The Social Media Shift That’s Changing Everything

If social media feels like a moving target… you’re not wrong. It’s already changed.

In this episode, I’m bringing you inside a live, high-energy Q&A where I answer real questions from entrepreneurs about what’s actually working right now in social media marketing.

Here’s the big shift: content is no longer shown just to your followers—it’s shown based on interest. Which means you have more opportunity than ever to reach new people… if your strategy evolves with it.

We’re breaking down:

✨ The 3 types of customers (and how to market to each)

✨ Why your content might not be converting

✨ How to start conversations—even with low engagement

✨ What actually turns followers into paying clients

And a truth you might need to hear?

If no one is engaging… it’s your move.

Start the conversation. Build the relationship. That’s where sales happen.

Press play if you’re ready to stop guessing and start converting.

Click play to hear all of this and:

[00:00] How identifying the 3 types of buyers helps you market smarter (not harder)

[02:25] A simple mindset shift that turns passive followers into active leads

[03:26] Why scheduling your marketing like an appointment changes your results

[04:14] Why your “best stuff” should be shared—and how to actually convert it into sales

[05:42] What it really takes to get that “yes” (and why rejection is part of the process)

[15:02] How long to test content before pivoting (90-day rule)

Listen to Related Episodes:

• The Real Reason Customers Choose You (It’s Not What You Think)
• 3-Part Framework for Creating Engagement and Getting More Customers
• Four Strategies to Engage Your Audience Before a Promotional Period

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode633

Transcript

Jasmine Star 00:00:00  So three types of customers. I know I have a problem and I'm looking for a solution. Let's sell them all day, every day. I know I have a problem. I'm unaware of the solution. Share your best stuff. Post consistently. Talk about you. I don't know I have a problem and I don't care about the solutions. There were going to be a no bless and release.

Jasmine Star 00:00:14  Social media is always changing and I know it probably feels exhausting and overwhelming, but the good news is that every time it changes, you have the chance to learn and get ahead of the curve. Hey, so the biggest sweeping change that has been happening on the algorithm is that content is shared based on interest, not necessarily showing your content to your followers. So this shift kind of impacts people on social media, but it has a huge effect on business owners specifically. Now this is an amazing time to get in front of new people. People who don't know your business exists. So what's the best way to capitalize on this new exposure? Well, instead of guessing what questions you have as a business owner, I'm inviting you into a flash fire social media marketing Q&A.

Jasmine Star 00:00:56  So it happened at a conference full of brilliant entrepreneurs. So their questions were great. And I know that you're going to feel right at home. So I broke down how to turn followers into customers. What platform is the best for your business, and how to quickly and strategically come up with marketing content that stands out from your competition. So let's dive in.

Jasmine Star 00:01:14  Thank you. Now, what I would love to do is we have microphones. Now I know, I know, Q&A people cringe at Q&A, but all I'm trying to do right now is we're going to move fast. This is flash fire. Get everything out of the way. So we leave all of the excuses in the room. So I coach a very specific way. I use the core method. Q you a a when you get on the mic, I don't need to know your history. I don't need to know the backstory. I don't need to know about your mama. We're starting with a question. Q then we get to you the underlying question, because we always ask questions about a service level issue.

Jasmine Star 00:01:49  Once I was like, I want to lose weight. And as a good coach, what do you say you got to stop hating yourself, right? Underlying question we don't get into answers. We get into action. What are we going to do? Then we get into accountability. Question. Underlying question. Action. Accountability. So we're going to raise the house lights up. We're going to get the mic. So if you can raise your hand we'll go on one side with the mic and then the other side with the mic. Great. And then this is what we call it mic on deck. Who's on this side that has a question back there all the way with the light. Great. So then then after this question we're gonna immediately bounce so we can get through this as quickly as possible. Hi. We're starting with your question. Hi. Hi.

Speaker 3 00:02:25  Okay, so for the DMs, where do I start with that? Because if no one's commenting on reels and dropping, you know, the word I.

Jasmine Star 00:02:35  Got.

Speaker 3 00:02:35  You. Do I just I mean, okay, if I'm the 35 beautiful.

