The Jasmine Star Show

Less Push, More Pull: The New Way to Build a Personal Brand

• Jasmine Star

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What if the next level of your business isn’t more hustle—but more alignment?

In this personal and powerful episode, I’m sharing the mindset shift that’s changing everything for me in 2026: less push, more pull. What if what you’ve been chasing is already in front of you… you just haven’t been looking for it?

Plus, I sit down with Omar for a live audience conversation on building a personal brand from scratch, standing out online, and the real truth about content creation.

If you’ve been overthinking, playing it safe, or waiting for the “right time”—this is your reminder:

👉 Show up anyway.

Click play to hear all of this and:

[00:00] Why “Less Push, More Pull” became my 2026 mantra

[00:02] How intention shapes what you see (and what you miss)

[00:05] The power of recognizing abundance already in your life

[00:06] How a simple connection led to a live audience podcast

[00:07] Why having nothing gives you an unfair advantage

[00:09] The real truth about building a personal brand from scratch

[00:10] What hasn’t changed in business (even with AI + algorithms)

[00:11] Why doing what others won’t is the real competitive edge

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Connect With Omar El-Takrori:

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode631

Jasmine Star 00:00:00  Welcome to the Jasmine Star Show, where if you've been around the block with me, you will know that 2026. In fact, I have written in my notebook that this year I made the intentional decision. Let's push and I want to be pulled. I want to be pulled where I'm supposed to go. I spent the last decade building and pushing on my own force, and then I believe that there's been a divine calling in my life. And so I'm in Austin. You'll notice that the studio looks a little bit different today. And I explained to the podcast producer renting this gorgeous studio, and I said, I'm so excited. Thank you so much for having me. This is really great. I said, I've been here and I'm going to get to that in a second. But I said, I've been here and I've been working with my crew. And no, this is not part of any of my podcast notes, but everything in intention, what you put out is the thing that you ultimately get.

Jasmine Star 00:00:48  And so I'm going to get into why I'm going to be doing this podcast, but I'm working at a studio and the producer from the studio that I rented, and I told him, you know, I really just need to be grounded today. So I'm going to be spending time with my husband and daughter later, and I'm just going to get grounded. And he called his wife, okay. His wife, I didn't even know she was here. She came down. She just led us through a breathing exercise before we started. And I know this is a business podcast, but you know what? A little breath, a little woo. A little grounding was perfect confirmation for us to get into this podcast episode. When I wrote in my notes girl this year, less push, more pull. So welcome to the Jasmine Star Show, where there is an intersection of business and intention and purpose. And it's very special to me that I get to talk about this podcast. And if I have tears dripping down my face, I mean, it's just like that.

Jasmine Star 00:01:36  X's little gangster tiara, you don't even know. They just kind of like, seep out the side. It's like that little drive by tear, the little remnant of, like, gratitude that I get to do this, gratitude that we get to connect, gratitude that we get to build businesses on our own terms and define success the way that we do. Heck yes. So on that note, I think that it's easy as an entrepreneur to get distracted. I mean, I know that I'm just preaching to the choir. So this year I am focusing on creating less but with more impact, more intention. So I want more flow. I want more creativity. I want more growth. I want more abundance. And until we tell our brains what we should be focusing on, we're never going to see it. And the thing that I realized is when I said I want more growth. I have never grown as much as I have the last few years, and they've been so hard. And now I'm like, I want, I want more abundance.

Jasmine Star 00:02:31  And my life has never been more abundant. Abundant in presence, abundant joy, abundant in gratitude, abundance and family time. And I said, oh, the very thing you said you wanted was already in front of you, but you weren't even looking or tracking toward it. So the minute you set your intention as an entrepreneur, you start seeing opportunities in that way, and that is what happened for me. And the best part of getting to do what I do is I'm choosing to do it with people. Entrepreneurship is very lonely. You do a lot of it. So this year I said, can I do more, have more impact, have more of what I want with less effort behind it? And like, let's uplevel because we don't play small games. Can I do it with people? So just imagine my surprise and delight. I met a gentleman by the name of Omar. So let's go back to 2023. I was invited to speak at an event in Las Vegas, and this was for people building a personal brand on YouTube.

Jasmine Star 00:03:28  So this was like a big YouTube conference. I was invited to be the keynote speaker, and I met a guy there named Omar, and at the time he was working with this team. And Omar, you know, when you meet people and they just kind of have like, well, what the cool kids call Riz or what I call like they have like that little boy, like a sparkle. He had a sparkle most men would never want to be associated with. Like, yes, I sparkle, I say men sparkle. And so I met Omar. He was so cool. I met his wife. He introduced me. He was one of those people who just like. Was a magnet for people. So a couple years later, he sent me a DM on Instagram and he says, Jasmine, I'm doing my own thing. I'm starting a podcast and I am going to be doing what I taught people for years to do. I'm going to build my personal brand, I'm going to build a YouTube channel, and I have my podcast.

Jasmine Star 00:04:09  This is about a year, year and a half ago. He reaches out. He says, can you be in my podcast? And the timing just didn't work. And in the last year, this guy had set an intention and he built his own studio in Las Vegas. And unbeknownst to me, the podcast completely takes off. I am in Vegas the last February and we reconnect and he's like, Jasmine, have you ever done a podcast in front of a live studio audience? Never in my life. Well, he brought in a live studio audience. We, like. The podcast, came together in less than 48 hours. He just put it out on social media. Is anybody in town at 12:00 on a Tuesday? And we had a group of people in his studio audience, and it was the first time I've ever done that, and it was very interactive with the people in the room and with Omar. We spoke about building a personal brand. We talked about marketing on social media. We had really clear activations of what was happening and what is being called of us in 2026, and what I hypothesized of what's going to happen in 2027.

Jasmine Star 00:05:06  And so it was great because I was able to vibe with the audience. And so this particular podcast, you will hear us talk about building a personal brand. You'll talk about what we believe it's going to take to build and scale at six, figure seven, figure eight figure business. And the best part is we're able to do live audience Q&A. So stick around to the end for that. So before we get into that, I'm going to borrow a little bit of deep breathing. And I'm going to remind you that if you choose let's push and more pull. And that is where you set your intention. You're going to be inviting more growth, more presence in more abundance. In the good news, it's already in front of you. And the minute you start looking for it, people will come into your life like the random wife of a podcast producer in Austin, Texas, and give you exactly what you need at that moment. And with that, let's dive in.

Omar El-Takrori 00:05:57  Welcome to the department. It's Omar Zachary, and I'm so honored and excited to have someone I've wanted on this since I started it.

Omar El-Takrori 00:06:04  And you know, this probably because I reached out, is it? But people ask Omar, how do you get guests on the podcast? I just plant seeds, just ask, and then one day something can happen. And so I'm so honored to have the Jasmine star. Come on, let's give it up for Jasmine star.

Jasmine Star 00:06:22  Thank you. Ryan.

Omar El-Takrori 00:06:25  I'd be lying if I didn't say I'm fangirling. It was just cool that you created this effect. And and I've seen I've been able to do this as well. But where as a CEO, you've been able to create an audience that thanks you in public, that sees you in such high regard, which is now it's a super popular thing to do. Build a personal brand. But how did you even know this was how you needed to show up? When you first started posting content online?

Jasmine Star 00:06:56  Well, the truth is, I didn't. And the truth was, I didn't have anything. So when you don't have anything, you take whatever's in front of you.

Jasmine Star 00:07:04  And at the time, it was a phone and at the time it was a blog. And so I think that I was afforded the luxury of having nothing and trying to make something, because when you have a lot of options, you're going to choose the one that hurts the least, that's the least vulnerable. And then you get to yourself and you find a place where if you have nothing to lose, you play like you have nothing to lose. And when you go that hard in a direction that most people don't, you can't help but stand out just as a byproduct.

Omar El-Takrori 00:07:30  Yeah. So good. So you came in, which is what I would. Let's just call it the blog era. Yes. We're writing blogs about things that were going on in your life, purchases you were making. How long ago was that?

Jasmine Star 00:07:44  So I have my first blog post in 2007, which is the same year that I decided to become a photographer and I didn't own a camera. So like, no, it's a true story, but that kind of becomes that becomes like literally the template that I have copied every single time my personal brand has taken a shift.

Jasmine Star 00:08:02  So I became a photographer without owning a camera. In 2007, I began creating content, and other companies would come to me and say, can we have our stuff featured on your site? So I became a content creator before I even knew what a content creator was. And then I decided, I don't want to do this anymore. So those same companies said, well, can you advise our team members to do what it is you're doing? And they're like, do you consult? I went to Google and I was like, what is a consultant? And I were like, what is a consultant charge? And then I said, well, this is my consulting fees, because that's what I learned from Google, what you call them. Come on. And they're like, yes. And I got paid to tell other marketing teams what to do. And I was like, this is crazy. And they did that for two years. And then in 2015, I saw a whole landscape of small business owners who really needed depth of education, and so launched my very first course in 2015, and we did seven figures in a year of $197 course.

Jasmine Star 00:08:54  Wow. Then two years later, I started a membership. I had no idea what a membership was. Got into the membership game and then in 2021 decided, oh, I don't know, a line of code. We're going to start a SaaS company to fulfill on the back end. So every single time it was been as crazy as I don't have a camera to, I don't know, a line of code, it's you. You got to show up until you blow up. And when you have nothing in front of you, you are willing to do whatever it takes. And so people are like, so pontificate about the personal brand. I was like, listen, my personal brand is me. I can control it. I can show up and I, I'm like a cockroach. You can't kill me. I'm just gonna be around here. I'm gonna keep on creating. And for everybody who says all these nasty things about me, like, it's okay, but you're not going to stop me. And so I want to be real.

Jasmine Star 00:09:37  I want to be real with you is if you have options, you're really blessed. But it also might be the thing that's stopping you from showing up.

Omar El-Takrori 00:09:44  Wow. When options are an obstacle. Okay. That's for you.

Jasmine Star 00:09:49  I know I missed the alliteration. This isn't my brain like YouTube thumbnail. Yeah. it's literally. I'm working the post-production in the pre-production. no. Okay, so.

Omar El-Takrori 00:10:01  You've been in the. We'll call it the online game for a very long time. Can you share things just that haven't changed despite AI, despite algorithm changes. Like what hasn't changed?

Jasmine Star 00:10:13  Cringe. It has. That has. That has not changed. Is volitional stepping into something that makes me really uncomfortable? I think that there is this misnomer that people think I like creating, or that I like social media, and that couldn't be further from the truth.

Jasmine Star 00:10:27  That's crazy. I like I.

Omar El-Takrori 00:10:29  Look.

Jasmine Star 00:10:29  At the.

Omar El-Takrori 00:10:29  Aesthetic of your home and I'm like, she loves aesthetics. Social media, Instagram.

Jasmine Star 00:10:34  Well, I do well, two separate things.

Jasmine Star 00:10:37  Aesthetics? Yes.

Jasmine Star 00:10:39  Yeah.

Jasmine Star 00:10:39  Creating content. Posting. Totally different. The answer is no.

Omar El-Takrori 00:10:42  That's so good that you're saying this. Thank you.

Jasmine Star 00:10:44  But I'll do things that other people won't. To get a result that other people don't. And I just want like to say that again and again is like the game is not easier or harder for other people. It's just the game is to be willing to say, how many times am I going to do it this week? And then you do it, and how many times I'm going to do it next week and then you do it. That's the game.

Omar El-Takrori 00:11:05  Okay, let's jump straight into it. I like to think of my conversations as course conversations that if this hypothetically was a course that we would cover the who, what, where, when, whys of something. Oh, good. And so I think this is a mixture of me you unpacking if you lost it on start and wanted to start an online business from scratch. No audience, no offer, no marketing, no sales, but experience.

Omar El-Takrori 00:11:39  Expertise. A desire to serve. What would be that process of you starting an online business today?

