The Focus Framework Every 7-Figure CEO Needs

If your business feels like it’s pulling you in 17 different directions at once… this episode is for you.

In this episode, I’m taking you behind closed doors inside my 7-Figure Mastermind and sharing the focus framework my mentor taught me that completely changed how I lead, prioritize, and scale my business.

Because here’s the truth: being good at many things is often the exact reason we stay stuck.

We’re talking about:

• Why ambitious entrepreneurs struggle to focus
• The hidden cost of doing “all the things”
• How to identify the ONE thing that creates the biggest impact
• Why scaling requires more clarity, not more complexity
• The powerful question I now use to filter every business decision

If your brain feels noisy, your calendar feels chaotic, or your business feels reactive… this conversation will help you refocus on what actually matters most.

Click play to hear all of this and:

[00:00] How dividing your attention across too many projects weakens your results and slows growth.

[01:15] The exact focus framework my mentor shared that transformed how I run my business.

[02:50] How being “good at many things” becomes a hidden obstacle to scaling.

[04:45] Why visionary CEOs unintentionally pull themselves back into the weeds.

[06:50] The uncomfortable but transformational question every entrepreneur needs to ask.

[08:15] What it actually means to direct your mental energy toward one central purpose.

[09:00] A simple framework to identify the root issue creating multiple downstream problems.

Listen to Related Episodes:

• How to Sharpen Your Focus to Achieve Your Goals
• Stop the Busywork and Start Scaling
• Strategies that Have Transformed My Business with (My Coach) Susan Sierota

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode634

Transcript

Jasmine Star 00:00:00  If this were solved in the next 90 days, what would become easier? Well, if this was solved, our cost of acquisition would be well worth it. Our sales team would be fully booked. We know our close rate. That one thing I fix this in the DMs. I literally am solving three other things. That's where I should be putting my focus.

Jasmine Star 00:00:16  How many things are you focusing on right now in your business? Now? If you ask me, back in 2025, I was focusing on seven things, which looking back, is the exact opposite of focus, right? Like the true definition of focus is singular. Just one thing. If you and I each had 100% focus energy and I was separating my focus between seven different things, it simply means that each project was getting 14% of my energy, 100% divided by seven projects. It's 14% now. If you only focus on one thing, it would get 100% of your energy between you and I. Who do you think would actually get more done, get better results and get it done faster? You.

Jasmine Star 00:00:58  Exactly. This is why I strip my focus down to one thing. It sounds crazy and like maybe like something you'd never do. But I want to give you an inside look at how I choose to make this happen in my business this year, y'all are about to get the T, so here's how it'll work. I am giving you a front row seat to my seven figure mastermind, where I shared a focus framework that my mentor shared with me. So it's like, pass it on the goods. This is exactly the process I used at the start of the year that has allowed me to delegate so much in my business and prioritize my time on what I should only be focusing on. Let's start on day one. This was the opening session of my mastermind.

Jasmine Star 00:01:40  As I started this, what I wanted to do is really walk you through a conversation that I had with my mentor, and we were talking about how I felt there was a lot of vying for my attention in the business, and.

Jasmine Star 00:01:53  Anybody here feel like a lot of things are vying for your attention.

Jasmine Star 00:01:57  And she shared with me like a three part framework that I started using to say, I'm going to be honing in my attention, honing in my attention. And the word is really focus. And so what I want to do is I want us to start with the first part of this is to focus. So we're going to do an exercise over the next three days. And that's just for you to focus your attention, to be here in this room. Now, I know there's a few of us who are in the middle of launches, and guess what the challenge and invitation is to say I am focused and I am here. Some of us left painful home experiences and the challenge and invite will be can I be here in focus? We're going to start practicing things that we're going to have to and get to take back home so that whatever is going on around us, we still have the opportunity to focus. So what I want to do is just have a conversation around the ruthless truth of staying focused.

Jasmine Star 00:02:53  We're going to have the real, real conversation of what is required for us to do this. Now you got into the room because many of you are good at doing many things. The reason you guys are part of the 0.7% of female entrepreneurs who will build over $1 million business is because you are good at more than average things. But the truth of the matter then becomes what served us in 2025 and what didn't. So what I want to do, we're going to take about like maybe ten minutes, and I want us to get into the mindstate and the flow state of being open to learning and hearing the thing that we need. We're going to reflect on 2025. Many of you might have done this over the new year, but guess what? Between the new year and now, kids have started school. Things have come up. Opportunities have happened, conversations have happened, new hires letting people go. A lot has happened since we were ever optimistic on day, you know, 30 of December. And we're just in our vibes and we have our chakras aligned and candles are out.

