How to Build Unstoppable Ads: The Rainmaker Method with Ashley Brock

In today’s episode, I’m joined by Ashley Brock, a digital advertising expert and founder of a powerhouse agency. We dive into her Rainmaker Method, a step-by-step guide to crafting ads that resonate and convert. Ashley breaks down the six pillars of successful messaging and shows you how to target the right audience, boost your sales, and build trust with your brand.

Ashley also shares her journey from corporate advertising to helping entrepreneurs scale their businesses with impactful ads. If you’re ready to elevate your marketing and make it rain, this episode is for you!

Click play to hear all of this and:

[00:00] Why you need to craft your ads to resonate, articulate, and be memorable.

[05:00] Learn how to speak to your audience at different stages of awareness.

[10:00] Ashley shares why articulation can make or break your ad’s effectiveness.

[15:00] Discover how identifying your ideal customer can lead to more effective advertising.

[20:00] Hear how Ashley pivoted from working with massive corporations to helping small business owners succeed.

[25:00] Ashley shares how she grew her business through persistence and a willingness to invest in her growth.

Listen to Related Episodes:

• Unreasonable Hospitality: What It Takes to Be Number One in Your Industry with Will Guidara
• Four Secrets to Unstoppable Marketing
• Old School Marketing Tactics, New School Results

Connect With Ashley Brock:

Instagram: https://www.instagram.com/ads.with.ashley

Facebook: https://www.facebook.com/WinWithPaidAds

Website: https://www.paidadscoaching.com/challenge

Podcast: https://podcasts.apple.com/us/podcast/win-with-paid-ads/id1715064884

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode626

Transcript

Jasmine Star 00:00:00  Do you feel like advertising is a little bit secretive, and you just want somebody to just lay it out for me step by step? Just tell me what to do. I know advertising works. I don't know how to do it. Can somebody just come in and be my, like, Jiminy Cricket, my Sherpa, the person who's going to come alongside me and say, don't do this, oh, do this and do it like that. I'm so excited to bring you somebody who people say, I talk fast. And then when the two of us get together, people are like, going to listen to this on point five speed. What is going to blow your mind right now in the next I don't know, 58 minutes will be a new pathway for you to expand your business, for you not just to get clients, but for you to hand-pick your ideal client, for you to know what to say, when to say, how to say it. So it's no longer a guessing game. And if you could just trust the process, if you could just follow the recipe, what we're going to be doing is expanding your horizons and potential.

Jasmine Star 00:00:47  I couldn't be more excited to bring no other than Ashley Brock to the Jasmine Star Show. Ashley, welcome.

Ashley Brock 00:00:52  Thank you. I'm so excited to be here. Okay.

Jasmine Star 00:00:53  Good, good. No no no, you're not gonna give you the full light. I'm so excited to be here. I am where I really am. You are like, we're gonna do that again because we were like, we were vibing before the podcast starts and all of a sudden it's just like, welcome to channel nine news. I'm so happy to be here now.

Ashley Brock 00:01:07  I am excited on level ten. Thank you.

Jasmine Star 00:01:11  Okay, so you and I have had conversations. We mostly know each other on social media, except when I hugged you, I said, oh my gosh, it's so good to see you because I feel like we've known each other for a long time, and that's just what the internet does. Yeah. And so then we had the opportunity to talk via zoom. I, we really vibed with each other.

Jasmine Star 00:01:27  I started paying attention, a lot of attention to what it was you were doing. I started consuming your content and I'm like, okay, there's something about the way that you lay it out. And I was like, my audience, the people who listen, my friends are folks around this table were like, just lay it out for us. Then we get to assess, is this an alignment for me? What am I going to do with it? Half of us will try to do it on our own and then figure out, okay, like the best is the best because they're the best. They're willing to do the work. And then other of us stay a little bit interested. So when you and I started talking about this framework, I just said, okay, we'll get to your origin story. We're going to get to why you're the master blaster from Lancaster. We're going to get to why you're all the special secret sauce. But first and foremost, I want to serve from a place of power.

Jasmine Star 00:02:04  And when you broke down this rainmaker method, I said, well, I'm with my people because it takes a rainmaker to know a rainmaker. Right now, we all want to be rainmakers, so we're going to get into that right now. But there's somebody who's listening and they're debating. They're on YouTube, they're listening on Spotify, and they're like, I'm not really about as I've tried it, they don't talk to us. At the end of the episode, what do they know? What do they have or do they love with? Tell us, sell us, sell sizzle, baby.

Ashley Brock 00:02:29  They know for sure that what they are saying is either the right thing or the wrong thing. And I think so many people, they want to be like, oh, I have the perfect message. This is it. But they don't know what it takes to actually have it. Maybe they think they feel in alignment with it, but this is a framework that, beyond a shadow of a doubt, you will say, this will change my communication and it'll change it, maybe for your ads, but also for your organic post, your landing page, because with ads it's more than just the ads.

Ashley Brock 00:02:53  That's why that event in February is called More Than Ads, because so many people, they just focus on the ad. But if you bring someone to a place like a landing page, that's confusing as we're like turning up the music on a bad song, it's just louder, not better. Like, we have to make sure the place we're sending them to is good, and this messaging just applies to all of it.

Jasmine Star 00:03:10  Okay, good. So I'm gonna pause and I'll bring this a little bit really high level. Yeah. Your job as an entrepreneur is to get more people to pay attention to what it is that you do, and you sell, and I don't care if you believe it or not. I believe that I've created the show because I'm here to empower people to know that their offer is something special, unique, and it is needed. And so then I thought that this energy that we could create together is if you believe that your offer is all that and can change people's lives and can improve and get them a result that they want, then all Ashlee is going to say is her philosophy.

Jasmine Star 00:03:38  And her approach is how do we get more and how do we get deep and how do we do it in the right way? And how do we do it step by step? That's why she's here. So at the end of it, we're going to know is your messaging working? Yep. Who it's for. And it's not just for ads we're talking about. The messaging has to be continuous throughout everything. Yeah. All right, let's dive in. We're gonna get into the origin story, but, like, no, we're gonna start here, and we're gonna. We're gonna make it rain.

Ashley Brock 00:03:56  We are going to make it rain. That's why it's called the Rainmaker Framework. Okay. So that's how you can remember it. So the R is resonance and relevance. So this the way I like to think about it is you want what you're saying to resonate, don't you. Like you want someone to be like, that is exactly where I am. And so there's really three main places that people are that you can like, resonate or relate to.

Jasmine Star 00:04:18  Okay. One of the things that you had said that I really loved, you said. Is it relevant to the problem? I love that when I was going through your Rainmaker method, I thought to myself, I'm a consumer, and as I'm scrolling, is it relevant to a problem I have? That's right. And I thought that was really powerful. Sorry. Go on.

Ashley Brock 00:04:33  No, I love it. That's right. So what you said is problem. So there's problem aware people who already know have a problem. So let's use burnout as an example. Okay. I think I know I've experienced that before. I don't know if you have, but it's been a challenge. And so I was in denial. Like, you know, you're like, I don't have that. That is when someone who is symptom away or not problem aware. So think about it. There is problem aware, symptom aware and there is solution aware. So symptom would mean they don't even know that they have problem. There's just there's something bothering them or like it's hard for them and they can't even see okay that I have a problem.

Jasmine Star 00:05:07  Problem aware is I know I need to lose weight.

Ashley Brock 00:05:10  Correct.

Jasmine Star 00:05:10  Symptom aware is my pants feel a little tighter. That's it. Okay.

Ashley Brock 00:05:14  Yep. And then solution aware is this person is a nutrition and dietitian that I want to work with as a personal trainer. So and honestly there's kind of a four step. So there's the symptom I don't know what the deal is. There's a problem I know I have it there's solution aware and then there's your solution aware.