Jasmine Star 00:11:48  I'd break it down in 4 or 5 steps. I wish I could come out and say definitively, okay, I want to say five. I like the number five, and we're going to go with it because the fifth one, I debate sharing this with people because it immediately turned them off. So I'm going to save it till the end. I'm gonna get your buy in. So first things first is I would 100% go crazy on social media hands down. Period. The end. It is just getting started. There's never been a better time than yesterday in the second. Better time is today that the story we tell ourselves is that it has to be perfect. It has to look good. We have to look fly. Everything has to be fresh. And it's not. A lot of times what does the best is when you just show up as yourself. So first and foremost, I'm going to make the commitment to be consistent.

Jasmine Star 00:12:30  I don't care what your level of consistency is, but whatever you pick, you got to stick with it because the person you have to honor first is yourself. You're going to walk in integrity. Integrity is doing what you say you're going to do. So you prove to yourself, come rain or shine, you're going to do it. And once you make that commitment to consistency and you decide which platform you're going to be tempted, I'm talking to myself, right? Like, if I'm.

Jasmine Star 00:12:51  Going back, I'd.

Omar El-Takrori 00:12:51  Love to know, like your platform of preference.

Jasmine Star 00:12:54  well, I'm going to pick my platform depending on who I'm selling to. And so if I go back to who, if right now I have nothing and I'm starting from scratch, I'm going to choose Instagram because that's where my dream customer is. And my dream customer is going to be a female, and she has aspirations and she's driven and she doesn't really know exactly where to start. But I have always maintained and I didn't actually say this publicly until this year.

Jasmine Star 00:13:17  It felt very self-serving for me to say it, but I said, wait, wait, wait. I'm not. I shouldn't be embarrassed for what I know. My truth is, I believe that I've been put on this earth because I'm a container of belief is that people will look and say, I believe in myself because she is not the most polished or the most qualified. She's unfunded, unconnected, uneducated, and yet she's doing it. So if there's somebody out there who has less and can do more. What does that say about me? And so people walk away feeling that they can believe in themselves. And so if my my tenet, my God given purpose is to make somebody believe that what they have been called to because you don't get a dream, you don't get a desire inside of you if you didn't have the capacity to achieve it. I don't believe it. I do not believe it whatsoever. So if you have a dream of owning a car wash, if you have a dream of being an internet personality, if you have a dream of being a golf pro, you wouldn't have that dream unless you had the capacity to to put it out into the world.

Jasmine Star 00:14:09  I did not have the dream of being an NBA star. Doesn't cross my mind. I love basketball, I don't think I want to be a star, but an idea that comes into me in my business and my knowing. I have to say, it was given to me divinely. Yes. And then it's my job to store it, interpret it. If I don't execute on it, who am I disappointing? God, Myself, my family and I just thought to myself. When my mom was 50 years old, she was diagnosed, excuse me? She was diagnosed when she was like 44 with brain cancer and cancer of the central nervous system. And when she was 50, I was in law school and she had a relapse, and I was 25 years old and she was 50, and I had a midlife crisis. And I was like, what am I doing with my life? What is going on? And it was then when I saw my mom in the hospital bed that she was talking about the things that she hadn't done, and I thought to myself, I don't want to die wishing or having the regret.

Jasmine Star 00:15:06  And that was the last time I stopped playing by somebody else's rules and just started saying, I have nothing, but can I create something? So first step would be consistency. The mode I chose was a blog post. I was like, I can write a blog every day. That's what I did. I didn't have much to write about, but it forces you to be creative. Lack forces, ingenuity and ingenuity gets attention. I didn't know that then, but that's what I did. So first step to starting all over again would be how consistent am I going to be?

Omar El-Takrori 00:15:35  Yeah, and I love that you just said I want, you know, I always encourage people to write down what you thought of as a result of what you heard, not just what you heard, because a lot of us will write down, be consistent. But something you said was find your way to be able to like if you were to leave this room or leave this podcast and and do something to show up. Like, I like how you said it, go crazy on social media, I like that.

Omar El-Takrori 00:16:02  what? Just remove the obstacles and just do it. You know, the car is such a great studio.

Jasmine Star 00:16:09  I mean, they they pop off. We don't know why, but they do.

Jasmine Star 00:16:12  Yeah.

Jasmine Star 00:16:13  Like it's crazy. the Get Ready With me's, got a lot of guys don't do it. And they should, because the least amount of people who are doing something that's already been proven is a great way to get attention. Like last Sunday, you said like an A or B option with like what shoe am I going to wear to church? I was like, that's right son. That's right. Jesus tennis shoe would do the loafer. That's right. It's like that stuff gets attention because we care about the minutia, we care about the human. And so if somebody later that day saw him and he ended up wearing like the loafer, they're like, oh yeah, good choice, man. Good choice. When other people be like, I like the other shoe. That's okay. Have an opinion.

Jasmine Star 00:16:46  Everyone's going to have one. But when you involve people in it, it really does help build that personal brand. When they feel like they're about you, they become for you.

Jasmine Star 00:16:52  So. Good.

Omar El-Takrori 00:16:53  Come on. sorry. It's churchy.

Jasmine Star 00:16:56  It is? Yeah.

Jasmine Star 00:16:57  This is about church podcast I have ever been on.

Jasmine Star 00:16:59  I want to say that. Yeah, yeah. No, even just my. Come on, come on. Yeah.

Omar El-Takrori 00:17:06  Some guy responded to that, by the way. He said, I screenshot. He said the Lord isn't concerned with your outfit. I said, cool going naked.

Jasmine Star 00:17:16  And then Justin Bieber that.

Omar El-Takrori 00:17:17  Night is like in Boxers and socks on the Grammys was like.

Jasmine Star 00:17:20  Bro.

Omar El-Takrori 00:17:21  We about that life.

Jasmine Star 00:17:22  Anyway, that was step one.

Omar El-Takrori 00:17:24  Go crazy on social media. Be consistent.

Jasmine Star 00:17:26  Absolutely.

Omar El-Takrori 00:17:27  We're building our online business from scratch. Number two.

Jasmine Star 00:17:30  Number two would be to be intentional with how you are marketing. Now this is for somebody who has an idea about what it is that they want to sell and listen.

Jasmine Star 00:17:38  The first idea might not be your end all be idea, but it's an idea to get your feet on the ground. So you want to be intentional right now? social media is all about interest based, not social. So the algorithm that we remember years ago was like we wanted more followers because more followers meant more people would be seeing our stuff. That's not the case anymore. It is truly how people are interacting on interest based. So you and I, and you can be following the same 100 people. We follow the same identical people, and every time we open our algorithm, we're not going to see the same thing because based on other things that we've interacted with. So it's going to be very important that our interests point back to what our business is. So I'm going to give you an example of this. So recently I've you know, I was like every basic girl, every girl January 5th new year, new me, late 2026. I'm like, this is my year. But I did it.

Jasmine Star 00:18:26  So I hired an online coach. I hired an online trainer. I'm doing my macros. I'm doing meal planning because I've counted the cost to get the thing that I've wanted. And so I would stand in stages and talk to people about, like, their business. Right? Like you got to do things other people won't do to get results. And all of a sudden I said, you know what? I actually do like eating and sipping more than the average person. If I want to change, what do I need to do? Change. And so what I decided to do is to bring people in on the journey, because one of the interest buckets on meta, you have parenting, you have finance, you have relationships, you have beauty, you have fitness. And I was like, well, let me see how this might do. So I made a protein smoothie, 81g of protein, and I knew that with a good hook, a video, I would be like, can I get 81g protein in a smoothie? And immediately people are like, no.

Jasmine Star 00:19:11  And so then what I did is it just did a time lapse of me making a smoothie, like the entire video was 21 seconds. And in the caption I talked about how I'm getting a smoothie. I'm changing the way I'm eating because my mind and body need to be working in connection for the type of business that I'm building. Hey, so what we're trying to do now is to get interest and merge with what you're about. So when we're intentional about making sure that there is a mix between the two, it allows us to go into new markets that would otherwise not be paying attention to us, because sometimes there's three levels of customers. Number one, I know I have a problem and I'm actively looking for a solution. Number two, I know I have a problem and I'm not sure what the solution is. And number three, I don't know. I don't have a problem and I'm not looking for a solution. We're not ever really talking to that third person. But there is a large group of people who know that they have a problem and they don't know who solves it.

Jasmine Star 00:19:59  They might not know that they're going to be looking for a crazy Latina who's going to help them build a digital business, but they might be like, oh, I'm going to get my protein smoothie. And they come across my profile and then what do they get? They get to an optimized bio. But I want to slow down real quick. Step one consistency. Step number two is intention. And we're going to be doing that with interest based. No longer social I want you to have a lot of followers, I really do. You don't need a lot of followers to succeed. And when we are merging our interests with what we do professionally, we're going to get new attention. We want to pause. Are we good?

Jasmine Star 00:20:28  So good.

Jasmine Star 00:20:29  Okay.

Omar El-Takrori 00:20:30  I, I would say learn the art of communicating two things at once. And sometimes you don't have to say two things. You just do one thing and say something else. This is why I love filming ads on the golf course, because I write off my golf membership.

Jasmine Star 00:20:48  No, no, no.

Omar El-Takrori 00:20:51  But when when people like you said can connect with you on something else, but they know what you do, they'll work with you because of the connection, not necessarily just because of what you do. 100% I think about this in real estate. Like you become one of three options when, when when you go into the market. Like if you're trying to sell or buy a home, you're thinking about three people. The person you're doing business with is the person you like the most.

Jasmine Star 00:21:16  Absolutely.

Omar El-Takrori 00:21:17  And so creating likeability online is what you're talking about. And there's just so much power in creating content in a way which is like it just requires you to not overthink so much. It's like, just make it where you are, make it how you're dressed, make it where you live, make it where you're at, you know, and it communicates two things at once.

Jasmine Star 00:21:35  Absolutely. And then at the same time, we can nod our head and be like, oh, yeah, creates likeability, likeability, and write down my notes.

Jasmine Star 00:21:41  Also add to your notes un likeability, a un likeability by you putting yourself out there. Good chance 50% are going to hate it. They're just not going to like it. So I want all of us to count the cost. Like for every person who's about you, there will be three who are not. But I guarantee you, anybody who has the nerve to say something about you online about what it is you're doing, they're not doing better than you. Not better, not better. You are not doing better. So if you ain't doing better, I ain't gotta listen. And are you living the type of life that I want? If you are not living the type of life I want, why would I listen to your opinion? I'm going to be having people pour into me who are three 1000 steps ahead to help. They become way makers. So I become a way maker. And if all of us will leave the doors open for the people behind us and expand the tables and add chairs to it, then we've done the thing that we've been here to do, but you can't do that until you have accepted that you will be unlocked as much as you will be liked.

Omar El-Takrori 00:22:35  Beautiful consistency.

Jasmine Star 00:22:38  Interest based. Oh yes. Intentionality with.

Jasmine Star 00:22:40  Our marketing.

Jasmine Star 00:22:41  With a with our interest base versus just marketing. Like staunchly on what it is we do.

Jasmine Star 00:22:46  Yeah.

Omar El-Takrori 00:22:46  Are you frustrated at the whole algorithm change like from the standpoint of like, yeah, the number, the follower numbers, the subscriber numbers.

Jasmine Star 00:22:54  They don't mean they don't grow the fan.

Jasmine Star 00:22:55  But it's like going to Vegas buffet and being like, I just don't like the flavor profile. It's like. And then I got comped, right? I go into a comped.

Jasmine Star 00:23:04  Buffet.

Jasmine Star 00:23:04  And then I complain like it's a little too salty. Yeah, I didn't pay anything for it. If I don't want to eat it, I could take my plate somewhere else. But I'm not going to because it's free food and there's a lot of it.