Jasmine Star 00:03:55  And then like, life hits you here, I need that same energy and belief system to be flowing through the room. So we're going to be reflecting, and we're also going to be projecting when we're talking about focus and attention, what needs the most of your attention and what is competing for your attention? You don't have to answer these questions if there's one that you spend the next 10 to 15 minutes on. Awesome. This is just get it out of your mind. Get it out of your mind, get it out of your mind and on the paper. So we're going to set a timer. We're going to let it go. And just for the sake of it, keep the pen to the pad or your fingers on the keys the whole time. Don't get distracted. Don't look. This is us fully plugged in. This is a gift. And this will change where we want to go. We're going to start that right about now. This is just the start. Just to start. Ideally, what we would be able to have you do is for you to be able to use the time in the mastermind that does keep you in a place of leadership.

Jasmine Star 00:04:51  Visionary. I think that for many years my biggest struggle was to say that I am that thing, and then I would go to these types of events and say, I was that thing, and then find myself very much still caught in the weeds of communicating with Team Slack. And energetically, I was voluntarily stepping back into the thing that I was complaining about that was texting me. Ain't that a trip? So to the best of our ability, if we want to think like leaders, we have to stay in the zone of pure leadership so that we watch, listen the nuances of people who are doing it well. One of the things the theme for this is going to be focus and leadership. And as we were deciding, what do we want to have written on the wall? And JD and I had a lot of conversations around, what do we think this should be? And my trepidation of saying live rich was that it was going to be like a seven figure mastermind is like bling bling bling out driving our Bentleys.

Jasmine Star 00:05:50  Okay, no, because Rich. rich, is rich is chocolate, rich is money, rich is memory, rich is history. So however that word hits and resonates with you, I want you to live in the richness of this experience, and then I want you to lead well. It is when we are focused and dwelling within the richness around us that we get to emanate and set up the things that we ultimately want with ourselves, with our families and with our team. So what is in front of you is just a stream of consciousness list of things that are once in your head, now in the paper, and now we become a third party observer of what's competing in our mind and the stories we tell ourselves. So one of the things that we were starting off with is that you got into the room because you are good at a lot of things. Chances are, if I'm just being a straight shooter, you're good at more things than the average person. It just is. And here's the tricky part is that when you're scaling your business to eight figures, it's going to require you to do less, not more.

Jasmine Star 00:07:01  And the thing that got you in the room will be keeping you exactly where you are. So I am going to ask you the same question that my mentor asked me. Do you have the courage to cut close to the bone? Now, as a vegetarian, I was like, oh, I'm just like not vibing with this. But her exact thing was, how much fat can you strip away so that the skeleton of what is absolutely needed is intact? And it's always more than we think. She asked me first round, how close to the bone can you cut? And I said, well, I can cut this. I was like, man, that was so hard. I just never thought I could do that. And she's like, now cut it in half again. Impossible. Refuse. It will not work. The whole thing will break. And guess what? It grew. Less stress, less time. Bigger results in a state of flow. So I'm going to invite you to start asking to yourself, how close to the bone can we cut? Because the definition of focus, the definition of focus is the true meaning of focus, is to gather and direct all, every last bit of your mental energy, attention and resources towards a what single, single central purpose or task will.

Jasmine Star 00:08:20  Actively saying no to distractions and less important opportunities, bringing clarity and sharp definition to what matters most. Who here wants clarity? Who here wants sharp definition? Well, here wants less. And the question becomes can it be one? She asked me that question. I was like, no, of course not. Of course not. So here's a deep dive. Look at what was going on in 2025. When I said I was focused, I was focused on the holding company. Absolutely right. I was doing all the things and I said all the things. And it's true. We do have people who are running it. It's awesome. But you want to know what? Everything was vying for my attention, even if I wasn't in the driver's seat of that particular arm of the business, that was just the truth of it. So, speaking well, Jasmine, do you want to do this once you've booked it? Jasmine, is this the hotel that you want to say it? Jasmine does this driver work for you? Podcasting.

Jasmine Star 00:09:25  How many guests do you want? Do you want to batch what is too much? What is not? I just became so overwhelmed with people needed to know these questions. Absolutely. But it was coming at the cost of me being pulled in so many different directions that when it came time for me to go deep on the things that mattered most, I was completely and totally exhausted. So the question that she and I were discussing was, is there a world that I can do more with? Less? It doesn't mean the other things go away. It doesn't mean the other things go away. It's. I remove myself from those other things. And what happens here is dependent on who's leading it or it was never pushing towards the ultimate vision of what we were creating. Are we on the same page? I'm bringing everybody here because I'm going to be talking about things that will likely rub you the wrong way, and I would never have this discussion if I have not been going through the process, and then it's going to be in front of you.