Jasmine Star 00:02:39  Now, let's put ourselves let's put ourselves in Main Street, U.S.A., at a cocktail party. If you were standing in the center of the room, would you just stand there and say, what do I do? What would you do at a cocktail party?

Speaker 3 00:02:48  I'd go introduce myself.

Jasmine Star 00:02:49  Absolutely. So we're gonna do that. There's a group of people who follow you. I don't care if you have 33 followers, you're gonna introduce yourself to 33 people. Those are 33 new leads. It's not creepy. They know you. We're going to start there and in the process of this. And they might not be your ideal client, but like, well, if you know anybody who might be interested in X, Y, and Z, please let me know. Then they make an introduction via DM. All we're doing is we're starting conversations. We're not going in. Is are you struggling with fat loss in 2026? No.

Jasmine Star 00:03:16  We're going to reach out to our followers who already follow us. And that is your objective. And if you can only do five a day, do five a day, we're gonna do as much as we can. However we can.

Speaker 3 00:03:23  Okay.

Jasmine Star 00:03:24  Thank you. This site, who has a question?

Speaker 4 00:03:26  How do you balance? How much time do you spend on social media every day? If you have a family and all of the above.

Jasmine Star 00:03:33  So here's the thing. Some people would call it psychotic. I just call it highly organized. I have a Google calendar, and on my calendar I denote 2 or 3 times in a day that I'm spending 20 minutes. It's on my calendar like it's on my calendar. The way that any, like, pick my kid up from school, that's on my calendar, I'm going to put it on my calendar. If we don't make time for it, we will never make time for it. I want to prioritize marketing because the more I market effectively, the more sales I get, the more sales I get.

Jasmine Star 00:04:00  The Pfizer vacations we get to go on. Yes. And amen. Okay. Does that. Does that work? We're going to schedule it in 2 or 3 times a day as if it is a task. We'll move the mic to the next woman over there. Right there. She's back there? Yes. Beautiful. And then we have a question here.

Jasmine Star 00:04:14  Hey, so.

Speaker 3 00:04:15  Help.

Speaker 5 00:04:16  Me change my mindset around what you said about giving away your best stuff. The reason why I'm asking is I feel like we've been in a culture of people are just looking for the next free lead magnet, and just next one, next one, next one. But what you said was really intriguing. So help me change my mind on.

Jasmine Star 00:04:33  Absolutely. So what's the the game that we're playing is if everybody gives a lead magnet and actually how many in this room be real. Do not give a lead magnet. Great. Okay, cool. So fact not everybody's giving away a lead magnet. So the way that we speak to ourselves is training our mind to not do something or do something.

Jasmine Star 00:04:54  So if we say not everybody. You say a lot of people are okay. A lot of people are giving away lead magnet. But what's our next game? We give away the lead magnet and then we have a cultivation either in email if you're sending via email or in DM. It's the follow up game. This is they say marketers ruin everything because it's true the minute we find that something works. So sending a free lead magnet ten years ago, it's like, oh man, people are responding. You were unique. Nobody else is doing it. Great. So if majority of people begin to do it, then what do we have to do? We have to add on the next layer and the next layer is personal one on one. Reach out. Does that require more work? Yes. But does it lead to sales? Yes. So we're going to continue to add on layers to our marketing to show that we're one tiny step ahead. And here's the fact of the matter. You will get nine no's before you get a yes.

Jasmine Star 00:05:42  You will give away nine PDFs that nobody will ever use until you get your one. Yes, so I am playing the game in the margins because the people will actually say, yes, they got your best stuff and they're like, she's a gangster. She's for me. I will play that game. It's not for everybody. But I'll be real. What is the other option? Yeah. So we play games to get outsized results. Thank you. We'll go here and then. Kevin, I'm so sorry. There was a question. Is there. Okay, great. We'll we'll get that handled. Okay.

Speaker 6 00:06:13  Hola. Hola. No tengo anos. See my target son mujeres de mas de anos okay. Quedo on Instagram.

