The Jasmine Star Show
The Jasmine Star Show is a conversational business podcast that explores what it really means to turn your passion into profits. Law school dropout turned world-renowned photographer and expert business strategist, host Jasmine Star delivers her best business advice every week with a mixture of inspiration, wittiness, and a kick in the pants. On The Jasmine Star Show, you can expect raw business coaching sessions, honest conversations with industry peers, and most importantly: tactical tips and a step-by-step plan to empower entrepreneurs to build a brand, market it on social media, and create a life they love.
The Jasmine Star Show
3 Rules I Follow To Get Real Results In Business And Life
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I didn’t want to talk about this… but here we are.
At the start of the year, I joined a new fitness program—something totally outside my comfort zone. And I wanted to quit four times in the first week alone.
But I didn’t.
This episode is about what that journey has taught me—not just about health, but about business, consistency, and what it really takes to stick with something when it gets hard.
Because the truth is: everything you want comes with a cost.
Are you willing to pay it?
I’m sharing a mindset framework that’s helped me stay committed through discomfort, and how it applies whether you're trying to get in shape or build a 7-figure business.
Let’s talk about fear, doubt, discipline—and choosing not to quit.
Click play to hear all of this and:
[00:00] Opening up about a personal transformation for accountability, connection, and growth.
[02:30] The fear of failure and the vulnerable question: "Will this actually work for me?"
[03:20] Lifelong body image struggles and how they shaped Jasmine’s identity and confidence.
[04:57] Realizing the parallels between business and fitness: discomfort, doubt, and discipline.
[06:35] The mindset shift: follow the “recipe” before adding your own flavor.
[10:12] How to overcome distractions that try to sabotage your growth.
[15:14] Why the “messy middle” is where most quit—and how to push through by focusing on your future self.
Listen to Related Episodes:
- How I Maximize My Experiences and Investments to Reach My Next Level as a CEO
- Inside My $50K Investment with Gary Vee’s Team: How I Make Smart Business Investments
- The Real ROI of Personal Development
📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧
For full show notes, visit jasminestar.com/podcast/episode622
Jasmine Star 00:00:00 It's not the absence of distractions that help you get a result. It's the active choice to choose and be in the distraction and instead say, I see it and I'm going to do the work. Have you ever had a friend who becomes vegan or, I don't know, went to Harvard University or. Hold on. Is you is it Harvard University or college? C I don't even know. I don't even know. But listen, if I had a friend who went to Harvard, I'm sure I'd hear like five times over. They went to Harvard, at least on a weekly basis, or somebody who bought, like timeshare or somebody who went on their best vacation. There are these things that people will say again and again around a particular topic, and they won't stop about it. I don't want to be that friend. And yet here I am saying I joined a new fitness program at the start of 2026. But the reason I'm saying this is for a couple of reasons. Number one, when you say something publicly, it's harder to quit.
Jasmine Star 00:00:45 Ooh, I really want I mean, like first week I wanted to quit like four times. Had to heaven. I'm not a quitter. And I was like, this thing is hard. Number two accountability. I want to be able to do other things and set my goals along with other people. And three, to document the process of doing a new program, something that I hope changes my life. Now, I've been pretty open about the business related programs that I have invested in in the past. Like you've been listening to the podcast for a while. You know that I spent $50,000 on a four month mastermind with Gary Vaynerchuk or $100,000 business coaching program, but this is a health and fitness program. Ooh. Dun dun dun. The time of this recording, I have been in the program about a month, and let me tell you, it's absolutely hard and it's awkward and I'm totally out of my comfort zone. I have gone from feeling really frustrated to elated to cursing at my dumbbells at 5:00 in the morning, but I haven't quit.
Jasmine Star 00:01:38 But let's be real, I wanted to quit.
Jasmine Star 00:01:40 I really, really, really.
Jasmine Star 00:01:42 Wanted to quit, but I haven't. And this whole journey has reminded me of the past programs that I've gone through. I've invested in a $20,000 program on how to build a sales team. I invested in a $25,000 program on how to build a SaaS company. I invested $2,000 in a program on how to create effective webinars. I am not new to starting and completing programs, and I'm not saying this as like a flex of like the money I've spent. It's literally I'm just saying there's a track record I will invest in education, but this like this fitness program, it feels very different. It feels different because it is different. And because of that difference, I've walked around with this fear that it's not going to work. I invested thousands of dollars for an online nutritionist and a fitness trainer to deliver results. I've seen their results, but I'll pause because I didn't just find somebody online. I was like, you, you're great.