Jasmine Star 00:23:15  So thank you.

Jasmine Star 00:23:16  Like, no.

Jasmine Star 00:23:17  Just now I'm taking that as a correctional moment.

Jasmine Star 00:23:20  Let's listen. It's a beast, right? So I always look at social marketing as fire. Fire is good because it keeps us warm.

Jasmine Star 00:23:28  And fire is good because it keeps us fed. If left unchecked, it could burn us to the very core. So I just always want to stay on the outside of the perimeter, use what is good for it, and then leave the rest that is not behind. But at the same time, if I am not paying to market myself or my business.

Omar El-Takrori 00:23:44  I mean, now you get paid.

Jasmine Star 00:23:46  Like to do that to do. Right? Okay.

Jasmine Star 00:23:48  Right. So no, I don't. And here's the thing. We've seen too much in the past. We've been a part of the generation that has seen things like Myspace and Friendster go into the dust because they didn't change. Like their job is to keep us confused and lost. That is just really it. Like they're like, what do we do now? What do we do next? What do we do next? It's like, that's what keeps us addicted and interested. Now, do I hate saying that out loud and at the same time advocating to build a business that way 100%.

Jasmine Star 00:24:12  But when you know the person you're dancing with, you know how not to get your toes stepped on. So we're just gonna be like, okay, this is this is how we're going to tango. But I'm also going to keep a distance too.

Jasmine Star 00:24:22  So good.

Omar El-Takrori 00:24:23  Fire.

Jasmine Star 00:24:23  Okay. Step three.

Jasmine Star 00:24:25  Let's go into the third thing. And the third thing is how strategic are we going to be with our pinned posts. So many platforms will allow you to pin 1 to 3 posts. And I want to make sure that I'm going to give somebody for free an action that they could take. Because right now there is a recession of trust online. So here's a little bit of backstory. In 2020, the world goes up in flames and we are afraid a lot of digital creators are afraid of what will happen with this. And so what happens is many of us think that the business is going to go down, but at the same time, everybody has these stymie checks. They start investing in online education in ways that we've never seen before.

Jasmine Star 00:24:58  So we see this massive climb in 2020 and 2021. Well, the people who bought the courses in 20 and 21 then went and said, well, you know what? I could do this too. They start creating their courses, some of which did well, some of which fell on their face, couldn't perform, didn't complete or fulfill on what what they got paid for. So 2023, 2024, a whole massive trust recession because someone's like, I've been burned. So if you're trying to sell to somebody who's burned on the internet before, you're gonna have a really hard time getting them into your offer. So what we see now is a bunch of people who say, I'm not sure I trust you. You can burn me the way that other people have before. So now I look at my pin post as my trust currency. Here's a little piggy bank. So the first one I'm going to give an action that I can send via DM that they can take immediately. A quick win is a huge win because when I give advice like stay consistent, okay, that's one thing.

Jasmine Star 00:25:50  But if I say stay consistent and you go home and write the three posts that you're going to post every single week for the next four weeks, and then you do it and you get a result, you're not going to think about me as much as you say, I trust her because I did what she said and I got a result. Great. So all in social media, I am trying to build trust with people by taking an action Like, I don't believe anybody is so cute, so smart, so captivating. You have to empower somebody to make a decision for themselves so that they look at you and say, you were the conduit who got me to where I want to go. So my Pin posts are going to be really focused on that. So the first one is going to be like, what is a quick win that they can go in and take action. So like I like 3 to 5 steps. And so what I'll do is instead of making them like go into it like an opt in, I really want to start driving DMs.

Jasmine Star 00:26:29  That's going to be a different side of the strategy or strategy. But I'm like, drop the word in the comment and I will. You can or cannot use mini chat. It's totally up to you. There's a lot of things that I don't use many chat for, and then you'll send them the five steps and you'll like do this. And when you're complete, hit me up. I want to root for you. What are we doing? We're creating that synergy between connecting with people via DM. DM is going to be the future of sales, hands down. That is going to be the hill that I'm going to die on. And a lot of people don't want to hear it, but it is just facts. Conversions happen by way of conversation. The second post that I'm really having.

Jasmine Star 00:27:00  That the.

Omar El-Takrori 00:27:00  Homie was right. It goes down in the DMs.

Jasmine Star 00:27:02  It does go down in DMs.

Jasmine Star 00:27:04  It does, it does, it does.

Jasmine Star 00:27:07  The second post is going to be a little bit more long form.

Jasmine Star 00:27:09  This is where I'm going to ask for them to drop their email address, because I'm going to send them something really detailed. So what currently sits on my, on my Instagram account right now, the first one is going to be, the five Steps to Money mindset. Okay, I'm gonna do that. The second thing is I'm going to invite them to a free no pitch millionaire mindset class. What am I really doing with everything? I really want to change somebody's mindset before ever thinking or considering to invest. What am I doing? I'm building trust and currency and I'm not pitching in any of it. The third pin post is what we call the pop post problem opportunity, and then we're going to make them an offer. Hold on the last P because that's pu P00.

Jasmine Star 00:27:47  No no.

Jasmine Star 00:27:48  Okay. I'm gonna get to I'm gonna get to this problem opportunity. And then I'm just gonna say profit.

Jasmine Star 00:27:52  Yeah.

Jasmine Star 00:27:53  but what we're going to do there is in the caption, I'm going to explain everything I do.

Jasmine Star 00:27:58  So what is a problem that somebody is struggling with? What is the opportunity. And then I'm going to go in and I'm going to make an offer. And currently right now I have a sales team and it's just like, DM us this word, let's start a conversation. And because we've probably been DMing in the past, it seems natural, organic. We'll send them a video sales letter, get them on a call with the sales team. But it's trust. Trust. Trust. Trust.

Omar El-Takrori 00:28:20  Anyone could do this today.

Jasmine Star 00:28:22  Absolutely.

Omar El-Takrori 00:28:23  That's a good place to clap. That was just really that was just go, dude. Come on. I love that you brought that up because we there. I mean, this happened on a coach call today, and I was looking at somebody's Instagram profile and she's like, I just want to I want it to look this way. Like the aesthetic thing, I was like, think about the person and their journey with it being interest based. Somebody might find your stuff.

Omar El-Takrori 00:28:51  In this case, she helps churches and worship leaders kind of like lead well and create systems. It's like the whole thing, which is really cool what she does. But I'm like, when people come, they're not going to like the person that's impressed with your aesthetic. It's like, so what? But I think what used to be aesthetics is now pin posts and something I just want to bring up and validate. What you said was I had a post that I made that really just fell down because I didn't pin it, but it was me sharing that. Like I got a new award from my inner circle people, and that capped that about 12,000 views, that carousel, and it was photos of people with their awards. I pinned it seven months ago. It just passed 100,000 views. And this is a post that just shows that Omar helps people get results. And, when I think about the architecting of what's happening in a person's mind, strategically pinning posts is a great way to do it. And so thanks for that game.

Omar El-Takrori 00:29:53  That was crazy word.

Jasmine Star 00:29:54  Thank you.

Omar El-Takrori 00:29:55  What have you learned with DM conversations.

Jasmine Star 00:29:58  That would be 0.40. That would be point four. And what we really don't want to get caught up on is like, oh, there's got to be a strategy or a flow or a funnel. I always think of this as social media is like a cocktail party. And some people here are like, I'm just I hate cocktail parties. Fine. It's social media, farmer's market, social media, mall, social media, Main Street USA, whatever it is. So I want you to think about where you see yourself building a business. Imagine yourself at a mall, at a cocktail party in Main Street, U.S.A. and sure, there are going to be people there, but they don't know that your store exists. They don't know that the solution to their problem is there. If I was at a farmers market and I sold soap at a stall in the corner, that's just where this stall happened to be. Do you think I'm going to stay there and just be like, my soap is so good, it's just going to call people in.

Jasmine Star 00:30:48  And yet that's what digital. That's what digital business owners do, like the offers. They're I'm just going to hope that it works. That's anything but the case. We have to take our content to people because here again, sometimes they don't even know that the offer is there. Sometimes they follow us, but they really don't even know what it is that we sell. So it's our job to start conversations, not a sales pitch. When I say that conversation leads to conversion, it's true, but it always starts with the conversation. And so people are like, yeah, but what do I say? And I'm like, okay, if we were at a cocktail party and you would just walked in and I happened to walk up right next to you, what are you saying to me? What are you going to say to me? We just end up like we're at a farmer's market, and you're right outside your stall, and I come up right next to you. What are you going to say?

Omar El-Takrori 00:31:30  If you're wearing that? I'd be like the fit.

Omar El-Takrori 00:31:33  What goes crazy?

Jasmine Star 00:31:34  Well, thank you, thank you. Oh that's great. I like your outfit too. Thank you. Great. And then the next week, it's like, hey, fit. Hey, what was your name? Omar. Jasmine. What'd you do this week? Oh, I just got back from vacation. Really? That's awesome. A little bit. Oh, Jasmine, I noticed that you have a shop down the street. I pass by the stop, and I noticed you had some flowers outside. Yeah, that was great. What do you do for a business? This is literally what we're doing in the DMs, and I don't have time for that. And then I would probably counter and say, I'll say, maybe you don't have enough time to get the sales that you actually want. We have to have real human to human interactions because people, when they buy something digital, really do think that they that I see people as a dollar sign. I see people as a transformational bucket of the impossible.

Jasmine Star 00:32:23  But in order for somebody to see that, they have to trust that I see them that way and that I can help them fill it so that they do fulfill their end up impossibility, that turns into a possibility. But that doesn't happen by me saying, so I have this thing online and it's like a four step process. Like never in a million years. It's the conversation to show that you care to show and understand. Oh, I understand your problem now. This is how I would frame the solution. That's where it goes down.

Omar El-Takrori 00:32:47  That's beautiful. And I know you're now at a level we're talking about like starting from zero Currently, you know, one can have the argument of like, I'm a CEO and I don't have time to be having these conversations. How have you scaled your ability to still have it? How much of your Instagram do you run as a multiple seven figure entrepreneur, and how have you trusted other people to be in there if that's where you're at?

Jasmine Star 00:33:17  So okay I'm going to answer this first and foremost as a CEO of an eight figure brand.

Jasmine Star 00:33:22  And then thank you.

Omar El-Takrori 00:33:24  For correcting.

Jasmine Star 00:33:25  Me. You know here's the thing. There's not a lot of brown girls. There's not a there's not there's a flex. It is a flex. Yeah. Thank you. Because there's not enough black and brown people who actually stand up and show what is possible because I am a statistic unlikelihood. And I don't say this to be like I matter or it matters. I actually don't believe there's a lot of people with a lot of commas and zeros behind their name that act like they matter. It's not. I simply say it because it took a very long time to get here, and other people have to see what is possible on the back of somebody who has nothing that can do something. That was only where it came from. Come on. Thank you. But I know exactly who I am. And I know exactly how I got to where I got. Simply because I didn't quit. And then God has a calling of my life. But I believe that God has a calling on everybody's life.

Jasmine Star 00:34:01  It's just like, how big do you want to play? Because it's like you want to tempt God and be like, God, use me. And then you're like, but not that way.

Jasmine Star 00:34:07  You know? So no, no.

Jasmine Star 00:34:09  So, where where do we go? Where do we go? Okay, okay, so I answer this two ways. I'm gonna answer this two ways. I believe that it's the CEO. People spend tens of thousands, hundreds of thousands on research and development. And what I am doing as a CEO is I'm in the DMs because I'm like, where's market going? What do they want? Where's the pressure point? How could we ever create for people we want to serve by being so far removed from who we're serving? And not everybody feels that way. And that's actually this is just like my opinion. I don't believe that if you have a different skill set, if you're really numbers driven, if you're really creative, visionary, and that's where you're going, I, I'm a pattern seer.