Jasmine Star 00:10:22  You can decide that this is how you want to pursue focus or not. Totally fine. But we're gonna be walking through a framework. So how do you decide what to focus on? Because it inherently feels risky. I was like, no, no, no. We have this vision of the holding company, and I sit as an advisor and we have these revenue generators and they're making money. And she said, Jasmine, it's not a matter of opportunities coming your way. If we're being really honest with ourselves. Really honest. We all have opportunities come our way. We do. The greatest leaders say no to the good opportunities, and the strongest leaders say no to the great opportunities. And the best leaders leave themselves open for the irreplaceable. Unremarkable. Blow your mind. Opportunities. So how do we focus? So we're going to be talking about three questions on what to focus on. Do I think you're going to have a magical moment here in the room? I sure hope so. It likely won't happen.

Jasmine Star 00:11:23  That's okay. That's why we have pockets of time throughout the day. Or I encourage you to stay up late or wake up a little bit early, or just take some time for yourself. I'm going to walk through a distillation of these questions. Number one, what's slowing down the business? Number two, what result changes everything? And number three, what is mine to solve? Question one what's quietly slowing down the business. So part of this framework that my mentor walked me through is she says, focus begins where friction lives. Focus begins where friction lives. Why? Because most entrepreneurs focus on growth ideas. Ooh! Shots fired. Do you remember last mastermind? Everyone here is like. And then I'm going to do this, and then I'm going to do that, and then I'm going to do this and more and more in team. Behind the scenes is like, oh, wow. Yeah. Strong leaders focus on constraints. What constraints can we put in the business so that we're answering the real things that matter within the business? So here is the rule for this question.

Jasmine Star 00:12:30  What is quietly slowing down the business. The rule becomes the thing. Creating the most friction deserves focus before the thing with the most upside. Where do we focus on what's the best thing we can focus on? Where friction is not growth? Because here is the thing we become our own worst enemies when we go in and build on a shaky foundation, and we're going back to fix everything that was never fully addressed. And those small friction points turn into big friction points. So here's a couple questions. If you're like, okay, Jasmine, I kind of sort of get it. It's a little bit okay, let's go in. Where to focus. How do we find the friction. Number one where is momentum slowing despite effort. Let's pause here. Can you think of something in your business where you're like, I'm trying and it's not working? Number two, what requires me to be involved when it shouldn't? And number three, what feels heavier than it should at this level? What feels heavier, like other businesses don't? This is not how it should be.

Jasmine Star 00:13:37  And yet I am in it, right? We're just trying to find friction. Many of you could come to it and immediately. Oh, I know where the friction is. Awesome. Some of us are trying to, like, a little bit little struggling. These are just to get the wheels greased as on this event focus and leadership. Now if you get to this point and Deanna had asked a little bit during the break, is like, okay, Jasmine, let me see. Here's a few examples. If your friction point okay, sales are coming in, but delivery is draining. Jasmine. It's just draining. Great. What do we have? Operational friction. So if we spend all of our time and all of our focus fixing on how can delivery become no longer the bottleneck or the drain on the founder? What revenue is strong but cash flow is tight. Alex had this exact conversation in slack. She's essentially becoming a creditor in her own business for her clients. When they're paying her on a 30 day basis instead of a 15, if she were to put all of her energy.

Jasmine Star 00:14:32  She realizes this is financial friction, all of her thing to focus on, to open up the cash flow pipeline money that's already hers, that is not in her accounts receivable, but it ain't received. The team is capable, but the decisions bottleneck with the founder. What is that? Leadership friction. So we can clearly identify the friction point. We can then put it in a bucket and we can say, okay, this is our starting point. But in case I haven't convinced you enough, we're going to get to the second series of questions. What single result changes everything? Because you might be sitting here thinking, jasmyne, there's a lot of things I need to focus on in my business. You don't even get it. Well, here's what I will tell you that my manager told me. Leaders don't focus on tasks. They focus on outcomes. Outcomes. So at this level, for us in the room, the distractions come from too many good options without a foundation. So like there's so many there's so many things that we can go to do.

Jasmine Star 00:15:37  There's so many things we can do. There's the next rate of growth. Awesome. We have a lot of opportunities, but there will be one thing to focus on that will actually address other things. If anybody hearkens back to our first event and we did the domino exercise seven months ago. I asked this room to say, y'all, there is a decision that will cause everything in the domino line to change. And for those people who fully execute it on that domino, for people who've come back to me, I am blown away because I was like, you freaking did it! You freaking did it. Bravo! Because this is what this framework is. The rule becomes choose one outcome that collapses multiple problems in the business. Because we could focus on one, two, and three, we focus on one. Oh, it went away. That's so good. Two. We focus on two. That. That was so good. There is an option where three potentially can address three, two and one.