Jasmine Star 00:06:22  She has 70. Oh. We have a translator there. Yeah, yeah I was going to translate. But go ahead, go ahead, go ahead, go ahead.

Speaker 6 00:06:27  Mercado in Facebook. When?

Jasmine Star 00:06:30  Instagram Facebook. Okay. We'll translate.

Speaker 4 00:06:33  Her target is 60 years and older.

Speaker 4 00:06:35  Does she stay on Instagram or go to Facebook?

Jasmine Star 00:06:38  Beautiful. So if you are targeting anybody below 30 TikTok and Instagram. Although TikTok is very different because it's more about much more about views, less about customers. Okay, Facebook, there is a lot of people on Facebook still, but the demographic will be 50 and above. If you're going after a professional market at any age, LinkedIn is absolutely fantastic. If you're like, okay, I'm going to do all of it. I'm going to say pause. Let's do one really, really well. Feel confident, and then add on a layer. More concentrated effort into one muscle group will get an outsized result in that muscle group. Yes. And amen. Okay. Okay. Thank you. Gracias.

Speaker 7 00:07:19  I am attracting a lot of men. Although my bio is optimized for women. My content is all towards moms of many, but they don't like me. The guys do. So I'm curious, should I just. All right now I now I, I was going to say it now I do men but that's should I would you transfer your focus to men except and leave the moms behind?

Jasmine Star 00:07:47  Well I would I would do a test like we're we're entrepreneurs.

Jasmine Star 00:07:50  Right. But my answer is not your answer. So I would tell you how I would answer. I would first say, do I want to serve a male clientele? If the answer is yes, then I would do a test. And the test is are the men who are reaching out to me buying? If they're not buying, they're actually not customers. They're just looking lose. And if that then becomes the case, I'm going to go back to who I actually want to serve. And if the case is like I wanted to serve women, then I would just make the decision. Actually, no I don't. Nothing's wrong with choosing a particular demographic. I want to work with women because this is the test. They are my buyers. And then I just wouldn't engage with any of the men. That's it.

Speaker 7 00:08:23  Okay, great. Thanks.

Jasmine Star 00:08:24  Thank you.

Speaker 7 00:08:25  Quick question.

Speaker 8 00:08:26  Substack your thoughts on that and then Substack versus email newsletter.

Jasmine Star 00:08:31  Well I will do well. So you can you can double dip okay.

Jasmine Star 00:08:34  So Substack are we familiar with Substack. Oh wow. Look at you mama doing the dang thing. Okay I know many women are like, no.

Speaker 9 00:08:43  Another platform.

Jasmine Star 00:08:44  Okay, so so so so I started in the I started in the blogging, the blogging era 2007. I grew my business and I grew. I didn't grow fans, I grew fanatics. Long form content about who you were and people were reading it. Then social media came around and the content got smaller, smaller or smaller, and then video came around on social media, and then the content becomes very, very, very little because everything's visual. Blogging in 2007 was how you won the game. Then it dropped. Substack is like a blog, but it will also go to somebody's email. You're writing a long form piece of content, and it will come to their email, and they could subscribe to your Substack the way that they were subscribing to blogs. So this kind, beautiful woman is saying, there's an opportunity here. And it's a very smart question, because whenever a platform or something is new, if you are first to it, you get the lion's share.

Jasmine Star 00:09:40  So Substack has been very popular for the last two years, but in the last like eight months has really soared because people are saying this is a business opportunity that's been unrivaled. But what happens is if you don't like long form writing. Don't get started on Substack. This is consistency. This is writing. And dare I say it? If you were angling towards a demographic above 50 who liked to read, then great. There's not a right or wrong. People are like, well, what are your thoughts about? Like X or Twitter? I'm like, if that's where your people are. Go to your people. If you're a great writer, right. So you're going to choose something. But we have to understand that the amount of people on Substack and the amount of people who are actually open their emails are going to be less than the people who spend time on social media. But if you know your person is Substack, they want to read long form. They like the slow pacing and control of their inbox.

Jasmine Star 00:10:36  Then you write and you write and you write and you write and you act like Alexander Hamilton, who out wrote all of his competition. Thank you, thank you.