Jasmine Star 00:34:42  I'm a problem solver. I, I'm a human believer. And I'm like, what's stopping you from believing? How do we get rid of that? But the only way that I know that is when I'm in my DMs. And prior to us, we created a new offer and I got an hundreds of calls. I was paying people in $25 gift cards to get on a 25 minute call, and I'm asking the same questions, and I get all of their answers, and I'm going over. I'm like, what's stopping people from getting to where they want to go? Wow. And like the thing we heard again and again because I didn't go in saying, I have an offer and I want to see who it's for. And I'm like, what's the market missing right now? Like, where is the where's the white space? So I started asking, I started asking and the thing that like for years it hit me in the face and I was like, nah, bro, no, that's not where.

Jasmine Star 00:35:20  No bro, that's not me. No. Again and again what? We asked what would be the number that would change your life and allow you to live differently? Everybody said $10,000 a month. And I was like, What's stopping you from building $10,000 a month? Then we got all of this information. We got all this data. I know, I know what I can I. Easy. 123. Let's go. We can get you to ten k months. Like, how bad do you want it? That's how quick we're gonna get there. How willing are you to. How willing are you to do the work? That's how quickly we're going to get there. But in order for you to do the work, in order for you to believe that you can actually have that, that's an inside job. So a lot of the front end messaging had to be, who do you have to believe and what do you have to do? And who do you have to become in order to get the result that you want? And that's where the world work began.

Jasmine Star 00:36:12  And that's where we started building out the foundation of the program, of the marketing. But how did we know that? By being in the DMs. And so for me, yes, I'm in it because it's ROI positive all day, every day. Now, if I was starting in, I didn't have a following, I would still be doing the same thing. You just got to be human. You want to be the person like Main Street USA, like you're sweeping the front of your shop. There goes Jasmine. You want to be in the mall and you want to be passing out like, you know, free samples of the chocolate. There goes Jasmine. You want to be at the cocktail party. The person who grabs like the cocktail tray and be like, you're moving too slow here. Here you go, here you go. Like the Latina at every party, say, eat some more. It's a more. It's a more like, be that person on the internet and people will begin to trust that you see them.

Jasmine Star 00:36:56  And the minute you see them, they're going to trust that your solution, even though you have a thousand competitors in a very market, a very saturated marketplace, that you're going to be there solution. And that's only for seeing them and being human.

Omar El-Takrori 00:37:08  So good conversations. It's a crazy perpetual cycle that when you are okay with just not I mean, when when you put yourself in a position to to listen, which is like a sales principal is like listen to them and how it informs the offer or how it informs future content. Right? Because the thing like you could have probably assumed we could all assume maybe everyone wants to build $1 million business.

Jasmine Star 00:37:35  Absolutely.

Omar El-Takrori 00:37:36  But the way they're saying it is, no, I want to have my first 10-K month. Yeah. And so now I now my everything else is influenced just by the conversations. And so I think there's a really good tip in that to just put yourself in a position to just have more conversations and listen.

Jasmine Star 00:37:52  Linda, one of the things, I kept, I wrote on a post-it note, get curious is just like, ask why and then ask why again, and then ask why again.

Jasmine Star 00:38:05  And it just became so informative of the process and the word that kept on coming up. But there's like it's just the consistency that I want. It's just a consistency that I want and it's just a 10-K. And what did we name our program, the consistent 10-K? We literally got the words and served them up. So that I say, I know you, I see you, I know we're standing in your way. We've done it too many times before. We have success stories. Are you going to be one of them? Because the only reason you're not gonna be a success story, because we have an ROI guarantee, is if you don't do the work, are you ready to do the work so good.

Omar El-Takrori 00:38:34  Your boss, as Ricky Ross would say. Okay.

Jasmine Star 00:38:39  five.

Omar El-Takrori 00:38:40  Five.

Jasmine Star 00:38:40  Now, this is where the gangsters Well.

Jasmine Star 00:38:43  I know.

Jasmine Star 00:38:44  Go live.

Jasmine Star 00:38:46  Go live, go live.

Jasmine Star 00:38:49  What we see happening on TikTok shop is QVC happening on TikTok, and people can say whatever they want about TikTok.

Jasmine Star 00:38:58  I'm not here to talk about TikTok. I'm not. It is what it is. I prefer to go where I believe the strongest customers are, and for my offer, my business is going to be Instagram. And secondly, Facebook. What we see is a growing demand of people who want real, and they're tired of the perfect quaff in all of that perfection. And so when you go live, you don't have the ability to cut on the in-between or use like, what is it, Clavijo, to speed up how you're fast, you're talking or add the other graphics. It's like you want to be good, show up naked. That's what Instagram Live is. It's just like, how good are you at thinking, how good are you at communicating? How good are you stating the promise, the desire, the outcome, the transformation, and the simple ways to get there? You start mastering that. People are like this person, don't mess. And that to me is the greatest, greatest jump between yourself and your competitors is when you could do that again and again and again.

Jasmine Star 00:39:52  And people are like, yeah, it's so embarrassing. There's only seven people there. I would get on a sales call for seven people. Are you kidding me? Are you kidding me? Like, what world are we dwelling in? And then furthermore, if you want to put that live on your feed, more than seven people are going to see it, right? So it's just like, how willing am I to get over myself and my insecurities to get to where I want to go? Real, real. Like I'll jump. I'll like long jump to get over myself?

Omar El-Takrori 00:40:15  That's good. Do you have a live stream framework?

Jasmine Star 00:40:17  I do, I was pretty ghetto fab. I mean, this is the real, real, I have a post-it note, and it's hard looking at yourself on camera. It's one thing. It's like I can look at this camera and I'm not seeing myself in it. When you're in the selfie mode, it's. For me. It's just intimidating. I'm like, why? Why does your face do that? Like, why is your why is your eye unequal? Like your eyeliner just girl.

Jasmine Star 00:40:39  So I found it to be pretty good for me is I'll get the post-it note and I'll put it right below the camera, right below the camera, so I can shift my eye right below the camera and see like a point. So I'll always start with the thesis, because in the beginning when people go live. Hi John. Oh my gosh. Yeah okay I will call okay okay. Hold on. I'm gonna wait for a few people to get here.

Jasmine Star 00:40:58  Oh, yeah.

Jasmine Star 00:40:59  That that's dead in the water. You want to treat your live like it's a video from the outset, like three, two, one action. And so when it goes live and I see it pops up and I'm like, we're here to talk about. And then I talk about pressure. So I always think like the easiest way to get x without y in Z time. That's like the best if you could do that. So it's like, let's talk about losing £5 without losing your mind in one week. Or maybe I mean, I'm obviously I'm not into fitness.

Jasmine Star 00:41:26  £5 in a week is probably too much or whatever, like £5 in like a month or whatever. And so you start off with the thesis and what you're doing is you're pre-qualifying who's going to watch. Because if people don't want to watch, people who don't want to lose the £5, they're not going to be your customer. I'm not on Instagram to be popular. I'm there to be profitable. So I'm going to talk to a small group of people about a big problem so that they pay me a lot of money. Can I get an amen?

Omar El-Takrori 00:41:46  Amen.

Jasmine Star 00:41:47  Okay, so the goal here is to qualify who's going to be watching. And then you immediately go in. And so I will just say like I'll write my thesis like £5 a month. And then I put three main points. But I don't write a lot because then I would get caught up. It was like, oh, did I get that bullet point? The sub bullet point, it's just the three main points. It was like meal planning, macro counting, walk 10,000 steps a day, whatever.

Jasmine Star 00:42:07  And I'm like, I'm going to do this. And I'm like, are there any questions? And I'm always guiding people to use the Q&A box because if you have a comment, it floats away. But now Instagram Live, if they drop it in the comment in the in the question box, all of the questions stay aggregated so you can bring it up. And then you could press it and then it pops the question box on the frame. So anybody who's watching is seeing the question. So then more people are like, oh, I want to get a shout out. And so what we're doing there now, here's the only bad thing about it is that if you save the recorded version of it. The questions don't pop up. So what I've learned is like, I can't be like, oh, John, I got your question, blah blah blah blah blah blah. But then when I was trying to clip it for like a real at a later point in time, like people thought I was just crazy, multiple personalities, I was like, and so then, hey, John, how are you? Yeah.

Jasmine Star 00:42:48  So. So now what I do is like, John, I see you want to know, like one, two, three. Great. So I'm doing that to give me optionality on the back end, because maybe I don't want to have the whole live, but I want to use part of the live into a short reel. Then that's what I'll use it for.

Omar El-Takrori 00:43:00  That's fire. Just the little game goes a long way.

Jasmine Star 00:43:03  That's right.

Omar El-Takrori 00:43:04  something I love about forcing yourself to do live. The selfish part is that it'll just make you better. Like, there's a different, like, psychological approach when you create and you know it can't be edited. You roll through the sneeze. You, you, you, you. It just is what it is. And then and then even the internal, breakthrough that happens when you post it and you just, and then and then here's, here's the external benefit is you create a real expectation for other people that you that is more sustainable for you to keep.

Omar El-Takrori 00:43:41  Yeah. So when, when when you are hyper producing content, what happens is you create an expectation that you have to keep showing up for. And so you just dug yourself. What did you shoot yourself in the foot. Is that what the white people say? And I know that's my job. I don't know why I do that. And people think I'm racist for saying jokes like that, but that's just. Yeah, it's the Filipino part of me. but that's why I chose this format to show up, because it's an easily sustainable way to show up. And there's not much editing in post. And, and if there's an easy route to do something, then, I mean, sometimes take it. And so live stream is I'm glad you said that even in today, especially with the rise of AI, like now, AI can create short form content, but can it show up on a live stream?

Jasmine Star 00:44:31  I think it's just a matter of time before it will. And so if that's that's what I wholeheartedly believe.

Jasmine Star 00:44:36  And if I believe that, then I need to create in spite and despite. And then we're all. If AI is digging, then we zag whatever's going to be the next thing for us to show up as validated. But I want to speak to like the reality of going live. I've worn like my shirt inside out and people will call me out on it. People say, like, I sometimes I make coffee while I'm doing. I call them coffee and conversations and people are like, why are you making your coffee? That way? You're roasting your being wrong. It's like all of the stuff that people are saying, they actually make you. They make you better. They just do. So when you do sneeze and then you're like, oh my gosh, I'm so embarrassed. People are like, it's okay. Like they come along to support you because they know that they would never do what it is you're doing. And, one other thing is there you can bring people on, live with you.

Jasmine Star 00:45:19  And so I did that for a while, just having somebody ask their question. And one person came on and they weren't wearing any clothes, and I was like.

Jasmine Star 00:45:26  Oh my God, oh my gosh, oh my gosh.

Jasmine Star 00:45:28  And so everything that can go wrong on a live has gone wrong. And I'm still here to talk about it doesn't kill you, it doesn't kill you. You just learn. You get smarter, you do things faster. It doesn't kill you.

Omar El-Takrori 00:45:39  That's cool. How how often would you encourage someone to go live?

Jasmine Star 00:45:43  I mean, as much as humanly possible. Like when I got very, very serious about it. I was doing it every Tuesday at 9 a.m., every Tuesday at 9 a.m.. And so I think the last couple of years have just been like a real journey for me to understand, like, who are you? What do you accept about yourself? Where are you going? What is the real real? And I realize that when you create live, everything shows and I'm like, I'm not ready to to show this part of me because I'm in the part of discovery.

Jasmine Star 00:46:12  And so I peeled back a lot on my content. I was like, I'm going to teach what I know because we've been very honed now on social media, like we smell when somebody's being inauthentic, like we see it. And so we also smell when somebody's trying to copy what somebody else is doing, and they're doing a really bad job at it. And so when when you get criticized for it, it like it hits you real deep. Because if I said, oh, you're a, you're a purple zebra, it it wouldn't matter to you whatsoever. But if I said, oh, you're a carbon copy of this and it looks like you're a TriHard. And even if it was just a 1% piece of truth to it.

