It all boils down to love. Love from a savior. Love to a neighbor in need. By spending just a little less on gifts we free up our resources to love as Jesus loves by giving to those who really need help. This is the conspiracy three churches began a few years ago, and has since grown to an international movement where thousands of churches have raised millions of dollars to love others in life-changing ways. It’s not that there’s something wrong with the shopping mall—it’s that the better story is about loving all.