond all else, getting in the room and watching how key players play and inviting people into it. So a reminder for me is that what goes around, comes around is that I pulled up a chair at the table for her, without knowing how desperately she needed to be at that table. It was an opportunity to amplify and grow, and when I lay a brick for other people, I have to believe at some point in the future someone is, in a way, a break for me. Can I get an amen? Okay, now we're at the end of November, which is November 21st. It's another podcasting day. And here's the thing nobody cares about this break. But I am saying this break because I think I take deep pride in it. And at the same time, I also know, girl, you can't keep up like that. I was trying to slow down in December, so I wanted to batch November and December podcast. We did 12.

Jasmine Star 00:31:16  Podcasts.

Jasmine Star 00:31:17  In.

Jasmine Star 00:31:19  A day.

Jasmine Star 00:31:20  I think we started at seven. I think we started at seven. I think we went to like six. It was crazy. I didn't want to talk to anybody for like a full 4 to 8 hours after. And my biggest takeaway was not, oh, look at what we did. Look what we accomplished. Nobody gives a rip. Nobody gives a rip. Even about the results that we're getting. I'm laying a brick, and I'm realizing that you don't know what you're capable of until you've been truly challenged. I would tell you that my maximum for podcasting would be eight in a day. And like, that is like, gnarly. That's freaking gnarly. So if somebody said 12, I looked at this and I was like, are you going to do this or are you going to do this? Get real. Are you going to do this? I was like taking deep breaths in between, like changing outfits. I was like, you cut this girl. It's okay.

Jasmine Star 00:32:01  You can do it. You just can't do it. I'm going to put the eyedrops in my eye. Taking another sip of caffeine, you're like, hey, welcome to the Jasmine Star show, where it looks like you have everything together. Little do you know, I'm living off Celsius. It's like ten almonds. Let's go. So I'm saying that because you will do whatever it takes to get where you want to go. And you don't know what you're made of until you are challenged. So, ladies and gentlemen, if you've made it to this point in the podcast, welcome to the challenge. Push yourself for more. We're going to be closing the quarter in December. We're going to do a flash fire December 2nd. I had a sales call for a nutritionist and online fitness trainer. It was like two people doing this program. And guess what? I was like, you can't snow this. No man, I see sales. So I went to the sales call. I was like, yeah, not really sure.

Jasmine Star 00:32:42  And then what happens is that the course of the month, it was so good, they just randomly would send emails or text messages like, hey, how's that holiday eating working for you? And I was like, oh, don't remind me. Oh, just wondering how the consistency of your workouts are. And it's never I was like, all right, ladies, take.

Jasmine Star 00:32:59  My credit card. I'm going to start the program like every other basic girl.

Jasmine Star 00:33:03  On January 5th started something. I made a decision 30 days, 33 days before I was going to start it, because I knew that something had to change. Personally, I'm out here creating a business podcast saying, well, if nothing in your business changes, nothing's going to change in your business. I had to say that to myself December 2nd. Oh, I had an interview with a woman who came in specifically for the sales director role. I liked it, she sat through all of those core values that I had listed in, of saying, this person needs to be values alignment, this person needs to be a driver.

Jasmine Star 00:33:36  This person needs to have built an eight figure sales department in this amount of time, and she clicked every single one of those boxes. On December 4th, I invited our marketing project manager to go on a walk. She's based in Southern California, and it was a full moon. And I just think it's so fun. If you've never gone on a full moon walk, people are thinking, you're crazy. Listen, listen, the moon is out. I started my walk at 515 in the morning. The night sky. The full moon is out. And as you're walking, the sun is rising and the moon is disappearing. I'm telling you there just be like magic out there. I'm like walking by the water. I was like, we're all creating new things in a new season, in a new way. So you all do a full moon walk. Oh, look at this. If I ever have a live event, I'll be sure to plan it on a full moon. And I'm gonna buy everybody, like, come in and experience the madness, the goodness.

Jasmine Star 00:34:22  Just the perfection of walking under a full moon. December 5th was a spa day. We have 2 or 3 other team members located in San Diego. I said, girls, let's go out. We're going to go to the spa and we're going to go out to dinner. Afterwards is a small way to say thank you. Why are we doing this? Because how you do one thing is how you do everything. And if we aspire to have an excellent team. Excellence is mind, body and soul and boy, did we have a good time. Okay, here's something that hit me up sideways that when they tell you about business, you got to plan for things that you just can't plan for. I had unexpected oral surgery. Oh, my. You guys, this is a whole other podcast. Like my teeth. I am literally part werewolf. I think I have more teeth than the average person. I definitely have more roots than the average person. Like my teeth. Hide teeth. Okay. Are you guys fully disgusted? I'm just saying that.