Jasmine Star 00:05:30  Oh I got it.

Ashley Brock 00:05:31  You know I got it because with ads like the goal is that they're finding you for your specific solution. And I think the mistake that people make with their messaging is they're assuming, duh, of course, you know the problem. Of course, you know, you're not great at social media content. Of course you know, you're not great at ads, but people don't actually know. And so what I found is if you can help someone realize that their symptoms are a problem, they'll trust you better with the solution.

Ashley Brock 00:05:50  That's so good.

Jasmine Star 00:05:50  Yeah, that's so good. So I have always looked at when I was first starting or I had a smaller audience getting them to believe that my solution was a solution, aka my offer. It was a lot harder because they're like, we don't know you from we don't know you from Adam. Yes, but if I was good at articulating a struggle point or something they wanted resolved, they were more likely to be with my journey and then say, well, you know what? You are the person who I want to help sell the problem. That's our for Rainmaker. And that's relevancy or resonance. That's it. Okay.

Ashley Brock 00:06:16  And then the next one is a and Jasmine, something that you may or may not know is that I love to rhyme. And I'm going to talk about why that matters so much in a minute. But a is articulation. So what I like to say is articulation leads to the elevation of your communication. Because it's not just what you say, it's how you say it.

Ashley Brock 00:06:34  And so often I've seen ads from people or even their posts on social media or an email and I'm like, what you're saying are the words, but how you're saying it, that is what's going to change the game from someone saying, oh, this is someone I want to listen to. Like you speak with such conviction and just the energy that you bring when you click record. That's why people are listening. So I think articulation is overlooked. People are like, what are the words? I'm like, how are you saying it?

Jasmine Star 00:06:55  Okay, so oftentimes I like to push back, not because I'm not a believer, but because I like to make it bulletproof. There are people who look at me and say, that will never be me. I can't bring that or that's not even who I am. So when somebody hears that, they immediately disqualify. But I know you, if somebody doesn't have the same level of energy, you're not saying you got to be a certain way. But for somebody who doesn't identify with high energy or vivacious, what are you actually saying?

Ashley Brock 00:07:20  I'm saying people will buy from you because it's you, no matter who you are.

Jasmine Star 00:07:23  So articulation isn't a standard. It's subjective. It's like I'm vibing with this person the way because I rub a lot of people the wrong way. Fair, okay.

Ashley Brock 00:07:30  I do too. Okay. I love when people skip my ads, especially on YouTube. I'm like, great. I'm not paying for the ad because you.

Jasmine Star 00:07:35  Don't click.

Ashley Brock 00:07:35  On it. If you hate me, you'll hate my training.

Jasmine Star 00:07:37  You're right. Right. Okay, so it's not about an energy level. It's not a high energy level. It's just about an energy level that's resonant with that person.

Ashley Brock 00:07:44  How you're saying what you're saying. Like, all it is, is sometimes people are will send me an ad and they were so nervous. And it's just because, of course you're going to be nervous the first time you record. And I was like, you were at the same tone the whole time? Yes. And I was like, and I know, especially when I know the person, I'm like, I know that's not how you actually speak.

Ashley Brock 00:08:00  I can tell that, like, how they're articulating is not how they actually articulate in person. So it's like the coach in me saying, you're not articulating your message well. The message is right. Let's just say it. And the articulation, you know how they say, like, if you're speaking on stage, wear heavier makeup because the lighting. Yes, I think about that with articulation too. I'm like, if you feel like you're a ten, it's probably a six. So I just trying to bring out some sort of passion, whatever that looks like for you. You know, maybe it's fun. Maybe it's I don't know.

Jasmine Star 00:08:27  So my dad, my dad's a pastor in East LA, and I think that the way that I speak is only because every Sunday I sat, I mean, the church even have pews. They had, like, fold out chairs. But it was because every Sunday I'm sitting in a fold out and I'm just listening, and you don't even realize what's happening. But the way that the cadence goes and then the long pause and then you wait for forgiveness.

Ashley Brock 00:08:49  Yeah, yeah, yeah.

Jasmine Star 00:08:50  I think I just inherited that.

Jasmine Star 00:08:53  So people like your articulation. I was like, well, thanks, dad. I was like sitting there with the book of Revelation, like.

Ashley Brock 00:08:57  Oh yeah, no, that's how it works. Like you grab you the more you hang around a person or a theme, of course you're gonna pick up on some of it and just say, thanks, dad, because you got it. Thanks, dad.

Jasmine Star 00:09:08  Okay, so relevancy, articulation. Not what you say, but how you say it. And it doesn't have to be high energy. It has to be a vibe that's going to attract the person you want to work with.

Ashley Brock 00:09:17  That's right.

Jasmine Star 00:09:18  I.

Ashley Brock 00:09:19  I, I as identifiability I know that's a long word, but really it's just like identify who you're speaking to and just say that, hey, and I have a good thing that's coming. On the other side of this one too, is once you realize who you're speaking to. So for ads, of course, it's like, hey, business owner or hey, local service space, brick and mortar business owner, whatever that specificity is.

Ashley Brock 00:09:39  So even if it's like, hey, of course, creator on your way to six figures, like just being very specific. So Stacy, this actually kind of ties to another example, one of the ads that we were talking about.

Jasmine Star 00:09:50  Was what contacts are people who are watching and listening? Yes. Stacey Tuchel yes. Brilliant. Phenomenal. Powerhouse entrepreneur. Absolutely. A mutual friend of ours. Yep. Brilliant mind. So when Ashley just tossed in Stacey, we had to add context because any woman born between, I don't know, 1980, 1987.

Ashley Brock 00:10:06  It's like they're talking about me, Jeff. And that was identifiability. All the Stacey's out there. If you have a business, this is for you. Okay. You're gonna love it. But, yeah. So Stacey's incredible. And one of the things that she found is in some of her ads, that first sentence of, like, the credibility mixed with who it's for. That's some of the best performing ones.

Jasmine Star 00:10:22  Okay, but break it down.

Jasmine Star 00:10:23  Like, give it like give me an example.

Ashley Brock 00:10:24  Okay, so let's give you an example. Say you are.

Jasmine Star 00:10:26  So Stacey would be cool if we used her as an example. Of course she would all text her and be like we used you as an example.

Ashley Brock 00:10:30  Yeah. You're welcome. Okay. For this. Okay.

Jasmine Star 00:10:32  So talked about like what was what was there, what was missing and then how it was amplified. So for identification.

Ashley Brock 00:10:37  Okay. So one of her best performing ads has kind of one of the other letters we're going to talk about in a minute, which is credibility. Okay. And it's just saying here's exactly why you can listen to me. And so she had that and it's like, hey, I have this eight figure business. And if you are specifically struggling with maybe you feel like the ultimate decisions in your company all rely upon you. Maybe you feel like you are the system itself. That is specificity. And you're like, oh my gosh, I am a system.

Ashley Brock 00:11:02  If I'm not there, like there is a problem. And so being able to figure out how not every single person is going to relate to that message. So when you create an ad, it's like, how can we say the same credibility? Like, I have this eight figure business and and have different whose it's for. Like for example, there's this guy. This will tie it back to Stacy two. So on Instagram the other day I had a post that someone saw that someone else liked, and so a friend was like, do you know this guy? And turns out this guy has 1.5 million followers. He was in the NFL. He owns this builder channel on YouTube. And I messaged him and I was like, how will I help you with ads? And you help me with YouTube organic for just a minute. We had a quick call and he was like, Ashley, you're doing such a good job, but the only thing you're not doing is you're creating content based on what you want to talk about versus who it's for.