Jasmine Star 00:16:35  Are we looking for the main thing of focus that has impact in other parts of the business? Let's get into a couple Examples. The outcome filter. If this were solved in the next 90 days, everything would be easier because how do we choose where? Focus. If this this focus if you like. I just got five things I need to focus on. Great. Let's run it through the filter. If that was solved in 90 days, it would become easier because. And you put words to it because this is how we're teaching ourselves to communicate to the team. If the answer doesn't clearly simplify areas of the business, it's not focus worthy. We need to get it done. Sure, it's just not where we're putting our focus. Here is a personal example. We hired a director of sales, and I know, I know, there is a major opportunity in my DMs that was really working extraordinarily well. And then it stopped working. So I have to go see. Do you see what I said? I know that's going to change.

Jasmine Star 00:17:36  I used to say I have to go back and fix it, but who was I being? I was being the leader who was focused on tasks instead of on an outcome. So now we have a very clear delineation. So I asked myself if this were solved in the next 90 days, what would become easier? And I'm like, great. Well, if this was solved, our cost of acquisition would be well worth it. Our sales team would be fully booked. We know our close rate. That one thing. I fixed this in the DMs. I literally am solving three other things. That's where I should be putting my focus, not hey sales team, how do I increase your close rate? I don't need that. I need to fill the pipeline. Hey communication rate. No, I don't need that. I need to go in the beginning. So there was going to be places that we focus that actually solve a bunch of other things on the back end. Examples. If you clarify your offer while your sales team knows how to talk about it better marketing team execution.

Jasmine Star 00:18:29  These are ideas of saying I solve clarifying the offer. All these other things happen. Hiring one key role. I've seen many people in the room who have hired a key role, and they're like, that key role changed. Freeing my time. Improving decisions increases leverage. Another example. Okay, I figure out this one thing. If I fix churn, we fix churn this fix a lot of things on the back end. Where do we put our focus? What, how and when? What's actually mine to solve? This is the third and final question. So focus dies when leaders don't work on things they fully control. So the rule here would be focus on what you can directly influence in the next 90 days. So when we go back to that personal example of saying, okay, if we were able to fix the pipeline from DM to conversation to sales call book to sales call closed, could I be able to create metrics that say this is the outcome I want? Here are my suggestions. Team.

Jasmine Star 00:19:34  Go in and deploy on that. Could we see something within 90 days. And the answer is yes. And in this particular situation, I believe that we could see results in nine days. So this is well worth my time to put in and focus, set an outcome and talk with the team. So as you choose the thing that you want to focus on, ask yourself, can I make a meaningful decision? Can I do this? Do I have what I need to make a decision on what we need to focus on? Number two, can we assign ownership or change a system? In my personal example, I feel very lucky because now I couldn't say this three months ago. Now I get to change a system and assign ownership because it's in a DM. I'm in that flow and I can figure out, okay, okay, okay, if I can do this, and then you take the system and you operationalize the system and you hold people accountable. Heck yes. Lastly, can progress be visible within 30 days? Like if you're going to choose a focus, we want to make sure that we know we're focusing on the right thing and getting results.

Jasmine Star 00:20:37  We don't want to wait a year. Can we see any sort of progress? And then how do we measure that progress in the example that I'm using? It is literally how many conversations are we having a day. How many outbound. How many inbound. What are our close rate. All that data. So when I am asking myself my big initiative is like Jasmine, this is the thing that collapses a lot of other problems. You get to assign a system, you get to delegate it. You get to see results in 30 days. You get to empower a team. Great. And then the minute that this is going on, next focus and following the same rubric of things. If you cannot answer these questions then it's just noise. And we can choose to let the noise overcome us and overwhelm us. A chief transgressor of it all. I feel like sometimes I enjoy the noise. I think it's crazy. I think I actually had a conversation with one of our guest speakers, Kaitlin, yesterday, and she's like, yes, Jasmine, but is that just a trauma response? I was like, what? And I woke up at 230 this morning.

Jasmine Star 00:21:37  I was like. It's a trauma response. It's a trauma response. I go in to handling things because it's a trauma response. Whoa. So what is what am I now exposing myself to is I like the noise because it makes me be like, ooh, all right, here we go. Gotta get it done. And energetically, I am not being a leader, I am I am not being captain of the team. I'm being a teammate. Great. Bravo. Good on me. Good on you. You're not serving your team very well. I have a lot of opportunities to grow. So you guys know, I downloaded a word of the year, and last year it was flow. I was running every decision, asking myself consistently, is this in flow? Are you pushing again? Let the flow. It's not it's not. Go with the flow. That's never been my personality. It was very clear to me, choose flow when given the option. Don't make it hard. And this year.