Jasmine Star 00:46:47  It would hurt.

Jasmine Star 00:46:48  So it's the truth that hurts us. And so what I always like to do is when I get a lot of when I get negative feedback and it comes in all different ways, shape or form is like and it hurt. I'm like.

Jasmine Star 00:46:59  What was.

Jasmine Star 00:47:00  True about.

Jasmine Star 00:47:00  That?

Jasmine Star 00:47:01  What was true about what they said? And then face it head on, call it out the next time. Be the first to call yourself around what it is and then show that change. And people trust you so differently on the back of that.

Omar El-Takrori 00:47:13  So good. Who's hating on Jasmine Star? Oh, that's not.

Jasmine Star 00:47:17  Having a mind. If you are.

Jasmine Star 00:47:18  Please know I screenshot and I save I.

Jasmine Star 00:47:20  Do you care. I have a folder I do, I do.

Omar El-Takrori 00:47:24  You kind of looking back at your journey? I people tend to get encouraged at sharing our failures, and because they're in the season of potentially failing, trying something and failing. Can you share a thing, a time where you had the outcome in mind and it was nowhere near that? And then what did that do to you?

Jasmine Star 00:47:49  Yeah, I mean, but I want you to excavate a little bit more because I just think that business is just a series of failures. And like for every success that anybody sees, there's like a graveyard of failures and lessons.

Jasmine Star 00:48:02  So I want to be an open book. I'll talk about anything. But it's like we can go, like, to, like last week where we just decided to scale in such a way and didn't have a support structure on the back end, and the team's running like, ragged. And I said I went too fast, and the tyrant is ten steps ahead and the leader is one step ahead. The lesson was don't be a tyrant just because you have a high capacity. I am a visionary. I'm a doer. I'm a thinker. But for people who build the systems behind us, they have to say, you have to build the system. You have to build the foundation. Before we go give. It's time to do that. I was a failure in my end as a leader. A failure in my end was, you know, most people would get outside funding to build a SaaS tech company, and I didn't. And I think if I look back, it was just like this, I'm going to do it and I'm going to prove, and we got this, and we're shoveling seven figures of money into developing and hiring a team, something I am the most proud of.

Jasmine Star 00:49:00  And I had no idea what I was doing. Most expensive lesson. And it's also the lesson that I'm proudest of.

Jasmine Star 00:49:08  Wow.

Jasmine Star 00:49:09  And so it's like talk to ask me like anything, but it is just the mind flip for me in 2026 was so I come from a long line of addicts and I think I have a very addictive personality, but I'm an addict of work, so I have like these acceptable things that she's such a hard worker. Yes, I am. And then sometimes I found myself doing the work to not feel like if I just keep moving, if I keep pushing. And so going into this year, I just had like a Jacob and God, I was going to wrestle with God. I was like, I'm not going to tap out in my prayer was I'm going to stop pushing. I got me here and the next level of me, I got to be pulled. I don't have it in me to push anymore. Like, I've pushed all I can. And I keep on pushing and I'm running into a brick wall.

Jasmine Star 00:50:08  There is a version of me 20 years ago that looks at this version in her mind is blown. How dare you think that there's more. And in my bones I feel like there is, but it can't come from me pushing anymore. I've pushed to my limit. So my ask was I got to be pulled. The next level of me is I got to be pulled. And in order for me to be pulled in my next level, I have to trust. I have to trust that the opportunities that come my way, that the people who are put in my path, that you will say yes to everything because it is a pool. And I want to just say thank you. Like, really, this is a pool.

Jasmine Star 00:50:45  Come on.

Jasmine Star 00:50:46  This this happened like this happened like weeks.

Jasmine Star 00:50:49  You know.

Jasmine Star 00:50:50  And I was like, say yes, say yes. This is the year of being pulled. And so thank you.

Omar El-Takrori 00:50:56  So good I for my journey. A lot shifted when I took myself serious and invested in myself.

Omar El-Takrori 00:51:06  What was that first, you know, opportunity you said yes to? And did you get into a room where you maybe were the dumbest person in the room and like, oh, wait, what was that like always.

Jasmine Star 00:51:17  Like, I don't get into rooms where I'm the smartest. I actually champion against that I am not I am definitely not trying to be in those rooms. So everywhere I go, present company included, I am the dumbest. I have a lot to learn. You are my people I need to hear, and I need to pay special attention to what is being said in between the lines, because then I get to use my magic power and put it out into the world as my gift. The first time I ever made an investment in myself. So I knew it was 2015 and I knew I was like, so there's this thing. You guys are so ridiculous. So Darwin talks about this experiment where they had three separate islands and monkeys on the island, and they put a chest with something in the chest, all separate islands.

Jasmine Star 00:52:00  The monkeys were all going with the objective to open the chest. Why was it that the monkeys opened the chest all around the same time on entirely separate islands? They were not communicating to themselves. So there's this idea that we evolve into a collective consciousness, that something else is out there. Or more. 2015 hits. And I'm like, I feel like I should be creating something on the internet where I can teach. I literally am saying, I want to create a course, but I don't know, of course is exist. So I'm like, I'm going to do this thing. So I go and I put, I think like $45,000 and I host a live event and I sell tickets to a two day live branding event where we're teaching people how to build a brand. And I hire is so ridiculous. I think I hired like seven videographers, a DP. I mean, I just went, I'm in LA and I was like, Showtime, baby.

Jasmine Star 00:52:51  I had no idea.

Jasmine Star 00:52:52  What I was doing.

Jasmine Star 00:52:53  I would put up so much money to get this thing out there. I'm like, but it's gonna be my piece to resistance. I had no clue what I was doing, and all of a sudden I'm here with all of this video and I'm like, how do I put it online? What do I even do with it? And randomly on the internet, I see an ad for a stranger that's just like, do you want to put an online course? And I'm like, what's an online course? So I'm reading this and I was like, yes, yes, yes. And he's like, come to my free class. This is a webinar. I have no idea what this is. And I'm like, okay, so I signed up my husband, I were cooking in the kitchen and it's before the class begins. And he was like, tell me, where are you from? And I put Jasmine, Newport Beach Jasmine welcome for Newport Beach. And I turned to my husband like, he knows we're here.

Jasmine Star 00:53:30  I had no idea that these things existed on the internet. So he's going through and he's talking about how he's going to help you transform and to build a course online. And I was like, yes, yes. And so we're getting so by this time our meal is done and we take my laptop and it's on the table. My husband, I are eating over dinner watching like it's 1950s television and like Sputnik is about to go off. And I was like, oh my gosh. My husband is like, I think this may be expensive. I said, oh, it's gonna be so expensive. He said, how much do you think it's gonna be? I was like $5,000. My husband's like, no, I think it's eight. I was like, yeah, no way. Let me know. $8,000. He gets to the pitch. $25,000. I was like, get behind me, Satan. I close that laptop. I was like, no way, no way. There's just no way.

Jasmine Star 00:54:09  Washing the dishes. Quiet. My husband's like. You're thinking about it, aren't you? I was like, no, I'm not. And he said, tomorrow you're going to think about it. I was like, I'm not. I'm not. The next day you have to spend $1,000 just to apply to the program. So I tell my husband. Well, you see, it's not 25. It's a thousand a day. And so I put down a thousand, and I'm like, but I'm not going to get accepted. I'm not going to get accepted. So then I get accepted. And I tell my husband, do I believe that by doing this program for a year, I can make $25,001? Can I learn one thing in 12 months that will make me $25,001? I said, I believe I can. My husband says, I believe you can do. So I spent $25,000. And here's the here's the whole catch of it. I go in saying, I've already recorded all of it. I have the video, I'm ready to go.

Jasmine Star 00:55:07  It's going to be a $3,000 course to 1997. I saw it in my dreams and he's like, have you ever sold anything online? And I was like, nope, but I can do it. He's like, okay, why don't we start a little smaller? Why don't we get people familiar that when they spend something small with you, they spend something bigger with you? And I was like, no, I don't have time for that. I'm so sorry. And he says, I have a challenge for you. 45 days build a $97 course. And I said, on what? And he's like, well, why do people ask me about. I was like, oh, so stupid. Instagram. And he's like created course for Instagram on how business owners use Instagram. I took it as a challenge. Sold $255,000 in five days on a $97 product. Which is crazy. Which is crazy.

Omar El-Takrori 00:55:55  There's your two $25,000 in one.

Jasmine Star 00:55:58  That's right. So we were ROI positive within the first three months of the program.

Jasmine Star 00:56:02  And then that course we ended up raising the price. We ended up launching it. And that was a seven figure revenue stream that came in that year. So when you invest in yourself and you are committed to doing whatever it takes and listening because there is a version. I was with people when this mentor would say, like, you should do this. I'm like, no, I'm gonna do it my way. Why are you paying him? Like, just tell me what to do. Yes, sensei. Right away. Sensei. Yes. Okay. And that was the thing that really set the foundation. Set the foundation for what we would later go on and do.

Omar El-Takrori 00:56:26  So good. I love that you share that even how you you say that you got accepted. But I see air quotes around the word.

Jasmine Star 00:56:33  I don't even know what digital marketing was. I was like an application fee. Oh my God. And it worked. Like it totally worked.

Omar El-Takrori 00:56:40  It's so good. Is this guy still around today?

Jasmine Star 00:56:42  Yeah, absolutely.

Omar El-Takrori 00:56:43  Was it Dan Henry?

Jasmine Star 00:56:44  No, it was James Wedmore.

Omar El-Takrori 00:56:45  Oh, okay. OG.

Jasmine Star 00:56:46  Yeah. Legit. OG.

Omar El-Takrori 00:56:48  Yeah. It's funny, I did that. I did something like that web class, and it led to a book of call, and I had a photography course in my heart to create. I already created it, actually. And then I hop on. What I didn't know was a sales call at the time because I didn't know sales. And it's just some rando and not the guy who did the web class. And he's like, so Omar, what are you trying to do? I was I'm trying to sell a course. And he's like, dude, there actually is a photographer in our program that has made over $1 million with their photography course. And in my mind, I'm like, well, mine's gonna be better, you know? And so he's like, yeah, dude, it's nine grand. I didn't take it. And then fast forward maybe five years. The first offer I do take is $55,000.

Omar El-Takrori 00:57:38  But when I take that offer, I realize how much I would have gotten at the 9000. And something that is just a principle is today's price is not tomorrow's. the price is always changing, and the sooner. And this is why it's so important to have that draw to the person you know, devour their content, binge their stuff. And if if someone has a connection, there's probably a reason for that. I actually think there's like ordnance in that. I think it says in Isaiah, I will no longer hide your teachers from you no more. And there is actually the if God's going to do something in your life, he's going to use a person. And if the devil is going to do something in your life, it's going to be through a person. So to have the discernment to know when somebody is your person, but really cool even how you talk about the dialogue you and your husband had, because that's one of the biggest objections, is, hey, babe, can I do this? Or how can we do this? can you speak to a the the husband and wife dynamic of business.

Jasmine Star 00:58:46  I don't know. Oh, no, I don't know if y'all ready. I don't know if you are ready.

Jasmine Star 00:58:51  It's very divisive. But here's the thing, okay? I when we started creating this program, it was a shift. Like who I primarily serve our entrepreneurs. Seven figure entrepreneurs wanting to scale to eight. That has been like my jam, my bread and butter. Like the thing I love to do. It lights me up. And then I thought that I have a skill set, and I have a megaphone to speak to a generation of people who want and can step up. And I felt called to it. Literally the pulling, I was like, that's not really that's not really where I was going. And I just kind of being pulled to serve this person. And I was like, okay, how can you build a business that's no longer you? And forgive me, I use the word dancing monkey or like Seabiscuit, go perform. When you perform, the business takes off.

