The Sugar Show
If you’re building a business as a cosmetologist, esthetician, or wax professional, chances are you LOVE helping people feel beautiful in their own skin. But at the same time, you find yourself lying awake at night worrying where your next client will come from, wondering if you’ll be able to make rent this month, and wishing building a business didn’t feel so gosh-darn hard.Lucky for you, you’re in the right place.Your host and body sugaring expert Shannon O’Brien has taken her own skincare business from zero to multiple six figures simply by adding sugar to her treatment menu, and has helped over 3000 students learn to do the same.As a licensed esthetician, award-winning spa owner, national speaker, and spa consultant, Shannon is here to simplify the process and connect you with the right resources and education to build a profitable, self-sustaining skincare business so you can provide better services for your clients, make more money in your business, and enjoy greater balance between your work and home life.Join us each week and get your hands on the cutting-edge education you need to turn your skincare business into a smooth operation in no time!
The Sugar Show
What to Know About a Trademark for Your Business
Have you taken the necessary steps to make sure your sugar business is protected with the appropriate trademark? We want to help estheticians, cosmetologists, sugaring professionals and beauty babes feel confident knowing that the brand they are building is available and protected, so you can sleep at night knowing that you don’t have to be afraid of a cease and desist letter.
In this episode of The Sugar Show, SugarMama Shannon O’Brien sits down with her legal guide, Joey Vitale, to discuss the importance of doing due diligence on your brand before you spend years building it. You’ll learn why the trademark research is a crucial first step, and things to watch out for when you are starting your trademark journey.
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Quotes:
“Applying for a trademark is the best way to make sure that your brand is available and not stepping on anybody else's toes. So yes, it costs money to file this application. But it's a win win either way, because either you know that it's available and you're protecting it, or you're learning that it's not available.” (15:03)
“Trademarks help you create a powerful brand” (17:36)
“The most valuable part of what you can pay a trademark attorney to do for you, is not the application. It's running a strong search, and then being strategic on how to fill out the application based on that search.” (25:08)
Links:
For access to Joey’s FREE COURSE click here.
If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway - I’d love to hear how you embrace Sugaring For All!! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar.
If you are interested in learning more about Radeq Lab's Premium Prebiotic Sugar Line of products, you can find them at www.radeqlab.us.
Cheers to your Sweet Success!