Jasmine Star 00:22:36  My word of the year is relax, which I hate. I was like, oh no, return to sender. This is not mine. Nope. And what I realized was it's not going slower and it's not doing less. Relax for me is I'm going to do all I set out to do and the energy I take into it. We already won. It's already done. There's a bigger planet play. We're good. I can be terrified and still choose. I'm going to relax in it because all the stress. Guess what that's gotten me. Same result. So you get to the result fully strung out, or you get to the result in, like, a vibe. I'm choosing vibe. So for me, powerful focus feels relaxed. Powerful focus feels relaxed because it's rooted in control. What can I control here? Who I delegate to, what systems I change. How do I focus, not urgency. Many of us dwell in the place of urgency. Everything's on fire at all times and everything's created equal.

Jasmine Star 00:23:51  It's not when you focus on one thing that solves other things, you're like, I've just collapsed. Time and empowered the team. So when we talk about this, it sounds nice. It sounds real nice. But when you bring it into the reality of you saw 2025. And when I look at 2026, it's very clear I am focused on one thing. It doesn't mean the other things go away, but my focus is consistent. 10-K I am going 99% in consistent 10-K. It is a new program, and part of the reason why I am pushing so hard is because I decided to make up an unattached goal for myself. The team thinks I'm crazy. Great. Great. I think we can build an eight figure business in a year. That's the goal. They think I'm crazy. Maybe I am. Maybe we only do eight. shucks, we missed it. Happily, in order to do something you have never done in a specific time frame, you have to play the game entirely different. It cannot expect my team to go in blind, nor do what I ever want them to.

Jasmine Star 00:25:04  If I demand that level of focus, then I must say I'm going all in here. This is the greatest lever in an industry that is wildly changing very, very, very fast. Where do I think the puck is going? And if I believe it's going there, and I do, then you're going all in and you're building again from the bottom with the team, with the culture, with the systems, and something that goes beyond you. And that, friends, is hard. Is so hard. So now what do we do? I will still continue to speak. I will still continue to create content. But now the filter that we use for all speaking events is if this consistent 10-K. Audience if that person isn't in the audience. I'm not speaking of that event, I don't care. I don't care that it's big stages. What's the point? My ego doesn't need it. I don't need to be away from my husband or my daughter, or go on a trip, or get away from the thing that's making me money, because this stage makes me feel good and makes me feel validated.

Jasmine Star 00:25:59  Bump that over it. Not for me. I don't give a rip. My focus is here. I will speak on stages where my audience is in the audience. Number two, I will create content where we have our funnels. We currently do not have a funnel on YouTube. I am currently debating on whether or not I know those work. I know I should go all in, but I'll tell you why. It's kind of like a thing for me right now. All content that you will be seeing on Pinterest, on TikTok, on Instagram, on Facebook, we have funnels I'm going to be creating for our consistent 10-K Demographic. Does it light me up? I don't think so. But what is lighting me up is I can build a system that ultimately we have a team of content creators that are living in that brand, but I don't know how to create that system until I have been so fully immersed in the system that we build it, and then we let it go, so that the goal here by 2027 is to have 3 to 4 creators who are creating content on behalf of that brand and become testimonials and icons and follow a system.

Jasmine Star 00:26:53  And then we go into UGC from our own students to create it. The program is so new, asking for UGC, it's too early. I'm not going to get it. I looked at everything and I said, you focus on solving these series of things and you build the system. You can get to eight figures in a year. Will it work out that way? I don't know, will I behave that way? Hell yes. Everything is cut away. However, I'm obstinate. I said I need things in my life that like, light me up. And I know I could use the podcast for consistent pancake, and I know that I could use a podcast video for consistent 10-K. And I am right now making the decision to say, this is my love child. I just want to do this for me, and I want to have conversations and I want to document the process, and I want to do it my own way, and I want to make mistakes, and I want to have cool conversations.

Jasmine Star 00:27:43  And I just don't think that I want to do it the way that we've been doing it. I want to change it all. But because my focus is so focused here that I am saying the podcast doesn't get a lot of attention. My attention is levered on this side of the business. So what does this actually mean? I will likely be doing less podcasts. I will likely not be doing guests on my podcast because of the time drain, communication drain, and money drain that it then becomes. I will likely be able to cut many hours back from creating this type of content. And that hurts me fundamentally because I love it so much. But where your focus goes, attention grows. So I am still working on the podcast. It will not be a focus. My goal is for me to earn the right to have my podcast be a focus, and until then, it will not be. So one main focus for 2026. Other arms of the businesses will be running. I am putting big walls between myself and those arms as a business.