Speaker 10 00:10:45  Are you saying that now Niching down is out. People want more variety from who they follow, I believe.

Jasmine Star 00:10:54  And this is one woman's opinion. It's both. It's niche with interest because I can't if we don't have a niche. And then I'm like, oh, I'm just talking about hunting. Well, that's just too broad. If I knew I wanted to talk about hunting to moms of three in Alabama in their late 20s, and then I'm like, I talk about hunting, I talk about taxidermy, I talk about making my own jelly. It pertains more to that. Did you guys like how that just came? I'm a city girl. How did I just.

Speaker 9 00:11:21  Come up with that?

Jasmine Star 00:11:22  So I still believe it's niche and then even interest based according to the niche.

Speaker 10 00:11:28  Awesome. Thanks.

Jasmine Star 00:11:28  Thank you, thank you.

Speaker 11 00:11:30  Hi. This is rather a basic question.

Jasmine Star 00:11:33  No such.

Speaker 11 00:11:33  Thing. Okay, thanks. No it's not. What is the best way to figure out a hook? I'm always like, I stumble over that.

Jasmine Star 00:11:44  Can I tell you a secret?

Speaker 11 00:11:45  Yes.

Jasmine Star 00:11:46  Well, actually, can you pick A or B.

Speaker 11 00:11:49  Can I?

Jasmine Star 00:11:49  What can you pick? Option one or option two.

Speaker 11 00:11:52  You should go for it.

Jasmine Star 00:11:53  Okay. Well, actually, can we do a quick quiz?

Speaker 11 00:11:56  Okay.

Jasmine Star 00:11:57  Wait, can I get a recommendation?

Speaker 11 00:11:59  Oh, gosh.

Jasmine Star 00:12:02  All we're doing with a hook is for somebody say like, oh, yeah. Now, it's never been easier than with our friend chat daddy, you know? Okay, so chat. Claude, you're saying I'm a fitness professional? Way too broad. I am a female fitness professional targeting this demographic. My post is about this. I want to spark somebody's interest on insert social platform. Please give me ten hooks because chat daddy speaks in the language of social media. That would stop somebody scrolling in their tracks and prompt them to engage.

Jasmine Star 00:12:41  Then you get ten. It's just it's never been easier, but because it's never been easier. What a good marketers do.

Speaker 9 00:12:49  Ruin everything.

Jasmine Star 00:12:50  A lot of people are doing it. So in order to stand out and not have the.

Speaker 12 00:12:54  Are you struggling with that 2 p.m. slump?

Jasmine Star 00:12:57  Right. We have to get more specific. The more specific we speak about ourselves and the more specific we speak about our customer, the more hooks pertain specifically to them. This goes back to niche and interest. Thank you. Not not a basic question whatsoever. Yes.

Speaker 3 00:13:14  Hi. I just made the eight second reel that you give us the template for. Okay. And I tagged you and I wondered if you would like it when you have time.

Speaker 10 00:13:22  I did. Yay!

Jasmine Star 00:13:24  Bravo! Okay, but I just want to point out something because, you know, I'm a wee bit of a hater. She made it. Well, she was. Well, I was speaking. I did. She did two things at once.

Jasmine Star 00:13:32  You must be a mom. You're multitasking. That's right, that's right. I'll take it. I'll take it. But. Bravo. So this is the point. The point is, we will find reasons or we will find excuses. And you got to get real honest with yourself. Am I giving myself an excuse? And if the answer is yes, get into motion. Any motion. All the motion and the beauty. I'm just. I believe that fitness professionals are starving. Standing in front of a buffet line with an empty plate. What do I post today? What do I post today? Put something on your dang plate. Y'all can wear spandex and grab some weights and not have to put on makeup. You guys can be walking on down the street and he feels like a beautiful sunset. You put your head in front of the sun and the glorious light around you, and you just do a two second clip like this. It's like reminder work out, and that thing gets a lot of use and it gets a lot of use.