Jasmine Star 00:59:37  And I was like, I don't want that business anymore. I'm exhausted. And do what? Do we have a business or is this a fan club? That's a hard question to answer, because when you pride yourself on being an entrepreneur, but your business is based on you performing, is that really a business? And that was the two years of just uncoupling. Who are you and who do you say I am? And so I was like, how do I build a business that's no longer on me? The driver, the performer and all these other things? The business was stripped away for this offer and say, this is where we experiment and this is where I'm cutting away to go all in and build this thing. And so in terms of that, I got on the phone with hundreds and hundreds of people now, most often and most likely it was a vast majority of women. It just meant and it's totally fine. People find their people. I might not be a guy's person. Totally fine.

Jasmine Star 01:00:25  Not a big, not a big deal. It's just a lot of women started coming to me, and the thing I saw again and again and again was that they had to check with their husbands. And I'm big distinction between support and permission. And every man that I spoke to, there was never a mention, not once, that I need to consult my wife. And that's the state of it. And the reason, dang, it's like this is where it becomes super divisive, but it's I'm in it, I see it and I'm going to call it. There is a system and there is a structure where money is power, and if there is a person who runs the money, they have the power. And women who would like a seat at the table in order to make money, have to invest money most often than not. And if they are not given that money, granted that money, gifted that money without the other person coming back balking, why hasn't it been done? You've done this before.

Jasmine Star 01:01:22  You've tried before. How can anybody succeed under those circumstances? So when I talk about this, I want a program for everybody out there. If you have like you think that you have nothing special to say and I'm here to say you do, it's so special, you actually don't realize it. You think that your gift is everybody else's norm and it's not. So our team is there to guide what is your special what is your sailboat? What is your secret sauce? Right. What are you going to put out into the world? I believe everybody has it. If you choose to believe otherwise, no problem. That's on you. You can fight for your limitations. I'm not going to cosign. I believe that everybody has something in them. But if you have a partner who is constantly talking down or controlling what it is you do, how can you ever move past the state of life that you're in? And so yeah, when I see women go through a 90 day program and make back the money that they made in the program, you're off to the fricking races.

Jasmine Star 01:02:13  And what what do the women say, Omar? They're not wanting to invest in crypto. They're not trying to buy properties. They want to retire their husband. They want to send their kids to private school. They want to pay for vacations, and they want to give to charity.

Omar El-Takrori 01:02:33  Wow.

Jasmine Star 01:02:34  Nothing. Nothing bad has happened when women get money. I would like for the world to see that nothing happens when women have money. And unfortunately, it's very, very, very difficult for it to happen.

Omar El-Takrori 01:02:46  Wow, that was powerful. Come on. I think this is a proper time for me to publicly honor my wife.

Jasmine Star 01:02:56  Do it. Let's go.

Omar El-Takrori 01:02:58  Babe, I just want to honor you. I have the text thread. When I was sitting in the room where I. Where I heard the offer. Just to. Just to put it back or just a backtrack. Backtrack? Thank you. Just a backtrack. I felt like there was a season for us as a family, and I felt to draw to a human being online, Myron Goldin.

Omar El-Takrori 01:03:21  He throws an event, an in-person event, and I just something in me, he's like, I'm supposed to be in that room. And it started there where Amanda said, hey, I believe this is going to be different for us. Let's book a first class ticket and let's put you in the most expensive room.

Jasmine Star 01:03:38  Yes.

Omar El-Takrori 01:03:39  I'm like, the wife speaks, you know. No, no. But like that, that meant the world. That there was a, you know, a unity even in that, it's like, yeah, let's do it. And then I have the text back and forth while I'm sitting in the offer, and she's screenshots our bank account and it's not enough. And she says we could pull out a loan. whatever, I trust you. Like I am a product of the. Yes that day. And we're talking offline about all the things that have happened. But like, that was such a pivotal moment. And the dialogue that I had with my wife is where would their true credit goes? And when I think about how many times an opportunity takes place, which is why we in the first time in 12.5 years we had we got a marriage counselor.

Omar El-Takrori 01:04:32  Not because our marriage is falling because we want to preventative maintenance, but even more so. I found that if you can deal with the home life and when I say deal with like increased intimacy, you know, health, openness, all that, then as a byproduct, your business will blow up.

Jasmine Star 01:04:51  Absolutely.

Omar El-Takrori 01:04:52  And if you think that you could fix a business problem without fixing the bed problem. what's going to happen is resentment is going to happen. I've. I've just seen it. I've seen it. Where you as an entrepreneur, you go into your space in place of work and you're worshipped, and then you go home and you're not. You shouldn't be. It's your home. And, I actually think the real work is in the home, and the play should be business. But I'm saying all this to say that the partnership of of marriage, it's the God's ordained, the promise for your life. It's actually a collective promise, not individual. And so I think fighting for these conversations with your spouse and clearing these things up and not let the status quo of what we've been prescribed and what we see out there.

Omar El-Takrori 01:05:43  thanks for sharing that. That was really powerful.

Jasmine Star 01:05:45  And one thing I want to be clear, I'm I'm not like a I'm woman here me where I'm going to move without my husband I, I, my husband and I are our teammates. We're teammates. And so I'm looking for his support, not for his permission. Because in our relationship, we have clearly identified certain things where we're 50, 50 partners on everything, every bank account, we're 50, every the holding company 50 over 50. But in certain things we're 51, 49 because you can't have a two headed horse. So 51% for marketing brand, that's all me, 51% for finances, long term planning. That's going to be him. So he doesn't need to ask my permission about whether or not he's going to sell things in the stock market. I trust him and he trusts me. I want to be informed. He wants to be informed. But that is how we continue to grow and evolve.

Omar El-Takrori 01:06:31  Yeah, great. Proverbs 31, he trusts his heart, trusts in her that like, there's just a deeper.

Omar El-Takrori 01:06:39  And I think that's powerful because it allows you to move quick. Yep. so he you're one would say you're the breadwinner. Because the business that you started. You're the CEO of the business. how. I mean that's just like a another dynamic. I think that would help a lot of women. I know you shared a little bit, but, what a good way.

Jasmine Star 01:07:04  I'm like an open book.

Omar El-Takrori 01:07:05  I think my hesitation is, how do you stay in that nurturing mother role? By also showing up to business meetings and you got put on.

Jasmine Star 01:07:15  Absolutely. one thing that. Oh, this is the first year that I've been open about talking about it because I don't actually whatever you talk about, you're going to ask questions about and people are going to have opinions and like, have all the opinions you want about, like how I look, who I am, a business. But if you have opinions about my husband and daughter, I will crawl through the internet and shake you like so. If I don't want people talking about that, I don't talk about it.

Jasmine Star 01:07:36  And this year, a lot of questions have been coming around like motherhood and entrepreneurship. And I'm like, listen, I'm not the mom. You're like, you're not coming to me for that advice. I have a very atypical life. I've made atypical decisions, and we get atypical outcomes as a result of it. So I don't think that the way that I'm doing it is right. It's just right for us. So we just talked about that. 5149 my husband is 51 for our daughter. He took a step back in the business where he was doing just he was running just as hard as I was. And he said, we want a full time present parent with our daughter, and I want to be that person because the business can't be without you, and the business can be without me. But the role that he plays is 100% strategy. The guy sits at, you know, 300,000ft and he sees the game from above. And when I'm on the field and so we have we had this relationship, we were teammates, we were on the field together.

Jasmine Star 01:08:30  And I always knew that I could never date a man who was going to be my cheerleader, someone I was on the sideline. I believe in you, babe. Like, oh no, no, no I can't. Like what I need is I need you on the field with me. And then all of a sudden things changed. And he now sitting in the stadium box as a coach. So he's up there being like, I see this, I see this, I see this. And every time he calls like a play. Like figuratively, literally speaking, he's right. And in like the last two years that he stepped in first and foremost as her primary caretaker, he's been right on every single call. So now I'm like, coach, let's go. Tell me, what do I do? So anything that's good in the business has been has been because of his foresight and vision for things I cannot see. But I am an entrepreneur who's a mom. I'm not a mom who's an entrepreneur.

Jasmine Star 01:09:16  So even though I work from home and I get to have breakfast, lunch and dinner with my daughter and I get to do bathtime, I get to do bedtime, I get to do reading time, I get to go to the park if I want to take an extra long lunch to take her around on her unicorn bicycle. Yes, I get to do that. What an honor and a privilege. But make no mistake, when it is the workday I am working and if there is something needed, that is where my husband is at that point in time. It doesn't work for everybody. I know that it just happens to work for us and we're getting outside results as. As a byproduct. Now, here's the thing. I'm out here in Vegas, and one thing that we said every single year we're going to revisit this. But the goal was, if I'm going to be away more than one night, I want them coming with me. And he was like, heck yes, I cosign. And so we travel everywhere together if I'm gone for more than a night.

Omar El-Takrori 01:09:59  I love that. Beautiful. Could you share? I think what's really cool. Why you're in Vegas right now. Can you share why you're in Vegas? Right?

Jasmine Star 01:10:07  Oh, come on, you're really gonna make me cry like I'm all. I have it all together. I have it all together. And then the minute I talk about her, the minute I talk about. No, I'm good, I'm good. So the year 2020. And we started an adoption process in 2017. And we knew that that's where we felt called. And three years into it, it's at the end of 2018. And I look at my husband and I'm like, I think, I think I'm tapped out. I think I'm done waiting. And he said, yeah, I think I am too. And so we get a call after waiting three years and they say baby girl is born in Las Vegas. Get in the car and go. So we we have nothing. We have no diapers, car seat, crib.

Jasmine Star 01:10:47  We have nothing. We just get in the car and we go, and we come to Las Vegas and we meet our daughter for the first time. And I am telling you, Omar, it was like, I know it sounds crazy, but it's just my truth. When I had opened the door and the baby was in the carrier hand to heaven, I just felt power, like, radiate from this child. And then I picked her up and I worried deeply. Am I going to feel connected to her? Is she going to feel connected to me? There's a lot of biological stuff that happens between women and babies and I she did not come of me. And the minute I held her, she just. She was my soul child. I knew immediately the baby girl grabbed onto my hand. My husband took to, took a picture of it, grabbed onto my finger, immediately took a bottle and I was like, I'm done. Like anything else in this whole wide world. I am so done.

Jasmine Star 01:11:45  2020 was the year of the Super Bowl, so February 2nd was the Super Bowl in 2020, and J.Lo and Shakira performed because, you know.

Omar El-Takrori 01:11:57  Dang, I thought it was just Shakira.

Jasmine Star 01:11:59  Well, no no no no no no. Because actually it has to take two Latinas to take place of of a white male performer. Hey, that's what that's what they had said when they were performing. I had a baby in my hands and I was dancing. And that felt more successful than anything I had ever done in my entire life. And I think that people often look around her situation and how we met. It's a very complicated, very complicated situation. And they always say, she's so lucky, and I immediately correct them. We are the lucky ones. She has guided us. She's made us purposeful. She has grounded us. She has been the reason that business has taken off the way that it should. Because me stepping back, allowing the team to thrive, there are better people doing better things in better ways than I ever could.

Jasmine Star 01:12:49  Without her, I would not be me. And so every year, February 2nd, we come to Las Vegas. We stay in the same room at the same hotel. We go to the same restaurants, and we do the same thing. And we say, this is the day we became a family. And we will continue to do that until she asks us to do otherwise.

Omar El-Takrori 01:13:04  So beautiful. Wow.

Jasmine Star 01:13:06  You're the best.

Omar El-Takrori 01:13:08  What an awesome human you are. if you guys want to ask a question, you can find your way here. I do have a little bit of, like, rapid fire kind of vibes.

Jasmine Star 01:13:16  So.

Omar El-Takrori 01:13:16  Let's go. These should maybe do well in the algorithm just because that's just what tends to happen.