Jasmine Star 00:28:47  Do I think that this is the right decision? I hope it is. And do I know? Absolutely not. But if I teeter between the two. Everybody's lost. And so I stand in front of you having these hard conversations, because what you decide to release will be very, very hard. And it feels like it doesn't make sense. And at the end of the year, I hope I can send you all an email and say the sacrifices were worth it. And I hope that whatever sacrifices you made, that was also worth it. And so as you spend time here these next few days, I gave you a series of questions that were given to me that forced me Unfavorably to look at the state of my business and say, what are you willing to go all in, in and focus so that every single person on your team knows, where are we going? How are we going to get there? And so the main questions that I would love for you to work through as you build focus for 2026.

Jasmine Star 00:29:49  Where is the friction? Where is the friction? And I will also add is address the friction before the growth or else the growth will be truncated. Second question what outcome simplifies the most? Where you focus, there is an outcome that will address multiple things than just one. Have we actually understood what that is? And number three, what do I actually control? Because if leaders are trying to actively control things that are out of it, what we're going to turn into is project managers and wondering why people aren't done, and what does our do with our attention. It diverts our attention again. So we're going to get into Q&A. I will be an open book. Focus is not about doing more. It's about deciding what earns your attention. My whole vibe as I relax into the year is what earns my attention. What earns your attention. If you want to go back and fill in the blank at some point today, I promise you this event will be positive ROI for the next 90 days. My focus is what? Because it removes the most friction and creates the greatest leverage.

Jasmine Star 00:31:06  I'll go first after this mastermind. I look forward to poring over a DM funnel and changing whatever the heck I need to, again and again and again and again, and spoke so quickly that we get such quick feedback within every 48 hours. Where do they drop off? What are the data? What are here? I get to put in the system, then watch the system and I don't think it will take 90 days. I hope it won't. But if it will, that's what I'm committing to. I would love for you to get that level of clarity around what it is that you guys would like to do. Podcasting, yes.

Speaker 3 00:31:37  Seems to be trending out. Yeah, Jenna just dropped hers. Amy's making big announcements. Yeah. Like, is it from an outsider? It seems like they're just not as profitable for the energy that goes into them. Like, what's kind of the, like, data behind the scenes of what's happening in the podcast?

Jasmine Star 00:31:59  Absolutely. So the truth of the matter is, it was never very 1% of podcasts were actually getting a positive ROI.

Jasmine Star 00:32:06  Now, what it is is that still 1% of podcasters are getting an ROI, but that 1% has gotten so much bigger. Every big company, every big enemy that wants to promote, wants to go on the podcast that are the biggest. And the disparity between, like the 0.001 and then the 1% like I'm in a 1% or and I'm so far behind any other podcast that nobody would ever want to advertise. That's not part of my mechanism. I was never doing it. I was doing it to build trust. And people will say, well, Jasmine, what is your ROI? I can tell you that at least half the people in the room when we did the interviews had said, I listen to your podcast, I'm not getting paid. And then yet we're getting revenue, right. And so I have to understand that the reason I was creating the podcast was for the love and for the share. Like, to me, I always, like my mom always said, you can't out give God and the podcast be like, I'm going to share, take what it is, take my best stuff and go.

Jasmine Star 00:32:55  But what happens is social media changed everything. And then when podcasters started really over indexing on video, making the short forms, the short forms were cannibalizing podcasts the way that short forms cannibalize late night TV. What we see is this whole trend. Nobody ever thought that Colbert. Nobody ever thought that Jimmy Fallon, nobody ever thought all these nightly shows that were like, oh, I'm permeable. What happens? They're short clips, SNL, SNL is on his last freaking leg. Everybody's watching the best stuff on social, not having to sit through 60 minutes and commercials or something else. The same thing is happening with podcasting, so you just have to understand that like it is going to be at least generative. The more you progress. But I have always felt like, great when everybody's leaving Wu. Sayonara. I'm gonna keep on going. Where? It's like I take a Warren Buffett approach. It's like you only know who's swimming naked when the water pulls back. When the tide pulls back. All these other people talking about their stats, whatever.