Ashley Brock 00:11:48  He was like, actually just do the who first and then make the content. And it's the same thing with ads. You could say, hey, photographers or hey, boutique owners or hey, this and have the same rest of the message. But the hook is different because you've identified who that is at the beginning.

Jasmine Star 00:12:01  So what do I hear you say? Clearly identify that target demographic or make tiered levels of ads to go after a demographic. If the messaging is all the same on the back end, after they hook.

Ashley Brock 00:12:10  Kind of both. Okay, you know how people say have your like multiple content buckets? I mean, I feel like you know that so well. It's like, what if you had who buckets.

Jasmine Star 00:12:17  Got.

Ashley Brock 00:12:17  It. You know what I mean. Yeah. And called that out on your ads.

Jasmine Star 00:12:19  That's good. Yeah, that's real good. I feel like 2027 I'm already casting goals for 2027. Legit. Legit.

Ashley Brock 00:12:25  It's like I wanted to work on that tonight in a hotel room.

Jasmine Star 00:12:27  No, it's like, because, like, I know that the foundation, if I just build the foundation without the why, I kind of feel like I'm just shoveling in the sand. But if I know that what I'm shoveling in the sand is the foundation for what's going to be coming, then I'm like, okay, I'm getting who buckets. But we got to build out this system. We've got to build out the team. And so that is like the thing there's like those late nights digging in the sand is because of the buckets in 27.

Ashley Brock 00:12:48  That is so good. All right, now I have a project tonight. So when you think about the who. The only other thing that I've noticed that people do with their ads is, you know, the five love languages. Yes. And it says that you give you're supposed to give love how they want to receive it. But sometimes we give love how we want. Yep. Okay, so we're on the same page. So people do that with their ads.

Ashley Brock 00:13:11  They sell how they like to be sold to. So they make ads like an example. So for different buyer types. So you have the and I want to know which one you are. I think I know but like let's see. So there's four different buyer types. And so even when you're making your ads if you think about who and how they buy that can help you to. So the four buyer types number one analytical. So they're data driven. They need proof details comparisons. They're kind of slow paced. Okay. Two amiable. They're more relationship driven. They need trust reassurance social proof. They're slower and more consensus seeking. Number three is expressive. So they are excitement driven. They just need inspiration. Big vision, recognition. They're fast. Emotional. Here's the dream. Go for it. Number four is the driver. So they are more results driven. So they need efficiency clarity speed. And they're extremely fast.

Jasmine Star 00:13:55  Okay. What do you think I.

Ashley Brock 00:13:56  Feel like you're three and a half.

Ashley Brock 00:13:58  I feel like you're in between 3 and 4, but I lean towards three.

Jasmine Star 00:14:00  I'm a hard.

Ashley Brock 00:14:01  Four. Are you a four?

Jasmine Star 00:14:02  I think definitely because I was yes, I was like, I think I know that I come across as a certain way online, but like the real real, it's like I'm a hard four. Wow. I'm like a 12 out of ten for wow.

Ashley Brock 00:14:11  Okay. So okay, so I so my three and a half was I'm going to say I'm a three okay. Like I'm a pretty solid three okay. Like I just once I'm like the person like I want to buy like if someone runs an ad and they want Ashley to buy, it's like, just let me know that I'm seeing like that. I'm not just like a number. As long as you know that that's true and you, like, care about me, I'm like, I'm in. Oh, my.

Jasmine Star 00:14:31  Mind is fascinating because I it kind of pushes me off when people are like, we see you.

Jasmine Star 00:14:35  I was like, you don't need to see me. Give me the result. How do you need me? That result? Yeah, because we're good. So I'll go to a sales call and I'm like, I just watched as I was. I was like, this is fantastic, and now I know what you're going to do. Now, I'm not gonna say so. I'm just gonna let you go. But I've already made my decision, and I've put a quality amount to it because I understand value. Yeah. So we could just get there and I'll decide right.

Ashley Brock 00:14:54  Normally. Right. And the thing is, I know. So I make decisions quickly. Like I do want results and I'm very fast, but it's like I just want to know that when I buy, it's like, good. Like I like, yes, this can help you. Like, I like that validation. But then I make a decision.

Jasmine Star 00:15:08  You're buying.

Ashley Brock 00:15:09  So quickly.

Jasmine Star 00:15:09  What are.

Ashley Brock 00:15:09  They? They're all for.

Ashley Brock 00:15:11  Which is why sometimes I will literally make like I'll do. I just launched an ad yesterday, a day before, and it was just a testimonial of me zooming in on a zoom call of just someone saying something about a result. That's the data. I'm like, I just want to show because my favorite thing and the guy on YouTube actually told me this. He saw one of my YouTube captions and it said how we saved six figures in taxes. He said, never do that. He said, say how we saved, you know, $732,362.91. And so now I'm like, someone on the ad was like, I spent $9,200 whatever and got a return. So I really do have to make ads for each of them. So good because you miss out if you don't.

Jasmine Star 00:15:47  It's so good. Oh, man. I'm obsessed. Okay.

Ashley Brock 00:15:50  In in is necessity. So my rhyme for the day for in is specificity creates necessity. So just. And actually that specific example I just gave is perfect for it.

Ashley Brock 00:16:00  So this one's really straightforward. Why does it matter to them. And the example would be let's say like we could pick Stacy's business again. Stacy's going to love us for this. So let's just pretend for Stacy's business. Someone saying maybe you're stuck and you wish you could scale and you don't know the team. She could be like, that's one example. Or she could say, hey, does your director of operations call you at 6:30 p.m. with an urgent decision, and you feel like that's the 17th time she's done that in the last 17 days? And like, just building up on that example, that's when someone's going to sit there and be like, yes, this has happened. And then you got to slack from here and everything's a mess. That specificity, instead of being general like specificity over generality, that's what I lean towards. So that alone I feel like can help people.

Jasmine Star 00:16:39  So good. Okay. So you want to know we're going to do now.

Ashley Brock 00:16:41  Tell.

Jasmine Star 00:16:41  Me. We're going to pause for an ad break.

Jasmine Star 00:16:43  No. Just kidding. Oh, no. We don't want.

Ashley Brock 00:16:45  Something.

Ashley Brock 00:16:46  To do on my channel. I would be like, before you hear the rest of them.

Jasmine Star 00:16:50  But that's actually what I'm gonna do. Okay, so this is what I want to do. Okay. Most podcast we start with the origin story. How you got started. We want to know all that stuff. Yeah, we do, but for this one, I wanted to land and immediately give value and immediately position you. Because I know my listener and my listener does love the three. She matters. She's definitely driven by the four is what are the results? So I wanted to land here because I think that you have a very unique way of giving value, laying it out very clearly. People can follow along with the framework. But before we get to the good goods, we just made it rain and now we want to turn them into makers. But before we do that, I want to get in to the business of your business.

Ashley Brock 00:17:25  Yeah.

Jasmine Star 00:17:26  How did you get started and why did you choose? I'm going to serve small business owners with my agency.

Ashley Brock 00:17:32  Yeah, I can tell you. So I was working with these massive companies. So because right when I started my career in advertising, it was small businesses. And I immediately was like, I don't want to work with these small business owners. Like that was my initial gut reaction out of college. I was like, I want to work with these big companies like the ones I see on TV. And what I didn't realize once I actually got to work with those companies, which was still fulfilling when I because I got to a place where I was the person who only managed like six figure a day budget. So they were like six figures a day and there was so much pressure. So I had my son and I was working 24 over seven, because when you have multiple clients spending six figures a day, they do want hourly updates. So anyway, what I realized that I missed was the human connection and fulfillment I got watching a small business owner win.