Jasmine Star 01:13:22  You're already pre cutting them. Yeah I was like oh shoot.

Omar El-Takrori 01:13:24  Oh shoot. again yeah. If you guys literally have a genuine question there don't feel a shame there. This room is safe. all that stuff. So just fill in this blank. You don't have a business if you don't release control.

Omar El-Takrori 01:13:43  Short form or long form content?

Jasmine Star 01:13:46  Both, however you can.

Omar El-Takrori 01:13:48  Why pick one? Well, there's a political.

Jasmine Star 01:13:51  Well. Long form. Long form is for conversion. In short forms for attention. One good long form will do a longer term conversion than one viral short form.

Omar El-Takrori 01:14:00  It's really good. Why do you have a podcast.

Jasmine Star 01:14:03  I well I get to meet cool people number one. And then I create long form by way of conversation. So I get to insert my perspective and, and ask questions from the other person to really good.

Omar El-Takrori 01:14:14  So should you start your online business selling high ticket or should you start your online business selling low ticket?

Jasmine Star 01:14:20  If you have an audience already. Go high ticket. If you don't have an audience and without an offer, I would suggest starting low and then working your way up.

Omar El-Takrori 01:14:28  What's your philosophy On doing free work.

Jasmine Star 01:14:33  Oh, I think you should give your best work away for free. The conversion will happen after somebody trust you. And once they trust you, they all experience your best stuff.

Jasmine Star 01:14:40  Now they're willing to do the work.

Omar El-Takrori 01:14:42  It's good. To just. I'm. I'm. I'm viral farming with this question. Okay. Okay. Is it easier to be a woman in business or harder to be a woman in business?

Jasmine Star 01:14:56  It's a matter of perspective. Being a woman could be a disadvantage or an advantage. I have chosen to believe that it is an advantage, and I will leverage it for all that it's worth. And if you tell me otherwise, I will choose to say that I respectfully disagree. But I'm out here with high heels and long lashes, like breathing down. Like if you don't feel my lashes when I blink, I'm doing it wrong.

Jasmine Star 01:15:13  So good. I love that. I just love that you even got ready. Oh yeah. I mean, guys don't get ready like that, you know?

Jasmine Star 01:15:20  Well, how you do one thing is how you do everything.

Jasmine Star 01:15:22  Hey, come on.

Jasmine Star 01:15:22  When I do an interview, we have a video interview. If you if you show up with, like, your hair tossed in like a hoodie.

Jasmine Star 01:15:29  How you do one thing is how you do everything. Our core value is extraordinary, is our baseline. If you don't treat this zoom call like you're extraordinary. This team is not for you.

Omar El-Takrori 01:15:38  So good core values. Did you always have core values for your business or did you create them?

Jasmine Star 01:15:45  The minute we crossed seven figures and then that's when we started, like hiring a small team, I was like, well, what are we about? Like, how do I hold people to so core values like at first, like we think that they sound nice, but they're actually become a barometer in which we hold people to. So when we have like your annual meeting, we sit down with our core values and then we ask you like plus check or minus and then like their manager or their superior will sit there and grade them. And then if you turn around and you're like, oh, you know excellence extraordinary is our baseline. And we play to win and we own it. And then your manager gives you just checks marks and a minus and you give yourself pluses.

Jasmine Star 01:16:15  There's like a misalignment. So it gives us an opportunity to say this is where you got to step up because your version of extraordinary is not our vision. So we're going to explain it to you. We're going to put you on a Pip a performance improvement plan. We're going to give you clear metrics and KPIs that you're going to walk away from with what to do? We're going to give you 90 days to do it. We're going to walk you through every step. If at the end of the 90 days we decide to terminate, it's not has anything to do with you. We just have a bar and we're going to ask, do you have it in you to reach that bar?

Jasmine Star 01:16:37  It's so good.

Omar El-Takrori 01:16:38  That that's not the way my brain naturally works. And so I've learned. I gotta hire that out, you know. And so I'm excited. Today it was a I hired my COO shout out to Annabelle Ingleton.

Jasmine Star 01:16:51  Yay! That was a big deal. What a big deal. So, yeah, the 90 day pips.

Jasmine Star 01:16:56  Okay, cool.

Omar El-Takrori 01:16:59  Two books that changed your life.

Jasmine Star 01:17:02  Oh.

Jasmine Star 01:17:03  So I'm a big reader. So I think that because it's like a business podcast, I should talk about, like, business books that changed my life. the the War of Art by Steven Pressfield. It's tiny. It's so good. It's just magical. Really good. Kicking the pants and the big leap by Gay Hendricks. It's incredible. Those two. Books. Oh, and also the third one, ten X is easier than two x. That was my most recent. Like that one. It's like I've listened to it for the third time over. Like it's just bananas. So the crazy thing is, is like, we created this new offer. So my husband and I have a holding company, Jasmine Star Brands. And then underneath the holding company we have like a SaaS offering. We have our consulting. So I am an advisor for companies where I have an equity stake in. And so we have all of these different LLCs.

Jasmine Star 01:17:48  So with this new LLC, this was when I took the two years to be like, what are you doing and how are you doing and what's the team that's going to be around you? It's like I had to go back and say, leave everything and how you built in the past. And then I used Doctor Benjamin Hardy's book ten X is easier than two X than to say I'm only making ten decisions. I am trying to build another eight figure revenue stream in one year on this one offer. That's crazy, that's crazy. And if I miss it by 3 million, I'll be okay too. But like, you have to make these decisions to say, how do we break and buck what we know in order to go real big. And so this is just like a petri dish of an experiment for us to do that.

Omar El-Takrori 01:18:26  That's good. You mentioned that SaaS company. What is this SaaS company?

Jasmine Star 01:18:29  Social curator.

Omar El-Takrori 01:18:30  Okay.

Jasmine Star 01:18:30  It started off as a membership. And then in 2021, people are like, there's a lot of friction because we want to post our marketing content onto TikTok and Instagram and LinkedIn.

Jasmine Star 01:18:38  And so in order for us to do that, we had to build our own API. So we brought in a tech team we like, just turned everything inside out to make sure that people can do and take what they want. In post.

Omar El-Takrori 01:18:46  Sweet, I love that. And then last one, before we get into a couple of questions and then we'll wrap this so you can take some photos with people. what's the biggest difference between you and Bianca, your twin?

Jasmine Star 01:18:57  Oh, well.

Jasmine Star 01:18:57  Like, she's like.

Jasmine Star 01:18:59  You know, Deepak and I'm like Tupac.

Jasmine Star 01:19:01  You know? She's like. She's like, you know, you know, she's holy. I'm a little hood.

Jasmine Star 01:19:06  We are. Okay, so we are fraternal twins. Most people think we're identical. And if you don't know my sister, she is the nice one. She is gregarious. She's like syrup, you know, like. And buddy the elf. It's like you just around her, and you just want more of her. And she's vivacious and she draws people in and she's magnetic, and she is a butterfly in a room full of moths.

Jasmine Star 01:19:29  I am happily the wallflower like I am happily like I judge before I proceed. I think before I speak, I, you know, Bianca collects pennies as friends and I collect quarters. Fewer the better. Yeah, we couldn't be more different. But literally, like the two of us from the womb, Yin and yang were everything that you see of my sister. I am the antithesis of. And yet she's like my absolute best friend, best sneaky human. Like, I'm like, how am I related to you? Like, we are so different and I'm so lucky that she is my life. Like the best thing ever.

Omar El-Takrori 01:20:03  I found that sibling. As we get older, having a strong, healthy sibling relationship is rare because stuff comes in and people start drifting away. It's really one of the most treasured relationships I have is with my siblings, especially with the year we walked through last year, which built the bond even more, and I just have a gnarly desire to leverage this business to draw our kids together and create healthy memories.

Omar El-Takrori 01:20:31  Because everything I'm doing in counseling and therapy is like undoing the memories that happen.

Jasmine Star 01:20:36  So if we can.

Omar El-Takrori 01:20:36  Get ahead of it as parents and, you know, create a reality that just only blesses their brains, then I want to do that.

Jasmine Star 01:20:44  So and so if somebody's listening and they have a desire to start a relationship with their siblings and it feels a little wonky, like I'm raising a hand, it's right there with you. And I think that I just decided to make a commitment, and I make a commitment well in advance to put something on the calendar. And I always said, whoever can come, you're welcome. But like, this is what's going to be is it going to be a meal and we're going to do something, it's going to be a meal, we're going to do something. And so I think it just starts off with the intentionality of making yourself open. And then some conversations end up with old wounds being hashed open, and then you've got to work through the work thereafter.

Jasmine Star 01:21:14  But I think that we're so much better because of the intentionality behind meeting and knowing each other as adults. That was like a big change.

Jasmine Star 01:21:21  So good.

Omar El-Takrori 01:21:22  Great. Well, let's take a couple of questions and just start with my question is and then roll into the question.

Jasmine Star 01:21:29  Thank you so much. my question is going in a business that you already have established, what is your wisdom on burnout?

Jasmine Star 01:21:40  So my philosophy and it's very divisive is that burnout exists when you're not getting enough wind. And so we're not afraid of doing the work. We're afraid of doing the work and always getting a lackluster result. So we're burning out. But if you are doing the work and getting the results, you're not actually burnt out. So what I've learned is to ask myself, what do I need to do differently? Because what this is, is resulting in me burning out and not getting a result. Now, I know everybody has different ways of doing those things, but I know my capacity. If I'm in my capacity, I feel burnt.

Jasmine Star 01:22:09  I was like, something's not right here. And it is 100% figuring out what's wrong. What do I need to change? Because too many losses in a row. They will do something to me.

Jasmine Star 01:22:18  Beautiful.

Jasmine Star 01:22:19  Thank you so much.

Jasmine Star 01:22:19  Thank you, I appreciate you.

Jasmine Star 01:22:21  Hi. My question is, how do you scale or grow your business when you are the business or the face of the business? Everybody sees you. You are the coach. How do you then grow that business without you having to be the person that is the business?

Jasmine Star 01:22:38  So okay, so I told you how I was reading that book and I had to understand how do I scale me? And the clear path for me was to create a team of coaches. And we had never done that before. And I was scared because what are you going to control how somebody is actually coaching somebody else? And what we did is we created a framework, we created a coaching system. We created somebody watching every single call that is happening, me speaking with the coaches, then going through the curriculum and then we have to trust and then we have to trust.

Jasmine Star 01:23:07  So the way that we will be able to, God willing, pass eight figures in a year. Is because we're no longer straddled by just me. So I, in fact, have somebody who's heading the entire coaching department. She is responsible for KPIs. She is responsible for people's success rate. She is responsible for what people are saying at the end of the program. And I check in with her. And so in order for us to get something far bigger, I have to be less, less and less inside the business. So I'm outside of operations. I'm outside of client success. I'm outside of sales, I'm outside of marketing. I now report and say, what do I need to do to get where I want to go? And then I say, super high level, what are we doing? What are we doing? Where are we going? Where are we going? And then what do I need to do? Small ways in the business to keep it moving forward. But the goal is to have its own brand in its own way.

Jasmine Star 01:23:58  That exists without me in three years.

Jasmine Star 01:24:00  Thank you so much.

Jasmine Star 01:24:01  Thank you. So good.

Omar El-Takrori 01:24:03  that's probably one of my limiting beliefs right now, is that people are here because of me. People buy because of me. I'm the one coaching. I brought up this question to Russell Brunson. Something interesting he said he said actually his his thing is the the title of the person. So his thing was don't hire coaches, hire facilitators. It's kind of like if you create a framework and and he's coming from a place of experience. He's like, I would see a client that I've never met. And then they're like, yeah, no.

Jasmine Star 01:24:34  So I did.

Omar El-Takrori 01:24:34  So this so-and-so told me to do this, and he's.