Jasmine Star 00:02:32 I've been watching for a few years without actually thinking or believing that that person can actually get me results. I wouldn't say I was skeptical, but I've always been a skeptic. My friend joined this program and they got results that just blew me away. And so when I saw very wonderful, amazing, average women getting results, I was like, okay, I'm very average when it comes to fitness. And so I want to do this. So I know the program works, but like Loki, I was wondering if it'll work for me. Will I stick with it for the entire six months? Will I keep it up when I'm traveling? What if. And I'm, like, totally being honest here. What if I don't want to pay the cost of what I actually want? Am I truly willing to change my eating habits too? For the first time in my life, see abs underneath the layers of non abs. You know, it's like, do you not have never. Who cares? Nobody cares about this, I don't care.
Jasmine Star 00:03:24 I've never worn a two piece bathing suit in my life. Like I can't even like when I was six years old, I were a baby. No, I it's just not who I am. And it's never been a part of that. I have struggled with my weight my entire life. I weighed £172 as an 11 year old. I wasn't even five foot tall and I weighed more than my dad. I wore t shirts over my bathing suit growing up. I would jump in the ocean and wear a shirt that weighed like an extra £5 just because, like underneath a t shirt.
Jasmine Star 00:03:50 Can they really see me?
Jasmine Star 00:03:51 I mean, as a kid, that made sense. Kind of sort of rational. As an adult, I am the person who will still wear a cover up in jean shorts at the pool. So the concept of me baring my belly in public is so thoroughly foreign to me, like you don't like it hasn't even seen like the light of day since, like the second Bush administration. Okay, I got off track.
Jasmine Star 00:04:08 Hold on. Let's get back. Okay, okay, I got off track. But what I really want to reiterate is that it's not a program of fitness. What I, what I came to was a realization that this program comes at a cost. And I worry that when I get to the point of the program, that I might not be willing to pay the cost. I'm about a month into the program, and I've been able to reflect on the framework that I created when I was overwhelmed in other programs, so I will pause. If anybody here has ever taken an online course or a program or done anything along that, everybody gets to a point to where you say, oh, I'm not sure this is for me. I'm not sure this is work. I don't know if I can actually finish this course. I don't know if I want to stay in this membership. That's normal. And most people statistically, do. You know that less than 10%, less than 10% of people who buy an online course will finish the online course.
Jasmine Star 00:04:57 So that's the the average will not finish. And so I have been accustomed to buying programs, getting to a point where I'm like, this is uncomfortable, I want to quit and then I don't. So I started realizing, okay, you don't really quit on programs. You're not going to quit on this one. What is a framework that you can look through? So as crazy as it sounds, business and fitness have a lot to do with each other. You need a very similar mindset. You need a similar discipline. You need a level of consistency to get real, long lasting results. And here's the crazy thing. Being in this fitness program has made me wildly empathetic to my clients going through the consistent 10-K program. Many of those students like me, they signed up and they're struggling with the same fear and doubt that I have. Those students are wondering, am I going to get results? They wonder if it's going to work. They wonder if they will work. They wonder if they're going to be willing to pay the price for the results that they want.
Jasmine Star 00:05:48 And just like me, they have been paired with an incredible coach to ensure accountability and the support that they need to get real results. So what I'm about to share with you now are the three most valuable insights that I have learned after completing and investing in business and now fitness programs. Okay. Number one. Leave the past behind you. There's this temptation to think that everything you know or you've learned about a topic like, like marketing or like lifting weights or like creating an offer or like meal prepping. Okay. You think that, oh, because you had that. Well, it's going to be a stepping stone into the next thing you learn. And it will, but not in the way that I suggest. Whenever I'm in a program, I go all in. I only do what the program tells me to do in that moment. I don't incorporate other things I've learned. I don't use my experience to contradict the lessons or the teacher that that current program is teaching me. I don't let things I've seen on social media impact my perspective, at least not yet.
Jasmine Star 00:06:45 You see, I want to follow the program like a recipe. Now, this is what I tell students on the consistent 10-K every single time that people who get results follow the recipe. I can't tell you how many times I've been working with entrepreneurs. And they'll they'll tell me, like the equivalent of, well, you see, I added salt at the beginning. No, no no no. When was the salt supposed to come? Adding the salt is coming in. Step eight. What are we doing? Adding in step two that changes the recipe anytime you're in a program. The program was laid out as it should be. So when it comes to follow the recipe, I don't know about you. Like sometimes I'll make like cookies out of a bag. Here I am talking about a fitness program and I'm talking about cookies out of bag list and let your girl be. They'll say, don't melt butter. They'll say you softened butter as part of the recipe. But your girl who's just too rushed.