Ashley Brock 00:18:14  Like, yes, I made some corporate companies some massive money and I'm so proud of that. And also getting to like the dental offices booked like the chiropractor office is full. The course creator actually was able to make the $10,000 a month that you're going for. Just seeing that, like I don't get to it's like a selfish thing, but there's this book called Unreasonable Hospitality, and it talks about how it feels so good to help other people. And like, I love being able to be like, oh, like like Stacy being like, hey, this one change really helped me with my ads. Like, that's fulfilling for me. And so I get to do that every day, so I.

Jasmine Star 00:18:45  Okay. Applause we have to give a shout out to Gadara. He was on the podcast. We'll be sure to link his episode in the show notes because as Ashley, he's mentioning unreasonable hospitality. I don't want to gloss over. That gets a whole fundamental shift in the way that we serve people and part of our business because we derive satisfaction and pride from it.

Jasmine Star 00:18:59  And so she just decided to make a call on herself and say, I am good at what I do. I am unfulfilled in this aspect. Can I work with a group of people that fulfill me? Yeah. And so you get to that point. You have a baby, and then what makes you decide I'm going all in on me?

Ashley Brock 00:19:16  So a podcast while I was pushing a stroller down the road. Yeah. Or actually was an audiobook, but I was listening to it. I haven't told you the story. No, it's so good. So I was living in an apartment, and I. There was a neighborhood behind my house, and I'm, like, pushing the stroller down the sidewalk. And I'm listening to, like, my first self-help book, and it was a Rachel Hollis book, and it was. And she said, you can want more for yourself for no other reason than because it makes your heart happy. And at that moment I was working 24 over seven, feeling completely burnt out.

Ashley Brock 00:19:45  My marriage was absolutely not going well. My relationships were terrible. I was £60 heavier than I was today. I felt like my body, my relationships, my business was all just this mess. And then there's this girl on the phone saying, yeah, you can want more for yourself just because it makes you happy. And I was like, that is such a thought. Like, I honestly felt like you made it to where you wanted to make me thankful and you're good, but that that podcast literally changed my life. And then I started looking up because I was teaching ads before and after work at this place called General Assembly for so long. And those people were like, Ashley, can I pay you to teach me? I'm like, what more than my what? I'm what? And that's where it started. And so I clicked the two moments together and I said, she said, you can want more for yourself. And I have this skill. What if I put it together? And that was like my moment.

Ashley Brock 00:20:29  I was like, I'm going to I'm going to teach people something about advertising.

Jasmine Star 00:20:32  Okay. So we hear that and we love it because it is like the hallmark special.

Ashley Brock 00:20:37  So this is the happened.

Jasmine Star 00:20:39  This is small girl. Big dreams. Stroller.

Ashley Brock 00:20:41  Big girl.

Jasmine Star 00:20:42  You want to pay me.

Ashley Brock 00:20:43  What I was buying?

Jasmine Star 00:20:44  So we hear this, but, like, let's get to the nitty gritty. Like somebody's going to pay you. And then you're like, this is my business. And then what are the stutters? Starts. Unless you just hit the ground and you were off.

Ashley Brock 00:20:54  No, I know I actually failed pretty bad. So my first course was called. How do you.

Jasmine Star 00:20:58  Start with the course?

Ashley Brock 00:20:59  Sure did. Okay. Okay. Wow. We went straight to the top. I was like, here we go. There was no funnel. There was no I didn't even like for all my clients. So many of them were so large, like, we weren't building email lists in the entrepreneur world.

Ashley Brock 00:21:12  Like what I learned from corporate versus entrepreneur world is there's, like, some different lingo. Oh, yeah. Yeah. So I launched a course called How to Get a Job in Digital Marketing. No one got a job. No one bought it. It was so bad. But one good thing happened outside of the fact that I did spend 200 hours figuring out what KGB was and doing every free masterclass under the sun. So I was like, I can't pay for it. Like, that was my mindset. It was completely different than it is now. So I get that I, you know, do all this one person buys and it is my director of operations now. She was like, hey, I just want you to know that when this does take off, at any point, I just want to be a part of it. Like, I would be honored. And so she did not get a.

Jasmine Star 00:21:50  Job first and only customer says, I want to build with you.

Ashley Brock 00:21:54  Yeah. No, I didn't know there's a story here because she went to high school with me.

Ashley Brock 00:21:58  So you know how when you start your business like it's just you? Yeah. And like your parents saying basically that. So it was her. So she saw me, like, showing up and sharing, and then she bought it. And the sad thing was, she never got a job in digital marketing, but she sure did get a job at that time. That's a success story. You win. You win. So honestly, I would say only customer. I do believe like seven other people bought it at some point. It was like $179, but nothing, nothing came of it. And I that was my moment where I'm like, well, either this is not going to work or I just need to like, take a new direction. And so I was realizing the teaching the ads was like, what I was even better at. I just was like, oh, maybe I can help people get a job because I'm in a I'm in a like, very well-known agency that people really want to be a part of.

Ashley Brock 00:22:40  Let me just help them hire, because I think I'd sat in on some hiring interviews. It wasn't the how to get a job I needed to do, it was the skill that I had acquired for.

Jasmine Star 00:22:47  Okay, but let's go back to that version of Ashley. Like, yeah, you're selling like at this point in time, maybe three, four courses at 179, and you keep on trying. And then what's the gestation period of I launch this course to I think I need to change. And then how do you keep going in all of that.

Ashley Brock 00:23:04  Yeah. So six months later. So for the next six months I like I'm kind of questioning am I done with the online course. Like what am I going to do? And I was like, no, I think I'm going to create a like a course that's more in depth because this little mini course was like an hour. Okay, right. But I wanted to create like a robust puppy, like I made a long thing, like for ads, for ads, training.

Jasmine Star 00:23:24  The.

Ashley Brock 00:23:24  Way to.

Jasmine Star 00:23:25  Get a job.

Ashley Brock 00:23:25  Okay, I pivoted, I was like, we'll stick with advertising because I'm good, but we're not doing how to get a job anymore. So then I just I start figuring out Kajaani and watching three. How do you use this platform? Just trying to make my own course. Okay. I record some zoom meetings, and then I just turn on some ads and I'm like, hey, I'm teaching this. I just want feedback. It's going to be a low price at the beginning. That's kind of what I did. I got ten people in that bribed a couple of them.

Jasmine Star 00:23:50  How much, how much was it?

Ashley Brock 00:23:51  So for a couple people it was free. But but it was $1,000. That was like my first true official sale of my first real launch. And it did work, and it was $1,000. So I had, I think, seven paying people.

Jasmine Star 00:24:03  And then you get them in. Yep. And then you ask yourself, do I want to do this again? Were you doing a traditional launch model?

Ashley Brock 00:24:10  So I didn't know what it was, but it was launch like I had ran ads and said there was a deadline to start.

Ashley Brock 00:24:15  So it was like my first legitimate.

Jasmine Star 00:24:16  And then how long did you wait before you start it again?

Ashley Brock 00:24:18  So I did a live eight weeks training, so I did eight weeks. I love that, I know.

Jasmine Star 00:24:22  So like that is like you got to learn on the fly. You're there. People know that. It's like.

Ashley Brock 00:24:25  In.

Jasmine Star 00:24:26  There live. Yeah.

Ashley Brock 00:24:27  So you're like you're making the thing live. I had my notes. I had a presentation for each one.

Jasmine Star 00:24:31  That's how I did every course in the beginning.

Ashley Brock 00:24:33  Yeah. That's it. So I made my own presentation, did it, and then they loved it. And then I actually got some wins over those eight weeks, you know. Yes. And that was like the dominoes. So I was like, okay, now I really need to do this. So I did one more launch and that one I raised my price every single launch I did for about a year. I raised my price every single time because we started getting more and more people.

Ashley Brock 00:24:51  Okay. And so yeah.