Jasmine Star 01:24:36  Like, no, why would they tell you to do that?

Omar El-Takrori 01:24:38  So his that like that level, he would say the facilitator is like just someone who's good with people, who knows the framework and knows the curriculum, and then they can just point on those calls and I'll get back to you.

Omar El-Takrori 01:24:50  Which was like a really cool, freeing word for me as someone who is, I do love coaching, but I know at some point there will be a level where I will scale this group or or a group that there will be a next group because.

Jasmine Star 01:25:05  But and then like I would encourage you to say like how much more could your students succeed by having accountability? So we call them accountability coaches. So I am we actively say we don't want you to take any of the frameworks that you brought in from any other coaching programs. All we want you to do is to follow our framework, and your job is to move the distractions or the pitfalls that are getting people's way, and then ask, when are you going to get this done? And if they say Thursday, you're connecting with them, say, hey, did we get this done? Why not? What happened? Great. What are we gonna get in? Get it in tomorrow. Tomorrow I need you. You turn it into me, I'm going to greenlight it.

Jasmine Star 01:25:36  How are they greenlighting according against the curriculum. So we're literally just having them guide everybody. Just stick to the curriculum because we know that this curriculum gets a result.

Jasmine Star 01:25:44  Fire.

Jasmine Star 01:25:45  Hey, my question is based around your belief that everyone has a gift, that just how hard do they want to work to to get it right? Yes. And so if if you had you were talking to someone and they were having trouble determining what that gift was, what questions would you ask them to help them identify that gift?

Jasmine Star 01:26:00  Oh, I mean, can we like workshop a little bit?

Jasmine Star 01:26:02  Sure. Okay.

Jasmine Star 01:26:04  so if I asked you to step on this stage and give a 15 minute talk about something, what would it be?

Jasmine Star 01:26:12  a couple of things. That's maybe one of the distractions is like, I have a lot of things.

Jasmine Star 01:26:15  Okay, well.

Jasmine Star 01:26:16  We'll do it. So. So give me three. I specialize in koi ponds. Koi pond. And I specialize in helping coaches, communicate clearly to their clients.

Jasmine Star 01:26:24  I mean, to to contractors specifically. Let's stick with those two.

Jasmine Star 01:26:27  So you're a koi pond specialist? Yes. And you help?

Jasmine Star 01:26:32  Well, so I build. I build low maintenance water features for people that they're for people in koi and water features to so that people can relax in their backyard. Right. So that's my specialty. But I've been doing it for 25 years. And so now I'm helping other contractors are like, how did you get this far? How can you help me get that far as well? And so I have a hard time helping those contractors identify their strengths. Does that make.

Jasmine Star 01:26:54  Sense? Oh, absolutely. But dude.

Jasmine Star 01:26:57  You're in sales. You help like you help other people increase Their overall value for what they're installing. Yeah. So I if I do what you do and I want to make more money, I go to you. You should be charging me at minimum $5,000 an hour to share what you've learned and what you know. And better yet, if we can put this into a 4 to 6 step framework of what you need to do and who you need to become in order to do those upsells, I would have you record it.

Jasmine Star 01:27:29  Have somebody sell them into a high ticket program like $2,000. They go through the program and then once a week you go in and you answer questions. You help Koi Pond Specialist increase their ticket value by three x. The transformation is not just the ticket value, it's who they become in the process. Because many times people have a hard time charging people for more because they have a system of self-belief. So part of your curriculum is going to be part belief and then part. This is the things that you have to do. And then when they get a result and they get a high ticket value, they come back and be like, this guy is the man.

Jasmine Star 01:28:01  The problem is, I think, you know, it's it's helping that I feel like I have to become a psychologist because I have to break their mindset as they come through.

Jasmine Star 01:28:07  Welcome to the club, bro. That's it, that's it.

Jasmine Star 01:28:11  I know, I know, I know. Thank you. Thank you.

Jasmine Star 01:28:13  Very much.

Jasmine Star 01:28:13  And I would encourage you I would encourage you to go through and start reading.

Jasmine Star 01:28:16  Just very basic cursory psychology mindset, personal development books, because what you'll do is you'll go through a proven book and a framework, and the average koi pond koi pond specialist will not be able to digest it the way that you will, but you're evolved. I can immediately tell, like you're vibrating rather like you have a deep care and you have a deep skill set. Now what you can do is you can get somebody else's framework and citation. Hey, this framework is from doctor X, but now it's going to put it here for Koi Pond Specialists. This is who you need to be. This is how you need to act. This is who you need to become. But I even said it like 30 minutes ago, we got to break the frame of somebody who thinks that they can believe that they can get consistent ten k months. That's half the battle.

Jasmine Star 01:28:53  Yeah. Thank you, thank you.

Jasmine Star 01:28:55  Oh, good. Come on.

Jasmine Star 01:28:55  Thank you. Hello.

Jasmine Star 01:28:59  Hello, hello. So, kind of a loaded question to a degree.

Jasmine Star 01:29:03  So, comment you said earlier was about long jumping over yourself. Like you basically have developed a skill. So first question being how did you develop that? Because I feel like myself and other entrepreneurs, we kind of get stuck in our own way of overthinking, overanalyzing. And I love the way you said it. You've not only jump over you long jump to to complete it. So that's the first one. And if I recall, you said you screenshot comments from like haters, stuff like that. That's like the opposite of what most people, you know, most people kind of run from that stuff. You're like embracing it screenshot and then putting it in a folder. Just walk us through a little bit of the thought process to get to where you're at with those two statements.

Jasmine Star 01:29:40  Well first and foremost it's embarrassing I'm petty, I'm petty I don't forget I don't forget. Yeah. Now the ones that.

Jasmine Star 01:29:47  Hurt.

Jasmine Star 01:29:48  I say thank you I'm going to change because that kernel of truth that one's song.

Jasmine Star 01:29:52  Yeah.

Jasmine Star 01:29:52  Give me once get me twice. Not going to happen now. The other ones. Sometimes I'll just open it up. It'll be like your dad should go back to Mexico. Well, he's here now. And he fought for your freedom to say that. you know about my my my looks. Yeah. People will go after where they think your Achilles heel will be. And I'm like, you see, I don't care that you think I look like a man. Because I got a man and my man has Bible goggles. He thinks I'm fine, is all. Get out. Nobody's got to think I'm cute. He's done. He's done drank the Kool-Aid. And if he thinks I'm good and baby girl thinks I'm good, I don't care what you think about me. I just don't care. And nobody better than me is talking trash about me. That part, the the the first part is how did I develop the skill of long jumping? Yeah, I always hear people say.

Jasmine Star 01:30:43  You got to do the work, you got to do the work.

Jasmine Star 01:30:46  And I was.

Jasmine Star 01:30:46  Like, the work I can do the where's the work? Like, what is the work? Tell me what the work is. I'll do it. And first and foremost, it's going to be an openness of saying, I am willing to face the demons in my closet. I'm willing to own that. I have a lot of stuff to work through. I started working with a therapist when I didn't necessarily feel like I had anything to go through because I was like people say about doing the work, but like, I want to do the work. What does that even mean? And be careful what you ask for. It's having conversations with parents. Yeah, it's asking and demanding answers that betray somebody's trust. And then you have to uncouple what that means, because what we have is a subconscious belief and story that has been programmed since we were about seven years old. So my beliefs about money, my beliefs about relationships, my belief with trust, my belief with who's going to hurt me, I would walk.

Jasmine Star 01:31:32  I was my own bottleneck to my own expansion because I was walking around and be like, you're going to hurt me. You're going to screw me over. And for years I did this and I didn't start understanding, like, where did I develop this? And the minute I start unpacking that, I have to forgive people who are no longer in my life. I have to apologize to that little girl who is so hurt beyond what I thought was repair. I have to have conversations and reconciliations, and then I have to choose to accept the people in my life who I've felt deeply hurt me and still won't apologize.

Jasmine Star 01:32:02  Yeah.

Jasmine Star 01:32:03  And when you start looking at yourself through that lens and saying, I accept the terms of this relationship, even if it's unhealthy or even I'm going to end it because it's no longer healthy.

Jasmine Star 01:32:11  Yeah.

Jasmine Star 01:32:12  That's good. That sort of opening me up for big jumps. I began to trust myself, and whenever I would hear a narrative of like, oh, the money's going to go away, don't risk the money.

Jasmine Star 01:32:20  I was like, oh, it's the little girl who saw her parents lose their house and cut up their credit cards. Wow. She's okay. Yeah. She's okay. Make the decision. So it was really uncoupling what was happening in the past. And the stories were in my mind. And so now I look at something, and I'm like, I wake up every day, like, just yesterday morning, the day like, zero, two, zero two are big. This is like our Super Bowl. And then something came in from the business coming sideways. And I was like, oh my gosh. Da da da da da. And I was like, no that's old you. That's the push you. The pull you is who here in this organization is going to step up.

Jasmine Star 01:32:55  That.

Jasmine Star 01:32:55  Part because, you see, I'm out of office. Yeah. And who here is going to be the next level leader and version? Because I'm learning. Jump yourself. You are not everybody's problem solver anymore.

Jasmine Star 01:33:07  As a child, I was the eldest of five children in an immigrant family. And the story I told myself is you will be responsible. My mom was very sick all the time, so I was responsible. So I took over responsibility within a team. It wasn't until you do the work that you're like, why am I doing this? It doesn't serve anybody. And so long jumping comes from looking from the inside out, addressing what needs to be changed, and then learning how to trust yourself and separate yourself from the old stories and then step into the new story.

Jasmine Star 01:33:34  That's beautiful. Thank you so much. I appreciate.

Jasmine Star 01:33:36  That.

Jasmine Star 01:33:37  Thank you. Thank you.

Jasmine Star 01:33:39  Well, last last question. Sorry. My guy. Yeah. No, no.

Omar El-Takrori 01:33:45  I feel like we got two minutes.

Jasmine Star 01:33:47  Okay. Yeah.

Jasmine Star 01:33:48  I love how as an eight figure entrepreneur, you talk about how success is really a product of a graveyard of failures. So how would you what advice would you have for people that are in a season of failing forward? How do they keep the faith when they have no evidence to show that they're going to be successful?

Jasmine Star 01:34:12  Number one, I have been there more times than I can count, and if you ask any other entrepreneur and they were being honest with you, they would say that they have traversed multiple graveyards of lessons and failures.

Jasmine Star 01:34:25  The question becomes, if you deeply believe that you have been called to serve a specific person in a specific way, and you release the attachments of what it's supposed to look like, then you will be moving closer to your success. Oftentimes, people think that if ten people bought, then I'm a success. Maybe if one person bought you're a success. And what are you going to do with that one person? How do you turn that one into 500? Into 500,000? It begins with one. And so, first and foremost, how do you walk through a graveyard? By being called by the vision that has been put inside you and then releasing what success has been defined by others and you asking yourself, what is success for me? Truly, truly, what do you need to believe that you can accomplish what you have been put here to do? If it's one person, say it's one person and also say I would like ten, but let's keep the real thing. The real thing is people will say, well, if I sold six and they only sold four, then it's a failure.

Jasmine Star 01:35:23  That is four x anything you've ever done in the past. So how about we just celebrate that and say, what are we going to learn? How are we going to get better, and how are we going to do this again and double it. Thank you.

Jasmine Star 01:35:33  So good. Come on. Thank you.

Jasmine Star 01:35:36  Thank you for the questions. It's awesome.

Jasmine Star 01:35:37  Yeah.

Jasmine Star 01:35:38  So we have some questions.

Jasmine Star 01:35:39  Let's give it up for.

Omar El-Takrori 01:35:41  Jasmine.

Jasmine Star 01:35:41  Star. Come on, get up on your feet. Thank you so much. You're the bomb.

Jasmine Star 01:35:45  Thank you. Omar.