Jasmine Star 00:14:24  You build a lot of interest. You're making your smoothie. You're making your protein coffee. How do you pack your kid's lunch? How do you pack for an airplane ride? What food do you order into your hotel room? If you're trying to eat right, the content abounds. Ladies, if you are a male seated, that is your choice. Okay.

Speaker 3 00:14:43  Hi. Thank you. I was just curious. You were talking about testing your market and different types of content and platforms. So how long do you give yourself when you're new and you're creating content to say, you know what, I kind of want to pivot and maybe I want to try something else. Like, how long do you give yourself to see whether or not it's responding?

Jasmine Star 00:15:02  Well, beautiful. So never before in human history have we had a faster feedback loop. There were times that our caveman ancestors would write something, and then eons later, somebody else would come back and read it, right. And then now it's like we would write a newspaper article and we're like, oh, we have to wait a whole day before somebody actually reads it and then gives us an opinion.

Jasmine Star 00:15:22  So it's like a 4 to 8 hour loop before it gets in the back. And now we have like a 48 second loop on social media. And the temptation is to put something out. We see fast feedback and they're like, they hate it. I can't do it anymore. So what I have chosen to do is I work in 90 day windows. Now I'm going to pause here and say, I actually refuse to have an opinion about anything that I'm doing at any given point in time for a full year. Okay, I am looking at this in a year's scope. If I step in, if I might make a change to something pretty significant, adding another interest base or something that I'm testing, I'm going to do it for 90 days before I have an opinion because I'm not looking at like, how did this one piece of content do? I'm actually looking at how did if I post every single day, how did these 90 pieces of content do? And we don't need to get fancy. We don't need any other technology.

Jasmine Star 00:16:10  We can actually just go to our Instagram page and just continue to scroll. And then what I'm going to do is I'm going to go through like this. Real had more engagement. Now, one thing I'm also noticing right now in the algorithm is what is index in the algorithm at its highest is shares. If you carefully pay attention to meme accounts, they have more shares and they have likes and comments why people publicly don't want to like or comment on something that's a wee bit inappropriate. But what will they do? They'll send it to their sisters.

Speaker 9 00:16:39  You know.

Jasmine Star 00:16:40  So what would the algorithm is looking for? Is who's sending what to whom? Because it looks like an endorsement of saying, this is the thing that I want. So I am looking at comments and likes and also the amount of shares. And then after 90 days I will say what pieces of content did well. And guess what? I repeat all of them all over again. Exactly. I don't repurpose it. I'm just like, oh, in this one it was about eight seconds and it was four clips.

Jasmine Star 00:17:02  And one of them I was in Inner airplane and the next time I'm on an airplane, I'm going to do that again. Then I'm going to do like I'm when I'm getting ready. I'm just repeating what worked. And guess what? What I've noticed is when I go back and I repeat the content that worked in the past, it continues working again. And then I do another 90 days. And so all I'm doing is collecting what's working, what's working, what's working, and then I take my best shot at that content again. So I'm making a year commitment. I silo it down to 90 days. I use data. And you guys, if you open up your Instagram insights, Mark Zuckerberg and Adam Mosseri are literally giving you a blueprint. They're telling you your people like this, do more of this, go into that data and just recreate it all over again. You will get outsized results, and you're not aiming in the dark anymore. Thank you.

Speaker 3 00:17:50  Thank you very much. So I was going to ask.

Speaker 13 00:17:51  You yesterday we had a really interesting speech from Stacy. Yeah, that she was telling us about systems. So what systems do you use? I can imagine that your DMs don't, like personalize you. You don't personalize everything. Or do you or systems, do you?

Jasmine Star 00:18:09  Okay. So as far as systems go, I try my best to batch my content once or twice a month. Why? Because on my calendar I can block. I know some people are going to be like, oh, I can't believe that I block a seven hours and I say, I'm going to do this, this, this, this, this, this, this why I have all my clothes out. I know music, I want to have all of this stuff because have you ever woken up and you're like, I haven't posted in three days. What's a trending real. Wait, what copy am I going to use? Okay, I've got to set it up. Oh my gosh, my light is not charged. Okay.