Jasmine Star 00:24:53  And so you're in the course world, of course world. And then how long are you in the course world before you change the structure of your business.

Ashley Brock 00:25:00  Yeah. Gosh. Okay. So I have the story. This is where the crazy stuff happens. So I was eight months pregnant.

Jasmine Star 00:25:08  With your second.

Ashley Brock 00:25:09  With my second. And it was May of 2023 and I was eight months pregnant. And I saw an ad to learn about some sales skills, and I had just had a launch that was like $25,000. And I was like, oh my gosh, that's basically what I made my first year out of college. I'm like, this is insane. So because I had sold, I was like, maybe I can sell, so maybe I don't need the sales training. But I did end up buying it and it was $4,000. I hid it from Kyle. I even told him it was 3000 because it had 39997. I was like had a three in front of it.

Ashley Brock 00:25:36  I was like husband Matt. It was $3,000. I told him the next day and I thought he was going to be so mad, even though it was my business, but I was like so hesitant to tell him. And he was like, you spent $4,000? And I was like, yeah. He's like, whew! I was like, that was it. Like he was like. He was like, okay, I guess we'll just see. That was the first domino that fell. And then six months later, so I had my baby and I did a launch right after that, and it was a $45,000 launch. It was much better. And it was my company.

Jasmine Star 00:26:01  Based on the principles that you would learn from that salesperson 100%.

Ashley Brock 00:26:04  I was so scared, Jasmine, like, I, I, I shivered when I spoke, like even on voice memo when they couldn't see me. And now I'm like, we've literally sold millions of dollars from the voice memo because I've gained the confidence. But I was I was so scared.

Ashley Brock 00:26:18  And so I could tell that what I had learned worked. So then, like the big moment happened in December of 20.

Jasmine Star 00:26:25  I just want to do some backwards because people are listening. So you had a launch for 25,000, which blew your dang mind. You pay 4000 for a program and the next launch is 45,000. Yeah. So we're looking at this massive ROI. Now, could we say it's tied exactly to that? No. But like it's something. So you made more than what you had paid in less than what, six months for sure.

Ashley Brock 00:26:49  Oh yeah. So that's what led to December. So I'd already seen the results and like, the conversations were just flowing. I was actually looking forward to sales conversations now. I was like, give me an objection. Like I was so ready. And so the in December I decided, like, I had this thing. Like they don't it's kind of crazy, but I really feel like God called me into my closet, which has not happened before.

Ashley Brock 00:27:09  And I felt like he like, called me to my closet. I got down to my knees and I opened up my hands, and I felt like what he was saying to me was, you trust me with your words, but not your money. Yeah.

Ashley Brock 00:27:20  I'm not kidding you.

Ashley Brock 00:27:22  It was. And he was like, open your hands and let it go and just trust. Like, I have this all figured out for you. And I've never, ever felt like I've heard God so clearly. So then I'm, like, sitting in my car and I'm like, is this really life? Like, did that just happen? And I truly was like, you got to trust it. So then two hours later, two hours later, I go on this zoom call for a training and they pitch this program. They call me on the phone, they're like, hey, it's $50,000. And I'm like, I'm about to pay $50,000. This is what God was talking about this morning in the closet.

Ashley Brock 00:27:52  Like that's how my brain was going.

Jasmine Star 00:27:54  Okay, see, girl, I was so sorry when you said I hopped on a training. I thought you were doing a training. No, no, no, you were just an attendee being sold to.

Ashley Brock 00:28:01  That's exactly right.

Jasmine Star 00:28:04  okay. So they pitched 50 grand? Yeah. To do a program.

Ashley Brock 00:28:09  Yeah. And it's so funny because a week before I felt like God had told me to just have an in-person event in the next 45 days, he was like, you need to have an event. So I in December, like this is the trajectory December 1st. I'm like, God says, let's have an event. I'm like, all right, so December 5th, I get on this training. He's like an you should pay $50,000 for this training. And I'm like, well, I'd just paid 25,000 for this venue and I didn't have it like I put it on a credit card in the event I'm like, yeah, I'm going to have like 300 people here and 45 days.

Ashley Brock 00:28:37  And I have like, you know, 1100 followers on Instagram and the person is across the table like, I don't even think they wanted to take my money. Like, she was like.

Jasmine Star 00:28:42  You're a risk. You're a liability.

Ashley Brock 00:28:44  Yeah. She was like, do you have an event planner? Do you have anyone coming? I was like, no, but like, it's gonna work out. And she was like, skeptic. So anyway, I was like, no, this is this is what I'm supposed to do. So anyway, I had just done the event and then I say, I'm gonna do this training. So I'm over here. Like when that $50,000 situation happened, I knew I was going to have to get some credit cards. Like, I was like, this is about to be a thing. We're about to have to figure this out. So husband comes home, couldn't wait to tell husband what had happened. So Kyle comes home. He walks in our in our bathroom. He wasn't in the restroom.

Ashley Brock 00:29:13  People were always like, what it was. He was in the bathroom and I was like, hey, I need to, like, talk to you.

Jasmine Star 00:29:17  Okay, one. But like, why are people acting like the fool? Like, you think you're not going to be in front of a restroom for your husband?

Ashley Brock 00:29:22  I know what I know. I said that one time, and someone's like, you told him about the 50,000 while I was on the potty and I'm like, no sir. But anyway, so I got him.

Jasmine Star 00:29:30  Let's see. That's some rich people stuff. Because if you live in Southern California, not everybody has a separate commode area. I didn't get a separate commode area until I moved into this house. My husband and I, when I was our bathroom, it was just like, we're just gonna be real close, honey. Like, this is what we do. Wow. Like you talked in the bathroom?

Ashley Brock 00:29:45  Yeah. That is. I'm enlightened now, so. Yes.

Jasmine Star 00:29:47  I didn't make out with this person you like. Come on.

Ashley Brock 00:29:50  So I should change the story for a fact? I'm like, so he's butt naked and we were in the back.

Jasmine Star 00:29:54  That's right. The steam was going.

Ashley Brock 00:29:55  Steam was going. Should we spend 50,000? No. So I remember he grew up in South Georgia. He had never been on an airplane. We met, so his family did not grow up with money at all. And I remember like, walking to him. And I was like, hey, I really feel like God, like told me to do something today. And he was like, what is it, you.

Jasmine Star 00:30:13  Use the God card?

Ashley Brock 00:30:14  I did, but it was true, I know. And he was like, I was like, I think I need to invest $50,000 today. And he said, God told you what? And I was like, no, I'm serious. Like, I really believe. And I told him the story and he he could see how serious I was and for any.

Ashley Brock 00:30:28  This is a story that I share for anybody who has a spouse that like they really want to be on board with the decision, maybe they won't be, but they care about them. Being on board is in that moment. I knew that if I had hesitation, it would transfer to him. So I was like, this is the moment where I'm like, I really do believe that this is what I'm going to do. Like, can we make this happen?

Jasmine Star 00:30:44  Did you use your sales tactics from that 4000 course on, Kyle? I sure did. Yeah, absolutely.

Ashley Brock 00:30:50  He hates it. He's like, did you just sell this girl? Me? I'm like, yes, but it worked. But it was also true. So he ends up saying, I'm actually like, this was his words. He's like, I'm actually more afraid if we don't do it. And I'm like, yeah, honestly. Me too. So I called Chase Bank, negotiated with this lady, got a couple of credit cards.

Ashley Brock 00:31:08  She's like, you don't qualify for this. I'm like, but I will. It's going to work out. I had a six figure day at that event. I was able to pay off the credit cards, was able to pay off the coaching, and that was the first domino that fell. And I truly believe it was from those skills and it just working out like it was supposed to be.

Jasmine Star 00:31:22  That's the end of 2023. And we are.