Jasmine Star 00:33:49  Great. The water doesn't pull back. I'm gonna stay in the water, and I'm gonna tread so that the when the wave hits back again and people are like, no, I want audio now. I want to go deep with whoever this girl is. I'm going to be there and I'm going to be like, yesterday I said, Jasmine Star show episode 621. And I was like 621. And I was like, girl, shut your mouth until you're doing 661. That's the game I'm playing. So I will still continue to do this, because I do believe that there's going to be a renaissance and a bounce back, and I am getting video from it. So that was the decision that I made. But yes, people are pulling back, but I'm like, bump that. I wasn't doing it. I wasn't doing it for the big numbers anyway. I was doing it to connect with a small group of people in a highly effective way. And I'm telling you, if you're a podcast listener, you roll deep like you'd be like, Jasmine, we ride at noon.

Jasmine Star 00:34:32  Noon? No, we ride at dawn. Right at dawn. I'm an early riser. I know who you are. I know who I was talking to. She's noon. You're done.

Speaker 4 00:34:39  Okay, so my question is, you were talking about removing yourself from arms of the business and putting up the wall a very strong wall, you said. Yeah. How do you know? Like when it's time to, like, do you sort of put up, like, a little fence and then sort of peek over and then come out or.

Jasmine Star 00:34:56  Do that is such a good point of clarification. That's such a great point of clarification. I should say that as you build a holding company, the job is to put people who are highly effective and good at what it is they do, running it and managing it. And so a different, a different layer of clarification is the walls come up after Katie comes back from maternity leave.

Speaker 4 00:35:15  Okay.

Jasmine Star 00:35:16  So this is a very long pipeline within my team.

Speaker 4 00:35:18  Do you feel like something? It has to kind of like incubate for like a year, or is there a how do you kind of.

Jasmine Star 00:35:24  It depends on the capacity of the person who's running the arm of the business. So I have built like a very, like a fence, like maybe knee high fence to what the team is. And because Katie and the team at Social Curator are like gangsters, I only go in one hour a month to teach those classes. Like, it was so low for me that I'm like, oh yeah, fill in and like, what do we think about this? What do you think about? Like, okay, it wasn't a lot of attention, but it was still a tension. And so when when she comes back, I am no longer involved in the community. And this is the tough part. When I talked to my mentor about like, what this means and she's like, when you put up the wall, it means if that business goes away, the business goes away. We're burning the ships. It doesn't mean it's being burnt, but you have to be able to. Like when you put up a wall, you're like, you got it.

Jasmine Star 00:36:09  You go and you do whatever you need. But my focus has to be here because this is the greatest point of growth. Now, it might be six months, it might be a year, it might be 18 months. It depends on the team and the systems you have in place. Social security has been systematized for three years. Katie has the team like. Yes. So when she comes back. But yes, it just depends on who that person is and the constant communication. How do you feel? How do you feel? And then when that person is telling you, okay, I can do this and I can do this and I can just you step back. You're like, you got it. Go. Now let's fast forward to the last day of the mastermind. I started the event highlighting our collective push toward focus. Now, how did things fair?

Speaker 4 00:36:47  By day three?

Jasmine Star 00:36:48  Let's take a look. Let's go to a quick, quick, quick session before lunch. I always believe the way.

Jasmine Star 00:36:55  Oh, walking from dinner on night one, I was like, I don't know if we should be walking. It's cold. And and Carrie, Carrie had said, oh, it's no big deal. We like walking. It's not that bad. And I was like, oh, wait, hold up the way. In my mind, the way you end something is how you remember something that's actually backed up with science. Like, you can have this amazing vacation and all of a sudden you get three flight delays, or you miss your flight and you're like, this was terrible. You literally remember it that way. So I was so panicked. We're walking back and they're like, they can't remember. Day one walking back at night. And it was cold. So I don't want us to end this mastermind with a list of things to do and feeling inspired and totally and completely overwhelmed. So I want us to return where we started. We started with the ruthless truth of staying focused, and I opened myself and talked about what it meant and the sacrifices one would be willing to make to stay ruthlessly focused.

Jasmine Star 00:37:50  So after the last two days, I know this group. There's the temptation to do all the things, create a DM funnel, build and polish that sales page, create a strong financial plan, refine the team performance. A better leader at home is better for your family. And now that we know we got to build also a personal brand, we're going to do all of this in the next 48 hours, I'm sure. How do we take all of this and focus? My one thing rule for masterminds. I'll share it with you. I love masterminds, I enjoy masterminds, and then after every mastermind event, I pick one thing. What one thing that is coming to mind as I reflect on this time? So right now, without overthinking it in your journals, what's the one thing? There's a lot of things, but there was one thing that was like, oh, that. Just write it down the thing. Don't overthink it. Don't rationalize it. There is one thing that has come up over the last three days.

