From Zero Views to Lasting Influence: My YouTube & Podcast Strategy

If you're wondering whether YouTube and podcasting are still worth the effort in a world obsessed with TikTok, Reels, and short-form content... this episode is for you.

Recently, I was invited to speak at a mastermind hosted by Ashley Brock, where I pulled back the curtain on something I've spent more than a decade building: my personal brand.

In this special episode, I'm sharing that keynote presentation and live Q&A, breaking down how I think about YouTube, podcasting, audience growth, content strategy, and building a business that stands the test of time.

We dive into why long-form content still matters, how trust compounds over time, the role belief plays in achieving big goals, and why consistency will always outperform perfection.

You'll also hear my thoughts on brand pillars, storytelling, podcast growth, conversions, and the biggest mistake creators make when trying to build authority online.

Most importantly, I want to remind you of this:

You don't need to be the smartest person.
 You don't need the biggest audience.
 You don't need to be the most talented creator in your industry.

You simply need to keep showing up.

Because you can't lose if you don't quit.

If you've been thinking about launching a podcast, starting a YouTube channel, or building a stronger personal brand, this conversation will give you both the strategy and encouragement to keep going.

Your future audience is waiting.

Click play to hear all of this and:

[00:00] Why Long-Form Content Still Matters in a Short-Form World

[02:00] How to Stop Thinking in 10-Year Goals and Start Taking Action Today

[08:00] The Real Reason I Started My Podcast in 2020

[15:00] Building a Personal Brand Through YouTube and Podcasting

[25:00] How Content Compounds Over Time (Even When Nobody Is Watching)

[42:56] How to Structure a Podcast for Branding AND Conversions

[55:54] Why Conversations Lead to Conversions

[57:01] The Mindset Shift That Helps You Win Without Being the Best

Listen to Related Episodes:

• How to Build Unstoppable Ads: The Rainmaker Method with Ashley Brock
• The Top 5 Marketing Trends You Can’t Ignore in 2026
• Old School Marketing Tactics, New School Results

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode641

Transcript

Jasmine Star 00:00:00  If you're looking for the best tips, insight, and a personal view of what it's taken to build my YouTube channel, long form content and podcasting, this is for you. I break down a decade of behind the scenes growth in expansion. I have millions of followers across social media platforms, and with the rise of short form videos like reels and TikToks. Why would I spend all of this extra time creating and investing in long form video? Well, instead of explaining it theoretically, I'd like to put you in the room where I explained it in real time and had business owners press me very hard during live Q&A. So I was invited as a keynote speaker for an event hosted by Ashley Brock. It was her mastermind, and it was an honor to create a presentation that showed what exactly it takes to build a channel, for it to be planned for success, and the amount of time it will be required to build it right alongside you, as you also build a personal brand. Yes, this is the intersection of building a personal brand and long form content.

Jasmine Star 00:01:01  So let's get into that now.

Jasmine Star 00:01:03  Good morning, good morning, good morning.

Jasmine Star 00:01:06  I'm here to have a conversation. And I don't know about you, but my dad's a pastor in East Los Angeles, California. And if you are unfamiliar with East Los Angeles, California is a talkback church. So people have opinions. So I grew up when somebody was on a stage, you just spoke back. So I'm going to expect the same energy here. Can I get an amen? Thank you. About half of this room is saved.

Jasmine Star 00:01:29  All right. Ashley.

Jasmine Star 00:01:31  Said I said, Ashley, how can I serve this audience? I'm going to be an open book. There is not a question that somebody cannot ask me. And she says, I'm going to come back to you so that you're going to serve this room in this specific way. To which I said, well, that's an ad strategy that caught me right at the beginning. Are you going through this so you can get that? So we're going to be talking about the long game of YouTube and podcasting, and using it as an expansion of your personal brand.

Jasmine Star 00:01:54  Are we on the same page?

Jasmine Star 00:01:56  Great.

Jasmine Star 00:01:57  Okay, so I don't know about you, but I'm going to call out how things usually run. Masterminds cause a million light bulb moments to go on. And we're just sitting here. We're getting spoken to in our dreams late at night. We're having conversations. We go back home with a punch list. About 300,000 things to do, and we think we're going to get it done by the end of next week. And so what happens is people get on the stage and the speakers are sharing a decade's worth of inspiration and information and what we expect ourselves to. And the standard we hold ourselves to is to say, I do. We'll get this done. Not in a decade, but in a day.

Jasmine Star 00:02:34  Okay, so we know these things. So the common.

Jasmine Star 00:02:36  Theme that I would experience as I went to masterminds, everybody asked this question. So where do you see yourself in ten years? Thank you so much for that. And to be totally honest I never had an answer.

Jasmine Star 00:02:50  It was very, very hard because the truth of it is that I realized ten years felt impossible for me to believe. Impossible, a physical impossibility. Now I could dream, your girl could dream. But it is different to dream and then believe. And what I have realized is that without the belief, the dream stays stagnant. So why did I struggle with believing? And this, I promise, will play out in your personal brand. Let me tell you, I'm a first generation Latina. I'm the daughter of an immigrant. I am the first in my family to learn how to read English, to go to college and then go to law school, which I promptly dropped out of. I know it's like, well, take the clap back, take it.

Jasmine Star 00:03:39  Back.

Jasmine Star 00:03:39  Take.

Jasmine Star 00:03:39  It back. Okay.

Jasmine Star 00:03:41  So I grew up where my father worked for jobs at one time for his five children. We struggled to make ends meet. So lovely people in the church we attended were taking up collections and donations for my family.

Jasmine Star 00:03:56  At Christmas. We got gifts left on our porch when it was time to go to Easter. We saved every penny so my parents could take us to the thrift store so we can get something, or get bags of hefty clothes meant from other children. Donate from other children to our family. Now, let me tell you, the generosity blew my mind and it also gave me this opportunity to look and have a framework in my mind that things came on the benevolence of others. I, me, I could not go and get something. My whole life I didn't believe that I can actually start a business. I was 26 years old when I said, wait, what I can do. Like my highest aspiration was, man, if I can just wear heels and walk into the tallest building in downtown Los Angeles, your girl will have made it. And then I realized, wait, I don't have to be a secretary. I can own the building. That was never something I ever thought. So there was this generosity, bias, and then a generosity.

Jasmine Star 00:05:03  Confusion that. Wait, I can go. I can be the person to give to other people. Hot dang. Because the thing that I learned up until that point in life was that I saw my daddy live from paycheck to paycheck. So my whole worldview was, you can only live in this much. So much so that my parents decided to get out of debt, cut up all of their credit cards in front of me when about eight years old. I have no idea what's going on. And then we live out of white envelopes. My dad cashes his paycheck and puts cash in envelopes to pay off debt. And if you ran into cash out of the white envelope, what were we going to do for groceries? It was powerful to see my parents change their life, and it's almost devastating as a kid when you say, are we going to have dinner? So when people say you have the opportunity to build a business, I'd be like. I'm not sure. I believe because my whole life had been a series of ceilings, not doorways.