Jasmine Star 00:07:32 I actually don't own a microwave. So instead of waiting for the butter to soften, what I will commonly do is I'll put the butter over the stove, over low flame, and then it melts, but then it melts too entirely, so that when I put it in the cookie recipe and I add the egg, it's just a little wonky. And then I wonder, why aren't my cookies coming out the way they should? Because they asked for soft in butter. And what I did was boil butter. Or like, how do you what is it? Heating butter. Boiling butter. I made the butter bubble. That's what I did. Then I wonder why aren't my cookies taking the way that they should be? Because I did it wrong. I didn't follow the recipe. When I'm in a program, I follow the recipe. That's exactly what learning a particular methodology is like. If I want to bake a cake that looks and smells and tastes like your cake, I need to follow your recipe, not add my own approach.
Jasmine Star 00:08:16 At least not yet. Now, yeah, I can experiment in the future once I followed your specific recipe, and then I can determine if I want to add cardamom or cinnamon. I want to change the recipe to suit my desires, but not before that. I have to follow the recipe before I decide to change a recipe. So when I started this fitness program, they had me consuming twice the amount of carbohydrates that I normally eat. Like, I was like, I'm on a carb overload now. During our consultations, I tried telling them no way, carbs of the death of me. I eat very little and very measured portions. Me and carbs never. They're the devil. But do you see what I there? I took my past without the results I wanted, and I tried telling them that their approach wouldn't work for me when they're selling me on the result. So immediately I, like, stopped myself. I was like, wait, wait, wait. They get people the results I want, the results I don't have.
Jasmine Star 00:09:10 And my way clearly wasn't working to build the muscle that I wanted to. So then I stopped talking and I left the past behind me. The crazy thing is that I see this happen all the time in the consistent 10-K program. Like, I'm literally watching my my students say, oh, I've tried these things. Like, Jasmine, we know you teach that and I've tried that before and it didn't work okay. But they used their past to fight for their limitations. Now we all do this. It's our brain trying to protect us. But when you're wanting an outcome that you've never had before, you need to do things differently. When I'm in a program, I reserve the right to my opinion. Only after I have fully followed the program I have committed to the program. I have completed the program. So here's to more carbs, baby. Let's carve up. Okay, the second insight I wanted to share with you, as somebody who's built an eight figure business based on the programs and people and the coaching that I've invested in, is to stay present and follow the path, stay present on the path.
Jasmine Star 00:10:12 In every program I've ever done, I've battled distractions. In the beginning of every program, I start on fire like, oh, I'm ready to go. You can't stop me from conquering my goals. And then about two weeks in the program, I start finding reasons. Oh, I need to slow down a little bit. No, I don't intend for it to happen, but it just does like the newness of it wears off. I realize how much of work is going to be needed. I start finding other aspects of my life that are suddenly oh so important. This is so important. That has to wait a little bit. Here's a perfect example. When I started the fitness program in January, I was literally a cliched version of myself saying things like New.
Jasmine Star 00:10:46 Year, new me.
Jasmine Star 00:10:47 2026.
Jasmine Star 00:10:48 Is my year six pack in 20, 26.
Jasmine Star 00:10:52 Like I literally say that I, I, I turned to my husband. I was like six pack in 2026. I want to punch myself in the face.
Jasmine Star 00:10:57 I want to shush that version of myself because she didn't know what she was talking about. Like, it's like I'm like two weeks in the program and then all of a sudden, like, my muscles are sore. I'm walking around like, I just wrote a horse for like 18 hours, and I'm meal prepping protein pancakes over the weekend. And I host my in-person mastermind event, and there's 27 figure female entrepreneurs in Newport Beach. And they they join me for this event. And it's filled with incredible speakers and networking and leadership development and lots of delicious food, lots and lots of delicious food. Now, normally I just take a YOLO approach to eating at my event. Hey, like the calories don't matter when you're scaling your business, babe. Just remember, okay, normally I get so nervous hosting events that I don't really eat anything all day, but I drink copious amounts of coffee and then by the time dinner rolls around, I scarfed down everything in front of me. But this time, this time is different.
Jasmine Star 00:11:52 I plan to eat a full protein focused dinner before leaving my house the night before the event. Then the day of the event, a protein and carb and balanced fat breakfast I planned like my pre-planned snacks. They were like.
Jasmine Star 00:12:05 Specific.
Jasmine Star 00:12:06 Snacks. I knew what I needed to eat for lunch and for dinner. I reviewed dinner menus in advance, so I knew what's going to be the best thing for me to order, so I wouldn't get tempted and divert from the plan when I did a program to learn more about sales. Okay, so we're going through this and I just want to apply it to business because actually, you don't really care about my fitness journey and I totally respect it. But I'm saying the principles that we're applying here. So now let's get the same example and applying it elsewhere where it's going through a program to learn more about sales, I found myself getting just as distracted, but this one was a little bit sneakier. My distractions were other things in business, so I wasn't slacking.