Jasmine Star 00:18:41  And then you spend an hour in seven minutes to create a seven second piece of content that falls flat and you're like, why? Because we fail to plan. We plan to fail. So what I do is I plan everything out. And so the system in advance is plan. What are you doing? Is it blocked out on your calendar? That then becomes the plan. And then I just attribute one post to every day of the month and talk to me about any other system that would be pertaining to that system.

Speaker 13 00:19:08  Like for example, when you're doing your DMs, so do you just like start writing individual DMs to everyone you're sending them to, or do you have something planned.

Jasmine Star 00:19:19  In the beginning? When I was first starting this, I just went to my followers. I would click on the followers tab and I know it should be a lot more organized. It didn't. I just went rogue. I was like, hi, I'm like, thank you so much. Like I would go to the profile.

Jasmine Star 00:19:29  I was like, oh, I looked like the Amalfi Coast. I want to go there some day. Like another thing is like, oh my gosh, your cat is so cute. I'm not a cat person, but this one might change me. And then again, just like just commenting, just commenting, just commenting. And then guess what? Those people not only would DM, they go back to my account because the algorithm will prioritize. If I've engaged with somebody, they start seeing my content. So then this person is like, wow, this homegirl showed up for me. She doesn't even know me. And she's liking and commenting on the other post. And what happens are they're now back in the ecosystem. I didn't, I didn't, I just went rogue. And guess what? If I sent a DM like to the same person like a week later? Oh well, you know, I'm just like, let's have a conversation. I'm literally in the mall being like, this is my store.

Jasmine Star 00:20:06  I'm really proud of it. Let's go.

Speaker 13 00:20:08  When you start selling, do you have something?

Jasmine Star 00:20:11  Well, I have questions. So here's the thing. You don't want to sell to somebody who doesn't want to buy. There are three types of buyers. I know I have a problem and I'm actively looking for a solution. Those are going to be the easiest people to sell. I have a problem. I don't know what solutions exist. I don't know, I have a problem and I don't care about the solutions. I am not trying to sell to the person who is not looking to create a digital product online. So I'm asking questions of people who are pre-qualified. Now the tricky, beautiful part is that you're selling fitness. There's a lot of people who want fitness, like want people who want to get healthy, right? So we have to start thinking of questions. Now, I can't say here's the three questions.

Speaker 12 00:20:50  You ask anybody.

Jasmine Star 00:20:51  On the internet. Not at all. Because your target demographic specifically Latinos, role differently.

Jasmine Star 00:20:56  We're very family oriented. The minute any one of the primas our cousins want to go to diet. Everyone's like.

Speaker 9 00:21:01  Ooh.

Jasmine Star 00:21:02  We have to carefully take assessment of who we're speaking to and how they want to be spoken to. We have to look at this. And I literally, ladies and gentlemen, you're at the farmers market. If somebody is carrying a baby and juggling a dog and you're like, well, do you want to try my soap? They're not ready. So we got to just.

Speaker 9 00:21:20  Ask.

Jasmine Star 00:21:21  Questions. This is a real conversation with a human in the DMs. And yes, I will go to somebody's profile. And when I think that somebody is perfect for my offer and I'm like, oh, I ask, do you have a digital offer or is there any way that you're connecting with people straight out? Not in the beginning. This after maybe 3 or 4 DMs and if they're like I do, I don't know what to do with it. I was like, what? Let's, let's let's talk What questions do you have? I'll send them a voice memo.

Jasmine Star 00:21:43  Below is their mind. And I'm like, I'd love to get you a call with their sales team. And they say, yes. How many do I have to do with those a day? A lot, but I'm not offended that the mom who's juggling the baby and taking the dog and holding a bag of oranges is like she said, no, it must be about my soap. Is it me? Is it me? She wasn't ready. So three types of customers. I know I have a problem and I'm looking for a solution. Let's sell them all day, every day. I know I have a problem. I'm unaware of the solution. Share your best stuff. Post consistently. Talk about you. I don't know I have a problem and I don't care about the solutions. There were going to be a no bless and release. Thank you, thank you.

Speaker 14 00:22:16  You mentioned about your bio like Instagram bio and to be as specific as possible. And who is it for?