Jasmine Star 00:05:58  So it was not lost on me. When this barn door opens, I was like, yes, door is me opening and I really mean it. Literally. I look at everything like a sign every how do I know I'm in the right room? That door opened right when I came on the stage. The signs are everywhere if we so choose to look. I have to tell you that disappointment distorted my belief system. So even if I was in mastermind rooms, I was like, yeah, this is great. Let's talk about couples CPMs. What are we doing here? Yeah, of course, of course. And I'm like, do you believe? Because if I didn't believe, I was not exiting the room the way that I wanted to. So I started asking myself, what could I believe? Because if somebody's like, what's your ten year dream? And I can't believe my ten year dream, then what was the point? Bill gates is famously known for saying, we overestimate what we can do in a year and underestimate what we can do in a decade.

Jasmine Star 00:06:54  So I said, okay. I said, what can you believe, Jasmine? I said, I think I can believe five years. Great. I believe I can see five years. So if I believe that, I could see something I wanted to do in five years, what needed to be true? I'm going to break down the five years into one year at a time. So all I said was, in this next year, see, this is my five year goal. My five year goal is this. So what do I need to do in year one and year two and so forth? Then I got the year and I broke it into a quarter. And in that quarter I would do one project. We come to masterminds, we get 10,000 ideas. We get 5000 projects to accomplish. And what I'm telling you to do right now is be like, what are we going to do? What one thing are we going to focus on in a quarter to get us to our five year goal? If it was not getting us to the five year goal, I was not doing it.

Jasmine Star 00:08:01  In 2020, I launched a podcast. Now, the reason we launched the podcast was because I had a 2025 vision, and when we decided to launch the podcast, that was the first baby step to executing against the vision. Now I will tell you, starting a podcast will cost money and will take time, and nobody will listen until they do. And so everyone's going to say, but why are you doing that? Because it helps the vision. What could I believe? I could believe that I could start something that would ultimately build out to where we were going to be. So let me take you back to January 2020, which was understandably denoted as a dumpster fire. Okay, so my husband and I, we started the adoption process in 2017 and boy were we so excited. We thought it was just going to happen. I was destined to be a mom. December 2019 I look at my husband and I say, I think I'm done. I'm just wrung out. I can't do this anymore.

Jasmine Star 00:09:06  So we say, okay, maybe it's time for us to take a break. We're just going to walk away. We're good together. I married my high school sweetheart. Ashley met my husband. She was like, girl, you married up? I did, I did, and we were both tired. So what we decide to do is take on a project. We bought a fixer upper. We were living in Newport Beach at the time. We found a fixer upper and I was like, this is it. This is my project. This is the thing I was waiting for. So we buy the house. We sell our house. Our house is sold in less than 48 hours and we're like, okay. And within those 48 hours, we get a call in the middle of the night saying, a baby girl was born in Las Vegas. Are you ready? To which we said, of course. We threw whatever we had in our house. In a car. Our dog included. And we left.

Jasmine Star 00:09:53  Had no baby clothes. Had no stroller, had no car seat. And my twin sister, a woman of God, she says, put a crib in your house. Put a crib in your house. Call it in. I said, no, don't break my dang heart. I can look at a crib. I wish I had a crib. So we get in the car, we go to Las Vegas and I'm like, okay, they send a note. what is it called, a notary? Yes, yes. They send a notary to our hotel and we're like, we're gonna get this baby and everything's going to change. This is going to be so amazing. And in February 2nd, 2020, the day of a palindrome, a palindrome is the same numbers going that way and the same numbers coming in reverse. 0202. 2020 Super Bowl Sunday J.Lo and Shakira. Yes, and I held my baby girl for the first time And we danced. And I will tell you best day of my life.

Jasmine Star 00:10:46  And then we realize that in order to take a baby across state lines, you need paperwork. And this is right at the beginning of what we don't know is a pandemic. So city buildings are closing. So what we thought was going to be a two day trip turned into about six weeks living in an apartment because things are closing down and we're like, we just need to get our baby home because our homes for sale. It was a 30 day close. We're 15 days over. And what can we do? Nothing. So we rent back the house from the owner. For the new owner. We're not living there anymore. Not a single thing is in boxes. We have about a one month old. We make it across state lines, and they officially say that Covid has started. So all of Newport Beach starts closing down City Hall. So all the permits that we had going in for that new house passed. My husband moves our entire house in 48 hours by himself. You want to know why he's a Mexican, Not the Mexican.

Jasmine Star 00:11:41  I got a baby. We're we're like, how do we rent a house? We need to rent a house, like right now. We said, forget it. There was a new apartment building. We just went into the apartment building because the contractor said it would be about six months. Lies, lies. You lie to me, okay? We move into an apartment, and there I'm like, you know that podcast we had planned? We're going to do it. We're going to do it. So please pay special attention to the bar cart in the corner of my house, because that is where the podcast begins on a bar cart from target with pillows underneath, because I thought, oh, it'll catch the acoustics. I know nothing, and all I do is press record on GarageBand. That's the start of the podcast. No one in the right mind would look at that and say, she is destined for great things, and yet I get to be on a stage. I get to talk to you about what the podcast is to come and how it looks now and how people are so impressed with what has happened.

Jasmine Star 00:12:41  And I'm saying, well, I'm a nobody doing something to show other people what can be done. That's it. And the podcast became its own thing, but I would not have said yes to that decision if I didn't know where I wanted to be in five years. My question to you, sweet friends, is, can you believe what will happen to you in five years? I'm at a talkback event, remember?

Multiple Speakers 00:13:06  Can you believe?

Jasmine Star 00:13:08  Can you believe? And don't say yes to say yes. It's not peer pressure. We're just too old for that. No.

Multiple Speakers 00:13:13  Can you believe.

Jasmine Star 00:13:16  In five years? What is inside of you can happen? Yes. And so then do we have the courage to make decisions today that don't make sense to anybody else? And use your version of a bar cart from target to get a result that nobody else has. Because you will do the work that nobody else does. Amen. We are on the same page. So let me tell you, we started in 2020 and it's just like this little doop doop doop thing.

Jasmine Star 00:13:43  And all of a sudden I'm having conversations when the world is shut down. And I think to myself, I think something's actually happening here. And then in 2022, I tell my team, you want to know what I know? The podcast doesn't because we don't monetize the podcast because the podcast points to other offers in the business. So technically it's not making money. And how do you determine ROI on the podcast? Good luck. So I'm like, so I have this idea. I think we should go to video. And my team is like, wow, why? So I took a step back and I said, you all deserve answers. So here they are. Why did we decide to push towards video? And all of this will come back to personal branding and the intersection of this number one video is the language of the internet. We saw a big shift in 2018. Snapchat changed stories. Stories changed. Video. Stories went through and started existing on the feed like ways they had never before.