Ashley Brock 00:31:25  Yeah. No, that was the end of 2023. Yep. And so January of 2024 was my first six figure day.

Jasmine Star 00:31:29  And so we are now February March of 2026. Yeah. And so what happened in 24 and 25 that would lead you to build the agency. And can you talk about the structure of your business? Yeah.

Ashley Brock 00:31:41  Yeah. So basically what we do now is we teach a man to fish. So we basically teach people how to do their own advertising. And most people say advertising and they think Facebook and Instagram. But what I did at the agency was Facebook, Instagram, Google, YouTube, TikTok, Pinterest, LinkedIn and beyond.

Ashley Brock 00:31:56  It's like knowing where to put the allocation of the budget, not just like all in one thing. So that's what we do now. And so what happened? The short story of going from where we were to then is how the six figure day, that same people who now she's one of my closest friends. I then paid her $125,000 six months later to get to work with her even more closely because, like, it had just paid off again. Oh, great. And she's like, well, you should be in my top three to be, like as close as possible. I'm like me, me too. So I called Kyle with that one. And this is the best part I call Kyle. It was like the middle of the day. I was like, hey, baby. He's like, what did they sell you? And I was like, yeah, he's 125. He's like, it paid off before. You'll make it back again. Like he believed in me so much. It's like paying for teammates expertise.

Ashley Brock 00:32:39  It was just we did that. So. And that's what led to a $1.4 million day in January of 2025.

Jasmine Star 00:32:46  And so now the structure of your business, what is the nature of your business? You have an agency and you have like self-serve. And then you have a mastermind like what is this?

Ashley Brock 00:32:55  Basically there's three tiers. So we have one. That's the course. It's like the just do it on your own and then you get some feedback from my head coach. Then we have our mastermind which is only six figure entrepreneurs and above. And then we have my top tier which is only $3 million businesses and above. And it's a group of 15 and that one's full. So we basically have three different tiers offers. Yeah.

Jasmine Star 00:33:14  And so that is your main focus for 2026.

Ashley Brock 00:33:17  Yeah.

Jasmine Star 00:33:17  That's it. And then your vehicle for getting people. So you are doing your own ads on the front end to get them into a what?

Ashley Brock 00:33:24  So everything that we do is basically just like the events that we did, those two events that we did, both of them, which were 300 people that had never known me.

Ashley Brock 00:33:33  Both of those were there was no. There wasn't even a lead magnet, and it was just straight ads to a channel. And people were paying $1,500 per ticket because the the structure of the landing page, I gave that credibility. I use some of this messaging. It just went straight there. I didn't have any other steps. It was just go to the event and show up at the event I teach you and then I sell the program. It's crazy how so many of my clients have a more robust funnel than like the funnel I did to grow from where we are.

Jasmine Star 00:33:58  And so your main focus in the business before we get into the maker, because before we get into the maker part, I want people to understand you, the maker. Yeah. So you can figure out how to reign on this front end because you're talking about the relevance and the articulation identifiability. But your secret sauce is really understanding how did you make it, because you become the vehicle that people then believe. Totally. And so if we identify this is the structure, this is your credibility.

Jasmine Star 00:34:21  You have a DIY working with a coach. You have a mastermind and then you have the over 3 million. Yep. And then what are the promises? Like tier one? You're learning how to set up your app.

Ashley Brock 00:34:31  It is all about. That's exactly it's set up.

Jasmine Star 00:34:33  Okay.

Ashley Brock 00:34:33  Like, your goal is that you can set up these ads on all these platforms. Tier two is where we kind of lead into a little bit more than just ads. That's why the event we have is called Launch Your Ads Live, where its entrepreneurs are coming in. They're bringing themselves and their team. So like they can bring a couple people from their team. And then one setting up a YouTube ad over here, one setting up a Google ad over here and getting feedback. So that's the launch your ads live. So they get the two in-person events. They get the support from me because in the first option they get support from my head coach. In the middle, they get me, they get my brand lead, they get my setup lead, they get these other LinkedIn expert, the Pinterest expert, and the in person event.

Ashley Brock 00:35:07  So it's much more than just ads. And then the top tier is there's there's more access to me. So we do an audit of your business. We do a one on one day together. We have an international trip that's more about like scaling your business than just ads. So those are like the three tiers that we built out.

Jasmine Star 00:35:21  This is fantastic.

Ashley Brock 00:35:22  It's fine.

Jasmine Star 00:35:23  And so I wanted to make sure that as we get into the rest of it, people understand, like, the heart behind what it is that you do and who you are. Yeah. Because it goes back to a lot of, like, the messaging. Who are you speaking to? And I remember listening to you having a conversation. You're just like, right now where I am is I love seeing small business owners and this is who this podcast is for. And so we're going to finish out the rest of this rainmaker structure so that people leave this podcasting knowing you, knowing your intention, and then them trying it on their own and then following and joining your journey.

Jasmine Star 00:35:52  However, they get intercepted.

Ashley Brock 00:35:53  Amazing.

Jasmine Star 00:35:53  I love this.

Ashley Brock 00:35:54  I love it.

Jasmine Star 00:35:55  Okay okay so we are relevancy articulation identifiability necessity. And now we're at m m memorability.

Ashley Brock 00:36:02  And I have a great example. So the reason that I rhyme the reason I use alliteration is so intentional because that's how people remember. That's actually what the brain needs to latch on to something to say. I get this now. And so memorability. This is how you stand out. So I have a perfect example. So we just bought an office building for my office was like a big deal. So we got an office building and the person who was doing it, he owns a construction company, and he has a construction company where they focused typically on the basement. So on his Instagram it said, we renovate your basement. I was like, that's not memorable. So I was once I once I have something on my brain, I get fixated on it. I'm like, I will solve this and my brain goes to work.

Ashley Brock 00:36:43  Does your brain dead? Yes. So I was laying in Hawaii. In Hawaii on vacation, not supposed to be thinking about ads. And I'm laying there and I made a rhyme and I was like, this is gonna be perfect. He's gonna love this. And so the next morning, I said, hey, I have a new tagline for your business that people can remember. And he was like, hit me. And I said, next time someone says, what do you do? You're going to say, we renovate and elevate your basement to take your bottom level to the next level. And I was like.

Jasmine Star 00:37:08  That's.

Ashley Brock 00:37:08  Good. Yeah. I was like, it's so simple. You don't have to overdo it. It's just like, oh, it's the bottom level. That's exactly what I want. And just having something that you say, like, I love I know the shirt that we did, like you had this thing that you say, those things that you say. It's how people remember you.

Jasmine Star 00:37:23  We have to add context. We actually came in. This is not going to be on the video, but it will definitely go out on social. Yeah. Ashley and her team brought in a t shirt that says Rainmaker. And I was like, this is so cute. She's bringing me swag. She brought me a bracelet that said Rainmaker. I thought it was so cute, but she's like, look at the sleeve. And then it has her logo and my logo on the sleeve. And I was like, oh my gosh, this is so cute. And then she's like, turn it around. And on the back. Is it saying that I say every time I go to the gym? Yeah. Didn't want to do it, glad I did. And so to me, when Ashley is describing what we say for memorability, she was able to identify something and put it on a sweatshirt as if it was something that I owned. And this is taking the bottom level and turning it to the next level.

Jasmine Star 00:38:06  That's right, that's right.

Ashley Brock 00:38:06  That's right.

Jasmine Star 00:38:07  That's right. Okay, but wait a minute. So somebody says it's like, oh my gosh, but I don't have Ashley to be thinking on a beach in Hawaii for me. What do you recommend for people to start doing?