Jasmine Star 00:12:39 I was simply diverting my attention to something else. When I had proclaimed that that that sales program was going to be my focus. But really by saying it's not really a distraction, it distraction. It was a distraction. A beautiful, sexy distraction keeping me from focusing on the most important thing, which was getting through that sales program. When I noticed it was happening, I immediately saw it for what it was, and I asked my assistant to schedule all my tasks and program lessons in the first part of my day. No B.S. you start here. Do not pass go. Do not collect $200. You do this so that I could stay focused on everything else. When I coach on the inside the consistent 10-K, I remind students that distractions will come and they're always going to be part of your life, even if you're not even in the program. Distractions will come. But it's not the absence of distractions that help you get a result. It's the active choice to choose and be in the distraction and instead say, I see it and I'm going to do the work.
Jasmine Star 00:13:33 So the last insight I want to share that has helped me not just complete, but really get incredible results from programs I've done, is to focus on the future. Now, you have probably heard me say this term before the messy middle, right? Like the part of the journey that feels like nothing is working. And you're right, because it doesn't feel like it's working. You feel like you're walking blind and you're standing at a halfway point and you realize, okay, I've come too far to go back. And on that note, I don't believe you can never go back. You can't go back to who you were then, right? It's like you can't go back to meet or be who he wanted to be when you first met. Your business will never go back to what it once was. Why you're not the same. By the time you get to the middle, you're not the same person as who you were in the past. And what you want to do is you want to cling to the past as if that's going to change anything.
Jasmine Star 00:14:23 You can't go back anymore. You've already stepped out. So your only decision, I'll be very honest, is because you will try to go back to that person. You'll try to go back to that situation, you'll try to go back to that business and realize it's not what it is you imagine. Of course not. It's the same you're not. So in the messy middle, you know, way more than you did before. In the messy middle, you have to count the cost of quitting. Instead of finishing in the messy middle. You have to acknowledge that if you quit, you'll feel worse than you did before, because now you know what it takes to get the result you want. Now you know when you look at somebody with a flawless webinar or a six pack or an all star sales team, you're going to know what exactly it takes to get there. You'll know how hard those people work. You know the sacrifices they make. You can no longer blame luck or just tell it, or that you didn't know what to do because you do.
Jasmine Star 00:15:14 You do know what you need to do, but you're just not sure you want to do what's required to get the result you want. And that's why it's so important to focus on the future. In the messy middle, it's messy. In the future, you have what you're working so hard right now to create. You're experiencing the benefits of your dedication, your experience, and the benefits of your focus in the future. You've proven to yourself that you're the type of person who finishes what you set out to do. You are the type of person who earns your results. As crazy as it sounds. You need to imagine the results as if you already have them right now. I want to tell you something. I read this something like, I don't know, 5 or 6 years ago. The brain doesn't know the difference between imagination or reality. Okay, like this is facts. Like this is science. This is not me trying to be like I'm California. Woo woo! Crunchy business girl. No, your brain literally doesn't know the difference between reality and imagination.
Jasmine Star 00:16:10 So the more that you imagine your future, your brain thinks that it's the reality. Now, when it's processed as real well, you act differently, you process differently. You literally feel differently. This is how you can move through the messy middle with intention and flow. Your brain thinks you're there. Your actions will then align with it. If you have found this at all helpful, I would love if you send it to a friend, because I think that two friends doing something together to change their lives and their businesses is incredible. And sharing the show is how we grow this community and how we support each other. I have to tell you that as I talk about these things, I really feel like what an honor. Like what an honor to be here and build with you. And I know that sometimes people are like Jasmine's all sharp edges. Maybe. Maybe.
Jasmine Star 00:16:54 But if you made it this far.
Jasmine Star 00:16:55 There's got to be something a little bit real that was resonating. So I just want to do a quick review.
Jasmine Star 00:17:00 The three insights that I have learned to help me complete programs and really get incredible results. Now I'll pause here because, listen, I'm not saying this is how you should do it. I'm just saying this is how it's worked for me. If you could take a few of these frameworks and apply it to your business, I can't wait to see you grow it. So the first thing here is one. Leave the past behind you two. Stay present and follow the path. Remember the recipe. Don't add your support until you've earned the right to add your little, you know, a little, little flair. And lastly, focus on the future. It is such an honor and a privilege to be able to create these podcasts. I hope that your business and your life changes and whatever programs that you decide to invest in and do that, you commit fully to it so you get the results that you want. Thank you a thousand times over.