Jasmine Star 00:35:01  And I just disgusted myself. Listen, I had to go to like, specialist. It was like the worst thing. I was out of commission for like multiple days that month. It was awful. All this while I'm trying to get end of year ready. All of this was like the holidays and we're making tamales and who's going Christmas shopping? And I was supposed to be wrapping. My mouth is all swollen anyway, so welcome to that. So that on the 15th, just a few days after oral surgery, Crystal said yes, she started. So we ended 2025 with a key executive hire that would not have been able to be so effective had I not, the month before, clearly outlined who this person was supposed to be, what those values had to be entrenched and intact, and what I wanted this person to help us grow and do. On the 17th of December I did another deep work day. No tasks, no work, and I built out a marketing roadmap. Like literally in the tech space when we were building Social Security, you would build out a roadmap.

Jasmine Star 00:35:50  What are we doing this month? What are we doing that month? What has to be true for all of these other things to happen? So I laid out my marketing roadmap and I was like, in 2026, I don't care how we get there, but here are the eight things that need to be true by the end of 2026. And if we do that, hot dang, it will feel good to be a gangster. But if we don't take the time to figure out where we're going, it will never happen on the 19th. Oh my gosh, this was a TikTok day. So I kind of batch iPhone content for social media. And then I just got this wild idea. You want to know what I need? We need to do a whole new content revamp. So very last minute, like two days before this content batch, day rented a studio in Los Angeles, hooked up with one of my content creators, and I was like, okay, so we're just going to extend this day.

Jasmine Star 00:36:34  We're going to create promotional material. I volunteered my husband to photograph me, which he was not really excited about, but I was like, listen, is you and me, kid. We out here building, we're going to do the dang thing, Bonnie and Clyde. Like, you like it or you love it. What are your options? Okay, so we did that. This is all before a stinking Christmas, and I usually take two weeks off at the end of every December. And this year, I did not do that. I don't apologize, I don't back down. It is just the nature of how this year worked. I look forward to the two weeks off I will have at the end of next year, but I am in a build phase. I am in a go phase. The brick that I laid down was not resentment, like why am I working when I'm usually off? It's I know what I'm doing and I'm putting it down now so that in the future I have built something else.

Jasmine Star 00:37:16  And during that time, that few days after Christmas and in between New Year, JD and I and Luna went to Santa Barbara and I was able just to sit and I was able to say, what worked this year? What didn't work this year? What do you want? I have to tell you, dang, that was like the hardest question. The hardest question was what do you want? Because it feels like every time I say, oh, this is the thing I want. And then I get about two yards to that end zone. I was like, just kidding, I didn't want that. You see, I wanted this in a perpetual hamster wheel of more and more and more. I had to get real beyond the commas and the zeros and the bank accounts and the investments and just say, what do you want? Because if you build a life that's based on that, then you end up rich. But are you happy? Have you found fulfillment? Have you helped other people along the way? Have you left the world better than you wanted? And if you didn't, you did it wrong.

Jasmine Star 00:38:15  At least I did. So I took a step back and I said, what is it that you want? And I'm sorry. Like, what the heck? Why do I feel? I feel like I think I'm probably emotional because I'm tired. Hey. Okay, I got it together. I get emotional because I realized that for so many years, I was building for the number and I was building to prove. And it was at the end of 2025 where I was like, dang, no, more like that's the old you in 2026. That's the new you and the new you is playing your game and helping people play their game. And you do that. You get everything you want. And so to me, I feel like I ended 20, 25 like shedding of that old skin. And I step into 2026 and I'm like, my game my way. I'm gonna have fun and I hope the same for you. Now, if you heard all of these laying bricks and you're like, Jasmine, that doesn't sound like fun.

Jasmine Star 00:39:04  I know maybe I'm sick and twisted. Maybe the climb and the build and the work and the grind. Maybe that is my version of fun. Or maybe that's the price I'm willing to pay so that the life that I am living is full of fun and fulfillment and purpose. I hope that same for you. I want to say thank you for being around every single quarter. Thank you for watching and listening to The Jasmine Star Show. And if this show had any sort of impact, I would love to hear from you on a DM. Like truly like, what do you like to hear? I make this show for you. So when you give us that feedback, it really does go a long way. Thank you again.