Ashley Brock 00:38:15  I can just tell you the prompt to type into ChatGPT and give it this info. Well, don't hold down. Okay, so here's what you're going to do. You're going to go into ChatGPT and you're going to tell ChatGPT exactly what you do, who you do it for, and why you're better than anybody else that does that. I want you to tell it your tone. So wait, maybe you're very direct. Maybe you're funny. Maybe you have a sense of humor. Like, really give it all these details to say, here's who we are, why we're different, why we're better. And then say, I need a short tagline. And like, like we talked about on Jasmine's podcast, we need it to be memorable.

Ashley Brock 00:38:44  So I really want to use an alliteration or a rhyme so that it sticks with people's brain. Yeah. And so you can even copy and paste some of your text from maybe a caption that you liked, or an email you liked, or a bit of your website. So here's an example of my text and then say, help me create a tagline that people can remember specifically for my advertising or marketing. And so it'll give you a bunch, and sometimes it'll hit it right off at the beginning because you're telling it you want an alliteration or a rhyme. So it's going to use your context of your industry and make it good.

Jasmine Star 00:39:11  That's good. You're right there already. We're already hitting the ground running.

Ashley Brock 00:39:14  Yep. Someone's gonna be like that's right. Avoidance. These are just some things I made up that I think you should avoid. Okay, good. So when people speak about what they do, they're human. So they talk about their thing first. Okay. So it's like, hey, when you enroll or buy social curator, whatever it may be, you get this.

Ashley Brock 00:39:34  And it's like instead, what if it was like, here's the payoff that you get when you have this. People just put it in the wrong order. And so I would so much rather you say, what is the payoff of what I do and put that first and then. So that's step number one which ties to step number two is I do not like when people say if basically ever. Okay. So I don't say if you enroll in the mastermind you get this. I say when you enroll in the mastermind, I just remove if from my vocabulary. Pretty much. I also like doing and instead of but which I actually noticed that you do. I don't know if you know that, but you do it often instead of saying, here's the thing that we're talking about, but it's like, yes, this is hard and it's going to be so worth it. Like, I love saying the and and then the other thing that sometimes I think we all do it sometimes, but I really like to know that there is one person that's talking in the camera and it's one human.

Ashley Brock 00:40:21  So instead of saying, hey everybody, hey y'all, it's like, hey, are you struggling to get the right people to find your business? Like, this is what you can do. So I really try to just always know there's one person and speak to that. So avoiding it like being assumptive, assuming they're going to buy, saying the payoff first and the program and not using, but because it's like a negative connotation I love that.

Jasmine Star 00:40:41  Yeah that's good k for knowledge.

Ashley Brock 00:40:44  So k is knowledge what you know about them. So my rhyme for this one is lingo is bingo. I have an example. So I have a client who's a speech language pathologist and her ad her number one best performing ad. It was just pink and it just said SLPs, are you tired of soap notes? And I don't know about Jasmine, but I know when I read that, I was like, do you have a typo in your ad? Cristine I'm like, what's that soap? And why are we talking about soap? I was like, I was really confused, but that's the lingo.

Ashley Brock 00:41:12  She was saying. Speech language pathologist. Are you tired of using soap notes, the soap notes, or this like thing that they have to do? And so it actually hit because the lingo is bingo, because it tells them that you know what you're talking insider. You're an insider.

Jasmine Star 00:41:23  That's right.

Ashley Brock 00:41:24  That's it. So knowledge is really simple. It's just like let them know that you know the lingo.

Jasmine Star 00:41:29  Okay. So relevancy articulation identifiability necessity memorability avoiding knowledge E for energy.

Ashley Brock 00:41:39  That's right. So energy is it. It's so hard because it's similar to articulation. But I feel like articulating is taking what you're communicating it and adding some like some of your personality to it. Energy is like really how you're showing up overall. So I had a batch day where my poor, poor videographer, I was in the middle of reading the teleprompter and I just started crying and he was like, he'd never seen it. So one of the songs that he knows I like to pump up to before we do a batch recording day is unstoppable.

Ashley Brock 00:42:10  So he just walks over to the phone and just turns on unstoppable. And he's like, I'm unstoppable. And I'm like, it.

Ashley Brock 00:42:17  Feels very stoppable right now. Like I was just having.

Ashley Brock 00:42:19  A really bad day because my I did not protect my energy that day. I was tired, I didn't get enough sleep. I decided to respond to client and team messages in the middle of batch day. I was doing so bad in that.

Jasmine Star 00:42:29  No, there's no judgment. There's no judgment. Do you know that? Right before I came in here, I was like, I opened up my laptop. I was like, are you going to do this?

Ashley Brock 00:42:35  Yeah.

Jasmine Star 00:42:35  Oh, no, you will not do this.

Jasmine Star 00:42:37  You got to preserve.

Ashley Brock 00:42:39  Oh, you do, don't you do, because your brain will get started.

Jasmine Star 00:42:42  Absolutely.

Ashley Brock 00:42:43  And I have really learned that. So I even with my workouts on batch days now, I won't do a weightlifting workout like I will. I will just walk with my vest.

Ashley Brock 00:42:51  I will do maybe a couple push ups and stretch. But like load is load, whether it's mental or physical. And so I preserve my energy so that when when you're seeing the ad, you're like, oh, that person is just like you can tell they're feeling good, like their energy is there.

Jasmine Star 00:43:06  Okay. But somebody once told me, how you make content is how people feel. Content. Absolutely. But don't you think it puts us at a disadvantage on a batch day? When you're looking at this and you're like, I ain't got it today, and there's like 12 pieces right here. What do you do?

Ashley Brock 00:43:19  I, I mean, I.

Ashley Brock 00:43:20  Really did call that day early. I had paid him, I had blocked the day. It was a mess. But I was just like, I, I people will watch this and be like, something's wrong with her. She's agitated, she's frustrated. And so I really did stop the day that day. And it really helped me because I feel like I wasted a lot of time and energy and money on everybody's part.

Ashley Brock 00:43:36  And I was like, I will take care of my energy now. I think the the challenge that my clients I c make or anybody that's making an ad is they will try to do it in between a bunch of things. So just get yourself into the flow and protect yourself so that you're not doing a rushed ad or a stressed ad.

Jasmine Star 00:43:52  Okay, so can I add something and then you can tell me I'm wrong? Tell me. I love when people tell me I really do.

Ashley Brock 00:43:57  Okay okay okay.

Jasmine Star 00:43:58  So when it comes to energy, I don't have, most of the time I don't have the chutzpah or the wherewithal or the cajones to look at my videographer and just say, today is not the day. So instead of going down and, like, beating myself into submission. I will think of somebody beyond me. So it seems like for the past few years when things have gotten, like really hard and it's just not the day to create content. I know it's not the day. And then I just think about my daughter and I'm just like, who do you want her to be? How do you want to show up? And when you look at her, when she's having a really hard day, you would think, I know what that feels like.

Jasmine Star 00:44:29  And here is a few things. And I just figured that when I started putting myself out of the way and be like, you put her first, I was like, dang, I'll have 1700 bad days for you to have one good hour. And that was like an energy shift for me, so that people can hate that too.

Ashley Brock 00:44:44  But I don't hate it. I think that is utter mental strength. And I think and I think sometimes we have that ability to turn it around. In that day I couldn't like I was.

Jasmine Star 00:44:54  Just like, oh, you should.

Ashley Brock 00:44:55  Have. But that's like, honestly, if you just prepare yourself to have it like an automatic replacement thought, yeah, that really can't. You can't you can't actually turn things around. So I'm gonna try that next time and be like, next time you're about to go down the hill, we're gonna have.

Jasmine Star 00:45:08  That music on and you're gonna think about your baby boys, and you're gonna think about. I'm gonna be in Hawaii.

Ashley Brock 00:45:12  That's it.