Jasmine Star 00:14:39  When you go to Greece, what do they speak? Thank you. And when you go to Mexico, what do they speak? And when you go to the internet, what does it speak? Video. So I said I am going to be native to the tongue. I also will say if you have an unfair advantage, use it always. Always want to know my unfair advantage? I was willing to be cringe. That's my unfair advantage. I had nothing to lose. I had no shame in my game. I said I will do things because I have no other option. If you don't want to get on video because it makes you feel uncomfortable and it doesn't really have an effect on what it is you're doing right now. Oh, lucky. luxurious, fortunate soul. Because when you act like you have nothing, you will do anything to survive. I'm telling you, in that apartment I was like, I will show up until I blow up and they will have opinions and they will say things and they will send DMs to their friends that they accidentally send to you.

Jasmine Star 00:15:58  She tries too hard. I do. I try very hard. And I'm not ashamed of how hard I work, so that one day when it does happen, you will look back and know I did not get lucky. I worked and it was awkward and I was awful. And you had an opinion, but I didn't stop. I wanted practice. I wanted to practice. And then I had the humility to say, you don't have to practice in public because you could practice public speaking by yourself, and you could practice coding by yourself, and you could practice writing by yourself. You cannot post a video on the internet by yourself. I was willing to count the cost. That's an unfair advantage. And guess what? It's an unfair advantage to every single person in this room. So I begin a journey on YouTube. When I say I want to start putting my podcast videos on YouTube, the world's largest search engine. And I think that long form is going to be the long tail of my brand and my business.

Jasmine Star 00:17:04  But I say this and I turn to the team. I was like, yeah, I gotta dust off this YouTube channel that I started in 2010, because what was happening then? I was a photographer and all I did, it's awful and it's cringe. If anybody is totally bored and wants to poke toothpicks through their eyeballs, go back to 2010 on my YouTube channel. It's painful because what you'll see is no lighting, no sound, No, nothing. I'm documenting. I'm just documenting. And what you'll see are the views over hundreds of thousands of views on videos about me being a photographer. So what I decide to do is dust off that channel that's beset dormant for well over six years. When it was great, it was good. And then I pivoted my life, my career, my trajectory. And I asked myself, do you want to have a business online or do you want to build an online business? And I said, I want an online business. And I focused there and I let the channel do what it did.

Jasmine Star 00:18:04  So now here we are in 2026. On the question I get the most is, wait, what the heck, Jasmine? There's like a thousand views. There's 200 views, there's 300 views. I am unafraid to be cringe. I am unafraid to start over. I will do it in front of you so you know exactly what's happening. Why would you post when so few people are watching. Why is that even worth your time? Why is it worth the investment? We spend well over six figures on producing and creating videos now. Why? Because I understand the power of a personal brand. And a personal brand is not a logo. It is not a card. It is not your website. It's not even your branding colors. A brand, as Seth Godin decides, is a series of stories, expectations and experiences that empower one consumer to choose one brand over the other. It's why you go to Coffee Tea Leaf instead of Starbucks. It's why you buy Nike instead of Reebok. It's why they're going to choose your business over somebody else's.

Jasmine Star 00:19:04  And I said, you know what, Seth? That's great. Yes, I agree, that sounds a little too smart for your girl. So all I think a brand is how you make somebody else feel and what they say about you when you're not in the room. So I understand how to have somebody feel something about me. And guess what? 50% of the time it ain't nice. And guess what? That's okay to you? That's okay to. I don't want you to be lukewarm about me. I don't want you to forget me. I want you to actually not like me so much. You say my name out on the interwebs and you spell my name right, and you give me a link. I can't stand her. Thank you. I'll take it. So long form or long game. This is just the truth of it. So people love seeing growth in that way. But it is a long, long, long game. I say this after it's 2026. We started this in 2022 and still to this day getting a couple hundred views on my podcast.

Jasmine Star 00:20:06  Now I understand. And the reason I am talking about this here is because I don't want to position myself as the know it all. I actually don't know it all, but I'm going through this process and I probably will have to make the decision if I want to start a channel from scratch, because truth be told, no, like photographers who started looking through my content really don't care that I had a conversation with Gary Vee. That name means nothing to them. So the question becomes, do I start an entirely new channel? We're going through the back end of that, but until I make that decision, I'm going to continue to post content as if the success is already a foregone conclusion. Can I get an Amen? Because I'm telling you proof that success does not look like a foregone conclusion. I know that, but when I first started posting those videos, it didn't look like that either. In order to get a million views, you got to start with one. So before we talk about strategy, because we can get into the strategy.

Jasmine Star 00:20:58  But if I don't convince you the importance of a personal brand, then we're not going anywhere. So what I'm going to do, I did mention I dropped out of law school. Thank you. Okay. My mom had a relapse with brain cancer, and she was 50 years old and I was 25. And we had this conversation and I thought to myself when she was laying there on her bed, it's New Year's Eve. And my father snuck his five kids into the ICU because we were there past time. And the nurses looked the other way because it's New Year's Eve. And my mom was sitting there and she was talking about the things that she hadn't done. Not about the things that she had. And so then I asked myself, what do I want to do with my one child and precious life? And that is not to die a lawyer. However, I am sitting in Palm Springs, California and I get to lay a case for you. You are the jury. You get to decide.

Jasmine Star 00:21:50  Welcome to my courtroom. Okay. I got tired of trying to convince people of this thing that I know a personal brand is going to matter. I would step on stages and I would say this matters, and nobody cared. Then I thought, okay, if you would like to ignore this, no problem. In ten years, we'll come back or look at the scoreboard. Thank you. All I'm going to do right now is I'm going to lay the case for you to decide. I believe that your personal brand is the best business moat. Here's case in point Elon Musk, Tesla Jeff Bezos, Amazon. Those businesses have two moats. Look at Rivian, another electric car company going head to head. Which company will outlast? The answer is we don't know. But who will Elon. And we buy in to this belief that he that Jeff that Oprah can do something that the next thing is we bet on them as much as or more than the business itself. So if you are in the unique position, because let's just be honest, there are too many other tax advisers, clothing stores, team building, autistic schools.

Jasmine Star 00:23:07  There's there's a plethora. You just have to say, I believe that somebody is going to choose me in relation to my business. And if you don't agree with that, I'm going to ask you to look back at your ten last transactions and ask, was I influenced in any way, shape or form to make a decision between two things I'm not making? I'm not talking about making a decision between bread or milk. I'm talking about making a decision that's going to relatively impact the thing that you're doing. And chances are. Studies show about 40 to 50% you are choosing on the back of a brand. So if then that's the case, you're actually doing a disservice to your business. And I get it. You're like, But I'm exhausted running my business. You want me to add on creating a personal brand? I get it, that's real. But I'm not going to convince you. I'm just going to tell you that other people with your same scenario, with your same business, with your same acumen, with your same money in your demographic are doing it.