Speaker 3 00:22:24  Yes.

Speaker 14 00:22:25  I'm fearful of doing that, thinking I'm going to leave people on the table.

Jasmine Star 00:22:28  I love it, I love it.

Speaker 14 00:22:30  Help me get over.

Speaker 3 00:22:31  That.

Jasmine Star 00:22:31  Great. So a couple things. So I'm 50% holy and 50% hood, right? So if I don't start with the holy people are like, she's so hard. Okay. So the holy part. The holy part is it's never been easier to work with people who know, like, and trust you. Those customers who know, like, and trust you, they come in and they're less needy and more supportive, and they just like you. Okay, then there's the hood side data analytics, like let's get it together. And that, truthfully, is every business, every successful empire has always started off with one very specific person. So for us to believe that in Middle America or in Southern California, mom of one, that I could speak to everybody and somehow permeate, I can do it different or better than the multi-billion dollar national organizations who have their target demo, because every person who buys Bud Light doesn't look the same.

Jasmine Star 00:23:24  But Bud Light, who knows who they're targeting? Precisely and exactly. The crazy thing about setting a bullseye is that people who land right in the bull's eye don't become fans. They become fanatics. But the crazier thing about a bullseye is that even if they don't fall into this and they're just on the outside, they still know who you're about. They know what you're about. They see your perspective. And if they choose to buy. They know exactly who you are. So the problem without having a bull's eye is that we become vanilla to everybody. And when is the last time you walked into 31 flavors and said, I want vanilla. Never butter. Pico Rican sherbert ice cream. My dog. My daughter likes bubblegum ice cream. Who in the world? But guess what? They knew their demo. The question becomes, am I courageous enough to speak to a small group of people who will give me outsized results if we have a high churn of our customers and clients, it's because they felt unseen.

Jasmine Star 00:24:15  The more you speak to this specific person in this specific way, and you never know if a mom who decides, I don't know, I'll just say like, use a mom and she's your target demographic, and then her daughter decides to do it with her. Or like my sister who decided to do a training program and brought my mom into it. My mother is not the target demographic whatsoever, and yet she's in it. That's the thing about having a target demographic. You're empowering your customers to become evangelists. The best business is when you have your customers bringing you in business. If that's what you have. Treat that customer right. Surprise her with flowers. Give her a shout out on social media. Those people. But those people speak up when they think you're speaking directly to them. That is the power of a target demographic.

Speaker 3 00:24:58  Thank you.

Jasmine Star 00:24:58  Thank you, thank you.

Speaker 10 00:25:00  Can we talk about hashtags and tagging?

Jasmine Star 00:25:02  Yes. Hashtags and tagging. So they're not dead. They're not dead. But you guys remember the days of, like, 50? Hashtags.

Jasmine Star 00:25:09  Not necessary. What the hashtags become powerful for is within the caption to guide people to where you want them to go. Hashtags were created pre SEO on Instagram. Search engine optimization. There was a time when Instagram could not read your caption and could not read what you were writing on your carousel or your videos or your post. Now it can. So it's like everything you write in your video or carousel, everything you write in your caption is indexed, which is why. Have you ever been on Instagram? And you're like, how am I being targeted by the most perfect ads right now? They know all. They read all. If you sent a Siamese kitten to your home girls in a DM thread, you're going to come in and you're going to see two pieces of Siamese content. Even if you do not like, comment, or share, but you watch it more. Lots of Siamese cat content. Why? Their job is to keep you on the platform as long as possible, and the more you tell Mazari what you like, the more they're going to shovel it down.

Jasmine Star 00:26:11  So the main question. You could use them. They're more like Guideposts, but they're less effective because the algorithm has gotten so good at serving people exactly what it is they want. Thank you.

Speaker 3 00:26:23  Hi.

Jasmine Star 00:26:23  Hi.

Speaker 15 00:26:24  So my question is, well, my overall question is how do you clarify your message when you're showing up authentically on social media and you're a multi-layered person like you do multiple things. So how do you streamline your message? One and then two also create an offer that really I would say attaches to that message.