Jasmine Star 00:38:46  If you don't know about that one thing, just kind of brain dump a few and I want you to come back to it because it will pop off to you from that page. So what I'm going to do is I'm going to have you share your one thing with the person next to you. And if you're at a table of three, we'll make sure that the three of you guys are doing that. So I would like you for the person next to you. I would like you to tell them the thing that is your main focus after this mastermind. Okay. So. So I'm going to ask this as you're talking back to anything and anybody, I want you to kind of take a second. Now that you've spoke with somebody, there's a little bit of interaction. What's something that could derail you from doing the thing you want to focus on? And if your whole takeaway is I'm actually not bringing in anything new after this mastermind. Awesome. No, I'm not even awesome. You're in alignment. Stay in the slipstream, dude.

Jasmine Star 00:39:43  Like, don't. But if you are saying this thing called me, I know it's something I need to do. I want us to identify the thing right now that could derail you. So alone in your journal or wherever. Right? What will stop you? Because we know what it is. Now, what we're going to do is we're going to get into some practicality, which seems extraordinarily elementary. And yet we have to be reminded of the basics. A good basketball coach says the basics wins Championships. And I believe that if we want to be champions. This is what Doctor Natasha was about. Olympians master the basics. So here is the basics of staying focus. How will I do this? What is the first step identified the first step. I don't need you to know. Step two. Right now it's. What is the first step that you will take towards your one takeaway? As we remain focused, then I would like you to put a date when that first step will be taken. And if the temptation is you are going home today and the first step will be taken on the flight today, how about we take a little bit of a breather and put it until tomorrow? Because focus is the long game and all of us are quick activators.

Jasmine Star 00:40:57  Let it sit, let it marinate and be very clear. And then what I want you to do, which goes back to Doctor Natasha talking about a North Star. Why am I doing this? I just had a great conversation with Gry. She knows what she needs to do. She's willing to make that decision. But if we forget the why, the why is to go back and simplify the why is to show my child what is possible. The why is because I'm tired of playing small. The why is because I'm tired of going unseen and unnoticed. What we want to do is to identify. What we want to do is to mystify the how. What we want to do is hold ourselves accountable to the when and when it gets hard. Because it will. It always will. We go back to our why right now? You are the highest version and the highest expression of oneself because you're away from the norm. You broke up your reality. You're on a peak mountaintop, and then you're going to go back to the valley and the mire.

Jasmine Star 00:42:04  And if we don't have our Y aligned, we're going to get derailed. That is the greatest enemy of focus. So what we're going to do is in 30 days, we are going to send an email and put it in slack so that the woman you spoke to today about that thing will follow up and ask you that focus from the mastermind, the first step you wanted to do, by what date you wanted to do it, and why are we still there? I couldn't think of a better way to end our last session. We will be emailing you the day before our last virtual virtual session. I hope that you don't do it just for yourself, but you do it for the woman sitting next to you so that the two of you come together and say, eight months ago we started this mastermind and we're totally different. And in the last 30 days, we became different women to achieve the next level of goals. That would be the greatest gift that you can give yourself. And also Something I would love to hear, I have to say.

Jasmine Star 00:43:13  There was just no way I was going to get through this without crying. I knew it, I knew it. I knew it. There was no way I felt so in flow. Driving down PCH this morning. I know I'm in the slipstream. I know I made very hard decisions, and I didn't know that the mastering that I had curated for you was actually the mastermind that I needed. Thank you for allowing me to join your journey. I couldn't be more proud of the women sitting in front of me who you became in the last eight months. If nobody has told you is so incredibly remarkable. You guys are remarkable. I sit in a room of excellence and I get to join your journey. What an honor and what a privilege. I hope one day I can look at all of you and say, do you remember how small we played? Do you remember how small our dreams were? Do you remember how we became in the process? Do you remember who we're doing it for. I never want you to forget that we are the point 7% of business owners in America.

Jasmine Star 00:44:17  We're not even 1% or 0.7% of all business owners in America. We have done the impossible. And I never want you to forget that in the process of doing more impossible things, that what you have done as of today was literally impossibility. Congratulations! Job well done and thank you for the honor and privilege of this mastermind. I'm so thankful I cannot wait to eat and toast with you and enjoy this glorious sun. This has been one of the best journeys I look. I'm happy and honored to close out the book, but the chapter on this mastermind. Thank you. Thank you.

Speaker 5 00:44:52  Thank you.

Speaker 6 00:44:53  I'd love to hear what you're focusing on this year in the comments. Let me know because I want to root you on it is an honor, and it is a privilege to create and share these episodes with you. Thank you so much for watching and listening to The Jasmine Starship.