Jasmine Star 00:24:02  So if you don't know now you know anybody. Come on, come on, y'all, come on. Maybe I was like 90s hip hop and everyone's like, no, we don't know. We're too holy. Okay, three reasons why you should create a personal brand. I'm laying out the case. Do with it what you will. Your personal brand is an extra media outlet. I run ads from my personal accounts. I run ads from business accounts. One time during a launch, our business account, something happened with it. And yeah, we freaked the heck out. But you want to know what? We just cranked more on the other side of the personal brand. Thank you very much. We are insulating those decisions. Number two, your personal brand is social proof. I hate saying that. I think followers are joke. I especially now with the algorithm, there's never been a better time to not have followers. The algorithm is so good that they're going to send your content to people who want to see that.

Jasmine Star 00:24:59  There was a time about six years ago. Like, okay, the big promise is more followers, more in your business. That's the way it works, because a percentage of your followers actually saw your content. So if you had more followers, that same 2 to 3 4% was bigger and magnified the more followers you had. Guess what? Now that don't matter. Jack squat. So if it's social proof and somebody stumbles across your content and they look at your account just by proxy, and you don't need 10,000 or 40,000 for somebody to look legit, you need content there. That buttress is one offer, one solution, one demographic, one problem, one solution. There you go. That's what makes it powerful social proof. Another reason is that seven figure founders are underrepresented. Now, of all the businesses in the United States, 4% will have crossed $1 million in a year. If you are over $1 million, congratulations. You are of the 4%. That's incredible. I just want to hold space for that.

Jasmine Star 00:26:07  If you are a woman who has a business that's making over seven figures, you are point 7% less than 1%. So for the women in the house, congrats a freaking Asians!

Multiple Speakers 00:26:26  Woo woo!

Jasmine Star 00:26:29  And for the brown women in the house, Latinas, blacks, Asians we are 0.25. So for those of us in the room, the people whose shoulders we stand on, who made sacrifices for us. Hot dang. May we honor them. I thank you. I believe it is important that we share these stories. Because what little boys in Virginia and what little girls in East Los Angeles need to see is you. Because we will beat ourselves up for not getting the results that we want. And we are currently living the dream we had as children, so it is not enough. According to the estimation of the things that we want from other people, and it is not enough for us sitting here in Palm Springs because we know we want more. And yet, if we just took a second, we prayed for the problems that we had for today.

Jasmine Star 00:27:28  Abundance of emails, abundance of slack messages. Abundance of decisions. And you want to know what? Nobody knows the story unless you share it. Because what we want to do is what Brené Brown calls gold plated grit. We want to shine a turd. In retrospect, I went through this hard thing and look at this, and now I'm on the other side. So the three lessons that I learned from show it in the middle. Show your story. Show who you are because your personal brand builds momentum. If you feel stuck and you don't know what to do, create content. It's awful and arduous and we hate it. It will move even your sucky stuff. Have you ever worked on a post and you're like this, right? Here's a piece to resistance. I spent eight hours on my manifesto and I record it with a DSLR, and we had somebody there with a boom mic, and then it goes nowhere. And then you sitting in your car in the carpool pickup line or waiting to pick up your son from hockey, and you just show up like messed up from the floor up and you're like, hi, okay, so blah blah, blah, blah, blah.

Jasmine Star 00:28:34  And the thing pops off and we're like, what? Why? Both build momentum. They teach us what people want to see, know and hear. That's momentum. Your personal brand is revenue, and not just in the way that we think. Because I don't know what you sell, but I will tell you that your personal brand will make money, but also in unexpected ways. So not only are the multiple businesses, my husband and I have a holding company. Not only are the multiple businesses within the holding company generating revenue, but just from the personal brand alone. I sit as an advisor to companies where I have an equity share, and that's coming off the back of my personal brand and experience. I get paid to speak handsomely around the world, and that's coming off the back of my personal brand. I am a podcaster and I'm giving these unique opportunities because of my personal brand. I host a mastermind for seven figure female founders that's on the back of my personal brand. We have We Ink Deals for me to create content for other companies to sit on the inside of their business so that they say, create the content, give us the outcome, enter information and record and turn it all over to us and say yes and amen.

Jasmine Star 00:29:39  I will sign that contract. Absolutely. And what is on the back of my personal brand? If I wanted to write a book, it is just a matter of picking which publishing house. Why? It's just the personal brand. Those are all revenue that people are not necessarily seeing in a business. And I'm telling you, the minute you build your personal brand, it comes inbound. You are not going outbound. And so when I'm looking at my personal brand, the thing I really want to hone in on why somebody's been watching my content or listen to the podcast. I am a marketing strategist. I talk about business leadership and I talk about personal brand. You will see a lot of this in my long form content. Why? So that in year 2031 of our Lord, somebody finds something that I recorded in 2022. That's the game I am playing. We start off with a long form piece of content on my podcast, anything from 60 to 90 minutes. I will interview people, but more than half of my episodes are solo content.

Jasmine Star 00:30:38  I don't. I do believe at a time in the podcasting game, having guest was the thing. I'm feeling very different about it these days. Perhaps it's because I'm going through a metamorphosis and I'm really trying to figure out what the angle is, but all I know is I am creating it for me, by me. If it happens to impact other people, then fantastic. But right now I am not playing. I want to get a million downloads. I want to impact a million people. And if that has a byproduct in my business, Heck yes and amen. Then what we do with this long form content is we break it down into social pieces of content. I am creating content that's native to LinkedIn, native to Instagram, to TikTok. I am doing that. But in addition to that, to position my personal brand. And if you were to go through my content, my podcast content on social media doesn't do half as good as the content I create natively. Do you think I give a rip? Nope.

Jasmine Star 00:31:32  Because when my content gets discovered by interest, no longer my followers. People are going to come to my page and they're going to see me in the lights. As business strategists talking about brand. I don't need to go viral. I may we all have the blessing of virality. Amen.

Multiple Speakers 00:31:50  Amen.

Jasmine Star 00:31:51  I don't need to go to church for that. I am serving a small group of people in a very specific way to get a very specific outcome, and I care about being profitable. I don't really care about being popular. If popularity comes on, the back of profitability will sign me up. I am not driven by that, but we're all unique. We can all be driven by different things. I just know I'm driven by money. Thank you very much. I don't need to be famous. If I get famous on the back of it, then I so receive it. It doesn't matter to me. So when I post content, I'm not out there being like this one didn't do as well.

