The Brand Maximiser Podcast: Marketing | Branding | Insight Podcast Artwork Image
The Brand Maximiser Podcast: Marketing | Branding | Insight
BMP009: Becoming a Category of One
April 20, 2016 Neil Humphrey: Brand Gladiator, design thinker and convention disrupter

In this episode Neil explores the concept of the "Category of One" and how small business owners can model the behaviours of extraordinary companies and brands so that they can stand out in their market place.

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