Jasmine Star 00:45:13  I'm going to show them with that. What's that?

Ashley Brock 00:45:14  That is it.

Jasmine Star 00:45:15  Okay. That leads us to our. Let's close this rainmaker on out.

Ashley Brock 00:45:19  That's it. R is reputation, so it's why they'll believe you over anybody else. So just like that example I gave at the beginning, the moment that Stacy said, hey, I have an eight figure business. And automatically someone's going to say, I'm going to trust you. So I'll tell you the rhyme I have for this one. I feel like I have a rhyme on every one is credibility does not negate humility. I think people are like, I don't. I feel like people always say that like, Ashley, I don't want to say that in my ad, I feel draggy. I'm like, the reason that they will watch your ad is because they trust you. And, this example. So I was at a mastermind in my sales coach, who's now a friend, wanted me to teach something because I had a really good launch using the frameworks that they had said.

Ashley Brock 00:45:58  And she was like, can you teach the mastermind? Well, not many of them knew me. So I go up to the front of the mastermind, and some of them are like texting. And she stops and she's like, Ashley, Ashley! She's like, please stop. She's like, hey everybody, will you listen to Ashley real quick? Ashley, we tell everybody why they should listen. She was like, well, this is my third million dollar launch in a row. And everybody was like, okay. But I felt guilty, I really did. I was like, I don't I don't want to say that I had something that they didn't have. So I'm like, I'm just gonna do like this. And she was like, no, that's the reason they're going to listen. Just say that. And so now it's something I've overcome is humility is not negated by communicating your credibility. So I even today saw one of your ads and I'm like I want to like put a little nugget at the beginning, I really do.

Jasmine Star 00:46:36  Okay. Well what nugget would you put?

Ashley Brock 00:46:38  I'll show you the screenshot of the ad. I had an idea for you. I was like, I just I want you to be able to say because because people that don't know you, they're like, man, she's beautiful. She's so hardworking. And then they click on the profile and they trust you. But what if they don't, like, go to their brand new? I'm like, I just want to.

Jasmine Star 00:46:51  Okay, well, just tell me right now. Let's bring it out.

Ashley Brock 00:46:53  Okay. So let's talk about some stats. What stats would you be most proud of for the class that you're selling right now? You have a is it a masterclass you're doing.

Jasmine Star 00:46:59  It's a free masterclass okay.

Ashley Brock 00:47:00  So tell me what are some stats that would relate to the content that you're going to teach in the masterclass?

Jasmine Star 00:47:05  Like stats like what do you mean like Maybe.

Ashley Brock 00:47:08  So what? What are the topics that you're teaching within.

Jasmine Star 00:47:11  How marketing has changed in 2026 and how we play within the new rules of marketing? Okay.

Jasmine Star 00:47:15  So they're going to come and they're going to learn the four best things that they could do for their marketing in their business.

Ashley Brock 00:47:20  Okay, great. So for example, I have been doing ads for a decade. How long have you been killing it with social media?

Jasmine Star 00:47:28  easily a decade.

Ashley Brock 00:47:29  Okay, so that's great. So for over a decade, you've grown to hundreds of thousands of followers, maybe a million across all your platforms. Right? Over. That needs to be said more in your ads. You say that at the beginning and more people will watch.

Jasmine Star 00:47:42  Can I tell you my limiting belief? Tell me, is that, like so oftentimes I'll get introduced as an influencer, and every single time I will say, no, I'm an entrepreneur with influence. So what I don't want to come across, as is my advocation for, oh, you're going to become an influencer and like, no, you're going to become an entrepreneur who's like a badass who knows how to sell. Yeah, it's on the back of all this other stuff, but I don't want to posture because then I also think that somebody is like, well, I'm not going to get millions of followers on the platform, so why would I come to this class?

Ashley Brock 00:48:09  Okay, so here's what I would say.

Jasmine Star 00:48:10  Yeah, rip me a new one.

Ashley Brock 00:48:11  Yeah. So let me ask you this before I tell you that. Why do you think people are going to say that?

Jasmine Star 00:48:15  Because that's a lot of times what has been said.

Ashley Brock 00:48:18  Okay. Okay.

Jasmine Star 00:48:19  So she's an influencer. I was like, no, son, I don't get paid to talk about somebody else's product.

Ashley Brock 00:48:24  Yeah. So we're going to say this then. Okay. So so you have strong conviction for what you've done. I love this. We're the same when we're like, no, this is what we do. Okay. So I would say I'm an entrepreneur that's grown my business to over a million followers across platforms. I've been doing social media for over a decade, and there's there's no one you can figure out the way, but there's no one that has X, Y, and Z that is teaching social media the way that we're teaching it for 2026. Like, you're building that credibility from the beginning and saying entrepreneur. And obviously, because your messaging is you're targeting the algorithms going to pick up on, oh, she's saying entrepreneur, not influencer creators.

Ashley Brock 00:48:55  So it's going to be likely to show to more influencers.

Jasmine Star 00:48:57  Okay, good. So you're staying of a night in Newport. And so I want you by the pool tomorrow. And then.

Ashley Brock 00:49:03  I.

Jasmine Star 00:49:03  Want you to wake up and be like, Jasmine.

Jasmine Star 00:49:04  I got your I got your jingle. I'll be like, I got your rhyme.

Ashley Brock 00:49:07  Love you so much. Here's your ad script.

Jasmine Star 00:49:08  Thank you. Nice one. Thank you.

Jasmine Star 00:49:11  I love that I hear that, I hear it, and you know what it's like. You will either fight for your limitations or you're gonna find a reason. So I just have to go back and be like, what is the reason? And am I willing to try it? And there are very few people, you amongst them, that would be willing to do whatever it takes to test to see if we get a different result.

Ashley Brock 00:49:27  Might as well. Yeah. What if. Oh God, I couldn't even imagine with you. I mean, you've worked so hard for this credibility.

Ashley Brock 00:49:33  You got to say it.

Jasmine Star 00:49:33  I.

Ashley Brock 00:49:34  Know.

Jasmine Star 00:49:34  Yeah, I know okay.

Jasmine Star 00:49:35  That's my biggest takeaway. That is my biggest takeaway.

Ashley Brock 00:49:38  That's so good. And there's more coming tomorrow too.

Jasmine Star 00:49:39  There is, there is.

Jasmine Star 00:49:40  I know like some people who are not watching, I've invited her to my mastermind, and.

Ashley Brock 00:49:44  I invited Jasmine to my mastermind.

Jasmine Star 00:49:46  Out here, like masterminding cross pollinating. And I think that that's so much of the synergy that you and I would be able to create, because I believe that marketing and branding is like a tenant. And then what you do on top of that is you expand it. That's right. And so like Batman and Robin over here trying to like, blow up your businesses in all of the best ways, just like Kapow! So we want people going to win with paid ads. Yes, podcast. Yes, we want them listening to all of your free content. I know you do behind the scenes content. I don't share the T on what you've investments you've made and how you're applying it to your business.

Jasmine Star 00:50:17  And so there's a lot of goods there. And so we're going to get them to your podcast. They're going to go deep with you. You're on all social platforms. Yeah. You are going to see one of our ads I guarantee it.

Jasmine Star 00:50:27  Oh yeah. That's why I came across there 100%. That's the goal and.

Jasmine Star 00:50:31  That's the goal. And you are the goal. And this is credibility. And I want to say thank you because you are highly relevant. Your articulation is on point. You have identified who you are for you have become a necessity in my business life and now in my mastermind. You are highly memorable, especially when you bring in gifts for people to have you avoid by teaching us what not to say. You are highly knowledgeable. Your energy is a 12 out of ten and your reputation precedes you. Oh, thank you a thousand times over. Thank you for watching and listening to the Jasmine Star Show.