Jasmine Star 00:32:25  I'm just like, okay, noted. Next. Noted. Next. Noted. Next. I'm doing reps, I'm collecting data. We're putting it out and testing it on very different platforms. So the flow is choose one platform, focus on my personal brand pillars, set the terms of my consistency. Everybody wants to do it their own way. Guess what? Go ahead. People are like, well, how much should I be posting? As much as you humanly can, however you can. And if for you, that's three times a week, great. If for you that's 14 times a week or 30 times a week, great. But if you say your numbers, stick to your number because you need to walk in integrity to you. That's it. When you prove that you cannot walk integrity to your word, to yourself, nothing else matters. Because people are watching and people are seeing. And the team is saying, well, she said this, but did that. So it's okay that we do that too.

Jasmine Star 00:33:17  No it's not. Just choose your number and then stick with it. Create a schedule. Outsource posting if you so choose. I know there's a social media agency in the room I'm sure will gladly hook it up. And you want to allocate time for engagement. I respond to DMs, I respond to comments, and people are like, well, that's great for you. I don't have time for that. Okay, great. I also don't want to spend six figures in a research and development firm. So I'm going to spend time in my DMs and in my comments because people are telling me exactly what it is they want, even if they don't know. So for years I kept on pushing away this idea. This idea. People are like, well, Jasmine, it's great that you help like seven and eight figure founders, but like, really, if I just got $10,000 a month, it would just change my life. And I was like, okay, that's great. Sweet Jasmine. I took a step back.

Jasmine Star 00:34:01  I'm seeing these things in my DMs and I'm like, okay, I'm gonna start damming people. What's the one thing that would change? How much money would change your life? How much money would change your life? Where are you stuck in your business? Again and again and again. People said, well, if I could just get 10,000 months, $10,000 a month. Like, my life would change. I would retire my spouse, I would give to charity. And I'm sitting here and I'm like, I was like, but what about the $10,000? Like, I just want to be able to predict it. I want to be able to know it. I use their words. I created an offer called the consistent 10-K. We build out a coaching program with a sales team. And now we're leveraging what the personal brand, because I am not doing any of the teaching, I am not doing any of the accountability. I've built out the curriculum, I know the system. And I thought this was just too easy.

Jasmine Star 00:34:43  Like a six figure business is just like too easy. And I'm like, no, no, no, this is a major gap. If somebody built a digital revenue stream that made 100 to $200,000 a year, it would change their life. All of a sudden I said, Jasmine, you get out of the way, you leverage your skill. You build a business that scales Without you. Then what happens? My job. Very similar to Ashley. Content strategy and marketing. Everything else I have to let go. I have to let go because that became a drag in the business. So what I would like to do now, what I would like to do now. May I have the time? That's what I would like to do because I don't want to leave. And there's a couple of question marks here. So I gave you the whole thesis. Now I get through questions really fast. It's going to be recorded. People say I talk fast. I think you listen slow. You can listen to this on half speed.

Jasmine Star 00:35:35  Let's get through as many questions as possible. So if you can start with the question, this is the framework. I don't need the backstory. I've been doing this a decade. I know what you're going to say next. Start with the question, and then I will ask any sort of clarifying questions. My goal in 20 minutes at minimum, is to get to ten. Let's see if we can make it happen. Okay.

Multiple Speakers 00:35:51  Hi. Okay. So my question is in 2026, right now with the rise of AI and you're talking about building a personal brand. What are your feelings on using AI but trying to build a personal brand? Do you think that's inauthentic?

Jasmine Star 00:36:06  it's too early to tell, and I have a big saying inside of my team. I don't care about your feelings. They care about facts. Yeah, so I have a lot of feelings towards it. We all have feelings. And feelings aren't going to move this anywhere. So I'm looking at pure facts. If I'm going to bet on myself against a robot, I win all day, every day.

Jasmine Star 00:36:23  That doesn't mean that my competition isn't leveraging it different, which is why in my DMs I will send videos and voice messages. This will only work for about, I think, two years before other people can create inauthentic versions of my face and name and likeness, which is why events like this will be so powerful for your personal brand. If you're going to index on anything at all, it is to get in person as much as humanly possible and get multiple people recording you from multiple different ways to prove that you are a real person. That will be our competition. I am not worried about problems in 2028 right? Yet I'm simply saying, what is my competition doing right now in the land of 2026? And how do I show up? I'm going to continue to show up the way that I am, but I'm going to go live. I'm going to send videos and voice memos and I'm going to come to this event. So multiple people from multiple ways tag me Jasmine Star. We'll say she is a real person.

Jasmine Star 00:37:10  Thank you. Any other questions? Okay. Great. Okay. And so then if I, if I may I have the mic and we're going to, we're going to have somebody on deck. So the kind are in the back dressed to impress. Yes. We'll get him the mic next. Yes.

Multiple Speakers 00:37:27  I I have been on the fence about starting a podcast and doing long form content because I am nervous that it's a capacity issue because I'm already doing all the things I, you know, generate content. I've responded to everything. You just have to give them what.

Jasmine Star 00:37:41  You're getting rid.

Multiple Speakers 00:37:41  Of. Yeah, I don't know what to get rid of though. That's the problem.

Jasmine Star 00:37:44  Okay, so, truth be told, we all have 24 hours in a day. Now, the first thing is, like, are you maximizing everything to begin with? Because then we can have like a factual conversation instead of saying, I'm overwhelmed. We look at the facts and say, if I so decide to work ten hours a day and I'm literally working 9.5 hours a day, I can't add a podcast unless I want to work 14 hours a day or on weekends.

Jasmine Star 00:38:04  And if the answer to that is no, then I would immediately move into a time audit. This is very much what Ashley had mentioned in regards to Layla Hermosa, but I do it for myself. I am literally just cataloguing for one week. It totally sucks. But one week you're literally saying, what am all the things that I'm doing? And then of all those things that I'm doing, you have to ask yourself the hard question and the answer will be, no, I need to do it all. But at the end of the day, do you need to do that? And if you are like, I like doing it, or I think I need to, or there's somebody else on the team that you could elevate and then you let it go. How much time do you have then? And you might only have 43 minutes. And I'll be honest with you, 43 minutes to create a podcast is a little unlikely unless you want to do audio only, record it from your closet, no video and be able to produce outsource it.

Jasmine Star 00:38:42  Then maybe it's a possibility, but if you're only working with that amount of time, I wouldn't advise it yet. The goal then becomes, if you want to start a podcast and you say, okay, I need to let go of x, y, and z, and I think I can let it go in seven months. Then have that be a preliminary goal, have that be a quarter three goal that you can build up to. But just to have this thing nagging in the back of your hand, in your mind, it will have emotional drag and take up attention from something else in your core. And so you say, okay, I'm not going to make this decision until September 2026. Let it go.

Multiple Speakers 00:39:09  Yeah. And I think something else that was encouraging that you said is because when I watch podcasts, I think, oh my gosh, I'm not going to do this because I have to book all these guests. Oh Lord, I love that you said like, hey, maybe it's not like maybe I could just start it.