Speaker 3 00:26:48  Great.

Jasmine Star 00:26:49  What used to be on social media is that you talk about one thing in a very deep and profound way, again and again and again and again, because you were speaking to the same amount of followers, same people who were seeing your content. I now believe, and this is one woman's opinion, that I want one word to embody who I am, one sentence and the content that I create. I use that as a litmus test. I use that as a totem pole.

Speaker 12 00:27:15  So I'm getting very vulnerable.

Jasmine Star 00:27:18  I believe I'm a conduit of belief. I make people believe, and that's my superpower. I make people believe that an unqualified, uneducated, unfunded.

Speaker 12 00:27:31  Brown girl.

Jasmine Star 00:27:31  From the hood could do something impossible. So if I can do it, I deeply believe other people can do it too. And so when I get on stages and people hear me speak, they might not like me, but they trust. And if they trust and they believe that they can take what I am teaching and what they're learning back then I have done my job. That's who I am, and that's what I'm about. So the content pieces that I post, I go back and I say, does this make somebody believe? Am I attracting? Am I repelling? Am I sharing my best stuff for free? Am I creating the conversations? And as long as they go back to say Jasmine makes me believe Jasmine is inspiring me, then I said, I've done my job. Everything has to go through the through line of what am I about? What were you put on this earth for? And yes, everybody's put on this earth for like bigger booties and smaller waists.

Jasmine Star 00:28:22  Yes and amen. But like, what are you about? Like, what are you about? Because when you know what you're about and you speak to a very specific person about that, then the things you are talking about feels like it's resonant with them, even if they don't have cats or children or live on the East Coast. It's I'm about that person, and her content makes me feel a little bit more that I can do that, even if I'm not exactly as resonant. So. Synopsis I have a sentence. Who am I and what am I about? Each piece of varying content I am pointing back. Does it hold this? Like do I make somebody believe? Do I get them closer to taking action? If the answer is yes, then I continue to post it. But here again I have my who am I about? What am I about? And then at the end of the day, I'm on social media to make money. Period. The end. It's not fun for me.

Jasmine Star 00:29:09  It's my job. But here again, we will do things we don't want to do to get results other people don't have. So my thesis, who I'm about, I will do things I don't want to do to get results that other people don't have. I am here to sell on my business. I'm a conduit of belief. The content that I am putting out. Do you believe? Have you got belief? Are you moving towards it? Are you willing to take action? Are you willing to invest? Let's go. That's what I want to do and that's what I want to encourage every single person here in this room. Thank you for the question. But before we end, we just spent 80 minutes together, and it feels for me that the energy in the room is ready and it's palpable. But I want you to bottle this energy on the inside of you so that when you walk out into the sun, you express deep gratitude for your health. We live in an incredible country. We are led by incredible people in this room and outside of this room, you have your health and you have a group of people.

Jasmine Star 00:30:05  Even if your partner begrudgingly said, okay, you can go and your kids are with your in-laws. And whatever the case may be, you made it work. And so you're here in the sunshine. Learning how to become a better person and a better entrepreneur. And I just want you to take the moment to soak it in. You are the 1% how beautiful and amazing and empowering that you get to choose your future and your destiny. And we get to market the thing that we even called to do in the palm of our hands. Ladies and gentlemen, thank you for doing the work. Thank you for asking incredible questions. And to Amanda. Thank you for the kind and generous invite. It has been an honor and a privilege. I appreciate you. Take care.

Jasmine Star 00:30:47  I shared this marketing Q&A not because I'm in love with social media, but because I'm in love with business. Mine and yours. I believe you found this show and this episode for a reason. I believe that you have something special to put out into the world, and I am sharing this content because I want you to take this and learn and post.

Jasmine Star 00:31:06  Create content. Let people know your business exists, that you have something that will help that you have a solution to their greatest need. I want you to believe that you deserve the opportunity to create and offer, serve people well, and create financial freedom. If you enjoyed this show. I would be honored if you left a review. It will take less than 30s, but it impacts myself in the team so much. Thank you for watching and listening to The Jasmine Star Show.