On this week's show we are discussing another lesson learned from the Cincinnati Bengals run to the Super Bowl. How do you influence and maybe even change the culture of your organization? When the culture is out of whack, the mission won't ever be fulfilled. We've seen the Bengals go on a playoff run and now they are contenders in the Super Bowl. How could a team that before this had not won a playoff game in 31 years achieve this? I'll give you a hit... they changed the culture. Listen closely as I break down the correlation between them and how you can influence culture change within your own organization.