Multiple Speakers 00:39:22  And I don't have this, like nagging thought in my mind that the only way to be successful in podcasting and long form content is if you have all these stuff.

Jasmine Star 00:39:30  Well, I would actually argue the opposite.

Multiple Speakers 00:39:31  Okay, argue the opposite.

Jasmine Star 00:39:33  Like figure out who you are, your brand, get people interested in you so that they trust the person you bring on is going to be for them. Because in the beginning, interviewing is an art form. Sure, it is so difficult. Do I really want to play at a disadvantage? I've never done a podcast and I don't do interviews and now I want the world to see. No, I'll take whatever things that I can mitigate. So the first thing was like, well, I'm going to do a podcast and I've never done it before, but it's going to be me. I'll bet on me. I might suck, but it's just on me. Yes, I would 100% say start solo.

Multiple Speakers 00:39:57  Okay, great. Thank you.

Jasmine Star 00:39:58  Unless you have this like massive network or a massive following and you want to.

Multiple Speakers 00:40:01  Have a decent following, I'm like.

Jasmine Star 00:40:03  I'm like massive network for people who are like, your followers want those for people and then you just blow their mind. That's until then.

Multiple Speakers 00:40:09  Yeah okay I agree okay. Thank you, thank you.

Jasmine Star 00:40:12  Okay. And then can I have another question. We'll bring it the mic up here to the front okay. Great. Yes but it's called being on deck. You know like okay we have the batter in the box and on deck. Yes.

Multiple Speakers 00:40:22  Big fan. First question. Well, only question what are the things that you have done before that we maybe have heard a lot of that that have been working maybe in the past few years. Is that right now that we may not know right now that is really, really working that we should take action on right now.

Jasmine Star 00:40:36  In terms of long form content or short.

Multiple Speakers 00:40:38  Form? I mean, just anything because we there's always so much knowledge out there. So like in the previous years, let's say last year, I don't know, like some kind of short form content was really working compared to right now, like as of 2026.

Jasmine Star 00:40:50  Okay. So, so I always joke that, like, I'm 50% holy and 50% hood, like 50% Tupac and 50% Deepak. Okay. So like the holy answer is like, show up. However, you can stay consistent. Do what you got to do. Social media hasn't changed that much. That's true. It's also nice to hear and very encouraging. And then the hood answer is no matter what you do, they're going to change it on you tomorrow.

Multiple Speakers 00:41:10  Okay.

Jasmine Star 00:41:11  So it's like all of a sudden people are they're not you. I often get questions if we look at social media as a ten step journey, and people who are on step one who haven't taken a step two are asking step seven questions, why you're so worried about like, oh, how is it going to perform when you're not even posting more than once a week? You will learn more than I could ever share to you for your audience, your offer, your personality by having seven posts in seven days. Do I have your commitment to create seven posts on seven days on the platform that your dream customer exists?

Multiple Speakers 00:41:41  Yes.

Jasmine Star 00:41:42  Great.

Multiple Speakers 00:41:43  What else?

Jasmine Star 00:41:44  What's that? What is that platform?

Multiple Speakers 00:41:46  Instagram.

Jasmine Star 00:41:46  And what is your Instagram name?

Multiple Speakers 00:41:48  marvelous marketing online.

Jasmine Star 00:41:50  Beautiful. So marvelous marketing online. Oh, this is the cobbler who has no shoes for their kids. You're gonna have seven posts in the next seven days. When does your seventh day begin? I mean, when does your first day begin?

Multiple Speakers 00:42:02  Today.

Jasmine Star 00:42:03  Oh, snap. Okay. Okay, so Marvel is marketing. We're all going to go and we're going to watch for seven days. And then is there a community is there. How do they all connect. Okay. So then on zoom, the next time we're going to have you share your insights because your insights for your size audience, audience with this crew is going to be far better than mine. I will tell you now, like straight up, I'll tell you that hooks are still a thing, but it used to be. Are you struggling with internal bowel disorder?

Multiple Speakers 00:42:31  Okay.

Jasmine Star 00:42:32  Like and then people like you're identifying your audience now it's very niche.

Jasmine Star 00:42:35  And do the opposite. So it's like, are you a millennial who had too many prunes as a kid? Three mistakes to avoid. So the hooks are getting more nuanced. But guess what? If you ain't showing up, just stick with the are you in struggling with internally? And then do that for seven days and then the answer will come to you, I promise. Thank you. Thank you. So we have here and then we get a next question on deck. Great.

Multiple Speakers 00:42:56  Yes. So my question is, when you do the podcast, I know that in the past I did a lot of giving exactly what I was doing in my coaching, which was great because it was value, value, value. And now we talked more about like conversion and like more problem awareness. So like how would you structure your podcast. So it's good for branding but also conversions.

Jasmine Star 00:43:18  That's great. So I would do everything you're doing. And then instead of having a slipstream of a pre-roll post roll or mid roll of if you've liked what you've heard on the podcast before, you should join my 30 day challenge.

Jasmine Star 00:43:29  People will pass right through that. Okay, okay. So then, well, how are you getting people to get into your offers from your podcast?

Multiple Speakers 00:43:36  I just talk about what I do sometimes with guests. I invite like some clients or like things like that.

Jasmine Star 00:43:41  Great. So then I would encourage you to do a solo episode, and I want you to create a three part framework around X, Y, and Z. And in each one of the frameworks, instead of talking about yourself, you're like, so I worked with a client who had this problem in this way, and we went through these three things. Then you tell another part two of your framework. So then I worked on this project and they got this amazing result. I was so blown away. You keep it super conversational and instead of talking about our results because people think that you're a sparkly unicorn, you're not. You just outwork the average person. Hello. So then you got to show that other people, very average people, are doing extraordinary things on the back of your superpower.

Jasmine Star 00:44:13  Extraordinary. That's all you got to do.

Multiple Speakers 00:44:15  So more talking about the stories and the clients and the testimonial with like a framework that they feel like it's teaching because actually teaching what I do.

Jasmine Star 00:44:22  100%, because I think I made the mistake for a long time and be like, okay, I'm going to be interviewing students in their success stories. And it's like, no, it wouldn't go anywhere. You need to teach something that's pure value of them and talk about the success story as proof of the theory, not as proof of how good you are.

Multiple Speakers 00:44:35  I think I was more into teaching like the real teaching of like what to do, and that was too much like, that's great.

Jasmine Star 00:44:41  I would, I would say to, I mean, share your best stuff. I would continue doing that, but insert somebody else's story instead of your own as testimonials.

Multiple Speakers 00:44:48  Yeah. Okay.

Jasmine Star 00:44:49  That's great.

Multiple Speakers 00:44:49  Thank you.

Multiple Speakers 00:44:50  It still continue to teach 100% okay.

Jasmine Star 00:44:52  Teaching is a differentiation. It's very difficult to teach. If you can teach and you're good at it I'm double down go ten x okay ten x.

Jasmine Star 00:44:59  Good okay. We'll get that on the next. And then okay we'll go we'll go here. And then we will go to.

Multiple Speakers 00:45:05  A.

Jasmine Star 00:45:05  Lovely woman who had a dream from God. I want you to speak.

Multiple Speakers 00:45:09  Hello, I.

Multiple Speakers 00:45:10  Am Amanda Williams. I have the French bulldog of Colorado. And I've kind of maxed out. Not totally maxed out in Colorado, but I'm working to create a marketplace for other breeders to do, to train, to breed the way I do and to be able to go national with us. But my goal in life with this is to be able to sell it in ten years. So then I can travel Europe in the world when my kids graduate. But my question is, is I was going to step back with personal brand, with the marketplace version of this for sell ability. And I'm just I'm wondering how much.

Jasmine Star 00:45:46  Separate.

Multiple Speakers 00:45:47  Personal.

Jasmine Star 00:45:48  Build them separate. So then your personal brand, I would double down in your personal brand and every so often because you're not going to be selling in the next 12 to 24 months, you can cross promote to build legitimacy on both sides.

Jasmine Star 00:45:58  But at some point in the future, when you actually get into sell ability, you're going to be removing yourself entirety from the process. But we're talking about how personal brand is going to affect the sale. And right now, if I were you, I would be like, bump that trash. We got to make all owner dependency is off you. You know, you have a sellable business if you don't show up for work for six weeks and nothing breaks and the business continues to grow until we get to that point, it's going to be very difficult to sell without you being in golden handcuffs for another 3 to 5 years to make that transition. So I love that you're asking this question about I promise you, it's going to mean jack squat. I would put all of my time and attention in systematizing the business so that franchisees or owners or equity shareholders, however you so choose to framework What that looks like, you aren't part of it that your operators are. Then the social becomes like the nice to have.

Jasmine Star 00:46:42  But you wouldn't be selling your personal brand with it, you'd be selling all of your social assets according to your Bulldog franchisees business, into the sale. And that's great because guess what? Elon walks away as Elon. That's what I want for you to do too.

Multiple Speakers 00:46:54  Okay.

Jasmine Star 00:46:55  Thank you, thank you.

Multiple Speakers 00:46:56  Yes.

Multiple Speakers 00:46:57  Yes. My question you referenced or mentioned live streaming. So how do you determine or differentiate your live stream topics versus your topics you might discuss? Oh, I.

Multiple Speakers 00:47:08  Gotta go.

Jasmine Star 00:47:08  Live on the same topic seven times over on seven days.

Multiple Speakers 00:47:11  Straight. Okay. Like we think.

Jasmine Star 00:47:14  People are paying attention to.

Multiple Speakers 00:47:16  Us. They're not.

Jasmine Star 00:47:19  And and how many times. And forgive me for making the references. It's just like my my frame of reference. Like how many times have we heard a pastor talk about John 316? Sometimes it hits different. I am not going to get in the way to make sure I'm creating new content for somebody who's not paying close attention. And for the people who are paying close attention, you need to be here to seven times over, because in order for them to make a decision about a conversion, they need to know what I'm about.

Jasmine Star 00:47:42  What I'm.

Multiple Speakers 00:47:43  About.

Jasmine Star 00:47:43  All the time. So no, do not get under the pressure that you need to create new content in fresh ways. Say the same thing and start with a different hook, and instead you just say, one of the things that we're creating for this is what we're testing on the back of Ashley's amazing advice is to clearly denote for the consistent 10-K, we know our demographic, but we know that some people are struggling with online courses, some people are struggling with memberships, some people are struggling with 1 to 1 coaching. They want to scale beyond that. So it's like I hear the bulldog queen and I'm like.

Multiple Speakers 00:48:07  Oh, that's like that's.

Jasmine Star 00:48:08  Consistent. 10-K 100%, because she needs to create a digital component of that offer to have proof of concept before she moves into physicality of the locations. So I need to create ads around struggling for how are you scaling your courses? How are you scaling your memberships? How are you seeing. So the back end of the ad is all the same, but the front end is different, right? So how do I determine what content that is? Well, we know the content here.

Jasmine Star 00:48:29  Again I'm going for profitability not popularity. I'm looking for the conversion. The back end is the same, and we should start testing the front ends of it. Thank you. Okay, I think we're at 6 or 7, but we'll just say seven. We'll go three more. Three more. Woohoo!

Multiple Speakers 00:48:45  Yes!

Multiple Speakers 00:48:46  Hey.

Multiple Speakers 00:48:48  first of all, I love everything that you have said. And I teach my clients this exact thing. I have had a personal brand, one small blonde for 15 years, and I've also had my marketing consulting agency for 15 years. So my question is, how much would you suggest repurposing content and then how much would you suggest you talking about, like your business through your personal brand?

Multiple Speakers 00:49:14  okay.

Jasmine Star 00:49:14  So repurposing content, what I'm currently testing with, because I came from like the school of belief when when organic had its heyday, where it's like 5% of organic followers were seeing stuff, I wanted to create fresh content a lot of the time. And now that number is like sub 1% of your organic followers.

Jasmine Star 00:49:29  So I'm actually just thinking of how can I repurpose a lot of the short form content and just create a different beginning in the middle? I mean, excuse me, a different beginning of that. So I'm kind of hard pressed to like repurpose the same thing over and over again. But I ask myself, can you just record two seconds on the front end that's different, and then repurpose the the rest of it? And the answer to that is yes. It just takes us a little bit systemizing of what that would look like. Huge fan of repurposing all day, every day, and even getting some of your old content and then putting it in a story just to give it a little bit of juice, because, Instagram used to be like kick in for like 24 to 40 hours for post. And now what I see is a much longer runway and a bigger outsized return. So a couple days later, I might repurpose a reel into my stories. And that's like repurposing. But what am I actually doing? Pushing up the views of that which might put me into new discovery zones.

Multiple Speakers 00:50:17  Amazing.

Jasmine Star 00:50:18  Thanks. Thank you. Yes.

Multiple Speakers 00:50:21  Hi.

Multiple Speakers 00:50:28  How did you switch from teaching photographers to a way wider market with way more money and way more opportunities. Was it on purpose or was it like just kind of fell into. Was there like a five year plan on that or.

Jasmine Star 00:50:40  It was on purpose and it was grueling.

Multiple Speakers 00:50:42  I want to hear about okay.

Jasmine Star 00:50:43  So anytime you pivot, we have this idealized version that our pivot should last exactly in a 12 month calendar year. And so you have these glorious plans. And so for me, I became a photographer and I started teaching photographers how to build a business and how to market it. And then what happens is, and I mean this factually, because what's the point of being a big fish and in a pond when I'm a guppy in the ocean? I got to the 1% or the 1% and I couldn't go beyond that. So I decided, what's the next concentric circle? Small business owners. So I just thought I would take the audience of photographers with me because they're all small business owners, and that will transition to me seamlessly.

Jasmine Star 00:51:20  No, the thing I definitely learned was that photographers don't give a rip about my opinion about business building, marketing, social collateral. So it was like death by Fire. And I'm in the zone of new small businesses who didn't give a rip or know about me, and all of my old audience didn't transition with me. So I promptly had an identity crisis to say, can you hang? And my husband and I, who is my business partner and high school sweetheart, we had a phrase during this time burn the boats, burn the boats. If we don't burn the boats, we will want to go back to the land that we came from. But even if we swam back to the boat and went back to that land, we are not the same people. There is no going back anymore. You know what's there and you know how big it can be. So you have to set on this new island and be nothing and nobody and live amongst the natives and say, I speak your language now, and you will cast me out, and I'm going to build a castle, and I'm going to build a table, and I'm going to put empty chairs around it on the belief that people will show up.

Jasmine Star 00:52:18  And I just banged on the drum for three years, and I built my very first digital course for $7.

Multiple Speakers 00:52:26  And I was so afraid.

Jasmine Star 00:52:29  And on our first launch in five days, we made $255,000. After years of creating free content that nobody cared about, and that 197 course created $1 million in 11 months. And during that same 11 months, we stacked other courses. The business went from flatline to OMG in a short amount of time, and I was like, okay, so there's money and then there's internet money.

Multiple Speakers 00:52:56  Oh my God.

Jasmine Star 00:52:58  And so we have.

Multiple Speakers 00:53:00  To ask ourselves.

Jasmine Star 00:53:00  If the pivot takes 3 or 4 years. Am I in it? That's what we're looking at. That's what I that's what you're staring at right now. It looks so nice.

Multiple Speakers 00:53:13  I got my shoes on. I got my makeup done. I thought a driver on social media.

Jasmine Star 00:53:18  I'm like, hey. And in the car, I'm with my husband? Be like, I don't know if she's going to work out, brother.

Jasmine Star 00:53:27  And I have to have this call and she's on maternity leave and I gotta step in and I gotta hire the consultant. Do we have it in us right now? For the four years it will take for us to build the God sized dream on the inside. Oh, it puts a lump in my throat because I don't want it.

Multiple Speakers 00:53:50  I don't want to do it.

Jasmine Star 00:53:52  And I know it's here. So if I want it, do I count the cost? I stand in front of you saying it's hard and I do, and I will, so that in 2030, when you look at me, you will say, dang, she work for it. That's all I want. I have been given nothing and I will share everything, but I might have to work like heck to get it. And I wish it wasn't the case. And after, I'm going to be working with Ashley. So when you see my ads just pop off and next year I'm like, well, it took me four years.

Jasmine Star 00:54:25  This now took me one. I hope to be that testimonial. Okay. Next question. Yes. Last question.

Multiple Speakers 00:54:31  You convinced me on the personal brand. Wasn't even mentioning the looking at your last ten conversions and was your impact. Like, personally, the reason why. And that was just huge. Hard hitting for me. how were you defining those three brand pillars for your personal brand to tie in your business and also, like, be you as a human and a person? So how do you do that?

Jasmine Star 00:54:55  Great question. Good news. You can't do it wrong. Better news. You're going to change. So I can't stand in front of you. And I could say over a decade, I feel really confident that this is what it is. But don't don't get caught up in the weeds. How about I like 90 day sprints, I really do. Let's commit to three things over 90 days and understand we can change all three of them. We can change one of them. So first we just got to do it.

Jasmine Star 00:55:17  Then we got to have micro test to test our assumption around what these three things are. But I will tell you the promised Land. You're walking through the desert right about now. But the promised Land, the promise of nectar and ambrosia and honey is now what I get to do. Because I know my brand pillars, and because I know the algorithm is indexed towards interest and not followers. What I'm doing now. Case in point I created nobody gives a rip about my fitness program or my fitness regimen. They don't care except they do. So I started off with the hook. Do you think that I can get 83g of protein in one smoothie? And of course all the fitness brush was like, oh, that's too much. You'll be constipated.

Multiple Speakers 00:55:52  No way. Okay, okay, okay.

Jasmine Star 00:55:54  I was like, thank you for leaving a comment. Okay, so start there. I put I just.

Multiple Speakers 00:55:58  Record.

Jasmine Star 00:55:59  Time lapse, speed it up. The totality of the video is about 12 seconds. And then the hook is, can I get 81g of protein in this smoothie? And then immediately as a business owner, I'm trying to balance my strength and my acumen and how I'm working over time.

Jasmine Star 00:56:13  Here is the recipe I tag each one of the companies that have the product in there. Why? Because if I get posted on stories.

Multiple Speakers 00:56:18  Thank.

Jasmine Star 00:56:18  You very much. We posted on their stories. All I'm trying to do is to insert myself into however many conversations. But the interest post was, I'm going to get your attention because there are probably five main buckets on social media fitness, family, parenting, money, relationships, all that other stuff. And so I'm like, I can insert myself into fitness. I'm not a professional, I don't sell anything fitness related, but I'm going to get into that bucket. I'm going to reposition to talk about me as a business strategist. I'm going to talk about like, what do you eat or what do you do? Somebody comments. I start the conversation. I move them over to DM to be like, hey, that's such an interesting point about protein. Have you ever thought about sharing your expertise? Great. I have an online program. Conversations lead to conversions based on interest.

Jasmine Star 00:57:01  You will make mistakes as I did, but you just can't give up. You can't lose if you don't quit. So join the rest of us non quitters and get to the finish line. However that may be. So we can say we won by default. You don't have to be the best. You don't have to be the smartest or the wisest, or the thinnest or the whitest or the blackest. You just have to say I will last. I will outlast anybody here. That's how you're going to win. I look forward to having this conversation with you in 12 months. And you said, okay, these are the mistakes I made, but I didn't quit. And this is the one thing that I know. This is my one brand pillar that I'm certain of. Heck, yes! Bravo! Let's go for another three years. Thank you.

Multiple Speakers 00:57:37  If the name Ashley Brock sounds familiar, it should. She was a guest on my podcast and shared the most incredible framework for creating content and ads with strategy for business growth.

Multiple Speakers 00:57:48  She is a true powerhouse. Now I'll link to her episode in the notes below. I want to say thank you for being here, and if you've listened or watched more than five episodes of The Desmond Star Show, I'm going to ask a favor. Like five five. Can you leave a review? It takes less than a minute, but I promise you y'all, it will help so much as we create and expand in new ways. I appreciate you, and I want to say thanks for watching and listening to The Jasmine Star Show.